Coinslot 2334 digital by GB Media Corporation

Price: £2.50

September 20 – September 26, 2013 • No. 2334 • www.coinslot.co.uk

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COINSLOT

Industry news 4 Seaside amusements 8 Arcade Management 10 B2B Listings 16 Latest machines charts 18 For sale, wanted + opps 19 Jabro Surreal Soccer 22 Comment and opinion 24

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COMMENT

The current period of high growth in online Bitcoin gambling might just be the precursor to Bitcoin becoming the industry standard in the worldwide online gambling industry. 23

East Riding of Yorkshire: Co

The East Riding of Yorkshire has a long and distinguished coin-op heritage. The resort towns of Bridlington, Hornsea and Withernsea, for example, all still provide for a host of traditional seaside activities and attractions. Bridlington in particular boasts a number of

arcades and FECs, including Leisureland, Harrison Leisure, John Noble & Sons, JMS Amusement, Taylor Made Fun, John Ling Amusements and Shaw Anthony Leisure. Hornsea’s best-known arcades are Carousel Amusements, Barnstorm and Pastimes

Empire secures Mars for Raising The Stak CATEGORY C

ridgend based gaming B machine manufacturer Empire Games - part of the Astra Gaming Group - is making significant strides in the single site sector courtesy of its latest Category CAWP,RaisingThe Stakes. The quality and appeal of the game, which is the firm’s first major hi-tech offering for some time, has been acknowledged this week by major pub retailer Marston’s who gave it full approval status. John Walker, leisure machines manager at Marston’s, commented: “I’m pleased to be able to confirm that Empire Games’latest game, Raising The Stakes, has been

approved by Marston’s. It represents another manufacturer making good progress in the Category C analogue market, so we’re happy for them and looking forward to seeing what the game can do. It’s refreshing to see another brand adding extra choice in a sector that thrives on variety and hopefully the success of Raising The Stakes will help support more product coming through from Empire in the future.” Empire director Craig Beer views the success of Raising The Stakes as a welcome return to form, particularly on hi-tech, which was the genre that helped define Empire’s style

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AMUSEMENTS

ESSENTIAL GUIDE

It’s all joy at Joyland

Arcade systems are go 8

23 September 20 - September 26, 2013 • No. 2334 • www.coinslot.co.uk

re: Coin-op’s long heritage

BACTA to work with East Riding of Yorkshire Council COLLABORATION

Trade body BACTA is to work closely with East Riding of Yorkshire Council Accreditation Scheme and school support to raise awareness and standards around gambling and online gaming. ast Riding of Yorkshire Council and BACTA are working together to pilot a joint initiative which will see gaming premises, such as seaside arcades, accredited from October as part of a scheme in the region to recognise good practice. The scheme, which is being implemented to reduce burden on business and promote self and co-regulation with the licensed trade, aims to raise standards on gaming premises within the East Riding, promoting social responsibility and public health issues. The programme will provide a system of support and advice to business, assisting the trade to self help and working as co-regulators with the recognised trade associations in sharing information from audits and inspections, working together to set and maintain high standards of practice and promote compliance within the trade. Paul Bellotti, head of housing, transportation and public protection at East Riding ofYorkshire Council, said:“The council has a positive working relationship with the gaming and betting industry and hopes to strengthen this further through the implementation of the East Riding of Yorkshire Gaming Accreditation Scheme. “The aim of this joint initiative is to recognise existing good practice within the industry locally and, through partnership working, ensure standards remain at the high level we currently have across the East Riding.The scheme may benefit members through a reduction in their licensing fees and fewer formal inspections.” Councillor Jackie Cracknell, cabinet portfolio holder for community involvement and performance, said: “Research has shown that by 2015, the UK

Amusements. Withernsea, meanwhile, offers the likes of Fantasy Island Amusements, Games King and Smiles For Miles. In all, the three resorts feature a good selection of coin-op entertainment, ranging from low stake fruit machines to the latest video game

technology, bowling complexes and children’s adventure playgrounds. With BACTA and the local council working together on their gaming accreditation scheme, all visiting families will know that the above premises are safe, legal and responsible.

Marston’s approval Stakes and cemented its early reputation. He stated: “With help from Bell-Fruit Games, via their cabinet and technology, we are now able to enter the new build market with exciting products like Raising The Stakes. Having access to those quality resources enables us to hone our skills in the pub market and gives us a chance to compete with our established peers.”

online gambling industry will have doubled in size since 2008 and will be worth over £2.74bn with over 2,500 online gaming websites to choose from.We are very concerned about the increase in online gaming and the detrimental impact on people's lives if they become addicted, leading in some cases to debt and impacting on health through stress and depression.” She concluded:“However, the council has little control over

MONT H TO PA S Y!

online gaming, so we are pleased to be working closely with local businesses to ensure gaming, and use of our seaside arcades, remain an exciting and pleasurable experience. By raising awareness of the issue with young people directly, the council hopes to address any concerns children or parents may have about online gaming and help them make informed choices and avoid becoming addictive gamblers in the future.”

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Coinslot September 20 - September 26, 2013

Industry

TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk

Sound Leisure and Soundnet roll out new technology DIGITAL JUKEBOXES

Leeds-based Sound Leisure and its music supply partner Soundnet have set out to improve the Milestones in Music technology with the release of a new model called Music Milestones. The two firms claim this will be the most competitively priced Milestones jukebox ever produced.

Project adds random option to TS 22 offering CONTENT

ound Leisure jukeboxes featuring Milestones in Music technology have been a high-profile digital jukebox solution in UK venues for the past six years becoming a firm favourite with operators. However, that is all going to change: for the better. The firm along with Soundnet has set out to make it an even more attractive option with the release of a new model called Music Milestones. The objective is to deliver the most competitively priced Milestones jukebox ever, retailing at £1645 including a £205 cashback from Soundnet. Music Milestones features online connectivity for the convenient uploading of tracks plus the benefits of the OpWeb online management

“The Milestones technology is by far the most popular jukebox technology within the UK and along with the V-Hub, is the only machine range to be able to offer the full Official Charts on a weekly basis,” commented Chris Black. “The Milestones technology has become the bedrock of the British pub over the past six years, not only because of the bullet-proof technology but also because the end users love it. Over the next few months other exciting developsystem. It also ments will be released for the boasts the D4 - Digital 4 chan- Milestones In Music technolnel amplifier that has proved ogy to further cement it as a hugely popular in The Pulse fantastic long-term product.” Soundnet has invested heavand VenueHub range.

Webb provides funding boost for Lib Dem conference

ily with the new Milestones in Music platform and to confirm its commitment to the new model it will contribute to the purchase of the new Music Milestones jukebox with a £205 cashback deal. Soundnet’s James Luck believes this offer gives operators a valuable opportunity to make a timely investment in their jukebox estates.“We believe this new machine will enable UK operators to fully upgrade their 10 year-old Surfer estate. We are offering cashback to encourage customers to move their machines around and consolidate their jukebox business with a ‘gold standard’ Milestones jukebox,” he said. “The deal we signed with The Official Chart Company and the extensive work we have done in updating the OpWeb online operator management system means this is a sound investment that is completely future-proof,” Luck concluded.

erek Webb, co-funder of the Campaign for D Fairer Gambling, helped bankroll Nick Clegg’s Lib Dem conference last week. Webb donated a reported £40,000 into the Glasgow-based event. His donation was spent on the likes of security passes, receptions, adverts and a conference stand. Gerry Sutcliffe, Labour MP and ex-gambling industry minister, was quick to comment: “The Lib Dems’ decision to accept cash from someone who made a fortune through gambling will raise eyebrows.” Apparently since October 2011, Webb and his partner Hannah

O’Donnell have donated approximately £125,000, making them two of Deputy PM Nick Clegg’s most generous supporters. A Lib Dem spokesperson stated: “Mr Webb is sponsoring events to highlight the issue of problem gambling.” Webb’s Campaign for Fairer Gambling is calling for a clampdown on FOBTs in bookmakers, which is backed by the Lib Dems. The party has denied that Webb’s donations have influenced their policies. Webb insisted his campaign against the bookies is not aimed at protecting his interests in casinos.

and The Beast, Project has announced the launch of Mega 7’s, the first random style game to enter the ever growing library of content available for the TS 22 cabinet. Mega 7’s raises the number of game launches made by Project to 10 since the start of the year, underlining its commitment to provide operators with the most comprehensive portfolio of game styles, themes and entertainment to select from. Tony Boulton, managing director of Project, explained: “As we’ve always said, players want choice and the launch of Mega 7’s means that we have the broadest mix of gaming styles on our compendium as possible. A soft ‘bottom end’ score card is complemented by a range of high value wins on the 7s payout which present the player with a different set of jackpot permutations and a different game play. Free spins, which we believe to be an essential feature on simple play B3s, provides a great menu of winning outcomes which adds to the overall experience.” Mega 7s is available as a £1/£2 game.

