Coinslot 2339 digital by GB Media Corporation

Price: £2.50

October – October 31, 2013 • No. 2339 • www.coinslot.co.uk DOND 25 Pure Gold Flap Advert_test 13/10/2013 19:14 Page 1

2339-p02-inside flap:Coinslot NEW

22/10/13

17:34

Page 1

COINSLOT

COMMENT

Industry news Seaside amusements The IOA Group B2B Listings Machine charts For sale, wanted + opps Jabro Surreal Soccer Comment and opinion

One positive thing that has come out of the red tape machine is that the UK coin-op sector is the most regulated of industries, and as a by-product, has become the most professional of 30 industries...

4 10 12 21 22 26 29 30

Commission bangs â&#x20AC;&#x2DC;bes TESTING STRATEGY

As part of its ongoing compliance activities, the Commission has identified a number of weaknesses in the testing procedures adopted by manufacturers and terminal providers in the terrestrial market. In view of these apparent weaknesses, the Commission considers it necessary to revisit the testing strategy and clarify the requirements of testing. In addition, the manufacturing industry has expressed an interest in reviewing the current testing arrangements to explore whether there are alternative ways to test machines, particularly for categories B1, B2, B3 and B3a which must be externally tested by an accredited laboratory, which could potentially result in cost savings. The Commission believes it would be beneficial to review the current testing arrangements to ascertain whether any cost savings could

be made and to update the document to share best practice more widely across the industry, which has been derived from lessons learned in instances where problems have arisen. The intention is to help the industry improve their

Neil Chinn passes away OBITUARY

It is with great sadness that BACTA and its members report the death of past president, life member, friend and colleague Neil Chinn, aged 60, following a short illness. BACTA extends its sincere condolences to his wife Pauline. eil Chinn was a high profile N international gambling executive having become an engineer with Burton Coin in the early 1980's before it was taken over by Associated Leisure. Neil went on to become a commercial director of BLMS, commercial director of Leisure Link and the managing director of Maygay before joining Novomatic as managing director of Astra Games until 2009. Neil then occupied a number of consultancy positions and continued

as a well-respected member of the gambling industry. He became President of BACTA in 2009 after having been elected vice chairman of Division 4 and Chairman in 2005 and worked tirelessly for the collective good of BACTA and the Gaming and Amusement Industry as a whole. BACTAâ&#x20AC;&#x2122;s Leslie Macleod-Miller stated:â&#x20AC;&#x153;Neil was an outstanding President.Against a challenging, economic and regulatory back-

2339-p03-front:Coinslot NEW

22/10/13

17:33

Page 2

ESSENTIAL GUIDE

JPM Int loses battle of survival

An independent view

30 October 25 - October 31, 2013 • No. 2339 • www.coinslot.co.uk

s ‘best practice’ drum

Commission consults on gaming machine testing strategy COMPLIANCE

The Gambling Commission is consulting on changes to the current gaming machine testing strategy in order to clarify certain requirements. n the Gambling Commission’s view, it is considered necessary to introduce further clarification to gaming machine testing strategy as a result of lessons learned from recent compliance cases involving game manufacturers that incorrectly interpreted, misunderstood or simply failed to comply with the requirements of the testing strategy. Section 96 of the Gambling Act 2005 gives the Gambling Commission powers to ‘establish technical standards’ for gaming machines and to ‘make arrangements for any person for the administration of tests of compliance’. Categories B1, B2, B3 and B3a must be independently tested by a Commission accredited lab, whereas B4, C and D may be tested in the same manner or alternatively by the original manufacturer.Where the original manufacturer tests the game internally they must do so in a prescribed manner, taking into account best practice in respect of in-house development, testing methodology and final release. The purpose of the testing strategy is to ensure games are sufficiently tested prior to commercial release, to ensure that games meet the requirements of applicable regulations and Commission technical standards, and to provide assurances that the player will receive a fair game;a transparent game (game rules are true and accurate, not misrepresented); an average return to player (RTP) as displayed; a game which operates as designed (to mitigate the risk of bugs and other faults occurring). While aimed at manufacturers, the Commission’s Licence Conditions and Codes of Practice require that all technical licence holders, including those who supply gaming machines, comply with the requirement to test machines prior to commercial release. The majority of machine suppliers don’t test machines and would rely upon the

testing procedures and mitigate the risk of certain compliance issues recurring, which would benefit all parties including manufacturers, suppliers, retailers and most importantly players. The Commission is now consulting

on the matter and welcomes views from the industry as to how the current testing arrangements could be improved, and where cost savings or efficiencies could be made in the context of the licensing objectives.

ground, he led BACTA to become the undisputed dominant voice in the gambling sector. Neil was the first BACTA President to have direct contact with Number 10 Downing Street which he attended with Leslie as the rallying point for hundreds of BACTA members of all sizes to fight for fair treatment and the survival of their businesses. “In June of 2009, after working closely with the Minister, John Penrose, Neil achieved an

announcement for the largest increase in stake and prize for Category C machines for the past 20 years.This was followed by a return to the £2 stake for B3 machines and an increase in Category B3 machine numbers to 20 per cent of machine entitlement. Neil also led the team to rebrand BACTA to use the British flag and ensure BACTA took its place as an essential part of the British leisure industries. Leslie MacLeod-Miller paid tribute to Neil saying that he had shown astonishing personal fortitude through some of BACTA’s most difficult internal and external challenges.” Steve Hawkins, BACTA president, commented:“I will always be grateful for the help and support given to me by Neil following his presidency, especially for the work undertaken on the Membership Project, Factfile and as director of the EAGTrade Show. He will be sorely missed.” Funeral details will be made available when known.

original manufacturer to do so but would nonetheless be expected to obtain sufficient evidence of testing prior to supply.However,it is becoming more common for platform providers who both site and operate multiple game terminals on behalf of the retailer, normally on a profit share basis, to test games on behalf of the manufacturer. Effectively, the Commission wants to achieve clarify on the requirement to test all‘game variants’ (each stake and prize combination or maths table, to ensure each of the game variants performs to the correct ‘return to player’ percentage), to mitigate the risk of further misunderstandings or misinterpretations. It also aims to consult on alternative testing arrangements to allow more flexibility for manufacturers to

test‘game variants’themselves,where there is a requirement to use an external accredited test lab to test the base game (applicable to machine categories A,B1,B2,B3 and B3a). Their plan is to include additional guidance, in respect of ‘complex business arrangements’ where multiple parties are responsible for the manufacture of hardware and software components of the gaming machine (terminal based products), to ensure adequate agreements are in place so that each party is aware of their testing responsibilities. The Commission hopes to include a requirement that any testing methodology must be able to evidence the correct operation of the final release version prior to the game being released. At the end of it all, the Commission is looking to ensure that a Personal Management Licence holder or appropriate responsible person (for small scale operators) sign off games as meeting compliant standards prior to game release, both for games tested externally (accredited test lab) and internally (original manufacturer).

2339-p04-05-industry:Coinslot NEW

22/10/13

14:59

Page 1

Coinslot October 25 - October 31, 2013

Industry

TO COMMENT ON ANY ARTICLE

Rank experiences summer sales drop

Email: al@sjc.co.uk

Praesepe sets Cat C wheels in motion OPERATORS

n the wake of the recent Triennial announcement, IAGC and bingo operator

OPERATORS

The Rank Group has blamed the hot weather in July for a like-forlike decline in sales as it releases its interim management statement for the summer term. n the 15 weeks to 13 October 2013, the Rank Group experienced a 7 per cent decline in like-for-like revenues caused by the exceptionally hot weather in July adversely affecting customer visits across its venues, a lower casino win margin in London and a‘disappointing’ performance in Mecca’s venues and digital channel. However, the acquired casinos have performed well and integration has been completed without issue.Total group revenues increased by 15 per cent as a result of the continuing contribution from the 19 recently acquired casinos. As a result of the disappointing start to the year, management is taking both revenue improvement and cost reduction actions to

mitigate the impact of the revenue decline, particularly in the Mecca brand. The impact of these actions is expected to commence in the second half of the financial year. The board anticipates operating profit for the full year to be marginally below market expectations. However, it expects the first half of the financial year to be

materially below that reported in the corresponding period last year with a stronger second half as the benefits of management actions and the impact of its current capital investment programme in the 19 acquired casinos flow through. For Grosvenor Casinos, like-for-like revenue in the 15-weeks declined by 7 per

cent,whereas total revenue increased by 35 per cent as a result of the 19 acquired casinos. Venues were adversely impacted by the July hot weather and a lower than normal win margin in London - this contributed to a 6 per cent fall in customer visits and a 8 per cent fall in like-for-like venues revenue in the 15-week period. Total venues revenue increased by 35 per cent. Like-for-like spend per visit fell by 2 per cent in the 15-week period due to the lower than normal win margin in London, driven by major player activity. The group said in a statement: “The 19 casinos acquired in May 2013 have performed well. The acquired casinos have been integrated without issue and we are progressing

with the capital improvement programmes. The installation of new gaming product has commenced and will be completed by end of Q1 2014.The refurbishment of the Leicester and London Tottenham Court Road casinos is underway and will be completed by Christmas 2013.” It concluded:“Digital revenue continued to grow in the 15-week period, up 19 per cent, however the rate of growth has slowed due to the competitive environment. Mecca venues’ likefor-like and total revenue declined by 7 per cent and 2 per cent respectively as customer visits were adversely impacted by the July hot weather,combined with a fall in the customer base and the continuing decline in visit frequency in the 15-week period.”

