2K CLASSIC benefiting Wounded Warrior Project
Championship Rounds • Madison Square Garden
November 20-21, 2014 SYRACUSE • TEXAS • CALIFORNIA • IOWA
2014 Progressive Sponsorship Summary PREPARED FOR VAN WAGNER SPORTS AND ENTERTAINMENT ON BEHALF OF PROGRESSIVE THE 2K CLASSIC IS PRODUCED BY: THE GAZELLE GROUP | 475 WALL STREET | PRINCETON, N.J. 08540 | GAZELLEGROUP.COM
SUMMARY OF BENEFITS Progressive received the following benefits during the 2K Classic men’s college basketball Event: Two (2) minutes per game of televsion exposure on the courtside digital signage in the following games: November 20: Texas vs. Iowa November 20: Syracuse vs. California November 21: Consolation Game November 21: Championship Game -
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TOURNAMENT BRACKET
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DID YOU KNOW? - All four games of the Championship Rounds at Madison Square Garden were nationally televised on ESPN Networks. Both semifinal games as well as the championship game aired on ESPN2 while the consolation game was shown on ESPNU. Additionally, two Regional Round games aired on ESPNU and two were shown on ESPN3. The Big Ten Network and Pac12 Network each televised two games nationally, meaning all 12 regional round and championship round games were available on a national basis. - Since 2009, the average rating on ESPN2 of the 2K Sports Classic is .50, well above the average of .30 for college basketball on ESPN2. - John Saunders and Fran Fraschilla served as ESPN’s broadcast team for the Championship Round games at Madison Square Garden. - The 2K Sports Classic was again one of the most highly attended early-season college basketball events in the country, attracting over 101,000 fans over the course of the tournament. The Championship Round games at Madison Square Garden drew an average of over 10,000 fans. - The 2013 2K Sports Classic was the second in which Wounded Warrior Project served as the event’s beneficiary. Nearly 200 wounded warriors attended the event, many of whom were honored prior to games or served as honorary team captains. - The Event has featured three eventual national champions -- Florida (2006), Syracuse (2003), and Maryland (2002). The Event has also had four additional NCAA Final Four teams -- Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Since 1995, 59 teams that participated in the 2K Sports Classic went on to compete in the NCAA Tournament that March. - In addition to Madison Square Garden, the Event has been held at some of the finest home courts in the country, including Alabama, Arizona, Boston College, California, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Oregon State, Pittsburgh, Purdue, St. John’s, Syracuse, Texas, Texas A&M, UCLA, Villanova, Wake Forest, and Washington.
Dick Vitale and John Saunders were the broadcast team for two of the four Championship Round games at Madison Square Garden in NYC. 4 | 2KClassic.com
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EVENT HISTORY
2014
2K CLASSIC
Benefiting WOUNDED WARRIOR PROJECT
Regional Rounds Syracuse Regional November 14 Syracuse 89, Kennesaw State 42 November 16 Syracuse 65, Hampton 47
Austin Regional November 14 Texas 85, North Dakota State 50 November 16 Texas 85, Alcorn State 53
Berkeley Regional
Championship Rounds November 21 Championship Game Texas 71, Cal 55 Consolation Game Syracuse 66, Iowa 63 November 21 Semifinals Texas 71, Iowa 57 Cal 73, Syracuse 59
2014 All-Tournament Team Jonathan Holmes (Texas) - MVP Javan Felix (Texas) David Kravish (Cal) Aaron White (Iowa) Chris McCullough (Syracuse)
November 14 Cal 91, Alcorn State 57 November 16 Cal 93, Kennesaw State 59
Iowa City Regional November 14 Iowa 90, Hampton 56 November 17 Iowa 87, North Dakota State 56
SubRegional Round Fargo Subregional November 21 Hampton 82, Alcorn State 69 North Dakota State 68, Kennesaw State 55 November 22 Kennesaw State 83, Alcorn State 80 North Dakota State 74, Hampton 66
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Texas accepts the Championship Trophy after defeating the Cal Bears at Madison Square Garden.
