PAGE 1 | WWW.GAWDAMEDIA.COM • PH: 315-445-2347 2023 MEDIA KIT MEMBERSHIP DIRECTORY gawda.org | gawdamedia.com buyersguide.gawdamedia.com 2022 /2023 BUYER’S GUIDE buyersguide.gawdamedia.com 2023 240 SUPPLIER PARTNERS To Grow Welding and Gas Distributorships
PH: 315-445-2347 • WWW.GAWDAMEDIA.COM | PAGE 2 FAVORITES FROM 2022 SUPPLIER CATALOG DIGITAL LIBRARY on the online GAWDA Buyers Guide PAGE 16 GAWDA TV & GAWDA MEDIA PODCASTS Commercials, Supplier Interviews, Segment Sponsors PAGE 13 MAGAZINE OUTSERTS Include your company brochure or other marketing material with the quarterly issue of Welding & Gases Today. Ask for details. LISTINGS MANAGEMENT Manage 54 of the most used online directory listings and reviews from one dashboard. (Facebook, Bing, Google Maps, etc.) PAGE 15 BUSINESS CARDS IN THE MEMBERSHIP DIRECTORY PAGE 9 PRODUCT SHOWCASE in the GAWDA Connection email newsletter. PAGE 12
VIDEO PRODUCTION AND DISTRIBUTION
LEVEL 1
PRODUCTION
2.5 minute video using your script and imagery (pictures, b-roll video, website screenshots, etc.) OR interview-style via zoom.
Cost: $2500
LEVEL 2
PRODUCTION
5 minute video plus up to 5 shorter videos. We will coach you through your own on-site filming. After your film, you send us the necessary footage, pictures, other video snippets and audio voice-over.
Cost: $4000
LEVEL 3
PRODUCTION
We travel to your business and do the filming/photography on-site. Then, we produce a professional promotional video and photos that you can use in your marketing materials
Cost: $5000 + travel expenses
FEATURED ARTICLES
Promote your company with a featured arti cle. Provide us with a topic and key points to touch on and we will put together an article that will be promoted to the full GAWDA membership via:
• A prominent spot in the GAWDA Connection e-newsletter
• A prominent spot pinned on the homepage of GAWDAmedia.com and a sponsored link on the GAWDA Buyers Guide.
• Social Media posts on GAWDA Media’s: Facebook, Twitter, Instagram wall/bio link
• Optional: Printed in the next upcoming magazine (+1500)
OPTIONS
• You write it (we will still suggest edits) $2500.
• We write it (after an interview/brainstorming session with you), you approve it $3500.
•
•
• OR We will make the video.
PAGE 3 | WWW.GAWDAMEDIA.COM • PH:
2023
315-445-2347 NEW IN
Bring Your Featured Article to Life by Embedding Video.
You supply the video (no additional cost to the featured article).
DISTRIBUTION • GAWDA Connection • GAWDA Media social media pages • gawdamedia.com • GAWDA Buyers Guide • GAWDA TV Experiencing A Beverage-Grade Co2 Supply Issue? Try This Solution
HALL OF FAME LEGACY
12x RATE
$35k+
FREE ADD-ONS:
• Interview with an executive for the Q1 Forecast Article
• 4 GAWDA Connection Banners
• 4 business card ads in the 2023 GAWDA membership directory
• 4 product showcases
• Website ad in the GAWDA Connection – year round
Bundle requires ½ page minimum
MVP SEASON
9x RATE
$25k-35k
FREE ADD-ONS:
• Interview with an executive in Q1 Forecast Article
• 2 GAWDA Connection Banners
• 2 business cards in Membership Directory
• 3 product showcases
• Website ad in the GAWDA Connection – 6 months
Bundle Requires ½ Page Minimum
• Magazine/Directory Print Ads
• Buyers Guide Sponsorships
• Newsletter Spotlight Ads
• Newsletter Banner Ads
• Newsletter Product Showcase Buys of 4x and up
• Website Ads on gawdamedia. com
ALL STAR LINEUP
6x RATE
$15k-25k
FREE ADD-ONS:
• Interview with an executive in Q1 Forecast Article
• 1 business card in Membership Directory
• 1 free banner ad in the GAWDA Connection
• 2 product showcases
• Website ad in the GAWDA Connection – 3 months
Bundle Requires 1/4 Page Minimum
TEAM PLAYER
4x RATE
$8k-15k
FREE ADD-ONS:
• Interview with an executive in Q1 Forecast Article
• 1 business card in Membership Directory
• 2 product showcases
• Website ad in the GAWDA Connection – 3 months
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• WWW.GAWDAMEDIA.COM | PAGE 4
BUNDLE OPTIONS
You can use these placements to get up TO the
and
bundle options:
4X, 6X, 9X
12X
PUBLICATION SCHEDULE
1ST QUARTER
(WINTER ISSUE)
DEADLINES:
• Ad Space Reservation: 1/6/23
• Advertising Material: 1/16/23
• Publishes: January 30th
• Published in the 2/1 GAWDA Connection plus printed copies mailed to members.
