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April 25 – May 1, 2014 • No. 2365 • www.coinslot.co.uk

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Industry news Seaside amusements Northern Showcase B2B Listings Latest machine charts Classified ads and opps Jabro Surreal Soccer Comment & Analysis

COMMENT

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...Cutting tourism VAT is the most efficient way for the government to generate much needed growth in the economy - better than a 2p reduction in Corporation Tax... 31

BACTA to lose experienced POTTED HISTORY

MacLeod-Miller, who has resigned from his post as chief executive and legal counsel of BACTA, representing the British amusement industry, has enjoyed a successful career in the world of gaming and entertainment. His career with BACTA coincided with the passing of the Gambling Act 2005, the smoking ban, the introduction of machine games duty, several stakes and prize reviews and the reduction in bingo duty from 20 per cent to 10 per cent. He was previously corporate counsel to the Ladbroke Group, including regulatory affairs for Hilton Hotels on a worldwide basis, Ladbroke Racing and the Lotto in Australia, director of Legal Affairs Walt Disney Television International regulatory issues outside of the US including the

UK, Italy, Spain, France, Germany, Russia, Asia Pacific and appearing before the EU Commission. MacLeod-Miller also enjoyed a stint as managing director of

Lady’s Mile Holiday P goes cashless with E SYSTEMS

mbed, a leading provider of ESystems Debit Card and Point of Sale for the amusement and family entertainment industry, has installed its Cashless System at Lady’s Mile Holiday Park in Dawlish, Devon. Lady’s Mile Holiday Park opened in 1957 and is an award winning, family run park dedicated to providing everyone a holiday to remember. Located less than a mile from the‘Blue Flag’beaches of Dawlish Warren, Lady’s Mile features a large range of offerings from luxury lodges to touring and camping with a range of indoor and outdoor sports and leisure facilities.There are two arcades, full service bar, restaurant and a fish and chip shop, all managed and operated with the Embed Cashless System. Jason Jeffery, one of the owners at Lady’s Mile,noted:“Our recent installation of the Embed

Card System was one of the most organised and professional jobs we have done in a long time. Not only did the team install the system but they coached us on some great options to enhance the guest service experience. It has been a pleasure to work with Embed and we look forward to what we will be able to do with the system.” Lady’s Mile Holiday Park utilises the Embed System to manage the cashless operation of its games and attractions, as well as its extensive redemption display. Steven Wooley, sales executive for Embed UK and Europe, stated:“This is an amazing project and facility and Jason and his team run a first-class operation. Jason and I have developed a professional relationship over the past few years and it’s great that we have been able to show

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AMUSEMENTS

ESSENTIAL GUIDE

Keep your shirt on!

An insight to Crown’s Northern Showcase

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n the r on in .. 31 April 25 - May 1, 2014 • No. 2365 • www.coinslot.co.uk

MacLeod-Miller resigns as BACTA chief executive

enced lobbyist

TRADE ASSOCIATION

Having been in the post for over a decade, Leslie MacLeod-Miller has resigned as BACTA chief executive officer, prompting a number of tributes from industry stalwarts. fter more than 10 years in charge, Leslie MacLeodMiller has decided to step down as chief executive officer of BACTA.He will relinquish his post as of May 1, but will remain a key consultant to the coin-op industry trade body. Announcing his resignation, MacLeod-Miller said:“After 10 years I am ready for a change, having received unbelievable support from BACTA members. I pay tribute to Steve Hawkins and the Management Committee, but most particularly to the Secretariat whose professionalism and dedication have underpinned the many challenges we faced together.” BACTA’s current president, Steve Hawkins, said: “Leslie has provided extraordinary service to BACTA for over a decade. During his time at BACTA he has worked with five Ministers,six Secretaries of State and six BACTA Presidents, taking BACTA for the first time to Downing Street and making representations to the European Parliament.” Hawkins added:“Leslie has combined the roles of BACTA’s chief executive and general counsel, Euromat vice president chairing the European Associations Legal Committee and a member of the National Security Council for Fairground Rides. Leslie has spoken at international conferences and authored hundreds of consultation responses and articles on the industry’s behalf, including Paterson’s Licensing Act Guide including the Gambling Act 2005 (Butterworth’s). He has continued to serve with characteristic intellectual rigor,dedication and enthusiasm, running six London Marathons for the BACTA Charitable Trust partners, including Macmillan’s and Rays of Sunshine. Today (April 17),I accepted Leslie’s

the Disney Channel in Italy. Committed to the cultural sector and, in particular, music, he was a finalist in the Placido World Opera Contest at Covent Garden, and is an experienced

third sector advisor. BACTA will do well to replace MacLeod-Miller with someone as thorough and committed. His replacement is as yet unannounced.

day Park with Embed what Embed can offer to his business.” The installation is highlighted by Embed’s Color-Glo HD Swipers, which feature a fullcolour display, enhanced ColorGlo style effects, and full wirelessat-the-game network connectivity. Embed is also managing all stock and inventory for the bar and restaurant as well as the redemption and merchandise, Embed POS and Red Pro are the main systems used to create a single payment option across the park for the guest. When a guest checks into Lady’s Mile Holiday Park,they can load value onto a card with cash

or debit card providing a single card payment solution for the week or weekend. Lady’s mile Rechargeable Fun Card can be purchased and reloaded at any number of Point of Sale Stations and the Self Service Kiosk throughout the facility.

resignation as chief executive and wish him well for the future.” Derek Petrie, BACTA’s immediate past president stated:“I enjoyed working closely with Leslie as both vice president and president over four years. By any measure, he was one of the outstanding chief executives helping adapt to new challenges, and leading our industry through a remarkable period that saw a new Gambling Act, Regulator and Tax Regime. He has fought for members and the industry against threats from the super casinos to individual licence reviews and has helped shape UK gambling regulation with a robust personal and professional style which has become his trademark. Leslie was always very professional in his approach and, above all, knew his brief. He always had the respect from MPs who relied on him for briefings. BACTA will miss his dedication and attention to detail.” Former BACTA president, Nick Harding, CEO, Praesepe, also paid

tribute to MacLeod-Miller’s work. He said: “There aren’t many people who know the gambling industry as well as Leslie and he has been hugely influential in shaping it over the past ten years. He has been central to securing a number of important changes that have benefited our members and in particular, played a critical role in achieving a successful and equitable outcome for the entire industry during the passage of the Gambling Act in 2005.” Harding concluded:“On a personal note, I thoroughly enjoyed working with Leslie. He is a highly intellectual and engaging individual and everyone at BACTA owes him a huge debt of gratitude.”