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EVENT HISTORY
2013
Championship Rounds
2K SPORTS CLASSIC
Benefiting WOUNDED WARRIOR PROJECT
Regional Rounds Bloomington Regional November 12 Indiana 73, LIU Brooklyn 72 November 17 Indiana 90, Stony Brook 74
November 22 Championship Game UConn 59, Indiana 58 Consolation Game Boston College 89, Washington 78 November 21 Semifinals UConn 72, Boston College 70 Indiana 102, Washington 84
2013 All-Tournament Team
Storrs Regional November 14 UConn 101, Detroit 55 November 17 UConn 77, Boston University 60
Boston Regional
Shabazz Napier (UConn) - MVP Yogi Ferrell (Indiana) Will Sheehey (Indiana) Ryan Anderson (Boston College) C.J. Wilcox (Washington)
November 14 Toledo 95, Boston College 92 November 17 Boston College 82, Florida Atlantic 79
Seattle Regional November 14 UC Irvine 86, Washington 72 November 17 Washington 92, Eastern Washington 80 Irvine Subregional
Detroit Subregional
November 22 Eastern Washington 80, Boston University 68 UC Irvine 84, LIU Brooklyn 64 November 23 Eastern Washington 102, LIU Brooklyn 70 Boston University 74, UC Irvine 68 November 24 Boston University 72, LIU Brooklyn 57 UC Irvine 81, Eastern Washington 54
November 22 Toledo 103, Stony Brook 99 Detroit 77, Florida Atlantic 44 November 23 Stony Brook 67, Florida Atlantic 61 Toledo 80, Detroit 78 November 24 Toledo 94, Florida Atlantic 74 Stony Brook 104, Detroit 102 (3OT)
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UConn accepts the Championship Trophy after defeating the Indiana Hoosiers at Madison Square Garden.
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EVENT HISTORY
2012
Championship Rounds
2K SPORTS CLASSIC
Benefiting WOUNDED WARRIOR PROJECT
Regional Rounds Villanova Regional November 11 Villanova 80, Marshall 68 November 9 Villanova 75, UDC 58
West Lafayette Regional November 11 Purdue 83, Hofstra 54 November 9 Bucknell 70, Purdue 65
November 16 Championship Game Alabama 77, Villanova 55 Consolation Game Oregon State 66, Purdue 58 November 15 Semifinals Alabama 65, Oregon State 62 Villanova 89, Purdue 81 (OT)
2012 All-Tournament Team Trevor Releford (Alabama)
MVP presented by American Airlines
Rodney Cooper (Alabama) JayVaughn Pinkston (Villanova) Devon Collier (Oregon State) A.J. Hammons (Purdue)
Tuscaloosa Regional November 11 Alabama 80, West Alabama 49 November 9 Alabama 70, South Dakota State 67
Corvallis Regional November 11 Oregon State 71, New Mexico State 62 November 9 Oregon State 102, Niagara 83 Hempstead Subregional November 18 South Dakota State 96, UDC 48 Hofstra 103, Marshall 100 (OT) November 17 South Dakota State 78, Marshall 77 Hofstra 74, UDC 59 November 16 Marshall 80, UDC 58 Hofstra 66, South Dakota State 63
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Niagara Falls Subregional November 18 Bucknell 69, West Alabama 52 Niagara 86, New Mexico State 83 November 17 Bucknell 62, New Mexico State 49 November 16 Bucknell 88, Niagara 71
Las Cruces Subregional November 21 New Mexico State 67, Northern New Mexico 37
Alabama accepts the Championship Trophy with their Wounded Warrior Project Honorary Captain, Annie Swanson, Seargent US Army Reserves. 2KClassic.com | 7
EVENT HISTORY
2011
Championship Rounds
2K SPORTS CLASSIC
BENEFITING COACHES VS. CANCER
Regional Rounds Queens Regional November 9 St. John’s 78, Lehigh 73 November 7 St. John’s 74, William & Mary 59
November 18 Championship Game Mississippi State 67, #16 Arizona 57 Consolation Game #18 Texas A&M 58, St. John’s 57 November 17 Semifinals Mississippi State 69, #18 Texas A&M 60 #16 Arizona 81, St. John’s 72
2011 All-Tournament Team
Tucson Regional November 9 #16 Arizona 67, Duquesne 59 November 7 #16 Arizona 73, Valparaiso 64
College Station Regional
Arnett Moultrie (Mississippi St.) MVP presented by American Airlines
Nurideen Lindsey (St. John’s) Kourtney Roberson (Texas A&M) Jesse Perry (Arizona) Dee Bost (Mississippi St.)