FEATURES:
• Cover Story: Annual Industry Outlook Issue – Distributor and Supplier members discussing emerging trends and expectations for their companies in the industry in 2023
• Introducing the GAWDA Board of Directors
3RD QUARTER
(SUMMER ISSUE)
DEADLINES:
• Ad Space Reservation: 6/2/23
• Advertising Material: 6/16/23
• Publishes: July 1st • Published in the 7/1 Connection.
FEATURES: • Cover Story: Celebrating Milestone Anniversaries • Member Profile of a GAWDA Distributor Celebrating a Milestone Anniversary in 2023 • SMC Recap
2ND QUARTER (SPRING
ISSUE)
DEADLINES:
• Ad Space Reservation: 3/13/23
• Advertising Material: 3/27/23
• Publishes: April 15th
• Debuted in the SMC Preview Connection plus print copies at SMC and mailed to each member prior to SMC.
FEATURES:
• Cover Story: Spring Management Conference Preview
• SMC Speaker Articles Bonus Distribution at SMC May 6th-May 8th in Philadelphia, PA
4TH QUARTER (FALL ISSUE)
DEADLINES:
• Ad Space Reservation: 8/21/23
• Advertising Material: 9/1/23
• Publishes: September 15th
• Published digitally in the 9/15 Connection.
FEATURES:
• Cover Story: GAWDA Annual Convention Preview
• Digital Marketing Strategies
• Reflection from GAWDA President on Year in Office
Bonus Distribution at the AC October 2nd-5th in Hawaii
PAGE 5 | WWW.GAWDAMEDIA.COM • PH: 315-445-2347
READ Q1 2022 READ
Q2 2022
READ Q3 2022 READ
Q4 2022
WGT CIRCULATION: 2,000 PRINTED + 818 AVERAGE UNIQUE E-READERS EACH ISSUE.
Welding and Gases Today is printed and mailed to 2,000 Owners, EVP’s and VP’s of 275 Distributorships and 230 supplier member companies. Q2 and Q4 have bonus distribution of 250 copies at the Spring Management Conference and Annual Convention.
PRINT AD SIZES
2 Page Spread 16.5” x 11” 15.25” x 10” 16.75” x 11.25” Full Page 8.25” x 11” 7” x 10” 8.5” x 11.25”
2/3 Page Vertical 4.5” x 10”
1/2 Page Island 4.5” x 7.5”
1/2 Page Horizontal 7” x 4.875”
1/2 Page Vertical 3.375” x 10”
1/3 Page Square 4.5” x 4.875”
1/3 Page Vertical 2.125” x 10”
1/3 Page Horizontal 7” x 3.425”
1/4 Page 3.375” x 4.875”
important images and text must stay within live area. No text near the trim or bleed zones.
Special requests
For right-hand page, far forward, multiple page rates, assistance composing an adver torial or other special requests, consult your Relationship Manager. Ad copy and imagery for bleed ads MUST remain within live area dimensions.
