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tyle Theory, Southeast Asia’s largest online subscription based designer fashion rental service, will officially unveil its first permanent retail store on 18 October to offer a more sustainable option for fashion-hungry shoppers craving instant gratification. Launched in 2016 as a solution for changing the way people consume fashion, Style Theory provides consumers with an infinite and sustainable wardrobe where renting and sharing clothes is celebrated as the norm with over 50,000 designer apparel and 2,000 designer bags to choose from on the app anytime, anywhere. 37
As the conversation around the textile product industry and fast fashion’s negative environmental impacts gain momentum, Style Theory leads the way in making sustainable living more accessible by bringing the fashion rental experience to life in a physical space, encouraging more consumers to embrace renting and kick overconsumption habits. The new store will help first-timers get even more out of their subscription, providing over 300 apparel pieces and 30 designer bags in a location where customers can see, touch, try and immediately rent products – including casual everyday pieces, formal business
GAYA MAGA ZINE. COM
