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0266DOND Flap Advert_test 01/05/2014 20:43 Page 1 June – June LIVE 12, 2014 • No. 2371 • www.coinslot.co.uk

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Industry news Seaside amusements Plush and merchandise B2B Listings Latest machine charts Classified ads and opps Comment & Analysis Newsweek

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4 8 12 16 18 19 22 24

...Products and services associated with the coin-op and soft gambling industry, such as manufacturing, wholesale trade, research and development, engineering and digital/telecoms businesses, are most likely to see a rise in 23 export sales...

New €10 note now included in Innovative CASH HANDLING

The new €10 note, due to enter circulation on 23 September when it is released by the European Central Bank, is now included in all Innovative Technology Euro currency dataset files. The popular NV9 USB, NV10 USB and NV200 note validators can now be programmed to accept the new note by installing the latest Euro (EUR) firmware, which is free to download from the company’s website. Customer support manager Andy Bassam said: “By releasing these datasets at the end of May we hope to provide a smooth transition for

operators and manufacturers across Europe, allowing sufficient time to update all machines, out in the field, in advance of the notes officially released in September 2014. Euro datasets have been updated across our product range and all Euro mixed (E00) datasets will be updated shortly and added to our website as they are released.” Bassam continued: “Next month, to simplify the update process even more we will once again issue a Smart Update Tool. With the use of a DA3 handheld programmer and a standard SD card all ITL validators can be quickly and

Gamestec wins to BGT partner OPERATORS

amestec, the UK’s largest machine operator, has sucG cessfully extended its existing contract with Best Gaming Technology (BGT). For the past three years, Gamestec has delivered supply, maintenance and logistics to BGT’s estate of more than 3,500 self-service betting terminals in LBOs throughout the country for clients including William Hill, Coral, Paddy Power and Bet Fred. As part of the agreement with BGT, Gamestec also operates a first line technical support and customer call centre via Gamestec Assist at its Leeds offices. Customer calls are received and processed, often remotely, through online diagnostics. Service technicians are despatched in real time through Gamestec’s bespoke call management and service optimisation system direct to the service technicians’ PDAs. Peter Collinge, operations director at Gamestec, wel-

comed the continuation of what has been a formidable partnership for the two firms. “We are delighted that BGT has decided to extend its contract with Gamestec after three hugely successful years. A deal of this stature depends on having the most reliable and responsive support facilities and in our team of rapid response technicians we have exactly that.” Collinge added:“In London, for example, our rapid response technicians use motorcycles to access sites as swiftly as possible. This, combined with the use of forward stock locations to hold major spares and components, ensures that we achieve a ‘firsttime-fix’ rate more consistently and much quicker than ever before.” William Weir, chief commercial officer at BGT, commented: “Thanks to its technologydriven approach, unswerving customer focus and superior service levels, Gamestec has

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AMUSEMENTS

Dreamland averts another arson attack

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23 June 6 - June 12, 2014 • No. 2371 • www.coinslot.co.uk

nnovative Technology currency datasets

Coin-op sector policing itself well LEGISLATION

The Committee of Advertising Practice and Broadcast Committee of Advertising Practice are undertaking a review of gambling advertising rules. The Gambling Commission has published a summary of its response to the CAP and BCAP director and illustrates just how efficiently the coin-op sector is policing underage gambling. simply updated to accept the new €10 note.” Easily recognisable, the new €10 banknote’s design is similar to the existing €10

note and incorporates advances in banknote technology, making the note even more resistant to counterfeiting.

wins extension tnership

become a valued and trusted partner over the last three years. BGT is pleased to extend its relationship with Gamestec,

safe in the knowledge that it will deliver the very best endto-end service solution for our highly valued clients.”

n a letter to the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP), the Gambling Commission has offered its key research findings to help the review of gambling advertising rules. Among the Commission’s evidence are findings regarding underage gambling,problem gambling, an overview of desk research undertaken on marketing and advertising policy in fields analogous to gambling and commentary from global law firm DLA Piper on gambling jurisdictions around the world. Tellingly, rates of gambling among 11-15 year olds have fallen between 2007-2013, which shows that operators are doing their utmost to ensure that the coin-op sector remains as ‘safe’ and ‘fair’ as it ever was. The main source of data on young people’s participation in gambling is an Ipsos Mori Omnibus Survey, which has been used by the National Lottery Commission since 2007. Carried out in the classroom with children completing questionnaires, children aged 11-15 are asked to state what gambling games they have spent money on in the past week from a wide list of gambling options that include National Lottery games. The Commission stated:“Rates of claimed gambling amongst 1115 year olds have fallen between 2007 and 2013; this includes gambling websites which 3 per cent of children claimed to play in 2007 compared to 1 per cent in 2013.” Boys (20 per cent) are twice as likely as girls (10 per cent) to engage in any form of gambling. There are no statistically signifi-

cant age-related differences among those aged 11-15 being likely to participate in gambling activity. In 2013, around one in seven children (15 per cent) claimed to have gambled on at least one form of gambling in the past week.The overall rate of gambling in 2013 is the lowest seen in the data series (from 2007-2012 gambling rates have ranged from 18 per cent to 23 per cent). The decrease in the overall rate of gambling over the past six years appears mainly to be due to a fall in children placing a private bet for money and playing National Lottery games.The reasons for this fall in gambling during this period are not captured. The most common forms of gambling, each played by 5 per cent of children, are playing cards with friends, fruit machines and

placing a private bet with friends. Some of these activities are legal for this age group. Lotto is played by 3 per cent of 11-15 year olds,as are National Lottery Scratchcards. In order to better understand what ‘play’ means for National Lottery products the survey includes an additional question about ‘who actually hands over money at the till’. Only 1 per cent of children claim to have personally handed over the money. In its letter, the Commission concluded:“We are very grateful for the support and advice provided to us by CAP and BCAP over the past 12 months.We look forward to maintaining and open and collaborative relationship to ensure that all gambling advertising continues to comply with the licensing objectives of the Gambling Act.”

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How To Plans afoot to replace iconic Edinburgh bingo hall with ‘superpub’ Train Your DEVELOPMENT

Just when you thought it was safe for bingo to go back into the water, a sucker punch is delivered in Scotland. Pub chain JD Wetherspoon has unveiled a £1.5m plan to convert an Edinburgh bingo hall into a ‘superpub’. Bingo, it seems, still has a fragile underbelly which the legislators need to keep a focus on.

D Wetherspoon has bought the Empire Bingo venue on Nicholson Street in Edinburgh for an undisclosed sum and submitted a planning application to transform the former La Scala cinema into a two-storey pub. If the plans are approved, the pubco which has already provoked controversy by converting the Lothian Road Picturehouse into a superpub - has pledged to create at least 50 jobs. Local councillor Steve Burgess, the Green member for SouthsideNewington, said:“This area of the Southside is already a well-known hotspot for antisocial behaviour, particularly street drinking in Nicolson Square immediately opposite the Empire bingo. I’m seriously concerned about proposals to introduce a large establishment likely to be selling low-cost alcohol into this environment. There are already at least four more conventional pubs within a few hundred yards that serve the area well.” Labour Edinburgh East

MP Sheila Gilmore told local press: “We already have a large number of licensed premises at various addresses. It doesn’t really fit with what we are really wanting for the area. There are lots of late-night take-outs, but it’s still a residential area. Nicolson Street has a lot of shops on the ground floor level, but a lot of people live there; it’s their home.” Grant McNeil, who runs the Greenmantle Pub on Nicolson Street, said:“The area is oversubscribed with pubs massively already. Wetherspoon already have the Picture House on Lothian Road - it’s like they are trying to squeeze the life out of the city. I think a lot of people will be opposed to this. But they are a corporate monster.” The building operated as the La Scala cinema from the early 1900s, having previously been used as a theatre, before being converted to a bingo hall in the 1970s. Despite the local concerns, Wetherspoon spokesman Eddie Gershon insisted the proposals were ideal for the Southside, just minutes

Dragon 2 set for box office success PLUSH

from the University of Edinburgh’s George Square campus. He said: “We have enjoyed great success with our existing pubs in Edinburgh and Leith and believe this site, in the heart of Edinburgh, is perfect for a Wetherspoon pub.We are looking to invest approximately £1.5m on the redevelop-

ment and create 50-plus jobs. Edinburgh is a thriving city and we are confident that a new Wetherspoon pub will be a good addition to its social scene.” Planning officers are expected to make a decision by delegated authority on the application by July 11.

