WINTERPRIDE
2013
Sponsorship of GayWhistler’s WinterPRIDE 2013 Opportunities
BE PART OF THE MAGIC
EXCELLENT VALUE
HEALTHY MIX OF GUESTS
GayWhistler continues to be one of the leading Gay Ski Weeks in the world especially after hosting the 2010 Olympic Winter Games.
World class mountain resort offers a huge array of activities for both skier & non skier, for the foodies to the clubbers. Value hotels to luxury five diamond resorts.
WinterPRIDE has a fantastic mix of guests from the USA, Canada, and International. Primarily gay men, but growing women’s market with more programming.
[1]
Corporate 2013
SPONSORSHIP
GayWhistler’s WinterPRIDE: Celebrate 21 years of the annual Gay & Lesbian Ski Week 8 Days, 65 Events February 3-10, 2013
21 Years 3,000+ Guests 8 Days 65 Events
CELEBRATING 21 YEARS OF OUT ON THE SLOPES... Born out of activism in 1992 Whistler remembers its roots and continues to evolve and balance celebration with safe welcoming spaces for the LGBT community to come together from around the world.
HISTORY Whistler’s Gay Ski week was created in 1992 under protest when Colorado passed legislation (Amendment 2) which empowered the people to discriminate based on a person’s sexual orientation. The resort of Whistler welcomed guests from all over the world with open arms treating everyone with the same amount of respect and dignity regardless of sexual orientation or ski/snowboard preference. Whistler embraces diversity and celebrates inclusivity. Over the past 20 years the annual gay & lesbian ski week continues to evolve keeping the festival fresh, exciting and
relevant attracting on average 3,000+ guests annually. Over the past five years WinterPRIDE has included culinary, health & wellness, education and sports as part of the four festival pillars setting it apart from other similar events. The annual Pride event is also an important source of funding to our key charities including: Camp Moomba - a children’s camp for kids living with or effected by HIV/AIDS; Qmunity - BC’s Queer resource Centre and the Vancouver Pride Society. WinterPRIDE has become one of the largest and most popular Gay Ski events in the world.
[2] WinterPRIDE 2013 CORP Sponsorship
Whistler Village in Rainbows The Resort Municipality & Merchants display Rainbows to ensure the LGBT traveler feel welcomed.
The Destination
WINTERPRIDE
The world renown resort of Whistler is within a five-hour driving radius of more than 6.3 Million people and within easy driving distance of YVR - Vancouver International Airport, Canada’s second busiest, welcoming more than 16.2 Million passengers annually gives huge growth potential for the resort and festival. The resort’s unique purpose built pedestrian village and most accessible back country terrain gives visitors unlimited possibilities earning Whistler countless awards including: #1 Overall Resort - Skiing #1 Resort - FreeSkier #1 Best Place to Ski/Stay - Conde Nast Traveler (2012) #1 Gay Ski Week - PlanetOUT (2008) Award winning hotels including the Hilton Whistler Resort & Spa, Pan Pacific Whistler, and the Fairmont Chateau Whistler - all Conde Nast Gold Medal winners. Award winning Spas including the Four Seasons and the Scandinave Spa.
Festival Experience WinterPRIDE is known around the world as the friendly Gay & Lesbian Ski/Snowboard
week. Every day during the festival we lead complimentary ski/snowboard guiding over the 8,171 acres of pure skiing bliss by grouping like skier/riders with our trained guides to ensure everyone has a great time. This allows our guests to meet new people with similar passions and skill abilities in a safe and welcoming environment. Average skier visits for the entire resort is approximately 10,000 skiers/day. We offer designated group lunch daily both on the mountain for the skiers as well as in the resort for the non-skiers. One of our most popular activities is the infamous “Après Ski” where everyone comes together and recounts the day’s adventures! Each night we designate two restaurants for our Dine-Around where the WinterPRIDE guests can continue to socialize and plan the week ahead. After dinner we have our early evening dance club events with each night having a different theme all culminating to the grand finale dance party - Snowball on Saturday night. Other activities include: Culinary experiences, wellness retreats, dog sledding, inner tubing, luge, Nordic skiing, snowmobiling and more!
