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Dear readers, We proudly present to you the new Choices by DL brochure. Choices by DL loves France. Last year we launched the Paris edition, and this year, we would like to introduce you to our Côte d’Azur edition. The South of France is not only the best place when in dire need of some relaxation, it is also a great source of inspiration. Throughout designing our latest collection, ‘vintage’ has been an important principle. Our new frames give the classic Choices by DL that vintage feel we have all been looking for. We hope this brochure will provide you with plenty of inspiration in expanding your Choices by DL collection. The new items will, without a doubt, beautifully complement your current ‘jewellery wardrobe in a box’. We look forward to welcoming you to one of our stores. Happy reading!
With love, Debora Huisman-Leeser
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THE CONCEPT
Choices by DL is all about the question why you should settle for one thing, when you’ve got Choices. Be who you want to be, whenever you want to be, with Choices by DL. Choose the Classic, square model, or the more playful, Oval collection. Customize and combine your base – ring, bangle, earrings, pendant or cufflinks – any way you like through an ingenious system. Modify your look by varying yellow, white or rose 18 carat gold frames in various, surprising designs. Easily adapt your jewellery wardrobe, with matching earrings, rings and bangles, in an endless variety of styles, from casual, to city chic or diva feel. Combine and express your creativity by adding diamonds or natural semi-precious stones in a wide variety of colors, from intense blue, tender pink, cool purple or warmish yellow to stylish brown and timeless black. Experience the ultimate flexibility in jewellery through the endless variations of Choices by DL.
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THE 3-STEP PROCESS
JEWELLERY BASE Choose a (diamond) jewellery base: Available in white gold, yellow gold and rose gold. With or without white, black or brown diamonds
GEMSTONE Choose a matching gemstone: Available in many colours, facetted and cabochon
FRAME Choose a frame: Available in white, yellow and rose gold With or without white, black or brown diamonds
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THE EARRING TECHNIQUE
HANG AND GO Easily exchange the gemstones by clicking open the earring base
CLICK SYSTEM Easily exchange the gemstones by opening the click system
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MIX AND MATCH 10
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DOUBLE CLASSIC MEDIUM RING 18 carat yellow gold with diamonds - Amazonite
CHAIN LINK EARRINGS 18 carat yellow gold
CHAIN LINK BRACELET 18 carat yellow gold
“HOTEL DU CAPEDEN-ROC HAS A SPECIAL PLACE IN MY HEART AND IT ALWAYS FEELS MAGICAL TO BE THERE.” - Debora Huisman-Leeser 18
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CARRÉ EARRINGS 18 carat yellow gold
DIAMOND BANGLE 18 carat yellow gold with diamonds
OVAL CHAIN LINK BRACELET 18 carat yellow gold with black diamond link
CLASSIC LARGE CERAMIC RING 18 carat yellow gold frame with diamonds - Labradorite
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INTRODUCING
THE TWIST FRAME Available in white- yellow- and rose gold, and with or without diamonds.
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DIAMOND BRACELET 18 carat yellow gold with diamonds
DANGLE HOOP EARRINGS 18 carat yellow gold
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“DIAMONDS CAN ELEVATE A PIECE OF JEWELLERY AND MAKE IT EVEN MORE ASTONISHING.” - Debora Huisman-Leeser
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HIPPIE CHIC DIAMOND EARRINGS 18 carat yellow gold - Dome Ajour
DIAMOND BRACELET 18 carat yellow gold with diamonds
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CHAIN NECKLACE 18 carat white gold 43
TWIN THIN BRACELET TWIN BANGLE BRACELET 18 carat white gold and various colour stones 18 carat white gold with diamonds 44
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STARS EARRINGS 18 carat white gold with diamonds
STARS RING 18 carat white gold with diamonds
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HIPPIE CHIC LARGE DIAMOND EARRINGS 18 carat white gold - Sky Blue Topaz 50
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ANCHOR CHAIN 18 carat white gold
DIAMOND HEART RING 18 carat white gold with diamonds
OVAL DIAMOND RING 18 carat white gold with diamonds
CLASSIC MEDIUM RING 18 carat white gold with diamonds - Sky Blue Topaz
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INTRODUCING
MATCHING EARCUFFS Available in white- yellow- and rose gold, with stars, hearts or moon shapes.
