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August 16 – August 22, 2013 • No. 2329 • www.coinslot.co.uk


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Industry news Seaside amusements Bowling alleys report Latest machine charts B2B Listings For sale, wanted + opps Comment and opinion Newsweek & Diary

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COMMENT

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The industry needs to be invited to the ball ... 23

Felixstowe Pier: Facing a ne P

lans have been approved for a modernised pier in Felixstowe to be opened in approximately 2015, although designer Haydn Evans said the new-look pier could be open by as early as Easter 2014. Completed in 1905, Felixstowe Pier was once one of the longest piers in the country with its own train running to the end. It was the stopping point for the ‘Belle’ paddle steamers which operated between

EAG team predicts upbeat start to 2014 EXHIBITIONS

chairman Marin Burlin explained:“Now in its fifth year, EAG International has become an established feature of the amusement and leisure industry calendar. It’s interesting to note that despite being launched during a period of recession,the show has continued to grow. Many of our exhibitors and industry colleagues are cautiously alluding to ‘green shoots’of recovery and we are absolutely committed to delivering the best possible start to 2014.” He added:“To date,stand bookings are ahead of last year, with 75 per cent of the show’s available floor space already sold. In addition, we’ll be supporting exhibitors with our largest ever AG International, slated for international media campaign January 2014, is already involving a number of new publiwhirring into action, five months cations, both terrestrial and digiahead of its start date.The show’s tal. The new BALPPA team are

EAG International’s organisers have indicated that the show’s 2014 edition, taking place January 21-23, is set to be the best ever. With a smart new look, increased stand bookings and added input from BALPPA, organisers are determined to give exhibiting and visiting leisure professionals the best possible start to the new year.

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INDUSTRY

ESSENTIAL GUIDE

Leo’s multi-entertainment approach roars with success

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Bowled over

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August 16 - August 22, 2013 • No. 2329 • www.coinslot.co.uk REGENERATION

ing a new make-over London and Great Yarmouth. The majority of Felixstowe Pier was purposely demolished in 1949 during the Second World War to prevent it being used as an easy landing point for enemy troops. Although never fully rebuilt, today the pier is home to a large amusement arcade with a gaming centre, children’s rides and food kiosks, as well as the Boardwalk Cafe.

also working closely with us under the leadership of Paul Kelly, reflecting the show’s increasing appeal to attractions operators.” EAG International organisers have confirmed that the show is also set to benefit from a website make-over and enhanced social media presence following its successful introduction in support of this year’s show. Regular visitors will notice an increase in activity at the ExCel venue which will be much busier than in previous years. Swan Events’ Karen Cooke explained: “Next year we won’t have the whole of ExCel to ourselves so visitors will be able to experience a greater choice of food and beverage outlets plus other facilities. We urge exhibitors and visitors to reserve their hotel accommodation early so that their prefer-

ences can be met. EAG International’s accommodation partner, Event Express, gives an excellent service and may be contacted via the show’s website.” EAG International has always prided itself on being a show which exists purely for the benefit of trade exhibitors and visitors. Burlin concluded:“EAG International provides a great opportunity for amusement and leisure professionals to view the latest products and technology as well as to network both informally and in a more structured way at events surrounding the show. EAG has a life of its own, with all stakeholders having input and the opportunity to contribute to its shape. It’s a dynamic show put on by industry professionals exclusively for the benefit of industry professionals and that’s why it’s unique.”

Tourism chiefs are drawing up a £2m-plus project to help visitors make the most of Felixstowe’s many amusement attractions all year round.

Felixstowe looks to benefit from £2m redevelopment ast coast coin-op stronghold Felixstowe could be set to benefit from a £2m regeneration scheme from the government’s £27m Coastal Communities fund. The scheme is focussed on the coastal resort’s Landguard peninsula, but aims to connect it with the town and seafront. The town, which enjoyed an estimated 20,000 footfall uplift during its carnival last week, already boasts many established arcade and FEC operations, such as Felixstowe Pier Amusements, Ocean Boulevard, Family Amusements and Manning’s Amusements, all of which would benefit from the increased visitor numbers that the investment would bring. It is understood that while there will be some infrastructure improvements, transport and access will be the main focus,linking up the harbour ferry with bus routes and cycle paths. The project is being co-ordinated by the Felixstowe Futures project and the Landguard Partnership, aiming to tap in to the £27m national Coastal Communities Fund. The CCF aims to provide cash to seaside towns to help create jobs and boost their economies. Money for the fund comes from the Crown Estate’s marine assets which is 15 per cent bigger this year thanks to its growing revenue. The project at Felixstowe will cost more than £2m and a request of £1,689,870 has been made to the CCF. A spokesman for Felixstowe Futures told local press:“The project is centred mainly around the Landguard peninsula, but with

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connections to the town and seafront. The project seeks to address the problem of seasonality by creating new patterns of demand for tourism and establishing unique selling points. Shortlisted projects will be invited to stage two. Bids will then have to be worked up in detail for submission in October with awards being announced in January 2014.” The team is currently finalising its ideas ahead of a formal bid.Apparently, the main aim is to link Landguard - which has an array of attractions, including Landguard Fort, Felixstowe Museum, nature reserve, visitor centre, port viewing area and bird observatory - and the main seafront. Although Landguard’s visitor numbers are around 500,000 a year, tourism chiefs believe this could grow substantially if people

knew more about the peninsula and did not see it as being out on a limb.The new visitor centre and cafe have already boosted tourism levels. A spokesman from Felixstowe Futures explained: “The main issue since it opened has been a shortage of car parking spaces on busy weekends. Suffolk County Council is looking to provide a bus shelter to encourage more use of public transport. The fort and museum have seen an increase in visitor numbers which may be attributable to having the new visitor centre and café and proper toilets at Landguard.” The idea of the CCF bid will be to create a “high-quality, mixed-use leisure, recreation and cultural development along the seafront by linking up a ‘string of pearls’”, of which the town’s coin-op offer will be an integral part.


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Coinslot August 16 - August 22, 2013

Industry

TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk

Games Warehouse tests new National Skill Challenge

Great Yarmouth fire causes power cut

SWP

ARCADES

Operators across the UK are currently site testing the latest SWP innovation from Games Warehouse, a multi-player, multi-site initiative entitled National Skill Challenge that does not require Paragon terminals to be online.

arge parts of Great Yarmouth’s Marine LParade, which is home to

ames Warehouse is hoping its new National Skill Challenge will reignite the fortunes of SWP terminals up and down the country.The key to this concept is its two-stage format. Using the TriTowers game format,the most successful competitive‘tournament’game of all time, the player is first presented with a local (inhouse) progressive cash pot with an instant cash payout.This element of the game became nationally available with the release of the v6.2 software and is effectively a progressive SWP, itself a unique idea. National Skill Challenge moves this concept onto another level, with the introduction of a second (and separate) target score that runs alongside the local progressive SWP. In this case,on achieving the target score the player is issued

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with a unique code, displayed on the Paragon screen.The player texts this unique code to Games Warehouse to enter a National Prize Draw to win a major prize. There is much excitement within Games Warehouse about this new idea, which importantly utilises established legislation to develop and expand ‘tournament’ functionality. Marketing director Nick Hardy explained: “Skill competitions allow winners to be entered into a random prize draw, provided that sufficient skill has been demonstrated to reduce the number of initial entrants. The most common example of this is the Prize Crossword in a newspaper, where a single winner is drawn from multiple correct entries. To quote directly, ‘Prize Competitions and Free Draws are

free from control under the Gambling Act 2005.’There is no ambiguity in this statement from the Gambling Commission and our National Skill Challenge is quite clearly a prize competition with a free draw.” All codes issued to players are easily verifiable and cannot be duplicated and no terminal connectivity is required to operate the National Skill Challenge function.And of course the beauty of the concept, according to Hardy, is the interaction with smartphones. “Some operators view mobile technology as a threat to their traditional coin-op business, but it is here to stay and the only way forward is to turn these new technologies into assets that enhance the experience for a new generation of pub and bar customers.” The current National

Skill Challenge trial covers the Top 50 Paragon terminals in the country that are not in managed pub sites. Hardy continued:“Firstly, it has long been accepted that the competitive tournament-style genre generally performs more strongly in the community, club and free house environments. Of our Top 50 tournament sites, 40 of them are free trade pubs or clubs with an entrepreneurial owner/operator behind the bar. Secondly, we absolutely believe that without aggressive on-site promotion, all future machine initiatives within single sites will struggle due to lack of awareness. Point-of-Sale was a nonnegotiable prerequisite for this trial, so we naturally excluded managed houses.” The theory is showing signs of gathering some

momentum.“There are 10 machines where National Skill Challenge has attracted no play at all,” admitted Hardy,“but I’d like to bet that these are sites where the landlord or the operator hasn’t bothered to put out the posters or beer mats and none of the customers are any the wiser! On a far more positive note,on over half of the Paragons in the trial, National Skill Challenge is a top three performing game in terms of takings. And on one-third of sites, it is the number one game by some distance. But the reality is that it is new, and we need to watch it closely.And our partners - operators and retailers - need to get on board with the idea of investing in aggressive marketing because without it, every single new idea is likely to pass players by, largely unnoticed.”

