NEW PRODUCT DIGEST
AUTUMN 2021
A valuable source of reference for the UK Garden Trade.
INTRODUCTION
Welcome to the Autumn 2021 GIMA New Product Digest Eagerly awaited, I’m delighted to present to you the 2020 Autumn edition of the GIMA New Product Digest. This publication is packed to the rafters with a host of innovation and newness brought to market by our members. Writing this at the end of September, it looks like we are through the worst of the impact of the 2020/2021 pandemic. Many of us enjoyed a successful Glee, and our teams are returning to offices. However, the million-dollar question for 2022 is how our consumers will act, has this experience created a new generation of lock down gardeners, motivated to continue developing and investing in their hobby? or will they opt out and go back to treating gardening like outdoor tidying up.
Pot-mate receive their 2021 GIMA Innovators Seed Corn Fund Award from Simon McArdle, GIMA President and Matthew Mein, Event Director of Glee.
Our members are confident that the surge in gardening will continue, and with that confidence they have invested in additional stock availability, new product development, and additional capacity for 2022. So please take a moment to absorb the contents of this digest and to appreciate the innovation within. Our members are confident in the season ahead, as we all look forward to a year where the sales are influenced by the weather, not by a pandemic. Simon McArdle GIMA President 2020/2021
gardentradenews.co.uk
The Autumn 2020 issue of the GIMA Digest has been viewed on-line over 7,200 times by readers in 77 countries around the world with an average read time of 9 minutes. This combined with the 5,107 openings of the e-newsletter version means the GIMA Digest has helped over 12,000 potential buying opportunities.
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Advice & information for garden centre professionals
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
CONTENTS
GIMA at Glee 2021:
Connecting members with buyers
GIMA Ltd. The White House, High Street, Brasted, Kent TN16 1JE Tel: 01959 564947 info@gima.org.uk www.gima.org.uk Registered in England No. 3734025 GIMA Director Vicky Nuttall vicky.nuttall@gima.org.uk GIMA Administrator Geraldine Poulton geraldine@gima.org.uk GIMA Membership Ambassador Colin Wetherley-Mein colin@gima.org.uk
Meet the GIMA team: Geraldine Poulton, Colin Wetherley-Mein, Vicky Nuttall.
CONTENTS Agralan .............................................................. 4 Altico ....................................................................5 Azpects.............................................................. 6 AMES Apta........................................................7 AMES Kelkay ....................................................8 AMES La Hacienda....................................... 9 Burgon & Ball .................................................10 CampingGaz.................................................... 11 Capi Europe .................................................... 12 Carbon Gold ................................................... 13 Charles Bentley .............................................14 Coir Products ................................................. 15 D J Turfcare..................................................... 16 Dizmezs ............................................................ 17 DLF Seeds ....................................................... 18 EcoGro ............................................................. 19 EKJU..................................................................20 Elho ..................................................................... 21 Evergreen Garden Care............................ 22 Forest Garden ............................................... 23 Garden Trade News....................................24 G Plants............................................................ 25 Growth Technology....................................26
GIMA NEW PRODUCT DIGEST
Glee....................................................................28 Handy Distribution .....................................30 Hozelock........................................................... 31 Hygeia............................................................... 32 Leon Boots .....................................................34 Marriages Specialist Food....................... 35 Neudorff ..........................................................36 Onduline .......................................................... 37 Patio Black Spot Company ....................38 Primus.............................................................. 40 PlantWorks ...................................................... 41 Pot Mate ..........................................................42 Primeur.............................................................43 Sorbus.............................................................. 44 Southern Trident..........................................45 Spear & Jackson ..........................................46 The Real Soil Company ............................47 Vitavia ...............................................................48 Vitax...................................................................49 Westland Horticulture...............................50 Woodlodge ....................................................56 Zest 4 Leisure................................................ 57 GIMA Awards 2021 .....................................58
AUTUMN 2021
The GIMA New Products Digest Autumn 2021 has been produced and published on behalf of GIMA by the GTN team at Potting Shed Press. Potting Shed Press Ltd Dairy Drove Thorney Peterborough PE6 0TX Tel 01733 775700 www.gardentradenews.co.uk THE GTN TEAM Editor Trevor Pfeiffer trevor@pottingshedpress.co.uk Advertising Sales Alan Burdon Alan@pottingshedpress.co.uk Digital Editor Neil Pope neil@pottingshedpress.co.uk Design & Production AT Graphics Ltd www.atgraphicsuk.com Kirsty Craner – Design Alun Jones – Production Manager
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Comfrey & Seaweed Tonic !
Natural plant feed for fruit, Vegetables, and flowers ! Rich in potash, trace elements and vitamins ! Odour free
SWD D Summer Trap !
!
An aid to soft fruit control of SWD Use the trap from March through until September
Garlic Pruning Paint !
An organic wound and grafting sealer made with concentrated fresh garlic extract ! Bright colour food grade dye shows where application has been made which fades after a few days
SWD Over Winter Trap & Refill ! Monitor and trap SWD in Winter months ! Use between October and April ! Simple to use ! Reduces overwintering pests
SWD (spotted wing drosophila is a recently introduced pest which causes serious damage to wide range of fruit crops)
Tel: 01285 860015
Email: sales@agralan.co.uk www.agralan.co.uk 4
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
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Tel: 01302 354500 Web: www.altico.co.uk GIMA NEW PRODUCT DIGEST
AUTUMN 2021
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AZPECTS
All About That Space The UK’s leading range of outdoor surf rface f and patio care products for professionalls is now in three handy sizes for gardeners.. Presented to consumers in a sin glle, attractive garden centre displlay unit, it’s the ulltimate spacer saver.. Displlay up to 12 products in <1m2.
Bllack Spot Remover • 3lltr and 5lltr bottlles availlablle • Removes bllack and white spot lichen • Allso clleans concrete and stone • Contains no acids or sollvents • Safe to use on sensitive stone • Can be appllied with a garden sprayer
View the fulll range at www..azpects..co..uk
Allgae Remover • 1lltr and 750mll trigger spray availlablle • Killls and controlls allgae, moulld and lichen • Simplly applly and leave • Quick, visablle resullts with no need to rinse • Prevents algae returning for up to 12 months • Ideall for concrete, stone, timber and other outdoor surfaces
Grass and Folliage Greener • 750mll trigger spray • Quickly turns brown or dying folliage to naturall green • Disguises unsightlly patches on lawns and hedges • ‘Resin-Loc’ technollogy for long lasting performance • Water-based and easy to applly
01473 760777
Azpects Limited, Unit 13, Riverside Industrial Park, Rapier Street, Ipswich IP2 8JX
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azpects.co.uk
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
THE HOME OF LANDSCAPE
Chippings, Pebbles, Feature Pebbles, Cobbles & more!
Interested in stocking?
01405 869 333 | sales@kelkay.co.uk
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
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THE HOME OF POT AND PLANTERS Apta is the home of pots and planters within the AMES UK portfolio, with a 40-year track record of delivering the best that category has to offer...
and now includes the extensive range of Kelkay Plant Avenue recycled plastic pots.
Interested in stocking? 01233 621 090 sales@apta.co.uk
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GIMA NEW PRODUCT DIGEST
AUTUMN 2021
THE HOME OF OUTDOOR LIVING
La Hacienda - the home of Outdoor Living within the AMES portfolio with a solid reputation for outdoor cooking & heating, now includes Kelkay’s extensive range of water features...
