WINTERPRIDE
2014
Sponsorship of GayWhistler’s WinterPRIDE 2014 Opportunities
BE PART OF THE MAGIC
EXCELLENT VALUE
HEALTHY MIX OF GUESTS
GayWhistler continues to be one of the leading Gay Ski Weeks in the world especially after hosting the 2010 Olympic Winter Games.
World class mountain resort offers a huge array of activities for both skier & non skier, for the foodies to the clubbers. Value hotels to luxury five diamond resorts.
WinterPRIDE has a fantastic mix of guests from the USA, Canada, and International. Primarily gay men, but growing women’s market with more programming.
[1]
Corporate 2014
SPONSORSHIP
GayWhistler’s WinterPRIDE: Celebrate 22 years of the annual Gay & Lesbian Ski Week 8 Days, 65 Events Jan.26-Feb.02, 2014
22 Years 3,000+ Guests 8 Days 65 Events
CELEBRATING 22 YEARS OF OUT ON THE SLOPES... Born out of activism in 1992 Whistler remembers its roots and continues to evolve and balance celebration with safe welcoming spaces for the LGBT community to come together from around the world.
HISTORY Whistler’s Gay Ski week was created in 1992 under protest when Colorado passed legislation (Amendment 2) which empowered the people to discriminate based on a person’s sexual orientation. The resort of Whistler welcomed guests from all over the world with open arms treating everyone with the same amount of respect and dignity regardless of sexual orientation or ski/snowboard preference. Whistler embraces diversity and celebrates inclusivity. Over the past 20 years the annual gay & lesbian ski week continues to evolve keeping the festival fresh, exciting and
relevant attracting on average 3,000+ guests annually from 26 nations. Over the past seven years WinterPRIDE has included culinary, health & wellness, education and sports as part of the four festival pillars setting it apart from other similar events. The annual Pride event is also an important source of funding to our key charities including: Rainbow Refugee; Qmunity - BC’s Queer resource Centre and the various non profit LGBT sports clubs. WinterPRIDE has become one of the largest and most popular Gay Ski events in the world. It was also the producer of the first Olympic Pride House during the 2010 Olympic & Paralympic Games in Vancouver/Whistler.
[2] WinterPRIDE 2014 CORP Sponsorship
Whistler Village in Rainbows WinterPRIDE contributes over $9Million dollars annually to the British Columbia economy.
The Destination
WINTERPRIDE
The world renown resort of Whistler is within a five-hour driving radius of more than 6.3 Million people and within easy driving distance of YVR - Vancouver International Airport, Canada’s second busiest, welcoming more than 16.2 Million passengers annually gives huge growth potential for the resort and festival. The resort’s unique purpose built pedestrian village and most accessible back country terrain gives visitors unlimited possibilities earning Whistler countless awards including: #1 Overall Resort - Skiing #1 Resort - FreeSkier #1 Best Place to Ski/Stay - Conde Nast Traveler (2012) #1 Gay Ski Week - PlanetOUT (2008) Award winning hotels including the Hilton Whistler Resort & Spa, Pan Pacific Whistler, and the Fairmont Chateau Whistler - all Conde Nast Gold Medal winners. Award winning Spas including the Four Seasons and the Scandinave Spa.
Festival Experience WinterPRIDE is known around the world as the friendly Gay & Lesbian Ski/Snowboard
week. Every day during the festival will lead complimentary ski/snowboard guiding over the 8,171 acres of pure skiing bliss by grouping like skier/riders with trained guides to ensure everyone has a great time. This allows festival guests to meet new people with similar passions and skill abilities in a safe and welcoming environment. Average skier visits for the entire resort is approximately 14,000 skiers/day. The festival offers designated group lunch daily both on the mountain for the skiers as well as in the resort for the non-skiers. One of the most popular activities is the infamous “Après Ski” where everyone comes together and recounts the day’s adventures! Each night there are two designated restaurants for the Dine-Out where the WinterPRIDE guests can continue to socialize and plan the week ahead. After dinner there is are early evening dance club events with each night having a different theme all culminating to the grand finale dance party - Snowball on Saturday night. Other activities include: Culinary experiences, wellness retreats, dog sledding, inner tubing, luge, Nordic skiing, snowmobiling and more!
