GTN Bestsellers
Want to be at the forefront of garden centre customers buying patt tterns? t Every ryy week GTN receives and aggregates garden centre EPOS data to publish the most up to date sales trend data and Top 50 product chart rts t in the GTN Bestsellers weeklly printed newslett tter. t
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TN Bestsellers is a paid for subscription service that aggregates EPOS data from a panel of garden centres every weekk to create Top 50 sales charts for Garden Products, Growing Media, Vegg 2 Gro, Wild Bird Care, Plants and from m September to December Christmas to o o. oo. For just £195.00 per year, subscribeers ers receive the weekly newsletter packed d with the most up to date garden centre sales intelligence, as seen in the he following six pages of this issue of GTN. TN N. The GTN Bestsellers weekly trend analysis always compares like for like so o any changes in trends are real and not down to whether a centre sends data or not. The aggregate turnover of the garden centre panel is around £100m per annum. GTN has been collating data for Bestsellers for 12 years and has been responsible for highlighting and quantifying uplifts in drip feeders back 011 in 2009 and 2010, garden lighting in 2011 and 2012 and most recently the uplift in sales of pots and pot feet as regular garden centre Bestsellers. n For less than £4.00 per week you can be at the forefront of garden centre consumer buying habits and trends. What a great way to maximise on the opportunities created by the millions d of new gardeners who have discovered garden centres in the past 18 months. Your GTN Bestsellers subscription can be purchased online via the link in GTN Xtra every week or by e-mailing trevor@ pottingshedpress.co.uk
36 October 2021
18 8 June 2021
Plantsalesat thedouble
At least 25% more gardening going on
Who budgeted for this? Garden centre sales in the GTN Bestsellers Epos database over the past five weeks, which compare with the first five weeks after re-opening last year, are 4% up, and plant sales over the same period are 10% up. In conversations we had with garden centres last year, they said “we’ll never achieve those highs again.” Instead, we’ve seen new record June sales weeks and with the weather holding the signs are that this could continue through into July. Last week, All Sales Volumes in the Epos data were 25% up on the same week last year, with growing media sales up by 34%. That is indicative of at least a quarter and up to one third more gardening activity currently taking place. Does that mean more than three million new gardeners in the marketplace or just the new gardeners from last year becoming even more active? With two weeks to go to the half year we could be looking at a year-to-
ALL EPOS PRODUCTS INDEX
WEEK-ON-WEEK
YEAR-TO-DATE VS 2020
YEAR-TO-DATE VS 2019
-20.7% +70.6% +13.5% % Volume sales movement compared to last week ek and year to date across all garden centre sales es in the GTN Bestsellers EPoS database.
date position at 15% up on 2019. Dare we think about even more increases eases in 2022? Year on year comparisons, below, are re now back to 2020 GTN Bestsellers Top 50 sales volumes: week 24 Garden Products Top 50 – up 15% Growing Media Top 50 – up 34% Veg-2-Gro Top 50 – down 24% Wild Bird & Wildlife Top 50 – down 33% 3% GTN Bestsellers All Sales volumes: week 24 All Plants with Barcode Index – up 26% 6% All Items with Barcode Index – up 25% 5%
Plants continue outsell previous totals for the first two weeks of June. Last week’s plant sales were 26% up on last year and more than double the same week in 2019. As we near the half year and look to balance out the post re-opening effect of last year, plant sales year to date are currently 105% up on 2020 and 17% up on 2019. Highlights of the week were: !As roses come into bloom with a vengeance, sales increased by 24% last week, moving up to No 13. !Bellis were the highest GTN Plants chart climber, up 12 places to No 27. !Asters were the highest Top 50 chart re-entry, back in at No 33. !All Plants volume sales change: Week on week DOWN 27.4%. Year to date vs 2020 UP 104.5%, vs 2019 UP 17.4%. This week