Interested in stocking? 01285 762 060 sales@lahacienda.co.uk
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
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Burgon & Ball: New ideas, exciting developments Kneelo®: new comfort, new look
Mister Right
An essential item of equipment for the houseplant fan, three new misters bring Burgon & Ball’s hallmark affordable quality to this category. A pump with metal moving parts lends sturdiness and long life, plus a fine spray – with no drips! Available in classic stainless steel, plus powder-coated designs to match colour options in Burgon & Ball’s hugely popular indoor can, for effective upselling.
A top seller since it launched the memory foam kneeler category in 2010, Kneelo® now embarks on a new chapter. With improved construction for more comfort, updated colours, on-trend texture and more distinctive branding, new reimagined Kneelo® is better than ever – and it’s sure to win a fresh generation of loyal gardening fans as the success story continues.
Making a splash
New options in watering join the line-up in Burgon & Ball’s extensive range of watering solutions. Building on the success of the 5-litre Waterfall cans, this popular design now launches in a full-size 9-litre capacity. In indoor watering, two new colours are introduced in the top-selling indoor can, matching the colours of new indoor pots for effective crossmerchandising.
Under the Canopy
New gardening gloves and Kneelo® garden kneeler extend Burgon & Ball’s collaboration with the National Trust, Europe’s largest conservation charity. Featuring the latest design for the National Trust collaboration ‘Under the Canopy’, these items extend the range’s gifting options, and have been created to work for retailers in both garden centres and softer gift environments.
C O N TAC T Burgon & Ball 01202 684141 sales@burgonandball.com
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GIMA NEW PRODUCT DIGEST
AUTUMN 2021
Versatile and stylish table-top grilling
NEW Campingaz® 360 Grill Equally at home in the garden, on the balcony or campsite, the new table-top 360 Grill range is designed to be at the centre of any outdoor cooking and dining experience. Models are powered by either Campingaz CV 470 Plus cartridges or larger gas cylinders. Featuring a reversible non-stick griddle heated by an innovative 360 ring burner for even heat diffusion across its entire surface.
360 Grill CV Anthracite
360 Grill CV Copper
360 Grill Grey (cylinder)
For details contact: Ian.taylor@newellco.com GIMA NEW PRODUCT DIGEST
AUTUMN 2021
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Saving the planet, one garden at a time Carbon Gold biochar creates a physical and permanent change to soil, improving structure, aeration, water-holding capacity, and nutrient retention. Biochar sequesters carbon permanently in the ground, so it is great for the planet as well as your plants. Biochar’s honeycomb structure acts as a refuge for beneficial microbiology, which we add to improve plant health. This structure means that nutrients don't get leached by rainfall and are permanently available to your plants when they need them.
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100% PEAT FREE
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FSC® Certified and Soil Association Approved for organic growing, our range features 100% Peat-free composts; compost/substrate rejuvenator; and a selection of soil improvers. All designed to improve soil health whether you are planting a tree, laying a lawn, or anything in between.
www.carbongold.com Contact us at info@carbongold.com and 0117 2440032
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NEW
Charnwood Brushware Range MANUFACTURED IN THE UK Expertly Crafted & Finished By Hand
DOUBLE LOCKING BRACKET Enhances Strength & Durability
SOFT NEOPRENE HANDLE Provides a Comfortable Grip
Stock the NEW Charnwood brushware range today sales@charlesbentley.com | 01509 232757 14
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
CoirProducts (www.coirproducts.co.uk) offers an extensive and diverse range of biodegradable products to the horticultural and erosion control sectors. We are the first company in the UK to offer such a wide array of coir-based products to the retail sector, committing to bringing the best products at the most affordable prices. All of our products are 100% natural and biodegradable, and everything is ethically produced and sourced, striving to ensure there is minimum harm on the environment. Coir is a sustainable waste product of the coconut industry, made from the natural fibres extracted from the husk of the coconut. The use of coir in gardening and growing encourages strong and
healthy root systems, which is essential for plant growth, by allowing roots to penetrate through the coir. Our innovative range of products includes Coir Pots, Coco Peat, Coir Coins, Mulch Mats, Growbags and so much more to suit your gardening and horticultural needs. Our Coir Pots are brilliant for plants with a strong root system, as our pots allow roots to grow through them. The Coir Coins expand when water has been added to them, making them the perfect medium for sowing seeds. And our Growbags are versatile planting bags that can be used anywhere in your garden. Our goal is to bring you the tools to help contribute towards saving our environment from unnecessary plastics, harmful chemicals, and peat-based products, and instead provide you with natural products made out of coir to help your gardens thrive and flourish.
Contact Information: Email: hello@coirproducts.co.uk
Phone: +44 7383 119479
Website: www.coirproducts.co.uk GIMA NEW PRODUCT DIGEST
AUTUMN 2021
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Garden retailers looking to harness the profit potential of the extended autumn/winter sales period, will not want to miss DJ Turfcare’s latest RHS-endorsed innovation, Autumn Lawn Treatment. Autumn Lawn Treatment is a vital product for lawn maintenance prewinter, a period which is seeing more and more gardeners make purchases to safeguard their garden spaces against the ravages of winter. Available in 10kg bags which treat an area up to 200m2, Autumn Lawn Feed is a unique organic-based fertiliser which has been created for use during August to November to destroy moss whilst also stimulating strong roots and providing grass with 100 days of food to encourage a greener, thicker, stronger and disease-resistant sward throughout winter and long into spring. Like its popular Recovery product, DJ Turfcare’s new Autumn Lawn Feed will benefit from the inclusion of Humifirst. This unique ingredient creates biological activity and acts as a plant growth stimulant, making it perfect to use as an autumn lawn feed. Autumn Lawn Treatment is safe to use around pets and children.
How DJ Turfcare’s Autumn Lawn Treatment is driving sales throughout autumn and beyond
DJ Turfcare’s David Jenkins said: “Autumn is traditionally a time for re-sowing lawns or improving grass quality; work which will pay dividends come springtime. With our new Autumn Lawn Feed retailers can offer the complete package for optimum lawn health, making for happy customers and happy lawns.” DJ Turfcare offers UK consumers access to one of the most respected lawn care product portfolios available on the market today. Endorsed by the RHS since 2018, the range delivers high performance results, whilst also setting a new standard for environmental responsibility and sustainability with its 100% organic-based products.
Find out more at www.djturfcare.co.uk
The Orchard • Chiddingfold Road • Dunsfold • Godalming • Surrey GU8 4PB Tel: 01483 200976 • Fax: 01483 200983 • Email: sales@djturfcare.co.uk • www.djturfcare.co.uk 16
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
At READYBLAZE we are committed to sustainability and top performing products. Our Firewood is kiln dried to under 20% moisture content. This ensures our fuels burn hotter and cleaner making them ideal for using on log burners, chimineas and as cooking wood. For every 1 tree cut down from a sustainable forest, 8 additional trees are planted in its place
A varierty of hardwoods ideal for use on log burners, fire pits and chimineas.
Firestarters to help get the blaze started and to keep the fire burning for longer.
Barkless food grade Firewood eliminates unwanted bark odours on cooked food.
Firewood logs prepared to enable 1.5-2 hours of heat when temperatures drop.
Safer Firewood with less than 20% moisture content meaning...
Accredited safer firewood Visit www.readyblaze.co.uk for further information
Please contact Gunars Mitris to place 2022 season orders Please email - gunars@dizmezs.lv. 17 *than firewood with more than 20% moisture content
SEEDIING G THE FU UTU URE Johnsons Lawn Seed cracks the code with new digitalised packaging As garden centre buyers look ahead to the spring 2022 growing season, Johnsons Lawn Seed unveils new digitalised packaging to help guide customers in search of the perfect grass seed. Already furnished with super-informative packaging for their market-leading grass seed, Johnsons Lawn Seed is now offering even more customer support with scannable QR codes on the front and back of all their grass seed boxes. The new look packaging retains Johnsons’ distinctive and instantly recognisable branding whilst incorporating codes which facilitate the customer buying experience. Once scanned with a smart device, the ‘How to Chose Your Lawn Seed’ code on the front of the box helps customers choose the best lawn seed for the job they have in mind. A second code on the back of the packaging – ‘Hints and Tips’ - offers useful advice on how to prepare the ground before seeding and how to sow the grass seed for optimum results.
