How the car-buying behaviour has changed in recent times
22 Jan 2021
www. thegatewaydigital .com
Despite some enthusiastic efforts, automotive digital transformation was still a far-fetched thing in many sectors of the global automotive ecosystem. Having said that, the lockdown and the social distancing norms have pawed the way for digital transformation to be a mainstay in the automotive industry. Various sectors, be it manufacturing, dealerships, or aftersales have taken the digital path. This also has to do much with the rapidly-evolving consumer expectations and the shapeshifting buying behaviour. The automotive digital transformation scenario has opened new horizons of possibilities that offer futuristic services and solutions for the new-age customer. That being said, full-blown digital transformation still seems to be a far-fetched thing that could cover every aspect of the buyer journey.
Despite the resurgence of the global automotive landscape, restrictions are still in place. Targeted digital marketing has proved to be the saviour to reach out to the customers as per the new normal. The rise of the new car buying patterns It’s no brainer that the ongoing global shapeshifting has disrupted and redefined the car-buying behaviour to quite an extent. The search volume of keywords such as ‘digital transformation automotive’ has increased drastically. As per a recent report from Cars.com, 71% of the potential now want to cover some part of their car-buying via a digital medium. That being said, digital transformation in automotive is not entirely unfamiliar to the automotive industry stakeholders, but the sudden change in dynamics has definitely opened new avenues of possibility. The future of mobility has come closer due to the increased inclusion of digital transformation in almost every aspect of the global automotive industry. Services like at-home vehicle pickup, contactless vehicle service, online vehicle configurator, digital immersive showroom walk-in have become the norm and will become the mainstay in the automotive industry that has to come in the future. That being said, now there are a lot more feasible than far-fetched options when someone searches “digital transformation automotive” on Google.
2
Disruptions in Retail: Things Every Retailer Must Know!
WWW.THEGATEWAYDIGITAL.COM
Enterprise Solutions for Digital Transformation
Gateway Digital Maria Montessorilaan 3, 2719 DB Zoetermeer, The Netherlands Phone : +31 079 3200 980 connect@thegatewaydigital.com
www.gatewaydigital.eu
Confidentiality Clause: This document and any files with it are for the sole use of the intended recipient(s) and may contain confidential and privileged information. If you are not the intended recipient, please destroy all copies of the document. Any unauthorized review, use, disclosure, dissemination, forwarding, printing or copying of this document or any action taken in reliance on this document is strictly prohibited and may be unlawful. Copyright Š Gateway Group
3
Disruptions in Retail: Things Every Retailer Must Know!
WWW.THEGATEWAYDIGITAL.COM