GARNET MEDIA GROUP By Stephen Pastis Whether you’re creating a podcast, directing a short film, photographing a fashion shoot or covering the news, Garnet Media Group provides opportunities for hands-on experience in any area of communications, journalism or the media industry. Garnet Media Group is the collective partnership between the four student-run media organizations at the university — The Daily Gamecock news outlet, Garnet & Black Magazine, Student Gamecock Television (SGTV) and WUSC-FM — and the four teams that support their work. With hundreds of students involved, Garnet Media Group provides a large network of student journalists and creators alongside practical experience and training in a real-world setting. While Garnet Media Group does have professional staff members who support and advise students, most of the work is done entirely by students of all ages and majors. “The quality and the volume and … what comes out of this area — I think it’s pretty amazing that it’s all student-created, studentmanaged and student-run,” Sarah Scarborough said, director of student media. The Daily Gamecock is a studentrun news outlet that publishes daily online content, a weekday email edition and a few special print editions each semester that are distributed throughout campus and in the Columbia community. Students can participate as reporters and writers in four content sections (news, sports, arts & culture and opinion), and copy editors, designers, photographers or social media content creators. 16
@garnetmedia @garnetmedia @garnetmediagroup “Through joining The Daily Gamecock, I’ve been able to gain a lot of great leadership experience, which is something I knew that I wanted when I went to college,” Lily Shahida said, arts & culture editor for The Daily Gamecock. “I’ve also been able to make a lot of great friends.” Shahida said she has been working with TDG since she joined as a freshman. The student-led magazine, Garnet & Black, produces two print issues a year — one per semester — and publishes online content throughout the academic year. The team of designers, photographers, writers and editors create longform articles and stories focused on issues of general interest to the Carolina community, with special focus on social justice, arts & culture and local highlights. “There’s a little bit of something for everybody, so it’s a neat place to come explore and make friends,” Scarborough said. “It’s your voice for the student body, which is pretty cool.” SGTV provides opportunities in all kinds of broadcast media with everything from traditional newscasts and sports coverage to sketch comedy and short films. The student staff of SGTV produces a variety of unique and creative content which airs on campus TV channel 4.1 and the station’s website, YouTube and Facebook. WUSC is the university’s student-run radio station broadcasted on 90.5 FM and HD-1 Columbia. It reaches a 30-mile listening radius. WUSC is unique in that it is noncommercial and non-Top 40, so you’ll always
