STV International

from GIMA New Product Digest Autumn 2022 - A valuable source of reference for the UK Garden Trade

The Real Soil Company

Bite-free Al fresco dining

New Zero In Insect Control Merchandising

The huge growth in the sale of outdoor furniture, garden lighting and barbecues all supports the trend for a more ‘continental’ social and entertaining culture in the UK. Families and friends are making use of their gardens on warm summer evenings for relaxed, al fresco dining. However, the convivial atmosphere can easily be ruined by an invasion of mosquitos or other flying insect pests.

Zero In Summer Insect Control is a complete range of more than forty poison-free products designed exclusively for use outside. From excluding wasps from a children’s party to keeping flies away from the barbecue, during the day and into the evening, there’s a perfect ZeroIn product.

To take advantage of this rapidly growing demand, STV have developed a new permanent merchandising solution for the complete range. The natural timber shelving units and display crates provide for a wide variety of products to be merchandised logically and securely. The stand designs will fit comfortably into garden leisure areas thanks to the natural timber finish and flexible layouts. Presenting ZeroIn insect control as a curated range, especially the pretty Citronella candles and dramatic garden flares, is designed to prompt lots of impulse purchases as well as create a dedicated location in store for all outdoor insect control lines.

There’s a range of exciting retail deals on the whole range of merchandising options - to find out more, interested retailers are encouraged to contact their local STV sales agent or the main sales office