It’s Better Down the Pub campaign starts in earnest PROMOTIONS

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oint of sale material for the It’s Better Down the Pub campaign, which has a budget of around £150,000, is to be sent to pubs owned by Punch, Enterprise, Admiral, Star Pubs & Bars, Fuller’s and Everards. It will also be advertised on hoardings at cricket and rugby matches being shown live on Sky. A student competition for the campaign will be launched at universities

nationwide in September. It will sponsor the Good Beer Guide and will have a presence at next week’s Great British Beer Festival. Gamestec, one of the biggest operators in the

sector, will have an important role to play in the campaign. The company will provide full support for point of sale material as well as running a dedicated video attract message on

its iPub terminals nationally. The firm’s Chris Butler added: “Gamestec’s unrivalled expertise in the pub sector will be vital in ensuring that the kernel of the campaign message is delivered swiftly and effectively to where it matters the hearts and minds of our customers.” A second competition is being launched, linked to the Campaign for Real Ale/Pubaid, which will focus on raising money for good

causes in pubs. Daily prizes will be given out and weekly, main prize will remain iPad, digital cameras and camcorders. Furthermore, companies have agreed to promote the campaign on Facebook, Twitter, websites and customer databases. They have also contributed employees to the small steering group that includes the BII, Britvic, CAMRA, Christies, Fuller’s, Gamestec, Heineken, Matthew Clark and Venners.

several arcades including The Gold Rush,The Mint and Magic City,lost power on August 11, following a fire at an electrical sub-station. The Hippodrome Circus was forced to cancel shows and traffic lights went out. More than 1,200 customers were initially affected but engineers worked through the night and used generators to restore power to all the properties by 2.15am on August 12.At 8.40am,however, one of the generators failed, leaving some customers without power again. A spokesman for UK Power Networks said:“We would like to sincerely apologise to all our customers in this area who have been affected. We know how difficult and frustrating it can be to be without power and would like to reassure our customers that we have worked as quickly as we can to restore their electricity supplies to normal.” Fire crews from Yarmouth, Gorleston and a water carrier from Hethersett were called to the sub station in the town’s Devonshire Road after reports of an explosion resulting in a fire. The blaze caused power problems along the Golden Mile on one of the busiest days of the summer season.


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Project launches secure way of managing payouts

Southampton bingo venue evacuated

BINGO TICKET SOLUTIONS

Project Coin has announced the launch of Tickit, a product innovation which is being heralded as an efficient and secure way for operators to manage payouts.

nown better for its content-driven innovations, Project Coin has come up with a ticketing solution to help operators more effectively manage cashflow.Taking its inspiration from the way jackpots are paid in Las Vegas,Tickit helps both players and operators in equal measure by transforming the way that prizes are paid out and in the process enhancing security. Tickit addresses a major negative for players by removing the need to pay larger jackpots in coins. Instead, the player simply

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presents his/her Tickit to an attendant who scans the barcode. If the Tickit is valid, a message appears on the screen and the player is paid, but if the Tickit has been redeemed before or is not authentic, a message is shown on the screen advising staff accordingly.While the optimum payout level recommended by Project is £50,operators have the flexibility to set their own cash threshold, even making games Tickit payout only if necessary. Expanding on the features and benefits, Project managing directorTony Boulton

machines to the back office, making it quick and straightforward to install. The wireless network also allows operators to move machines without the need to run new cables. All redeemed and unredeemedTickit data is stored on the redemption unit which can be viewed at any time. In the event of the redemption unit failing, data is backed up to a central computer and automatically restored. Tickit is available as an add-on kit to Project’s TS 22 cabinet or supplied complete and ready to go.

moke forced the evacuation of a SSouthampton bingo hall last week. Players had to leave the Gala Bingo venue in Lordshill after smoke was spotted coming through a vent. Firefighters from Eastleigh and St Mary’s were called to the scene, according to local press reports. Customers were outside for around 40 minutes before they were allowed back in again.

Here Come The Games!

RESORTS

perators in popular seaside arcade destiO nation Bognor Regis received a boost recently when it was announced that further free car parking spaces in the town could be on the way soon. The town’s Hothamton car park could soon offer up to two hours of free parking per day. The disc parking system, which currently applies to the Fitzleet and Lyon Street car parks as part of a trial, could be expanded. A recent study conducted as part of the Bognor Regis Parking Review highlighted a range of options and alternatives to improve car parking. Arun District Council’s leader, Gillian Brown said: “I am very impressed with the report, which gives a comprehensive insight into the parking issues in Bognor and highlights a wide range of options that could make significant improvements to parking around the town. We must now properly consider all of these options before determining which are suitable, sustainable and

said:“With hoppers carrying up to £1,000 in cash they are a prime target for thieves. But because Tickit reduces the need for a large hopper float it also reduces the threat of fraud. Fewer hopper refills also means less administration and more machine uptime. Audits are conducted via an ELO touchscreen redemption unit which can be located in the cash desk or another suitable position in the location, thereby ensuring that Tickit is both safe and secure.” Tickit uses a wireless network to connect the

Golden Dragon

Step in the right direction for Bognor Regis affordable. I am particularly keen to introduce free two-hour parking using the disc system at the Hothamton car park, which has proved to be very successful in the other two car parks.” The report provides a comprehensive review of current parking facilities and sets out a range of options, including the net

change in the number of car parking spaces each could provide. The report also includes options for better signage to encourage the use of car parks and outlines proposals to make parking in Bognor a more pleasant and safe experience through a variety of refurbishments and improvements.

Volatility

1 - 2 - 3 - 4

Features

1 - 2 - 3 - 4 - 5

Reel Symbols

1 - 2 - 3 - 4 - 5 - 6 - 7 - 8

Design Brief

Classic - Themed - Licensed

Category

New Concept - Established Concept

Progressive

Yes - No

Pots

1 - 2 - 3

Description

A new concept offering a simple base game with traditional Jack, Queen King and Ace symbols and three progressive pots. Add to your Jackpot King or new TS 22 cabinet.

(1 = soft)


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Coinslot August 16 - August 22, 2013

INDUSTRY AMUSEMENTS LEISURE

Industry

B2B COMMENT NEWSWEEK REPORT The essential guide to one of the industry’s most social and popular sectors bowling alleys. 11

Folkestone seafront development given green light REGENERATION

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once-thriving seaside strip in Kent that has been left desolate for a decade is to be brought back to life again, bringing a muchneeded boost to the economy. Those behind the ambitious plans for Folkestone seafront, which includes the

former Rotunda amusement park site, say Shepway District Council’s approval at a meeting on July 31 was critical in ensuring plans could move forward. Members granted outline planning permission, signalling the green light for the development. It will include 1,000

houses and leisure facilities, including a sea sports centre, restaurants, shops and bars, and public gardens. Sand dunes will also be created to act as sea defences. The development, designed by architect Sir Terry Farrell based on De Haan’s vision, will happen in stages, but is expected to

begin in 2015. Leader of Shepway council, David Monk,commented: “A regenerated seafront will bring so much to the town this application will create new homes, new jobs and new reasons to come and visit Folkestone, and this can only be positive for the local economy.”

Hottest weather approaches UK

Capsule machine enters Guinness Book of Records

CLIMATE VENDING

Having already been listed in the Malaysia Book of Records eight times, Berjaya Times Square Kuala Lumpur can now add a world record to its list of achievements.

n conjunction with its 10th anniversary celebrations this year, the Berjaya Times Square Kuala Lumpur shopping centre erected a giant working capsule vending machine on the ground floor near the main entrance. The machine is now officially the world’s largest. Initially dubbed “the world’s largest capsule vending machine”, the claim was made official when Guinness World Records (GWR) adjudicator Jack Brockbank flew in from London to inspect the machine in person. “This capsule vending

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machine is truly the first of its kind and without a doubt the largest in the world,”said Brockbank as he presented a Guinness World Record certificate to Berjaya Times Square executive director Koh Huey Min. With the assistance of architect Wong Chee Seng, Brockbank spent half an hour inspecting the giant capsule vending machine and the measuring tapes surrounding it. The machine easily surpassed the requirements, with a total height of 32ft and 3ins (9.8m), a total width of 15ft 5ins (4.7m) and a capsule container volume of 29.4 cubic yards

his year’s highest temperature - set last week at 94F T(34.2C) - could be beaten at the

(26.9 cubic metres). Koh praised the marketing team, which spent six months conceptualising, planning and executing the project.“The capsule vending machine was an iconic part of everyone’s childhood and we wanted to evoke that nostalgic feeling in all our shoppers,” he said. The giant capsule machine holds up to 125,000 plastic capsules

and is the main attraction for Berjaya Times Square’s Big Ten-rific Bash. Until September 28, shoppers who spend a minimum of RM50 in one receipt can redeem a token for the machine during two daily redemption sessions. Many prizes await shoppers, including 42ins LED televisions, Polaroid cameras, iPad minis, spa packages and theme park passes.

RLMS pair complete 100 mile ride for charity CHARITY

RLMS Sales’ Tony Glanville and Andy Hall have completed the 100 miles of the first Prudential Ride London-Surrey 100. lanville told Coinslot: “It was a shock when the alarm went off G at 4am to start the day but what a great experience starting off in the shadow of the Olympic Stadium and then cycling through the centre of London past iconic landmarks as Nelson’s Column and Big Ben on carless roads!”

The pair then headed out into Surrey to tackle the infamous Leith and Box hills. Once safely negotiated, the pair cycled back into London to finish on the Mall in front of Buckingham Palace, taking six hours and 32 minutes. Glanville concluded: “I’d like to say a huge ‘thank you’ to every-

one that supported us with all the kind words of encouragement and the generous donations which has helped us raise a magnificent £5,500 for Rays of Sunshine and those wonderful donations will make a significant difference to terminally and seriously ill children in the UK.”

end of this week when a new band of hot air from the continent arrives in Britain. The Met Office says the current weather pattern is very similar to the one that triggered last month’s ‘Spanish plume’, making the UK hotter than parts of Africa. James Madden, forecaster for Exacta Weather, said: “It is likely that we will see the development of some drier, brighter and much warmer weather, especially in southern and eastern parts of the country, where the highest recorded temperatures of the summer could be surpassed once again.”


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Industry

INDUSTRY AMUSEMENTS LEISURE B2B

History Pinball’s Full made at Heighway Throttle pre-launch event ahead on 10 August at pinball went the Fuel Bar, Puma Daventry Court Hotel, Northamptonevent shire, hosted by Martin Ayub PINBALL

of Pinball News.

