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February 28 – March 6, 2014 • No. 2357 • www.coinslot.co.uk

The MONOPOLY name and logo,the distinctive design of the gameboard, the four corner squares, the MR.MONOPOLY name and character, as well as each of the distinctive element of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment.© 1935, 2014 Hasbro. All Rights Reserved

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Industry news Seaside amusements Irish Gaming Show ‘14 B2B Listings Latest machine charts For sale, wanted + opps Jabro Surreal Soccer Comment and opinion

COMMENT

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...It would be brilliant if EAG could cast off its ‘political’ baggage and make a conscious decision to address the issues of targeting and focus as it prepares for 2015. It is time that the show ‘refreshed’ itself...

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The UK bingo landsca SECTOR OVERVIEW

The bingo industry generates more than £200m in tax revenue for the government each year, employs 12,500 people and includes almost 400 licensed bingo clubs across Great Britain. The Bingo Association launched the Boost Bingo Campaign on 13 January 2014 to convince policymakers to change bingo duty from 20 per cent to 15 per cent, in line with other gambling activities.

Stakeholders believe that lowering the duty would lead to investment, modernisation and jobs. The Bingo Association was formed in 1998, following the merger of the British Bingo Operators’ Association and The Bingo Association of Great Britain.

Bingo is a unique part of the gambling industry, firmly at the soft end of the spectrum of gambling activities, rooted in the social arena. The trade body represents the industry,

and aims to aid and inform sector operation and development. It works with licensed operators, central government and policy makers, regulators and compliance organisations, organisations involved in

Westward Ho! arcade ge STORMS

tidal wave crashed through the front windows of Mrs B’s A Amusements in Westward Ho! at the height of the recent storms and was captured by CCTV.The video of the ‘action’ has since been posted on Youtube.

The force of the wave was so strong it pushed heavy gaming equipment across the floor. Mrs B’s Amusements on The Promenade is just one of the establishments owned by local operators the Braddick family.

Robert Braddick, of Braddicks Leisure, said he had never seen this happen before. He told local press:“I was in there that night and left about ten minutes before it happened. We knew it was going to be high tide and the door was boarded up.”

Braddick received a call a few moments later telling him about the wave which smashed

through the doors and the windows of the business.

He said: “It was one of two waves.The carpets were ruined and two machines were ruined. I made sure all the electrics were off. The place was open at the time and there people inside.We had to get it all boarded up when the tide subsided. My dad is 82 and he had never seen anything like it before. There are heavy machines. The Teletubbies machine is heavy, it takes two of us to move it but it was swept along easily.”

Nevertheless, Braddick still opened the amusement arcade the following day.The business, however, will be closed for three weeks from March 3 for a major refurbishment. Braddick concluded: “We are working on the building to make it much nicer and a bit more modern.”

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ESSENTIAL GUIDE

INDUSTRY

The Irish put on a show

Putting the record straight on Category B machines 4

11

30 February 28 - March 6, 2014 • No. 2357 • www.coinslot.co.uk

ndscape

Bingo duty cut campaign reaches Westminster BINGO

A number of high-profile Members of Parliament have joined the campaign to Boost Bingo, with over 300,000 signatures delivered to Downing Street. n 26 February 2014, supportive MPs and bingo customers from around the country handed in over 300,000 petition signatures to HMTreasury in Westminster, following a campaign to reduce bingo duty from 20 per cent to 15 per cent.

Following the launch of a national campaign at the beginning of this year that called for the government to lower bingo duty, the Boost Bingo campaign has received overwhelming support, not only from 400 bingo clubs across the country and their customers, but also from the general public.This growing support will undoubtedly play hard on the psyche of the present government: the question is, how long can it remain stubbornly resistent to rectify a tax imbalance that hurts a leisure activity at the heart of communities across Britain?

Having gathered over 300,000 petition signatures, The Bingo Association, which is spearheading the campaign, organised a celebratory march in Westminster which culminated in the handing in of the petitions to Number 11 Downing Street - making them aware of the importance of the issue to the British public.

On 26 February, nearly 200 bingo customers from across the country were joined by supportive MPs to hand in the petition and tell the government “this is what the people want.”

The Boost Bingo campaign has called for the government to lower the excessive tax burden, which is preventing investment and job creation.

Miles Baron, chief executive of The Bingo Association, said: “Reducing bingo duty will enable clubs to invest in their future.More

O

research, education and treatment of problem gambling, media and other sector trade organisations.

Professional services firm EY has produced projections of how the bingo industry will respond to a reduction in

bingo duty. It would drive additional revenue for bingo clubs, in turn generating additional revenues for the Exchequer. Overall, reducing bingo duty is expected to raise around £40m for the Exchequer over four years.

de gets weather beaten

investment means more jobs and more thriving bingo communities.

If bingo duty is lowered from 20 per cent to 15 per cent, the industry as a whole has committed to substantial investment in modernisation and jobs.”

He added:“We hope that when the government receive the hundreds of thousands of petition signatures, they will realise this is something that really matters to the British public and lower bingo duty.”

Any increased investment in

land-based bingo in the UK would inevitably stimulate increased machine play, a sentiment that Baron agrees with wholeheartedly. He told Coinslot:“Machine type and mix is as relevant to bingo as any other machine premises.

Machine play dovetails nicely with bingo sessions, but because people can’t play the machines while the bingo is on, there are peaks and troughs in visits.”

Baron concluded:“On average, one in five bingo customers will play on the machines, so they’re an important part of the retail offer.The emphasis has to be on fun and to this end community gaming has worked superbly as it adds an incredible atmosphere and is attractive to bingo customers. Our belief is that a fairer VAT regime will drive investment, estate modernisation and brand new clubs.There’ll be a wholesale modernisation.”

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2357-p04-05-industry_Coinslot NEW 25/02/2014 14:34 Page 1

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Coinslot February 28 - March 6, 2014

Industry

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TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk

Inspired calls for responsible gambling measures across all Cat B machines CATEGORY B

Jim O’Halleran, SVP UK and Ireland, Inspired Gaming Group, has told Coinslot that some of the controversy surrounding B2 machines is at best misplaced and at worst simply erroneous.

hile the entire industry is concerned about the effects of problem gambling, Inspired Gaming’s Jim O’Halleran believes the furore around gaming machines and, in particular, B2/B3 machines in bookmakers must be put into context.

He told Coinslot: “The average spend on B2/B3 gaming machines in bookmakers is around £7.50 per session. Many of our highest income machines are not B2/B3 machines in bookmakers, but actually £2 B3 machines in AGCs and machines in casinos.As a supplier across the UK industry, we can attest that the machines in UK bookmakers are median income machines within the Category B sector as a whole.”

W

Research indicates that problem gamblers are most likely to partake in nine different types of gambling.

O’Halleran continued: “It therefore makes no sense for campaigners to target bookmakers’ machines specifically - those vulnerable to addiction will still be at risk with other venues, products and channels.Any responsible gambling measures for machines should be deployed industry wide across all Category B machines.”

Inspired clearly does not want problem gamblers, or those with a propensity to become a problem gambler, playing on any of its machines.“We are committed to reducing the rate of problem gambling as an industry by consulting with experts and develop-

ing technological measures that will minimise harm.”

Mark Griffiths, Professor of Gambling Studies at Nottingham Trent University, provided significant input into the content of the new ABB Code for Responsible Gambling and Player Protection to ensure that the measures introduced will tackle the real issue that has been lost in the media storm - how to protect those most vulnerable to addiction and encourage them to seek help.

One tabloid newspaper has called for machines in bookmakers to carry cigarette-style warnings,as well as showing clearly what the odds are of a payout.

O’Halleran explained: “Information about payout and profit margins was launched at the beginning

of January 2014 and is available on all B2/B3 machines in bookmakers, clearly accessible via a bright button on the menu.”

More technologically complex measures being launched in early March go even further, with responsible gambling on-screen “pop-ups” interrupting the game at £250 of spend and/or 30 minutes of play.

This on-screen intervention and 20 second suspension in play is a key recommendation from academic research carried out

by Professor Mark Griffiths.

From March 1, players can also self-set their own time and/or spend limits depending on their personal budget and a similar on-screen“pop-up”warning will appear when limits are reached. Crucially, the shop staff are notified when any limits are reached, allowing an opportunity for human interaction to suggest selfexclusion or professional help.

O’Halleran concluded: “These responsible gambling measures are best

Major bookmaker makes concerted responsible gambling pu BOOKMAKERS

Ladbrokes is set to link the pay of its top executives to the success of its efforts to prevent problem gambling amid the growing threat of a government crackdown on the industry.

ichard Glynn, CEO of Ladbrokes, will pledge R the insertion of responsible gambling criteria into the contracts of the company’s most senior managers when he presents annual results to the City this week. The commitment comes as ministers consider restrictions on the deployment of FOBTs in LBOs. In a letter sent to the DCMS’ Helen Grant and other industry stakeholders, which was obtained

by Sky News, Glynn said that Ladbrokes would promote the Association of British Bookmakers’ Code of Player Protection in hundreds of its shop windows from this week.

“We will also announce

that the Ladbrokes board has decided to formalise a number of responsible gambling performance measures into senior executives’ remuneration. A committee will be established, reporting to the main PLC Board, to oversee this and put the measures into practice from 2015 at the latest,” he said.

Ladbrokes is expected to outline

further details of the initiative, including the number of employees who will be included in the scheme, alongside its financial results. The bookmaker’s shares have fallen by about 20 per cent since FOBTs were again thrust under the political and media microscope.

Glynn

stated: “Ladbrokes has always placed a high degree of focus on responsible gambling. It is a core part of our values and a central component of our licence to operate.

We have always trained our staff, promoted responsible gambling and funded research, education and treatment services. However, we have decided to go a step further. In short, we believe that responsible gambling not only needs to be at the heart of our business, it needs to be seen to be at the heart of our business.”

He added: “(The industry) is committed to helping the person, irrespective of the product. This is in contrast to

those who are being unrealistic and calling for actions that would impact the majority of customers who gamble responsibly and would, in all probability, drive problem gamblers to other sectors or, worse still, underground to illegal operators. We want to minimise harm and the measures we are announcing today ensure that our senior management is incentivised to deliver exactly that.”

Glynn explained that Ladbrokes relies on its customers enjoying their experience. However, he added: “There are some customers who do experience problems and we want to make sure that we help them to help them-

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INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK IRELAND New legislation, new horizons and new opportunities. The Irish Gaming Show has high hopes for this year’s gathering. 11

Talarius’ half year results show record revenue growth ADULT GAMING CENTRES

ustralian gaming giant Tatts Group has pubA lished its half year results,

practice in how to minimise harm. The fully networked and downloadable machine technology in the bookmakers has allowed the measures to be introduced at a remarkable speed since the publication of the Code in September 2013. For this best practice to have a tangible impact on problem gambling rates in the UK, we need to see these changes deployed across all UK machines sectors, not just in the bookmakers.”

ng push selves, as much as possible, to avoid getting into difficulties. We will look to use the insights we gain to learn more about ‘at risk’ behaviour for both high stake and extended session play at lower stakes and therefore how to target interventions at identified players. We will continue to share these learnings with researchers and across the industry.”

In a separate industrywide letter reported by The Sunday Telegraph, the CEOs of Gala Coral, Ladbrokes, Paddy Power and William Hill and the chairman of Betfred insisted that the overwhelming majority of their machine customers gambled responsibly.

including those for its UK operation,Talarius.Talarius operates gaming machines in high street venues and selected motorway service areas across the UK, mainly under the Quicksilver brand.

Talarius achieved revenue growth of 33.6 per cent,reaching A$52.8m for the six months to 31 December 2013 which resulted from organic sales growth, contributions from acquisitions and favourable foreign exchange movements.

EBIT for the period increased significantly reaching A$1.9m, up 237.8 per cent.

Commenting on the

venues; Extended opening times for certain high performing venues; • Retail property refurbishment in venues with revenue uplift potential; and • Continuing cost control.

Key economic indicators in the UK are all pointing towards the economy recovering from its depressed state of the past five years and this should, over time, improve customer confidence and lift customer spending on retail and entertainment products to the benefit of • Right-sizing the gaming the Talarius operation.The machine estate to news proves that AGCs can reduce overlapping still thrive in the UK and provide an alternative venues; • Implementing a “no- ambience - and different frills” operating model machine mix - to LBOs. for lower performing

result,Tatts’ MD and CEO, Robbie Cooke said: “I am very pleased to highlight the turn-around achieved by our team in the UK. Our Talarius business for the first time has delivered a positive profit contribution to the group adding $1.9m to EBIT.This is due to our UK team having a single-minded focus on repositioning the business and getting our customer proposition right in anticipation of a gradual recovery in the UK economy and consumer spending.”

Initiatives undertaken

by Talarius have included:

•

TALARIUS HALF YEAR RESULTS KEY DATA H1 FY14

H1 FY13

% change*

Revenue

$52.8 m

$39.5 m

33.60%

EBITDA

$6.9 m

$3.3 m

105.60%

EBIT

$1.9 m

($1.4 m)

237.80%

Capital One Coin Machine’s Bernie Wilkins dies OBITUARY

ndustry stalwart Bernie Wilkins died on Thursday 13 February. Wilkins founded ICapital One Coin Machine Co, a supplier of coin-operated equipment to the leisure industry, 56 years ago in 1958 and was still working and attending the office daily up to his death.

His son Gary Wilkins, daughter Sonya Hazelwood and Tina Slade will continue to run the business, as they have done so for some considerable time.

His funeral is on Friday 28 February

2014 at Woodvale Crematorium, Brighton at 2:30pm. The Funeral Director is Baker & Sons, Portslade, telephone number 01273 418464. Flowers or donations to the British Heart Foundation would be greatly received.

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Coinslot February 28 - March 6, 2014

Industry

INDUSTRY AMUSEMENTS LEISURE B2B

COMMENT NEWSWEEK EXHIBITIONS Timely changes could benefit the entire industry - one exhibitor sees sense in EAG/ICE date harmony. 30

Cat C Lite adds player value at softer end of gambling spectrum

In a creative move that has shown the potential for app/video game crossovers, pubgoer Paul Jackson has recreated Dong Nguyen’s viral phenomenon Flappy Bird at The Imperial pub in Chorley, Lancashire.