November 9 #19 Texas A&M 81, Liberty 59
Starkville Regional November 9 Akron 68, Mississippi State 58 November 7 Mississippi State 76, Eastern Kentucky 66 Lynchburg Subregional
Valparaiso Subregional
November 20 Lehigh 76, Eastern Kentucky 51 William & Mary 65, Liberty 64 November 19 Eastern Kentucky 63, William & Mary 44 Lehigh 90, Liberty 80 November 18 Lehigh 82, William & Mary 57 Eastern Kentucky 73, Liberty 65
November 20 Valparaiso 84, Duquesne 68 UDC 87, Indiana-Kokomo 48 November 19 Louisiana Tech 81, Akron 76 Valparaiso 79, Indiana-Kokomo 48 November 18 Duquesne 97, UDC 81 Valparaiso 62, Akron 59
Akron Subregional November 12 Akron 95, Hiram 65
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Mississippi State accepts the Championship Trophy after defeating Arizona at Madison Square Garden. @2KClassic
EVENT HISTORY 2010 - 2K Spots Classic benefiing Coaches vs. Cancer Madison Square Garden November 18-19, 2010 Championship Game #4 Pittsburgh 68, #22 Texas 66 Consolation Game #16 Illinois 80, Maryland 76 Semifinals #4 Pittsburgh 79, Maryland 70 #22 Texas , #16 Illinois 84 (OT) 2009 - 2K Sports Classic benefiting Coaches vs. Cancer Madison Square Garden November 19-20, 2009 Championship Game #24 Syracuse 87, #4 North Carolina 71 Consolation Game #15 Ohio State 76, #12 California 70 Semifinals #24 Syracuse 95, #12 California 73 #4 North Carolina 77, #15 Ohio State 73 2008 - 2K Sports Classic benefiting Coaches vs. Cancer Madison Square Garden November 20-21, 2008 Championship Game #5 Duke 71, Michigan State 56 Consolation Game #4 UCLA, Southern Illinois 60 Semifinals #5 Duke 83, Southern Illinois 58 Michigan 55, #4 UCLA 52 2007 - 2K Sports Classic benefiting Coaches vs. Cancer Madison Square Garden November 15-16, 2007 Championship Game #3 Memphis 81, Connecticut 70 Consolation Game Oklahoma 69, Gardner-Webb 55 Semifinals #3 Memphis 63, Oklahoma 53 Connecticut 78, Gardner-Webb 66 2006 - 2K Sports Classic benefiting Coaches vs. Cancer Madison Square Garden November 16-17, 2006 Championship Game Maryland 62, Michigan State 60 Consolation Game Texas 77, St. Johns 76 Semifinals Maryland 92, St. Johns 60 Michigan State 63, #18 Texas 61 @2KClassic
All-Tournament Team Ashton Gibbs (Pittsburgh) - MVP Jordan Williams (Maryland) Demetri McCamey (Illinois) Jordan Hamilton (Texas) Travon Woodall (Pittsburgh)
All-Tournament Team Wes Johnson (Syracuse) - MVP Jerome Randle (California) Evan Turner (Ohio State) Marcus Ginyard (North Carolina) Andy Rautins (Syracuse)
All-Tournament Team Kyle Singler (Duke) - MVP Kevin Dilliard (Southern Illinois) Darren Collison (UCLA) Manny Harris (Michigan) Gerald Henderson (Duke)
All-Tournament Team Chris Douglas-Roberts (Memphs)) - MVP A.J. Price (Connecticut) Blake Griffin (Oklahoma) Grayson Flittner (Gardner-Webb) Derrick Rose (Memphis)
All-Tournament Team DJ Strawberry (Maryland) - MVP Kevin Durant (Texas) Drew Neitzel (Michigan State) Avery Patterson (St. Johns) James Gist (Maryland)
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EVENT HISTORY 2005 - 2K Sports College Hoops Classic benefiting Coaches vs. Cancer Classic Madison Square Garden November 17-18, 2005 Hanes Beefy-T All-Tournament Team Championship Game Taurean Green (Florida) - MVP Florida 75, #16 Syracuse 70 Al Horford (Florida) Consolation Game Gerry McNamara (Syracuse) #18 Wake Forest 78, Texas Tech 73 Trent Strickland (Wake Forest) Semifinals Jarrius Jackson (Texas Tech) Florida 77, #18 Wake Forest 72 (2OT) #16 Syracuse 81, Texas Tech 46 2004 - Coaches vs. Cancer Classic Madison Square Garden November 18-19, 2004 #6 Syracuse 77, #24 Memphis 62 #12 Mississippi State 67, Saint Mary’s 54 #24 Memphis 81, Saint Mary’s 66 #6 Syracuse 71, #12 Mississippi State 58 2003 - Coaches vs. Cancer Classic Madison Square Garden November 13-14, 2003 #21 Wake 85, Memphis 76 #23 Marquette 52, St. John’s 45 #22 Pittsburgh 71, Alabama 62 #18 Saint Joseph’s 73, #10 Gonzaga 66