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Coinslot April 25 - May 1, 2014

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Easter staycations on the increase TOURISM

Parents across the country will have provided a £2bn boost to the UK economy by splashing out on activities to keep their children entertained this Easter, according to a new consumer report. recent study conducted by hotel chain Travelodge which surveyed 2,500 British parents has revealed that 35 per cent of UK households planned to take a short staycation break this Easter. On average, British parents will have forked out £478.25 on a short Easter break, featuring four day trips. Coastal operators will be buoyed to hear that the traditional British seaside break is back in vogue as it topped the list of staycation

destinations this Easter. Of those taking a short break, 37 per cent took a traditional British seaside holiday this Easter. Over a quarter (26 per cent) of parents took a break in a UK city and 14 per cent planned to spend quality time together exploring the great British countryside by taking a rural break. Further research findings revealed that four out of ten parents stated that a staycation short break was a good value option in help-

ing to keep their children entertained this Easter, due to the high cost of holidaying abroad in the school holidays. Over half (55 per cent) of parents surveyed felt it is important for them to teach their children that the UK is a great holiday destination so that they could appreciate their country and gain a better understanding of its heritage and history. Tighter budgets and the economic downturn have meant many in the UK

looked to find a better deal on this year’s Easter break. The hotel chain also revealed that this year 65 per cent of people are planning to spend their Easter holiday in this country,compared to 41 per cent and 35 per cent from the previous two years.Twenty-two per cent of people say they’re taking more holidays in the UK and less abroad. The seaside arcade sector in particular will be hoping that when they empty their post-Easter

cashboxes the staycation is as popular as Travelodge would have you believe. Coastal coin-op strongholds Blackpool, Brighton, Clacton-on-Sea, Cornwall, Devon and Scarborough all featured in Travelodge’s top 20 staycation destinations for family getaways this Easter. Shakila Ahmed, Travelodge spokeswoman, concluded: “Keeping the children entertained over the Easter school holidays is no easy task and this year,

Felixstowe arcade thief jailed LEGAL

compulsive gambler has been jailed after stealing nearly £8,000 from a A Felixstowe arcade where he worked to fund his slot machine habit. Ipswich magistrates heard Paul Elphick’s fixation began when he won £500 from a machine while employed at the Charles Manning-owned Arcadian. Elphick, of Felixstowe, was sentenced to 20 weeks’imprisonment after admitting five counts of theft. He stole £7,880 from the arcade betweenAugust 20 and October 21 last year. John Hughes, representing Elphick, said:“It’s clear from speaking to Mr Elphick that he was not aware just how much he was taking. He accepts his gambling habit was out of control. He won a very large amount of money on one occasion - £500 - and that spurred him on in the

belief that he would be able to get a lot of money from gambling.” However, soon Elphick was losing money. He began to fund his gambling by stealing from the arcade and then took more in the hope of repaying the original amounts he had stolen. Hughes said:“It became an obsession to play the machines in the hope of winning the money back. He believed he would make sufficient money to put the money back, but the addiction had got a firm hold.What the whole affair has done is bring about an abrupt halt to his gambling.” Prosecutor Anita Addison told the court the owners of Arcadian Charlie and Jonny Manning had nearly closed the business down due to a downturn in the profits before they realised what Elphick was doing. Had they done so it would have meant the loss of three jobs.

parents are certainly investing in an Easter staycationshort break,as we have seen a double digit increase in sales. Our data shows a new trend, with savvy parents foregoing a traditional two night stay in one location for a single night stay in two different areas. For example, we have seen families book a one night stay in Blackpool and then a one night stay in either Liverpool for a city break, or in the Lake District to see the countryside.”

RGT research budget increased to £750,000 RESEARCH

Both men had trusted Elphick to work in the arcade which has 17 machines, four of which pay £500 jackpots. When CCTV was checked last October, Elphick was seen to open a machine’s note acceptor and steal cash from it, magistrates were told. Jonny Manning told local press:“It seems like a firm decision. We have inherited a responsibility to continue running a 70-year-old family business and we do rely on our staff to be trustworthy. Unfortunately, Paul made decisions otherwise, and his actions jeopardised the stability of our business and the jobs of our team. I hope he benefits long-term by being made responsible for his actions.”

DCMS’ Helen Grant has confirmed that the research budget into FOBTs has been douTbledheRGT’s to £750,000 In a written answer to Graham Jones (Labour), she stated: “The government holds regular discussions with the Gambling Commission and the Responsible Gambling Trust (which is an independent charity) on a range of matters, including the independence of the Responsible Gambling Trust’s research programme. At present, the government is satisfied of the integrity of the research programme, all aspects of which will be vigorously peerreviewed and transparent to the Responsible Gambling Strategy Board, the Gambling Commission and government.” Grant concluded: “Following government-led discussions, the Responsible Gambling Trust has increased the available budget for commissioning independent research into fixed odds betting terminals by 50 per cent to £750,000.”

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INDUSTRY AMUSEMENTS LEISURE

B2B COMMENT NEWSWEEK EXHIBITION Small may be beautiful but Crown’s Northern Showcase will be big on product. 12

Astra Gaming Group acquires Extreme Live Gaming INTERNATIONAL

he Astra Gaming Group has acquired a majority Tholding in Extreme Live Gaming. Based in Manila, the live dealer gaming solutions provider operates studios in Asia, employing both Asian and European dealers. Integral to the deal will be the opening of a European studio located in London scheduled to become operational in Q3 of 2014.Additionally, Extreme will integrate with Greentube’s gaming suite which will allow operators seamless access to Novomatic content within the live dealer product and leverage Greentube’s comprehensive back office capability. Founded in 2013 by Darwyn Palenzuela, Extreme Live Gaming’s portfolio

includes mobile and web versions of the system for Roulette and Baccarat, while Blackjack will be added later this year. The company has also developed an industry first in eXtreme Live Box, a solution for land-based casinos that enables them to deliver their table games to players via PC, mobile devices, tablets and TV. Astra Gaming Group CEO Zane Mersich stated:“This is a deal that will add immense value to what we offer as a gaming group,” he stated. “Our aim is to deliver to customers and players a world class experience in every facet of what we do. The Extreme Live Gaming brand brings an exciting, new and highly innovative edge to our portfolio - it exemplifies everything the Astra Gaming

CONTENT

roject, which announced the launch Pof three post-Triennial

Group stands for.” Darwyn Palenzuela, founder of Extreme Live Gaming commented:“In just a short space of time, Extreme Live Gaming has emerged as a leader in the live-dealer space - a position that can only be strengthened further with the backing of our new owners.”

Operator sought for Dreamland amusement park REGENERATION

District Council is to press ahead with Tplanshanet to create a heritage amusement park at Margate’s Dreamland site by beginning the search for an operator. It has already put a funding package in place to begin work on the project to create a world class leisure attraction, but has yet to secure the services of an operating company with the required credentials necessary to run the new park. The council has now called a meeting for May 1 to discuss plans for an open procurement process that will identify the right candidate. Director for community services, Madeline Homer, said:“Identifying a suitable operator to run the park is a major step in the journey,

with the plan to open the first phase of the park in April 2015. “Is this ambitious? Absolutely.Are there risks involved? Of course,but we are committed to keeping the momentum going and involving those with the appropriate skills and expertise to see this project through.” Plans for the first phase of the new Dreamland include the completed restoration of its Grade II-

Project leads the pack with repeat poker sales

listed Scenic Railway, the installation of historic rides and food and drink outlets. Further phases would then follow. Homer added: “Dreamland has the potential to be a major economic driver for the district. “We are working incredibly hard behind the scenes to drive this development forward and will be doing all we can to keep the community up to date with our progress.”

poker games, believes the £100 jackpot has succeeded in taking the genre on to a new level with Find The Lady Ultimate Gamble representing the stand-out performer. The firm’s MD Tony Boulton confirmed: “Find The Lady Ultimate Gamble has been out in the market since February and the data we have collected over the first 60-days has been both strong and consistent, prompting repeat orders from key, respected operators. Poker has always had a loyal player base and we understand that Find The Lady Ultimate Gamble is the only dedicated £100 poker on the market.” He added: “Poker players respond positively to winning what is a healthy round number and the repeat feature works exceptionally well with the £100 reward. The great news for operators is that poker has fantastic longevity and has become something of a staple in AGCs and Bingo Clubs throughout the country. Furthermore, with our 100 Series priced at £3,495 it represents a fantastic long-term investment.”

