Red Tractor Food Heroes by Gavin Willis Creative Marketing

VOLUME 1

RED TRACTOR FOOD HEROES NG

OF ITI THE I M SH F O O D A N D FA R

WELCOME TO RED TRACTOR Welcome to the first edition of Red Tractor Food Heroes, a celebration of household brands, foodservice operators and food manufacturers that represent the rigorous standards that British Red Tractor Assured food and drink is produced to. The Red Tractor logo is seen by the majority of UK consumers as a signpost for responsibly produced, quality British food and drink. More than 7 out of 10 UK main shoppers recognise and trust the Red Tractor logo1 and its standards form the basis of buying and sourcing specifications for major UK supermarkets, household brands and restaurant chains. Red Tractor is a whole-chain assurance scheme, meaning that only products that have been farmed, transpor ted, produced and packed in the UK to our required standards can hold the Red Tractor logo. Our standards are developed using consumer insight, the latest science, evidence, best practice and legislation that cover animal welfare, food safety, traceability and environmental protection. 1

We maintain those standards by working with over 350 independent inspectors, to ensure the most robust assessments possible. Red Tractor is unique in both the breadth and depth of its standards and the scale of agricultural sectors it covers. Red Tractor is extremely proud to be able to call over 650 businesses Red Tractor licensees, sourcing Red Tractor product and utilising the Red Tractor logo. These organisations represent the very best of UK food and drink production, from iconic household brands to entrepreneurial businesses. We thank them all for their continued suppor t of Red Tractor and British food and drink.

YouGov data Sept 2023 – 2,231 UK shoppers

Discover more at redtractor.org.uk

BUILDING TRUST REASSURING UK CONSUMERS Since its formation in 2000, Red Tractor’s key purpose has been to reassure consumers that they are buying responsibly produced, quality food and drink, whatever their budget. UK consumers now trust British produced food and drink more than products from any other country1 and we are proud of the role Red Tractor has played in achieving this. Since 2018, Red Tractor has invested in a significant annual TV marketing campaign, designed to communicate the value of the Red Tractor logo to consumers. Our consumer research demonstrates a clear and positive relationship between UK consumers’ understanding of Red Tractor and the likelihood of them buying Red Tractor Assured products. The 2023 campaign has succeeded in gaining an additional 1.2 million UK main shoppers who state that they see the Red Tractor logo as an independent marque that they can trust2.

Red Tractor Trust in Food Index 2023

YouGov data Sept 2023 – 2,231 UK shoppers

Discover more at redtractor.org.uk

Our consumer research also shows that Red Tractor adds more to product quality perceptions than Britishness alone. The breadth and depth of what we cover, combined with the fact that we provide assurance at every key stage of the production process, gives consumers confidence that Red Tractor logo products are traceable, safe and farmed with care.

BENEFITS OF BEING A RED TRACTOR LICENSEE 1

REASSURE YOUR CUSTOMERS AND CONSUMERS

When a Red Tractor claim is made, our traceable, safe and farmed with care promise means consumers feel they can trust the product.

Suppor ting British farmers is vitally impor tant. The farming sector and the food supply chain provide millions of jobs and suppor t communities across the UK. Red Tractor is the flagship logo of British food and farming, providing assurance at every key stage of the production process, from farms to pack.

CHOOSE WORLD-LEADING STANDARDS We develop standards based on consumer insight, science, evidence, best practice and legislation that cover animal welfare, food safety, traceability and environmental protection.

EXPAND YOUR SOURCING CAPABILITY Over 75% of UK primary agriculture production is Red Tractor Assured, spanning every sector of agriculture (except fish and eggs).

ENHANCE AND PROTECT YOUR BUSINESS REPUTATION Red Tractor is a widely recognised, trusted, independent demonstration of the ‘due diligence’ included in the supply chain. We work with our licensees to suppor t their communication of their Red Tractor credentials and can provide valuable communication suppor t, should an event occur in their supply chain.

