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January 31 – February 6, 2014 • No. 2353 • www.coinslot.co.uk

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Industry news Seaside amusements EAG 201 Report ICE Totally Gaming Latest machine charts For sale, wanted + opps Jabro Surreal Soccer Comment and opinion

COMMENT

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...There’ll be a completely new culture pervading Ireland when the new law comes in regarding compliance and licensing - people are going to have to thoroughly adjust the way they work....

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Positivity underpins brisk s

POST-SHOW ANALYSIS

While a big proportion of operators are still at the mercy of the weather up to a point, the UK coin-op industry looks to have enjoyed one of the most successful trade shows in recent years, with some tangible signs of recovery in terms of deals being signed, products being sold and new partnerships being made. While the Triennial timing wasn’t totally perfect, several major manufacturers managed to

display new £100 AWP machines which illustrated that the coin-op sector is able to grasp any opportunity it may be given. Seaside operator Chris Oldland’s appraisal from a buyer’s standpoint summed up the mood of the show neatly. He told Coinslot: “I invested heavily at EAG as I think most people have realised that in order to succeed they must first invest in new products. You simply can’t afford to stand still.” While some of the more imposing products

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PREVIEW

EAG REPORT

What’s making ICE hot?

The key highlights from this year’s EAG Expo

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47 January 31 - February 6, 2014 • No. 2353 • www.coinslot.co.uk

brisk show trading

EAG signals bullish attitude permeating coin-op EAG 2014

BACTA stalwart and show chairman Martin Burlin believes that last week’s annual coin-op trade show at ExCeL was about as upbeat and positive as pretty much anyone could have hoped for. ife member of BACTA Martin Burlin,who is chairman of the EAG International, was brimming with positivity on the ExCeL show floor last week.“The people I’ve spoken to have been very positive about the show. One manufacturer, for example, said that in three hours on the first day they surpassed their sales figures for the whole of last year’s event. A plush and redemption gift supplier ran out of iPads to take orders on at one point! The bottom line is that if the product’s right, it will sell,” he stated.

Burlin added: “EAG is here to stay and obviously the fact that the stakes and prizes have been changed will encourage more people come down and have a look - it’s certainly an interesting scenario.There are a lot of original products coming through at present. Namco and Sega for example are both very bullish about their products and their prospects, having already debuted a lot of their new machines at IAAPA.” The show chairman revealed that he has had some interesting conversations with single site operators. Many told him that machine sales are holding up, despite the on-going FOBT situation, which is highly encouraging and testament both to their efforts and the quality of the games on offer.

He added:“The coin-op sector has got to the stage where it simply has to offer value for money to its customers. From our perspective as show organisers, it’s very pleasing that we’ve got more exhibitors and it’s looking likely that visitor levels are going to rise too.The range of products on display is incredible, from soft toys upwards,and all the products

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on display cost upwards of £20,000, which is no drop in the ocean for any operator, early feedback would suggest that stakeholders on both sides of the buy/sell fence feel as if EAG International afforded them the best chance to kick-start 2014 in a positive fashion. The show transcended straightforward buying, selling and networking, with the Gambling Commission also reporting a useful three days. The Commission’s machines sector specialist,

Nigel Owen, stated: “We spoke to more than 100 people at our stand, so EAG remains a very efficient way of listening to views from the arcade and manufacturing sectors.” He concluded: “We answered a number of questions on the new stakes and prizes, licensing issues and redemption machines. Some valuable information on allegedly illegal activity was also received and that’s being followed up by our intelligence team.”

a thriving FEC needs are here. Our relationship with BALPPA has certainly helped the show become more diverse.”

Burlin accepts that the industry has changed a lot, even in the five years that EAG has been at ExCeL. He disclosed:“People are developing a mindset that their first consideration should be what they can give to the player and that winning money isn’t necessarily all-important.”

EAG’s organiser praised industry stakeholders in terms of the way products are promoted, declaring that they are becoming more creative.“Because of this I believe that UK coin-op can have a good future. If a product comes with a good marketing tool that the operator can use then it will do better. Of course, the nature of legislation puts certain restraints on innovation, but both the EAG and the industry is changing inasmuch as we’re all looking at more leisure-based products, such as

soft play and vending for example.”

What BACTA is trying to build is effectively a one-stop-shop for all coin-op concerns, revealed Burlin.“This will inevitably bring in more foreign visitors and other more peripheral interests. This will see the show grow even further in terms of exhibitor and visitor numbers. In the same way we as show organisers must know how to treat our customers,industry stakeholders must also know to treat theirs. We are a service industry, after all.”

He concluded: “So long as stakeholders can keep on providing products that appeal to players the industry can grow - and be sustainable.”

W W W. A M G L E I S U R E . C O . U K

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Baron looks to boost bingo’s fortunes across UK CAMPAIGN

Bingo Association chief executive Miles Baron spoke to Coinslot about the on-going Boost Bingo campaign, which has picked up momentum in recent weeks. iles Baron,CEO,Bingo Association, has revealed that his organisation is “delighted” with the press and media coverage it has had for its Boost Bingo campaign. He told Coinslot:“Both the Coventry Gala and Oldbury Mecca bingo clubs were featured live on Sky and 53 MPs showed up at their local bingo halls to lend their cross-party support. Radio 2 and Radio 5 Live also covered the campaign so in all it was broadcast to around 18 million listeners and viewers.”

He added:“We’ll be delivering our petition to the Treasury on 26 February,wait for the Budget and then see what happens.”

Baron disclosed that the campaign has had some tremendous empathy from the press and customers. He explained:“I was brought in by the Bingo Association to put some energy and life into it all, as well as promoting membership benefits and the new National Bingo Game, which begins on February 6. Further new products will launch at the end of

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March.We’ve also agreed the definition of bingo with the Gambling Commission.The bingo industry has really got behind our campaign, from major bingo chains to independent clubs, and I’m currently looking to boost Bingo Association membership levels from last year’s figure of 474, which is going to be a challenge as 17 closed last year.”

Baron believes that the ‘blue rinse brigade’ image of bingo is a total misnomer.

“While the over-60s tend to play on a lunch time, the evening sessions’ demo-

graphic is at least 15 years younger.The reason why the above myth is perpetuated is that outside observers generally visit bingo on a lunch time.We need to drive those observers to the evening sessions to show them how universal bingo’s appeal is.Bingo has a high social value, but a low social risk. We want to reinforce that. Bingo is at the bottom of the problem gambling league table.”

He is also of the view that machine income is vital to all commercial bingo income.

“Machine type and mix is as relevant to bingo as any other

machine premises. Bingo has no desire for B2 machines we wouldn’t want them.

Machine play dovetails nicely with bingo sessions, but because people can’t play the machines while the bingo is on, there are peaks and troughs in visits. Design, therefore, must be thought through to cope with the fact that there’ll always be high volume periods immediately followed by low volume.”

Baron concluded: “On average,one in five bingo customers will play on the machines, so they’re an important part of the retail offer.The emphasis has to be on fun and to this end community gaming has worked superbly as it adds an incredible atmosphere and is attractive to bingo customers. Our ‘new concept’ clubs are working well with their ‘shush-free’ social zones. Our belief is that a fairer VAT regime will drive investment, estate modernisation and brand new clubs.There’ll be a wholesale modernisation.

We’re positive campaigners we don’t play the blame game.”

Soon to be a galloping success CABINETS

he Ultimate Fan, suppliers of Virtual Racing cabinets, are excited by the prize uplift Tincrease to £100 on Cat C units.

“As a company, we feel very positive about the change,” explained Ultimate Fan’s south-west area sales manager, Rex Sargent. “£100 is a much better level than £70. In time, we’ll have the statistics to get the games right and the manufacturers will get there soon enough. They’re significantly happier with the higher jackpot. Sales of Cat C will improve, but slowly at first, and we hope to see a marked difference by the summer.”

PW Sales sees stable pub market DISTRIBUTION

he market for pub gaming machines has remained stable for the past eighteen months, Taccording to the founder of distribution company PW Sales. Although sales have not returned to their pre-recession highs, Paul Wilson believes the sector has entered a period of stabilisation. “I think the closures bottomed out about 12-18 months ago,” he said. “I’ve not seen any decline in machine numbers during the last 12 months,” adding that his last two major products were considered successes for having sold 700 units.

Shake-up at top of Talarius AGCS

igh street operator Talarius has announced two new H appointments.Andy Whitworth takes up the position of head of gaming strategy, and Liam DolanBarr joins as human resources director.

Having previously been head of gaming at Talarius,Whitworth returns to the company after four years working across the globe, most recently as head of content strategy at SG Gaming.

He will work with Talarius’ machines team to develop a long term gaming strategy.

Dolan-Barr, meanwhile, joins the company from Homeserve,

where he spent over three years as group HR and talent director.

He has worked across the leisure, retail and financial services sectors. Dolan-Barr will be tasked with implementing and evolving Talarius’ ‘People Agenda’.

The appointments follow the launch of a number of staff engagement initiatives, including an employee reward scheme recognising Talarius’ top performing members of staff, a forum entitled ‘Ask Peter’ through which employees can have their opinions heard, and a system geared to rewarding

employees whose ideas and business development suggestions are adopted by the company. In addition, the company recently announced its Venue Development Training Programme, giving all venue staff the skills and knowledge they need to be the best in the industry and enhance the overall operations of the business.

The initiatives form part of Talarius’ wider growth strategy to increase its market share by ensuring Quicksilver, Silvers and Winners venues welcome more customers through their doors.

Peter Harvey, CEO of Talarius,

said:“Andy has been recruited to build on the strength of the existing machines team and I trust he will ensure that we consistently have great products at the very core of our customer proposition. However, customer experience is defined not only by the products available, but also by the quality of service in our venues. Our team members play a crucial role in ensuring the customers enjoy our facilities, keeping them coming back again and again, and Liam is the right person to make sure that they are equipped with the right skills to meet this challenge.”

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INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK EXHIBITION EAG proved its worth once again as the key marketplace for the UK amusements sector. 46

Commission confirms changes to stake and prize limits TRIENNIAL

Following the recent DCMS Triennial announcement, the Gambling Commission has confirmed that following a three month government consultation that ended last October, the maximum stake and prize limits of some gaming machines in Great Britain have officially changed. n its latest fortnightly regulatory bulletin, the Gambling Commission has confirmed that following a three month government consultation that ended last October, the maximum stake and prize limits of some gaming machines in Great Britain have changed.

Confirming the DMCS statement earlier this month, the bulletin stated: “No objections were received from European Member States to the Categories of Gaming Machine (Amendment) Regulations 2014 within the Department for Culture Media and Sport Triennial Review of Gaming Machine Stake and Prize Limits.”

Interestingly, in a footnote regarding the stake

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and prize levels for fixed odds betting terminals (also known as Category B2 machines), the Commission stated: “Government considers the future of these machines to be unresolved pending further work which is already underway.”

The Commission also took the opportunity to remind operators that in submitting regulatory return information for a machine or a terminal that offers games that equate to different machine categories, they are required to submit information based on the highest category of game available.

For example, if a terminal offers category B2 and B3 games, operators are advised by the Commission

to count this as a category B2 terminal.For this reason, the B2 figures recently published by the Commission should be viewed with caution as the split between B2

and B3 game play is not clear (and therefore a portion of the GGY attributed to B2 machines will have been generated through B3 game play).

Industry stalwart moves on to pastures new DISTRIBUTORS

s Terry Farr’s current contract with AMG A Leisure draws to a close, he confirmed at EAG International last week that he is leaving to explore new projects.

“I was initially only on a year-long consultancy contract with AMG but things went well and we extended it to two,” explained Farr. “Now the time has come for me to spread my wings again and I intend to expand my other business interests including my consultancy company. I would like to thank the team at AMG for a great experience.

Together, we have

achieved a lot. The AMG sales team are without doubt one of the best in our industry and are well placed to maximise the new opportunities that came about last year when the company secured major distribution lines, notably Scientific Gaming and Blueprint Gaming.”

Farr will use his consid-

erable industry experience gained in the operation, distribution and manufacturing fields He is looking forward to working directly with companies within the coin-op and gaming sectors, as well as brokering agreements with companies looking for strategic partnerships.

“This is a very exciting time for me, both personally and professionally,” added Farr. “I’m excited about the new opportunities arising from the industry which has a new air of optimism, as seen at last week’s EAG.” AMG’s joint managing director Mark Sowray stated: “Terry is a wellrespected and long-serv-

ing member of our industry with a great eye for detail and having him on board through these two years has been very helpful.”

Alex Auckland, joint MD, added: “Terry’s experience and wealth of knowledge have helped AMG immensely. His boundless energy, enthusiasm and passion for the business have never ceased to amaze us. We have enjoyed working with him.”

Terry concluded: “I hold AMG in high esteem, and share their passion for the industry. I would welcome working together again on future projects should the opportunity arise.”

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Coinslot January 31 - February 6, 2014

Industry

INDUSTRY AMUSEMENTS LEISURE

B2B COMMENT NEWSWEEK REPORT A look at the exhibitors making the headlines at this year’s EAG Expo. 14

Casino trade associations announce merger

Astra Gaming Group plans to put on show of strength at ICE

TRADE BODIES

amestec, the UK’s largest operator of pay-to-play gaming and amusement machines, arrives at ICE buoyed by the implementation of a new £100 maximum prize for Cat C. Spearheading its line-up will be iPub, the platform that consistently delivers the very best digital gaming content to a rapidly growing fan base in UK pubs.To capitalise on the introduction of the new Cat C jackpot, Gamestec has taken its core stable of iPub games and converted them to £100. In addition, the development pipeline is carrying a number of new £100 designed games ready to test and release.

Chris Butler, Gamestec MD, commented: “This is the second showing for the company at ICE under the ownership of the Novomatic Group and the benefits of that relationship are clearly evident in the portfolio of products that we have assembled at ExCel. It is one of the most accomplished line-ups we have ever shown at a major exhibition.”

Furthermore, iPub will be joined by a supporting cast of exciting new projects and concepts designed to stimulate the marketplace and encourage buyers to think more imaginatively about their businesses.

Stablemate Astra Games attends ICE with a line-up

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ICE PREVIEW

The Astra Gaming Group will exhibit for the second time at ICE Totally Gaming next week under the ownership of Novomatic, with Astra Games, Gamestec, Empire Games, Bell-Fruit Games and Mazooma Interactive Gaming all enjoying a joint presence on the London show’s biggest stand. bristling with innovation and style. Its leading portfolio comprises a stellar range of games. Starting with B3, Astra will showcase Big Party 500, complete with Temple Trail, Colour of Money, Totally Bonkers, Aloha Honeys, Mega Grandstand, Fruit Farm, Globe Roulette and Sizzling Hot. Category C video is represented by Party Slots £100 which features 100/1, DOND Keeping it Reel, Mega Free Spins Roulette, Crazy Reel King, Jack & the Giant Jackpots, Wild Party, Chip Stack Roulette and Win Wishes.

Astra CEO Zane Mersich noted:“On the back of the January implementation of

the new £100 top prize for Cat C,Astra has been able to come to ICE fully laden with an array of world class games.Allied to these products is an incredible range of B3 games which has enabled us to approach ICE with real confidence for the year ahead.”

Mazooma Interactive Gaming is looking forward with anticipation to showcasing a quartet of new games at ExCel. The four new mobile titles on show at ExCel comprise Atlantis Treasure, Cops ‘n’ Robbers, Happy Fruits and Wizard of Odds.

MD Tony Oliver commented: “Mazooma Interactive Gaming will make

its presence felt strongly on the Novomatic booth at ICE 2014 with some key new developments on the content front. The event will also serve as a platform for the firm to demonstrate how online and mobile gaming dovetails within the broader activities of the Novomatic Group.”