Reflex Gaming appoints two new distributors based in Newbury, and Data Leisure, which is a wellewark-based Reflex respected, experiGaming has enced distributor expanded its distribubased in Oldham, tion channels to reflect Lancashire. the many aspects and “Reflex now has a evolving nature of its comprehensive business. route to market with “Following a period of Crown Direct and extremely rapid expanDeith Leisure, with sion, we felt we needed whom we have to entrench ourselves worked for many further in the single site and club sectors with some very years, and who are unrivalled in the focused representation,” says arcade and bingo sectors.We have Quentin Stott, managing director. Steve Clarke and Surj Stott in house “We are delighted to announce the who are really working closely on a appointment of both Wessex Coin, customer level and feeding back which has a fantastic sales team information, which is also helping MANUFACTURERS

to refine our product initiatives. With the appointment of Chris Skelly’s team at Wessex and Karl Taylor at Data Leisure we feel we have closed the circle to really effectively cover the single site sector. Their appointment now allows them to become fully conversant with our product range ahead of the Triennial Review implementation,” he added. “We are very excited to be appointed full Reflex distributors,” said Karl Prismall, sales manager at Wessex Coin.“Reflex has always had an excellent understanding of the amusement industry and has a proven ability for bringing successful and innovative products to market, so with our focus on pro-

viding the strongest performing equipment to the single site and club sectors it’s the perfect partnership. With the upcoming triennial we are expecting to be very busy supplying the latest AWPs along with £100 conversion kits for existing Reflex models.” Karl Taylor, director, Data Leisure Sales, concluded:“We are delighted to be appointed full Reflex distributors alongside Wessex Coin. It is a very positive step forward for our company and we anticipate being very busy supplying new AWPs and £100 conversion kits for existing models.Reflex Gaming has a unique place in today’s amusement industry and we look forward to a long and fruitful partnership with them.”

Praesepe is already working with the manufacturers to see what games it can have now with the £100 upgrade to follow. This applies to the traditional reel-based games as much as it does the multigame compendiums. Praesepe’s head of machines Nigel Davis told Coinslot: “I think we need to see the £100 prize for Cat C as more of a springboard than a last throw of the dice. Category C should be the driver of the business and I’m sure that £100 provides an opportunity for us all to move forward in a positive way. This is all about forging progressive partnerships and communicating our players’ needs and requirements to the manufacturers and the manufacturers delivering new, fresh and compelling gaming experiences.” While accepting the fact that the £100 prize will open up opportunities for Cat C, the operator is continuing its campaign for parity with casinos and LBOs. Davis concluded: “There should not be an imbalance between adult gaming offerings on the high street in whatever form it comes. However, we need to make sure that the gaming offering is competitive, that our welcome is unrivalled and that our premises are clean, safe and well maintained.”

2339-p04-05-industry:Coinslot NEW

22/10/13

14:59

Page 2

JPM International loses battle and goes into liquidation

Campaign slams government inaction on FOBTs PRESSURE GROUPS

Whilst the reception to the Triennial Review has been warm and supportive around most sectors, the industry war-zones remain tense. The stand-off over FOBTs between arcades and LBOs has been left unaddressed by the review, leaving a very sore but determined Campaign for Fairer Gambling.

LIQUIDATION

The JPM Group has announced that its UK manufacturing company, JPM International, has been placed in voluntary liquidation, three years after being purchased by Simon Herbert. PM International, part of the JPM Group, has gone into liquidation. Simon Herbert, the group’s owner, confirmed that he had been forced to voluntarily liquidate the company as a result of financial pressures associated with the existing pension fund acquired with the company in 2010. It was also confirmed that the JPM Group brand will continue with Synot. JPM had been a UK based manufacturer and distributor of games and gaming machines since 1972.The company has downsized drastically from the days of 300+ employees and £40m turnover in the late 80’s to the eventual outsource of manufacturing in 2004, following the MBO by the then FD and MD, from Sega of Japan.This led to the subsequent move of the Cardiff facility to more modest premises in Cardiff Bay.The R&D and administrative function resided at the head office in Birmingham during this transition and remained there until this day. In 2010, Simon Herbert bought the

company, and, after some restructuring internally, focused on materials costs and improvement in trade terms which resulted in a return to profit for FY11. At the beginning of 2012, there was an unforeseen marked decline in demand from major export customers but despite this, JPM International in unison with export customers continued its on-going commitment in development, to overcome the issues in the market, with new products and content. To complement the export business, Herbert heavily invested in the company’s working capital to pursue the UK market; but limited success was hard won and proved insufficient to offset the significant downturn in the export market. Despite the best efforts of the management, which has lowered fixed costs, improved margins and entered new markets, the root cause for the company’s demise is the legacy liability of the defined benefit pension scheme that has passed

down through successive owners. The company historically made a commitment to monthly contributions to alleviate the deficit, which per the latest FRS17 valuation is in excess of £30m. The top-up contributions have risen year on year from £150,000 per annum in 2011, to their current level of £250,000 per annum in 2013, with an increase of a further £50,000 per annum until 2038. In light of the downturn in economic conditions this could no longer be sustained. When it became apparent that the company could no longer pay its creditors if and when they fell due, in addition to making the pension top ups, the directors felt they had no option other than to take professional advice about winding up the JPM International. On 4 October 2013 a board meeting was held and FRP Advisory LLP has been instructed to assist management in placing JPM International into voluntary liquidation.

Sceptre orders over 100 flagship V-Hub jukeboxes SUPPLY CONTRACT

K operator Sceptre Leisure has placed a large order for U over 100 Sound Leisure Venue-

ous machines, we believe that the V-Hub outperforms any other machine at retail level Hub Jukeboxes worth in and as such this is the best excess of £250,000 to be deliv- music solution for us to ered as quickly as they can be progress our music offer with our retail partners.” manufactured. Chris Black commented: Ken Turner, CEO of Sceptre Leisure, revealed:“This is a sig- “We have worked alongside nificant investment for our the Sceptre team for many business, however, this order years. In fact their estate is viris cash-box driven. Following tually 100 per cent Sound many months of testing vari- Leisure. However, we don’t

take anything for granted and it is only through offering a consistent quality product, backed up by the best technicians and music offering in the industry,that this has been possible. There are cheaper options available on the market now,but it is not always down to price, sometimes a quality product that is built to last will still win the day.We are delighted to receive this order.”

VenueHub was first unveiled by Sound Leisure at EAG 2012. It heralded a turning point for jukebox development, harnessing the latest technology to allow standalone applications to be programmed and integrated in a similar way to mobile apps – allowing greater flexibility, easier integration of new software and branding opportunities for customers.

n its announcement on the Triennial Review of gaming machine stakes and Iprizes, the DCMS left the stake and prize levels of FOBTs untouched. Derek Webb, founder of the Campaign for Fairer Gambling, who runs the Stop the FOBTs Campaign, said: “This is a ridiculous decision. It was a prime opportunity for the government to exercise the precautionary principle and reduce the stakes on these addictive machines from £100 to £2, bringing them in line with all other British gaming machines.” He continued: “There is mounting empirical and anecdotal evidence that FOBTs are driving the proliferation of betting shops, contributing to problem gambling, causing crime and violence in local communities, impacting on the working conditions of betting shop staff and being used for criminal activities such as money laundering.” The Campaign submitted a consultation to the Triennial Review in April, presenting its evidence that FOBTs are in breach of the three licensing objectives set out in the Gambling Act 2005. Since then the Campaign has commissioned a poll of betting shop customers in Newham, identifying that 87 per cent viewed FOBTs as addictive. It argues that the idea further research, as relied upon by DCMS to delay taking action, will give any more insight is baseless as this research is not dedicated to understanding FOBT problem gambling. Webb concluded: “The Gambling Commission, an unelected quango of career administrators, should not be trusted by DCMS. The Gambling Commission, working with the Responsible Gambling Trust and the Responsible Gambling Strategy Board, are all complicit in keeping this highly addictive product on our high streets and protecting the bookmakers’ vested interests.”

2339-p06-industry:Coinslot NEW

22/10/13

15:23

Page 1

Coinslot October 25 - October 31, 2013

INDUSTRY AMUSEMENTS LEISURE

Industry

B2B COMMENT NEWSWEEK OPERATIONS They’re the leading independent operators in the UK amusements and gaming industry. So what makes the IOA Group tick? 12

RLMS sets out EAG strategy stall

Games Warehouse opens new online dongle shop SUPPORT

ames Warehouse has announced the opening of a new online shopG ping facility via its fully redesigned

DISTRIBUTORS

As EAG 2014 approaches, nationwide distributor RLMS Sales has revealed that it already has its show strategy in place, due to its strong relationship with its suppliers and ability to prepare for any eventuality. urton-based RLMS Sales strongly believes that failing to prepare is preparing to fail, with particular reference to last week’s DCMS announcement. The company’s Tony Glanville told Coinslot:“Our strategy is already set by the time we get to EAG, our plans for the following year really take shape as soon as the previous season has ended and we know what products have and have not worked and what product categories customers are indicating they will be investing in for the following year.” EAG 2014 is RLMS’ first real test as to whether or not its strategy for the the year is the right one when it receives feedback on the product range it has lined up. Glanville continued:“2014 will possibly be challenging dependent on whether or not

the £100 jackpot recommendation has passed through the process and is in place before the doors open on 21 January. It is always frustrating that the legislative process does not tie in with the seasonal cycle of the market.We ideally needed the new jackpots in place during the autumn so we could test product and have performance figures to support the promotion of the product at EAG.” He added:“We will have, of course, a large range of product other than Category C including non-gaming ready for the 2014 season.” Glanville believes that any opportunity that drives game creation is always welcome.He said: “New jackpots offer games designers new parameters to work within.This in turn leads to a fresh offering for the players, which leads to increased cash box, resulting in investment in new product

from operators, breathing life down the supply chain. The proposed introduction of £100 in early 2014 offers up a great opportunity - £100 is a benchmark figure people can relate to more readily than jackpot figures such as £35 or the current £70. I am sure the games creators have been enjoying toying with new ideas based around the figure 100 being known as a ton or a century and what game names and ideas can be stimulated from that. “With a maximum award of £100, games designers have opportunities to work with multiples within that figure to make an exciting proposition. What is more appealing - a single jackpot of £100 or a £25 prize repeating four times? Only time will tell. I am really looking forward to 2014 and being wowed by a plethora of new games and products coming to market in

the Cat C sector.” RLMS always looks for new product that can come in to complement its existing range. “We have developed successful relationships with suppliers such as Supernova Games and Birthday Blaster that in conjunction to bring to market the legendary Skill Ball Zingy and the Vortex.We look at the qualities of both the product and the supplier.We look for a product that is appealing to the player to generate cash box income that is robust technically, backed up by comprehensive after sales support.” Glanville concluded: “In terms of suppliers, we look to work with partners that share our values of offering the very best products and service and are interested in developing long-term strategic relationships where the importance of the customer is never taken for granted.”

corporate website. The shop offers operators the opportunity to instantly purchase all the software dongles for Paragon, Evolution and Infiniti terminals. In the case of Paragon, green (13,500 credits), yellow (6,300 credits) and purple (6,300 credits connected) are all available and for the Evolution and Infiniti gaming terminals, operators can purchase both the blue 26-week and the blue 365-day options. Secured by Sage Pay, the shop offers PayPal and debit and credit card payment options for instant ordering and therefore, greater convenience and reduced lead times. Games Warehouse’s Nick Hardy explained: “To enter the GW Online Shop, operators will need a user name and a password. Those in place for the GamePack PRO website will automatically work for you. However, if you do not have a GamePack PRO account and wish to open an Online Shop account, simply drop an email or call our Customer Support team.” Commenting on the opening of this new online shopping facility, commercial director Andrew Henson said: “We have established this facility in direct response to requests from our operating partners. And the clear benefits are far greater convenience and flexibility when ordering and purchasing, coupled with an overall streamlining of the entire process.”