Pub car park funfair comes in for criticism FUNFAIRS

he Spring Head Pub in Wolfreton Road,Anlaby, Thosted a fun fair in its car park and garden on late May Bank Holiday weekend. Residents, however, expressed concern over parking problems and potential noise from the rides the moment the funfair started setting up. Lyn Smyth, who runs the pub with her husband Gerry, told local press:“It is not at an unsociable time, it is during the day, we are using a reputable fair company, we are not breaking any laws or doing anything wrong.” Because it is on private

land, the Smyths did not have to apply for permission. A fun fair does not require a special licence from East Riding Council. Following calls to the council and Humberside Police, they were visited by officers. One resident, who did not want to be named, told local press:“The residents of Wolfreton Road and surrounding streets are worried about the noise, mess, car parking and safety issues and have contacted the police, the council and Councillor Mike Whitehead, who all appear to be unable to stop this from

taking place.This is an outrage and should not be allowed to happen in a residential area.” Mrs Smyth said all the rides are fitted with lownoise generators and that space would be left in the car park for vehicles. She said:“Not everyone is going to be happy but we are just trying to give the community something to do on their doorstep. We know there are a few who are against it because they don’t know what to expect. They are worried about music blaring out, but the people who own it assure us they will work with us

and how we want to do it.” Willerby and Kirk Ella ward councillor Mike Whitehead concluded:“The residents have my absolute sympathy having this go on until 9pm. I have spoken to four or five departments within the council and also the police.The police went down and met with a few of the residents and I hope they reassured them they would keep an eye on the situation. I have spoken to licensing, who said they would speak to the landlady. I have also spoken to the licensing department in the police and public protection, who deal with noise.”

reamWorks Animation revealed upcoming movie How to Train Your Dragon 2 at the recent Cannes film festival. Published reviews from renowned film critics have named it “DreamWorks Animation’s strongest sequel yet” and “breathes fresh fire into the franchise”. This news comes ahead of UK cinema release on 4 July 2014 and it looks as though it’s shaping to be the No. 1 blockbuster movie this summer, which is great news for Whitehouse Leisure. The firm’s How to Train Your Dragon 2 licensed plush toys include; Toothless, Gronkle, Nightmare and Nadder. The stock will hit its warehouse this month and the company is expecting it to quickly become one of their 2014 bestsellers. Ian Whittingham, business development executive at Whitehouse Leisure, commented: “We recognised How to Train Your Dragon 2 as a strong blockbuster movie and worked with DreamWorks on the securing the licensee for amusement plush earlier this year. We’re delighted with the quality of the product and are thrilled to hear the reaction the film is getting prior to general release.”

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INDUSTRY AMUSEMENTS LEISURE

B2B COMMENT NEWSWEEK PRIZES Views from the big hitters in the UK’s plush and arcade merchandise industry Namco, Sega and Whitehouse. 9

BACTA presses on with Last call for Meerkats fundraising policy TRADE BODIES

espite ongoing tough trading conditions, D BACTA members continue to dig deep when it comes to fundraising, especially where the proceeds go to our wonderful charity partner, Rays of Sunshine. The BACTA South West Race Night was held on 6 May at Exeter Race Course where attendees were able to meet their industry colleagues and try their luck at the races. BACTA’s Open Day networking event and exhibition took place on 7 May at Woodbury Park Hotel, Golf and Leisure Club, Exeter. Key names from the British amusement industry attended and showcased their latest news and products. BACTA’s vice president and chairman of the South West Region, Jason Frost, said: “The show had an excellent turnout and it was great for exhibitors to meet so many customers and introduce them to their latest products. It was

another very successful event for BACTA. I would really like to thank all the exhibitors for their support, all the visitors who attended and all of those who donated so generously to support the very worthwhile work being done by Rays of Sunshine. Together we have raised £7,700 which is fantastic.” Another very successful event was the London & Home Counties golf day,

organised by Steve Hawkins, BACTA’s president, on 20 May at one of the region’s most prestigious golf courses, Moor Park, Rickmansworth. Hawkins stated: “Over the last 12 years we have managed to raise over £100,000. Charity raffle prizes and sponsorship of holes is a major contributory factor to raising money for the regional charitable trust, and all donations and sponsorships were greatly appreciated. This year we raised another £7,000. A huge thank you to everyone who contributed to the success of the day.” He concluded:“The next ‘must attend’ event is the Park Avenue Open Day hosted jointly by Electrocoin and UDC on 4 June. This is a fabulous day out and a wonderful opportunity to network with old friends and colleagues and see what exhibitors have on offer. Once again, Rays of Sunshine will be the beneficiary of all fundraising.”

NOVELTY

ull-based manufacturer Jingle Games is now H taking orders for its latest build of the six-player novelty race game Meerkat Racing at “a very special price” this month. The firm, run by ex-Lordsvale industry veteran Mike Ansell, specialises in rebuilds and kits for the novelty, redemption and pusher sectors. The Meerkat theme continues to be hugely popular due to the current heavy TV exposure of Compare the Market ads featuring the new baby Oleg character and the clips shown during the commercial breaks of Coronation Street.

Win Fall by name, Win Fall by nature! DISTRIBUTORS

hile most games designers and manufacturers would like to declare each new development as unique and a winner, every so often, a new game comes along, which is just that little bit “special” in terms of the ingredients that have gone into it and moreover, the appeal it is having with players which translates to impressive cashbox takes. Such is the case with Deal or No DealWin Fall,the latest Cat C Hi-tech from Bell-Fruit Games,according to nationwide distributor RLMS Sales. RLMS is now beginning to see sales pick up on this ‘extraordinary’ model, as Phil Boulton testified. “When we first saw this game we were impressed

with how it looked and a whole host of different elements to it,versus a standard game. It saw the launch of the new chrome frame along with a new ‘reel to video’ feature, a bagatelle style top game which awards one of the five outcome slots at the base of the board. It’s a very simple game to play, with lots of obvious advantages for staking up (one winline to 10 winlines) and three levels of the iconic DoND to access. Hats off to the BellFruit team, who really have found their mojo on this game.” Boulton believes that the growing popularity of this new model will achieve greater momentum, especially now that the trade is gaining experience of how

well it can perform on site. The commercials are beginning to stack up,he says,and more orders are now being placed. He noted:“I thinkWin Fall has a long way to go yet as more and more operators get their first experience of this unique game. A machine that looks great doesn’t always translate to a full cashbox, but in DoND Win Fall, this model really is living up to its name. Exposure of it so far has only really been in the pub sector, yet I believe it has huge potential in other soft gaming environments. We will continue to work hard with Bell-Fruit in optimising its potential. It’s a great example of innovation from the games design team in Nottingham.”

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Cashino and Beacon Bingo AGCs raise six-figure sum for wheelchair charity

Ambitious Brighton plans fall by the wayside DEVELOPMENT

Plans for a multi-million pound luxury beach resort in Brighton have collapsed after a developer claimed it was “impossible to advance commercially”. mooted luxury beach resort in Brighton is unlikely to happen now that its developer has pulled out. Australian firm Karma Royal Group was chosen as the preferred developer of the former Peter Pan playground site off Madeira Drive in 2012. The Brighton Bathing Pavilion was set to transform the derelict land into a £5m spa complex.The council said the development would create 300 jobs and inject £10m a year into the economy. Karma has now pulled out, however, accusing the council of imposing “detrimental” lease terms. John Spence, Karma chairman and CEO, told local press:“Unfortunately, we have deemed the lease terms being imposed upon us for this project to be highly detrimental to its viability and we feel it is impos-

CHARITY

ashino and Beacon Bingo venues have raised £100,000 - enough to pay C for 17 wheelchairs - for a disability charsible to advance commercially under these conditions.We have made extensive efforts to compromise and have invested significant resources toward the project with a view to its importance, not only to us, but to the people and visitors to the city of Brighton and Hove and the historic seafront precinct.” The resort intended to include five pavilions with a children’s club,a year-round spa and health centre, a beach club and restaurant, an outdoor swimming and bathing area and a members’ club with a library. According to the council, however, Karma had only committed to building a restaurant and was unable to agree standard commercial terms. Cllr Geoffrey Bowden, chairman of the economic development and culture com-

mittee at Brighton and Hove City Council, said: “Brighton and Hove City Council appointed Karma back in 2012 based on its apparent commitment to complete a comprehensive development of the site.This followed an extensive market-testing process, which brought forward a number of interesting and viable proposals. The council selected Karma based on its exciting concepts and has been patiently working with them ever since. In practice, however, all it was prepared to commit to building was the restaurant, which quite simply fell well short of the comprehensive leisure scheme which was the basis for Karma’s appointment. Mr Spence’s vision will only be realised if he is prepared to accept standard commercial terms on this or any other site.”