In addition to Bell-Fruit Games’ and sister company QPS Interactive’s full range of export product, the pair will showcase many new games at ExCeL, catering for Cats B4, C and D. Sales and marketing director John McLoughlin remarked:“The implementation of the £100 maximum payout for Cat C has

come at a crucial time for the industry. It means that we will have one of the strongest product ranges in recent history at ExCel games that are tested, approved and ready to make a positive impact.”

BFG will have £100 versions of DOND Powerplay, Turbo DOND, Double DOND, Monopoly Millionaire Community threeplayer, Monopoly Fortunes and Mega Rich. They will be joined by The Worminator and Stag Night from QPS Interactive - all switchable to Cat D.To cater for the club market, BFG will show Cat B4 Cops ‘n’ Robbers Judgement Pay and QPS’ Happy Hour.

Empire Games comes to ExCel on the back of a sustained run of strong game releases. Its portfolio comprises Gold RunArena threeplayer, Roll Up Roll Up,Ten Ten Do It Again, Cash Box Deluxe (all Cat C),Gold Run, Gold Run three-player upright, Gold Run singleplayer (all Cat C/D), Gold Run 500 three-player (Cat B3), Holy Grail (Cat C/B4), Lucky Ladders and Band of Gold (both Cat D).

Director Craig Beer commented:“We come into this exhibition with a great deal of confidence. We have a highly focused team dedicated to creating stylish and compelling games that players love to play; and that’s clearly demonstrated in our ICE line-up.”

he National Casino Forum and the Casino Operators’ TAssociation have decided to merge their membership under the NCF banner. From February 1, the National Casino Forum will be the sole representative trade association for the UK’s terrestrial casino industry and will speak for the licensed casinos.

In a joint statement issued

by Tracy Damestani, CEO of NCF, and Andrew Love, chairman of the COA, the trade body leaders said: “For some time now we have recognised that NCF and the COA have been promoting very similar agendas. In dialogue with DCMS and the Treasury on issues like taxation, antimoney laundering and stakes and prizes there has been nothing between us and, similarly, at sector meetings with the Commission we have been in agreement .

“However, the immediate catalyst for joining the two organisations has been the very strong agreement between us around pursuing the Playing Safe agenda. All our members have expressed support for Playing Safe and developing the industry in line with its principles. Both organisations believe there is much to be gained, both for the industry and for our customers, through Playing Safe and we have concluded that its success is best achieved through a unified trade association speaking with a single determined voice.”

Soundjack music app to hit the high notes at ICE MUSIC

oundnet is gearing-up for next Sweek’s ICE exhibition keen to build on the highly positive momentum achieved following the launch of its soundjack music app and the jukebox deal agreed with operator Gamestec.

Soundnet director James Luck explained: “It has been an upbeat and positive start to 2014 following the conclusion of the landmark agreement with Gamestec which is one of the most significant affecting the market in recent history, and the launch of the soundjack music app which will change the way in which cus-

tomers access music.”

He continued: “All of the latest data on mobile commerce shows that the environment is perfect for the introduction of soundjack which enables consumers to select and pay for their music choices using a mobile device.

Mobile spending doubled in 2013, up by 138 per cent year-on-year.

Of the £11bn spent online in December, 27 per cent of sales

were mobile, worth £3bn, twice as much as in 2012. We are looking forward to taking the soundjack story to ICE, to speak to key customers and pub retailers, to demo the app and show how it will work commercially.”

Luck concluded: “We also want to outline the extensive marketing support programme that we will be launching including our social media campaign

which is a central component of what is an aggressive on and off line end-user promotion. ICE is widely regarded as being an event which provides a window on the very latest technology and I am certain that soundjack will sit comfortably at the top table of technology launches at show.”

Soundnet will be with Sound Leisure on stand S4-131 at ICE Totally Gaming.

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INDUSTRY AMUSEMENTS LEISURE

EXHIBITION London takes centre stage in the gaming and gambling world as ICE prepares for its biggest showing. 14

CAMPAIGN

Devon amusement arcade operator has helped the effort to secure emergency funding to repair sea defences at his resort after it was hit by storms in early January.

John Martin, managing director of Martin’s Amusements in Westward Ho!, met with his local MP Geoffrey Cox last week to survey the damage and discuss the urgent need for repairs.

After the meeting, Cox announced that he had secured an offer of emer-

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Government heeds operator’s appeal after storm damage gency funding from the EnvironmentAgency for repairs to the resort’s pebble ridge and sea wall.

Martin had been left to pick up the pieces after a tidal surge covered the adventure golf and go-kart track his business operates in stones.

Although his amusement arcade escaped any serious flood damage, the serious disruption caused had buoyed

him to spearhead the campaign to address the sea defences.

He commented:“If nothing is done I fear not only for my business but for the residents behind it as well.”

Martin explained that as well as seeing the stones that form Westward Ho!’s unique pebble ridge shifted over the top of the adventure golf course and go-kart track, resi-

dents had almost been flooded out of their homes.

The storm had been unusually strong, he said:“We have high tides and winds before, but this time there was such a swell that the storm seemed to go on for hours.

“What can you do? You can’t stand in front of it and push it back, you just have to get up in the morning and pick up the pieces, and that’s basi-

cally what we had to do.

“There’s a serious problem with the ridge,in that over the last 10 or 15 years, due to cuts, the local council has not been replenishing it.”

Martin revealed he had also concerned about cracks that had developed in the sea wall at the back of the arcade He said:“The last time that happened, in 1990, the next big storm took the sea wall out, so I’m lobbying the council now to replenish the barrier of rocks in front of it.

“It’s very hard to get the council down here to get diggers down here to pick them up and replace them – it’s been aware of it for ten years and it hasn’t done it – so we really need intervention from the government to make it happen.”

Martin’s business was the first stop on Cox’s tour ofWestward Ho!, and Martin took the opportunity to show Cox the ailing sea wall.

He said Cox had previously

been very helpful with efforts to lobby in favour of the amusements industry,and before the meeting Martin had hoped it would be the start of a process that saw Defra or the Environment Agency intervene over the sea defences.

Cox said he had spoken to the local council and the Environment Agency and had been assured the village was a priority for action.

He commented:“I am also made aware by the Environment Agency that money is available to Torridge District Council to make the needed repairs, and I am therefore urging them to apply immediately for the emergency Environment Agency FCERM Capital Grant.

“I will of course do whatever I can to assist them to obtain the necessary finance to protect this valuable stretch of coastline, and will continue to apply pressure on this matter at both a local and national level.”

Positivity prompts an upbeat forecast from Project MARKET PERSPECTIVE

After tidal surges wreaked havoc at his resort, Westward Ho!-based operator John Martin has successfully lobbied Westminster for intervention.

B2B COMMENT NEWSWEEK

MARKET ANALYSIS

he UK’s low stake gaming sector may well have redisTcovered its Mojo, if the conversations on the Project stand at EAG are anything to go by.

Speaking to Coinslot the day after EAG closed, Project managing director Tony Boulton enthused: “Talking with the machine buyers and company principals on our stand at EAG, I was genuinely encouraged by the prevailing mood of optimism This industry has a proud record of speaking its mind and I definitely felt both at the time and on reflection that the glass is half full as far as the prospects for 2014 are concerned.”

He added: “I would say that at least 70 per cent of the people that we had conversations with are much more confident than they were 12 months ago and believe that the economy is beginning to turn around with a positive impact on

their businesses. This is a very different position than at the start of 2013 when I think we struggled to find more than a handful of optimists. Clearly the introduction of £100 is an important factor but I think there's more to it than just a change in regulation; it's more fundamental and more real than that.”

Boulton concluded: “Last year product conversations were quite difficult, however this year the industry wanted to talk, was keen to explore possibilities and to look to the future. Value for money was at the top of the business agenda both in terms of their capital investment decisions but also the delivery of a positive, affordable gaming experience to players. The industry is a much happier place when it can look forward with some energy and optimism and I'm confident that the momentum of EAG will dovetail into ICE and that we can help to reinvigorate the Category C sector which, when all is said and done, is the driver of low stake gaming in this country.”

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Industry Grand Pier operator joins new business think-tank

INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK LEGISLATION Northern Ireland gears up for legislative change where amusements may actually become fun. 47

Bingo players hit by parking fines

OPERATORS

operator of Weston-super-Mare’s Grand Pier has joined a business think-tank in an effort to promote investment Tandhenew tourism at the resort Michelle Michael,the pier’s co-owner,is one of the 20 founder members of Passion For Somerset, which hopes to bring the county’s individual communities together to achieve common goals.

Founder Andrew Scott said the group’s aims would benefit from the experience and entrepreneurial skills its members hold.

He told local press:“Everyone on Passion For Somerset is a successful proactive person with a passion to see the whole of Somerset thrive financially and in entrepreneurship for the creation of jobs and inward investment.

“We aim to see the group carry real weight and vision, and to really put the county on the map.

It is really good news for Weston and Somerset as a whole.”

Early discussions have focused on promoting tourism and bringing fresh investment to Weston-super-Mare, as well as ensuring the resort benefits from the economic boost expected to come from the new nuclear power station at nearby Hinkley Point.

Plymouth gang steals £5,000 from fruit machines THEFT

criminal gang tampered with gaming machines in amusement A arcades to receive pay-outs of more

FINE MESS

ingo players have been B caught out by new parking fines imposed by the owners of the Gala Coral hall in Scunthorpe. In November last year, Gala Coral introduced

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car parking charges at the 1,800-seater venue on the town’s Winterton Road.

It was the first time a pay and display machine had been installed in the grounds of the bingo hall since it opened in 1996.

Melanie Morris, of Plymouth Road, Scunthorpe, was among motorists caught by surprise after she played at the Gala Bingo hall on January 11. She told local press: “I was there from around 7pm to 9.30pm and thought no more about it when I left.”

Last week, however, she received a letter from a London firm, demanding payment of an £85 fine as her car had not been registered with the club to prove she was a customer.

Morris added: “I was told if the fine was not paid with

28 days there would be a surcharge of between £20 and £40. I had been given no indication that a car registration scheme was operated at Gala and when I took up the matter with the staff in Scunthorpe they agreed to waive the fine.”

A spokesman for Gala Coral said: “The car parking charges went live in mid-November.

It allows customers to be able to park while visiting the club as charges are not applicable to them.

Notices were displayed 10 days prior to November 17. Stage announcements were made in every session two weeks prior to the 17 and continue to be made. We are only doing the same as any other leisure venue in the country - protecting our customers.”

Sound Leisure’s latest jukebox launched at London’s O2 Arena

than £5,000 in just two weeks.

Three men drilled into slot machines in Plymouth and across the South West in a systematic scam, Plymouth Crown Court was told.

Ashley Wise, Joseph Lambert and Tony Bailey also used soldering irons to insert a device into the machines to increase the odds of the machines paying out.

Wise admitted six offences of theft and two of attempted theft in August and September 2009. The court heard the trio walked away with £5,571 from arcades in Plymouth, Exeter,Torquay,Bodmin and Newquay. One of their victims was Winners Amusements in Plymouth, which they targeted three times.

Alistair Verheijen, for the Crown Prosecution Service, said an expert who viewed CCTV footage believed that the gang inserted a device in the machines which interfered with their internal mechanisms. He said: “It allowed them to obtain an unusually high proportion of winnings.”

He said they escaped with between £300 and £1,600 from each arcade.The court heard that Wise had eventually handed himself in after failing to turn up at court. He was held in custody for four days before being granted bail.

Judge Paul Darlow stated that he was bound to pass a sentence similar to that imposed on Bailey and Lambert and that the offence was “premeditated and sophisticated”.

He handed Wise a 12 month community order with 300 hours unpaid work and ordered him to pay £890 towards prosecution costs

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Playnation looks to further expand in 2014 OPERATORS

2014 marks Playnation’s first birthday having completed its management buyout on February 8, 2013, backed by Palatine Private Equity. The firm’s Adam Hodges spoke to Alex Lee at the EAG.

t’s been a very exciting and challenging 12 months for Playnation, during which it has shown encouraging business growth - and moved head office from Warrington to Runcorn. Since last February,the firm has taken on over 30 new members of staff, many of which in senior management positions, added a new finance team and brought in new financial management systems. The operator now employs over 300 people and has evolved as a busi-

I

he new vHub jukebox is unveiled at Gaucho’s Tcocktail bar by Sound Leisure directors Chris and Mike Black (left). The machine has been developed in partnership with content providers Soundnet and is the first machine of its kind to bear the logo of the Official Charts Company.

Discussions about the

ness in that time.

Managing director Adam Hodges explained: “This year, we’re planning to expand into more UK markets. 2013 was all about foundation setting.We now have a presence in over 120 holiday parks, 80 bowling complexes and every motorway service station apart from the Extra chain.

When you consider that each UK motorway effectively has two venues - one either side of the carriageway - that amounts to approximately 140 venues.

We’re also in over 800 pet stores in the UK. We arranged a distribution deal with the US firm Hillman, which manufactures pet tag engraving machines. We’ve also got one in Harrods.”

Furthermore, Playnation recently opened five new Gamedecks in Birmingham International Airport - these range from standalone FECs to hybrid AGC/FECs or simply as showcase areas for new machines.

Hodges added: “We’re always looking to position ourselves in areas which enjoy high levels of footfall.

Last year, ninety million people went through the UK airports that we operate in,50 million visited the holiday parks that we serve and 17 million people enjoyed themselves in the bowling alleys we provide machines for. It’s all about the footfall and exposure.”

Playnation’s business is all about partnerships, which Hodges believes is better than a more straight-

forward customer/supplier relationship.

He continued: “We’ve evolved and set a good foundation upon which to build in 2014. We’ve strengthened the management team and we strongly believe that there are plenty of opportunities in the UK market for us. The novelty side of the coin-op business is exciting, especially prizeorientated machines.We’ll be looking at all sorts of venues, including cinemas and shopping malls - basically any location that has dwell time but hasn’t perhaps maximised its floor space. We’ll put products there and create value for money experiences for families.”

Playnation tries to take more of a retail approach to family entertainment by investing in space.“We identify who the audience is first and then create hotspots which will increase dwell time.We believe in presenting a fun, value for money experience to families and help make their leisure time a more attractive, viable option.”

Hodges concluded:“We measure our success in terms of turnover - that tells us how healthy our business is. Over the last 6-8 months we’ve seen some very encouraging signs.

The green shoots of recovery seem to be staying.The UK marketplace is a healthy one, but to succeed you have to go out there and compete in order to provide value for money to families.”

project began in October 2013, less than ninety days before its official release.

“To turn this around in two and half months is incredible,” said Chris Black, managing director of Sound Leisure. “I don’t think there’s anyone else in Europe that could have done this.”

The jukebox features a number of innovative fea-

tures, including Music Spider, a recommendation service that pulls in data from partner Last.fm.

Users can also select tracks from any singles chart since the Top 40s inception in 1969.

Each device will also be hooked up to the Soundjack app, which allows customers to select songs using their smartphone.

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2353-p12-Amusements_Coinslot NEW 28/01/2014 12:41 Page 1

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Coinslot January 31 - February 6, 2014

Amusements

8

TO COMMENT ON ANY ARTICLE

£1.2m ride set for summer launch at Drayton Manor

Worthing FEC calls on critics to support roof plans FEC

Management at The Lido Family Entertainment Centre have called on Facebook critics to remove negative comments about plans for a retractable roof.

he Lido Family Entertainment Centre in Worthing has hit back in the face of criticism of its plans for a new a £1.25m retractable roof.

Some residents of the seaside resort took to social media site Facebook to demand that the FEC instead reinstate the swimming pool that was built over in 1990.

Manager Martin Barrett took to Worthing Lido’s own Facebook page to call on those making negative comments to retract them.