| PAGE 6 MAGAZINE SPECS
PH: 315-445-2347 • WWW.GAWDAMEDIA.COM
Ad Size Dimensions (Trim) Live Area Dimensions With Bleed*
Best Newsletter or Trade Publication
Press Club
AWARDS •
Syracuse
| 2019, 2020, 2021 • Bronze “AZBEE” Award of Excellence; Magazine Redesign; American Society of Business Publication Editors (ASPBE) | 2018 • Special Interest Print Media; Magazine Syracuse Press Club | 2017
PAGE 7 | WWW.GAWDAMEDIA.COM • PH: 315-445-2347 Average E-Reader Views: 933 Average Time Spent: 8:40 Total Time Spent reading each e-reader issue: 108.39 HOURS! ENHANCED E-READER FEATURES • Advertisements are linked to website OR video embedded. • Links help advertiser SEO • Share stories directly from the E-Reader when your company is highlighted in the issue. READ WGT ON ISSUU MAGAZINE SPECS WE HELP WITH AD CREATION for no additional cost other than ad placement In today’s demanding marketplace, win the battle for success and profit with KAPLAN Industries as your wingman. A full cylinder arsenal to meet your needs. Industrial,Acetylene, CALL SIGN – KAPLAN | 800-257-8299 THE TOP GUN OF CYLINDERS
• WWW.GAWDAMEDIA.COM | PAGE 8 MAGAZINE RATES
AD
1x Rate 4x Rate 6x Rate 9x Rate 12x+ Rate
Page Spread
Full Page
Full Page
Page
Page
Page
Band
OUTSERTS (must be run in conjunction with 1/2 page or larger inside the magazine.) 1 Sided $2,000 2 Sided $2,500 4 Pages $3,500 8 Pages (stitched) $4,500 Half Page on mailing address sheet. *One per issue ask for avialability $2855
your story in your own words. We will lay out the advertorial into a PDF suitable for hand-out, mailing, and posting on your website. See an example from Q2
here Scott Kaltrider Chair Seasoned senior executive with 35+ years of experience in the industrial gas industry with 20+ years of managing broad spectrum of businesses with direct P&L accountablility including former President of Praxair Distribution Inc. Business managed ranged in size from $20MM-$2Bn in annual revenue. Rob D’Alessandro Vice Chair Former owner of third generation independent distributor in New Jersey. Grew his distributorship to >$225M in annual revenue through acquisitions and creative joint venture arrangements, Reach out to any Meritus representatives to hear more about our mission. DECADES OF DIVERSIFIED INDUSTRY EXPERIENCE. Four of our most involved board members bring decades of diversified industry experience. We are focused on attracting more like-minded individuals who will bring value, ultimately benefitting all Meritus stakeholders Bill Visintainer President Atlas Welding Supply Co. Over decade working for major compressed gas company. Owned and operated compressed gas distributorship in Alabama for 13 years. Served as GAWDA President 2015-2016. Partnered with Meritus to leverage his expertise globally rather than regionally, diversifying his portfolio while bene tting from Meritus’ growth. Ashley Madray President Gas Innovations Started Gas Innovations as partner in 2002 with the goal to create a wholesale company to supply the industrial gas industry with hydrocarbons and related products, packages and services. Gas Innovations is celebrating 20 years of exciting growth. Gas Innovations is widely regarded as the leading supplier of hydrocarbon gases in the US. LOOKING FOR THE RIGHT EXIT STRATEGY? We are building an exceptional national packaged gas company by assembling a federation of great businesses Set up 30 minute introductory call with Rob D’Alessandro to hear about all the different ways to partner with Meritus. THE MERITUS MODEL WHY PARTNER WITH US? OUR CURRENT PARTNERS INTERESTED IN PARTNERING? We support our portfolio partners with resources and expertise to grow and succeed Partners are o ered the opportunity to “roll over” portion of their sale proceeds in exchange for equity in Meritus on tax e cient basis Address ownership succession challenges and liquidity needs Partner with like-minded entrepreneurs Invest in larger, more diversified business Continue to operate your business, taking advantage of: robdalessandro@meritusgas.com ATLAS Support from industry experts, “on call advisors” Access to capital to accelerate growth and for acquisitions Enjoy best practice sharing with other successful portfolio companies No “Corporate” demands or compulsory rules Retain your employees and facilities 1. 2. 