MP looks to drive footfall to Blackpool CAMPAIGN

campaign to increase the frequency of trains between Blackpool South and Preston has received political support. Blackpool South MP Gordon Marsden has added his voice to those calling for improvements to the South Fylde line. According to local press,calls have been made to add a second track to the line, or alternatively provide passing loops which could allow an extra train each hour to run. Marsden believes a better service on the line would provide a much-needed boost for Blackpool’s South Shore. He said:“It is actually really important, because the traders and councillors in South Shore have been spending a lot of time

in the last year improving the station, trying to get Waterloo Road and Bond Street back into contention as active shopping areas. They’re shopping areas not just for people coming into Blackpool, but for Lytham and St Annes. There are strong

potential benefits to improving the line.” Marsden has joined Fylde MP Mark Menzies in writing to Patrick McLoughlin MP, Secretary of State for Transport, to request a meeting discussing the issue. He added:“The clear

issue is to get Northern Rail to give a higher priority for the line. I’ve long thought improving the line would relieve pressure into the centre of Blackpool.” The calls have also been backed by Blackpool councillor and transport campaigner Cllr Paul Galley. He said:“I see Blackpool South (railway station) as helping regenerate some of the poorer areas of Blackpool, such as Lytham Road and the Central Drive corridor.” Network Rail said that while there are currently no plans to build more tracks on the line, it is working with operator Northern Rail to explore other ways of meeting increased demand at certain times of the year.

ity. The gaming centres around the UK raised the six-figure sum during the past 12 months for CHIPS, who provide wheelchairs for young people. As a result of their fund raising, 17 teenagers will receive brand new wheelchairs. Phil Gibbs, marketing manager for Cashino, told local press: “It’s been a great effort by our staff and customers this year and hopefully our continued efforts will help to raise much needed funds for many more wheelchairs in the future.” CHIPS co-founder Linda Lindsay added: “Cashino is one of our main fundraisers and were it not for them, these children wouldn’t have an opportunity to combat their disabilities with such a valuable resource. I know both everyone at the charity and the recipients themselves are all very grateful to those involved.”

£10,000 stolen from Carlisle WMC THEFT

olice are appealing for witnesses after thousands of pounds were Pstolen from Denton Holme Men’s Club on Morley Street in Carlisle. Police said the burglary took place in the early hours of Tuesday May 27 and involved windows being smashed and over £10,000 being stolen. Police are asking for anyone who was in the area between 3am and 5am to get in touch. Anyone with any information should call Cumbria Police on 101 and ask for DC James Aiston, or call the independent charity Crimestoppers anonymously on 0800 555 111.

2371-p06-07-industry_Coinslot NEW 03/06/2014 13:57 Page 2

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REPORT

ver three quarters of UK adults (79 per cent) think O most online gambling adver-

RESORT REPORT

A £36m sea defence scheme which councillors hope will bring investment worth millions to Tendring will be completed in half the time expected.

nesses along a 5km stretch of coastline for the next 100 years, the series of fishtail groynes will create 22 mini beaches. Councillor Nick Turner, responsible for environment and coast protection at Tendring District Council (TDC), told local press: “It’s absolutely marvellous that the project will be done so quickly. Everything is being done as soon as possible to minimise disruption and maximise opportunities.We will provide with this scheme and infrastructure for the

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Online gambling advertising largely missing the mark

Clacton boosted by £36m coastal defence scheme

ork on a £36m sea defence project along the Holland-on-Sea coastline is due to begin next month and be finished by the end of 2015 - half of the original three-year estimate. The announcement was made as representatives of Tendring district and Essex county councils signed the contract with construction firm VBA Joint Venture, along with project managers Mott MacDonald. As well as protecting more than 3,000 homes and busi-

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British seafront holiday as a 21st century pursuit, not harking back two centuries.” Turner added: “We have already seen investment by the pier, and this will provide investment opportunities along the whole seafront. ..That’s our job as councillors, to create an environment for commerce - and for people to enjoy, relax and grow. I am over the moon.” John Jowers, county councillor for communities and planning, added:“Staycations are really coming up now and

Essex is beautiful, I genuinely think that,plus there is plenty for people to do here and families feel safe here. Here in Clacton there is good plain tourism, with sun, sea, sand and decent beaches, and we should be promoting it.For all the talk about investment we tend to forget about the people who make a living out of this, such as in hotels, restaurants and shops.There is no point having business without infrastructure, or having business if you won’t allow them to build.”

tising targets wrong audience, according to a new report from IgnitionOne. The Betting on Digital report surveyed 2,000 UK adults, 604 of which are active or previous online gamblers. It revealed that two thirds of respondents are concerned about the amount of advertising for online gambling companies, while only one in five believe advertising for these companies targets the right audience. Other important drivers that influence where people gamble online are the quality of the product; in particular, an easy user experience (73

per cent), the quality of the game (69 per cent) and being offered regular discounts (65 per cent). Nearly half of current online gamblers (45 per cent) say they’d be likely to place a bet with a gambling website if they knew that the brand behind it was contributing financially to the research, education and treatment of problem gambling. While the competition from online gambling sites has undoubtedly shaved off profits from land-based coin-op venues, it’s interesting to note that their advertising budgets haven’t exactly been spent wisely.

2371-p10-11-Amusements_Coinslot NEW 03/06/2014 13:51 Page 1

Amusements AMUSEMENT PARKS

Just days after its amusement arcade reopened to the public, Dreamland narrowly avoided losing more of one of its most famous attractions to another fire.

mergency services in Kent are investigating a suspected arson attack at Margate’s Dreamland that threatened its famous Scenic Railway rollercoaster. There were fears that the fire, which broke out at 8.30pm last Wednesday, may have damaged the Grade IIlisted attraction. Writing on its Facebook page,The DreamlandTrust confirmed that arson was a possible cause of the blaze, but said the damage had been minimal. It commented:“There was a suspected arson attack on the Scenic Railway this evening. The fire was successfully put out and there was minimal damage.The site is currently being boarded up and secured. “Thank you to our lovely neighbours, Beacon Bingo, the

Dreamland escapes major damage after suspected arson attack

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Bridlington scoops TripAdvisor accolade AWARDS

orkshire coin-op stronghold Bridlington is one of the top places to visit in the UK according to Y TripAdvisor, the world’s largest travel website.The

police, fire service and local community for their speedy actions last night and Thanet District Council for securing the site.” Concerns have been raised over the security of Dreamland since the council issued a compulsory purchase order in May 2011, with some fearing a repeat of the arson attack that partially destroyed the Scenic Railway in 2008. Local resident Peter Andrews said he was worried that further attacks could be made after the Dreamland is restored as a heritage amusement park. He commented: “Security needs to be increased and must be a priority. I hate to say it, but my fears are that Dreamland is restored and then someone who has a grudge does this again.”

The fire started in a disused single-storey wooden stall underneath the Scenic Railway and came within metres of spreading to the wooden rollercoaster itself. Police conducted a search of the site after the flames were extinguished and are working with Kent Fire and Rescue Service to establish the cause. Security around Dreamland has been increased, with guards employed to patrol the site while its perimeter fence is inspected to assess whether it needs reinforcing. Speaking in the aftermath, Thanet District Council leader Iris Johnston said:“We are very grateful to the members of the public who reported the incident last night and to the fire service for their quick and effective response. “Council officers attended

to assess the damage, along with our partners at The Dreamland Trust, and are back on site this morning to review what measures need to be put in place to prevent a repeat incident. “Thankfully there has not been any damage to the Scenic Railway and plans will progress as scheduled to develop the exciting new amusement park.” The fire came just days after Dreamland’s former family entertainment centre was reopened as a visitor and learning arcade, featuring working pinball machines and an exhibition charting the amusement park’s history and revival. Open for the next 12 months while restoration work is carried out, it welcomed more than 3,000 people in its first three days.

Community sentences issued to Skegness Pier burglars PIERS

wo men have each been handed 18-month comTmunity orders after admitting burgling Skegness Pier in October last year. Appearing at Skegness Magistrates Court, local residents Daniel Logg, 27, and James Wilkes, 22, pleaded guilty to smashing a front window and stealing money from an arcade machine inside. Paul Wood, prosecuting,

said that in the early hours of October 23 the alarm of the pier’s family entertainment centre on Grand Parade was activated and, on arrival, police found that the front window had been smashed, an arcade machine attacked

and money stolen. Wood said CCTV images and blood found on the machine’s coin tray led the police to the two defendants. After their arrest, Logg and Wilkes said they had broken the window accidentally when they were drunk and only then decided to break into the arcade machine. Wood told the court both men had been previously convicted of a burglary together and given commu-

nity orders. Sentencing them to the community orders, the judge told Logg and Wilkes it had been a “hopeless attempt committed entirely because of drink”. In addition, she ordered them to attend a thinking skills programme and to carry out 40 hours of unpaid work for the community. She also ordered them to each pay £329 compensation, a £60 victim surcharge and £85 in costs.

company’s annual Certificate of Excellence Awards were given to 60 local businesses and the website named Bridlington as the 10th most likely place to find such a winner in the whole of the UK. The poll also included Scarborough in its top 10. The awards mark hospitality excellence and are given only to establishments, eateries, accommodations and attractions - which consistently achieve outstanding traveller reviews on TripAdvisor. The ranking is welcome news for Bridlington’s tourism industry which is gearing up for a busy summer season.The awards were calculated using reviews, ratings and volume and recentness of

reviews, from its website. Bob Hilary, president of the Bridlington Tourism Association, told local press:“It’s very important that these reviews have come from individuals who visit and not just some critic who might spend a few hours in a place. It’s independent and that is the most important thing about it. Everything in Brid is not quite finished yet, the AAP, the Sewerby Hall work and the Leisureworld development are all pending, but when they are all complete Bridlington will be a real special place to stay.” James Kay, from TripAdvisor, said:“Judging by the positive reviews that have been flooding in, hospitality businesses in Bridlington have certainly performed phenomenally well in the past year, and this is reflected in the high number of Certificate of Excellence winners the town is now home to. Bridlington attractions in particular have been well received - with over a quarter meeting the high standards needed to achieve a Certificate of Excellence.” Bridlington mayor Cllr Shelagh Finlay, added:“I think it’s absolutely fantastic that we are getting such good reviews from TripAdvisor, and well done to all the businesses in Brid that have got these awards. It’s great news that 60 businesses have shown this quality of standard.”