COMMENT NEWSWEEK LEGISLATION Coin-op appears to be out of the loop in Europe’s anti-money laundering discussions. But why? 23

History was made at 1.30pm on 10 August when Heighway Pinball unveiled a playable version of its first game, Full Throttle, at the UK Pinball Party. Although still only a prototype, Heighway Pinball showed a playable version of

its game with an advanced ruleset - with LCD dashboard, graphics, animations, music, sound effects, voices and light shows. The firm also unveiled its brand new cabinet design and all-new translite/side decal art package.

The order books for Full Throttle are now officially open, and there was a special UK Pinball Party discount over the weekend to anybody placing orders for Standard Edition games or one of the 250 Limited Edition models.

Operator celebrates cross-sector success story

AWP takings stolen from fruit machine in Newquay

BINGO THEFT

By adding a children’s soft play centre to its most recent bingo operation, Leo Leisure has found that independent operators can straddle several entertainment sectors successfully. eo Leisure, an independent operator and family run business, which was founded almost 30 years ago, brought bingo back to Eastbourne in 2012 when they re-opened the Pevensey Road Bingo Club previously known as Seven Bingo which had closed in May 2011. The area on the ground floor with separate entrance has been developed as Leo’s Den - a soft play centre with children’s party rooms. Leo

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Leisure director Janice Brown told Coinslot: “The large ground floor area had to be utilised, assisting with the rent on the large building and soft play fits in well with our business profile, as we operate two other bingo clubs one in Eastleigh and another in Ryde on the Isle of Wight which has a three-screen cinema upstairs, recently converted to digital-projection.” The re-opening of the club and play den brought

employment to over 30 people, including re-employment for some of those previously employed by Seven Bingo.The directors and staff of Leo Leisure and Leo’s Den are very pleased with the success of the first year’s trading, and continue to promote both the bingo club and soft play centre. And it’s not just in bricks and mortar that the resurgent company has invested; Leo Leisure’s online bingo presence is soon to be revived, in

bingo games, the latest machine play from Wagerwork’s Games, Live Casino from Palatial’s own Palace Casino in Great Yarmouth. We can now offer the independent sector a product with the ability to keep their valuable land-based customers and add an unbeatable product to those same customers online and the fact the entire operation is Brown concluded:“This UK-based and licensed will lead to the existing gives a great sense of secubingo being joined with live rity to the operation.” partnership with www.thepalaces.com and www.bingobritain.com - Palatial Leisure’s online wing. Last month Palatial announced that it was launching its new version of the online site taking the Omega back office system which will give them state of the art technology to be able to integrate many more games and launch their own App.

‘large quantity’ of cash A was stolen from a fruit machine at Lewinnick Lodge in Pentire, Newquay, on Friday, July 26. The machine was forced open between 9.30am and 10.15am. Anyone with information is being asked to call police on 101 with quoting reference GN/13/1545.

MP’s complaints rejected by ASA ADVERTISING

The Advertising Standards Authority has rejected five complaints made by Shipley MP Philip Davies about advertisements run by the Campaign for Fairer Gambling. The ASA found no justification for upholding his complaints.

avies submitted the complaints on a personal basis but porD trayed his complaints to the media as being on behalf of the All Party Parliamentary Betting and Gaming Group, of which he is a co-chairman. The Campaign for Fairer Gambling advertised in Parliamentary magazine The House, the specialists title for politicians, calling for them to ‘Pull the Plug’ on FOBTs in betting shops. It recommended a reduction from the current £100 stake to a £2 maximum stake, in line with the maximum stake on other British high street gambling machines.The advertisement drew complaints from Mr Davies on five key points: that “FOBTs are the scourge of the high street”;“FOBTs with their addictive roulette content”; “FOBTs ... have since (the

Gambling Act) multiplied to such an extent that they are now known as 'the crack cocaine of gambling”; “Now is the time to take a stand on FOBTs and protect the thousands of families who fall foul of FOBT addiction each year”;“The reason so many new betting shops are opening on our high streets is to offer more FOBTs on which you can bet up to 100 nearly every 20 seconds. It is time to act to prevent exploitation of poorer communities during a time of recession” However, the ASA has determined that these claims were not misleading and that the Campaign provided relevant substantiation of the assertions in the advertisement. Derek Webb, who founded the Campaign for Fairer Gambling, said:“Mr Davies was able to get

media coverage attacking our Campaign by complaining to the ASA. Although his complaint should have been confidential he disclosed points in it to the media. Our House ad content has been vindicated by the ASA, whilst Mr Davies has run true to form and been exposed as acting in the interests of the bookmakers yet again.” He added:“Every time Mr Davies speaks about gambling in Parliament or in Committees, he speaks on behalf of the betting sector. He calls for lower taxes, less regulation and for more addictive FOBTs to be allowed, whilst he has enjoyed the generous hospitality of the bookmakers.” Webb concluded:“FOBTs, the most addictive form of gambling, were first allowed based on decep-

tions by the betting sector. It’s time for government to disregard the claims of the bookmakers and their allies and pay attention to our substantiated and not misleading Campaign claims. Government has the power to reduce the maximum stake on these addictive betting shop roulette machines to £2. It’s time to stop the FOBTs now.”


Rules and Scoring 1. Two points are awarded to any player who is in a teams starting eleven. 2. One point awarded to any player comes on as a substitute. 3. Any player who scores a goal receives five points (not including penalty shoot-outs). 4. Any player making a key contribution to the scoring of a goal receives three points. 5. Any player booked during a match will lose one point. 6. Any player sent off during a match will lose three points (This sanction will remain even if the referee’s decision is later rescinded on appeal). 7. Any player scoring an own goal will lose three points 8. Any player missing a penalty in either normal time or a penalty shootout loses two points. 9. Any goalkeeper or defender who plays a full 90 minutes and keeps a clean sheet will receive four points and two points if they only play a part match. 10. Any goalkeeper or defender get 0 points if their team concedes one goal (not including penalty shoot-outs). 11. Any goalkeeper or defender will lose a point for each goal conceded after the first goal their team concedes (not including penalty shoot-outs). 12. Any goalkeeper that saves a penalty will receive five points (including penalty shoot- outs). 13. Any player not playing for any reason scores no points for the games they miss. 14. After the closing date you may make up to a total of six transfers during the season, these will only be allowed during the two transfer windows of October and February. This will allow you to change your formation if required (only 4-4-2 or 4-4-3) but all teams must still be within the £50m budget 15. Up to three transfers are permitted in the October transfer window and the remainder during the February transfer window,– if the maximum three transfers are done in October you will only have three transfers to play with in February! 16. If a player moves to another Premiership side either on a permanent or a loan transfer, he will continue to score points. However, as far as Surreal Soccer is concerned, he will remain registered with the original club. 17. If a player retires or moves outside the Premiership he cannot score points in Surreal Soccer. 18. Only Premiership players can score points in the FA Cup. Points will be awarded as for Premiership matches. 19. In the FA Cup replays are counted as separate matches. 20. Total value of team must not exceed £50 million. 21. There is no restriction on the number of players you can select from each team. 22. Each team must have either a goalkeeper, 4 defenders, 3 midfielders and 3 forwards or goalkeeper, 4 defenders, 4 midfielders and 2 forwards. 23. A cup competition will be run and exact format will be announced once the number of entrants is confirmed – a separate prize will be given to the winner of the cup competition. 24. You may enter as many teams as you wish 25. In the event of a draw, prize money will be divided equally. 26. You must be over 18 years or over to play. 27. Entries and payment must be received by 1500 hrs 13th September 2013. 28. Scoring will be backdated to 17th August 2013. 29. The winner of the league will be paid £1000, second £200 and third £100. 30. In the event of a draw, prize money will be divided equally. 31. Team and Manager names should be no longer than 20 characters. 32. The decision of the publisher is final. No alternative prize will be offered and no correspondence will be entered into.

Put your management skills on the spot • £50m Spend • £1,000 Top Prize • Two Cup Competitions • Two Transfer Windows • ‘Early Bird’ Rates

Early bird rates for entries received by 30th August 2013 Two teams for £10, Three teams for £15, Five teams for £25 For entry forms and details of 2012/13 season player points contact Marc Lawton 01204 396397 mlawton@gbmedia.eu

CLOSING DATE – 13TH SEPTEMBER 2013

SCORING

1ST PRIZE £1,000

2ND PRIZE £200

3RD PRIZE £100

All Players

Defenders & Goalkeepers Only

Appearance (Full Match) 2 points Appearance (Part Match) 1 point Goal Scored 5 points Key Contribution to a Goal (An Assist) 3 points Own Goal -3 points Missed Penalty (including penalty shoot-outs) -2 points Sent Off -3 points Booked -1 point

Clean Sheet (Full Match) 4 points Clean Sheet (Part Match) 2 points Penalty Save (Goalkeepers Only – including penalty shoot outs) 5 Points Concede one goal in game (Penalty Shootouts not included) 0 Points Each additional Goal Conceded (Penalty Shoot-outs not included) -1 point

ENTRY FEE £10 • ENTRY FEE £10 • ENTRY FEE £10 • ENTRY FEE £10 • ENTRY FEE £10 •


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Coinslot August 16 - August 22, 2013

Amusements

TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk

Blackpool’s North Pier helps charity

Beach resorts will help Conwy succeed

Floral Pavilion and Bayside up for sale

Growth in attractions breaks

Piles of toys and domestic goods have been donated to Trinity Hospice thanks to Blackpool’s North Pier. The collection has been compiled over the past year by one of the pier’s owners, Sue Sedgwick. Since taking over the pier with her husband two years ago, the couple have been keen to support local charities and fundraising events.

