3d greek presentation

CHRISTINE HU DUSTIN LEE GAVIN LI DANNY MERCADO

AGENDA •

COMPANY OVERVIEW

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SITUATIONAL ANALYSIS

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SOCIAL MEDIA PLAN

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FINANCIALS

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TIMELINE

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QUESTIONS & ANSWERS

COMPANYOVERVIEW COMPANYINFO • RETAILER AND MANUFACTURER • LOCATED IN QUEENS, NY • PRODUCTS INCLUDE:

• CUSTOM APPAREL

• GREEK PARAPHERNALIA

• TEAM UNIFORMS

• PADDLES

COMPANYOVERVIEW COMPANYINFO • PRIMARILY ASIAN UNDERGRADUATES ASSOCIATED WITH GREEK LIFE IN THE NORTHEASTERN REGION • CURRENT BUYER = “KEVIN CHAN” OR “AMY KIM”

• ASIAN-INTEREST FRATERNITY OR SORORITY

• NORTHEAST REGION OF THE US

• PICKED UP A “LITTLE BROTHER” OR “LITTLE SISTER”

• WANTS TO SPOIL THIS “LITTLE” WITH SOME UNIQUE CUSTOMIZED GEAR

COMPANYOVERVIEW BUSINESSOBJECTIVES • TO EXPAND INTO NEW UNIVERSITIES WITHIN NORTHEASTERN US THAT HAVE GREEK LIFE • TO EXPAND INTO EXISTING MARKETS THAT ARE NOT AS PROMINENT

• TEAM UNIFORMS, PRINT T-SHIRTS

• INCREASE ONLINE PRESENCE THROUGH SOCIAL MEDIA PLATFORMS

• FACEBOOK

• 1488 CURRENT LIKES

• INCREASE LIKES BY 500 WITHIN THE NEXT YEAR

• INSTAGRAM

• HOLD PHOTO CONTESTS

• DEMONSTRATE PRODUCT QUALITY AND DIVERSE PRODUCTS RANGING FROM APPAREL TO PRINTS

• ATTRACT AT LEAST 10 INTERACTIONS FROM EACH POST THROUGH LIKES AND COMMENTS • TO INCREASE SALES BY 20% IN ORDER TO PROVIDE FUNDS FOR EXPANSION

COMPANYOVERVIEW

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MISSIONSTATEMENT

TO PROVIDE GROUPS WHO ARE PROUD TO REPRESENT THEIR AFFILIATIONS WITH CAREFULLY CRAFTED GEAR AND A SUPERIOR EXPERIENCE EVERY STEP OF THE WAY.

COMPANYOVERVIEW UNIQUESELLINGPROPOSITION

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QUALITY CRAFTSMANSHIP AND SUPERIOR CUSTOMER SERVICE.

SITUATIONALANALYSIS SWOTANALYSIS STRENGTHS • GOOD QUALITY FOR PRICE AND GOOD VALUE • STRONG TIES WITH THE LOCAL ASIAN GREEK COMMUNITY • OFFERS A WIDE ARRAY OF MERCHANDISE OTHER THAN APPAREL,

INCLUDING PRINTED PRODUCTS WEAKNESSES • PROCESSING TIME IS LONG • SOCIAL MEDIA PRESENCE IS WEAK • LIMITED INVENTORY SPACE • LIMITED STAFF LIMITED EQUIPMENT • BUYING POWER OF BUYER IS LOW •

SITUATIONALANALYSIS SWOTANALYSIS OPPORTUNITIES • NEW DEMOGRAPHICS • NEW GEOGRAPHIC AREAS • ONLINE RETAIL IS BOOMING THREATS • ONLINE COMPETITION IS TOUGH • LOW BARRIER TO ENTRY • COLLEGE STUDENTS HAVE LIMITED INCOME

COMPANYOVERVIEW MARKETINGSTRATEGIES • CREATE A PRESENCE ON OTHER UNIVERSITY CAMPUSES BY CREATING BUZZ USING GUERILLA MARKETING TECHNIQUES

• 3DGREEK STICKERS AROUND CAMPUS

• STROLL IN THE MIDDLE OF CAMPUS AT PEAK HOURS

• LOYALTY PROGRAMS TO RETAIN CURRENT CUSTOMERS

• EARN POINTS ACCORDING TO SPENDING AS A CHAPTER; POINTS SOMETHING

MAYBE 20% DISCOUNT ON ALL PURCHASES THE FOLLOWING SEMESTER

COMPANYOVERVIEW MARKETINGSTRATEGIES • FOUNDERS CAN SPEAK IN PANELS IN FRATERNITY/SORORITY CONVENTIONS AND TALK ABOUT HIS ENTREPRENEURSHIP EXPERIENCE AND PROMOTE 3DGREEK • INSTAGRAM PHOTO CONTEST