He wrote:“We appreciate people have opinions, but it has proved impossible to tolerate the level of blatant negative propaganda.Therefore we kindly ask for false statements to be removed from certain Facebook group pages.

“This will avoid endangering all possible funding and the need for us to pursue legal action and compensa-

T

AMUSEMENT PARKS

tion. Comments like these are damaging to The Lido and for Worthing as a tourist destination to gain additional visitors.”

It is hoped the retractable roof would help turn the FEC into a yearround attraction that would double the number of visitors,as well as create 30 to 50 part-time and full-time jobs.

With funding coming from the government’s Coastal Communities Fund, it would be built by the same company that designed structures for The O2, London Zoo, Lord’s cricket ground and London 2012 venues.

Plans for the roof have been submitted to Worthing Borough Council and if permission is granted, work is scheduled to start in the autumn and be completed in two weeks.

Joe Skilton, manager of Worthing Lido’s amusement arcade, told local press that a swimming pool would not be as popular as the rides cur-

rently housed on the site.

He commented:“The rides do draw in a lot of people during the winter. If there was a pool there would be noone here at all.”

Able to withstand winds of up to 90 miles per hour, the roof would operate via weather sensors and be capable of closing in minutes.

Once in place, the area within the lido could also be used for Christmas fares and even a temporary ice rink during the off season.

Philippa Bradbury, the FEC’s PR and marketing manager,urged people to support it:“The pool closed down in the first place because it was making a big loss.As a business model it doesn’t work.

“If we don’t get the money for the roof, which we won’t without public support, it will go to another town. It won’t go to somewhere else in Worthing.”

Northern Ireland attraction prepares for new season THEME PARKS

arry’s Amusements in Portrush is set to B reopen for the holiday season on April 5. The park is currently advertising for potential

workers aged 14 and above for various jobs around the location.

According to the park’s website, no experience is required, just a ‘great personality and excellent com-

munication skills’.

One of Northern Ireland’s most famous amusement parks, Barry’s operates a ‘pay as you ride’ policy, but offers packs of tokens at discounted prices.

Prize freeze fuels winter funfair record rain, which forced the sixweek event to shut several unfair operator Sayers times,its temporary ice rink Amusements defied the still attracted 60,000 skaters weather to register a and 300,000 visitors overall.

With new sponsor record-breaking turnout in its first year in charge of Flybe airline in places, Cardiff’s Winter Wonder- Sayers said its freeze on last year’s prices helped land attraction.

Despite three weeks of beat the one of the worst

FUNFAIR

F

Email: al@sjc.co.uk

periods of Christmas weather on record.

Company owner Norman Sayers commented: “Despite raining for the past three weeks of the event we’ve had a great first year,with record numbers and great feedback on the new look and feel

we’ve created.

“Thanks to the support of our sponsor Flybe, and the close relationship we have with Cardiff Council, we are looking forward to next Christmas, when we’d like to add an Ice Sculpture Exhibition and even an Ice Walk Maze.”

new £1.2m thrill ride at Drayton Manor amuseA ment park is set to give visitors the sensations of an acrobatic aeroplane flight when it launches this summer.

Accommodating up to 24 riders at one time in six, four-seater aeroplanes, Air Race will generate accelerations of almost 4G both upside down and right side up.

Manufactured by Zamperla, the new addition will complete a line-up of rides in the Action Park area of Drayton Manor, alongside Intamin AG’s gyro-swing, Maelstrom, and stand-up coaster, Shockwave, as well as Maurer Sohne’s GForce coaster.

Colin Bryan, CEO and group managing director at Drayton, said: “Following on from the successful launch of Winston’s Whistle-Stop Tour last year, the addition of a new thrill ride is something we are particularly excited about. Air Race offers something completely new for our visitors, and we’re sure it will be popular.”

“Our ongoing investment in new attractions has maintained our status as one of the UK’s leading tourism destinations, and we look forward to the continued development of Drayton Manor Theme Park for years to come.”

www.blueprintgaming.com

2353-p14-26-EAG Report2014_Coinslot NEW 28/01/2014 16:09 Page 1

EAG 2014 REVIEW

34

EAG 2014 REPORT

This week’s machine charts

OVERVIEW 36 B2B listings and industry marketplace

41 Classified sales, job and business opps

45 Jabro Surreal Soccer season

Three days of the best coin-op has to offer From 21-23 January, EAG International 2014 enjoyed some brisk business at ExCeL London, with visitors from all over the world flocking to experience the latest innovations from over 180 manufacturers and service providers.

JANUARY 31 - FEBRUARY 6, 2014

ccording to exhibition chairman Martin Burlin, EAG International was born in 2010 because there was a desire from within our industry for a focused show which gave the industry its own identity. He added: “In today’s fast-moving business environment it’s possible to be pulled in a variety of directions as new opportunities arise. Sometimes it’s good to stop, reflect, and remember what we set out to do.”

The show, organised by the industry for the industry, featured a number of brand new product launches in several sectors, including the latest 4D immersive video theatres, amusements, vending, redemption games and systems, prize merchandize, kiddie rides and a wide range of the latest licensed and generic plush. Furthermore, many UK single site, AGC and seaside operators with adult-only areas made a beeline to the show with the intention of seeing

A

Essential Guide Preview to ICE Totally Gaming 28 14

CoinslotReview JANUARY 31 - FEBRUARY 6, 2014

which manufacturers had reacted quickest to the new opportunity offered by the Triennial announcement. Amazingly, several UK-based manufacturers revealed site-ready £100 prize AWP equipment in a bid to prove that the sector can still innovate and deliver at the drop of a hat.

Triennial notwithstanding, virtually every exhibitor on the show floor managed to bring something new to the event, including several strong global brands which debuted European releases. In addition to the UK-based majority, exhibitors travelled from Belgium, China, Germany, Italy, Northern Ireland, Poland, San Marino, Spain, Taiwan, Turkey and the UAE. EAG International’s prominence and timing encouraged a number of associations and other industry groups to hold meetings and special events at the show, achieving remarkably efficient use

of time for attendees. BACTA’s stand, for example, right at the entrance of the show, proved to be a busy meeting point for industry stakeholders seeking advice and collaboration.

Proving that coin-op can move with the times as much as any other creative industry, the show’s website kept visitors up to speed with the latest product news and there were up-to-the minute bulletins from exhibitors on Twitter using the EAG hashtag.

With many operators feeling cautiously optimistic about prospects for 2014, early indications show increased investment in equipment and ancillary products. Overall, EAG International’s pre-show aim of gathering the latest and best products under one roof, enabling purchasers to make informed choices and secure the best possible return on their investments looks to have borne fruit.

THERE’S A NEW WAY TO PLAY MUSIC...

Introducing soundjack soundjack is a game changing mobile app which allows users to play the pub Jukebox without even leaving the comfort of their chair.

The smartphone is changing the way consumers access pay-perplay music and soundjack is at the forefront of this technological and social revolution.

Benefit from our marketing support soundjack is being supported by a combination of in-venue and external consumer marketing. Each soundjack venue will be supplied with a promotional launch pack to maximise uptake and a dedicated agency will be responsible for social media engagement on behalf of the brand.

A game changing opportunity to expand the player base and build income In the US there has been a significant uplift in music revenue using similar technology. The soundjack app will lead to a projected increase in female users and those under 34.

Why partner with soundjack?

Apart from being the exclusive Jukebox partner of the Official Charts Company, it has access to the world’s largest music library, uses tried and tested technology and boasts unique social media applications.

Increased dwell-time and footfall soundjack connects people meaning repeat visits and increased dwell time - a zero cost method of increasing footfall. Users can locate other soundjack-enabled pubs by using their mobile phone.

So why not meet the people behind the brand and explore the industry’s leading music app on Stand S4-131?

see us at ICE on stand S4-131

2353-p30-44-EAG Report2014_Coinslot NEW 28/01/2014 11:05 Page 2

EAG 2014 REVIEW

Report ... EAG 2014 Exhibitors a-b AMG LEISURE

ASTRA GAMES MANUFACTURER ON A WINNING STREAK

BANDAI NAMCO PAC-MAN REVIVAL GATHERS MOMENTUM

lan Rogers, from Astra Games has been buoyed both by operator and player feedback in recent days. Rogers A told Coinslot:“We’ve spoken to a number of AWP players recently and while £100 is obviously a more attractive proposition, many of them have said that they prefer a number of small wins because they play the machines as a hobby. Because of this, we’ve focused on handing out £25 prizes with possible win streaks.” Party Time Streaks and Bullion Bar streaks,both onAstra’s stand at EAG 2014,follow the principle of giving players value for money.The same principle applies to the Party Time sit-down which comes in two, three or four player units. Elsewhere on the stand SALES MOVING AT SPEED was Totally Bonkers, which features real-time animation, in OF LIGHT the Big Party £500 cabinet.Typically,Astra was strong on arrell Webb from AMG told Coinslot that his firm was compendiums at the show, with the B3 Magic Lotto Ultra very happy with the way the show had gone in terms 14-game compendium already proving very popular in of sales.“We’ve sold well across the board,” he explained. AGCs.The machine is currently on test with a major UK The first day of EAG was particularly strong in terms of bingo chain. Finally, Magic Games has gained a strong selling products.“From about quarter to eleven onwards foothold around the UK, with one large nationwide operaour stand was packed with customers. Products such as tor telling Rogers:“I never thought I’d see Magic Games the new pusher Rock-It, our range of hi-techs, lo-techs, build up so well outside London and the other major cities.” triennial-ready AWPs and LAI’s Color Match have all done big numbers.Speed of Light and Balloon Buster,also from LAI, which we launched last year, have continued to sell well, which proves to us that we made the right decision to take them on.”Webb confirmed that AMG’s slightly larger stand space for 2014 was a worthwhile investment and that the firm would definitely be back for more next year.“Overall, we’ve had good quality customers and a lot of new leads,” he concluded.

D

ANTRIM CARPETS LOOKING TO BUILD ON BUMPER YEAR

biquitous video game character Pac-Man took centre stage for Bandai Namco at EAG, with several branded U games on show, including the new spin on air hockey Pac-Man Smash. It was well supported by a number of high-impact, high-octane redemption, amusement, novelty and video games, many of which were being shown to a UK audience for the first time. In the video game sector,some of the more eye-catching pieces were a fourplayer Batman game, a four-player Mario Kart, the imposing Mach Storm and the latest incarnation of the Alpine Racer series. Bandai Namco has made a major shift to redemption and prize vending in the 2000s and this was exemplified by the striking ‘blizzard collector’ Snow Down, which comes from Jennison and was voted machine of the year at IAAPA, and Jelly Bean Factory, which according to Bandai Namco’s John Brennan is the only prize dispenser than can cope with 8kg buckets.

BAPTO BALPPA

CUE SPORTS BODY SEEKS NEW MEMBERS

BALPPA MEETS THE GREAT AND THE GOOD AT EAG he British Association of Leisure Parks,Piers and Attractions (BALPPA) once again held their annual general Tmeeting at EAG, taking the opportunity to connect with leading figures from the industry.Visitors to their stand included shadow tourism minister, Clive Efford and BALPPA chief executive, Paul Kelly said his organisation, “will be working on our communication with the Department for Culture, Media and Sport this year to ensure that they realise how important our members businesses are to the visitor economy.”Reflecting on his discussions with able sport trade group BAPTO chose EAG Internakey industry players, Kelly said he felt,“there was a very tional to launch two new products - a cue with a trianpositive atmosphere within the hall and the suppliers I gular taper to aid players’ bridging action and the new spoke to had the same positive feeling about the future.” table game Rebound.The latter was invented by longstanding BAPTO member Mike Large.The organisation, set up to support pool table operators across the UK,also presented ex-chairman Alan Boswell with a set of whisky and wine glasses to thank him for five hard-working years at the helm of BAPTO. Current chairman Bob Blakeborough stated:“Alan put in a lot of time and effort in his five years as chairman and never took a single penny from the organisation.” Bob Blakeborough and Ken Hussey were also on hand to help promote membership benefits and offer reduced fees as a special offer. Blakeborough praised SAM Leisure’s tables, which BAPTO uses for its annual National Championships as “still looking brand new when they’re five years old”.

T

orthern Ireland-based Axminster carpet manufacturer Antrim Carpets declared EAG as its most imporN tant show of the year, having enjoyed a number of orders on the back of its appearance at the event in 2013.The company, which provides the full service from design and manufacture through to installation, placed its carpets in a number of UK arcade businesses last year,including venues in Bournemouth, Southend, Great Yarmouth, Scarborough and Skegness. Antrim’s Robbie Taylor explained:“We’ve got seven brand new lines to complement our successful Vegas Nights range on the stand and I’m confident this will generate a number of orders throughout 2014.”

16

CoinslotReview JANUARY 31 - FEBRUARY 6, 2014

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EAG 2014 REVIEW

Report ... EAG 2014 Exhibitors c-f CONCEPT GAMES

ELECTROCOIN

EMPIRE GAMES

THE GOLDEN WINNERS

‘HOLY GRAIL’ FOUND AT EAG

We’ve got a number of rebuilds and conversions on display,” explained Concept Games’ Diana Garforth. ““Golden Winner, which gives players the chance to win

mpire Games came to ExCeL buoyed by the implementation of the Triennial Review and well prepared Eto launch a host of games loaded with the new £100 Cat

on three different levels, is a conversion of Bell-Fruit and Mazooma three-players. It’s been hugely successful for us on 10p/£5, both in seaside and inland locations, but is also available on other stake and prize levels.”The EAG marked the rebirth of novelty game Speeding Ticket, which has all-new features, with a couple of pre-production units on display. Concept Games also showed off a ‘full range’of triennial-ready kits as well asWizard of Odds, which has been designed to maximise the opportunities offered by the growth of the redemption sector. Concept also showcased Silver and Gold for the Cat D sector, a spin-off from the single player version of Golden Winner.

C payout.According to managing director Craig Beer, the response on the second day of EAG had been fantastic, especially in relation to the firm’s Holy Grail model.

Speaking more generally about the show, he said:“EAG is the flagship show for the UK gaming industry and it gives exhibitors the chance to promote and demonstrate the latest products.And with the portfolio of products available on Empire’s stand I’m confident we can deliver some winners!” Beer is pictured with colleague Steve Young alongside Holy Grail.

SOMETHING A LITTLE DIFFERENT evin Weir from Electrocoin was in an upbeat mood at EAG largely down to the fact that he believes his comK pany had one of the few truly unique products at the show.

CROWN DIRECT

“Ten orTon is a low-tech £100,but with an additional strategy element.”To progress to the jackpot feature which is displayed above the three adjoining cabinets,players must think their way through the game and bank their nudges in the game’s ‘Bank Vault’ for an opportunity to take the big prize.The mechanical win line on the topper reveals either £10 or £100, with the chance of a repeater.“We’ve had a huge amount of interest from the adult gaming centre and bingo sectors for Ten or Ton. People want it on immediate test. We understand this because £100 is a brand new concept.All we know is that we’re heading in the right direction with all our in-house productions.This one in particular illustrates that we believe we can breathe new life into mechanical Cat C product.We see Ten or Ton as an affordable three-player.”

POSITIVITY AND PUSHERS

D

ean Harding, managing director of Crown Direct, believes that the positive summer of trading enjoyed by the majority of seaside operators in the UK has given the industry a boost which it can build upon in 2014.“I think that there’s a generally more optimistic mood because of the takings a lot of the coastal locations experienced last summer,” he revealed.“We’re lucky because we have a lot of good products.There’s been a lot of interest in £100 Cat Cs, but it’s way too early to say anything about their market performance yet. There’s a lot to follow up on,” he continued.“The coastal guys are wellserved by us, with Elaut’s Wizard of Oz coin pusher being one of our more recent acquisitions.We’ve got pretty much everything for the family arena - pushers, cranes, redemption and Cat D.We do of course also have plenty for the gaming side in Cats C and B3. EAG’s useful for getting everyone together early in the year as it gets people swapping ideas about what needs to be implemented for the new season.”