Regeneration cash is one of the drivers to push forward the economy of Conwy in the coming years and tourism is vital to its economy. Plans to attract additional tourists include a £43m funding bid that could see Colwyn Bay’s non-tidal beach extended, the prom upgraded and more cash spent on the town centre.

The Floral Pavilion, one of Bridlington’s most famous landmarks for more than a century, is up for sale. The popular grade two listed seafront venue is on the market along with neighbouring Bayside Fun Park, which in recent years has been used for amusements and as the home of the Bridlington Eye.

York-based short break specialist, Superbreak, has announced recent impressive growth in bookings for its theme park and attraction breaks. Throughout July the travel company has seen a 40 per cent increase in online sales for attractions breaks compared to the same time last year.

New report calls for efforts to revive seaside towns SEASIDE REPORT

The Centre for Social Justice has warned that some British seaside towns are suffering from a social breakdown as holidaymakers choose to flock abroad, and has called for action to revive these once flourishing holiday destinations. n a report released last week, The Centre for Social Justice (CSJ) has warned that some coastal resorts have never recovered from decades of decline and that efforts to revive towns must be rekindled to prevent them being left behind. The CSJ examined problems in 20 neighbourhoods across the UK, of which seven are in coastal towns that once attracted millions of holiday-makers. The report found that Britain is

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spending almost £2bn a year on welfare payments to people of working age who live in once flourishing seaside towns, warning that some resorts are suffering severe social breakdown and calling for “far greater efforts to recapture the prosperity that was once the hallmark of the seaside resort.” The report, Turning the Tide, examines five of the UK’s seaside towns: Rhyl in North Wales, Margate, Clacton-on-Sea, Great Yarmouth and Blackpool. Christian

Guy,CSJ director,said:“Living standards in some of the UK’s best-known coastal towns have declined beyond recognition and locals are now bearing the brunt of severe levels of social breakdown. “We have found inspiring local people, services and charities working hard to turn things around, but they are struggling to do this alone. “Some of these areas have been left behind. We must ramp up efforts to revive

Britain’s coastal towns, not just for visitors but for the people who live there.” Talking about Margate, the report said that“the road to regeneration is long and there is no quick fix for the malaise of social and economic issues,”but also recognised the work being done by organisations like the Margate Task Force - which brings together 14 different agencies to tackle housing and regeneration - and praised the impact of the Turner Centre.

At the peak of Blackpool’s popularity in the 1950s, the resort was attracting 17m visitors a year, however, the report found the many seaside towns’economies were badly affected in the 1970s when the advent of cheap package holidays made foreign travel an option for millions more families.This led in turn to a depleted economy, low skills base and “dangerously high levels of family breakdown.” With less demand for hotels and guesthouses, a

large share of accommodation has been bought up by private landlords and converted into houses in multiple occupation - this has attracted people living on very low incomes and reliant on welfare.The CSJ recommends a number of measures,including improving skills in seaside towns and considering the devolution of greater powers to local levels so that they can invest in more proactive services and take greater control.

Clevedon seafront could become a World Heritage Site CONSERVATION

group of town councillors is putting together A an application to the United Nations Educational, Scientific and Cultural Organisation (UNESCO) that could see Clevedon’s seafront designated a World Heritage Site. The application has to be submitted to the govern-

ment’s Department of Media, Culture and Sport and will then be shortlisted to a tentative list for submission to UNESCO, which will make a final ruling on the designation. The stretch of seafront between Wellington Terrace and the Salthouse pub is already a conservation area and Clevedon has the only Grade I listed pier in the UK.

It is hoped that if the world heritage site status is agreed, it would unlock a number of new funding streams to help pay for improvement and events in the town. The bid for world heritage status is being led by town councillor and former Clevedon Civic Society president, Carole Wring, who said that the status

would encourage tourism and be of immense benefit to the local economy as well as the retail, hospitality and commercial sector. “This status would really put the town on the world map,” she commented. To secure UNESCO status, the area has to meet one of 10 criteria and Wring believes that Clevedon seafront meets five of these

criteria. Preparatory work on the documentation needed for the application has already started but will begin in earnest after the summer holidays. The proposal to apply for World Heritage status has already been presented to councillors on North Somerset Council's north area planning committee, who welcomed the move.


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Essential Guide to... Bowling Alleys Full on entertainment

New appointments for BTBA

One card fits all

A large factor in the development of bowling alleys in the UK was the development of many out-of-town entertainment complexes with restaurants and cinemas in the 80s and 90s. This helped open up tenpin bowling to a whole new leisure market.

The British Tenpin Bowling Association has unveiled its new executive council. Pat White continues as the association’s chairman and Ron Griffin as vice-chairman of the executive council. Terry Searle has been welcomed as director of sports development, Richard Beck as director of membership services and Dave Steiner as chair of the legal committee.

One of the key recent developments in the world bowling sector is the adoption of debit cardstyle systems, which allow visitors to not only pay for bowling, but also play coin-op games and other activities, as well purchase food and beverages.

KEYNOTE COMMENT Amusement and redemption machines remain an integral part of today’s bowling centre operations, writes Philip Millward, commercial director of Namco Operations Europe and chairman of the Tenpin Bowling Proprietors Association.

AUGUST 16 - AUGUST 22, 2013

Breathing new life into the UK’s bowling sector There is clear evidence of significant sales declines in the Tenpin Bowling sector between 2008 and 2011, with operators reporting up to a 20 per cent decline over that period of time.As a result there have been three main chains going through a CVA/administration process and a number of sites closing. However, there was a return to positive year on year sales in 2012 providing some much needed stability for the sector. Operators have used a range of strategies to counter the negative sales trends. For instance, many have raised their game in terms of their marketing and packaging offers; use of database marketing and social media; and providing customers much better value for money. They have also improved their food and beverage offers, for instance some operators such as ourselves have installed Costa Coffee. A number have added redemption ticket dispensers onto their bowling lanes and also dispensed with the requirement for customers to use bowling shoes. So there’s a range of initia-

Essential Guide to the Great British Pub Sector Next Week

tives that are designed to drive the business further forward. Amusement and redemption machines remain an integral and very important part of the tenpin bowling offer.There has been significant growth in both prize and redemption games over recent years, with a number of operators placing emphasis on development in that area.This is all part of adding value to the customers’ experience and encouraging repeat visits. For a long time now - more than 10 years the line of distinction between a family entertainment centre (FEC) and a bowling centre has become blurred.They both provide similar services, but the difference with a bowling operator is that they tend to be more focused on the bowling offer and are mainly inland, and therefore rely on destination customers. FECs, on the other hand focus primarily on games and other leisure activities and are primarily located in high footfall areas such as along the coast.”

ABOUT THE TBPA The British Tenpin Bowling Association was formed in 1961, in response to the rapid development of tenpin bowling in the UK. The group has grown considerably as an organisation and is now firmly established as the trade association for the tenpin bowling industry in Great Britain. The association’s aim is to represent the interests of its members whilst promoting tenpin bowling and raising its profile throughout the country. Current member companies operate 150 bowling centres with over 3,000 bowling lanes in the UK and through implementing our codes of practise aim to offer a high level of customer service and bowling experience. For details visit www.gotenpin.co.uk. Coinslot AUGUST 16 - AUGUST 22, 2013

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Essential Guide to ... Bowling Alleys Sector Overview SWOT ANALYSIS While coin-op entertainment may be an undercard attraction at bowling alleys and cineplexes, the power of siting equipment in areas of high footfall, and captive audiences, cannot be underestimated.

A 21st century sector for forward-thinking stakeholders ith an impressive array of special offers, promotions and high-tech guises, the UK ten pin bowling sector has reinvented itself as a high-octane, fast-paced pastime for all.The good news for the coin-op sector is that all types of amusement, novelty, soft gaming and video games dovetail perfectly with the sport. A number of different franchises, such as Bowlplex, Tenpin,AMF Bowling and Hollywood Bowl, have a growing number of ultra-modern facilities across the country,the vast majority of which have an accompanying amusement arcade on-site. The typical ancillary offer tends to consist of a decent cross-selection of coin-op entertainment such as pool, air hockey, driving games, simulators, shoot’emups and amusement pieces such as novelty machines and pushers. Methods of attracting - and keeping - customers include a continuous stream of special

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Coinslot AUGUST 16 - AUGUST 22, 2013

offers, often featuring food and ‘lane time’, TV screens showing live sport at the end of the lanes and activities such as ‘disco bowling’ where the location deploys ultraviolet lighting and dance music.And while it should come as no surprise in 2013, many of these franchises benefit from concerted online promotional campaigns, with money off vouchers and special advance deals. The all-inclusive nature of bowling should not be lost on distributors looking for a decent site to sell their wares to. Because of the all-inclusive family nature of these venues, and increasing efforts to cater for wheelchair users and other disabilities, the ‘level playing field’ of competition has widespread, fun, appeal and with party packages and special offers becoming the norm, families are kept on-site longer and therefore are more likely to dip into their pockets for some coin-op pleasure while they’re at it. A typical ten pin

bowling centre’s offer, therefore, is not dissimilar to that of a seaside arcade or FEC, but with more reason for families to stay at the premises longer and, by definition, spend more money. This fact is not lost on a number of UK coin-op distributors and machine management providers, including AMG Leisure and Embed. These outfits have supported the UK bowling sector with their products and services for several years and have deservedly reaped the rewards. While the coin-op entertainment on offer at bowling centres may be of secondary importance to the core offer of tenpin to some, such as regular league players, the timespecific and turn-based nature of bowling means that there are inevitable gaps in the action before, during and after to insert those spare coins into the available machines. Furthermore, the bowling sector has made laudable efforts to

keep the sport as cheap and as accessible as possible, therefore the secondary ‘loose change’ disposable spend comes into play, and what better to fill time waiting for the next turn or next lane to become available than a quick go on one of the coin-op machines? Many bowling centres are also turning into social hubs for teenagers - a large percentage of whom will simply meet with the intention to play on the machines and the pool and air hockey tables. With a steady stream of news of new centres opening and more established venues being revamped, rebranded and relaunched, the sector has benefited from its efforts to drag the sport - and its coin-op sideshow - into the 21st century. What can be said with certainty is that when news of a new bowling centre breaks, you can guarantee the UK’s leading coin-op stakeholders will be ready, willing and able to supply the best-earning equipment and services.

