CS2351 EAG Supplement

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Features | Commentary | EAG Products | Exhibitor Guide | Floorplan

January 17 – January 23, 2014 • No. 2351 • www.coinslot.co.uk

Preview to EAG International 2014

New year, new opportunities Now half a decade since its inception, EAG International has cemented its position as the UK’s leading amusement and gaming expo. The stage is set once again for three days of business opportunities and networking as industry stakeholders from around the world descend on London’s ExCeL centre. From the hottest new products to the analysis of today’s most pressing issues, Coinslot Review’s in-depth guide to EAG 2014 contains everything you need in preparation for this year’s show.

UK coin-op: built on the entrepreneurial spirit PERSPECTIVES Michelle Michael and a view from a wet and windy Weston pier

MARKET ANALYSIS

OVERVIEW

PRODUCTS

Players Amusements and the demands of diversifying into new revenue streams

Leslie MacleodMiller on the entrepreneurial spirit and the issues facing the industry

The products to keep an eye out for at the London event

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EAG 2014 PREVIEW

firstword A time and place to do business

It’s innovation that holds the key PERSPECTIVE Alex Lee ime and tide wait for no man, according to St Marher in 1225.While St Marher pre-dates the EAG International by several centuries, his wise words are eminently applicable to the annual trade show kicking off any day now.

The coin-op sector has been forced into a dramatic re-think and a marked change of direction since the Gambling Act, the Smoke Ban, the rise of the FOBT and the global economic slowdown all combined in the space of a few short years to put some pretty intense pressure on our industry.

EAG International is living testament to the fact that coinop’s survivors have got this far by accepting that the noughties have brought with them a dramatically different trading landscape to the one which was enjoyed, seemingly by all, before the turn of the century.That acceptance has driven more professional business practises, more efficient manufacturing processes and, hopefully, created a new platform upon which to build for the future.

Obviously, further change has to happen with regard to single site operation and B2 machines and much of this will have to be driven ‘from the top’ but no-one can deny that without innovative, exciting new products the coin-op sector cannot thrive.

I could go on for hours listing compelling reasons to visit or exhibit at EAG, but I’m sure you’re more than wise enough to have noted them by now.

Let’s face it, it’s the only coin-op trade show I’m aware of that’s accessible via cable car. If that’s not reason enough to come down, regardless of the state of the Thames’ tide, I don’t know what is.

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t’s almost hard to believe that EAG International is now in its fifth year of operation. Looking back, however, it is clear that a great deal has changed in the European gaming and amusement industry during that fleeting half decade, as those within the business find new and innovative ways to attract consumers amid the worst economic period since the end of the Second World War. To say the least, the UK’s coin-op industry has had the rough end of the stick over recent years. Moderate stake and prize increases in certain gaming sectors - coupled with a few piecemeal government business initiatives - can only really be considered small victories, as the industry continues to face unfavourable legislation and continually cautious spending habits.

While it is unclear exactly how long it will be until consumers begin to ramp up their leisure spend to pre-recession levels, the coin-op community has been quick to adapt, not only driving R&D forward to bring the most exciting products to the gaming floor, but also behind the scenes - be it through increas-

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FIRST WORD And here we are again: January, full of hopes, expectations and a great EAG. James Walker opens the Coinslot Review doors on to this year’s main event.

ing back-office efficiencies to implementing innovative loyalty schemes and player-friendly cashless systems.

Those within the UK’s gaming and amusement industry made it clear that they would not be circling the wagons, and it is encouraging to note that the organisers of EAG have taken the same tack. Karen Cooke and her team have been looking overseas in an effort to enlist a new wave of global manufacturers and suppliers for the greater good of the industry.

“With four EAG Internationals behind us, and taking into account pre-registration numbers, we anticipate that the 2014 show will attract around 5,500 industry professionals,” Cooke said in the run-up to the show.

Although it is impossible to get out the proverbial crystal ball and offer any solid predictions for 2014, the pages of this year’s Coinslot Review are packed with the latest innovations - from the hotly tipped plush and redemption pieces of the year to the new £100-ready Category C machines. So here’s to an invigorating EAG and another five years...

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EAG 2014 PREVIEW

sectoroverview INTERVIEW

EAG International organiser Martin Burlin spoke to Alex Lee about the prospects for this year’s ever-growing annual coin-op event.

An event to underline the industry’s resilience 2B: Do you believe the industry is on the way up and that the days of consolidation and contraction has come to an end? Martin Burlin:The last few years have been some of the toughest endured by our industry in living memory.The problems suffered by European economies are well-documented and put simply; our customers have less to spend.Within the UK, delays to the Triennial Review, the decline of many seaside resorts, pub closures and the smoking ban have all taken their toll.

Despite these factors, EAG International has consolidated its position as the opening event for the New Year and continues to attract new exhibitors. It would be a brave man who would say that the industry is ‘on the way up’ but many operators had a good summer in 2013, primarily due to the weather and increasing popularity of ‘staycations’.

EAG International 2014 exhibitors will be showing new Cat C AWPs with the £100 jackpot and manufacturers continue to invest and innovate in other amusement categories. On balance, there are reasons to be optimistic.What never fails to surprise me is the resilience of our industry.

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B2B: Do you feel that the UK coin-op industry has supported the show sufficiently in the runup to the event?

MB:EAG International is the industry’s own show so its very existence is a testament to the industry’s support.We appreciate that attendance represents a significant financial commitment.We’re heartened by the increasing number of companies using EAG International’s media contacts to promote new products and generally inform the press about what visitors can expect.Having said this, I think we can do more in this area and we’re encouraging everyone to feed in information which we can distribute to the press and social media, via EAGLive.

B2B: What size will the show be when it opens in January?

MB:EAG International attracts all of the UK industry’s leading distributors so it’s difficult to be precise about the number of represented manufacturers, but it was over 180 at the last count.The 2013 show occupied 10,500 square feet and attracted 5,411 visitors.

B2B: What are the EAG show’s unique selling points this time around and as a show per se?

MB: EAG International is the largest UK show in its sector. Because many associations and groups hold their meetings at the show, it’s a very efficient use of time. On a wider note, the timing at the start of the year is perfect and it’s a show

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The overseas contingent is extremely important to the show...the home market is very much a known quantity but they have a desire to expand into overseas markets.

which participants have the ability to influence directly.

B2B: What are your expectations for the show and what message are you hoping to put out?

MB:I guess we’d like to put out a message of innovation and optimism and the fact that no other three days in the calendar can have such a profound impact on the participants business.

B2B: How relevant are shows such as EAG for discussing issues such as the Triennial Review & the FOBT debate?

MB:The show is hugely relevant for these debates, both in a structured way at the various meetings around the show, and informally on the show floor and at networking events.

B2B: How important is it to have a decent overseas contingent or is the focus solely on serving the UK market?

MB:The overseas contingent is extremely important to the show.This year 28 per cent of visitors travelled from overseas. I think it’s fair to say that for some exhibitors the home market is very much a known quantity but they have a desire to expand into overseas markets.

B2B: Som sum up: why should people visit the show this time around?

MB: Simply, there is no other way for the majority of operators to see so many world class companies demonstrating so much equipment in one place at one time. For example, there are 180 represented manufacturers and 14 new exhibitors for 2014. There are exhibitors from UK, Italy, Poland, China, Spain,Taiwan, Belgium, Germany, Northern Ireland, Sam Marino,Turkey and the UAE all under one roof in a world-class venue, so that networking with trade associations and colleagues is easy.

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EAG 2014 PREVIEW

sectoroverview ‘Our industry is built on an entrepreneurial spirit’

We have always worked very closely with EAG and continue to do so.The BACTA/EAG Advisory Board continues to work with Karen Cooke and Martin Burlin to ensure that we are optimising our opportunities. Martin continues to provide outstanding leadership for the show and he liaises closely with National Council who provide him with their full support.

Last year our members had to deal with a major change with Machine Games Duty (MGD) and also anticipating the changes in stakes and prizes,but our industry is built on an entrepreneurial spirit and change means opportunity.At the same time we have an unprecedented growth in remote gambling which makes Britain’s traditional limits on machine numbers based on premises licences look increasingly obsolete.We need to understand more about how the modern consumer is going to play games and use their leisure time, whether on our premises or playing on remote devices.

Looking ahead to EAG 2014, the Triennial changes will dominate the show,so we can expect to see innovations around Category C, B4s and B3A. The SWP market remains a challenge but it will be interesting to observe the way in which the indus-

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TRADE ASSOCIATIONS BACTA chief executive Leslie MacLeod-Miller discusses the big issues affecting the UK’s amusement and gaming industry in the run-up to EAG 2014.

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... the big issues remain the same: lack of parity regarding B2 machines and inconsistent regulation and taxation of remote gambling...

try is responding to the pub market,including the use of tablet technologies.

The big issues remain the same: lack of parity regarding B2 machines and inconsistent regulation and taxation of remote gambling.On top of this there will be developments with the Rank case and exploring where we go next with Category D product. We feel very let down by the Gambling Commission and DCMS in not providing a modest increase for reel based Category D and we need to develop a strategy to take this forward which will be discussed at the next round of BACTA’s divisional meetings in February.

BACTA will again have a stand at EAG, and the BACTA team will be out in force to meet current members and new members. Our external experts will also be present, including Peter Bingle, who covers what happens in Westminster, and Richard Holm from PwC, who will be presenting a seminar regarding Linewebber and the Rank Case.

We will also be offering new members a special discount if they join at the show. It is a great opportunity for us to see our members from all over Britain and our compliance team will also be on hand to answer any questions.”

THERE’S A NEW WAY TO PLAY MUSIC...

Introducing soundjack soundjack is a game changing mobile app which allows users to play the pub Jukebox without even leaving the comfort of their chair. The smartphone is changing the way consumers access payper-play music and soundjack is at the forefront of this technological and social revolution.

Benefit from our marketing support soundjack is being supported by a combination of in-venue and external consumer marketing. Each soundjack venue will be supplied with a promotional launch pack to maximise uptake and a dedicated agency will be responsible for social media engagement on behalf of the brand.

A game changing opportunity to expand the player base and build income In the US there has been a 30% uplift in music revenue using similar technology. The soundjack app will lead to a projected increase in female users and those under-34.

Why partner with soundjack?

Apart from being the exclusive Jukebox partner of the Official Charts Company, it has access to the world’s largest music library, uses tried and tested technology and boasts unique social media applications.

Increased dwell-time and footfall soundjack connects people meaning repeat visits and increased dwell time - a zero cost method of increasing footfall. Users can locate other soundjack-enabled pubs by using their mobile phone.

So why not meet the people behind the brand and explore the industry’s leading music app on Stand 835?

see us on stand 835

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EAG 2014 PREVIEW

sectoroverview

SWOT ANALYSIS

Throughout Europe, EAG International’s exhibitors have been preparing their largest ever selection of new products, and the event’s organisers are predicting a strong show.

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Opportunities abound at EAG 2014 reparations for EAG International are in the final stages, with manufacturers from Europe and beyond putting the final touches to their product presentations.

When the organisers of EAG first unveiled ExCel as the home of their UK amusement and gaming show, certain industry representatives voiced their opinion that the east London venue was located simply too far away from the centre of the capital, and that people would not venture to the event.

How wrong they were.

On so many different stages, ExCel has proved itself to be a truly worldclass destination venue. Similar events in Europe - notably the dual Enada shows in Rimini and Rome and FERInterazar in Madrid - also take place on the outskirts of their host cities, and the trade-off between a centrally located venue with antiquated facilities and one slightly further afield with improved set-up/strip-down capabilities and better delegate services really is a no-brainer.

For the visitor, ExCel London, EAG International’s home, is the most accessible and impressive venue in the UK, benefiting, as it should, from a wide choice of hotels and easy access via road, rail and air.

The sheer breadth and number of product launches planned for EAG International is impressive.A small sample of what visitors will see reveals the latest 4D immersive video theatres, amusements, vending, redemption games and systems, prize merchandise, kiddie rides and a wide range of the

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latest licensed and generic plush. UK operators expecting to see the first £100 AWPs will not be disappointed, with several manufacturers planning to reveal their new games releases.

Such is the focus of EAG International that virtually all exhibitors plan to show something new, with several strong global brands promising European releases. Exhibitors will have travelled from Belgium, China, Germany, Italy, Northern Ireland, Poland, San Marino, Spain,Taiwan,Turkey and the UAE. Indeed, despite tough trading conditions, EAG International 2014 has attracted 14 completely new exhibitors.

EAG’s prominence and timing have encouraged a number of associations and other industry groups to hold meetings and special events at the show, achieving remarkably efficient use of time for attendees.

Organiser Karen Cooke has been particularly impressed by the amount of new products debuting at the show: “Most key exhibitors are planning to reveal a staggering array of exciting new products, many of which will be European launches,” she said.“EAG International has firmly established its position as the place to see and try new products for the coming season.”

With many operators feeling cautiously optimistic about prospects for 2014, increased investment in equipment and ancillary products will inevitably follow. EAG International will gather the latest and best products under one roof, enabling purchasers to make informed choices and secure the best possible return on their investments.

SWOT ANALYSIS EAG INTERNATIONAL 2014 STRENGTHS •Now in its fifth year, EAG International is firmly established as a must-attend event on the coin-op trade show calendar •Support from those serving a wide range of gaming and amusement sectors, including AGCs, bingo, FECs, piers and coastal venues, inland arcades, pubs, clubs and theme parks •Growing domestic and international exhibitor base WEAKNESSES •Prolonged economic downturn affecting both operator and consumer spend •Industry growth hampered by legislative disparity across AGC, LBO and casino sectors OPPORTUNITIES • New £100 prize presents new opportunities for the Category C gaming sector • Plenty of networking opportunities both on and off the trade show floor • EAG continues to attract a growing number of exhibitors from Europe and even further afield THREATS • Unpredictable economy could hinder growth in 2014 • The industry continues to be a victim of unfavourable legislation and government whims

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EAG 2014 PREVIEW

marketperspectives SEASIDE OPERATIONS

The weather is less challenging than the market for Weston’s Grand Pier. Coinslot Review spoke to owner Michelle Michael.

MICHELLE MICHAEL, DIRECTOR OF WESTON GRAND PIER

PIERS

With the nation slowly emerging from the recession, the operators of Teignmouth’s Grand Pier have found success in offering their customers good value while keeping a tight watch on their own spending.

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The long walk back from the end of the pier ell and high water came to Weston super Mare with the storms and tidal surges that have ravaged the UK’s coast in the last month or so. But British stoicism has been much in evidence on the Grand Pier at Weston.

“We opened every day,” co-owner and director Michelle Michael told Coinslot Review.“Water came up to the pier deck but never over it.The council shuts the seafront floodgates on very high tides but by luck, the tide times meant we weren’t too badly affected. I think we opened about 20 minutes later than normal one day - and anyway people were climbing over to get on to the pier.

The waves were quite a spectacle and there have been some great photos taken from the pier.”

So a dramatic start to 2014, then.That came after a modestly improved 2013 compared to the year earlier.

“Having the hot weather last year was great for the coast,” said Michael,“but it wasn’t the perfect weather for us: there weren’t those afternoon showers that drive customers in.We were a few per cent up on 2012. I think the inland arcades suffered a lot more as people were going to the coast on days out.We at least would get waves of visitors coming in out of the heat.”

The continuing economic pressure being felt by a lot of people also helped

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SUNNY DAYS ON THE GRAND PIER

keep the market from truly flourishing last year, she added, as well as the stay-lengths of visitors.

Michael said:“About 90 per cent of visitors to Weston last year were day-trippers - and that means quite short days. People generally get here by about 11am and then they’re starting to leave about 4pm. Our footfall really starts dropping off about then and even more after 6pm. We are working with others to encourage more people to stay overnight, and we are also looking at promotional partnership schemes with other attractions.”

EAG is a major event for Michael in preparation for the new season. She said: “We’ll be looking for innovation at the

show, something that’s new and exciting.

We’re looking forward to seeing our suppliers, with whom we have a great relationship - because of our high footfall, they’ll often place games on test with us, which we like very much.”

She continued: “We seeing more and more interest in redemption games, which appeal across our really wide demographic. Grandparents who are often looking after kids for their parents are happy to give them a bag of 2p’s to play at pushers and redemption games. The tickets encourage people to come back and save for the big prizes but also cater to the impulsive ones, who want to exchange them for sweets straight away.”

Teignmouth Pier builds success by blending old and new machines ooking back on 2013, Nik Brenner, director at Teignmouth’s Grand Pier, recalled that tough economic conditions encouraged operators to walk a careful balance between new and second hand machines, with a focus on games that afford players long-lasting enjoyment.

With many visitors still feeling the effects of the credit crunch, Brenner believes that his patrons are looking to get good value for their money. “Tuppeny pushers have been phenomenal,” he said. “We purchased a couple of second hand machines this season and they’ve done particularly well.”

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He recalled that young children were the most valuable visitors to their arcade, with machines that provided a lengthy experience proving the most popular. “We put sweets on the beds of our pushers,” he said. “The kids get their pound of twos and they walk away with a handful of sweets having had half an hour’s fun.”

When scouting for new machines the pier looks primarily for opportunities to purchase second hand games, but there are situations in which they will spend large amounts for a new machine. “We bought a new Pan Amusements shooting gallery at the start of

the season and that’s done very well,” said Brenner, “but that was a brand new piece of us, which was a big investment.”

Representatives from Teignmouth will be visiting EAG this year. His father, Anthony Brenner, has been attending the event and its predecessors for almost fifty years. They keep on returning in an attempt to identify “the next big thing” and also to meet suppliers they otherwise deal with remotely. “It’s always worth having a good relationship with your suppliers,” said Brenner. “Especially with credit terms, it never hurts to meet them face-to-face.”

Designed to perform, built to last www.sbmachines.co.uk +44(0)1656 783894

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EAG 2014 PREVIEW

marketperspectives DISTRIBUTOR’S PERSPECTIVE

Whatever the difficulties for the industry in the last year, there are new products coming to EAG that has one of the arcade sector’s leading distributors genuinely excited for the year ahead. Coinslot Review spoke to Dean Harding of Crown Direct.