Chorley pub-goer launches innovative app solution VIDEO GAMES

fter Flappy Bird was pulled from distribution by its Vietnamese creator Dong Nguyen, a computer programmer has turned it into an arcade machine at his local. Paul Jackson, a regular at The Imperial pub in Chorley, has recreated the popular iPhone app in a video game cabinet for fellow pub-goers.

Jackson re-wrote the computer code, adding a leaderboard so that punters can try to beat each other’s top scores, and the game can be played - for free - by any patron of the pub.

After 50m downloads, Nguyen felt the Flappy Bird craze had ‘become a problem’ and got rid of it forever - saying it ‘ruins my simple life’. Regulars at the Imperial can’t get enough of Jackson’s work - with the pub now planning themed nights

A

around the re-worked app.

Jackson told the Mirror.co.uk website: “I was talking to a few friends in the pub after Flappy Bird was pulled.We all played it and I got thinking about creating it as an arcade game for the pub. I tinker a bit with arcade cabinets, software programming and writing apps, so to recreate Flappy Bird like-for-like only took me about three or four hours and cost just £50.It is exactly the same - apart from adding the high score board so that people can compete against each other.”

He made the cabinet using an old flat screen monitor and set it up using the Android operating system. Jackson said he decided against making it pay-to-play and said that if the original creator Dong Nguyen complained he would simply remove it.

Jackson continued:“Flappy Bird gener-

Opportunities continue to excite operators STAKES & PRIZES

hris Haley, managing director of family-owned C UK operator Dransfields, said he remains “excited” by the opportunities surrounding the new stakes and prizes for Category B4 machines and the increase in maximum ticket price on Category B3a machines.

“It’s been a long time coming - this is the first increase in the top prize on a club machine for over 20 years,” Haley said. “We’re excited by this development, which will enable manufacturers to come up with some long overdue innovations in gaming machine designs. In

fact, we’re already working on some exciting developments in our own portfolio of gaming machines, and saw some really interesting new ideas at EAG International and ICE, recently.”

Haley said he believes there will be a “marked shift” towards digital gaming machines over the coming months, driven by the innovations in games designs that have taken place in licensed bookmakers over recent years. “Whilst more traditional reel-based machines will continue to be available, the new style digital gaming machines allow more flexibility,” he said.

ated such hysteria and I saw people onTwitter asking Nguyen to write it for other platforms. He said ‘just make it yourself’ - so that’s what I’ve done.The arcade machine has been very popular and has had a lot of people flocking to the pub to try it out.

Unless anyone else has done the same thing - this has to be the one of the only places left to play the game in the world.”

Flappy Bird,described as the game users ‘hate to love’, was removed from online stores earlier this month. Launched in May 2013, the game is no longer available for downloads and as a result has caused a rush on Ebay of fans buying smartphones with the game pre-installed.

To extend awareness of the game, the pub and the competition, The Imperial is to hand out prizes to Flappy Bird champions, starting with a King of Flappy Bird t-shirt.

Gambling reforms to dominate conference schedule EVENTS

t this year’s Irish Gaming Show, A the country’s upcoming gambling reforms will be a major talking point for both attendees and exhibitors.

It will be the task of the first session of the Irish Gaming Conference 2014 to keep attendees informed on the Bill’s progress towards enactment, as the Irish Gambling Legislation Update opens the first day of the conference at 10am on March 4.It is followed by a more detailed look at new licensing laws,set to be created should the Gambling Control Bill pass through the Irish parliament.

Day two of the conference begins at 10am on March 5 with a look at what preparations are being made for an Irish casino sector.As the final session on day two brings the conference to a close,existing operators will be given the chance to provide their feedback to the government.

During the session, industry luminaries will collaborate to create a cross-industry paper to be delivered to the Irish Department of Justice.

The conference will also touch on other topics of vital importance to the Irish gaming industry, including the future of gaming machines and advice on operating commercial bingo halls.

MANUFACTURERS

stra Games has undertaken a significant new product initiative based A on what the industry is informally calling ‘Category C Lite’. The ‘Type 2’ machine classification - to give it its formal title - enables a 20p/£10 stake/prize configuration that attracts the lower, five per cent rate of Machine Games Duty.

The company will initially launch three models geared toward the new configuration. They comprise the hugely successful and popular Bullion Bars and Party Time along with rcade777, a brand new compendium that features eight of Astra’s top performing titles.

Astra sales and marketing director Alan Rogers commented: “The emergence of ‘Type 2’ is a welcome development for the industry - one that has significant potential for the manufacturing sector to create some exciting new games that deliver a high quota of entertainment for the player.

“The fact that it operates within a relatively low stake/prize bandwidth is reflected in its positioning in the lower five per cent rate of MGD. And that has to be good news for customers who can now access a value-for-money product that offers a slightly more compelling prize option, yet crucially remains at the softer end of the gambling spectrum.”

Astra took the opportunity to remind stakeholders that games coming under this machine classification qualify for the five per cent rate of MGD applicable from February 6 2014 according to the Machine Games Duty (Types of Machine) Order 2014. As such they are subject to any future change in MGD that may subsequently be imposed on a ‘type 2 machine’.

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Mixed fortunes for two of UK’s longest-running WMCs

WORKING MEN’S CLUBS

A long-standing working men’s club in Telford has been forced to close, while a Blackburn-based club is set to celebrate its 100th anniversary.

he Anstice Memorial Institute, reputed to be the UK’s oldest working men’s club,is set to close.Efforts will now be made to return the club in Madeley, Telford, to the community after its members voted overwhelmingly to liquidate it.

The decision to close the doors last week was made at an extraordinary general meeting of members earlier this month.The private meeting was for ‘full members’

T

only, which meant that only men could attend.

Outside, about 15 members of the Save the Anstice campaign held a peaceful demonstration as the members went in.The building is owned and run by a private members club,but fell foul of rules set up to ensure that both men and women benefit from any funding it is able to apply for. Because it does not offer equal rights for both sexes, the club does not meet the criteria to apply for grants to maintain the Grade II listed building.

A liquidation committee will now look to find ways of securing the future of the building. Madeley councillor and club member Kevin Guy, who is on the liquidation committee, told local press: “The goal is to find someone to take over the building. It is definitely my wish that the building remains for use by the people of Madeley.”

He said the meeting had seen “frank exchanges” between the members and the current committee before 82 per cent of those there voted in favour of winding the club up in its present form.Cllr Guy denied rumours that it had been sold to the Wetherspoons pub chain.

There’s better news, however, for a Blackburn-based WMC, as it prepares to celebrate its centenary in March. St Paul’s Working Men’s Institute (pictured) will mark the occasion on March 1 with a party and a countdown to

midnight. The club was established on March 2, 1914 and has been on the same site and in the same building ever since.

It currently boasts 420 members and is run by a 10-strong committee, who helped to bring the club back from the verge of collapse. St Paul’s found itself in ‘massive’ debt three years ago, and a new committee stepped in to take over the day-to-day management.

After an overhaul and a review of the finances, the club is now thriving and attracting new members through regular snooker and darts matches. It also hosts a members’ night every Saturday, with local artists booked to play in front of packed audiences.

Secretary Allan Griffin told local press:“Three years ago we were on the verge of selling up but through good management we have pulled through.We are gaining members now and we are thriving on Saturday nights. The darts and snooker teams are attracting new, young members to the club, which is fantastic. The club used to be packed in the 1970s and I’ve been told that it was hard to get in at times because it was so full. It’s not quite like that these days because that was a different age but we are certainly doing well for ourselves.”

He concluded: “We are very proud to be an independent club which is owned by the members and I hope that it will still be here in another 100 years’ time.”

Commission issues bingo advice note LEGISLATION

The Gambling Commission has issued a document explaining the exact definition of bingo.

The publication offers advice to help bingo operators avoid creating and offering certain products which aren’t permitted under a bingo licence, such as casino games, lotteries or fixed odds betting.

ingo is a traditional form of gambling that has seen considerable B innovation in recent years, states the Gambling Commission in its latest advice note pertaining to bingo operators. It is also the only form of gambling recognised in the Gambling Act 2005 (the Act) that does not have a specific statutory definition, the Act providing simply that ‘bingo’ means ‘any version of that game, irrespective of by what name it is described’.

The Gambling Commission has no desire to change the position set out

by Parliament,but in the light of rapid and expanding product development and innovation in the sector, the Commission considers it important to provide some clarity as to where it considers the boundaries between bingo and other forms of gambling lie. Its latest advice document, therefore, sets out to help bingo operators avoid creating and offering products that it considers to

be casino games, lotteries or fixed odds betting.

The document states:“In order for a game to be classed as ‘bingo’ it must meet the Act’s definition (in section 8) of ‘equal chance gaming’ (as opposed to casino gaming).Thus, it: a) must not involve playing or staking against a bank, and b) must be a game in which the chances are equally favourable to all participants in the sense that each ticket or chance has the same probability of success as any other.”

The Commission sees no objection to players in bingo being able to select some, or all, of their numbers provided there is a mechanism to ensure that each player nevertheless has a unique set of numbers and the game therefore remains equal chance.

It also considers that fixed odds bingo games are acceptable provided they are structured to ensure

there is no banker’s interest.

The document reads: “To distinguish a bingo game from a straight lottery, a player must be required to participate in order to be successful.

Participation could, and traditionally does, take the form of human interaction with the game,ie:players actively marking their cards and/or claiming to have won.Alternatively, as is often the case in modern bingo formats, especially when played on-line, by means of bingo machines or handheld devices, technology can be used to act as the participant’s agent in playing out the game which the player has initiated.In this way participation can be made up of a combination of activity taking place both within the mechanic of the game and by the player’s own actions.”

Further information on the above can be found on the Commission’s website www.gamblingcommission.gov.uk.

Pub AWPs attacked with sledgehammer CRIME

he Gig House pub in Wokingham has suffered Tdamage from a break in, after thieves smashed the fire escape window to gain entry and attacked AWPs with a sledgehammer, which was left at the scene.

The pub, part of the Wetherspoons chain, has five AWPs but only one was successfully broken into after the hammer broke while the burglar was attempting to break into a second machine.

The offender, caught on camera wearing a balaclava, dark clothing and gloves, was in the building for a matter of minutes, the pub’s manager Chris Gunningham confirmed.

He told local press: “We have got an alarm system but they were clever to look at where the sensors are and not trip any. There are sensors on the door so if they had pushed it open, they would have set them off. They crawled through the window. They knew where to stand, there are no sensors above the fruit machine. They must have had prior knowledge. The police don’t believe so but I feel they must have known what they were doing.”

The burglar was filmed on CCTV running off in the direction of the nearby Spin Bar. Gunningham continued: “They took absolutely nothing else, I consider it a bit odd that they didn’t even take a bottle or two of spirits. I’m just glad they didn’t take any alcohol - that’s when it gets really expensive.

But it’s cost me around £500 in damages, it’s frustrating.”

The pub has since installed three extra sensors. Gunningham added it was business as usual, fixing the machines the same day, and said: “The main thing is no-one was hurt. We had closed about 2am, and my staff came in at 5am.

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2357-p10-Amusements_Coinslot NEW 25/02/2014 14:09 Page 1

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Coinslot February 28 - March 6, 2014

Amusements

8

Sherlock Holmes attraction proposed for Portsmouth

AMUSEMENT PARKS

Norfolk amusements operator has been celebrating after his A business was picked as one of the

It may be elementary, but for Portsmouth it could be a major boost for the city’s amusements sector as Sherlock Holmes provides the inspiration for a new park.

A

Steve Pitt, chair of the group and originator of the amusement park idea, said it would be very interactive and high quality.

He commented:“What we are talking about is a world class, Sherlock Holmes experience.

There are so many tie-ins around the legacy of Sherlock Holmes being ‘born’ in Portsmouth.

“That’s something that when we look at it, has the potential to create a massive amount of jobs.

“There are 6.9 million people who search for Sherlock Holmes and Conan Doyle on Google

every month.There is a massive market for this.”

It was also reported that the new attraction would include rides and re-enacted scenes from the Sherlock Holmes novels,as well as characters from them being presented in holographic form.

Having moved to Portsmouth in 1882 to open what turned out to be an unsuccessful doctors’ surgery, Conan Doyle used his abundance of free time working on his writing.

It is thought that it was during this time at the seaside city that

he first came up with the characters of Sherlock Holmes and sidekick Dr.Watson.

Portsmouth is already home to The Arthur Conan Doyle Collection exhibition, which includes first editions of the Sherlock Holmes novels, related letters and other paraphernalia.

It was bequeathed to the city by lifelong fan Richard Lancelyn Green in 2004, in return for help he received researching Conan Doyle from its Central Library.

The idea for the amusement park is expected to go to a private consultation next month.

Skegness Pier on course for Easter opening PIERS

epair work to Skegness Pier’s family entertainment R centre is on course for completion by the Easter holidays according to its owner.

UK Piers, which operates the pier, commissioned a complete refurbishment of centre’s Skegness Bowl and Laser Quest facilities after they were damaged by flooding during a tidal surge last December.

In addition to the new ten pin bowling and Laser Quest facilities, the Easter re-opening will also see the launch of a brand new American-style diner restaurant in the FEC. Carolyn Wilkinson, joint managing director of UK Piers, said:“The team are working to a tight schedule but we have been assured that the Bowl with its brand-new American diner and Laser Quest will be open for Easter.”

At the height of the storms Skegness experienced last year, sea levels rose to more than 20 feet above their normal levels - level with the deck of the pier – and resulted in the sea defences being breached.

The most serious tidal surge the resort had seen for 60 years flooded the entire ground

Email: al@sjc.co.uk

Amusement park named as top heritage site

REGENERATION

multi-million pound Sherlock Holmes amusement park has been proposed to help drive regeneration in Portsmouth and Southsea.

Last week several media outlets reported that the attraction would cost in the region of £25m and be based near the former house of Holmes-author Sir Arthur Conan Doyle.