SWOT ANALYSIS BOWLING ALLEYS STRENGTHS

OPPORTUNITIES

• Element of competition in fun environment • Enticing and creative special offers • Accessibility for all the family

• Competing franchises always on look-out for new premises • Increase in uptake of redemptionenabled equipment

WEAKNESSES THREATS • Fast-paced nature of game makes it a challenge to keep people on-site • Bowling centres are not generally impulse visit material

• Due to typical location, food, drink and shopping generally on doorstep competing for discretionary spend • Tenpin has always suffered from peaks and troughs since its emergence in the UK in the 1960s


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Essential Guide to ... Bowling Alleys Market Analysis CARD SYSTEMS

VIEWPOINT

Debit card systems: the key to player loyalty and business intelligence Andrea Bisi, sales director for Embed in Europe, the Middle East, Africa and Asia-Pacific, discusses the many advantages of integrating a debit card system into bowling operations.

S: How is business growth for Embed this year? AB: Being part of a larger,Australiabased company,business has been good for Embed-Playsafe this year. However, when compared to regions such as the Middle East, which is experiencing tremendous growth, Europe has been slightly slower when it comes integrating new products and systems.Any time a new family entertainment centre is opened in the Middle East, it’s a given that the operator there will install a card system.

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CS: How would you summarise the advantages of Embed’s debit card solution for bowling operations? AB:We have the technology to collect and analyse all the player data, to create marketing and promotional packages that are really customised to specific players and customers.This is ultimately for the benefit of operators.

CS: How important are bowling operations in the wider context of Embed’s global business? AB: It is a very important sector for us. Specifically in the UK, the bowling indusCS: So, do you feel customers in more mature amusement markets are more ret- try has always traditionally looked at the US bowling model.And in the US we have icent to embrace card systems? AB: I think there are multiple different rea- enjoyed great success with the integrasons for putting up resistance to card sys- tion of card systems in bowling centres tems in more established markets - and because the venues are more and more these are all really different from country to like entertainment complexes.They not country. However, the new generation of only include traditional bowling alleys, operators are getting increasingly used to but they are becoming family entertainnew technologies and to looking at their ment centres and leisure destinations in business from a marketing point of view; their own right, offering bowling, games, looking at what to do to understand who laser games, bumper cars and food and their customers are;and having more details beverage options. The venues always and more business intelligence.These key offer a combination of different activifactors are becoming more important for ties, and our cashless system is ideal for this. the new generation of operators.

EVENTS

Bowling World returns in 2014 The Bowling World exhibition returns to mainland Europe next year, providing the ideal platform for operators looking to identify the latest trends in the sector.

hile the US is renowned for its huge annual Bowl Expo, W which took place in June this year at the Las Vegas Convention Centre, UK operators can once again look closer to home for business insight and inspiration in 2014. Following a year-long break due to Germany’s shifting gaming policies, IMA returns to Düsseldorf on January 14-17, and the expo’s Bowling World programme is set to be bigger than ever. Located in a separate hall within IMA, Bowling World offers manufacturers from the bowling sector the ideal showcase to get in contact with new investors from the

Coinslot AUGUST 16 - AUGUST 22, 2013

amusement machine and related leisure industries. Operators will be able to network with a range of relevant business representatives, including manufacturers and service providers, pro-shop companies and food and beverage suppliers.

The event will also feature a seminar session that will cover issues surrounding bowling alley construction and integrating coinop and other attractions into a site, along with offering demonstrations of the latest products to be taking the sector by storm. “Bowling and amusement machines are a perfect match,”said expo organiser, Reed Exhibitions. “A glance in any bowling centre, in any country, is sufficient to confirm this.A mixture of amusement possibilities including pool, darts, air hockey or simulators is essential for bowling centre operators if they are to keep pace with the multi-entertainment trend.”

Coin-op and ten pin - a natural match All families and groups of friends want on a day or night out is to be entertained. What better then than a trip to the bowling alley where the quality of coinop entertainment is at an all-time high? oincidentally, I waxed lyrical about the ten pin bowling sector in my reguC lar comment piece in last week’s Coinslot and, apologies for repeating myself, but I’m about to do so again. Like all forms of entertainment that wish to remain popular and money-spinning, the tenpin bowling sector has reinvented and modernised itself to such an extent over the years that its accompanying hi-tech coin-op offer seems a perfectly natural fit. This, of course, wasn’t always the case, but nowadays with everyone having to constantly multi-task to survive, bowling alleys have evolved into full-on entertainment complexes for all the family. In other words, we all have to accept and embrace - the fact that the division of amusement arcades, bowling alleys FECs is blurring all the time and the attitude of ‘if it’s entertaining, then surely it’s relevant to any kind of entertainment venue’ applies perfectly to the modern ten pin bowling sector. In other words, it’s rare, if ever that a ten pin bowling venue only offers the skittle sport and nothing else - and this is testament to the efforts of the coin-op sector to find new premises for siting equipment when our niche sector has seen wholesale consolidation over the period of more than a decade. Regardless of whether the coin-op offering at the average bowling complex is of secondary importance or not, the machines found at typical ten pin centres are as enthralling and intriguing a mix as the best of FECs. With this in mind, the products and services now available, such as those from AMG Leisure and Embed Playsafe are expertly targeted at just the right audience due to market experience and a clear understanding of how best to deploy them. Whether the uptake of the sport of ten pin bowling has improved because of the better ancillary entertainment built around it is true or the exact opposite is irrelevant, because for the time being coin-op in the bowling arena is as strong as you like.


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Essential Guide to ... Bowling Alleys Market Perspectives BOWLING OPERATIONS

Trading up for UK’s largest bowling operator Continued strong performance from the UK’s largest bowling centre operator is demonstrating the sector’s resilience. he Original Bowling Company (TOBC) was formed inAugust 2010 when AMF Bowling acquired Hollywood Bowl from Mitchell and Butlers to form the UK’s largest tenpin bowling operator. TOBC now operates 43 centres under theAMF Bowling and Hollywood Bowl brands.As the largest operator of tenpin bowling centres in the UK it continues to the lead the way with fully

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automated bumpers,Xtreme Bowling, new diner menus and an all round entertainment experience. And while operators across the UK continue to fight the effects of the economic downturn, TOBC recently unveiled another trend-bucking set of interim financials. Despite “unhelpful” trading conditions and adverse weather disruption, the group has continued its strong performance, beating

the record financial year, delivering continued growth, successfully opening its first new centre since 2010 and improving the overall quality of its portfolio. For the six months ended March 31, like-for-like revenues were up 4.3 per cent on 2012, with bowling revenue up 5.7 per cent.Total revenues for TOBC were up 5.3 pe cent, while like-forlike centre EBITDA was up

14 per cent. Commenting on the results, Steve Burns, managing director of TOBC, said: “This is another pleasing set of results. Despite the tough economic conditions,which have continued to squeeze families’disposable incomes, we have continued to grow the business significantly. “Although we suffered disruption from snow in December and February, we still improved performance

in our key peak trading period. We also converted this growth to profit, despite the cold weather and rising electricity prices putting pressure on heating costs. Burns added:“We opened our first new Hollywood Bowl in Rochester, Kent, in February, and it has traded well above expectations. This gives us great confidence about our two other new openings this year, in Maidstone and Milton

Keynes. “It is important for us to consolidate these gains during our off peak season in the second half of the year, where external factors such as the weather can have more of an impact. Furthermore, we need to assess the negative impact of Machine Games Duty, which has placed unwelcome pressure on already declining revenues from AWPs in family entertainment centres.”

SUPPLIER VIEW

AMG: bringing top-class coin-op to bowling centres s one of the UK’s most diversified suppliers of amusement and gaming A equipment, AMG Leisure works closely with sites around the country - from arcade operators looking to install the Super Strike bowling product in their venues, to bowling centre operators themselves who are looking to refresh their coin-op or prize vending estate. “We have many machines that cross over into the bowling sector,” said the company’s David Bowman. “Our Balloon Buster prize vending machine, for example, is performing really well in bowling alleys. We have just taken a delivery for 35 more Balloon Busters and have well over 100 on site now. This demonstrates their strong popularity in the UK. We also supply a range of other products, such as dance machines,

Guitar Heroes and video games, which are also strong performers.” Bowman added: “We don’t directly target the bowling industry, but a lot of our operator customers across the UK tend to buy kit for those locations.” Commenting on the increasingly blurring line between bowling facilities and family entertainment centres, Bowman said he has been impressed by bowling venues’ increasing focus on amusement equipment. “The Hollywood Bowl in Norwich’s Riverside entertainment complex, which is down the road from our Kings Lynn offices, is more like a fullyfledged arcade. It’s got to that point where amusement machines are no longer a secondary thing - they might even take as much money as the bowling. It’s good to see amusements standing side by side, rather than being a secondary form of entertainment.” Coinslot AUGUST 16 - AUGUST 22, 2013

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Essential Guide to ... Bowling Alleys

Products AMG LEISURE

Bring the fun of real bowling to your location with Super Strike AMG Leisure is giving operators a unique opportunity to save on a great coin-op bowling product

EMBED-PLAYSAFE The Embed Debit Card system is perfectly designed to give a seamless customer experience in bowling complexes and family entertainment centres.

