Garden Trade News Dec-Jan 16-17

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DECEMBER 2016-JANuARy 2017

Christmas lighting specialist NOMA ready to illuminate Harrogate 2017 With more than 75 years in the business, NOMA’s expertise in Christmas lighting is second to none, and the NOMA Christmas 2017 collection takes the brand back to these roots, with a firm focus on all things lighting-related. Customers visiting the stand at Harrogate (stand A09, A22) or the showroom at LeisureGrow’s Hertfordshire headquarters will be treated to a dazzling display of lighting for Christmas 2017. The range for 2017 includes light chains, home styling accessories, decorative trees, acrylic figures, and outdoor lighting. There are hundreds of new products, including new innovations from the NOMA team like its gorgeous range of new Pre-lit LED Decorative Willow Trees. NOMA is also looking forward to showing off its new Northern Lights range which is so top secret, no product images are being handed out as of yet, so customers will need to head to Harrogate to see them for themselves! NOMA will be displaying its tree collection, which includes its pre-lit 1-2-Tree System range: simply slot the three tree parts together, plug the tree in, and all the branches fall into place automatically with each branch lit with just the right number

of lights. NOMA also has non-pre-lit trees available in a variety of designs and sizes, to suit every home and budget.

Technology As leaders in Christmas lighting innovation, NOMA’s products all come with the technology that makes them easy to use over the festive period, including: 4Fit & Forget 72 Day Battery Lights: NOMA’s indoor or outdoor battery lights come with the technology that lets you time your lights to come on at the same time each day and then turn off after 6 hours. And the batteries will last for up to 72 days. 4Easytimer: With NOMA’s innovative Easytimer you can set your plug-in lights to come on at the same time each day, and then turn off after 8 hours just by pressing

one button. 4Add-A-Long Pro: Lets you link multiple sets of lights together using one plug, perfect for impressive outdoor light displays of up to 4,000 lights, without lots of wires. Frank Kaminski, marketing director for NOMA says: “For us, Christmas is all about those twinkling lights that give everyone that warm festive feeling, so whether it’s a string of decorative lights on a mantelpiece, a piece of LED Christmas art on the wall, or decorative tree in your front porch, everything in the NOMA range comes with integral lights. We’ve worked hard on this year’s range to streamline our offering so we can deliver a great experience and level of customer service to our customers, and we look forward to seeing everyone at the stand at Harrogate, or back at the showroom.”

NOMA Christmas 2017 Showroom If you’re unable to attend the Harrogate Christmas and Gift Fair, or you want to see the NOMA Christmas 2017 range in all its glory, NOMA’s stunning Christmas 2017 showroom for trade customers is now open at LeisureGrow’s Hertfordshire based offices. To arrange a visit to the showroom please call the NOMA sales team on 01462 744 500 or sales@leisuregrow.co.uk

Trends for 2017 Frank Kaminski, marketing director for NOMA picks his top industry trends for buyers at this year’s show: 4trend-Conscious Christmas: “We’ve brought a touch of the industrial interiors trend to Christmas for next year with our NOMA Bulb Collection which features Edison lightbulbs in different sizes, as string lights and centrepieces. This was really popular when we launched it as a NOMA Garden Art product, and we think it will prove just as popular for Christmas.” 4outdoor Lighting: “The increasing influence of how the USA does Christmas means that more and more consumers want to decorate their gardens and the outside of their houses with Christmas lights. We’ve increased our range of fit & forget battery lighting and our add-a-Long Pro outdoor lights so people can easily illuminate any area of the garden they want.” 4Christmas in home Decor: “We’re seeing a big trend for seasonal decor where Christmas decorations don’t just stop editorial@gardentradenews.co.uk

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at the windows, tree, or table. People are really embracing the Christmas period by swapping cushions, artwork, and ornaments for festive themed versions. Tied to this trend we’ve increased our range of pre-lit LED wall art, with some beautiful natural-style Christmas scenes for displaying on a wall or table, including our Pre-Lit LED Natural Snowman Scene Wall Art.”

Christmas & review of the year

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DECEMBER 2016/JANUARY 2017 1


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Garden Trade News Dec-Jan 16-17 by Garden Trade News - Issuu