Coinslot 2372 digital

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June 13 – June 19, 2014 • No. 2372 • www.coinslot.co.uk

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COINSLOT

Industry news Seaside amusements Kiddie rides B2B Listings Latest machine charts Classified ads and opps Comment & Analysis Newsweek

COMMENT

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...Light touch legislation is one thing, but at the end of the day, pub companies need to be able to support small individual tenants who with very little capital are able to run their own business. Anything which dilutes this support would be very unwelcome and destabilising for the pub 31 sector.

Hollywood Bowl to open in Ch BOWLING COMPLEXES

A 16-lane, state-of-the-art bowling complex, and the latest addition to the UK’s largest tenpin chain, Hollywood Bowl, is due to open at The Brewery in Cheltenham this autumn.

Cheltenham bowling and amusement fans will no longer have to travel to Gloucester or Stroud to get their tenpin and coin-op action, for a brand new Hollywood Bowl is set to open at The Brewery.

The new complex will span a vast space of 23,000sq.ft, filling the empty unit previously occupied by Gala Bingo, above Nando’s, Prezzo, Frankie & Benny’s, and Harvester. Promising an allround entertainment experience for Cheltenham leisure-seekers, the new Hollywood Bowl will boast state-of-the-art facilities with

16 lanes, a coin-op gaming area, café and licensed bar and ‘exclusive areas’ for corporate hospitality and Christmas parties.

“We are incredibly excited to be bringing a premium bowling offer to the people of Cheltenham. Our newer concept takes bowling to the next level,” said Hollywood Bowl’s marketing director, James Mawer.

Expected to open in October 2014, Hollywood Bowl will be the first of its kind in Cheltenham, since Cotswold Bowl closed its doors in 2010.

Demelsa Coleman, marketing manager for The Brewery, said: “It’s further proof that The Brewery is the leading destination for entertainment and leisure in Cheltenham town centre. Hollywood Bowl will be a fantastic addition to the scheme and will really

Serial fruit machine thief jailed SENTENCE

burglar has been jailed for seven years after breaking A into more than 50 pubs in the Croydon and Sutton areas.

Michael Ryan, who also attacked a Croydon landlord as he tried to defend his premises, has been jailed for seven years.

Ryan, 39, was sentenced at Croydon Crown Court on May 30. He pleaded guilty to one charge of aggravated burglary, relating to an offence at the White Horse pub in Croydon on November 13 last year.

Ryan and an accomplice broke into the pub at about 7am, and attempted to smash into AWP

machines using a sledge hammer and spade.

The landlord, Danny Foley, was sleeping upstairs when he heard a noise. He went downstairs and confronted the two men with a souvenir Celtic baseball bat, but was hit over the head with the spade.

The attack was captured on CCTV and traces of Ryan’s blood were also found at the premises. He was arrested in December and charged on March 1. Ryan admitted to a further five burglaries at pubs in Bromley, Hornchurch, Barnet, Croydon and Islington.

A further 50 burglaries, all of them at pubs, were taken

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ESSENTIAL GUIDE

REPORT

Strolling down Park Avenue

12

It’s all child’s play 14

31 June 13 - June 19, 2014 • No. 2372 • www.coinslot.co.uk

Astra Gaming Group enters adult gaming centre sector

en in Cheltenham

ACQUISITIONS

The Astra Gaming Group has added an operational arm to its UK-based portfolio, having acquired the majority of the Noble Organisation arcade business. he Astra Gaming Group (the wholly owned UK subsidiary of Austrian Gaming Industries GmbH, part of the Novomatic Group) has acquired the majority of the Noble Organisation arcade business for an undisclosed sum.

Under the terms of the deal,Astra will take ownership of UK-based 81 adult gaming centres and one family entertainment centre along with 48 Kwik Tan venues and 10 cafes,all of which are sited within the arcades themselves.

The geographical spread of the estate covers pretty much the whole of Britain, extending from Greenock in Scotland to as far south as coastal resort Dawlish in Devon. It includes some of the premium locations in the North East, North West and South East of the country as well as the Midlands and at the coast.

The business currently employs circa 850 staff led by some of the most experienced management personnel in the business. Astra Gaming Group confirmed that the existing staff members will continue to be utilised in order to champion the strong Nobles brand identity within the Novomatic Group.

Astra Gaming Group CEO Zane Mersich commented:“We are delighted to announce the acquisition of the arcade business from Nobles. It will help secure an even brighter future for what are already widely acknowledged as some of the best AGC sites in the UK. It is our intention to build on the success of these venues and ensure that they continue to go from strength to strength.”

Commenting on the rationale behind the acquisition, Mersich

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complement the existing offer here.” The Brewery is currently home to a Cineworld, The Screening Rooms, Fitness First and The Play Farm, as well as a number of restaurants, with a £20m regeneration scheme

having just been given the go ahead to expand it into the Lower High Street and offer Cheltenham residents and visitors more leisure, shopping, eating and accommodation options.

into consideration, including establishments in Croydon and Sutton.

Ryan told police he needed the money from fruit machines to fund his heroin and cocaine addiction. Detective Constable David Thompson, from Croydon CID said:“I would like to thank the victims from the many burglaries

committed by Ryan as they provided us with great support and were patient during our extensive enquiries. Ryan is a habitual thief and the sentence reflects this.”

A second man, John Ryan, of no fixed address, is in custody and will stand trial in September in connection with two of the burglaries.

proponent of both manufacturing and operating. Integrating these key AGC sites within the group is entirely consistent with that philosophy of duality and allows us to innovate and deliver the best of breed games that our customers rightly expect.”

With the Astra Gaming Group already taking manufacturers Bell-Fruit and Empire Games along with distributor RLMS Sales under its wing, the move into operating doesn’t come entirely unsurprising. What it does show, however, is the firm’s commitment to the UK coin-op scene and is a bullish statement of intent going forward. It also amounts to the Astra Gaming Group owning an even larger slice of the UK coin-op pie.The noted:“In buying these locations, move mirrors parent company the Astra Gaming Group is simply Novomatic’s business strategy applying the core strategy of its that has been long established in parent Novomatic as a leading Austria and Germany.

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Coinslot June 13 - June 19, 2014

Industry

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Major manufacturers praise Open Day efforts

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Tribunal dismisses primary purpose concept REGULATIONS

Gambling Commission’s purpose’ stipulaTtions,he‘primary which were introduced to

EVENTS

Another bumper year for the long established Park Avenue Open Day as industry stakeholders gathered in London with a sense of optimism on the industry horizon

oth Astra Games and Empire Games were quick to praise the B efforts of the Open Day co-organisers Electrocoin and UDC.The two firms were joined at the show by sister companies Bell-Fruit Games and RLMS Sales.

Alan Rogers, sales and marketing director,Astra Games, stated:“Astra Games would like to say a heartfelt thank-you to John Stergides and his team at Electrocoin for their hard work and endeavour in putting together yet another fantastic annual Open Day event. In keeping with recent years, there was a good crowd of quality people gathered together from the industry ranks. It afforded us an ideal opportunity to showcase our latest products and, vitally, listen to ideas and feedback from some key customers.”

Craig Beer, managing director, Empire Games, added:“We are obvi-

ously very grateful to have been afforded the opportunity to exhibit our two current models,Ten Ten Do It Again and Gold Run at this year’s Park Avenue Open Day. Both games were given a warm welcome which was hugely encouraging. It’s also worth acknowledging the efforts of organiser Electrocoin who did a great job in bringing so many industry people together to network and conduct business.”

RLMS Sales’ MD Phil Boulton added:“We had another great day at this year’s Park Avenue gathering and our thanks go to John,Kevin and all the team behind Electrocoin and UDC who put so much effort into organising it.For ourselves,our presence there is largely social catching up with a few customers and suppliers, but also for us, very useful in seeing some new product displays.

A few sales were also done, a won-

derful barbecue and I also won a signed 1-D t-shirt in the Rays of Sunshine Raffle. How could the day have been any better? Long may these annual events continue!”

Kevin Weir, from Electrocoin, was buoyed by the overall attendance level as well as the number of firms who supported the event in bringing their latest machines along.

He concluded: “We were absolutely delighted with the attendance at Open Day and we would like to thank everybody who made the day a success especially our sponsors. Park Avenue Open Day is a major event and the contribution that we receive from our sponsors enables us to provide the environment that makes the day what it has become, in other words, the biggest gathering outside of the ExCel shows.We look forward to welcoming everybody back in 2015!”

Powell looks to take advantage of healthier economy OPERATIONS

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elect Gaming’s John Powell believes that operators, including his own firm, need to step up their game. To this end, he is hoping that Select’s new product GSquared will put the ‘A’ back into AWP. He told Coinslot: “We’re not in the high stakes market. We want to ensure that the next raft of GSquared product goes through all the necessary stages of approval and the only thing that is holding us back at present is capacity. We can easily rectify that, however, by investing in more factory units.”