3. LOOKING FOR THE RIGHT EXIT STRATEGY? We are building an exceptional national packaged gas company by assembling a federation of great businesses Set up a 30 minute introductory call with Rob D’Alessandro to hear about all the different ways to partner with Meritus. THE MERITUS MODEL WHY PARTNER WITH US? OUR CURRENT PARTNERS INTERESTED IN PARTNERING? We support our portfolio partners with resources and expertise to grow and succeed Partners are o ered the opportunity to “roll over” a portion of their sale proceeds in exchange for equity in Meritus on tax e cient basis Address ownership succession challenges and liquidity needs Partner with like-minded entrepreneurs Invest in a larger, more diversified business Continue to operate your business, taking advantage of: robdalessandro@meritusgas.com ATLAS Support from industry experts, “on call advisors” Access to capital to accelerate growth and for acquisitions Enjoy best practice sharing with other successful portfolio companies No “Corporate” demands or compulsory rules Retain your employees and facilities 1. 2. 3. GROWING OUR FOOTPRINT & EQUITY VALUE FOR OUR SHAREHOLDERS Partner with us now! Looking for density partners Looking for platform partners LOOKING FOR THE RIGHT EXIT STRATEGY? company assembling THE MODEL WHY PARTNER WITH US? PARTNERING? portfolio partners ownership Continue operate advantage of: robdalessandro@meritusgas.com ATLAS industryexperts, “Corporate” LOOKING FOR THE RIGHT EXIT STRATEGY? We are building an exceptional national packaged gas company assembling a federation of great businesses Set up a 30 minute introductory call with Rob D’Alessandro to hear about all the different ways to partner with Meritus. THE MERITUS MODEL WHY PARTNER WITH US? OUR CURRENT PARTNERS INTERESTED IN PARTNERING? We support our portfolio partners with resources and expertise to grow and succeed Partners are o ered the opportunity to “roll over” a portion of their sale proceeds in exchange for equity in Meritus on tax e cient basis Address ownership succession challenges and liquidity needs Partner with like-minded entrepreneurs Invest in a larger, more diversified business Continue to operate your business, taking advantage of: robdalessandro@meritusgas.com ATLAS Support from industry experts, “on call advisors” Access to capital to accelerate growth and for acquisitions Enjoy best practice sharing with other successful portfolio companies No “Corporate” demands or compulsory rules Retain your employees and facilities 2. 3. We are building an exceptional national packaged gas company by assembling a federation of great businesses Set up a 30 minute introductory call with Rob D’Alessandro to hear about all the different ways to partner with Meritus. THE MERITUS MODEL WHY PARTNER WITH US? OUR CURRENT PARTNERS INTERESTED IN PARTNERING? We support our portfolio partners with resources and expertise to grow and succeed Partners are o ered the opportunity to “roll over” a portion of their sale proceeds in exchange for equity in Meritus on tax e cient basis Address ownership succession challenges and liquidity needs Partner with like-minded entrepreneurs Invest in a larger, more diversified business Continue to operate your business, taking advantage of: robdalessandro@meritusgas.com ATLAS SAFETY Support from industry experts, “on call advisors” Access to capital to accelerate growth and for acquisitions Enjoy best practice sharing with other successful portfolio companies No “Corporate” demands or compulsory rules Retain your employees and facilities 1. 2. 3. THE MERITUS MODEL INTERESTED IN PARTNERING? 1) Partner with like-minded entrepreneurs while continuing to run your own business 2) Address ownership succession challenges and liquidity needs 3) Invest in a larger, more diversified business 4) Take advantage of: Support from industry experts, “on call advisors” Access to capital to accelerate growth and for acquisitions • Enjoy best practice sharing with other successful federation members No “Corporate” demands or compulsory rules • Retain your employees and facilities WHY PARTNER WITH US? We are building an exceptional national packaged gas company by assembling a federation of great businesses lead by strong management teams We support our federation members with resources and expertise to accelerate growth and improve profitability Partners are offered the opportunity to "roll over" a portion of their sale proceeds in exchange for equity in Meritus on a tax efficient basis Setup a 30 minute introductory call with Rob D'Alessandro Call or Text: 973.886.7214 | Email: robdalessandro@meritusgas.com LOOKING FOR THE RIGHT EXIT STRATEGY? We are building an exceptional national packaged gas company by assembling a federation of great businesses Set up a 30 minute introductory call with Rob D’Alessandro to hear about all the different ways to partner with Meritus. THE MERITUS MODEL WHY PARTNER WITH US? OUR CURRENT PARTNERS INTERESTED IN PARTNERING? We support our portfolio partners with resources and expertise to grow and succeed Partners are o ered the opportunity to “roll over” a portion of their sale proceeds in exchange for equity in Meritus on tax cient basis Address ownership succession challenges and liquidity needs Partner with like-minded entrepreneurs Invest in a larger, more diversified business Continue to operate your business, taking advantage of: robdalessandro@meritusgas.com Support from industry experts, “on call advisors” Access to capital to accelerate growth and for acquisitions Enjoy best practice sharing with other successful portfolio companies No “Corporate” demands or compulsory rules Retain your employees and facilities 1. 