Pet Trade Xtra - Digital Magazine - Issue 1

Page 1

SPECIAL PREVIEW ISSUE

Everything you need to know in this guide to the No 1 pet trade exhibition

Digital Magazine

February 2019

Major event spotlights 4New Product Showcase 4Exhibitor News 4Seminar programme 4Grooming demos

1 1 0 1 y r a u r b e F : 9 New date for 201

n w o d n a S S T PAllA w o h s e d a r t t e p le b a set for a memor Future of garden centre retailing


WHAT TO EXPECT

PATS Sandown gets set for a memorable show New for 2019, PATS Sandown has moved to a Sunday and Monday, bringing it in line with PATS Telford, and creating the perfect opportunity for retailers to browse all the exciting new products without impacting on valuable sales time back at home. The change to a February date also means the show is the first-stop for everything new in 2019, offering the chance to stock up well before the retail shows get going in the spring. As ever there are all the usual benefits of a top PATS show to look forward to. With more than 150 exhibitors, and the ever-amazing New Product Showcase, there will be no shortage of stands and pet products to examine. Retailers and buyers attending the 11th PATS exhibition to be staged at the Sandown Park Exhibition Centre in Esher, Surrey, on Sunday, February 10th, and Monday, February 11th, can

2 February 2019

expect a warm welcome from exhibitors eager to showcase their products. As well as meeting up with a long list of PATS regulars, visitors will be greeted by a host of new faces and new products. A large number of companies are choosing to exhibit at Sandown for the first time as they see PATS as the perfect opportunity to announce their plans for the year ahead. Buyers from specialist outlets and garden centres will find the widest range of products being showcased anywhere in the UK. The New Product Showcase, sponsored by pbwnews, is a

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great way for visitors to see and touch the new products they will be stocking. In previous years more than 200 new items have been entered into the Showcase so it is the best place to view potential bestsellers. All items entered by manufacturers will be put forward for the New Products Awards judged by a panel of pet retailers. “Visitors to the show can be assured they will see and speak to the leading names in the industry, and early indications point towards lots of new products being launched at the show,” said organiser Gordon Thomas. As well as the new product launches, there will be a freeto-attend series of seminars covering topics aimed at giving retailers information and advice they can take back to their businesses. Some of the industry’s leading personalities have been lined up to deliver talks this year.


WHAT TO EXPECT

EDITORIAL & ADVERTISING Pet Trade Xtra, Potting Shed Press Ltd Dairy Drove Thorney Peterborough PE6 0TX Tel 01733 775700 www.pettradextra.co.uk

Grooming demonstrations will be returning to the show after a two-year absence. Across both show days you’ll be treated look to a packed programme of grooming tips and techniques from the experts. To help make the visitor experience even more enjoyable and rewarding, both the Surrey and Esher Halls have their own entrances and registration points, with

visitors benefitting from free show entry, free parking, a free catalogue and many special offers. There will also be a wide range of food available from all the various outlets and all our visitors will receive a free cup of tea or coffee voucher, which will be redeemable all day.

THE PTX TEAM Editor: Neil Pope neil.pope@tgcmc.co.uk Director: Trevor Pfeiffer trevor.pfeiffer@tgcmc.co.uk Publisher: Mandy Davies mandy.davies@tgcmc.co.uk Advertising: Alan Burdon alan.burdon@tgcmc.co.uk Ben Greenwood ben.greenwood@tgcmc.co.uk

For the latest news on the show visit www.patshow.co.uk OUR PUBLISHERS Pet Trade Xtra is published by Potting Shed Press Ltd, who also publish: * Garden Trade News * www.gardentradenews.co.uk * Weekly GTN Xtra newsletter * Garden Radio * Official Glee Catalogue and Glee Daily News Online – the only official guides to the garden industry’s leading annual trade show

Opening times Sunday 10th February 2019:
9.30am-5.00pm

 Monday 11th February 2019:
9.30am-4.00pm www.pettradextra.co.uk

SMALL PRINT All material © Potting Shed Press 2019. No part of this publication may be reproduced in any form whatsoever, either for sale or not, without the express permission of the publishers. The information contained in this publication is published in good faith and every effort has been made to ensure its accuracy. Potting Shed Press Ltd cannot accept responsibility for any error or misrepresentation. All liability for loss, disappointment, negligence or other damage caused by reliance on information contained in this publication or in the event of any bankruptcy or liquidation or cessation of the trade of any company, individual or firm mentioned, is hereby excluded.