EMBED

CoinslotReview JANUARY 31 - FEBRUARY 6, 2014

FUTURELOGIC PUSHING FOR A TITO REVOLUTION perators visiting the FutureLogic stand got a taste of how to convert their entire venue to a ticket-out O system, simply by adding new components to their existing machines.The company’sTicket to Go product comes in a variety of forms, capable of being built directly into newer machines or fitted to older devices as a bolt-on box.Operators can also reduce staffing costs by installing a redemption machine which pays out to customers as they input winning tickets. FutureLogic’s developers have been hard at work adapting Ticket to Go to fit with the various different protocols active throughout the UK market, with the product having already in venues across the country.

ALL SYSTEMS GO avid Stenning from Embed enthused about a“cracking” EAG show for the machine management and redempD tion system specialist.“We took a lot of orders - we’re taking significant numbers - actually on the stand on Tuesday and Wednesday which is very unusual.” Stenning put Embed’s success down to the quality of its products.“Even our prototypes have been very well received.We’ve seen quite a few new faces. The Quantum machine management system is always a good attraction, but our RedemptionPro, which brings order and accountability to redemption operations, has seen a lot of interest from holiday parks.”

Embed has made a concerted effort to expand its product range to service the broader entertainment market and to this end the firm has picked up several customers which had shown an interest in the last two years but hadn’t previously committed to placing orders.

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FUTURELOGIC

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EAG 2014 REVIEW

Exhibitors h-i HAREM LEISURE

HARRY LEVY

ZOLTAR MESMERISES THE CROWDS FOR HAREM LEISURE

FLASHY VALIDATOR UPGRADES FROM THE INNOVATIVE TECHNOLOGY

he mysterious Zoltar could be heard dispensing fortunes on Harem Leisure’s stand, the company having Tsecured the exclusive European license to construct coin-op machines featuring the famous character.

Mechanical soothsayer Zoltar has been in existence for over 40 years and became a mainstay of popular culture thanks to the 1988 Tom Hanks movie, Big. Even today, the legacy of the machines live on.“It’s probably more popular now than ever,” said Harry Remblance, director of Harem Leisure.

INNOVATIVE TECHNOLOGY

ith its bill validators already the standard across much of the UK amusement and leisure industry, W the staff at Innovative Technology have focussed their

BRISK BUSINESS FOR BROADSTAIRS BOYS

efforts on developing upgrades to the company’s most popular products.“We’ve got the NV11 with the new bezel on the front,” said Ian Fuller, business development manager.“The old bezel was a dim red light and on a gaming machine it kind of got lost,so we’ve brought that out to enhance where the note goes really and highlight it as a feature.”

ong-time synonymous with high-quality coin pusher manufacturing, Harry Levy’s stand illustrated that the LBroadstairs-based manufacturer is far from a one-trick pony, with redemption, novelty and amusement pieces backing up its traditional staple.“All our new products have been well-received,” revealed Harry Levy.“We’ve been working well with our distributors such as JNC Sales and Crown Direct,”he added,before explaining that his firm sold ‘quite a lot’ of ticket redemption products and that visitors to the stand had declared that the lofty Big Bass Wheel and Sink It, both originating in the US from Baytek,‘looked fantastic’.

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CoinslotReview JANUARY 31 - FEBRUARY 6, 2014

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2353-p30-44-EAG Report2014_Coinslot NEW 28/01/2014 11:09 Page 5

EAG 2014 REVIEW

Report ... EAG 2014 Exhibitors i-k INSTANCE AUTOMATICS INSTANCE BENEFITS FROM AN INFLUX OF CHINESE INNOVATIONS edemption distributors Instance Automatics gave positive feedback on this year’s EAG,despite modest attenR dance figures.“It’s not a big show this year,” said sales

EAG is a good show for both exhibitors and operators because there is such a good product mix on display. I’ve enjoyed it because not only has there been a lot of interest from overseas visitors, I’ve cleared out all my show specials, so the strategy of making one-off reductions has paid dividends.The London show is certainly the flagship event as far as I’m concerned.”Oldland revealed that the Carte Blanche range of MeToYou bears was still performing very well.

manager Steve Perkins,“but people have got lots of interest. There’s a definite improvement over last year.” Much of the curiosity for Instance’s products was driven by the appearance of new machines from Chinese manufacturer Universal Space (UNIS).These included a four-player version of their Pirate’s Hook game, which Perkins said was also stimulating purchases of last year’s two-player cabinet.“We’ve found that UNIS have well made products and they’ve innovated with their games,” said Perkins.

but we’re more than happy to partner up with the likes of Harry Levy or anyone else who can provide new and exciting machines. We’re proud to say that we don’t charge as much as some of our competitors and our view is that if we provide value for money we’ll pick up repeat business - which we do get a lot of.”

JOLLY ROGER JINGLE NEW PUSHER IS JUST THE TICKET

JOLLY ROGER TAKING CHILDREN ON A TRIP TO CANDY LAND uilding on the success of last year’s Candy Van, children’s ride manufacturer Jolly Roger took the opportuB nity to debut their new Candy Shop product.“Last year

ndustry veteran Mike Ansell, formerly of Lordsvale, showed its Donkey Derby rebuild Meerkat Racing and IMagic 7 rebuild Strictly Rock N Roll, the latter of which

when we started showing it we had comments that the Candy Van was very big,”said general manager, Liz Padgett, “it would have to go in a central location because people made its EAG debut. Meerkat Racing is available as an need to get all the way round.”That motivated the comupgrade kit at present, while Strictly Rock N Roll, a 10p pany to develop a new product that resembles a retro shop pusher which also features redemption ticket payout func- front, complete with sweet vendors and space for a freeINTERCLUB LOTTERIES tionality, offers a cash blast feature that pays out in tickets standing change machine. By the end of the show’s first rather than coins.“While it’s a rebuild, the game structure day the first Candy Shop sale had already been secured. is different from Magic 7.All the percentages are flexible PUBS AND CLUBS SHOWING and operator controlled, but the cash blast feature is nice PREFERENCE FOR PULL-TAB as it builds up the front play deck very quickly, which AG 2014 saw a number of new markets opening up always gets the players excited.”revealed Ansell. for Interclub Lotteries.The company’s technical director Ian Pusey explained:“We’ve been targeting operators in the UK pub market, but we’ve also had interest from Ireland, Spain and from Italy - these are all exciting new avenues for us. Since Interclub started being regular fixtures on the UK show scene in the Preview days,the company has grown to the extent that its third pull-tab lottery product is in the pipeline for 2014. Pointing to a huge KIDDY RIDES cheque Interclub presented to the RAF recently, Pusey confirmed:“What’s interesting for us, and our customers, is that because we’re linked to a charity, we’re permitted KIDDY RIDES CELEBRATE BOTH to offer jackpots of up to £250.”

BRANDED AND UN-BRANDED

E

SUCCESS

JNC SALES SUPPLIER’S SHOW RUNS LIKE CLOCKWORK lockwork Oranges was just one of a number of amusement, novelty and redemption pieces on the JNC C stand which captured the imagination of show visitors.

The firm’s John Jennings explained:“The 10 player Clockwork Oranges pusher features an innovative accumulating ticket feature which immediately sets it apart from ITM LEISURE other pushers. Harry Levy pushers are always good quality builds.”Also on display was the Power Storm simulator which Jennings described as a “memorable CARTE BLANCHE RANGE STILL experience”. Despite being well-known as an PULLING THE PUNTERS IN import/export supply specialist, JNC’s show sales had TM Leisure’s Chris Oldland believes that despite this Easter been predominantly UK-based, explained Jennings, coming later than normal, and thereby reducing urgency although he was confident that his firm would pick up to bring in new products, there was a good take-up for his more overseas orders post-show.“We’re not intending to many and varied plush and gift range.“Overall, I think the escape from our roots,which are in used machine supply,

I 20

CoinslotReview JANUARY 31 - FEBRUARY 6, 2014

K manufacturer Kiddy Rides revealed that they are hoping to build on the long standing success of their U Peppa Pig range as the children’s cartoon celebrates its 10th anniversary.“Pepper Pig has been phenomenal,” said head of operations,Wendy Townsend.The company has held the license for the past five years and will be rebranding many of its most popular machines to celebrate the show’s decade milestone. Although it has reaped the rewards of securing the rights to well known brands, Kiddy Rides are just as confident in their unlicensed rides, many based on planes and buses.“I’ve been in this business for 24 years and they consistently perform,” said Townsend.

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EAG 2014 REVIEW

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Exhibitors l-n LOTELLE

NRM

NSM

PROCESSOR EXPERT ENJOYS REPEAT ORDERS

DIGITAL JUKEBOX SPECIALIST MAKES A SNAPSHO OF ITSELF

oscombe-based Lotelle took a number of repeat orders for its self-adjusting crane processor The Won at last B week’s EAG. Managing director Stephen Smele told

n addition to the expected digital jukeboxes on its pubthemed stand,NSM offered a tablet solution,a smartphoneIdriven jukebox locator and a 21st century photobooth.The

Coinslot:“We will have a new product launch this year, but it isn’t quite ready to be released yet.We don’t want to divulge any details about it at the present time as everyone will be asking us when it’ll be ready.” He concluded: “For the time being, we’re just showing the same product as 2013,which isTheWon and our LED Retro Dance Floor.”

latter product,entitled Snapsho,was described by the firm’s Henry Paulinski as being perfect for renting out to venues that wished to harness the power of social media. He also believed that Snapsho, which enables customers to take shots of themselves ‘in situ’ on a night out, is perfect for sponsorship opportunities.The firm’s latest jukebox, the NRM CONFIDENT ON NEW BINGO Icon ICE, has taken inspiration from old-fashioned gaming machines and its experience of LED lighting to create a PRODUCT DESPITE UNEQUAL long-term replacement for the enduring Icon 2.“The speTAXATION cial offer on the Icon Lite, which has been reduced to its RM played major part in developing the software and lowest-ever price,still stands,and will end at the end of next network infrastructure of the Bingo Express terminal, month’s ICE show,”explained the company’s Alex Kirby. which featured heavily on their stand. NRM has already installed over 110 machines and took the opportunity at EAG to showcase the new self-service and bar top variants. These initial installations have been performing well, despite what managing director Andrew Ludlow describes as“the importance of a more equal tax regime.”

He highlighted the inconsistencies concerning a levy on bingo earnings at 20 per cent, compared to the 15 per cent on AGCs.

N

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EAG 2014 REVIEW

Report ... EAG 2014 Exhibitors p-r PINBALL HEAVEN

the cabinet artwork - we’ve spent a lot of time working on creating points of difference in our products and many cabinets have frames which are just way too bold,” explained managing director Quentin Stott. Designed with the UK club market firmly in mind, the Atom cabinet is Reflex’s latest attempt at manufacturing something that is both ergonomic and playable.“The club market, while niche compared to some other coin-op sectors, is interesting for us because they’ve just received their first stakes and prize increase in 18 years. It’s a small market, yes, but there’s a definite opportunity there to refresh it.”

LIMITED RUBY RED MACHINE GIVEN TOP BILLING BY PINBALL HEAVEN pinball machines based on the classic movie,The Wizard of Oz, filled the Pinball Heaven stand at this Tyear’shree EAG.These included a special edition, released to celebrate the film’s 75th anniversary.“You’ve got the red trim everywhere, a different topper, different back glass and a couple of extra moudlings,” said company director, Phil Palmer. Palmer also touched on how he motivates his customers to part with their older machines.“Old pinball machines are worth such a huge amount of money now. Spend a little and you get a brand new game which is going to be a lot more reliable,” he said.

prize,” said managing director,Tony Boulton.“The graphics, the symbols, the sounds, everything - it’s all about amusement.” He believes that the key to Project’s new portfolio is their status as,“proper amusement machines, not B3s that have been scaled down to a hundred pounds.”

PW SALES

REGAL ARCADES A SHOW OF POTENTIAL FOR REGAL ARCADES range of skill with prize (SWP) machines from Regal produced positive feedback from visitors to TthisheArcades year’s EAG,with Skillball Zingy in particular picking up

plaudits.Versions of the game configured for both ticket redemption and the new £100 Category C jackpot were on show, with many potential buyers waiting for definitive test figures before they commit to a large-scale purchase.

“We are moving into 2014 with confidence,”said company wo new machines were commanding visitor’s atten- founder Neil Peters.“I believe that both the category C and tion on the PW Sales stand this year. Paddy’s Pay Day redemption versions of Skillball Zingy will prove to be very has been out on test at a selected group of major pub retail- popular once word gets around to operators.” ers, with Viva Las Vegas going through shortly to gain approval.The interest in these machines has left company founder Paul Wilson with tempered optimism for the future of the pub sector.“There’s growth in the economy in general now and that will have an effect hopefully in the pub retail sector,” he said.“We are generally coming out of the recession so hopefully we’ll see more spend.”

PW SALES ENJOYS GROWING INTEREST IN PUB SECTOR PRODUCTS

T PMS PMS INTERNATIONAL INFUSES ITS EXTENSIVE SELECTION OF BRANDED PRIZES WITH NEW TECHNOLOGY hundreds of soft toys and novelty prizes on display PMS International at EAG clearly indicated that Tthehefrom company’s success has been built on securing well known licences.These include the likes of Peppa Pig, which has been on the company’s books for two years, alongside new brands such as Discovery Channel’s Animal Planet.Away from licensed products, business development manager John Costi-Mouyia says he sees the most potential in innovative electronic items.“In this day and age, everyone gets excited about receiving and buying technology,” he said.

RLMS DISTRIBUTOR PLEASED WITH ORDERS ACROSS THE BOARD

REFLEX GAMING IT’S UP AND ATOM FOR NEWARK MANUFACTURER ergonomically-designedAtom cabinet (thus named Reflex was unable to acquire the trademark Tonhebecause aving made a bold pre-show prediction that 2014 will the word ‘Atomic’) took centre stage on Reflex H be“the”year for Cat C,distributor RLMS demonstrated Gaming’s stand.“We’ve had a lot of interest in this, for a the courage of its convictions at EAG with a stunning line number of reasons.The thin frames don’t distract from up of games, all bearing the new £100 jackpot. Managing director Phil Boulton (pictured alongsideTony Glanville) was clearly enthused by what he described as a “brisk couple of days’ trading” during the second day of the PROJECT ENTER THE NEW YEAR show. He explained:“Orders across the board have been WELL STOCKED FOR THE CAT C better than last year. The Hot Spot video Cat C comJACKPOT INCREASE pendium has had a lot of interest and what’s been really pleasing is that we’ve taken a lot of actual orders, as he fruits of Project Coin’s six month development proopposed to just site trials which proves to me that operagramme were on display at EAG,with nine new machines tors are willing to invest.” Boulton also revealed that operavailable for attendees to try.Among the most popular were ators have found RLMS’ six month payment terms and a series of eye-catching games designed for the new Cat C rental options on equipment very handy. jackpot increase.“We’ve built these as amusement with

PROJECT COIN

T 22

CoinslotReview JANUARY 31 - FEBRUARY 6, 2014

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EAG 2014 REVIEW

Report ... EAG 2014 Exhibitors s SAM LEISURE

SEGA AMUSEMENTS UK

SUZO-HAPP

PUTTING A NEW SPIN ON ‘OLD SCHOOL’ ENTERTAINMENT ith several distinct ‘zones’, Sega, along with its manufacturing partner ICE, offered a number of new spins W on some old school classics.The back wall of Sega’s stand

SAM LEISURE BRINGS FIERY INNOVATION TO AMUSEMENT STAPLES

was dominated by carnival-style ball toss games including Drop The Clown and Milk Jug Toss.“These will last up to 15 years,”explained Justin Burke.“All the ICE games we distribute in the UK are hand-made in Buffalo - visiting their factory is like watching bespoke furniture being built.Ice Ball FX,a revamped alley roller,along withWhack A Win - a skill spin on the traditional hammer game - and a ticket redemption Monopoly game completed Sega’s ICE line-up.The front of Sega’s stand, meanwhile, was dominated by Transformers and Plants Versus Zombies.“These were launched at IAAPA and they represent old school Sega at its best,” enthused Burke. Having already gained the official licence for Hello Kitty plush, Sega has added a Hello Kitty air hockey game to its varied portfolio.

