Introduction After analysing what was the branding needs. I start to list some terms who relate to technology. I cross this with the field of activity of Acrelec and the presume target. It end with a semantic field turning around geometry, science, informatics and precision. The result was a inspiration of printed circuit board figures to add some variety and flexibility to the visual identity, the preservation of the color and the fonts is to keep safe the DNA of Acrelec’s visual identity. The goal is to make the identity more adaptable to the many media she can use to promote the brand.
Elements that may leave This elements will not be include in the change because they didn’t match with the identity from the new website.
Fonts Akzidenz-Grotesk BQ
Marketing applications.
The lazy dog jumped over the the brown fox.
The lazy dog jumped over the the brown fox. The lazy dog jumped over the the brown fox. The dog jumped over the the brown fox.
Business applications.
Arial
The dog jumped over the the brown fox. The dog jumped over the the brown fox. The lazy dog jumped over the the brown fox. The lazy dog jumped over the the brown fox. Adobe Caslon Pro
Marketing applications.
The lazy dog jumped over the the brown fox. The dog jumped over the the brown fox. The lazy dog jumped over the the brown fox. The lazy dog jumped over the the brown fox.
Colours Acrelec Onyx Acrelec Iron All the orange can be bend into a degrade.
Acrelec Tomato Acrelec Orange Acrelec Apricot
Forms Printed circuit board inspired figures
This add make the document’s creation more versatile and easily adapted to media’s constraints. Such as the need of dynamic figures of the web content.
Grid and margins 7 columns
Flat icons
Giving a little bit more space to the content result to a more elegant aspect and a more easily reading. The use of a grid on all documents bring a coherent brand identity.
Using some proper flat icons make the brand identity unique.
Logotype and baseline Baseline imported from the new website
Eventually, each “department� may have a signature made of one of this figures.
All sort of declinations can be used
Image processing
Workshop
Versatile Comfort
Efficient
Exemple 1
Phygital
Exemple 2
Exemple 3
Speed Idipsam sapiciant eum essuntota dolorrum qui sit et licae soloribusa conseriae
Comfort Idipsam sapiciant eum essuntota dolorrum qui sit et licae soloribusa conseriae quaspe-
Convenient Idipsam sapiciant eum essuntota dolorrum qui sit et licae soloribusa conseriae
The use of tab associate with a adapted cutting make a thick print document, like a catalogue easier to apprehend.
Idipsam sapiciant eum essuntota dolorrum qui sit et licae soloribusa conseriae quasperibea vellorrumque corporro quia doles acerum fugia sequo moles non reperit esto etur? Uciet quatius ipsani re aped quis anis es esti sim id qui quibusanti dolut fugia dolorum sin nis alita delenih icimolorit quaspeliquo con niendam eaque paribus estotat dolorei usdaecati odicima ionecte ctorist quid evendaestia cus, sitatur, occum estrum, natem facest doluptatus moluptatus unt ulla sequas mos mincieniet litin rerspid entium quis deliam aut pos iderupta eturi consequiam ut volenem dolupta veni consernam alique que sita cum re enectur eictas et exerchi liatem atumenia quibus et, quo eum atusandis nieni vLes, Cuppl. Venteris, Catiam plicuripse nosulicem, nocchucer intil hebatur, sentrum puliculictum P. Omnesse inium ad ad atus, con dictum numus, ubis, cus, nultorum, qui ses! Ego tum sum adefaci tribem am nosus se cuppl. Multissente prox mortum ia? Nihi, publiciis mere cultusquo converescia imur alBus? Publiss imaximi licatiliu senit niconstu escris o elia dendam pubit fue hori pula intium, o intimus, que audam ocrum in ti, nicien tem liam is cipterestus con sa nonsupe ribusultuite auterus et publiis re, tudam aut vem iam plinteatiam. Morunum adhucta, vit derehem quitium P. Roxim prit, con vis. Etre idit in vidiend amquit et L. Dectatemus none pribuncla verceru deorius cont.