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PEOPLE SPOTLIGHT
The Spirit of Ecstasy Photographer Rankin was given full artistic licence by Rolls-Royce to create a modern and very personal interpretation of The Flying Lady, the hood ornament that has come to personify the car. Gavin Nazareth speaks to the artist behind the lens. The lady turned 100 and her owners decided to mark her centenary of existence by commissioning a series of contemporary images that would eulogise her female form. In the first of the series, gossamer fabric sheaths the silhouetted figure of a woman, her arms outstretched backwards. Another shows the left profile of a woman, her hair and skin silvered, her eyes closed, mouth slightly open as if in ecstasy. The images, are stark yet evocative, exploring ageless beauty, intrigue, power, grace and speed; all celebrating the Spirit of Ecstasy, the elegant, enigmatic figurine that has adorned the bonnet of every Rolls-Royces since 1911. A century ago there was a growing fashion for motor-
SPOTLIGHT PEOPLE
EXPRESSION FEBRUARY-MARCH 2012
ists to attach gaudy mascots to the bonnets of their motorcars. The RollsRoyce board considered such adornments ill-befitting of their motor cars and so managing director Claude Johnson commissioned renowned illustrator and sculptor Charles Robinson Sykes to create a more appropriate figure that captured the essence of Rolls-Royce. His brief to Sykes was to design a mascot “that belonged to the [Rolls-Royce] car as much as a carved
wooden figurehead belonged to a sailing vessel.” The result was the Spirit of Ecstasy, a beguiling and unique figure that is a work of art in itself, that Sykes described as “a graceful little goddess, who has selected road travel as her supreme delight and alighted on the prow of a Rolls-Royce motor car to revel in the freshness of the air and musical sound of her fluttering draperies.” But like any good tale, this one too had a whiff of scandal over the origins
of and the inspiration for the figure. It is whispered that the artist based the now iconic hood ornament on Eleanor Thornton, the secretary, and allegedly the mistress, of motoring pioneer and founder and editor of The Car Illustrated Magazine, Lord John Montagu, a friend of Sykes. To date, no one knows for sure, and it continues to intrigue and inspire; for some she is symbol of luxury, to others she represents beauty, grace and effortless style. For Rolls-Royce, she has always been more than a physical embodiment of these virtues, becoming a guiding spirit for the marque and the company. Fast forward through the last 100 years to the present and Rolls-Royce again commissioned another artist to give the lady a more contemporary perspective. Rankin (John Rankin Waddell) was given full artistic licence to create a modern and very personal interpretation of The Flying Lady. Rankin punches in the heavyweight division of the photography world, gaining a reputation as one of the world’s leading shooters. And no matter the subject – he has framed everyone from the Queen of England and Mikhail Gorbachev to Madonna, U2 and the Rolling Stones in his
Facing page:
Photographer Rankin.
This page & following pages:
Rankin’s vision of the ‘Spirit of Ecstasy’.
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