The plan has been put forward by the Portsmouth Cultural Partnership, an affiliation of business people from the resort working to help shape its future.

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floor of the pier’s FEC with over three feet of seawater, warping the lanes of the tenlane bowling alley and saturating the floor of the Laser Quest arena.

According to the architect overseeing the project, the majority of its 16-weeks will be allocated to the ordering and

reinstatement of the bowling lanes, which needed to be specially ordered from the US. B&M Installations, the contractor reportedly paid a sixfigure sum by UK Piers to undertake the refurbishment, confirmed it expected to be finished by Easter.

Managing director Graham Belfield told local press:“The bowling alley and Laser Quest areas all had to be stripped out - we have imported the new bowling alley from America.

“I’ve got 15 guys out there.

We started the job in December and are expected to finish in April.”

In the meantime UK Piers has been utilising its social media presence, updating customers on the refurbishment’s progress through its Skegness Bowl Facebook page and Skegness Pier Twitter account.

county’s top heritage attractions.

Joyland children’s fun park, owned by Michael Cole, was declared Great Yarmouth’s top heritage sites by regional newspaper Eastern Daily Press.

It highlighted the seaside attraction’s Snails ride, which dates all the way back to when Cole’s grandfather Horace opened Joyland in 1949.

Cole told Coinslot: “We were very proud to see the article. I spoke to the journalist who wrote the piece about a year ago to give her some background information on Joyland, but we had no idea they were running it.”

Joyland could also be named as one of the resort’s official heritage sites by Great Yarmouth Borough Council, which is currently in the process of updating its cultural heritage strategy.

It is drafting a document to help it understand how Great Yarmouth’s historic buildings, museums and other heritage assets can be used to boost the local economy and promote heritage tourism.

Laura Crossley, a consultant who is writing the strategy update report for the council, said Joyland was one of the things that made the resort great.

She commented: “The brilliant thing about Yarmouth’s heritage is just how varied it is. The variety is what makes the town so distinctive.

“So as well as being this ancient port with amazing medieval town walls and a Minster church which dates back to 1101, we’ve got the retro chic of the seaside.

“For me, Joyland is just as important as a heritage site.”

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22 B2B listings and industry marketplace

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Essential Guide to...

Irish Gaming Show 2014 KEYNOTE

24 This week’s machine charts

26 Classified sales, job and business opps

29 Jabro Surreal Soccer season

‘The primary pillars of legislation are being put in place’ After many years of waiting, the wheels are finally in motion for a much-needed change to Ireland’s gaming legislation. John Purcell, organiser of the annual Irish Gaming Show, explains why all eyes are on the country in 2014.

Over recent months there has been a renewed enthusiasm in the Irish gaming industry.We now know that new legislation is coming, and we know it will put the industry on a formalised footing. This will allow people to invest in their businesses, which they have not been able over recent years.

It is still not known exactly when the new legislation will come into force, as this depends on the legislative calendar. It would be optimistic to say it will be late 2014 and more realistic to say 2015.The rules and methodologies are pretty much known, however, so people can tailor their businesses ahead of the legislation.

The new legislation will provide a much-needed boost for the Irish gaming industry. It will take best practices from the US,UK and mainland European models and avoid the regulatory pitfalls found in those markets.

The primary pillars of the legislation are being put in place,and the law will allow the regulators to operate without politicians being involved. One of the biggest things that need to be removed from statute right now is the ability for local authorities

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FEBRUARY 21 - FEBRUARY 27, 2014

Essential Guide The UK cash handling sector Two Weeks Time

to rescind areas of gaming law so that they can ban gambling facilities locally.

The potential impact of the new legislation will be covered in depth at the conference programme at this year’s Irish Gaming Show.Now in our 35th year,the show’s new home at the four-star Red Cow Moran Hotel is a reflection of the Irish gaming industry, which is currently in the midst of change.

The Red Cow is more amenable to our needs and we now have a dedicated conference area.As has always been the case with the Irish Gaming Show, however, the focus of the show will remain on operators, distributors and manufacturers getting together and doing business.

More generally, Ireland economic recovery is now gathering pace.The green shoots started in Dublin - as is often the case with capital cities - so much so that property in the city is at a premium again.The construction industry has restarted building tens of thousands of homes, as the basic market economics of supply and demand start to return to normal. People who were fearing the worst and were reluctant to spend money are now spending - not only on housing but also leisure and entertainment.”

EXHIBITOR LIST

35TH ANNUAL IRISH GAMING SHOW Abbeycrest Traders ACT AIM Leisure Amusement Machine Services Antrim Carpets Arcade Trader Ardee Leisure Astra Games Atari Expo Brent Sales Carnaby Gaming Crown Direct Cummins Allison DLV DRGT Dualtron E-Gaming E-Service EntNet Future Gaming Genesis Games GeWeTe/Merkur Kids Harry Levy Amusements Irish Amusement Trade Association (IATA) JNC Sales Laser Electronics Leisure & Gaming Association of Ireland (LGAI) Milan Gaming Noraut Novelty World Olympic Sales Purcell & Associates Scan Coin Suzo Happ TobyCo Coinslot FEBRUARY 28 - MARCH 6, 2014

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Essential Guide to ... Irish Gaming Show 2014 Sector Overview A fresh start

Reaching new heights

For 2014 the Irish show is moving to a new location at the Red Cow Moran Hotel in Dublin. The conference is also taking place at dedicated facilities within the same venue. The hotel is a four star resort situated at the gateway to Ireland’s provinces, around twenty five minutes from Dublin airport.

The expo takes place on the 4 and 5 March and will see exhibitors filling 46 stands across the show floor. Thanks to the four metre ceiling height in their new venue, show organisers have been able to offer exhibitors the chance to create larger stands than ever before.

Conference receives top billing The Irish Gaming Conference will run in tandem with the show and features a number of speakers discussing various issues relevant to the national market. The most popular topic will be the upcoming Gambling Control Bill and its ramifications, including a chance for operators to provide their feedback to the government.

All comers welcome Representatives from a huge range of sectors are expected to attend the Irish Gaming Show 2014. Organisers predict that hotel owners, publicans, family entertainment centres, arcades, bingo clubs, charity lottery providers, card clubs, and single site operators will all be represented.

SWOT ANALYSIS SWOT ANALYSIS IRELAND’S GAMBLING AND AMUSEMENT SECTOR

A seismic shift is about to happen in the Irish gaming industry, which until this year has been governed by some seriously antiquated laws under the Gaming and Lotteries Act, 1956. mEx 2014 effectively heralds the final countdown towards the new Gambling Control Act in Ireland which will cause a major shake-up in the country’s casino and street markets. Irish stakeholders, and indeed AmEx show organiser John Purcell, believe that the long-awaited new rules and regulations should be in place by September backed by a regulatory body or at worst an interim regulatory body.

In July 2013, Ireland’s Justice Minister Alan Shatter published details of the Gambling Control Bill which aims to update and modernise Ireland’s gambling laws and allow for the introduction of a limited number of casinos in the country.

The legislation will repeal and replace all existing arrangements for the regulation of betting, gaming, bingo and lotteries except for the National Lottery - and will extend licensing to the booming online gambling industry.

“This legislation has the twin objective of effectively regulating the new and dynamic gambling sector that has emerged in recent years, while also providing the opportunity to introduce important new measures to protect vulnerable adults and young people,” Shatter said.

Nevada-licensed products are already coming through to Ireland’s existing casinos. The first Aristocrat-manufactured product, for example, arrived recently.The big opportunity under the new gambling laws, however, will be in the pub and bookmakers sectors.In Ireland there are approximately 7,500 pubs, so that’s a potential new market for 15,000 machines - whereas there are 4,000 bookmakers, so there’ll be a potential market for 16,000 machines.

STRENGTHS • New gaming laws on their way, which has been several years in the making and could potentially open up the market to 16,000 new machines • Forthcoming laws are termed as Primary Enabling Legislation assembled by a totally transparent regulatory environment, therefore independent from government whims • History of being served by knowledgeable and proactive trade associations IATA and GLAI

A

Coinslot FEBRUARY 28 - MARCH 6, 2014

WEAKNESSES

Ireland - a gaming explosion waiting to happen Forty new casino licences will be granted too, and each of these will be permitted up to 25 jackpot machines, all with unlimited stakes and prizes.

The likeliest source of the new product influx will, of course, be the UK, but Central and Eastern European manufacturers are keeping a close eye on developments as we’re in the Euro zone.There is no pub tie in Ireland - each pub is effectively an individual location - so it will be interesting to see which operators secure which pubs.

AmEx is now in its 35th year, making it one of the world’s longest-established gaming trade events.The big news in 2014 is that new the regulation,based on key elements of UK, US and the most well-estab-

• Currently, growth is nigh on impossible due to archaic laws first passed in 1956 • Operators are concerned about what the new licensing conditions are going to be and how their existing operations will be affected OPPORTUNITIES • A completely new culture will be pervading Ireland when the new law comes in regarding compliance and licensing - operators in the country will have to thoroughly adjust the way they work • UK manufacturers and distributors will suddenly have a much larger, and relatively local, target market • Existing operators will have the opportunity to either sell out or expand their operations

lished European gaming jurisdictions, is literally just months away. The new laws, according to show organiser John Purcell, will take into account good business practise, public interest and social responsibility with a view to creating a sustainable THREATS gaming industry in Ireland.

Some traditional operators, who have • As the new laws will open up the single site and street markets, UK-based manufacturbeen used to self-regulation for 25 years or ers will face competition from Eastern more,may find it tough adapting to the new European counterparts regime, but the new laws should bring far more positives than negatives. Ultimately, • Further delays in implementing the new legislation - while new laws should be in it will see a massive influx of new machines, place by September, stakeholders can higher stakes and prizes and lots of new be justified in saying: “I’ll believe it when locations, in the shape of pubs and bookI see it” makers, to kick-start a brand new Irishstreet gaming market.

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Essential Guide to ... Irish Gaming Show 2014 Sector Overview VIEWPOING

TRADE ASSOCIATION

New Act brings a myriad of opportunities

Roche predicts longterm growth for Ireland

alex lee

John Roche, chairman of the Irish Amusement Industry Trade Association, begins 2014 with tempered optimism amid regulatory updates and economic improvement.

foreword urrently, gaming in Ireland is governed by the Gaming and Lotteries Act, 1956, but a C modern piece of legislation, entitled the Gambling Control Act, is soon to replace it, creating a myriad of opportunities for operators, distributors and manufacturers alike.

The forthcoming AmEx show, besides offering the usual, expected trade show staple of new products and services, will provide an opportunity for all-comers to discuss the potential that the newly-regulated market will bring. Furthermore, a number of Irish industry experts will be on hand to not just explain the finer details of the new Act, but also their views on how dramatically the gaming landscape will change once the Act rumbles into motion this autumn.

A document entitled Report On Heads Of Gambling Control Bill from the Joint Committee on Justice, Defence and Equality which was published in November 2013 sums up the current Irish gaming law as follows: “That relic of social history is utterly unsuited to effectively regulate gaming in a modern, wealthy European state. When it was enacted foreign travel was rare, the first Planning Act had yet to be passed, bingo was called pongo and much of the Oireachtas debates concerned protecting the livelihoods of persons providing gaming at carnivals.”

When you read that, it’s immediately understandable why Irish stakeholders have been crying out for new legislation for so long.

The new laws will repeal and replace all existing arrangements for the regulation of betting, gaming, bingo and lotteries - except for the National Lottery - and will extend licensing to the booming online gambling industry.

It also sets out provisions for the licensing of casinos in Ireland with the number of new casinos to be established in this country to be limited to 40. No casino will be permitted to have more than 15 gaming tables.

A new state agency, the Office for Gambling Control, will be established. This will licence and regulate the sector and will be financed from licence fees and, according to the Department of Justice, “other charges”.

Furthermore, the legislation will also provide for the establishment of a Social Gambling Fund that will assist with treatment services for gambling addicts. This will be funded by a levy on gambling operators. Consumer complaints procedures and controls on advertising in addition to age restrictions will also be established.

The bottom line, it seems, is that anyone with an interest in gaining a foothold in Ireland’s new, dynamic gaming space simply has to attend AmEx 2014 in Dublin in March.

Coinslot FEBRUARY 28 - MARCH 6, 2014

The Irish economic recovery is an extremely slow process for those of us at street level. We have seen signs of growth in the export sector over the last few years but the benefits of this are very limited by the time it trickles down to the person on the street.Therefore sectors such as ours have suffered dramatically in this downturn, a factor we hope that the government will take into consideration when deciding excise duty rates under the new legislation. Certainly in the medium to longer term the worst is over and I would be extremely confident of a gradual uplift over the next year or so.

The framework Document for the Gambling Control Bill looks promising. We have had meetings with the Department of Justice and have appeared before an Oireachtas Committee to press the case for our sector. The important thing now is for IATA to ensure that our essential needs are recognised and that the arcade sector is allowed to reach its potential so as to make a positive contribution to the economy through creating essential jobs.

IATA believes that the Gaming Act should be nationwide rather than the current patchwork situation and that stakes and prizes be sufficient to allow the viable operation of our businesses in relation to our competitors in the field. Also, that gaming machines be confined to arcades, with a limited number of high

“

stake machines available in casinos. If other outlets are to be allowed machines, they should all be low stake low payout machines.

The prospect of a limited number of properly regulated casinos is also welcomed as it will replace the current totally unregulated position where 70 or so establishments, calling themselves private members clubs, exist.

The Irish Gaming Show allows exhibitors to show their wares and is an attractive places for those of us in the industry to visit. It is important, in IATA’s view, that the show be a neutral place for the dispensing of information about products or services by exhibitors, who after all pay for it.We are looking forward to this years show at the new venue The Red Cow and hopefully it will attract a large attendance.

Our President Jim Rickard and myself will be on Stand 13 this year. We will be available for two days to discuss with all comers all issues concerning the future of the industry.

With the new legislation just around the corner we believe that all those in the industry are now recognising the need for a strong trade association. We are also joined on the stand this year by our insurance brokers Thompsons who will have a special insurance package for our members. I would urge every visitor to the show to spend a few minutes with us to get the real picture.

