SUMMARY OF CONTENTS SUMMARY OF SPONSORSHIP BENEFITS
- Outline and Description of Sponsor Benefits...................................................... 3
EVENT HISTORY AND INFORMATION
- Tournament Bracket............................................................................................. 9 - Did You Know........................................................................................................10 - Results and Awards............................................................................................. 11 - Demographics of College Basketball..................................................................18 - Event Demographics............................................................................................19 - Madison Square Garden......................................................................................20
ADVERTISING & PROMOTION
- Summary of Newspaper, Radio, Television and Direct Marketing.....................21 - Samples of Advertisements and Ticket Inserts................................................ 23
MEDIA EXPOSURE
- In-Game Television Exposure..............................................................................31 - Commercial Units...............................................................................................65 - Supplemental Exposure......................................................................................69
ON-SITE EXPOSURE & PROMOTIONS
- 7th and 8th Avenue Marquees............................................................................. 71 - On-Site Displays.................................................................................................. 72 - In-Arena Exposure............................................................................................... 73 - Customized Promotions..................................................................................... 75 - Game Ball Deliveries/On-Court Recognitions....................................................77 - On-Court Presentations...................................................................................... 79 - Court Time...........................................................................................................80 - Post Game Awards Presentation.........................................................................81
PRE-GAME HOSPITALITY
- Photographs........................................................................................................83
PRESS COVERAGE
- Summary of Media Exposure.............................................................................85
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SPONSORSHIP BENEFITS Sponsors can create a customized sponsorship using a “menu� approach. Our goal is to create a meaningful package that achieves your marketing objectives and adheres to your budget. STATUS AND IMPLEMENTATION - Category exclusivity. - Event entitlement and incorporation into the name of the event and logo. - Use of Event logo. - An Event representative will serve as liaison to coordinate the implementation and activation of the sponsorship. - An in-depth qualitative and quantitative summary of the sponsorship will be provided following the event.
The Texas Longhorns defeated the Cal Bears to win the 2014 Championship. @2KClassic
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SPONSORSHIP BENEFITS TITLE SPONSOR: BRANDING OF EVENT NAME AND LOGO Below are locations where the Event name and/or logo will appear: - Television broadcasts - Court decals - Advertising materials and press releases - Backboard support decals - Courtside signage - Arena marquees, press backdrop, and hospitality banners - Event website and social media sites - Mobile application home page - Event merchandise and official game ball - Press release and media notes - Tickets and hospitality invitations - Ticket selling websites
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SPONSORSHIP BENEFITS NATIONAL BROADCAST INVENTORY - Full entitlement of the broadcasts including all graphic, audio, and promotional mentions. - Inclusion in all of ESPN’s promotion and coverage of the Event. - In-game commercial units. - Opening and closing billboards. - In-game enhancements and features (e.g. Starting Line-ups, Player of the Game, etc.).
The Title Sponsor’s logo is incorporated into the Event logo and appears on the court and official game ball.
ADDITIONAL NATIONAL TELEVISION EXPOSURE - Minutes on the courtside digital signage. - On-court decals. - Baseline decals on each end of the floor. - Backboard support decals. - Bench chairbacks. - Press backdrop. @2KClassic
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SPONSORSHIP BENEFITS ON-SITE/IN-ARENA EXPOSURE
- Premium exposure on the courtside digital signage. - Public address anouncements and/or fan-interactive integrations (e.g. Dance Cam). - Mentions on the center-hung scoreboard and ribbon signage. - The opportunity to make an on-court presentation. - The opportunity to run a halftime or timeout on-court promotion. - On-site display or kiosk in a high traffic area near the main entrance or in the concourse. - Mentions on the 7th & 8th Avenue marquees outside Madison Square Garden.
PROMOTIONAL OPPORTUNITIES
- Opportunity to develop a customized marketing program to leverage the sponsorship (e.g. sweepstakes, retail promotions, sales incentives, etc.). This program will be mutually developed based upon your objectives and marketing strategy. - The opportunity for an employee or customer to deliver the “game ball” prior to tip-off of one of the games. - Entitlement and presentation of a post-game award. - The opportunity to offer discounted tickets to customers and employees. - The opportunity to develop a promotional campaign using the Event’s social media channels. - Logo, link and rotating banner advertisement on the Event website. - Access to a variety of exclusive experiential opportunities (e.g. pick-up game on the arena floor, attend shoot-arounds, locker room tour, spend the day with a team, attend the press conference, etc.). 6 | 2KClassic.com
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SPONSORSHIP BENEFITS MOBILE APPLICATION - Logo and link on the home page. - Logo and link in the sponsor section. - Banner advertisements with links located throughout the application. - Sponsor dedicated section which can include company profile, videos, commercials, promotions, etc.
TICKETS AND HOSPITALITY - Premium location tickets. - Invitations to the hospitality reception. - Exposure during the hospitality reception (display, banner, etc.). @2KClassic
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TOURNAMENT BRACKET
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DID YOU KNOW? - All four games of the Championship Rounds at Madison Square Garden were nationally televised on ESPN2. Additionally, two Regional Round games aired on ESPNU and three more were shown on ESPN3. The Pac-12 Network televised two games nationally and The Longhorn Network televised one game nationally, meaning all 12 games were available on a national basis. - Since 2010, the average rating on ESPN2 of the 2K Classic is .41, well above the average of .30 for college basketball on ESPN2. - John Saunders, Dick Vitale, Len Elmore, and Jeff Goodman served as ESPN’s broadcast team for the Championship Round games at Madison Square Garden. - The 2K Classic was the most highly attended early-season college basketball event in the country, attracting over 130,000 fans over the course of the tournament. The Championship Round games at Madison Square Garden drew an average of over 11,500 fans. - The 2014 2K Classic was the third in which Wounded Warrior Project served as the event’s beneficiary. Nearly 200 wounded warriors attended the event, many of whom were honored prior to games or served as honorary team captains. - The Event has featured four eventual national champions – Connecticut (2014), Florida (2006), Syracuse (2003), and Maryland (2002). The Event has also had four additional NCAA Final Four teams -- Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Since 1995, 60 teams that participated in the 2K Sports Classic went on to compete in the NCAA Tournament that March. - In addition to Madison Square Garden, the Event has been held at some of the finest home courts in the country, including Alabama, Arizona, Boston College, California, Connecticut, Duke, Florida, Illinois, Iowa, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Oregon State, Pittsburgh, Purdue, St. John’s, Syracuse, Texas, Texas A&M, UCLA, Villanova, Wake Forest, and Washington.