Powell added: “Competition drives all industries - the single site sector is no exception. We’re realistic enough to know that not every single product we operate will suit

everyone’s needs. We’ve been able to develop G-Squared from scratch, use it in our operations, then take it back and re-do it. Every product we take to market has to get approval from retailers and also gain trust from our customer base.”

He continued: “We’re very lucky inasmuch as our workforce is young, ambitious and flexible enough to be able to move from manufacturing to operation. We’ve already exceeded our own expectations of 2014 and we’ll be happy to see moderate growth in 2015.”

Powell believes that the key thing for Select Gaming is to get GSquared right. He explained: “It won’t stop us operating machines from the major players like Bell-

Fruit et al, but we want to manufacture a product that competes. The customer is king - we must provide them with what they want - and that means satisfying both the retailers and the players. Replayability is vital and we would want to put something out that doesn’t hit the spot.”

The experienced operator concluded: “Park Avenue’s organisers, Electrocoin and UDC, deserve a lot of credit for making the effort to keep it going for so long. The economy is certainly much healthier right now. The pub market is beginning to show signs of recovery too, especially among the larger retailers. It’s certainly looking better than it was 10 years ago.”

curtail gaming machine-only betting shops,have been heavily criticised by the First-Tier Tribunal, which has redefined the way that machine heavy LBOs will be regulated in the future.

Operator Luxury Leisure has successfully appealed against the Gambling Commission’s use of primary purpose when reviewing the licence on its Newcastle betting shop ‘A1 Roulette’, in a decision which throws into doubt the whole concept.

The licence for the premises was originally provided by the local magistrates and overtly maintained that it was for the provision of FOBTs. Luxury Leisure has since attempted to conform to the Commission’s requirements and offers betting on Betfair via a terminal along with screens and the Racing Post.However the betting activity seems to equate to 72 slips a week causing the Commission to deem betting as not the primary purpose.

First Tier Tribunal President NJ Warren found that Condition 16 means no more than what the plain words of what it says that is the provision of ‘sufficient facilities for betting’. He criticises the ambiguous use of the phrase ‘primary gambling activity’ and the Commission’s belief that Condition 16 means at the very least that betting should have more than a ‘token’ presence.

The judge said: “I have concluded that I cannot accept the submission made on behalf of the Commission. The first and simplest reason for this conclusion is that the construction inserts into the condition, without justification, words which are simply not there. It seems to me that the words to be applied are the plain words of the condition.”

This decision means that a betting shop is not in breach of its licensing conditions if gaming machine activity is greater than OTC betting activity - at least until the Commission decides to have another consultation on Condition 16.

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INDUSTRY AMUSEMENTS LEISURE

B2B COMMENT NEWSWEEK REPORT The UK Kiddie rides sector is enjoying more vibrant times, but where is the key focus? 14

Government launches new Tourism Council HOSPITALITY & TOURISM

The government has announced the formation of a Tourism Council which will see regulators and industry work together for the growth of the UK hospitality and tourism trade.

new Tourism Council has been launched by the government. Launching the council at the British Hospitality Association Summit in London on June 6, the DCMS’ Helen Grant said the council will be a ‘joint industry and government partnership’ that focuses on jobs and skills development, as well as looking at some of the regulatory issues facing the industry.The council will

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be chaired by Grant, skills and enterprise minister Matthew Hancock and Hilton Worldwide EMEA president Simon Vincent. It will meet quarterly, with the first meeting due to take place on July 10.

“We truly believe this new council could bring about a step change in tourism,” said Grant.“It will be a vehicle for us to be able to listen to you and for industry to tell us exactly what you need.”

Hancock said the tourism and hospitality industry was important not only because of its contribution to employment and economic growth, but also because of the social value it has to Britain.“We want to support the tourism industry across government and make sure it is plugged into the help it needs,” he stated.

Vincent said the council offered a ‘unique opportunity’ to put tourism at the heart of the government

agenda. “We have to reinforce the UK’s position on the world stage as an attractive place to visit with unique attractions,”he said.

He added that he would ensure the new council would address the biggest common issues facing the industry,with the aim to set ‘realistic goals’ahead of the general election.

BHA chief executive Ufi Ibrahim said the council was the result of three years of industry lobbying for recognition of the important role that tourism plays to the UK economy.

“Tourism employs close to three million people and is set to create 300,000 new jobs by 2020 and 60,000 new opportunities for 18-25 year olds.This is an industry that deserves to be at the heart of government.”

She added that a similar group set up in the US by Barack Obama had a ‘huge impact’ on the success of the US tourism industry.

Cooke aims to capitalise on industry positivity EVENTS

Events’ Karen Cooke has noted a lot of positivity permeatSingwan the coin-op industry because of the state of the economy and that the time is right for an additional trade event this year. She told Coinslot:“Stakeholders believe that the time is right to put on a show in the autumn. There’s a need for an event in October, driven by the UK market for the UK market. We’re organising the Autumn Coin-Op show on 15-16 October because several industry stakeholders, led notably by Harry Levy, have specifically come to us and requested that we do so.”

Cooke added: “In many ways, we’re going back to the roots of the industry and because of this one of the criteria for exhibiting is that the firm must be UK-based or have a UK office.We aren’t marketing the show outside the UK as it is aimed

squarely at the UK sector – in contrast to the EAG, which is a successful international event.

“The layout of the exhibition hall means that there is flexibility regarding stand size and while the floor plan is looking really good at present (and features the likes of

Crown, Reflex, Embed, RLMS, Ultimate Fan, SB Machines, Innovative Technology, Electrocoin, JNC, Sound Leisure and Harry Levy), there’s still time for other firms to get involved.

“The industry stakeholders who came to us all said the same things.

They wanted the venue to be in west London and for it to have a bar and hotel on site. We’ll be offering discounted hotel rooms and tours of Chelsea FC. We did investigate a number of different hotels, but most of them just weren’t modern enough.”

With a backdrop of the general public actually beginning to spend more and UK inbound tourism looking good, Cooke believes the time is right. She concluded:“The bottom line is that we would never put on events that the industry didn’t want.

We always work with the industry and this will be an event that is held with that firmly in mind.”

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Nottingham casino manager shortlisted for international accolade AWARDS

ate Rodden, general manager of Nottingham’s oldest C casino, the Grosvenor Casino in Maid Marian Way, has been shortlisted for the finals of the Women in Gaming Awards part of the International Gaming Awards.

Rodden’s first job in the industry was as a casino receptionist - her first step on the ladder of a successful career in the gaming industry.

Now, she has been shortlisted for an international award - not for what she has achieved in the past but for what she stands to achieve in the future.

Rodden, who has been shortlisted for the accolade of Star of the Future, manages 80 staff at the venue. She told local press: “It’s about the evolution of casinos. We’re always looking to be innovative in our approach. The future is going to be very bright for Nottingham. I see Nottingham as an

opportunity to create a very successful business.”

“When I first started, casinos were hidden away but they are a much more mainstream leisure activity now, an alternative to going to the cinema or the local pub,” said Rodden, who began her career in 1991 the same year the venue in Maid Marian Way opened.

“We get all different walks of life. There’s stags and hens, couples who come in for dinner, birthday parties, all different

ages. People can come and watch the football and last weekend we had the boxing.

There are responsible gambling policies in place. We are trained to spot problem gamblers,” said Rodden, adding that croupiers were also trained to spot cheating.

Next month, Grosvenor staff will be taking part in a charity event in aid of the Carers Trust, when Rodden will play poker against the general manager of Beeston’s Mecca Bingo.

Pubco launches machine reporting suite aunched on June 3, a new system now allows Punch partners to access coin-op machine activity reports exclusively through the Punch Buying Club website.

Partners will be able to log in and view the machine history for their pub to understand how much profit from machines they are making as well as identifying trends to maximise their machine profitability.

This new feature will also be accessible to pub accountants where requested,and will also provide financial information relating to machine games duty and VAT. Julie Clamp, machines

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SINGLE SITE

Punch Taverns, one of the UK’s leading pub companies, has launched a new Machine Reporting Suite for its partners to maximise their machine activity and income.

development manager at Punch Taverns, said: “This industry-leading tool has been launched as a direct request from our partners, a number have found machine games duty difficult to understand and account for and fits within our strategy to provide greater, more personal support for our partners.

“This functionality it is free and can be accessed 24/7 and it is very simple to navigate. Partners can easily move between top level or machine-specific data to review their overall machines offer and it can particularly save partners time when completing tax returns.

Wetherspoon opens its sixth outlet at Heathrow

RESORT REPORT

£10m restoration of coin-op stronghold A Morecambe’s sea wall will

PUBS

JD Wetherspoon has opened its sixth Pvenueubco at Heathrow airport.

The £1.9m pub, the Flying Chariot, is the company’s sixth pub in the airport and will create 50 jobs.