February 2019 3


NEW PRODUCTS

See the latest pet product launches The New Product Showcase is a great opportunity for visiting retailers to see the new products they will be stocking for the coming season. The Showcase, sponsored by pbwnews, is designed to help them find the latest and most exciting products to hit the pet trade, as they are gathered together in one, extensive display in the Surrey Hall’s Brasseries Bar. Once visitors have seen what they like, they then have the opportunity of visiting the stand of the manufacturer or supplier of that product to 4 February 2019

discuss it in more detail. There is an information card beside each product, giving details such as suggested retail price and where to find the supplier. All entries in the Showcase will judged by the panel of retailers for the New Product Awards on the first morning of the show, so the results will be known and highlighted throughout the Surrey and Esher Halls for the rest of the exhibition. The Awards will be presented at the New Product Showcase display at lunchtime on Sunday, 10th February. www.pettradextra.co.uk

Entries will be displayed under the following award categories: 4Cat Food & Products 4Dog Food Products 4Dog Treat Products 4Dog Accessories & Toy Products 4Dog Harnesses, Leads & Dog Wear 4Small Animal & Bird Products 4Pet Care Products 4Grooming Products


NEW PRODUCTS

Winning an award Winning a New Product Award at the UK’s No.1 pet trade show can have a tremendous impact on the fortunes of a PATS exhibitor. It can help turn a new launch into a bestselling item in pet stores around the country and clinch that allimportant export deal. One of the main reasons why the Award is held in such high esteem is the fact it is decided be a panel of independent retailers, who know what it takes for a product to fly off the shelves. But don’t take our word for it. Here one company who triumphed in the New Products Awards at PATS Sandown reveals what the accolade has done for their business. Soopa Pets – Best Dog Food Product Nutritional Booster, PATS Sandown 2018. How did you react to winning a New Product Award at PATS Sandown? Shock! We are a young pup compared to the other companies in our category so we were soopa excited to win!

Has the award helped your business? It has helped tremendously by adding credibility to our brand and products. How have you used the win to promote the product? Our toppings are a first to market plant based nutritional boosting food topper. Winning has helped hugely in creating a buzz around the product and highlighting the product’s unique benefits.

Su-Bridge Pet Supplies, a passionate & caring wholesaler always putting pets and nature first, are delighted to be debuting at PATS Sandown 2019!

Find us in Surrey Hall - Stand D9 for exclusive show offers & product listings

Natural pet food for a long healthy life

plus everything else you could want for dog, cat, small animal, birds, equestrian & more

www.su-bridge.co.uk

Tel: 01953 882485

www.pettradextra.co.uk

February 2019 5


SEMINARS

Listen to great talks PATS Sandown has secured a strong line-up of speakers for two days of seminars designed to give pet retailers ahead-ofthe-game ideas on new lines, new approaches and new profit potential. The talks, produced in association with Pedigree Wholesale, will take place in the Seminar Theatre in the Esher Hall of Sandown Park Exhibition Centre on both days of the show – Sunday and Monday, 10th-11th February, 2019. The free-to-attend series of retailer-focused seminars will cover a wide range of topics including: nutritional truths; pet shop licensing; how to stay ahead of the pack; improving a pet’s quality of life; small animal nutrition; building a brand that matters; and how telling stories will help you grow your business. There will also be a chance to earn Continuing Professional Development (CPD) points for those people attending a special seminar on parasite control and prevention. 6 February 2019

Sunday, 10th February 10.30-11.00 What makes Breed Health Nutrition our Golden Range Speaker: Vikki Anderson, Scientific Communications Manager, Royal Canin

12.20-12.50 Licensing 2019 – all you need to know Speaker: Nigel Baker, Pet Industry Federation

Royal Canin is committed to delivering the best nutrition, taking into account, species, life-stage, lifestyle, neutered status, health and breed. The company’s knowledge of cats and dogs has allowed it to formulate tailored nutritional solutions.