2. 3. GROWING OUR FOOTPRINT & EQUITY VALUE FOR OUR SHAREHOLDERS Partner with us now! Looking for density partners Looking for platform partners LOOKING FOR THE RIGHT EXIT STRATEGY? company assembling THE MERITUS WHY PARTNER WITH US? PARTNERING? portfolio partners portion succession Continue to operate taking advantage of: robdalessandro@meritusgas.com ATLAS fromindustry capital sharing compulsory LOOKING FOR THE RIGHT EXIT STRATEGY? We are building an exceptional national packaged gas company by assembling a federation of great businesses Set up a 30 minute introductory call with Rob D’Alessandro to hear about all the different ways to partner with Meritus. THE MERITUS MODEL WHY PARTNER WITH US? OUR CURRENT PARTNERS INTERESTED IN PARTNERING? We support our portfolio partners with resources and expertise to grow and succeed Partners are o ered the opportunity to “roll over” portion of sale proceeds in exchange for equity in Meritus on tax e cient basis Address ownership succession challenges and liquidity needs Partner with like-minded entrepreneurs Invest in a larger, more diversified business Continue to operate your business, taking advantage of: robdalessandro@meritusgas.com Support from industry experts, “on call advisors” Access to capital to accelerate growth and for acquisitions Enjoy best practice sharing with other successful portfolio companies No “Corporate” demands or compulsory rules Retain your employees and facilities 1. 2. 3. LOOKING FOR THE RIGHT EXIT STRATEGY? We are building an exceptional national packaged gas company by assembling a federation of great businesses Set up a 30 minute introductory call with Rob D’Alessandro to hear about all the different ways to partner with Meritus. THE MERITUS MODEL WHY PARTNER WITH US? CURRENT PARTNERS INTERESTED IN PARTNERING? We support our portfolio partners with resources and expertise to grow and succeed Partners are o ered the opportunity to “roll over” a portion of their sale proceeds in exchange for equity in Meritus on tax e cient basis Address ownership succession challenges and liquidity needs Partner with like-minded entrepreneurs Invest in a larger, more diversified business Continue to operate your business, taking advantage of: robdalessandro@meritusgas.com ATLAS GASES SAFETY Support from industry experts, “on call advisors” Access to capital to accelerate growth and for acquisitions Enjoy best practice sharing with other successful portfolio companies No “Corporate” demands or compulsory rules Retain your employees and facilities 1. 2. 3. THE MERITUS MODEL INTERESTED IN PARTNERING? 1) Partner with like-minded entrepreneurs while continuing to run your own business 2) Address ownership succession challenges and liquidity needs 3) Invest in a larger, more diversified business 4) Take advantage of: • Support from industry experts, “on call advisors” Access to capital to accelerate growth and for acquisitions • Enjoy best practice sharing with other successful federation members No “Corporate” demands or rules • Retain your employees facilities WHY PARTNER WITH US? We are building an exceptional national packaged gas company by assembling a federation of great businesses lead by strong management teams We support our federation members with resources and expertise to accelerate growth and improve profitability Partners are offered the opportunity to "roll over" a portion of their sale proceeds in exchange for equity in Meritus on a tax efficient basis Setup a 30 minute introductory call with Rob D'Alessandro Call or Text: 973.886.7214 | Email: robdalessandro@meritusgas.com Coinvest and partner with us in building the industry’s only national independent gas distributor FOR THE RIGHT STRATEGY? We are an exceptional packaged gas company by assembling a federation of great a 30 minute introductory call Rob to hear about all the different ways to partner with Meritus. THE MODEL WHY PARTNER WITH US? OUR CURRENT PARTNERS INTERESTED IN PARTNERING? We support our portfolio partners resources and expertise to grow and succeed Partners are o ered the opportunity to “roll over” portion of their sale proceeds in exchange for equity in Meritus on tax cient basis Address ownership succession challenges and liquidity needs Partner with like-minded entrepreneurs Invest in larger, more diversified business Continue to operate your business, taking advantage of: robdalessandro@meritusgas.com ATLAS Support from industry experts, “on call advisors” Access to capital to accelerate growth and for acquisitions Enjoy best practice sharing with other successful portfolio companies No “Corporate” demands or compulsory rules Retain your employees and facilities 1. 