GBCA UNVEILS THREE YEAR STRATEGIC PLAN: A VISION FOR FUTURE GROWTH

GBCA UNVEILS THREE YEAR STRATEGIC PLAN: A VISION FOR FUTURE GROWTH

BY BENJAMIN J. CONNORS, ESQ., CAE, PRESIDENT & CEO | GBCA

The General Building Contractors Association (GBCA) has recently launched its 2023-2026 Strategic Plan, signifying a pivotal moment in the organization's commitment to the commercial, industrial, and institutional construction industry. Grounded in a legacy of leadership, inclusivity, innovation, and integrity, GBCA stands as the respected voice of construction in the Philadelphia region. This strategic plan reflects the result of thoughtful deliberations by GBCA's Board of Directors, who have envisioned the future, defined a clear direction, and identified key priorities. Through an extensive organizational review, public virtual town hall, focus groups, member surveys and collaborative discussions about the future of the industry, the Board has developed strategic goals that promise to reshape the industry landscape.

A Blueprint for Progress

The 2023-2026 Strategic Plan serves as the cornerstone upon which GBCA will strive to not only meet but exceed member expectations. It lays out a roadmap for creating opportunities that will benefit all stakeholders in the Philadelphia region.

Strategic Pillar #1: Labor Relations

Building Collaborative Partnerships for Competitive Advantage

A central focus of the plan is the commitment to establish collaborative and synergistic partnerships with labor unions. This will provide a robust foundation for GBCA to serve as a labor management think tank alongside the trades, offering a competitive edge to signatory contractors. The steps to achieve this include:

∙ Strengthening relationships with the trades.

∙ Actively engaging with labor to enhance competitiveness.

∙ Make strategic investments in staffing to ensure expertise and operational effectiveness.

Strategic Pillar #2: Next Generation & Workforce

Cultivating the Future Workforce and Diverse Opportunities

Aligned with GBCA's commitment to future growth, the plan includes initiatives to engage the next generation by developing workforce development programs that will positively impact 25,000 students. Concurrently, GBCA will work to expand opportunities for Minority Business Enterprises (MBE) and Women Business Enterprises (WBE), as well as underrepresented populations within the workforce. The steps for these initiatives include:

∙ Investment in next-generation construction methods and techniques.

∙ Advancing diversity, equity, and inclusion efforts to actively engage and provide value to MBE & WBE contractors.

∙ Lead the industry in the education on new technologies and construction methods.

Strategic Pillar #3: Industry Relations

Elevating Industry Expertise and Collaboration

GBCA envisions its members as industry leaders and seeks to position itself as an authoritative source for all matters related to construction. To achieve this, GBCA will gain an indepth understanding of the challenges hindering growth and efficiency. This will involve deeper political engagement and the promotion of collaboration among owners, designers, and contractors. Key steps include:

∙ Enhancing communication with owners, developers, and the design community.

∙ Analyzing construction market trends.

∙ Assisting contractors in adapting to necessary changes.

∙ Expanding political influence to shape industry policies.

Strategic Pillar #4: Operational Excellence

Enhancing Efficiency and Member Engagement

GBCA recognizes that operational excellence is essential for delivering value to its members and stakeholders. This entails a strategic focus on governance, staffing, engagement, and financial planning. Key action steps encompass:

∙ A comprehensive review of governance and governance processes.

∙ Strategic investments in staffing to maintain high operational standards and member service.

∙ Encouraging meaningful engagement from all stakeholders.

∙ Long-term financial planning to ensure organizational stability.

∙ Enhancing communication efforts to connect with a broader audience.

In conclusion, GBCA's 2023-2026 Strategic Plan represents a forward-looking vision for the future of the construction industry in the Philadelphia region. Through collaborative labor relations, support for the next generation, elevation of industry expertise, and a focus on operational excellence, GBCA is committed to its mission of creating opportunities for all. This plan underscores GBCA's dedication to fostering innovation, inclusivity, and the highest standards of integrity in the construction industry.