IOA backs SBRR scheme OPERATORS

POLITICS

f ‘content is king’ then Project is has to be a contender for the UK games develIopment throne. Hot on the heels of Booty

he IOA Group, Britain’s largest independent Tmachine operator, has given its support to calls to extend Small Business Rate Relief (SBRR) to pubs beyond the planned expiry date of March 2014. Withdrawing the 100 per cent relief on properties with a rateable value of £6,000 or less will, according to figures produced by the British Beer & Pub Association, cost the sector an estimated £15m over the next year. The relief applies to some 16,000 pubs in England and Wales and is worth an average of £1,000 per pub. Speaking on behalf of the IOA Group, chief executive Peter Weir said:“The IOA is led

by an executive team of business entrepreneurs who know only too well the impact business rates can have on commercial enterprises, particularly when an organisation or sector has made all of the strategic changes and tactical tweaks it can to help navigate its way out of recession. The recovery in the pub sector is at best fragile and anything which threatens to derail the pub business is bad news for the IOA Group and the machine development and supply chain at large. “Pubs play a central role in the social and economic fabric of local,

regional and of course the national economy.The government showed sensitivity and awareness when it abolished the beer duty escalator and from a machine perspective we are all hopeful of receiving a positive outcome with regards to the Category C jackpot levels. The IOA will be writing to all of the constituency MPs serving its 22 depots to express our support for the extension of SBRR.”

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TRADE SHOWS

McLoughlin welcomes Novomatic/Eurocoin Gaming deal

The annual coin-op gathering EAG International has now completed four successful years earning itself a unique position within the amusements and attractions sectors. And the focus is on making 2014 a show to surpass all previous events.

EAG wheels start to turn as best ever show targeted by organisers AG Expo organiser Karen Cooke is certainly in no doubt about the need to continuously strive for improvement: “Despite the economic climate, EAG International has continued to grow.There is a real risk that as a trade show becomes established, it becomes formularised.We know from our supporters that the basics are right; ExCel is a highly professional venue and the traditional timing of the third week in January (21-23) is perfect for the industry. “Even after 15 years of exhibition management, I never cease to be surprised by the number of people who think we disappear at the end of the show for an 11 month holiday! We’ve spent the last eight months consulting with the show’s many interest groups, taking new ideas on board and refining the show’s offering. EAG International’s main function is to provide a platform for doing business and we take our part in this very seriously,” promised Karen. EAG International chairman Martin Burlin is positive about the upcoming EAG International 2014: “The industry is far from

delighted that Eurocoin Gaming is now part of the Novomatic Group. We at ell-Fruit Games’ sales and marketing director Bell-Fruit have worked with all the team at EuroJohn McLoughlin has hailed Novomatic’s recent coin for many years and have the greatest respect buy-out of Netherlandsbased Eurocoin Gaming as for Wim Wouters, Ton Lueb and Paul Strikers, and a ‘positive move’ and one indeed for the whole team. that further cements a We now look forward to long established relationship between BFG and the working even more closely together as members of Dutch firm. He commented: “We are the Novomatic family.”

BUY-OUT

euphoric about future prospects, but there appears to be potential for greater optimism than in recent years,”he suggested. “For many operators, the MGD demons have now been exorcised and with a great summer behind us and the Triennial finally in prospect, purchasing plans are being laid for the forthcoming year. “Government is also finally recognising the plight of our coastal towns with a number of public and private sector development projects under way,” concluded Martin. Online registration for the 2014 show commences on October 1, coinciding with the launch of a newlook EAG International website. Karen Cooke explained: “The show’s website has had a complete makeover. We very much see www.eagexpo.com as an up to date resource and hope that both visitors and exhibitors will visit regularly to catch up on the latest news and information about the show and its exhibitors. “The re-designed site is simpler to use with everything in one place, be it online registration, stand booking,hotel reservations

and advice about travel to ExCel. We would urge visitors to register and arrange accommodation as soon as possible as next year we will be sharing ExCel with another expo and hotel space will be in high demand,” warned Cooke. EAG’s exhibitors are set to benefit from a wider promotional campaign with new press and media partners reflecting the show’s increasing appeal to the leisure and attractions sectors. Cooke continued: “Exhibitors place a great deal of trust in us and we must continue to add value by heavily promoting the show to potential buyers, both in the UK and overseas. Currently we’re working with more than 50 publications and we will provide assistance to exhibitors by working with them to promote new products and initiatives on their behalf - it’s all part of the service.” Closer to the event, EAG International’s new media campaign will swing into action, circulating news and views on product launches and innovations, as well as the numerous networking events surrounding the show.

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Industry

INDUSTRY AMUSEMENTS LEISURE

B2B COMMENT NEWSWEEK ARCADES The story behind arcade management systems and solutions. 10

Casino planned for Northern Ireland

Robertson confirms society lottery consultation publication POLITICS

CASINOS

Rank has declared its interest in opening Northern Ireland’s first casino. The gaming group’s plan is to turn Belfast into a ‘mini Singapore’, but only if betting laws are relaxed. elfast could have its first casino soon if Rank’s plans are fulfilled. Rank, which owns Mecca Bingo, already has 35 casinos in Britain through its subsidiary Grosvenor Casinos, but has so far been unable to expand to Northern Ireland because of tighter legal restrictions than in the rest of the UK. Its interest in Northern Ireland has been piqued by

a change in the law in the Republic to allow the establishment of 40 small casinos there. Former Under-Secretary of State for Northern Ireland Sir Richard Needham (pictured), who is a nonexecutive member of Rank’s board, said he believed a change in the law will bring a much-needed boost to the economy. A change in legislation will be needed if any form

of casino is to be given the go-ahead.Gambling laws in Northern Ireland, laid down in 1985,are due to be updated to take account of online gambling and to lift tight advertising rules with the presentation of draft legislation in 2015. However, Social Development Minister Nelson McCausland stated earlier this year that any changes to the law wouldn’t see the current ban on casi-

nos lifted. This is despite the potential for up to 200 jobs and around £12m of investment from potential investors, expected to equate to £3m in tax revenue. “During the public consultation on the new gambling legislation, there was some concern expressed on the harmful effects of hard gambling, such as the gambling carried out in casinos,” a DSD spokesman told local press. “A new Gambling Bill is currently being drafted and the Northern Ireland Executive have indicated that they are not prepared to amend the current legislation in respect of casinos.” Needham said Northern Ireland could become a

“mini Singapore” if casinos were allowed to set up here, something which the Asian country has adopted successfully. He dismissed suggestions that such an establishment would see an increase in gambling in Northern Ireland. “Gambling is going to happen anyway,” he said, pointing to online betting websites, high street bookmakers and slot machines which, under current legislation, are allowed in Northern Ireland. “Casinos are better regulated, more transparent, run by large companies and are experts in fun and entertainment. It’s much better than going to the bookies. Why would you not allow the most responsible form of gambling?”

n the House of Commons last week, Jim Sheridan, ILabour MP for Paisley and Renfrewshire North, asked the Secretary of State for Culture, Media and Sport Maria Miller for what reason the charity lottery sector was not included in the most recent triennial review of the Gambling Act 2005 and what plans she has to provide for a review of revenues and prizes in the charity lottery sector. The DCMS’ Hugh Robertson responded: “The recent Triennial Review was limited to gaming machine stake and prize limits, and so the charity lottery sector was not within its remit. DCMS will be publishing a consultation on society lotteries, which will include consideration of the minimum amount of proceeds that a society lottery has to return to good causes, in the autumn. The limits on society lottery prizes will not be within the remit of the consultation.”