C O N TAC T Johnsons Lawn Seed Email: info@johnsonslawnseed.co.uk Tel: 01386 791113.
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Also featured on the eye-catching new packaging – colourcoded according to type - are simplified instructions and a handy lawn sowing calendar, which altogether help to make Johnsons Lawn Seed the best and most user friendly lawn seed for consumers. Consumer Manager for Johnsons Lawn Seed, Guy Jenkins, said: “There is a booming trend for the use of smart phones and apps for all kinds of everyday tasks - especially shopping - with millions of customers keen to do further research online before making a purchase in store. Garden centres and other outdoor retailers selling products which require some degree of expert knowledge have been taking note of this boom and we at Johnsons Lawn Seed are delighted to present our new and enhanced packaging, which will help them capitalise on the growing trend.” Find out more To find out more about Johnsons Lawn Seed products please visit www.johnsonslawnseed.com
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
Eco-friendly plant foods that with nature to help your plants grow EcoGro have announced new additions to their highly popular family of eco-friendly, sustainable and natural plant foods: EcoGro Lawn Power, and the EcoGro one litre range.
In addition to EcoGro Lawn Power, also released are one litre bottles of the whole EcoGro Family. These handy bottles are perfect for budding allotmenteers, balcony gardeners and those with smaller gardens looking to reduce their waste. The containers are all made with recycled plastic and can be recycled again. EcoGro Lawn Power is an innovative plant food designed to help your lawn flourish. It contains nutrients and works with the soil microbes to aid root development. It also acts as a moss suppressant, helping avoid these dense mats which outcompete with grass for vital water and nutrients. By activating microbes, it will also breakdown any dead matter and thatching. It also helps your grass grow greener, so your neighbours will be green with envy! This new product joins the existing EcoGro Family: EcoGro Booster, for seedlings, fruits and vegetables; EcoGro Bloomer for flowering plants; and EcoGro Ericaceous for acid loving plants.
EcoGro founders, Chris Harrison, Kevin Beaty and Mark Gourlay, are farmers who know how to work with the soil and protect pollinators. The EcoGro Family work naturally to ensure the long term health of both plants and the soil. The absence of chemicals helps to reduce soil acidification, increase soil microbe activity, and reduce water loss in the soil structure. The plant foods are made using by-products from anaerobic digesters which create renewable energy on EcoGro’s farms. The by-product is concentrated to create a nutrient rich plant food which is free from chemicals.
info@ecogro.co.uk
EcoGro, Tannery House, Harraby Green Business Park Carlisle, Cumbria, CA1 2SS GIMA NEW PRODUCT DIGEST
AUTUMN 2021
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Robust Picnic Tables and Table Sets
Quality Garden Chairs and Seats
NEW NEW!!
Same Quality. Packed for online sales
Ecommerce Packaging Option
ECOMMERCE READY GARDEN FURNITURE
• Securely packed. • Air holes to side of the box keep the treated timber inside ventilated. • Clear product labelling. • Guided drill holes and quality fixings to aid 20 self-assembly.
As well as providing Garden Furniture for in-store sales we also do a range to help with online sales. The Ecommerce range is packed ready for home delivery meaning we can supply the same quality products already prepared for your customer deliveries. Get in touch today to discuss your requirements.
www.ekju.com ep@ekju.lv GIMA NEW PRODUCT DIGEST AUTUMN 2021
STYLISH AND STURDY POTS FROM ELHO The new vibes fold coupe and pure coupe plant pots by sustainable manufacturer, elho, offer stylish holders for plants that tap into current interior and exterior trends, encouraging a broad appeal and opportunities for retailers. With four colour options to choose from – including delicate pink, butter yellow, deep blue and silky white – both coupe pot ranges offer an array of decorative options to suit a wide variety of home and garden aesthetics. The vibes fold coupe pot puts plants on a pedestal and, combined with its round, organic shape and ribbed pattern, it creates an eye-catching statement in the home. Made from high-quality materials, the 14cm design also offers a sturdy, colourfast and easy to clean pot. The pure coupe pot is available in larger 35cm and 41cm designs and offers soft, organic curves and natural shades that can blend into outdoor surroundings or make subtle accents in the home. The pot can be displayed outdoors by simply drilling a hole into the bottom of the pot, where indicated, allowing excess water to drain away. This design offers a robust product, made from high-quality synthetic materials, meaning it can withstand temperatures as low as -40 degrees. As per all elho products, both coupe designs are 100% recyclable, with 80% of the materials used made from recycled plastic and produced using 100% wind energy, catering to the continuously growing need for ethical buying options.
For more information about stocking the elho vibes collection please contact david.nicholson@elho.nl d.nicholson@ @ elho.nl
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DEFEND A U ASYOU
FEED
Introducing NEW Miracle-Gro® Nourish & Protect, a dual benefit pesticide-free, sustainably-sourced range that provides the feeding power of Miracle-Gro® plant food with natural ingredients to protect against garden pests, slugs, diseases, and weather changes.
GARDENS NEED LOVE AND
Stock the core SKUs and the NEW range of
Miracle-Gro® Nourish & Protect NOW! Miracle-Gro® is a trademark of OMS Investments, Inc. and is used under licence from OMS Investments, Inc.
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GIMA NEW PRODUCT DIGEST
AUTUMN 2021
Garden bars are proving to be one of the biggest garden trends of 2021 with thousands of people searching the web for ideas and inspiration daily. According to Google, over 28,000* people tap in the term ‘garden bar’ or ‘how to create a garden bar’ each month and recent Aurora research by Forest Garden suggests that 6 million** people in the UK are creating outdoor entertainment areas in order to host friends and family at home. Forest Garden has created a new modular garden bar that can be personalised and painted or enjoyed as it is. It has a singleentry door which can be fitted to open either way and has a padbolt and hidden hinges making this a secure bar-in-a-shed. Fitted with bifold shutters to create the perfect serving hatch effect, this highly attractive outdoor drinking den allows for drinks to be served on a solid wooden bar area whilst guests sit on bar stools. Paint it, decorate it as a tiki bar or a gin bar, add optics and accessorise it to your heart’s content.
• Quality smooth T&G cladding boards provide improved weather resistance • Can be used as a garden bar in the summer and for storage during winter months • Pressure treated strong solid timber boarded floor • Hidden door hinges, that can’t be unscrewed from the outside • Door can be placed at either end of the building • Bi-fold shutters provide protection from the elements when closed, but can be easily opened when entertaining
Contact us T: 0333 321 3142 W: forestgarden.co.uk E: info@forestgarden.co.uk
MADE IN THE UK *Google searches July 2021 ** Aurora report compiled for Forest Garden into Garden Trends March 2021
RRP £635.99
JULY 2021 JUL 2 021
AUGUST 2021
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Advice & information for garden centre professionals
Advice & information for garden centre professionals
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WHY IT’S “GOOD TO GARDEN” AT THETFORD
GIMA GOLF DAY
Full results and pictures pictur
GTN Sustainability Directory for 2022
GLEE BUYERS POWER LIST
Nominate the buyers you believe have been the best in the past year
HILLIER HERITAG HERITAGE IT E AT ITAG A S SYON YON N PARK P GTN Photo Tour
ST STYLE AFTERNOON TEA EDWARDIAN DW DWARDIAN Alan Roper’s r new dining concept r’s
JOB FOR LIFE?