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Dharwar joins Suzo-Happ UK APPOINTMENTS

en Dharwar has joined SuzoHapp UK. Dharwar, brings a K wealth of experience in cash handling and is a well-known personality in the industry, assumes the role of business development

manager for retail, industrial and kiosk markets. He first joined the gaming and amusement 25 years ago, and also enhanced his expertise in money handling in non-gaming markets with over ten years of experience in the kiosk, transportation, ticket

vending, car parking and retail sectors. John Vallis, Suzo-Happ UK sales director and VP amusement sales EMEA, welcomed Dharwar to the team, noting:“With his technical background and previous positions in both technical, field sales

and pure sales positions, including distributor management, Ken was the perfect candidate to support our drive in growth in the industrial, kiosk and retail markets.”

New industry trade event, the Autumn CoinOp Show, has moved across the halfway line as it seeks to capture the industry’s imagination.

he recently unveiled Autumn Coin-Op Show, scheduled for 15-16 October 2014, has sold more than half its stand space with 14 exhibitors currently lined-up for the inaugural event. According to the organisers, reaction from the industry has been positive with some of the leading companies taking the opportunity to showcase at the home of Chelsea FC, including Crown Direct, Harry Levy Amusements, Astra Games, RLMS, Sound Leisure, NSM Music and Reflex Gaming. Aiming to deliver both a business and an informal London event prior to the main show season, some of the industry’s key players are help-

ing to deliver the PR message. Offering his testimony of support, Alan Rogers, sales and marketing director atAstra Games,said:“We welcome the re-emergence of a coin-op focused event during the autumn period.It will hopefully provide a great opportunity for the industry to get together, take stock of where we are all at and showcase some great new product.The industry has been missing this kind of event where like-minded stakeholders can gather to network and engage with customers ahead of the big gaming shows in the NewYear.” Meanwhile, Sound Leisure’s Chris Black also welcomed the event.He stated:“Sound Leisure has remained a staunch supporter of

the industry shows that have been organised during the 35 years that we have been in business. We believe that the latest autumn show bridges an important gap in the calendar and hopefully signals a return to a more positive outlook for the industry as a whole.” And the evidence in favour of the all-important industry gathering is certainly pointing in this direction as all eyes over the next few weeks turn to the Northern Showcase where Crown have managed to attract more than 12 exhibitors to its Chorley event. The show’s venue,Chelsea Football Club offers on-site accommodation at the Copthorne hotel with preferential hotel rates available.

Games Cup set for 20th anniversary CHARITY

he Games Cup originally began in 1994 as an annual golf Tcompetition between manufacturers and operators.This month te teams will celebrate the Cup’s 20th Anniversary with the aim of raising over £2,000 for Jamie Procter’s Foundation. Each year, golfers attend a different venue to play the tournament. This year, 28 golfers are playing from 27-28 April at Bicester Hotel Golf & Spa Club at Chesterton. Julian Bond,one of the founder members of the Games Cup and who set up Jamie Procter’s Foundation in 2011, said:“The name GAMES originally stood for Gaming Amusement Machines

ILLEGAL MACHINES

n illegal fruit machine has been seized from a takeaway in Bolton A town centre by the police. Officers

Autumn coin-op show reaches 50 per cent space mark EVENTS

Illegal fruit machine seized in Bolton

Exclusive Society. I was absolutely delighted that our charity, formed to keep my eldest stepson’s memory alive, was adopted in 2012 by the players.” Ian Chuter,captain of the operators’ team, said:“This year, we’re planning to win again,to hold the cup and celebrate raising money for Jamie Procter’s Foundation.” Captain of the manufacturers’ team, Keith Healer, said:“I retired from Games Warehouse a couple

of years ago but have been involved with the Games Cup since it started.The manufacturers haven’t won for a couple of years,so I look forward to beating young Chuter to win the trophy as well as raising money for such a worthy cause!” Aidan Towey from Innovative Technology, sponsor of the manufacturers’ team, stated:“This is my fourth year supporting the event.We are delighted to spon-

sor the event to make sure it continues to grow in the future.” Sponsor of the operators’team, Mike Clokie from E-Service, added:“As well as being a tremendous social occasion, there is a serious purpose to the Games Cup and we aim for the event to grow and continue to raise funds for such a worthwhile cause.” The money raised for Jamie Procter’s Foundation supports deserving children from less privileged backgrounds by funding expeditions and adventure courses. By the end of this year, Jamie Procter’s Foundation will have supported over 400 nine to eleven year-olds,running courses in Brixham, Devon, including raft building, sailing and other outside sports.

from Bolton Police’s licensing team visited Pizzas and Roosters in the Bradshawgate area of the town after they discovered the machine was being used in the takeaway. It was seized before it was emptied of money and is expected to be destroyed. PC Andy Vernon, from the police’s licensing team, told local press: “We are aware there are premises in the borough that have gambling machines illegally. They need to remove them or they will face prosecution. There’s a likelihood that if we do have to seize them they will have to be destroyed and they will be referred to the Gambling Commission. Gambling is a licensable activity. Even pubs and clubs need a permit from the local authority to have them.” He added: “Takeaways, cafes and taxi offices are no longer allowed to have them. The presence of a gambling machine in some places can cause an increase in violence.” A spokesman for Pizzas and Roosters said: “Somebody put the machine there, I don’t know who. We are trying to find out at the moment. We didn’t know that we were not licensed or that you needed one. The machine was there a long time ago and it is out of order at the moment.” Police say they will continue to clamp down on machines placed illegally. The seizure follows a number of undercover purchases carried out by police in Bolton to reduce the number of pubs, bars and shops selling to people who are underage. A Gambling Commission spokesman said: “We were pleased to offer support, advice and guidance to the police in this case. Working in partnership with local law enforcement agencies is key to the Commission’s approach in keeping gambling rfair and safe.”

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Coffey coughs up £150

Bowling complex employees fear being left out of pocket

BINGO TEN PIN

The company run by former Exmouth bowling alley directors who owe thousands to former employees has been dissolved.

any former staff of an Exmouth bowling alley are in fear that they could be left out of pocket after the company run by its former directors was dissolved recently. One of several former members of staff collectively owed thousands of pounds in wages by the former directors of Exmouth seafront’s bowling alley complex, says he doesn’t believe he will ever be paid now that the company has been wound-up. Since the sudden departure of Isaac and Grainne Robb last summer, the running of the high-profile, multi-million pound

leisure complex was taken over by its developer Mark Quinn of Harlequinns Bowling and Leisure, and has proved a popular attraction in the town for both visitors and residents. It was subsequently renamed Ocean Blue from Coast Café, Bar, Bowl.The Robbs, directors of Palmera Enterprises, had been running the complex since it opened on Boxing Day 2012. Robb admitted he subsequently left the business in July without paying “a lot” of staff and suppliers. He previously said he felt he had“no option”but to leave following communication with Quinn.

According to Companies House, Palmera Enterprises Ltd was dissolved on April 8. No accounts had been filed for the company since its formation in August 2012.A spokesperson from Companies House confirmed that the company was dissolved because of “non-compliance of filing essential documents” namely, general information about the company. She confirmed that the company had not gone into administration and former business directors are still eligible to reinstate the company or set up another. In advice previously issued by the Citizens

Advice Bureau, when a company goes into administration, creditors, including former employees owed money, can claim money owed through the insolvency practitioner. Matt Amos, 24, was employed as café manager from January until the beginning of June 2013, and is among those owed wages. He said he is owed about £1,300 in wages, holiday pay and lieu time but is resigned to the fact he is unlikely to be paid. “I’ve accepted that I’m not likely to receive the money,” said Amos.“We’ve had to move on - it’s really unfortunate but you live and learn,” he added.