Games. Each lane of Super Strike can be used by up to four players.They are ideal for a vast variety of locations, with motorised pin lifters, 30-inch LCD monitors on each lane and ticket payout facility. Key to the success of Super Strike is that the operator can choose how to set the product up for their location. For example, it can be operated on either five or 10 frame games, and the price of play can be easily adjusted.If operating on ticket payout, the operator can set the number of tickets paid by score, with optional bonuses for the winner of a multiple player game of more tickets or a free game.Super Strike is a current game still being sold brand new across the globe and is fully supported by LAI Games and AMG. LAI International sales manager,Steve Bryant, commented:“Super Strike bowling has been one of our stable products since its launch in 2009, with hundreds of lanes sold worldwide. It’s a compact product with a compact price but we don’t cut corners or compromise on build quality.We even source the wood used on the lanes from a large tenpin bowling company in the states to ensure its authenticity of play.” Coinslot AUGUST 16 - AUGUST 22, 2013

CATEGORYC (£1/£70 Max.) Single site This Last Week Week Name / Manufacturer

The Embed advantage here is no doubt that bowling is a very common activity and traditional pastime in most established markets, as well as a sport activity with great international events (even if it is not recognised as Olympic game... yet). The vast majority of new generation bowling centres, or recently modernised ones, are full-fledged entertainment complexes. Bowling remains the anchor of the business model and the differentiator compared to other FECs - and it is most effective when combined with other revenue generator activity like billiards, laser games, a good mix of arcade/simulator/redemption games, snack bars and attractions. For locations like this, it is important to give a seamless customer experience when players participates to different activities, and the Embed Debit Card system is perfectly designed to deliver just that. With a powerful debit card and management system, all activities can be linked together by the same card, players buy or reload the card at entrance or at self-service kiosks, and then use the card to pay for bowling, play games, enter attractions, pay for food and beverage, or retail items. For operators, cashless operations allow for maximum control of cash transactions, reduction in operating expenses and generate additional revenue for enhanced customer experience, the opportunity to create packages and promotions to up-sell and cross-sell different product and services. The perfect management product for multi-activity centres is the Embed Debit Card System (ECS). With great attention to family entertainment complexes and specifically to the bowling industry, Embed has developed interface to many bowling management systems: Brunswick Vector Plus, Qubica Conqueror/Conqueror Pro, Steltronic

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ipon-based national distributorAMG Leisure is currently advertising two fully re-condiR tioned lanes of Super Strike bowling from LAI

Analys

and more. This is the result of the company’s operation in the US, where a large number of our customers are operating centres with bowling, games, F&B. More progressive operators take full advantage of Embed ECS features - from creating a membership reward program, create promotions, package different activities into one single product (two games of bowling, a burger and a drink, plus 30 minutes of games) sold at attractive value to generate increase revenue. The system offers the added benefit of reducing operating costs, and increasing the level of control of cash transactions. With the integration to any bowling management system, Embed offers the additional value of reducing the initial investment in IT hardware, and saving valuable space at the bowling front desk. From the same POS used for opening and closing lanes, it is possible to issue a new Embed card, reload value on the card, check the card balance and history, and of course accept the Embed card as form of payment for the bowling activity. The power of a mature card system like Embed is also in the marketing activities that can be generated from the analyses of the data collected. Each individual card can be registered with member’s contact details, and Embed is recoding the spending behaviour including date and time of each visit, and each product that has been purchased, giving operators a new level of business intelligence and understanding of their customers, with simple tools that in the past were only available to large companies investing a lot into these market analyses. In combination with web based and automated reports, more mobile services and products, Embed Card System is a true all-in-one management and cashless solution. That’s the Embed advantage.

1 2 4 4 5 6 7 8 9 10

1 2 3 3 7 5 8 9 10

Monopoly Reel Estate BFG Monster Money QPS DOND Double Chance BFG DOND Golden Game BFG Snow White and the Seven Tenners REF Lady Luck Trail of Riches REF Alice Through the Looking Glass REF DOND Triple BFG DOND Take a Chance BFG Karate Quid QPS

Taken from a representative number of sites around the UK Supplied by national operator

AGCs This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

1 2 3 9 -

Encore T7 (GP3) SG Gaming Magic Games 3 Novomatic Encore T7 (GP2) SG Gaming World of Poker Project Magic Games 2 Novomatic Bullion Bars Platinum Astra Solid Gold Astra Bar X Extreme Electrocoin Triple 7 (GP1) SG Gaming Triple 7 (GP1) SG Gaming

Based on data from a minimum of 10 locations. Supplied by Praesepe

FEC - adult This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

2 3 1 7 8 9 10

Magic Games U/R Project Pure Gold Astra Find The Lady 70 Project S/D Super Big 7 Electrocoin Party Mix (3Player) Astra Free Play 70 Project Clockwork Oranges Empire Chase the Ace Project Party Time Arena (4 Player) Astra Find The Lady Project

Based on data from four sites Amusement Equipment Co Ltd


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This Last Week Week Name / Manufacturer

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1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

King of Slots Blueprint TS 22 Project Triple 8 Barcrest Rainbow Riches Community Cash Barcrest Magic Lotto 2 Novomatics Mega Bars Big Hit Project Rainbow King Astra Lady Luck Reflex Jackpot King Project Triple 7 Barcrest

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1 3 2 4 5 7

Ted The Dark Knight Rises Diary of a Wimpy Kid: Dog Days Ice Age 4: Continental Drift The Lorax Brave The Amazing Spider-Man Magic Mike Mirror Mirror Searching for Sugar Man

Based on data supplied by a representative number of UK sites Supplied by RLMS Sales

MUSICCHARTS UK Jukebox Chart

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This Last Week Week Name

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1 1 2 2 3 3 4 5 5 4 6 6 7 7 8 8 9 10 10

This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

1 2 10 4 5 6 7 8 9 3

Party Time Classic (3 Player) Astra Rainbow Riches (3 Player) Astra Chase The Ace Project Craic in Fun (3 Player) Barcrest Adders And Ladders (4 Player) Vivid Party Games (4 Player) Astra Golden Poker Project Party Time Arena (4 Player) Astra Party Time (3 Player) Astra Gold Rush Stampede (4 Player) Barcrest

Based on data supplied by Soundnet

Albums

Based on data from four sites Amusement Equipment Co Ltd

CATEGORYB4 (£1/£250 Max)

THE CIVIL WARS

This Last Week Week Name / Manufacturer

1 2 3 4 5

jcrompton@namco.co.uk

www.namco.co.uk

B2B Arcade Crane Services

This Last WeekWeek Name

Members clubs 1 2 3 4 5

Wake Me Up Avicii Blurred Lines Robin Thicke feat. T.I. & Pharrell La La La Naughty Boy feat. Sam Smith Love Me Again John Newman Let Her Go Passenger Get Lucky Daft Punk feat. Pharrell Williams Bang Bang Will.I.Am Dear Darlin Olly Murs Play Hard David Guetta feat. Ne-Yo & Akon I Love It Icona Pop

Snow White & the 7 Tenners Reflex Fireball Storm Alice Through the Looking Glass Reflex Cops Streetwise BFG Street Casino Storm

1 2 3 4 5 6 7 8 9 10

1 10 3 2 7 9 4 6 5

The Impossible Dream Richard & Adam The Civil Wars The Civil Wars Night Visions Imagine Dragons All The Little Nights Passenger Love Never Fails Jahmene Douglas To Be Loved Michael Buble Home Rudimental Magna Carta Holy Grail Jay-Z Nothing But The Beat David Guetta Time Rod Stewart

Downloads

www.thewon.co.uk

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This Last Week Week Name / Manufacturer

Based on data from representative sites. Supplied by sector professional

MILEY CYRUS

1 2 3 4 5 6 7 8 9 10

1 3 4 2 3 11 9 5 6

We Can’t Stop Miley Cyrus Wake Me Up Avicii Trampoline Tinie Tempah ft 2 Chainz Summertime Sadness Lana Del Rey vs Cedric Gervais Love Me Again John Newman Blurred Lines Robin Thicke / Ti / Pharell Holy Grail Jay-Z ft JustinTimberlake Thinking About You Calvin Harris ft Ayah Marar Best Song Ever One Direction I Love It Icona Pop ft Charli XCX

sales@leisure-electronics.co.uk www.leisure-electronics.co.uk Coinslot AUGUST 16 - AUGUST 22, 2013

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MARKETPLACE

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Listings Storm powers ahead Storm Games recently acquired a number of licensed brands, and the company’s goal is to keep raising the bar. Discussing the newly released Popeye the Sailor Man game, the company’s Paul Rothwell said: “It features some incredible 3D graphics with progressive trail features and pots, and six big bonus rounds.”

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MG Leisure continues to grow its presence in A the prize redemption sector. According to the company’s Terry Farr, Sega Amusements Europe and LAI Games continue to help drive innovation. “Key Master by Sega has been a very good product and has sold in big numbers over the last few years,” Farr said. “It has hit the spot in terms of presentation and the right feel.” Discussing LAI’s Balloon Buster prize redemption piece, Farr said: “Its bright, colourful presentation with the exciting balloon popping carnival themed graphics and voice messages, combined with a great prize offering, has made Balloon Buster this year’s number-one piece. “It brings a different, relevant facet to one of the sectors that has still has some growth to be exploited. I believe this product will have a good few years in it and will provide the operator with a magnificent return on his investment.”

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PLUSH WHITEHOUSE GETS DESPICABLE ith Universal’s Despicable Me 2 proving to be this summer’s smash hit W family film at the box office, Whitehouse

“Great range of Change Machines available” Tel: 020 8391 7700 Fax: 020 8391 7760 Email: sales@suzohapp.co.uk www.suzohapp.co.uk Coinslot AUGUST 16 - AUGUST 22, 2013

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Leisure has launched an exclusive plush range of its most loved characters: the Minions. Supersoft giftquality plush with beads, the range features six assorted Minions: Tim, Carl, Phil, Jerry, Stuart and Dave.