SUPPORT BRITISH FOOD AND FARMING

ACCESS NEW MARKETS All the major UK supermarkets use Red Tractor standards as part of their food sourcing and supplier specifications. And in addition, some of the UK’s largest restaurant chains, foodservice wholesalers, contract caterers and managed pub chains source Red Tractor products.

Discover more at redtractor.org.uk

DON’T TAKE OUR WORD FOR IT. READ WHAT SOME OF OUR BRILLIANT LICENSEES HAVE TO SAY.

Discover more at redtractor.org.uk

WE PROVIDE DELICIOUSLY CREAMY MOMENTS OF PLEASURE, MADE FROM SIMPLE, NATURAL INGREDIENTS. What makes your brand a food hero? Our Lifton Creamery, the home of Ambrosia, has been making desser ts for over 100 years. We’re most famous for our custard and rice pudding. What is unique about your business? Our products are iconic. Ambrosia Creamed Rice was distributed to Prisoners of War by the Red Cross during the Second World War. Why do your customers love you? We provide deliciously creamy moments of pleasure, made from simple, natural ingredients.

Discover more at ambrosia.co.uk

How does your brand support British farmers? We use 50 million litres of West Country milk every year, paying a premium to local farmers who support higher welfare standards. We promote our quality British ingredients by displaying the Red Tractor logo. How does being a partner with Red Tractor help your business? It tells everyone that the 10 lorry-loads of milk we use each day can be traced back to the farms they come from. It helps us demonstrate our ongoing commitment to sustainable farming and higher welfare standards.

AS THE UK’S LARGEST DAIRY COOPERATIVE, ALL OUR PROFITS ARE RETURNED TO OUR FARMER OWNERS. What makes your brand a food hero?

What are your biggest challenges?

We are a brand inspired by community and belonging. It star ts with our farmer owners, who make our healthy and nutritious dairy and who believe when people eat well they feel good and that builds positive confidence to embrace life.

As a cooperative we remain focussed on ensuring we’re taking the right steps to return the best milk price to our farmer owners, adding value to every litre.

What is unique about your business?

As the UK’s largest dairy cooperative, all our profits are returned to our farmer owners. In 2022 we introduced a Sustainability Incentive Model to motivate and reward our farmers to hit the 2030 emission reduction target.

Arla Foods is a global dairy cooperative owned by around 8,500 dairy farmers. We are the UK’s largest supplier of organic dairy products and have favourite UK brands like Arla Cravendale, Lurpak and Anchor. Why do your customers love you? Animal welfare is a priority for all our farmer owners, as well as improving sustainability and here at Arla we are taking positive steps to reduce CO2 emissions on our farms, as well as across our production and logistics operations.

Discover more at arlafoods.co.uk

How does your brand support British farmers?

How does being a partner with Red Tractor help your business? Arla and Red Tractor have a long-term and common commitment to ensure the high standards of UK dairy farming are delivered.

THEY LOVE US FOR THE VARIETY OF CHEESE AND THE CARE AND CRAFT THEY CAN TASTE. What makes your brand a food hero?

What are your biggest challenges?

We have over 200 years’ collective experience with our master cheesemakers making artisanal cheese using British milk. We are one of five remaining Stilton producers in the world.

Climate change and Stilton consumption. We are working with our farmers to map their carbon emissions to reduce farm emissions by a third. We are also working with retailers to make Stilton more than just a seasonal cheeseboard consideration.

What is unique about your business? We are a farmer-owned cooperative and have been since our formation in 1912. All our 30 farms are located within 30 miles of the dairy, some of which are fifth generation family owned. Why do your customers love you? They love us for the variety of cheese and the care and craft they can taste in our cheese.

