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Every week GTN receives and aggregates garden centre EPOS data to publish the most up to date sales trend data and Top 50 product charts in the GTN Bestsellers weekly printed newsletter.

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GTN Bestsellers is a paid for subscription service that aggregates EPOS data from a panel of garden centres every week k to create Top 50 sales charts for Garden Products, Growing Media, Veg g 2 Gro, Wild Bird Care, Plants and from m September to December Christmas to oo. o.

For just £195.00 per year, subscribe ers rs receive the weekly newsletter packed d with the most up to date garden centre sales intelligence, as seen in the he following six pages of this issue of GT TN. N

The GTN Bestsellers weekly trend analysis always compares like for like so o any changes in trends are real and not down to whether a centre sends data or not. The aggregate turnover of the garden centre panel is around £100m per annum.

GTN has been collating data for Bestsellers for 12 years and has been responsible for highlighting and quantifying uplifts in drip feeders back in 2009 and 2010, garden lighting in 20 011 11 and 2012 and most recently the uplift in sales of pots and pot feet as regular garden centre Bestsellers.

For less than £4.00 per week you can n be at the forefront of garden centre consumer buying habits and trends. What a great way to maximise on the opportunities created by the millions of new gardeners who have discovered d garden centres in the past 18 months.

Your GTN Bestsellers subscription can be purchased online via the link in GTN Xtra every week or by e-mailing trevor@ pottingshedpress.co.uk

18 June 2021

WEEK-ON-WEEK YEAR-TO-DATE VS 2020 -20.7%

At least 25% more gardening going on

Who budgeted for this? Garden centre sales in the GTN Bestsellers Epos ALL EPOS PRODUCTS INDEX database over the past five weeks, YEAR-TO-DATE which compare with the first five VS 2019 weeks after re-opening last year, are 4% up, and plant sales over the same period are 10% up.

In conversations we centres last year, they had said with garden “we’ll never +70.6% %+13.5% achieve those highs again.” Instead, we’ve seen new record June sales Volume sales movement compared to last week and year to date across all garden centre salesin the GTN Bestsellers EPoS database. weeks and with the weather holdingthe signs are that this could continue through into July.

Last week, All Sales Volumes in the Epos data were 25% up on the same week last year, with growing media sales up by 34%. That is indicative of at least a quarter and up to one third more gardening activity currently taking place. Does that mean more than three million new gardeners in the marketplace or just the new gardeners from last year becoming even more active?

With two weeks to go to the half year we could be looking at a year-to-

ek es

date position at 15% up on 2019. Dare we think about even more increaseseases in 2022?

Year on year comparisons, below, are re now back to 2020 GTN Bestsellers Top 50 sales volumes: week 24

Garden Products Top 50 – up 15% Growing Media Top 50 – up 34% Veg-2-Gro Top 50 – down 24% Wild Bird & Wildlife Top 50 – down 33%3%

GTN Bestsellers All Sales volumes: week 24

All All Plants with Barcode Index – up 26% Items with Barcode Index – up 25% 6% 5%

GTNGTN BestsellersBestsellers - JuneJune 1818 20212021 inddindd 1 1

3 September 2021

Plantsales at thedouble

Plants continue outsell previous totals for the first two weeks ofJune. Last week’s plant sales were 26% up on last year and more thandouble the same week in 2019. As we near the half year and look tobalance out the post re-opening effect of last year, plant sales year todate are currently 105% up on 2020 and 17% up on 2019.Highlights of the week were: As roses come into bloom 24% last week, moving up to with a vengeance, No 13. sales increased by Bellis No 27. were the highest GTN Plants chart climber, up 12 places to Asters were the highest Top 50 chart re-entry, back in at No 33. All Plants volume sales change: Week on week to date vs 2020 UP 104.5%, vs 2019 UP 17.4%. DOWN 27.4%. Year

This week Last week Plant genus Volume Sales Change

1 1 Zonal Geranium 2 2 Petunia 3 3 Begonia 4 4 Fuchsia 5 5 Osteospermum 6 9 Dahlia 7 6 Tomato 8 10 Dianthus 9 7 Impatiens 10 12 Nemesia 11 8 Lobelia 12 11 Verbena 1313 2020 RoseRose 1414 1515 SalviaSalvia 1515 1414 LavandulaLavandula 1616 1919 CampanulaCampanula IncreaseIncrease