Commission to consult on changes to conditions and codes governing gambling industry LEGISLATION

Gambling Commission has published on proposed changes to the Trulesheconsultations governing licensed gambling operators. The changes, designed to enhance consumer protection and improve gambling regulation, are set out in proposed amendments to the Licence Conditions and Codes of Practice and proposals for the protection of customer funds. While many of the changes will affect those who offer gambling facilities via websites or phones, there are a number of improvements - including some aspects of the proposals relating to protecting customer funds - that will affect premises-based gambling operators. The proposed changes include: more clarity on the Commission’s expectations that operators will work with us in an open and cooperative manner; enhanced and consoli-

dated information requirements for operators sharing information with the Commission; enhanced dispute resolution procedures. In addition, the changes will also details controls on poker and other networks; clarification regarding sufficient betting facilities at premises offering remote gambling facilities; and better protection of customer funds including the introduction of a simple rating system to inform consumers of the protection they receive. Final decisions following consultation on the changes will be made and announced early in 2014, with most of the changes expected to take effect next spring. A Gambling Commission spokesperson said:“These proposed changes are intended to enhance consumer protection and improve gambling regulation.We want to collect people’s views on the proposals during the public consultation which will run until early December.”

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Coinslot September 20 - September 26, 2013

INDUSTRY AMUSEMENTS LEISURE

B2B COMMENT NEWSWEEK COMPETITION The Jabro Surreal Soccer season starts in earnest. The first month’s standings are out. 21

Councillors push for pub and club rate cut

Wetherspoon posts positive figures SINGLE SITE

BUSINESS

ubs group Wetherspoon, one of the biggest supPporters of UK coin-op,

Struggling pubs and working men’s clubs in West Yorkshire could have business rates waived while they get back on their feet, according to local councillors. ast week, Kirklees councillors voted to urge the government to allow communities a greater say in what happens to pubs and working men’s clubs at risk.A crossparty selection of councillors called on Kirklees Council to lobby the government for changes to the planning system. A motion, backed by the Full Council, was submitted by an unusually united group of Labour,Conservatives,Liberal Democrat, Independent and Green Party leaders.

Leading Cllr Khan said: “The business rates idea is similar to what the government has done with rural Post Offices. It helps a struggling industry when they need it most.A business rates relief holiday would be for a temporary period to help them recover.” He added that VAT relief and changes to the planning system would help, stating: “Now the council has this motion we’ll be writing to Eric Pickles (pictured) about this issue. Pubs and working men’s clubs are at the heart

of our communities and we want to save them.” As a result of the vote, the council will formally call on the Secretary of State for Community to help protect community pubs and working men’s clubs by ensuring that planning permission and community consultation are required before community pubs and working men’s clubs are allowed to be converted to betting shops, supermarkets and pay-day loan stores or other uses - or are allowed to be demolished.

Cllr Terry Lyons, Holme Valley North Independent, said: “It’s simple. We don’t want to see any more pubs or working men’s clubs close and be replaced by betting shops and the like. In Meltham we’ve good examples of how pubs have led to brilliant community ideas the Meltham 1940s weekend came from a conversation in a pub.Working men’s clubs provide a focal point for people. In times of austerity we know places will struggle. This is about us doing what we can to help.”

notched up another year of record profits and sales but said it does not expect much help from the economy as customers remain under pressure. Posting the record profits, JD Wetherspoon, the chain of 886 pubs, added a sense of sobriety stating that growth is likely to remain subdued for the year ahead, after a recent slowdown in like-for-like sales growth to 2.5 per cent in the two weeks to September 8. Chairman and founder Tim Martin said while Britain has narrowly avoided economic “Armageddon”, it will

be a “long, slow haul” to recovery, giving little cause for celebration to its cautious punters. Underlying sales grew 5.8 per cent in the 52 weeks to the end of July. Wetherspoon added another 29 pubs during the year and sold three. It plans to open another 30 pubs in the year to the end of July 2014. Profits before tax and exceptional items were 6.3 per cent stronger at £76.9m. The chain is calling for a level playing field on tax with supermarkets, and will cut its prices by 7.5 per cent for one day on September 25 to publicise this, as part of Tax Parity Day organised by VAT campaigner Jacques Borel.

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Amusements Worthing Pier to be transformed

Crealy celebrates bumper summer

Margate regeneration plans unveiled

Birnbeck Pier future uncertain

A major overhaul of Worthing Pier is expected to be given the go-ahead. Businessman Phillip Duckett, Worthing Borough Council’s preferred bidder for the project, has proposed to transform the Grade IIlisted structure into a venue for business events, private functions and weddings.

Cornwall’s Crealy Great Adventure Park has celebrated its busiest summer season in seven years after visits rose 20 per cent on 2012, with footfall beating targets on 40 of the 45 days. The attraction took 26 per cent more revenue than last year and 11 per cent more than in 2006, its most successful year.

Plans for a new hotel and apartments that will form part of the regeneration of Margate have been unveiled. The 60-bed hotel and 18 serviced apartments, along with space for car parking and a public area, are planned for the Rendezvous site on the resort’s pier.

North Somerset Council will discuss the future of Birnbeck Pier with English Heritage after officers confirmed national funding is needed to restore the site. It also stated the pier will need “some degree” of commercial development to contribute to the overall costs and on-going maintenance.

Turnover boost brings summer cheer for Joyland

Southend arcade begins work to repair flood damage REFURBISHMENT

ork has begun on repairs to a Southend W amusement arcade that TRADING REPORT

Growing consuming confidence saw turnover rise across the board at Great Yarmouth’s Joyland amusement park, including its redemption-led arcade. reatYarmouth’s Joyland children’s fun park has reported a successful summer season, with footfall, spend per head and turnover all up on figures from 2012. On average, turnover at the park, which consists of an amusement park, arcade and American diner-themed restaurant, saw a rise of around eight per cent. Although the precise number of visitors was difficult to gage, Joyland owner Michael Cole spent every day of the school summer holidays on site, and said that experience told him the figure was visibly up on the previous year. Better still,those visitors stayed at the park for longer, he explained:“Whereas last year the drop-off came at around 4pm/4:30pm in 2012, this year there were days - especially those when the evenings were mild - that we didn’t get a

drop-off at all. “The tourist board puts on a firework display on the six Wednesdays of the school holidays, and there were noticeably more people here on those days, which helped every business on the seafront.” Cole also saw those visitors starting to spend more freely:“Last year, there was a definite resistance to spending money. I’m not saying people were throwing it around this year,but I think they felt more confident when spending this year.The spend per head in our American diner restaurant was definitely significantly up.” He attributed the growth in consumer confidence to a combination of factors: “The economy looks like it is starting to perform a little bit better,and whether it is or it isn’t,this is the message that most people are getting from the media.Unemployment is down, house

prices are rising and there are more positive news reports on the television and radio than there were in recent years.” Joyland’s amusement arcade moved even more heavily into redemption this year, with 80 per cent of it now consisting of redemption-based equipment.With families its core audience, the move paid dividends, as turnover rose by between five and six per cent. For 2013, Cole introduced far higher value prizes to the arcade’s redemption prize centre than it has ever had before - mobile phones, laptops, tablets, remote control cars and larger soft toys which kept players on site for longer and saw them returning for repeat business. He explained: “As we have put more redemption equipment in we have upped the appeal of the

prize counter,and this year that has really worked for us. Five years ago, the biggest prize you could win here was worth 100 tickets, where now they go all the way up to 3,000 tickets. “We have had families come back repeatedly over three or four days to save up their tickets to win a better prize. The higher value products on offer encourages people to play for longer,as they aim for these sort of prizes.“ Cole undertook a similar exercise with the arcade’s 2p pushers, putting more expensive key rings and gold discs to exchange for star prizes on the beds, which also worked well. He commented:“At the start of the season we saw the pushers start to drop off a little bit, so we upgraded the swag and that brought the takings back up, over and above the amount we needed to cover the cost of those new prizes.”

suffered extensive damage when heavy rain caused flash floods at the resort a fortnight ago. The floods had forced the seafront Happidrome Arcade to shut its doors for two days over the bank holiday weekend in order to lay a £2,000 temporary carpet to be laid as part of the business’s clean-up operation. Martin Richardson, owner of the FEC, said: “My number one priority is customer safety, particularly because of the nature of the water, containing sewage. “I wanted to be 100 per cent sure there was no risk of cross contamination to customers. We must have used more Dettol than the NHS uses in a year.” The temporary carpet

was only one stage of the repairs at the Happidrome, which has also wooden boards in its walls stripped out and replaced with temporary ones. Richardson estimated that the flooding had caused between £150,000 to £175,000 of damage, with the final figure still rising. He added: “The work has far from stopped, but at least we are open. I want to make sure I have the cleanest, tidiest entertainment centre possible. We lost a lot of machines from the front half of the arcade.” The arcade is due to close for a week from November 14 for a full refurbishment, which will include new carpets worth £25,000, replacement wall coverings, ceiling repairs, new lighting and the installation of new machines.