2. 3. GROWING OUR FOOTPRINT & EQUITY VALUE FOR OUR SHAREHOLDERS Partner with us now! for density partners Looking for platform partners LOOKING FOR THE RIGHT EXIT STRATEGY? MERITUS MODEL WHY PARTNER WITH US? entrepreneurs business, taking advantage robdalessandro@meritusgas.com ATLAS Accessto compulsory LOOKING FOR THE RIGHT EXIT STRATEGY? We are building an exceptional national packaged gas company by a federation of great businesses Set up a 30 minute introductory call with Rob D’Alessandro to hear about all the different ways to partner with Meritus. THE MERITUS MODEL WHY PARTNER WITH US? OUR CURRENT PARTNERS INTERESTED IN PARTNERING? We support our portfolio partners with resources and expertise to grow and succeed Partners are o ered the opportunity to “roll over” a portion of their sale proceeds in exchange for equity in Meritus on tax cient basis Address ownership succession challenges and liquidity needs Partner with like-minded entrepreneurs Invest in larger, more diversified business Continue to operate your business, taking advantage of: robdalessandro@meritusgas.com ATLAS SAFETY Support from industry experts, “on call advisors” Access to capital to accelerate growth and for acquisitions Enjoy best practice sharing with other successful portfolio No “Corporate” demands or compulsory rules Retain your employees and facilities 1. 2. 3. GROWING OUR FOOTPRINT & EQUITY VALUE FOR OUR SHAREHOLDERS Partner with us now! Looking for density partners Looking for platform partners LOOKING FOR THE RIGHT EXIT STRATEGY? building MERITUS MODEL WHY PARTNER WITH US? OUR Meritus business, taking robdalessandro@meritusgas.com ATLAS advisors” Access compulsory Select digital ads can be counted toward frequency to discount print rates. These include: Spotlight Ads, Newsletter Banner Ads, and Website Banner Ads.
PH: 315-445-2347
PRINT
RATES
2
$8,195 $7,420 $7,305 $7,135 $6,995 Advertorial:
$4,610 $4,065 $3,880 $3,780 $3,710
$4,610 $4,065 $3,880 $3,780 $3,710 2/3 Page $3,695 $3,155 $2,990 $2,970 $2,945 1/2
$3,085 $2,810 $2,675 $2,635 $2,590 1/3
$2,375 $2,055 $1,965 $1,935 $1,911 1/4
$2,180 $1,950 $1,810 $1,725 $1,710 Belly
$3000 ONE ADVERTISER PER ISSUE. ASK FOR AVAILABILITY.
ADVERTORIALS Tell
2018
The Membership Directory is the most extensive directory for our industry. It contains key contacts for all member companies, allowing members to communicate directly with those they are trying to reach at other GAWDA member companies.
• White Pages – Board of Directors, Committees, Past Presidents, and Regional Meeting Chairs.
• Red Pages – Contact info & logo for 270+ welding & gas supply distributorships • Blue Pages – Contact info for 230+ supplier companies • Yellow Pages – Geographical list of distributor branches and suppliers
PAGE 9 | WWW.GAWDAMEDIA.COM • PH: 315-445-2347 SPECIAL PUBLICATIONS MEMBERSHIP DIRECTORY MEMBERSHIP DIRECTORY gawda.org | gawdamedia.com buyersguide.gawdamedia.com 2022 /2023
DIRECTORY
•
•
MEMBERSHIP
DEADLINES: • Ad Space Reservation – 5/15/23
Advertising Material – 5/29/23
Publishes - June 15th
•
•
•
•
PRICING:
Full Page $4065
Half Page $2810 ( Horizontal/Vertivcal )
Quarter Page $1950
Business Card $700 | 3.375” x 2.3” • Double Business Card $1300 | 7” x 2.3” or 3.375” x 5” • Distribution: each member company receives at least one copy of the printed membership directory and the digital PDF is sent to member companies upon request.
SPECIAL PUBLICATIONS BUYERS GUIDE KEY FEATURES
A self-service communication platform for GAWDA Members.
buyersguide.gawdamedia.com
CLASSIFIEDS
EVENTS
Post industry events: • Classes
LISTINGS
All GAWDA supplier members have a listing. Listings are displayed in order of sponsorship status. Sponsorship details can be found on page 2.
CATEGORIES
List more categories to boost your listing views. Consider including a logo and description for branding on summary results pages while users are exploring categories.
ARTICLES
Articles are posted in the weekly newsletter as well as inside your company listing. The article will live on the online Buyers Guide for 1 year.
• Message from company leadership
• New Product Announcements
• Case Studies
• Product Demos (virtual or in person)
REPORTING
Each month you receive a report for listing traffic. Summary stats are how many times your listing summary was seen. Listing summary can be seen when a category is searched.