Dick Vitale and John Saunders were the broadcast team for two of the four Championship Round games at Madison Square Garden in NYC. 10 | 2KClassic.com
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EVENT HISTORY
2014
2K CLASSIC
Benefiting WOUNDED WARRIOR PROJECT
Regional Rounds Syracuse Regional November 14 Syracuse 89, Kennesaw State 42 November 16 Syracuse 65, Hampton 47
Austin Regional November 14 Texas 85, North Dakota State 50 November 16 Texas 85, Alcorn State 53
Berkeley Regional
Championship Rounds November 21 Championship Game Texas 71, Cal 55 Consolation Game Syracuse 66, Iowa 63 November 21 Semifinals Texas 71, Iowa 57 Cal 73, Syracuse 59
2014 All-Tournament Team Jonathan Holmes (Texas) - MVP Javan Felix (Texas) David Kravish (Cal) Aaron White (Iowa) Chris McCullough (Syracuse)
November 14 Cal 91, Alcorn State 57 November 16 Cal 93, Kennesaw State 59
Iowa City Regional November 14 Iowa 90, Hampton 56 November 17 Iowa 87, North Dakota State 56
SubRegional Round Fargo Subregional November 21 Hampton 82, Alcorn State 69 North Dakota State 68, Kennesaw State 55 November 22 Kennesaw State 83, Alcorn State 80 North Dakota State 74, Hampton 66
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Texas accepts the Championship Trophy after defeating the Cal Bears at Madison Square Garden.
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EVENT HISTORY
2013
Championship Rounds
2K SPORTS CLASSIC
Benefiting WOUNDED WARRIOR PROJECT
Regional Rounds Bloomington Regional November 12 Indiana 73, LIU Brooklyn 72 November 17 Indiana 90, Stony Brook 74
November 22 Championship Game UConn 59, Indiana 58 Consolation Game Boston College 89, Washington 78 November 21 Semifinals UConn 72, Boston College 70 Indiana 102, Washington 84
2013 All-Tournament Team
Storrs Regional November 14 UConn 101, Detroit 55 November 17 UConn 77, Boston University 60
Boston Regional
Shabazz Napier (UConn) - MVP Yogi Ferrell (Indiana) Will Sheehey (Indiana) Ryan Anderson (Boston College) C.J. Wilcox (Washington)
November 14 Toledo 95, Boston College 92 November 17 Boston College 82, Florida Atlantic 79
Seattle Regional November 14 UC Irvine 86, Washington 72 November 17 Washington 92, Eastern Washington 80 Irvine Subregional
Detroit Subregional
November 22 Eastern Washington 80, Boston University 68 UC Irvine 84, LIU Brooklyn 64 November 23 Eastern Washington 102, LIU Brooklyn 70 Boston University 74, UC Irvine 68 November 24 Boston University 72, LIU Brooklyn 57 UC Irvine 81, Eastern Washington 54
November 22 Toledo 103, Stony Brook 99 Detroit 77, Florida Atlantic 44 November 23 Stony Brook 67, Florida Atlantic 61 Toledo 80, Detroit 78 November 24 Toledo 94, Florida Atlantic 74 Stony Brook 104, Detroit 102 (3OT)
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UConn accepts the Championship Trophy after defeating the Indiana Hoosiers at Madison Square Garden.
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EVENT HISTORY
2012
Championship Rounds
2K SPORTS CLASSIC
Benefiting WOUNDED WARRIOR PROJECT
Regional Rounds Villanova Regional November 11 Villanova 80, Marshall 68 November 9 Villanova 75, UDC 58
West Lafayette Regional November 11 Purdue 83, Hofstra 54 November 9 Bucknell 70, Purdue 65
November 16 Championship Game Alabama 77, Villanova 55 Consolation Game Oregon State 66, Purdue 58 November 15 Semifinals Alabama 65, Oregon State 62 Villanova 89, Purdue 81 (OT)
2012 All-Tournament Team Trevor Releford (Alabama)
MVP presented by American Airlines
Rodney Cooper (Alabama) JayVaughn Pinkston (Villanova) Devon Collier (Oregon State) A.J. Hammons (Purdue)
Tuscaloosa Regional November 11 Alabama 80, West Alabama 49 November 9 Alabama 70, South Dakota State 67
Corvallis Regional November 11 Oregon State 71, New Mexico State 62 November 9 Oregon State 102, Niagara 83 Hempstead Subregional November 18 South Dakota State 96, UDC 48 Hofstra 103, Marshall 100 (OT) November 17 South Dakota State 78, Marshall 77 Hofstra 74, UDC 59 November 16 Marshall 80, UDC 58 Hofstra 66, South Dakota State 63
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Niagara Falls Subregional November 18 Bucknell 69, West Alabama 52 Niagara 86, New Mexico State 83 November 17 Bucknell 62, New Mexico State 49 November 16 Bucknell 88, Niagara 71
Las Cruces Subregional November 21 New Mexico State 67, Northern New Mexico 37
Alabama accepts the Championship Trophy with their Wounded Warrior Project Honorary Captain, Annie Swanson, Seargent US Army Reserves. 2KClassic.com | 13
EVENT HISTORY
2011
Championship Rounds
2K SPORTS CLASSIC
BENEFITING COACHES VS. CANCER
Regional Rounds Queens Regional November 9 St. John’s 78, Lehigh 73 November 7 St. John’s 74, William & Mary 59
November 18 Championship Game Mississippi State 67, #16 Arizona 57 Consolation Game #18 Texas A&M 58, St. John’s 57 November 17 Semifinals Mississippi State 69, #18 Texas A&M 60 #16 Arizona 81, St. John’s 72
2011 All-Tournament Team
Tucson Regional November 9 #16 Arizona 67, Duquesne 59 November 7 #16 Arizona 73, Valparaiso 64
College Station Regional
Arnett Moultrie (Mississippi St.) MVP presented by American Airlines
Nurideen Lindsey (St. John’s) Kourtney Roberson (Texas A&M) Jesse Perry (Arizona) Dee Bost (Mississippi St.)