HB continues global expansion OPERATORS

Operator HB Leisure has consolidated its international presence by signing a significant contract with Dubai Global Village

B Leisure, a provider of skill games and amusements for theme and H amusement parks, zoos and visitor attractions, has further consolidated its worldwide reputation with the announcement of a significant new contract for a major new international attraction at Dubai’s Global Village. This is HB Leisure’s second major contract signing in the past month,following on from being awarded a further five-year contract with Blackpool’s Pleasure Beach. The company has been awarded the contract to provide games for Dubai Global Village’s major new Fantasy Island attraction.Working in partner-

ship with leading events organisation, the Mellors Group, HB Leisure will be providing 16 fun fair-style games and an extensive offering of coin operated amusements in the Coney Islandthemed attraction which opened on 5 October and runs until 1 March, 2014. HB Leisure’s operations director,

Eddie Lehart, noted:“This is a unique event in Dubai, aiming to attract over 5 million visitors and is a completely different concept for the Global Village. This is planned as a major international attraction appealing to visitors worldwide and we are delighted to be part of it. It will be a great pleasure working with the Mellors Group. We already have an excellent working relationship through them joining us at Dubai’s Festival City previously and now they have awarded us this partnership.” For the Mellors Group, Edward Mellors commented: “Having already developed a relationship with HB Leisure we knew they were on the

same page as us and fully understood the Dubai market - as well as having the international expertise needed to be able to provide attractions targeted at a worldwide audience.” Eddie Lehart concluded:“We have a strong presence in the Middle East with our operations in Dubai (including a series of festival events that include the Dubai Summer Surprises at the Dubai World Trade Centre) and have recently completed a major festival in Qatar.We are now actively looking to develop business in Bahrain and Kuwait, based on our understanding of regional business here and our experience.”

2339-p08-industry:Coinslot NEW

22/10/13

15:34

Page 1

Coinslot October 25 - October 31, 2013

Industry

INDUSTRY AMUSEMENTS LEISURE B2B

COMMENT NEWSWEEK TOURNAMENT Fancy a game? The Foosball Association gears up for the World Cup with a challenge of its own. 30

Kiddie ride stalwart helps out University College Hospital DONATION

Collective, Studio EMMI and RainPboweepshow Rides have helped bring play into the corridors of the children’s wards at University College Hospital

in London. The nine-month project funded by UCLH Charity has transformed clinical white walls with vibrant graphics and engaging images of London to provide a more welcoming environment.

It’s had an immediate effect. “A lot of children are having a good time not just in the playroom but in the wards,” said Allan Watkins, Charge Nurse at the paediatric ward. “There are more play opportunities for chil-

dren. We no longer have to limit their play.” Rainbow Rides’ Geoff Hunt supplied two kiddie rides - a London Bus and a London Cab - for the children’s and young adults’ ward.

Electrocoin increases hi-tech development

Early indications suggest visitors to EAG International 2014 are in for a very busy and productive three days following an announcement by organisers which revealed that stand bookings and enquiries are already ahead of the same period last year.

MANUFACTURERS

ondon-based Electrocoin has made a commitment to increase the development of hi-tech Lgames for the coming year in order to coincide

EAG organisers advise early hotel bookings TRADE SHOWS

ith the EAG International show taking place at ExCel London on 21-23 January, 2014, organiser Karen Cooke has reported a‘discernible level of optimism about prospects for the coming year’. Cooke said:“In spite of the challenging business environment,EAG International has grown steadily since its inception. We’re very informed about the needs of our exhibitors and it’s our job to deliver the best possible launch to 2014.Visitors

to EAG International 2014 will experience the latest products from more than 180 represented manufacturers as well as enjoying great peer-to-peer networking opportunities at the many events surrounding the show. A trade show experience should be enjoyable as well as productive and to this end, our team has researched travel and accommodation options.We urge everyone to make their plans as soon as possible.” For the second year, EAG Interna-

tional has teamed up with Event Express to offer a free hotel booking service,utilising the company's first-hand knowledge of all of the hotels on the ExCel campus and many beyond. Those using this service will not be required to pay a deposit and will benefit from competitive prices plus a very flexible cancellation policy with none of the hidden catches so often found on hotel booking sites. Event Express also offers an innovative‘budget matching’service.

Storm Games buoyed by business growth MANUFACTRERS

idlands-based Storm Games has reported some impressive growth M figures ahead of its year end at the close of this month. “Storm Games’ year end is the close of October and our turnover is up 15 per cent to another record of just shy of £2m and we are now exporting into six countries, recruiting new development staff, developing three brand new kiosks for launch at ICE 2014 (at which

we are exhibiting for the first time) and planning to expand into yet more new markets next year,” said Richard Sheldon, managing director. “As of September 2013 we have over 3,000 digital products installed or on

order throughout Europe and have a target of 4,000 digital kiosks installed by the end of spring 2014. We produce products for both street and arcade markets and are currently producing both software and hardware products for the UK, Spain, Holland, Belgium and Croatia,” he added. Sheldon concluded: “Our UK digital AWP is now one of the best performing machines in the bar market and we’ve over 10 million logged game plays under our belts.”

with the new £100 Cat C jackpot.Additional resources have been put in place that will see a new game being brought to test every eight weeks through 2014, some of these will be branded under the Famous Games badge. Electrocoin’s Kevin Weir explained the thinking behind this move, stating:“We have seen the hi-tech sector going through a period of change in the last 12 months and with the implementation of the new £100 jackpot, we now believe that there is a strong demand for new build games on a proven reliable platform.Whilst we have investigated a number of routes to market, the feedback that we receive from operators is that they need quality games that have longevity and reliability.” He added:“We know that by working closely with BFG, we are able to deliver our games to customers on the best platform in the industry, namely Scorpion 6. It is essential to us that our games work on site for operators, retailers and players alike and we know that the investment made by BFG over recent years ensures that we can deliver quality and reliability.” To this end, Electrocoin will be reducing the time between test models and introducing the Famous Games badge on some models which will reflect the different games styles that the firm will be producing. Weir concluded:“This increased development programme is a big commitment from our company to the single site market and we welcome the positive feedback that we have already received from customers. This new initiative combined with the ongoing successful development of Vegas Strip will give us a strong base to expand from going into EAG 2014.”

2339-p09-Leisure:Coinslot NEW

22/10/13

17:54

Page 1

Coinslot October 25 - October 31, 2013

Leisure

TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk

Clarion adds marketing Entertainment complex director to gaming team slated for Waterlooville APPOINTMENTS

he team responsible for the industry’s leading gaming brands, including ICE Totally Gaming, ICE Conferences, EiG, GiGse, BgC,WrB and the recently established Corporate Intelligence division, has a new marketing director in the form of Jo Mayer, a senior events specialist. Mayer,who was part of the Clarion team attending G2E and EiG in Barcelona,has over 18 years’ marketing experience delivering major events including the award winning Ecobuild which attracted 45,000 visitors and as head of marketing for UBM Live. Mayer, who reports to portfolio director, Kate

Chambers stated:“In the UK exhibition industry ICE, in particular, is recognised as being amongst an elite group of best of breed international events and I’m delighted to be working on February’s event in addition to the other gaming brands in an expanding portfolio. This is an exciting time to be involved with the brands as we launch the Brasilian Gaming Congress, develop

the Corporate Intelligence division and deploy the Sensational ICE campaign for 2014. My aim is to consolidate our strengths in the market, harness the power of digital and social media and work closely with all of our many stakeholders in order to confirm Clarion’s status as the gaming event organiser of choice.” Chambers said: “It was very important that we brought the right calibre person in as opposed to just adding to our head count and Jo has the experience, skill set and ‘can do’ approach to make a real difference, particularly as we look to expand the portfolio and bring new products to market.”

NEW DEVELOPMENTS

ulti-million pound plans have been submitted to M build a new cinema, bowling alley, restaurant complex, supermarket and hotel in the heart of Waterlooville. Developers want to transform the town’s former Marconi site. The 14-acre land was bought by BAE Systems in 2000, but is now largely vacant. Although the plans are still in early stages, they include an eight-screen cinema, a 20-lane tenpin bowling complex, a fitness centre and a 60-bedroom hotel. Community leaders welcomed having more leisure facilities in Waterlooville -

particularly as 3,000 new homes are being built to the west. Councillor Olwyn Kennedy, who represents Stakes estate, said: “A cinema will hopefully be an asset for that side of Havant borough. Particularly with the Major Development Area, there’s going to be a mini population explosion. There’s not enough facilities for the existing population, let alone all the people that are going to be moving into the new homes.” But she added: “We have a successful bowling alley in Bedhampton. Providing it does not detract from the existing one, I don’t have a problem with it.” Plans were approved last year for the site to be trans-

formed into 18 business units, a car showroom, a hotel and restaurant. However, following a marketing campaign, it has been established there is not the demand for business units due to competition from Lakeside and Langstone Technology Park. The development, if approved, would create hundreds of new jobs. In his planning report, Laurence Holmes, senior planner at Harris Lamb Property Consultancy, said: “The proposals offer a viable development solution for this site following extensive marketing and are intended to create an enhanced leisure-led destination for Waterlooville.”

