Corporate Identity Development - Prospectus Cover Variation

Design Concept: March 2011 Document / Application: Full-Time Prospectus, 210mmx210mm Rationale / Notes: Semi-adaptation and stylistic update of prior HCFE house style. Main logo use is full colour - single colour version could also be used for school-specific documents. Single image is used beneath colour strip for online text. Main image has digitally contrasted strip over which main text is placed (including elements in house colour, once selected), and six images each tinted to one of the main colours of the logo, running to page width.

Strap line or message balances negative space, ascenders on line with those in logotype.