GayWhistler’s WinterPRIDE Sponsorship
WinterPRIDE
is celebrating its 18th anniversary March 1-8, 2010 and you are invited to be part of this
exciting festival. WinterPRIDE is one of the world’s leading mountain festivals that celebrates diversity and has been named the Number One Gay Ski Week by the editors of PlanetOUT / Gay.com as well as the Number One Lesbian welcoming Ski Week’s by the editors at Out Traveler. Both designations are very important and celebrated accomplishments that have given the festival the opportunity to welcome the world immediately preceding the 2010 Winter Olympic Games in the host mountain destination of Whistler, Canada.
About Our Attendees GayWhistler in-resort & online customer surveys]
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85% Male 15% Female 73% within 25-45 age range, 72% 36+ Above average household incomes: 44% make over $100,000/year, 28% make $60,000 - $99,999/year Take 5.7 vacations per year 41% intend to return for (47% undecided) WinterPRIDE/GayWhistler Ski Week 2010 40% are from the US, 35% from Canada and 25% International 33% of attendees booked their 2008 vacation online Attendance for the festival has been steady at 2,800+ for the last three years 45% WinterPRIDE guests stay 7+ nights, 17% stayed 3 or less nights
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Average 4.5 Million Hits per year with the strongest months being Dec thru to March (our core season) with an average of 600,000 hits/month in the peak. Our guests spend an average of 3.45 minutes on the site View 2.45 pages The Bounce rate is on average around 45.13% Our Top TEN countries in order are: USA 39%, Canada 21%, UK 4.3%, Germany 3.2%, Australia 2.9%, China, Japan, Mexico, France, Spain 48% of our visitors use Internet Explorer, 30.7% use Firefox, 14.8% use Safari, 4% use Google Chrome
Program Guide Full color pocket size program guide tells our guests everything they need to know about their WinterPRIDE Experience. z To maximize on our Olympic year the program guides will be in circulation starting in December. Therefore the shelf life will be a full FOUR (4) months. z Booking Deadline is September 1st, 2009 z Artwork Due October 1st, 2009 z Street Delivery December 15th, 2009 z Expected circulation 10,000 copies
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PRIDE House at the 2010 Olympic & Paralympic Winter Games The Olympic and Paralympic Winter Games are coming to Whistler and for the first time in Olympic history there will be a venue available to our Gay & Lesbian athletes, coaches, family, friends and allies. A venue we call – PRIDE House. Pride House is located in the centre of Whistler Village at the award winning boutique hotel of Pan Pacific Whistler Village Centre. We will have our own entrance from the village into PRIDE House plus access from the hotel. PRIDE House will be a hip lounge space with a cocktail bar with TV monitors to watch the Olympics, hang out, trade pins, a media area to do interviews, and a venue to just have fun. PRIDE House will be designed with the core values of celebrating authenticity, diversity and inclusiveness. PRIDE House will be open from February 8th through to March 28th. The hours of operation is scheduled from 10AM to 10PM daily. (Subject to Change) Branding of the PRIDE House is restricted within the venue itself due to the official Olympic host mountain city regulations.