2371-p09-15-Essential_Coinslot NEW 03/06/2014 15:04 Page 1

16 B2B listings and industry marketplace

18 This week’s machine charts

19 Classified sales, job and business opps

Essential Guide to...

Plush Toys & Merchandise Legions of Minions

Androids inbound

World Cup trophies

The small pill-shaped characters from the Universal Pictures animated blockbuster Despicable Me have been the runaway success in plush toys and arcade merchandise in recent years. The creatures, known as Minions, now come in a variety of forms and look set to remain at among the most popular arcade prizes, with the release Despicable Me 3 confirmed for 2017.

New technology prizes have been flooding the arcade merchandise market, designed to capitalise on increasing demand for tablets and other personal electronic devices. Many of these use a version of the Android operating system by Google. The code that forms the building blocks of the system is open source, enabling developers to adapt it to suit devices at many different price points.

With the FIFA World Cup on the horizon, many operators have been stuffing their machines and prizes counters with football related merchandise. Novelty balls and plush mascots are expected to be popular sellers this summer, as football fever grips the nation. The tournament is taking place in Brazil and runs from 12 June-13 July, 2014.

OPERATIONAL AFFAIRS

Innovation is key at Sega Amusements To stay on top of what prizes its customers will most highly covet, Sega Amusements pays close attention to culture at large. or David Barnham, operators manager at Sega Amusements, a strong range of plush toys and other prizes can lead to a cascade effect. Initial winners, impressed with the quality of the merchandise, will share stories with their companions. “A player who looks at the game sees there’ll be a high perceived value,” he said, “and when they’ve won they’ll understand the quality. Even if they don’t play again, their friends or other people in their group might.” This is particularly important at venues such as the Barnham’s bowling centres. ”A prime example is with birthday parties.With young children in bowling centres, if one child’s got the prize, other children will want it as well,” he said. “It drives that spend into the arcades, based on those prizes. With a quality prize, there’s more chance they’ll want it, because of that desirability.” It’s not just the kids and the birthday parties who are attracted to the arcade by desirable prizes. Sega Amusements takes pains to secure plush and arcade merchandise that appeals across the age spectrum. “I think licensed products appeal to all ages, depending on the product,” said Barnham. “The licensed products that children want are those they have seen on TV or in films. Adults understand the quality of the licensed products and we are able to buy retro brands that appeal

MAY 23 - MAY 29, 2014

Essential Guide to kiddie rides Next Week

to their childhood as well. So there are licensed products targeted at each age group, but some that appeal to all genres and all demographics.” In recent years, products based on movies and video games have proven popular. “[Despicable Me’s] Minions were the number one seller last year,” said Barnham. “Plants vs Zombies is doing very well for us at the moment, which is a Sega product.Angry Birds was also a big line, but that’s died off over the last two years.” The diminishing returns on Angry Birds is a clear signal that operators and manufacturers need to be constantly on the lookout for the next big thing. “There is a need to develop new products,” said Barnham,“as licensed products go in and out of fashion. At the moment it’s Minions that are really big, five years ago it was Angry Birds. I look back to the 90s and remember that The Simpsons was the biggest licence. People want the next big thing, whatever it is. We never know what the next big thing is going to be, so that’s why we’ve got to keep trying to be innovative. To look at what’s round the corner in terms of films and TV programs.” Around that corner may well be a cachet of new technology-based prizes. “Ten years ago it was iPods were big, so we needed a cost effective MP3 player in the market,” said Barnham.“Now the iPad has come about and they’ve become the

most desirable item,so tablet’s have been our big seller. Looking around the corner it’s going to be things like Google Glass and smart watches.They’ll probably be the next big thing that people want and we need to fine to a solution for the industry. We look at what’s trending in the retail environment and what can we replicate in this industry.” Coinslot JUNE 6 - JUNE 12, 2014

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Essential Guide to ... Plush Toys & Merchandise Sector Overview SWOT ANALYSIS

VIEWPOINT

Populate your premises with perfect plush

Picking the right plush is far from child’s play

The purchasing and deployment of plush and prize merchandise is of fundamental importance to operators across the country. With the World Cup coming up this summer, it is clear that the nation’s prize merchandise suppliers have a vital role to play in maximising arcade income.

As arcades and FECs around the country, particularly those on the seaside, continue to move further down the ‘fun for all the family’ route, suppliers of plush prizes and merchandise have continued to hone their expertise and identify the right gifts at the right prices.

he Brazil World Cup, alongside the latest blockbuster animated movies and the perennial products from the likes of Disney and Warner Brothers will once again drive families to branded gift and souvenir collection frenzy this summer.The implications for the coin-op sector are fascinating in terms of maximising the revenue opportunities that have been presented by the World Cup, addictive apps and the film industry’s penchant for churning out memorable CGI animated movies. While usually the issue faced by operators wishing to reinvigorate their plush prize and gift stock is getting the balance of licensed and non-licensed right, 2014 poses more questions with more brands competing for attention than ever before. The secret of an operation’s success in terms of plush and gift deployment this summer will be in the timing. Operators are under pressure to carefully swag-up their premises virtually to the minute, depending on the fortunes of England in the World Cup and which of the latest animated movies and TV series become the kiddy-zeitgeist the quickest. The cream of the UK’s plush suppliers give invaluable advice to customers on products that are currently doing well and putting money in the cash box, however they also know that,geographically,certain products and gift lines work better than others. Moreover, while various entertainment businesses can have startlingly different clientele, nowadays the value for money consideration is of vital importance. All operators want the best possible product for the cheapest price to ensure they are offering the best value for money for their customers. While the latest, most contemporary brands are battling for arcade space with their more established peers, evidence suggests that generic toys still have an important part to play in stocking cranes and positioning swag on pusher play beds. Cost is obviously a major factor in the purchasing process, along with a need to balance the look and feel of the arcade and the perceived value for money from a customer perspective. As any experienced arcade operator will testify,if you make just one bad buying decision on your merchandise it can have big repercussions. Many will have had one of those ‘next big thing’ epiphanies, only for it to rapidly turn into a ‘next big stock problem’ shocker. By the same token, operators picking the right plush at the right time know that they’ll reap their just rewards in ROI. Operators are aware that they have to take an increasingly active interest in what’s going on outside their arcade front. They have to be in touching distance of what the kids are watching on TV, queuing up to see at the cinema and playing on their handhelds and iPhones. Anyone who has children knows just how much of an attraction that certain items of merchandise can exert on their developing minds.As soon as the children clap eyes on that must-have soft toy or character,it’s time for the parents to fish out those coins, giving in to their children’s whims. The difficulty comes in choosing lines that every child

Coinslot JUNE 6 - JUNE 12, 2014

alex lee comment

W SWOT ANALYSIS PLUSH & GIFTS STRENGTHS • Strong brands attract players who may not have otherwise played a particular machine • Plush and gifts come in all shapes and sizes to suit all budgets • Growth of redemption sector has stimulated need for more gifts and toys

• Spectacular film flops can leave operators with difficult-to-shift stock OPPORTUNITIES • The World Cup • Best-selling movies such as Despicable Me 2 and Frozen • Popular app games throw up plenty of diverse characters

WEAKNESSES THREATS • Cash remains king in some customers’ minds, and for operators of smaller premises • Generic plush has no ‘sellby’ date, therefore restocking is not always a priority

• Reduced discretionary spend may lead to customers thinking twice about attempting to trade up for higher value prizes • Prices of stock gradually rising

wants but can’t get his hands on absolutely everywhere by creating an exclusivity that differentiates an operation from the competition.Luckily,there just so happens to be a number of firms who can justifiably call themselves experts in guiding that all-important purchasing decision.

ith plush toys of every conceivable size, shape and material readily available to UK coin-op venues, it’s a relief that the firms serving the coin-op sector have the knowledge and experience to save operators from a stuffing. The pusher, prize vending and redemption sectors in particular have experienced an uplift since the Gambling Act was implemented in 2007 and with the support of ‘finger-on-the-pulse’ suppliers this trend looks likely to continue. Regardless of the price and quality of the products which end up in cranes, prize vending machines and on redemption counters, all the firms promoting plush deserve every credit for their vigorous hard work, research, attention to detail and ability to pick up the most desirable products while they’re still in vogue. The plush, gift and swag market is incredibly competitive, and to achieve any edge, or in tangible terms, a regular customer base must be pretty tough going when you consider the volume of toys and brands out there. Speaking from personal experience, however, any venue that showcases a large, varied stock of top quality items does give it a certain kudos and perceived value. I’m sure the UK’s plush suppliers - and the operators who have bought into this theory - will agree with that assertion. Given the speed at which trends come and go nowadays, the initial sourcing through to the final sale of plush and gifts, especially branded items, are not tasks to be taken lightly. There’s no accounting for taste and today’s most talked about app could just as easily be tomorrow’s ‘Which app was that again?’ What can be said with some confidence, though, is that the speed and efficiency of the supply line and the quality of the products moving along it are to be appreciated and celebrated.