The Pet Industry Federation will talk at PATS about who will fall under the scope of new legislation; its structure and composition; and how good businesses will benefit from a new approach which is likely to lead to lower licensing fees.

11.10-12.10 Parasite control and prevention Speaker: Georgina Shrimpton, Technical Support Executive, Beaphar UK

13.00-13.30 Focus on trends - how to stay ahead of the pack Speaker: Clare Howcutt-Kelly, Editor, Pet Product Marketing

Using a combination of video and slides, Beaphar’s interactive seminar will provide key information on fleas, ticks and worms. The seminar will cover supplying NFA-VPS products correctly, safely removing ticks, the importance of worming, controlling a flea infestation and communicating to petowners that over the counter products are just as effective as those from a vet. This seminar is AMTRA accredited.

Whether it’s the rise in vegan pet food or the increase in chicken keeping, the pet industry has its fair share of trends. This seminar will look at: what makes a trend so popular, how to make it work for you and how you can set trends. Drawing on her own experience, Clare will deliver an insightful seminar that will leave you with plenty of inspiration – whether you’re new to the business or a seasoned professional.

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SEMINARS 13.40-14.10 Small animal nutrition Speaker: Sam Marriage, Marriage’s

15.00 -15.20 How to improve a pet’s quality of life living with Osteoarthritis Speaker: Adam Crisford, Lintbells

This seminar will offer a range of bulleted insights on the current must know points and trends, with a particular focus on Rabbits and Guinea Pigs. It is a very interesting period with much discussion on many aspects of nutrition, welfare and best practice. This seminar will give a concise update on the latest research and opinions.

Osteoarthritis is a chronic, degenerative and complex disease that is often overlooked and under managed. By using the store led education tool ‘mobility matters’ from Lintbells you can engage with owners to increase loyalty, basket spend and a pets quality of life. An informative talk.

14.20-14:50 The Four Seasons to Freedom as a Petpreneur Speaker: J Nichole Smith

15.30-16.00 SQPs – unleash your awesome! Speaker: Caroline Johnson, Director Vetpol Ltd

How to get from overwhelm to profitability with as little pain as possible. J Nichole Smith is a marketing strategist who helps entrepreneurs find freedom and fulfilment by building brands instead of just businesses. She launched her creative studio for pet businesses in 2005, and has spent the last decade+ crafting creative strategies, images and campaigns for pet brands big and small.

Success in the pet sector depends upon expertise, team-working and the provision of great customer experience. During her session Caroline will inspire, looking at current and future trends in the pet market and how the role of the SQP can be developed to capture those bright nuggets of opportunity for the benefit of owners, businesses and animal welfare too.

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Monday, 11th February 10.30-11.00 Small animal nutrition Speaker: Sam Marriage, Marriage’s 11.10-11.40 Licensing 2019 – all you need to know Speaker: Nigel Baker, PIF 11.50-12.50 Parasite control and prevention Speaker: Georgina Shrimpton, Technical Support Executive, Beaphar UK 13.00-13.30 How telling stories will help you grow your business Speaker: Guy Blaskey, Pooch & Mutt

The world is built on stories. Understanding how storytelling works can help you build your brand and grow your business. A few simple tips can help you craft your story to build your marketing. 13.40-14.10 Focus on trends - stay ahead of the pack Speaker: Clare Howcutt-Kelly, Editor, PPM 14.20-14.50 How to build a brand that matters Speaker – J Nichole Smith