How does your brand support British farmers? We suppor t over 30 local farms providing a sustainable outlet for their milk. We share the farms’ stories through our social media channels, websites and even visits to the dairy. How does being a partner with Red Tractor help your business? One of our values is ‘We Care’. Our partnership with Red Tractor ensures that the animal welfare of our cows and the consistent quality of our milk is met.

Discover more at clawson.co.uk

OUR ORIGINAL BUTCHER’S SHOP STILL SERVES THE TOWN OF CONWY IN NORTH WALES WITH AWARD-WINNING PRODUCE. What makes your brand a food hero? We strive to provide food that makes your hear t sing. From sourcing the very best to working with a team with a passion for food. What is unique about your business? We star ted as a genuine high street butcher back in 1983. Our original butcher’s shop still serves the town of Conwy in Nor th Wales with award-winning produce. Why do your customers love you? From our roots as a high-street butcher, we know what people want and what keeps them coming back. What are your biggest challenges? It’s a challenging time for the whole food industry with cost increases and pressure on spending. Sustainability is a big challenge and we do our bit encouraging people to buy British Pork and reducing food miles.

How does your brand support British farmers? Our founder Ieuan is a farmer’s son from Llanrwst so farming is close to our hear ts. We suppor t local agriculture and ‘The DPJ Foundation’ who suppor t those in agriculture who suffer from poor mental health. How does being a partner with Red Tractor help your business? Red Tractor is a vital tool for us to ensure our customers know our meat is responsibly sourced, is safely produced and from animals well cared for. Our customers expect high quality and our par tnership with Red Tractor delivers trust consistently when we display the logo.

Discover more at weareedwards.co.uk

FOR ALMOST 20 YEARS WE HAVE BEEN ON A MISSION TO SHARE THE BENEFITS OF OUR OILS. What makes your brand a food hero? We were the first farm in the UK to grow, press and bottle our own cold-pressed rapeseed oil. For almost 20 years we have been on a mission to share the benefits of our oils. What is unique about your business? We own the entire process from start to finish. Seed to harvest, pressing to bottling all takes place on our Suffolk farm. Why do your customers love you? Because we love them too! We understand we would not be where we are without them. What are your biggest challenges?

How does your brand support British farmers? We farm 5,000 acres and we also purchase rapeseed from other farmers. The oil we make is used across a wide variety of UK products including bread, hummus and mayonnaise. How does being a partner with Red Tractor help your business? Red Tractor champions British food. It ensures we farm to best practice and we minimise the impact on our environment which is something that’s close to our hear ts. Our par tnership reassures shoppers so they can buy with confidence.

We’re farmers at hear t. Ask any farmer what their biggest challenge is and it will always be the weather! For us, education is always a challenge. How we communicate the benefit of our oils over olive oil.

Discover more at hillfarmoils.com

WE ARE PROUD TO USE BRITISH WOOL FROM RED TRACTOR ASSURED FARMS IN OUR LUXURY MATTRESSES. What makes your brand a product hero?

What are your biggest challenges?

We make beds that provide the best sleep comfor t and use the finest natural and sustainable fibres that are both environmentally and socially responsible.

The key issues are climate change and biodiversity loss. We actively search out par tnerships to suppor t change. We were the first bed-maker in the world to become carbon neutral and have reduced our carbon footprint every year since 2011.

What is unique about your business? We have been providing beds for homes, hotels and palaces for almost 120 years from our workshops in Buckinghamshire, using traditional bed-making skills passed down through generations. Why do your customers love you? We are committed to the wellbeing of both people and the planet, tailoring our beds to meet an individual’s unique comfor t, style and storage needs.

Discover more at hypnosbeds.com

How does your brand support British farmers? We suppor t British wool farmers using wool that’s traceable to Red Tractor farms. As par t of The Woolkeepers® initiative we have revolutionised the way farmers are paid for the beautiful fibre they produce. How does being a partner with Red Tractor help your business? Red Tractor offers a highly recognisable trustmark for consumers looking to make a responsible purchase. As a business they give us assurance the farms we buy from are committed to welfare and land management standards.