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DIAMOND HEARTS EARRINGS 18 carat yellow gold with diamonds 61
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CHAIN LINK NECKLACE 18 carat yellow gold
CHAIN BRACELET 18 carat yellow gold with brown diamond link
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CHAIN CREOLE EARRINGS 18 carat yellow gold 72
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THE RING BASE GUIDE Elevate your ring with the Choices by DL interchangeable ring base collection. Customize your style effortlessly by swapping ring bases to suit your mood or look. Embrace the freedom to switch, mix and match, and let your inner creativity shine through every personalized combination. All bases are available in yellow- rose- and white gold, and with or without diamonds.
CLASSIC LARGE
Classic Base
Ajour Base
Half Diamond Base
Diamond Base
White Ceramic Base
Black Ceramic Base
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CLASSIC MEDIUM
Core Base
Classic Base
Ajour Base
CLASSIC SMALL
Classic Base
Twist Base
Curl Base
OVAL LARGE
Oval Base
Core Base
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Ajour Base
OVAL MEDIUM
Oval Base
Core Base
Ajour Base
OVAL SMALL
Oval Base
Twist Base
DOUBLE
Double Oval Base
Curl Base
RIGHT
Double Classic Base
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Classic Right Base
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OVAL CHAIN BRACELET 18 carat rose gold 79
HIPPIE CHIC EVENING DIAMOND EARRINGS 18 carat white gold with diamonds - Amazonite 80
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CHUNKY STRETCH BRACELET 18 carat yellow gold with diamonds 84
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HIPPIE CHIC GEO EARRINGS 18 carat yellow gold - Amazonite 87
SMALL - MEDIUM - LARGE - EXTRA LARGE BANGLE 18 carat yellow gold
OVAL LARGE AJOUR RING 18 carat yellow gold with diamonds - Aqua Chalcedony
CLASSIC LARGE RING 18 carat yellow gold - Chrysophase 90
ANCHOR CHAIN 18 carat white gold
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RIDGES EARRINGS 18 carat yellow gold
CLASSIC LARGE RING 18 carat yellow gold with diamonds - Orange Coral
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PINEAPPLE EARRINGS 18 carat yellow gold
OVAL BRACELET 18 carat yellow gold
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DIAMOND FLOWER EARRINGS 18 carat yellow gold with diamonds
DIAMOND FLOWER RING 18 carat yellow gold with diamonds
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DIAMOND & PINK COLOURSTONE RING 18 carat rose gold with diamonds
DIAMOND & PINK COLOURSTONE EARRINGS 18 carat rose gold with diamonds
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HIPPIE CHIC FLOWER EARRINGS 18 carat yellow gold with diamonds - Pink Agathe 109
THE EARRING GUIDE The options are endless with the Choices by DL interchangeable earring collection. Whether you are looking for a change of gemstone, or a different base, everything is possible to match your inner muse. All bases are available in yellow- rose- and white gold.
Base
Diamond Base
Medium Diamond Base
Large Diamond Base
Small Connect Base
Large Connect Base
Simplicity Base
Simplicity Diamond Base
Emerald Base
Evening Base
Evening Diamond Base
Pearshape Base
Leaf Base
Flower Base
Geo Base
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KEEP IN TOUCH “With the configurator you can see and try all combinations. Mixing and matching really comes to life. It is like playing with LEGO for adult women.” The configurator and customization of products can no longer be ignored in various branches, but it is still much less common in the jewellery industry. The configurator fits perfectly with the concept of Choices by DL.
www.choicesbydl.com @choicesbydl
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HOUSE of GASSAN FLAGSHIPSTORE Nieuwe Uilenburgerstraat 173 - 175 1011 LN Amsterdam, The Netherlands +31 (0)20 622 5333 info@choicesbydl.com
GASSAN P.C. Boutique P.C. Hooftstraat 84 1071 CB Amsterdam, The Netherlands +31 (0)20 210 5900
GASSAN Dam Square Rokin 1 - 5 1012 KK Amsterdam, The Netherlands +31 (0)20 624 5787
GASSAN Schiphol Vertrekpassage 1 - 214 1118 AP Schiphol, The Netherlands +31 (0)20 405 9920
GASSAN Rotterdam Meent 102 3011 JR Rotterdam, The Netherlands +31 (0)10 792 0730
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