THE AMUSEMENT & LEISURE SHOW

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16 B2B listings and industry marketplace

18 This week’s machine charts

19 Classified sales, job and business opps

21 Jabro Surreal Soccer season

SEPTEMBER 20 - SEPTEMBER 26, 2013

Essential Guide to cash handling Next Week

Coinslot SEPTEMBER 20 - SEPTEMBER 26, 2013

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Essential Guide to... Arcade management solutions FIRST WORD

COMMENT

Developing new technologies to satisfy the needs of the industry

Sophisticated systems for savvy operators

Today’s arcade management solutions are helping to improve both operator efficiencies and the customer experience, according to leisure industry consultant, Frank Seninsky. New front-of-house technologies can provide our industry with opportunities to capture the public’s attention. Back-office systems improve operating efficiencies - time and labour savings - and provide valuable data that can be used to increase revenues and reduce other costs, such as parts savings through scheduled preventative maintenance alerts. In most cases our industry takes a new or existing technology and further develops it to satisfy the needs of our industry.We have seen this with redemption inventory systems, debit card systems, point of sale, LCD, touchscreens, and so on. Our industry has survived more than 100 years because it has jumped on new inventions and put them before the public as coin-operated devices starting with the coin-in-the-slot music machines - later called jukeboxes - to Pong, the first video game. Smartphone technology is now starting to be used to activate our games, and operators receive payment via automatic transfer from a mobile phone service provider or third-party payment solution company. Cashless payment systems are the future because people are getting used to carrying less cash.Ask any twenty-something how much cash they usually carry. They make almost all purchases via credit or debit card.Today credit/debit card use is slightly more than 50 per cent of purchases.Add in other forms of electronic payment and cash is left with a smaller percentage than we realise.We are not that many years away from when we will become entirely cashless. Hopefully, our industry will be a little bit ahead of other industries with adopting new payment technologies so we can add value to a cashless society. A debit card system pays for itself in less than two years,and in some cases just one year when you take into account the ‘float’ - money and points on the card that is not spent or redeemed - plus the increased revenues from the marketing aspects.Tracking players is important for several reasons. Firstly, they develop a VIP category of frequent and higher spending players and providing them with special discounts and privileges.This group now makes up 20 per cent of our total game revenues where debit card systems are in place. Secondly, knowing which games a player likes to play makes it easier to reach out to them through emails and texts to let them know about a new game that is soon arriving that they will like and offering them an incentive.This can be similar to what Netflix does when it has you rate movies so they know which movies to recommend. It can also work in reverse,as you can recommend a game that a player has not played that you think he/she will like. Lastly, tournaments can be easily put together by knowing the group of players who play a certain game most frequently or each time during their visit. This list goes on. It is just a matter of taking the time to use the data available to create marketing opportunities. Looking ahead, there may come a time when each individual game in any location, through industry standardised software,can report data to a cloud and all of the data from all of an owner’s games is automatically transmitted to one designated website and organised. The problem with this prediction is that it is up to our industry to work with other industries to adopt a standard so the price can be substantially reduced.”

“

A world where the operator has realtime, instantly accessible data pertaining to his entire arcade floor available to him 24/7 has arrived. Beyond the potentially daunting initial set-up period, Alex Lee is struggling to see any drawbacks. it’s best to cut to the chase. Having seen what’s on offer, the UK coin-op industry can do Sitselfometimes a big favour by adopting technology that has been developed to improve efficiency, reduce time spent on accounting and staff management and increase those all-important profit margins. The good news is that the suppliers featured here have strong claims to be able to deliver the right systems to assist operators in doing what they do best - make money. You can see for yourself what the latest high quality technological developments really can achieve on the product pages. These state-of-the-art systems are designed to help operators get the most out of their machines, regardless of if it happens to be through enhanced security or by utilising every available morsel of data to its full profit-making potential. Like any new piece of equipment, inevitably, the number one consideration is the cost at ‘point of entry’. The obvious answer is that arcade management software and sophisticated cash handling systems can do nothing but add value to any coin-op business in the long term. There is another seriously important consideration to take into account. The government would look more favourably on a UK coin-op industry that is better prepared to embrace this type of technology. Having systems in place that, for example, improve accountability sends out a positive message to policy makers, portraying an industry that positively embraces transparency and openness. The benefits of installing arcade management systems are many and varied. Customer relationship management, service and repair enquiries, remote collections, repair calls using laptops, PDAs and mobile phones and data export to Amedis/CLMS systems (in the case of breweries) is all possible using the relevant package, tailored to the individual operator’s needs and level of technical ability. Modern management software systems go far beyond the minimum requirement of keeping a remote ‘eye’ on an operator’s complete machine stock and notify when a hopper needs refilling, a door needs closing or a part needs replacing. Live, on-site monitoring systems have brought considerable business advantages to proprietors of arcades, theme parks and FECs across the UK. Those who have taken the plunge have reported improved profitability, greater operational security and, as a natural by-product, a significant return on their investment. Now way more sophisticated than when they first appeared on the market around a decade ago, it is no wonder that this type of tool is fast becoming the norm in the modern operator’s inventory.

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Essential Guide to ... Arcade management so Sector Overview SWOT ANALYSIS

Future-facing solutions to improve profitability Anything that saves time, hassle and money in the long run has to be a good thing. Enter the arcade management solutions sector - including everything from straightforward cash handling to analytical machine data solutions. hile the coin-op industry thrives and prides itself - on new technology, the major challenge for all operations is to improve their profits. Furthermore, in today’s ultra-competitive times, it has become almost as important to invest in ways to better manage and boost the income of the machine floor as it is to select and buy the machines themselves. With powerful and popular consoles, handhelds, the internet and, of course,

Coinslot SEPTEMBER 20 - SEPTEMBER 26, 2013

smartphones providing exciting and instantly accessible entertainment, the UK coin-op industry has had to find more effective ways of managing its products to the best possible advantage.That is to say, revenue must be maximised from every machine all day long, week-in, week-out. Arcade management manifests itself in many forms. An operator’s qualities - the inherent knowledge of which machines are likeliest to make the most money, his staff management and eye for a deal - are as

relevant now as they ever have been, but the need to squeeze every last penny from the premises has opened up a big opportunity for technology-driven management solutions. The cash handling sector, for example, above and beyond the physical emptying of cash boxes, has its own raft of innovative and cost effective money handling machines such as electronic coin counters and note counters. Embed, for example, which underwent a reshuffle at senior management level recently, has built a reputation for sophisticated arcade management and redemption systems which are simple to deploy and have proven to make operations much more effective over the long term.The company has provided its Quantum machine management to, most famously in the UK, Crown Leisure’s large swathe of holiday park arcades. Elsewhere, Cash Handling Systems is now offering CashProT software, which is designed to take information directly from De La Rue/Talaris Glory Mach coin sorters and convert it into useable error free data for onward manipulation. Meanwhile, Site Manager Enterprise from JCA Systems is a comprehensive machine and player management system. The system, which is distributed by Hazel Electronics in the UK and Ireland, is aimed at single site and arcade operators and offers revenue protection, player loyalty and tracking, across several types of machine gaming. Today’s array of arcade management software, therefore, offers continuous, accurate monitoring by scalable wireless systems and provide operators with costeffective, bespoke reporting on the financial and operational performance of multiple sites.The evidence provided by the companies delivering such products makes it difficult to understand why every operator in the land hasn’t already embraced the available technology. A thorough software management system can fully operate every aspect of an amusement and leisure business, regardless of the size. Firms that once had masses of data, but little useful information, several non-integrated different software systems and were once convinced that the transformation of data into useful information is

a time consuming and expensive exercise have been rejuvenated by installing software management systems. The systems available to today’s amusement arcade bosses aim to assist in the reduction of administrative overheads and provide timely management information, therefore improving business efficiency and profitability.The versatility, ease of use and range of benefits of today’s software management systems have left adopters of such systems wondering what they ever did beforehand. Having an incredible wealth of data at one’s fingertips has to be advantageous, when the likes of complete site and machines information, collections, automatic rental billing, licence/PPL charging, complete histories of sites, machines, collections and billings can be performed or found with a click of the mouse. With the yearly tax bill causing one of an average operator’s biggest headaches, the fact that arcade software management systems also include an integrated accounts facility, there seems to be very little in the way of drawbacks. In terms of benefits, the scalability of the solutions currently available on the market is a further advantage. Larger operators who are active in the free trade or brewery/pub management sectors, for example, can leave a number of time consuming jobs to a single piece of sophisticated, yet easy to use, management software. Multiple location and depot operations can be performed from a single computer, in addition to stock control of machines and parts across multiple warehouses, purchase order processing and sales order processing. While the above may be an expected part of the software’s offer, the functionality of today’s arcade management software solutions looks to be prepared for any eventuality.