PUB OPERATIONS

With the pub sector passing through a period of radical change, gaming machines look to occupy an increasingly focussed portion of a large operator’s business plan. Bill Epsley of Young’s explains.

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Product will offer firm foundation for 2014 I think 2013 was a challenging year for operators,” Crown Direct’s Dean Harding has told Coinslot Review.“It was a great start from EAG all the way through to the end of September with good levels of business, but then last quarter was very poor.”The seasonality of the business was at play, he said, but there were a multitude of other reasons.

“The inland AGC and bingo sectors were lagging, especially in the autumn/winter period. I got the impression that income was quite poor. In fairness to them,however,while there was plenty of good product to be had, there was no must-play game, no world-beating machine last year.And I think there was lack of willingness to invest with the Triennial Review on the horizon. I think it’s just a pause.”

Harding is excited about the products Crown Direct will be showing at EAG. He said: “If 2014 isn’t a good year, it won’t be because of a lack of product.”

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OPERATING THE NEW SYSTEM We are now approaching the one-year anniversary of the introduction of MGD, which saw operators including Crown, having to divert their gaze from the main business for a while as they got to grips with the new system.

“I think it was difficult, especially for some operators like FECs dealing with VATable machines and MGD ,” said Harding.

“One good thing about is it that operators are now only paying the duty when they’re earning it but it’s hard to say what it’s done to the business. It does offer more flexibility and there have been operators fitting in extra machines if they can without having to worry about fixed fees.”

He continued: “In our operations we’ve definitely seen the benefit of five per cent on pushers and it means we’ve been able to test some good stuff since the summer, including Sweet Falls from Harry Levy and the Wizard of Oz two-player from Elaut.

We’ve also had great results with Party Time Classic from Astra.”

In the B3 sector, there are two machine ranges to watch out for in particular, Amatic’s Performer (“international casino appeal, very stylish and exciting”) and King of Slots from Blueprint.

“There are some great games on the platform, such as Worms,Winstar and jackpot games,” said Harding.“What’s really exciting though is a new feature that will allow AGCs to offer in-house slot tournaments: it’s a great tool for operators.”

The Cat C machines on display will offer a wide range of new £100 games.

“One to watch in particularly is from Project Coin - what they’ve got is not just a scaled down B3 machine but almost a return to the good old AWP. I’m really excited about it, and I imagine operators will be really excited about it too.”

Harding continued:“Cat D belongs to Astra.They’re way ahead in terms of quality and it shows on every machine.We’ll also be showing two new pushers from Harry Levy.

“I’m really impressed with the range of products we’ll be bringing to the show.”

Tempered Cat C optimism from Young’s pubs ver the past ten years the pub sector has undergone a period of transformation, as a growing emphasis on boutique culinary experiences has edged out traditional liqueur led outlets. “Customer expectations in terms of quality, service and ambience are now greater than they have ever been,” says Bill Epsley, commercial manager for Young’s.

And while there are likely to be more closures, the market still contains plenty of potential for success in venues with and without gaming machines. “Whilst I would expect further casualties,” said Epsley, “the future is bright for professional and

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talented operators who understand their market and give the customers what they want.”

In terms of gaming machines, the Bell Fruit Group remains the most popular with customers, thanks to its many titles based around the Deal or No Deal licence. However, with more companies than ever before entering the market, Epsley notes that, “it is nice to see some competition emerging, which has to be healthy for all.”

There’s certainly hope for improved cashbox performance in the Category C sector, thanks the maximum jackpot increase to £100.

“Performance during 2013

has not been particularly great overall and is likely reflective of players generally becoming tired or bored of £70 machines,” said Epsley.

“From past experience a jackpot increase stimulates interest from both current and lapsed players.”

Overall, however, leisure machines are becoming less of a fixture in the pub sector, with Young’s looking to focus on specific venues rather than aiming for a wider install base.

“We have been repositioning many of our venues over recent years to reflect the needs and demands of our customers in the geographic areas they serve,” said Epsley.

“This has resulted in a

decreasing number of machines as they don’t often fit with the style of operation or ambience we wish to create, so growth will be very limited so we will concentrate on maximising revenue from where machines remain.”

On Epsley’s wish list for the coming year is increased clarity from regulators on jackpot limits. “I think we’d all like to see a simpler process for reviewing stakes and prizes,” he said, but was keen that, “the public do not confuse the relative ‘soft’ gaming machines in pubs with the controversial Fixed Odds Betting Terminals which seem rarely out of the news these days.”

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EAG 2014 PREVIEW COASTAL OPERATOR Although the previous year may have seen a mix of positives and negatives, in 2014 coastal operator Stade Developments is once again making expansion a part of its plans o say that the last half decade has been a challenging one for the coastal amusements sector might be somewhat of an understatement, but chinks of light are starting to break through once stormy skies.

One of those rays of sunshine comes in the shape of arcade operator Stade Developments, which after a couple of years of consolidation and cutbacks is now ready to expand again.

Speaking to Coinslot Review, Adrian Moore, director of operations at Stade, said he was entering 2014 with a renewed sense of optimism about market conditions.

He commented:“We haven’t bought any new sites for a couple of years, but we now find ourselves in a position where we can go out and look to expand the business.

“As long as the business is viable, Stade is interested in acquiring a coastal FEC in any part of the UK.” Elements of this new-found confidence may in part be due to the impact of Machine Games Duty not being as deep as many

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All geared up to expand

thought it might have been.

Moore said: “The implementation of MGD legislation was not as bad as we feared, which means that projections going forward can be more positive.”

Stade also scored a hit with the Despicable Me 2 Minions plush.Thanks to the box office success of the animated family film, and in particular the fan-favourite Minion characters,the firm’s cranes saw a welcome boost in players as families queued up to try and win them.

However, the good news was offset somewhat by the outcome of HMRC’s appeal in Rank’s VAT case, which Moore said had resulted in his company having to think even more carefully when investing its money, as well as the cold and wet weather that put in a dent in trade for the first six months of 2013.

Moore said the forthcoming £100 prize for Category C machines was welcome, but thought it was unlikely to make any significant impact on their performance at coastal locations.

He commented:“I’m not sure if we can justify the investment in upgrading Category C machines,because all of our gaming customers will still play the Category B3 machines to win £500 instead of £100. “£100 just isn’t enough of an uplift something in the region of £250 might make an impact.”

One of the major challenges the industry faces in 2014 is the effort required to try and halt the decrease in footfall, Moore stated.

To tempt more holidaymakers back to the UK’s traditional resorts, he believes the government would need to spend more promoting tourism in the UK and consider giving tax breaks to seaside industries.

Moore also called on the entire coin-op industry to support research and development that would ensure constant supply of new machinery able to compete with mobile gaming technology, and to continue to lobby government to gain AGCs parity with bookmakers/casinos.

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marketanalysis AGC SECTOR

With the AGC sector still experiencing tough trading conditions, the year will see operator Players Amusements branch out into other areas of the industry.

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Aiming to diversify aced with stiff competition from the increasingly controversial Category B2 machines found in every high street bookmakers, in 2014 AGC operator Players Amusements is making diversification a priority.

It shut four arcades in 2013, leaving it with two still open today, and despite a slight improvement in performance since, the business is looking at other areas of the coin-op sector with interest.

Director Kevin Birch admitted that although it was something the business had never done before, Players is currently looking at acquiring an FEC where it can offer other types of products, such as coffee and refreshments.

He commented:“We want to diversify into other revenue streams, which we are currently slightly restricted with as obviously only over-18s can enter an AGC premises, and many AGC customers expect free refreshments.

“We are looking at a few locations that are inland but are still the sort of tourist destinations that will attract high footfall during the summer season.”

Birch also revealed that the firm is looking to gain a variation of its Gambling Commission licence that will enable it to operate single sites.

“It is where I started in the industry, and it does seem to be an area that is seeing some growth,” he explained.

2013 had been a year of consolidation, Birch said:“I think in itself that was an achievement for us, to see some positivity in improving week on week figures compared to previous years.That was a glimmer of hope that we have turned a corner and things have started to improve.”

“We have actually sold a lot of our sites simply because we lacked confidence in the industry.We do love it and we love what we do, but we fell out of love a little bit because conditions have been so tough.”

The biggest thorn in the AGC sector’s side has been the Category B2 machine, Birch stated: “Over a long period of time I think every AGC operator has seen that is where its higher stake customer base has gone, because they are not interested in a £2 stake.

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A 20p/£10 rise for Category D would give the AGC sector a much better lift and more scope to do things with the machines than the £100 Category C jackpot. If the stake isn’t increasing, where is the increase in revenue going to come from?

“We must have three or four people walking through the door every week asking us if we have roulette machines, and despite the bad press they are getting in the media, the younger generation still want to play them.”

“I think something will happen, whether it’s 12 months or two years away.There are so many people campaigning against B2 that AGCs operators can all but hope changes are now on the horizon.

“I wouldn’t want them in an AGC. In the current climate a £2 stake is enough. We are struggling to get people to play a dedicated 50p stake machine right now - you have to give them a choice.”

Birch believes the incoming £100 prize for Category C machines will do little to boost this particular product in AGCs. He commented:“I think £100 will benefit single sites more because hi tech pub machines already have a 25p/50p/£1 or 30p/50p/£1 stake options for the £70 jackpot, so all they are doing is giving the punter a £100 jackpot without increasing the stake.

“Besides a few community games that offer a 10p/25p/50p/£1 multistake, there aren’t really that many lo tech machines out there that can do the same.

“A 20p/£10 rise for Category D would give the AGC sector a much better lift and more scope to do things with the machines than the £100 Category C jackpot. If the stake isn’t increasing, where is the increase in revenue going to come from?

With the availability of credit a big factor for people that spend money in a gambling environment, Moore said that 2014 would be another challenging year for AGCs. He commented: “For 15 to 20 years, the three months before Christmas and the three months after it were the best six months of the year for an inland AGC. “With the problems getting credit, people that may have used surplus cash to gamble and frequent AGCs now use that cash for everyday necessities and for Christmas.

“Until that situation improves, I don’t think we are going to see much of an improvement in the short term.”

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EAG 2014 PREVIEW

MANUFACTURING

With the overall economy showing signs of recovery, Reflex is heading into EAG looking to build on the first full year since their machines made the transition to pubs in 2012.

Reflex Gaming sees green shoots in pub sector ince bringing its reel-based products into pubs across the UK, Reflex has positioned itself as a major player in the market. They head into EAG with a range of new games and cabinets, many of which have been tailored to fit the new Category C £100 jackpot increase.

“We have worked extremely hard and have been very focused on making sure that we have compelling new products to take to EAG that are on the £100 prize level,” said managing director, Quentin Stott. The team at Reflex have also worked hard to update

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many of their existing products to fit the new standard. “Equally, we have been through the back catalogue of our Category C products from our first major release Alice’s Wonderland - to make sure that our customers’ demand for updating existing purchases can be met in good time.”

Stott is positive about what this jackpot change means for the pub sector.

“The main impact of the uplift in jackpot will be that we have a nice three-digit headline figure to advertise on the machines for Category C,” he said.

Stott hopes that this boost will play a part in bolstering the confidence of pub operators as they emerge from a difficult economic period. He notes that, “rising costs across the board and a very competitive marketplace,” are making life difficult for suppliers, but as consumer spending increases pubs are beginning to battle the downturn.

Looking at the market overall, Stott believes that attendees will visit this year’s EAG with renewed belief. “I think

it’s fair to say that there is a returning level of confidence in much of the wider economy and that is starting to show signs of penetrating through to the gaming machine sector. This, coupled with the new stake and prize opportunity, means that everyone can go to the show with a view of things having progressed.”

Reflex is a long term provider of machines to AGC and bingo operators, with new products for this market also scheduled for display at EAG this year.

“Our strategy for the arcade and bingo sector has traditionally been to appeal to the lower end of the stakes and prizes offering in order to maximise the amount of time that customers spend on the machines for a modest outlay,” said Stott. “We have enjoyed significant success with our mini cabinet featuring reelbased games in this sector and we have now complimented this with the release of our Starlight Digital Category C compendium featuring 4 games, also housed in the mini cabinet, which we anticipate will be warmly received by the market.”

CoinslotReview JANUARY 17 - JANUARY 23, 2014

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EAG 2014 PREVIEW

marketanalysis

CHILDREN’S OPERATIONS Seeing a TV show featuring classic coin-op videos has reminded Joyland MD Michael Cole of the powerful potential that brand recognition brings with it.

‘We will strive to seek out new income opportunities’ MUSIC SECTOR Music makes the world go around, so that terrible song goes. So it’s no surprise then that Soundnet and Sound Leisure are heading off to EAG confident in their range of new music new solutions. James Luck, commercial director for Soundnet, explains why it is vital that companies in the sector continue to push the envelope of innovation throughout 2014.

oinslot: How would you summarise the UK’s pub sector as of the end of 2013?

James Luck:I think there is a nervousness in the market,which is based on changing site dynamics concerning machines,increasing costs,operator consolidation and the pressures of legal changes ensures traditional operators are being squeezed.

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CS: How would you gauge response to your re-launched Music Milestones jukebox?

JL:The new price point for MIM has been really well received.Its pricing shows similarities with the current market pricing of quality flatscreen televisions compared to their initial Plasma versions of 10 years ago.You get an awful lot for your money now.It also adds a differential to the PremiumVHub,which since the introduction of Music Milestones has seen an increase in orders over the autumn/winter.It is a natural trade up for established MIM publicans.

We are seeing multiple operators investing in this way.We now completely cover the bases and all derivatives will benefit from our continued developments in online tech.

CS: The mobile-commerce statistics in your recent Soundjack press release are staggering. Is mobile control/payment set to be a game-changer in the UK’s jukebox sector?

JL:We truly hope so - and if you look at where more established eCommerce has come since its inception in the early 2000s,we must anticipate a similar take-up in‘mCommerce’ over the next three to five years.We will strive to seek out new income opportuni-

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ties and functionality so we can aid the cash generation of our products.It is imperative we look to evolve the music offer to actual end users.The public plays music so differently now from even three years ago.We have to develop services alongside the public perception of technology and music consumption.

CS: How did your relationship with PayForIt come about?

JL:We were one of the first mobile apps to integrate PayForIt (PFI) back in 2007 when we trialled our first mobile appTrackDial.PFI had only just been formed by four mobile phone networks, Ofcom and the micropayment industry.Rate deals with each network are different but a licensed integrator and aggregator of the service interfaces into our software to ensure we get the simplest and most effective tech solution along with a competitive transaction rate.

CS: Do mobile forms of jukebox control/payments pose any challenges in terms of music licensing?

JL:There is no real issue regarding music licensing and the mobile payments.We pay all royalties at the site level.

There is no consumer mobile music service as such - it’s a remote jukebox - with plays tagged at each venue.

CS: It is now half a decade since EAG’s inception. How would you assess the show’s evolution, and how important is EAG in Soundnet’s trade show calendar?

JL:With the demise of the annual Preview show each November,EAG is the only proper UK exhibition for ourselves and our machine operators. It is therefore essential to preview our developments and sell our wares.

Looking backward to move forward ith redemption taking children’s fun park Joyland by storm over the past few years, it was no surprise to see its hit status maintained in 2013.

As Michael Cole, managing director of Joyland operator Coles Amusements Enterprises, told Coinslot Review, redemption was joined on the list of positives by 2p pushers and, most encouragingly, signs of growth from the park’s coin-operated kiddie rides.

He explained that behind the results lay some astute strategy: “Joyland’s target audience is families who are looking to get something back for their leisure spend.

“We offer a lot of brand merchandise through the redemption operation and swag the pushers up quite heavily cost-effectively, which can keep players with £3 or £4 worth of 2p pieces active for up to half an hour.”

Not surprisingly, when Cole heads to EAG 2014 he intends to look out for further redemption pieces and coin-operated rides, but is keeping an open mind should a new “Holy Grail of machines” pop up at the ExCel. Conversely, seeing a programme on video games hosted by popular presenter Charlie Brooker has also cast Cole’s mind back to a more retro amusements era.

He explained: “I watched Channel 4’s How Video Games Changed The World before Christmas, which featured a lot of classic coin-op videos like PAC-MAN and Space Invaders and made me wonder if manufacturers could benefit from looking back to these simpler retro-style games.

“They were such huge brands with their own merchandise lines, which is actually a trend we are starting to see in redemption with games like Doodle Jump and Fruit Ninja.

Millions of people have them as

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apps on their smartphones and tablets, and the fact that they already have that brand recognition might be advantageous for operators.”

Another big positive has been the success of Joyland’s social media presence. The park doesn’t advertise directly in print media or on the radio, but Cole has seen its Facebook page, grow to become an important promotional medium.

He commented: “We have old school friends who grew up together, moved to different parts of the country and now have children of their own, who use the Facebook page to communicate with each other.

“I looked at it last year and saw that there was a family in Carlisle in touch with a family in Wales and a family in Kent, who had arranged to meet up at a specific time in August for the first time in around ten years to come to Joyland to ride the Snails.”

Looking ahead, Cole said that 2014 would be about hanging on to the market share already secured, revealing that he was already developing new strategies to do so.

He said: “The slight light at the end of the tunnel in Great Yarmouth is that the local authority is putting more and more events on, and the area between Joyland and our American diner has been earmarked as a site for them.

“We work in conjunction with the tourist authority to look for new events to bring to this area These events bring people and tend to attract customers that we wouldn’t otherwise get.”

While the performance of the economy will remain the biggest influence, Cole believes the next 12 months can continue to be profitable: “There’s no way of getting around it - it’s going to be a tough year for a lot of people, but if you offer value for money and have the right product you have a good chance of succeeding.”

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EAG 2014 PREVIEW

Taking a scientific approach to the product process PRODUCT & TECHNOLOGY Bandai-Namco head into EAG with a tried and tested approach that will see them boldly launch a selection of new titles. But what are the lessons and procedures to follow for those in the heartlands of product and technological development?

head of EAG, Bandai-Namco has been running their new releases through a series of comprehensive on-site trials, with the company reporting promising results.

“We test all of our games extensively before we offer them to sale,” said John Brennan, the commercial director of Brent Sales - Namco’s exclusive distributer in the UK and Ireland. “We need to know that when we recommend them to our customers they will perform well on site.”