November 9 #19 Texas A&M 81, Liberty 59
Starkville Regional November 9 Akron 68, Mississippi State 58 November 7 Mississippi State 76, Eastern Kentucky 66 Lynchburg Subregional
Valparaiso Subregional
November 20 Lehigh 76, Eastern Kentucky 51 William & Mary 65, Liberty 64 November 19 Eastern Kentucky 63, William & Mary 44 Lehigh 90, Liberty 80 November 18 Lehigh 82, William & Mary 57 Eastern Kentucky 73, Liberty 65
November 20 Valparaiso 84, Duquesne 68 UDC 87, Indiana-Kokomo 48 November 19 Louisiana Tech 81, Akron 76 Valparaiso 79, Indiana-Kokomo 48 November 18 Duquesne 97, UDC 81 Valparaiso 62, Akron 59
Akron Subregional November 12 Akron 95, Hiram 65
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Mississippi State accepts the Championship Trophy after defeating Arizona at Madison Square Garden. @2KClassic
EVENT HISTORY 2010 - 2K Spots Classic benefiing Coaches vs. Cancer Madison Square Garden November 18-19, 2010 Championship Game #4 Pittsburgh 68, #22 Texas 66 Consolation Game #16 Illinois 80, Maryland 76 Semifinals #4 Pittsburgh 79, Maryland 70 #22 Texas , #16 Illinois 84 (OT) 2009 - 2K Sports Classic benefiting Coaches vs. Cancer Madison Square Garden November 19-20, 2009 Championship Game #24 Syracuse 87, #4 North Carolina 71 Consolation Game #15 Ohio State 76, #12 California 70 Semifinals #24 Syracuse 95, #12 California 73 #4 North Carolina 77, #15 Ohio State 73 2008 -2K Sports Classic benefiting Coaches vs. Cancer Madison Square Garden November 20-21, 2008 Championship Game #5 Duke 71, Michigan State 56 Consolation Game #4 UCLA, Southern Illinois 60 Semifinals #5 Duke 83, Southern Illinois 58 Michigan 55, #4 UCLA 52 2007 - 2K Sports Classic benefiting Coaches vs. Cancer Madison Square Garden November 15-16, 2007 Championship Game #3 Memphis 81, Connecticut 70 Consolation Game Oklahoma 69, Gardner-Webb 55 Semifinals #3 Memphis 63, Oklahoma 53 Connecticut 78, Gardner-Webb 66 2006 - 2K Sports Classic benefiting Coaches vs. Cancer Madison Square Garden November 16-17, 2006 Championship Game Maryland 62, Michigan State 60 Consolation Game Texas 77, St. Johns 76 Semifinals Maryland 92, St. Johns 60 Michigan State 63, #18 Texas 61 @2KClassic
All-Tournament Team Ashton Gibbs (Pittsburgh) - MVP Jordan Williams (Maryland) Demetri McCamey (Illinois) Jordan Hamilton (Texas) Travon Woodall (Pittsburgh)
All-Tournament Team Wes Johnson (Syracuse) - MVP Jerome Randle (California) Evan Turner (Ohio State) Marcus Ginyard (North Carolina) Andy Rautins (Syracuse)
All-Tournament Team Kyle Singler (Duke) - MVP Kevin Dilliard (Southern Illinois) Darren Collison (UCLA) Manny Harris (Michigan) Gerald Henderson (Duke)
All-Tournament Team Chris Douglas-Roberts (Memphs)) - MVP A.J. Price (Connecticut) Blake Griffin (Oklahoma) Grayson Flittner (Gardner-Webb) Derrick Rose (Memphis)
All-Tournament Team DJ Strawberry (Maryland) - MVP Kevin Durant (Texas) Drew Neitzel (Michigan State) Avery Patterson (St. Johns) James Gist (Maryland)
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EVENT HISTORY 2005 - 2K Sports College Hoops Classic benefiting Coaches vs. Cancer Classic Madison Square Garden November 17-18, 2005 All-Tournament Team Championship Game Taurean Green (Florida) - MVP Florida 75, #16 Syracuse 70 Al Horford (Florida) Consolation Game Gerry McNamara (Syracuse) #18 Wake Forest 78, Texas Tech 73 Trent Strickland (Wake Forest) Semifinals Jarrius Jackson (Texas Tech) Florida 77, #18 Wake Forest 72 (2OT) #16 Syracuse 81, Texas Tech 46 2004 - Coaches vs. Cancer Classic Madison Square Garden November 18-19, 2004 #6 Syracuse 77, #24 Memphis 62 #12 Mississippi State 67, Saint Mary’s 54 #24 Memphis 81, Saint Mary’s 66 #6 Syracuse 71, #12 Mississippi State 58 2003 - Coaches vs. Cancer Classic Madison Square Garden November 13-14, 2003 #21 Wake 85, Memphis 76 #23 Marquette 52, St. John’s 45 #22 Pittsburgh 71, Alabama 62 #18 Saint Joseph’s 73, #10 Gonzaga 66
All-Tournament Team Hakim Warrick (Syracuse) - MVP Gerry McNamara (Syracuse) Rodney Carney (Memphis) Lawrence Roberts (Mississippi State) Daniel Kickert (Saint Mary’s)
Players of the Game Taron Downey (Wake Forest) Travis Diener (Marquette) Carl Krauser (Pittsburgh) Jameer Nelson (Saint Joseph’s)
2002 - AT&T Wireless Coaches vs. Cancer Classic Madison Square Garden November 14-15, 2002 Memphis 70, Syracuse 63 #8 Alabama 68, #3 Oklahoma 62 #18 Marquette 73, Villanova 61 #4 Texas 77, #16 Georgia 71
Players of the Game Jeremy Hunt (Memphis) Mo Williams (Alabama) Dwyane Wade (Marquette) TJ Ford (Texas)
2001 - IKON Classic benefiting Coaches vs. Cancer Madison Square Garden November 8-9, 2001 Championship Game Arizona 75, #6 Florida 71 Consolation Game #2 Maryland 82, #16 Temple 74 Semifinals #6 Florida 72, #16 Temple 64 Arizona 71, #2 Maryland 67
All-Tournament Team Jason Gardner (Arizona) - MVP Will Bynum (Arizona) Brett Nelson (Florida) Lynn Greer (Temple) Juan Dixon (Maryland)