2339-p10-Amusements:Coinslot NEW

22/10/13

15:56

Page 1

Coinslot October 25 - October 31, 2013

Amusements

Seaside resorts suffer a disproportionate loss of hotel rooms SEASIDE TOURISM

In a worrying development for the seaside amusements sector, a new report has shown that the number of hotel closures in coastal areas is exceeding the number of those opening.

lmost 40,000 hotel rooms have closed in the UK during the past decade, with the majority being small unbranded independent properties in seaside areas such as Blackpool, Cornwall and Torbay according to new research. The report,published by hotel industry expert Melvin Gold Consulting,indicated that at least 39,174 rooms have closed in 2,139 hotels - an average size of 18.3 rooms per property. Most worryingly for the seaside amusement industry, the study found that closures in resort areas are the most significant category overall,with Blackpool, Bournemouth, Cornwall, Torbay and the Isle of Wight, as well as The Channel Islands, all featuring high levels of closures. Whereas new hotel openings outnumbered the number of clo-

COASTAL LOCAL AUTHORITY AREAS WITH MORE THAN 400 ROOMS CLOSED:

Cornwall Blackpool Channel Islands Torbay Bournemouth Isle of Wight Conwy North Devon Highland Isle of Man Scarborough Thanet Argyll & Bute South Lakeland sures in London boroughs and larger cities,this was not the case in the coastal areas. Alarming statistics show that in the last ten years Blackpool has lost 1,526 rooms and 68 hotels, Cornwall has lost 1,968 rooms and 117 hotels and Torbay has lost 1,157 rooms and 73 hotels. Industry consultant Melvin Gold said the national trend was driven by changing consumer tastes, with smaller independent

Rooms

Hotels

Average Size

1,968 1,526 1,230 1,157 940 933 693 660 581 573 556 494 417 405

117 68 52 73 39 46 35 34 36 19 36 23 30 39

16.8 22.4 23.7 15.8 24.1 20.3 19.8 19.4 16.1 30.2 15.4 21.5 13.9 10.4

hotels traditionally found at seaside resorts accounting for a large number of the closures. He commented: “We have found hotels changing use to residential accommodation, care homes,and student accommodation or being demolished to facilitate new development. “It is important to note that it does not herald the end of the independent hotel, provided they are well-invested and

TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk

briefs

amusements

BLACKPOOL’S CORRIE SPECIAL

market focused. I still expect them to comprise up to 40 per cent of the future UK hotel market, but the majority of UK hotels will be branded within the next decade.” The report states the UK serviced accommodation sector currently comprises around 730,000 rooms, of which 43.5 per cent are part of hotel chains, with consortia membership comprising 4.7 per cent. Although independent, unbranded properties still account for the majority of hotels in the UK - 51.8 per cent - Gold’s research revealed this is fast changing. In particular, the branded budget hotel sector has grown 10 per cent every year in the past decade and exceeded 20 per cent in decade prior to that, bringing its total to over 130,000 rooms, some 17.8 per cent of the total number of rooms in the country. Gold explained:“This process of change reflects the requirements of the twenty-first century consumer and also creates increased employment opportunities as the supply-base moves towards larger, branded hotels. “From 2003 to the end of 2013, 103,612 new hotel rooms have opened in the UK. Even taking account of closures I expect continued growth and the UK hotel industry to have more than 850,000 rooms by 2030.”

Blackpool took a starring role in an entire episode Coronation Street last week, when characters Roy and Hayley Cropper travelled to the resort after the latter’s terminal cancer diagnosis. As well as the Imperial Hotel, home to many BACTA events, the episode also featured the couple playing a crane machine in one of Blackpool’s arcades. SOUTHEND PIER FOR BBC DRAMA A BBC film crew have visited Southport’s iconic pier to record scenes for a new drama series starring Life On Mars’ Phillip Glennister and Lord Of The Rings’ Bernard Hill. Set on the day an IRA bomb destroyed much of Manchester's city centre in June 1996, it will be broadcast on BBC One in 2014. PIER SHARES SNATCHED UP More than £70,000 worth of shares in Hastings Pier were bought up in 10 days, after going on sale on October 5. They were purchased by more than 400 investors as part of Hastings Pier Charity’s scheme to raise £500,000 to fund the purchase of attractions and facilities for the Grade II-listed structure.

Prestatyn scoops greenest coastal town gong AWARD

usinesses and officials in Prestatyn are celeB brating after the seaside resort was named as the greenest coastal town in the UK. It was awarded top prize in Britain In Bloom’s costal category of towns with a population of more than 12,000, trumping higher profile destinations

such as Bournemouth, Cleethorpes and Great Yarmouth to claim victory. Judges for the competi-

tion, which aims to foster civic pride, environmental responsibility and improve people’s quality of life

through community involvement, visited the town in August. Prestatyn councillor James Davies, chairman of the Prestatyn in Bloom Committee, said: “This year, Prestatyn has looked fantastic and our win in Britain in Bloom is something to truly shout about. It will help attract visitors and more investment to our town but also

acknowledges the tireless work that community groups, businesses, the councils and schools carry out in our area. Over the coming months and years, it’s vital that we keep up the momentum to achieve yet more for the town.” Rachael Seaman, Prestatyn community events and town support officer, has been involved with the commitee for the

last five years. She said: “Seeing the improvement to our town year on year provides us with the enthusiasm to continue despite the hard work and sleepless nights. “It illustrates that if everyone pulls together we can really put Prestatyn on the map and make a difference to our town for both residents and visitors alike.”

PR M O OR D E U C TS THE AMUSEMENT & LEISURE SHOW

DONâ&#x20AC;&#x2122;T MISS IT! JANUARY 2014 21-23 JANUARY 2014 ExCeL London Exhibition Centre

www.eagexpo.com scan me

T: +44 (0)1582 767 254 E: sales@eagexpo.com Presented by

B AC T A Representing the British Amusement Industry

Supported by

2339-p12-21-Essential:Coinslot NEW

B 2 B

21 B2B listings and industry marketplace

22/10/13

17:16

Page 1

Essential Guide to... IOA Group INDEPENDENT OPERATIONS

24 This week’s machine charts

26 Classified sales, job and business opps

29 Jabro Surreal Soccer season

OCTOBER 25 - OCTOBER 31, 2013

Essential Guide to bingo Next Week Coinslot OCTOBER 25 - OCTOBER 31, 2013

The Big Interview: Peter Weir As December approaches, Peter Weir, chief executive of the IOA Group, takes a look back on the year and discusses the ongoing importance of independent machine operators. oinslot: How has trading been for the IOA in 2013 and what’s your verdict on the year to date? Peter Weir:Trading is difficult for everyone who is involved in supplying the pub industry, and there’s no getting away from the fact. In many ways I think it’s true that the real machine operators and the ones which don’t act simply as brokers of product, come into their own when times are hard and this is what the IOA has demonstrated, recording the best machine income results across a number of customers and winning business as a result. Machine Games Duty (MGD) has given us some flexibility, which we have been successful in exploiting for the benefit of our customers.

CS: How much value do you think customers place on the fact that you are independent? PW:The simple answer to your question is ‘an awful lot’, and we have the evidence to prove it! We commissioned an attitudinal survey, conducted by a research agency, which asked exactly this question. Some 91 per cent of respondents believed having an independent status was a positive.What that means in practice is that our customers know that we have no commitment to a particular style of machine, for example reels versus digital, that we have no ownership, association or link with a machine manufacturer and no vested interests.All that matters to us - and the only dogma to which we subscribe - is the power of the cash box. Which machine is the best product and which machine has the capability to generate the highest income for their business? It’s transparent and it’s straightforward. CS: What are the key advantages of the IOA when it comes to machine operation in pubs? PW:We have covered independence, and that is part of a broader and really important cultural issue which revolves around ownership.Whilst the IOA Group is able to deliver all of the operational pre-requisites such as national coverage courtesy of 22 depots, advanced IT support and so on, there are some characteristics which remain unique to the IOA.When I look at the executive team,it is significant that they are all successful business people who have either established or in the case of the second generation coming through,helped to grow the family business. Successful entrepreneurs are special people who bring a certain way of doing things to an organisation.They know the importance of service and value and they go the extra distance in order to deliver it.

The further the principal is removed from the shop floor the quicker the service ethic becomes a commodity. The way that the IOA is structured also delivers huge advantages to customers. It means that whilst they benefit from the scale of being part of a bigger organisation, they also receive the special insight provided by a local company, which I believe is a real positive. Aligned to this we can draw on decade upon decade upon decade of experience and machine knowledge which is absolutely essential when it comes to big issues such as the implementation of the Triennial. CS: What are your initial thoughts on the new Cat C prize uplift? How important was the Gambling Commission announcement? PW:The prize is obviously much more marketable than anything that’s gone before, and it provides us with a platform from which we can mount a compelling campaign to attract more players and perhaps re-engage with those that have lapsed.We have been working closely with the community of games designers in order to help them bring a properly focused player-centric approach to the opportunity.The feedback that we are getting from the market is to keep the changes simple, to understand and to offer regular wins with a mix of small and large prizes. Regular wins create extended dwell time, which has a positive impact on footfall and by extension a pub’s bottom line. CS: What are the main hurdles currently facing the pub sector, and how does the IOA help address these challenges? PW:Taxation is a major, major issue which has succeeded in pricing the person on the street - our ultimate customer - out of his/her local pub. Anything which reduces a pub’s footfall is extremely bad news for machine income.That’s why it was so refreshing to see the Chancellor seemingly take these issues so seriously

when, on the basis of all the powerful and evidential backed arguments presented by the industry, he made the only sensible decision and opted to abolish the beer duty escalator completely. Since the duty escalator was introduced in 2008 the UK has lost some 6,000 pubs with a resulting removal of gaming machines, which represents the bread and butter for all operators.The Category C low stake gaming sector, unlike the mini casino offering in licensed betting offices, which continue to cause so much controversy, requires strong footfall and we need to explore ways of bringing more people across the pub threshold and then engaging them with the machine offering. CS: How would you describe the importance of gaming to your pub customers? PW: Clearly, the revenues generated by Category C gaming represent a fundamental part of the overall income for many Pub Cos.A pub’s core business revolves around the income from wet sales and food, so for an ancillary product such as gaming to generate what it does, is outstanding. I have always encouraged our customers to see gaming as an additional cash till whereby the income going into the cash till is maximised by working with a skilled and professional operator which shares the same commercial objective.The big challenge for the machine sector,and operators in particular, is to explore ways in which we can maximise income in what are changing and dynamic environments.This is particularly the case in pubs where food is such an important income driver. The operator needs to identify how it can work within that space, respect the core commercial proposition and at the same time maximise the income potential of the machines. I think achieving that explains the difference between what I would describe as ‘a plug in and walk away’ operator and one which thinks and behaves like a professional, informed and dedicated consultant machine operator. Gaming machines and ancillary equipment have always made a significant profit contribution to pub companies and we try and get licensees to see their AWPs as an additional till, simply as a method of raising the profile of gaming and reflecting its importance to the generation of profits. SUCCESSFUL ENTREPRENEURS ARE SPECIAL PEOPLE WHO BRING A CERTAIN WAY OF DOING THINGS TO AN ORGANISATION’

2339-p12-21-Essential:Coinslot NEW

B 2 B

22/10/13

17:16

Page 2

Essential Guide to ... IOA Group Market Perspectives A nationwide network The IOA is a nationwide group of 14 owner-managed operating companies that are dedicated to boosting the machine income of both regional and national retail companies.