February 2019 7


FLOORPLAN

ESHER

V7

V9

Grooming Workshop

V5 V1

T3

Courtesy Bus Stop

S2

Esher Hall Entrance

S1

R1

R3

PIF Lounge

T5 T7 S4

S6

S8

S3

S5

S7

R4

R6

R8

R5

R7

R11 R13

R9

R15

SPORTS BAR Exit

ENTRANCE (BELOW) TO CRECHE

MEMBERS

RECEPTION

SANDOWN PARK Portsmouth Road Esher, Surrey KT10 9AJ Tel: 01372 464348

Exit

LOWER FOYER

SUR

Exit

MEMBERS

GALLERY

ESCALATOR UP TO FIRST FLOOR

D1

Surrey Hall Entrance

CLOAKROOM

D3

To Esher Hall

Catering Area

D2

E1

E3

D4

G1

F1 F2

F5 F4

E5

H1

G3

C6

F7 C6a

D7

E8

C8

A3a

F9

Pedigree Wholesale Coffee Bar

0.50

F11 0.50

D9 A1 A2

A3 A2a

A4

A5

A7

A6

A8

A9

8 February 2019

B1

A11

B3

B5

B7 B8

C9

B6

C12

B9

E9

C11

C13

www.pettradextra.co.uk

E11

E12

C14

C15

C17

F13

E13

F14

G7

G10

E14

E15

F15

F16

F18

G12 G14


FLOORPLAN

HALL

T12

T16 T14

Seminar Theatre

T15

T9 S10

To Surrey Hall

S14

S12

T17

S19

S16

S18

S9

S17

PPM Lounge

1.00

R18

Bar & Catering

RREY HALL H2

M1

J1 K2 N1

L1 H3

J3

J4

K3

K5 K4

L3

L4

M3

M4

L5

L6

M5

M7

N6

Coffee Point

H7

H15

L9

J7

J13

K13

K14

K15 K16

L10

M9

N10

L12

M11

N11

L14

M18 N14

www.pettradextra.co.uk

New Product Showcase

Coffee Lounge & Exhibitor Lounge

February 2019 9


EXHIBITORS

A-Z exhibitors index Stand

Hall

Dogue UK

F1

Surrey

Surrey

Dorwest Herbs

C11

Surrey

M1a

Surrey

DrNashGlycoHealth

M18

Surrey

Anco

N6

Surrey

Earthbound

T9

Esher

Animal Human Alliance NEW

R7

Esher

Edgard Cooper

L10

Surrey

animonda petcare

D4

Surrey

Ezydog

L4

Surrey

Antos

A1

Surrey

Fish4Dogs

B8

Surrey

Aquamat Chiller NEW

A6

Surrey

flexi

G1

Surrey

Aqueos

C8

Surrey

Fold Hill Foods

C9

Surrey

Barking Heads

A7

Surrey

For All DogKind

T17

Esher

Bartholomews

S8

Esher

Forthglade Foods

J13

Surrey

Beaphar UK

F13

Surrey

FROZZY’s

K2

Surrey

Beco Pets

E1

Surrey

GET OFF - Blumen International

E11

Surrey

Benevo Vegan Pet Food

F11

Surrey

Gold Line Pet Foods

R4

Esher

Benyfit Natural

K3

Surrey

Golden Paste Company (The) NEW

F18

Surrey

Best in Show

K15

Surrey

Gor Pets

N1

Surrey

Bestpets

J1

Surrey

Gravitis Enterprise NEW

C12

Surrey

BIGA

M1

Surrey

Hemmo & Co / Hem and Boo

F16

Surrey

bon NEW

V1

Esher

Hero Pet Brands

G12

Surrey

Botanica

A2

Surrey

Hertford Shelving

C6

Surrey

Bunty Pet Products

H1

Surrey

Hill’s Pet Nutrition

G3

Surrey

Burns Pet

H7

Surrey

Hilton Herbs

M3

Surrey

Cambrian

F2

Surrey

HOWND

S10

Esher

Carnilove

A11

Surrey

Hugo & Hudson

L14

Surrey

Charlie & Co Naturals NEW

R3

Esher

Inspired Pet Nutrition

D3

Surrey

Cold Store Rentals NEW

A9

Surrey

James & Steel

S12

Esher

Colin Taylor Grooming NEW

K4

Surrey

James Wellbeloved

E3

Surrey

Costco Wholesale NEW

T5

Esher

Johnson’s Veterinary Products

D7

Surrey

Cotswold Raw

L6

Surrey

Josera NEW

T16

Esher

Coucour NEW

K14

Surrey

Julius-K9

A5

Surrey

Danish Design Pet Products

L1

Surrey

K9 Connectables

E14

Surrey

DermOpt

E15

Surrey

K9 Pet Tags NEW

R15

Esher

Different Dog

L5

Surrey

KONG Company

M9

Surrey

Dogissimo

S3

Esher

Kruuse

D1

Surrey

Dogs For Good

R1

Esher

Lennox

S5

Esher

Dogs Trust

S2

Esher

Lintbells

K13

Surrey

Exhibitor