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EVENT HISTORY 2000 - Coaches vs. Cancer IKON Classic Madison Square Garden November 9-10, 2000 Championship Game #7 Kansas 82, St. John's 74 Consolation Game #17 UCLA 97, #12 Kentucky 92 Semifinals #7 Kansas 99, #17 UCLA 98 St. John's 62, #12 Kentucky 61
All-Tournament Team Kenny Gregory (Kansas) - MVP Omar Cook (St. John’s) Keith Bogans (Kentucky) Drew Gooden (Kansas) Earl Watson (UCLA)
1999 - Coaches vs. Cancer IKON Classic Madison Square Garden November 11-12, 1999 Championship Game #13 Stanford 72, Iowa 58 Consolation Game #1 Connecticut 71, #10 Duke 66 Semifinals #13 Stanford 80, #10 Duke 79 (OT) Iowa 70, #1 Connecticut 68
All-Tournament Team Jaron Collins (Stanford) - MVP Jacob Jaacks (Iowa) Jason Collins (Stanford) Kevin Freeman (Connecticut) Chris Carawell (Duke)
1998 - Coaches vs. Cancer IKON Classic Madison Square Garden November 10-11, 1998 Championship Game #7 Temple 59, Wake Forest 48 Consolation Game Illinois 65, Georgetown 50 Semifinals Wake Forest 75, Illinois 73 (OT) #7 Temple 65, Georgetown 49
All-Tournament Team Lamont Barnes (Temple) - MVP Robert O’Kelley (Wake Forest) Corey Bradford (Illinois) Quincy Wadley (Temple) Anthony Perry (Georgetown)
1997 - Coaches vs. Cancer IKON Classic Continental Airlines Arena November 11-12, 1997 Championship Game Princeton 38, N.C. State 36 Consolation Game #19 Georgia 89, #22 Texas 87 Semifinals N.C. State 47, #19 Georgia 45 Princeton 62, #22 Texas 56
All-Tournament Team Brian Earl (Princeton) - MVP Luke Axtell (Texas) Kenny Inge (NC State) Steve Goodrich (Princeton) Ray Harrison (Georgia)
1996 - Coaches vs. Cancer IKON Classic Atlantic City Convention Center December 7, 1996 Temple 76, Georgia Tech 58 St. Joseph's 67, Tulsa 64
1995 - Atlantic City Shootout Atlantic City Convention Center December 9, 1995 Penn State 88, Penn 61 LaSalle 68, Marquette 65
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COLLEGE BASKETBALL DEMOGRAPHICS
MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN THE AVERAGE U.S. ADULT. CATEGORY
PRODUCT
INDEX
Automotive
Truck: net any vehicle DM SUV: net any vehicle DM Any Vehicle: net any vehicle DM
182 199 186
Automotive Aftermarket
Automotive Do-It-Yourselfers Gasoline: spent $50+ past month Motor Oil: bought/changed any past year Tires: bought any past year
136 155 151 156
Beverages
Regular Domestic Beer: drank past week Imported Beer: drank past week Regular Soft Drinks: drank past week
149 160 145
Computers
Personal Computers: bought past year PC Hardware: bought past year Online Internet Service: use daily
150 162 179
Electronics & Entertainment
Electronics Store: shopped past month PC Software: bought $200+ past year Movies: Prefer to see in first two weeks of release
151 170 147
Financial
Securities: current market value of investments $50K+ Credit Cards: average monthly expenditure $450+
239 192
Household Appliances & Furnishings
Home Improvement: did work yourself past year Home Improvement/Hardware/Appliance Store: shopped past month Household Furnishings: big ticket items bought past year
169 151
Insurance
Auto/Vehicle Insurance: DM for company used Life Insurance: DM for company used Homeowner’s/Property Insurance: DM for company used
156 189 177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past year Jeans: bought any past year Athletic/Workout Wear: bought any past year Cross-Training Shoes: bought any past year
183 156 229 151
Personal Supplies
Razor Blades: used any past 6 months Shaving Creams/Gels: used any past 6 months Headache Remedies & Pain Relievers: used past 6 months Prescription Drugs: any prescription filled past month
162 152 149 151
Restaurants
Fast Food Restaurants: dined 9+ times past month Family Restaurants & Steak Houses: dined past month
166 166
Travel
Hotels: Business, stayed 5+ nights past year Airline Travel: Business, any round-trip flights past year Car Rental: Business Use, any rentals past year
192 223 192
152
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
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EVENT DEMOGRAPHICS MALE 80% FEMALE 20% AGE 3% of fans are 18-25 yrs old 38% of fans are 26-35 yrs old 20% of fans are 36-45 yrs old 17 % of fans are 46-55 yrs old 14% of fans are 56-65 yrs old 7% of fans are 66+ yrs old EDUCATION 25% completed graduate school 34% completed college 41% completed high school TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week HOUSEHOLD
15% have a household income of <$49,999 20% have a household income of $50,000 - $74,999 17% have a household income of $75,000 - $99,999 16% have a household income of $100,000- $124,999 32% have a household income of $125,000+
*Information collected from Turnkey Intelligence and on-site survey
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MADISON SQUARE GARDEN “THE GARDEN” On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.