INTERACTIVE INNOVATION LEADS VARIED SUZO-HAPP OFFERING

lassic amusements such as air hockey might appear to leave little room for innovation, but SAM Leisure C has high hopes for a new version of this well-loved game.

Building on the success of its Soccer air hockey table, SAM has launched The Flame, which is designed to survive in harsh outdoor conditions.“It’s waterproof and the electronics are covered,” said Liam Barrett, sales manager for SAM Leisure.“The game itself plays differently as well,”he added.“It’s more attractive, it’s slower and we’ve got an inset goal, so the puck can go behind the goal and swing back towards the other end.”

lthough the quantity of attendees may not have matched previous years, Suzo-Happ UK sales director A JohnVallis reported that those who did visit the company’s stand were largely potential customers.“The quality of the people is definitely more important than the volume you’re getting through,”he said,“on the whole we’ve been really pleased.” Coin recyclers and change machines were particularly popular, as was the companies new Interactive Pro Table.The device divides a touch screen into four potions that can be operated independently.

SB MACHINES SOUND LEISURE

SYNDICATE UK

JUKEBOX MANUFACTURER SIGNS MAJOR SINGLE SITE DEAL long with co-collaborators Soundnet,Gamestec and the Official Charts, Sound Leisure announced one of the A most significant deals affecting the jukebox market in recent

ITALIAN CRAFTSMANSHIP ON DISPLAY iddie ride distributor SB Machines had a raft of new machines at the recent EAG, including Double Pony K Express,Twin Racing Cars and Twin Motorbikes.The primary UK and Ireland distributor for kiddie rides from renowned northern Italian manufacturers such as Cogan, Motoi and Franchini Mauro brought several show-stoppers including a number of two-seaters and non-licensed products.The company’s managing director Paolo Sidoli confirmed:“Our site trials for the new rides have yielded spectacular results and many operators who invested in their first models from us are now interested in further investment, thanks to the rising incomes they have encountered.”

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CoinslotReview JANUARY 31 - FEBRUARY 6, 2014

history - a partnership that puts the pay-to-play music genre well and truly on the map.The deal was built upon the manufacturing pedigree of the Leeds-based jukebox specialist; expert music and video content from Soundnet; the vast operating experience of Gamestec and the authority, relevancy and weekly excitement of the UK’s Official Charts.

News of this 250-unit deal, which is set to roll-out this March, shows that some of the UK’s major coin-op forces truly believe that money can still be made in the pub and club arena.

INNOVATIVE WRIST BAND TECHNOLOGY ON SHOW FROM SYNDICATE UK nation’s leading provider of redemption tickets, UK showed EAG attendees how to gain conTtrolheSyndicate over branded wrist bands.The company’s UltimateID Fun thermal printer and accompanying design software allows customers to create and print their own wrist bands on demand.“It’s instant,” said senior sales manager, Arjan Aggarwal.“You don’t have to give the artwork to any supplier for them to make the bands for you and it’s obviously high security, because you can embed lastminute barcode information which nobody else would have access to.”

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EAG 2014 REVIEW

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Exhibitors t-w TEDDY MOUNTAIN

ULTIMATE FAN

TEDDY MOUNTAIN PREPARE THEIR NEW PORTABLE STUFFER FOR A EUROPEAN JOURNEY

T

eddy Mountain are on a mission to make their soft-toy creation service available to more and more customers, with the launch of their Party Animals portable stuffing machine. The device features a retractable hand and nozzle and is, “a bit like a suitcase with wheels,” according to the company’s sales manager,Tina Chaffers.

She also revealed that the company has recently expanded into continental Europe.“Getting out to see them is obviously going to be a lot more challenging that what it will be on the UK mainland,” she added,“but we thrive on challenges.”

WHITEHOUSE LEISURE MINIONS BRINGING IN THE MILLIONS lush and swag gift specialist Whitehouse Leisure has declared that its Minions line, which largely features PDespicable Me 2 characters nowadays, has out-per-

formed anything it has sold previously, despite having a number of steady earners in its portfolio in the shape of well-known Disney characters.“We experienced a 25 per cent rate of growth last year,” revealed managing director Phil Setter.As for the EAG show, Setter and his staff couldn’t cope with the demand at one point as they didn’t have enough iPads upon which to take orders, having to ask customers to come back later. Setter was realistic in his appraisal of his firm’s best-selling lines, stating:“The product speaks for itself. Everyone’s made good money from Minions. I’m convinced it’ll be even bigger with Despicable Me 3 on its way. Demand for MinSYCO GAMING IS THE STAR OF ions plush has far outweighed supply - we started workTHE SHOW FOR ULTIMATE FAN ing with one factory in China - we’re now working with istributor Ultimate Fan placed its new manufacturing 12. Don’t forget, it’s not just for the UK market - we’ve got division, Syco Gaming, front and centre for a debut the licence for the whole of Europe.” appearance at EAG.The results were spectacular, with crowds gathering to view the company’s new Adept cabinet and accompanying virtual horse racing game.“We’re obviously a new manufacturer,” said area salesman,Wilf Arnold,“so we can be a little bit nervous at times, but the response has been fantastic.”Heading into the event,Syco were expecting their Cat C machine to be the most popular, but were surprised to receive more orders for their B3 version.“I think that goes to show, if the product is good, people will buy it,” said Arnold.

D

UDC

WESSEX COIN

OPERATORS LURED IN BY THE TRAPDOOR

WORLD OF RIDES

C

elebrating his firm’s 30th anniversary in 2014, Derek Horwood, managing director of the newlyrebranded UDC, disclosed that he had received a number of overseas visitors at the recent EAG, many of which placed orders, in addition to several ex-travelling showmen who have settled down and operate arcades in the south of England.“Ticket redemption games such as Monster Drop, which now comes in two sizes,Trap Door and Blaster are all very good earners both for ourselves and our customers,”he revealed. Horwood has noted the boom in redemption across the UK in recent years and puts this largely down to the fact that customer perception of fun and entertainment has changed.“The EAG along with the show in Mumbai in February and the Dubai event in April are vital to our sales figures,” he concluded.

WORLD OF RIDES FEELS THE BENEFIT OF A MORE CONFIDENT MARKET eading into this year’s EAG,World of Rides UK general manager David Robinson was unsure if economic H recovery would really be in effect, but the results, he reports, have been pleasantly surprising.“We just came undecided whether the press were hyping it up or whether it was actually going to happen,” he said.“It’s certainly started to happen and I think if the weather stays snow-free that we’ll get a good start to the season.”

To that effect the company secured a number of sales at EAG, with their new child-only bumper car proving particularly popular.

WESSEX FOCUS ON BUILDING RELATIONSHIPS AMID NEW TECHNOLOGY or Wessex Coin EAG isn’t all about making sales.Taking the chance to connect with existing customers face Fto face is just as important.“We’ve been taking the opportunity to do some meeting and greeting,because we don’t get out to see anyone much,”said managing director,Chris Skelly.Those customers who paid a visit to the stand were also treated to a display of the company’s first ever range of LED lighting.“We build our own stands,” said Skelly, “and when we put up all the lights and switched them on and people stood there going,‘that looks good.’”

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CoinslotReview JANUARY 31 - FEBRUARY 6, 2014

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Essential guide to ... ICE 2014

OVERVIEW

It’s 500 up for record breaking Sensational ICE Organisers have confirmed that next week’s ICE Totally Gaming event (February 4th/5th/6th ExCeL London) will feature more exhibiting companies than ever before with in excess of 500 organisations from 57 countries occupying space on the show floor. The figure beats last year’s total of 481.

Coinslot JANUARY 31 - FEBRUARY 6, 2014

s delegates continue to size up the latest amusement and gaming innovations at this year’s EAG International expo, ExCel is readying itself to host the 2014 edition of ICE Totally Gaming, which takes place in the east London venue on February 4-6.

With a focus on eight distinct sectors betting,bingo,casino,lottery,mobile,online, social and street gaming - ICE is the annual launch pad for gaming innovation, with many thousands of new product launches over the three days. In addition, one of the most comprehensive learning programmes in gaming is available, as industry experts share their knowledge at the ICE Conferences, offering solutions and insider experience and expertise.

ICE is a unique gathering place for all the major gaming players, including operators, regulators, manufacturers and suppliers.As the largest exhibition of its kind on the planet, the emphasis is on original thinking

A

and inspirational products.This is underpinned by a passion for delivering profitable gaming solutions by the exhibitors.When this is all thrown into the mix it is easy to see why thousands of senior gaming professionals from around the world make the journey to London every year.

Kate Chambers, Portfolio Director responsible for ICE commented:“Visitors come to ICE to experience gaming from every perspective and that’s exactly what will be on the show floor at ExCeL next week. ICE is not just the only gaming event to bring the online and the offline worlds of gaming together, it is also the only event which provides a global take on all of gaming’s sectors encompassing, betting, bingo, casino, lottery, mobile, online, social and street. Physically ICE is the biggest business event in world gaming occupying 55,000 sqm, 12% more than in 2013.”

She added:“Whilst the line-up of exhibiting companies includes the best known

names in gaming, ICE also attracts many start-ups and fledgling companies ensuring that it remains a fresh, relevant, exciting and dynamic proposition for visitors. ICE represents a unique, once a year opportunity for visitors to be ahead of the game and to benefit from that precious first-mover advantage.”

Last year, ICE welcomed more than 22,000 delegates, with visitors travelling to the UK from over 100 countries, illustrating the show’s far-reaching international appeal.The 2014 edition of the show welcomes 67 debutants this year.The UK leads the way with 15 new exhibitors,while Malta (nine),Austria (four), Cyprus, Gibraltar and Greece (three) bring up the rear.The firsttime exhibitors are drawn from a total of 30 countries.

And, of course, it’s not all work, work, work.Visitors come to ICE as it is the industry’s premier forum for networking, socialising, learning and doing business.

Consistently delivering Innovation...

From launching exclusive music technology to delivering even more exciting innovative iPub developments, this year’s appearance at ICE is surely going to be memorable.

Be the first to preview all the latest developments from Gamestec, come and see us at ICE stand S8 110 Gamestec Limited, Unit 1, Interchange 25 Business Park, Bostocks Lane, Sandiacre, Nottingham, NG10 5QG.

www.gamestec.co.uk

G MA C H IN MIN E GA

NO UNDER

TO PLAY

BY LAW

S

Gamestec are licensed and regulated by the Gambling Commission www.gamblingcommission.gov.uk.

Combined Operating Licence: 000-031454-N-312603-003. Remote Operating Licence: 000-031454-R-312602-003

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Essential Guide to ... ICE 2014 Perspective

ICE is like having the Vegas show on your doorstep - but bigger!

With members of the UK’s low stake gaming industry making the journey to Vegas in search of inspiration, Kate Chambers, Portfolio Director responsible for ICE tells Coinslot that a trip to ExCeL London next week will provide a potentially year-changing, inspirational window on the entire world of gaming. hat type of visitor chooses to come to ICE? ICE attracts all types of visitors from all sectors of gaming and from all parts of the world. However, if I had to categorise the typical ICE visitor it’s someone who wants to take their business forward, who is receptive to new ideas,who wants to gain first mover advantage and be ahead of the game.They are hands-on entrepreneurs.

W

How does ICE 2014 measure up?

Taking account of the companies sharing stands and our friends in the international media we will have in excess of 500 exhibiting companies drawn from some 57 countries at ExCeL next week: this figure compares to 481 from 55 countries in 2013.

The stand space comprises 55,000 sqm, a 12% increase on last year, making ICE 2014 the biggest gaming event in the world.

Quoting statistics in isolation can be somewhat random, but in practical terms it means that when visitors come to ICE they see the entire world of gaming,in three days all under one roof. No industry operates in isolation and if exhibitions are about being inspired then there’s no better place to

Coinslot JANUARY 31 - FEBRUARY 6, 2014

spend two or three days than ICE. The marketing theme for 2014 is SENSATIONAL how does ICE live up to this billing?

I am often asked what makes ICE such an important and valued event in the gaming industry calendar. One of the fascinating characteristics is there’s always a gamechanging piece of genius that appears at the event without any prior knowledge or fan fares of publicity — that’s certainly part of the intrigue.The thousands of people who make the journey to ICE also experience the entire world of gaming covering betting, bingo, casino, lottery, mobile, online, street and social gaming in what is the world’s biggest gaming space.There’s no doubt that ICE delivers a really comprehensive take on gaming from a global perspective and with that,the ability to identify trends and products from every corner of the world in a way that no other gaming event can. One of the aspects of our Totally Gaming week which sometimes gets overlooked, is the ICE Conferences programme which has become widely recognised as the best in gaming. It is an opportunity to

engage, network, and learn, before meeting with the innovators and suppliers on the show floor who are interpreting trends, regulations and the latest thinking into commercial gaming solutions. It’s a sensational part of what we offer: full details can be found at icetotallygaming.com/conferences

network, this year we have introduced a programme of seminars which as you outlined are free to enter. They include a three day programme looking at IT, Digital and Security,which will include demonstration of a real time hack, another is devoted to the Bitcoin phenomenon and how it relates to gaming and there are seminars looking at the opportunities which exist in India, in Japan and in Tribal Gaming. The full list of What do you think the biggest talking free seminars can be accessed at icetotalpoint will be on the show floor?

From a UK perspective it will be a continu- lygaming.com/seminars ation of discussions relating to the £100 jackpot for Cat C, a machine sector which ICE is recognised for being the most is obviously central to the health of UK low international event in gaming – does that stake gaming.Whilst the industry has been make it less or more relevant to the UK waiting a long time for this I think the con- industry? versations about how best to deploy the I think it’s definitely more relevant.We’ve jackpot, deliver value to players and hope- worked extremely hard to make ICE into fully re-engage with lapsed players are the international showcase that it has ongoing. I know a large number of pub become and we are extremely proud of its retailers, machine operators, bingo busi- world leading status in this area.Yes it is nesses and AGC operators are coming to more international than any other event, ICE with this at the top of their shopping which is a positive for UK businesses with list.The £100 machines which are out there the vision to look for the next big thing and now are the first interpretations of the new gain first mover advantage. As well as meetjackpot and there is a lot more talking to be ing with existing suppliers the key reason done with exhibitors such as Reflex, buyers come to London is to gather intelliGamestec,Bell Fruit,Astra,SG Gaming,Elec- gence and to walk away from ICE brimming trocoin, Merkur Gaming and Blueprint to with ideas and insight – with 500+ exhibitname but a few. ing companies ICE offers this in spades.

Whilst ICE is the most international event in gaming we shouldn’t forget that the most You have introduced what looks like an represented country both in terms of visiinteresting free admission seminar protors and exhibitors is the UK. I think having gramme, can you provide a flavour of an international exhibition with a majority what’s on offer?

As well as the ICE Conferences programme UK audience on your doorstep combines which is a paid for opportunity to learn and the best of all worlds!

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Essential Guide to ... ICE 2014 The Exhibition Floor THE EXHIBITORS

BUSINESS

It’s all about business at gaming’s international commercial centre

So what does innovation look like?