JERSEY MILK FROM OUR BEAUTIFUL JERSEY COWS IS RICH, CREAMY AND NUTRITIOUS. What makes your brand a food hero?

What are your biggest challenges?

We are the only dairy on the Island to provide fresh Jersey milk to the local community every day.

Rising costs! Prices continue to rise both on farm and at our dairy. Also, deliveries that would have taken under four weeks are now taking three to four months.

What is unique about your business? We are a farmer owned co-operative of 12 dairy farmers who play an impor tant role in every aspect of the milk’s journey, from ‘grass to glass’. Why do your customers love you? We asked them, here’s what they said. “Jersey milk from our beautiful Jersey cows is rich, creamy and nutritious. It’s the best milk in the world.”

Discover more at jerseydairy.com

How does your brand support British farmers? We pay a premium price to our farmers for the milk they supply. We ensure all our 12 dairy farms have a viable, sustainable and profitable future. How does being a partner with Red Tractor help your business? One of our main objectives at Jersey Dairy is animal welfare. We are proud that all our farms are Red Tractor Certified. Providing assurance at every stage of the production process, from cow to carton – to benefit the consumer.

OUR UNIQUE, WHOLE MILK RECIPE ALLOWS US TO REDUCE THE AMOUNT OF VEGETABLE OILS AND AVOID PALM OIL ENTIRELY. What makes your brand a food hero?

What are your biggest challenges?

Our mission as a family brand is to produce the highest-quality baby formula, with the most natural ingredients and to make it accessible to all parents at a fair price. We’re incredibly proud of our heritage and named our Kendamil range after the Cumbrian town we call home.

As we expand internationally and serve more parents, we need to increase supply of our formula while maintaining our high quality standards.

What is unique about your business?

We process millions of litres of British milk and put British farming at the core of our brand. In our expor t markets we wave the flag for British dairy and the incredible standards that it offers, both in terms of quality and sustainability.

We are the only baby formula manufacturer in the UK and uniquely use fresh liquid whole milk as the primary ingredient in our recipes. Our unique, whole milk recipe allows us to reduce the amount of vegetable oils and avoid palm oil entirely. Parents can trace our baby milk from ‘farm to formula’. Why do your customers love you? Our customers are parents. They love that we’re a British, family brand that’s focused above all else on the quality of our products. They love our focus on sustainability, traceability and our signature creamy taste.

Discover more at kendamil.com

How does your brand support British farmers?

How does being a partner with Red Tractor help your business? For our customers, the Red Tractor logo is instantly recognisable and is a sign of our heritage. For our business, our par tnership with Red Tractor assures us of the high quality of the ingredients we use in our recipes.

THE QUALITY OF OUR FLOUR SHOWS IN THE RISE, FLAVOUR AND TEXTURE OF OUR CUSTOMERS’ BAKES. What makes your brand a food hero? Using proven techniques and traditions passed down through six generations, our family has been milling quality flour in Essex since 1824. We’re proud to be celebrating our 200-year anniversary in 2024! What is unique about your business? Quality, consistency and integrity is at the hear t of what we do. The quality of our flour shows in the rise, flavour and texture of our customers’ bakes. Why do your customers love you? We’re the exper t’s exper t. Trusted by bakers at every level, our flour delivers consistent results.

How does your brand support British farmers? The Marriage’s are farmers and millers and we have worked with and suppor ted British farmers for generations. Where possible we will always source locally and tell the story to our bakers. How does being a partner with Red Tractor help your business? For our customers, quality is key. Red Tractor has produced some of the most comprehensive and respected standards in the world, which gives our customers the confidence that our wheat quality – from farm through to milling – achieves the standards set.

What are your biggest challenges? Wheat. As a globally-traded commodity, it is impacted by many external factors.