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Market Analysis SUPPLIERS

Handle cash like a Pro Already renowned for its enviable range of cash handling solutions, Cash Handling Systems has now developed Cash Pro to link them to a PC and make operators’ lives even easier. s a company, Cash Handling Systems is well known for selling best of breed A coin and note sorters from industry lead-

SWOT ANALYSIS ARCADE MANAGEMENT SOLUTIONS STRENGTHS • Cost and labour-saving - once system is in place, many costly tasks are ruled out at a stroke • Time saving - complicated tasks made simple • Multiple functions - nearly all an operator’s day-to-day tasks can be managed from one base WEAKNESSES • Not necessarily an option for smaller operators whose budgets are minimal • The fear factor of embracing a computerised machine tracking system OPPORTUNITIES • New operating systems and faster processors always emerging • As operators increase scope of service and customer base, increased functionality and updates will be needed • As awareness of effectiveness of management software permeates market, more will adopt them THREATS • Viruses, hackers and unforeseen downtime • Larger operators designing their own systems

ing manufacturers like Talaris and Glory. The firm is now set to boost its hardearned reputation yet further with the addition of Cash Pro, a new software product it has developed that links its coin sorting machines directly to a PC. Mike Wagstaff, Cash Handling Systems managing director, said the Cash Pro is designed to be an inexpensive solution and represents a long awaited addition to his company’s product portfolio. He commented: “Cash Pro cuts out so much human error and significantly reduces the amount of taking during coin collection, literally at the touch of a button. It makes the whole accounting process a lot easier and quicker, providing an electronic record of what has actually passed through the coin sorter.” The process could not be easier. When the coin sorting transaction is complete, operators simply press ‘accept’ and the records go straight into the PC. Once the count is finished, those records are converted to an Excel file for the operator to do with as they please. Wagstaff continued: “With the software, operators can quickly reference back the coin take of last month, last quarter and beyond, and get instant analysis of which machines are really performing for them. Cash Pro is simple to install, as it is downloadable from our website or can be loaded onto a PC via digital disc.” Beyond the new product, the Cash Handling Systems boss explained why his firm could offer an enviable range of cash handling solutions: “We are not affiliated to one company, enabling us to source the best products from throughout the market, competitively and with excellent service. “As a company, we are just about to celebrate our ninth year in business. That is quite an achievement, having come through the recession and still going strong, and we are now looking to expand again. These are definitely good times for us.” Wagstaff explained just how comprehensive his company’s product portfolio is: “Our Mach coin sorters range in price from £1,600 up to £7,000, with something for every budget in between. “We have six different models of note counters, five different models of note sorters and now the Cash Pro software that ties it all together. These are all

backed by a UK-wide service network for peace of mind. Analysing the state of the amusements market, he said that things were finally starting to look more positive: “Hopefully this has been a better year. At long last we have had some fine weather to get people out, particularly for seaside resorts. The operators I have spoken to have been very happy, reporting far greater footfall through the doors.”

ZLWK

Coinslot SEPTEMBER 20 - SEPTEMBER 26, 2013

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Essential Guide to ... Arcade management so Market Perspectives TECHNOLOGY SOLUTIONS PROVIDERS

SITE MANAGEMENT

‘Reward your best customers’

Full integration

Cashless arcade management systems directly address two of the most important marketing rules in every business. Andrea Bisi, sales director for Embed International, explains. Cashless systems are still not fully applicable to the UK’s adult gaming sector, mainly due to incomplete standards and related technicalities. But for arcade games in family entertainment centres, Embed International has direct experience with the advantages of a mature card system, having in our group the largest chain in the world operating cashless systems: Timezone. The benefits of a cashless system outperform the impulse spending mentality of ‘one last coin’.What the cashless system does - by putting a card, as a constant reminder of the fun they had, in the hands of every player - is generate return visits and enable higher spending during each visit. This directly addresses two of the most important marketing rules in every business. New cashless technologies allow amusement operators to reduce the operating cost of their business while giving them all the information they require much more quickly than traditional methods.With the speed that today’s world is running, having the information available at the right time really allows you to make informed business decisions faster and more efficiently.

“

Many amusement markets around the world have already fully embraced debit card systems and cashless systems in general. Cashless payment systems have a number of benefits.We are continuously especially in more established markets talking with operators who are still very

fond of coins and banknotes, but we know that in every other environment and every aspect of our lives, cash is becoming increasingly less significant.We are buying from the internet and paying with credit cards more than ever before. I think the biggest hurdle, or slowdown, on the full embrace of cashless systems is in the mind of the operators. Customers see no problem in debit card systems, and actively embrace this style of payment. In the UK there is still a large number of large operators who have used cash all their lives. Cashless systems do present a big change to your business,but the advantages are clear. Not only do they make the operation of a venue easier, they also present numerous marketing opportunities.Rather than spending 20 hours a week emptying boxes of money, you can spend time creating packages and promotions to encourage repeat visits. Cashless systems allow you to integrate promotions.They enable you to gain a better understanding of exactly who is coming to your venue and take a closer look at their spending habits. Cashless systems enable you to reward your best customers - and this is a fundamental rule for any business.”

EUROPEAN OPERATIONS

European customers embrace Embed’s cashless solution Gamestate, a new European amusement concept, opened its doors in the Netherlands last week, making full use of Embed International’s arcade management solutions. ased in Sittard, Netherlands, the Veltmeijer Group is involved in the operation of amusement machines and related leisure B equipment in 28 Center Parcs holiday locations across the Netherlands, Belgium, Germany and France. Drawing on its vast experience in the European amusement sector, the group officially cut the ribbon on its latest amusement concept, Gamestate, on September 12.The first Gamestate venue is located within a large, integrated family entertainment centre complex in the southern Dutch city of Kerkrade, and the arcade includes systems designed and developed by Embed International. “This pilot venue brings together all of our knowledge on the operation of amusement equipment in Europe,” said Roger Tubée, director of the family-run Veltmeijer Group.“This setup is quite new for the Netherlands,and there has been a great deal of interest. Coinslot SEPTEMBER 20 - SEPTEMBER 26, 2013

“We have the Embed Playsafe cashless payment solution and Redemption Pro modules installed within Gamestate,”Tubée added.“From the moment we decided to develop this standalone arcade concept, we knew it was very important for us to install these systems within the venue - so much so that the deal with Embed was the first contract we signed after the property rental contact, before we even started buying machines.” According to Tubée, many customers who visited Gamestate throughout its soft opening period had never before used a play card system. However, he noted that acceptance of the system has been “very good”. “Once we explained that you put the balance on the card, customers immediately understand and accept the system and head off to the amusement floor,”Tubée stated.

Ray Hazelton, managing director of Hazel Electronics, explains his company’s relationship with JCA Systems and how management software solutions can help operators realise efficiencies in their amusement and gaming business Operating machines is more competitive now then it has ever been. Without “a system like Site Manager you are getting left behind. The system gives you the control, marketing and promotional tools, you need, to keep ahead of the competition. Back in 2006, JCA Systems’ Site Manager product was very different than it is today. It had some clever features but it didn’t quite suit the market and the price point was wrong. With Hazel Electronics working closely with JCA Systems, the product was quickly refined and in very short order Site Manager Classic was an affordable and powerful data capture system. Since then we have continued to work closely together to constantly refine and extend the product to meet customers’ changing needs and provide the best levels of support. Site Manager has gone from strength to strength, with innovative hardware and software being released every single year since, keeping Site Manager at the forefront of technology. Three years ago, Site Manager Enterprise was born. This latest version was a complete rewrite and redesign, faster and more scalable, developed with the future in mind and incorporating customer requested features. Able to handle one site or hundreds of sites, a few machines or many thousands, Site Manager Enterprise featured one comprehensive, integrated database holding both machine and player information. The principal advantage of Site Manager is its rich list of modules all fully integrated together. Single site, multi site, player tracking, loyalty, vouchers, redemption rewards, cashless and jackpot - all these features work seamlessly together and it works with all machine types.”