2009 Presenting Sponsor $50,000 /year Sponsor HOSTING Perks: SEVEN (7) Complimentary Room Nights at official GayWhistler Hotel 2 x 5-Day Ski Passes for Whistler/Blackcomb FOUR (4) Full Week VIP WinterPRIDE Passes FOUR (4) Women’s Party Passes TEN (10) Extended Weekend Passes
Sponsor BRANDING / MARKETING Perks: Exclusive company for GayWhistler: 2010, 2011, 2012. 1st right to renew for 2013 based on negotiated rate. Word mark on all collateral of “GayWhistler’s WinterPRIDE presented by COMPANY” Exclusive Branding of the 2010 Pride House during the Olympics in Whistler Exclusive Category Branding of Festival Stage and all Pride event stages Exclusive Category Branding of Volunteer Appreciation Party Free booth or table at all or all WinterPRIDE events Sampling rights at festivals* On-site brochure placement at one (1) specific pride event Logo prominently placed on official GayWhistler event posters and printed collateral (5M+ Impressions) Logo prominently placed on website with link until June 2012 Logo on official GayWhistler volunteer t-shirts Logo prominently placed on GayWhistler newsletter (80,000+ impressions) FIVE (5) Featured Sponsor Promo (100 words) in eNewsletter throughout each year Logo prominently placed on WinterPRIDE Program Guide (10,000 copies) Logo prominently placed on WinterPRIDE ID badges (2,000 ids) Logo included in Printed Ads & Collateral for GayWhistler (5M+ impressions) Logo in ads thanking official pride sponsors (50,000 impressions) First right of swag bag gift for VIPs Full page ad in official pride guide back cover (10,000 copies) Logo and/or Large Banner at all official events (maximum size 4x12) Sponsor Certificate of Appreciation Full use of GayWhistler logo and WinterPRIDE logo Post analysis of festival and event * some restrictions may apply
2009 Gold Sponsor $35,000 Sponsor HOSTING Perks: THREE (3) Complimentary Room Nights at official GayWhistler Hotel 2 x 2-Day Ski Passes for Whistler/Blackcomb TWO (2) Full Week VIP WinterPRIDE Passes TWO (2) Women’s Party Passes FIVE (5) Extended Weekend Passes
Sponsor BRANDING / MARKETING Perks: Logo placed on official WinterPRIDE Event Posters and printed collateral Collateral presences at PRIDE House Logo on all WinterPRIDE Official Event Banners Logo placed on website with link until June 2010 Logo on GayWhistler newsletter THREE (3) Featured Sponsor Promo (100 words) in eNewsleter throughout each year Logo placed on WinterPRIDE Program Guide (10,000 copies) Full page color ad in the official WinterPRIDE Program Guide (10,000 copies) Logo placed on WinterPRIDE ID Badges (2,000 ids) Logo included in Printed Ads & Collateral for GayWhistler (5M+ impressions) Logo in ads thanking official pride sponsors (50,000 impressions) Table / Booth at the Welcome Reception Sampling Rights at Festival* Medium Banner at Parade viewing area & all official events (maximum size 3x9) Sponsor Certificate of Appreciation Full use of GayWhistler logo and WinterPRIDE logo Post analysis of festival and event
* some restrictions may apply
2009 Silver Sponsor $20,000 Sponsor HOSTING Perks: THREE (3) Sponsor Room Nights at official GayWhistler Hotel at an additional charge of $175/night7 2 x 2-Day Ski Passes for Whistler/Blackcomb at an additional charge of $60/day/person7 FIVE (5) complimentary Extended Weekend WinterPRIDE Passes
Sponsor BRANDING / MARKETING Perks: Logo placed on official WinterPRIDE Event Posters and printed collateral Logo on all WinterPRIDE Official Event Banners Logo placed on website with link until June 2010 Logo on GayWhistler newsletter ONE (1) Featured Sponsor Promo (100 words) in eNewsleter throughout each year ½ Page Full Color Ad in the official program guide (10,000 copies) Logo placed on WinterPRIDE Program Guide (10,000 copies) Logo placed on WinterPRIDE ID Badges (2,000 passes) Logo in ads thanking official pride sponsors Table / Booth at the Welcome Reception Sampling Rights at Festival* Medium Banner at Parade viewing area & all official events (maximum size 3x9) Sponsor Certificate of Appreciation Full use of GayWhistler logo and WinterPRIDE logo Post analysis of festival and event