Discover more at flour.co.uk

WE ARE THE LARGEST PURCHASER OF BRITISH POTATOES, PARTNERING WITH 250 BRITISH FARMERS. What makes your brand a food hero?

What are your biggest challenges?

We are passionate about potatoes. It’s why we make the nation’s favourite chips. There are three pillars that drive us – Farming, Food and Family. We are implementing regenerative agriculture practices, offering a variety of nutritious meals and improving the lives of vulnerable families by par tnering with charities such as Family Fund.

The farming sector is facing a number of challenges, such as the impacts of climate change, major geopolitical events and increased input costs. To help our growers mitigate some of these risks, we are committed to implementing regenerative agriculture practices with our par tners – an ecosystem-based approach to farming that aims to improve farmer resilience, yield and quality by improving and restoring soil health, enhancing biodiversity and reducing the impact of chemicals on the environment.

What is unique about your business? We are the largest purchaser of British potatoes, partnering with 250 British farmers and buying approximately 15% of the annual potato crop. A third of frozen potato products eaten in the UK are made by McCain. Why do your customers love you? We understand family life. From convenience, to value, to the variety of tastes and occasions. There’s a McCain product for everyone.

How does your brand support British farmers? We have invested £75 million to help our farmers since 2020 and we also support the next generation to ensure we have a strong talent pool to future-proof our industry. How does being a partner with Red Tractor help your business? All our UK growers are members of Red Tractor, which certifies that they follow strict standards for food safety, as well as maintaining the high quality and food safety measures that our customers and consumers expect.

Discover more at mccain.co.uk

WORKING WITH OVER 700 POULTRY FARMS IN THE UK, LOCAL FARMING REMAINS CLOSE TO OUR HEART. What makes your brand a food hero?

What are your biggest challenges?

Star ting out as a modest farming company in the village of Moy, we now span over 700 farms across the UK, with 12 production sites employing 9,000 people. We are the number one chicken brand in Ireland. We are committed to tackling food pover ty and donated the equivalent of 400,000 meals working with FareShare, distributing meals to those in need.

These are economically challenging times for everyone so value for money is a key challenge. That doesn’t mean simply selling as cheaply as possible. We are always looking at ways to offer the restaurant experience at home. We also have the ambition to achieve net-zero greenhouse gas emissions across our global supply chain.

What is unique about your business?

How does your brand support British farmers?

We have over 80 years of expertise. Innovation, health, convenience and sustainability are core to our business. We are committed to meeting the nutritional needs of our customers in a rapidly changing market. Why do your customers love you? Innovation is key to the success of our business. We take inspiration from emerging food trends and develop products to bring meal solutions to the retail shelves. We present over 300 new product ideas to shoppers every year. Community matters, as part of our 80th year we are launching ‘This is Home’, a community initiative to reward 80 homegrown sports clubs, schools and charities across the UK and Ireland.

Discover more at moypark.com

Working with over 700 poultry farms in the UK, local farming remains close to our hear t. We provide our farming par tners with the security they need to invest in sustainable farming methods. How does being a partner with Red Tractor help your business? We are proud to work closely with Red Tractor, to ensure we stay well up to date with its rigorous set of farming standards for our produce. For our customers, it’s great that we have the independent assurance that showcases the good we are doing in terms of the welfare, hygiene and safety standards of our operations.

SHOPPERS LOVE US FOR OUR COMMITMENT TO QUALITY, SUSTAINABILITY AND 100% RECYCLABLE PACKAGING. What makes your brand a food hero?

What are your biggest challenges?

We supply UK households, schools and cafés with over 2 billion litres of fresh British milk every year. That is A LOT of milk!

To ensure a sustainable future for dairy. We have a solid ambition, clear goals and a delivery plan in place. We understand success will involve commitment from our entire supply chain. A sustainable future will only happen with everyone working together.