Landlord installs first beer vending machine Association said this was the only pub vending machine he knew of, although several oseph Ryan, owner of the Fox Craft Beer hotels and nightclubs had them during the House, in London, has installed a Japanese- 80s and 90s. Legally, he added, such machines manufactured vending machine in his pub in a need to be in clear sight of the bar - a provimove that is thought to be a UK first. Ryan, who sion the Fox fulfils. bought the machine on eBay for £1,500, told trade press that he bought it as a conversation point for his craft beer-focused pub. He stated:“We used to have a photo booth (where the vending machine is). That was hugely popular.The vending machine is dividing opinion; I did get an email from one bloke who hated it. But mostly people are positive. One person said:‘This is the greatest thing I’ve ever seen!’ I’ve never had so much activity on Twitter.” A spokesman for the Automatic Vending

PUBS

Ryan,who says the machine,made by Sanden Vendo,vends between 20 and 25 bottles a week, insists it is not intended to replace bar staff. Beers costs between £3 and £7 (for a bottle of Siren’s Jim Beam barrel-aged Broken Dream), in line with prices at the bar - although none of the beers in the machine are on sale at the bar. Around 50 different beers are available with a bottle-opener attached to the machine and glasses stacked on top. The ales are dispensed using a mechanical arm, which means bottle-conditioned ales can also be sold - although Ryan had some teething problems with the machine. “At first, we had the temperature too low. It was two degrees and some beers were coming out uncarbonated.We moved it to six point six degrees and that seems to be spot-on.”

ollowing the government announcement to Freduce bingo duty, several MPs have been out visiting their local bingo halls, drumming up support and increasing their profile. The visits weren’t, of course, intended as jackpot winning exercises for the Parliamentarians, with Chancellor of the Exchequer George Osborne almost called a full house visiting a Castle Bingo Hall in Cardiff earlier this month. MP for Suffolk Coastal Therese Coffey, however, was left with a quick decision to make when she called “House” during a recent session at the Palace Bingo Hall in Felixstowe, a venue she has visited several times before. Coffey stated ahead of her most recent trip that she would give any winnings to the charity and true to her word she chose to present her £150 winnings to the League of Friends of Felixstowe Community Hospital.

Premier League clubs could lose out on Asian sponsorship ADVERTISING

he UK’s Gambling Commission’s approach to Timplementing the Gambling (Licensing and Advertising) Bill could mean an end to the sponsorship of Premier League clubs by Asian gambling firms, according to the

website online casino archives. The Bill requires a gambling operator based outside of Great Britain to obtain a licence from the Gambling Commission if the operator “knows that the facilities (for remote gambling) are being used, or are likely to be used in

Great Britain”. The main reason that Asian companies sponsor British clubs is to advertise to Asian customers where the Premier League is hugely popular, both to watch on TV and as a betting medium.The sponsorship counts as advertising within the Gambling Act

2005 and is currently permitted since all of the operators are based or licensed in the EEA. Under the new Bill, these operators will need to obtain a licence from the Gambling Commission to continue their sponsorship. As the companies are mainly advertis-

ing to Asian customers it would be simplest for them to block access to UK customers. However, the Gambling Commission said it will not be issuing “advertising only” licenses and “will not normally license operators unless they have a Britishfacing business”.

y t the Birdie’ Golf and Cla Industry’s second ‘Shoo ng mi Ga the g stin s ho air be lch whee ted to vide specially adapted Again Praesepe are deligh IPs raises money to pro CH ty. ari ch IPs CH the Bir of oot the die’ day is Pigeon event on behalf Gaming industry. The ‘Sh UK the by ly ge lar d rte and is suppo ptonshire. for disabled youngsters ittlebury Park in Northam Wh at ce pla e tak ll wi d e 6th an arranged for Friday Jun ts staged at the same

ly separate even It consists of two entire

venue.

or application for m below mplete the co uld sho t en ev r he eit mpeting in Anyone interested in co for further details. arest the Pin’ and contact Amanda Blundell d competition with ‘Ne for ble Sta m’ Tea & al 18 hole ‘Individu uals £80 per person. The Golf comprises an or alternatively for individ 00 £3 is r fou of m tea nce try for a se accompanying a lice ‘Longest Drive’ prizes. En licence holders (or tho to en op is n tio eti mp ch co n ter at £80 ea and will The ‘80 Bird’ clay pigeo are also welcome to en ls ua ivid Ind . 00 £3 is st use of four entry ol shoot. All entrants mu holder) and for a team There will also be a po m. tea a into ly ng al rdi ion co dit make ad be ‘squadded-up’ ac ma ny opportunities to be ll wi re the ts en ev bo th fibre wad cartridges. In competitions. luding raffles and other inc ty ari ch the to ns tio dona oters who also manage l be awarded to clay sho wil s ze pri no t tha ted However, it should be no to shoot a golfer!

nt. rly to avoid disappointme and join us - so book ea be te to CHIPs then we will would still like to dona donors display this on the list of your payment and will

n in We do hope you can joi If you can’t make it but happy to accept on the day.

Nick Harding CEO Praesepe Smiling youngster Charley Maher pictured with her parents following a pink powered wheelchair presentation at Cashino in Stockport.

A P P L I C A T I O N Your Name (CAPITALS PLEASE):

Contact Telephone Number:

F O R M

Team Name (if known):

Company name (if applicable) Email Address:

Entry to which event? (tick appropriate boxes) 18 hole golf

80 clay shoot

Team Entry (min 4 persons)

Individual entry

Payment method: £300 per team - individual entry £80 per person (tick box below) cheque enclosed*

bank transfer (call me for details)

pay cash on the day

*make cheques payable to CHIPs

Please complete and mail, telephone, fax or email to: Amanda Blundell. Praesepe Plc. Seebeck House, 1A Seebeck Place, Knowlhill Milton Keynes MK5 8FR Tel: 0845 5215054 Fax: 01908 322769 Email: amandablundell@praesepeplc.com

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Amusements Adventure Island asks men to keep their shirts on AMUSEMENT PARKS

To ensure it maintains its status as an attraction for the whole family, one of Southend’s top amusement parks has brought in an informal dress code for its male customers. outhend’s Adventure Island amusement park is instructing male visitors to refrain from going barechested in an effort to uphold its family-friendly reputation. The business has installed signs around its site asking men to keep their tops on at all times and warned it will ask all those who do not observe the ‘Wear Your Shirt rule’ to leave the premises. Marc Miller, managing director of Adventure Island, told local press that the signs did not amount to strict dress code, but had been put in place to ask male customers to “show some decorum”. He commented: “In recent years, we’ve seen increasing numbers of lads and men whipping their tops off, eager to make the most of the sun - which is understandable, of course, as Southend is the warmest and driest part of the UK.

“That’s absolutely fine in the right environment, but we try very hard to be a family-focused business and not everybody is a fan of bare chests. We simply want to make sure that Adventure Island maintains its status as the best place to bring the whole family for a fun, safe, reasonably-priced great day out.” Adventure Island is the first UK amusement park to follow the example set by US attractions, where the majority ask their customers to observe an informal dress code. Miller added:“Of course, we don’t want people to think we’re introducing a nightclub-style policy of no jeans or trainers.There definitely won’t be Adventure Island fashion police criticising people for wearing double denim combinations, spots with stripes or inappropriate shades of purple. “We’ll simply point out that if you want to pose

semi-naked, then Southend has miles of glorious beaches on which to do that.” The news brought an almost unanimously favourable response on social media, where most commenters agreed with Miller that partial nudity should be kept to the beach. Posting on Facebook, Southend resident Kimberly Skehan said:“I don’t think it ever gets so hot in this country that it’s unbearable to wear a t-shirt. “I’m no prude but I don’t need to see sweaty men in not a lot when I’m having fun with the kids.” Kerry Foreman, another Facebook commenter, called for the rule to be extended to women as well: “I totally agree people should keep their tops on not just men, but woman

that parade around with just bikini tops too. I’m sure young children don’t need to see it all.” Ironically, Adventure Island holds the world record for the number of naked people riding a rollercoaster,set when over 100 people stripped off to ride its Green Scream coaster in 2010. It also attempted to set a record for the most amount of naked people playing mini golf in 2012. A spokeswoman explained that both were charity events held in private:“The only people present were those who had signed up to take part in order to raise a large amount of cash for charities - Breast Cancer and Prostate Cancer. “The topless ban is related to when the park is open to the public.”