When trying to get a handle on the concept of innovation and how it translates to the gaming space, where better to start than the biggest exhibitor at ICE, Novomatic and its myriad of gaming brands?

OVOMATIC being by far the largest of the 500 exhibitors at ICE Totally Gaming carN ries with it a certain responsibility - indeed, a

Innovation and Products? Innovation, at every level of Novomatic’s business is the Group’s lifeblood. New games, new cabinets necessity - to present the Group’s multiple and new support technologies must all be created, tested, produced and delivered on time companies in a spectacular style.

Creating that special style means a revolv- to produce the ‘Wow Factor’ that is demanded ing yearly commitment.As one ICE closes its when ICE opens its doors.Every area of NOVOdoors, thoughts at the Novomatic headquar- MATIC’s world-wide business will have its own ters in Gumpoldskirchen,Austria, are already presence, and its own dedicated personnel, at beginning the planning process for the next ICE: all ready to greet the thousands of visitors who are eager to see, play and enjoy the prodyear.

Logistics? It is 941 miles (1514 kilometres) ucts and services that will soon become ‘must by road and 26 miles (41 kilometres) by sea haves’ on casino floors around the globe.

So what does innovation look like? It looks from Austria, through Germany, Belgium and France to ICE’s home in London’s ExCel.The like the centrepiece of not just ICE but of world wagon train of vehicles required and the army gaming itself. Be there and be sure, you will not of staff necessary to transport everything from, be able to miss Novomatic as this world leader literally, tons of catering supply to hundreds of in gaming helps ensure that, once again, ICE Totally Gaming is ... simply Sensational! plug converters is huge.

are being encouraged to pre-plan their meetwith exhibitors to ensure that they don’t miss out IonCEingsthevisitors huge commercial opportunities which are available at the London event.The advice comes as research conducted byVivid Interface amongst exhibiting companies at the 2013 show, confirms that ICE London is the international gaming industry’s commercial capital. The Vivid Interface research showed that exhibitors held on average 52 business meetings at ICE,a figure,which when applied across all 2013 exhibitors, totals some 25,012 commercial gatherings.

Vivid’s Geoffrey Dixon said:“From my experience gained researching across the exhibition industry, such a level of commercial activity is near the very top of the spectrum, with the aggregate value of the deals agreed at ICE being worth many hundreds of millions of dollars.

ICE is unique in that it is both a business and an information exchange event which results in a very senior tranche of chief executives, thought leaders and buyers with absolute authority. The exhibitors told us in interviews that this is a very potent audience profile and one that sets ICE apart from other events in the gaming space”. “ ICE is the meeting place of choice for the international gaming community and the challenge for visitors is to ensure that they are able to meet with the exhibitors they want to do business with and clearly the best way to achieve that is to arrange meetings in advance of the exhibition opening rather than simply leaving it to chance on arrival.ICE is simply too popular an event to risk missing out.”

NEW EXHIBITORS

NEW PRODUCTS

ICE Positive - new blood enhances ICE appeal

Big names line up to unveil gaming solutions of tomorrow

total of 67 exhibitors will be debuting at ICE 2014 ensuring that the show A floor will be seasoned with new companies and new ideas.The question is which one will have the stand-out product or game changing innovation?

Visitors attending ICE Totally Gaming will have access to 67 new exhibitors drawn from across the international gaming community. Topping the league table of new exhibitors is host nation the United Kingdom with 15 new exhibitors, followed by Malta (9),Austria (4), Cyprus, Gibraltar and Greece (3). The first time exhibitors at ICE 2014 are drawn from a total of 30 countries, once again confirming the event’s unrivalled international credentials.

Underlining the significance of having Coinslot JANUARY 31 - FEBRUARY 6, 2014

such a healthy proportion of new exhibitors, Jo Mayer, marketing director responsible for ICE Totally Gaming, said: “Successful events such as ICE need to achieve the right balance between attracting the household names in a given sector and the new companies which will bring a fresh twist or interpretation to the gaming experience. One of the great things about ICE Totally Gaming is that it never fails to surprise and there is always a stand out product or innovation which appears on the show floor without any advance notice.

As event organisers we cannot understate the importance of this characteristic which keeps ICE fresh, dynamic and relevant to the 20,000+ attendees who regularly support the event.”

CE 2014 will be the biggest business event in world gaming occupying 55,000 sqm, 12% more than in I2013.

Whilst the line-up of exhibiting companies reads like a who’s who of the gaming world, ICE also attracts many start-ups and fledgling companies, ensuring that ICE remains fresh, relevant, exciting and dynamic. Covering eight gaming sectors comprising betting, bingo, casino, lottery, mobile, online, social and street, ICE provides visitors with a unique opportunity to see the business from every possible gaming perspective and to engage with innovators from throughout the world. Jo Mayer, marketing director at ICE Totally Gaming, said: “Every landmark product and innovation in gaming has been shown at ICE. Our exhibitors invest in ICE to launch the gaming solutions of tomorrow. It is a unique opportunity for visitors to be ahead of the game and to benefit from that precious first-mover advantage.”

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NEWSBRIEFS

Live hack is a part of ICE Think Tank feature an Reynolds, an IT security consultant working for MTI will be at ICE Totally IGaming to demonstrate a real time hack as part of the IT, Digital & Security Think Tank feature being held in the South Hall across all three days.

The Think Tank format comprises a topic per day, with seminar sessions dedicated to Digital Marketing (Day 1), Data and IT (Day 2) and closing with Security on Day 3. A total of 15 exhibitors will be holding the 30-minute thought leadership discussions and presentations, which are being staged in a custombuilt seminar theatre with a capacity of 60.

Entry is free and on a first come basis.

FREE REPAIRS* FREE Collection** FREE Delivery** Coin Acceptors* Note Acceptors* Power Supplies* Scorpion 4 & 5 MPU* To register your interest or to arrange your free repairs contact Suzo-Happ Group sales@suzohapp.co.uk

ICE launches dedicated online TV player first time, the ICE TV channel will be streaming on the web during exhibition. Available on the ICE Totally Gaming homepage, the dediFcatedorthethechannel will be available off-site while communicating in those vital periods both pre and post show. Additionally, there is a limited availability for more than 20 different exhibitor or sponsor organisations to appear on the network by way of a bespoke or tailored airtime package.

020 8391 7700

www.suzohapp.co.uk

Offer valid for UK customers only between 3rd -28th February 2014 *Maximum 3 items - 1 Offer per customer - Average 7 day turnaround **Excludes Northern Ireland/ROI & Certain UK Postcodes, collection & delivery by UPS. Some items may be Beyond Economical Repair (BER) and can be returned to customer at their request.

Suzo-Happ Group, Unit 1-2 King Georges Trading Estate, Davis Road, Chessington, Surrey KT9 1TT

Innovative Technology ‘State of the art banknote validators & recyclers’

Bally raise a glass to mouthwatering ICE ne of the best known names in gaming will have its name above one of the best known O features at ICE Totally Gaming – the official networking bar! The Bally Bar, which is situated in the boulevard between entrances N7 and S7, is widely regarded the hub of the event. It serves as a central meeting point and networking place for attendees. Open during show opening hours, the full service bar will have a choice of upstairs or downstairs seating with the higher level overlooking the boulevard.

ICE:N3-150

After hours networking at the ICE Inn ttendees at ICE Totally Gaming will have the opportunity to stay and network after the A show at the ICE Inn, sponsored by Betradar.

Situated at The Tavern (near to the Custom House entrance to ExCeL), the ICE Inn is offering a 10% discount on drinks on presentation of a special ICE Inn beermat, thousands of which will be distributed at various points around the show.

www.innovative-technology.co.uk Coinslot JANUARY 31 - FEBRUARY 6, 2014

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Essential Guide to ... ICE 2014

The Seminars

Analysis

CONFERENCES

Be part of the best learning programme in gaming A

ttending ICETotally Gaming isn’t just an opportunity to see the totality of the international gaming experience all under one roof; it’s also a chance to engage, network and learn from over 200 of gaming’s most eminent thought leaders courtesy of the ICE Conferences programme.

Comprising eight dedicated streams, the programme covers gaming’s hottest topics and biggest growth areas, delivering a unique opportunity to benefit from over 40 hours of targeted learning and networking.

The big topics of the day include how to: • Re-invent business models and create a robust future for the European land-based casino industry - at the 6th International Casino Conference, organised in partnership with the ECA •Address the complexities of multi-jurisdictional licenses and spot opportunities beyond Europe - at the World Regulatory Briefing • Merge data from disparate sources to create a personal experience across multiple devices - at the CRM,Loyalty and Retention conference • Give your customers the seamless and

compelling multi-screen experiences they demand - at the Mobile Gaming conference.

• Find the right social gaming business model that will create sustainable growth for your business - at the Monetising Social Gaming conference • Build the next generation of great games - at the Game Design & Development conference • Stay in line with the new KYC, data protection and AML requirements to comply with international regulation for secure gaming - at the Cybercrime, Security and Regulatory Compliance in Gaming conference • Make lotteries attractive to the consumers of the future - at the Next Generation Lotteries conference • A ticket to ICE Conferences will enhance your visit to ICETotally Gaming,with experts on hand to advise on the products, content and innovation on the show floor and with the additional benefit of targeted networking with leading stakeholders An Access All Areas pass enables delegates to pick and choose the conferences and sessions they want to attend.Alternatively, a single conference pass is available.

SEMINARS

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Coinslot JANUARY 31 - FEBRUARY 6, 2014

CATEGORYB3 (£1/£500 Max.)

Single site

AGCs

This Last Week Week Name / Manufacturer

This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

1 2 3 5 6 7 8 9 -

Bank Job - Rob the lot QPS DOND The Big One BFG DOND Lucky Streak BFG DOND Pure Gold BFG Adders and Ladders QPS Raising the Stakes EMP Monopoly Millionnaire Diamond Edition BFG Monster Money QPS DOND Double Chance BFG Monopoly Reel Estate BFG

Taken from a representative number of sites around the UK Supplied by national operator

Foundation and a regular contributor to Forbes will be speaking at the Seminar where he will be joined by Erik Voorhees, Founder, SatoshiDice, Ivan Montik, CEO/Founder, Softswiss and Steve Beauregard, Founder & CEO, GoCoin.

Whilst this is a free-to-attend seminar, delegates are advised to register their interest first in order to be sent seminar updates including new speakers, content, and other developments by emailing silvia.peneva@clarionevents.com For more information about Bitcoin and iGaming visit http://www.icetotallygaming.com/bitcoin-igaming-seminar. To share thoughts and opinions on Bitcoin and iGaming use #ICEgaming

1 2 3 4 5 6 7 8 9 10

King of Slots Blueprint Big Party Astra Triple 8 Barcrest Magic Lotto Ultra Novomatics Mega Bars Big Hit Project Triple 7 Barcrest TS22 Project Lady Luck Reflex Luck Lady’s Charm Astra Rainbow Riches Community Cash Barcrest

Based on data supplied by a representative number of UK sites Supplied by RLMS Sales

CATEGORYD (10p/£5 Max.) FEC - family

AGCs This Last Week Week Name / Manufacturer

This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

10 1 3 4 6 2 5 8

Encore T7 (GP1) SG Gaming X3000 Multigame Amatic Encore T7 (GP2) SG Gaming Encore T7 (GP3) SG Gaming Party Slots Astra Magic Games 3 (s/d) Novomatic Triple 7 (GP2) SG Gaming Magic Games 3 Novomatic Solid Gold Astra Bar X Extreme Electrocoin

Based on data from a minimum of 10 locations. Supplied by Praesepe

Seminar to address Bitcoin phenomenon itcoin has been dominating the headlines with the price of a single Bitcoin soaring to $1,000 in November. With this in mind and true to its commitment to deal with the key gaming issues of the day, ICE will stage a special seminar dedicated to the phenomenon on Tuesday 4th February (14:00-17:00) South Gallery Rooms 7&8.

The seminar, which is being sponsored by SoftSwiss, an Austrian IT company that provides turnkey solutions for eCommerce and iGaming, will provide an indepth look at the Bitcoin trend, unraveling what it really is, and discussing what regulatory considerations and commercial opportunities it has for gaming.

Jon Matonis, Executive Director, Bitcoin

CATEGORYC (£1/£70 Max.)

FEC - adult This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

1 2 3 4 7 8 6 10

Magic Games U/R Novomatic Find The Lady 70 Project Free Play 70 Project Pure Gold Astra Sevens Up Electrocoin Party Time Aerna (4 Player) Astra Rainbow Riches Party Barcrest Chase The Ace Project Party Time Classic (3 Player ) Astra Gold Run (3 Player) Empire

Based on data from four sites Amusement Equipment Co Ltd

1 6 2 4 5 3 7 8 9 -

Party Time Classic (3 Player) Astra Bullion Bars (3 Player ) Astra Party Games (4 Player) Astra Gold Rush Stampede (4 Player) Barcrest Adders And Ladders (4 Player) Vivid Rainbow Riches (3 Player) Empire Crazy Fruits Bellfruit Party Time Arena (4 Player) Astra Party Time (3 Player) Astra Rock N Roll Empire

Based on data from four sites Amusement Equipment Co Ltd

CATEGORYB4 (£1/£250 Max) Members clubs This Last Week Week Name / Manufacturer

1 2 3 4 5

1 2 3 4 5

Galloping Jackpots Reflex Happy Hour BFG Street Casino Storm Raiders of the Lost Tenners Reflex Cops Smash n Grab BFG

Based on data from representative sites.

Supplied by sector professional

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crest

1 2 3 4 5 6 7 8 9 10

1 2 4 3 5 6 7 -

The Wolf of Wall Street 12 Years a Slave American Hustle Frozen Devil’s Due The Hobbit: The Desolation of Smaug Last Vegas The Railway Man Delivery Man Gravity

MUSICCHARTS UK Jukebox Chart )

http://www.sound net.net/ www.soundnet.net

Highest Earning Tracks on Sound Leisure jukeboxes This Last

1 2 3 4 5 6 7 8 9 10

1 2 3 5 4 6 7 9 10 8

Happy Pharrell Williams Timber Pitbull feat. Ke$ha Hey Brother Avicii Trumpets Jason Derulo The Monster (Clean Version) Eminem feat. Rihanna Animals Martin Garrix Wake Me Up Avicii Counting Stars OneRepublic Burn Ellie Goulding Let Me Go Gary Barlow

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Based on data supplied by Soundnet

Albums This Last WeekWeek Name

ax)

SOPHIE ELLISBEXTOR: WANDERLUST

1 2 3 4 5 6 7 8 9 10

2 1 3 6 5 4 23 -

Halcyon Ellie Goulding High Hopes Bruce Springsteen Beyonce Beyonce Wanderlust Sophie Ellis-Bextor True Avicii Since I Saw You Last Gary Barlow Bad Blood Bastille Moon Landing James Blunt Warpaint Warpaint Rave Tapes Mogwai

Downloads This Last WeekWeek Name

CLEAN BANDIT FT JESS GLYNNE: RATHER BE

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 15 8

Rather Be Clean Bandit ft Jess Glynne Happy Pharrell Williams Braveheart Neon Jungle Timber Pitbull ft Kesha Wild Heart Vamps Hey Brother Avicii Trumpets Jason Derulo Million Pound Girl Fuse ODG Riptide Vance Joy Control Matrix & Futurebound / Marshall

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TUF Developments continues to build worldwide profile New products and a new director has seen TUF Developments cultivating an increasingly prominent international presence.

UF Developments, a sister company of distributor The Ultimate Fan, has seen rapid growth in its coin-op manufacturing and export business since the addition of Dave Wright as operations director. During 2013, the company created new products both alone and by joining forces with other companies owned by Ultimate Fan founders, Dean Gourlay and Ian Walters.

“Dave Wright joining TUF Developments as operations director brought a huge amount of experience in many different territories and many different products,” said Gourlay.