Current Customers

IOA members currently supply over 28,000 machines to customers including JD Wetherspoon, Greene King, Marston’s, The Orchid Group, Punch Taverns, Stonegate Pub Company and Spirit Pub Company.

Trade association links

Business rate relief

Following the publication of Coinslot’s Great British Pub Sector feature earlier this year, BACTA underlined its commitment to the sector. “IOA members such as John Powell, Peter Weir and John Appleton are major contributors to BACTA’s working groups,” said BACTA president, Steve Hawkins.

The IOA Group gave its full support to calls to extend Small Business Rate Relief to pubs beyond the planned expiry date of March 31, 2014. Industry data suggests that withdrawing the 100 per cent relief on properties with a rateable value of £6,000 or less will cost the sector an estimated £15m over the next year.

RETROSPECTIVE

Making the headlines As the industry reflects on the year to date, Coinslot took a look through its archives to find out what the main issues were from the IOA’s perspective. Here’s a month-by-month account of what’s been on the IOA radar in 2013 JANUARY

n the eve of EAG, IOA chairman John Powell uses the pages of Coinslot to reflect on the organisation’s 21st anniversary of serving the UK gaming industry. He predicts that 2013 will see the entry of more players into the Cat C sector, adding that as an independent organisation, the IOA has the ability to have a close working relationship with the entire manufacturing base which benefits customers. Meanwhile, CEO Peter Weir argues that because the sector operates as part of the bigger entertainment industry, change is a prerequisite if it is to remain engaged with players. He urges the industry to view technology not as an expense but as an investment. Outlining its wish list for the year ahead, the IOA calls for a healthy dose of clarity, a sense of fairness and a road map and timetable for the re-introduction of theTriennial Review. Reflex Gaming scoops both of the IOA’s Innovation Awards at EAG for Alice’s Wonderland, Reflex’s first Category C machine and an overall award for its contribution to the industry through manufacturing.

FEBRUARY

IOA chairman John Powell heralds the agreement struck with Bell-Fruit Games over the dongle as“great news which will enable the organisation to pursue its stated strategy of purchasing the best performing and affordable games for our customers”. IOA executives round-off the winter schedule of gaming expos by attending ICETotally Gaming,the world’s biggest gaming exhibition. MARCH

The IOA Group welcomes the government’s decision to scrap the much maligned beer duty escalator and praises the high profile media and political lobbying campaign undertaken by the British Beer and Pub Association (BBPA). In an interview with Coinslot,Peter Weir said:“We still need to be aware that over 70 per cent of alcohol is consumed outside of the pub environment, but at last the Chancellor has given the pub trade something to raise its glass to.” Coinslot OCTOBER 25 - OCTOBER 31, 2013

Elsewhere, the IOA continues its programme of close co-operation with the manufacturing sector holding its executive meeting at the offices of Blueprint Gaming.The fact that the IOA has no vested links with rival manufacturers allowed an open and candid discussion on strategy, product development and the business at large.

quarters. Mass timed his visit to the UK in order to coincide with the IOA visit.

APRIL

Chris Harrison, operations director for IOA Group member Alan Davis Automatics, provides Coinslot’s Seaside Supplement with an insight on the unique idiosyncrasies of operating gaming and entertainment products in seaside pubs emphasising the extra demands on operators to change the product mix in and out of season to cater for different audiences. Following the eradication of the beer duty escalator, Peter Weir calls for the government to continue its support for the pub sector by increasing the maximum payout on Cat Cs to what he described as a “more meaningful figure of £100”.

JULY

The IOA produces what it describes as ‘footprint guide’ in preparation for the introduction of the anticipated Triennial Review of prizes.The footprint guide draws on the depth of experience the IOA has implementing changes in stake and jackpot. AUGUST

Previewing a potential increase in jackpot to £100, Peter Weir describes the prize level as “a marketer’s dream that will enable designers to deliver a really positive gaming experience from what is, by comparison (to £70) a magical figure”. The IOA calls for a much closer working relationship to MAY The IOA confirms details of its partnership agreement exist between the machine sector led by BACTA and its on with German gaming machine manufacturer Gauselmann. trade cousins the BBPA and the Association of Licensed The deal will see Gauselmann supply the IOA with its Multiple Retailers (ALMR). Genie series of digital Category C AWPs for the UK pub sector. SEPTEMBER Peter Weir extols the virtues of the Park Avenue Open The IOA Group welcomes the emergence of new machine Day as an invaluable networking event and a great oppor- manufacturers issuing a challenge to the new entrants to tunity to meet with customers and suppliers. themselves challenge the orthodoxy that has been created due to the decline in sales volumes and the subsequent withdrawal of key players in the market. JUNE The group joins calls to extend Small Business Rate IOA deputy chairman Paul Langham confirms the continued dominance of reel-based gaming products. He tells Relief to pubs beyond the planned expiry date of March Coinslot:“Most of the successful products are still reel- 2014.A press statement confirms:“The recovery in the based but the IOA Group is experiencing some good pub sector is fragile and anything which threatens it is bad returns from digital games, although we still see this as an news for the machine development and supply chain. income opportunity in niche markets.” Mike Mass, CEO of AMI Entertainment Network, the OCTOBER Philadelphia-based parent company of Games Warehouse, It’s full steam ahead, as the IOA rolls out the logistics for meets the executive team at the company’s Derby head- the introduction of £100!

2339-p12-21-Essential:Coinslot NEW

B 2 B

22/10/13

17:17

Page 3

Essential Guide to ... IOA Group Market Perspectives COMMENT

Strength in numbers Since its inception in 1991, the IOA has been one of coin-op’s major unifying forces in driving the single site sector forward.

alex lee foreword IOA Group, which was formed to independent operators a bigger Tvoicehegiveand a better economy of scale, has always impressed me with its attitude to the single site sector. The pervading view from the group seems to be that they believe that forward thinking and progress is a necessity if coin-op is to remain engaged with players. Further-

more, the group advocates the fact that technology - and the creation and development thereof - should not be viewed as an expense but as an investment. To this end, the group has made a concerted effort to use its independent status to work with its colleagues in manufacturing to achieve the best possible outcome for its customers. The group also realises the value in developing and growing the existing player-base. To do this, its members have gone out of their way to ensure that the IOA provides a strong value for money proposition in order to achieve a higher level of repeat play from pub goers. This is, of course, all about partnering with manufacturers. Once products are sited, partnering with pubs to support and promote the vari-

Innovative Technology

ous types of coin-op entertainment available – with the group recognising the AWP as the heartbeat of pub entertainment. The IOA’s attitude to change and progress is a refreshing one in an industry that, like it or not, is in a state of flux. The group strongly believes that providing operators are astute enough, business and profit opportunities will arise. Pubs inevitably change, and the product offering must therefore evolve to suit the new breed of clientele. To this end, the IOA works closely with manufacturers to take full advantage of any opportunities offered, such as by MGD last year and the Cat C prize uplift coming soon in 2014. Put simply, the IOA looks to identify any market changes, interpret and then deliver the opportunities for its customers.

Having met and spoken to several members of the IOA over the last seven years, there are two fundamental reasons why manufacturers can work with the IOA with confidence. The first is the amount of industry experience they all have. They won’t thank me for this, but their combined number of years working in coin-op must be approaching the thousand mark by now! The second is that the IOA makes a significant contribution to BACTA and the group works very closely with the industry’s trade body, with one of the group foremost members Steve Hawkins now, of course, BACTA president. If it’s insight and experience of the single site sector you’re after, it seems that you need look no further than the IOA.

BUSINESS DEVELOPMENT

‘State of the Art Bank Note Validators & Recyclers’

The perfect partnership

Proven field reliability

While the benefits of independent operators are clear for all to see, a range of suppliers have come forward in support of the IOA Group’s continued efforts to help bolster pub sector revenues in the UK.

Market leading compact note recycler

www.innovative-technology.co.uk Coinslot OCTOBER 25 - OCTOBER 31, 2013

members currently supply over 28,000 machines to leading regional and nationwide IpubOA retail companies. The group has access to the very best products in the marketplace and directly participates in machine testing across a wide range of sectors. While the benefits of independent operators are clear for all to see, a range of manufacturers and suppliers have come forward in support of the IOA Group’s continued efforts. “The IOA brings with it a huge resource of operating experience and industry knowledge,” Chris Black,managing director of Sound Leisure, told Coinslot.“We value and support the IOA and count many of their members as personal friends.” Reflex Gaming has enjoyed a positive and productive relationship with the IOA since the company’s inception in 2004.The company won two awards from the association at this year’s EAG International Expo and,according to Reflex’s Quentin Stott, regular communication is vital to ensure the group’s relationship with the IOA continues to go from strength to strength. “We have always valued the opinion of IOA members and have often discussed very openly with them plans for game develop-

ment strategy,” Stott said.“Without the backing of the IOA, particularly when we entered the market, we could not have achieved such rapid market penetration.” Underlining the importance of dialogue with independent operators such as the IOA, Dayna Patterson, marketing executive for Innovative Technology, said:“Regular communication is vital to ensure that our relationship with the IOA continues to go from strength to strength. By working closely with our trading partner Suzo-Happ we are able to support IOA members across the full length of the country. We value customer feedback to assist us with our future product developments to ensure we design the cash handling solution that the industry both wants and needs.” John McLouglin, sales and marketing director for Bell-Fruit Games, added:“The IOA are among our testing partners,so we supply them with each of our new test machines and they provide us with performance data on the product. Bell-Fruit Games has had a working relationship with the IOA for as long as I can remember. In the past the IOA used to purchase machines via our distributors, but a few years ago they became a direct house account, this being a reflection of their importance to us as a trading partner.”

