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SPONSORSHIP PACK February 2016
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What is it all about? The EDGE Awards provides a stage to celebrate, recognise and reveal our region’s finest in design, gadgetry and entrepreneurialism. From garden-shed starts up to globally established businesses, EDGE will provide an unique opportunity to make a mark in their business sector. The awards will showcase businesses and individuals across all creative disciplines, from branding to innovation, products to interactivity with a commitment to recognising and rewarding the very best in design, gadgetry and technology. The EDGE Awards brings together the best of the South West, where finalists will be given the opportunity to showcase their products and receive the recognition they deserve.
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Event Categories
App of the Year
Innovator of the Year
Best Marketing Campaign of the Year
Creative & Technology Ambassador
Creative Agency of the Year
Best Product of the Year
Designer of the Year
Emerging Technology
Young Innovator of the Year
Environmental Tech Award
Outstanding New Business Idea
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App of the Year We’re looking for an app with outstanding design, user experience and performance that has been indispensable over the last 12 months. For this category, we are seeking technical, commercial and/ or business model innovation in the development of mobile apps that benefit consumer or enterprise users with new levels of functionality, value or convenience. We aim to recognise game-changing developers who are pushing back the boundaries in B2B or B2C apps, for example in areas such as augmented reality implementation, ‘in-app’ purchase and commerce solutions, social media integration, deployment and management behind cloud-based apps, the use of device functionality such as sensors, HD or 3D, task oriented apps, modular design or creative UIs.
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Why should you win the app of the Year? What is the purpose of the app and who is the target audience? How did the idea become reality? What’s new, different or unique in terms of the technology or business model? Tell us about the complexity of technology/business model and how you made it simple for the user How did you get the app to market and tell us about your campaign to get it noticed? How was success of the app measured and what were the results? What made the app so successful? Please include a link to the app in the box below or provide free log in from most app stores. Any other matters of significance
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Best Marketing Campaign of the Year This award is for a marketing campaign which has successful reached its target audience over the past year. Best Campaign recognises a marketing campaign with a set goal, such as a product launch or drive to win new customers. Judges will be looking for evidence of its success. The campaign may have used multiple media and formats including social media, video, apps, websites, print, events and so on. Applications are welcome from companies or organisations in the private, public or voluntary sectors. • • • • • • • •
Why should you win the Marketing Champaign of the Year? What was the purpose of the campaign and who were the target audience? What media did you choose and why? What was the campaign message? How was the campaign structured? Please provide details of its stages, duration, etc. How was the campaign measured and what were the results? What made the campaign so successful? Any other matters of significance?
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Creative Agency of the Year We are looking to reward agencies who have excelled at using world-class creativity, insight and innovative approaches to support their clients. Creative is a broad field which could include agencies specialising in digital services, marketing, public relations, design, advertising, technology and strategy or all of the above. Whatever your area of expertise, show us your successes and why you are the best. • • • • • • • • •
Why should you win Creative Agency of the Year? Tell us about your agency and what you specialise in, including your history and size Give examples of some of your clients What do you do better than anyone else? How have you been providing your clients with creative solutions and getting results? How do you come up with fresh ideas and stay ahead of the trends? Tell us about some of your campaigns and projects, how did they meet clients expectations, how were they innovative and creative Give evidence of the results/success of some of your campaigns/projects Any other matters of significance?
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Designer of the Year This award is open to creative designers of all disciplines who are leading the way with creative thinking. Applicants will need to demonstrate ambition, energy, skill and vision, as well as being at the forefront of their company and the creative sector. Applicants will be judged on their personal involvement in the design process, innovative new ideas and delivery excellence.
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Why should you win Designer of the Year? Tell us about your areas of expertise? Tell us about the innovative technology or techniques you employ? What contribution have you made to your company or the company you work for? Tell us about the creative projects you have been involved in? What have been your biggest successes? Demonstrate how your designs have made a commercial impact for your employer or your customers Include to link to some successful examples of your designs in the box below Any other matters of significance?
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Young Innovator of the Year This award is open to both young innovators, the visionaries of the future, who are enjoying success in building their own business or working for another while in education or in an apprenticeship. Either way, applicants will need to demonstrate ambition, energy, skill and vision, as well as being at the forefront of their company’s innovation in the creative or technology sector or in an entrepreneurial setting. Applicants will be judged on their personal involvement in the company’s innovation, its move into new products, services, markets, or new areas of business activity. Entrants should be aged 35 or under as of July 1 2015.