1717 1313 AgAgapanthus 1818 2424 CoCosmos 1919 1717 BaBacopa 2020 1616 LuLupinus 2121 2323 CaCalibrachoa 2222 2222 TaTagetes 2323 1818 P Pepper 2424 2727 L Lathyrus 2525 2121 A Argyranthemum 2626 2525 D Digitalis 2727 3939 B Bellis 9 July 2021

2828 3232 H Helianthus 2929 3030 C Cucumber 3030 2828 D Delphinium 3131 4141 G Geranium 3232 4343 P Pelargonium IncreaseIncrease

Increase

HighestHighest Climber Climber Increase

3333 Re-entryRe-entry A Aster

Heat turned up p for August saleses

Despite cooler than normal temperatures, August garden centre trading reached new record levels for the month, even beating the previous, post Lockdown#1 high of last year by 12%.

Excluding last year sales for the month were 36% higher than the August average for the preceding nine years.

See you all at Glee!

ALL EPOS PRODUCTS INDEX

WEEK-ON-WEEK YEAR-TO-DATE VS 2020 YEAR-TO-DATEATE VS 2019 9

+14.0% +43.0% +16.6%6%

Volume sales movement compared to last weekweek and year to date across all garden centre salessales in the GTN Bestsellers EPoS database. .

Year on year comparisons below: GTN Bestsellers Top 50 sales volumes: week 35

Garden Products Top 50 – up 16% Growing Media Top 50 – down 6% Veg-2-Gro Top 50 – up 33% Wild Bird & Wildlife Top 50 – up 10%

GTN Bestsellers All Sales volumes: week 35

All Plants with Barcode Index – up 18% All Items with Barcode Index – up 14%

Highest Re-entry

34 29 35 34 36 35 37 44 38 26 39 36 40 Re-entry 41 49 42 46 43 37 44 Re-entry 45 42 46 Re-entry 47 Re-entry + ncreas 48 31 49 38 50 40

Plant sal

Highest Re-entry

34 29 Heuchera 35 34 Diascia 36 35 Courgette 37 44 Bidens 38 26 Strawberry 39 36 Lettuce 40 Re-entry Coleus as 41 49 Viola 42 46 Mint 43 37 Bean 44 Re-entry Festuca 45 42 Hydrange 46 Re-entry Penstemo 47 Re-entry Canna + ncreas 48 31 Geum 49 38 Antirrhin 50 40 Clematis

18 June, 2021 1 1 Plant sal

First 24% week of July up on 9-year

Garden centre sales volumes, as measured in the GTN Bestsellers Eposdata, nearly got back to parity with lastyear for the first week if July, missingby only 2%. average Compared to the average for thesame week every year from 2011 to2019 sales were 24% up, keeping upwith our suggestion there is at least aquarter more gardening going on thissummer. WEEK-ON-WEEK ALL YEAR-TO-DATE VS 2020 EPOS PRODUCTS YEAR-TO-DATE VS 2019 INDEX Now, with the Met Office long rangeforecast saying “there is a greaterchance of warmer and drier than average conditions overall” next week,and then for the rest of July andAugust “there is a chance of conditionsbeing warmer and drier than averageoverall” we could be in for a bumpersummer as people make the most oftheir outdoor spaces. -6.6% +57.5% +14.2% Volume sales movement compared to last weekand year to date across all garden centre salesin the GTN Bestsellers EPoS database. Your Bestsellers analyst is taking aweek off next week, the first for twoyears, so we’ll next be publishing adouble issue of GTN Bestsellers onFriday 23rd July. See you then.

Year on year comparisons below:GTN Bestsellers Top 50 salesvolumes: week 27 Garden Products Top 50 – down 22%Growing Media Top 50 – down 16%Veg-2-Gro Top 50 – down 64%Wild Bird & Wildlife Top 50 – down 14% GTN Bestsellers All Sales volumes: week 27 All Plants with Barcode IndexAll Items with Barcode Index ––down down 2% 2%

Plant sales beat last year’s 3%. Highlights of the week Plant sales beat last year’s 3%. Highlights of the week post Lockdown#1 record for August, up by were: Cyclamen and Pansy sales doubled post Lockdown#1 record for August, up by were: Cyclamen and Pansy sales doubled last weeklast week to occupyto occupy the the top twotop two bestsellingbestselling positions.positions.

