Nike Foodball: Write The Future

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Nike Football: Write the Future

For: MKTG 2201 By: George Banis Date: 8/17/10


For the class: Find the different sports that are mentioned in this commercial.


TV Ad

http://www.youtube.com/watch?v idL http://www.youtube.com/watch?v=idL G6jh23yE&hd=1


Which sports did you identify identify? ?


Soccer Soccer


T i Tennis


T bl Tennis T i Table


A bi Aerobics


B k tb ll Basketball


W t hi Watching TV


W t hi Watching TV D’oh!


Why is this ad successful successful? ? • Engages the audience • Stimulates S i l emotions i • Uses celebrities to endorse the brand • Was launched at a very good time • Many variations of the same ad keep audience di entertained t t i d


Facts about this ad • Large online buzz: buzz: 20,270,000 views on youtube (8/17/10) • Was associated to the World Cup closer than any other brands (The Guardian) • Nike shares climbed by 0.56% the Friday the campaign was launched


Oth Ad Variations Other V i ti


Roger Federer

http://www.youtube.com/watch?v Dp http://www.youtube.com/watch?v=Dp MF3NGgD6Y


Wayne Rooney

http://www.youtube.com/watch?v I5kA http://www.youtube.com/watch?v=I5kA PhNR_Gs


Samba Robics

http://www.youtube.com/watch?v jsJK http://www.youtube.com/watch?v=jsJK PYN5_vY


Nike Football: Write the Future

Th k you Thank

For: MKTG 2201 By: George Banis Date: 8/17/10


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