28,500 people/day in Whistler 31%
Destination Visitors, 17% Regional Visitors, 52% Residents
WinterPRIDE Diversity Organized skiing and snowboarding, dog sledding, snowmobile tours, to world class social events from the Comedy Show, Pool Party, Après Ski and large weekend dance parties. There is something for everyone. - Bear, Leather, Fetish - Cowboy, Gender Bender - Women events - Culinary, Wellness, Spa
[3] WinterPRIDE 2014 CORP Sponsorship
Après Ski #1 Social Event
WinterPRIDE 2014
EVENT SUMMARY 22Years 26 Nations 3,000+ Guests 8 Days 65 Events
SNAP SHOT: KEY EVENTS Date:
Event:
Venue:
Capacity:
Saturday, Jan. 25th
Glitter
Club 560
1000
Sunday, Jan. 26th
Welcome Travel Expo
Hilton Whistler
500
Monday, Jan. 27th
Apres Ski
Buffalo Bill’s
500
Monday, Jan. 27th
Mix & Mingle Party
Savage Beagle
300
Tuesday, Jan. 28th
Apres Ski
GLC
500
Tuesday, Jan. 28th
500
Cowboy Party
Buffalo Bill’s
Wednesday, Jan. 29th
Apres Ski
Conference Centre
1000
Wednesday, Jan. 29th
Gender Bender Party
Garfinkel’s
500
Thursday, Jan. 30th
Apres Ski
Conference Centre
Thursday, Jan. 30th
Fashion Show
Conference Centre
500
Thursday, Jan. 30th
Pool Party
Meadow Park
300
Friday, Jan. 31st
Pride March
Skiers Plaza
300
Friday, Jan. 31st
Pride T-Dance
Conference Centre
1000
Friday, Jan. 31st
Furrocious
Conference Centre
1000
Friday, Jan. 31st
White Out
Garfinkel’s
500
Friday, Jan. 31st
Purrlesque
GLC
300
Saturday, Feb. 1st
Apres Ski
Conference Centre
1000
Saturday, Feb. 1st
Snowball 22
Conference Centre
1500
Saturday, Feb. 1st
WOW Party
GLC
300
- Daily Complimentary WinterPRIDE Ski/Snowboard guiding
[4] WinterPRIDE 2014 CORP Sponsorship
1000
GayWhistler’s WinterPRIDE: Celebrate 22 years of the annual Gay & Lesbian Ski Week 8 Days, 65 Events Jan.26-Feb.02, 2014
SPONSOR ACTIVATIONS
ACTIVE IN THE COMMUNITY
Sponsor logos would appear behind the DJ at various events mixed with graphics
There are many exciting activation opportunities at the festival. Some include: Waterproof wallets for the pool party Educational engagement Animated engagement like Alice Queen of Bubbles with 188 flutes of Bubbles on her dress Welcome Bags + Contesting Photo booth
More than just Gay Ski Week GayWhistler travels to various events to promote the annual WinterPRIDE Festival thereby giving some of the premium sponsors extra branding opportunities throughout the year.
[5] WinterPRIDE 2014 CORP Sponsorship
TOP 5 REASONS TO SUPPORT PRIDE 1. The LGBT community is fiercely loyal with over 46%
services. We will work with your team to create fresh, exciting
indicated that sponsorship of events was important in
and memorable branding opportunities 4. WinterPRIDE is about social sustainability and is a
considering buying products/services 2. Return On Your Investment 78% of
Social Media leaders, brand loyal
businesses agreed that participation in events have a measurable impact on sales, brand loyalty & awareness 3. Unique brand activations and interaction at
world leader in championing LGBT rights. We work closely with our LGBT partners such as Travel Gay Canada, IGLTA, GLISA Outgames, InterPride, CMI, CTC, Tourism BC, Tourism Whistler in providing safe and welcoming events for everyone. 5. To have fun with global
leaders from around the world. 74.9% of our guest make
a leading Mountain Destination. The pedestrian village of Whistler allows for incredible activations that will reach beyond
excess of $60,000/year 50.6% are in a leadership role and 84%
just the festival and with over 2 Million winter visitors annually,
vacation 3+ times/year.
Whistler has long been a “testing” ground for new products &
GEOGRAPHIC INFORMATION
DEMOGRAPHICS
ACTIVITY
SATISFACTION
HABITS
90% Men vs. 10% Women • Age range of 35 ~ 54 years of age account for 72% of visits • 53.9% of guests indicated they make $90,000+/ year
58.2% are Skiers, 25.2% are
• 71.1% are return guests • 45.9% have attended 4+ times • 84.4% indicated they were satisfied with the festival • 82.1% indicated they will return
Choice Drink: 62% wine 59% vodka 51% beer
•
Snowboarders, 10.8% are Social Butterflies (here more for the social aspect)
SOCIAL
MEDIA The LGBT community are active users on Social Media such as Instagram, 4Square, Twitter, Facebook, and Flickr. Brands with fun interactive brand engagement will get better results from guests sharing their experiences. Discuss with WinterPRIDE on how your brand can be engaged today!