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Products HAZEL ELECTRONICS

CASH HANDLING SYSTEMS

Site Manager: your one-stop machine and player management solution

Leading solutions from Cash Handling Systems

Site Manager Enterprise from JCA Systems is one of the most comprehensive and affordable machine and player management systems on the market. ite Manager, distributed by Hazel Electronics in the UK and Ireland, is essential for single site and arcade operators. It offers unrivalled revenue protection, player loyalty and tracking, across all types of machine gaming: Casino, AWP, SWP, video, amusements, redemption and pool. With systems installed in the field for over eight years, Site Manager is a proven system that continues to evolve as a fully integrated solution.At the core is the ultra-fast Site Manager server, which collects live information from local and remote electronic meters into the main database. With multiple transport options this two-way traffic allows the meters to be remotely configured and adjusted to provide the most accurate and relevant machine data from your machines and your customers. This then allows multiple clients to access extensive management reports and live screens at different security levels from anywhere across the globe. Reports include accounting analysis, customer habits, machine performance and percentages, reconciliation, trends, MGD and play hours.The ability to see service and cashbox door events and detailed machine activity is a powerful operating tool, cutting down on the possibility of fraud and maximizing profitability. “Seeing how, when and where your individual customers spend their money is an invaluable way to

improve your profitability”, said Ray Hazelton, managing director of Hazel Electronics.“All this information can be easily gleaned from the Dashboard, which provides a graphical mimic of a selected site providing a live action display of machine activity, alarms and most importantly float levels.” Player retention is imperative these days, and the Site Manager suite includes a fully integrated player tracking and loyalty system. Players use their MaxyPoints card to accumulate points while playing and these can be cashed in for rewards at a PlayDesk terminal or online. John Comfort, managing director of JCA, said:“The new Platinum Card Reader with graphics display can be fitted to any machine and is the easiest way to convert to secure cashless operation and the many benefits this brings.” The Site Manager loyalty module also includes email, text marketing and vouchers, which offers the opportunity to create really effective promotions.With everything in one system there is no need to struggle with multiple sets of player information. The Site Manager suite offers a complete solution. It is flexible enough to match the needs of any machine operator offering everything including machine management, customer loyalty, marketing, cashless operation, central machine fault reporting and service call tracking.

For each requirement, Cash Handling Systems will suggest the ideal products to suit each operator’s needs. ash Handling Systems is a leading supplier of innovative and cost effective cash handling machines includC ing electronic coin counters and note counters. “We pride ourselves on having substantial industry expertise and this means you get the solution that best fulfils your needs,” the company said. “We import these coin and note counting machines direct from the manufacturer, which means we are able to offer cost effective, reliable and robust solutions to your cash processing requirements.” For each requirement, Cash Handling Systems will suggest the ideal products to suit each operator’s needs, ensuring they have the right machine and solution for their requirements. “In addition to our highly competitive hardware, Cash Handling Systems is proud to offer industry leading CashPro software,” the company said. “This simple and effective software is designed to take information directly from your De La Rue/Talaris Glory Mach coin sorters and convert it into useable error free data for onward manipulation.

EMBED-PLAYSAFE

Embed systems: operating solutions for any entertainment facility Embed is the largest worldwide provider of management solutions specifically dedicated to the arcade industry. ndividual site owners as well as larger chains all over the world benefit greatly from arcade Imanagement systems such as those provided by Embed.The company has experienced support staff located in every region, and each dedicated product is renowned for its extreme reliability. Debit card and cashless systems;machine monitoring;point of sales (POS); membership and loyalty; redemption management; admission control; inventory and stock ordering; and event scheduling are just some of the aspects that are fully covered and coordinated into the comprehensive Embed product range. More than 1,000 installations and operations across the globe consistently enjoy improved cash controls, reduced labour costs and endless marketing options to increase revenues using Embed systems.

“Security is of paramount importance today for operators, as well as finding more ways to increase revenue, and reduce costs,”the company said. The Embed Cashless System is not only reliable and secure,but it enables a level of control and accountability superior to any other system.Automated reports with the ability to analyse live data,consolidated reports of all the various revenue generating activities as well as full POS capability are helping operators to be more efficient in their daily activities and strategic planning. “Employee theft and jammed machines are a thing of the past,” Embed said.“All cash is managed from one point in the location and monitored by management with reports providing accountability and security.There are no longer games down due to coin jams, and there is no need to have staff on location before operating hours to do collections.” The customer experience is also greatly enhanced by the use of the same Embed card for arcade games, rides, food and

beverage, bowling or purchase retail items, as well as tracking remaining credit, bonus or to accumulate points for any associated prize redemption activity.The marketing opportunities are enhanced by the analysis of spending patterns of customers and revenue of each game, and then enabling endless combinations of packages and promotions to stimulate higher spending and more return visits. Technology is pushing for more mobile functions and extensive use of the internet. Embed’s continuous investment in research and development has resulted in an extensive and powerful team with an incredible range of new products, ready to be launched in the next few weeks.These include mobile POS and swiper functions, Embed System Protection,web-based services,and mobile and internet functions for operators. The unparalleled experience of Embed in arcade management solutions is a direct result of a close association with sister company,Timezone - one of the largest operators in the world with over 230 arcade game centres in seven countries, as well as long-term relations with other leading operators in every region of the world. Coinslot SEPTEMBER 20 - SEPTEMBER 26, 2013

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Coinslot SEPTEMBER 20 - SEPTEMBER 26, 2013