“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as THE WORLD’S MOST FAMOUS ARENA.” “It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!” “Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.” “The Garden is more than a building. The history is so rich, and people want to be a part of that history.”
- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane
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ADVERTISING IMPRESSIONS Digital
Dates
Locations
Total Impressions
ESPN.com NJ.com NJ.com Mobile App Behavior and Geo-targeted Ads Behavior and Geo-targeted Ads (Mobile) Display Advertising Facebook Ads Facebook Page TheGarden.com TOTALS
11/6-11/16 10/28-11/21 10/28-11/21 10/28-11/21
Run of Site Sports Pages Mobile Internet
900,688 440,280 600,208 942,069
10/28-11/21
Mobile
450,120
11/1-11/21 11/1-11/21 1/1-12/31 3/9-11/21
Internet Facebook Facebook Home & Event Page/Calendar
2,323,677 1,428,329 137,706 11,092,452 18,215,329
Radio Station
Dates
Length
# of Units
Average Listeners
Gross Impact
ESPN 98.7 ESPN 98.7 ESPN 98.7 (live reads) WFAN 101.9 FM/660 AM (NY)
11/3-11/21 11/3-11/21 11/3-11/21 11/1-11/23 11/1-11/23
:60 :30 :10 :30 :15
26 63 15 33 15
31,140 31,140 31,140 64,132 32,066
809,640 1,961,820 467,100 2,116,366 480,990
114
189,618
5,935,906
WFAN 101.9 FM/660 AM (NY) TOTALS
Television Network
Households
Dates
# of Units
Viewers
Gross Impact
MSG Network MSG+
10,909,198 10.909,198
10/28-11/22 10/28-11/22
64 124 188
8,812 3,273 12,085
563,968 405,852 969,820
TOTALS
Out of Home
Dates
Impressions/Day
Total Impressions
7th Avenue Marquees 8th Avenue Marquees 7th Avenue Arcade Banner Captivate Networks (Office Elevator)
9/25-11/21 9/25-11/21 8/4-11/21 11/9-11/21
1,000,000 700,000 600,000 66,854 2,366,854
57,000,000 39,900,000 78,000,000 935,954 218,335,954
TOTALS
TOTAL ADVERTISING IMPRESSIONS: 243,357,009 @2KClassic
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DIRECT MARKETING
Ticketmaster Alert 4 e-mails to over 1 million subscribers totaling 4 million impressions
Syracuse University 2 e-mails to over 40,000 subscribers totaling 80,000 impressions
Madison Square Garden 4 e-mails to over 304,400 subscribers totaling 1,217,600 impressions American Express 1 e-mail to over 1,000,000 subscribers Gazelle Group Database 17 e-mails to 14,000 subscribers totaling over 238,459 impressions Groupon Offer 1 e-mail to 100,000 customers LivingSocial 1 e-mail to 427,136 customers
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University of Texas 1 e-mail to 85,000 members University of California Database 1 e-mail to 80,000 subscribers University of Iowa 2 e-mails to 70,000 subscribers totaling 140,000 impressions WFAN 1 e-mail to 100,000 subscribers
OVER 6.4 MILLIONâ&#x20AC;&#x2C6;IMPRESSIONS
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ADVERTISEMENTS
Advertisement that ran in the November 2014 issue of Basketball Times. @2KClassic
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ADVERTISEMENTS
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2KSportsClassic.com
2K ClAssiC benefiting Wounded Warrior Project Championship Rounds • November 20-21 ®
syracuse • Texas • California • iowa
Download the App! “College Hoops Events”
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Tickets on Sale at the Garden Box Office & Ticketmaster.com WWP14_MSGBanner_halfsize2.indd 1
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Examples of posters, banners, and in-arena ads.
7/15/14 5:13 PM
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ADVERTISEMENTS
Advertisements that ran in Captivate Networksâ&#x20AC;&#x2122; office elevators (above) and at the Mall at Short Hills (below).
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ADVERTISEMENTS
Animations that ran as Banner Ads on ESPN.com, NJ.com, behavior and geotargeted websites.
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ADVERTISEMENTS
Endpage on commercial unit that ran in the New York metropolitan area on MSG Network and MSG Plus.
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ADVERTISEMENTS
Examples of Facebook flash advertisements used to promote the 2014 Event.
28 | 2KClassic.com
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ADVERTISEMENTS
The Event Facebook Page has over 3,000 “Likes.”
The Event Twitter Page has over 1,100 followers.