[6] WinterPRIDE 2014 CORP Sponsorship
Time Online: 47.1% - 6+hr/d 20.4% - 4hr/d 19.3% - 2hr/d
FESTIVAL MARKETING & PROMOTIONS
Extensive Print, Online, Electronic, TV, Radio, and Social Media festival campaign starting June 2013 thru to February 2014.
Media Partners Include:
Promo Partners Include: Mr. Gay World skiOUT! Big Roger Events Task Force - White Party Timberland Dance Society
Global TV for BC
GLISA.NA: Gay Lesbian Int’l Sports Assoc.
CityTV - Breakfast Television
Qmunity
RTown Media Network
Vancouver Pride Society
OUTtv
Pride Toronto
Over 30 Million Impressions
Here Media
InterPride
Pink Banana - Gay Monde
Mr. Gay Hong Kong
Spring/Summer 2013 - in market promotions with club cards & postcards Fall 2013 Start of Print & Online Campaign Dec-Jan Start of TV & Radio Campaign
Whistler Question
GayCities
V-Rag
GayVan.com
Outlooks
Community Marketing
GLOSS magazine San Francisco Xtra! WE - Westender QGuide Damron Spartacus Guide Fun Maps QGuide - Gay Travel Network
30+ Million Marketing Impressions
[7] WinterPRIDE 2014 CORP Sponsorship
Destination Partners: Whistler Blackcomb Tourism Whistler Tourism Vancouver Tourism British Columbia Canadian Tourism Commission
Presenting Sponsor Sponsorship Deliverable: Minimum Cash Contribution Branding:
Presenting:
CA$50,000.00
Ski Week presented by Sponsor’s x name
Sponsorship Deliverable:
Presenting:
Opportunity to display and distribute promo materials at selected events
x
opportunity to host other special events
x
opportunity to contribute schwag x in VIP welcome bags; 300 units
Verbal Recognition at events
x
Electronic logo placement at events
x
Sponsor banner at events
x
Gobo Projections
x
logo inclusion on print advertising
x
logo inclusion on printed collateral material i.e post cards, etc.
x
logo included on all eNewsletters x 12/year
logo and hyper link included on home page
x
logo and hyper link included on sponsor page
x
Facebook inclusion Twitter inclusion Flickr inclusion You Tube inclusion
logo included on WP14 Festival Pass Banner ad on home page of GayWhistler.com; 300x300 pixels; 8 months Full page back cover ad in program guide
x
Logo inclusion on Thank you ad to sponsors and volunteers
x
logo on oďŹƒcial Volunteer T-Shirt
x
x
x
Brand Activation: 2 tables or 10x10 booth at Welcome Centre
x
10x10 booth space on Village Stroll from 10AM-5PM Jan. 26Feb. 02, 2014
x
Collateral Racking at Welcome Centre
x
2 tables or 10x10 booth at Welcome Party
x
1 table at Pool Party
x
1 table at Snowball
x
[8] WinterPRIDE 2014 CORP Sponsorship
opportunity to contribute schwag x in welcome bags; 1,500 units opportunity to contribute schwag x for ski program; 3,000 units Communication: 5 Featured eNews highlight; 100 x words + image
Sponsor Certificate of Appreciation
x x x x x
Festival Considerations: VIP full week event passes
6
VIP weekend event passes (ThurSat)
4 20
25% Discount event tickets and passes for employees Accommodations at host hotel: Aava Whistler Hotel
7 Nights
Host Hotel Sponsor Rate:
$199/nt
Gold Sponsor
Sponsorship Deliverable:
Gold:
opportunity to contribute schwag x in VIP welcome bags; 300 units
Sponsorship Deliverable: Minimum Cash Contribution Branding:
Gold: CA$20,000.00
Verbal Recognition at events
x
Electronic logo placement at events
x
Sponsor banner at events
x
Gobo Projections
x
logo inclusion on print advertising
x
logo inclusion on printed collateral material i.e post cards, etc.