7 taxes are additional * some restrictions may apply
2009 Bronze Sponsor $5,000 Sponsor HOSTING Perks: THREE (3) Sponsor Room Nights at official GayWhistler Hotel at an additional charge of $175/night7 2 x 2-Day Ski Passes for Whistler/Blackcomb at an additional charge of $60/day/person7 TWO (2) complimentary Extended Weekend WinterPRIDE Passes
Sponsor BRANDING / MARKETING Perks: Logo placed on website with link until June 2010 Logo on GayWhistler newsletter (80,000) Ÿ Page full color ad in the official program guide (10,000 copies) Logo placed on WinterPRIDE Program Guide (10,000 copies) Logo in ads thanking official pride sponsors (50,000 impressions) Logo placed on WinterPRIDE ID Badges (2,000 id’s) Medium Banner at Parade viewing area & all official events (maximum size 3x9) Sponsor Certificate of Appreciation Full use of GayWhistler logo and WinterPRIDE logo Post analysis of festival and event
7 taxes are additional * some restrictions may apply
2009 Friend Sponsor $3,000 Sponsor HOSTING Perks: THREE (3) Sponsor Room Nights at official GayWhistler Hotel at an additional charge of $175/night7 2 x 2-Day Ski Passes for Whistler/Blackcomb at an additional charge of $60/day/person7 FOUR (4) complimentary MountainTOP Party Passes
Sponsor BRANDING / MARKETING Perks: Logo placed on website with link until June 2010 Logo on GayWhistler newsletter (80,000) Logo placed on WinterPRIDE Program Guide (10,000 copies) Logo in ads thanking official pride sponsors (50,000 impressions) Sponsor Certificate of Appreciation Full use of GayWhistler logo and WinterPRIDE logo
7 taxes are additional * some restrictions may apply
2009 Community Sponsor $1,000 Sponsor HOSTING Perks: THREE (3) Sponsor Room Nights at official GayWhistler Hotel at an additional charge of $175/night7 2 x 2-Day Ski Passes for Whistler/Blackcomb at an additional charge of $60/day/person7 TWO (2) complimentary MountainTOP Party Passes
Sponsor BRANDING / MARKETING Perks: Logo placed on website with link until June 2010 Logo on GayWhistler newsletter (80,000) Logo placed on WinterPRIDE Program Guide (10,000 copies) Logo in ads thanking official pride sponsors (50,000 impressions) Full use of GayWhistler logo and WinterPRIDE logo
7 taxes are additional * some restrictions may apply
Sponsorship A La Carte Menu
Après Ski Sponsor……..$2000/event7 Evening Event Sponsor..$3000/event7 Welcome Bag Inserts…..$1000 Welcome Table/Booth….$300 Product Sampling……….$1500/event eNewsletter Feature…….$500/month Web banner………………$300/month Web editorial……………..$1500/months ¼ Page Ad………………..$300 (10,000 print copies) 1/3 Page Ad………………$400 (10,000 print copies) ½ Page Ad………………..$600 (10,000 print copies) Full Page Ad……………...$1000 (10,000 print copies) Back Cover Ad…………...$5000 (10,000 print copies)
‡ All rates are subject to applicable taxes, currently 5% GST
7 Starting from, key signature events at a premium
GayWhistler’s WinterPRIDE 2010 Corporate Sponsorship Agreement Business Name: ___________________________ Contact Name: ___________________________ Mailing Address: ___________________________ Website Address: ___________________________ Email: ___________________________ Phone Number: ___________________________ Fax Number: ___________________________ Please send the following materials to Dean Nelson at dean@gaywhistler.com: 1. High resolution logo 2. Web site address for link 3. Web banner size specifications (if applicable)
Please fax to: 501.643.9535 Alpenglow Productions Corporation (APC) 1025, 106-4368 Main Street Whistler, BC V0N 1B4 I/WE, ____________________________ HEREBY APPLY TO PARTICIPATE IN WINTERPRIDE WHISTLER 2010. I/WE HEREBY UNDERSTAND THAT THE ABOVE MENTIONED INFORMATION WILL BE INCLUDED IN THE DATABASE OF THE ORGANIZER AND CAN BE USED BY THE ORGANIZER FOR PROMOTIONAL PURPOSES. WE ACCEPT THAT THE ORGANIZER BEARS NO RESPONSIBILITY FOR ANY OMISSIONS. ______________________ ___________________________ Authorized Signature (date) Authorized Signature (date) APC / GayWhistler