gtn Advice & information for garden centre professionals
AUGUST 2019
gardentradenews.co.uk
Glee 2019 – putting gardeners first Understanding what gardeners want and meeting those needs is a key focus for Vitax this year as it continues to meet the demand for specialist products and eye-catching point of sale materials. With additions to key brands, visitors to Glee 2019 will be taken on a visual journey of how a combination of striking packaging, specialist products and promotional merchandise can help drive sales and increase gardener knowledge. Taking centre stage will be Vitax’s specialist feed range. Comprising of nine feeds, including Acer Feed, Clematis, Olive Tree and Rose Food, the range has helped gardeners choose the right product for the right plant.
Mark Butler, national sales manager at Vitax, says: “Glee isn’t just about launching new products, it is about how companies such as ourselves show we have listened to consumers and produced products which will sell. “Gardening appeals to all and a new generation of gardeners is driving the trend for specialist feeds. Ensuring they choose the right product to get the best from their plants is paramount to the purchasing decision. “Simple and clear point of sale material is essential, but so is providing the right type of product in the right packaging so it can be displayed both in and outdoors. “Last year we launched Acer Feed and
SBK sales on the rise As the demand for glyphosate-free products continues to increase, Vitax’s SBK range is in strong demand, with sales maintaining year-on-year growth. Consisting of SBK Brushwood Killer in both a concentrate and RTU, plus the successful addition this year of SBK Tree Stump Killer, the long established weedkiller is proving popular with gardeners looking for an alternative which will treat tough weeds. Mark Butler, national sales manager at Vitax, says: “SBK is well-known amongst both gardeners and general consumers for its quick and effective results. “Glyphosate-free products will continue to rise in demand and SBK has become a popular choice.” 4To find out more about the SBK range, visit: www.gardenworld.co.uk/our-products/ weed-control/ Olive Tree Feed to the market, both which have had good success and exceeded all expectations.“
4To find out more about Vitax, visit: www.vitax.co.uk or please visit us at Glee: Hall 8, Stand C30-D31.
Packaging takes top GIMA award for second consecutive year Vitax has scooped one of the garden industry’s top marketing awards for the second consecutive year for the design of its new Plant Guard range. Recognised as one of the garden industry’s most prestigious award ceremonies, Vitax received the GIMA award for ‘Best Consumer Product Packaging’. This is the second year the company has won the award, after receiving the accolade in 2018 for its specialist fertiliser weatherproof pouches. The judges stated the ‘striking design’ and the clear ‘positive message of caring and protecting plants’ were two of the key reasons for Plant Guard’s success. David Griffiths, marketing manager and product packaging designer, says: “Plant Guard has been designed to ensure organic and environmentally-conscious gardeners can choose a pest control product quickly and know it is non-toxic to bees and is a natural defence to pests. “To win a coveted GIMA award for the second year running in the same category is fantastic, especially amongst such strong competition.”
Vitax was also named as a finalist in the ‘Best New Product’ category for Vitax Acer Feed.