Après Ski #1 Social Event
WinterPRIDE Diversity Organized skiing and snowboarding, dog sledding, snowmobile tours, to world class social events from the Comedy Show, Pool Party, Après Ski and large weekend dance parties. There is something for everyone. - Bear, Leather, Fetish - Cowboy, Gender Bender - Women events - Culinary, Wellness, Spa
[3] WinterPRIDE 2013 CORP Sponsorship
Resort in Pride We work closely with our
have rainbow flags to show their support to the LGBT community. In annual surveys
resort partners in ensuring all stakeholders
the majority of Whistler
have diversity policies in
employees all agree that
place and practice year
WinterPRIDE is their
round rather than just for
favorite week of the year
the week.
- “Everyone is having a
You can expect to see Rainbow Banners
About Us
many of our business will
great time and in fabulous moods!” Majority of Whistler
down our main street, Village Gate Boulevard,
Hotels are “TAG
welcoming the world to
Approved / HRC
the resort as well as
Compliant.”
Alpenglow Productions Corp. GayWhistler Alpenglow Productions Corp. (APC) has been the executive producers of Whistler’s Gay Ski Week since 2006. In that time we have rebuilt the annual event to one of the leading and most popular Gay Ski events on the planet earning us the nod from PlanetOUT/Gay.com as the number one Gay Ski Week in the world (2008) and continue to be cited by editors and guests as one of the best ski weeks in the world.
ACTIVE IN THE COMMUNITY
Champion of Human (LGBT) Rights APC also produces various other events that are more specific in raising awareness on homophobia including: Mr. Gay Canada Competitions as well as producing the 2009 Mr. Gay World Competition. APC was the creator and founder of the first ever LGBT dedicated pavilion at a major sporting event - PRIDE house at the 2010 Olympic Winter Games. The goal of the pavilion was to raise awareness of homophobia within sport and to be a catalyst in making the sporting environment a safer place for LGBT athletes, coaches, trainers and fans. The result was PRIDE house was one of the most talked about news stories of the 2010 Olympics.
More than just Gay Ski Week 8,171 Acres of Pure skiing bliss
[4] WinterPRIDE 2013 CORP Sponsorship
Both Ken & Dean travel to various events to promote the annual Gay Ski Week, but as well as, work at breaking down the barriers to homophobia and supporting emerging prides.
The Producers: Ken Coolen - has over twenty years of experience in working with the the LGBT community in a leadership role. Ken has worked with Out on the Slopes, the annual AIDS Walk with the BCPWA, Starbuck’s Diversity Team, InterPride, and the Vancouver Pride Society (VPS) - for the past six years (3 years as President). Dean Nelson - has over seven years of experience in working with the LGBT community and over twenty years in management within the hospitality / tourism industry. Dean is an active member with Mr. Gay World, Travel Gay Canada, IGLTA, Vancouver Pride Society, InterPride, and GLISA Outgames to name a few.
Top Five Reasons to Support Pride 1. The LGBT community is fiercely loyal with over 46%
new products & services. We will work with your team to create
indicated that sponsorship of events was important in considering fresh, exciting and memorable branding opportunities 4. WinterPRIDE is about social sustainability and is a
buying products/services 2. Return On Your Investment 78% of businesses agreed that participation in events have a measurable impact on sales, brand loyalty & awareness 3. Unique brand activations and interaction at a leading Mountain Destination. The pedestrian village
world leader in championing LGBT rights. We work
of Whistler allows for incredible activations that will reach beyond just the festival and with over 2 Million winter visitors annually, Whistler has long been a “testing” ground for
GEOGRAPHIC INFORMATION
closely with our LGBT partners such as Travel Gay
Social Media leaders, brand loyal
Canada, IGLTA, GLISA Outgames, InterPride, CMI, CTC, Tourism BC, Tourism Whistler in providing safe and welcoming events for everyone. 5. To have fun with global leaders from around the world. 74.9% of
our guest make excess of $60,000/year 50.6% are in a leadership role and 84% vacation 3+ times/year.
DEMOGRAPHICS
ACTIVITY
SATISFACTION
HABITS
90% Men vs. 10% Women • Age range of 35 ~ 54 years of age account for 72% of visits • 53.9% of guests indicated they make $90,000+/ year
58.2% are Skiers, 25.2% are
• 71.1% are return guests • 45.9% have attended 4+ times • 84.4% indicated they were satisfied with the festival • 82.1% indicated they will return
Choice Drink: 62% wine 59% vodka 51% beer
•
[5] WinterPRIDE 2013 CORP Sponsorship
Snowboarders, 10.8% are Social Butterflies (here more for the social aspect)
Time Online: 47.1% - 6+hr/d 20.4% - 4hr/d 19.3% - 2hr/d
FESTIVAL MARKETING & PROMOTIONS
Extensive Print, Online, Electronic, TV, Radio, and Social Media festival campaign starting June 2011 thru to February 2012.