The new pub will be

open from 4am until after the last departing flight, seven days a week. It is on three floors, the ground/concourse, mezzanine and tower, with a bar situated on both the ground and mezzanine

Morecambe in £10m investment boost

levels.

The company said it had put a heavy emphasis on design. It will have a tower with fixed telescopes for customers to look over the runway and boarding gates and a

number of features, including a tower which can be accessed from the customer area. Customers will be able to look out over the runway and boarding gates using fixed telescopes.

begin this autumn. The wave reflection wall will be rebuilt in three 18-month phases after suffering a battering in the recent storms.

The wall was installed in the 1980s and is now showing signs of cracking.

The first phase will restore the sea defences from Happy Mount Park to Lord Street, near Gala Bingo.

Subsequent phases will

cover the stretch of seafront between the Midland Hotel and Oakley Road. Funding came from the Environment Agency.

Andy Shore, NW Coastal Engineer for the Environment Agency, told local press: “The weather we have experienced across the country over recent years highlights how important it is for communities to be prepared for flooding.Work on the wave reflection wall will ensure homes and businesses continue to be protected for many years to come.”

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Sega goes for sales experience

UK Pinball Party to celebrate 5th anniversary

APPOINTMENTS

s well as showcasing the successful video A game Transformers,

PINBALL

Five years on since the first UK Pinball Party, this year’s event takes place at the Puma Daventry Court Hotel in Northamptonshire from 29-31 August. hile it is still a niche sector within the overall coin-op landscape, pinball’s mini revival is set to continue later this summer as its landmark annual event takes place for the fifth time. Andrew Heighway, UK Pinball Party organiser, stated:“We have a block booking of rooms this year but once this allocation has gone then there will be no more rooms available as the hotel is fully booked.”

He added:“Every year we bring a top pinball celebrity

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over from the USA to be our guest-of-honour for the weekend. It gives me great pleasure to announce that our special guest for 2014 is none other than game design legend Barry Oursler, who designed classic games such as Solar Fire, Defender, Cyclone, Pin*Bot, Hurricane, Dirty Harry, Jack*Bot and Junkyard, to name but a few.”

The 2014 UK Pinball Party Gala Dinner takes place at 8.30pm on 30 August in the FUEL Restaurant. Heighway continued:

“Every year we try to improve the Party experience for our guests and we always listen to feedback about how we can improve.

In 2013, we received feedback that although the quality of the food was first class, there were long delays between courses for the gala dinner.”

So,for 2014 there is a new format - there will be a three-course buffet dinner instead. The after dinner speeches,including the talk by guest-of-honour, Barry Oursler, will start earlier.

A Late Night Pinball Session, scheduled for 30 August 2014 from midnight until 3am, is new for 2014 and is specifically aimed at rewarding the many people who directly support the Party over the weekend.

Heighway explained:“Anybody who loans at least one machine to the Party over the weekend will receive a free entry to this session.

Anybody who directly helps over the Party weekend, whether it be in the administration of the event, the tournaments or who

directly help in another way, will also receive free entry to this session.”

This session is open to people who do not fall into either of the above categories for the price of £15 per person, for the session.

This money will be donated in full to the Party’s chosen charity this year.

As usual, there will be a variety of tournaments taking part over the Party weekend, including the nation’s premier pinball tournament – the UK Pinball Open.

Photo-Me sells part of its head office site PHOTO BOOTHS

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hoto booth specialist Photo-Me has sold of part of its head office site at Bookham, Surrey. The company exchanged contracts with Shanly Homes Limited for the sale of vacant land at Photo-Me’s head office site in Bookham last week.

The land being sold is approximately 8,900sq.m (approximately 2.2 acres) immediately adjacent to

Photo-Me’s head office building.The building is not being sold and will remain its corporate headquarters.

SHL will pay Photo-Me £4.2m in cash on completion, which is due to take place in a month’s time. In addition, depending on whether SHL has to carry out certain environmental remediation work on the site, SHL may pay Photo-Me up to a further £50,000.

The book value of the

land being sold is £0.7m and therefore the profit on the sale (before costs) will be approximately £3.5m.

The net proceeds of sale will increase Photo-Me’s net cash position and will be retained by Photo-Me until its board decides on whether to invest them in the business or return them to investors. Aside from this, the sale will not have any significant effect on its business.

Sega introduced two new members of its sales force at Park Avenue. Liz Padgett, exJolly Roger and Whittakers, and Darrell Webb, formerly of AMG Leisure, have both been recruited to boost the firm’s UK sales division.

Sega’s Justin Burke confirmed: “The process of recruiting two new sales people was an arduous and time-consuming one as we wanted the best possible people, but in Liz and Darrell we’ve got two excellent recruits with a number of years of industry experience between them.”

He added: “Along with Transformers, which has been the number one video game of the year, sales for Down The Clown have been off the scale. It hit the market just at the right time. Some of the cashbox figures we’ve seen on this make your eyes water. Following on from last year’s hit Milk Jug Toss and Whack A Win, the whole ‘carnival’ style genre of games have really captured the imagination of UK players.”

Dedicated to the UK market.

Relaxed, sociable & friendly.

Review this year’s products & preview next.

www.coin-opshow.co.uk 15th & 16th October 2014 Chelsea Football Club T: +44 (0)1582 767 254 E: karencooke@swanevents.co.uk

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Brighton’s West Pier columns give way to i360 project

Government criticised over flood defence spending cuts

PIERS

ork to prepare for the construction of W Brighton’s seafront i360

SEA DEFENCES

With amusement arcades amongst the many business hit by coastal flooding, the government has been told it needs to do more to protect those at risk. he government has faced criticism over spending cuts to flood defences during a parliamentary debate on flooding in the North East.

Tom Blenkinsop, Labour MP for Middlesbrough South and East Cleveland, told the House of Commons the coalition was not doing enough to protect vulnerable communities in the region.

He cited the example of Saltburn,where tidal surges last December damaged the amusement arcade on Saltburn Pier so badly it has yet to reopen for business.

Blekinsop said: “Although flooding is a threat in much of England, research by the Joseph Rowntree Foundation demonstrates that there is a

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clear north-south divide in terms of socio-spatial flood disadvantage, and that the North West, North East, and Yorkshire and the Humber have flood vulnerabilities above the English mean.

That risk has not been met by government investment in the North East.

“As of January 2014, government funding for flood defences was forecast to be lower in both nominal and real terms during the current spending period than during the previous spending period, and the Committee on Climate Change has calculated that that represents a real terms cut of around 20 per cent.”

Saltburn Entertainments, the amusement arcade on Saltburn Pier, was left with a huge repair bill when high

tides caused sea water to burst through the floor and flood the building.

Owner Grant Seldon had invested over £250,000 since buying the business in 2011, but, as Blekinsop told parliament, the damage was so extensive it did not open for the Easter holidays this year.

Blekinsop criticised the way the government had allocated money to floodhit areas, saying that areas suffered flooding before December 2013, such as Redcar and Cleveland, were unfairly excluded from any funds.

He commented: “After the prime minister’s “money is no object” claim I wrote to the under-secretary of state for communities and local government,

the honourable member for Great Yarmouth, regarding the government’s highly publicised council tax relief for flood victims, only to be told that my constituents would not qualify as it covered only “severe weather in December, January and February 2014”.

“That seems wholly unfair to me, to local councillors of all parties, and to local residents.The government are refusing to support local residents by providing centrally funded council tax relief for the sole reason that - in their eyes - those people were flooded three months too early.

“The effects of flooding last long after the water has subsided and the effects can last almost indefinitely,

causing lasting financial and emotional damage.The government must act to protect all households from the damaging effects of flooding, not just in urban areas or where there is a high media presence.”

Responding, Dan Rogerson, parliamentary undersecretary of state for environment, food and rural affairs, said the government was continuing to invest significant amounts in new flood defences and working in partnership with local authorities.

He said: “No matter where people are in the country,we are spending to deliver more protection from coastal river flooding, and, along with local authorities, tackling issues such as groundwater too.”

Cromer FEC still counting cost of storms Amusements has begun work on a “complete facelift” of the building, musement and leisure but it will not be able to businesses in Norfolk open until next Easter seaside resort Cromer are because of repairs to the still picking up the pieces Cromer sea defences six months after it was taking place between rocked by its highest tides October and March. since 1953.

Although not fully open, The Dunes Arcade, next the outlook for the Grade to Cromer’s funfair, was II-listed Cromer Pier is marone of many hit by a powginally more positive. erful tidal surge last It had seen wooden machines £800,000 worth of damage December and will not be amusement ready to open for the were destroyed and the and left only the shell of the planks ripped up and the box office,shop and restauwaves were so powerful arcade standing. summer season.

Operator Triangle rant at the front of the pier All of the Dunes’ 60 they caused around FEC

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ruined by last year’s storm.

Rebecca Wass, general manager of the pier, explained to local press:“It is nice to see the theatre coming back alive again.