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Why should you win Young Innovator of the Year? What contribution have you made to your company or the company you work for or in establishing your own business? Tell us about a creative, technical or entrepreneurial project you have been involved in? How does it fill a gap in the market? Is it relevant for the customers? What are your main successes? What has the financial impact been of this product or what is its potential and how much have you contributed to this? Any other matters of significance?
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Innovator of the Year This award will go to the innovator who has made a considerable, profitable and lasting contribution to his or her field. It could be a designer, inventor, engineer or entrepreneur but must be someone who has disrupted a market or found success from going their own way and adopting a creative approach. Applicants will need to demonstrate ambition, energy, skill and vision, as well as being at the forefront of their company’s innovation. They will be judged on their personal involvement in the company’s innovation, its move into new products, services, markets, or new areas of business activity.
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Why should you win Innovator of the Year? What innovation contribution have you made to your company or the company you work for? Tell us about an innovative product or service you have been involved in? How does it fill a gap in the market or how has it disrupted the market? How is it relevant for the customers? Highlight your key successes What has the financial impact been of this product or products and how much have you contributed to this? Any other matters of significance?
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Creative and Technology Ambassador This award will go to the businessman or woman who, in the opinion of the judges, has made a considerable, profitable and lasting contribution to the technological, innovation or creative industries in the West of over a period of at least 20 years. This may be awarded to a member of a company or a member of a business organisation. The judges will be looking for evidence of this individual’s long term contribution to the development of the creative and technology sectors. The winner of this category is selected by the judges.
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Best Product of the Year This award is about celebrating exciting new products coming out of the region. Unlike the app, game and animation categories, this should be a physical product – a gadget, piece of hardware or innovative device. The judges want to know how the product is new, how it is disrupting the market or finding new ways to solve problems to benefit users. Can you demonstrate commercial success for the product during the past 12 months? • • • • • • • • •
Why should you win Best Product of the Year? What is the product? How did the idea come about? How does it work? How does it fill a gap in the market or disrupt the market? Why is it relevant for the customers? How is the product being taken to market? Give evidence of the products success financially and otherwise Any other matters of significance?
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Emerging Technology This award is given to the business that has most successfully designed and implemented a new technology to improve the service they are providing. This includes the process in which the technology was selected or developed, the team structure implementing, utilising or supporting it, performance prior to implementation vs. after, and how this technology or tool was identified to meet the businesses objectives. • • • • • •
Why should you win the award for Emerging Technology? Tell the judges about the emerging technology you are using, how it was developed, how you are using it and why you introduced it in the first place What are the results of using this technology? How has this helped increase revenue or footfall to your business? If it is a service you provide for others, please give examples of customers and how the technology has solved challenges for them Any other matters of significance?
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Environmental Tech Award This award is open to all technologists and innovators who have developed a new service or process that has made a positive contribution to the environment. The judges want to know how what is new and innovative about the product and how it has changed things, solved a problem or met a need for your business or customers. You should be able to demonstrate commercial success for the product during the past 12 months and show how the product or technology has improved the environment.
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Why should you win the Environmental Tech Award? What is the product or technology? How does it work? How does it fill a gap in the market? Why is it relevant for the customers? Can you provide examples of how your customers have used it successfully? What are your main successes? What are the products or technology’s green credentials? How is the product being taken to market? What has the financial impact been of this product? Any other matters of significance?
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Outstanding New Business Idea The judges are looking for a brilliant business opportunity. It must address a real customer need, solve a problem or have to potential to disrupt a market with a strong likelihood of becoming profitable. The judges would like to see a well-articulated business model that clearly explains how the business will generate revenue. They will also be looking for a strong entrepreneurial team which they believe is capable of turning the idea into a profitable business. The judges will want to see strong financials that are based on solid assumptions and a clear timed path to revenue, and ultimately, profitability. Finally the judges will want to see evidence of a strong marketing plan which includes strategy founded on market research and shows understanding of the target customer. • • • • • • • • • •
What is your business idea? What problem does it solve, need does it meet or market does it disrupt? How did the idea come about? Tell us about the team members in the business and their experience Please give an outline of your business model Outline of your financial plans including start-up and running costs and revenue and profit goals Who are your established competitors, if any? Tell us about your market research Tell the judges about your plans to market the business Any other matters of significance?