LEGISLATION

NIACTA pushing for interim legal measure ambling legislation in Northern Ireland has been undergoing review since G 2009, with no tangible changes having

NIACTA has been pushing for an interim alteration that aligns some aspects of the NI gaming law with that of the taken effect.As the key members of the British mainland.“The minister (for social Northern Irish gaming and amusement development) said he would mirror stakes sector prepare to gather at the Irish and prizes in Great Britain, which is what Gaming show, trade body chairman, we are seeking,” said Steinberg.“By virtue Gerald Steinberg has expressed reserva- of the delays, the stakes and prizes have tions about the lengthy delays in the out- not been reviewed since 2003, so we’ve been lobbying for an interim measure that come off the consultation.

“The review process has been under- keeps us in line with GB.” This topic will be among the major way for a long time,” he said,“and we fear that the timescale appears to be slipping.” issues under discussion as NIACTA memAlthough NIACTA welcome an analysis of bers meet at the Irish Gaming Show. the country’s gaming law, Steinberg says Although the vast majority will have that they had, “hoped that by now we attended London’s much larger ICE show in February, the social status of the Dublin would have at least draft legislation.”

show affords NIACTA the chance to engage in longer conversations with industry members and as discuss membership with interested parties. “We’re extremely happy to welcome anyone in the industry,” said Steinberg.“The more members we have the better it is for the industry.”

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Essential Guide to ... Irish Gaming Show 2014 Market Perspectives OPERATORS

MARKETPLACE

Irish operators must wait for growth With reports of a growing Irish economy building confidence, GLAI director David Hickson believes that operators should continue to proceed with caution.

espite whispers of Irish economic recovery David Hickson,director of the Gaming and LeisureAssociation of Ireland, believes that the it will be some time before any positive effects trickle down to the county’s gaming industry.

“I don’t think it will get any worse,” he said,“which might sound negative, but for the past few years the industry has been in decline and I think now we’ve bottomed out.” Operators need customers above all else and patrons’ desire to visit gaming locations depends entirely on their access to disposable income.“For our industry

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it’s all about the discretionary spend,” said Hickson,“and right now gambling is quite far down people’s priority list.”

Hickson does believe, however, that rising tourism figures and slow economic growth will eventually exert a positive effect.“It will take around 12 to 18 months to see any improvement,” said Hickson.

Irish operators are also anticipating the introduction of new gambling legislation, which is expected to come into effect later this year.The Gambling Control Bill would introduce a raft of new regulations, including new licensing categories for slot machines.“It’s a very good move in general,” said Hickson.“Currently there are lots of gaps, particularly in the slot machine sector. All machines are supposed to have an annual license, but many operate under an amusement license.”

The new bill would also allow for the introduction of up to 40 new casinos,with each permitted up to 15 tables games and 25 unlimited jackpot slot machines. Hickson, who is also the managing director for Dublin’s Fitzwilliam Casino and Card club, views this as a very positive step for his business. “The legal certainty would enable us to make a signification investment in our operation,” he said.“It allows us to bring it in line with the kind of offering you would get in London or other European casinos.”

MACHINE SUPPLIER

Irish confidence for Genesis is boosted by Amatic machines s the exclusive supplier for Amatic Industries in the UK A and Ireland, Genesis Games has highlighted the 2014 AmEx show as a indispensable date in its promotional calendar. “We find the Irish Gaming Show a vital component in our marketing and sales,” said company director, Steve Bierrum. “We also have a very large installed base of multi-player roulettes, in excess of 100 units. The Irish exhibition gives us a superb opportunity to liaise with all our Coinslot FEBRUARY 28 - MARCH 6, 2014

customers.”

In general, exhibitors are heading to this year’s event with renewed optimism, thanks to upcoming legislative changes and the prospect of economic recovery. Genesis attributes the recent uptick in its business to both improved financial conditions and the work its partners have done to tailor their machines to the Irish landscape.

“We are already seeing an increase in the spending energy of our customers,”

said Bierrum. “This is in part to the economic upturn, but of equal importance is the continuous research and development Amatic dedicate the the Irish markets.”

The Irish government is expected to introduce its Gambling Control Bill into law during 2014, radically modernising the country’s gaming regulations. “The impending legislation will be a welcome introduction,” said Bierrum. “It will stabilise the market, giving operators and key stake holders a stable base to go forward from.”

Embed present cost-cutting solutions to the Irish market evenue management specialist Embed heads to the Irish Gaming Show with a R cost-saving message. Its range of payment solutions and monitoring systems are targeted at reducing venue outgoings and the company is intent on demonstrating that potential to expo attendees.

“Embed products are specifically designed to help operators be more efficient in their operations, control costs, reduce labour, and provide powerful marketing tools to enhance their revenues,” said sales director,Andrea Bisi.“It is important for Embed to be able to reach also all Irish operators and present them the advanced features and mature solutions of Embed machine monitoring, data capture, membership and loyalty systems, and cashless systems.”

The show will also give Embed’s representatives the chance to expand their contact books.While at the expo, the company hopes to build its reputation in the region and seek out potential new distribution partners.”In order to be closer to Irish operators’ needs we are looking to expand our presence and establish local representation and support,” said Bisi.

With gaming legislation expected to undergo reforms later in 2014, the potential usefulness of Embed products only increases.“Operators will look more and more to have the proper tools to control their business and advanced systems to help in their management,”said Bisi.“These are core functions of Embed products.We are confident that a lot more operators will be interested to implement reliable and proven systems like Embed.”

The Irish economy is also showing signs of recovery after years spent in deep recession, giving companies such as Embed growing confidence in the potential of the country’s gaming sector. “For sure also the gaming and amusement industry will benefit from a more positive economy outlook,” said Bisi.

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Products

DISTRIBUTION

ABBEYCREST

Crown Direct to lay on fresh display in Ireland

Abbeycrest redeemable text vouchers boost profits

Major supplier Crown Direct is making the trip to Dublin with a selection of new games designed to attract customers old and new.

Providing a less-costly alternative to player tracking, Abbeycrest Traders’ SMS loyalty system is proving popular with operators.

ith machines that cover the length and breadth of the gaming and amusement industry, it is no surprise to discover that Crown Direct will be out in full force at the Irish Gaming Show.

With the show entering its 35th year, it has become an annual focal point for the industry, giving visitors the chance to meet and try out the newest games and machines.

“It’s a great chance to see everyone across two days,” said Darren Chadwick, sales executive for Crown Direct.With customers spread across a wide geographical area, shows such as this allow Crown’s rep-

W

resentatives to enjoy face-to-face time with customers that they otherwise only deal with remotely. Even disregarding the many benefits of attending, Chadwick confirms that Crown would ensure they had a stand, “simply because the Irish market and our customers there are important to us.”

The Irish Gaming Show also provides the perfect opportunity to showcase their range of products to potential customers and the company are keen to to demo new games to attendees throughout the show.

This year, more than any in recent memory, the potential for new sales is high,

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plus, the SMS redeemable text voucher system designed and manufacSturedMStexter

by Abbeycrest Traders, has boosted

with the overall Irish economy slowly emerging from the recession.A lack of disposable income among the Irish consumer has taken its toll on the gaming and amusement industry, but with confidence returning to the market, Crown see some room for optimism. “It’s fair to say that the market place has been slow in recent years because of the economy,” said Chadwick. “However, the recovery is underway and I hope that this year’s show will show that with some good sales.”

Adding to their air of quiet optimism at this year’s show is the prospect of gambling law reform.

Midway through 2013 the details of a proposed Gaming Control Bill were unveiled, with the prospect of licensed casinos among many other changes to the current legislation.

Crown suggest that it is,“too early to say” what effect these changes would have on their business. “We know it’s coming and I think a regulated market place will at least give some clarity and stability,” said Chadwick. With a background of suppling to multiple sectors, the company feels that their product portfolio will keep them stable as the industry processes the ramifications of the new bill.“Crown sell a lot of novelty and amusement games as well, so this keeps us going until the picture on gaming is clear.”

the profits of many operators in these recessionary times. Installed in over 150 outlets in Ireland, Northern Ireland, Ghana and now UK, the company recently installed the system into M&D’s theme park in Motherwell, Scotland. Abbeycrest has also recently launched a loyalty, membership, and ID system to complement the text vouchers.

“Our loyalty, membership, and ID system has been a great success in the gaming market,” said Abbeycrest Traders managing director, Roger Bourke. “Customers are using it together with our extremely successful SMS redeemable text voucher system to intelligently reward their customers and more importantly to boost their profits. It has been described as the seriously cheap alternative to player tracking.”

Many of Abbeycrest’s customers have given positive feedback on the service, including Joe Divito of Funpalace, Arklow & Wexford. “Abbeycrest’s new loyalty, membership, and ID system is extremely beneficial to us,” he said. “Our customers benefit from getting loyalty points per visit and it is a great way of encouraging customers to come back. Using it in conjunction with their SMS redeemable text voucher system, it certainly helps to boost our bottom line.”

“Since we installed the system we have found it a great way of giving something back to the customer for their loyalty, which you now have to do,” said Ardee Leisure’s Damien McCoy. “You can also give your higher spending customers more loyalty points to reward them more and the SMS redeemable text voucher system brings punters in on a regular basis, especially in quiet weeks. Compared to the more traditional expensive player tracking systems, this has to be the seriously cheaper alternative.”

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EMBED

UK and Ireland design focus pays dividends for Embed Fresh from success at EAG, Embed is set to bring its card readers and machine monitoring systems across the sea to Dublin’s Irish Gaming Show. achine monitoring and data analysis are critical management tools for operaM tors. Gathering detailed information on individual customers forms the base of proper marketing plans and strategies. Embed’s PlayerTracking system is the most advanced method for gathering accurate information on customers’habits and spending patterns.

Many UK and Irish operators are already taking advantage of this data to reward their best customers, create promotions and packages, and generate more return visits with selected marketing activity.

A critical component of the Player Tracking System is the company’s new Insert Card Reader (ICR). Its new case sports a Color-Glo feature for great visibility, allow-

ing the entire device to change colour depending on status or flash to inform players and attract their attention.A large HD touch screen can also be fitted to enhance customer interaction, with the ability to offer additional products or select different options.

The ICR provides operators with opportunities to develop customer interaction by collecting detailed player data and feeding it into a system that allows for configuration of information and communication.

Overall the device provides more up-selling capability than any other product on the market.

Embed has also recently introduced three new kiosk models to complete its

product range, each with different specific applications.A wall mounted terminal aims to boost membership and loyalty, offering UK and Irish operators the opportunity to maintain a database of pre-registered customers. Each customer will use the terminal to take up promotions designed and offered to generate more visits and extend their stay at the venue, offering vouchers, bonus, raffles and loyalty schemes.

A brand new full self-service kiosk complements the Embed Cashless Systems when installed in amusement centres.Cashless is a long-standing card system, in use around the world to help operators control their game operation, reduce costs and

enable powerful marketing activities.These new kiosks help to further reduce labour and operating costs by allowing the purchase of Fun Cards.These cards can be reloaded with credit after they are emptied and allow customers to register their cards and view a transaction history.

Finally, the company has also launched a specific kiosk for outdoor use. It was developed in cooperation with Thomas Automatics and is a perfect solution for many coastal operations and outdoor amusement parks.

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Essential Guide to ... Irish Gaming Show 2014 Products GENESIS GAMES

Genesis Games brings Amatic games to Irish market Genesis Games has been closely associated with Amatic Industries for 15 years. As the success of the Amatic product has snowballed over the last decade, so Genesis Games has focused entirely on the Austrians’ diverse product range. enesis Games are the United Kingdom and Eire distributors forAmatic Industries, the leading Austrian manufacturers of casino gaming machines.

World famous for its multi-player roulette, Amatic Industries is able, through Genesis Games, to fulfil all the requirements a customer may have. From a resort style casino

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to a single machine street location,Amatic Industries has the product.

Genesis Games now handle only the Amatic range of gaming machines.This has enabled the company to focus entirely on the Amatic product range,ensuring all sales and service aspects of the distribution process are of the highest quality.

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The flagship of the Amatic Industries range is multi-player roulette.This comes as a ten player unit, with the facility to add remote stations.A highly sophisticated cash control system enables locations to monitor all aspects of the machine’s performance and all the machine’s cash flow can also be managed online. Equally, software updates can be facilitated through ad online facility.The machine is available in a single or twin wheel version.

Supporting the multi-player roulette are Amatic’s range of standalone slot machines.

Whether a 27 inch sit down three monitor cabinet or a twin screen 22 inch upright model, all the cabinets are manufactured to the highest standards.Using only peripherals of the highest quality ensures reliability is second to none. With the advent of 24/7 365 operating conditions machine reliability is of paramount importance.

A constant source of new games ensures

the machines continue to give robust income streams.This means the customer can be confident that the return on investment in Amatic’s equipment range will be well rewarded.

The online gaming market is of increasing importance to all manufactures. The synergy between games design requirements for land based and on line games has enabled Amatic to cater for all types of online needs.With their own casino portals and a vast library of games, Amatic Industries are at the forefront of this growing market.

2014 marks the 15th year of Genesis Games’s presence at the Irish Gaming show. Now firmly established as the number one supplier of gaming equipment to this vibrant market,Genesis are well positioned with the Amatic range to fulfil any market requirements that may become necessary over the coming years.

CUMMINS ALLISON

Security and efficiency for no Currency solutions for operators of all shapes and sizes are making their way to AmEx 2014, courtesy of Cummings Allison. ummins Allison has remained the leading manufacturer and supplier of cashC handling solutions to the leisure industry since the introduction of their Jetsort nearly 30 years ago.

Equipping a large proportion of the country’s leisure industry with coin sorters and counters, Cummins Allison has continued to work closely with their clients and suppliers within the industry, using the latest in cash-counting technology to provide cash-handling solutions with speed, efficiency, accuracy, and reliability.

Today, it has a comprehensive range to suit any application; from the sole-trader

operating from home;to large corporations with multiple sites.