Stand

Hall

3P Enterprise

M5

Surrey

Absolutely Animals NEW

A8

ALIKC

10 February 2019

Exhibitor

www.pettradextra.co.uk


EXHIBITORS

A-Z exhibitors index Exhibitor

Stand

Hall

Little BigPaw

N11

Surrey

Long Paws

F4

Mark and Chappell NEW

Exhibitor

Stand

Hall

Premier Impex NEW

E13

Surrey

Surrey

Purely Fish NEW

A2a

Surrey

M4

Surrey

Rettenmaier NEW

S7

Esher

Marriages

T15

Esher

ROYAL CANIN

E5

Surrey

Martin Sellier NEW

N10

Surrey

RSPCA NEW

B6

Surrey

Mimsafeuk NEW

A4

Surrey

Rukka Pets

B3

Surrey

Mr Johnsons/Dog Gone Fishin’

B9

Surrey

Seven

S18

Esher

N Smith NEW

T3

Esher

Sharples Pet

J1a

Surrey

Nandi of Africa Premium Pet Treats NEW

C15

Surrey

Simply2 Pet Products

G14

Surrey

Sky Pet Products

A3

Surrey

Naturediet

G10

Surrey

Slurps

R11

Esher

Natures Menu

F14

Surrey

Sniffers

H15

Surrey

Nutriment

C13

Surrey

Snug & Cosy NEW

S1

Esher

P J Pet Products

M11

Surrey

Soopa Pets

B7

Surrey

Paleo Ridge Raw Dog Food

S14

Esher

Sportspet NEW

B5

Surrey

Pawtato

F9

Surrey

Su-Bridge Pet Supplies

D9

Surrey

PBW News

F5

Surrey

Symply Pet Foods

L9

Surrey

Pedigree Wholesale

H3

Surrey

The Barking Bakery

C6a

Surrey

Pet Adventures Worldwide

M7

Surrey

The Dog House Trading Co NEW

S4

Esher

Pet Industry Federation

V9

Esher

TICKLESS NEW

H2

Surrey

Pet London

C17

Surrey

Tigga Towers

S6

Esher

Pet Munchies

J3

Surrey

Trixie

S9

Esher

Pet One

N14

Surrey

Tropiclean Pet Products NEW

C14

Surrey

Pet Rebellion

E12

Surrey

Tweedmill Textiles

S19

Esher

Pet Remedy

K5

Surrey

Verity & Voss NEW

B1

Surrey

Pet Trade Innovations

L3

Surrey

PetDream House NEW

T7

Esher

Vitacress NEW

R9

Esher

Petlife International

E9

Surrey

Vital Pet Group

J7

Surrey

PetQuip

G4

Surrey

Vitalin - The Natural Choice

E8

Surrey

Pets Unlimited

R6

Esher

WildWash

J4

Surrey

Pettex

L12

Surrey

Winstock (PPM)

S17

Esher

Playnation

A3a

Surrey

Woof and Brew

F7

Surrey

Podium Pet Products

D2

Surrey

Woof Dog Beer NEW

K16

Surrey

Pooch & Mutt

F15

Surrey

Woolf UK

S16

Esher

PPM

R18

Esher

Yora Pet Foods NEW

G7

Surrey

Premier Epos

T14

Esher

www.pettradextra.co.uk

February 2019 11


GROOMING

Grooming returns to PATS Sandown In association with the British Dog Groomers’ Association and The Welsh Grooming Academy Grooming demonstrations will be returning to the show after a two-year absence. Across both show days you’ll be treated look to a packed programme of grooming tips and techniques from the experts. State-of-the-art grooming demonstrations and talks will be given by some of this country’s leading dog groomers in association with the British Dog Groomers’ Association and The Welsh Grooming Academy. The demonstrations will highlight the knowledge and expertise required to complete traditional grooming techniques successfully as well as showing off a few modern and creative ideas. With an increasing number of pet retailers introducing grooming salons into their stores, the PATS programme of talks and demos will provide invaluable insights into this

side of the business. There will also be demonstrations and information on tools and products for the everyday groomer; plus tips and tricks to increase salon revenue.