2339-p12-21-Essential:Coinslot NEW

22/10/13

17:17

Page 4

B 2 B

Market Analysis MANUFACTURERS

IOA counted among Bell-Fruit’s trusted testing partners Bell-Fruit Games continues to enjoy a successful working relationship with IOA Group members across the UK, according to sales and marketing director, John McLoughlin. oinslot: For how long has Bell-Fruit had a working relationship with the C IOA Group?

pub market for a very long time.However,in this business the sales life of a model is very short and we have followed up with Deal or No Deal Lucky Streak,Monopoly Millionaire, DoND Pure Gold and with Bank Job Rob the Lot from QPS.Bell-Fruit products are known to perform not just during their test period, but also to have real staying power in the long term, and this is a key reason that operators choose to buy from us.

individual members frequently and have regular meetings with Peter Weir.

CS: Particularly for the pubs sector, how significant is the recent announcement that Category C products will enjoy a prize lift to £100 next year? JM:We have been anxiously waiting for the announcement of a prize increase, so we are very pleased that it looks as though this should be implemented in January 2014. CS: How much focus do you place on two- We would have been happier if we could have approached the EAG and ICE exhibiCS: Which of BFG’s products are currently way communication with the IOA? proving most popular with the IOA and the JM:The IOA are among our testing partners, tions with several weeks’ collection data, group’s customers? so we supply them with each of our new but we are just happy that the waiting is JM: Deal or No Deal The Big One has with- test machines and they provide us with per- over and we believe £100 will give an out any doubt been the best product for the formance data on the product.We talk to important lift to the industry. John McLoughlin: Bell-Fruit Games has had a working relationship with the IOA for as long as I can remember. In the past the IOA used to purchase machines via our distributors, but a few years ago they became a direct house account, this being a reflection of their importance to us as a trading partner.

CS: Looking ahead, could you offer any predictions to the future shape of the UK pubs sector? Are you optimistic for 2014? JM:The growth in food trade within the pub sector is set to continue and this is often seen as a negative in terms of machine density and revenue. However, the prospective increase in the maximum prize to £100 should be a positive factor and should help many pubs compete more effectively in difficult times.

SOUNDNET & SOUND LEISURE

THE UK’S LEADING DIGITAL JUKEBOX SERVICE

PROUDLY SUPPLYING THE IOA SINCE 1991

D4 4 channel digital amp Top Quality Milestones PC and Touchscreen 2QOLQH 2SZHE FRPSDWLEOH :L½ FDSDEOH Full Sound Leisure warranty RENT A MUSIC MILESTONES FOR £24.99 PER WEEK (INCLUDING MUSIC COSTS) CALL 020 7644 8888

www.soundnet.net www.soundleisure.com

John Powell Chairman, IOA Group

“

Upgrade and secure your sites with the UKs most popular technology. New Music Milestones jukebox from Sound Leisure

Strong relationships with our suppliers are based on superior products and being H[SHUWV LQ WKHLU ½HOG %RWK Sound Leisure and Soundnet have sector leading products and a wealth of industry H[SHULHQFH ZKLFK WUXO\ EHQH½WV our member companies

t: 020 7644 8888 t: 0845 230 1775 Coinslot OCTOBER 25 - OCTOBER 31, 2013

2339-p12-21-Essential:Coinslot NEW

B 2 B

22/10/13

17:17

Page 5

Essential Guide to ... IOA Group Market Analysis DIGITAL JUKEBOXES

GAME DEVELOPERS

‘We value and support the IOA’

Reflex embraces the support of independent operators

Chris Black, managing director of Sound Leisure, discusses the ongoing importance of the IOA Group in the UK’s leisure sector. oinslot: For how long have Sound Leisure and Soundnet been working with the IOA Group? Chris Black: Sound Leisure and Soundnet have worked with the IOA Group since the very beginning and we have a working relationship take on board the operator needs and design product and services to meet those needs latest product and which platform it would work best on. CS: How much focus do you place on communication with IOA Group memCS: Which of your products are currently bers? the strongest performers in pubs? CB:We are in constant communication with CB: Milestones in Music remains the our customers and we value their feedback. number one digital jukebox in UK pubs, IOA members are often invited to our fac- and this is because it is reliable, the custory to come and see new developments tomers love it and it is well priced.We have or attend training days.We also regularly now introduced Music Milestones, which assess their music estate to advise on the has all the trusted MIM technology and

hardware but is priced at an amazing £1,645, which includes a £205 cashback from Soundnet. VenueHub is also a trailblazer of a product which works phenomenally well in music-led sites. CS: In your eyes, what are the main advantages offered by an independent group such at the IOA? CB:The IOA brings with it a huge resource of operating experience and industry knowledge.We value and support the IOA and count many of their members as personal friends. CS: Looking ahead, could you offer any predictions as to the future shape of the UK pubs sector? Are you optimistic for 2014? CB:We are optimistic for 2014 - we hope the pub sector will continue its recovery. Times have been tough but there are a number of retailers that are bucking the trend and are doing extremely well.We are seeing new jukebox users coming into the market with fresh eyes.

CASH HANDLING

Cash handling support for independents Regular communication is vital to ensure that Innovative Technology’s relationship with the IOA Group continues to go from strength to strength. Dayna Patterson, marketing executive for the cash handling firm, explains. Innovative Technology has a great history with the IOA and we are very “proud to be able to supply cash handling solutions to their members. The field proven NV9 USB and NV10 USB banknote validators have always been popular with operators and more recently our market leading NV11 has become the compact note recycler of choice. This year we held two NV11 technical product training courses specifically for IOA members in the north and south of the country and the courses were very well received and attended. Without doubt the NV11 has become the compact note recycler of choice for the IOA and its customers.The product’s reliability and outstanding acceptance rates have led more and more UK operators to switch to this device. With over 150,000 units in the field the NV11 is a well-proven unit that maximises cash efficiency and virtually eliminates coin starvation to keep machines up and running. Regular communication is vital to ensure that our relationship with the IOA Coinslot OCTOBER 25 - OCTOBER 31, 2013

continues to go from strength to strength. By working closely with our trading partner Suzo-Happ we are able to support IOA members across the full length of the country. We value customer feedback to assist us with our future product developments to ensure we design the cash handling solution that the industry both wants and needs. We welcome the recent announcement of the increase in prizes for Category C machines and believe it will have a positive effect on the industry overall.As prize levels continue to grow the need for a reliable note recycler has never been greater. In addition, the latest result of the Triennial Review is good news for the industry and we will hopefully see some positive effects in 2014. An increase in cashbox revenues will hopefully give both operator and retailers the confidence to further increase their overall injection of new machines.This in itself has a direct effect on all suppliers and manufacturers at the other end of the food chain.”

The feedback Reflex receives from independent operators such as the IOA Group is invaluable, according to managing director, Quentin Stott. Reflex Gaming has worked with the IOA Group since we started nearly “10 years ago. We have always enjoyed an excellent relationship with them, which has strengthened since our expansion into the Category C sector. It was inevitable that Reflex would start working more closely with a number of independent operators once we started bringing out high-tech analogue machines. We would not have been able to enter this market without their help and support. We got off to a tremendous start with Alice’s Wonderland and this machine is still performing well in pubs over a year later. We have had a lot of strong games since then such as Snow White and the Seven Tenners right through to the current Galloping Jackpots. Reflex values the feedback it gets from IOA members and other operators as well. It is essential for our research and development. We have found the companies that make up the IOA to be professional and forwardthinking. Many of them are family companies and there is often a younger generation bringing with it fresh ideas about operation which are genuinely exciting. We enjoy our interactions with the IOA and appreciate the support they have given us. We are pleased that the Triennial was finally announced and we are excited about the possibilities offered. We have some ideas for new games based on the new jackpot and we hope that we will see a boost in performance and sales as a result.”

KEEPING BRITAIN PLAYING 105,000

28,000 MACHINES OPERATED

SQUARE FEET OF OFFICE AND WAREHOUSE SPACE

25,200

DEPOTS

650

14,000,000 MACHINE MOVEMENTS ANNUALLY STAFF AND MANAGEMENT

AWP PLAYS PER WEEK

1,000,000+

SERVICE CALLS ACTIONED ANNUALLY

98% COLLECTIONS PROCESSED ANNUALLY

MACHINE UP TIME

150,000

2339-p12-21-Essential:Coinslot NEW

B 2 B

22/10/13

17:18

Page 6

Essential Guide to ... IOA Group Products SOUND LEISURE/SOUNDNET

BELL-FRUIT GAMES

A Sound relationship

Banknote validator manufacturer Innovative Te to supply cash handling solutions for its membe

Innovative Te hosts IOA pro training cours

Sound Leisure and Soundnet continue to work closely with all of their customers, including those within the IOA Group. Sound Leisure and Soundnet work closely with all of their customers to continually innovate and produce high quality jukebox systems to their requirements. We listen to what our customers tell us and the new Music Milestones is a perfect example of a cost-effective music solution that has not compromised quality, but meets the current needs of the industry. Our joint aim as a manufacturer and music provider is to offer high quality products that are backed up by a team of experienced and quality personnel. Both Sound Leisure and Soundnet can honestly say that our digital offer has stood the test of time, with many of the original units still on site.The Music Milestones is the perfect machine to now begin the replacement cycle or for operators to use to win new business. As well as the Music Milestones, we are now beginning to see a swell of orders for the higher end V-Hub systems that many operators see as the future for their top end sites. It was designed to reflect the way people buy and listen to music these days.It features swipe gesture controls and works on an App system where new software can be added over time.At the moment, the Last.fm app is incredibly popular with well over a million paid for uses since launch last year. It allows customers to access their private playlists via the jukebox and it gives them suggested new music to try when they make their choices. We have also invested a lot of time and money into OpWeb - which allows operators to remotely access their estate of online connected jukeboxes for audit purposes or to change settings.This means that everything from happy hours, to themed music nights can be organised without the necessity of visiting the site itself. It saves time and money and means that data from the jukebox usage can be analysed for future events. IOA members have always supported Sound Leisure and Soundnet, and in turn we believe that we have given them the support that has helped them grow their businesses. We look forward to continuing our mutually beneficial relationship for many years to come.”