Cummins’ desk-top Model 1000 is fast, compact, accurate and user-friendly with a sorting speed of up to 2,200 coins per minute.These are funnelled into large bags for collection or smaller‘sachets’to be recycled within the premises or banked directly into an account.

The larger free-standing machines, such as the Model 6400 and Model 4200, with sorting speeds of 6,000 and 3,000 coins per minute respectively, feature: touch screen technology for easy operation,‘Exact Bag Stop’ (filling the bag of each denomination

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MARKETPLACE

B2B Amusements

Ticket House Crane

PMS INTERNATIONAL

PMS leverages licences Soft toy and novelty prize suppliers PMS International are bringing a collection of products to the Irish Gaming Show that includes many popular licensed properties.

International is encouraged by the reaction from it’s longstanding and PnewMS customers to its new ranges for 2014.

PMS have continued to be very active in recent months in evaluating and securing a number of hot licensing properties in the toy and gift market.

“Skylanders Swap Force has enjoyed a strong launch with stocks being available from beginning of March. Mister Maker is a much-loved pre-school favourite in Ireland and we are well under way with our soft toy development. Stock will be arriving in July and will be followed by a number of additional creative play items later in the year,” said PMS’s John CostiMouyia.

“We have been delighted with Yoohoo and Friends; a well-established retail story that has now gained favour with the leisure sector, stock will be available in March.We have had a fantastic reaction to Discovery Channel’s Animal Planet, which is comprised of a large selection of great quality soft toy endangered species.

In conjunction with this is a fabulous range of Dinosaur assortments in five sizes again available April. Our Dinosaur collection has been extremely well received.

B2B Carpets & Flooring

“We have invested significantly in entertainment technology products for 2014 ideal for skill games and redemption prizes and our customers have responded enthusiastically to this exciting product category. PMS is very upbeat about the coming season which was reflected by it’s success at EAG in London in January.

www.antrimcarpets.com

CALL NOW

01843 866464

Harry Levy Amusement Contractor Ltd Tel: +44 (0)1843 866464 | Fax: +44 (0)1843 860144 Email: sales@harry-levy-amusements.com | Web: www.harry-levy-amusement.com

JNC SALES

info@antrimcarpets.com

B2B Change Machines

“Let’s talk about it” Vast ranges of AWPs, SWPs, Drivers, Simulators, Sit-downs and amusement equipment www.jnc-sales.co.uk sales@jnc-sales.co.uk Tel: 0117 9382552 Fax: 0117 9382218 Aftersales Tel: 0117 9382225

“Great range of Change Machines available” Tel: 020 8391 7700 Fax: 020 8391 7760 Email: sales@suzohapp.co.uk www.suzohapp.co.uk

B2B Finance

gspencer@namco.co.uk

www.namco.co.uk

Amusement and Gaming Equipment Finance with Rates from 3.1% We must continue to give our customers every reason to work with PMS by providing a well priced array of innovative and fun products across the spectrum of toy, gift and gadget.This will remain our focus for 2014 and beyond.”

We buy and sell all gaming equipment with over 400 units in stock - From Pool-tables to Fruit machines we have it all.

For the best prices please call us today

Tel: 01795 844 169

Email: Stuart@starleisure.biz

B2B Arcade Crane Services

or note and coin counting

www.thewon.co.uk

Immediate Funds Available 98% Acceptance Rate

Tel: 0844 800 88 25 info@portmanassetfinance.co.uk www.portmanassetfinance.co.uk

B2B Football Tables THE HIGHEST EARNING

to the unit limits required) and, in the case of the 6000 series, an optional ‘Dual Bag’ facility to enable 2 bags of the most prominent denominations of coin to be filled without interrupting the count, increasing the processing speed even further.

The Jetsort’s compatibility with industry specific software applications allows data from the count can be securely recorded directly to a PC as the cash is being processed. In addition, the optional barcode scanner reduces data input errors,

significantly decreasing the processing time for many operators, whilst providing enhanced accuracy and security.

The Model 1371 Coin Counter is a fast, single-denominational coin counter with a counting speed of up to 3,700 coins per minute. Easy-to-use tactile operating buttons, automatic batching device and four pre-select batching limits provides the operator with a fast and effective way of transferring the bagged coin to smaller bags for banking where required.

Finally, the company’s range of coinchecker scales offer a solution to those operators that have coin delivered which needs to be accounted for and are a quick and easy way of checking bagged bulk coin before collection by an armoured carrier.

B2B Bingo

POOL AIR HOCKEY FOOTBALL TABLES

T 024 7646 1234 F 024 7646 4433 SALES@SAMLEISURE.CO.UK sales@samleisure.co.uk WWW.SAMLEISURE.CO.UK www.samleisure.co.uk

To advertise here call sales@leisure-electronics.co.uk www.leisure-electronics.co.uk

Kathryn Norris on 01204 396 397 Coinslot FEBRUARY 28 - MARCH 6, 2014

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MARKETPLACE

B2B Gaming Machines

B2B Gaming Machines

Listings

W W W. A M G L E I S U R E . C O . U K

RETURN OF THE COUNT NOW IN STOCK

SALES HOTLINE www.rlms-sales.com sales@rlms-sales.com

RIPON 01765 640 900 KINGS LYNN 01553 692 817 SKEGNESS 07879 841 151

B2B Juke Box Specialists

Soundnet introduces new rental deals Soundnet has introduced new rental deals that will enable operators to own a Sound Leisure jukebox after three years. The VHub digital jukebox with new interface and camera will cost ÂŁ30 a week with a final ÂŁ250 payment, including all music charges and standard warranty from Sound Leisure.

We pride ourselves on the le and support we provide, and panding product range and the appointment of Ian and can assist custo with implemen and servicing.

INNOVATIVE TECHNOLOGY WELCOM IAN JOHNSON AND DAN HUMBLE

MANUFACTURERS

Syco Gaming makes its debut at EAG kim@arionmusic.co.uk

SOUNDNET THE NO.1 MUSIC SERVICE YOU CAN DEPEND ON MAKE THE MOST OF YOUR JUKEBOXES CALL US NOW ON 020 7644 8888 www.soundnet.net

B2B Marketing Get great PR from the industry experts

S&J communications

For a quote call Chris Jones +44 (0)1273 699900 ! # """ !

gaming | betting | gambling

Coinslot FEBRUARY 28 - MARCH 6, 2014

yco Gaming, the new manufacturing brand created by leading UK distributor The Ultimate Fan, made its official debut at EAG 2014.

According to the company’s Dean Gourlay, the response to the new gaming division at the ExCeL show was “superb�, as delegates witnessed Syco Gaming’s range of new innovations destined for UK leisure venues. “From our 8,000sq.ft manufacturing plant in Telford, we created the new Adept cabinet, which features three high-definition screens,� Gourlay said. “We currently have the four-game Category B3 Revolver compendium and the nine-game Revolver compendium for Category C and B4. This generated a superb response at the show.�

Although a relative newcomer to the

S

manufacturing sector, Syco Gaming recently signed a distribution contract with Crown Direct and sister company Deith Leisure. “The Adept cabinet is ideal for a range of venues - from pubs to members’ clubs,� Gourlay said. “In addition, our Virtual Horses game, which is available on B3, Cat C and B4, was also a major talking point at EAG.�

As the company continues to make inroads to the manufacturing sector, Syco Gaming has also built two of Crown Leisure’s latest analogue machines, Double Dragon and One Hundred Bucks. “These products were showing on the Crown and Ultimate Fan stand at EAG, and response to these was superb as well,�

Gourlay said.

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MARKETPLACE

B2B Machine

B2B Spares *The only Official Cromptons Machines Spares supplier*

www.cromptons-spares.co.uk

s on the level of service ovide, and with an ever-exange and customer base f Ian and Dan assures we ssist customers worldwide mplementation, updates ervicing.

ECHNOLOGY WELCOMES NEW CUSTOMER SUPPORT ENGINEERS AND DAN HUMBLE

TRADE BODIES BALPPA FEC GROUP MEETING HAILED AS SUCCESS

For Spares, Refurbishments, Repairs and Special Offers call Matt or Terri on 01843 593335

Last day of JNC offer There’s just one day left to take advantage of distributor JNC Sales special ‘buy three or more machines and get free delivery’ offer. Friday February 28 is the last day that the offer is available on, with JNC currently carrying a range of the very best redemption games, including Klobber The Robber, Temple Run and Whirl Win.

and felt it was a very worthwhile meeting for all concerned.

A number of key topics were discussed and it was a great opportunity for those in the industry to hear how their peers do things and how they deal with the many different challenges that arise from day to day.”

www.segaarcade.com

sales@segaarcade.com

For FREE technical support call Steve or Hugh on: 01843 593353 Email: spares@cromptons.com Fax: 01843 588043

B2B Novelty

www.zoltaruk.com

B2B Pool Tables & Accessories

CATEGORY C

embers of the British Association of Leisure Parks, Piers and M GAMING Attractions have enjoyed a successful meeting of its FEC Group.

The day-long meeting, held at Leicester’s 360 Play earlier this month, was attended by over 60 members, who were welcomed by Duncan Phillips, managing director of the attraction.

Members heard from speakers on a variety of subjects, among them BALPPA chief executive Paul Kelly, who touched on several key issues for members, including government discussions over changes to school holiday times and a suggestion for longer school days, both of which would impact hugely on the FEC and attractions sectors.

He also provided details of various

AHEAD OF THE GAME ssex Leisure, one of the leading suppliers of coin-operated entertainment Eequipment and related leisure products in the South East, is helping to refresh the UK’s Cat C estate with new £100 prize machines.

Games now available from the Witham-based company include DoND Bank On It (£995), DoND Eliminator (£995), Gold Streak (£850), Aztec Treasure (£950) and Snow White and the Seven Tenners (£1,300).

Distributor of snooker and pool accessories and manufacturers of genuine Superleague tables and spares.

Telephone

01952 586226 B2B Soft Toys & Redemption

MUSIC LICENSING forthcoming BALPPA events of relevance to the FEC Group members, such as seminars and other FEC Group regional meetings.

A presentation on marketing strategies and PR was provided by David Leon of Partners Leisure, followed by an open forum on a wide range of subjects and challenges relating to the operation of children’s and family entertainment centres, including the results of a benchmarking survey, social media, business expansion and pricing.

Phillips commented: “We were delighted with the attendance on the day

PPL RAISES PRESENCE IN LONDON

A

s the UK’s music industry continues to grow and develop licensing revenues, music licensing company PPL has introduced two business relationship executives (BREs) to the region - Kirsty Tavakoly and Tracey-Anne Baskerville - to raise awareness of the numerous benefits that playing recorded music can bring to London’s businesses.

B2B Skill Ball Deluxe

Coinslot FEBRUARY 28 - MARCH 6, 2014

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Listings APPOINTMENTS STEINER JOINS SUZO

Analysis KIDDIE RIDES DOUBLE PONY EXPRESS ARRIVES ON TIME

and peripherals specialist SuzoHapp has appointed Thomas Steiner.

PHe arts iddie ride suppliers SB Machines are brings a wealth of experience with him, K the primary UK distributor for Italian having worked for NRI and Crane previmanufacturers such as Cogan, Motoi ously for over nine years.

Steiner has been appointed as key account and business development manager for the gaming sector within the EMEA region for Suzo-Happ. Harald Wagemaker, executive VP sales & marketing for the EMEA gaming and casino, stated: “[Steiner] is a dedicated professional, well respected and brings an excellent network with him. He has made a name for himself in gaining new business. Thus, the combination of developing new leads to grow our business alongside giving day-to-day support to our key OEMs allows us the make best use of Thomas’ strengths.”

Steiner stated: “Suzo-Happ prides itself on its close ties to its customers and I must say that these strong business relationships make it possible to bring the latest innovations to market at a quicker pace. The flat management structure enables communication on all levels within the company and so internally new opportunities can be discussed and processed quickly and professionally.”

CATEGORY B3 BLUEPRINT GAMING PREPARED FOR MUTLI-PLATFORM RELEASES

O

nline and land-based designer Blueprint Gaming provides a range of games to multiple sectors, including some of the top earning B3 games. Its portfolio includes Golden Pharaohs and Rogers Big Deal. A large number of its games are available across mobile, online and land-based platforms. These include a series of games based on the popular Bejeweled franchise, including versions for internet slots and mobile gaming.

Coinslot FEBRUARY 28 - MARCH 6, 2014

and Franchini Mauro. Their most recent offering, Double Pony Express, is a classic ride that allows two kids to ride alongside each other on their highly decorated steeds. The ride has already been site tested and is one of the company’s best performing rides across all locations.

RECRUITMENT ARCADE MANAGER WANTED BY NAMCO Namco Funscape in the Great area is on the look out for a TnewheYarmouth arcade manager. The venue forms part of the Funscape franchise, which provide amusement and arcade games to kids and adults across the UK. Parent company Bandai Namco are on the lookout for a candidate with strong decision making skills and good man-management.

CATEGORY C BELL-FRUIT READY TO DEAL ON £100 JACKPOT

CATEGORYC (£1/£70 Max.)

CATEGORYB3 (£1/£500 Max.)