Here are some of the highlights over the two days: 4Higher Diploma grooming demonstrations and Higher Diploma questions and answers 4Hand-stripping border terrier 4Everyday salon creative and ideas 4Bichon frise pet perfect 4Hand-stripping schnauzer 4Clipping spaniels well 4Poodle T Trim 4Pet westie traditional style made easy (Level 3 Diploma) 4C&G New Level 3 fast-track discussion, questions and answers 4Clipped schnauzer breed standard styling

12 February 2019

www.pettradextra.co.uk


VISITING

VISITOR INFORMATION

How to get to PATS Sandown

Travelling by road From London, take the A3 and follow the brown venue signs to Sandown Park. From the M25, exit at junction 10 and follow the A3 towards London, exit on to the A307 and follow the brown venue signs. Parking for all visitors at PATS Sandown is free of charge. Travelling by rail Trains to Esher station run from London Waterloo and Clapham Junction approximately every 20 minutes. The journey time is 25minutes. Travelling by train If you are travelling by train, a PATS courtesy bus will operate between Esher Station and the venue betweenthe hours of 9am and 30 minutes after the show closes each day (in line with local train schedules). The courtesy bus will pick up from the Esher Hall entrance.

The location Esher and Surrey Hall Sandown Park Portsmouth Road Esher, Surrey KT10 9AJ

Opening times Sunday, February 10 9.30am-5.00pm Monday, February 11 9.30am-4.00pm

Free Wifi: Keep in touch with your office. For free WiFi, search for ‘Free Jockey Club WiFi’ and follow instructions. www.pettradextra.co.uk

February 2019 13


EXHIBITOR NEWS

Discover a great selection of brands from Su-bridge Su-bridge Pet Supplies is a family-owned pet food wholesaler based in Norfolk. It has supplied pet stores in the East Anglia region for 40 years with all leading brands as well as carefully developed own brands like Lovejoys, Extra Select and Second Nature, as well as being distributor for exclusive brands True Leaf, Ziwi, Nobby’s and Farm Foods. Su-bridge has attracted customers from across the UK, who are supported with a dedicated field sales team and serviced through third-party couriers. If you are looking for a new wholesaler to drive the growth of your business then visit stand D9 in the Surrey Hall.

New cat foods from Little BigPaw Multi award-winning brand Little BigPaw is launching a brand new range of dry cats foods and wet multipacks at PATS Sandown. The new lines include a delicious range of complete dry foods for kittens, adult and senior cats and two new variety packs of their highly successful wet foods. In recognition of outstanding growth in 2018 Little BigPaw was awarded The Queen’s Award for Enterprise and all packaging now proudly carries the Queen’s Emblem. 14 February 2019

The growing range now includes tinned food for dogs, wet food for small dogs, oven baked treats as well as the new wet multipacks and dry complete for cats. www.pettradextra.co.uk

Everything is made in UK with the very best British ingredients and to the highest manufacturing standards. For further information visit www.littlebigpaw.co.uk



EXHIBITOR NEWS

Naturediet extends range Following from the successful launch of Feel Good 390g, Naturediet are introducing a new smaller 200g pack that is perfect for small breeds, available to purchase from late February. Naturediet have also recently launched their Purely range in the new eco-conscious packs. The Purely range is a simple 92% meat recipe that provides a nutritionally balanced complete feed for adult dogs and is available to order in 390g. Honoured with the Award for Sustainability at the 2018 Pet Industry Federation Award, the independent British dog food manufacturer have invested in the revolutionary new packaging format and are switching from plastic trays to recyclable cartons made of FSC(tm) certified paperboard. Naturediet are the first pet food manufacturer in the UK to be able to produce wet food in Tetra Pak and the 3rd pet food manufacturer in Europe to specialise in this technology. In celebration of their achievements, Naturediet are offering the chance to win 3 fully stocked FSDUs, worth over £400 (RRP) to delegates of PATS Sandown 2019.