Teignmouth Pier to reopen in July PIERS

he owner of Teignmouth Pier has said he Thopes to have the attraction reopen by July, having missed the original Easter date for repairs to storm damage. The pier’s amusement equipment was tossed around and badly damaged after holes were punched through its wooden floors when powerful waves hit the South West coast at the start of the year. The cost of the damage

caused is estimated at hundreds of thousands of pounds. Owner Nik Brenner said the pier, was which originally opened in the 1860s, had been “hit very hard by enormous waves”. He commented: “An awful lot of new equipment is to be installed and it has been a long process with the insurers, but we are going to make sure it is a proper job. “We would have loved to have done it sooner. With the kids off, we would have been really busy.”

Earlier this year Brenner had hoped the pier would be restored in time for Easter, but now confirmed

that work would not be completed until July, describing the news as “heartbreaking”.

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Leisure

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Enfield poker den owner found guilty of money laundering POKER CLUBS

nfield Council has become the first local authority in the UK to successfully prosecute someone for money laundering in relation with the running of an illegal poker den. Ahmet Melin of Cheshunt was found guilty of five offences of money laundering under the Proceeds of Crime Act 2002 at Wood Green Crown Court onThursdayApril 10.He will be sentenced on May 27. He was prosecuted after Enfield Council enforcement officers found the Big

NIK TOFILUK: “IF YOU OFFER POKER IN A CLUB AND YOU ARE BREAKING THE LAW, ACTION CAN AND WILL BE TAKEN.”

Bluff Private Members Club in Green Lanes, Palmers Green was actually a front for an illegal poker club and not a non-profit making private members club in line with its Club Gaming Permit. Commercial poker operations require a casino licence and Enfield Council’s policy is not to issue casino licences to properties in the borough. Because Big Bluff was operating large poker tournaments and all the profits from them were illegal they amounted to criminal assets under the Proceeds of CrimeAct as Melin was with-

drawing money from the club for his own purposes. The club was raided in September 2012 by Enfield Council’s Licensing Enforcement and Trading Standards Teams, the Gambling Commission and the Metropolitan Police.The Big Bluff Private Members Club has since stopped operating. Enfield Council’s director of environment, Ian Davis, said:“These are very serious offences and the council took robust action when it became clear the Big Bluff Private Members Club was a front for an illegal poker den. NickTofiluk,the Commission’s director of regulatory operations, concluded: “This is an excellent example of how a local authority with Gambling Commission support is dealing with illegal gambling in whatever guise it is presented. The message is simple - if you offer poker in a club and are breaking the law, action can and will be taken.”

Email: al@sjc.co.uk

Machines raid and £40,000 leak hit beleaguered WMC WORKING MEN’S CLUBS

break-in and an oil leak have hit a ScunA thorpe-based working men’s club hard. Its annual general meeting was told that a £5,000 profit in 2012 became an £18,000 loss last year. Keadby & Althorpe WMC secretary Alan Moss revealed renovation of the oil-fired heating system, following a leak in the tank, had cost £40,000. Furthermore, September 2013 saw thieves escaping with a £6,000 haul including takings from the gaming machines, televisions and CCTV cameras.

Seaside resort named top destinations by TripAdvisor RESORTS

seaside resorts have been named amongst Tthewo UK’s top 10 destinations based on ratings from holidaymakers on travel website TripAdvisor. Although London took the number one spot, with Edinburgh second, Torquay was third and Llandudno eighth. However,traditional seaside favourites such as Blackpool, Brighton, Great Yarmouth and Westonsuper-Mare were notable by their absence. TripAdvisor said:“In a list

chosen using an algorithm that took into account the quantity and quality of reviews and ratings for hotels, attractions and restaurants in destinations worldwide, gathered over a 12-month period. TripAdvisor spokesman James Kay said: “These awards are based on millions of reviews and ratings by those who really matter - travellers themselves. “Torquay’s strong showdominated by larger cities, in the UK and one of only ing, the highest of any Torquay’s strong showing two towns to make the top town in the UK, is testaparticularly stands out - ten, the other being Llan- ment to the unquestionable appeal of this seaside placing it higher than any dudno.” Award winners were destination.” other seaside destination

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Essential Guide to...

Crown Northern Showcase In the pines

Making tracks

This year’s Northern Showcase returns to the Pines Hotel in Clayton-leWoods, Chorley. The event is scheduled to take place on 7 and 8 May, 2014 in Lancashire, with attendees able to meet and discuss the most profitable trends for the upcoming summer season.

The Pines Hotel is easily accessible from a number of major motorways, making it simple from visitors from all across northern England and Scotland to attend. Heading south, drivers can leave the M6 at junction 29 and follow directions to Chorley. Those journeying by public transport may leave the train at Preston station, two miles from the venue.

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sector Next Week Coinslot APRIL 25 - MAY 1, 2014

The Northern Showcase has been in existence since 2007, making this a relatively young event in comparison to many of the industry’s long standing trade shows. Crown has attracted twelve companies to its showcase, including Sega, Project Coin and Namco. These manufacturers and suppliers will be joined by representatives from supporting sectors such as a software developers Embed and amusement operators Elaut.

KEYNOTE

Northern Showcase makes its mark Crown Direct’s Northern Showcase promises to deliver a mix of old and new, as visitors share their thoughts on early year performance and get hands on with brand new creations.

APRIL 25 - MAY 1, 2014

Drawing a crowd

rown Direct expects to make sales at the Northern Showcase, but to assume that the show was simply shifting units would be to do it a great disservice. “Last year we had a guy coming from Margate,” said the company’s managing director, Dean Harding, “and you can’t fault that for commitment.” Dedicated members of the industry will go that extra mile in order to take advantage of networking opportunities afforded by the Showcase’s laid back atmosphere. “I think it’s about catching up with people,” said Harding. “It’s about networking, it’s about product and think it falls at a nice time of year.” The importance of the show’s May scheduling is not lost on Crown, with the show neatly positioned just ahead of the vital summer months. “People will have done Easter, all the kids will have got back,” said Harding, “and Whitsun is four or five weeks away, so it gives visitors a little time to reflect on what’s happened so far, look at new product, consider any further investments and then to catch up with their colleagues and peers.” The show is also of vital importance to operators in Scotland and the North of England. “There are people that don’t travel to EAG,” said Harding, “so it has got a more localised feel for some. It’s a more

low key affair and because it’s our event and we’re representing all the people that we distribute for. It is like an open day for us in some respects, but it takes place in an independent venue.” In many cases, operators and suppliers will be keen to hear how new Cat C machines have been performing and to see what new developments manufacturers are bringing to market. “It’s fair to say that our supplies will want to use it as a springboard to show and demonstrate new games,” said Harding. “Concept Games are bringing a 20p/£10 cat C machine called Jokers to the show that we haven’t even see ourselves. So there will be new products.” Brand new games from established companies will be on display across a number of categories. “There’ll be new games for B3 that Barcrest will be launching at the show,” noted Harding. “Also Zeus at War - the first game that Scientific Games are showing since the acquisition of WMS - which from early indications looks very strong.” The amusement sector will also see it’s fair share of new developments. “There’ll be new novelty products, like Lucky Ducks, so it’s a complete spectrum,” said Harding. “There’s also some quality used pieces of equipment for customers that are coming with a budget, including redemption, air hockey and second-hand gaming.”