There is quite a buzz. Over the last six months we have had a lot of help from the community.

“There have been some times that have been quite tense but now we have got a building schedule in place and we aim to be fully open by the end of summer.”

tower attraction has begun with the removal of the ruined West Pier’s columns.

While the rest of the structure will remain standing in the sea, the columns are to be stored and reused as part of a landscaping project to support the area’s redevelopment and the i360.

No start date has been set for construction of the new attraction, which will raise visitors in its viewing pod 600ft above Brighton, but the West Pier Trust said it expected work to begin this summer.

Funding for the project was given a boost in March when Brighton and Hove City Council agreed to lend it £21.4m, to add to the £14.8m already agreed.

Rachel Clark, chief executive of the West Pier Trust, said: “Some of the original structure will reappear in the i360 scheme, including the two toll booths which stood at the entrance of the pier. These will be restored and reinstated close to their original positions.

“We are delighted that the toll booths will be restored and that the area is now being made properly safe and accessible in preparation for i360 construction later this summer.”

2372-p10-11-Amusements_Coinslot NEW 10/06/2014 13:29 Page 2

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VisitEngland reveals tourism rise during recession TOURISM

tourism expert has revealed that tourism in A England actually increased

that visitor numbers grew despite parlous economic conditions.

However, she warned during the course of the that more needed to be last recession.

Louise Stewart,VisitEng- done by destinations land strategy and develop- including seaside resorts ment officer, told a to increase their appeal conference organised by with holidaymakers.

She commented: “We Bournemouth’s National Coastal Tourism Academy can’t fix the weather or

the economy but lack of knowledge and broadbrush prejudices can prevent holidaymakers considering much of England.

“Many people’s geography is very bad. Large swathes of the country are unfamiliar and they don’t expect them to be

appealing.

“There’s also very patchy awareness even amongst the self-proclaimed, more knowledgeable empty-nesters. A surprising number of people don’t know what’s

on offer - even in resorts like Bournemouth.”

Samantha Richardson, director of the academy, said:“In our first year and with only a small team of nine, we have achieved a number of successes.

“But there is always more a coastal tourist resort can do to attract new business and I would be delighted to hear from any business that would like to work with us to do just that.”

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14 The Essential Guide to Kiddie Rides and child’s play

24 B2B listings and industry marketplace

26 This week’s machine charts

Report ... Park Avenu ELECTROCOIN

Stergides underlines belief in coin-op sector Despite the effects of the Gambling Act, the Smoke Ban and the double-dip recession, Electrocoin continues to trade after 40 years.

Its chairman and co-founder John Stergides believes that there are several positive signs for his firm and the wider industry. ohn Stergides, whose company Electrocoin co-hosted the Park Avenue Open Day, described the reaction to his firm’s latest category-straddling game as “one of the best ever.” Electrocoin’s Bar X 7even Extra can be played as a Cat C Lite game,Cat C or Cat D.Stergides told Coinslot that the industry had demanded such a machine and that Electrocoin had worked hard with Bell-Fruit, who are manufacturing the product, to keep the cost down. The result of these efforts is a reel-based game which is priced at a comparable level to 20 years ago.

“We wanted all the features to be available, including a community gaming version further down the line, while all the time ensuring that it was better than any previous model. The various stake and prize levels will suit operators’ customers,” said Stergides.

The industry veteran told Coinslot about why he believes Electrocoin has managed to keep trading after 40 years in a contracting sector. He revealed:“We’re one of the few remaining distributors and manufacturers still involved with every sector and we have to go the way the market wants.

For example, we’ve shifted our emphasis to gaming and redemption rather than

J

27 Classified sales, job and business opps

video games. We have, however, been pleased with the way the latest pinball game, Star Trek, has been received.”

He added:“We’ve always been very ambitious, and having good relations with our suppliers - such as Tecnoplay and Stern to name but two - and our competitors helps.

We’re looking to take advantage of the economic recovery.”

He continued:“There has of course been a movement towards £1/£100 Cat C products too, but people are still waiting to see how it will perform. It was slow to start with, although it worked in the pub sector straight away. We’re currently looking at bringing some products featuring facial recognition to market.”

Stergides believes that being an independent company has helped safeguard his firm’s longevity. He explained:“We all have a passion for the business at Electrocoin. I believe that because of our independence we can make our own decisions.We’re not always right, but we do truly believe in this business.The on-going support of our customers and our suppliers gives us the impetus to carry on.”

Electrocoin has invested significantly in R&D in the last 12 months.“We’ll hopefully reap the rewards for this very soon. R&D is

the future - without R&D there is no future.

The recession caused us a lot of problems, like everyone else, but we are still here.

Everyone has been impressed by the products we’ve had on show today (including Bar X 7even Extra, Bar X Station, threeplayer Super Reels, Galileo Ticket Eater Twin from Elmac, Spongebob Squarepants Hit The Beat and Mini Motor Arcade).

He concluded:“I have confidence in our team. Other companies need 100 people to do what 25 do at Electrocoin.We’ve waited for ages for the economic storm to blow over, and now we’re on the attack again.”

JUNE 13 - JUNE 19, 2014

CROWN DIRECT

Harding looks to summer season with optimism T

Essential Guide to Category C Machines Next Week Coinslot JUNE 13 - JUNE 19, 2014

he Northern Showcase was good for Crown Direct, according to managing director Dean Harding, and the firm is now waiting to see what Whitsun week brought and looking forward to the main summer season.

Harding stated: “There’s some great gaming (B3) products out there from the likes of Astra, Blueprint and Bell-Fruit. It’s still early days, of course for the new Cat C products but I have to take my hat off to Project for having a real go at it. They’re already producing a number of different styles of games, all of which are featurepacked. I am confident, however, that the major manufacturers will tweak their Cat C offering and put it right. Park Avenue Open Day presents a good chance to

catch up with people, show support and willing. It’s always a good networking event and we’ve taken a few orders.”

In wider industry terms, Harding added: “There’s the on-going issue with B2 machines of course and research findings

are coming out at the end of the year regarding the new government move of making players who want to stake £50 or more on a FOBT do their transaction at the counter. If this is deemed acceptable on the high street in LBOs then AGCs must have parity. Other than that, there are no big legislative changes coming up.”

He concluded: “While I’m happy with our position in the market, I’d like the market to be bigger and more active. In terms of upcoming shows, it’ll be interesting to see what happens at the Autumn Coin-op Show in October as some UK companies have already committed to go to the EAS and IAPPA. In terms of supporting industry events, we will do so as long as we see a return on our investment.”

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UDC

GENESIS GAMES

Redemption specialist super-sizes its vending offer UDC, which made distributing redemption machines de rigeur in the UK, is now looking to make monster waves in the vending sector.

Bierrum sees strong future for land-based gaming

Amanda’s is an all-singing, all-dancing vending machine that, apparently, Shasweet taken the US by storm with a 500-strong

teve Bierrum, whose firm Genesis Games is Amatic’s exclusive UK disStributor, has definitely noticed things

cinema chain putting in an order. Seen for the first time in the UK at the Park Avenue Open Day, the imposing 16-tube machine combines vending with photography and features an online loyalty system.

From an operator’s perspective, Sweet Amanda’s comes with a complete online monitoring system which alerts,in real time, the operator about the machine’s functionality, its usage/stock levels and downtime.

The machine allows for both sweet vending, with the sweets being dispensed into cups,and capsule vending,with large spherical capsules (think of a size four football) capable of vending, as the US co-creator Robert Bruck told Coinslot: “anything which fits into the capsule.”

Every transaction sees the customer

having their picture taken and a ticket dispensed with a unique code printed on.This code, when typed into the Sweet Amanda’s website, allows the user to view their picture and subsequently share it using social media. Furthermore, once the user has registered online, they are automatically enrolled in the loyalty scheme which works along the same lines as any other retail loyalty scheme.

While Sweet Amanda’s took centre stage, UDC also unveiled the three player ticket redemption reels game Freddy’s Vacation, Adders & Ladders - a belt-driven coin rolldown piece (both manufactured in Cardiff) and a kiddy ride which also dispenses tickets.

The firm’s Matt Bland told Coinslot:“We took the decision to go down the familyfriendly route some time ago. Redemption has come along at a good time.The legal,

technological and social landscape has changed so much since then. There are fewer middlemen in the gambling sector now with machines being operated as terminals. There’s not as much room for distributors and the way we see it there’s a definite split between adult gaming and family entertainment.The two have gone their separate ways.The way we see it is that you can’t take your kids into a casino, so where else can you take them? Somewhere where you can win tickets and get a prize.”

SOUNDNET

JNC SALES

Hoyte buoyed by jukebox uptake

Imports still proving big hits

Hoyte of jukebox content provider Soundnet was upbeat about the prospects for one of the UK’s Tmostoby enduring coin-op sectors. He told Coinslot:“What the most recent deal with Sound Leisure and Essex Leisure proves to us is that everyone has renewed confidence in buying.

