CARVE WELCOME PACK

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“We are the

1 Value Eyewear Brand

#

in Australia” & now invading Europe

A bold statement,

But here’s the facts...


With Over

462 Accounts in Australia

and in over 26 countries

Worldwide CARVE Eyewear is the leader in the ‘Value Eyewear Market’ covering Surf, Snow, Skate, MX & Lifestyle.

Right for your business.....


No false claims, no voted #1 core eyew smoke & mirrors, we have been ear brand by Austr alia’s retailers.

f the o y n a m g in w o d a “Over sh f our o st o m d n a s d n a r bigger b even t o n s r to ti e p m o c r eyewea 45.” making the list of

As a brand CARVE is proving itself with retailers big & small and the ASB stats page is a good indicator of where we are placed in the market. Our sell throughs speak for themselves, retailers in Australia & worldwide are seeing the results, great product, a great range at a great price, equals sales.


“Great shape, great price by the

leaders in Australian price point eyewear� productreview.com


SWEDEN CZECH REPUBLIC UNITED KINGDOM AUSTRIA HUNGARY FRANCE SPAIN GREECE MOROCCO

JAPAN

CANARY ISLANDS

CHINA TAIWAN

PACIFIC OCEAN

ATLANTIC OCEAN

USA

VENEZUELA

GUAM HAWAII

CAYMAN ISLANDS

FIJI INDONESIA

INDIAN OCEAN

MAURITIUS

PERU AUSTRALIA NEW ZEALAND

CHILE

SOUTH AFRICA

We pride ourselves on being an Australian based company, our headquarters & warehousing is established in Sydney, giving us access to the world.

- With distributor’s in 26 countries worldwide -


“A team that is the envy of many of our competitors.” Boasting a team of over

50

Riders SURF/STREET/SNOW/MX/LIFESTYLE. GLOBAL TEAM MANAGER

Trent Munro

Has bought a wealth of knowledge to the team and has signed on some of the best WQS hopefuls and elite top 44 surfers.

Lloyd Cole EUROPEAN TEAM MANAGER

Brings the same values to Europe and is building a formidable team.

Clay Marzo (HI) Sunny Garcia (HI) AdamRobertson (AUS) Drew Courtney (AUS) Scott Dennis (AUS) Josh Loya (USA) Lyndon Wake (UK) Zach Wormhoudt (US) Dunstan Foss (AUS) Shaun Dickson (NZ) Jeames Young (AUS) Max Tucker (UK) Mitchell James (AUS) Ross Rizzo (AUS) Jason McGregor (AUS) Daniel Proctor (NZ) Raju Sena Seran (IDN)


Marquee Team Signing For 2012

Clay Marzo

Clay is a modern icon of the sport, a new generation of excellence.


History, Icon, Legend. Team Signing For 2012

Sunny Garcia


& Marketing

Advertising

The 2012 campaign is called “Visionaries” a word that encapsulates the Carve brand, we think outside the box not only in our range, our styles, our price, our quality and our team. This new campaign was designed for our international launch, the “Visionaries” theme runs through our POS, web and all other aspects of marketing giving our brand a truly recognizable image on the global stage and features our marquee surfers, Clay Marzo, Sunny Garcia, Trent Munro & Adam Robertson.


Advertising

partners

We work closely with Tracks & Waves and consider them partners in the growth of the brand. With a 12 month advertising schedule in place for each of these iconic magazines, renewed annually. Strong brand presence not just through the DPS ads but subscription offers, reviews, giveaways & product placement CARVE is a regular fixture on the pages of these great titles.


Advertising

partners

In Europe we advertise in core surf press like Wavelength and mainstream fashion inspired mags like Front. We are a regular part of these mags either through ads or product placement and giveaways


“A quality product that won’t buckle the bank account.”

Diverse Range We built our diverse range with our customers and retailers in mind, the styles are fashion forward, robust, stylish and come with all the features you’d expect from a higher price pointed brand. With styles covering youth culture to the humble tradie.


“We’ve got it covered.”

With 112 skews there is a CARVE product to satisfy every customer and pricing to keep them coming back. Our eye for detail and quality shines through with the highest rating, category 3 lenses and most styles being offered in a polarized model.



In-Store }

Purpose built eyewear stands with a range of sizes and options to suit any space.



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