Boyd Douglas-Davies
The team at GTN will be publishing the 2022 edition of the annual GTN Sustainability Directory in SEPTEMBER 2021 December 2021. It’s the essential guide for retailers looking to enhance their sustainability credentials gardentradenews.co.uk and source sustainable products. Published in print with the December 2021 issue of GTN, the GTN sustainability Directory is also published online to deliver the widest possible audience.
GLEE IS BACK BA TO RET REFUEL RETAIL
DOWNTOWN GRANTHAM
GTN Photo Tour
Advice & information for garden centre professionals
Excite Excited te to be ck at Glee back Gle Glee lee 2 202 2021 021 02 2 Preview issue
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GLEE NEW PRODUCT SHOWCASE Sneak preview pr of early Glee Award ard e ar ntries entries
Advice & information for garden centre professionals
For more details contact Alan Burdon: alan@pottingshedpress.co.uk or call 07939 048899. Garden Trade News is published by: Potting Shed Press, Dairy Drove, Thorney, Peterborough. PE6 0TX. www.gardentradenews.co.uk RETAILERS LOOK FORWARD TO GLEE
THE SEVEN C’S OF WRY
GTN BESTSELLERS
Gardening for Pollinators Eco-friendly products from G Plants
Available in Video Display Units Following the successful launch of Bee Friends® Seed Bombs SALES CONTINUE TO BLOOM! Premium easy-gardening ranges are available in wooden video display units and if ordered before 30th November 2021, you will only be invoiced in 2022!
New Gift Lines
For 2022
Packed in the UK by G Plants Ltd For more information contact sales or download our NEW brochure online now
www.gplants.com
CONTACT G Plants Ltd 01254 790 350
sales@gplants.com
The best-selling ORCHID SPRAY
the houseplant care specialists
The best-selling ORCHID DRIP FEEDERS
The best-selling HOUSEPLANT SPRAY
The best-selling HOUSEPLANT DRIP FEEDERS
The best-selling CLEAR ORCHID POTS
The best-selling CLEAR SAUCERS
The best-selling CACTUS FERTILISER
We are the proud manufacturers of 15 of the 20 best-selling houseplant care product lines! 26
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
We are the proud manufacturers of 8 of the 11 best-selling houseplant growing media lines!
The best-selling HOUSEPLANT MIX (and peat free)!
The best-selling ORCHID MIX (and peat free)!
The best-selling CACTUS MIX (and peat free)! The best-selling CARNIVOROUS PLANT MIX
The best-selling BONSAI MIX (and peat free)!
Statements on these pages are based on the GTN Bestsellers yearly data for 2020
For sales enquiries please contact Manos Kanellos, Sales Manager: gcsales@growthtechnology.com
www.focus-on-plants.com Growth Technology products are not available from high street retailers and multiples. GIMA NEW PRODUCT DIGEST
AUTUMN 2021
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Save the date
The UK’s leading garden and outdoor living trade show has now moved to June!
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GIMA NEW PRODUCT DIGEST
AUTUMN 2021
Glee is an inspirational and knowledge-led event that brings the gardening community together under one roof. Join us from 28th-30th June 2022 for a brand-new event experience and discover the best products and innovations the garden and outdoor living industry has to offer.
Why the move to June? “I love going to Glee and it is one of the first events to go onto my calendar at the beginning of the year. I go to meet with suppliers and colleagues, source new product and make informed decisions ready for the following year. A move from September to June will allow more time to put changes in place for our business.”
“I’m delighted to see the team at Glee reacting to the seismic shift in order patterns and moving the show to ensure they maintain their position as the foremost and most useful show for the gardening industry. As we all react to the new world order scene, we need Glee to be there for us all to ensure the industry continues to grow.”
Simon Bourne — Manager, Perrywood Garden Centre
Boyd J Douglas-Davies — PR & Communications Director, British Garden Centres
What’s in store for Glee 2022?
The New Product Showcase Looking for something to give your collection that extra edge? Glee’s New Product Showcase is packed with inspiration and features some of the most unique and soughtafter products on the market.
Glee Connect Take the work out of networking using our AI-powered matchmaking app, Glee Connect. Discover new suppliers, preview products and make better connections before, during and after the show.
Insightful Seminar Content Gain valuable tips and tricks about how to better sell, market and propel your business forward from industry professionals in our exciting seminar sessions.
GIMA Business Village As well as being home to a great selection of upand-coming brands, the GIMA Business Village is also an ideal place to take a break, arrange meetings and catch up with key suppliers in effective speed networking sessions.
gleebirmingham.com GIMA NEW PRODUCT DIGEST
AUTUMN 2021
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A natural choice for passionate gardeners The new EcoLine range. Sustainably made. Aesthetically designed. Durably built. GARDENA EcoLine is the first range of high quality gardening tools in the market that is made with significant shares of recycled materials. The products are designed not only to keep the garden flourishing, but to address shoppers consciousness to actively protect the environment by buying sustainable and long-lasting products: The range will be supported with an extensive digital and print campaign in 2022, and secondary display stands for garden centres.
● All EcoLine plastic elements are made out of high shares of postconsumer recycled plastic, with a minimum of >65 % and up to >90% recycled plastic ● Products are made in Europe. ● The outstanding quality and the sustainability of EcoLine is reflected by the warranty of minimum 5 and up to 25 years. ● Environmentally friendly packaging: Made from 100 % recycled and recyclable cardboard and printed with water based high tech ink.
For more information please contact Edward.Cantle@husqvarnagroup.com or speak to your local GARDENA field sales team. 30
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
The Garden Equipment Wholesaler
HUGE CHOICE. LEADING BRANDS. HIGH PROFITABILITY. 99+
www.handyonline.co.uk
NEW PRODU CT for 20 S 21
YOUR HANDY ONE STOP SHOP For garden machinery and accessories With a choice of over 800 garden equipment products we offer one of the widest ranges in the industtry, from light domestic to fully commercial. Whatever you need for your showroom we have the right prodduct at the right price. Our range includes leading consumer brands suuch as Greenworks, Webb, The Handy, Solo, Karcherr, Flymo, Bosch and many more. Available from stock with minimum commitment and with full spare parts backup. Free carriage on all machine orders oveer £150 and parts orders over £35.
Call now to become a stockist or arrange a visit from your sales representative Call 01793 333220 or email sales@handydistribution.co.uk
The Garden Equipment Wholesaler GIMA NEW PRODUCT DIGEST
AUTUMN 2021
Murdock Road, Dorcan, Swindon , Wiltshire , SN3 5HY 31
New for 2022
Hozelock is launching a variety of new products, including an exciting expansion to the growing Hozelock Pure range with a step into a new category - garden composting! With the new EasyM Mix 2-in-1, a tumbling composter with unique features, gardeners can recycle their food and garden waste efficiently. Hozelock’s EasyMix 2-in-1 composter boasts quick composting times and an innovative ‘Click & Spray’ feature – a high-nutrient compost liquid is collected under the drum, then the user can simply click and connect it to a hose to easily fertilise their garden!
Save water and time with Hozelock’s automatic watering range
Weed without chemicals
Hozelock’s micro irrigation system allows the user to direct water exactly where it is required through a bespoke pipeline of components. Make the system automatic, with the new Select Plus Controller - its large, easy to use LCD screen allows flexible programming of any three schedules a day suited to the gardener’s needs.