Single site

AGCs

This Last Week Week Name / Manufacturer

This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

1 7 2 4 5 3 6 8 -

Bank Job - Rob the lot QPS DOND Powerplay BFG Galloping Jackpots REF DOND The Big One BFG DOND Lucky Streak BFG DOND Pure Gold BFG Monopoly Reel Estate BFG DOND Double Chance BFG Monster Money QPS DOND Turbo BFG

Taken from a representative number of sites around the UK Supplied by national operator

1 3 2 4 5 8 7

Magic Lotto Ultra Novomatics King of Slots Blueprint Big Party Astra Triple 8 Barcrest Mega Bars Big Hit Project Lady Luck Reflex Triple 7 Barcrest Rainbow Riches Community Cash Barcrest Lucky Lady’s Charm Astra TS22 Barcrest

Based on data supplied by a representative number of UK sites Supplied by RLMS Sales

CATEGORYD (10p/£5 Max.) FEC - family

AGCs This Last Week Week Name / Manufacturer

This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

4 3 1 6 10 8 7 -

Encore T7 (GP3) SG Gaming X3000 Multigame Amatic Magic Games 3 (s/d) Novomatic Encore T7 (GP1) SG Gaming Encore T7 (GP2) SG Gaming Triple 7 (GP1) SG Gaming Triple 7 (GP3) SG Gaming Bullion Bars Arena Astra Magic Games 100 Ultra Novomatic Bullion Bars Platinum Astra

Based on data from a minimum of 10 locations. Supplied by Praesepe

1 2 3 4 5 6 7 8 9 10

Party Time Classic (3 Player) Astra Bullion Bars (3 Player ) Astra Party Games (4 Player) Astra Gold Rush Stampede (4 Player) Barcrest Adders And Ladders (4 Player) Vivid Rainbow Riches (3 Player) Empire Chase the Ace Project Party Time Arena (4 Player) Astra Party Time (3 Player) Astra Win Wall Astra

Based on data from four sites Amusement Equipment Co Ltd

ith the new £100 jackpot now in effect for Category C machines, BellW Fruit Games has launched a range of new games to fit these new stakes and prizes. Among them are two additions to the company’s popular Deal or No Deal series. Turbo and Powerplay models join the extensive range of branded machines and are the first designed to incorporate the new jackpot limits. The Powerplay machine also includes a new proximity sensor, embedded into the glass front of the machine where it can respond to a player’s movement. The Turbo, meanwhile, features the infinity panel, a game feature first debuted in Deal or No Deal The Big One Two.

FEC - adult This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

-

Magic Games U/R Novomatic Find The Lady 70 Project Free Play 70 Project Pure Gold Astra Sevens Up Electrocoin Party Time Arena (4 Player) Astra Rainbow Riches Party Barcrest Magic Games S/D Novomatic Party Time Classic (3 Player ) Astra Gold Run (3 Player) Empire

Based on data from four sites Amusement Equipment Co Ltd

CATEGORYB4 (£1/£250 Max) Members clubs This Last Week Week Name / Manufacturer

1 2 3 4 5

1 2 3 4 5

Jackpot Island Reflex Street Casino Storm Happy Hour BFG Raiders of the Lost Tenners Reflex Cops & Robbers Gold BFG

Based on data from representative sites.

Supplied by sector professional

2357-p22-25-Listings_Coinslot NEW 25/02/2014 17:15 Page 4

Sponsored by

NOVOMATIC LEADS, OTHERS FOLLOW

FILMCHARTS

ax.)

UK Box Office Chart This Last Week Week Name

rcrest

THE LEGO MOVIE

1 2 3 4 5 6 7 8 9 10

2 1 3 4 5

Products RLMS gets gold

Egyptian delight

Distributor AMG Leisure has now taken stock of Gold Run, Empire Games’ latest low tech, three-player, multistake £100 jackpot Category C AWP for the AGC market. Housed in the Wow cabinet using Heber Pluto 6 technology, Gold Run is a classic low tech game with a win series feature on its top box.

RLMS Sales is now offering Return To Pharaoh’s Gold, the latest video SWP game from Supernova. Based on Nova Productions’ classic Pharoah’s Gold redemption game, Return To Pharaoh’s Gold is a target-shooting game of skill and is available in either a 37-inch standard or 55-inch deluxe versions.

The Lego Movie The Monuments Men RoboCop Mr Peabody & Sherman The Wolf of Wall Street Tinker Bell and The Pirate Fairy Cuban Fury Endless Love Dallas Buyers Club 12 Years a Slave

MUSICCHARTS UK Jukebox Chart )

http://www.sound net.net/ www.soundnet.net

Highest Earning Tracks on Sound Leisure jukeboxes This Last

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 7 9 6 8

Happy Pharrell Williams Rather Be Clean Bandit feat. Jess Glynne Timber Pitbull feat. Ke$ha Hey Brother Avicii Trumpets Jason Derulo Wake Me Up Avicii Dibby Dibby Sound DJ Fresh Vs Fay Jay feat. Ms Dynamite The Monster (Clean Version) Eminem feat. Rihanna Crying For No Reason Katy B Feeling Myself Will.I.Am feat. Miley Cyrus, Wiz Khalifa

Based on data supplied by Soundnet

Albums This Last WeekWeek Name

ax)

DISCLOSURE: SETTLE

1 2 3 4 5 6 7 8 9 10

1011 32 2 19 3 4 1 12 15

Bad Blood Bastille AM Arctic Monkeys Settle Disclosure Halcyon Ellie Goulding Home Rudimental If You Wait London Grammar Beyonce Beyonce Little Red Katy B Pure Heroine Lorde Tribute John Newman

Downloads This Last WeekWeek Name

SAM SMITH: MONEY ON MY MIND

1 2 3 4 5 6 7 8 9 10

3 1 2 9 4 6 5 8

Money On My Mind Sam Smith Happy Pharrell Williams Rather Be Clean Bandit ft Jess Glynne Say Something A Great Big World/Aguilera Stay The Night Zedd ft Hayley Williams Dark Horse Katy Perry ft Juicy J Shot Me Down David Guetta ft Skylar Grey Crying For No Reason Katy B Feelin’ Myself Will I Am/Cyrus/Khalifa Timber Pitbull ft Kesha

GET HOOKED HARPOON LAGOON ICE

arpoon Lagoon, the latest video redemption game from Innovative H Concepts in Entertainment, is set to become an instant family favourite. The four-player cabinet commands very little floor space, but still attracts players of all ages due to its intuitive game play. Players aim and skillfully shoot harpoons at the various fish on screen, all while anticipating when hidden jelly fish will come out of a treasure chest for the chance to win a super bonus. The 47-inch LCD monitor boasts stunning graphics and the LEDs in each corner of the cabinet create a glowing and floating effect that reel players in from any area of an FEC. Operator-friendly double ticket bins, easy setup and precise operator controls make this an easy decision for any location. Harpoon Lagoon is available to order now for Easter delivery from Crown Direct and Deith Leisure.

NOUGHT TO 100 DEAL OR NO DEAL: TURBO BELL-FRUIT GAMES

eal Or No Deal: Turbo, the brand new £100 jackpot Category C AWP from D Bell-Fruit Games, is one of the first in the series to implement instantly-popular ‘double-up’ feature from the television show. The Deal or No Deal feature is opened in the usual way, with three phones activating the feature, and each further red phone eliminates the lowest value boxes. Lighting three Noel icons gives players access to the super board, which enriches the game with enhanced shots, more phones and streak boxes that are capable of offering the standard mixed streak, blue streak or red mega streak. If players fill the trail held ladder they can gain access to bonuses including direct access to the board game, super board and Deal Or No Deal feature.

Coinslot FEBRUARY 28 - MARCH 6, 2014

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Classified To advertise: Contact Kathryn Norris on 01204 396 397

Business Opportunities

BUSINESSES BINGO HALL TO LET WANTED

Business Opportunities Wanted

SINGLE SITE OPERATION BRISTOL AREA Please apply in writing to: Coinslot International Magazine Box Number 261 33 Queensbrook Bolton BL1 4AY

**TEESIDE** Wanted **FULLY FITTED** Family Entertainment Centres. **1000 ADMINS PER WEEK** WANTED PHONE 01912308016 GUNS N 07710195672 In Hampshire and ROSES + ACDC West Sussex areas For Sale PINTABLE BEST PRICES PAID £100 CONCEPT FOR SALE Funds Available with the ability CONVERSION KITS FOR 01179382552 VARIOUS RANDOM GOLD to make quick decision.

POUNDSTRETCHER WANTED JUKEBOXES CASINO BAR X 7 Adult Gaming Centres and

Telephone Phil on 07894 915971

CASINO BIG 7

£445

Please call:

For Sale

01132 040885

New & Used Machine Prices Cat B3 £2 Stake

T8 VEGAS PARTY PERFORMER 22 KING OF SLOTS SLANT CASINO KING TS22 KING OF SLOTS VISION BIG PARTY 500 A-SERVE MEGA 7/ D&J / MEGA BARS MEGA GAMES SLANT JACKPOT KING RUMPLE WILDSPINS

£7,995 £7,995 £7,795 £7,495 £6,995 £6,995 £4,495 £2,995 £995 £995

Cranes E CLAW 900 TWIN E CLAW COSMIC

£8,995 £4,995

Multiplayer Gaming SUPER REPEATER £14,495 RAINBOW PARTY £14,495 BULLION BAR STREAK £10,995 CRAIC IN FUN 3 PLY £5 £8,495 PARTY TIME CLASSIC £5 £8,495 BULLION BAR CLASSIC £5 £8,495

Pushers SWEET FALLS COIN/TKT £18,495 MRY GO ROUND COIN/TKT £16,995 BIG PRIZE WINNER £4,995 All prices subject to VAT and Carriage

Redemption

WIZZARD OF OZ 2 PLY £12,995 EXPLOSIVE £11,995 TICKET MONSTER £11,795 CONNECT 4 MINI £8,995 HARPOON LAGOON £7,995 MONOPOLY £7,495 DOWN DA CLOWN £6,495 RAINBOW SHOOT TO WIN £5,995 MILK JUG TOSS £5,995 DOODLE JUMP £4,995 TEMPLE RUN £3,995

Kiddy Rides GALAXY SPACE FLIGHT £6,995 HOT WHEELS £6,995 SPORTS CAR GT £3,250

THIS WEEKS S SPECIAL BLUEPRINT BAR AR X 500 B3 ONLY

£895 +V AT

gaming...and so much more!

VDOHV#FURZQGLUHFW FR XN

VDOHV#GHLWKOHLVXUH FRP O #G LWKO L

Coinslot FEBRUARY 28 - MARCH 6, 2014

ICON 1, ICON 2, ARION & DIGITAL STARS PLUS VARIOUS OTHER GAMING EQUIPMENT CONTACT ROB CAPITAL LEISURE SUPPLIES

07808 402302

For Sale

EX1

CRANES BEST PRICES PAID

01179382552

ed Want

CMS CHAMELEON CAT C/B3 Telephone 07802 628383

WANTED

2PLY

HUMMER BEST PRICES PAID

01179382552

WANTED CMS CHAMELEON CAT C/B3 ANY CONDITION DEAD OR ALIVE Highest prices paid always 07973 188493

JNC SALES

SPORTS

UNIT 1, CCT BUILDINGS, GREENSPLOTT ROAD, CHITTENING TRADING ESTATE, AVONMOUTH, BRISTOL. BS11 0YB 777 *.# 3!,%3 #/ 5+ s 3!,%3 *.# 3!,%3 #/ 5+

TEL: 0117 9382552 AFTERSALES TEL: 0117 9382225

CHANGE MACHINES THOMAS 3004 NV9

DAWPOL DLX BOXER USED

GEE WEE TEE (WGS 300)

£1995

£1195

£1295

THOMAS 3004 ARDAC ELITE

£2495 NBA HOOPS (TICKET)

MULTIPLAYERS

PUSHERS

BIG TOP 8PLY ........................ £3795 FUN FAIR 3PLY ...................... £2950 SALSA 8PLY........................... £2495 ROCK N ROLL 2 HEX ............... £2495 SPINNA WINNA 3PLY .............. £2295 ROYAL CASINO 6PLY............... £2195 PIRATES TREASURE STRAIGHT 6PLY .. £1995 DISCO FEVER 6PLY ................. £1995 WHEEL A WIN 2PLY ................. £1995 GET RICH QUICK...................... £1695

COMESTERO DOUBLE CHANGE

£995

£3495 ETE COMPL AS THOMILD REBUONTH M 12 & AS THOM NTY WARRA

3 FOR £2495

£2350

£695

THOMAS 3004 QUE

£995 WIK GOLD NEW

SCOTT TODD SL NV9

AND A ND M MANY, AN A NY, MANY M ANY MORE MORE

HAUNTED HOUSE OF FUN 2PLY.. £1695 BAR X HEX 6PLY ..................... £1645 ORBITA 8PLY .......................... £1595 GRAND CASINO ....................... £1495 HAPPY DAYS 8PLY .................. £1495 TENPENNY FALLS ................... £1295 ROCK N ROLL .......................... £1295 ROUTE 66 ............................... £1245 CAR WASH ............................... £995

THOMAS 5002 QUE

£2595 ETE COMPL AS THOMILD REBUONTH & 12 M AS THOM NTY WARRA

SINGLE PLAYERS

GALAXY 21 - 2P ...................£1995 GALAXY 21 - 10P ..................£1995 PUSH YOUR LUCK.................£1995 MARILYN - 2P ......................£1495 CASINO WINNER – 10P ........... £995 PACMAN BALL – 10P ............. £995 FULL HOUSE – 10P ................ £850 MAGIC 7 - 10P ....................... £850

• OVER 10,000 COINS • COIN VISIBILITY • HIGH SECURITY Y

SLOTTO CHANGER 2 HOP

£1195

FOR FULL STOCK LIST OF VIDEO, REDEMPTION, PUSHERS, DANCE MACHINES, KIDDIE RIDES, BASKETBALL, BOXERS, CRANES, PINTABLES AND ALL FRUITS - PLEASE CONTACT 01179 382552

Leeds Leisure Ltd TELEPHONE - 01132 040885

CLUB MACHINES

COPS & ROBBERS JUDGEMENT PAY (NEW) .............. £1,995 FLAMIN 400 (NEW) ............................................................. £1,895 PUBLIC ENEMY (NEW) ...................................................... £1,895 FLAMIN SIXES ............................................................................£275 RED HOT SIX (PULSAR).........................................................£250 MONOPOLY MONEY BAGS .................................................£245 ROCKY ........................................................................................£195