Last
Plant genus week Volume Sales Change 1 1 Zonal Geranium 2 2 Petunia 3 3 Begonia 4 4 Fuchsia 5 5 Osteospermum 6 9 Dahlia 7 6 Tomato 8 10 Dianthus 9 7 Impatiens 10 12 Nemesia 11 8 Lobelia 12 11 Verbena 13 20 Rose Increase 14 15 Salvia 15 14 Lavandula 16 19 Campanula Increase 17 13 Agapanthus Ag 18 24 Cosmos Co Increase 19 17 Bacopa Ba 9 July 20 16 Lupinus Lu 2021 21 23 Calibrachoa Ca 22 22 Tagetes Ta 23 18 Pepper P 24 27 Lathyrus L 25 21 Argyranthemum A 26 25 D Digitalis 27 39 B Bellis Highest Climber 28 32 H Helianthus Increase 29 30 CCucumber 30 28 D Delphinium 31 41 G Geranium 32 43 PPelargonium Re-enntry Aster 33 Re-entry A Highest Re-entry 34 29 Heuchera 35 34 Diascia 36 35 Courgette 37 44 Bidens 38 26 Strawberry 39 36 Lettuce Re-eentry 40 Re-entry ry Coleus as 41 49 Viola 42 46 Mint 43 37 Bean Garden centre sales volumes, as Re--entrry Festuca 44 Re-entry 45 42 Hydrange measured in the GTN Bestsellers Epos data, nearly got back to Re--entrry Penstemo 46 Re-entry parity with last year for the first week if July, Re--entr try Canna 47 Re-entry ncreas missing by only 2%. + 48 31 Geum Compared to the average for the 49 38 Antirrhin same
Longfruitfulsummer for plantsales
First week of July 24% up on 9-year average
50
40
week every year from 2011 to keeping up with our suggestion there is at least a quarter more gardening going on this summer.
Clematis 2019 sales were 24% up,
18 June, 2021
eptember 3 Se 2021
-6.6%
Heat turned upp es for August sales Despite cooler than normal temperatures, August garden centre trading reached new record levels for the month, even beating the previous, post Lockdown#1 high of last year by 12%. Excluding last year sales for the month were 36% higher than the August average for the preceding nine years. See you all at Glee!
ALL EPOS PRODUCTS INDEX WEEK-ON-WEEK
YEAR-TO-DATE VS 2020
ATE YEAR-TO-DATE 9 VS 2019
6% +14.0% +43.0% +16.6% Volume sales movement compared to last week and year to date across all garden centre sales in the GTN Bestsellers EPoS database..
Year on year comparisons below: GTN Bestsellers Top 50 sales volumes: week 35 Garden Products Top 50 – up 16% Growing Media Top 50 – down 6% Veg-2-Gro Top 50 – up 33% Wild Bird & Wildlife Top 50 – up 10% GTN Bestsellers All Sales volumes: week 35 All Plants with Barcode Index – up 18% All Items with Barcode Index – up 14%
Last week
Volume Sales Change
Plant genus
50
27
+57.5% +14.2%
Year on year compar isons below: GTN Bestsellers Top 50 sales volumes: week 27 Garden Products Top 50 – down 22% Growing Media Top 50 – down 16% Veg-2-Gro Top 50 – down 64% Wild Bird & Wildlife Top 50 – down 14% GTN Bestsellers All Sales volumes: week 27 All Plants with Barcod e Index – down 2% All Items with Barcod e Index – down 2%
beaat last year’s post Lockdown#1 record for August, up by saaless beat antt sales Plant Pla Higghlightss of the week were: Cyclamen and Pansy sales doubled %. Highlights 3%. 3% weeek to occupy the top two bestselling positions. st week las last
Cyclamen 1 1 Pansy 5 2 Viola 4 3 Calluna 2 4 Dianthus 3 5 Chrysanthemum 9 6 Echinacea 6 7 12 Ericaceae 8 Salvia 7 9 10 Heuchera 10 Lavandula 15 11 Hebe 11 12 Dahlia 8 13 Rudbeckia 13 14 18 Hedera 15 Sedum 2 23 16 28 17 GTN BestsellersLobelia - July 9 2021.indd Hydrangea 14 18 36 Anemone 19 16 Impatiens 20 29 Campanula 21 19 Rose 22 llis Bellis B 17 23 24 Re-entry Aster 22 Delphinium 25 Orchidaceae 31 26 27 Re-entry Primula Crocosmia 41 28 21 Penstemon 29 35 Phlox 30 Re-entry Echeveria 31 32 Celosia 32 30 Agapanthus 33 39 Platycodon 34 35 Re-entry Erysimum 36 Re-entry Festuca 25 Verbena 37 26 Matthiola 38 20 Fuchsia 39 40 Re-entry Coleus 41 Re-entry Pennisetum 44 Peperomia 42 49 Saintpaulia 43 44 Re-entry Tillandsia 38 Astilbe 45 43 Nepeta 46 47 Re-entry Lysimachia 46 Kniphofia 48 49 Re-entry Hibiscus
YEAR-TO-DATE VS 2019
Volume sales movemen t compared to last week and year to date across all garden centre sales in the GTN Bestseller s EPoS database.