x
logo and hyper link included on home page
x
logo and hyper link included on sponsor page
x
VIP full week event passes
4
x
VIP weekend event passes (ThurSat)
2
logo included on WP14 Festival Pass Banner ad on home page of GayWhistler.com; 300x300 pixels; 8 months
x
25% Discount event tickets and passes for employees
Full page ad in program guide
x
Logo inclusion on Thank you ad to sponsors and volunteers
x
logo on oďŹƒcial Volunteer T-Shirt
x
Brand Activation: 1 table at Welcome Centre 10x10 booth space on Village Stroll from 10AM-5PM Feb. 3-9
opportunity to contribute schwag x in welcome bags; 1,500 units opportunity to contribute schwag x for ski program; 3,000 units Communication: 3 featured eNews inclusions; 100 x words + 1 image logo included on all eNewsletters x 12/year Facebook inclusion Twitter inclusion Flickr inclusion You Tube inclusion Sponsor Certificate of Appreciation
x x x x x
Festival Considerations:
x x
Collateral Racking at Welcome Centre
x
1 table at Welcome Party
x
1 table at Snowball
x
Opportunity to display and distribute promo materials at selected events
x
opportunity to host other special events
x
[9] WinterPRIDE 2014 CORP Sponsorship
Accommodations at host hotel: Aava Whistler Hotel
15 3 Nights
Silver Sponsor Sponsorship Deliverable: Minimum Cash Contribution Branding:
Silver: CA$10,000.00
Electronic logo placement at events
x
Sponsor banner at events
x
Gobo Projections
x
logo inclusion on printed collateral material i.e post cards, etc.
x
logo and hyper link included on sponsor page
x
logo included on WP14 Festival Pass Banner ad on home page of GayWhistler.com; 300x300 pixels; 8 months Half page ad in program guide
x
Logo inclusion on Thank you ad to sponsors and volunteers Brand Activation: 1 table at Welcome Centre Collateral Racking at Welcome Centre 1 table at Welcome Party
x
x x
x x x
opportunity to contribute schwag x in VIP welcome bags; 300 units opportunity to contribute schwag x in welcome bags; 1,500 units opportunity to contribute schwag x for ski program; 3,000 units Communication: x 1 dedicated email blast for sponsor; 60 words + image logo included on all eNewsletters x 12/year Facebook inclusion Twitter inclusion Flickr inclusion You Tube inclusion Sponsor Certificate of Appreciation
x x x x x
[10] WinterPRIDE 2014 CORP Sponsorship
Sponsorship Deliverable: Festival Considerations:
Silver:
VIP full week event passes
2
VIP weekend event passes (ThurSat)
2
25% Discount event tickets and passes for employees
10
Bronze Sponsor Sponsorship Deliverable: Minimum Cash Contribution Branding:
Bronze: CA$5,000.00
Electronic logo placement at events logo and hyper link included on sponsor page
Pride Partner Sponsor
x
Sponsorship Deliverable: Minimum Cash Contribution Branding:
Partner: CA$2,500.00
x
logo and hyper link included on sponsor page
x
Logo inclusion on Thank you ad to sponsors and volunteers
x
logo included on WP14 Festival x Pass Quarter page ad in program guide x x Logo inclusion on Thank you ad to sponsors and volunteers
Brand Activation: opportunity to contribute schwag x in welcome bags; 1,500 units Communication:
Brand Activation: Collateral Racking at Welcome Centre
x
logo included on all eNewsletters x 12/year
1 table at Welcome Party
x
Facebook inclusion Sponsor Certificate of Appreciation
opportunity to contribute schwag x in VIP welcome bags; 300 units
Festival Considerations:
opportunity to contribute schwag x in welcome bags; 1,500 units opportunity to contribute schwag x for ski program; 3,000 units Communication: x 1 dedicated email blast for sponsor; 60 words + image logo included on all eNewsletters x 12/year Facebook inclusion Twitter inclusion Sponsor Certificate of Appreciation
x x x
Festival Considerations: Snowball Dance Party
4
25% Discount event tickets and passes for employees
5
[11] WinterPRIDE 2014 CORP Sponsorship
x x
Snowball Dance Party
2
25% Discount event tickets and passes for employees
5
A LA Carte Sponsorship Sponsorship Deliverable: Branding:
A La Cart:
Specific Event Naming Rights
CA$2,500.00