Media Partners Include:
Promo Partners Include: Mr. Gay World skiOUT! TFD Presents Big Roger Events Cherry Fund
Global TV for BC
Task Force - White Party
CityTV - Breakfast Television
Timberland Dance Society
RTown Media Network
Vancouver 2011 Outgames
OUTtv
GLISA.NA: Gay Lesbian Int’l Sports Assoc.
Over 10 Million Impressions
Here Media
Qmunity
Pink Banana - Gay Monde
Vancouver Pride Society
Spring/Summer 2011 - in market promotions with club cards & postcards Fall 2011 Start of Print & Online Campaign Dec-Jan Start of TV & Radio Campaign
Whistler Question
Pride Toronto
SGN - Seattle Gay News
InterPride
LOV Magazine
Sao Paulo Pride
V-Rag
GayCities
Outlooks
GayVan.com
GLOSS magazine San Francisco
Community Marketing
Xtra! WE - Westender QGuide Damron Spartacus Guide Fun Maps QGuide - Gay Travel Network NewAd - Poster Boards
30+ Million Marketing Impressions
[6] WinterPRIDE 2013 CORP Sponsorship
Destination Partners: Whistler Blackcomb Tourism Whistler Tourism Vancouver Tourism British Columbia Canadian Tourism Commission
Presenting Sponsor Sponsorship Deliverable: Minimum Cash Contribution Branding:
Presenting:
$50,000.00
Ski Week presented by Sponsor’s x name
Sponsorship Deliverable:
Presenting:
Opportunity to display and distribute promo materials at selected events
x
opportunity to host other special events
x
opportunity to contribute schwag x in VIP welcome bags; 300 units
Verbal Recognition at events
x
Electronic logo placement at events
x
Sponsor banner at events
x
Gobo Projections
x
logo inclusion on print advertising
x
logo inclusion on printed collateral material i.e post cards, etc.
x
logo included on all eNewsletters x 12/year
logo and hyper link included on home page
x
logo and hyper link included on sponsor page
x
Facebook inclusion Twitter inclusion Flickr inclusion You Tube inclusion
logo included on WP12 Festival Pass Banner ad on home page of GayWhistler.com; 300x300 pixels; 8 months Full page back cover ad in program guide
x
Logo inclusion on Thank you ad to sponsors and volunteers
x
logo on oďŹƒcial Volunteer T-Shirt
x
x
x
Brand Activation: 2 tables or 10x10 booth at Welcome Centre
x
10x10 booth space on Village Stroll from 10AM-5PM Feb. 3-9
x
Collateral Racking at Welcome Centre
x
2 tables or 10x10 booth at Welcome Party
x
1 table at Pool Party
x
1 table at Snowball
x
[7] WinterPRIDE 2013 CORP Sponsorship
opportunity to contribute schwag x in welcome bags; 1,500 units opportunity to contribute schwag x for ski program; 3,000 units Communication: 5 Featured eNews highlight; 100 x words + image
Sponsor Certificate of Appreciation
x x x x x
Festival Considerations: VIP full week event passes
6
VIP weekend event passes (ThurSat)
4 20
25% Discount event tickets and passes for employees Accommodations at host hotel: Aava Whistler Hotel
7 Nights
Host Hotel Sponsor Rate:
$199/nt
Gold Sponsor
Sponsorship Deliverable:
Gold:
opportunity to contribute schwag x in VIP welcome bags; 300 units
Sponsorship Deliverable: Minimum Cash Contribution Branding:
Gold: $20,000.00
Verbal Recognition at events
x
Electronic logo placement at events
x
Sponsor banner at events
x
Gobo Projections
x
logo inclusion on print advertising
x
logo inclusion on printed collateral material i.e post cards, etc.