“People have got over the recession and are looking at their business - small and large companies alike.We’re taking orders every day.Things are definitely looking up, certainly jukebox-wise.They’re a good investment and nowadays operators are working the machines better.

They know that they have to keep the tracks bang up to date.Operators who monitor their jukeboxes efficiently online tend to do 15 per cent better in terms of cashbox on average.

“We’re here to show customers that we’re on the up. Charging a monthly fee for tracks works for us and we’re of the view that it’s not just about putting new machines into the marketplace, it’s also how best to maximise the potential of the machines that are already out there.”

vonmouth-based import/export supply giant JNC Sales showcased new kiddie ride Wonderland Express at Park Avenue, along with a A scaled-down version of the whacker game Galaxy Garrison. Both products are manufactured in Taiwan, one by Tecway, the other by Feiloli.

The company’s Gary Newman told Coinslot: “We’ve done three or four containers already and we’re adding simulated smoke - which adheres to all the health and safety requirements - to the next consignment.”

He added: “The little Galaxy Garrison is ideal for any location as it’s so small. It has a tiny footprint and works well on the end of rectangular pushers.”

The company’s Brian Marks told Coinslot: “Wonderland Express’s video screen attracts kids like nobody’s business and because the product is so big and brash it comes across as a hybrid of a video game and a simulator when in reality it’s simply a striking kiddie ride.”

He concluded: “We had a good show in January and business in the UK has been strong. I think this is down to the fact that we supply everything across the board. Furthermore, if we spot a gap in the market we’ll import it from the US or the Far East. We’re still very active in rebuilds and refurbs. At the end of the day, we do a lot of recycling!

We perform a very important function in both our industry and the economy in general, while employing a lot of people in the process.”

have been picking up in the last 12 months.“Since we’ve been working with Amatic, the products have evolved into strong components of both the Cat B3 and Cat C sectors, the latter of which has proved exceedingly positive since the £100 uplift,” he told Coinslot.

“We have a lot of input regarding the legislative side of product development as of course there are a number of fundamentally different requirements for Austria, where Amatic originate, and the UK. Furthermore, there is the issue of language and interpretation.

“I’ve personally supported Park Avenue for 25 years and obviously I’ve seen a number of changes in that time.

In the 1990s, when I was vice president of Konami, for example, the show was still dominated by video games.You’d see a much larger European contingent attend. I had that many people come and see Konami we took over the whole of the local curry house when we went out for a meal together!

“What we’ve found with our products is that through data analysis we’ve hit upon the most efficient gaming algorithms in terms of the levels and frequency of payouts.These appeal to the general public, especially those who like playing B3 machines.We’ve proved that for a decade now.

“In terms of looking ahead,terrestrial providers of Cat C, B3 and so on must be aware of online gambling developments. In fact, some companies will supply terrestrial content through online downloads.The advent of online casinos will of course affect the terrestrial landscape too, but so long as there are good machines and good locations, the online offer won’t eat into that.The weakest products and companies, however, as in all industry sectors, will simply go to the wall.”

Coinslot JUNE 13 - JUNE 19, 2014

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Essential Guide to...

Kiddie Rides & Child Play

Early Crawler

Old and new

Kiddie ride collectors

Kiddie Rides are art

Sheffield-born Canadian designer, Eric McMillan is often credited with inventing the modern ball pit, originally known as a Ball Crawl. The attraction was photographed for the first time in the Captain Kids World play area at Sea World San Diego in 1976.

Licensed kiddie rides continue to be popular all around the world and many still feature characters from classic children’s shows of yesteryear. Perennial favourites Tom and Jerry join Mickey Mouse and Wile E Coyote alongside newcomers such as Peppa Pig and Pixar’s Cars.

American company Kiddie Rides USA has garnered TV coverage by refurbishing old and broken kiddie rides before selling them on to businesses and personal collectors. The machines are often refitted with customised decorations and are converted to run without the need for coin insertion.

Political street artist Banksy designed a satirical kiddie ride that he placed on the famous Brighton seafront. The fully working ride featured a furious dolphin tangled in a net, riding over a split barrel of oil. It followed the infamous Deepwater Horizon disaster off the coast of the United States that saw the equivalent of 4.9m barrels of oil spill into the sea.

FIRST WORD

Kiddie rides from first principles aolo Sidoli of SB Machines believes that creating a successful kiddie ride involves finding the perfect balance between three key features.“First, size - neither too large or too small,”he said.

“A more sizeable ride will be more attractive to the customer.” Operators frequently work with limited space and need to fit in as many machines as they can to maximise their revenues.

“Secondly, a certain level of interactivity or movement is important,” he said.

“Something where the kid can do something to the ride, such as press a button that will create a movement, rather than just sitting in it and rocking back and forth.”

The final element, quite simply, is that the machine must be have a pleasant appearance. “Third, quite simply, is aesthetic appeal,” he said. “It’s got to look nice.”There are, however, machines that have broken all of these rules and gone on to be a success, particularly those that rely on a strong license and,“these are not hard and fast rules,” warns Sidoli, but in general it’s his belief that these core factors contribute to a successful ride.

Making sure to leverage licensed rides that don’t lean heavily on polished design is important for any arcade, but it would take a brave and foolish operator who rested his hopes entirely on branded machines.

“It’s important to have a product mix in your arcade,” said Sidoli,“ and it’s just as important to have generic rides as well as licensed rides. It’s about having a mix.”

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Coinslot JUNE 13 - JUNE 19, 2014

audience of late,as SB Machines sees growing interest in modern kiddie rides from new sections of the leisure industry.“Seaside amusement arcades have traditionally been our core,” said Sidoli.“However, because kiddie rides are not governed by restrictive legislation they can be placed anywhere, so we’ve seen interest from an expanding customer base.”

This freedom has enable SB to support locations with unexplored potential.“A larger proportion of our sales are going to shopping malls, farm parks, and zoos,” said Sidoli.“Basically, anywhere you could call a leisure destination where there’s a footfall of children.”

This development comes partially as a result of advances in technology. “The potential has always been there, but these operators have never realised the potential of a good quality kiddie ride,” said Sidoli. “What’s happened is that kiddie rides have moved leaps and bounds in recent years,as technology has made rides bigger, better and more appealing. By the same token, you’re able to command a higher price of play. As older rides are being removed from operations, people are realising how well the newer good quality rides are performing.”

For its part, SB Machines are able to provide sites which are unexperienced in the management of kiddie rids expert advice on what would be right for them.

Certain types of products may not per- licensed rides just do not perform,” said “Everything that we sell has been extenform in certain areas and the smart oper- Sidoli,“in the same way that some generic sively and rigorously site tested by ourselves,” said Sidoli, “so the customer ator will spread his bets. “Where rides do not perform.”

This advice has been reaching a wider doesn’t have to worry.” operators are chasing returns, sometimes

Following the basic principles of kiddie ride design, infused with a layer of modern technology has helped manufacturers and supplies apply their expertise to an entirely new generation of customers.

A lot has changed in 20 years, but not at SB machines

The same team is still offering the same expertise and the same high quality product +44(0)1656 783894 www.sbmachines.co.uk

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Essential Guide to ... Kiddie Rides & Child Play Sector Overview SWOT ANALYSIS

VIEWPOINT

Ride the gravy train

Hydraulic frolics While kiddie rides become ever more sophisticated, they’re still renowned in industry circles for being resolute, attractive to their target market and - in an era of having to work harder and smarter - pretty straightforward to operate.

In today’s challenging times, the power of the ‘steady earner’ cannot be underestimated. The many and varied styles of kiddie ride on offer nowadays can therefore, in the right location, fill that all-important cashbox. t’s a straightforward formula.The child spots a brightly-coloured vehicle that’s about the right size for him to ‘drive’. On closer inspection, he realises that the vehicle reminds him of his favourite cartoon show.He then persuades one of his parents to put the coin in the slot.The child enjoys the ride for 30 seconds and the coin stays in the cashbox.Welcome to the wonderful world of kiddie rides.

While the concept is as simple as they come, kiddie rides help children’s co-ordination, boost their education, imagination and enhance their creativity. Behavioural benefits are made possible by stimulating children’s minds with kiddie rides. Modern kiddie rides are highly interactive - many now have video screens and several buttons and levers - and help children feed their imagination.They are a low maintenance solution for a broad cross-section of entertainment and leisure facilities.

Providing kiddie rides conform to ADIPS and BACTA stringent safety specifications,they can be sited pretty much anywhere,which immediately gives them a competitive advantage against equipment which is governed by the Gambling Act.There’s no worrying about hopper starvation, no headaches from keeping percentage payouts correct and, realistically, not as much threat from would-be thieves who tend to target the ‘adult’ games.