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Essential Guide to ... Crown Northern Showcase Sector Overview ORGANISATION NORTHERN SHOWCASE 2014 EXHIBITOR LIST

Astra Blueprint Concept Elaut Empire Eurotek Harry Levy Project Coin Reflex Namco Sega SG Gaming

Timing and quality the key for Deith As co-organiser of Crown’s Northern Showcase, Deith Leisure is looking forward to spending quality time with its most valuable and longstanding customers, says sales director Kevin Temple.

Coinslot APRIL 25 - MAY 1, 2014

As part of Crown Direct,Scotland’s Deith Leisure plays a major part in making the Northern Showcase a success. However, the company’s sales director Kevin Temple believes that the show’s recent prominence owes a serious debt to timing. “The timing, really is a big factor,” he said,“because you have the EAG, where the products are launched, then some of the products are put in the marketplace and it’s usually April before you get a feel of how good they are. So come our Northern Showcase in May we really know how the portfolio we have has been performing in the marketplace.” The event also gives operators a chance to meet with the rest of the local industry and discuss which machines they expect to perform well over the vital summer months. “If people have a successful Easter period then they’re looking to have a second wave of purchases for the summer period,” said Temple,“so it’s ideal for us, where it just slots in perfectly just before the summer.” Some of the most interesting feedback

will be coming from those venues that have been trying out new Category C machines. “The exciting thing for this show is that we’ll have a lot of 20p/£10 machines that have been out,so we’ll have an idea of how they’re going with the new five per cent MGD,” said Temple.“That’s a new machine for us, a new category really, so it’s quite exciting.” Traditional Cat C machines also saw a jackpot increase to £100 at the start of 2014 and feedback from these games will be just as vital. Elsewhere, Temple expects redemption to be a big performer at the show. “Redemption’s still big for us,” he said. “Wizard of Oz from Elaut and Sweet Falls Pusher from Harry Levy, those would be the two main movers for us this year.They tested very strongly and they’re a bit different. On top of that there’s Monopoly and Down the Clown from Ice, which have been very successful.” The company’s expertise from north of the border has proved a valuable resource, but the gaming and amusement suppliers are just as prolific in the rest of Great Britain and Ireland.

“It’s funny for us because although with Deith Leisure we’re based in Scotland, as much as 70-75 per cent of our business is in England,Wales and Ireland,” said Temple. That breakdown is due in large part to the scarcity of operators in the UK’s northernmost country.“We’ve some very good customers in Scotland, but it’s obviously very sparse compared to England,” said Temple,“so there’s not new customers popping up all the time. It’s generally the same people who you deal with.” Many of these customers will be taking the opportunity afforded them by the Northern Showcase to network with other members of the industry.“It’s been amazing over the years we’ve done it how many big deals we’ve pulled off here,” Temple revealed.“We have a nice number of visitors. It gives you plenty of relaxed time to think and discuss important issues. Whereas at EAG you’ve got two or three people waiting to speak to you, it’s rushed. You can tell customers more about what’s going on in a more relaxed environment. It’s quality time with quality customers.”

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Essential Guide to ... Crown Northern Showcase Market Perspectives EXHIBITOR

Embed champions cashless and stock management The Northern Showcase gives software developers Embed the chance to develop a display tailored specifically to local operators, says sales executive, Steven Wooley.

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oinslot: What is the importance of regional shows such as the Northern Showcase? Steven Wooley: Any regional show is always a great time to catch up with existing customers of course. So making arrangements to meet up is always a key thing to do. If, of course, we have potential new customers in that particular area then again we would certainly try to set up meetings and move the opportunity forward. Essentially, it is about trying to sell, but part of that is the contact with both existing and potential clients and keeping the dialogue going.

CS: How important is it to meet these operators, suppliers and manufactures face to face? SW:The show is great as it gives companies a chance to look at any new products that will have come onto the market since the show in January. It is a local show and generally coincides with other regional shows and meetings so it gives operators in the area a chance to meet up as well as look at new product.The timing is good as well,as the season has not really got underway so anyone still looking for product has the chance to make a few last minute decisions. Getting to put a face with a name for the local operators that do not

go to the big shows is an added plus for these events. CS: In what ways can Embed’s services help operators during the busy summer period? SW: Embed will be showing further details about our cashless solution for the UK amusement market and our stock management system.We will have with us our full range of products,but we are pushing hard on the cashless thanks to the great success of installations we have had recently at Lady’s Mile Holiday Park and Pontins. The Embed product line provides a full range of management solution for all parts of the leisure industry. Our cashless and stock management systems are key tools to any business in the industry to help in managing their sites. Providing details of how many guests are attending your site, what is the average spend per guest per visit, and what redemption or merchandise items are the most popular.These are all questions that the Embed systems can easily provide an answer for with just the click of a mouse. Other great features include saving on operating cost, a reduction in down time of machines and the added marketing features to increase guest visit as well as increasing guest spend during those visits.

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OPERATIONS

Bourne positive on amusements Major amusement providers Bourne Leisure are reporting strong machine performance in early 2014, including many of the games that will be on show at the Northern Showcase.

perator Bourne Leisure, the company behind the Haven and Butlins holiday O resorts, is optimistic about the state of the leisure and amusement sector. Ahead of a visit to the Northern Showcase, head of arcades Kevin Scott reports a healthy outlook. “Trading is very strong,” he said. “The weather has been in our favour, holiday bookings have been excellent and we are confident of a good season ahead.” Away from the bustle of major national shows such as EAG, Scott values the Northern Showcase for the networking opportunities it affords. He believes that regional shows are, “less intense, more relaxed and afford a better opportunity for the manufacturers to promote their product.” In addition to meeting with the suppliers and manufacturers that provide Bourne Leisure’s core arcade offering,

Scott is keen to discuss early year performance with his fellow operators. “It is very important,” he said. “It allows the operators to meet face to face to exchange views on the current product. They can also discuss the issues with recent product to allow manufacturers to improve future games.” For Bourne, success in the early months of 2014 has been driven by new games that appeal to the family market. “Our business is very family focused,” said Scott. “Recent purchases in this genre will enable us to keep the momentum in this sector. Our partners have invested in the Elaut products E Claw cranes and Wizard of Oz.” Elaut will have their own stand at the Northern Showcase, as will Namco and Harry Levy. “Pacman Smash is now offered across our estate,” said Scott,

“and we have also sited a number of the Sweetfalls Pushers from Harry Levy, which we believe will be a strong offer this season.” Fellow Showcase exhibitor Sega has already proved profitable for Bourne this year. “We have seen strong performances already on Down the Clown and Snowdown,” said Scott, “and early indications are that Video will be lifted by Transformers Alliance from Sega. I genuinely believe that 2014 has the strongest product offer in recent times.”