Wright’s international expertise has paid off in the form of a major order to build kiosks for the US market and the company are hopeful that this initial export will lead to even greater things.

Dave Wright highlighted the differences between operating in the UK and US, noting that one of the biggest differentiators is “scale, because what can seem small initially becomes massive numbers very quickly if successful.”

“TUF developments was born as a way for The TUF Group to not only have more control of its own destiny,” said

Email: al@sjc.co.uk

REDEMPTION

KIOSKS

T

TO COMMENT ON ANY ARTICLE

Wright, “but also to enable us to respond to customer’s requests and current and future market trends in the coin op industry. We have had a great start in manufacturing,” he said, “winning the contract to build Cat C analogue machines for Crown Direct, our own adept cabinet and kiosks manufactured for Inspired Gaming.”

The Inspired Gaming machines will be launched at ICE 2014, two weeks after the successful debut of their Adept cabinet at EAG. The device was created in partnership with Walters and Gourlay’s UK-centric manufacturer Syco Gaming and was the centre of attention for many attendees. “EAG was very productive with incredibly good feedback,” said Wright.

The company has received enquiries about the Adept from as far away as Central America, with plans afoot to export the machine to this growing market. This forms part of TUF Developments’ focus on introducing their gaming products to markets around the world. During 2014 the company will be attending the Irish and Australasian Gaming Shows, as well making a debut appearance

CUSTOM TICKETS ON OFFER edemption ticket supplier UK Amusement Supplies is giving R operators the chance purchase custom design redemption tickets at 45p per 1,000 as part of its 2014 special offers.

The firm, which has more than 10 years’ experience in manufacturing products for the amusements industry, will also provide free prize shop software as part of the deal.

The prize shop software allows operators to scan a receipt printed by one of

their ticket eaters and record that ticket as used.

If for any reason the tickets an operator throws away get into the wrong hands, the system will inform you that they have already been used.

SPARES SUZO STARTS FEBRUARY PROMOTION part solutions provider Suzo Happ is set to launch its ‘February SFreepare For All’ promotion next week.

RECRUITMENT

Leisure is looking to recruit account managers based in the Midlands.

The successful candidate will be experienced in dealing with pub retailers.

IOA SEEKING ACCOUNT EXECUTIVES

SERVICE ENGINEERS REQUIRED

he IOA Group, the UK’s largest operator of pay-to-play gaming and Tentertainment equipment, is seeking to recruit an industry high flyer to fill the post national account executive.

Candidates will be required to demonstrate extensive experience in national account management and negotiations and an in-depth knowledge and understanding of the machine supply sector.

Coinslot JANUARY 31 - FEBRUARY 6, 2014

TOWN AND COUNTY LOOK FOR MANAGERS and gaming machine operator/supplier Town and County Leisure

musement and vending equipment supplier DH Leisure is searching for A service engineers for London and the surrounding area.

The firm supplies a range of coinoperated equipment, including cranes, pinball, SWP, vending and video machines.

Taking place February 3-28, the firm is offering free repairs on coin acceptors, note acceptors, power supplies and Scorpion 4 and 5 MPUs. This applies to a maximum of three items, with one offer per customer and an average turnaround of seven days.

Suzo will also offer free collection and free delivery during this period, although this excludes Northern Ireland, the Republic of Ireland and some UK postcodes.

OUR OFFER THE DIGITAL PACK

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B2B Amusements oney handling specialist Astrosystems has declared the recent ExCeL M coin-op show as a great success. The

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company’s general manager Debbie Malin told Coinslot: “It was another great year at EAG London. We welcomed a number of quality visitors and generally noticed a more positive attitude than 2013.”

When asked if the whole exercise was worthwhile, Malin confirmed: “This was our fifth year at EAG International and it was definitely worth exhibiting again.

Having promoted the GBA ST2 with ticket reading capability, we had some very interesting conversations regarding this low cost, dependable note validator for the TITO market. We are looking forward to next year’s show already.”

MEI SHOWCASES CASHFLOW COIN ACCEPTOR gspencer@namco.co.uk

EI used its presence at EAG International to showcase the capabilities of M the Cashflow 9500 coin acceptor.

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Dennis Kinsey, the firm’s marketing communications executive, was on hand at the Brent Electronics booth to run visitors through the product’s applications for the amusements sector.

Kinsey said that the Cashflow 9500 had the best acceptance rate, most secure fraud technology and lowest cost of ownership in the industry.

He explained: “It is designed for maximum machine uptime and offers easy maintenance and fast upgrades.

“Combined with its advanced coinsensing technology and automatic coin population adjustments, these are the features that help operators deliver the best customer experience, ultimately increasing their profitability.”

Firmware upgrades can be easily implemented on site without any changes

SYSTEMS

Radical Shock an Gaming focus on anufacturers Radical Shock and Carnaby Gaming, experts in their respective fields of electronic payment systems and casino slot machines/data systems, have plumped for ICE 2014 as their winter UK showcase event.

Mike Anderson, group general manager, explained: “After a long and hard discussion it was decided to focus all our energies on having a good strong presence at ICE 2014.”

In deference to that decision, both companies were well represented by the presence at EAG of Derek Lynch, managing director, Andy Walker, head of R&D, and Anderson himself meeting with many of the visitors and exhibitors present on their respective stands at this year’s EAG show.

Radical Shock manufactures control PCBs and electronic systems for a wide range of market sectors including amusement/slot machines, pool table, car parking, car wash and barrier control/entry. In addition, the company distributes the complete range of Microcoin electronic payment systems and interface technology throughout the UK and Ireland and

M

to the 9500’s hardware, reducing downtime to the simple flip of a switch.

FREE ATM QUOTE

C Payments, the third largest supplier of cash machines in the UK, is offering D a free quote for its tailored ATM solutions.

The company has established itself as a leading supplier of tailored ATM solutions to the pub and gaming industry by creating packages that address businesses unique requirements.

Basing its service around building longterm relationships with its customers, rather than simply selling to shift units, the highest level of account management and technical support come as standard with every ATM it installs.

2353-p36-39-Listings_Coinslot NEW 28/01/2014 18:56 Page 3

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TO COMMENT ON ANY ARTICLE

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SHEERAN BAGS FIRST PRIZE IN COINSLOT DRAW oe Sheeran, from the Redemption Software Company, who is also an Joperator in the South Shields area, won

prides itself on rapid response both technically and commercially.

Carnaby Gaming, part of the same group, manufactures casino slot machines with leading games including Wild Dragons, 8s Are Great and Wild Gems. These machines have developed an enviable reputation in the European marketplace for combining high quality and reliability with good value for money.

Coupled with this, Carnaby Data Systems, operating within the group, provide a unique suite of player tracking, membership, loyalty, jackpot and promotion systems that can be applied across all slot machines in the market.”

Coinslot’s prize draw at the EAG International last week. Sheeran, who stated he thought the whole thing was a ‘wind up’ when he first found out, was the lucky winner of a framed pair of signed football shirts one by England hattrick hero Geoff Hurst, the other by alltime Santos, New York Cosmos and Brazil legend Pele. Sheeran’s business card was picked out at random on the last day of the show by Swan Events’ Karen Cooke.

TOYS TOY FAIR SHOWCASES BEST NEW PRODUCTS

PUBS BIG INVESTMENT FROM STAR Pubs & Bars is to invest £18.5m across its estate in 2014.

SAtar sixth of the Heineken-owned company’s 1,300 pubs will receive investment, with 60 to 70 major refurbishments enjoying an average spend of £135,000. There will also be more than 100 external signage and redecoration schemes.

Star plan to focus the future on food.

The aim is that it will account for 50% of sales in the estate’s venues by 2020.

he best new products at London’s sixth annual Toy Fair were crowned Tduring an award ceremony at the climax of the show. Over 25 different companies were honoured at the event, including well known brands such as LEGO and Hasbro, alongside new intellectual property from the likes of Vivid and Flair.

A panel of independent toy retailers selected winners in thirteen categories, with new products from the Peppa Pig and Power Rangers licenses both picking up awards. “Once again, the winners show the level of innovation and creativity within the UK toy industry,” said Majen Immink senior communications manager, British Toy and Hobby Association.

“Great range of Change Machines available” Tel: 020 8391 7700 Fax: 020 8391 7760 Email: sales@suzohapp.co.uk www.suzohapp.co.uk

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lthough Northern Leisure subsidiary Kiddy Rides has experienced great A success with its licensed Peppa Pig machines, head of operations, Wendy Townsend revealed that the company still thinks very carefully about creating new branded products. “You’ve got to know you can produce an attractive ride that’s going to perform,� she said, “and it’s got to be safe.�

Factors relating to the size of licensed rides is also a concern. “Large rides like the carousel tends to sell to shopping centres,� she said, “and you need a bigger van to move it around.�

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BILL VALIDATORS INNOVATIVE TECHNOLOGY PREPARED FOR NEW BANK NOTES ith the Bank of England set to introduce new polymer bank notes in W 2016, payment solutions company Innovative Technology has been preparing its products for the changing standards. Most of its existing bill validators are physically compatible with the new notes, with the new data-set updates being delivered free of charge.

However, the company is expecting a boost in revenue as venues with older validators update their out of date products. “It always happens that it will drive operators with older style validators to look to upgrade, as the new note data-set as some of them won’t be compatible,� said senior support engineer, John Wade.

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arts and accessories provider SuzoHapp remains unsure how the UK Pleisure and amusement industry will fare during 2014, but the company are confident that their broad strategy will leave them in a stable position this time next year. “We’re active in a lot of different

Coinslot JANUARY 31 - FEBRUARY 6, 2014

market sectors,� said UK sales director John Vallis. “We’ve got products that suit everybody,� he said, “from single site operators to AGC operators and coastal arcades.�

JUKEBOX JAYBOX CONTINUES TO PERFORM IN DIFFICULT INDUSTRY espite a pub sector that continues to D struggle, jukebox manufactures Jaybox experienced one of their most successful EAGs to date. “We had an excellent show,� said sales director Jamie Barnett. “We came away with the largest commitment we’ve ever had.

We also spoke with many of new and existing customers and the conversations were all very promising.�

Barnett expects that most of what little money pubs have to spend will go into acquiring new ÂŁ100 jackpot Cat C machines, but that those with older jukeboxes are likely to consider Jaybox as a potential solution, thanks to their three year guarantee and lifetime support. “It is for this reason,â€? he said, “that whilst the sector may not be growing JayBox continues to grow year on year.â€?

LOTTERY PUB LOTTERY SHOWCASES CHARITY CREDENTIALS ub Lottery, manufacturer of the Wings Pub Lotto machine, used it Ppresence at EAG 2014 to highlight how the product supports the RAF Association charity.

It held a free draw for all stand visitors offering a special Battle of Britain memorial flight from RAF Coningsby and hotel, lunch and transport for two.

20 per cent of money taken by Wings Pub Lotto machines, which can be operated licence-free in pubs, goes to the RAF Association’s Wings Appeal.

With over 400 machines currently out on site, so far ÂŁ250,000 has been raised for the charity.

Classified

Crown Direct Leeds Leisure JNC Sales DC Payments Recruitment

41 42 43 44 44

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45

Sponsored by

Current Team Position Name

Manager Name

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

Terry Farr Tom Clarke Lee Clarke Mark Sherwin Stuart Heyden Andy Bowler Peter Holmes Glyn Petrie David Lees Phillip Nelson Jamie Lucky Lee H Peter Holmes Glyn Petrie Laurie Carpenter Gareth Cammack Peter Hemmings Terry Farr Michelle Martin Stuart Heyden David Holmes Peter Holmes Stu & Stoo Carl Bearman Tony Brookes JJ Lucky

AMG FIRST 11 THE PERFECT TEAM ABOVE STANDARDS SHERWIN A TEAM EVAN TENNER BACK NOW BOWLERS BOYZ KEEDAY RESERVES CAREFREE BAZZA SOUTH OF THE QUEENS JACKSONS SUPER BLUES JAMIES SHOPPERS 11 LE COINSPINNERS KEEDAY LEGENDS CAREFREE WEEMAN ANGRY BALLS JACKSONS JACKPOT XI BEADLES 2 COSMIC FIRST 11 SHELL'S ELEVEN FC CLACTON UNDER 10's S.A.S FC KEEDAYS FINEST JOHN WARK'S MILKMEN AMG LEISURE JABRO LIONS JJ'S SHOPPERS 11

Weekly Total Points Points 29 36 46 38 30 48 34 37 38 32 29 36 28 26 33 43 50 38 20 50 32 41 23 28 15 29

944 936 918 904 887 883 862 861 861 859 852 844 837 836 836 835 834 832 820 819 814 813 811 809 806 806

Current Team Position Name

Manager Name

27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

Derek Lewis David Lees Brian Wright Chris Skelly Matty Sirett Steve Barber Jake Parker David Lees Peter Holmes Warren Roffey Warwick Tunnicliffe Tony Holt Glyn Petrie Scott Yarham Chris Bell Keith Parker Daniel Barber Dave Delay Colin Smith Ian Pawson Jody Buckley Tim Stanhope Steve Hawkins Terry Farr Shaney Pashley Stoo Evans

SUSHI SLIPPERS DYNAMO KEBAB HAMMERTIME MUCKING FUDDLERS CHEEKY MONKEYS EASY MONEY LLL WANDERERS BAYERN OTHER STRIKER KEEPLAYERS CLUB TROPICANA WARWICKS WINNERS HOLTY'S HOTSPOTS CAREFREE ALDON MOTHYS MARVELS NES UNITED LLL CITY DANS DESTROYERS DELAYZIGITS GILLSGILLSGILLS AMG OOOOSSSHHH RAYLEIGHS REJECTS LLL UNITED ESSEX BOYS 2 COSMIC SECOND 11 IFUN@SUNDANCERS THE ELDORADO TRACTOR BOYS

Weekly Total Current Team Points Points Position Name 47 20 30 30 32 26 35 29 32 35 35 38 24 28 20 25 38 38 42 23 36 22 38 43 38 12

805 804 802 794 794 792 791 788 784 783 782 778 777 776 772 771 771 771 767 764 763 760 760 758 755 753

53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78

Manager Name

THE TEAM THAT WIN ALL THIS AND MORE ABSOLUTE RANKSTERS JABRO BOYS PARAGON ACADEMICALS DIDCOT GOALBUSTERS 11 UNDER PAR CASHBOX KINGS SHOWBOAT ALLSTARS COMRIEAUTOMATICS I WANT DIRTY KNEES 2 BUMBLE IN THE JUNGLE MICK McCARTHY'S MISFITS ESSEX BOYS 1 SCUM ON THE RUN RICK'S BOYZ THE REAL DEAL DONKEY LASHERS AINT GOT A KALOU BEACON BATTLERS BIG PRIZE WINNERS JO'S ASSETS RANGERS RETURN 1 ABSOLUTE REAMSTERS BEADLES 1 STEVIE G LUCKY 11

Hugo Illingworth Gary Newman Alex Lee Tony Brookes Nick Hardy John Carpenter Ross Evans James Illingworth Ray Harris Jack Craddock Jorzoe-FTM Harry Leaveme Stoo Evans Steve Hawkins Nathan Holmes Andy Bowler Dave Columbine Andy Williamson Stuart Heyden Harry Illingworth Harry Leaveme Joanne Crooks Ashley Temple Alex Lee Peter Hemmings Shoppers Luck

Weekly Total Points Points 36 35 29 30 41 25 23 32 39 31 42 21 17 27 39 41 35 14 16 38 25 17 32 12 26 17

752 747 746 744 743 742 740 740 738 737 736 732 727 726 726 726 725 722 718 716 713 706 700 691 687 675