The new Green Power Turbo Gas fficcient cordless weeder is the most effi weeder on the market - 2x faster, 4xx more economical*. It can be used with a gas cartridge for greater freedom of movement or connect to a gas hose and bottle with the integrated adapter for a very high degree of autonomy. Equipped with a wheel to easily manoeuvre around the garden. *ccompared to a standard Ga s Weeder operating with a gas cartridge.
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New spray guns Our best-selling spray guns have an all-new design, bringing more comfort to garden watering and making it even easier to save water. The smooth flow control allows you to reduce water usage by up to 50%. Plus, by adjusting between a high power jet for cleaning, or gentle watering for flowers, you can choose exactly the right amount of wateer for every task whilst protecting your more delicate plants.
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
New for 2022 SLUG AND SNAIL BARRIER Shortlisted in the G GLEE New Product Awards 2021
Our new Nature Safe range of pest control and plant aids have been formulated to provide added plant and soil benefits whilst also safely protecting from unwanted pests. They are all made from 100% plant based organic materials and are child,
pet and vegan friendly. All products contain our sustainably sourced or waste material including our, hand harvested and cold pressed seaweed extract from the Connemara Coast giving the added support and nutrients for strong root growth.
A Solution for Every Lawn Space... Our Goulding Lawn Seed range provides a solution for every lawn space. From our Luxury lawn seed which is our most premium offering, suitable for those wanting the most plush and beautiful lawn on the street to our Back lawn seed which is our most hard wearing and suitable for those looking for a durable, functional lawn space.
No Glyphosate Weedkiller New to the UK is our Hytrol brand of Glyphosate Free Weedkiller which is bio--degradeable and contains only naturally occurring ingredients. It kills all weeds and moss quickly with visible results in just 24 hours. It is suitable for use on paths, patios and driveways as well as other hard surfaces and comes ready to use for easy application.
For our full-range of products please lease visit: www.hygeia.ie or Contact Tom m Stolworthy Phone: 07586 816843 Email: t.stolworthy@hygeia.iee GIMA NEW PRODUCT DIGEST
AUTUMN 2021
Quality Garden Products Since 1939 33
Leon Boots Company the new name in lightweight & affordable wellington boots designed to last Wellington boot sales are set to be ignited with the new range of ultra-lightweight, durable boots from the Leon Boots Company. Designed to drive year-round sales by increasing the gifting potential of this product category amongst a wide range of consumer profiles, the Leon Boots Co. offering is here to shake up the wellington boot category. Since its launch to the garden retail sector in mid-2021 the team has brought to market wellington boots in new colours, designs and unique characteristics, all backed by hardworking point of sale that utilises just 0.25m2 of the shopfloor to display the complete offering. Drawing on over a decade of expertise within the outdoor footwear sector, Leon Boots Co. optimises a material that enables them to create the ULTRALIGHT™ wellington boots; boots that are up to 65% lighter than traditional
styles. Manufactured from award-winning, injection moulded EVA/TRC polymer, a pair of Leon Boots Co. boots can weigh as little as 219g – that’s the same weight as an adult hamster! Lightweight doesn’t, however, mean a compromise on functionality. All Leon Boots Co. designs proudly boast a wide range of features that offer longevity for users including fully insulated against temperatures as low as minus 30°C, split and crack resistant, 100% waterproof, and featuring a removable and washable sock liner. The lightweight ergonomic design also allows for exceptional comfort and support, making the boots suitable for long-term wear and happy feet. Also available is the longer length Explorer unisex boot priced at RRP £49.95, the Ladies Montana priced at RRP £39.95 and the Garden Ankle Boot, priced at RRP £34.99.
The exciting new range includes a number of designs including the UK’s lightest weight wellington boot, the Garden Ankle Boot. Available in traditional green, black, fuchsia, navy, red and yellow, and supported with an RRP of just £34.99, these are boots designed to drive impulse sales.
To find out more about the Leon Boot Co.
Visit www.lbcboots.com or email kevin@leonbootsco.com or charlie@leonbootsco.com 34
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
35
Neudorff, pioneer of natural gardening products since 1854, is set to drive growth in the buoyyant plant protection category with the launch off Mildew Clear for Edibles – new for the 2022 season. Mildew Clear for Edibles tackles fungal diseases on vegetables, fruit, grape vines and ornamental garden plants, providing consumers with a one-stop solution that effectively controls mildew outbreaks across a wide variety of plants. The latest news from Neudorff, carrying the company’s iconic sunflower logo on its eye-catching packaging, contains sulphur as its active ingredient, which is delivered as a water dispersible granule formulation. Guy Jenkins, Consumer Manager at Neudorff’s UK distribution Partner, DLF Seeds Ltd, said: “It has been well documented that millions have taken up gardening during the pandemic; however, as the world now opens up again post-Covid, it’s essential that we keep the next generation of green-fingered enthusiasts hooked. Diseases that rapidly devastate flowers and cause edible crops to fail are the single biggest cause of fledgling gardeners abandoning their horticultural journey – and that’s why Neudorff has once again innovated to bring a new product to market that will help gardeners to remedy one of the most common plant diseases with ease.
New fungicide joins Neudorff’s plant protection range
providing novice and experienced consumers alike with an instant solution to fungal diseases on vegetables, fruit and flowers. The iconic Neudorff sunflower logo on the packaging, combined with inspiring imagery of healthy crops, will drive sales at the point of purchase by instilling A 75g pack of Mildew confidence into consumers who are seeking an efficient and effective Clear for Edibles has a solution to mildew outbreaks. Expanding the range of products RRP of £13.99. that are gentle to the environment is in Neudorff’s DNA and the introduction of Mildew Clear for Edibles further strengthens the For more information company’s leading portfolio while handing retailers another tool to visit www.neudorff.co.uk increase basket spend.” for details.
Mildew Clear for Edibles will assist retailers to expand sales in plant protection categories while
Packs of Mildew Clear for Edibles contain five 15g sachets of the watersoluble formulation that will tackle mildew on common host crops such as cucumber, gooseberry and pea, as well as root and tuber vegetables including carrot, celeriac, chicory, horseradish, parsnip, potato, radish, swede and turnip. It is effective on ornamental garden plants such as roses, which are one of the nation’s favourite flowers but remain susceptible to powdery mildew outbreaks.
Neudorff, experts in natural gardening since 1854, is one of the few companies worldwide to develop its own plant protection and plant care products, with the widest range of products certified by the Organic Farmers and Growers’ Association. Since entering the UK market in 2012, the company has built-up an enviable reputation for offering the highest quality gardening products that are gentle to people, pets and the environment. 36
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
ONDULINE EASYLINE DIY ROOFING FOR GARDEN BUILDINGS
EASY TO INSTALL, EASY TO TRANSPORT, EASY TO STOCK! Made from 50% recycled cellulose fibres DIY friendly: easy to install, fast waterproofing g Complete roofing solution in one display! Upgrade from traditional shed felt!
iendly r F l i a t e R POS!
Range of colours available with matching ridges and fixings 0207 727 0533 enquiries@onduline.net Onduline.co.uk
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
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GIMA NEW PRODUCT DIGEST
AUTUMN 2021
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SILHOUETTES STOLE THE SHOW FOR PRIMUS
Primus, the UK’s go to brand for garden décor and gifts, was overwhelmed with the response to its new range of silhouettes, spinners and suncatchers which stole the show at this year’s GLEE event. The new hanging silhouette orbit spinners and suncatchers were a new addition to the Primus collection of hanging ornaments that make the perfect addition to any garden space or balcony where space is of a premium. With eight circular orbit spinners on offer in a choice of black metal or bronze effect finish, the centre piece rotates 360 degrees in both directions to suit the wind. From the iconic bumble bee to everyone’s favourite butterfly or magical fairy, the spinners look striking in the trees or simply added to embellish a patio or decked area. Likewise, the hand-painted hanging glass suncatchers capture the sunlight at every turn bringing to life the central panels bearing either a Peacock, Blue Tit, Kingfisher or Butterfly.