• HASHTAG #3DGREEK AND TAG RESPECTIVE CHAPTERS’ ACCOUNT

• WINNER WINS SOMETHING OR A DISCOUNT • ATTEMPT AT VIRAL VIDEO • DEDICATED SOCIAL MEDIA MANAGER/TEAM TO CREATE POSTS AND CONTENT IN A CONSISTENT VOICE

COMPANYOVERVIEW SOCIALMEDIAMEASURES Metric

Reach

Posts

Feedback

Response Time

Facebook Fan Page

1,543 fans

Irregular

Range

Rarely

SOCIALMEDIAPLAN WEBSITEBLOG

SOCIALMEDIAPLAN WEBSITEBLOG •

CREATE A COMMUNITY FOR THE BRAND

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VIDEOS, ARTICLES, AND PROMOTIONS

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WEEKLY UPDATES

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TRACK SHARES AND UNIQUE VISITORS

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LOGIN WITH FACEBOOK

SOCIALMEDIAPLAN INSTAGRAM •

SHOWCASE 3DGREEK PRODUCTS

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CONTESTS EVERY TWO MONTHS WITH UNIQUE THEMES

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#3DGREEK, @CHAPTERNAME

SOCIALMEDIAPLAN MOBILEAPP •

CUSTOMIZE GEAR

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ACCOUNTS WITH EMAIL OR FACEBOOK

SOCIALMEDIAPLAN FACEBOOK •

CENTER OF INTEGRATED CAMPAIGN

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TAB SIMILAR TO MOBILE APP

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INSTAGRAM PHOTOS

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BLOG CONTENTS

SOCIALMEDIAPLAN KEYPERFORMANCEINDICATORS Social Media Pla,orm

KPIs (Year 1)

KPIs (Year 2)

Blog

Number of unique visitors reach 100 monthly

30% increase in unique visitors Generate an average of 5 interac=ons per post

Instagram

At least 10 submissions to contests At least 20 interac=ons per entry/post

Submissions to contests reach 50 50% increase in interac=ons per entry/post

Mobile App

Downloads reach 100 Ac=ve users reach 20

Downloads reach 400 Ac=ve users reach 100

Facebook

Likes increase by 15% Average engagement to reach 20 interac=ons per post

Likes increase by 20% Average engagement to reach 30 interac=ons per post

FINANCIALS STATEMENTOFINCOMEANDEXPENSE Year One Year Two Year Three Total Revenue

Printing Revenue $74,913.00 $90,402.00 $133,920.00

Operating Expenses

Employees $32,040.00 $40,000.00 $54,000.00

Payroll Taxes $2,810.00 $3,310.00 $4,014.00

Advertising and Promotion $10,000.00 $5,000.00 $5,000.00

Interest $- $- $ Depreciation

$800.00 $800.00 $8,00.00

Raw Material

$10,020.00 $18,039.00 $24,901.00

Building

$14,000.00 $14,000.00 $14,000.00

Machine

$4,000.00 $4,000.00 $ Total Operating Expense

$73,670.00 $85,149.00 $109,915.00

Net Profit/(Loss)

($1,243.00) $5,253.00 $24,005.00

FINANCIALS BALANCESHEET Assets Cash

Accounts Receivable Raw Material

Equipment

Total Assets

$20,000 $8,302 $10,020 $7,200 $45,522

Liabilities Accounts Payable Long Term Debt

Total Liabilities

Owner’s Equity Retained Earnings

Total Owner’s Equity

$4,431 $47,000 $44,431 $15,870 $15,870

USESANDSOURCES Uses Sources

Employees

$32,040 Owner’s Equity $25,870 Payroll Taxes

$2,810 Private Investors $20,000 Advertising and Promotion $10,000 Internally Generated $27,000 Raw Material

$10,020 Building

$14,000

Machine

$4,000 Cash in Hand $10,000 Total $72,870

$72,870

TIMELINE PROMOTIONS

END OF APRIL/BEGINNING OF MAY

• LAUNCH BLOG, MOBILE APP; ANNOUNCE CONTEST •

END OF MAY

• FINALS OVER, FIRST CONTEST •

END OF JULY

• WINNER ANNOUNCED ON BLOG AND FB; FIRST WINNER GET

SIGNIFICANT PRIZES & WILL BE BLASTED ALL OVER TO HYPE

UP THESE CONTESTS •

EARLY AUGUST

• SECOND CONTEST, LASTING THROUGH RECRUITMENT •

CONCLUSION •

ENGAGEMENT AND LOYALTY INCREASE

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NEW CUSTOMERS

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3DGREEK BECOMES GO-TO COMPANY

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SALES INCREASE