A number of products have scored well in recent tests and are expected to be popular with EAG visitors. Among them the new Mach Storm game, which stands out thanks to its realistic cockpit and dome screen, and the latest Batman title from Raw Thrills. “Feedback for those two games and the others we will show, such as Alpine Racer, has been incredible.That’s why we know we are going to have an

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excellent EAG this year.”

The same is true of Namco’s Prize Division, which has been seeking feedback from the market to discover the most desirable prizes for their redemption machines. Its latest set of acquisitions include mini tablets, bluetooth smart watches and wireless headphones.

With two major releases occurring in the home video game market, Bandai-Namco faces a challenge to draw players away from theTV screens and into the arcade.The company, however, are confident that their machine’s unique design elements provide something different.“When you consider a game like Mach Storm,which is a full-blown flying simulator and shooting game with a massive domed screen,” said Brennan,“or Alpine Racer, which is a ski simulator with a 55 inch screen, then you can understand that this kind of player experience cannot be replicated at home.”

Looking further ahead,Brennan revealed some licences that Bandai-Namco will be focussing on during the next twelve months. “This year, Pac-Man is being rebranded thanks to a new TV series called Pac-Man and the Ghostly Adventures and so we expect global demand for the character, prizes, machines and other related merchandise to be at an all-time high.”

These include a range of Pac Man plush toys from Namco Prize, which will feature in both Namco’s redemption games and a global Burger King promotion. A number of other famous characters have also been secured.“Licences are undeniably important,” says James Anderson,the general manager of Namco’s Prize Division.“As well as our own Pac-Man brand, we feature Shaun the Sheep and Timmy Time from Aardman Animations,Trash Pack and Canimals characters. These are proven brands that have proven to be winners in UK arcades.”

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EAG 2014 PREVIEW

viewpoint OPERATORS

Following a challenging 2013, the industry is off to a much better start to the year, according to Nick Harding of Praesepe.

SEASIDE AMUSEMENTS As representatives from every corner of the leisure and gaming industry gather in London, the Independent Operators Association are hoping to foster debate over rising costs for their members.

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Looking ahead to a year of growth ick Harding is CEO of Praesepe, one of the UK’s fastest growing low-stake gaming operators.The group comprises 121 adult gaming centres, including the Crystal Rooms in London’s Leicester Square, four family entertainment centres,six bingo clubs including the UK’s largest capacity club in Cricklewood,north-west London,38 Micro Bingo venues and Beacon Bingo Online.

“Last year is probably best described as ‘Unlucky 13’- from the wintry blasts in January to the heat waves in July and August and underpinned by an interminable delay in getting £100 maximum payout on Category C,”Harding said.“It wasn’t an easy year and I do feel that, with the economy improving, £100 on Category C finally giving us some new games based on a good stake/prize ratio we are off to a much better start to the year.”

When asked which product sectors he feels are set to stand out at the 2014 edition of EAG International, Harding immediately drew attention to the new batch of Category C games that will take centre stage at the ExCel show,but he also said operators need to be confident that the major manufacturers are able to provide regular new B3 products for their most successful platform

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terminals.

“I am also very keen to see some really innovative pushers,”he stated.“I do feel that pusher design has of late tended to be‘same old,same old’,with not much new and with old ideas simply being given new graphics and ‘go- faster’ stripes. I am eager to try anything that demonstrates that the manufacturer is thinking outside the box.

“It is fundamental for AC and bingo operators to continually refresh their product portfolio.You have to continually give your

customers new products and new choices, fail to do that and you might as well fix the date when you close your doors and close your business.”

Discussing his thoughts on the forthcoming Category C prize uplift,Harding said the new legislation is positive news for the industry.“My machines team, led by Nigel Davis has been in constant dialogue with manufacturers and game designers and we are enthusiastic about what we hear. Can they deliver? I hope so!”

IOA to challenge manufacturers at EAG The IOA is a nationwide group of 14 operators who have joined forces to boost machine income for their customers. They head into EAG with not only a display of new machines, but a package of divisive issues they are keen to debate with leading industry figures.

“The challenge we all face as operators is the rising cost of purchasing machines,” said Peter Weir, chief executive of the group. “Manufacturers cite the costs of development and innovation, but these can only be borne by the industry as a whole, including the pub companies, and not just by the operating

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sector.”

As pressures mounts on pub owners to shift towards food and ambiance, the allure of the gaming machine for a typical pub customer has lapsed. Weir notes that, in this environment, it would be illogical to expect takings not to take a hit. Manufacturers, he adds, must lower their costs if they want the industry to flourish. “Equally,” adds Weir, “if we need to reduce costs we also need to review the capital investment and the service levels we provide.”

Away from this debate, the IOA will use EAG as an opportunity to identify profitable new machines for their cus-

tomers. “As an operator we are always looking for new ideas, new products and new ways of using the latest technology,” said Weir. “The EAG provides that platform.”

In particular, the changing rules surrounding stakes and prizes for Category C machines has put this class of machine in the limelight.

“From our perspective the key focus will be the new Category C products,” said Weir of his group’s EAG presentation.

This includes not only new games, but those that performed particularly well during 2013. Weir singled out The Big One from BFG as a title which brought the col-

lected IOA members high sales during the past 12 months.

Looking beyond this year’s expo, the IOA has been working in concert with games developers to monitor Cat C titles that will be coming to market in the new year. “We have been in close dialogue with the manufacturing community for many months,” said Weir. Putting a challenge to game creators, he added that, “manufacturers need to provide a quality experience for existing players and a compelling proposition for new and lapsed players,” when the new machines launch later this year.

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EAG 2014 PREVIEW

EAG ORGANISER

‘Attracting international buyers is crucial’ oinslot: Do you have any preliminary data in terms of expected visitors to EAG 2014?

Karen Cooke:With four EAG Internationals behind us, and taking into account pre-registration numbers, we anticipate that the 2014 show will attract around 5,500 industry professionals. Registration data has not been validated at this stage so we will not release statistics.In line with past shows we can expect a broad spectrum of attendees covering all industry sectors.

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Karen Cooke reflects on half a decade of the UK’s premier coin-op show and discusses it’s growing international perspective.

CS: EAG continues to grow its international audience. Has this been a natural evolution, or have you been ramping up your overseas marketing efforts?

KC: It’s been a combination of both.

Many UK exhibitors operate in the international arena and others have a desire to expand into new markets.

Conversely, we attract many overseas exhibitors who are interested in the

UK. From a visitor perspective, they want to see the latest and most innovative products to drive their businesses forward,wherever those products may come from.Many of our exhibitors tell us that attracting new international buyers is crucial for their businesses and our marketing activity reflects this.

Our direct mail and email campaigns are driven by qualified visitors, and so are truly international. For 2014, our advertising and press releases were targeted at 13 UK-based publications and 25 from overseas. I would stress, however, that the vast majority of the UKbased publications have a totally international perspective.

ers will be showing £100 AWPs for the first time, in line with the triennial review.

CS: Does the Bett show, which runs parallel with EAG at ExCel this year, pose any problems for EAG or its delegates?

KC: ExCel is a truly world-class venue and will have no difficulty in coping with the increased number of visitors.

On the plus side, visitors will have a much wider choice of food and beverage outlets at ExCel. There is no doubt, however, that hotel accommodation on the ExCel campus will be under pressure.In anticipation of this, many visitors have opted to stay at hotels which are slightly further afield, but readily accessible via the Docklands Light Railway.

broadening, with new additions from the attractions and indoor play sectors. Increasingly, trade associations and other industry groups are choosing to hold their own events around the show, for the convenience of their members.Another very important trend is the increase in entirely new products being shown, with manufacturers choosing EAG International as their European launch platform.

CS: What is the biggest thing you have learned in the time you have been driving EAG forward?

KC: I guess it’s that in an age where business is increasingly carried out electronically and remotely, there is CS: Which product sectors are set still a real need for an annual event to stand out at the 2014 edition of where people can get together, face the ExCel show? to face.After all, many of our particiKC:This year, exhibitors are promispants are in the business of delivering ing a record number of new products, CS: It is now half a decade since across all sectors so it would not be EAG’s inception. Are you noticing any an experience so they need to physimeaningful to differentiate.It’s worth trends developing on the show floor? cally see and try the products on show. mentioning that many manufactur- KC: Certainly the exhibitor base is There is really no substitute for this.

CoinslotReview JANUARY 17 - JANUARY 23, 2014

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EAG 2014 PREVIEW

politics BAPTO seeks new blood at EAG

POOL

Britain’s pool association is looking to help operators through difficult market conditions unveiling fresh ideas at EAG.

he British Association of Pool Table Operators (BAPTO) are making their annual trip to EAG this year, joining 6,000 members of the amusement and leisure industry as they gather at the ExCel arena.The group, which represents the game of pool and the operators who provide it, have been attending the expo for a number of years since first being invited by organisers BACTA. “The main reasons we keep going is

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BAPTO MEMBERSHIP OFFICER KEN HUSSEY (RIGHT) WITH TREASURER BOB BLAKEBOROUGH AT THIS YEAR’S EAG INTERNATIONAL EXPO

ATTRACTIONS Any underinvestment by the attractions sector in recent years should be rectified this year - and EAG exhibitors could see the benefit Coinslot Review discovers from BALPPA boss Paul Kelly.

PAUL KELLY, CHIEF EXECUTIVE OF BALPPA

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to be there for our existing members and also to attract prospective new members,” said treasurer Bob Blakeborough. The association values the chance to keep its current members updated with rules and regulatory changes and to canvas for additions to its ranks.

BAPTO’s research indicates that there are 2,000,000 regular pool players in the UK, with 64% of them playing three times a week.Yet despite these numbers, the pool sector has suffered in recent years.“In addition to pub closures, the trend toward foodled operations and the smoking ban have hit the game hard,” said Blakeborough. “Our members’ tables suffered a 30% revenue decline after the introduction of the smoking ban alone.”

BAPTO was created back in 1975 to promote the game of pool in pubs and to negotiate favourable trading terms for its members.With so many UK pool operators still without membership there remains great potential for BAPTO to add to their numbers at EAG. Hundreds of operators will pass through the exhibition hall during the show and the association will be look-

ing to attract many of them in with lucrative members-only offers.

“We’ve got a series of discounts set up for members,” said Bob,“and there will be very few, if any, that won’t enjoy more discounts than their membership fee.” Both new and prospective members can gain an insight into these deals at a 2pm drinks reception at the BAPTO stand on the second day of the show.

With many pubs still suffering the after effects of the smoking ban, Bob believes that pool can play a vital role in driving profits.“We believe that promotions will drive revenues, especially where licensees are engaged. In addition to delivering valuable incremental revenues, pool can increase both footfall and dwell time, translating to increased bar takings.”

In addition to membership offers, BAPTO are hoping to attract visitors to their stand with a selection of new products. Bob Blakeborough told Coinslot that the display will feature a “uniquely designed cue that is totally different and very difficult to describe,” which has been created as an teaching tool for new players.

Keeping the UK entertained in 2014 ith the apparent economic recovery underway following a reasonably good 2013, the attractions operators represented by BALPPA can expect an interesting year ahead, according to chief executive Paul Kelly.

He said: “Most of our members reported a good season last year with plenty of good weather. But there’s a lot of catching up to do in terms of refurbishment and investment in new equipment. A number of operators have been holding back over the last five years because of the economic situation and there’s quite a lot of old product out there. That’s why I think there’s going to be quite a lot of business from attractions operators at EAG this year.”

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A trend that is definitely rolling back in is the VFM - value for money - proposition.

“Operators want to use their attractions, including their equipment, to give more to the customer in return for a slightly higher price,” said Kelly. “That can be anything from a ‘behind the scenes’ look at the petting zoo or visits to maintenance areas; there are lots of possibilities and the public really like it.”

It’s value for money for the operator too, squeezing just a bit more revenue out without having to put any more in.

Another trend is traditionally indoor operators finding ways to exploit outdoor space - giving the customer more options when dealing with our sometimes unpredictable, often less than glorious weather.

BALPPA itself will have a lot on its

plate this year. “We are not pleased with the triennial review,” said Kelly. “We will be working a lot more closely with officials at DCMS to help them understand the industry and the pressures that are on it. We will be spending a lot of time with them. But there are also other things on the horizon, such as the consultation on zero hours contracts, which the leisure sector relies on significantly, and the deregulation bill that could see summer holidays reduced to just four weeks.”

He added: “Attractions have done a great job in keeping people in the UK spending in the UK over the last four or five years, and that’s to do with quality of product and value for money. We now need to make sure they can do the same when the economic pressure is not so high.”

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EAG 2014 PREVIEW

Emboldened Bingo Association presses the boost button

BINGO

The Bingo Association’s ducks are all in a row for a highimpact 2014. Now, it’s time to start shooting.

he Bingo Association is kicking off 2014 with a bang, launching a huge petition-based campaign to “Boost Bingo”. Bingo operators want the government to reduce their tax rate from 20 per cent to 15 per cent and be able to claim back VAT on investment and refurbishment.

“Bingo is a social activity at the heart of our communities,” association chief executive Miles Baron told Coinslot

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MILES BARON (CENTRE) WITH MEMBERS OF A BINGO CLUB FROM ELEPHANT AND CASTLE

Review.“Even before the launch of the campaign at clubs across the country on January 17, we’ve been getting hundreds of people signing up.A lot of people play bingo in this country: we want one million signatures on our petition.”

He added:“We’ve also been getting big support from MPs, I’m pleased to say. 50 MPs have pledged to attend the launch events at clubs in their own constituencies.”

The last year has been a busy one for the Bingo Association, which more than doubled its membership in the early part of last year when it allowed any operator offering licensed bingo to join.

“It’s a lot more complex than before,” said Baron,“but it also means that we have a more influence and a greater fund of experience to draw on.The highlights of the last year have been getting agreement on how to run the national game and move it on, and also bringing everyone together to agree a common message on the tax situation.”

The Boost Bingo campaign and its crystal clear message is the tangible result of that agreement.With EAG starting just a few days after the launch, the association will have a golden opportunity to gather support from other sectors of the gaming, leisure and entertainment industry.

Baron added:“We’ve also got a great deal else to look forward in 2014 with the launch in March of the National Live Bingo Game, which will be the first time that the industry will be linked together for a mechanised cash bingo game.”

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EAG 2014 PRODUCT PREVIEW

amusements EAG International Expo 2014 SEGA AMUSEMENTS

Sega is pulling out all the stops for the forthcoming EAG show in London.

The key products at ExCeL this year 24

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Massive show for Sega

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aking up the largest stand at this year’s show, the company will exhibit a range of exciting new titles plus 11 current hit games.

In addition to an impressive line-up of amusements games, visitors can expect to see the latest licenced and proprietary plush, consumer electronics for prize games and redemption counters, spare parts, as well as Sega’s new Turn Key Division.

Welcoming visitors to the Sega’s stand 360 will be a 16-foot tall statue of ‘Bumblebee’ - one of three stars in Sega’s brand-new action adventure game,Transformers Human Alliance; which sees players saving the world from the evil Decepticons! With the instantly recognisable bright yellow cabinets complete with Bumblebee 3D top flash on the 55”theatre and chrome finish guns on the 42” Deluxe, combined with exciting gameplay, intriguing story line and HD graphics,Transformers is set to be one of the biggest launches in video amusement games for a long time.

“We are really proud to be working with Hasbro on this iconic franchise and to bring this high quality, high energy entertainment brand to the amusements market,”said Justin Burke, general manager at Sega.“As the release date for the next film draws closer the buzz, energy and excitement to play Transformers Human Alliance will be even greater.”

Another major launch title will be Sega’s Plants vs. Zombies™ The Last Stand; a video redemption game based on the multi-award winning video game Plants vs. Zombies. Using the cabinet-mounted Peashooter, players have to fire peas - that’s right, peas - at advancing waves of zombies. Destroy all of the zombie waves to win the jackpot, but let any zombie cross the last line of defence, and its game over.

Some of the other major new redemption titles, from leading manufacturer ICE, will be Down the Clown, a follow up from last year’s hit carnival theme game Milk Jug Toss. Keeping with the carnival theme is Whack N’Win where players have to whack the mallet to stop the lights in the bonus zone. Monopoly based on the infamous board game, and Cut The Rope, a famous app game where players slide their finger on the touchscreen to cut the ropes to feed candy to the green monster called Nom Nom. Some of Sega’s own hit redemption games such as Double Spin, Pirates of Monster Island, Snakes and Ladders and Super Monkey ball will also be on display. Following up from the award-winning Key Master, Sega’s new Axe Master will once again raise the bar on prize vending games. Here players use the controls to position the axe and if the axe chops the wood, the player wins the prize.

Visitors can experience super-fast motorbike racing like never before with Storm Rider and take arcade racing to new limits with Strom Racer. Both games feature 42”HD displays, graphics that give a sense of high-speed racing, attractive fully lit cabinets, over ten tracks and cars, or bikes, to choose from.

Sega Prize Europe will unveil its exclusive range of collectable plush toys such as; the global phenomenon Plants vs. Zombies, equally popular Doodle Jump and Hello Kitty Ballerina. Expanding its range of consumer electronics they will launch the eagerly awaited Tokio Wireless – stylish new wireless headphones;Tokio Sound - portable speaker system with built in Bluetooth; and Tokio Active - a versatile high definition sports action camera.While Sega’s customer service and spares division, Sega Total Solutions, will exhibit Redemption Tickets, Change Machines, the Galileo Ticket Eater, as well as a selection of Sega and third-party spares, and LCD retro fit kits.

2351supp-p24-25-CashHandlingCatC_Coinslot NEW 14/01/2014 17:38 Page 2

EAG 2014 PRODUCT PREVIEW

cash handling ASTROSYSTEMS

Astrosystems specialises in the design, manufacture and distribution of currency handling products, under the Microcoin and Global Bill Acceptors (GBA) brands. It will be heading to London’s EAG in confident mood.

MEI MEI will be showcasing the Cashflow 9500 coin acceptor on the Brent Electronics booth at EAG International 2014.