B 2 B

2334-p18-Analysis:Coinslot NEW

B 2 B

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B 2 B

Current Team Position Name

Manager Name

Weekly Points

Total Current Team Points Position Name

Manager Name

Weekly Points

Total Current Team Points Position Name

Manager Name

Weekly Points

Total Points

SHERWIN A TEAM

Mark Sherwin

230

230 21 CHEEKY MONKEYS

Matty Sirett

176

176 41 PARAGON ACADEMICALS

Nick Hardy

160

EVAN TENNER BACK NOW

Stuart Heyden

227

227 22 BOWLERS BOYZ

Andy Bowler

176

176 42 JOHNNYS SHOPPERS 11

John Mitchell

158

FC CLACTON UNDER 10's

Stuart Heyden

223

223 23 HOLTY'S HOTSPOTS

Tony Holt

175

175 43 BRAMBLEBOYZ123

Andy Bowler

158

LE COINSPINNERS

Lee H

219

219 24 BEACON BATTLERS

Harry Illingworth

175

175 44 I WANT DIRTY KNEES 2

Jorzoe-FTM

155

DYNAMO KEBAB

David Lees

219

219 25 JACKSONS SUPER BLUES

Phillip Nelson

173

173 45 AMS YID ARMY

Jason Jarrett

155

JACKSONS JACKPOT XI

Gareth Cammack

214

214 26 NES UNITED

Chris Bell

171

171 46 SCUM ON THE RUN

Nathan Holmes

154

HAMMERTIME

Brian Wright

214

214 27 EASY MONEY

Steve Barber

171

171 47 BEADLES 1

Peter Hemmings

153

BAYERN OTHER STRIKER

David Lees

212

212 28 RANGERS RETURN 1

Ashley Temple

170

170 48 CASHBOX KINGS

James Illingworth

152

SOUTH OF THE QUEENS

David Lees

206

206 29 STEVIE G LUCKY 11

Shoppers Luck

168

168 49 ABSOLUTE REAMSTERS

Alex Lee

151

10 JAMIES SHOPPERS 11

Jamie Lucky

197

197 30 BEADLES 2

Peter Hemmings

168

168 50 DO IT THEE SEN LAD

Simon Shaw

147

11 MICK McCARTHY'S MISFITS

Stoo Evans

196

196 31 S.A.S FC

David Holmes

167

167 51 FERGIES FINEST

Kevin Temple

146

12 JOHN WARK'S MILKMEN

Stu & Stoo

194

194 32 DANS DESTROYERS

Daniel Barber

167

167 52 TOWER POWER

Tony O'Brien

144

13 AINT GOT A KALOU

Stuart Heyden

189

189 33 COMRIEAUTOMATICS

Jack Craddock

166

166 53 EE BAH GUM

Simon Shaw

142

14 KEEDAY RESERVES

Peter Holmes

188

188 34 ABSOLUTE RANKSTERS

Alex Lee

166

166 54 RICK'S BOYZ

Andy Bowler

140

15 KEEDAY LEGENDS

Peter Holmes

188

188 35 THE ELDORADO TRACTOR BOYS

Stoo Evans

163

163 55 RANGERS RETURN 2

Ashley Temple

137

16 AK BABES

Andy Water

187

187 36 DONKEY LASHERS

Andy Williamson

163

163 56 SEE THE AT' TOP

Simon Shaw

133

17 KEEDAYS FINEST

Peter Holmes

185

185 37 DIDCOT GOALBUSTERS

John Carpenter

163

163 57 LAC DE GURSON

Bill Knowles

133

18 JO'S ASSETS

Joanne Crooks

181

181 38 AMS VXR GJ

Roger Jarrett

163

163 58 COINSPINNERTRONS

Coopertron

130

19 JJ'S SHOPPERS 11

JJ Lucky

177

177 39 SHOWBOAT ALLSTARS

Ray Harris

162

162 59 UPHILL SKIERS

Bill Knowles

123

20 THE TEAM THAT WIN

Hugo Illingworth

176

176 40 HOT CHIPS

C Edenborough

161

161 60 M.O.T

Bill Knowles

121

MON T TO P HS Inter AY! est f r ee

Coinslot SEPTEMBER 20 - SEPTEMBER 26, 2013

2334-p22-23-Comment:Coinslot NEW

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Coinslot September 20 - September 26, 2013

Comment Customer loyalty is paramount

“

AGE: 60 FAVOURITE MACHINE: PUSHER MOBILE: 07777 666555 EMAIL: JSMITH@OUTLOOK.COM

alex lee comment t one time or another in our lives there’s a fair chance we’ve elected to take our business from one company to another. It’s the most natural thing in the world to seek out the deal that best suits us, while businesses will go out of their way to lure new customers in or tempt old ones back. In today’s ubercompetitive world where nothing seems to matter than the bottom line, ways in which to attract customers and make them come back again and again have become more creative, sophisticated and cunning than ever before. Or have they? Within coin-op circles, relationships are largely based on the twin tenets of value for money and trust, but once those machines go out for public use,the relationship between operator and customer, that is, the person who shoves those coins in the mech, becomes a heck of a lot more complicated. Immediately, there is the issue of return visits.A high street operator,bingo operator, members’ club steward or pub landlord might reasonably expect regular repeat visits if they treat their customers well and give them some fun - and potential rewards in return - but the average seaside operator faces a different

set of challenges altogether. What will make a family of four or five come back again - or at least recommend their arcade or FEC to another bunch of holidaymakers? Furthermore, what machines have said family enjoyed the most and why? We’re now into the world of player tracking, something which, if not becoming the norm is certainly permeating the industry and making its mark. Imagine, as an operator, if you knew exactly who was playing your machines and when, why they liked them and what enticed them in the first instance?Take this one step further and imagine if you had their mobile phone number and/or email address so you could offer them incentives to return? We all have our budgets, I’m painfully aware of this myself as I lurch unsteadily from one friend’s and relative’s birthday to the next, in between wondering how I’ll find the funds to fix the toilet or whatever, but given the success of some player tracking systems in recent years is now finally the time to bite the bullet and find out, definitively, who our customers are and, in the words of that awful girl band from the 1990s, what they really, really want?

Virtual money quickly permeatin

Bitcoin, the burgeon current digital juke

alex lee media watch itcoin gambling has exploded into a multimillion B dollar online industry, according to the Bitcoin Magazine website. Inhabiting the space of opportunity between lagging legal frameworks and the unprecedented functionality the Bitcoin protocol enables for these platforms, online Bitcoin casinos are growing in numbers, Bitcoin profits and Bitcoin turnover. In July, Erik Voorhees announced that the pioneering Bitcoin gambling site SatoshiDice had sold for the equivalent of $11.5m in Bitcoin to an unknown buyer. This was the first major acquisition of any Bitcoin company, but no doubt it will not be the last. The recent growth in the online Bitcoin gambling space can be attributed to the widely acknowledged benefits for operators and players of using the Bitcoin protocol: transparency, provably fair gaming, semi-anonymity, and the ease and speed with which customers can create accounts and place bets. Due to Bitcoin’s accessible nature players from

all over the globe can play, bypassing conventional banking structures and the rigorous ID requirements of traditional online sports gaming platforms. This low barrier of entry for both Bitcoin casino operators and gaming players in the online Bitcoin casino space is a large factor. Due to an unprecedented anonymous survey sent out to online Bitcoin casino operators worldwide in early August 2013, for the first time detailed facts and figures concerning the scale and scope of the Bitcoin gambling space have been revealed. Over 60 online Bitcoin gaming platforms were asked to contribute to the anonymous survey, with just 15 responding and completing the questionnaire. From just these 15 respondents the most comprehensive overview of the state of the worldwide online Bitcoin gaming sphere to date has emerged. For the first time, comprehensive figures regarding the average monthly Bitcoin profits generated by online Bitcoin

casino platforms worldwide are available. One-third of the 15 Bitcoin casinos reported a very modest profit of only 1 to 5 BTC per month. Four out of the 15 respondents revealed that they were clearing much higher than average profits of between 101 to 250 Bitcoin; approximately $12,000 to $30,750 profit per month at current Mt.Gox prices at the time of writing. Two of the Bitcoin gaming operations surveyed were generating average monthly profits of between 1,000 and 5,000 Bitcoin: between approximately $122,000 and $610,000. Although one-third of Bitcoin casinos reported average monthly earnings of less than 5 BTC, many operators in the industry are also reaping large rewards, the largest generating between approximately $122,000 and $610,000 per month. It appears that while the majority of deposits are relatively small - from $12 to $170 the sheer volume of players leads to online Bitcoin gaming platforms realising healthy profits.

2334-p22-23-Comment:Coinslot NEW

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Coinslot September 20 - September 26, 2013 23

“The announcement still hasn’t been made (on FOBTs) despite the launch of the Triennial stating a decision would be announced in July. Question is why is the DCMS delaying announcement, yet at the same time briefing that the status quo will be maintained for now? FOBTs should never have been included in the Triennial in the first place.”

TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk

ADRIAN PARKINSON, CAMPAIGN FOR FAIRER GAMBLING

“ ”

quote unquote

“In terms of note validation, polymer banknotes pose no additional issues and note validators will accept and stack as normal.” ANDY BASSAM, INNOVATIVE TECHNOLOGY

“The conference programme at EAS 2013 will address how to increase in-park spend, social media 2.0, and the art of storytelling plus many more topics of interest to the attractions industry. Prominent theme park professionals will also discuss the latest developments and trends.” JAKOB WAHL, IAAPA

“It is vitally important that the government does not repeat past mistakes. It needs instead to set rates of remote gaming and betting taxation that give operators a realistic chance of being competitive in what is an inherently international market.” CLIVE HAWKSWOOD, REMOTE GAMBLING ASSOCIATION

politics sing testing to make sure that gaming machines U perform in the way intended

in, the burgeoning virtual currency, is seeing increased usage in gaming circles, while the t digital jukebox sector is a far cry from the old vinyl and CD age.

industry. The current period of high growth in online Bitcoin gambling might just be the precursor to Bitcoin becoming the industry standard in the worldwide online gambling industry. In more conventional coin-op sectors, an article on the Intergame website has asked if the traditional idea of a jukebox is a thing of the past or if there is life in the concept yet. According to the site, it’s a question that we keep returning to, largely because of the rapid pace of technological change we as consumers have experienced over the years. The way we access music has changed, as has the way we purchase and listen to it. The author stated: “The music industry is no longer what it once was. Where the means of distribution was previously largely controlled by the big record companies, the internet and the ability to distribute music digitally has changed everything. CDs are still

Machine manufacturers take primary responsibility for game testing to ensure games are fair and open. The Gambling Commission’s Stuart McPhee says testing must be fit for purpose to ensure gambling is fair and open.

stuart mcfee

eating gaming sector

The largest Bitcoin casino surveyed had over 25,000 unique players who had deposited Bitcoin into their gambling wallets. Another Bitcoin gaming platform had between 15,000 and 25,000 depositing players, two casinos had between 3,000 and 5,000 players, while four of the gambling sites surveyed had between 750 to 1,000 players. Taken as an aggregate, these statistics point to an industry consisting of thousands of players worldwide. The majority of online Bitcoin gambling platforms reported they have been running their operations for just under three months. This indicates that the industry is still in an early growth phase. As we have seen, the largest online Bitcoin gambling sites are making profits of up to $610,000 per month and serving up to 50,000 players. The unprecedented transparency, provably fair gaming, semi anonymity, and the ease with which customers can make bets in online Bitcoin casinos bode well for the future of the