They are available in an assortment of sizes, including giant 21-inch and fiveinch bag clip characters. There’s no need to worry about the range being a one-season wonder either Universal has already announced that a spin-off sequel, Minions, is already in development and scheduled for 2014.

SOFTWARE GAMES WAREHOUSE operators of O.P.E.N. terminals that are converted to Paragon software Fwillinally, be pleased to learn that Games Warehouse’s v7.0 software package will run in full on the following Paylink and Aardvark ‘Shuttle’ PC units: SK21, SK22, SN68 and SN78.

CASH HANDLING JCM SHOWCASES RANGE AT AGE CM Global has presented its range of leading transaction Jtechnologies at this week’s Australasia Gaming Expo. The firm’s newest regional office, JCM Asia Pacific, showcased the range - including the award-winning iVizion bill validator - at the Sydney Convention and Exhibition Centre, which played host to the event. JCM Asia Pacific business manager Ian Payne said: “JCM has a long and outstanding history serving operators of all sizes throughout the Australasia region. We are committed to the region’s gaming industry, and we are proud to be showing innovative new technologies that will help operators evolve their profit potential.”


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MARKETPLACE

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l an absolutely cal component of family entertainment re. Category D, ther complex or complex, is the kbone of the FEC

Distributor of snooker and pool accessories and manufacturers of genuine Superleague tables and spares.

The crane game Operators must work hard at keeping their cranes looking at their best, according to Phil Setter, managing partner of Whitehouse Leisure Group. “You cannot simply fill it with toys in the morning and expect the cash box to be full by the evening,� he said. “They require constant checking to ensure the products look their best.�

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MACHINE SUPPLIERS NEW NUMBER FOR LEEDS LEISURE ew and refurbished amusement equipment specialist Leeds Leisure has a N new telephone number. Sales duo Tim

RLMS GETS THE BIG ONE

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LMS Sales is now taking orders on DOND The Big One, the latest Deal Or No Deal Hi Tec, Category C game from Bell-Fruit Games. With operator-selectable stakes (25p/50p/ÂŁ1), note payout available and all the classic features of the hit Deal Or No Deal series, you can bank on The Big One being an effective way to supersize your earning potential this summer.

AIR HOCKEY HARRY LEVY’S HOCKEY HIT

W

ith its eye-catching illuminated legs and playfield, Skate Air Hockey is gaining attention from amusements park, fairground and FEC locations both indoors and out. With its special playfield drying system and durable components, the game - available from Harry Levy now - is 100 per cent weatherproof, as well as being redemption ticket-ready. Harry Levy’s Colin Mallery commented: “This is something completely different with a

Stanhope and Keith Parker can now be reached on 01132 040 885, while John Hood remains contactable on mobile number 07766 247 876.

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oinslot’s ever-popular Surreal Soccer competition, sponsored by Jabro C Games, is open for entries, with earlybird rates currently available for all competitors submitting their team sheets before August 30. Aspiring managers can enter two teams for £10, three teams for £15 and five teams for £25. Closing date for entries is September 13; for entry forms contact Marc Lawton on 01204 396 397 or mlawton@gbmedia.eu.

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For Spares, Refurbishments, Repairs and Special Offers call Matt or Terri on 01843 593335 For FREE technical support call Steve or Hugh on: 01843 593353 Email: spares@cromptons.com Fax: 01843 588043

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Business Opportunities

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A unique opportunity to acquire this busy land mark tourist attraction situated in the English Riviera. For sale due to business re-organisation. Please contact Mrs. C. Wilkinson, UK Piers Ltd, C/o Skegness Pier, Grand Parade, Skegness. Lincs. PE25 2UE Email cw@ukpiers.com

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UPCOMING FEATURES THE GREAT BRITAIN PUB SECTOR Issue 2330 - 23rd August 2013

POOL TABLES, CLOTH & ACCESSORIES Issue 2331 - 30th August 2013

CAT B3 MACHINES Issue 2332 - 6th September 2013

VENDING MACHINES/NOVELTY VENDING Issue 2333 - 13th September 2013

Coinslot AUGUST 16 - AUGUST 22, 2013


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Recruitment LEADING NORTH WALES HOLIDAY PARK GROUP REQUIRE AN EXPERIENCED TECHNICIAN TO REPAIR AND MAINTAIN THE AMUSEMENT EQUIPMENT WITHIN SEVERAL BUSY VENUES. CLEAN FULL DRIVING LICENCE IS ESSENTIAL.MUST BE EXPERIENCED IN THE REPAIR OF AWP’S, VIDEOS, CRANES AND REDEMPTION MACHINES. THE POSITION WILL INVOLVE SOME EVENING AND WEEKEND WORK. APPLICANT MUST BE ABLE TO WORK UNSUPERVISED AND ON THEIR OWN INITIATIVE. EXCELLENT REMUNERATION PACKAGE - TO INCLUDE ACCOMMODATION IF REQUIRED. PLEASE APPLY IN WRITING TOGETHER WITH C.V. TO LYONS HOLIDAY PARKS LTD, COAST ROAD, RHYL, DENBIGHSHIRE, LL18 3UU OR BY E MAIL TO JOBS@LYONSHOLIDAYPARKS.CO.UK

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Comment Is that the time already?

alex lee comment kay, it’s not quite January 2014 yet, but with only a few short weeks of the summer season left including one Bank Holiday weekend - manufacturers, suppliers and distributors are already beginning to formulate their plans for EAG 2014. As the manufacturing and content provision experts busy themselves with imaginative products and solutions to maximise any opportunities the Triennial Review may bring, operators have had plenty of time to review the impact EAG 2013 had on their fortunes this year. The fifth incarnation of the annual coin-op show in its already established environs of ExCel kicks off in less than five months folks, and like it or not this event not only reflects the state of the market but goes some way towards shaping the trading conditions in which we’ll all have to work in 2014. While the industry has consolidated and contracted in the last five years, the EAG has actually grown during the same period. It’s clear to me that not only have the strongest stakeholders survived, but that the event itself has worked

O

hard in achieving an increased relevance and importance, with great support and the wholesale buy-in of some of the UK – and the rest of the world’s - leading coin-op protagonists. The deals, contracts and business relationships cemented in the three days at ExCel serves as the bedrock for the rest of the year for all links of the industry chain. A microcosm of the industry for which it exists, EAG 2014 isn’t looming large quite yet, but the old adage of ‘fail to prepare and prepare to fail’ applies perfectly to the event. Between now and then there is of course a lot of business to be had, but now that all 2013’s many and varied provincial shows are done and dusted we simply have to look forward to the first event of the new year and the big opportunities it will no doubt present. The latest news from the organisers is that stand bookings are ahead of last year, with 75 per cent of the show’s available floor space already sold. For once, it looks like there could be tangible evidence of those green shoots of recovery we all love to talk about.

Anti-gambling pressure group war

A new video game survey uncovers both mauling in Scotland and the coin-op sect

alex lee media watch amblers in Scotland staked £4.4bn on high stake machines last year, a rise of over £100m according to new figures, according to the Christian Institute.The amount of money gambled on fixed odds betting terminals (FOBTs) rose by £176m. The money staked on the terminals equates to £1,057 per adult in the country.The statistics came from betting industry data, and were produced by the Campaign for Fairer Gambling. The group warned of a “toxic economy” developing and called for the government to act. Pamela Nash, Labour MP for Airdrie and Shotts, said she would like to see the maximum stake for FOBTs reduced to £2. A spokesman for the Campaign for Fairer Gambling, Adrian Parkinson, said the number of machines is showing “exceptional” levels of growth across Scotland. Parkinson, a former betting shop manager, said:“FOBTs are the most addic-

G

tive gambling product in the country and are driving the proliferation of betting shops.” He added: “Combined with the pay-day loan shops, we are seeing the rise of a toxic economy on Scotland’s high streets.” He said the Scottish Government should be doing more to “clamp down” on the bookmakers and their addictive machines. Parkinson said: “The social and economic consequences of this continued rise are causing concern among politicians but governments are failing to act.” The Association of British Bookmakers says the figures are flawed.A spokesman said:“However you present the figures, they don’t provide evidence for a link between problem gambling and electronic gaming machines in betting shops.” Meanwhile, an article in The Telegraph states that people who play video games are less able to control impulsive aggressive behaviour according to a

new study. There is a growing body of research that links violent video games, and to a certain extent total screen time, to attentionrelated problems and aggression. Researchers found video games boost visual attention,but reduce impulse control. A person playing a first-person shooter video game, such as Halo or Unreal Tournament, must make decisions quickly. Researchers found that the fastpaced decision-making boosts the player’s visual skills but comes at a cost, reducing their ability to inhibit impulsive behaviour. The reduction in what is called ‘proactive executive control’ appears to be yet another way that violent video games can increase aggressive behaviour, according to the researchers. Doctor Craig Anderson, director of the Centre for the Study of Violence at Iowa State Univer-


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Coinslot August 16 - August 22, 2013

You need to know that all is well at your ‘day job’ or you cannot give the necessary attention to your ‘volunteer’ job John Z Margold, president American Amusement Machine Association

New opportunity? Dear Sir, I refer to your article in Coinslot stating that a new opportunity for an amusement arcade has come to Exmouth. There is no mention of the fact that in order to sell the land to Whitbread they would have to move the present business “Exmouth Leisure run by Harry Parkin” to the new venue. Reading your article one would assume that it would be a free for all which is not the case. Harry Parkin has been there for some 20 years and will be transferring his business from its present building, which will be demolished as part of the plans for a hotel, to the new site a short distance away. Harry has extensive plans for the new premises which will include an AGC, a UFEC, including a large redemption area as well as kids’ rides and other family entertainment and lastly a new take away and family dining franchise. Kind regards, Louise Parkin

Email: al@sjc.co.uk

BACTA chief executive Leslie MacLeod-Miller believes the coin-op sector has been left out in the cold when it comes to dialogue about anti-money laundering legislation.