Validating a strong position in the marketplace

B

oth the Microcoin and GBA validators are well established products, with a strong presence in various markets across the world.The versatility of the solutions on offer ensures that a wide range of industries are supported, with the amusement sector prefectly suited to the mutitude of benefits provided.

The EAG 2014 show in London will provide a perfect opportunity for manufacturers and operators to further discover the benefits of AstroSystems’ marketleading currency validation portfolio.

Microcoin coin acceptors continue to strengthen their position in the global amusement marketplace.The Microcoin SP has enjoyed great success, particularly in the UK, where it is the default coin product for the pool table industry and also has an increasing presence in the jukebox and kiddy ride markets. The extremely high levels of reliability from the SP, together with a unique jam release mechanism, have made this a very attractive product to operators

excellent opportunity for video game and crane machine suppliers, amongst others, to utilise the unsurpassed features and reliability of this model.

Heading AstroSystems’ note validator range at EAG 2014, the stackerless GBA ST2 banknote reader has been particularly successful in the challenging European gaming and amusement markets especially with its 85mm note width acceptance. Ease of servicing and costeffectiveness, along with impressive levels of reliability, have been the major contributing factors. Software and firmware can be downloaded via USB stick, or via ccTalk and RS232 interfaces, to further enhance the simplicity of operation.

Completing the range are the highly secure and impressively modular GBA GV1 note vault and the award-winning, and service technicians alike.Additional 10 coins per second-accepting Microfeatures of the SP include a unique coin QL coin validator. In addition, Bonus credit system, and remote down- another innovative new offering for the amusement industry – the Microcoin loading of firmware and software.

SP now also benefits from the new RE1 rotary transactional coin escrow.All Top Entry Faceplate.This exciting build of the note and coin validation solutions option allows fitting of the validator to available from AstroSystems will be on standard door assemblies, providing an show on stand 632.

Show me the money C

ashflow 9500 has the best acceptance rate, most secure fraud defence technology and lowest cost of ownership in the industry. Designed for maximum machine uptime, it offers easy maintenance and fast upgrades. Combined with its advanced coinsensing technology and automatic coin population adjustments, these are the features that help operators deliver the best customer experience, ultimately increasing their profitability.

Additionally, Cashflow 9500’s quick and easy product configuration provides operators with the efficiency they need and expect. Firmware upgrades can be easily implemented on site without any changes to the hardware, reducing downtime to the simple flip of a switch. Version four (V4) and five (V5) units in the field are also already equipped to upgrade to ccTalk and DES Encryption, the industry’s highest standard of fraud protection. These adjustments can be made without removing the unit to reduce the time spent on site making updates.

CoinslotReview JANUARY 17 - JANUARY 23, 2014

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2351supp-p28-29-Children'sRides_Coinslot NEW 14/01/2014 17:41 Page 1

EAG 2014 PRODUCT PREVIEW

category c

children’s rides

Project take the risk out of purchasing with Game Swap initiative

A new dimension of kiddie rides

I

PROJECT Project head to EAG with a unique proposition which allows operators to change games after purchase…

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CoinslotReview JANUARY 17 - JANUARY 23, 2014

n addition to their nine-game Cat C £100 collection,‘Game Swap’ is being introduced to take the risk out of investing in new products, as managing director Tony Boulton explained:“Category C £100 jackpot is the single biggest opportunity that the AGC and Bingo sectors have to differentiate themselves on the high street and we believe that it’s very important the industry hits the ground running rather than waiting and watching. However, we recognise this is new territory for the industry and our Game Swap pledge allows buyers to swap games within what is a large dedicated collection for a nominal charge of £100/swap.The promotion,which runs through to May 1st and is valid for 90 days from purchase, will allow operators to achieve first mover advantage and get their Cat C £100 games working from day one.”

Project is describing its nine-strong collection as ‘Amusement With £100 Prize’, with the emphasis on Amusement, and the delivery of what players frequently refer to as ‘a good game’.

“The motive for many players is not so much to win money but to have time on a machine and to enjoy the game,” stated Tony Boulton. “Our strategy across all of our six slots and three pokers is to deliver value-for-money gaming for players,many of whom have experienced a decrease in their disposable income and who play to a budget.”

He added:“The Project games visitors we’ll see at EAG are not baby B3s but amusement games with a £100 jackpot, and to this end all of our slot games are three reels in order to appeal to the traditional AWP player, and to segregate our Cat C and B3 offers.”

The stake/prize point identified

by Project is 30p/£100, which has been established to deliver a valuefor-money gaming experience.

Tony Boulton concluded: “Our aim is to deliver the best possible offer for the player and 30p offers both affordability and sufficient stake to ensure £100 is a significant part of the game profile. 2014 is a massive year for the industry and with a nine-strong range, coupled with our Game Swap initiative, we are doing everything in our power to make £100 work.”

J

JOLLY ROGER Jolly Roger is bringing the fourth dimension to EAG as they announce their pioneering new kiddie ride.

olly Roger Amusement Rides is breaking new ground at this year’s EAG with the unveiling of the world’s first 4D kiddie ride. Jungle Jive simulator lets customers choose from four different onboard videos to create a unique adventure, as the motion of the ride follows the on-screen action to create a four dimensional experience.

As part of their EAG stand, Jolly Roger will also be demonstrating the colourful Candy Van, which comes equipped with eighteen sweet dispensers and two capsule toy dispensers. It will be showcased alongside its sister product, the Candy Shop, which features an Edwardian style sweet and toy machine that can be purchased in three different formats.

Jolly Roger are hoping that these products will be prove to be an attractive proposition for visiting operators thanks to their unique status in the sector.

“Candy Van sweet and toy dispenser has created a new revenue stream for many locations that would not have considered this service previously,” said a company spokesperson.

EAG attracts a lot of visitors from around the world and UK-based Jolly Roger are particularly keen to use the show as an opportunity to build on their success in European markets. Over the past year the company has made progress in bringing their products to France, Switzerland, Germany, Portugal and Benelux.

Looking further afield, Jolly Roger are also hoping that the Jungle Jive and Candy machines will court interest from Asian,American and African attendees.

2351supp-p28-29-Children'sRides_Coinslot NEW 14/01/2014 17:41 Page 2

EAG 2014 PRODUCT PREVIEW

SB MACHINES

The star of the show for SB Machines at last year’s EAG was its range of twin kiddie rides, so it’s no surprise to see that more are on the way for 2014.

SB Machines doubles down

S

B Machines is the primary UK and Ireland distributer for kiddie rides from Italian manufacturers such as Cogan, Motoi and Franchini Mauro. This year they are bringing a wide selection of new products to EAG, with a focus on the double rides that proved such a success twelve months ago. A series of new non-licensed rides will be on show, including Double Pony, Twin Motor Bikes and Twin Racing Cars.

“Double Disney Cars was the star of our stand at last year’s EAG,” said Paolo Sidoli, managing director of SB Machines. “This year we have three more fantastic double rides to add to our range. They all have a compact footprint but offer operators twice the opportunity to earn from the same ride.”

During 2013 the company saw an increasing number of operators replacing their ageing machines with newer designs that are more durable and command a higher fee per play. Those customers who opted for double rides have reported very positive results.

“We are very much looking forward to EAG,” said Paolo. “Our site trials for the new rides have yielded spectacular results and many operators who invested in the first models from us are now interested in further investment, thanks to the rising incomes they have encountered.”

One product.

Unlimited security.

The MEI CASHFLOW® 9500e offers unparalleled security with both ccTalk® and DES encryption.

Designed with flexibility in mind, version four (V4) and five (V5) units in the field are already equipped with the capability to upgrade.

The DES implementation process can be easily completed onsite with the simple flip of a switch and firmware upgrade.

Call +44 (0) 845 094 4380 to contact an MEI representative to access the firmware required to upgrade your units to DES.

Proven performance.

Increased profits. meigroup.com MEI is ISO 9001:2000 certified. ©2014 MEI. All rights reserved.

CoinslotReview JANUARY 17 - JANUARY 23, 2014

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2351supp-p30-33-distributors_Coinslot NEW 14/01/2014 18:06 Page 1

EAG 2014 PRODUCT PREVIEW

cranes

distributors

LOTELLE

BRENT NAMCO

Big improvements The future in your hands at Lotelle

A

Electronics company Lotelle designs and produces a range of products for the amusement industry.

And, after an ‘excellent’ 2013, it’s a confident trip to London to EAG for the crane processing specialist.

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fter many years of design and research a gap in the market for self-adjusting crane processors was identified.There are many benefits of a self-adjusting crane; increased revenue, reduced setting time, increased reliability and improved payout control.

Sales manager, Michelle Andrews, commented; “We saw excellent sales in 2013; building on highly successful test trials, most major operators in the UK are now using TheWon.The stake and prize level increase the Gambling Act changed has boosted crane machine revenue and attracted more customers.Amusement arcades’ ability to vend higher value prizes can really increase their appeal and encourage customers to pay more per play.With higher value prizes, it is now more important than ever that prize payout is accurately controlled, to avoid excessive and expensive payouts by badly adjusted cranes.”

“A summer full of holidaymakers will mean an increase in the amount of plush being restocked or changed, with some cranes being attended to more than once a day.With the pressures of busy hot summer’s days, the last thing you want to be doing is worrying about the payout of your cranes, or having to adjust the cranes with a different line of heavier or bulkier toys.

Using sophisticated computer control, the payout of the crane is controlled in the same manner as a fruit machine, with just a single setting Plays per Toy to adjust.As the crane is played, the grab strength will be constantly adjusted to ensure the crane maintains its payout target. Not only does this provide the confidence to place any toy in the crane without the need to adjust any settings, it also reduces time spent adjusting.You can also be rest assured that in-experienced staff can now load toys into the crane without a disastrous payout occurring.

As the strength of the grab is now so precisely adjusted, the player becomes teasingly close to winning each game, encouraging them to spend that little extra, chasing the win and also reducing customer complaints.

Currently, the processor supports all major cranes available in the UK, from the smallest Chinese single player crane to the largest fixed Mammoth cranes.

CoinslotReview JANUARY 17 - JANUARY 23, 2014

Brent/Namco will show a total of 28 topearning machines at EAG. The ‘Future in your Hands’ range of games include 12 brand-new titles which make their EAG debut, 11 of which have not been seen in Europe before.

CROWN LEISURE

Elaut’s Wizard of Oz game was the best performing redemption machine in Crown Leisure’s FEC estate in 2013. So it’s no surprise that it will be hitting the stage at EAG.

H

ighlights of the Brent/Namco stand this year include Mach Storm; a domescreen, full blown flying simulation and shooting game, placing the pilot (player) within a realistic all-encompassing cockpit, engaged in realistic dog fighting manoeuvres over the skies of Miami,Tokyo,Washington DC, Dubai and Paris.

Other leading titles will include Alpine Racer the massively popular ski simulator is back with a huge 55” screen, offering tremendous gameplay. The result of co-operation between Bandai Namco and Raw Thrills, this game offers all that the original had to offer with additional tricks and gameplay that will leave the players breathless as they race through the gates on the downhill courses!

Mario Kart benefits from upgrades resulting in constantly increasing tracks and features throughout the long life of this family favourite.

Nam Cam and a 42”screen,complete this impressive new approach to video gaming.

On the redemption side, Pac Man Swirl is a

Wizards Crown’s a great year

C

rown will be taking a strong line-up to London next week as it unveils its 2014 portfolio at EAG. Dean Harding, managing director, explained to Coinslot Review the key products that will be making their mark: “We have been operating the Wizard of Oz game for three seasons now but the introduction of the two-player version in 2013 really had a strong impact. The size of the machine makes it fit perfectly among the other games we offer, with it mirroring the dimensions of a two-player crane. The income has not been as strong as the six-player, purely due to having less play positions, but the utilisation and overall play time per position are up so cash box, in ratio to level of investment, has been fantastic.”

2351supp-p30-33-distributors_Coinslot NEW 14/01/2014 18:09 Page 2

EAG 2014 PRODUCT PREVIEW

NEW PRODUCTS FROM WHITTAKERS

ALL THE FUN OF THE FAIR

CASH OR CASH TICKET MODELS

colourful fourplayer ball drop game, extensively tested in Europe and with proven high levels of income.

Leading titles from Raw Thrills, available exclusively in Europe through Brent/Namco, include Batman, which is housed in an impressive ‘Batmobile’ style cabinet and crowned with a dominating Batman logo. Players can choose which crime boss to battle – from Mr Freeze, Bane and one of ten Batman cars, ranging from Adam West’s original car from the 1960s’TV show - right the way through to Christian Bales’armoured tank inThe Rise of the Dark Knight.

Aliens Armageddon is a new shooting game in 55”DX and 42”standard cabinets.

Based on the cult film franchise, players help to save the world from an alien invasion. The game contains four chapters of intense fast-moving, action-packed gameplay with realistic force-feedback guns with clip reload and alternate fire button.

John Crompton,head of sales UK & Ireland, said;“Showtime in London provides a wonderful opportunity to offer products for sale that we believe will generate the necessary level of income for our customers during 2014. Following thorough evaluation,the games that make it through our procedure are at EAG with background information providing knowledge of performance, in some cases for more than 12 months prior to an EAG launch.

“This is extremely important in ensuring we are able to recommend to the market, the best games, with the best performance, secure in the knowledge they will meet our exacting and varied marketplace and the highest expectations of operators,‘The Future in your Hands!’ is certainly true of our EAG 2014 line-up.”

NEW ROLL N WIN 1 PL

2 REDEMPTION GAMES AVAILABLE

TOP PART EXCHANGE ALLOWANCES AGAINST ANY MODELS NEW COFFEE CUP NEW HORSE CAROUSEL 3 SEATER RIDE 3 SEATER RIDE WHITTAKER BROTHERS GROUP

RUTLAND WAY, LINNEY LANE, SHAW, OLDHAM, LANCS OL2 8HE

TEL: 01706 847531

email: sales@whittakers.co.uk web: www.whittakers.co.uk

The Wizard of Oz is a unique game offer. The closed-loop system is used to fire tokens onto the play field which then move the Wizard of Oz-themed cards over the edge to the player. These can then be redeemed at the prize redemption shop by the player, or collected for bigger prizes.

Harding continued: “We have found that players love the collectable element of the game. By collecting all seven Wizard of Oz cards, it allows them to redeem for bigger prizes. We have seen customers return week after week to play the Wizard just to win the last card to complete their collection.”

CoinslotReview JANUARY 17 - JANUARY 23, 2014

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2351supp-p30-33-distributors_Coinslot NEW 14/01/2014 18:20 Page 3

EAG 2014 PRODUCT PREVIEW

distributors ELECTROCOIN

RLMS

New Year, new jackpot, new opportunities

Cat C and beyond for RLMS at EAG

E

Electrocoin reveals its excitement at the increased £100 jackpot limit for Category C machines ahead of EAG: so much so, it can’t contain the launch of a series of new products at the London outing.

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CoinslotReview JANUARY 17 - JANUARY 23, 2014

lectrocoin goes into EAG 2014 with a range of new products aimed at all sectors of the amusement and gaming market.

“We are looking forward to the 2014 show with great enthusiasm and expectation,” said Electrocoin’s Kevin Weir. “The implementation of the £100 jackpot in the Category C sector is really exciting for us.We produce a range of Cat C products for all markets and believe that the increase in Jackpot presents real opportunities to take games to a new level.”The company recently announced an increased commitment to the development of new models to fit the updated standard.

“This process is already under way and will coincide with the roll out of products for the new prize level,” said Weir.“In addition, we will be showing brand new products for the AGC and bingo markets specifically developed for the new jackpot. These will be in multi-player format at EAG, however single games will also be developed in due course.”

Electrocoin’s Vegas Strip product continues to evolve and will be presented in a new alternative format at the show.Weir said:“It may well be that the new jackpot presents digital Category C with its biggest opportunity to date.The flexibility that this format offers may well give the player choices that are less obvious than in analogue games.”

Electrocoin will also be unveiling a new BAR X tablet system, a totally new project from the Park Avenue team.Whilst this is the first public viewing of the system, site trials have already been completed and orders have already been placed to roll the system out across a large number of locations.

On the amusement front,Stern Pinball has produced two new exciting licensed games.

Star Trek and AC/DC Luci, will both be making their UK debut at EAG. Electrocoin’s range of Ticket Redemption management systems from Elmac continues to grow, with the development of Galileo EVO, a two sided ticket eater and Winkiddy, a new ticket payout mechanism for kiddie rides. This year’s show will also see the launch of a brand new skill prize game,Target Hunter.The prize capacity of this game is substantial and is therefore ideal for single site operations.

Another first for the ParkAvenue company is the tie up with Andamiro, which has appointed Electrocoin as its UK distributor.

The manufacturers have stepped up to the plate and delivered, say RLMS, who are looking forward to delivering their wares on the ExCeL stage.

R “

LMS Sales is bringing an array of gaming machines to this year’s EAG, with a focus on new and improved Category C machines.

2014 will be the year for Cat C,” said Martyn Allsop, sales and marketing representative for RLMS. “With the implementation for new stakes & prizes underway, our manufacturer partners have risen to the challenge and we will be showing no less than 28 new Cat C models across our five core manufacturing brands.”

Those brands include the likes of the Bell-Fruit Group, with their Deal or No Deal (DoND) licence. RLMS are reporting that both the Powerplay and Turbo DoND titles have seen a large amount of precommitment heading into the new year.

Also in the Cat C sector, a series of lo-tec titles for the bingo and arcade sectors will be on show. The machines cover a wide variety of stake and prize combinations, including single player, multiplayer, arena style and reel-based.

Beyond Category C, all of the companies partnered with RLMS will have new products to show during 2014 and a number of these will be on display at EAG, among them the rebooted version of Pharaoh’s Gold from Super Nova Games.

Ticket Redemption machines will be a prominent feature of the RLMS stand, including new titles such as Skill Ball Grab-It. The company are also expecting a lot of interest in the forthcoming F5 Vortex, the world’s first coin-op ticket booth.

2351supp-p30-33-distributors_Coinslot NEW 14/01/2014 18:22 Page 4

EAG 2014 PRODUCT PREVIEW

THE ULTIMATE FAN

Associate companies bolster The Ultimate Fan

G

The Ultimate Fan will be delivering a unique offering at EAG next week with the SVR virtual horseracing game debuting in London’s Docklands.

aming distributors The Ultimate Fan are bringing a selection of games to EAG, including output from their recently created sister company, Syco Gaming. Among these is the Revolver suite, which features nine separate games in machines designed to match various different categories.