All-Tournament Team Hakim Warrick (Syracuse) - MVP Gerry McNamara (Syracuse) Rodney Carney (Memphis) Lawrence Roberts (Mississippi State) Daniel Kickert (Saint Mary’s)
Players of the Game Taron Downey (Wake Forest) Travis Diener (Marquette) Carl Krauser (Pittsburgh) Jameer Nelson (Saint Joseph’s)
2002 - AT&T Wireless Coaches vs. Cancer Classic Madison Square Garden November 14-15, 2002 Memphis 70, Syracuse 63 #8 Alabama 68, #3 Oklahoma 62 #18 Marquette 73, Villanova 61 #4 Texas 77, #16 Georgia 71
Players of the Game Jeremy Hunt (Memphis) Mo Williams (Alabama) Dwyane Wade (Marquette) TJ Ford (Texas)
2001 - IKON Classic benefiting Coaches vs. Cancer Madison Square Garden November 8-9, 2001 Championship Game Arizona 75, #6 Florida 71 Consolation Game #2 Maryland 82, #16 Temple 74 Semifinals #6 Florida 72, #16 Temple 64 Arizona 71, #2 Maryland 67
All-Tournament Team Jason Gardner (Arizona) - MVP Will Bynum (Arizona) Brett Nelson (Florida) Lynn Greer (Temple) Juan Dixon (Maryland)
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EVENT HISTORY 2000 - Coaches vs. Cancer IKON Classic Madison Square Garden November 9-10, 2000 Championship Game #7 Kansas 82, St. John's 74 Consolation Game #17 UCLA 97, #12 Kentucky 92 Semifinals #7 Kansas 99, #17 UCLA 98 St. John's 62, #12 Kentucky 61
All-Tournament Team Kenny Gregory (Kansas) - MVP Omar Cook (St. John’s) Keith Bogans (Kentucky) Drew Gooden (Kansas) Earl Watson (UCLA)
1999 - Coaches vs. Cancer IKON Classic Madison Square Garden November 11-12, 1999 Championship Game #13 Stanford 72, Iowa 58 Consolation Game #1 Connecticut 71, #10 Duke 66 Semifinals #13 Stanford 80, #10 Duke 79 (OT) Iowa 70, #1 Connecticut 68
All-Tournament Team Jaron Collins (Stanford) - MVP Jacob Jaacks (Iowa) Jason Collins (Stanford) Kevin Freeman (Connecticut) Chris Carawell (Duke)
1998 - Coaches vs. Cancer IKON Classic Madison Square Garden November 10-11, 1998 Championship Game #7 Temple 59, Wake Forest 48 Consolation Game Illinois 65, Georgetown 50 Semifinals Wake Forest 75, Illinois 73 (OT) #7 Temple 65, Georgetown 49
All-Tournament Team Lamont Barnes (Temple) - MVP Robert O’Kelley (Wake Forest) Corey Bradford (Illinois) Quincy Wadley (Temple) Anthony Perry (Georgetown)
1997 - Coaches vs. Cancer IKON Classic Continental Airlines Arena November 11-12, 1997 Championship Game Princeton 38, N.C. State 36 Consolation Game #19 Georgia 89, #22 Texas 87 Semifinals N.C. State 47, #19 Georgia 45 Princeton 62, #22 Texas 56
All-Tournament Team Brian Earl (Princeton) - MVP Luke Axtell (Texas) Kenny Inge (NC State) Steve Goodrich (Princeton) Ray Harrison (Georgia)
1996 - Coaches vs. Cancer IKON Classic Atlantic City Convention Center December 7, 1996 Temple 76, Georgia Tech 58 St. Joseph's 67, Tulsa 64
1995 - Atlantic City Shootout Atlantic City Convention Center December 9, 1995 Penn State 88, Penn 61 LaSalle 68, Marquette 65
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COLLEGE BASKETBALL DEMOGRAPHICS
MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN THE AVERAGE U.S. ADULT. Automotive
Truck: net any vehicle DM SUV: net any vehicle DM Any Vehicle: net any vehicle DM
182 199 186
Automotive Aftermarket
Automotive Do-It-Yourselfers Gasoline: spent $50+ past month Motor Oil: bought/changed any past year Tires: bought any past year
136 155 151 156
Beverages
Regular Domestic Beer: drank past week Imported Beer: drank past week Regular Soft Drinks: drank past week
149 160 145
Computers
Personal Computers: bought past year PC Hardware: bought past year Online Internet Service: use daily