“

Coinslot OCTOBER 25 - OCTOBER 31, 2013

INNOVATIVE TECHNOLOGY

ver the summer, Innovative Technology, in conjunction with its UK trading O partner Suzo-Happ, held two NV11 techni-

Instant appeal from Bell-Fruit Bell-Fruit and QPS Interactive continue to support the efforts of gaming operators such as the IOA Group with the sustained roll-out of new and innovative products. ell-Fruit Games (BFG) and its sister company QPS Interactive are continuing to support the efforts of B the IOA Group with a cracking brace of games, both of which are generating a winning response from players during trialling. Deal Or No Deal Pure Gold from BFG, with almost an air of inevitability, keeps the DoND torch burning brighter than ever thanks to its exciting game play, stimulating features and that all-important ‘walk-up’ appeal. Included is the Golden Game feature where if, after playing Deal or No Deal,the player’s box has a gold phone lit adjacent to it they can exchange the win for an attempt at the Golden Game and play for the Mega Streak. DoND Pure Gold is also switchable down to Cat D. The second game, QPS Interactive’s Bank Job Rob the Lot, is still in the earlier phase of testing, but has already shown highly encouraging signs that it will prove a major hit with players. Offering multi-stake of 25p/50p/£1, the fun-packed and hugely popular ‘cops ‘n’ robbers’ themed title includes a host of entertaining features including Money Wads, Cash Shots and Swag Bags.This game, too, is switchable to Cat D. Commenting on the two new titles, BFG sales and marketing director John McLoughlin, said:“Both of these exciting new games are performing very well on test. Pure Gold, for example, has received virtually a full set of retailer approvals. Bank Job Rob the Lot, meanwhile, is it’s fair to say - earlier on in its test phase.That said, we have already had approval from M&B and we are expecting further approvals to come our way over the coming weeks. “As always the Bell-Fruit Group is firing on all cylinders, both with its Deal or No Deal range as well as its unlicensed product portfolio.”

cal product training courses for IOA Group members in the north and south of the country. The courses, which took place just outside Manchester at Innovative Technology’s head office and just outside London at Suzo-Happ’s UK office, were very well received by the IOA members, some of whom have been successfully using the NV11 in their estates for some time now. Paul Curley, senior business development manager for Innovative Technology, said: “We held two IOA training sessions over the summer this year. The sessions were well attended by IOA members from all over the country and provided an overview of the NV11’s capabilities, operations and maintenance.

REFLEX GAMING

Full suppor Following the entry of Reflex Gaming into the relationship has become even closer. eflex Gaming has enjoyed a positive and productive relationship with the IOA R since the company’s inception in 2004.Following the entry of Reflex into the pub retail market in 2012 both parties have become much closer. Reflex was honoured to win two awards from the IOA at this year’s EAG International Expo, with the award for best AWP going toAlice’sWonderland and the second award in recognition of the contribution we have made to the industry through manufacturing. “The IOA Group is made up of highly dedicated companies focusing on the supply of AWPs into the major UK pub businesses and to be recognised by them for our significant contribution to the industry at such a time of change was a testament to all the hard work and dedication of every-

2339-p12-21-Essential:Coinslot NEW

22/10/13

17:18

Page 7

MARKETPLACE

B2B Air Hockey

B 2 B

B2B Arcade Games

THE HIGHEST EARNING POOL, AIR HOCKEY AND FOOTBALL TABLES

LOGY

Innovative Technology has a great history with the IOA Group and continues for its members.

SALES@SAMLEISURE.CO.UK sales@samleisure.co.uk WWW.SAMLEISURE.CO.UK www.samleisure.co.uk

B2B Amusements

ve Technology A product courses “The NV11’s field proven reliability and outstanding acceptance rates have lead more and more IOA members to install the NV11, to fulfil their note recycling needs. The feedback from one IOA member summed up the NV11’s capability, as they welcomed the introduction of the NV11 onto their machine estate.” Curley added: “This year we have seen the NV11 recycler rise to the top of the compact note recycler market. Operators have been quick to recognise the benefits of the NV11’s 30note recycler capacity to reduce coin starvation and keeping machines running. A vast number of operators in the UK and across Europe now see the NV11 as their compact note recycler of choice

T 024 7646 1234 F 024 7646 4433

Ticket House Crane CALL NOW

01843 866464

Harry Levy Amusement Contractor Ltd Tel: +44 (0)1843 866464 | Fax: +44 (0)1843 860144 Email: sales@harry-levy-amusements.com | Web: www.harry-levy-amusement.com

and with over 150,000 units out in the field Operators can have confidence in the NV11’s capabilities.” The NV11 will be just one of the featured products on the Innovative Technology stand at next year’s London shows, EAG and ICE, where across the two events the company have more than doubled its stand space from last year.

Width 90cm Height 1.75m to 2.3m

Scan & Spin option with Barcode activation and Voucher printer. • Change the Artwork • Change the Program • Gives you a brand new Game For Video Demonstration scan here

JNC SALES

“Let’s talk about it” Vast ranges of AWPs, SWPs, Drivers, Simulators, Sit-downs and amusement equipment

For more information & sales contact TEL: 0191 4187158 WEB: www.playtronics-solutions.co.uk EMAIL: aimi.morgan@playprint.co.uk

www.jnc-sales.co.uk sales@jnc-sales.co.uk Tel: 0117 9382552 Fax: 0117 9382218 Aftersales Tel: 0117 9382225

B2B Bingo

jcrompton@namco.co.uk

pport

ming into the pub sector, the company’s ser. one at Reflex Gaming,” said Reflex Gaming managing director, Quentin Stott. “We have always valued the opinion of IOA members and have often discussed very openly with them plans for game development strategy. We have hosted their meetings at our offices and have fully explored the ways in which we can work effectively together,” Stott added. “Without the backing of the IOA, particularly when we entered the market, we could not have achieved such rapid market penetration.” Reflex’s latest Cat C machine is Galloping Jackpots, which according to the company is picking up some good early retailer approvals and currently being purchased by the IOA.

www.namco.co.uk

sales@leisure-electronics.co.uk www.leisure-electronics.co.uk

B2B Carpets & Flooring We buy and sell all gaming equipment with over 400 units in stock - From Pool-tables to Fruit machines we have it all.

For the best prices please call us today

www.antrimcarpets.com

Tel: 01795 844 169

Email: Stuart@starleisure.biz

B2B Arcade Crane Services info@antrimcarpets.com www.thewon.co.uk

To advertise here call Kathryn Norris on 01204 396 397 Coinslot OCTOBER 25 - OCTOBER 31, 2013

2339-p22-25-Listings-analysis-products:Coinslot NEW

B 2 B

22/10/13

16:48

MARKETPLACE

B2B Change Machines

B2B Gaming Machines

Page 1

Listings Blackpool hits the jackpot

www.amgleisure.co.uk

“Great range of Change Machines available”

Genting Casinos has unveiled plans for an extensive refurbishment in excess of £500,000 of its Blackpool casino that will transform it into the area’s premier gaming and leisure destination. The casino on North Shore, which employs more than 70 parttime and full-time people, will officially reveal its new look on November 15.

EAG International prides itsel of being a show for the indus industry. Despite being launc economic recession, the show grow thanks to the hibitors, trade asso ing professionals f amusement and at KAREN COOKE, SWAN EVENTS

Tel: 020 8391 7700 Fax: 020 8391 7760 Email: sales@suzohapp.co.uk www.suzohapp.co.uk

CUE SPORTS

B2B Finance

SAM Leisure has hit the big screen as its pool tables are showcased during the televised BAPTO finals. he 2013 annual BAPTO finals weekend in September has been televised for Sky TV, carving a significant milestone in its 37-year reign as the UK’s longest running pool tournament and helping boost the status of Blackball in general. This was no ordinary televised pool event either. A more atmospheric and exciting production involving music, flashing lights, smoke and arena girls was created to enhance viewing enjoyment. Produced by the 247.tv production company, it will be shown Freeview on Sky Premier Sports Channel 428 on Friday evenings around 9pm throughout October and part of November. The TV footage will also be made available online for those that don’t have access to Sky. One of the team semi-finals involving Butchers Arms ended up as a penalty shoot-out, which made edge-ofseat viewing. “This is great news for the development of the Blackball rule set and the promotion of pool in general, with talks already in discussion about other future Blackball events being televised,” said SAM

Amusement and Gaming Equipment Finance with Rates from 3.1%

Immediate Funds Available 98% Acceptance Rate

Tel: 0844 800 88 25 info@portmanassetfinance.co.uk www.portmanassetfinance.co.uk

B2B Football Tables

www.lifestyle-lp.co.uk

PLAY AREAS www.rlms-sales.com sales@rlms-sales.com

To subscribe please call Sarah Haworth on 01204 396 397

NEW OUTDOOR PLAY AREA FOR 360 K play centre operator 360 Play has opened a brand new outdoor play U area at its Leicester venue to complement the site’s indoor attraction offering,

Coinslot OCTOBER 25 - OCTOBER 31, 2013

BAPTO TV deb tables under th Leisure’s Liam Barrett. “A big thank you must go to the main sponsors Calor Gas and Lyons Robin Hood Holiday Park of Rhyl, North Wales (hosts of the BAPTO weekend), who made the TV debut financially viable.” To coincide with the television broadcast, BAPTO hosted their first ever junior singles trophy, for players under 16. This was the first finals match to be shown on TV and the standard of play these youngsters demonstrated was said to have been “superb”. All matches were played with the new Aramith Super Pro balls on SAM Leisure tables, covered in Hainsworth Match

which opened at the end of last year. The new Club 360 outdoor area adds considerably to what is already a substantial offering at 360 Play. With a huge sandpit featuring climbs, crawls and slides, paddle boats, a climbing wall and an outdoor 360 Street, in addition to a decked seating area where parents can relax as they keep an eye on their children, the area adds a whole new dimension to the venue. Commenting on the

2339-p22-25-Listings-analysis-products:Coinslot NEW

prides itself on its distinction the industry put on by the eing launched in a period of n, the show has continued to anks to the support of extrade associations and visitessionals from the ent and attractions sectors.