Whitehouse Leisure is the leading supplier of licensed toys to the international leisure and amusement industry

www.whitehouseleisure.co.uk Wilson House, Bentalls, Pipps Hill, Basildon, Essex SS14 3BX, England Telephone: +44 (0) 1268 274284 Fax: +44 (0) 1268 274285 E-Mail: sales@whitehouseleisure.co.uk

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Essential Guide to ... Plush Toys & Merchandise Market Analysis PRIZES

REDEMPTION

Bandai Namco has an eye on the future

Sega prepared for prize future

Bandai Namco Amusement Prizes Europe general manager, James Anderson, reveals how his company have stayed ahead of the game on plush and technology-based prizes by securing brands early and encouraging constant innovation.

oinslot: Do licensed products appeal mainly to children or are they popular across the age spec-

trum? James Anderson: All age groups love licensed prizes but different licences have different demographics.Take Pac-Man for example, the new Pac-Man and the Ghostly Adventures licence appeals to younger kids who watch the TV show and buy the toys, but classic Pac-Man has a retro appeal that appeals to the parents as well as the kids. Children are very brand conscious and will definitely make a choice of machine or arcade based on a particular licensed product and they will pester their parents if there is a prize they particularly want.The best situation for licensed prizes is when a brand reaches critical mass and it is present across the board in retail outlets, on TV or film, which helps to propel the licence forward in the minds of the customer and create demand.

We want players to leave with a quality “souvenir” of their experience that will remind them of goods times and make them want to go back to the locations for more fun and prizes. CS: What ranges of plush toys have been the most popular sellers over the past few years? JA:We have grown rapidly over the past four years.We have had huge success with our Shaun the Sheep and Timmy Time ranges of plush, which offer fantastic quality and appeal to a wide demographic. Shaun the Sheep has his own movie next year and has over 4 million likes on Facebook.We expect this licence to go stratospheric in the upcoming months with the news of a film for early 2015.

CS: Is there a need to develop new kinds of prizes for cranes and redemption counters or are the old favourites all that’s required to run a successful operation? CS: Do you think that taking home a good JA:We are always innovating and it is defiquality prize encourages repeat visits for nitely necessary to try to stay ahead of the arcade customers? competition.For example,we were the first JA: Yes absolutely and this is our ethos. to introduce electronic prizes such as tablet computers for amusement Bandai Namco Amusement Prizes Europe arcades with our Kyoto range.This was built on the foundation that if you was soon widely copied, so we give high quality and desirable pushed the bar further with prizes to players then they will the Nam-Gear range, which come back and play for more and improved the quality and this will literally drive the specification of the range and income. Bandai Namco are speintroduced a new white colour cialists in manufacturing amuseto make it stand apart from the ment machines. We operate competition.We are constantly machines and locations and supon the look out for new and port operators with related equipexciting ranges of both prizes ment such as cashless systems and plush in order to and ticket eaters, so keep the players clearly it is in our interested and interest to drive coming back i n c o m e for more and through the have some quality of all exciting our proddevelopucts and ments for services later in the and this year and also includes next season. prizes. Coinslot JUNE 6 - JUNE 12, 2014

With redemption and cranes here to stay, Sega Prize are focussed on combining the popularity of traditional plush prizes with modern technological alternatives.

he enduring popularity of crane machines and an influx of US-style redemption has created an even more pressing need for top quality arcade Tmerchandise. As part of a global business, Sega Prize is well positioned to cater for this growing demand. “Redemption has been a huge part of coin-op culture in the USA for a long time, where FEC’s will elaborately merchandise prize counters like shops and you can redeem tickets for anything from exclusive Disney mugs to a Hello Kitty rice cooker,” said Sega Prize head of merchandise, Trevor Clarke. “In the past eight years redemption has seen a huge boost in popularity across Europe and now we will often see redemption machines and counters commanding the majority of floor space in our FEC’s.” A major component of any prize offering is plush toys, which have proved enduringly popular for decades. “Kids have a great affection towards soft toys which they loved to cuddle, hold and play with,” said Clarke. “By producing a character that is huggable and soft like a pillow we are fulfilling the instinctive ‘wants’ of a child. At Sega Prize we secure popular beloved character brand licences and bring them to life for the players to win, enjoy and remember.” Sega’s commitment to FEC quality has been long lasting, but there are certain genres of machine that threaten to undermine an operator’s high prize standards. “Prize every time product is often £1- £2 a play and product needs to be manufactured to an incredibly low price point to achieve the operators expected margin,” said Clarke. “However, this is increasingly more difficult to achieve thanks to rising labour costs in the Far East. A lot of operators will seek closeout merchandise that they can buy at a knock down price often at a loss to the manufacture, but this greatly depends on the availability of such product.” Ensuring that its customers can provide arcade merchandise that players will want to win tasks Sega Prize to balance tried and tested products with new ventures. “The old favourites are and will always be popular, however trends and popular culture will always change and in product development the demand of the end user commands the outcome,” said Clarke. “Our best example of this at Sega Prize is the overwhelming demand for more and more Tokio Technology.” As the new generation of young families make their way to arcades across the country, the integration of technology into an operator’s prize portfolio becomes ever more important. “We have seen an entire generation of children and teenagers submerged in technology, resulting in a world where our players are compelled to social network, blog and vlog,” said Clarke. “This generation has had smart devices hard wired into their existence and hashtags pumped through their veins. At Sega Prize we keep our fingers on the pulse and believe that innovation and staying on trend is the key to running any successful operation.”

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DEVELOPMENT

Thoughtful prize development from Whitehouse Toys featuring well known characters have proved popular for Whitehouse Leisure, but with new trends appearing every day, keeping an eye on the future is of paramount importance. prizes form a vital part of any successful arcade, but not all products Lof icensed this kind are made equally.Whitehouse Leisure business development executive Ian Whittingham cautions that, while certain toys appeal across the age range, some are targeted a specific audience. “It is safe to say that the more successful licenses have wide appeal across a broad age spectrum,” he said. “The resounding success of Despicable Me 2 is down to the fact that it is popular with kids, teenagers, parents and grandparents alike - which is reflected in the unprecedented demand for our Despicable Me merchandise. However, equally we do see ongoing success with our brands that are targeted to a young audience such as Doc McStuffins, Henry

Hugglemonster and Winnie the Pooh.” Without the right merchandise, cranes and redemption machines are unlikely to express their maximum potential. In current market conditions, failing to capitalise on this potential could be seriously damaging.“Cranes and redemption machines have continued to maintain incomes when other revenue streams have fallen,” said Whittingham, “so in my view they’re an imperative part of the arcade sector.They provide the opportunity to refresh the product offering to the latest trend regularly and with ease.The quality and variety of merchandise now available also appeals to parents who recognise the quality and perceived value of the plush prizes on offer.” Achieving a high level of perceived value

is not always about stocking machines with high quality plush. Products such as ‘Win Every Time’ cranes are presenting operators with the chance to offer customers the same value with a smaller outlay on prizes. “‘Win Every Time’ cranes are useful in that they provide the player with a prize of some description at the end of their play,” said Whittingham.“However the £1 or £2 price of play ultimately dictates the value of prize on offer,so this usually tends to be a generic merchandise rather than licensed product. AtWhitehouse Leisure we’ve expanded the variety of our ‘Win Every time’ prize range to support our operators with this type of affordable product.” The development of new machines and the fast pace of the cultural zeitgeist means

that there’s always a demand for supplies such as Whitehouse to focus on creating new prizes. “There’s always the need to develop new products as this keeps the product fresh and exciting for our operator’s customers,” said Whittingham. “We often put a new spin on old favourites such Mickey Mouse and Winnie the Pooh and these continue to prove popular across the sector.We’re always looking to develop and bring to market the most popular plush items that either coincide with an upcoming movie release, popular TV series and games apps or simply the latest fashion trend. I strongly believe that it’s a good mix of the latest licenses along with evergreen favourites that help support operators in running a successful operation.”