The Category C and B4 versions are available in a twin-screen variety, with the Cat C machines ready for the switch to a £100 jackpot during 2014.

Each of these is a variant on Syco’s new Adept cabinet, with a third B3 version featuring a trio of 19 inch screens.

On-site tests have been underway on these games for the past six weeks, with The Ultimate Fan reporting positive results.“The B3 £500 jackpot has been out with a major arcade chain for the last 6 weeks and that’s doing very well,” said company director Dean Gourlay.“All in all, going into the show, we’re quite chuffed with how things are going.”

Alongside these products, Ultimate Fan hopes to draw in attendees with their unique SVR virtual horse racing game.“As far as I’m aware, we will be the only people at EAG with that style of game,” said Gourlay.The game is the result of a collaboration between Syco and content developers Fat Spanner.

Initially the cabinet will only support the new racing game, but Fat Spanner are at work on a selection of new virtual sports titles which operators will be able to add to the machine at a later date.

CoinslotReview JANUARY 17 - JANUARY 23, 2014

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2351supp-p34-35-ManufMerchandise_Coinslot NEW 14/01/2014 18:24 Page 1

EAG 2014 PRODUCT PREVIEW

manufacturers

merchandise

Add some sparkle with Starlight

T REFLEX GAMING Reflex Gaming will unveil Starlight at EAG; a video-based, four-game compendium, targeted squarely at the AGC and bingo sectors with Category C content.

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he development of Starlight follows on from the success of Reflex’s range of reel-based games for the low stake, low prize sector, also housed in the eye-catching Mini Cabinet.

“The reel-based Mini Cabinet has been extremely popular with arcade and bingo operators as it is extremely attractive and fits well in a central position,” said Reflex Gaming managing director Quentin Stott.“It was a natural progression to create a digital compendium product in a similar cabinet and we are extremely pleased with the high quality graphics which have turned it into a stunning centrepiece for arcades and bingo halls.”

Starlight comes with four of Reflex Gaming’s most popular AWP games with variable stakes and jackpots: Lady Luck, Bank Raid, Lady Luck Around the Clock, Poker Mania.

The versatile Mini cabinet comes with a quality touchscreen and a note acceptor as standard.

“The strategy behind Starlight is to offer value-for-money, low-stake low prize gaming, which appeals to the traditional demographic of arcade and bingo customer,” added Quentin.

EAG will also see the launch of the longawaited ATOM cabinet – the first time Reflex will have its own dedicated Category C reel-based vehicle for single sites to continue growth within the sector.

Reflex Gaming is also showing a range of new Category C machines designed especially for the new £100 jackpot, which will be introduced in mid-January.

In addition, the Newarkbased company will be taking three brand-new B4 machines, kicking off the New Year with a diverse and dynamic range of £2 stake, £400 jackpot club machines.

“EAG will be especially important for us this year, with the Triennial, and the launch of our ATOM cabinet, and Reflex Gaming, to mark a new era,” concluded Quentin.“We look forward to welcoming our customers and industry friends to stand 230.”

CoinslotReview JANUARY 17 - JANUARY 23, 2014

Bigger and better at EAG NAMCO PRIZE EUROPE Namco Prize Europe will unveil its largest ever range of plush, electronics, confectionery and novelties at this year’s EAG.

A

highlight of the plush range will be the new Pac-Man and The Ghostly Adventures collection, based on the new global TV Show already airing in over 40 countries worldwide, which premiered in the UK on the Disney XD Channel.

The brand support for this range is immense with Namco Europe supplying a number of titles branded in the new artwork, including Pac-Man Smash, Pac-Man Swirl and Pac-Man Basketball machines. Bandai is also producing retail toys and Bandai Namco Games are making home games on all of the hit formats. There is also a global promotion that will roll out across Burger King restaurants this year.

The gift range featuring Classic Pac-Man is bigger and better than ever this year, with everything from the classic plush through to mugs, money boxes, speakers and alarm clocks.

The plush range from Namco Prize Europe is further bolstered by the Trash Pack plush line gross little guys that live in your garbage! These characters are well established stock in Toys R Us, Argos, Amazon and other leading retailers.

Also available at EAG will be the Shaun the Sheep Summer 2014 range. This is one of Namco Prize Europe’s best-selling characters, created in association with Aardman Animations, with wide customer appeal, thanks to the TV show on the BBC. The Nam-Gear range of industry-leading consumer electronics developed for the leisure market has been updated to follow the consumer trends, and most of the range of current and future products is now available in brilliant white.

New to EAG this year is the Dual Core Android 7.85-inch tablet, ‘7 Plus’, which is the size of an iPad Mini. Also available is the Bluetooth smart phone watch, similar to those produced by Samsung and Sony (and shortly Apple). The range includes Bluetooth wireless headphones and a Power Bank Charger.

In addition, the Nam-Gear phone has had a further update to include four coloured backs allowing people to customize their products; therefore expanding the appeal.

Finally, the Namco Prize range of novelty and confectionery has further expanded to include additional low-cost lines that have been tested and proven in the summer 2013 season and now include new low-cost fashion items.

James Anderson, Namco Prize Europe general manager, said; “We are looking forward to welcoming customers to our stand at EAG to see our most comprehensive range of prize items. Namco Prize Division has grown year on year and we expect this trend to continue in 2014.”

2351supp-p34-35-ManufMerchandise_Coinslot NEW 14/01/2014 18:26 Page 2

EAG 2014 PRODUCT PREVIEW

TEDDY MOUNTAIN

Teddy Mountain is to bolster its range of toystuffing machines with a new smaller footprint device that will makes its debut at EAG.

PMS INTERNATIONAL PMS International will be showing many of their new soft toy licences at London’s EXCEL.

New portable stuffing machine from Teddy Mountain

T

eddy Mountain will be adding to its range of bear-stuffing products at EAG 2014.This year’s show marks the launch of the Party Animals portable stuffing machine, which provides a smaller and more cost effective way of bringing the Teddy Mountain experience to kids around the UK. The machine allows children to select an unstuffed teddy and watch through a perspex screen as the machine automatically fills the toy. Bears are given a birth certificate and kids can then choose to accessorise them with shoes, sunglasses and sporting gear.

Party Animals and the popular Starter Kit will be on special offer at Teddy Mountain’s EAG stand. The portable stuffer is designed for use in small kiosks or as an accompaniment to one time gatherings.Party Animals is small enough to fit into almost any venue, measuring just six feet tall and two feet wide. It can be separated into two parts and is compact enough to fit into a car, making it

easy to transport for kids birthdays or other special events.

The same industrial motors used by Teddy Mountain’s large stuffer are at work in its smaller sister product.These direct drive shaft, industrial forced air motors have very few moving parts and are designed to reduce downtime and repair costs. Stuffing machines from Teddy Mountain are made to order, with

customers able to tailor colours and graphics to their own requirements.

Teddy Mountain currently provides their creations to over 300 customers in the UK & Ireland,including AltonTowers, Chessington World of Adventures and Center Parcs.The company prides itself on the breadth of its product range, something only made possible by the constant release of new lines.

PMS aiming to excel in London

I

ncluded in an impressive portfolio of products due to be unveiled at EAG next week will be the highly popular Peppa Pig, the gaming sensation Skylanders swap Force, Sesame Street, Animal Planet, Forever Friends, Cut the Rope, Yoohoo and Friends, Gremlins and WWE along with many others.

Mister Maker, the hit pre-school chil-

dren’s show, will be previewed and will be launched later in the year. In addition to the extensive licensed collections, PMS will be introducing Monster Party, one of many of its own new generic designs based on current trends focusing on fun and playful soft bright neon fabrics.

Urban Zombie, a collection of hideously humorous living dead poly-

stone figures in full colour gift boxes, will feature as a part of a new collectibles theme. Soft toy zombies will also sit alongside the figures to complete the story. Many new generic premium beautiful and soft plush designs will be presented in conjunction with some traditional new value items.

PMS’s John Costi-Mouyia commented: “It is true to say that we are always seeking to improve the quality of our ranges by using the latest fabrics available as this is what our customers are demanding. We understand that different amusement environments have differing expectations of the type of product required, therefore we continue to reflect this in our new value ranges also. Redemption is a very important category and we have begun to introduce a more varied product offer with bluetooth technology items playing an increasing role. Soft toys will always be central in the amusement category, but we must be at the forefront of market trends by offering technological innovation along with fun and playful toy items.”

CoinslotReview JANUARY 17 - JANUARY 23, 2014

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2351supp-p36-37-MusicPrizesPushers_Coinslot NEW 14/01/2014 18:32 Page 1

EAG 2014 PRODUCT PREVIEW

music SOUNDNET

Soundnet will show visitors to EAG how its new mobile app brings the jukebox to the palm of their hands.

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CoinslotReview JANUARY 17 - JANUARY 23, 2014

Soundnet puts the music in your hands

S

oundnet is set to revolutionise the UK jukebox industry with its new soundjack app.

Rather than making their way through the crowds to a static terminal, customers will be able to simply download the app to their smartphones and make a selection from their own devices.

Visitors to EAG will be able to see how users can turn their phones into mini-jukeboxes, using them to playing songs remotely while keeping an eye on the queue of tracks.“Based on figures released by those operating similar systems in the US, we believe that soundjack will enable operators to see an uplift in music revenue of around 30 per cent,” said commercial director James Luck.

Soundnet believes the app will expose them to an entirely new section of the population.

“Smartphone penetration is predicted to rise to 75% of the adult population in 2014 according to IAB,” said company director Simon Davis.“We are confident that an app will bring a new demographic to pay-per-play music. Our research shows that more women will use it and a greater number of under-34s.”

Following demonstrations at EAG, the app will become available in early 2014. Operators looking to get involved with Soundnet’s digital future can do so at no extra cost, so long as they are already using one of the company’s online Milestones in Music, Starburst or Vhub jukeboxes. Soundnet will simply take a small percentage of the extra mobile income when songs are requested using the app. Customers will pay for the service through a partnership with mobile payment specialists PayForIt and web-based company Paypal.

“Based on figures released by those operating similar systems in the US, we believe that soundjack will enable operators to see an uplift in music revenue of around 30 per cent,” said James Luck.The company has been conducting detailed research into the success of similar mobile launches around the world.They cite figures from Juniper Research, which indicate that retailers who have introduced a paid-for mobile service have seen their average transaction value rise by 40 per cent.

Soundjack also plan to integrate data gleaned from their exclusive deal with the Official Charts Company to help users choose the songs they want to listen to.

“Soundnet is embarking on a extensive marketing campaign via traditional and social media to ensure that consumer awareness and acceptance of soundjack are maximised,” said Davis.“We tried to launch a similar concept back in 2007 as we could see this was the future.

However, the idea was too far advanced for the user. Now is the time for soundjack and we will provide the only crossplatform app that is fully supported with both retail promotions and total consumer engagement.”

SOUND LEISURE

Get ready as Varrives on a new

V-Hub, the most sophisticated digital jukebox currently on the market, will benefit from a turbo boost with its next generation software update, due to be unveiled at EAG by Sound Leisure.

V

-Hub 2nd gen will completely overhaul the design and look of the user interface of the jukebox, making it much more intuitive for the customer. It is based on a new software platform that speeds up the processes, to create a slicker,quicker experience that also means Sound Leisure can add greater functionality moving forward.

The new software update includes two major new apps: Twitter: this allows a pub or club to have their own Twitter feed, with a dedicated hashtag, which can be accessed on the jukebox as a timeline and via a full-screen advert.This is a fantastic way for a site to promote their presence by encouraging customers to tweet their location, and that of their friends, while out having fun.

Flickr: another huge social media phenomenon, this time based on images. Customers to the site are encouraged to upload their photos onto the site’s Flickr feed. If they tag their pictures #fs, they will be able to see their pictures full screen in the pub!

“People in pubs and clubs are already tweeting and taking pictures with their phones – our apps allow them to display their pictures and messages via the jukebox and

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EAG 2014 PRODUCT PREVIEW

pushers

as V-Hub a new platform

WHITTAKER BROTHERS

Following the success of the one-player Roll N Win redemption skittle game last year, Whittaker Brothers are now producing an additional game in the same cabinet based on the highly successful Greedy Gobs game supplied a few years ago.

tell the whole world what a great time they are having in the venue.

It’s a win/win situation,” says managing director Chris Black.

EAG will also see the unveiling of the flagship HD V-Hub.This has got to be seen to be believed – it benefits from the new interface, and a secondary HD screen that shows the news feeds,Twitter timeline and Flickr photos local to the machine.

The incredibly popular Dance Me feature will always be on display on the secondary screen as well.This has been further improved in the new V-Hub software update for all V-Hub jukeboxes.

“V-Hub has broken records for income in some sites. However, others felt the interface was a little complex.We have addressed these issues with the V-Hub Gen 2 software update,which will be available to all V-Hub customers free of charge following the show,” says Chris.“Few companies in the industry support their existing hardware to this extent.”

“In addition to the smoother interface and social media apps, there is soundjack and Opweb compatibility built in, as well as team viewer technical support and a Credit Countdown feature. This software update will take V-Hub customers to a whole new destination.”

Redemption on the agenda for Whittaker Brothers

P

layers roll down coins through the swivel coin entry and attempt to guide coins through the mouths of the comic character heads. On both the Skittles and Greedy Gobs games, tickets are paid out from under the top sign, rather than low down, which gives extra play appeal to family members of all ages.

These two redemption games can either be operated individually, or grouped together for maximum effect.

Placed back-to-back (in groups of two, four or six machines), they can make an attractive arcade centrepiece at a much lower cost than the average centrepiece model. Great sound effects and LED lighting on both games make the models ideal and proven money earners for the family redemption arcade.

All The Fun Of The Fair six-player pushers continue to enjoy popularity in the centrepiece

pusher market and are available with all cash payout, or cash payout, with ticket bonus.With its superb lighting and graphics, this model offers excellent value for money in arcade centrepieces and is offered alongside the alternative Surfers Paradise or Big Top Circus pushers.

Camptown Races is a compact small-deck redemption eight-player pusher with cash payout and a ticket bonus that can be used in even small narrow arcades. It is a proven money earner with a popular horseracing theme.

Whittakers can also supply oneplayer cash payout pushers in Big Top Circus and and Surfers Paradise versions.The company has a range of used multiplayer machines, available from the company at various price levels.

Three-seater carousel children’s rides on £1 play continue to be very popular in both seaside arcades, and inland play centres.The latest Horse Carousel features two horses that move up and down as the carousel revolves with a fixed carousel for younger children . The Coffee Cup Carousel has three cups that revolve individually as the whole base revolves and both models are fitted with castors for ease of movement around the arcade.

Whittakers always have a selection of nearly new or used rides available to suit all budgets.

CoinslotReview JANUARY 17 - JANUARY 23, 2014

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EXHIBITOR GUIDE

theexhibitors

EAG International Expo 2014

www.udc.co.uk

colour and room-set software package, it is incredibly easy to generate a completely unique carpet design/ colour-way in minutes.

Key Contacts: Mark Horwood

Key Contacts: Danny Heaver

AFFORDABLE LEISURE UK

ASTRA GAMES

ADRENALINE Stand No: 725

Stand No: 635 Key Contacts: Shane Mayers

Astra Games will use the show to launch a range of new games which, in the coming year, will be released across the business on all platforms including onStand No: 320 line. We will be showcasing our brand www.atnvending.co.uk new £100 products, which are ready to All Things Nice Vending are a UK based launch in line with implementation of company, that distributes for products, the Triennial. We have worked hard to vending machines and spares in the Uk reach this deadline so that our customers market, for the leading European capsule can experience £100 at the earliest point companies. We deal in capsule and sweet possible. We will have an abundance of vending machines, toy capsules contain- £100 products, both updated existing ing gadgets and little toys of all sizes, games and brand new games developed tattoo vending machines and tattoos, lispecifically for £100 jackpots. There is censed and generic kiddie rides, redemp- something for all customers on our stand tion games and many other products this year. which like every year we will present Key Contacts: Alan Rogers, Sales and them at EAG.

ALL THINGS NICE VENDING

Key Contacts: Christian Del Malvo, director

AMG LEISURE Stand No: 440

www.amgleisure.co.uk AMG leisure can be found a stand 440.

There will be a large variety of new product for every sector of the coin industry.

AMG will be exhibiting products from SG Gaming, LAI Games, Bell Fruit Group, Empire Games, Blueprint Gaming, John Ferguson, G Squared, Concept Games and Diamond Games.

Key Contacts: Mark Sowray, Director • Ian Pawson, Sales Director

AMUSEWIND

The Essential Guide to the EAG 2014 exhibitors 38

CoinslotReview JANUARY 17 - JANUARY 23, 2014

Stand No: 330

www.astra-games.com

Stand No: 568

ANTRIM CARPETS Stand No: 713

www.antrimcarpets.com Antrim Carpet has recognised the growing requirement for rapid turn-around; hence the introduction of Antrim’s Fast Track bespoke manufacturing service.

With a strong emphasis on quality of both product and service, Antrim Carpets weave all carpets in-house by means of the most modern of computerised manufacturing at our factory in Belfast.

Antrim Carpets can ensure that quality is carefully maintained at all stages from manufacture to delivery, by using only the highest quality of materials including pure new British wool. We specialise in bespoke Axminster carpets in any design, any colour in a variety of qualities.

With our friendly interactive design re-

Marketing Director

ASTROSYSTEMS Stand No: 632

www.globalbillacceptors.com AstroSystems Ltd manufacture and distribute the award winning Microcoin range of coin mechanism, and the Global Bill Acceptor (GBA) range of note validation equipment. Used across the gaming and amusement sectors, both GBA and Microcoin have attained a reputation for low cost, high performance currency validation. At EAG 2014, AstroSystems will be displaying the entire range of currency validation products, including the Microcoin SP coin validator that is a popular choice in pool tables, juke boxes and kiddie rides globally. Skilled staff will be available to demonstrate the features and benefits of the product portfolio, in addition to an array of peripheral devices that can greatly reduce both time and money spent on product integration.