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TELEVISION EXPOSURE Minutes of unobstructed exposure on the courtside signage Texas vs. Iowa
Syracuse vs. California
Syracuse vs. Iowa
Texas vs. California
Totals
2K - NBA 2K15 Progressive TrueCar Citi LG Oâ&#x20AC;&#x2122;Reilly Auto Parts Mentos Gum
9:09 5:39 2:08 2:50 4:39 3:02 2:55
5:43 7:13 2:13 2:39 4:48 4:37 3:33
9:30 6:45 2:08 2:37 3:58 4:34 3:16
6:55 9:07 3:07 2:56 3:39 5:16 5:17
31:17 28:44 9:07 11:02 17:04 17:29 15:01
GEICO Wilson PrimeSport Wounded Warrior Project
2:26 2:18 0:30 2:23
2:09 1:47 0:15 2:21
2:38 1:53 1:20 2:07
2:39 2:34 1:37 2:07
9:52 8:32 3:42 8:58
Sponsor
Minutes of exposure for floor decals, backboard support decals, chairbacks, and basket arm signage Sponsor
Texas vs. Iowa
Syracuse vs. California
Syracuse vs. Iowa
Texas vs. California
Totals
2K Court Decals NBA 2K15 Baseline Decals
29:01 41:17
29:00 40:11
28:27 40:24
31:42 45:17
1:59:10 2:47:09
Mentos Gum Court Decals
41:56
43:38
47:21
45:59
2:58:54
2K Sports Chairbacks
3:07
3:03
5:33
2:27
14:10
2K Sports Backboards
2:22
2:51
1:50
1:19
8:22
Progressive Basket Arms
48:50
43:00
43:21
49:00
3:04:11
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TELEVISION EXPOSURE
Number of Graphic and Verbal Mentions During the Broadcasts Date
Game
11/20/14
Texas vs. Iowa
11/20/14
Syracuse vs. California
11/21/14
Syracuse vs. Iowa
11/21/14
Texas vs. California
Network
Verbal 8 8 9 8
Graphic 16 21 20 20
Totals:
33
77
All four games of the 2K Classic Championship Rounds were broadcast on ESPN Networks. 32 | 2KClassic.com
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TELEVISION EXPOSURE
TrueCar (above) and Oâ&#x20AC;&#x2122;Reilly (below) appeared on the courtside signage during all four of the Championship Round games at Madison Square Garden.
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TELEVISION EXPOSURE
GEICO (above) and Wilson (below) appeared on the courtside signage during all four of the Championship Round games at Madison Square Garden.
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TELEVISION EXPOSURE
LG (left) and Citi (below) appeared on the courtside signage during all four of the Championship Round games at Madison Square Garden.
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TELEVISION EXPOSURE
Progressive appeared on the basket arm during all four Championship Round games at Madison Square Garden.
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TELEVISION EXPOSURE
2K appeared on the basket support during all four Championship Round games at Madison Square Garden.
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TELEVISION EXPOSURE
Sponsors can utilize court decals on the floor of Madison Square Garden. NBA2K15 (left), Mentos Gum (above), and 2K (below).
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TELEVISION EXPOSURE
2K appeared on the team bench chairbacks and on the press backdrop during all four Championship Round games at Madison Square Garden.
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TELEVISION EXPOSURE OPENING AND CLOSING BILLBOARDS
NBA 2K15 opening billboard (above) and TrueCar closing billboard (below).
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TELEVISION EXPOSURE ENHANCEMENTS
2K Player of the Game (above) and TrueCar First Half Stats (below).
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TELEVISION EXPOSURE IN-GAME GRAPHICS AND PROMOTIONAL MENTIONS
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REGIONAL ROUND EXPOSURE SYRACUSE, NY Minutes of unobstructed courtside signage Syracuse vs. Kennesaw State
Syracuse vs. Hampton
NBA 2K15
6:24
5:08
Event TOTALS
0:25 6:49
0:24
Sponsor
5:32
Minutes of exposure for decals Syracuse vs. Kennesaw State
Syracuse vs. Hampton
2K Court Decals
31:28
27:33
2K Basket Support Decals TOTALS
2:20 33:48
1:17
Sponsor
28:50
Number of mentions during broadcast Syracuse vs. Kennesaw State
Syracuse vs. Hampton
Audio
3
9
Graphic TOTALS
13 16
19 28
Mentions
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REGIONAL ROUND EXPOSURE SYRACUSE, NY
2K appeared on the video board during PA announcements (above) and on the courtside signage (below) during both Syracuse Regional Round games.
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REGIONAL ROUND EXPOSURE SYRACUSE, NY
2K appeared on the press backdrop (above), the court (bottom left), and the basket support (bottom right) during both Syracuse Regional Round games.
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REGIONAL ROUND EXPOSURE SYRACUSE, NY
The “2K Shootout” on-court promotion ran during both Syracuse Regional Round games. This lucky fan competed for a chance at a copy of NBA 2K15.
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REGIONAL ROUND EXPOSURE SYRACUSE, NY
Two Honorary Captains represented Wounded Warrior Project and the Syracuse Orange during all four games the Orange played in the Event. The Captains were honored on the court during each game. @2KClassic
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REGIONAL ROUND EXPOSURE AUSTIN, TX Minutes of unobstructed courtside signage Texas vs. North Dakota State
Texas vs. Alcorn State
NBA 2K15
1:53
2:56
Event TOTALS
3:12 5:05
1:58
Sponsor
4:54
Minutes of exposure for decals & chairbacks Texas vs. North Dakota State
Texas vs. Alcorn State
2K Court Decals
13:56
17:15
2K Chairbacks TOTALS
1:34 33:48
1:42
Sponsor
28:50
Number of mentions during broadcast Texas vs. North Dakota State
Texas vs. Alcorn State
Audio
1
6
Graphic TOTALS
10 11
16 22
Mentions
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REGIONAL ROUND EXPOSURE AUSTIN, TX
Jobing (above) and 2K (below) appeared on the courtside signage during both Austin Regonal Round games.
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REGIONAL ROUND EXPOSURE AUSTIN, TX
2K appeared on the court decals and on the basket support (right) during both Austin Regional Round games.
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REGIONAL ROUND EXPOSURE AUSTIN, TX
Wilson (above) appeared on the videoboard and 2K (below) appeared on the bench chairbacks.
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REGIONAL ROUND EXPOSURE AUSTIN, TX
The “2K Shootout” on-court promotion was held during both Austin Regional Round games.
52 | 2KClassic.com
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REGIONAL ROUND EXPOSURE AUSTIN, TX
Wounded Warrior Project voluteers set-up informational concourse displays (above) and an Honorary Captain was honored at center court during both Austin Regional Round games.