Supermarkets, shopping centres, shop fronts, cinema complexes, children’s play areas and so on are all established locations for one of coin-op’s classic products.As children have become more demanding in their entertainment requirements, the sector has evolved to offer the latest in interactivity and the most popular and easily-recognised branded rides.The interactive rides in the UK nowadays are capable of generating serious income.

Today’s kiddie rides encourage parents with young children into the premises - whether it is a predominantly retail or entertainment-driven environment and therefore increase footfall - and further spending.A ride can help to increase sales of associated merchandise, such as plush toys, magazines, books and DVDs). Installing a Photo-Me Kiddie Ride provides substantial additional revenue at no additional cost.

While on the face of it kiddie rides are garish and old-fashioned, if positioned in the right areas they are guaranteed cashbox fillers.They may owe a lot to fairground carousels of bygone days, but the modern kiddie ride is sophisticated as you like - both in terms of technology and their ability to entice families into a location.

Factor in the ingenious small footprints that the latest, most hightech products all seem to have as standard issue these days, and there is next to nothing in the way of drawbacks from an operational perspective. After all, it’s no secret that fun and play are vital for a child’s development.

I

Coinslot JUNE 13 - JUNE 19, 2014

alex lee foreword hile it’s difficult to wax lyrical about a pretend train, bus or racing car that wobbles about for 30 seconds before W juddering to a halt, it’s very easy to understand the enduring

SWOT ANALYSIS KIDDIE RIDES STRENGTHS • Hassle-free operation - no payout required • Colourful equipment that grabs children’s and parents’ attention and draws them into any premises • Safe and fun activity for children and an ‘imagination stimulant’ WEAKNESSES • Not the quickest ever ROI from an arcade or FEC operator’s perspective • Character rides, which can be expensive to produce and acquire a licence for, run the risk of falling out of fashion OPPORTUNITIES • Many new kiddie rides now have ticket-out as an additional incentive for repeat turns • Literally thousands of diverse retail, leisure and entertainment sites available • Manufacture, creativity and innovation not constrained by historical precedent or stake/prize requirements THREATS • Ipads and smartphones are becoming more popular among younger children, thus putting pressure on manufacturers and operators to offer more sophisticated machines • Cheaper manufacturing in China could put a strain on European manufacturers • Arcade and FEC closures

appeal of kiddie rides. Save some extremely draconian moves on the part of the government, there’ll always be plenty of toddlers knocking about the UK who are desperate to board a brightly-coloured vehicle that’s just the right size for them.

As all parents reading this edition of Coinslot B2B will readily testify, that Postman Pat/Bob The Builder/In The Night Garden ride parked in the entrance to your local supermarket has serious appeal to kids not quite old enough to start demanding credit on their smartphones. Like that modern clothes horse the exercise bike, it might be rooted to the spot, but to a bored child who’s up for becoming an integral part of a cartoon adventure for a wee while it has more pulling power than a page three model wearing spray-on clothing.

There is something inherently compelling about the way that manufacturers have the ability to take a mundane theme such as a car or bus and be sufficiently inspired to produce an electro-mechanical device that draws kids like chavs to bling.

Thankfully, the Jolly Rogers, SB Machines, Leisure Engineerings, JNC Sales and World of Rides of this world have consistently done this for years, giving the coin-op sector a steady succession of brilliant rides that have pretty much always earned good revenue albeit not at breakneck speeds.

In a world where things change by the second, kiddie rides have at least retained a modicum of simplicity. While the rest of the leisure sector has gone all wireless and multimedia, your average kiddie ride is still very much a plug and play experience that demands little input from the operator. The most we could and should expect, therefore, is a bit of interactivity to spice things up a little. Add an ‘interactive’ screen, position a couple of levers and buttons and you’ve got yourself a child magnet.

So, while operators continue to seek out ‘superstar’ earners in a bid to fill up their cashboxes quickly, there is the inevitable danger that the bread and butter equipment gets left behind.

The models that have been standing outside the frontages of arcades and FECs have probably taken good money over the years, and will likely do so for some time to come. Like every other area of coin-op, however, even the slow burners too need freshening from time to time. Along with the cranes, they’re the first line of contact with your customers and as the old cliché goes you don’t get a second chance to make a first impression.

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Essential Guide to ... Kiddie Rides & Child Play Market Analysis FAMILY ENTERTAINMENT

EDUTAINMENT

World of Rides provides holiday solution

First time drivers learning through fun

David Robinson, general manager at World of Rides, says kiddie ride successes are found by catering for young kids in an environment that complements surrounding family entertainment. oinslot: How important is it for operators to provide rides and attractions that appeal to kids of all ages over the summer months?

David Robinson: It is hugely important for all operators of family leisure facilities to provide rides and attractions for the whole family and in particular for the 3 to 10-year-old age group.

One ofWorld of Rides’most popular family rides for this age group is the range of battery F1 Racing Cars, MotoGP Trikes as well as Bumper Cars and Bumper Boats.These can all be ridden by either two children or a parent and child.

In the ever-competitive drive of leisure operators to attract the presence of children and pull in the very lucrative spending power of young families,World of Rides has recognised that you have to aim at their young children.

Additionally,both operators and young families alike only get one chance to maximise their enjoyment during their leisure time and as the weather can greatly reduce the chances of doing this,World of Rides have developed their range of battery cars to as easily operated either indoors or outdoors.

C

CS: What makes a good Kiddie Ride stand out from the crowd?

DR:For the past forty five yearsWorld of Rides have continually increased their research and development budget, in order to bring to the market place new and exciting rides and games which would allow operators to offer their customers the very best.

To maintain their popularity and profitability, kiddie rides must be fully interactive with the rider and be fitted with all the latest sound effects and lighting systems, as well as being bang-up-to-date with what is happening in the World of leisure at that moment. Only adults enjoy nostalgia!

trol all the movement, light and sound of all our rides, whereas in the past our rides were restricted to the capability of the age-old analogue technology. Even our static kiddie rides are all now fully interactive.

CS: In what kinds of venues are kiddie rides most successful?

DR: Entire leisure industries, such as holiday parks, theme parks, play centres, farm parks and family entertainment centres have grown in popularity entirely on the back of families CS: Are advances in technology and modern looking for somewhere to take their children, where they will be contained within a safe design ideas benefiting kiddie rides and environment and kept continually entertained other children’s attractions?

DR: Modern technology is one of the single at a reasonable cost.

Similarly,even shopping centres have now most important factors thatWorld of Rides use whenever they are developing a new ride.Chil- become a major leisure destination and as a dren demand to be in total control of every ride result kiddie rides and battery cars can be used that they use these days,as they have often mas- in any location where young families visit or tered how to use computers and mobile congregate regularly.Even the most switchedon kids technically,still need the adults to keep phones before they can read or write.

Using digital technology, we can now con- providing them with a constant supply of coins.

PLAY AREAS

“Playability” the byword for Kiddy Rides Kiddie rides can foster imagination says Gareth Jones from Kiddy Rides’ parent company, Northern Leisure. ombining kiddie rides with child’s play areas creates C reciprocal benefits, according to Northern Leisure production manager,Gareth Jones.“They go hand in hand,” he said.“Both are aimed at the same age group.

Child’s play areas offer a fun and safe environment, whilst adding to the excitement and variety of apparatus and attractions for the child.A children’s play centre with the added aid of a kiddie ride can help to exercise children’s imaginations within their world of play.”

It’s important to design rides that attract, excite and entertain young children.Above Coinslot JUNE 13 - JUNE 19, 2014

all,however,Jones says that“playability” is key.“A game or activity has to be fun and exciting for younger children,” he said, “and the aesthetics must be colourful and engaging.”

Those aesthetics can often be augmented by the addition of a well known licensed character.

Kids are more likely to jump onto a ride that features stars from their favourite films and TV programmes.

While many suppliers still stock a strong range of un-licensed rides, Jones maintains that cost-savings and development are the only motivating factor for investing in these products.

“A generic ride cannot offer anything over a licensed ride, except the fact that

there are no royalties to be paid by the manufacturer,” he said.“This then allows that money to be invested in further technology and attractions, within the final product, for a price that’s equal to a standard licensed piece.”

The world of kiddie rides continues to evolve, as the sector embraces modern technology and incorporates it into this traditional for of entertainment.“There is all kind of technology at work in kiddie rides these days that would never have crossed a manufacturer’s mind some years ago,” said Jones.“Electronics and mechanics have evolved so much within the industry. The evolution in mechanics allow some rides to have motion which is much more complex, with multiple axis for movement. Electronics lend their hand to entertainment on the ride, but also power advances which contribute to the operating of the machine, such as intelligent control systems and complex electronic payment methods.”

Traditional values of entertainment and quality are all that Leisure Entertainment needs to provide kids with experiences that are both fun and educational. want to enjoy learning to grow up,” said Leisure Engineering’s “BillChildren Hammett. More than just providing entertainment, kiddie rides can form part of a child’s development. Among its other products, Leisure Entertainment are the sole UK suppliers of Italian manufacturer Sela’s battery powered vehicles. These allow kids to fully control the movement of the ride in a safe and exciting environment. Playing at being grown-ups by driving their own vehicles helps children develop skills they will use in later life. “Self drive battery cars, which develop awareness and decision skills in a safe environment, ensure that learning is fun,” said Hammett.