Ultimate test is being fair and open

purchased by consumers, but not in the numbers they once were. Album and single sales with some notable exceptions tend not to reach the blockbuster levels they once did. Some of that can be attributed to the sharing and copying of music illegally, but the emergence of new channels of distribution, such as MySpace and YouTube, have influenced the way music is consumed. Equally, the likes of Apple have given people the freedom to take their vast music collections with them. So where does the pay-to-play jukebox fit into all of this?” “There are a lot of people buying music online. In fact, digital music is the only growing division at any record label,” said Dietmar Straubinger of TAB Austria. There may be a plethora of channels for accessing music for free, he added, but people still like to spend their money on valuable experiences.

is a regulatory requirement that makes good business sense. That’s because testing games properly not only meets licence requirements, it also means players always get a fair game and operators can avoid the costly complaints and disputes that inevitably follow a problem. The Gambling Commission first published its gaming machine testing strategy in 2007 after extensive consultation.The strategy ensures that government regulations and the Commission’s technical standards are met and provides assurance that players get a fair and transparent game.An effective approach to testing also helps mitigate the risk of game play being corrupted by software bugs and that the advertised long-term return to player is accurate. Responsible operators will want to do all that they can to comply, and not just because they are required to by the Commission. Savvy players are only too happy to take advantage when an error allows a no-lose strategy to succeed. Equally, no retailer wants to deal with unhappy customers complaining about games underpaying resulting in a poor

gaming experience. Despite all these reasons to comply, the Commission has come across some recent examples where ineffective testing has resulted in players being misled and has put the operator’s reputation on the line. In some cases the Commission found that its testing strategy was not being followed effectively. So we are updating it in the light of the practices, good and bad, that we have encountered. We’ll be consulting on a revised testing strategy next month. In particular we’re looking at improving game development involving complex multi-party arrangements. Here we want to see more done to ensure there are clear and unambiguous contractual arrangements in place to ensure each party involved is clear as to their testing responsibilities. We’re also looking at ensuring that externally tested games are signed off as compliant by a senior person within the manufacturer prior to release and we’re also looking at the way game variants (various stake and prize combinations) should be tested.The proposals will reflect the responsibility placed on operators to deliver the licensing objectives and help keep gambling fair and safe.

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Coinslot September 20 - September 26 , 2013

Newsweek MG Leisure’s amusement venue in Hunstanton will be transformed into a product showroom on October 3 - ideal for operators looking to purchase new or used equipment before the year’s end. Rather than walk the well-trodden path of the traditional ‘open day’,AMG Leisure is set to hold a unique event at its amusement arcade in Hunstanton, Norfolk,next month. On October 3 at AMG Amusements, the UK-based distributor will hold a sale of a number of its machines in a bid to stimulate the market out of season. twist on conventional industry open AMG’s Terry Farr explained:“I think days.I like to think of it as a grand out-ofit will make an interesting off the wall season refurbishment/funky arcade

EAS OPENS ITS DOORS he International Association of Amusement Parks and Attractions (IAAPA) cut the ribbon on the 2013 edition of the Euro Attractions Show yesterday (September 18). EAS, the largest European

conference and trade show for the attractions industry, is taking place at the Porte de Versailles exhibition centre in Paris, France. Running parallel to the action on the trade show floor, the event features a comprehensive conference

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AMG announces ‘Sale of the Century’ event

INTEREST GROWING FOR CHINA EXPO he fifth annual GTI Asia China Expo takes place at the China Import and Export Fair in Guangzhou, China, on September 24-26. More than 150 companies have confirmed their presence at the show and are set to showcase the latest games and amusement equipment and services to trade visitors. “It is not doubt that the show is going to be the largest event in the Chinese electronic games amusement industry,” the organisers said.

clearance, plus we’ll be taking the opportunity to showcase our forthcoming new product.” With the additional incentive of bacon sandwiches and refreshments by way of a thank-you to those making the pilgrimage to Hunstanton, the unusual event promises to be a wellsupported one. The company’s David Bowman said: “We will be showcase a full range of new and used product -AWPs,pushers, cranes, novelty and ticket redemption games - and there will be special offers on the day.This is an open invitation to the industry. Anyone who wants to come along is more than welcome.”

and education programme. Sessions are addressing how to increase in-park spend, social media and the art of storytelling. Prominent theme park professionals are also discussing the latest developments and trends.

SAPAR CHAIRMAN REFLECTS ON ENADA head of the 41st annual Enada Rome exhibition next month, Raffaele Curcio, chairman of SAPAR, the Italian gaming trade association,

has issued a statement reflecting on the ongoing importance of the show. “Since 1972, the year in which the first edition of Enada was held in Rome, a lot of things have changed in our work: new laws, new regulations, new control systems and above all - new machines. SAPAR and Enada are reference points for all those working in the gaming and amusement world, with the expo that represents the major external channel for communication and publicity, an aspect not to be underestimated in a period in which some types of machines are under examination.”

Calendar UK EVENTS SEPTEMBER 2013 20-22 BAPTO National Finals Lyons Robin Hood Holiday Park Rhyl UK www.bapto.org.uk

24-26 Leisure Industry Week (LIW) NEC Birmingham UK www.liw.co.uk

INTERNATIONAL EVENTS SEPTEMBER 2013 18-20 Euro Attractions Show 2013 Porte de Versailles Convention Centre Paris France www.iaapa.org 24-26 GTI Asia China China Import & Export Fair Gaungzhou China www.gtiexpo.com.tw 24-26 G2E 2013 Sands Expo & Convention Centre Las Vegas US www.globalgamingexpo.com

UK EVENTS OCTOBER 2013 3 BACTA National Council Meeting Butcher’s Hall Barbican London UK www.bacta.org

6-9 PLASA 2013 ExCel London London UK www.plasashow.com 9 BACTA National Council Meeting Hippodrome Casino London UK www.bacta.org

UK EVENTS OCTOBER 2013 9 BBPA Annual Dinner Park Plaza London UK www.beerandpub.com

EDITORIAL Editor: Alex Lee Email: al@sjc.co.uk Tel: 01204 396 397 Assistant Editor: James Walker Email: jw@sjc.co.uk Tel: 01204 396 397 Managing Editor: Ken Scott Email: ks@sjc.co.uk Tel: 01273 699 900 ADVERTISING SALES Kathryn Norris Email: knorris@gbmedia.eu Tel: 01204 396 397 Fax: 01204 392 748 SUBSCRIPTIONS Sarah Haworth Tel: 01204 396 397 DIGITAL VERSION Marc Lawton Email: mlawton@gbmedia.eu Tel: 01204 396 397 PRODUCTION Designer: Gina Lloyd Email: gl@sjc.co.uk Ad Production & Pre-Press: Dave Roderick Email: gdk@sjc.co.uk PUBLISHER Director: John Sullivan GB Media Corporation Ltd, Bolton Technology Exchange, 33 Queensbrook, Bolton BL1 4AY

Tel: 01204 396 397 Fax: 01204 392 748 Email: jsullivan@gbmedia.eu OFFICES Editorial and Production: 3rd Floor, 20 New Road, Brighton, East Sussex BN1 1UF (UK) Tel: 01273 699 900 Advertising and Subscriptions: Coinslot International, Bolton Technology Exchange,33 Queensbrook, Bolton BL1 4AY Tel: 01204 396 397 Fax: 01204 392 748 Opinions expressed in this publication should not be regarded as the official view of GB Media Corporation Ltd, except where stated. Views, opinions and recommendations contained in this publication are put forward for consideration only. No action should be taken in reliance upon any such views, opinions or recommendations. Neither GB Media Corporation Ltd nor contributors accept any responsibility for any loss occasioned to any person howsoever caused or arising as a result of or in consequence of action taken or refrained from in realiance on the contents of this publication. Notes for contributors: Coinslot welcomes the submission of articles for consideration by the editor with a view to publication. Submission of an article will be held to imply that the article contains original unpublished work which GB Media Corporation Ltd may lawfully publish. All submissions are made at the owner’s risk. © GB Media Corporation Ltd, 2013 All rights strictly reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior written permission given, full acknowledgement of author, publisher and source must be given.

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