Key Contacts: Debbie Malin, General Manager • Manuel Alves, Business Development Manager • Leo Bateman, Sales Executive

ATRAXION MAGAZINE Stand No: 222

AUTOMAT Stand No: 759

B & B EXPORTING LIMTED Stand No: 934

www.bb-exporting.com Key Contacts: Bonnie Xu

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EXHIBITOR GUIDE

BACTA

BRENT ELECTRONIC

Stand No: 603 and BACTA Member’s Lounge

www.namco.co.uk

www.bacta.org.uk BACTA is the voice of the British Amusement Industry. BACTA represents all divisions of the British Amusement Industry, including large manufacturers, small seaside arcades, machine suppliers to pubs and clubs and operators of adult only arcades. BACTA provides assistance and support in the following ways: Lobbying Government and independent organisations regarding changes in legislation and other matters Producing guidelines and Codes of Practice to regulate procedures Offering advice and information on a range of matters Encouraging members to be socially responsible and offering training programmes and support Having a dedicated national compliance team Informing members about industry changes, events and news Supporting the community through its partnership with Rays of Sunshine Children’s Charity Listening to the needs of the industry and reacting accordingly BACTA serves the interests of the industry and its members.

Stand No: 530 Brent Electronic has been servicing the amusement since 1992, providing after sales support for Namco’s coin-operated games as well as some of the top manufactures worldwide, we support equipment throughout the UK & Europe and across the Middle East. We stock a wide range of spares and components representing such names as Deltronic, Embed, MEI, Comestero and Hainsworth. Our range of stock and customised edemption tickets offers quality and a competitive price to suit all types of businesses.

Our range of dedicated parts and support includes Raw Thrills, Apple Industries, Jennisons, and 5 Star Redemption and, of course, our parent company Bandai Namco Games.

Key Contacts: Steve Short, Darrell Simmonds

BAPTO

BANDAI NAMCO GAMES Stand No: 530

www.namco.co.uk

Stand No: 651 BAPTO is a Trade Association established in 1975 to promote the game of Pool as a major Pub Sport. Nearly 40 years on, the Association continues to major on the game of Pool whilst also paying attention to Machine Operators needs in general. To this end most Members enjoy a series of discounts totalling far in excess of their Membership Fees. Added to this is Free Entry for their Pool Champions to the longest running Major Pool event in the Calendar, this year’s Competition being the 38th annual event.

Key Contacts: Ken Hussey, Bob Blakeborough

BILLARES SAM S.A./SAM LEISURE Stand No: 145

www.billaressam.com Key Contacts: Gary Drage

Key Contacts: Dean Harding, Managing Director

DEAL Stand No: 751

www.themeparksdubai.com

DEITH LEISURE

Stand No: 720

Stand No: 520

www.conceptgames.co.uk

www.deithleisure.com

Concept Games will be showing their new and innovative "Speeding Ticket" kit to fit existing pushers. This game adds ticket payout plus a whole new exciting interactive game feature. Also showing are the successful "Golden Winner" 3player Cat D & C rebuild a & the 3-player "Wizzard of Odds" Ticket Fruit. Concept has three new Cat C £100 Jackpot rebuilds - Bullion Club 100, Random Club

Deith Leisure will display UK gaming machines Cat B3, Cat C and Cat D from Astra, Barcrest, Blueprint, Empire, JPM, Project Coin, and Reflex. For novelty and amusement machines the line up will include cranes from Elaut, pushers from Harry Levy, video games from Sega and redemption from Baytek, Benchmark, and ICE.

... PACKING A PUNCH

www.namco.co.uk

Key Contacts: John McKenzie, John Brennan, John Crompton, Kjeld Erichsen, Julian Goicoa Darius Kaskelis, Chandy Raval

Stand No: 32

www.balppa.org

CONCEPT GAMES

Stand No: 530

Key Contacts: John Mckenzie

BALPPA

Key Contacts: John Sullivan, Publisher • Alex Lee, Editor • Kathryn Norris, Senior Sales Executive

BRENT SALES/NAMCO EUROPE

Brent/Namco will show a total of 28 topearning machines at EAG in 2014. The ‘Future in your Hands’ range of games include 12 brand new titles which make their EAG debut, 11 of which will not have been seen in Europe before. Highlights include Mach Storm - a flying simulation and shooting game, Alpine Racer – a skiing simulator , Mario Kart with 42inch screen and Pac-Man Swirl a fourplayer ball drop game. From partner Raw Thrills, there is Batman in spectacular cabinet and Aliens Armageddon - another top film franchise title. Barrel of Monkeys from Raw Thrills is a redemption hit based on the Hasbro game.

Theresa Risby • Parveen Mankoo

report and responsibly represent the industries they serve and to provide advertisers with a reliable, professional and cost-effective route to market.

COINSLOT INTERNATIONAL Stand No: 722

www.coinslot.co.uk As the UK’s longest established amusements & gaming title and the industry’s only weekly print publication, Coinslot International is delighted to be supporting its customers and readers at EAG 2014. Coinslot has served the industry as a standalone publication for more than four decades, during which it has produced over 2,000 editions. The industry bible, which is circulated throughout the UK, is received by all members of BACTA and read by politicians, financial analysts, opinion-formers and regulators alike.

Publisher GB Media Corporation Ltd is the biggest publisher of titles to the gaming, betting and amusement sectors in the world, including the multiple award winning International Casino Review and Betting Business Interactive in addition to Coinslot. All of the titles share the same objective which is to accurately

Keep the sermons for Sunday - not the planning committee!

100 and Jackpot 7's - To herald the arrival of the new triennial jackpot next month. Also on show a range of £100 Jackpot software conversions for the Electrocoin & Concept reel based casino range. Finally - a new Cat C horse racing / Cat C games terminal designed for the AGC market in the Lara Cabinet will be on display for sale or rental.

Key Contacts: Diana Garforth, Dave Garforth, Tim Stayman

CROWN DIRECT Stand No: 520

www.crowndirect.co.uk At EAG Expo, Crown Direct will display UK gaming machines Cat B3, Cat C and Cat D from Astra, Barcrest, Blueprint, Empire, JPM, Project Coin, and Reflex. For novelty and amusement machines the line up will include cranes from Elaut, pushers from Harry Levy, video games from Sega and redemption from Baytek, Benchmark, and ICE.

Key Contacts: Kevin Temple, Sales Director

DIGITAL CENTRE SL Stand No: 500

www.digital-centre.com Digital Centre this year has focused on providing extra products to allow our Photobooth owners to earn more money.

More bang for the buck! Increase profits by attending more patrons per hour, along with incorporating other new products to sell at the Photobooth.

Key Contacts: Josep Tarres, CEO • Ricardo Robles, Sales Manager • Jordi Segura, President

D P LEISURE Stand No: 840 Suppliers to the fairground and amusement industries of large and small soft toys.

Key Contacts: David Pearson • Jonathan West CoinslotReview JANUARY 17 - JANUARY 23, 2014

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EXHIBITOR GUIDE

theexhibitors E -SERVICE

multi player formats as well as a new tablet gaming gaming system which is being shown for the first time.

Stand No: 950

www.eurocoin.co.uk Once again E-Service – the service, spares and support company – will be exhibiting at the EAG exhibition in their usual position – stand 950 – next to the bar area. The company are proud to have supported the show since it began and have always embraced both the importance of the exhibition and the great atmosphere it generates. This year, E-Service has even more to celebrate their 10 year anniversary!! Throughout this time they have steadily grown in terms of their service offerings, general spares and pool equipment. To commemorate this milestone, there is opportunity to win various prizes throughout 2014, totalling over £3,000. Pop along to the stand to find out more!!

Key Contacts: Mike Clokie, Managing Director • Paul Smith, Sales Director • Nick Holmes,

Key Contacts: John Stergides, Gabino Stergides, Kevin Weir, Andrew Murden

EMBED UK Stand No: 342

www.embedcard.com Embed is a worldwide leading supplier of management applications, machine monitoring solutions and debit card systems for the amusement, leisure and entertainment industries. As a leader in the market, Embed delivers a well-rounded range of products designed to manage all areas of any entertainment facility, with focus on revenue management and enhancement, using monitoring and data capture, guest loyalty programs, cashless payment systems and redemption man-

... PACKING A PUNCH PATIENTS TREATED FOR PUSHER ADDICTION

AWP (£70/£100) Terminal Connect Monte Carlo AWP (£70/£100) Terminal Gold Cup Redemption Terminal AstroBlazer Play For Fun Terminal.

Key Contacts: Clive Barrett, MD • Lee Timmins, Product Support Manager

EUROSLOT Stand No: 327

www.euroslot-online.com

shipped more than 1.5 million printers for casino gaming, video lottery, AWP, LPM, SWP and kiosk applications worldwide. For the first time at EAG, FutureLogic will exhibit its Ticket2Go™ cashless system module. Ticket2Go has been developed especially for the UK gaming market and offers cashless gaming across all AWP and LPM gaming platforms.

Key Contacts: Anette Jauch, Sales & Marketing Director EMEA & LATAM • Nik Novak, Regional Sales Manager

Key Contacts: Jonathan Swift

G3 FAIR GAMES UK

Stand No: 564

Stand No: 640

www.fair-games.com Now entering our ninth year, Fair Games have established a core business in producing the highest quality of games in an ever changing market place. We have successfully introduced additions to our Timeless Range of games in recent months and will be unveiling a number of new concepts, including a New Single and Twin Screen Timeless, B3 Machine, Wall Mount Machines and lots of new Cat D, C and B3 Titles. EAG will see the Return of Blue Monkey Gaming as a sales division of Fair Games. Blue Monkey Gaming will be showing a number of new and diverse games.

Key Contacts: Graham Gonzalez, Fair Games Director • Mark Lewis, Blue Monkey Gaming Director • Mike Smith, Blue Monkey Gaming Sales

GAMBLING COMMISSON Stand No: 560

www.gamblingcommisson.gov.uk

GAMCARE Stand No: 567

www.gamcaretradeservices.com

GIOCO NEWS Stand No: 815

www.gioconews.it Key Contacts: Alessio Crisantemi

GORDON MOODY ASSOCIATION Stand No: 563

FIAM AUTOMAZIONE Stand No: 705

www.fiamautomazione.it Key Contacts: Roberto Marches

Sales Manager • Paul Scott, Sales Executive

agement.

FORMULA K

Key Contacts: Steven Wooley, Sales Executive

www.formulak.com

ELAUT SALES Stand No: 425

www.elaut.com Key Contacts: Helga Verstraeten

ELECTROCOIN Stand No: 630

www.electrocoin.net Electrocoin is a manufacturer and distributor of amusement and gaming machines. The 2014 EAG show will see a host of new products being exhibited for the first time, including two new pinball machines from Stern, namely Star Trek and AC/DC Luci. In addition, new products from Elmac include the new Galileo EVO and Winkiddy, which are exciting new ticket redemption concepts. The new CAT C £100 jackpot has resulted in a variety of new models in both single and

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CoinslotReview JANUARY 17 - JANUARY 23, 2014

Stand No: 324 Key Contacts: Graham Liddle

EMPIRE GAMES Stand No: 820

www.empiregames.co.uk Craig Beer and Steve Young will be on hand to welcome both new and existing customers and will be happy to demonstrate a wealth of new products for the coming year including new developments on Cat C, Cat D B3 and B4.

Key Contacts: Craig Beer, Steve Young

Stand No: 225

www.entnet.co.uk Connect SWP/ AWP (£70/£100) Terminals Connect Manhattan AWP (£70/£100) Terminal Connect Manhattan Dual Screen

We provide advice, education and high quality and innovative therapeutic support to problem gamblers and those affected by problem gambling, through residential, online and outreach services.

Gordon Moody Association offers a unique and intensive residential treatment programme in the UK for those gamblers most severely addicted as well as online support and advice to problem gamblers outside the UK. Key Contacts: Elaine Smethurst, Managing Director

FOS GAMES Stand No: 753

www.fosgames.pl Key Contacts: Daniela Wisniewska

HARRY LEVY AMUSEMENTS Stand No: 540

www.harrylevy.com Key Contacts: Harry Levy

FUTURELOGIC EUROPE LTD Stand No: 323

www.futurelogic-inc.com

ENTNET

www.responsibleplay.org.uk

Celebrating 30 years in business, FutureLogic is the leading developer of innovative ticket printing and couponing solutions to gaming technology providers and operators around the world. As the premier supplier of superrobust thermal ticket printers to the global gaming industry, FutureLogic has

HAZEL ELECTRONICS Stand No: 200

www.hazelelectronics.co.uk Cashless Operation: Forget wasting money on endless paper and servicing printers with ‘ticket in/ticket out’. Go straight to the more sophisticated and more affordable, Site Manager Cashless Smart Card system. Hand Pay Cashless,

If you are in the amusement industry then you belong with

BACTA represents the British Amusement Industry and is the most influential voice to Government and key stakeholders with members ranging from small family businesses to large corporates

Membership of BACTA brings a number of benefits including: x

Advice on Tax including Linneweber and MGD using PWC

x

Individual support for political lobbying with your local MP and at Westminster, supported by external public affairs advisers

x

National and local press support including crisis management through Hill & Knowlton

x

Legal and compliance support, an independent complaints and disputes procedure, LCCP training and test purchasing

x

Working groups will take up your issues from regulation to taxation

Join BACTA to help protect your business and save 50% on your first years’ membership

Please come and visit us on stand 603

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EXHIBITOR GUIDE

theexhibitors part Cashless or full Cashless, all fully integrated with the other great Site Manager Enterprise modules. Cashless and Player Tracking in one. Come and see a full demonstration on Hazel Electronics’ stand. The perfect DIY solution for programming all your old coin mechanisms.

Program the new 5 & 10p coins yourself and give your mechs a new lease of life.

Also, NEW £100 Jackpot back-lit and edge-lit signs.

promoting your exquisite and high quality products. With more than 18 years’ experiences, Hot Games Series publications- Hot Games, Hot Games Annual, Hot Games Amusement & Park, and Selections, definitely to meet your request. Create your own business with Hot Games now.

Development Manager • Andy Bassam, Customer Support Manager • Laura Wallace, Sales Support Executive

Key Contacts: Heidi Fu, Overseas Dept. Specialist • Cayenne Lee, Overseas Dept. Specialist

www.maxgrab.co.uk

Key Contacts: Ray Hazelton

INDOOR PLAY MAGAZINE HEIGHWAY PINBALL

Stand No: 130

Stand No: 132 Key Contacts: Andrew Heighway

INNOVATIVE TECHNOLOGY Stand No: 20

HOLIDAY PARK MANAGEMENT

www.innovative-technology.co.uk

Stand No: 33

Innovative Technology Ltd (ITL) has been manufacturing state of the art cash han-

www.holidayparksmanagement.com

... PACKING A PUNCH

www.jabrogames.com

INTERGAME

Gaming machine manufacturer Jabro Games will unveil a new line up of products for 2014 in three cabinet styles. Tony Brookes managing director of the company explains that offering the operator a choice in cabinet styles has proven to give Jabro the edge over rivals in a competitive market. Jabros latest dual screen Category C machines have 6 games on the menu all configured to the latest £100 Jackpots offering Roulette, Casino and Hi tech slots,the latest Category B4 machines also have 6 games on the menu all configured to the new £400 Jackpots. Jabro also specialise in Category B3A lottery machines and the latest products feature the new £2 stake options . Jabro will also be launching a brand new 5 game package Club B4 lottery £400 jackpot product at EAG. This year will also see the launch of a new analogue reel based model from the company called RED ALERT in various style cabinets, RED ALERT will be available in both Category C £70 and with the latest £100 Jackpot also as Category D 10p Play £5 Jackpot. a wide range of SWPs also available, please ask for details. Jabro also offer in house sub contract build, wire harness manufacture and supply of vac formings. On the stand Products Jackpot 100 Cat C , Jackpot 400 Cat B4 , Multo Lotto Cat B3A, Multi Lotto Cat B4, Red Alert Cat C, Red Alert Cat D.

Stand No: 325

Key Contacts: Tony Brookes, MD

INSTANCE AUTOMATICS Stand No: 340 Instance Automatics Ltd is perhaps best known for manufacturing the industry leading range of Maxx Grab cranes, stunning machines using quality mechanics.

But this is just one aspect of Instance Automatics as they are also UK and Ireland distributors for other manufactures supplying vending, redemption and amusement products: Spanish based OM Vending and global giant, UNIS (Universal Space Video Game), as well as a huge supply of capsule and crane vend prizes. Ian is a firm believer in the future of redemption machines evidenced by the games he is exhibiting at EAG, including a great range of brand new machines UNIS. Key Contacts: Ian Eason, Managing Director • Steve Perkins, Sales Executive

INTERCLUB LOTTERIES Stand No: 326 Key Contacts: Alan Branch

www.intergameonline.co.uk

INTERNATIONAL GAMES TRADE SPA Stand No: 223

www.igt.sm

JAKAR AKRADIUSZ ZIELINSKI SP.J. Stand No: 570

www.jakar.pl Key Contacts: Jarek Mlas

Key Contacts: Alessandro Grassi

Holiday Parks Management is the ‘Ultimate Suppliers Magazine and Website Directory’ for Holiday Parks, Caravan Parks, Campsites and Leisure Industries. Our goal is to help clients source supplies and services, providing a professional website and magazine, with B2B suppliers to the holiday park industry. Our experienced staff, offer a service that is designed to improve performance and help with holiday park management. The Bi Monthly Digital Magazine offers a great chance to showcase products and services to all industries. HPM mails out to over 3,500, Caravan Parks, Holiday Park Operators and Managers, in the UK and in Europe.