£100 JACKPOT DOND LIVE THE DREAM

£950

£100 JACKPOT DOND EAST AND WEST WING

£995

CASINO LOW TECH

JACKPOT 100 DIGITAL ....................................................... £2,995 CASINO RANDOM GOLD £100 .......................................£895 CASINO DOND STRETCHER £100 ...................................£895 DOND CASINO CRAZY CHAIR ........................................£695 MAGIC GAMES 2 ......................................................................£445 MEGA JACKPOTS (£35) ..........................................................£395 FULL HOUSE ..............................................................................£395 RANDOM GOLD .....................................................................£395 POUNDSTRETCHER ...............................................................£395 CASINO DOND (VIDEO)......................................................£350 CASINO WHEEL OR WEALTH.............................................£295 DOND CASINO .......................................................................£295 ROLL X .......................................................................................£295 SEVEN HEAVEN CLASSIC ......................................................£295 CASINO MAGIC 7S ................................................................£275 FANTASTIC 5 (VIDEO) ...........................................................£250 CASINO BAR X 10...................................................................£245

VIDEOS

RAMBO DELUXE TWIN GUN.......................................... £2,895 HOUSE OF THE DEAD DELUXE 46” TFT ..................... £1,795 TIME CRISIS 3 DELUXE....................................................... £1,695 CHASE HQ 2 SSD ................................................................. £1,195 BATTLEGEAR 4 SSD ................................................................£995 ARCADE MULTI-GAME (NEW) ...........................................£995 TABLE TOP ARCADE MULTI-GAME (NEW) .....................£895 FAST & FURIOUS U/R..............................................................£795 ARCADE CLASSIC UPRIGHT ...............................................£595

CHANGE MACHINES

THOMAS 3004 (NV9) .......................................................... £1,695

Tim Stanhope, Keith Parker or John Hood Tel: 01132 040885 Fax: 01132 560180 John mobile: 07766 247876 Email: leedsleisure@aol.com Unit 59/62L, Springfield Commercial Centre, Bagley Lane, Farsley, LEEDS LS28 5LY

777 ,%%$3,%)352% #/ 5+

B3 £500

KING POTS £1....................................................................... £1,095 STAR ATTRACTION ................................................................£895 WORLD OF GAMES ................................................................£795 SUPER 500 ...................................................................................£695 COPS N ROBBERS....................................................................£595 PARTY SLOTS .............................................................................£495

£100 JACKPOT AWPS

£100 JACKPOT DOND COPS N ROBBERS

£995

£100 JACKPOT CASH AHOY

£1,075

JACKPOT 100 (DIGITAL) .................................................... £2,995 ALICE QUEEN OF HEARTS (NEW) .................................... POA BEST OF BRITISH...................................................................... POA ALICE THROUGH THE LOOKING GLASS ................... £1,395 SHOOT THE LOOT.............................................................. £1,295 DOND ELIMINATOR........................................................... £1,075 DOND SPANK THE BANKER ........................................... £1,075 CASH AHOY .......................................................................... £1,075 DOND COPS & ROBBERS .....................................................£995 DOND EAST & WEST WING ................................................£995 DOND LIVE THE DREAM ......................................................£950

£70 AWPS

STAR WARS DEATH ASSAULT ..............................................£375 HOT HOT HOT ........................................................................£225 TAKE IT OR LEAVE IT ............................................................£225 SAFE CRACKER.........................................................................£225

AIR HOCKEY

AIRBOY XTREME MINI ....................................................... £1,495 GARLANDO SPEEDY 7FT ......................................................£745

SWP’S

PARAGON 2 ...............................................................................£395 FRUIT TWISTER ........................................................................£195

0,%!3% #!,, 4)- /2 +%)4( /. /2 */(. /. s 6)3)4 /52 7%"3)4% 777 ,%%$3,%)352% #/ 5+ 5.)4 , 302).'&)%,$ #/--%2#)!, #%.42% "!',%9 ,!.% &!23,%9 ,%%$3 ,3 ,9 Coinslot FEBRUARY 28 - MARCH 6, 2014

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01204 396 397 Recruitment

ARCADE MANAGER VACANCY Location - Great Yarmouth Area Namco Operations Europe Ltd is part of the Bandai Namco group of companies that operate across the globe. It is Japanese Company listed on the Tokyo Stock Exchange.

We currently have an exciting opportunity for an Arcade Manager in Great Yarmouth, one of the UK’s premier holiday resorts.

The successful applicant will have strong man-management experience and good decision making and communication skills. He/she must also be capable of working to deadlines and exceeding the expectations of our operating partners.

Effective communication skills are essential as you will be ensuring all directives and standards are implemented and maintained.

The operating hours of the business dictate the successful applicant will be required to work those hours necessary to fulfil the duties of your position to the satisfaction of the Company. The actual times of work will vary according to the needs of the business and will involve evening and weekend working on occasions.

Experience working in an FEC/AGC arcade environment would be an advantage.

Competitive salary and benefits are offered, commensurate with experience.

If you feel you have the drive, energy and commitment to be part of a winning team then forward your CV to Paul Fairclough, Namco Operations Europe Limited Unit 8, Acton Park Estate, The Vale, Acton London W3 7QE E-mail pfairclough@namco.co.uk

2357-p29-Surreal soccer_Coinslot NEW 25/02/2014 15:01 Page 1

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Sponsored by

Current Team Position Name

Manager Name

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

Lee Clarke Terry Farr Andy Bowler Stuart Heyden Tom Clarke David Lees Mark Sherwin Lee H Laurie Carpenter Peter Holmes Glyn Petrie Carl Bearman Phillip Nelson Matty Sirett Terry Farr Glyn Petrie Jamie Lucky David Lees Peter Holmes Derek Lewis Steve Barber Tony Brookes Stuart Heyden Colin Smith Scott Yarham Stu & Stoo

ABOVE STANDARDS AMG FIRST 11 BOWLERS BOYZ EVAN TENNER BACK NOW THE PERFECT TEAM SOUTH OF THE QUEENS SHERWIN A TEAM LE COINSPINNERS ANGRY BALLS KEEDAY RESERVES CAREFREE WEEMAN AMG LEISURE JACKSONS SUPER BLUES CHEEKY MONKEYS COSMIC FIRST 11 CAREFREE BAZZA JAMIES SHOPPERS 11 BAYERN OTHER STRIKER KEEPLAYERS SUSHI SLIPPERS EASY MONEY JABRO LIONS FC CLACTON UNDER 10's GILLSGILLSGILLS MOTHYS MARVELS JOHN WARK'S MILKMEN

Weekly Total Current Team Points Points Position Name 58 40 66 51 41 48 37 60 48 44 48 53 54 54 44 23 34 58 58 45 50 47 54 58 61 32

1128 1124 1117 1115 1095 1089 1085 1069 1068 1033 1030 1028 1027 1027 1025 1021 1020 1020 1018 1015 1014 1013 1013 1013 1012 1004

27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

SHELL'S ELEVEN JACKSONS JACKPOT XI KEEDAY LEGENDS LLL WANDERERS MUCKING FUDDLERS THE TEAM THAT WIN THE REAL DEAL LLL CITY THE ELDORADO TRACTOR BOYS 11 UNDER PAR DYNAMO KEBAB IFUN@SUNDANCERS LLL UNITED KEEDAYS FINEST DELAYZIGITS NES UNITED CLUB TROPICANA CAREFREE ALDON S.A.S FC BEADLES 2 HOLTY'S HOTSPOTS COMRIEAUTOMATICS HAMMERTIME ESSEX BOYS 2 JJ'S SHOPPERS 11 PARAGON ACADEMICALS

Manager Name

Weekly Total Current Team Points Points Position Name

Manager Name

Michelle Martin Gareth Cammack Peter Holmes Jake Parker Chris Skelly Hugo Illingworth Dave Columbine Keith Parker Stoo Evans Ross Evans David Lees Shaney Pashley Tim Stanhope Peter Holmes Dave Delay Chris Bell Warren Roffey Glyn Petrie David Holmes Peter Hemmings Tony Holt Jack Craddock Brian Wright Steve Hawkins JJ Lucky Nick Hardy

34 1000 41 999 52 998 47 989 56 983 46 981 48 979 39 975 46 975 54 975 38 972 45 971 44 970 35 969 60 967 31 966 41 966 23 964 48 962 40 957 31 955 38 947 46 945 38 942 29 937 36 932

Terry Farr Jody Buckley Ian Pawson Gary Newman Ray Harris Nathan Holmes James Illingworth Daniel Barber Harry Leaveme Warwick Tunnicliffe Jorzoe-FTM Harry Leaveme John Carpenter Joanne Crooks Harry Illingworth Jason Jarrett Andy Bowler Tony Brookes Ashley Temple Steve Hawkins Alex Lee Alex Lee Stoo Evans Jo Bursnell C Edenborough Andy Williamson

53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78

COSMIC SECOND 11 RAYLEIGHS REJECTS AMG OOOOSSSHHH ALL THIS AND MORE SHOWBOAT ALLSTARS SCUM ON THE RUN CASHBOX KINGS DANS DESTROYERS BIG PRIZE WINNERS WARWICKS WINNERS I WANT DIRTY KNEES 2 BUMBLE IN THE JUNGLE DIDCOT GOALBUSTERS JO'S ASSETS BEACON BATTLERS AMS YID ARMY RICK'S BOYZ JABRO BOYS RANGERS RETURN 1 ESSEX BOYS 1 ABSOLUTE REAMSTERS ABSOLUTE RANKSTERS MICK McCARTHY'S MISFITS BURSNELL'S BULLETS HOT CHIPS DONKEY LASHERS

Weekly Total Current Team Points Points Position Name 34 31 39 55 58 36 44 39 41 25 35 34 39 59 54 58 42 44 51 22 35 39 41 30 39 26

928 927 927 927 927 926 924 923 919 917 913 911 906 906 902 902 901 901 901 889 885 870 868 863 860 855

79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103

AINT GOT A KALOU STEVIE G LUCKY 11 BRAMBLEBOYZ123 BEADLES 1 EE BAH GUM AMS VXR GJ RANGERS RETURN 2 BEST SELECTION HOLIDAY MONEY DIBBS ELEVEN LLL BELLES FERGIES FINEST DO IT THEE SEN LAD M.O.T LLL ACCIES JOHNNYS SHOPPERS 11 ESSEX'S FINEST COINSPINNERTRONS AK BABES UPHILL SKIERS TOWER POWER SEE THE AT' TOP 2 THE TOP LAC DE GURSON WARWICKS ELEVEN

B 2 B

Manager Name

Weekly Total Points Points

Stuart Heyden Shoppers Luck Andy Bowler Peter Hemmings Simon Shaw Roger Jarrett Ashley Temple John Jennings Darrell Webb Tracey Dibben Amelia Stanhope Kevin Temple Simon Shaw Bill Knowles John Hood John Mitchell Dave Clarke Coopertron Andy Water Bill Knowles Tony O'Brien Simon Shaw Reece Newman Bill Knowles Warwick Tunnicliffe

19 36 37 29 32 28 26 38 38 41 19 22 28 34 19 30 25 27 19 40 38 14 32 35 17

853 853 853 852 830 816 814 805 802 802 788 782 775 775 772 772 771 756 746 738 721 689 665 662 627

QUARTER FINALS; 1st Leg - Feb 17th to Feb 23rd Team Name

KEEDAYS FINEST

Manager Name

Aggregate over both legs

Team Name

Manager Name

Team Name

Peter Holmes

35

29

JJ'S SHOPPERS 11

JJ Lucky

BIG PRIZE WINNERS

Terry Farr

40

31

HOLTY'S HOTSPOTS

Tony Holt

SHOWBOAT ALLSTARS

JACKSONS SUPER BLUES

Phillip Nelson

54

48

SOUTH OF THE QUEENS

JACKSONS JACKPOT XI

Gareth Cammack

41

58

KEEPLAYERS

AMG FIRST 11

David Lees Peter Holmes

THE REAL DEAL SCUM ON THE RUN

Manager Name

Aggregate over both legs

Team Name

Manager Name

Harry Leaveme

41

40

UPHILL SKIERS

Bill Knowles

Ray Harris

58

34

M.O.T

Bill Knowles

Dave Columbine

48

38

HOLIDAY MONEY

Nathan Holmes

36

36

PARAGON ACADEMICALS

Darrell Webb Nick Hardy

Coinslot FEBRUARY 28 - MARCH 6, 2014

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Coinslot February 28 - March 6, 2014

Comment The egg timer is ticking Adding more value for money to customers is going to be vital if operators of all kinds are to gain precious ground over Easter and the summer season.

alex lee comment o, the shops (and petrol stations) are full of Cadbury’s Creme Eggs. This can only mean two things: 1) We’re a country with more morbidly obese people that the NHS can cope with,2) It’s coming up to Easter.That religious festival where Jesus and his pals ate loads of eggs in order to stop Satan, in the form of a big, pink bunny, from taking over the world. Or something.

I digress.The Easter Bank Holiday weekend, while not being the ultimate make or break trading period, is of vital importance to coastal operators up and down the UK and, to be fair, operators of all kinds looking to capitalise on the fact that a lot of people have a muchdeserved break at this time of year and will be looking to spend their hard-earned.

It’s not that long (three years ago in fact) since Coinslot ran the headline:“Easter brings sun but not spend”.The sentiment was, in other words, that UK amusement arcades and FECs were packed full of holidaymakers, but they weren’t shoving as many coins into the machines as we all would have liked.

Fast-forward approximately three years and there seems to be a little more confidence in the market, for a host reasons, not least because the UK economy seems to be finally slightly stronger than the elastic band that’s currently holding my laptop together.

A major concern for all operators now, as we bid farewell to February 2014, is how best to prise that ‘more confident’ cash out of the ‘more affluent’ families visiting their premises with a view to being entertained and - inevitably - leaving with some sort of memento of their visit.

While a number of operators are having to concentrate on rebuilding after the floods, and how best to reinvent their battered premises,the majority can take a look at areas of their business where they can possibly add (even more) value.While the Christmas sales and, closer to home, the EAG, pointed towards renewed customer confidence, value for money will be high on the demand list by arcade-goers this Easter and beyond. Can the industry respond positively to that challenge?

I believe it can.

If the Easter holidays prove to be storm-free,it’s highly likely that there’ll be plenty of visitors piling into our seaside towns.The industry must respond to this by somehow - adding even further value to all its customers.