Banner ad on home page of GayWhistler.com; 300x300 pixels; 8 months Full page back cover ad in program guide
CA$1,600.00
Full page ad in program guide
CA$1,000.00
CA$3,000.00
Half page ad in program guide CA$600.00 Quarter page ad in program guide CA$350.00 n/a Logo inclusion on Thank you ad to sponsors and volunteers Sponsor of Volunteer T-Shirt 200 units
CA$3,000.00
Brand Activation: 2 tables or 10x10 booth at Welcome Centre
CA$1,000.00
10x10 booth space on Village Stroll from 10AM-5PM Jan. 26Feb. 02, 2014
CA$2,500.00
10x10 booth space on Village Stroll from 10AM-5PM Jan. 30Feb. 02, 2014
CA$1,000.00
1 table at Welcome Centre
CA$500.00 CA$150.00
Collateral Racking at Welcome Centre
Sponsorship Deliverable: opportunity to contribute schwag for ski program; 3,000 units OďŹƒcial WP11 Festival Lanyard; 1,500 units Communication:
A La Cart: CA$300.00
1 dedicated email blast for sponsor; 60 words + image
CA$300.00
Facebook inclusion Twitter inclusion Flickr inclusion You Tube inclusion Festival Considerations:
CA$150.00 CA$150.00 CA$150.00 CA$150.00
VIP full week event passes
CA$300.00
VIP weekend event passes (Thur- CA$250.00 Sat) Après Ski Pass Tickets
CA$150.00
Comedy Show Tickets
CA$45.00
Furroious Bear Party Tickets
CA$45.00
Snowball Dance Party Tickets
CA$80.00
Accommodations at host hotel: Aava Whistler Hotel
CA$259.00
GayWhistler is happy to work with you in customizing a sponsorship package to fit your unique needs. Call us today at 604.288.7218 or email dean@gaywhistler.com to discuss how we can give you access to a very desirable niche market. Anything is possible.
2 tables or 10x10 booth at Welcome Party
CA$500.00
1 table at Welcome Party
CA$300.00
1 table at Pool Party
CA$300.00
1 table at Snowball
CA$300.00
Opportunity to display and distribute promo materials at selected events
CA$500.00
opportunity to host other special events
CA$1,500.00
opportunity to contribute schwag CA$150.00 in VIP welcome bags; 300 units opportunity to contribute schwag CA$150.00 in welcome bags; 1,500 units
[12] WinterPRIDE 2014 CORP Sponsorship
CA$2,000.00
GAYWHISTLER 2014 CORP SPONSORSHIP AGREEMENT Business Name: Contact Name: Mailing Address: City:
Make Cheque Payable:
Website Address: Email: Phone Number: Sponsorship Level
Value:
Alpenglow Productions Corporation
Gold $20,000 Silver $10,000 Bronze $5,000 Pride Partner $2,500 Village Stroll Activation
I/WE, Company HEREBY APPLY TO PARTICIPATE IN WinterPRIDE 2014. I/WE HEREBY UNDERSTAND THAT THE ABOVE MENTIONED INFORMATION WILL BE INCLUDED IN THE DATABASE OF THE ORGANIZER AND CAN BE USED BY THE ORGANIZER FOR PROMOTIONAL PURPOSES. WE ACCEPT THAT THE ORGANIZER BEARS NO RESPONSIBILITY FOR ANY OMISSIONS. * All rates quoted in Canadian Dollars, subject to 5% GST Tax
The contents of this agreement are understood to be confidential, and may not be shared with any third party without the express written consent of all parties named herein. The validity of this agreement and any of its terms and conditions, as well as the rights and duties of the parties under this agreement shall be construed pursuant and in accordance with the laws of British Columbia, Canada. Signing this confirms that all parties have read and approved all the terms of this agreement.
______________________ Authorized Signature / Date
Participate & Engage We encourage our sponsors and partners to take an active role in the WinterPRIDE
___________________ GayWhistler Approval
Year Round Sponsorship Available Alpenglow Productions produces
festival. Logo placement is valuable
other events throughout the year and would
however, brand interaction has more impact
be happy to extended branding to these
and better brand retention. We would be
events as well.
happy to discuss how you can better
• Fall Wine Tours • Mr. Gay Canada (Vancouver 2013) • Mr. Gay World (Rome 2014)
position your brand to get the most out of your sponsorship investment.
[13] WinterPRIDE 2014 CORP Sponsorship
ALPENGLOW PRODUCTIONS dba GayWhistler’s WinterPRIDE 4005 Whistler Way, Whistler, BC, V0N 1B4, CANADA T: 604.288.7218 F: 888.803.6345 E: dean@gaywhistler.com W: http://www.gaywhistler.com