Garnet Media Group

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By Stephen Pastis

Whether you’re creating a podcast, directing a short lm, photographing a fashion shoot or covering the news, Garnet Media Group provides opportunities for hands-on experience in any area of communications, journalism or the media industry.

Garnet Media Group is the collective partnership between the four student-run media organizations at the university — The Daily Gamecock news outlet, Garnet & Black Magazine, Student Gamecock Television (SGTV) and WUSC-FM — and the four teams that support their work.

With hundreds of students involved, Garnet Media Group provides a large network of student journalists and creators alongside practical experience and training in a real-world setting.

While Garnet Media Group does have professional sta members who support and advise students, most of the work is done entirely by students of all ages and majors.

“The quality and the volume and … what comes out of this area — I think it’s pretty amazing that it’s all student-created, studentmanaged and student-run,” Sarah Scarborough said, director of student media.

The Daily Gamecock is a studentrun news outlet that publishes daily online content, a weekday email edition and a few special print editions each semester that are distributed throughout campus and in the Columbia community. Students can participate as reporters and writers in four content sections (news, sports, arts & culture and opinion), and copy editors, designers, photographers or social media content creators. “Through joining The Daily Gamecock, I’ve been able to gain a lot of great leadership experience, which is something I knew that I wanted when I went to college,” Lily Shahida said, arts & culture editor for The Daily Gamecock. “I’ve also been able to make a lot of great friends.”

Shahida said she has been working with TDG since she joined as a freshman.

The student-led magazine, Garnet & Black, produces two print issues a year — one per semester — and publishes online content throughout the academic year. The team of designers, photographers, writers and editors create longform articles and stories focused on issues of general interest to the Carolina community, with special focus on social justice, arts & culture and local highlights.

“There’s a little bit of something for everybody, so it’s a neat place to come explore and make friends,” Scarborough said. “It’s your voice for the student body, which is pretty cool.”

SGTV provides opportunities in all kinds of broadcast media with everything from traditional newscasts and sports coverage to sketch comedy and short lms. The student sta of SGTV produces a variety of unique and creative content which airs on campus TV channel 4.1 and the station’s website, YouTube and Facebook.

WUSC is the university’s student-run radio station broadcasted on 90.5 FM and HD-1 Columbia. It reaches a 30-mile listening radius. WUSC is unique in that it is noncommercial and non-Top 40, so you’ll always

@garnetmedia

@garnetmedia

@garnetmediagroup

hear something new — not the same 10 songs being played on every other station. Student DJs can host free-format shows or specialty shows, which can focus on one genre of music or a certain type of content, and they can also participate further by working in one of the four o ces within WUSC — news, public a airs, music and programming.

Garnet Media Group’s studentrun partner organizations are accompanied by four support teams: advertising sales, marketing, creative services and podcasting. Each team is primarily led by students, but they are also overseen by professional sta members. Advertising representatives connect clients with the many advertising and sponsorship opportunities in Garnet Media Group, and the creative services team provides high-quality graphic design services to on- and o -campus clients. The GMG podcast network includes shows covering topics ranging from social justice to sports commentary to fashion and style, and the marketing team focuses on creating informative publications and promoting the work of GMG. Gracie Bryant is the marketing director of Garnet Media Group, and during her time here has gone from curious applicant to national award winner. A er a year leading the marketing team, Gracie earned second place for best marketing manager in a nationwide contest for student media outlets. She said she feels that Garnet Media Group is a great place to both build a resume and experience while also having fun and nding things to be passionate about.

“The biggest thing about Garnet Media Group is that you’re working and having fun,” Bryant said. “I think that’s where Garnet Media Group stands out: It’s fun, and it’s really exciting, but it’s also — at the same time — going to bene t you in the long run.”

Garnet Media Group is open to students of any major, year or experience level. To get involved, visit garnetmedia.org/join.

PHOTOS PROVIDED BY STEVEN TAPIA-MACIAS / DEPARTMENT OF STUDENT LIFE

dailygamecock.com

@thedailygamecock

@thegamecock

@dailygamecock Watch on sgtvonline.com

@sgtvatusc

@sgtvatusc

@sgtvatusc

GB

gandbmagazine.com

@garnetandblack

@garnetandblack

@garnetandblack Listen at 90.5 FM or at wusc.fm

@wusc90.5fm

@wuscfm

@wuscfm

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