S

“ ”

“

letter to the editor

EAG should embrace sy SIR, By all conventional measures, EAG 2014 will be deemed to have been a success. When quoted in Coinslot, Martin Burlin stated “the EAG and the industry are changing insamuch as we’re all looking at more leisure-based products such as soft play and vending for example.” Many seaside arcade owners had a good summer season in 2013 and came to EAG with money to spend, so enthusiasm was high and trade was brisk. This is fantastic news for the show, and the wider coin-op/amusement sector, but has little to do with those of us who supply ‘adult’ products to the (struggling) pub sector. My view is that this differentiation should be further enforced and

that the strategic positioning of EAG should become a focused marketing effort in the lead up to the 2015 event.

EAG has evolved into what Martin calls a “leisure-based” event. This is not a bad thing.

The organisers should grasp this opportunity and focus on the arcade/FEC/seaside sectors and entertainment/novelty products for the younger audience and position and theme the event in that direction. ‘Novelty’ is the fastest growing part of this market and going down that route would emphasise the differentiation between the products at EAG and at ICE. This would encourage a significant target group of visitors, which complement each other, to attend both.

All apps are evil - or are they? alex lee

Professor Mark Gr gamblers in later lif gaming circles.

media watch

rise of online computer on social media sites Tcouldhegames lead to a surge in child-

hood gambling problems, Mark Griffiths has warned, according to iol.co.za.

They are introducing teenagers to the excitement and rewards of gambling even when they do not involve playing for money. Many social media sites offer chances to play online poker with virtual money. Cash gambling sites also offer free-play introductory games and because no real money is involved there are no age restrictions.

The problem has been highlighted by Mark Griffiths, director of the International Gaming Research Unit at Nottingham Trent University.

Professor Griffiths wants to see gambling and gaming covered in the school timetable.

Such lessons could explore the fact that there must always be more losers than winners.

He told the Times Educational Supplement: “One of the biggest predictors of whether people become gamblers is the playing of gambling-type games on free-play sites. When you start winning, you start thinking that if I was playing with real money, I could be doing quite well. Children who play those free games are more likely to gamble and more likely to develop problem gambling behaviours. These are gateway activities that can lead people down the gambling road.”

Griffiths insists there is a significant overlap between gambling and seemingly innocuous online games. Many allow players to customise their avatars by spending money on virtual accessories or extra clothing.

“It’s a psychological masterstroke that people pay money to buy virtual items. The next step is for gambling firms to say, ‘Maybe you could win back some of the money you’re

spending’,” Griffiths said.

Candy Crush Saga gives players the option of paying money to access higher levels.

It has been downloaded more than 500 million times.

Griffiths said: “It’s a bit like the old drug-dealing analogy of giving a bit for free and hooking them in. Games like Candy Crush have a moreishness quality, a bit like chocolate. You say you’ll just have one chunk and you end up having the whole lot. So you say, ‘I’ll just play for 15 minutes’ and you end up still there four or five hours later.”

Writing for the Education and Health journal, Griffiths cites a 2011 study of more than 2,700 British secondary school students, which found that 15 per cent had played free gambling games during the week before the survey. One in 10 said they had played free games on Facebook.

“Although players have to be

2357-p30-31-Comment_Coinslot NEW 25/02/2014 15:10 Page 2

Coinslot February 28 - March 6, 2014

“Worryingly, those who begin their gambling careers earlier in life are more likely to be problem gamblers in adulthood.”

8

SPOKESMAN, GAMBLE AWARE

ace synergistic opportunities There are a number of reasons why BACTA and other ‘traditional’ interested parties will continue to oppose the notion of moving dates to coincide with ICE, in a neighbouring hall. My view is that these reasons are largely political, designed to protect the interests of a chosen few rather than the commercial interests of the visitors and exhibitors. Every new casino project in the world is a multidisciplined ‘resort’ development that will include arcades and facilities aimed at younger users. However, it is impractical for delegates from the Far East, Latin America and Middle East to visit two London shows a fortnight apart. EAG exhibitors therefore lose the synergistic opportunity to sell to that wider

international ‘resort’ audience a huge wasted opportunity. It is no coincidence that a number of prominent non-gaming product developers/suppliers exhibited at ICE. From a visitor perspective, not putting the two shows side-byside is nonsense. Next month I am going to Las Vegas on business for our parent company, AMI Entertainment. I will attend the Amusement Expo. It is no coincidence that this show is held in the same venue and at the same time as the annual Nightclub & Bar Show - the two events complement one another. AMI exhibits at both.

The amusement sector ‘belongs to’ EAG. Everyone involved should be proud of that and positive about it. But in terms of

single site gaming, there is no doubt that ICE is now where it is at. I was there for three days and every major pub retailer in the UK was represented and each company sent a bunch of people who all stayed for more than one day. It would be brilliant if EAG could cast off its ‘political’ baggage and make a conscious decision to address the issues of targeting and focus as it prepares for 2015. It is time that the show ‘refreshed’ itself. The opportunity to co-operate with such a closely related sector is staring everybody in the face.

Complimentary differentiation is the way forwards. The EAG has a fantastic opportunity to position itself perfectly and prosper as a ‘unique’ event.

Nick Hardy, Games Warehouse

y?

fessor Mark Griffiths reckons kids playing Candy Crush are more likely to become mblers in later life, while praise comes for the power of apps and social media in ming circles.

aged 18 years to play Bingo Friendzy, research has shown that adolescents regularly bypass the minimum age limits to have a Facebook profile simply by giving false information and/or with the help of their parents,” he said.

King, which makes Candy Crush Saga, told the Times Educational Supplement that its games were targeted at women between the ages of 35 and 50, although the age range of players was widening. It added that it was possible to win the game without paying any money.

Meanwhile, online technologies and social media not only provide an opportunity to reach out to players, but to engage them in the process of game design itself, according to Intergame’s Simon Liddle.

In recent years, the widespread proliferation of broadband technology and, even more recently, the develop-

ment of mobile internetenabled devices, has begun to shape both consumer behaviour and expectations.

This, in turn, has begun to shape expectations of the pay-to-play amusements sector - an industry that has often been accused of being behind the curve. Yet, increasingly the discussion among game designers and operators often centres on how best to employ these new technologies and - crucially how best to capture this emerging tech-savvy audience.

The migration of mobile apps to the pay-to-play amusement space, for example, has been well documented in these pages. Some argue that this is a logical progression; offering contemporary consumer experiences in a pay-to-play amusement environment.

Others suggest, however,

that this may miss the point.

The popularity of individual apps is, by nature, fleeting how does that sit within the bricks and mortar leisure business? Mobile and tablet apps are only one element within this broad subject area.

There is the internet as an enabling technology integrated within equipment design and then there is the internet as a means for communication, a way to enhance and extend the entertainment experience beyond the initial play session. Each is shaping the way the industry essentially thinks about what it does and the way that it does it.

31

TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk

Sea change ahead for online gambling operators Harris Hagan, the law firm dedicated exclusively to the provision of legal services to the gambling and leisure industry, has issued an update regarding the new regime for online gambling in the UK.

julian harris politics ll remote gambling operators transacting with and/or advertisA ing to British consumers will soon be required to hold a licence from the UK Gambling Commission.This change will be effected by the draft Gambling (Licensing and Advertising) Bill.The Bill has been approved by the House of Commons and is now awaiting the report stage in the House of Lords, which is scheduled for 4 March 2014.There must then be a third reading in the Lords before the Bill can receive RoyalAssent - also likely to be in March.

Once the Bill has received Royal Assent, it is expected that the Commission will begin accepting applications two months later. The Commission will operate a one month application window during which operators with an existing permission to advertise in the UK (those in white listed and EEA jurisdictions) will be invited to submit applications for an operating licence. Following this there will be a one week “dead period”to enable the Commission to process last minute applications before the new law goes live.

The Commission has indicated that a go live date in early July is most likely.The Commission is striving to regulate those operating in the UK as soon as possible with the minimum disruption. Provided an operator submits its application within the one month application window, it will be given transitional rights and permitted to continue targeting the UK without interruption pending a full determination of its application.

A new set of application forms and a new application procedure will be introduced in advance of the application window. For operators who do not qualify for transitional rights, the Commission will accept applications before the commencement of the application window. If their full application has not been granted by the go live date, these operators will lose their existing permission to transact with customers in Great

Britain. Currently, operators based outside the EEA and white listed jurisdictions cannot advertise in the UK,but can transact with British customers.

Any applications granted before the go live date would be subject to a condition that the licence could not be used until the go live date, as until that date it will be a requirement for licensees to locate at least one piece of key equipment in Great Britain.

The Commission is considering accepting early applications from operators who are entitled to transitional rights. It may accept early applications from large operators due to the volume of paperwork that will need to be processed. Such applications will not trigger transitional rights, but we understand that the Commission will work with operators to reach a solution in the event their application has not been determined by the end of the application window.

The Commission proposes to make it a licence condition for operators that they ensure all their suppliers of gambling software also hold a UK licence. Software suppliers who do not themselves provide facilities for gambling do not have transitional rights. However, this licence condition is expected to be brought in after the new law goes live, therefore it will not be necessary for operators to ensure their software suppliers hold a UK licence before the go live date.

Remote gambling duty for transactions with UK customers is due to come into force on 1 December 2014, so there will be a few months where overseas operators are licensed in the UK but not subject to UK duty,as long as they do not locate any remote gambling equipment in Great Britain during this period. A draft law setting out the new tax requirement is due to be laid before Parliament at the next Budget, on 19 March 2014.

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Coinslot February 28 - March 6, 2014

8

Newsweek RAAPA EXPO EVENTS REVEALED ussia’s annual Amusement Rides and Entertainment Equipment show (RAAPA Expo) has unveiled the programme of events for its 2014 edition. It begins on March 10, two days before the exhibition opens its doors, with a business training course drawn from the years of creating best practice at family entertainment centres in Russia and the US. It will break down, in detail, the seven most important questions asked of FEC operators, including how to keep customers on site, what influences a customer’s average spend and why some customers don’t come back for repeat business. March 11 sees a day of seminars aimed at amusement park operators, with talks on subjects including safety for amusement park visitors by Larry Chikola, vice president and

R

TO COMMENT ON ANY ARTICLE

Email: jw@sjc.co.uk

New 3 day Enada Spring draws near here are just under three weeks to go until the first threeday edition of Italy’s Enada Spring international amusement and gaming show.

Organised by SAPAR, the Italian Association of coinop entertainment machines, it will attract over 400 exhibitors to Rimini’s Expo including licensees and trade mem- exhibitors Centre on March 19-21.

According to the organis- bers have ensured their“full Alberici, Garlando, Gtech, ers of the event, gaming participation”, with key Merkur Gaming and VNE.

T

chief corporate engineer of US theme park operator Six Flags. The international Golden Pony Awards, celebrating the best amusement park and FEC operators, as well as to amusement rides manufacturers, will take place on March 12. The following morning will see the inaugural RAAPA business

breakfast, billed as an event for heads of companies, managers and business consultants to congregate and discuss key aspects of FEC operation, as well as analyse typical mistakes and successful experiences.

Organised by the Russian Association of Amusement Parks and Attractions,

The decision to slim Enada Spring down from a four-day event was taken to align it with the coin-op industry’s other international expos and to further improve visitor quality.

It will also host a showcase from which SAPAR will launch its action aimed at combating illicit underground gaming and the prevention of compulsive gaming.

RAAPA 2014 will host more than 200 exhibitors to Moscow’s All Russia Exhibition Centre (VVTs).

Taking place on March 12-14, it brings together manufacturers from around 80 countries, including renowned names such as Qubica AMF, Sega Amusements Europe and Zamperla.

BBPA BACKS ENGLISH TOURISM WEEK he BBPA says brewers and pubs should get involved in English Tourism Week 2014; a week-long celebration of events from March 29 to April 6, 2014. ETW showcases the quality and vibrancy of visitor experiences in England - a great opportunity to showcase British pubs, which are right at the heart of the UK’s tourism offer, according to the BBPA. Brigid Simmonds, BBPA CEO, commented: “Beer and pubs are vital to tourism in the UK. Pubs are a beacon of hospitality, and English Tourism Week provides a real opportunity to remind the public and our parliamentarians of the vital role they play, both to our economy, and in providing careers and opportunities. I hope brewers and pubs will get behind it.”

T

Calendar INTERNATIONAL EVENTS MARCH 2014 1-3 CIAE Guangzhou Expo 2014 China Import and Export Fair Guangzhou China www.chinaamusement.net

4-5 Irish Gaming Show Moran Red Cow Conference Centre Dublin Ireland www.purcellassociates.net

4-6 Vending Expo Kiev International Exhibition Centre Ukraine www.vendingexpo.kiev.ua

12-14 RAAPA Expo 2014VVTs, Moscow Russia www.raapa.ru 19-21 ENADA Spring 2014 Rimini Fiera, Rimini Italy www.enadaprimavera.it

25-27 2014 Amusement Expo Las Vegas Convention Center Las Vegas US www.amusementexpo.org 25-27 FER-Interazar 2014 Feria de Madrid, Madrid Spain www.ferinterazar.com

26-28 China Attractions Expo 2014 China National Convention Centre Beijing China www.caapa.org

EDITORIAL Editor: Alex Lee Email: al@sjc.co.uk Tel: 01204 396 397 Assistant Editor: James Walker Email: jw@sjc.co.uk Tel: 01204 396 397 Managing Editor: Ken Scott Email: ks@sjc.co.uk Tel: 01273 699 900 ADVERTISING SALES Kathryn Norris Email: knorris@gbmedia.eu Tel: 01204 396 397 Fax: 01204 392 748 SUBSCRIPTIONS Sarah Haworth Tel: 01204 396 397 DIGITAL VERSION Marc Lawton Email: mlawton@gbmedia.eu Tel: 01204 396 397 PRODUCTION Designer: Gina Lloyd Email: gl@sjc.co.uk Ad Production & Pre-Press: Dave Roderick Email: gdk@sjc.co.uk PUBLISHER Director: John Sullivan GB Media Corporation Ltd, Bolton Technology Exchange, 33 Queensbrook, Bolton, BL1 4AY

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