Leslie MacLeod-Miller

Opportunity knocks

Politics

Dear Sir, I read Coinslot every week and, dare I say it, look forward to its arrival in my inbox and through my letterbox. I would just like to know if the magazine comes in iPad-friendly format, however, as us operators do sometimes have some spare time to themselves on the train or at home. I know that I’m not the only operator who would like to see Coinslot in iPad form. I also know that other trade press is delivered in this format and I would imagine that it would benefit yourselves as much as us if you were able to supply it in such a way. Kind regards, Charles Baker, Keeday

oup warns of ‘toxic economy’

survey uncovers both harmful and beneficial effects on players, while FOBTs take a and the coin-op sector looks to compete with tablets and smart phones.

ated with better visuo-spatial attention skills, but also with reduced proactive cognitive control. He said:“These studies are the first to link violent video game play with both beneficial and harmful effects within the same study.” In one of the studies, Dr Anderson's team had participants - none of whom were frequent gamers - either play the fast-paced and violent video game Unreal Tournament, the slow-paced game Sims 2, or nothing for 10 sessions, each 50 minutes long over the course of 11 weeks. His team tested the participants’ proactive cognitive control and visual attention before and after the video game playing. They found marked decreases in proactive cognitive control among the action game players versus the Sims players or non-game players. At the same time, there were

TO COMMENT ON ANY ARTICLE

More leadership and communication needed from government

letter to editor

sity in the US,said:“We believe that any game that requires the same type of rapid responding as in most firstperson shooters may produce similar effects on proactive executive control, regardless of violent content. However, this is quite speculative.” There is a growing body of research that links violent video games, and to a certain extent total screen time, to attention-related problems and aggression. Dr Anderson said people’s ability to override aggressive impulses is dependent in large part on good executive control capacity. Social psychologists are looking how a variety of factors - including media exposure, anger, and alcohol - affect that capability. In three new, unpublished studies, Dr Anderson and his colleagues found that playing action video games is associ-

23

marked increases in the visual attention skills of action gamers. And finally, one of the biggest challenges facing the pay-to-play sector is convincing consumers who have access to a whole host of smartphone, tablet and console gaming experiences to part with their cash to play amusement games, according to the Intergame website. The key to this, the staff writer believes, is offering an experience that cannot be replicated in the home.

t a time when gambling has been relegated to Cinderella status in A the fantasy of government representation, there is need for some departmental leadership to ensure that European issues are not presented as a fait accompli.The fourthAnti Money Laundering Directive (AMLD) is a good example of where the gambling industry has been left largely unrepresented by government despite there being some fundamental changes which could affect the UK industry. DCMS has not entered into dialogue with the industry as a whole regarding money laundering,but that may not be surprising when the Minister, Hugh Robertson, has not conducted a cross-sector meeting since he took office in 2010 despite numerous invitations from all sectors - in contrast to the frequent communications that the industry now enjoys from officials. It was left to the Gambling Commission to highlight the role of the changes in the fourth Directive at a recent Sector Meeting, but then pointed out thatAMLD (antimoney laundering directive) was being led by Treasury and the Home Office,although precisely where they fit into our fairy tale remains unclear. On 5 June 2013 a policy paper was published on the UK government website by HM Treasury entitled “How the Home Office and theTreasury work to implement an effective anti-money laundering and counter financing of terrorism policy in the UK”. It described the work of Financial Action Task Force (FATF) and explains that the Treasury leads the UK’s contribution to international policy development on anti-money laundering and terrorist finance. It is interesting that the policy paper states that member countries meet regularly to review progress being made and address issues of concern, even though neither our Treasury Minister, Sajid Javid, nor the Minister

have ever convened a meeting of all of the UK domestic gambling sectors to even discuss issues of concern, much less to address them. The policy paper states that they have published a response to the third anti-money laundering directive and helped shape proposals for a fourth AMLD, again without reference to the UK industry.We are told that HM Treasury and the Home Office co-chair the Money Laundering Advisory Committee, which advises the government on its approach to preventing money laundering in the UK. Members include representatives from law enforcement, government, industry and regulators. It leaves Cinderella wondering how it might be included in the definition of industry for the purposes of being consulted on these types of issues. Apparently, the committee reviews industry guidance before it is approved by theTreasury.Again this is interesting for those who are invited to the Ball, but for the industry which remains relegated firmly to the kitchen waiting for that magical communication from any part of government, it can seem that once again while we are ‘all in it together’ some are more in than others.Various sectors have been meeting with MEPs and committee members in Brussels, highlighting potential concerns and tabling amendments to the fourth AMLD (anti-money laundering directive). It seems that Treasury have also tabled amendments although without the benefit of dialogue with industry one wonders what those amendments might be intended to address.There is still a long process to go through before the anti-money laundering directive is finalised. The industry needs to be invited to the ball, but in the current climate sponsorship, communication and representation seem to only occur in a world of fantasy.


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Newsweek ENADA CASTS THE NET WIDE Celebrating its 41st anniversary in 2013, Enada Rome will be held at the Rome Expo Centre, Italy, on October 16-18. With fresh new branding that is said to reflect the dynamism of Europe’s amusement and gaming industry, industry representatives are able to register for the event online at the discounted price of just €5 (£4.30) Enada caters to a key number of amusement related sectors including, coin-op skill and amusement games, amusement rides, table games, bingo, bowl-

TO COMMENT ON ANY ARTICLE

Email: jw@sjc.co.uk

BALPPA announces FEC Day at LIW and multi-site operators will discuss the daily challenges and realities of owning an indoor play centre. The programme also includes for a keynote session byVision XS’sTony Sefton, as well as a session on how operators can unlock new business opportunities through new partnerships and collaborations. Dunphy commented:“We are really excited by the presenters confirmed for our first BALPPA FEC day in partnership with LIW.With Scott Brown and Tony Sefton speaking, it makes a day out at LIW a no brainer for any indoor play centre.”

he British Association of Leisure Parks, Piers and Attractions has announced it is bringing attractions specialist and FEC guru Scott Brown over from the US to present at Leisure Industry Week 2013. Brown will deliver a keynote session entitled‘Selling Memories:creating birthday party experiences that increase sales’ at LIW 2013 on Wednesday September 25 as part of BALPPA’s FEC Day. The FEC Day will start with a onehour panel session aimed at new starts-ups. Led by BALPPA FEC chairperson Janice Dunphy, single

T

ing, hardware and software, slot machines, spare parts and accessories, venue design, payment systems, promotional items, security solutions and vending.

EXTENDED SCHEDULE FOR GAMBLING CONFERENCE The second annual Social Gambling Conference has been extended to run over

two days, and will take place on the November 6-7, 2013, at Dexter House in London. The Social Gambling Conference 2013 will be covering a range of topics, including: the size and

potential of social gaming; the future of real money gaming; compelling slot games and their design; the future of social poker; and the conversion funnel from social to gambling.

Calendar INTERNATIONAL EVENTS AUGUST 2013 13-15 Australasian Gaming Expo (AGE) Sydney Convention Centre Sydney Australia www.austgamingexpo.com

UK EVENTS SEPTEMBER 2013 1-4 Autumn Fair International NEC Birmingham UK www.autumnfair.com

18 BACTA Division 2 & 4 Meeting Hippodrome Casino London UK www.bacta.org.uk

19 BACTA Division 1 & 3 Meeting Hippodrome Casino London UK www.bacta.org.uk

20-22 BAPTO National Finals Lyons Robin Hood Holiday Park Rhyl UK www.bapto.org.uk

EDITORIAL Editor: Alex Lee Email: al@sjc.co.uk Tel: 01204 396 397 Assistant Editor: James Walker Email: jw@sjc.co.uk Tel: 01204 396 397 Managing Editor: Ken Scott Email: ks@sjc.co.uk Tel: 01273 699 900 ADVERTISING SALES Kathryn Norris Email: knorris@gbmedia.eu Tel: 01204 396 397 Fax: 01204 392 748 SUBSCRIPTIONS Sarah Haworth Tel: 01204 396 397 DIGITAL VERSION Marc Lawton Email: mlawton@gbmedia.eu Tel: 01204 396 397 PRODUCTION Designer: Gina Lloyd Email: gl@sjc.co.uk Ad Production & Pre-Press: Dave Roderick Email: gdk@sjc.co.uk PUBLISHER Director: John Sullivan GB Media Corporation Ltd, Bolton Technology Exchange, 33 Queensbrook, Bolton BL1 4AY

Tel: 01204 396 397 Fax: 01204 392 748 Email: jsullivan@gbmedia.eu OFFICES Editorial and Production: 3rd Floor, 20 New Road, Brighton, East Sussex BN1 1UF (UK) Tel: 01273 699 900 Advertising and Subscriptions: Coinslot International, Bolton Technology Exchange,33 Queensbrook, Bolton BL1 4AY Tel: 01204 396 397 Fax: 01204 392 748 Opinions expressed in this publication should not be regarded as the official view of GB Media Corporation Ltd, except where stated. Views, opinions and recommendations contained in this publication are put forward for consideration only. No action should be taken in reliance upon any such views, opinions or recommendations. Neither GB Media Corporation Ltd nor contributors accept any responsibility for any loss occasioned to any person howsoever caused or arising as a result of or in consequence of action taken or refrained from in realiance on the contents of this publication. Notes for contributors: Coinslot welcomes the submission of articles for consideration by the editor with a view to publication. Submission of an article will be held to imply that the article contains original unpublished work which GB Media Corporation Ltd may lawfully publish. All submissions are made at the owner’s risk. © GB Media Corporation Ltd, 2013 All rights strictly reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior written permission given, full acknowledgement of author, publisher and source must be given.


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