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Essential Guide to ... Crown Northern Showcase Market Analysis COMMENTARY

EXHIBITION

The post-Easter, pre-Whitsuntide gathering

Growth of a Northern star From humble origins as an educational event, the Northern Showcase has grown into a major pre-summer sales and networking hub. rown Direct’s Northern Showcase may not have the kind of long and distinguished history boasted by some of the older UK trade shows, but in just seven short years it has cemented itself as a highlight of the industry calendar. Looking back on its origins, Crown’s managing director, Dean Harding, recalls that the event was not intended to provide a platform for sales.“The first one we did in 2007 was a July event,but we did it because, at the time, the laws in September were changing with the introduction of the Gambling Bill.” The Northern Showcase began its life as an event designed to draw in operators and suppliers from the surrounding area to learn and debate.“We just felt that there was so much up in the air, so much product that was going to be new,” said Harding.“It was not sales, it was almost like a service and education to our customers.We were also putting our suppliers in front of our customers and telling them what we’re going to do about B3 and Cat C.” This educational gathering was never intended to last beyond its first year.“We didn’t set out with the intent of it being an annual event,” said Harding, but with a surprisingly high number of sales made and

Coinslot APRIL 25 - MAY 1, 2014

the recent demise of the Blackpool show, the time was right for a new star in the north.“I think Blackpool was poor or had been the last few years,” said Harding.“That we were organising one independently was very cost-effective for us.We weren’t having to pay someone to organise a show. From there it’s grown and I think that the nice thing for us is, while we’re arguably the biggest supplier to market and we have the broadest range of products,it’s nice that we actually pull in people who aren’t our customers.” Visitors now attend from all across the country,including many of the UK’s biggest operators.“We get customers turn up who aren’t our direct customers,” said Harding. “For instance, we get customers like Praesepe, who use it as an event to come and see people.To catch up, to network.” Ultimately,while sales remain important, it’s the surrounding elements that have made the show a success.“It has got a commercial element and we wouldn’t do it if it wasn’t worthwhile,” said Harding,” but we like to think that it has a broader appeal too, not just to our customers,it’s there for other people to come and use our hospitality and to network. Hopefully it’s a bit of become a bit of a date in the annual calendar.”

While everyone, not least the event organisers themselves, likes to remind us about the size and importance of the EAG and ICE, writes Alex Lee, you can’t beat a good provincial trade show.

alex lee comment

hile the ExCel shows are both vital events, once they’re over by the start of February W it’s the turn of the smaller, more intimate gatherings such as Crown Direct’s Northern Showcase in Chorley to punctuate the rest of the year. It’s been said before, but for annual provincial events to continue to grow in the way they have in recent years, the industry must support them. While all coin-op show organisers must be given credit for their efforts, it is industry stakeholders that help such events remain on the schedule. Like the corner shop that disappeared because everyone started going to the supermarket down the road, trade shows such as the Northern Showcase will just as quickly disappear from the calendar without wholesale support from the sector that they serve. Since the inaugural Northern Showcase in 2007, which coincided with the eventual implementation of the Gambling Act, the coin-op industry has taken more than its fair share of knocks. For an annual, northern event (remember Norbreck Castle anyone?) to grow and thrive, therefore rather than struggle to survive is a big endorsement of show organisers Crown Direct and its customers. Furthermore, it is an indication that visitors are keen to view products that either missed the cut or were only in prototype form at EAG, especially new £100 Cat C product. In addition to cashbox-busting refurbs, delegates at the Pines Hotel will see new machines which have been tested on-site since the ExCel shows. Crown Direct has deliberately kept the same time slot since the first Northern Showcase as it gives operators the opportunity to reflect on their takings over the Easter break and look for ways to reshuffle their pack ahead of Whitsun at the end of May. The Wigan-based firm has always worked on the principle that it will only distribute best-inclass machines. The products that will be on display at the Pines, therefore, will no doubt reflect this strategy. Visitors to the Pines Hotel will therefore see each product sector represented in a set-up designed to replicate a modern amusement arcade. The success of the Northern Showcase, of course, will ultimately be gauged by the volume of sales achieved. The opportunity, however, to chew the post-Easter fat and discuss ways in which to improve takings through Whitsun and beyond in person with knowledgeable industry peers is as compelling a reason as any to make the journey to Lancashire. Overall, it’s testament to Crown’s efforts and broad product portfolio - that it can head into the eighth incarnation of its annual Northern Showcase event with some confidence.

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Essential Guide to ... Crown Northern Showcase Products ASTRA GAMES

CROWN DIRECT

Astra prepares stunning product line-up for Northern Showcase Changes to rules surrounding Cat C machines have motivated Astra to bring a broad range of new products to the Northern Showcase stra Games will be taking an enviable line-up of games to this year’s Northern Showcase, with products spanning Cat C Lite, Cat C and Cat B3.Alan Rogers,Astra sales and marketing director, explained more about the firm’s presence at Northern Showcase, saying:“Every year we are challenged to bring the very best in innovation and creativity to this event and I am delighted to say that our customers won’t be disappointed. “This year,Astra Games has undertaken a significant new product initiative based on what the industry is informally calling ‘Cat C Lite’. The ‘Type 2’ machine classification - to give it its formal title - enables a 20p/£10 stake/prize configuration that, crucially, attracts the lower five per cent rate of Machine Games Duty.” He added: “The three models geared toward the new configuration currently on offer, which will be on display at the show, comprise the hugely successful and popular Bullion Bars and Party Time along with Rcade777, a stunning,brand new compendium that features eight of Astra’s top performing titles.” Housed in the tried and tested Novomatic 623 cabinet, Rcade 777 is a visually stunning compendium, now showcasing Astra’s latest games, all at £10 jackpot. Currently running an eight-game pack, made up from some of Astra’s top performing games, with some new titles and content from Bell Fruit. “Astra has already received exciting figures from initial tests of Rcade777,” noted Rogers,“indicating that the market is keen to take on board something that is new and full of potential to reinvigorate the business. Buyers can invest with confidence, safe in the

Coinslot APRIL 25 - MAY 1, 2014

knowledge that future game pack releases are expected later on in the year, keeping Rcade 777 fresh and relevant.” The manufacturer will also be showcasing the return of another Astra icon,PartyTime Duo. This tried and tested Cat C product now comes complete with the £100 jackpot in a classic three-reel format. Players can take a seat at this two-playerTiger cabinet and relax with the classic game of Party Time.Available on a number of stakes and jackpots,this machine is ready slot into any venue.

Lucky Ducks a crowning achievement is the key element to any successful game,” says Stuart Wood, sales executive at Crown Direct, “and “LuckyFun Duck is going to be one of 2014’s best games, because it has bags of it.” This two player ticket redemption game has been developed by Harry Levy Amusements and is exclusively distributed by Crown Direct. The player has to fire a 2p coin through the opening and closing beak of the Lucky Duck. The coin then falls down through the pins on the back board and at the bottom lights a letter. If all the letters light the word “Quacker” are made, this triggers the ticket bonus to the player. The coin continues then onto the rolling belt and gives the player the opportunity to win further tickets. “Lucky Duck combines some great game elements, with quick coin feed for the 2p’s, amusing sounds, and proven mechanical belt awards,” said Wood. “I have tested this game with some customers and early feedback has been so positive that I am already seeing repeat orders for the Whitsun holiday period.”