x
logo and hyper link included on home page
x
logo and hyper link included on sponsor page
x
VIP full week event passes
4
x
VIP weekend event passes (ThurSat)
2
logo included on WP12 Festival Pass Banner ad on home page of GayWhistler.com; 300x300 pixels; 8 months
x
25% Discount event tickets and passes for employees
Full page ad in program guide
x
Logo inclusion on Thank you ad to sponsors and volunteers
x
logo on oďŹƒcial Volunteer T-Shirt
x
Brand Activation: 1 table at Welcome Centre 10x10 booth space on Village Stroll from 10AM-5PM Feb. 3-9
opportunity to contribute schwag x in welcome bags; 1,500 units opportunity to contribute schwag x for ski program; 3,000 units Communication: 3 featured eNews inclusions; 100 x words + 1 image logo included on all eNewsletters x 12/year Facebook inclusion Twitter inclusion Flickr inclusion You Tube inclusion Sponsor Certificate of Appreciation
x x x x x
Festival Considerations:
x x
Collateral Racking at Welcome Centre
x
1 table at Welcome Party
x
1 table at Snowball
x
Opportunity to display and distribute promo materials at selected events
x
opportunity to host other special events
x
[8] WinterPRIDE 2013 CORP Sponsorship
Accommodations at host hotel: Aava Whistler Hotel
15 3 Nights
Silver Sponsor
Sponsorship Deliverable: Festival Considerations: VIP full week event passes
2
VIP weekend event passes (ThurSat)
2
Sponsorship Deliverable: Minimum Cash Contribution Branding:
Silver: $10,000.00
Electronic logo placement at events
x
25% Discount event tickets and passes for employees
Sponsor banner at events
x
Gobo Projections
x
Accommodations at host hotel: Aava Whistler Hotel
logo inclusion on printed collateral material i.e post cards, etc.
x
logo and hyper link included on sponsor page
x
logo included on WP12 Festival Pass Banner ad on home page of GayWhistler.com; 300x300 pixels; 8 months Half page ad in program guide
x
Logo inclusion on Thank you ad to sponsors and volunteers Brand Activation: 1 table at Welcome Centre Collateral Racking at Welcome Centre 1 table at Welcome Party
x
x x
x x x
opportunity to contribute schwag x in VIP welcome bags; 300 units opportunity to contribute schwag x in welcome bags; 1,500 units opportunity to contribute schwag x for ski program; 3,000 units Communication: x 1 dedicated email blast for sponsor; 60 words + image logo included on all eNewsletters x 12/year Facebook inclusion Twitter inclusion Flickr inclusion You Tube inclusion Sponsor Certificate of Appreciation
x x x x x
[9] WinterPRIDE 2013 CORP Sponsorship
Silver:
10 $219/night
Bronze Sponsor Sponsorship Deliverable: Minimum Cash Contribution Branding:
Bronze: $5,000.00
Pride Partner Sponsor Sponsorship Deliverable: Minimum Cash Contribution Branding:
Partner: $2,500.00
Electronic logo placement at events
x
logo and hyper link included on sponsor page
x
logo and hyper link included on sponsor page
x
Logo inclusion on Thank you ad to sponsors and volunteers
x
Brand Activation:
logo included on WP12 Festival x Pass Quarter page ad in program guide x x Logo inclusion on Thank you ad to sponsors and volunteers
opportunity to contribute schwag x in welcome bags; 1,500 units Communication: logo included on all eNewsletters x 12/year
Brand Activation: Collateral Racking at Welcome Centre
x
Facebook inclusion
1 table at Welcome Party
x
Sponsor Certificate of Appreciation
x x
Festival Considerations:
opportunity to contribute schwag x in VIP welcome bags; 300 units
Snowball Dance Party
2
opportunity to contribute schwag x in welcome bags; 1,500 units
25% Discount event tickets and passes for employees
5
opportunity to contribute schwag x for ski program; 3,000 units Communication: x 1 dedicated email blast for sponsor; 60 words + image
Accommodations at host hotel: Aava Whistler Hotel
logo included on all eNewsletters x 12/year Facebook inclusion Twitter inclusion Sponsor Certificate of Appreciation
x x x
Festival Considerations: Snowball Dance Party
4
25% Discount event tickets and passes for employees
5
Accommodations at host hotel: Aava Whistler Hotel
$219/night
[10] WinterPRIDE 2013 CORP Sponsorship
$219/night
A LA Carte Sponsorship Sponsorship Deliverable: Branding:
A La Cart:
Specific Event Naming Rights
$2,500.00
Banner ad on home page of GayWhistler.com; 300x300 pixels; 8 months Full page back cover ad in program guide
$1,600.00
Full page ad in program guide
$1,000.00
Half page ad in program guide Quarter page ad in program guide Logo inclusion on Thank you ad to sponsors and volunteers Sponsor of Volunteer T-Shirt 200 units
$3,000.00
$600.00 $350.00 n/a $3,000.00
Brand Activation: 2 tables or 10x10 booth at Welcome Centre
$1,000.00
10x10 booth space on Village Stroll from 10AM-5PM Feb. 3-10
$2,500.00
10x10 booth space on Village Stroll from 10AM-5PM Feb. 8-10
$1,000.00
1 table at Welcome Centre Collateral Racking at Welcome Centre
$500.00 $150.00 $500.00
1 table at Welcome Party
$300.00
1 table at Pool Party
$300.00
1 table at Snowball
$300.00
Opportunity to display and distribute promo materials at selected events
$500.00
$1,500.00
opportunity to contribute schwag in VIP welcome bags; 300 units
$150.00
opportunity to contribute schwag in welcome bags; 1,500 units
$150.00
opportunity to contribute schwag for ski program; 3,000 units
$300.00
[11] WinterPRIDE 2013 CORP Sponsorship
A La Cart: $2,000.00
1 dedicated email blast for sponsor; 60 words + image
$300.00
Facebook inclusion Twitter inclusion Flickr inclusion You Tube inclusion Festival Considerations:
$150.00 $150.00 $150.00 $150.00
VIP full week event passes
$300.00
VIP weekend event passes (ThurSat)
$250.00
Après Ski Pass Tickets
$150.00
Comedy Show Tickets
$45.00
Furroious Bear Party Tickets
$45.00
Snowball Dance Party Tickets
$80.00
Accommodations at host hotel: Aava Whistler Hotel
$259.00
GayWhistler is happy to work with you in customizing a sponsorship package to fit your unique needs. Call us today at 604.288.7218 or email dean@gaywhistler.com to discuss how we can give you access to a very desirable niche market. Anything is possible.
2 tables or 10x10 booth at Welcome Party
opportunity to host other special events
Sponsorship Deliverable: OďŹƒcial WP11 Festival Lanyard; 1,500 units Communication:
GAYWHISTLER 2013 CORP SPONSORSHIP AGREEMENT Business Name: Contact Name: Mailing Address: City: Website Address:
Make Cheque Payable:
Email: Phone Number: Fax Number: Sponsorship Level
Notes:
✔ Choice:
Alpenglow Productions Corporation
Presenting $50,000 Gold $20,000 Silver $10,000 Bronze $5,000 Pride Partner $2,500
I/WE, _________________ HEREBY APPLY TO PARTICIPATE IN WinterPRIDE 2013. I/WE HEREBY UNDERSTAND THAT THE ABOVE MENTIONED INFORMATION WILL BE INCLUDED IN THE DATABASE OF THE ORGANIZER AND CAN BE USED BY THE ORGANIZER FOR PROMOTIONAL PURPOSES. WE ACCEPT THAT THE ORGANIZER BEARS NO RESPONSIBILITY FOR ANY OMISSIONS. * All rates quoted in Canadian Dollars, subject to 12% HST Tax The contents of this agreement are understood to be confidential, and may not be shared with any third party without the express written consent of all parties named herein. The validity of this agreement and any of its terms and conditions, as well as the rights and duties of the parties under this agreement shall be construed pursuant and in accordance with the laws of British Columbia, Canada. Signing this confirms that all parties have read and approved all the terms of this agreement.
______________________ Authorized Signature / Date
Participate & Engage We encourage our sponsors and partners to take an active role in the WinterPRIDE
___________________ GayWhistler Approval
Year Round Sponsorship Available Alpenglow Productions produces
festival. Logo placement is valuable
other events throughout the year and would
however, brand interaction has more impact
be happy to extended branding to these
and better brand retention. We would be
events as well.
happy to discuss how you can better
• Fall Wine Tours • Mr. Gay Canada (Vancouver 2013) • Mr. Gay World (Belgium 2013)
position your brand to get the most out of your sponsorship investment.
[12] WinterPRIDE 2013 CORP Sponsorship
ALPENGLOW PRODUCTIONS dba GayWhistler’s WinterPRIDE Suite 1025, 106-4368 Main St. Whistler, BC, V0N 1B4, CANADA T: 604.288.7218 F: 888.803.6345 E: dean@gaywhistler.com W: http://www.gaywhistler.com