With a range of generic rides on offer, Hammett is bullish about the strength of unlicensed products. “Traditional rides have always been popular with young children,” he said. “From an operator point of view they need minimum maintenance and staffing and are good money takers.”

That said, even rides with a traditional style can benefit from an influx of modern technology. “Modern technology develops the kiddie ride and makes for an interactive experience and more enjoyment,” he said.

Operators can also build generic rides in as part of an overall aesthetic.

If there’s a jungle theme to a particular area, a safari car ride will fit the bill perfectly. Ultimately, whatever the ride, having an attractive and entertaining machine in place will boost revenue and increase time spent at a venue. “All family leisure outlets will benefit from operating kiddie rides,” said Hammett. “The returns are a function of the footfall.”

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JNC SALES

y

ID GOOD DISCOUNTS ES K FOR BULK PURCHASES KIDDIE TRAIN D £4,995 IDD EWKIDD N S DE KID IDES D KIDDIE SUB E I DD I £4,995 K S DI KIDDIE DI NREIWDE JETSKI DIE DE D £4,495 S NEEW D I R DUCK S HOOPS KIDDIE DE GALAXY BASKETBALL GARRISON £2,495 ID £1,995 RID S W E N DE NEW I K R S E I ALL PAT DTESTED DE IDEMACHINESD AND ADIPS TESTED AS STANDARD TEL: 0117 9382552

Market Perspectives OPERATIONS

Entertainment from to zip lines to Batmobiles at New Palace Providing a well rounded child’s entertainment centre is no mean feat, but the New Palace in Merseyside’s New Brighton achieved this lofty goal by prioritising variety over extravagance. avid Wilkie, the owner and operator of New Palace in New Brighton, Merseyside has some sage advice for anyone looking to master the child’s play business. “You need a good catchment area,” he said.“You need plenty of schools in the area and if you’re starting up, obviously advertising is of the utmost importance.”

Over the years, Wilkie has built up a loyal customer base to ensure that the venue his family has run for generations can resist big money interlopers.“I only charge three pound fifty an hour and down the road they’ve got one where they charge six pounds an hour,” said Wilkie.“They’ve spent millions on developing and all the customers have come back to me. Not because of the price, but because of the variety.”

New Palace has long prioritised variety over large expensive items.“You can get frames with ball parks in them and it’ll cost you 50-100 grand for a fairly straightforward one, but that’s not variety,” said Wilkie.“I’ve got climbing walls, trampolines, a 28 foot slide and lots of play areas with animals around them.

There’s forts and there’s bridges, you just can’t have an empty space, put one of those play areas in it and hope to do well.”

To that end,Wilkie is constantly on the hunt for new additions, trying to think up his next big attraction. “I’m always looking for new ideas,”he said.“I’m doing a whole refurbishment at the moment and for next year I’m hoping to put in a zip line.An indoor zip line, which will be harnessed and allow kids to slide from the top of the slide down to the party area. So that’ll be a slightly different turn, as I don’t think we’ve got one’s indoors anywhere.”

New Palace has also remained successful by appealing to kids from toddlers right up into their early teenage years. Indoor areas are complimented by modern video titles and the increasingly popular 2p pushers.“We’ve got a soft play

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area for the smaller ones, with all the

TICKET OPTION AVAILABLE

obvious soft play stuff, including a small inflatable,” said Wilkie.“We’ve got houses and cars and all sorts that appeals to them. So if you’ve got a range of kids at different ages, as families usually do, at least there’s something for everyone.”

Kiddie rides also form an important part of this offering and, for Wilkie, there’s no substitute for licensed machines. “You get stuff that people know, like Postman Pat and Bob the Builder, and they go for it. We’ve got things like the Batmobile, which will always be topical,” he said.

These kind of mechanical rides and game are proving increasingly important, to replace the void left by a reduction in video takings.“Anything with a screen these days is bad,” said Wilkie.“It’s pushers now.We’ve got twelve pushers in the arcade, where I used to have about four and five.”

For his part, Wilkie remembers the heady days of arcade video games,but has adapted to provide children with an enduringly popular location where they enjoy a vast array of exciting experiences.

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Essential Guide to ... Kiddie Rides & Child Play Market Perspectives

Products

SAFETY

JOLLY ROGER

All aboard is Jolly Roger’s philosophy

Old and new from Jolly Roger

It’s safety first for Jolly Roger as they look to develop a range of rides that focus on not only maximising their own takings, but those of the spaces that surround them.

Jolly Roger’s years of kiddie ride experience have gone into forming the company’s new range of candy-centric dispensers and 4D experience.

iddie Ride veterans Jolly Roger are naturally focussed on building machines that appeal to a broadest possible range of young people.“We recognises that in order to maximise revenue it is prudent to offer a mix of rides that will appeal to the widest range of children,” said head of marketing François De Freitas.“This could mean the latest licensed cartoon character rides,educational interactive rides,photo rides or cutting edge rides with TFT video screens and interactive ride motion.”

While making profits is of obvious importance, Jolly Roger understands it also has a commitment to ensuring a high level of safety.“Jolly Roger recognises that in order to maximise revenue it is prudent to offer a mix of rides that will appeal to the widest range of children,” said De Freitas.“This could mean the latest licensed cartoon character rides,educational interactive rides,photo rides or cutting edge rides with TFT video screens and interactive ride motion.”

K

Placement is all important when it comes to ensuring that rides are successful,but combining Jolly Roger products with the correct environment can have a reciprocal effect. “Our rides encourage parents with young children into retail environments and therefore increase shopper footfall,” said De Freitas.“Kiddie rides form part of the leisure mix offered by retail and they increase dwell time, which leads to additional spend for the location.”

Licensed rides also have the added advantage of making kids more likely to request purchases featuring the same well-known characters. “A ride can help to increase sales of associated merchandise,” said De Freitas. “Licensed character rides can help to drive sales of toys, books, and videos sold in other stores.”

An enjoyable ride can also make happy caregiver’s more likely to purchase.“A ride helps to relax parents who are frequently stressed and a relaxed parent is more likely to spend,” noted De Freitas.

INTERACTIVE

Attraction key for kiddie ride success New interactive kiddie rides with startling attract features are pulling customers into arcades around the country, says JNC Sales finance director, John Jennings. oinslot: What makes a Kiddie Ride stand out from the crowd?

C John Jennings: Kids are attracted by two things - bright

CS: Are advances in technology and modern design ideas benefiting kiddie rides?

JJ:The most recent development in kiddie ride design is the addition of interactive games within the ride.With the introduction of tablet technology in the home, kids are growing up with more technology so the expectation is that the ride will have an element of interaction, even from the really young children.

and flashing attract lights, and other kids playing the game.The latest kiddie rides, such as the Kiddie Wonderland Express Train and the Kiddie Submarine, have a lot of flashing LED’s which make the machine stand out a mile.When positioned at the front of an arcade they not only provide an attraction to for ride, but also the whole amusement arcade.The popularity of the ride will attract CS: How important is it for operators to provide rides other children to watch and to want to play it, which cre- and attractions that appeal to kids of all ages over the ates the buzz that every machine operator is looking for. summer months?

JJ: It is vitally important that all ages of children are catered for during the summer months as the whole CS: How important are licensed rides and what can family needs to be entertained. If a young child is traditional un-licensed rides offer that their getting impatient because they have nothing to do, branded counterparts do not? this could cut short the length of the visit for the JJ: Licensed rides are attractive to children as they family. Kiddie rides and small whacker games proare recognisable from television programmes, howvide great entertainment for the very young kids ever the cost of these rides can be prohibitive. Unand I am sure more games that attract the licensed rides can generally offer other qualities, younger children will be developed as this such as interactive games, that standard market becomes larger. licensed rides don’t generally provide.

Coinslot JUNE 13 - JUNE 19, 2014

Roger Amusements, one of the world’s leading kiddie ride manufacturers, is introducing new addiJtionsolly to its impressive collection of vending machines, including the innovative Candy Van, the wall version Candy Shop and the exciting Jungle Jive 4D simulator.

The Candy Van and Candy Shop are sweet and toy dispensers built in bright durable self-coloured fibreglass with no power required.

With various sweet dispensers and toy dispensers, these new vending machines are very user-friendly, with each dispenser featuring an independent coin mechanism. The sweet and toy vend prices vary and can be on any coinage.

The new Jungle Jive simulator enables customers to choose from four unique onboard videos.