Key Contacts: Nina Blanchard

HOT GAMES Stand No: 101

www.agisgame.com.tw Hot Games, established in 1996, is a reputable coin-op magazine publisher in Asia. We are specialized in exploring potential market and participating worldwide exhibitions, dedicate to 42

CoinslotReview JANUARY 17 - JANUARY 23, 2014

dling solutions for over 20 years and is a market leading supplier to the International Gaming, Amusement, Vending, Retail & Kiosk Industries. At this year’s show, ITL will showcase their ‘cutting edge’ cash handling range of banknote validators, note recyclers & multi coin hoppers. Highlights on the stand will include the marketing leading NV11 compact note recycler, the state of the art multi-coin SMART Hopper and the unrivalled mixed denomination note recycler the SMART Payout. Founded in 1992, ITL was the first company to manufacture low cost multi-currency validators, when it introduced the NV1 Smiley® to the market - making banknote validators affordable to the AWP market. 20 years on, the company’s philosophy of proving State of the Art, technologically advanced validation products still remains as the Company Ethos today. Innovative Technology prides itself on providing exceptional value, intelligent validation products.

Key Contacts: Paul Curley, Senior Business Development Manager • Ian Fuller, Business

ITM LEISURE (EUROPE) Stand No: 247

www.itmleisure.com ITM & RH Trading have a wide and varied range of products for 2014. Licensed properties include: Me To You, Disney, Marvel, Dreamworks, Rastar amongst others. We are pleased to have our largest range of redemption & Bingo prizes to date with products to suit all categories.

The mainstay of our plush range, remains, Me To You & My Blue Nose Friends and we have some exciting new styles which we will be launching at this year’s show. As always, we have our Mobile Showrooms travelling around the UK & Ireland, bringing new products to your door as soon as they arrive.

Key Contacts: David Cope, Sales Manager • Janet Kelly, Manager • Ryan Hilton, Sales Representative • Richard Harvey, Sales Representative

JAMMA Stand No: 562

www.jamma.it Jamma is the name of Italy’s leading gaming & gambling Newspaper and Online Magazine. It is chosen by the most important companies and online users who want to stay informed. Jamma is providing users the latest gaming technical services and forums, with legislative, financial and commercial news every day.

Jamma Magazine is also a popular monthly Newspaper able to give more detailed news from the experts concerning market and business analysis of gaming and gambling, trends, and all the legislative information.

Key Contacts: Maurizio Brodo

JINGLE GAMES Stand No: 140 Key Contacts: Mike Ansell

JABRO GAMES Stand No: 935

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EXHIBITOR GUIDE

JNC SALES Stand No: 350

www.jnc-sales.co.uk We will be exhibiting a number of new machines - Clockwork Oranges Straight Ticket Pusher, Kiddie Express Train Kiddie Ride, Power Storm Simulator and Duck Hoops basketball, as well as a number of machines that have been very successful over the last 12 months. These include Kiddie Submarine Kiddie Ride, Fast and Furious Supercars Conversion with 42” LCD, Galaxy Garrison whacker, Klobber the Robber whacker, as well as many great used games at very competitive prices.

The Thomas QUE change machine is great alternative to a new changer, or the Slotto Change machine is a machine we have built, tested and operated in house which is great value for money.

Key Contacts: Gary Newman, Sales Consultant • Dave Columbine, Sales • Reece Newman, Sales • Brian Marks, Sales

JOLLY ROGER (AMUSEMENT RIDES) LTD Stand No: 233

2 seater, to collaborate with the celebrations of the brands 10th Anniversary throughout 2014.

Key Contacts: Wendy Townsend, Head of Operations • Gareth Jones, Production Manager • Richard Pike, Technical Manager

KINDERBALL Stand No: 813

www.kinderball.es Our company started in 1990 in Marbella, Spain, occupying an important position in the vending machine industry, position reached thanks to the great innovation achieved by the manufacturing of the Giant Super Ball vendor and the 100mm ball. All our machines and each of its components are developed and manufactured in-house, because we have front line workshops for producing both metal and plastic. Our quality is proven and continues being backed by the end user day after day.

Industries. TheWon: With a proven track record of an unsurpassed fully automatic, self-adjusting crane processor, TheWon fits readily to existing cranes. TheWon is easy to set-up and even easier for on-going operations. It is guaranteed to make your cranes more profitable through improving game play. Gold View: A must have for amusement arcades with B3 machines.

This will allow B3/Video based fruit machines to be viewed and recorded on your CCTV system. LED Illuminated Dance Floors: Lotelle has recreated the 1970's Disco Dance Floor and has updated it for the 21st century computing power.

Key Contacts: Michelle Andrews, Sales • Martin Lott, Technical Sales • Stephen Smele, Sales

touchscreen entertainment system hosting best in class content with music, karaoke, bingo, pub quiz, race nights and much more. The Entertainer™ has been installed in venues all over Europe, and is widely used in pubs, clubs, leisure venues, cruise ships, nursing homes, military bases and children’s play centres, The Entertainer™ provides fantastic entertainment and significantly boosts revenue stream.

Key Contacts: Ian Ball, Sales • Kerry Roberts, Promotions, • Steve Evans, Finance

MERKUR KIDS/GEWETE Stand No: 250

www.gewete.com

LUCA SRL

Key Contacts: Patricia Schender-Hoffmann

Stand No:

www.lucasrl.it

... PACKING A PUNCH

Key Contacts: Juan Reinaldo Puerta, General Manager • Miguel Reinaldo Puerta, Co-manager

Key Contacts: Francois Defreitas

KRISS SPORT KALKOMAT BIS BAC

Stand No: 724

Stand No: 712

www.kriss-sport.com

www.kalkomat.com

Key Contacts: Lukasz Bohosiewicz

Kalkomat has been on the amusement coin-op machines market since 1997, contributing to the market growth and its extensive development. Today Kalkomat offers the widest range of strength testers, especially boxing machines (15 models), on the market. The company puts most of its attention to quality, attractiveness of the games and service. This year at EAG Kalkomat will present one entirely new machine which’s premiere will be at the London show.

Key Contacts: Sebastian Grubicki, Sales Director, Robert Mucha, Owner

KUPPER-AUTOMATY Stand No: 965

www.automaty-kupper.com.pl We encourage you to explore our wide range of kiddy rides, which enjoy great popularity and are of the highest quality available. Our game machines for children have gained recognition all over the World. Our qualified personnel and hightech infrastructure allow us to achieve the best results.

Key Contacts: Luca Serafin

KAS SPORT Stand No: 100

LAIV S.L.

www.boxer-cobra.eu

Stand No: 221

Key Contacts: Piotr

www.laiv.com

MAGIC PLAY SP.Z.O.O

www.mondoautomatico@yahoo.it

Stand No: 710

Key Contacts: Massimo Ranalli

www.magicplay.pl Key Contacts: Richard Kusza

Stand No: 150

LEISURE ENGINNERING

www.kiddyrides.uk.com

Stand No: 841

Kiddy Rides, a trading division of Northern Leisure Group was established in 1986 and is the UK’s leading independent manufacturer, operator, dealer and distributor of children’s coin operated rides. All Kiddy Rides products are manufactured in the UK from high quality Gel Coat GRP. Exhibiting at the EAG on stand 150, the company will be showing their officially licensed range of Peppa Pig rides which include 2 new carousels, a large 3 seater and a smaller

www.leisureengineering.com Key Contacts: Bill Hammett

MARSAPLAY S.A.

www.noveltyworld.co.uk

Stand No: 133

Novelty World are proud to exhibit a host of brand new ranges and vending machines at this year’s EAG and many Show Specials. All new Novelty Vending machines for 2014 include the Interactive Crazy Car Challenge, Pet Shop Prize Every Time Crane, Pinball Challenge, Hockey Baby air hockey table and the 4 in 1 capsule/bouncy ball/sweet vendor plus fantastic new soft toy ranges for Prize Every Time and 12” plush and back by very popular demand a brand new range of Prize Every Time light-up puffers. Also the largest choices of bouncy balls from 27mm all the way up to 60mm featuring fabulous new designs and Novelty toy,

Key Contacts: Antonia Salinas

MEDIATHEME Stand No: 655

www.mediatheme.co.uk

LOTELLE LIMITED Stand No: 220

www.lotelle.com Lotelle offer extensive expertise in design and manufacture of electronic products for the Amusement and Entertainment

NOVELTY WORLD Stand No: 755

Key Contacts: Christine Wate

KIDDY RIDES

MONDO AUTOMATICO Stand No: 860

Key Contacts: Krzysztof Kupper, Chief

Established in 2002 Mediatheme has become the UK’s leading provider of touch screen entertainment. The Company, whose HQ is in Stamford, Lincolnshire, is making its EAG debut in 2014. Mediatheme's flagship product, The Entertainer™, is a PC based

CoinslotReview JANUARY 17 - JANUARY 23, 2014

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EXHIBITOR GUIDE

theexhibitors toy and lolly and inflatable toy capsules in a range of sizes (from 27mm – 100mm). Lots of new tattoos ranges, keychains and confectionery lines plus much, much more. Our new IT system features state-of-the-art technology which ensures efficiency and service coupled with dynamic promotions for customers.

Key Contacts: Gina Fashioni, Sales

to promote brand exposure. Also featured are two fascinating methods of delivering music content, including an Interesting application for the catering trade. NSM’s virtual jukebox, Playmysong turns a venue’s music into a social media event.

Key Contacts: Martin Agabeg, General Manager • Bob Cooney, USA Sales • James Pulford, SnapSho • Alex Kirby, UK Sales • Rakesh Desai, Development

Cat C products will be on show, Including the recently approved models Paddys PayDay and Viva Las Vegas. Also on Display will be the very popular S.G.Gaming B3A Terminal Rainbow Riches Lotteries, as well as latest B4 club products from both Bell Fruit Games and JPM. Key Contacts: Paul Wilson, Sam Tindale

PINBALL HEAVEN LTD ONLINE-LEDS.COM

NRM GROUP

Stand No: 258

Stand No: 853

www.nrmgroup.com From our purpose built facilities in East Yorkshire NRM provide state of the art technology, networking and software solutions to the industry’s leading gaming organisations. NRM have developed an exciting and proven range of Ticket on Demand bingo and lottery based prod-

Stand No: 852

www.pinball.co.uk

www.online-leds.com

Suppliers of everything pinball!

Key Contacts: Colin Watkins

Key Contacts: Phil Palmer

PL MEDICARE

PLAY MACHINE EUROPE

Stand No: 569

Stand No: 234

www.plmedicare.com

PMS INTERNATIONAL

... PACKING A PUNCH

Stand No: 450

www.pmsinternational.com Key Contacts: Helen Breeds

PPHU RITTER Stand No: 400

www.ritter-polska.pl

Stand No: 655

Key Contacts: Paul Boote, President • Neil Hargill, European Brand Directo • Kat Watson, Marketing & Creative

www.nsmmusic.com NSM is launching seven new products at EAG: the Icon Ice jukebox is the ultimate sound to light experience, whilst the NSM background music system has been relaunched for the Smartphone age.

SnapSho combines social media and digital photography in a product designed 44

CoinslotReview JANUARY 17 - JANUARY 23, 2014

P.W. SALES Stand No: 441 P.W.Sales will be taking up a very prominent and central location in the exhibition hall. The full range of leading manufacturer Blueprint Gaming’s Hi-Tech

REFLEX GAMING LTD Stand No: 230

www.gamingdevelopment.co.uk

PROJECT COIN MACHINE LTD

Key Contacts: Glen Budgen

NSM MUSIC

Key Contacts: Joe Sheeran, Owner

Key Contacts: Surj Stott, Sales Manager, • Steve Clark, Sales Executive • Paige Bingham, Sales Co-ordinator

www.positivegaming.com

Key Contacts: Andrew Ludlow, Managing Director • Pete Fagg, Business Development Manager • Ian Weatherill, Technical Projects Manager

The Redemption Software Company will be exhibiting its latest version of Ticket Manager; a software solution designed for family entertainment centres operating redemption machines. The system is used to control the operation of the redemption prize shop and stock. The easy-to-use touchscreen system alongside wireless barcode scanning technology offers a wide range of functions allowing staff members to quickly serve your customers. The system integrates with all major ticket eaters including Ticket Station, Ticket Eater, Galileo and Smart Technologies. Tickets not redeemed are returned to the customer in the form of a secure bar-coded receipt or Loyalty Card.

Key Contacts: Michael

POSITIVE GAMING

PL Medicare is dedicated to bringing a range of high quality healthcare brands to the UK market. Our portfolio includes Vapourlites electronic cigarettes and Energy Shisha, the world’s first caffeinated electronic shisha. Vapourlites is the leading electronic cigarette vending machine brand offering consumers a high quality certified product with a low RRP. Energy Shisha is the first flavoured electronic shisha that not only offers a great tasting vape it also delivers a zero nicotine energy hit. Both brands come complete with their own vending machines, each of which offer a wow factor that certainly grabs attention - generating fantastic returns in high footfall areas.

Stand No: 714

www.redemptionsoftware.co.uk

Reflex Gaming is anticipating a landmark EAG in 2014, with its most comprehensive range of machines to date. 2014 will see the unveiling of the long-awaited ATOM cabinet – the first time that Reflex will have its own dedicated Category C reel based vehicle for single sites to continue growth within the sector. Reflex Gaming is also showing a range of new Category C machines designed especially for the new £100 jackpot, which will be introduced in mid-January. In addition, the Newarkbased company will be taking three brand new B4 machines, kicking off the New Year with a diverse and dynamic range of £2 stake, £400 jackpot club machines.

Stand No: 321

ucts for the Bingo, AGC, Pub and club markets. Bingo Express, a true ‘bingo in a box’ one-stop solution installed in well over 100 UK high street locations is evolving the introduction of both bar top and self-serve terminals providing operators with all the normal micro-bingo features including self-serve and pay-out functionality, but with the added benefits of a lower capital outlay for the operator.

THE REDEMPTION SOFTWARE COMPANY

Stand No: 845 Introducing the 100 Series. Value for money is at the heart of this range. The 30p price of play on our slots is designed to give players time in your sites without it costing them a fortune. The games are designed to be true AWP’s enhanced by the new £100 prize. Shuffles, holds and features have been built in to differentiate them from a B3 offer. In most cases we have used 3 reels to deliver the wins, which provides familiarity to existing players and a contrast to the experience of playing a £500 game.

Key Contacts: Anthony Boulton, MD

Q2000 LASER GAMES Stand No: 911 Key Contacts: Steven Jennings

R H TRADING Stand No: 816

www.itmleisure.com Key Contacts: David Cope

REGAL Stand No: 660 Key Contacts: Neil Peters

RLMS Stand No: 550

www.rlms-sales.com Team RLMS welcomes new and existing customers to stand 550 at EAG 2014. If you’re looking for something different, RLMS is the stand to visit. RLMS Sales continues to partner with the most innovative companies in the gaming and amusement industry, to offer the most comprehensive range of equipment to the pay to play market. Our experienced team will be on hand over the three days to demonstrate our extensive range of products and advise as to how these can complement your business. In addition to the new range RLMS carry a significant range of refurbished equipment, offering machines to accommodate all budgets supported by a quality after sales service.

Traditional gaming, amusement,

WIN The industry’s best weekly read is offering EAG visitors the opportunity to get their hands on a framed pair of Brazil and England football shirts signed by World Cup winners PelÊ and Sir Geoff Hurst.

Simply visit the Coinslot stand 722 at EAG and drop off your business card/details to enter our FREE prize draw. The winning entry will be drawn at 2pm on the closing day.

Stand #722 at EAG T&C: Offer effective for the EAG Show from 21st January to 23rd January 2014. No further correspondence will be entered into.

2351supp-p38-49-Exhibitor list_Coinslot NEW 14/01/2014 21:20 Page 7

EXHIBITOR GUIDE

theexhibitors something different whether it is or new or used, don’t leave without visiting Team RLMS on stand 550 at the EAG EXPO 2014.

Key Contacts: Phil Boulton, MD • Tony Glanville, Sales Director

Kitty kiddie air hockey, Ice Ball FX, video racers such as Strom Racer and Storm Rider and so much more. Sega’s continued commitment in bringing the best brands, and tried and tested products to the market place, allows operators to buy with confidence when they buy from Sega.

Key Contacts: Justin Burke, General Manager • Steve D’arcy, UK and International Sales Manager • Martin Riley, International Sales Manager • Maria Carmen Villarroya, International Sales Manager

SALYSOL. S.A. Stand No: 757

www.salysol.com Salysol, S.A. is a modern producer of canned fine dried nuts and sweets. Only the finest raw materials are used. The quality and variety of our product range and the innovative concept of automatic distribution make us leaders in the nuts market. The sell by date of our products is from 3 to 5 years, depending on the products.

Key Contacts: Jose M. Romero, Export Manager

SEGA PRIZE EUROPE Stand No: 360

www.segaprize.co.uk This year is a massive year for Sega Prize, we are incredibly excited to share with you 2 huge new licensed plush lines, the phenomenally popular iOS and Android app Doodle Jump and the multi-award winning Plants vs. Zombies™. On top of

... PACKING A PUNCH

LCD/LED kits for various machines.

TAIWAN SLOT

Key Contacts: Peter Murphy, General Manager • Adam Garrett, Sales Executive • Nathan Delmar-Addy, Sales Executive • Jay Knott, Product support manager

www.taiwanslot.com.tw

Stand No: 565 Key Contacts: Pauline

SOUND LEISURE / SOUNDNET

TEDDY MOUNTAIN

Stand No: 835

Stand No: 743

www.soundleisure.com

www.teddymountaindirect.co.uk

Sound Leisure is the leading UK manufacturer of digital and classic jukeboxes and will be exhibiting alongside its music supply partner Soundnet. On show, will be the latest Generation 2 software update for VHub jukeboxes, featuring a new simpler interface, Twitter and Flickr apps. In addition there will be a range of Classic jukeboxes and the digital Music Milestones jukebox that is based on the UK's favourite software platform, Milestones in Music. Novelty games Ol' McDonald and Buzzy Bee will also be displayed. Soundnet will unveil the innovative soundjack app that allows customers to choose and pay for jukebox or background music using their smart phones. They will also demonstrate the improved OpWeb management system.

A magical and special teddy bear stuffing concept that provides a lasting and memorable experience for all. Children choose a teddy bear and get it filled by using our child-safe stuffing machine or filling it themselves by hand, they make a wish for their new special friend, say the Teddy Mountain promise and also get a birth certificate! Then customise their bear by picking out clothing and accessories. EAG Show Specials – New ‘’Party Animals’’ portable stuffing machine. Fantastic for smaller venues, for portability and uniqueness. Also our number 1 selling Starter Kit, so make sure you come and visit us.

