Corporate Identity Development - Prospectus Cover Variation

Design Concept: March 2011 Document / Application: Full-Time Prospectus, 210mmx210mm Rationale / Notes: Simple 3-element layout (white strip, image, white strip). Main logo use is full colour - single colour version could also be used for school-specific documents.

House colour highlights element of text. Any of the six main colours could work here, or adapt to reflect specific schools, areas etc. The six main logo colours extend above and below the logo almost as a “reflection” (partly inspired by Riley paintings), adding detail and colour to the layout (the proportion line runs down the “H” in the logo to the “F” of Full Time) and bleeding off the upper and lower edge of the page. Image is not interrupted by any graphic elements or devices.

“Search online” runs under and in proportion with date element.