Nike Football: Write the Future
For: MKTG 2201 By: George Banis Date: 8/17/10
For the class: Find the different sports that are mentioned in this commercial.
TV Ad
http://www.youtube.com/watch?v idL http://www.youtube.com/watch?v=idL G6jh23yE&hd=1
Which sports did you identify identify? ?
Soccer Soccer
T i Tennis
T bl Tennis T i Table
A bi Aerobics
B k tb ll Basketball
W t hi Watching TV
W t hi Watching TV D’oh!
Why is this ad successful successful? ? • Engages the audience • Stimulates S i l emotions i • Uses celebrities to endorse the brand • Was launched at a very good time • Many variations of the same ad keep audience di entertained t t i d
Facts about this ad • Large online buzz: buzz: 20,270,000 views on youtube (8/17/10) • Was associated to the World Cup closer than any other brands (The Guardian) • Nike shares climbed by 0.56% the Friday the campaign was launched
Oth Ad Variations Other V i ti
Roger Federer
http://www.youtube.com/watch?v Dp http://www.youtube.com/watch?v=Dp MF3NGgD6Y
Wayne Rooney
http://www.youtube.com/watch?v I5kA http://www.youtube.com/watch?v=I5kA PhNR_Gs
Samba Robics
http://www.youtube.com/watch?v jsJK http://www.youtube.com/watch?v=jsJK PYN5_vY
Nike Football: Write the Future
Th k you Thank
For: MKTG 2201 By: George Banis Date: 8/17/10