B 2 B

Current Team Position Name

Manager Name

Weekly Total Points Points

79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103

Jo Bursnell Simon Shaw John Jennings Tracey Dibben C Edenborough John Hood Andy Water Ashley Temple Andy Bowler Kevin Temple Jason Jarrett Amelia Stanhope Darrell Webb Roger Jarrett Simon Shaw John Mitchell Dave Clarke Bill Knowles Coopertron Bill Knowles Simon Shaw Tony O'Brien Warwick Tunnicliffe Reece Newman Bill Knowles

27 10 29 21 31 10 20 27 31 23 27 11 38 14 12 32 17 14 31 11 13 6 6 16 23

BURSNELL'S BULLETS EE BAH GUM BEST SELECTION DIBBS ELEVEN HOT CHIPS LLL ACCIES AK BABES RANGERS RETURN 2 BRAMBLEBOYZ123 FERGIES FINEST AMS YID ARMY LLL BELLES HOLIDAY MONEY AMS VXR GJ DO IT THEE SEN LAD JOHNNYS SHOPPERS 11 ESSEX'S FINEST M.O.T COINSPINNERTRONS UPHILL SKIERS SEE THE AT' TOP TOWER POWER WARWICKS ELEVEN 2 THE TOP LAC DE GURSON

675 674 662 660 659 655 655 651 651 650 650 644 641 628 622 613 596 593 581 576 570 558 535 529 507

LAST 16 ROUND; 1st Leg - Jan 20th to Jan 26th Team Name

CAREFREE WEEMAN KEEDAY LEGENDS

Manager Name

Glyn Petrie

Aggregate over both legs

26

Team Name

43

JACKSONS JACKPOT XI

Peter Holmes

28

38

HOLTY'S HOTSPOTS

David Lees

38

34

KEEDAY RESERVES

Peter Holmes

41

12

THE ELDORADO TRACTOR BOYS

CLUB TROPICANA

Warren Roffey

35

29

JJ'S SHOPPERS 11

KEEPLAYERS

Peter Holmes

32

50

BEADLES 2

DANS DESTROYERS

Daniel Barber

38

32

JACKSONS SUPER BLUES

Terry Farr

29

46

ABOVE STANDARDS

SOUTH OF THE QUEENS KEEDAYS FINEST

AMG FIRST 11

Manager Name

Gareth Cammack Tony Holt Peter Holmes Stoo Evans

Team Name

M.O.T

Manager Name

Aggregate over both legs

Bill Knowles

14

32

Nick Hardy

41

Harry Leaveme

25

WARWICKS WINNERS

Warwick Tunnicliffe

WARWICKS ELEVEN

Warwick Tunnicliffe

PARAGON ACADEMICALS BIG PRIZE WINNERS

Team Name

Manager Name

JOHNNYS SHOPPERS 11

John Mitchell

32

S.A.S FC

David Holmes

36

RAYLEIGHS REJECTS

Jody Buckley

35

38

HOLIDAY MONEY

Darrell Webb

6

39

SCUM ON THE RUN

Peter Hemmings

THE REAL DEAL

Dave Columbine

35

38

DELAYZIGITS

Dave Delay

Phillip Nelson

TOWER POWER

Tony O'Brien

15

39

SHOWBOAT ALLSTARS

Ray Harris

Lee Clarke

UPHILL SKIERS

Bill Knowles

11

14

DONKEY LASHERS

JJ Lucky

Nathan Holmes

Andy Williamson

Coinslot JANUARY 31 - FEBRUARY 6, 2014

2353-p46-47-Comment_Coinslot NEW 28/01/2014 15:58 Page 1

46

Coinslot January 31 - February 6, 2014

Comment Dare to dream

“

alex lee comment ery positive atmosphere within the hall”; “Positive feeling about the future”;“ The people that were here because they wanted to be and were interested in what people had, rather than just being at another show”; “Genuinely it’s been fantastic”- all of these are actual quotes from EAG International exhibitors. I could have filled the whole of this column with similar sentiments, but even I’m not that lazy.

Despite, literally, one or two minor grumbles about a preference for central London, the overwhelming response to last week’s EAG International was positive, bright and optimistic.

I’ve lost count of the number of times I’ve listed the challenges the coin-op industry has faced in recent years in my short time as editor of Coinslot International, so I’m delighted that I can report something genuinely positive - an industry that is, for once, looking on the bright side and blinking enthusiastically at some seriously strong light at the end of the tunnel.

Obviously, the hard work is only just beginning, not just from a sales perspective, not just from an optimal positioning on arcade floor view and not just from maximising the new opportunities that

V

the recent stake and prize uplifts have brought. I’m talking about underlining the importance of coin-op entertainment as a vital pastime in the UK and something that is of high cultural value and importance.

We’ve all heard about seaside (and high street) regeneration,and UK coinop stakeholders have placed themselves among the most powerful voices with regard to the above, helped in no small part to the consistent and persistent lobbying done by BACTA. The next step for UK coin-op, as far as I’m concerned, is in retaining its relevance in the digital age. Obviously, several high-profile deals have been done at EAG and all of those augur well for the long-term future of the sector.

The bottom line is that if stakeholders stop believing in their ability to create, innovate and present coin-op in a way that is relevant to today’s target demographics - and fail to identify exactly what those demographics are, that is when the wider industry will suffer some serious setbacks.

Having walked the EAG show f loor for the duration last week, however, none of the above looks remotely likely - and that is testament to the tenacity and determination of our sector.

“Positive vibes for the UK coin-op sector right here”

Evolution not revolution for pier o

A £100,000 revamp i could be making a ph

alex lee media watch he owner of one of Burnham’s most iconic landTmarks is hoping to celebrate its 100th anniversary with a £100,000 revamp, according to the Burnham & Highbridge Weekly News.

Pavilion manager Louise Parkin is hoping to install a £60,000 high-tech folding roof and other improvements to the tune of £40,000 to ensure Burnham’s pavilion attracts crowds for another 100 years.

She told the paper: “The idea has been in the pipeline for a while but we decided this was the year to do it. We get no grant funding whatsoever and we’ve invested the money ourselves to ensure the business continues to be sustainable.

We’ve tried to maintain the traditional character of the pavilion within the design but we’ve also had to move with the times. If planning permission is

granted in February then we will soon have a wet weather facility in Burnham which can accommodate a coach load of visitors. In the summer we open until 10pm, meaning people can dine at the pier in the evening.”

The 35ft rood is split into two halves that meet in the middle and can be easily retracted at the push of a button.

The extra cover will allow the business to invest more in children’s rides and family entertainment. The revamp is hoped to complement ‘Project Coach’ which aims to encourage more visitors to Burnham.

Parkin also wants to employ another four full-time and four part-time staff next year if the project gets the green light. It is hoped the new system can be installed around Easter for the new holiday season.

A celebration event will be

held in June to mark the centenaries of local Brownie packs and Parkin wants to hear from pensioners in Burnham who would like to celebrate their 100th birthday at the pavilion.

Elsewhere, numbers may not be up for former bingo hall in Flint, according to The Leader.

Flint councillor Alex Aldridge said he was confident the town’s former Palace Bingo and Social Club would be bought and used as a commercial property again.

The hall, which closed suddenly in November 2010 and has been empty ever since, is located by the A5119, a major junction into the town.

Cllr Aldridge said bringing the hall back into use would form “the last piece in the jigsaw” in the redevelopment of Flint. He said: “The [bingo] hall can have an important

2353-p46-47-Comment_Coinslot NEW 28/01/2014 15:58 Page 2

Coinslot January 31 - February 6, 2014

“We’re obviously a new manufacturer, so we can be a little bit nervous at times, but the response has been fantastic.”

8

WILF ARNOLD, AREA SALES MANAGER ULTIMATE FAN/SYCO GAMING

“ ”

quote unquote

“I think every EAG is slightly different and this year was no exception, I felt there was a very positive atmosphere within the hall and all the suppliers I spoke to had the same positive feeling about the future.”

47

TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk

New gaming era for Ireland just around corner

PAUL KELLY, CEO, BALPPA

“It’s been very good actually. The first couple of days there were a good number of enquiries and like the last couple of years, the people that were here because they wanted to be and were interested in what people had, rather than just coming in on the back of being at another show.”

JOHN VALLIS, UK SALES DIRECTOR, SUZO-HAPP

“Very good. Very busy. It’s been positive for us as well as people coming over to see us especially. Not just walking past. They’ve made a special trip to come and see us, so it’s been great in that respect.”

K e”

IAN FULLER, BUSINESS DEVELOPMENT MANAGER, INNOVATIVE TECHNOLOGY

pier owner

0,000 revamp is planned for the UK’s shortest pier’s conservatory, while a Flint bingo hall be making a phoenix from the ashes-like return.

future if we can encourage the right individual to come there. I’m proud of the way we are driving the regeneration and we would really like to round it off [with the hall]. It’s the last piece in the jigsaw if we can get that refurbished, it’ll be a complete job.”

The Grade II-listed venue was originally built in 1951 to house the Plaza cinema, but was used as a bingo hall for more than 30 years.

Cllr Aldridge said its listed status may cause some problems for potential bidders. He said: “A challenge for any potential opportunity in there is the fact it is a listed building. The front of it is listed building and part of the inside is also listed so any potential persons coming there would have to take care of that.

Some of the seating in there is part of the listing criteria,

so that just slightly complicates any potential bidders.”

Rumours have been circulating on the social networking website Facebook about what the building could be converted into, with some hoping it would be converted back to a cinema.

But Cllr Aldridge said it was unlikely this would happen, due to a lack of footfall.

He added: “We have one or two people interested and we have put them in the direction of the Welsh Government to look into grant funding. If anybody is interested, please step forward - we know the building has huge potential.”

Estate agent Gareth Williams Commercial Property Consultants said the building could be used in its current form, converted for alternative leisure use or redeveloped. It confirmed the

building was still on the market, and said there had been some interest in the property.

The property, believed to be owned by Rhyl-based Parker’s Leisure Holdings, has been on the market for £250,000 since early in 2011.

The sales brochure describes the venue as “a traditional excinema building latterly utilised as a bingo social club with a full inventory of trade fixtures and equipment available if required”.

Irish gaming expert and organiser of the up-coming Dublin show John Purcell spoke to Coinslot at the recent EAG International about a seismic shift about to happen in the Irish gaming industry.

john purcell politics a lot of excitement about the upcoming legislation this year.All Tbeinghere’s well, the new regulations should be in place by September backed by a regulatory body or at worst an interim regulatory body. Operators are wondering what the new licensing conditions are going to be and how their existing operations will be affected.

There’ll be a completely new culture pervading Ireland when the new law comes in regarding compliance and licensing - people are going to have to thoroughly adjust the way they work.

Nevada-licensed products are already coming through to Ireland’s existing casinos. The first Aristocratmanufactured product, for example, arrived recently.The big opportunity under the new gambling laws,however, will be in the pub and bookmakers sectors. In Ireland, there are approximately 7,500 pubs, so that’s a potential new market for 15,000 machines whereas there are 4,000 bookmakers so there’ll be a potential market for 16,000 machines.

The Irish coin-op and gaming market, therefore, has suddenly become very important. Forty new casino licences (will) have been granted too, and each of these will be permitted up to 25 jackpot machines each with unlimited stakes and prizes.

There will be a street gaming market the likes of which Ireland has never seen, full of totally new product.The likeliest source of this new influx will of course be the UK, but Central and Eastern European manufacturers are keeping a close eye on developments as we’re in the Euro zone. It is my belief that existing operators will either sell out or expand.There is no pub tie in Ireland - each pub is effectively an individual location - so the rush for sites will be like an Irish gold rush. It’s already happening - there’s a lot of activity.

While I’m organiser of the Irish

gaming show on March 4-5, I’m more about selling Ireland as a concept than selling the show, which is now in its 35th year, making it one of the world’s longest-established gaming trade events.We want to make an equal contribution to the needs of operators, distributors and manufacturers and as part of this commitment we’ll be bringing in a leading legal speaker as part of the overall show package.

While there has been a huge desire for modern gaming legislation in Ireland, the governmental wheels have turned slowly, but this has always been the case.The positive news is that the regulation has been based on key elements of UK, US and the most wellestablished European gaming jurisdictions. I’m not saying it will be perfect, but it will be based on regulation rather than prohibition, which is very important. It’s been segmented very well, so there will be a number of different gaming licences to suit the various sectors.The new laws will take into account good business practise, public interest and social responsibility with a view to creating a sustainable gaming industry in Ireland.

As soon as the regulator came in, it went out of the government’s hands, so there will be no chopping and changing as different governments come and go.This is Primary Enabling Legislation assembled by a totally transparent regulatory environment. I do believe traditional operators, who have been used to self-regulation for 25 years or more, may find it tough adapting to the new regime, but in my view the opportunities far outweigh any downsides.The whole process in drafting the new laws has been very inclusive,100 per cent transparent and accountable. It will see a massive influx of new machines, higher stakes and prizes and lots of new (pub and bookmaker) locations.

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Coinslot January 31 - February 6, 2014

Newsweek KIEV TO HOST 8TH VENDING EXPO 2014 ending machine manufactures will be making their way to Kiev, Ukraine to display their latest products from 4-6 March, 2014. Companies from around the world are scheduled to appear at the Kiev International Exhibition Centre, covering sectors from kiosks to cash machines. Event organisers are hoping to foster an environment which facilitates the further development of the industry by encouraging exhibitors and attendees to network throughout its three-day run time.

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TO COMMENT ON ANY ARTICLE

Email: jw@sjc.co.uk

ICE Conferences run alongside ICE Totally Gaming potential of social and mobile gaming.

On Tuesday 4 February, join the world’s leading regulators, operators and gaming professionals for the World Regulatory Briefing.

Wednesday 5 February hosts Clarion’s fourth Monetising Social Gaming conference as it investigates business models to take social games forward. Rank, Ladbrokes and Caesars head the discussion,alongside social gaming leaders from Plumbee, BigFish and FanDuel.

Packed into a busy threeday schedule, the eight sector Conferences provide an in-depth opportunity to learn through case studies, interactive discussions and focused networking about the most exciting areas in gaming.

Monday 3 February, sees the International Casino Conference bring together casino executives to discuss the EC action plan.

Topics include technological innovation, securing customer loyalty through multi-channel marketing and harnessing the

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DIGITAL SIGNAGE EXPO TO LIGHT UP LAS VEGAS he world’s largest international trade show dedicated to digital signage, interactive technology, and out-ofhome networks is scheduled to take place at the

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Sands Expo Convention Centre, Las Vegas from the 11-13 February 2014. Over 4,000 representatives from a variety of industries are expected to attend from 77 countries, arriving to inspect the latest in signage technology.

Exhibitors include ELO Touch Solutions and Jetway both have whom have been making inroads in the UK. They join over 180 exhibitors spread across 68,895 square feet of the convention centre, which also includes space for a

seminar and 25 free educational sessions. During the show, event organisers will laying on a New Products Pavilion for attendees looking to experience the bleeding edge of signage technology.

Calendar UK EVENTS FEBRUARY 2014 4-6 ICE Totally Gaming ExCeL London UK www.icetotallygaming.com 11-13 Digital Signage Expo Sands Expo Center Las Vegas Nevada US www.digitalsignageexpo.net

INTERNATIONAL EVENTS FEBRUARY 2014 5-7 IAAPI Bombay Exhibition Centre Goregaon India www.iaapi.org 12-14 EAAPA 2014 Sokolniki Exhibition Centre Moscow Russia www.eaapa.ru

MARCH 2014 1-3 CIAE Guangzhou Expo 2014 China Import and Export Fair Guangzhou China www.chinaamusement.net

4-5 Irish Gaming Show Moran Red Cow Conference Centre Dublin Ireland www.purcellassociates.net

4-6 Vending Expo Kiev International Exhibition Centre Ukraine www.vendingexpo.kiev.ua

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