AN EVENTS

22/10/13

16:48

TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk

Page 2

B2B Juke Box Specialists

B2B Pool Tables & Accessories

Distributor of snooker and pool accessories and manufacturers of genuine Superleague tables and spares.

Wetherspoon eyes Ramsgate venue

Telephone

Pub operator JD Wetherspoon is reportedly in talks with Thanet council to transform the Royal Victoria Pavilion in Ramsgate into what could be the countryâ&#x20AC;&#x2122;s biggest pub. According to local press, the council is in â&#x20AC;&#x153;early negotiationsâ&#x20AC;? with large pub chains about becoming tenants at the pavilion, which has been empty since 2008.

new outdoor area at the Leicester site, managing director Duncan Phillips said: â&#x20AC;&#x153;We have operated a Club 360 area at our Milton Keynes site for some time and it is hugely popular with visitors. It brings another aspect to what we have to offer at Leicester with several new attractions and it has proved to be a big success since it opened at the start of the school summer holidays, even when the weather has not been too good. Itâ&#x20AC;&#x2122;s clearly going to be a great asset to our Leicester site.â&#x20AC;?

MARKETPLACE

kim@arionmusic.co.uk

01952 586226 B2B Skill Ball Deluxe

SOUNDNET THE NO.1 MUSIC SERVICE YOU CAN DEPEND ON

B2B Soft Toys & Redemption Order your stock in time for the

MAKE THE MOST OF YOUR JUKEBOXES CALL US NOW ON 020 7644 8888

festive season

www.soundnet.net

V debut: SAM der the lights! cloth, giving players the definitive speed, accuracy and cue ball control required to play at tournament level. Over ÂŁ11,000 was paid out in cash prizes during the weekend with Blue Gates (Halesowen) crowned team champions, after surprisingly hammering the strong performing Butchers Arms (Thurnscoe) 61 in the team final. The Team Plate was won by Desi Daredevils after beating Little Choke 6-4. Craig Lakin is Menâ&#x20AC;&#x2122;s Champion beating Partab Singh 5-4. Ladies Winner is Amy Little residing over Nicola Glass 4-2. Mixed Doubles champion is Shane Thompson and Amanda Watson who beat Adam Brown and Jaz Scott 3-2.

RECRUITMENT

B2B Machines

SCEPTRE SEEKING PRODUCT MANAGER

www.whitehouseleisure.co.uk

B2B Spares *The only OfďŹ cial Cromptons Machines Spares supplier*

ational amusement and gaming operator Sceptre Leisure is looking to N recruit a product manager for its head office in Preston. The newly created post will ensure the company continues to purchase products, games and features that engage users and ensure maximum cash box returns.The role will also be instrumental to the development of a bespoke back office interface developed in conjunction with Sceptreâ&#x20AC;&#x2122;s IT department.

PALATIAL PURSUING MACHINE TECHNICIAN alatial Leisure is looking to appoint a senior machine technician/manager Pto maintain and oversee its entire machine operation. Although the role will be based at the London Palace bingo club in London, it will include travel and working at all of Palatialâ&#x20AC;&#x2122;s sites. In addition, the company is hoping to appoint one full-time and two part-time fruit machine technicians to work at the London Palace only. The London Palace operates the largest number of handheld computers of any bingo club - over 600 and has 150 computer-based fruit machines.

www.cromptons-spares.co.uk

www.segaarcade.com

sales@segaarcade.com

B2B Marketing

For Spares, Refurbishments, Repairs and Special Offers call Matt or Terri on 01843 593335 For FREE technical support call Steve or Hugh on: 01843 593353 Email: spares@cromptons.com Fax: 01843 588043

Get great PR from the industry experts

S&J communications

For a quote call Chris Jones +44 (0)1273 699900 ! # """ !

gaming | betting | gambling

Next weekâ&#x20AC;&#x2122;s feature is Bingo To advertise, please call Kathryn on 01204 396397

Coinslot OCTOBER 25 - OCTOBER 31, 2013

B 2 B

2339-p22-25-Listings-analysis-products:Coinslot NEW

B 2 B

22/10/13

16:56

Listings

Page 3

Analysis

THEME PARKS

BBC and Merlin strike major licensing partnership deal A new amusement area based on the BBC’s popular CBeebies television channel will open at Alton Towers next year. BC Worldwide and Merlin Entertainments have announced a new partnership deal that will see the development of a new area in Alton Towers, the UK’s leading theme park resort. CBeebies Land will launch at Alton Towers in Spring 2014. The unique experience will be the first of its kind in the UK - and will be Alton Towers’ first and only single-branded area - bringing to life some of the most-loved characters from CBeebies, the nation’s top children’s television channel. The planned five-acre site within Alton Towers Resort will offer plenty of opportunities for younger children to interact with some of their favourite characters and TV shows. CBeebies Land will include rides, immersive play areas, live experiences, character appearances and will be a safe and fun environment for pre-schoolers to play and learn. CBeebies Land will create experiences that inspire children with bright ideas, provide hands-on learning experiences, encourage pre-schoolers to explore and understand more about themselves and put a smile on the face of everyone who visits. The area will be updated frequently with new content, while a seasonal pro-

gramme of events will run alongside the main attractions ensuring that no two visits to CBeebies Land will be the same. Commenting on the deal, Marcus Arthur, managing director of BBC Worldwide’s UK operations, said: “CBeebies Land will be a fun and exciting way for children and adults to immerse themselves in and explore the CBeebies environment and to enjoy their favourite characters. BBC Worldwide is delighted to be working with Merlin, and this very special development at one of Britain’s best loved theme park resorts is a great beginning.” Mark Fisher, chief development officer at Merlin Entertainments, added: “The Alton Towers project is very exciting. Most importantly it is the first project in what we hope will be a very important long-term relationship with BBC Worldwide. CBeebies is a perfect fit for Britain’s number one theme park resort, and both BBC Worldwide and ourselves are excited by the chance to add a little extra Merlin ‘magic’ to some of the country’s best loved children’s characters. “CBeebies Land will add a different and original element to the already fantastic offering we have for young families, making Alton Towers Resort the ideal destination for both day trips and short breaks.”

CATEGORYC (£1/£70 Max.)

CATEGORYB3 (£1/£500 Max.)

Single site

AGCs

This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 7 6 8 9 10

DOND The Big One BFG Monster Money QPS DOND Lucky Streak BFG DOND Golden Game BFG DOND Double Chance BFG Monopoly Reel Estate BFG Snow White and the Seven Tenners REF Lady Luck Trail of Riches REF Karate Quid QPS DOND Take a Chance BFG

Taken from a representative number of sites around the UK Supplied by national operator

the California-based developer of innovative ticket printing FandutureLogic, couponing solutions, celebrated 30 years in business at this year’s G2E. Founded in 1983, FutureLogic has established a leadership position in ticket in, ticket out (TITO) printing and couponing solutions through technological innovation and outstanding customer Coinslot OCTOBER 25 - OCTOBER 31, 2013

service. “At FutureLogic we strive to put customers first in all that we do,” said John Edmunds, chief marketing officer (pictured here at G2E with the company’s Anette Jauch). This means direct global sales and support coupled with in-depth local knowledge.”

Based on data supplied by a representative number of UK sites Supplied by RLMS Sales

FEC - family

AGCs This Last Week Week Name / Manufacturer

This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

4 8 5 7 -

Magic Games 3 (s/d) Novomatic X3000 Multigame Amatic Magic Games 3 Novomatic Triple 7 (GP3) SG Gaming Find the Lady 2 Card Project Triple 7 (GP1) SG Gaming Bullion Bars Arena Astra Bullion Run Concept Triple 7 (GP1) SG Gaming Encore T7 (GP1) SG Gaming

Based on data from a minimum of 10 locations. Supplied by Praesepe

This Last Week Week Name / Manufacturer

FUTURELOGIC CELEBRATION AT G2E

King of Slots Blueprint TS22 Project Magic Lotto Ultra Novomatic Magic Lotto 2 Novomatic Triple 8 Barcrest Rainbow Riches Community Cash Barcrest Triple 7 Barcrest Mega Bars Big Hit Project Casino Star Reflex Rumple Wild Spins Astra

CATEGORYD (10p/£5 Max.)

FEC - adult

TICKET PRINTERS

1 3 2 9 7 8 -

1 2 3 4 5 6 7 8 9 10

Magic Games U/R Novomatic Rainbow Riches Party Barcrest Free Play 70 Project Pure Gold Astra Party Games (4 player) Astra Find The Lady Project Find The Lady £70 Project Win Wall Astra Party Time Arena (4 Player) Astra Magic 7’s Electrocoin

Based on data from four sites Amusement Equipment Co Ltd

1 2 3 4 5 6 7 8 9 10

Party Time Classic (3 Player) Astra Party Games (4 Player) Astra Rainbow Riches (3 Player) Empire Gold Rush Stampede (4 Player) Barcrest Adders And Ladders (4 Player) Vivid Chase The Ace Project Golden Games (3 Player) Mazooma Party Time Arena (4 Player) Astra Party Time (3 Player) Astra Bullion Bars Astra

Based on data from four sites Amusement Equipment Co Ltd

CATEGORYB4 (£1/£250 Max) Members clubs This Last Week Week Name / Manufacturer

1 2 3 4 5

Jackpot Island Reflex Street Casino Storm Happy Hour BFG Raiders of the Lost Tenners Reflex Cops & Robbers Gold BFG

Based on data from representative sites. Supplied by sector professional

2339-p22-25-Listings-analysis-products:Coinslot NEW

22/10/13