01384 414069 40
From adorning garden trees to adorning garden walls, the silhouette theme transfers effortlessly and elegantly to the intricate designs of wall art. The 50cm x 50cm decorative circular silhouette mirrors are now available in a bronze effect finish to complement the existing black metal designed already offered by Primus and each come in individually packaged mail order boxes for safe and easy transportation. The same wall art is also available as a simple silhouette background without the mirror element appealing to all tastes. Steve Perry, Head of Marketing for Primus said: “Glee 21 has been a standout success and we couldn’t be happier with the feedback to the new collection. Mirrors have always been a big hit as they mislead the eye into thinking the space is actually larger and by combining this with the popularity of the silhouettes, we have tapped into the trend of summer for 2022.” The new collection from Primus are all available to order now for 2022 season deliveries.
www.primus.co.uk GIMA NEW PRODUCT DIGEST
AUTUMN 2021
the biological choice
SUPREME GREEN
LAWN CARE NEW FOR 2022
Formed from material that would normally go to land fill
100% recyclable!
NEW NEW FOR PRODUCT 2022
Extending the range of premium quality grass seed mixed with UK produced mycorrhizal fungi, SUPREME GREEN is now available in larger 3kg size. New products also include Lawn Patch and Repair covering 45 x 45cm diameter patches, the product can also be used as a lawn thickener treating up to 80m².
HOUSE PLANT & ORCHID PUMP & FEED
NEW NEW FOR PRODUCTS 2022
Empathy AFTER PLANT House Plant & Orchid Pump & Feed is a 100% organic (OF&G registered) ready to use biostimulant. These products are formulated to reduce chemical use in gardening by increasing the natural biology in roots, soils & substrates. No need to mix or measure Simply pump directly onto the soil or into the saucer, water as usual after application.
® The Royal Horticultural Society. The Royal Horticultural Society, and its logo, are trade marks of The Royal Horticultural Society (Registered Charity No 222879/SC038262) and used under licence from RHS Enterprises Limited.
The Empathy Range of products are manufactured by: PlantWorks Ltd, Unit 930 Cornforth Drive, Kent Science Park, Sittingbourne, Kent, ME9 8PX
Tel: 01795 411527 Fax: 01795 411529 sales@plantworksuk.co.uk rootgrow.co.uk • 01795 411527 e-mail: • sales@rootgrow.co.uk
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Pot-mate
Phil Wilson has been a keen gardener all his life and he especially enjoys growing in pots and containers on his patio. Over recent years he’s been troubled by several aspects of managing heavy pots in the garden and dissatisfied with traditional pot feet for several reasons. That’s what drove him to design Potmate™. It’s a simple idea, but then lots of great ideas are.
SMALL
!P £3.99 MEDIUM
Merchandising unit holds 180 x Pot-mate™
!P £4.49 LARGE
!P £4.99 The simple tripod design lifts pots off the ground to prevent staining, increase drainage and make heavy pots much easier to lift and move. Unlike conventional pot feet, Pot-mate™ won’t crack or break and it doesn’t present a trip hazard either. Pot-mate™ is a simple new product, designed and manufactured in Britain from 100% recycled materials, that adds a new sales opportunity to the growing pots and containers market. There’s a Pot-mate™ to suit all the best-selling pot sizes and the merchandising unit allows the product to be displayed effectively close to pots and containers.
14 Leeds Avenue Barrow-in-Furness England LA14 4AQ 42
Tel: 03301 755765 E-mail: phil@pot-mate.co.uk GIMA NEW PRODUCT DIGEST
AUTUMN 2021
Recycled rubber enjoys an exciting ‘next chapter’ within Primeur’s Eco Garden collection Since its launch in 2017 Primeur’s Eco Garden range has helped to repurpose millions of rubber tyres. From stepping-stones to garden borders, decking tiles to self-watering Tierra Verde planters, it comes as no surprise that Eco Garden has scooped countless industry awards and is winning the hearts and minds of eco-conscious consumers who also enjoy the range’s virtually indestructible structure. Unlike other traditional garden products, Eco Garden products will not crack, fade or rot.
New garden border designs Eco Garden’s garden borders have proven to be a valued seller, with consumers enjoying the flexibility and ease of use that enables them to transform lawns and planting schemes within a matter of hours.
New horizons for decking
The latest innovation from Primeur – MultyDeck™ – extends not only the company’s recycled rubber collection, but it also enables garden retailers, DIY retailers and builders’ merchants to expand their offering to consumers with a fool-proof way to create new decking areas.
Flamenco planter
With gardening proving more popular than ever, Primeur has extended its Tierra Verde collection of self-watering planters. The latest addition is the all-new Flamenco planter.
To find more about Primeur’s Eco Garden range, contact us on the below 01274 518800 GIMA NEW PRODUCT DIGEST
sales@primeur.ltd.uk AUTUMN 2021
www.primeur.co.uk 43
PROFESSIONAL JAPANESE PRUNING RANGE Since 1876 ARS (Always RAZOR Sharp) have been leading in innovation and quality with their Professional Japanese Pruning range. The award-winning range includes handsaws, polesaws, secateurs, telescopic pruners, shears, loppers, fruit and bonsai tools. The steel blades exceed Japan’s toughest industrial standards, and the unique patented blades forged with new impulse hardening techniques promise to produce remarkably clean cuts and increase blade life by up to 3 times normal usage.
INTERESTED IN STOCKING ARS? GET IN TOUCH TODAY.
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We are actively looking for garden centres to stock these high-quality products.
WWW.SORBUS-INTL.CO.UK SALES@SORBUS-INTL.CO.UK 01373 475540 GIMA NEW PRODUCT DIGEST
AUTUMN 2021
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
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NEW FOR
22 Traditional Stainless Versatility Trowel As the name suggests, our new Versatility Trowel is a convenient, time-saving, multi-purpose garden tool and is the latest addition to our popular Traditional Stainless range.
New look Razorsharp® Active Secateurs
Kew Gardens Collection Watering Cans
Razorsharp® Large Fixed Blade Pruning Knife
An improved design and highly competitive pricing on this popular range of secateurs makes them even more desirable.
For 2022 we’re adding two eye-catching new options to the range, a vibrant bright green enamel and a traditional galvanised steel finish.
A high performance pruning knife suitable for pruning tree branches and other larger garden shrubs.
For more information on these products and our other exciting new garden tools Call: 0114 281 4242 I sales@spear-and-jackson.com I www.spear-and-jackson.com
The Real Soil Company:
Catering for natural, greener gardeners
What’s the solution?
Whether changing th heir diet and lifesty yle or trying to o adopt better habitts, con nsumers are makin ng more infformed decisions and be etter choices for th heir ow wn he ealth and that of the e planet. The intere est in vegetarian and vegan diets s has increased stteadily, whilst concern for the env vironment and the effects of climate change is escalating. Shoppers are actively seeking products that have minimal impact on the environment, from production and the way materials are sourced, right through to what happens to the packaging after use.
The new 100% natural, organic, peat-free and veganic SuperSoil from The Real Soil Company has been created to help plants get off to the best possible start, without causing environmental damage, whilst also providing retailers with an attractive offering for the premium garden centre customer. Packed full of organic nutrients for optimal plant health, SuperSoil is the solution greener gardeners have been searching for. Not only is SuperSoil a highly effective growing media that helps plants to grow better and establish quicker, it also boasts some pretty impressive green credentials of its own, helping to save water, reduce waste and avoid the need for harmful chemicals.