Detail stats are when someone clicks on your listing and views the content within the listing detail page.
What is listing summary?
What is listing detail?
• Contact Info, Articles, Company Description, Photos, Videos, Catalogs, and more.
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• WWW.GAWDAMEDIA.COM | PAGE 10
• Catalog Release • Milestone Celebrations • General Promotion
• Used Equipment • Storage Space • Offer Deals • Excess Inventory • Other
• Podcasts • Training • Webinars
BUYERS GUIDE SPONSORSHIP PRICING/DETAILS
PLATINUM
$4,610 GOLD $3,085
Full Page Ad
Full Page Company Profile
90 word description – show text ad and logo
Logo on Thank you
Platinum Sponsor Page - see page 5 of 2019 BG
10 Categories 20 pictures/videos
Buying Group Badges
Key Contacts - photos, phone, email
Half Page Ad
Logo + 60 word description
Logo on Thank you Gold Sponsor Page - see page 5 of 2019 BG
SILVER $2,180
PRINT
Quarter Page Ad Logo + 30 word description Logo on Thank you Sil ver Sponsor Page - see page 5 of 2019 BG
ONLINE LISTING
BRONZE $650 BASIC
Complimentary with GAW DA Membership
Logo + 30 word description
Logo on Thank you Bronze Sponsor Page - see page 5 of 2019 BG
Company Name, Address, Website, Phone #, POC Email.
Supplier Articles (12) Events Classifieds Discussions
Supplier Catalog Library
6 Categories
Up to 15 pictures/vid eos
Buying Group Badges
Key Contacts - photos, phone, email
4 Categories Up to 10 pictures/ videos
Buying Group Badges
Key Contacts - photos, phone, email
ACCESS TO THESE TABS ONLINE
Supplier Articles (9) Events Classifieds Discussions
Supplier Catalog Library
728 x 90 mobile banner for 3 months online buyers guide. ($1200 Value)
ANNUAL Billing Only
320 x 100 mobile ban ner for 2 months online buyers guide. ($500 Value)
for Buyers Guide Sponsorships. Companies are displayed in order of their status (Platinum, Gold, Silver, Bronze, then Basic) at buyersguide.gawdamedia.com
Supplier Articles (6) Events Classifieds Discussions
BONUS
320 x 100 mobile ban ner for 1 month online buyers guide. ($250 Value)
2 Categories
Up to 5 pictures/videos
Key Contacts - photos, phone, email 1 Category
Supplier Articles (2) Discussions —
PAGE 11 | WWW.GAWDAMEDIA.COM •
PH: 315-445-2347
SPECIAL
PUBLICATIONS
BUYER’S GUIDE buyersguide.gawdamedia.com 2023 240 SUPPLIER PARTNERS To Grow Welding and Gas Distributorships VIEW THE 2022 BUYERS GUIDE
PH: 315-445-2347 • WWW.GAWDAMEDIA.COM | PAGE 12 WEBSITE ADS GAWDAMEDIA.COM \ BUYERSGUIDE.GAWDAMEDIA.COM DIGITAL AD RATES Size Monthly Leaderboard and footer: 728x 90 $420 Mobile Banner: 320 x 100 $265 Square Banner 250 x 250 $265 Skyscraper: 160 x 600 $210 AD EXAMPLES AD EXAMPLES AD EXAMPLES
* Also includes logo and 40-word teaser at top of e-mail NEWSLETTER ADS GAWDA CONNECTION 4
1 CONNECTION SPOTLIGHT ADS
Promote your company by being the exclusive presenting supplier of the newsletter! You have the opportunity to include a link to:
A photo gallery
Case study
Success story
Product promotion
Sponsored content article
new
Other content of your choice
This includes a product showcase, statistical reportingtotal opens and how many clicks.
Banner Image Size: 600x300 pixels.
Logo Size: 200 pixels wide. One per issue.
2 CONNECTION BANNER ADS
These Banner Ads show up in the GAWDA Connection. This includes a product showcase, statistical reportingtotal opens and how many clicks.
3 PRODUCT SHOWCASE
Show off a specific product or service in the new product showcase section of the GAWDA Connection. Posted for 1 month in the online Buyers Guide.