Coinslot JUNE 6 - JUNE 12, 2014

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Essential Guide to ... Plush Toys & Merchandise Products BANDAI NAMCO

WHITEHOUSE LEISURE

Bandai Namco combines brands and tech prizes Bandai Namco Prize Europe has grown rapidly in the last four years, due to a combination of quality merchandise and the clever use of leading licences. andai Namco Prize Europe has been the pioneer of the use of electronics as arcade prizes and has also enjoyed huge success with its confectionary and plush ranges, particularly with lines such as Aardman’s Shaun the Sheep and the iconic Pac-Man character. The new market-leading Nam-Gear range of electronics is now available in a dazzling white colour. Since its launch at EAG, the first consignment of the 7 Plus Tablet sold out completely and production capacity has had to be increased to meet demand. Now the standard 7-inch version from NAM-GEAR is also reworked In white and features an industry leading Dual Core processor. “We were the pioneers in the sector of electronic prizes and our new range pushes the envelope again,” says James Anderson, general manager.“The quality and high specification of this range is incredible for the price we are able to offer.” Bandai Namco Prize Europe always sources top retail quality plush to make the most positive impression on players. New this season is the ‘Pac-Man and the Ghostly Adventures’range,which is based on the hit TV show, launched this year in over 40 countries.The show is backed up with a huge marketing campaign, including the launch of consumer games titles and a global Burger King promotion. In addition, Bandai Namco has launched a range of branded redemption titles featuring the character, as well as a themed Pac-Man Zone location concept. Classic Pac-Man continues to be incredibly popular with players and the company is constantly expanding the range to include electronic prizes, as well as mugs, key chains and recently a Bluetooth speaker. Other hit plush titles include Shaun the Sheep. This summer the

Coinslot JUNE 6 - JUNE 12, 2014

plush characters appear in the form of two super heroes (complete withY-fronts and capes), two pirate characters and wearing two different T shirts emblazoned with the phrases “Keep Cool and Flock On” and “Keep Cool and Count Sheep”. Publicity for this licence will be ramping up considerably in anticipation for a film from Aardman Animations, which will be released at Easter time next year. “Shaun the Sheep is a favourite with customers of all ages,” said James.“The new range is cute and fun and we have high expectations. Shaun is already huge as you can see from the four million likes his character has reached on Facebook. We expect his popularity to rise still further over the next 12 months due to Shaun getting his own movie next year and so the brand will receive a lot of publicity over the upcoming months.” Finally,the Bandai Namco Prize Europe range of confectionary has expanded with the addition of Spider-Man licensed candy and more Hello Kitty Products. Another new addition is season are a range of Tango and Vimto fizzy lollies.The range of pocket money confectionary, which is a hit for low value redemption prizes is proving to be successful.

Whitehouse Leisure’s licensed plush is hot property The depth and breadth of the plush range from Whitehouse Leisure has ensured them a place at the top table of arcade merchandise suppliers. hitehouse Leisure is among the industry’s leading manufacturers W and distributors of licensed and generic plush toys across Europe and the Middle East. This status is thanks to their huge portfolio of products. Whitehouse Leisure’s range of plush toys showcases a ‘who’s who’ of bestselling international toy and entertainment brands and the company continues to bring new blockbuster licenses and evergreen favourites to the market year on year. The company’s licensed Disney plush remains a firm favourite and in 2014 Whitehouse launched an exclusive new range of retail quality products which are a must for any successful crane operation. The growing portfolio includes plush and resins from hit TV series and blockbuster movies including Doc McStuffins, Henry Hugglemonster, Mickey & Minnie, The Muppets Most Wanted, Monsters University, Planes and Finding Nemo. Add into the mix great new kids and teen movies for 2014 and you’ll find Whitehouse has the product to support them all. The impressive line up includes: How to Train Your Dragon 2, Teenage Mutant Hero Turtles and Transformers: Age of Distinction. But it is the Min-

ions from Despicable Me that are maintaining their position at the top of the most wanted chart across the sector and show no signs of slowing down. To support the demand Whitehouse Leisure has introduced great new versions with the Evil Purple Minions, Costumed Minions and all the popular characters from the Despicable Me films including; Gru, Margot, Edith, Agnes and Fluffy the Unicorn. Ian Whittingham, business development executive, comments on what’s next for the industry’s plush professionals: “This year we’ve seen fantastic sales growth with great support from our customers and we’re working on some great new licensed plush items for later in 2014 and 2015 to ensure we keep up with demand. We recognise the need to ensure our licensed ranges are merchandised in the best possible way for operators and offer crane point of sales, crane theming and plastic beads to complement our products.” Whittingham added: “At Whitehouse Leisure we understand that licensed plush product is essential for our customers to draw customers in and keep them coming back for more. The recipe for our success is down to the products we continue to deliver, understanding the latest trends and working alongside our customers to identify and bring to market the very latest brands at the best prices.”

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SEGA PRIZE

Sega excited by Doodle Jump prospects One of the world’s most popular mobile games is finally finding its way to arcades around the country, as Doodle Jump prizes make the leap to reality courtesy of Sega Prize. oodle Jump has arrived and they’re bouncing off of the shelves fast.A pioD neer of the iOS App phenomenon when it launched in 2009, Doodle Jump is one of the longest reigning chart toppers in a handful of iOS success stories. It has continued to rank highly across iPhone and Android platforms ever since.This highly anticipated brand has gathered a tremendous following with fans of all ages and is finally rolling out an incredible licensing program featuring, fashion, stationary, puzzles, electronic toys, soft toys plus

many more. Sega’s cuddly Doodle Jump creations are produced in a variety of designs that are featured in the popular worlds of the ever-expanding Doodle-verse. Paired with the company’s complete marketing kits this Doodle Jump product truly offers players a window in the Doodle-verse, turning your humble crane into a spectacle that is sure to dazzle and attract players of all ages. “Sega Prize is incredibly honoured to have the privilege of bringing the

esteemed Doodle Jump to life as a three dimensional plush toy for the first time,” said head of merchandise,Trevor Clarke. “This has been such an exciting project for us,I have been a fan of the Doodle Jump game since day one! The challenge has been to truly capture the soul of Doodle in plush and working closely with the Lima Sky the licensor, I feel like we have done just that,” said Denny Wong, Sega Prize product developer and designer The Doodle Jump product has been carefully considered with fans in mind and

designed so that you can see all four feet from the front and from the side.The eyes are embroidered directly from the shape of the original doodle sketched by co-creator Igor Pusenjak to accurately represent a character, which has captured the hearts and minds of millions of iPhone and Android casual game players worldwide. Sega Prize is excited and eager to get this hugely successful license out to all our customers as soon as possible to maximise cashboxes with a great product that holds massive brand appeal.”

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weather and the long Easter weekend contributed to strong growth Iinmproved British household leisure spending during April, according to the latest Greene King Leisure Spend Tracker.

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Average household leisure spending in April was £215, up eight per cent compared to March 2014, the highest levels seen since Christmas. The latest report has revealed that the strong spend growth was driven by regions outside of London and the South East, rising by £18 and £8, respectively. Steve Jebson, Greene King’s commercial director said: “As expected, special occasions through April gave Brits the perfect reason to go out and spend money. Growth in leisure spending was strongest outside London and the South East providing a promising early sign that the improvement in consumer confidence is spreading and that the economic recovery is taking hold throughout Britain.”

APPOINTMENTS JCM REINFORCES EMEA STAFF technology supplier, JCM Global, has announced the appointTmentransactions of two new sales representatives to its EMEA sales and service team. Jim Foster and Alan Lee have more than 30 years of cash handling experience between them and detailed knowledge of the EMEA region. Foster becomes sales manager, overseeing JCM’s gaming and commercial accounts in the UK, while Lee has been appointed commercial sales manager for Central and Eastern Europe and the Middle East. “We are very happy to welcome Jim and Alan to the JCM EMEA team,” said EMEA general manager, Payam Zadeh. “Both Jim and Alan bring strong technical backgrounds, a high level of commitment to service and experience working with clients in multiple countries.”

MOBILE REALISTIC KENO LIGHTS UP MOBILE ritish slots and table games supplier, Realistic Games, has released a B phone and tablet version of casino favourite, Keno. The game requires players to bet on numbers selected randomly from 80 possible results and, using Realistic’s new software, can be outfitted with

a Turbo Mode to speed up play and an Auto Play function that selects numbers on the their behalf. “There are very few mobile Keno games available on the market, but we weren’t convinced that the ones that exist were presented as effectively as they could be,” said commercial director Andy Harris, “so we invested some time creating our own. We wanted to make the game as usable as possible. We’re confident it will be popular with players in a wide number of markets who enjoy the format and want to play on the move.”