laant sal PPlantsal
This week wee
YEAR-TO-DATE VS 2020
1
Now, with the Met Office long range forecast saying “there is a greater chance of warmer and drier than average conditions overall” next week, and then for the rest of July and August “there is a chance of conditions being warmer and drier than average overall” we could be in for a bumper summer as people make the most of their outdoor spaces. Your Bestsellers analyst is taking a week off next week, the first for two years, so we’ll next be publish ing a double issue of GTN Bestsel lers on Friday 23rd July. See you then.
GTN Bestsellers - June 18 2021 indd 1
ALL EPOS PRODUCTS INDEX WEEK-ON-WEEK
+100% Increase +100% Increase Increase Increase Increase +50% Increase
+50% Increase
Even after all the weeks of high plant sales throughout spring, last week were not far short sales of the levels in 2018 when there was a very late summer. It could be that if we keep stock levels up again this summer we’ll have another long and fruitful plant sales period before autumn planting takes over. Highlights of the week were: !Osteospermum were the only group to increase sales in Top 10. !Lillium were the highest re-entry at No 17. !Yew hedging, Taxus, saw a boost !All Plants volume sales change: in sales to re-enter at No 30. Year to date vs 2020 UP 83.7%, Week on week DOWN 12.5%. vs 2019 UP 17.3%. This week
Re-entry
Increase Increase Increase
Last
Plant genus week 1 1 Zonal Geranium 2 2 Dahlia 3 4 Rose 4 6 Begonia 5 3 Petunia 6 5 Salvia 7 7 Dianthus 8 9 Lavandula 9 8 Fuchsia 10 10 Osteospermum 11 11 Impatiens 12 14 Verbena 13 13 Campanula 14 16 Nemesia 15 12 Agapanthus 16 15 Tomato 17 Re-entry Lilium 18 25 Penstemon 19 26 Argyranthemum 20 20 Coleus 21 19 Tagetes 22 17 Cosmos 23 24 Digitalis 24 33 Heuchera 25 29 Geranium 26 27 Hydrangea 27 44 Alstromeria 28 21 Lobelia 29 Re-entry Astilbe 30 Re-entry Taxus 31 18 Calibrachoa 32 Re-entry Antirrhinum 33 50 Delphinium 34 23 Pepper 35 48 Coreopsis 36 49 Eryngium 37 31 Orchidaceae 38 30 Lathyrus 39 39 Festuca 40 47 Nepeta 41 46 Hebe 42 28 Bellis 43 Re-entry Echeveria 44 Re-entry Ericaceae 45 40 Nicotiana Re-entry
Gaillardia Sempervi H
Volume Sales Change
Increase Increase
Highest Re-entry Increase Increase Increase
+50% Increase Increase Highest Climber +100% Increase +100% Increase +100% Increase +50% Increase Increase Increase
Increase Increase Increase +50% Increase Increase Increase Increase
Increase Increase +50% Increase Increase +50% Increase
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r C Climbe Highest Climber
I Increase Increase I Highest Re-ent
Special post Glee 2021 offer:
+100% Increase
+100% Increase
Incr +50% Increase +50% Increase
Buy your subscription before Sunday October 31st 2021 and save £50.00. Email trevor@ pottingshedpress.co.uk today
+50% Increase Increa Increase Increase Increase Increase Increase Increase Increase
Geranium
All Plants volume sales change: Week on week UP 18.7%. Year to date vs 2020 UP 63.8%, vs 2019 UP 18.3%.
3 September, 2021
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