2 minute read
Vitavia
Complete your Garden Centre with a Vitavia Greenhouse display!
Vitavia Greenhouses is the British partner of the Vitavia Group, the leading name throughout Europe for quality hobby greenhouses and greenhouse accessories. Vitavia is also the UK distributor for Janssens greenhouses and garden rooms from Belgium. Janssens market middle and high-end products so are the perfect complement to the already well established Vitavia range.
From their warehouses in Suffolk, they provide home and trade deliveries throughout the UK. They are proud to supply quality hobby greenhouses, widely regarded as being the best value for money, backed up by exceptional customer service.
What are the options a garden centre has to showcase greenhouses?
We have a range of 15 greenhouse models each available in a variety of sizes, colours and glazing options. Depending on the space available we recommend a garden centre should have at least 3 greenhouses on display to showcase the various features.
What works best for a garden centre with limited space to dedicate to this sector?
For our retailers with limited space we usually install the most popular Venus 5000 (6x8) greenhouse but we provide the option of displaying the 3 glazing systems alongside each other (short pane glass, long pane safety glass and polycarbonate) and we can supply profile samples of the various colours.
How can a garden centre inspire customers to buy more products in this category?
Although the majority of customers may only purchase one greenhouse, there is a large selection of accessories to choose from. Every greenhouse can benefit from staging, automatic vent openers, louvre windows and downpipes to name but a few. Garden centres should ensure customers know about the nationwide Vitavia home delivery service and the recommended list of trusted installers. We also pride ourselves on our exceptional customer care, so garden centres can rest assured that their customers are in safe hands.
What are the key things a garden centre should do when deciding how to display their greenhouses?
Tailor the display models to the display space available but also the local demographic. If most customers of a particular garden centre have small gardens display a smaller greenhouse, and the reverse is also true, the Vitavia range has something for everyone.
Ensure the display site is flat, level and sheltered from strong winds. Allow space for customers to walk around the greenhouses and view them from every angle if possible. Being glass they don’t have to be tucked in a corner as other products can be seen beyond a greenhouse display.
Use our informative point of sale material so customers can gather the key information immediately. Keep a good stock of Vitavia brochures.
What are the key things to avoid?
Don’t use a greenhouse as a storage area, a bad display is worse than no display at all. But there’s very little else to avoid. Having a greenhouse display is generally a very straight forward, attractive and potentially lucrative addition to any garden centre.
Vitavia
Let Vitavia be part of your Garden Centre success and contact us today! info@vitavia.co.uk