4 FEATURE CATALOG
SPOTLIGHT TEASER 1 2 3 CONNECTION STATS INDUSTRY AVERAGE OPEN RATE IS 11% • 4,500+ Subscribers • Avg open rate: 38% • Avg unique opens: 1,555
PAGE 13 | WWW.GAWDAMEDIA.COM • PH: 315-445-2347 SPOTLIGHT BANNER 600 X 300 GAWDA
Pixels 1 banner 4 banners 6 banners 9 banners 12 banners Horizontal Spotlight Ad* 24 available per year 600 X 300 $2,500 Banner Ad 120 available per year 600 X 150 $1,600 $3,990 $5,040 $6,145 $6,930 Product Showcase 250 X 250 $1,050 $2,730 $3,150 $3,780 $4,410 Feature Catalog PDF $550
CONNECTION NEWSLETTER
•
•
•
•
–
•
•
VIEW A GAWDA CONNECTION E-MAIL
See more information on page PRODUCT SHOWCASE
PH: 315-445-2347 • WWW.GAWDAMEDIA.COM | PAGE 14 _________ ________ COMMERCIALS • 15 SECOND $790 or 5 for $3150 • 30 SECOND $1050 or 5 for $4200 OPTIONS INCLUDE: • Video clip submitted to us • Have the broadcaster show an image and read your commercial. • 15 seconds: approximately 30-40 words • 30 seconds: approximately 60-80 words GREAT FOR: • New Product Announcements • Company Branding A pack of 4 to 6 is recommended to campaign throughout a series of episodes. 3 MINUTE SUPPLIER INTERVIEW $2625 *PREMIER POSITION* ONE PER EPISODE Three minute all-eyes-on segment that gives the opportunity to discuss your business our news anchor, Steve. He asks engaging questions to showcase your company in an authentic & high impact manner. TWO GREAT WAYS TO ADVERTISE Special Offer Save 30% on your advertisement when you purchase a print ad in Welding and Gases Today! Check Out All GAWDA TV Episodes Here! Book your commercial spots for Season 3 of GAWDA TV in 2023! Spots are first come first served including the order they appear in the episodes. New episodes released each month on the 15th
DIRECTORY LISTINGS
DIRECTORY LISTINGS IN 38 BUSINESS DIRECTORIES
Getting your business listed across the internet is the best way to attract new customers and increase your revenue.
No matter what you offer, potential customers are looking for it online. Are they finding you? Inaccurate listings lead to missed opportunities.
REVIEW MANAGEMENT
Manage your online reputation and make sure you look good in your customer’s eyes. Use the Dashboard Hub to monitor all reviews, respond to them in real time and stay on top of your online reputation.
ACCESS ALL REVIEWS FROM ALL PLATFORMS ON ONE PAGE
• Track total reviews and overall ranking
• View an evolution of your overall ranking over time
• Respond to reviews on multiple platforms (Google, Facebook, etc.) from one location
SERVICES
GAWDA MEDIA STAFF CAN HELP MANAGE YOUR ONLINE LISTINGS
$75/hr. Contact Timh@gawdamedia.com for more information.
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PAGE 15 | WWW.GAWDAMEDIA.COM • PH: 315-445-2347
LISTINGS MANAGEMENT
PH: 315-445-2347 • WWW.GAWDAMEDIA.COM | PAGE 16 SUPPLIER CATALOG LIBRARY LET US PROMOTE YOUR COMPANY CATALOG - $550/YEAR Let us host your company catalog on GAWDA Media’s supplier catalog library. • Easy Click Through Professional Catalog • Easier File Transfer To Clients • Bring More Views To Your Print Catalog • Featured In One Gawda Connection Newsletter Per Year WE PROVIDE YEARLY STATISTICS: • Impressions • Reads + Total Read Time • Link Click Throughs • Individual Page Statistics (Impressions, Reads, etc.) • Devices Used To View Your Catalog (Desktop/Mobile) • Where In The World Your Readers Are Check Out The Supplier Catalog Library Here!
PAGE 17 | WWW.GAWDAMEDIA.COM • PH: 315-445-2347 Let’s get so c ial! SUBSCRIBE Subscribe for yourself or your team by visiting: https://bit.ly/GAWDAConnection Sign up for GAWDA’s Member Newsletter and stay updated on the latest from GAWDA and news about Members. Published on the 1st and 15th of each month. gawdamedia.com | buyersguide.gawdamedia.com /GAWDAMEDIA @GAWDAMEDIA @GAWDAMEDIA GAWDATV /company/gawdamedia