What is unique about your business? Our promise is ‘Deliver a Better Dairy Future’. You’ll find milk in 99% of all fridges and it is a key nutrition provider in the UK diet, particularly of calcium and protein and especially for children. We strive to deliver milk that is good for our planet, good for our par tners and good for our people. Why do your customers love you? Our retail and foodservice par tners love our industry-leading service levels, as no-one likes being without milk! Shoppers love us for our commitment to quality, sustainability and 100% recyclable packaging – in fact 56% of UK shoppers agree with the statement ‘Müller is a brand I love.’

Discover more at muller.co.uk

How does your brand support British farmers? We aim to be a par tner of choice for our farmers. Our Müller Advantage programme helps farmers operate a successful and progressive business. We also have our Next Generation programme which helps develop the skills of young ambitious farmers. How does being a partner with Red Tractor help your business? When consumers see the Red Tractor logo on our milk labels, it signifies quality and safety and adds a welcome additional layer of reassurance.

IT’S NOT JUST THE FOOD THAT’S LEGENDARY, THERE’S SPICE IN EVERYTHING. What makes your brand a food hero?

What are your biggest challenges?

Flame-grilled, juicy, spicy... there’s a reason Nando’s chicken is legendary. We marinate our chicken – on or off the bone – in PERi-PERi for 24 hours before it’s basted. All our sauces, bastes and marinades are made with fresh, real ingredients and have no artificial flavours or colourants.

Like many others, one of our main challenges is supply chain disruption. We aim to build resilient and sustainable relationships across our supplier base and have learnt a lot these past few years.

What is unique about your business?

We work in close partnership with all our British suppliers. As a leading restaurant group, with 475 restaurants across the UK and Ireland, we have a responsibility to ensure that every aspect of how we source our chicken is done in the best possible way. We invest in new technology and also take part in studies to reduce the carbon impact of chicken feed. But it doesn’t stop there. We’re signatories of the Better Chicken Commitment and are working with Compassion in World Farming, FAI Farms and the Soil Association to evolve and improve chicken welfare.

Born in South Africa with a blend of Portuguese and British culture. It all started in Mozambique, home of the hot sun, rich soil... and African Bird’s Eye Chillies. Also known as PERi-PERi. Small but mighty, these chillies have been used for centuries in local Mozambiquan cooking. The Portuguese then added a squeeze of lemon and kick of garlic to make the first PERi-PERi sauce. And it wasn’t long before two friends in Johannesburg came to experience the taste of PERi-PERi chicken and Nando’s was born. Why do your customers love you? It’s not just the food that’s legendary, there’s spice in everything. From music to ar t and even the napkins. Whether you’re grabbing lunch, catching up with friends or feasting with your family, Nando’s is an uplifting experience that keeps you coming back for more.

Discover more at nandos.co.uk

How does your brand support British farmers?

How does being a partner with Red Tractor help your business? We never compromise on taste, quality, chicken welfare or any aspect of health and safety. Red Tractor has measures in place to ensure that every single aspect of what we’re looking for is met on every farm, every day. Combine this with our own farm visits, audits and checks, and customers can be reassured our chicken is responsibly sourced.

WE ONLY USE BRITISH MILK FROM BRITISH FARMS TO MAKE OUR PRODUCTS. What makes your brand a food hero? We make some of the best-loved food brands in the UK, including Cathedral City, Davidstow and Country Life. We only use British milk from British farms to make our products. What is unique about your business? Our brands are family favourites, found in homes the length and breadth of the country. Why do your customers love you? Consistently great-tasting products.

How does your brand support British farmers? We are long-term suppor ters of the Royal Countryside Fund which does fantastic work suppor ting family farms and rural communities. How does being a partner with Red Tractor help your business? The Red Tractor logo gives our customers reassurance and confidence that they are buying British produce, farmed with care.