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REGIONAL ROUND EXPOSURE BERKELEY, CA Minutes of unobstructed courtside signage California vs. Alcorn State
California vs. Kennesaw State
NBA 2K15
3:03
3:20
TOTALS
3:03
3:20
Sponsor
Minutes of exposure for decals & chairbacks California vs. Alcorn State
California vs. Kennesaw State
2K Court Decals
26:52
26:48
2K Basket Support Decals 2K Chairbacks TOTALS
1:18 3:34 31:44
1:43 2:40
Sponsor
31:11
Number of mentions during broadcast California vs. Alcorn State
California vs. Kennesaw State
Audio
2
2
Graphic TOTALS
2 4
2 4
Mentions
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REGIONAL ROUND EXPOSURE BERKELEY, CA
NBA 2K15 appeared on the courtside signage during both Berkeley Regional Round games.
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REGIONAL ROUND EXPOSURE BERKELEY, CA
2K appeared on the court (above), basket support (right), and team bench chairbacks (below).
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REGIONAL ROUND EXPOSURE BERKELEY, CA
2K also appeared on the press backdrop during both Berkeley Regional Round games (left).
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REGIONAL ROUND EXPOSURE BERKELEY, CA
Wilson (left) and NBA 2K15 (below) appeared on the videoboard during PA announcements at both Berkeley Regional Round games.
58 | 2KClassic.com
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REGIONAL ROUND EXPOSURE BERKELEY, CA
This lucky fan won a copy of NBA 2K15 after winning the “2K Shootout.”
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REGIONAL ROUND EXPOSURE IOWA CITY, IA Minutes of unobstructed courtside signage Iowa vs. Hampton
Iowa vs. N. Dakota State
2K
0:30
N/A
Event TOTALS
0:34 6:49
N/A
Sponsor
N/A
Minutes of exposure for decals Iowa vs. Hampton
Iowa vs. N. Dakota State
Event Court Decals
24:48
N/A
TOTALS
24:48
N/A
Sponsor
Number of mentions during broadcast Iowa vs. Hampton
Iowa vs. N. Dakota State
Audio
4
N/A
Graphic TOTALS
1
N/A
5
N/A
Mentions
60 | 2KClassic.com
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REGIONAL ROUND EXPOSURE IOWA CITY, IA
Wilson appeared on the videoboard (above) during PA announcements and NBA 2K15 appeared on the courtside signage (below) during both Iowa City Regional Round games.
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REGIONAL ROUND EXPOSURE IOWA CITY, IA
Another lucky fan won a copy of NBA 2K15 after winning the “2K Shootout” during the Iowa City Regional Round.
62 | 2KClassic.com
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REGIONAL ROUND EXPOSURE IOWA CITY, IA
Iowaâ&#x20AC;&#x2122;s Honorary Captain was recognized at center court during both Iowa City Regional Round games (top left) and Wounded Warrior Project volunteers raised awareness with on-site displays (below).
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COMMERCIAL UNITS Regional Rounds - Syracuse University Date
11/16/14
Game
Network
Syracuse vs. Hampton
Airtime (EST)
Sponsor
4:48 pm 5:02 pm 5:07 pm 5:19 pm 5:26 pm
2K Progressive 2K TrueCar 2K
5:36 pm 5:46 pm 5:56 pm
TrueCar TrueCar 2K
Commercial Spots: 8
Regional Rounds - University of Texas Date
11/16/14
Game
Texas vs. Alcorn State
Network
Airtime (EST)
Sponsor
8:21 pm 8:29 pm 8:48 pm 8:56 pm 9:18 pm
2K TrueCar 2K Progressive TrueCar
9:22 pm 9:41 pm 9:55 pm
2K TrueCar 2K
Commercial Spots: 8
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COMMERCIAL UNITS Championship Rounds - Semifinals, New York City Date
11/20/14
11/20/14
Game
Texas vs. Iowa
Syracuse vs. California
Network
Airtime (EST)
Sponsor
7:22 pm 7:23 pm 7:32 pm 7:33 pm 7:44 pm
TrueCar 2K Progressive Mentos TrueCar
7:44 pm 8:15 pm
Progressive 2K
8:16 pm 8:21 pm 8:21 pm 8:30 pm 8:43 pm 8:43 pm 8:52 pm
Progressive Mentos TrueCar 2K Progressive Mentos Progressive
9:42 pm 9:43 pm 9:52 pm 9:53 pm 10:01 pm 10:01 pm 10:09 pm 10:10 pm 10:43 pm 10:44 pm 10:47 pm 10:48 pm 10:48 pm 10:56 pm 11:08 pm 11:09 pm
2K Progressive TrueCar 2K Progressive Mentos TrueCar Progressive 2K Progressive Mentos TrueCar 2K Progressive Mentos Progressive
Commercial Spots: 30
66 | 2KClassic.com
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COMMERCIAL UNITS Championship Rounds - Consolation and Championship, New York City Date
11/21/14
11/21/14
Game
Syracuse vs. Iowa
Texas vs. California
Network
Airtime (EST)
Sponsor
5:09 pm 5:10 pm 5:18 pm 5:19 pm 5:28 pm
2K Progressive TrueCar 2K Progressive
5:29 pm 5:37 pm
Mentos TrueCar
5:37 pm 6:11 pm 6:11 pm 6:19 pm 6:19 pm 6:20 pm 6:23 pm 6:33 pm 6:33 pm
Progressive 2K Progressive Mentos TrueCar 2K Progressive Mentos Progressive
7:42 pm 7:43 pm 7:54 pm 7:55 pm 7:58 pm 7:58 pm 8:11 pm 8:12 pm 8:48 pm 8:49 pm 8:57 pm 8:57 pm 8:58 pm 9:04 pm 9:16 pm 9:17 pm
2K Progressive TrueCar 2K Progressive Mentos TrueCar Progressive 2K Progressive Mentos TrueCar 2K Progressive Mentos Progressive
Commercial Spots: 32 @2KClassic
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COMMERCIAL UNITS Sponsored Radio Commercial Units on ESPN 98.7 Date
Length
Station
Airtime (EST)
Qty
11/04/2014 11/05/2014 11/07/2014 11/09/2014 11/10/2014 11/11/2014 11/12/2014
:60 :60 :60 :60 :60 :60 :60
12:13pm, 1:27pm 9:55am 5:43pm 8:17am 10:59pm 8:27am, 12:43pm, 11:16pm 11:55am
2 1 1 1 1 3 1
11/13/2014 11/14/2014 11/15/2014 11/16/2014 11/17/2014 11/18/2014 11/19/2014 11/20/2014
:60 :60 :60 :60 :60 :60 :60 :60
11:47am, 1:59pm 12:16pm, 6:13pm 3:58pm 10:13am 12:44pm, 1:26pm 1:59pm, 10:35pm, 11:12pm, 11:44pm 1:42pm, 9:42pm, 10:43pm 10:29am
2 2 1 1 2 4 3 1
Total Radio Spots: 26
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SUPPLEMENTAL EXPOSURE TELEVISION
- The 2K Classic benefiting Wounded Warrior Project was featured in ESPN’s promotional spots and on ESPN.com’s early-season tournament preview show. - National, regional, and local sports highlights shows. - Local news network sports coverage.