This weeweek Last week Plant genus Volume Sales Change

1 1 1 Cyclamen 2 2 5 Pansy

+100%+100% IncreaseIncrease +100%+100% IncreaseIncrease 3 3 4 Viola Increase 4 4 2 Calluna Increase 5 5 3 Dianthus Increase 6 9 Chrysanthemum +50% +50% IncreaseIncrease 7 6 Echinacea 8 12 Ericaceae +50% Increase+50% Increase 9 7 Salvia 10 10 Heuchera Increase 11 15 Lavandula Increase 12 11 Hebe Increase 13 8 Dahlia 14 13 Rudbeckia Increase 15 18 Hedera Increase 1616 2 23 Sedum +50% +50% IncreaseIncrease

17 18 17 18 GTNGTN 28 Lobelia 14 Hydrangea 28 Lobelia 14 Hydrangea Bestsellers - July 9 2021.inddBestsellers - July 9 2021.indd 1 1 +50% +50% IncreaseIncrease

1919 3636 AnemoneAnemone HighestHighest Climber Climber 20 20 1616 ImpatiensImpatiens 21 21 2929 CampanulaCampanula I Increase 22 22 1919 RoseRose I Increase 2323 1717 BellisB llis

Longfruitfulsummerfor plantsales

Even after all the weeks of high plant sales throughout spring, saleslast week were not far short of the levels in 2018 when there was avery late summer. It could be that if we keep stock levels up again thissummer we’ll have another long and fruitful plant sales period beforeautumn planting takes over.Highlights of the week were: Osteospermum were the only group to increase sales in Top 10. Lillium were the highest re-entry at No 17. Yew hedging, Taxus, saw a boost in sales to re-enter at No 30. All Plants volume sales change: Week on week DOWN 12.5%.Year to date vs 2020 UP 83.7%, vs 2019 UP 17.3%.

This week

Last week Plant genus 1 1 Zonal Geranium 2 2 Dahlia 3 4 Rose 4 6 Begonia 5 3 Petunia 6 5 Salvia 7 7 Dianthus 8 9 Lavandula 9 8 Fuchsia 10 10 Osteospermum 11 11 Impatiens 12 14 Verbena 13 13 Campanula 14 16 Nemesia 15 12 Agapanthus 16 15 Tomato Volume Sales Change

Increase

Increase

17 Re-entry Lilium 18 25 Penstemon 19 26 Argyranthemum 20 20 Coleus 21 19 Tagetes 22 17 Cosmos 23 24 Digitalis 24 33 Heuchera 25 29 Geranium 26 27 Hydrangea 27 44 Alstromeria 28 21 Lobelia 29 Re-entry Astilbe

30 Re-entry Taxus 31 18 Calibrachoa 32 Re-entry Antirrhinum 33 50 Delphinium 34 23 Pepper 35 48 Coreopsis 36 49 Eryngium 37 31 Orchidaceae 38 30 Lathyrus 39 39 Festuca 40 47 Nepeta 41 46 Hebe 42 28 Bellis 43 Re-entry Echeveria 44 Re-entry Ericaceae 45 40 Nicotiana Re-entry Gaillardia

Re-entry Sempervi H Highest Re-entry Increase Increase Increase

+50% Increase Increase

Highest Climber

+100% Increase +100% Increase

+100% Increase +50% Increase

Increase Increase

Increase Increase Increase

+50% Increase Increase

Increase Increase

1

24 Re-entry Aster 25 22 Delphinium 26 31 Orchidaceae 27 Re-entry Primula 28 41 Crocosmia 29 21 Penstemon 30 35 Phlox 31 Re-entry Echeveria 32 32 Celosia 33 30 Agapanthus 34 39 Platycodon 35 Re-entry Erysimum 36 Re-entry Festuca 37 25 Verbena 38 26 Matthiola 39 20 Fuchsia

Highest Re-entSpecial post Glee 2021 offer:

+100% Increase

+100% Increase

Incr +50% Increase +50% Increase

Buy your subscription before Sunday October 31st 2021 and save £50.00. Email trevor@ pottingshedpress.co.uk today

40 Re-entry Coleus +50% Increase 41 Re-entry Pennisetum Increa 42 44 Peperomia Increase 43 49 Saintpaulia Increase 44 Re-entry Tillandsia Increase 45 38 Astilbe 46 43 Nepeta Increase 47 Re-entry Lysimachia Increase 48 46 Kniphofia Increase 49 Re-entry Hibiscus Increase 50 27 Geranium

All Plants volume sales change: Week on week UP 18.7%. Year to date vs 2020 UP 63.8%, vs 2019 UP 18.3%.