· 100% natural, organic ingredients
· produced in the UK
· completely peat free
· ethically sourced, with complete traceability
· natural ‘boosters’ stimulate quicker plant establishment and provide better resilience against pests and disease
· packaging is 100% recyclable
· provides improved water retention
To find out more about The Real Soil Company please visit or email
www.therealsoilcompany.co.uk GIMA NEW PRODUCT DIGEST
AUTUMN 2021
info@therealsoilcompany.co.uk 47
GREENHOUSES UK
WALL GARDENS
IBU
COLD FRAMES ACCESSORIES
GREENHOUSES GARDEN ROOMS ORANGERIES
For more information on Vitavia or Janssens Greenhouses, contact your nearest retailer or visit vitavia.co.uk 48
@VitaviaLtd
01473 218100
DIS TR
info@vitavia.co.uk
TO R
New for 2022 is Vitax Organic Rose Guard – a ready-to-use spray which will meet the demand from consumers for environmentally friendly products which are nontoxic and chemical-free. Formulated to protect roses against disease and mildew, Vitax Organic Rose Guard is completely natural and pesticide-free. Offering protection against aphids, such as greenfly and blackfly, it also guards against spider mites and other bugs. Easy-to-use, gardeners simply spray onto the upper and lower leaf surfaces to create an invisible barrier which protects against spore germination, whilst removing bugs to prevent the laying of eggs. Non-toxic to pets and wildlife, both children and pets are allowed into treated areas once the leaf surfaces are dry. Suitable for bee-friendly gardens, the spray can be used between May and September. Key features at a glance: • Protects roses against disease, mildew and aphids • Completely natural and pesticide-free • Pet, child and bee-friendly.
Launched in 2021, Vitax Organic All Purpose Plant Food and Vitax Organic Tomato Food have proved popular this season as consumers look for alternative feeds that are completely natural, but still pack a punch. Vitax Organic All Purpose Plant Food has fast become a consumer favourite due to its ability to support the growth of plentiful blooms with eye-popping colour and help produce the tastiest fruit and veg. Rich in organic nutrients, Vitax Organic All Purpose Plant Food is so versatile it can be used all around the garden. An easy option for consumers looking for an all-round feed. For use with flowers, shrubs, fruits and vegetables, it can be used to feed plants from spring onwards all around the garden and in the greenhouse. Specifically formulated to satisfy even the greediest of tomato plants, Vitax Organic Tomato Food is a super-concentrated feed with the added benefits of magnesium, iron and naturally present trace elements to provide the ideal balance for tomatoes and other fruits. Key features at a glance: • Both products contain 100% natural ingredients • Approved by Organic Farmers & Growers • Child, pet and bee-friendly and suitable for vegan gardening.
A: Vitax Limited, Owen Street, Coalville, Leics, LE67 3DE E: info@vitax.co.uk | T: 01530 510060 | W: www.vitax.co.uk49
WESTLAND ARE LEADING PEAT REPLACEMENT NEW
FUTURE-PROOFING THE NATION’S FAVOURITE COMPOST... Enriched with
JACK’S MAGIC SAME GREAT
For performance,, sustainability & consistency
NEW 50:50 BLEND
Our new & imp prove ed Jack’s Magic All--Purp pose e Compost is our most susstain nable Jack’s Magic yet..
PERFORMANCE
Containing a ble end d of natural ingredients and no ow enriched with BIO3, delive erin ng the same great results for eve ery seedling, plant, container and d basket.. Still a gardener’ss fa avourite..
Jacks Magic CURRENT
Jacks Magic 50:50
INTRODUCING THE NEXT GENERATION OF NEW HORIZON IN 2022 WHAT MAKES THE BIO3 IN NEW HORIZON SO SPECIAL?
New Horizon Next Generation
GREEN WASTE BASED COMPETITOR FORMULATIONS
Next Generation BIO3 is the latest in our new compost substrate. Engineered to out perform traditional peat-based blends, offering key benefits for outstanding performance.
✓ ✓ ✓ ✓ ✓
OPTIMISED WATER MANAGEMENT MAINTAINS OPEN STRUCTURE ENSURES NUTRIENT AVAILABILITY OPTIMUM SALT LEVELS OPTIMUM Ph
peat free
green waste free
SUSTAINABILITY THROUGHOUT THE RANGE
HIGHEST PERFORMING
PEAT FREE 50
NEW
LOWER PEAT
BLEND
UK NO.1
THE ORIGINAL
LOW IN PEAT, RICH IN BIO3
NATURALLY LOW PEAT
COMPOST
RECIPE
SPECIALIST
PEAT FREE FOR 2022
GIMA NEW PRODUCT DIGEST
NEW WORLD
OF GROWING RICH IN BIO-LIFE
AUTUMN 2021
WESTLAND ARE THE FUTURE IN PLANT FEEDS
We are delivering superior performance
Boost is set to take plant food to a new level with its unique ‘plant sense technology’: feeding all plants and optimized for peat and peat free composts. Producing four times more blooms compared to watering alone, this revolutionary product has the perfect blend of nutrients and a unique water management technology, making application faster and more effective. Simply add to the watering can MEDIA CAMPAIGN using the ‘easy squeeze’ dosing system. Boost will be available from February TO SUPPORT THE 2022 with an eye-catching ‘blooming’ display available for point of sale. LAUNCH A £1 million advertising campaign will be launched in May 2022.
£1M
optimised ratio of high quality nutrients 10
High levels of quality potassium results in vibrant healthy plants:
9
Nutrient Content (%w/w)
Superior application
8
Stress tolerance
7
Surface run off
Aids nitrogen uptake Disease tolerance
6
Minimised surface run off
1
An abundance of flowers
5 4 3 2
N
1 0
SHOOTS
P ROOTS
K
Competitor
FLOWERS & FRUITS
All water available for plant
Patchy absorption
KEY
Boost
Leaching out
1
2
Efficient application: 67% faster watering
2 4 3
Maximised water absorption
3
Competitor
Boost
FIRST FEED DESIGNED TO WORK ON PEAT FREE COMPOSTS
WESTLAND ARE CARING
Westlland is launching the new Housepllant Mist, Leaf Shine and Strengthener to their product portfollio for 2022.. This is the ulltimate sollution for heallthy pllants and gllossy folliage, and hellps them to better withstand attacks from pests and diseases, naturallly..
Same great range,
fresh new look
Westlland’s Indoor range is getting a fresh new look in 2022.. The rollling change willl see a more modern and emotive approach to the design with the tag line ‘IIt’s alll about the care you put in’, aimed at attracting younger millennial consumers..
51
WESTLAND ARE GROWING LAWNS ‘NATURALLY’ NATUR AL Today’s consumer is more eco-conscious than ever, with three in every four people avoiding the use of chemicals in the garden. Choosing natural products that are safe for children, pets and wildlife are factors that are front of mind for many gardeners. Westland continues to drive this category with over 200% growth in the natural lawn market over the last five years. To build on this Westland are strengthening their range of child and pet friendly products, all providing a sustainable, natural, friendly choice that deliver outstanding results for every lawn.
Safelawn
NEW
Safellawn liquid lawn n feed is an exciting new addition to the Safellawn range, a 100% naturall product rich in seaweed to create a deeper, stronger root system.. In an easy-to--use liquid format, it delivers an optimised nutrient mix to give a duall action boost to every bllade of grass and encourage long--term greening.. Suitablle for use during the summer, its naturallly low salt content allso means it’s ideal for use on young lawns..