RADIO
- Championship Round coaches participated in interviews on ESPN Radio, on both national and New York programs.
SOCIAL MEDIA
- The 2K Classic benefiting Wounded Warrior Project is very active in social media. The event’s Facebook and Twitter pages continue to grow. - In 2014, a Twitter campaign was used to spread news about the event through the national and local media. - In addition, several head coaches promoted the event on their Twitter accounts.
Texas Head Coach Rick Barnes talks with the press after defeating California in the Championship game.
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ON-SITE EXPOSURE 7TH AND 8TH AVENUE MARQUEES AND BANNER
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ON-SITE EXPOSURE ON-SITE DISPLAYS
Wounded Warrior Project volunteers set-up displays in the concourse to raise awareness and money for a great cause.
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ON-SITE EXPOSURE CENTERHUNG SCOREBOARD EXPOSURE
Sponsor logos appear on the centerhung scoreboard during PA announcements. @2KClassic
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ON-SITE EXPOSURE CENTERHUNG SCOREBOARD EXPOSURE
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ON-SITE EXPOSURE UPPER RIBBONS EXPOSURE
Sponsor logos appear on the digital upper ribbons during all four Championship Round games.
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ON-SITE EXPOSURE UPPER RIBBON EXPOSURE
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CUSTOMIZED PROMOTIONS ON-COURT PROMOTIONS
Fans were chosen to participate in on-court promotions during timeouts and halftime. This lucky fan celebrates after winning the TrueCar Drive and Dribble.
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CUSTOMIZED PROMOTIONS ON-COURT PROMOTIONS
In the 2K on-court promotion, two lucky fans played a game of NBA 2K15 on the Madison Square Garden court for a chance to win a copy of the game.
78 | 2KClassic.com
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CUSTOMIZED PROMOTIONS GAME BALL DELIVERY / ON-COURT RECOGNITION
2K and Billy Inglis were honored on-court for their support of the Event (top-left), Billy Inglis of 2K delivered the game ball prior to tip-off of the Championship game (top-right), and the Lapchick Foundation honors John Kresse, Clarence Gains, and Gus Alfieri (below).
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CUSTOMIZED PROMOTIONS WOUNDED WARRIOR PROJECT HONORARY CAPTAINS
Honorary Captains for each team were recognized at center court of Madison Square Garden during all four Championship Round games.
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CUSTOMIZED PROMOTIONS ON-COURT PRESENTATIONS
Take-Two Interactive’s Dave Edwards presents Wounded Warrior Project Outeach Coordinator, Danny Rodriguez and wounded warriors with an autographed Event basketball. Empire BlueCross BlueShield’s Patrick O’Keefe honors Wounded Warrior Project’s Neil Abramson at center court.
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CUSTOMIZED PROMOTIONS COURT TIME
2K took over Madison Square Garden for a pick-up game with employees and colleagues.
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POST GAME AWARDS AWARDS PRESENTATION
2K’s Billy Inglis presented the Championship trophy to the the University of Texas.
Texas’ Jonathan Holmes was named Most Valuable Player and California’s David Kravish made the All Tournament Team. @2KClassic
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HOSPITALITY RECEPTION
The Pre-Game Hospitality Reception was held at Madison Square Garden’s Club Bar and Grill.
A sponsor “Thank You” placard was displayed at the entrance of the Club Bar and Grill. @2KClassic
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HOSPITALITY RECEPTION
Sponsors enjoyed a meal and drinks before heading to their seats to watch the game.
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PRESS COVERAGE As the nationâ&#x20AC;&#x2122;s premier early-season college basketball event, the 2K Classic benefiting Wounded Warrior Project annually receives tremendous press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in the New York metropolitan area, the Subregional Round site, and the local news areas in which the participating institutions are located. In 2014, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the 2K Classic benefiting Wounded Warrior Project was featured in articles in, but not limited to, the following media: - USA Today
- NBCSports.com
- Getty Images
- SI.com
- Atlanta Journal-Constitution - Icon Sportswire
- ESPN.com
- San Jose Mercury News
- New York Beacon
- New York Times
- Syracuse Post Standard
- The Sports Network
- New York Daily News
- Des Moines Register
- Sports on Earth
- New York Post
- Cedar Rapids Gazette
- SNY.TV
- CBSSports.com
- Bleacher Report
In all, over 90 reporters and photographers representing more than 60 media outlets were issued credentials to the Championship Rounds of the 2014 2K Classic benefiting Wounded Warrior Project.
Texasâ&#x20AC;&#x2122; Jonathan Holmes and Demarcus Holland talk to the media following the Longhorns Championship win. @2KClassic
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