What are your biggest challenges? The industry is increasingly in the spotlight for environmental reasons. We have made commitments to reduce our impact on the environment in a number of ways by 2025/26, including by reducing the CO2, energy and water intensity of our operations and reducing operational waste. Fur ther details on these pledges is available at uk.saputo.com/our-promise/environment.

Discover more at saputo.com

WE HAVE LONG-TERM RELATIONSHIPS WITH OUR GROWERS AS WELL AS INVESTING IN THE SUSTAINABILITY OF THE FARMS. What makes your brand a food hero? We’re committed to making quality, greattasting crisps. We get all our carefully selected potatoes from British soil, with many coming from local farmers. What is unique about your business? Quality is at the hear t of everything we do, from sourcing and using only the finest British potatoes, our relationship with our growers to never adding ar tificial ingredients. Why do your customers love you? From our quality and taste to our Tyrrellbly eccentric British humour, customers love the signature crunch of our firm favourites and our innovative flavours.

How does your brand support British farmers? We commit to using 100% British potato supply. We have long-term relationships with our growers as well as investing in the sustainability of the farms. One example is piloting the use of cover crops – a nature-based solution to improve soil health, sequester carbon, improve water infiltration and enhance biodiversity. How does being a partner with Red Tractor help your business? The Red Tractor symbol is an instantly recognisable mark of quality for high standards of British food that Tyrrells is known for.

What are your biggest challenges? The cost of living is front of mind for many but we are confident that Tyrrells is an affordable treat that can lift our customers’ spirits.

Discover more at tyrrellscrisps.co.uk

‘HAVE YOU HAD YOUR WEETABIX?’ IS PART OF BRITISH CULTURE. What makes your brand a food hero?

What are your biggest challenges?

We believe in a proper breakfast. The Weetabix Advantage* sets you up for the day. ‘Have you had your Weetabix?’ is par t of British culture.

The biggest challenges are those we can face from the natural world, in terms of adverse weather conditions such as unseasonably wet or dry spells sometimes affecting wheat harvest yields. This is why sustainable farming practices are so impor tant to us.

What is unique about your business? We are committed to lowering our carbon footprint. All the wheat used in Weetabix Original comes from par tner farms within a 50-mile radius of our Weetabix Mills**. In addition, some of our farmers are moving to regenerative farming and creating new habitats for wildlife to thrive. Why do your customers love you? Weetabix is the nation’s number one cereal***, and we’ve been serving the nation breakfasts for over 90 years. It is beloved by children and adults alike and the breakfast that families come back to time and time again for that familiar great taste and nutritional benefits.

How does your brand support British farmers? We take time to engage with our Growers Group collective of farmers to ensure we are working towards all of our wheat being grown in a sustainable way. The wheat grown within a 50-mile radius reduces food miles and suppor ts local growers. How does being a partner with Red Tractor help your business? We are proud to display the Red Tractor logo as it gives people the confidence that our products are responsibly farmed and have undergone the rigorous testing that Red Tractor does.

* Weetabix is a source of protein which contributes to an increase in muscle mass as part of a healthy diet and lifestyle ** Farm office situated within 50 miles of Weetabix Mills *** The number one cereal brand in the UK based on 52 weeks of retail sales value from Nielson up to 11.06.23

Discover more at weetabix.co.uk

WANT TO FIND OUT MORE? We have a dedicated team, who can answer your questions about becoming licensed and support you through the entire process. Here’s how to contact us.

020 7630 3320 licensing@redtractor.org.uk Assured Food Standards 20 St Dunstan’s Hill London EC3R 8HL

Discover more at redtractor.org.uk

PLEASE RECYCLE

The paper used is FSC® (Forest Stewardship Council) certified. It is manufactured under strict environmental management systems and is declared as ECF (Elemental Chlorine-Free). Bio vegetable based inks have been used for the printing, which conform to international ISO14001 environmental standards.

FH1 Oct 2023 A5

Design: gavinwillis.co.uk

This booklet has been carbon balanced for paper and production through the World Land Trust.