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INNOVATIVE TECHNOLOGY

Innovative banking on SMART technology Innovative Technology’s latest ticket printing innovation has ballooned in popularity since ICE and is set to make another gala appearance at the Northern Showcase. uring the short time since the recent ICE D Totally Gaming show,

across a range of sectors and we are in no doubt that our ever expanding list of partners within the betting, Innovative Technology casino and street market will has received a phenomenal recognise the real benefits reaction to their revolutionSMART Ticket will bring to ary SMART Ticket product. their businesses.” “We witnessed an incredible The SMARTTicket is a unique response to the SMART Ticket, cusbanknote validator and ticket tomers were even requesting the printer with fan fold or continuous roll display models at the show,” comticket media options.The revolutionary mented senior business development manager, Paul Curley.“I’m delighted to say combined note in/ticket out design elimithat field trials are going extremely well nates the need for a separate printer.Add

to this the option of top or rear mounting and the SMART Ticket is suitable for multiple applications.Tickets are read and verified prior to issue to ensure the validity of all tickets. Curley continued,“Our thought process when we look to develop a new product has always been based on not only what the customer wants but what the customer needs.As a market leading payment technology provider we must supply products that add real value to customers and not just offer more of the same. By developing a combined banknote validator and ticket

printer, we think we have a product that offers VLT and FOBT manufactures and operators a fantastic opportunity to simplify their cash handling. As you would expect from an Innovative Technology product, the SMART Ticket boasts exceptional technology and security at a great price and the space saved by utilising just one product will create exciting opportunities for new machine design.The SMART Ticket is set to follow the same path as the NV200 and NV11 and revolutionise the industry, bringing a new cash handling option to our global customer base.”

EMBED

Embed to showcase arcade software solutions Embed will be educating visitors to the Northern Showcase on the vast range of applications made possible by the company’s comprehensive software suite. mbed is the largest worldwide provider of management solutions specifically dedicated to the leisure Eindustry. Individual site owners as well as larger chains all over the world benefit greatly from the advantages of an experienced business such as Embed, including experienced support staff located in every region and the extreme reliability of each dedicated product. Debit card/cashless systems, attraction entry control, machine monitoring, point of sale, membership and loyalty, redemption management, admission control, inventory and event scheduling are only some of the aspects that are fully covered and coordinated into the comprehensive Embed product range. More than one thousand installations and operations across the globe are consistently enjoying improved cash controls, reduced labour costs and endless marketing options to increase revenues using Embed systems. Security is of paramount importance today for operators, as well as finding more ways to increase revenue and reduce costs. The Embed Cashless System is not only reliable and secure, but it enables a level of control and accountability superior to any other system. It produces automated reports with the ability to analyse live data, consolidated reports of all the various revenue generating activities as well as full POS capability, which are helping operators to be more efficient in their daily activities and strategic planning.

Embed believes that its system will mean that employee theft and jammed machines are a thing of the past. All cash is managed from one point in the location and monitored by management with reports providing accountability and security. There are no longer games down due to coin jams and there is no need to have staff on location before operating hours to do collections. The customer experience is also greatly enhanced by the use of the same Embed card for arcade games, rides, F&B, bowling or purchase retail items, as well as tracking remaining credit, bonus or to accumulate points for any associated prize redemption activity. The marketing opportunities are enhanced by the analyses of spending patterns of customers and revenue of each game and then enabling endless combinations of packages and promotions to stimulate higher spending and more return visits. Technology is pushing for more mobile functions and extensive use of the Internet. Embed’s continuous investment in research and development has resulted in

an extensive and powerful team with an incredible range of new products, ready to be launched in the next few weeks. These include mobile POS and swiper functions, Embed System Protection, web based services, and mobile and internet functions for operators. Coinslot APRIL 25 - MAY 1, 2014

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The European Vending Association’s latest study on vending in Europe indicates that that more than 3.77m machines are in operation across Europe, with a total turnover of €11.3bn (£9.3bn). Italy, France, Germany, the UK, Spain and the Netherlands account for 80 per cent of the total machine fieldbase.

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CATEGORY B3

RLMS suggests caution on B3 ratio

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The pressure on the Gambling Commission to conduct further reviews into the rules surrounding gaming machines rarely abates, but suppliers RLMS are promoting a more measured approach when it comes to B3.

revisions to this figure. Businesses such as RLMS, however, are taking a more cautious approach. RLMS sales director, Tony Glanville, argues that the question of whether changes are needed, “can only be answered by operators. No two venues are the same and demand will dictate whether or not sufficient B3’s are available. With the change from Amusement Machine Licence Duty to Machine Games Duty we saw a significant move in the market with operators moving to maximise their allowance.”

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per cent share at the entire City of Dreams and Wynn Casinos, more than 80 per cent at Mocha Clubs and 65 per cent at SJM.

s the gaming industry emerges from recession, it has become clear that the adjustment of machine ratios and stakes and prizes in 2011 helped to create a stable B3 sector. The Gambling Commission’s review not only made a £2/£500 configuration a possibility, it also altered the number of B3 machines available at arcade and bingo premises to 20 per cent of their total offering. Now approaching three years since these changes took effect, many suppliers and manufacturers are pushing for further

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JCM HEADS TO G2E ASIA CM Global, one of the global Jgaming industry’s

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leading transaction technologies supplier, will take its award-winning line of validators, printers and technologies to G2E Asia 2014, which takes place in Macau on May 20-22. JCM has achieved a great deal of success in the Macau region, including 100

SECURITY CRICKLEWOOD LAUNCHES CATALOGUE ricklewood Electronics, the London-based security solutions C provider, has launched a free catalogue that lists the company’s wide range of CCTV and related surveillance systems.

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has got to be up there in e. I ended up returning of my honeymoon. JON BOUNDS (LEFT) DISCUSSES HIS FAVOURITE PIER AFTER HE AND DANNY SMITH (RIGHT) VISITED ALL 56 PIERS IN ENGLAND AND WALES. THE PAIRâ&#x20AC;&#x2122;S SEMINAL BOOK DETAILING THEIR JOURNEY, PIER REVIEW, WILL BE PUBLISHED LATER THIS YEAR

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machines. The company is selling quality Cat C equipment from a number of leading manufacturers, including Snow White and the Seven Tenners, Deal or No Deal East and West Wing, Shoot the Loot and Best of British.

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hittaker Brothers has a range of quality used redemption machines W and kiddie rides for the UK market.

Despite this warning, Glanville is keen to emphasise the need to keep high street operators in business by ensuring that they are not outmatched by the growing online sector. â&#x20AC;&#x153;We need to continually be moving forward to keep the â&#x20AC;&#x2DC;bricks and mortarâ&#x20AC;?â&#x20AC;&#x2122; AGC and bingo industry competitive and appealing,â&#x20AC;? he said, â&#x20AC;&#x153;in light of increased competition from online offerings as well as other competitors on the high street, that, until situations change, have a trading advantage in their product offering over the AGC and bingo markets.â&#x20AC;?

All of Cricklewoodâ&#x20AC;&#x2122;s systems include mobile phone viewing options, easy backup of evidence, real-time recording and free after-sales support.

THE DIGITAL JUKEBOX SPECIALISTS

On the amusements side, the company is selling All the Fun of the Fair for ÂŁ7,250, Camptown Races (ÂŁ5,950) and Big Top Circus (ÂŁ5,400). In kiddie rides, Whittaker Brothers has Cookie Carousel (ÂŁ2,750), Ice Cream Van (ÂŁ995) and Puffin Billy (ÂŁ995), among others.

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PUSHERS JNC PUSHING NEW PRODUCTS NC Sales are looking to provide efficient amusement operators with the Jchance to add an extra cashbox to their offering with a selection of over 1500 machines that includes video, crane and skill games. The eternally popular field of coin pushers has continued to support innovation with both Pacman Ball and Galaxy 21 available as part of JNCâ&#x20AC;&#x2122;s range. The highest value pusher in the catalogue is the X Quacker 10p machine at ÂŁ2,495, with products at a whole range of prices descending to the Magic 7 10p pusher, available for ÂŁ845.

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B2B Marketing Get great PR from the industry experts

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