Key Contacts: Chris Black, Mike Black, Nigel French, Alastair Tevendale, Colin Vernon Simon Davis, James Luck, Toby Hoyte

Key Contacts: Tina Chiffers, Sales Manager

THE KIDZ PAINTING PARTY COMPANY Stand No: 224

SPECIAL GAMES SRL

Key Contacts: Karen King

Stand No: 124 Key Contacts: Mario

THE ULTIMATE FAN

SUZO HAPP

www.theultimatefan.co.uk

Stand No: 930

The Ultimate Fan are the leading distributor of video gaming products in the UK & Ireland. We are exhibiting gaming CatC, B4 & B3 products from the UK’s newest manufacturer - “Syco Gaming”, housed in the new Adept cabinet, which is available in twin & Triple screens and is fully designed and manufactured in the UK. Also introducing a new Virtual Horse Racing gaming product, which is exclusively available from The Ultimate Fan. Come along and meet the team and let us introduce to you our specialists in design and development of gaming terminals to discuss any of your gaming needs.

Stand No: 740

www.suzohapp.co.uk

SB MACHINES Stand No: 240

www.sbmachines.co.uk UK and Ireland sales and service for Italian coin operated children’s rides. New for 2014: the fabulous Double Pony Express and Twin Motorbikes.

Key Contacts: Paolo Sidoli, Gino Sidoli, Judith Williams

that we are once again thrilled to expand the ever-popular Tokio range by adding more lifestyle technology to our catalogue. As well as updating our Tokio Tablet 2.0 and Tokio Smartphone+ with faster processing power and Android 4.2 Jelly Bean, this year we have introduced the Tokio Wireless Bluetooth headphones, the Tokio Active Video Camera and the Tokio Sound Bluetooth Speaker.

Key Contacts: Tracy Kemp, Sales Executive • Maxine Davison, Sales Executive

SEGA AMUSEMENTS EUROPE Stand No: 360

www.sega-amusements.co.uk Sega Amusements Europe Ltd. continues to push the boundaries of the video and amusement industry year on year and 2014 will be no different. Visitors to Sega stand can experience games such as Plants vs. Zombies™ The Last Stand, Transformers Human Alliance, video redemption such as Monopoly and Cut the Rope; carnival themed games such as Down the Clown, Whack N Win, Milk Jug Toss; sports redemption games like Hello 46

CoinslotReview JANUARY 17 - JANUARY 23, 2014

SEGA TOTAL SOLUTIONS Stand No: 360

www.sega-amusements.co.uk Visit the STS stand to discuss Sega and 3rd party spares and customer services support. Also, we will be showing a range of high quality redemption tickets for which we are market leaders, and now sell throughout Europe. We will also be showing the STS Change Machines, Galileo ticket eater and a selection of replacement

Suzo-Happ Group are proud to present the Interactive Pro Table (IPT) to our customers at EAG this year in addition to the normal line up of products from Pool & Snooker Accessories to Change Machines and everything in between. We will also be promoting our Fast Track Repair service and have a VERY special offer for the UK Amusement Industry so please visit Suzo-Happ on Stand 930 @ EAG for details on this offer and all of our amazing products. Our sales team are looking forward to welcoming customers old and new to the Suzo-Happ stand.

Key Contacts: John Vallis, Sales Director • Charlie Sines, Operations Director • Matthew Harris, Regional Sales Manager • Norman Ridall, Regional Sales Manager • Chris Lomath, Internal Sales • Wayne Bean, Internal Sales • Owen Thomas, Internal Sales • Evelyn Wilkinson, Export Sales

Key Contacts: Dean Gourlay, Sales Director • Ian Walters, Financial Director • Wilf Arnold, Area Sales Manager • Rex Sargent, South West Sales Manager

THE UNITED DISTRIBUTING COMPANY Stand No: 620

SYNDICATE UK

www.udc.co.uk

Stand No: 120

UDC celebrates thirty years in the industry this year, after opening their doors all the way back in 1984. This extensive experience allows UDC to select the best games from around the world

www.syndicateprinters.com Key Contacts: Kumud Mehra

STAY IN THE LOOP

LIVE

THE AMUSEMENT & LEISURE SHOW

# EAGLIVE

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www.eagexpo.com 21-23 JANUARY 2014 ExCeL London Exhibition Centre

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B AC T A Representing the British Amusement Industry

Supported by

2351supp-p38-49-Exhibitor list_Coinslot NEW 14/01/2014 21:41 Page 8

EXHIBITOR GUIDE

theexhibitors and bring them directly to you.

Amongst the host of manufacturers distributed include Benchmark Games, Adrenaline Amusements, Joymax, Andamiro, Paokai/WMH, Eurotek, MP Group, Tecway and many more. UDC are experts in serving both the UK and overseas markets and provides a one stop shop service for all your requirements whether cranes, videos, kiddie rides, change machines, merchandisers, vending, you name it, they’ve got it covered. Just some must see items this year include: Tower of Terror, Stop The Clock, Skylanders Cloud Patrol FX, Jetpack Joyride, the new Maxi-3 Coin Changer, Crazy Curves, Sweet Donut & Sailing Boat kiddie rides plus many other current favourite games.

Key Contacts: Mark Horwood, MD • Michael Green, Sales Director • Paul Moriarty, Technical Director • Derek Horwood, Chairman,

TOOL BILLIARD Stand No: 752

We will be offering a full range of new and used gaming and amusement equipment covering all categories including Cat D, C, B4, B3A, pull tab lottery, jukeboxes, videos, redemption and novelty. A wide selection of the new £100 AWPs and £400 club machines will also be available to view. Alongside the machines we will be displaying a new low energy lighting and signage product suitable for maximising redemption machines and enhancing gaming and amusement venues. On the stand Products: Air hockey, coin pushers, cranes, electronic darts/scoreboards, jukeboxes, kicking machines, kiddie games/rides, novelty vending, pinball tables, AWP/Cat B3/C/D machines, pool/snooker, redemption/novelty games, SWPs, Table football, video games, video gaming machines, betting terminals, bingo equipment/solutions, bowling, boxing machines, cash handling equipment and change machines.

Key Contacts: Chris Skelly, Managing Director • Karl Prismall, Sales Manager • Hazel Skelly, Financial Director • Darren Curtis, Spares and After-Sales Support

WEXEL GAMING TOYVEND

Stand No: 328

Stand No: 810

www.leisure-electronics.co.uk

www.toyvend.co.uk

Industry leaders in Total Bingo and gaming solutions harnessing traditional equipment and a range of Electronic solutions including handheld wireless devices and fixed based stations incorporating the Bingo Blis family of products including Bingo Plus, which gives operators the tools to deliver Link Bingo games with attractive prizes from a relatively low customer base at each location and the option to deliver a suite of AWP slot content with tournament mode option, Bingo variants and Poker. Also the ‘GTAB’ kiosk... a self service system that allows the player to credit and cash out, whilst enjoying their gaming experience from all areas of the premises...

Key Contacts: Tracey Benger, Corpoarate Accounts Manager

UKIC LTD Stand No: 925

Key Contacts: Sean Young, MD • Chris Shipley, Sales Manager

www.ukic.co.uk Key Contacts: Steven Haslam

WHITEHOUSE LEISURE

VDW INTERNATIONAL

www.whitehouseleisure.co.uk

Stand No: 730 Stand No: 255

www.sbmachines.co.uk Key Contacts: Paolo Sidoli

VENDING SABADELL Stand No: 235 Key Contacts: Dolors Casane

WESSEX COIN Stand No: 830

www.wessexcoin.co.uk

48

CoinslotReview JANUARY 17 - JANUARY 23, 2014

Key Contacts: Phil Setter, Managing Partner • Mark Titterton, Partner • Ian Whittingham, Business Development Executive • Graham Sheridan, Area Sales Executive • Gavin Todd, Area Sales Executive • Robert Charlesworth, Area Sales Executive

WHITEHOUSE LEISURE Stand No: 745

www.whitehouseleisure.co.uk Key Contacts: Philip Setter

WORLD OF RIDES Stand No: 135

www.worldofrides.com

Key Contacts: Zuzana

ToyVend Plc is the UK’s longest established supplier of bulk sweet and novelty vending machines. We are the UK distributor for Beaver vending machines, known throughout the world for their build quality. We are the Official UK distributor for Tomy Gacha licensed vending toys offering the largest range of licensed capsuled novelties. We are the UKs largest one-stop-shop for all your bulk vending requirements from capsuled toys through to bouncy balls, bubblegum and bulk sweets.

costumes to trendy all-in-one outfits.

These will add to an already impressive line up of top draw licensed plush products also planned to be released at the show, which include Talking Ted in costume, Teenage Mutant Hero Turtles, Mr Potatohead, Henry and Hetty Hoover plus How to Train your Dragon 2 - the big summer film release of 2014.

Whitehouse Leisure is set to showcase an unprecedented number of new and exclusive licensed plush and redemption lines at the EAG International. The outstanding hit of 2013 Despicable Me 2 will feature prominently with an extensive new range of plush toys which include purple Minions, Minions in costume as well as other characters Gru, Margot, Edith and the super cute Agnes with her Unicorn. The Disney range continues to expand with many new and exciting designs including new properties such as Doc McStuffins and Henry Hugglemonster, plus the familiar favourites Winnie the Pooh and Friends and Mickey and Minnie Mouse in a variety of guises ranging from dinosaur

World of Rides have chosen EAG to launch their new coin operated 24v Mini Disco-Dodgem Bumper Car for children!

With twin drive motors controlled by joysticks, and powered by two heavy duty 12v batteries, the new rides have already been hailed as a huge success on test sites across Europe during 2013! Like all their rides they are supplied complete with batteries, a fully automatic battery charger, and free delivery to most UK mainland post code addresses… and are subject only to the addition of VAT! Key Contacts: David Robinson, UK General Manager • Andrew Robinson, UK Sales & Customer Services Manager

ZONE LEISURE TECHNOLOGY LTD Stand No: 125

www.zoneleisuretechnology.co.uk Zone Leisure Technology builds and supplies laser game products and services to customers throughout Europe.

Our customers include 40 laser game centres, 120 softplay centres and laser rides at Alton Towers and Chessington World of Adventure. We design and build laser game arenas. We supply laser game products for all facilities including FECs, play centres, leisure centres and outdoor activity centres.

Additionally, we designed and supply The Raid, an exciting new coin-op laser maze attraction. We also supply a number of other high-tech attractions. We are based in Leicester in the UK and look after 200 customers throughout Europe.

Key Contacts: Peter Davies

CoinslotReview EAG Preview 2014

EDITORIAL Editor: James Walker Email: jw@sjc.co.uk Tel: +44 (0) 1273 699 900 Managing Editor: Ken Scott Tel: +44 (0) 1273 699 900 Email: ks@sjc.co.uk Contributors: Alex Lee, Joseph Ewens, Nick Norton, Dan Tester, Alan Campbell ADVERTISING Advertisement Manager: Marc Lawton Email: mlawton@gbmedia.eu Tel: +44 (0) 1204 396 397 Fax: +44 (0) 1204 392 748 Sales Executives: Kathryn Norris Email: knorris@gbmedia.eu Tel: +44 (0) 1204 396 397 Fax: +44 (0) 1204 392 748 PRODUCTION Designer: Gina Lloyd, Pete Shirley Email: gl@sjc.co.uk Ad Production: Dave Roderick Email: gdk@sjc.co.uk Editorial & Production Office: GB Media Corporation Ltd 20 New Road, Brighton BN1 3UF, UK Tel: +44 (0) 1273 699 900 Printed by: Stephens & George SUBSCRIPTIONS Subscriptions Executive: Sarah Haworth Email: shaworth@gbmedia.eu Tel: +44 (0) 1204 396 397 Fax: +44 (0) 1204 392 748 Web: www.coinslot.co.uk Advertising & Subscriptions GB Media Corporation Ltd Bolton Technology Exchange, 33 Queensbrook, Bolton BL1 4AY, UK Tel: +44 (0) 1204 396 397 Fax: +44 (0) 1204 392 748 PUBLISHERS GB Media Corporation Ltd Bolton Technology Exchange, 33 Queensbrook, Bolton BL1 4AY, UK Tel: +44 (0) 1204 396 397 Fax: +44 (0) 1204 392 748 Publishing Director: John Sullivan Email: jsullivan@gbmedia.eu Opinions expressed in this publication should not be regarded as the official view of GB Media Corporation Ltd, except where stated. Views, opinions and recommendations contained in this publication are put forward for consideration only. No action should be taken in reliance upon any such views, opinions or recommendations. Neither GB Media Corporation Ltd nor contributors accept any responsibility for any loss occasioned to any person howsoever caused or arising as a result of or in consequence of action taken or refrained from in realiance on the contents of this publication.

Notes for contributors The Editorial Board welcomes the submission of articles for consideration by the editor with a view to publication. Articles submitted will not be returned and accordingly contributors making submissions should retain copies. Submission of an article will be held to imply that the article contains original unpublished work which GB Media Corporation Ltd may lawfully publish. All submissions are made at the owner’s risk. © GB Media Corporation Ltd 2014 All rights strictly reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior written permission is given, full acknowledgement of author, publisher and source must be given.

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FREE TRIAL Try Coinslot for FREE Visit the Coinslot stand 722 at EAG and sign up to receive four complimentary issues of the industry’s best weekly read.

Stand #722 at EAG T&C: Offer effective for the EAG Show from 21st January to 23rd January 2014. No further correspondence will be entered into.

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EAG 2014 EXHIBITOR LISTING & FLOORPLAN

EAG 2014 floorplan A

Adrenaline Amusements ..................................725 Affordable Leisure UK .....................................635 All Things Nice Vending....................................320 AMG Leisure ....................................................440 Amusewind......................................................568 Antrim Carpets.................................................713 Astra Games ....................................................330 Astrosystems....................................................632 Atraxion Magazine ...........................................222 Automat ...........................................................759

B

B & B Exporting ...............................................934 BACTA..............................................................603 BACTA Charitable Trust ....................................603 BALPPA ..............................................................32 BAPTO .............................................................651 Billares Sam .....................................................145 Brent Electronic ...............................................530 Brent Sales........................................................530

C

Charlier Brabo Group.......................................810 CIAE 2014 ........................................................754 Coinslot International ......................................722 Concept Games ...............................................720 Cool Things ......................................................223 Crown Direct ...................................................520

D

D P Leisure .......................................................840 DEAL................................................................751 Deith Leisure....................................................520 Digital Centre SL ..............................................500

E

Effeci................................................................245 Elaut Sales ........................................................425 Electrocoin ......................................................630 ELSACO............................................................715 Embed International ........................................342 Empire Games .................................................820 Entnet ..............................................................225 E-Service ..........................................................950 Euroslot............................................................327

F

Fair Games UK .................................................640 Fiam Automazione ...........................................705 Formula K International...................................324 Fos Games........................................................753 FutureLogic Europe .........................................323

G

G3 ....................................................................564 Gambling Commisson......................................560 GamCare ..........................................................567 Game Time International..................................565 GeWeTe ...........................................................250 Gioco News .....................................................815 Gordon Moody Association ..............................563

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CoinslotReview JANUARY 17 - JANUARY 23, 2014

H

Harem Leisure..................................................232 Harry Levy Amusements ..................................540 Hazel Electronics .............................................200 Heighway Pinball .............................................132 Holiday Park Management..................................33 Hot Games .......................................................101

I

Indoor Play Magazine .......................................130 Innovative Technology .......................................20 Instance Automatics .........................................340 Interclub Lotteries ...........................................326 InterGame........................................................325 International Games Trade ...............................223 ITM Leisure ......................................................247

J

Jabro Games ....................................................935 Jakar Akradiusz Zielinski ..................................570 Jamma ..............................................................562 Jingle Games ....................................................140 JNC Sales .........................................................350 Jolly Roger (Amusement Rides) .......................233

K

Kalkomat BIS Bac .............................................712 Kiddy Rides......................................................150 Kinderball ........................................................813 Kriss-Sport .......................................................724 Kupper-Automaty ............................................965

L

Laiv ..................................................................221 Leisure Enginnering .........................................841 Lotelle ..............................................................220 Lounge Lizard...................................................136 Luca .................................................................320

M

Magic Play .......................................................710 Marsaplay S.A. ..................................................133 Mediatheme.....................................................655 Meno Electronics .............................................911 Merkur Kids .....................................................250 Mondo Automatico...........................................860 Morton Michel Insurance.................................130

N

Namco Europe .................................................530 Namco Prize Europe ........................................530 Novelty World ..................................................755 NRM Group......................................................853 NSM Music .......................................................655

O P

Online-LEDs.com .............................................258

Pinball Heaven Ltd ...........................................852 PL Medicare .....................................................322

Play Machine Europe........................................234 PMS International ............................................450 Positive Gaming ...............................................321 Project Coin ....................................................845 PW Sales...........................................................440

R

R H Trading.......................................................247 Redemption Software Company ......................714 Reflex Gaming .................................................230 Regal Arcades ...................................................660 Ritter................................................................400 RLMS Sales .......................................................550

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EAG 2014 EXHIBITOR LISTING & FLOORPLAN

S

T

Sacoa Playcard System......................................134 Salysol ..............................................................757 SAM Leisure .....................................................145 SB Machines .....................................................240 Sega Amusements Europe ................................360 Sega Prize Europe.............................................360 Sega Total Solutions ..........................................360 Sound Leisure / Soundnet ................................835 Special Games .................................................124 Suzo-Happ Group.............................................930 Syndicate UK ...................................................120

Teddy Mountain ...............................................743 The Kidz Painting Party Company ....................224 The Ultimate Fan .............................................740 The United Distributing Company ...................620 Tool Billiard......................................................752 Touch Hits........................................................122 Toyvend ..........................................................810

U UKIC ...............................................................925

V

VdW International ...........................................255 Vending Sabadell..............................................235

W

Wessex Coin.....................................................830 Wexel Gaming..................................................328 Whitehouse Leisure .................................730/745 World of Rides..................................................135

Z

Zone Leisure Technology Ltd ...........................125

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