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PERSONAL ATM SOLUTIONS perators in need of customised ATM machines can turn to DC Payments, O one of the country’s leading suppliers of tailored ATM solutions. The company, which is listed on the Toronto Stock Exchange, has over 19,500 cash machines active in the UK, US, Canada, Mexico, New Zealand and Australia. DC Payments specialises in providing a service that matches the requirements of its customers. To that end they offer both the option for operators to manage the cash in their ATM or to allow DC Payments to look after every element of the device.

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MACHINE OFFERS MACHINE DEALS FROM AZTEC COIN ztec Coin has launched a series of offers on a range of gaming machines A and amusement equipment. The company is currently selling numerous £100 ready AWPs, including Deal or No Deal Powerplay for £1,995; Deal or No Deal Seal the Deal (£995); Alice in Wonderland (£995); and JPM’s Al Murray the Pub Landlord (£995). In the B3 sector, Aztec is selling Pots of Luck for £1,495; Party Slots (£595); and Monkey Business (£395), along with a range of other equipment, including UFO Crane, Rolla-Win and Thunderbolt. Coinslot JUNE 6 - JUNE 12, 2014

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2371-p18-19-Analysis_Coinslot NEW 03/06/2014 17:02 Page 1

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Taken from a representative number of sites around the UK Supplied by national operator

1 2 3 4 5 6 7 8 9 10

Magic Lotto Ultra 100 Novomatic Slotto 500 Astra King of Slots Blue Print Triple 8 Barcrest Mega Bars Big Hit Project Lady Luck Reflex Triple 7 Barcrest Magic Slots Astra Rainbow Riches Community Cash Barcrest TS22 Project

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1 2 3 4 5 6 7 8 9 10

4 3 5 6 9 7 -

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2 1 3 4 5 6 7 8 9 -

Bullion Bars (3 Player) Astra Party Time Classic (3 Player) Astra Rainbow Riches (3 Player) Empire Golden Games (3 Player) Mazooma Adders And Ladders (4 Player) Vivid DOND (3 Player) Bellfruit Party Games (4 Player) Astra Party Time Arena (4 Player) Astra Party Time (3 Player) Astra Goldrush Stampede (4 Player) Mazooma

Based on data from four sites Amusement Equipment Co Ltd

FEC - adult

Members clubs

This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

1 7 3 4 5 6 10 8 9 2

Magic Games U/R Novomatic Free Play 70 Project Magic Games S/D Novomatic Pure Gold Project Super Big 7 S/D Electrocoin Party Time Arena (4 Player) Astra Party Slots Astra Sevens Up Electrocoin Party Time Classic (3 Player) Astra Rainbow Riches Party Barcrest

Taken from a representative number of sites around the UK Supplied by Amusement Equipment Co Ltd

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1 2 3 4 5 6 7 8 9 10

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1 2 3 4 5

4 5 1 2

Alice Queen of Hearts Reflex Cops Judgement Pay BFG Flaminâ&#x20AC;&#x2122; 400 Reflex Street Casino 2014 Storm Public Enemy Reflex

Based on data from representative sites. Supplied by sector professional

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1 2 3 4 5 6 7 8 9 10

1 2 5 3 4 6 10 8 9

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1 2 3 4 5 6 7 8 9 10

1 6 4 2 10 8 3 17 14

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Due to our expanding network the opportunity has arisen for a technical manager to join our team. You will have an in depth knowledge of coin operated gaming machines and an excellent ability to repair and refurbish. Working as part of the management team, you will also take responsibility for the deployment of technical staff and day to day machine operations and delivery scheduling. In return we offer a modern working environment with onsite gymnasium and restaurant, a company vehicle and an industry leading salary with bonus. Please contact us by email in the first instance in the strictest confidence to:

lhammond@coinspinner.co.uk

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Coinslot JUNE 6 - JUNE 12, 2014

B 2 B

2371-p22-23-comment_Coinslot NEW 03/06/2014 14:56 Page 1

Coinslot June 6 - June 12, 2014

Comment Don’t want to talk about the weather

“

“Let’s sell some machines

alex lee comment oday’s coin-op amusement and soft gambling industry is, by and large, a lot of fun. It’s both competitive and communitydriven, and once people find themselves working in the sector, they tend to linger for quite some time. Even at my tender age of (cough), I have nine years under my belt editing consumer hand-held and console magazines, a few months as an SWP games creator (QThe Music/Pepsi Chart Quiz anyone?), two years at a rival publisher (okay, I admit it, it was Intergame) and approximately eight years here on Coinslot. I’ve been ‘lucky enough’, therefore, to have been in the industry - one way or another - for around two decades. So, with my vast experience of such matters,I don’t for one second doubt that at the Park Avenue Open Day which will have been and gone by the time you read this - there’ll be time for reminiscing at the barbecue about ‘the good old days’, the ‘glorious shows/machines/takings of yore’ and so on. Change, however, is as inevitable as your club of choice bringing out a new replica shirt every season, and that, ultimately, is what keeps the coin-op industry interesting, vibrant and challenging. When I first attended Park Avenue, circa 2004, I

made it my mission to see the best-in-class coin-op products up close, what I could learn from them and, of course, meet and converse with some of the industry’s stalwarts. This year it was with a view to seeing how quickly and decisively the industry has reacted to the changes in stakes and prizes with, no doubt, some tasty new Cat C machines with which to stimulate the market. I’ve always seen Park Avenue, and indeed other shows outside of January, as a microcosm of the industry and a bellwether for the next few months. With those thoughts firmly in mind, I truly believe that the rest of 2014,despite the incredibly awkward timing of the most recentTriennial will be a good one. My belief is that the industry can build on what it’s got left after the Gambling Act, the Smoke Ban and the double-dip recession and continue its on-going mission to provide safe, wellregulated and fun entertainment that fills cashboxes and makes money. The UK coin-op sector is the most regulated of industries,and as a by-product, has become the most professional of sectors. Now we need to crack on and suss how to maximise our earnings from the latest stake and prize levels.

Single site sector could face gove

A potential double blow for th clamp down on student pu has been discovered by a W

alex lee media watch may be blocked from staying open late for EngPland’subs World Cup matches if it means they contravene restrictions on their planning licences, according to the Morning Advertiser. The statutory instrument used by the Home Office to relax licensing hours for any England World Cup game that kicks off at 8pm or later does not extend to planning licences, a case in Merseyside has highlighted. The development came after Steve McNulty, who runs Chambers Bar & Grill, in Wirral, was warned by his licensing sergeant that he may face sanctions from Wirral Borough Council if he stays open until 1am in the morning following England’s first World Cup game, against Italy, on 14 June. He was told the move would contravene a planning restriction on his pub which specifies it cannot be open to customers later than 11.30pm. McNulty, however, said that

he had been advised by the council it would only consider sanctions if a complaint from a resident was made. He explained: “Even though there’s been a relaxation in legislation from the Government, the council could still charge and fine us - so the threat is real, and it could be a threat to pubs throughout the country.” A spokesman for Wirral Council confirmed that if a venue’s original planning approval put a restriction on hours of opening, it would need to apply to change this. Richard Williams, managing director of licensing law firm LR Law, described the situation as “ridiculous” and believed that attempting to stop a pub opening in this way would go against the spirit of the extensions. Jonathan Phillips, director at chartered surveyors Meeson Williams Phillips, explained that each local planning authority interprets legislation independently and councils are not obliged to interpret the Home

Office’s intentions inflexibly. He added: “In the Wirral case, it appears that planning applications to extend the hours of use have been refused in the past. This strongly suggests that the local planning authority considers that environmental harm is likely to be caused by extended hours, hence the less flexible approach.” McNulty said he plans to apply for a change of planning licence just before the start of the World Cup. According to Phillips, the application will then be put to public consultation for 21 days and no decision can be made within that period. He warned, though, that the council could still apply for a stop notice to force McNulty to close at 11.30pm. And finally, student pub crawls and alcohol initiation ceremonies have been targeted by a £90,000 scheme to change the campus drink culture, according to The Telegraph. A 12-month pilot

2371-p22-23-comment_Coinslot NEW 03/06/2014 14:56 Page 2

Coinslot June 6 - June 12, 2014

“There has been a flurry of additional companies wishing to participate at the Park Avenue Open Day this year, including SG Gaming, Storm Games, Pro V Games and Virtual Jukebox Ltd.”

TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk

KEVIN WEIR ELECTROCOIN

“ ”

quote unquote

hines”

“The investment into Spain by Germany’s Gauselmann Group has proved to be a significant endorsement of the country’s long-term future as a destination for gaming products.” CARLOS CHACÓN, MANAGING DIRECTOR, DOSNIHA GAMING

“The at-times crude Paddy Power PR machine (yes, the one that brought you Nicklas Bendtner’s pants) rolls on. It begs the question, how important are PR and outrageous marketing stunts for gambling companies? Is the intense scrutiny and criticism worth it?” SAM MIRANDA, INTERGAME

Latest research from the Federation of Small Businesses shows that more UK-based small businesses than ever are looking to export goods and services.

“We have seen a good start to the year so far. New legislation has brought in the Cat C £100 jackpot and the B4 £400 along with a £2 stake £500 jackpot for private members’ clubs and this has increased business significantly. The promise of good weather has also helped our sales into regional arcades.”

politics

TONY BROOKES, JABRO GAMES

john allan and services associated with the coin-op Pandroducts soft gambling industry,

government double-whammy

uble blow for the single site sector has emerged as the government looks to on student pub crawls and a loophole regarding World Cup opening hours overed by a Wirral-based landlord.

scheme set up by the National Union of Students will see seven accredited universities launch programmes intended to cut binge drinking and antisocial behaviour on campus. Universities will ban alcoholrelated initiation ceremonies and crack down on student pub crawls as part of a “radical” new programme backed by the Home Office. The institutions will also develop “social alternatives to licensed premises” in a bid to divert university social life away from the student union bar. The Home Office is providing £90,000 for the first year of the scheme, which will take place at Loughborough, Nottingham, Manchester Met, Liverpool John Moores, Swansea, Brighton and Royal Holloway universities. Norman Baker, the crime prevention minister, said: “Binge drinking at universities is nothing new, but that doesn’t mean it is a good idea. Some students find them-

More small businesses showing the ambition to export

selves encouraged to participate in alcohol-fuelled activities which can damage health and in some cases spill over into disorder and anti-social behaviour. The NUS Alcohol Impact project, backed by the Home Office, will help participating universities to encourage responsible drinking leading to safer and more productive places to study and live.” He added: “Accreditation should become a badge of honour for universities, and another factor which helps promote their world class teaching and research to prospective domestic and international students.” Institutions will be expected to run responsible drinking campaigns and provide formal training for university staff on spotting the harm caused by alcohol. Colum McGuire, NUS vice president, said: “We hope that the work of the project will allow us to create a social

norm of responsible consumption by students at the pilot institutions, changing attitudes and behaviours towards alcohol, leading to safer and more productive places to study and live.” Under the scheme, universities must prove they have taken action to “moderate or prevent” alcohol-related initiation ceremonies and tackle commercial pub crawls or “social media drinking games”. Student unions, if they have a licensed bar, must not run “irresponsible drinks promotions” and actively refuse to serve drunk customers, the rules state.

such as manufacturing, wholesale trade,research and development, engineering and digital/telecoms businesses, are most likely to see a rise in export sales, according to the latest FSB figures. Findings from the Federation of Small Business’s quarterly business index have found that a net balance of 24 per cent of FSB members expect exports to rise in the next three months. With the UK’s current account deficit reaching an all-time high at the end of 2013, it’s more important than ever to narrow the export gap and small firms have a key part to play. To encourage and support more firms to export,the FSB wants UKTI to focus on tailoring and promoting their products and services to small and micro businesses and to raise awareness of the support on offer. Even among members who currently export, only 50 per cent are aware of the services UKTI offers. In the longer term this would involve a move towards a Small Business Export Support Department within a UK Small Business Administration. The FSB’s recent survey of nearly 9,000 small businesses found that the sectors most likely to export are Manufacturing (42 per cent),Wholesale trade (41 per cent), Research and Development

(36 per cent), Engineering (34 per cent) and digital/telecoms businesses (25 per cent). The figures are based on the FSB ‘Voice of Small Business’ Index, a quarterly macro-economic report analysing the trends of small businesses in the UK market. Another recent FSB report found the main barriers to exporting were fluctuating exchange rates (35 per cent), difficulty finding customers (24 per cent), and a lack of finance/working capital (23 per cent). Small businesses, therefore, will have a major part to play if the government is to meet its challenging targets for 100,000 new exporters and to double the value of exports by 2020. Starting to export is a big step for small firms. They therefore need tailored advice and support which will allow them to overcome the barriers to exporting that have been repeatedly identified by our surveys.There is also a major job to be done to raise awareness of the support UKTI offers small firms thinking of starting the export journey. The UK’s export strategy must focus on matching a company’s export potential to the right overseas market. The majority of our members still export to the Eurozone but are increasingly looking to other dynamic markets such as China for opportunities.

2371-p24-newsweek_Coinslot NEW 03/06/2014 14:44 Page 1

Coinslot June 6 - June 12, 2014

Newsweek EXHIBITORS FLOCK TO LIW ith 80 per cent of the show floor now confirmed and the education programme being finalised, the 2014 edition of Leisure Industry Week (LIW) takes place at the NEC Birminham on September 30 to October 2 and is supported by BALPPA, among numerous other trade associations.

READY TO PLAY layFair is the UK’s trade event for all those involved in the selection, purchase,

TO COMMENT ON ANY ARTICLE

Email: jw@sjc.co.uk

IAAPA to stay in Orlando until 2025 AAPA and the Orange County Convention Center have agreed to a six-year extension to host the IAAPA Attractions Expo in Orlando until at least 2025. The two parties had previously signed an agreement to host the show in Orlando from 2010 to 2019. The show is the world’s largest conference and exhibition for the amusements and attractions

industry,generating around $51.3m for the Orlandoarea economy,according to IAAPA and OCCC officials. An estimated 28,800 people from more than 100 nations participated in last year’s event. Paul Noland, IAAPA president and chief executive, commented:“IAAPA Attractions Expo continues to grow year after year, and that’s a testament to the power of Orlando as the

ideal location for our global conference and trade show. “The Orange County Convention Center is a bestin-class venue that’s wellsuited for our event and our members love coming to Orlando to see what's new in the industry and in the area’s world-renowned attractions.” Orange County Mayor Teresa Jacobs said:“We are so pleased that IAAPA has selected the Orange County

upkeep and replacement of children’s play equipment and services. PlayFair 2014 will take place during SALTEX - the Sports, Amenities and Landscaping Trades Exhibition - at Windsor Racecourse on September 2-4. The event, which is free to visit, free

parking and designed to keep operators up to date with the modern demands affecting our play space today.

EAS REGISTRATION NOW OPEN egistration is now open for the 2014 edition of Euro Attractions Show, which takes place at the RAI Exhibition and Conference Centre in Amsterdam, Netherlands, on September 23-25. The

Convention Center and Orlando as their home through 2025. “As the number one tourist destination in the

world, it makes great sense for Orlando to host the world’s top amusement park and attractions gathering.”

T show, which was staged at London’s Kensington Olympia in 2011, always attracts a number of UK coin-op stakeholders as both exhibitors and visitors.

The exhibit floor at EAS will feature more than 100 product categories, from roller coasters to ticketing services, and 5D theatres to children’s playgrounds.

EDITORIAL Editor: Alex Lee Email: al@sjc.co.uk Tel: 07772 280 299 Assistant Editor: James Walker Email: jw@sjc.co.uk Tel: 07816678021 Managing Editor: Ken Scott Email: ks@sjc.co.uk Tel: 01273 699 900 ADVERTISING SALES Kathryn Norris Email: knorris@gbmedia.eu Tel: 01204 396 397 Fax: 01204 392 748 SUBSCRIPTIONS Sarah Haworth Tel: 01204 396 397 DIGITAL VERSION Marc Lawton Email: mlawton@gbmedia.eu Tel: 01204 396 397 PRODUCTION Designer: Gina Lloyd Email: gl@sjc.co.uk Ad Production & Pre-Press: Dave Roderick Email: gdk@sjc.co.uk PUBLISHER Director: John Sullivan GB Media Corporation Ltd, Bolton Technology Exchange, 33 Queensbrook, Bolton, BL1 4AY Tel: 01204 396 397 Fax: 01204 392 748

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Calendar UK EVENTS JUNE 2014 4 Park Avenue Open Day, Park Avenue, London, UK www.electrocoin.net

INTERNATIONAL EVENTS JUNE 2014 18-20 Asian Attractions Expo, China National Convention Centre, Beijing, China www.iaapa.org/ AsianAttractionsExpo

SEPTEMBER 2014 2-4 Entertainment Arena Expo, Romexpo Fair Ground, Bucharest, Romania www.earena.ro 2-4 Playfair at SALTEX 2014 Royal Windsor Racecourse, Windsor, UK www.playfairuk.com

23-25 Euro Attractions Show, RAI Exhibition Centre, Amsterdam, Netherlands www.iaapa.org/eas 30-2 LIW 2014 NEC, Birmingham, UK www.liw.co.uk

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