150 162 179
Electronics & Entertainment
Electronics Store: shopped past month PC Software: bought $200+ past year Movies: Prefer to see in first two weeks of release
151 170 147
Financial
Securities: current market value of investments $50K+ Credit Cards: average monthly expenditure $450+
239 192
Household Appliances & Furnishings
Home Improvement: did work yourself past year Home Improvement/Hardware/Appliance Store: shopped past month Household Furnishings: big ticket items bought past year
169 151
Insurance
Auto/Vehicle Insurance: DM for company used Life Insurance: DM for company used Homeowner’s/Property Insurance: DM for company used
156 189 177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past year Jeans: bought any past year Athletic/Workout Wear: bought any past year Cross-Training Shoes: bought any past year
183 156 229 151
Personal Supplies
Razor Blades: used any past 6 months Shaving Creams/Gels: used any past 6 months Headache Remedies & Pain Relievers: used past 6 months Prescription Drugs: any prescription filled past month
162 152 149 151
Restaurants
Fast Food Restaurants: dined 9+ times past month Family Restaurants & Steak Houses: dined past month
166 166
Travel
Hotels: Business, stayed 5+ nights past year Airline Travel: Business, any round-trip flights past year Car Rental: Business Use, any rentals past year
192 223 192
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To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
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EVENT DEMOGRAPHICS MALE 80% FEMALE 20% AGE 3% of fans are 18-25 yrs old 38% of fans are 26-35 yrs old 20% of fans are 36-45 yrs old 17% of fans are 46-55 yrs old 14% of fans are 56-65 yrs old 7% of fans are 66+ yrs old EDUCATION 25% completed graduate school 34% completed college 41% completed high school TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week HOUSEHOLD
15% have a household income of <$49,999 20% have a household income of $50,000 - $74,999 17% have a household income of $75,000 - $99,999 16% have a household income of $100,000- $124,999 32% have a household income of $125,000+
*Information collected from Turnkey Intelligence and on-site survey.
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MADISON SQUARE GARDEN “THE GARDEN” On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.
“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as THE WORLD’S MOST FAMOUS ARENA.” “It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!” “Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.” “The Garden is more than a building. The history is so rich, and people want to be a part of that history.”
- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane
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TELEVISION EXPOSURE
Minutes of unobstructed exposure on the courtside signage Date 11/20/14 11/20/14 11/21/14 11/21/14
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Game Texas vs. Iowa Syracuse vs. California Syracuse vs. Iowa Texas vs. California
Network
Time 2:03 2:36 2:23 3:34
TOTAL TIME EXCESS TIME
10:36 2:36
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TELEVISION EXPOSURE
Progressive appeared on the courtside digital signage during all four Championship Round games at Madison Square Garden.
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TELEVISION EXPOSURE
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TELEVISION EXPOSURE
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ON-SITE EXPOSURE
Progressive also appeared the the digital upper ribbons during all four Championship Round games at Madison Square Garden.
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