New top choice for mini dogs Leading German pet food company Josera has researched the needs of mini canine fusspots and has developed the Mini range which is designed to be irresistible to even the hardest to please little hound. Small dogs can be fussy about food. Almost every owner of a small breed knows the sniff and walk away scenario. It is stressful for the owner – and ultimately not good for the dog. Now available to the pet trade in the UK, Josera foods are made in the company’s carbonneutral factory where quality control of ingredients and manufacturing processes are stringent. “Because Josera makes all 16 February 2019

its food from human-grade ingredients to extremely high ecological and quality standards, dog owners can be confident that they are buying the best,” says Simon Freear of Passionate About Pet Food which exclusively markets the products in the UK. “All ingredients coming into the plant are responsibly sourced for superiority and eco credentials.” www.pettradextra.co.uk

World’s most hygienic dog food bowl

HOWND, the multi-award winning pet care brand, is launching a ground-breaking antimicrobial dog bowl at PATS Sandown. Guaranteed to resist the growth of over 99% of MRSA and E.Coli bacteria, the innovative Hero Bowl’s built-in proven smart silver ion technology gives unparalleled 24-hour antimicrobial protection for dog food and water bowls and is set to be the most hygienic dog bowl on the market. The HERO BOWL is the ideal solution for health-conscious pet owners, vet surgeries, kennels, grooming salons and anywhere cross contamination might occur. It is scientifically proven to also prevent the growth of over 99% of microbes, including bacteria, mould and fungi. It is made from recyclable polypropylene. With an ergonomic design for easy feeding, the bowl has a non-slip base, is dishwasher safe and available in 2 sizes in a range of on-trend colours: Urban Grey, Raspberry Rose, Lavender Blush, Ocean Blue and Spring Green. Spend over £250 across all HOWND ranges at PATS Sandown to receive a 15% show discount.


GTN PROMOTION

Lintbells Mobility Matters support materials Lintbells will showcase its Mobility Matters campaign at PATS Sandown on stand K13. Data from the Royal Veterinary College suggests that 15 percent of all cases presented at vet practices have musculoskeletal problems and joint stiffness is very common, especially in older dogs. The ‘Gold Standard’ for many of these pets is to take a multimodal approach, using many different techniques to help them maintain or regain mobility and live a happier life. The Mobility Matters support material is available to retailers free of charge and supports outlets to offer a value-added service to people who own dogs with stiff joints or reduced mobility. The pack includes

materials that help pet owners better understand their pet’s joint health and materials for retailers to signpost the support they can offer. Gemma Cunningham, YuMOVE Brand Manager says

there is a lot that retailers can do to help these pets. “We wanted to ensure that retailers were given the tools that would help them make effective recommendations and to improve welfare.”

visit us at PATS Sandown 2019 stand

E11

www.pettradextra.co.uk

February 2019 17


EXHIBITOR NEWS

Eco-friendly packaging Vitalin will be showcasing their new luxury dog range, including their Tetra Pak packaged Pâté range, at PATS Sandown. Tetra Pak has many benefits to the customer as well as the planet – it is eco-friendly, convenient, easily resealable, safe to use and keeps products fresh for longer by preventing external sources of contamination like oxygen and UV light. This all helps to protect the 80% Chicken and 85% tuna that Vitalin uses in its Pâté range, which have been gently steam-cooked to create meals of the highest quality. David Tinker, National Sales Manager at Vitalin adds: “We’ve made the decision to use Tetra Pak with our Pâté range as part of our commitment to reduce our carbon footprint and environmental impact, and align ourselves with the growing consumer demand for manufacturers to become more sustainable.” Visitors to the Vitalin stand at the PATS Sandown show will receive an exclusive 15% off on all products. 18 February 2019

Keep up to date with all Vitalin products at www.vitalinpetfood.co.uk.

www.pettradextra.co.uk

Products for the fashion-conscious pet owner Dogue UK products offer the fashion-conscious pet owner a range of fresh, unique and stylish accessories. The products offer completely unique designs with the highest of quality in manufacturing, which has led the brand to be a favourite among dog owners Down Under. Dogue UK is very excited to be showing at PATS Sandown this year. The company’s PATS Sandown 2018 show offer is 10% discount on orders over £100 when orders placed at the show. www.doguedesign.co.uk