Lawn Revive
NEW
Lawn Meadow w
NEW
LawnRevive is a natural lawn thickener that brings lawns to life in 3 ways:
CoverS
100m
2
Moss Master
NEW
Moss is the most common problem in lawns.. With the moss treatment category growing 35% year on year, MossMaster offers a fantastic, sollution for today’s gardener.. A naturall formulation with no need for raking, MossMaster transforms moss into feed, through a unique bacterial action.. It allso has an added long term feed to keep the lawn looking strong, green and heallthy.. With no bllack patches, gardeners achieve the resullts they want, fast!
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Encouraging biodiversity has become a key choice for alll gardeners as they pllay their part in creating a better environment.. Westlland LawnMeadow is a unique bllend of 20 types of willdfllower and lawn seeds mixed with soill granulles ensuring the best and most naturall resullts.. A simplle sprinklle willl enhance any part of the lawn in weeks and soon on attracts bees, butterfllies an nd a variety of other willdllife..
GIMA NEW PRODUCT DIGEST
AUTUMN 2021
WESTLAND ARE CUTTING EDGE TECHNOLOGY THE SHARPEST, HARDEST BLADE AVAILABLE GAME CHANGING
EVER SHARP TECHNOLOGY
EVERSHARP® TECHNOLOGY = THE SHARPEST & HARDEST BLADE AVAILABLE Depth of cut (Sharpness)
Eversharp Technology
® Blunt point
Adjustable hand size
Integrated wire cutter
Brand C Brand A
Brand B Durability of cut (Hardness)
Ambidextrous
Supremely comfortable
Integrated string cutter
WITH THE RIGHT TOOLS
EXTRAORDINARY
THINGS ARE POSSIBLE Folllowing a three--year programme of redeveloping our cutting range, Westlland is proud to launch the game changing Eversharp® secateurs..
A ‘cut above the rest’, Eversharp® secateurs have an extraordinary bllade made with a unique aerospace coated technollogy.. Tested by CATRA (knife and cutting trade association), this is a bllade that means business! 100 times harder than the average bllade, this revollutionary tooll boasts a superior chassis which willl stand the test of time.. Suitablle for left and right--handed users, the secateurs have received fantastic reviews from earlly trials.. In addition, for 2022 Kent & Stowe is introducing a fresh new look and a strengthened product offer.. With products made from FSC® certified wood, fullly recycllable packaging and superior functionality and design, consumers can feel good about choosing Kent & Stowe.. With the right tools, extraordinary things are possiblle..
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WESTLAND ARE THE FUTURE OF PROPAGATION
visiroot
™
Westland are changing the way gardeners will propagate. No longer do we need to accept single use plastics. The new Visiroot™ range allows gardeners to use recycled plastic, whilst also getting increased performance. The performance comes from the transparent RPET material making roots visible to the eye enabling gardeners to easily check root growth and moisture levels. The integrated moisture bridge technology ensures even watering across the cells. The trays are also durable for use season after season.
PRE-
r te
ST U
r
M OI
MO MOISTURE BBRIDGE CCELLS
R
EB
DISPLAYS
Wa
te
Wa
MERCHANDISED
MOI STU
DGE BRI RE
The new range will stretch across seed trays, cell tray inserts and propagator sets. As we move forward, our aim is to transition all of our propagation range into Visiroot™ technology.
RID
GE
MOISTURE CELLS FOR BRIDGE WATERING EVEN EASY TO CH K ROOT GROWEC TH DURABLE FOR US YEAR AFTER YE E AR
Visibly better results
Westland are launching Visiroot™ with a range of pre-merchandised units. These pre-loaded displays can be rolled directly onto the shop floor to create true standout in store. Displays are available across all propagators, seed trays and inserts.
DRIVING MARKET TRENDS
Unwins strives to delliver outstanding performance for consumers through expert ranging, exceptionall quallity, and rigorous testing.. Whatever levell of gardening experience, we are inspiring and encouraging anyone with an urge to grow..
FAVOURITES SEED TOWERS NEW
EXPRESS RANGES NEW W
NEW
Naturall gardening and sustainability trends are the future of the industry u and we are leading that change.
SPECIAL BLEND
TTO ATTRACT BBEES, BUTTERFLIES AND BENEFICIAL INSECTS
FULLY 1RE0CY0CLAB%LE SED PRE-MERCHANDI
54
MISE GS MAXI IN DIMRPUIV PER S LE LE SA SA E LS SQ. METRE
O FIXTURE ON EDUCATION
Available in 1.2kg and 4kg
WESTLAND ARE
BRINGINGMOREBIRDSTOYOURTABLE
Peckish
back on TV
EXCLUSIVE PROMOS TO DRIVE SALES IN STORE
Westland are spotlighting the Peckish brand through a heavyweight £2m marketing campaign in October, January and May. The advertising will take flight across UK and ROI on TV, Radio, digital and national press – landing with a huge range of consumers and driving footfall into stores.
£2M OURBIGGEST EVER SPEND National TV National press Social media
OCTOBER 2021
JANUARY 2022
APRIL 2022
Exclusive TV promotional calendar
AURA
HOMEGROWN HARVEST 100% FROM BRITISH FARMS Gardman’s new Homegrown Harvest range brings true innovation to the category as the only 100% British sourced seed range on the market.. Homegrown Harvest is an environmentallly conscious choice for the consumer, given its short journey from the fielld to beak.. With 100% recycllabl ble packaging, Homegrown Harvest is a feell good choice for willd bird lovers, both inside and outt, dellivering premium m quality and positive e environmental credentialls..
CONTEMPORARY Bath & RANGE Bird Small Birdd Feeder Contemporary Design
Small Colourful Birds
TRipod Stand
With new consumers spending time and money on their gardens, Westland’s striking new contemporary bird feeding range ‘Aura’ will beautifully furnish and decorate the modern garden. This eye catching and high quality metal range includes the Aura Small Bird Feeder and Aura Bird Bath - stunning new garden designs which will attract small, colourful birds to feed. This range is designed specifically to appeal to new modern gardeners and engage them into the benefits of bringing birds to the garden for years to come.
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NEW FOR 2022 ROYAL HORTICULTURAL SOCIETY
Our recently launched collaboration with the Royal Horticultural Society (RHS) has been much anticipated by retailers. The outdoor planter range includes stunning terracotta, glazed botanical designs and fibre clay pots, all licenced under the RHS brand that will be a must have buy for garden centres and their customers.
HONEY & WILD
With decorative homewares on the rise, shoppers are now utilising every room , gardens included, with the demand for outdoor decor higher than ever. The carefully curated Honey & Wild portfolio has expanded with new solar mirrors, wall and tree art, pot stands and wildlife houses to embellish outside spaces.
ROOT INDOOR
With the enthusiasm for houseplants continuing to soar and sales growing year on year, our flagship interiors range has been extended with new designs that appeal to all demographics. The latest lines are inspired by trend-led influences, allowing for retailers to offer customers the right style to suit their home.
OUTDOOR LIVING
The trend for outdoor entertaining continues to grow with 2021 seeing a spike in searches for outdoor living upgrades by consumers. Emberwood incorporates Woodlodge’s rustic and gas fuelled fire pits, fireplaces and chimineas, whilst additions to Water Studio and our furniture range continue to make this a thriving category.
DOWN TO EARTH
With more people getting involved with home growing, Woodlodge has extended its Down to Earth range, one of the widest collections of wholesale garden sundries available in the UK. New for 2022, the range includes sowing and growing tools to give everything a gardener would need to cultivate strong, healthy plants.
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GIMA NEW PRODUCT DIGEST
AUTUMN 2021
