Promotion
Five ways to work poinsettias for social media success in the run up to Christmas Stars for Europe (SfE), the leading marketing initiative of European poinsettia breeders Dümmen Orange, Selecta One, Beekenkamp Plants and Syngenta Flowers, has created an image database of specatacular lifestyle images that will make your social media scheduling a doddle in the main run up to Christmas. This fantastic resource is filled with beautifully styled, aspirational shots that are sure to generate Instagram likes and will help inspire customers to feature this classic Christmas plant in their own festive décor displays.
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Advent Inspiration
Trade tip:
Once Advent begins on November 28th, the warm colours integrate seamlessly with Show your customers how Christmas cards and decorations. This is when you floral details and displays can be the anchor for their entire can really start going to town on social media, table setting and needn’t be as consumers start feeling the festive spirit and limited to floral arrangements Christmas shopping gets well underway. in pots and vases. Whilst red and green will always be the classic colours of Christmas, other combinations have become nearly as popular over the years. Whether Nordic-cool in blue, silver and white, Byzantine opulence in purple, red and gold, dreamy and romantic in delicate pastel shades, or edgy and urban in metallic petrol, copper and black, the modern colour combinations at Christmas time know no limits. Thanks to its incredible diversity and versatility, the poinsettia makes a perfect companion in any colour world, meaning it is ideal for showcasing on Instagram as a foil for gifts, home accessories and other decorations. Trade tip: By December, or even November, people will be thinking about how to set the perfect Christmas table and dress their trees, so give them a steady stream of trend-led ideas that will help entice them into your store. Schedule regular posts that go live in the evenings, postdinner, when many people will cosy up on their sofas to scroll through Instagram feeds for inspiration.
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Tree Techniques
Nothing spells Christmas like a beautifully decorated, evergreen tree. This is the ultimate Christmas symbol, cherished by children and adults all over the world. As living Christmas ornaments, poinsettia bracts can be cut and strung from the tree to team up with golden stars, pine cones and baubles to bring festive radiance to the Christmas tree. Alternatively, miniature poinsettias can be hung inside glass holders or strung-up using a Kokedama method.
Trade tip: Encourage customers to get their tree early and experiment with different sorts of decorations, especially free flowers. The use of fresh blooms also taps into the sustainable trend! 18 November / December 2021
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