EXHIBITOR NEWS

Impressive number of More than 40 companies will be exhibiting at PATS Sadnown for the first time. Here a selection of newcomers share their thoughts on the UK’s Spring trade event: Animal Human Alliance (stand R7) “Singapore based Gold-D brand is very excited to launch its brand at PATS Sandown. Founded by two cats, Ken Ken and Gold-D, we are looking forward to meeting partners to promote our brand and to raise awareness of animal welfare issues.” Charlie & Co Naturals (stand R3) “We are very excited to be premiering the launch of our new British brand, Charlie & Co Naturals at PATS. We feel it’s the best place to introduce our 100% natural dog shampoo to British and international buyers.” Colin Taylor Grooming (stand K4) “We will be showcasing all of our newest products at this year’s PATS, from the new Stuck Up hair spray, which has been flying off the shelves, to our most popular product, the Fast Dry spray, which reduces drying time by up to 30%.” Gold Line Pet Foods (stand R4) “We are really excited to be going to PATS Sandown. We shall be bringing brands alive 20 February 2019

on our stand, so if anyone is thinking about launching a private label this year then come to our stand and we will help you build your brand in less than 10 minutes. We are also running a PATS only introductory offer.” Gravitis Pet Supplies (stand C12) “We are looking forward to present our grooming products. It is our very first exhibition. We can’t wait to meet customers and other exhibitors. I am sure we will have great time.” Mark+Chappell (stand M4) “Mark+Chappell are excited to be exhibiting at this year’s PATS Sandown show. We are looking forward to the opportunity to showcase both our current range and new products to British and international buyers.” Mimsafe UK (stand A4) “PATS Sandown provides us with a great opportunity to bring our innovative product to the UK. We believe this product will transform the way small animals are transported.” PetDream House (stand T7) “We are super excited to be exhibiting at the UK’s top trade exhibition where we can showcase all our new products to British and international buyers.” www.pettradextra.co.uk

Pets Unlimited (stand R6) “We are extremely excited to be attending PATS Sandown for the first time. Our Pets Unlimited brand is still very new in the UK and we are really looking forward to showcasing it at the show. It is an exciting time in the UK pet trade and we believe there is strong demand for our quality treats which are presented in premium eye catching packaging.” Rettenmaier UK Ltd (stand S7) “We’ve attended PATS for many years and watched its growing popularity so we wanted join in the success in 2019 by exhibiting for the first time. We are looking forward to showing our Cats’ Best range of cat litter to our existing customers and hopefully meeting lots of new customers too.” TICKLESS (stand H2) “We will be introducing the new generation of ultrasonic flea and tick repellent at the PATS Sandown 2019, the top trade exhibition in the UK. TICKLESS Cat and Mini represent the new generation of ultrasonic flea and tick protection. It’s stronger, more effective yet this is the smallest ultrasonic repeller on the market today.”


EXHIBITOR NEWS

new exhibitors Vitacress (stand R9) “We are a herb supplier for supermarkets and grow all the herbs you’d expect to see in your kitchen. Following a trip of one of our colleagues to Canada (where the idea stemmed from), we have been working on developing a range of fresh pet products focusing on cat grass in particular. We realise there are ‘grow on at home’ varieties on the market, but we are yet to see fresh, live products, which is where we specialise as a business. We have been trialling this in a garden centre with a dedicated pet department with good results but would like to see if there is further traction in the pet market for fresh products such as this.”

Yora (stand G7) “We can’t wait to exhibit our trailblazing new pet food Yora at PATS Sandown, the UK’s leading pet trade exhibition. British and international buyers will have the opportunity to learn more about Yora, an

innovative new kibble, which aims to revolutionise the market by fulfilling the demand for sustainable pet food. Yora enables dog owners to take the lead in giving their dog a nutritious, tasty food whilst having a positive impact on the environment.”

WILD-ORIGIN MEATS 80% FOREST FRUITS, VEGGIES & HERBS 20% FORMULATED WITH RESPECT FOR THE NATURAL ORIGINS

Surrey Hall

Stand A11

CARNILOVE.CO.UK

Distributed by: BSBproducts.co.uk 01737 488400

www.pettradextra.co.uk

February 2019 21


Interested in advertising in future editions of Pet Trade Xtra and the digital magazine contact Ben Greenwood (ben.greenwood@tgcmc.co.uk) or Alan Burdon (alan.burdon@tgcmc.co.uk) or call 01733 775700.


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