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Objectives of Sponsorship • Raise the company profile within the community highlighting your support for Excellence in Design, Gadgetry and Entrepreneurialism • Increase and maintain awareness throughout the Bristol Post, Western Daily Press, Bath Chronicle, Gloucester Citizen and Gloucestershire Echo readership area. • Inform and introduce potential new customers • Complement existing advertising and communications strategy
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BENEFITS
of Event Sponsorship
Daily Reach 175k+
Daily Reach 74k+
Daily Reach 170k+
Daily Reach 69+k
Daily Reach 59+k
Monthly online browsers 2.2m+
Monthly online browsers 482k+
Monthly online browsers 486k+
Monthly online browsers 675k+
Monthly online browsers 589k+
Monthly page views 12.9m+
Monthly page views 1m+
Monthly page views 3.8m+
Monthly page views 6.4m+
Monthly page views 5.2m+
Twitter followers 48k+
Twitter followers 4k+
Twitter followers 8k+
Twitter followers 9.4k+
Twitter followers 9.3k+
Facebook likes 46k+
Facebook likes 7K+
Facebook likes 18k+
Facebook likes 16.3+k
Facebook likes 15+k
This exposes your business to a wide cross section of the community and affirms your brand values with valuable stakeholders in your business. The Edge Awards provide your company with an opportunity to raise your company profile with an established and trusted source of local media. Source: * JICREG 01/04/15; Omniture April 2015
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SPONSORSHIP Title sponsor - £10,000
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Logo permanently incorporated into the awards logo
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Opportunity to attend/speak at the formal launch
Logo to appear on all promotional material pre/at and post event. To include in-paper, online and at event.
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Opportunity to judge and present the Creative &Technology Ambassador Award
Branding opportunities / product placement at event subject to any restrictions
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Permanent logo placement / link to your website from specific awards channel
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Launch to the event marketing campaign prior to awards
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Guest speaker/keynote speaker option at awards
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Seat on judging panel
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Opportunity to exhibit
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Opportunity to be part of “Angels” advisory clinic post event
Online, email and social media marketing from launch to event
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Full page business profile to appear in print and on specific events online channel outlining involvement in awards and reasons for wanting to be involved
Welcome Pack for sponsor containing digital ads and HTML links to sponsorship page on awards website for self promotion
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Feedback lunch
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Pre/post event awards association (with logo) to appear alongside/throughout editorial campaign
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SPONSORSHIP OPPORTUNITIES
Category sponsor - £4,000 •
Opportunity to attend formal launch
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Exclusive sponsorship of chosen awards category
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Opportunity to present the award sponsored
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Seat on judging panel
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Opportunity to exhibit
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Opportunity to be part of “Angels” advisory clinic post event
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Half page business profile to appear in print and on specific events online channel outlining involvement in awards and reasons for wanting to be involved
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Pre / post event awards association (with logo) to appear alongside / throughout editorial campaign
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Opportunity to present to guests at event (20 mins maximum, 3 sponsors only)
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Logo to appear on all promotional material pre/at and post event. To include in-paper, online, emails, social media and at event
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Permanent logo placement / link to your website from specific awards channel
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Launch to event marketing campaign prior to awards
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Welcome pack for sponsor containing digital ads and HTML links to sponsorship page on awards website for self promotion
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Weekly coverage updates
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Feedback lunch
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SPONSORSHIP OPPORTUNITIES
Drinks Reception - £1,000 •
2 tickets to the awards ceremony
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A mention in the awards programme
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Profile/logo and contact details on the awards website with a link to your website
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Logo on the power point presentation and on screens displayed in the drinks reception
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The option to capture attendees data in the drinks reception
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Logo on the power point presentation and on screens displayed in the drinks reception
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Your logo on the front of the programme, every guest will have a programme at the event, these are displayed on the table at the event.
Programme - £500 •
2 tickets to the awards ceremony
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A mention in the awards programme
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Profile/logo and contact details on the awards website with a link to your website
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SPONSORSHIP OPPORTUNITIES
Table Centre - £500 •
2 tickets to the awards ceremony
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A mention in the awards programme
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Profile/logo and contact details on the awards website with a link to your website
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Logo on the power point presentation and on screens displayed in the drinks reception
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The option to have branding on each of the tables at the event
Product Placement - £500 •
2 tickets to the awards ceremony
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A mention in the awards programme
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Profile/logo and contact details on the awards website with a link to your website
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Logo on the power point presentation and on screens displayed in the drinks reception
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Your product on display at the event, for example cars outside/inside the venue
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