Once chosen, the motion follows the on-screen graphics creating a thrilling 4D experience. Thanks to its radical new design, the Jungle Jive will enhance most retail environments and provide great entertainment. The Jungle Jive is made from durable self-coloured fibreglass with an attractive gelcoat finish. It is aimed at the 4 to 11-year-old age range, with an air system which interacts with the on-board footage. The Jungle Jive is also fitted with stereo sound and a 27 inch on-board TFT monitor.

These new creations from Jolly Roger will be a colourful addition to any entertainment or retail environment, encouraging return visits and generate substantial revenue.

In addition to these new collections, Jolly Roger sells a selection of used rides which have been refurbished to the highest standards.

Jolly Roger is the one of the world’s leading manufacturers of licensed and premium coin operated kiddie rides. Since 1988, Jolly Roger has built its leadership position and reputation for quality by incorporating innovative design. Jolly Roger is now a subsidiary of Photo-Me International, the world’s leading photobooth manufacturer.

Jolly Roger’s innovative and award-winning rides are designed and manufactured in England to UK, European and American standards. The company can meet requirements for well-known licensed character rides with instant appeal, exciting interactive rides with video screen action, or sophisticated simulator rides.

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40 dal 1972

NEW SB MACHINES

Baby Cow

Twin success for SB Machines 70

SB Machines has quickly capitalised on the growth of twin rides to help leisure operators enhance their cashbox takings and entertain their youngest customers.

S

hands. We only present rides that have undergone rigorous site testing and have satisfied our reliability, safety and performance criteria.�

In recent years, SB Machines has ramped up its site testing and development, with the company seeing a growing demand for two seater rides and double or twin rides. “The twin coinslots on the double rides such as our Double Pony and Disney Double Cars are being manifested in superior cashbox returns,� said Sidoli.“In addition, the cost of production of these rides is very competitive, so much so that, in effect,the customer is having two rides for the price of one. Needless to say, since children’s rides are often the first machines families see as they enter an amusement complex or shopping mall, their visual impact and appeal can be highly influential. “Twin rides have been in existence for many years but have been overshadowed by the popularity of carousels and compact two seater rides, among others,� noted Sidoli. “However, the stunning design and presentation of our twin rides coupled with a superb balance of price and performance will ensure a successful rollout of these products for 2014.�

70

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B Machines of South Wales has been one of the dominant suppliers of coin operated children’s rides in the UK and Ireland for over 20 years. Its success is based around key fundamental philosophies that have remained unchanged over this period: skilful sourcing of the right products for the market place,quick availability and a service department that is capable of delivering the technical expertise when and where required, seven days a week. “The great thing about coin operated children’s rides is that they can be placed almost anywhere and because these rides fall out of the scope of the Gambling Act, they are not governed by rigid and expensive legislation,� said SB’s Paolo Sidoli. “Generally speaking, as long as they are CE stamped and are ADIPS tested, then the choice of where they can be sited is limitless.�

In recent years, SB Machines has ramped up its site testing and product development.“They generate a continual and consistent revenue stream and have a long mechanical and economic life,�said Sidoli.“In today’s competitive markets, it is critical to offer the customer the highest earning rides possible. We take that dilemma of choosing a ride out of the customers

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Essential Guide to ... Kiddie Rides & Child Play Products KIDDY RIDES

WORLD OF RIDES

All encompassing service from Kiddy Rides

A World of Ride to seaside oper The staycation remains popular, but only for as long as we all keep working hard at retaining our holidaymakers with the kinds of all-weather entertainment provided by World of Rides.

A high level of service across the entire spectrum of children’s rides makes Northern Leisure subsidiary Kiddy Rides one of the sector’s most respected names. iddy Rides, a specialist division of Northern Leisure Group, has been among the UK’s leading independent manufacturers and operators of children’s coin operated rides since 1986.

Offering a whole range of services for any make or model of ride, from any manufacturer, Kiddy Rides are a one stop solution for all kiddie ride requirements.

The company’s in-house technical department allows them to diagnose faults and carry out repairs to all types of control systems, regardless of manufacturer, at very competitive rates.Programming and repairs of coin mechanisms are also undertaken, as well as extensive professional refurbishment and restoration. Kiddy Rides manufactures its own machines in the UK using only the best quality components, which are assembled and tested in-house by their specialist team of engineers. Kiddy Rides has an extensive portfolio offering a range of rides and a renowned after sales service.

K

Part of this range includes the extremely popular Peppa Pig rides, featuring the show’s iconic Family Car, Peppa and Georges Space Rocket and, new for 2014, two Carousels. The carousels feature colourful graphics with a selection of characters and vehicles from the award winning children’s pre-school brand. Both rides, a two seater carousel and a larger three seater model, are manufactured in gel coat to ensure long life and a high quality finish, giving it a clear advantage over alternative painted products.The two-seater Peppa Pig Carousel has a small footprint with a diameter of only 1.22 metres, whilst the larger three seater carousel, at 1.55 metres, will be ideal for more spacious environments where the visual impact of the ride can be more effectively leveraged.The carousels have been designed to tie in with the brand’s ‘Muddy Puddles’ theme and celebrate Peppa Pig’s 10th anniversary through 2014.

K seasideresorts have long been holiday favourites for families with U young children, but with decline in

Kiddy Rides has also extended its licensed ride portfolio with the addition of Poppy Cat.The Poppy Cat ride incorporates the characters Poppy and Zhu Zhu, who are seated towards the front of Poppy’s colourful airplane.The ride also has a fully interactive feature allowing the rider to control the physical speed of the ride via the plane’s joystick.

All Northern Leisure’s rides are manufactured in the UK using high quality gel coat and reliable, reputable components creating an experience for children which is safe, as well as fun.

gambling incomes and more and more inland farm parks and play centres now encroaching into the ‘Family Fun’ holiday industry, competition is becoming much fiercer.

For many of our UK seaside resorts, the opportunity to expand further into the family entertainment sector will see many of them grow and prosper, but regretfully, more than a few will decline and fail, due to a lack of provision of enough secondary income streams and the uncertain UK weather.

In the event of a

JNC SALES

Rides and whackers for JNC kids JNC stocks a growing number of attractions for you the younger members of the family, which help to drive revenue and keep every guest entertained for longer. s kiddie rides become a larger part of the JNC product line, the latest addition is the Kiddie Wonderland A Express Train.This interactive kiddie ride appeals to not just the younger kids, but also the slightly older kids who are able to successfully steer the train to achieve more points.The Kiddie Submarine is still as popular as ever and has continued to be a machine which takes a large amount of money, acting as a draw card for any amusement arcade or soft play area.This has been a very popular machine, not just in the UK, but all over Europe.

JNC also offers a wide range of used kiddie rides which are fully workshopped and are ADIPS tested prior to being delivered.

The singularly most successful machine over the last year has been the Galaxy Garrison whacker, which is available on ticket and non-ticket.This is smaller than the standard whacker and appeals to much younger children, from two years upwards, which Coinslot JUNE 13 - JUNE 19, 2014

most amusement machines don’t cater for.This not only provides enjoyment for the younger child, but also keeps the whole family happy for a longer period of time.

The durability and reliability of this machine is very good,as it is manufactured

by Feiloli, who have a history of producing quality equipment for over 20 years.At each of our Family Entertainment sites we have at least two of these machines as they produce the extra income that very few other machines can achieve.

The range of machines appealing to younger children has increased to include KiddieAir Hockey and Kiddie Basketball.The Duck Hoops game has proved popular using smaller balls and a lower cabinet. This machine is ticket payout and complements a redemption area.

s u d d e n downpour of rain, then modern day ‘Staycationers’ will no longer stand for everything outdoors closing down around them. They expect to continue to be entertained indoors, where it’s warm and dry or else they will simply get back into their cars and drive off to somewhere else that can cater for rides and games indoors.

Every holidaymaker goes on holiday with more than just the cost of accommodation in their pockets and with the addition of some pay-to play battery rides and competitive games, income

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Rides available Baby Farm operators makes

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Three to twelve year old children are still the biggest single influence in choosing a family holiday destination, as any parent will testify, so providing an exciting selection of secondary income pay-to-play family amusements in addition to the core business is a sure-fire receipt for success.

Seaside resort owners and operators with the space to include both outdoor and indoor family entertainment will obviously benefit from the retained spend of families within their facilities whatever the weather - in a similar way to selling ice cream in cinemas - but operators can also gain a much larger share of this market by aiming at what their younger visitors like doing best of all: simply having fun.

By way of an example, battery operated rides are still the single most popular pay-to-play children’s rides, take up very little space, need no electrical sockets, are free of any pollutants, are hugely profitable and can also easily be moved and operated either indoors or outdoors, whatever the weather.

Effective sourcing of safe, C.E. and H.S.E. approved secondary income generating pay-to-play equipment is the key to staying ahead in this fastchanging industry, as leisure trends come and go with alarming speed, and with over four decades of experience in the manufacturing and operating of such equipment, there is always an abundance of free advice and assistance available from World of Rides, including some very competitive finance deals.

However, for any owners and operators who are not so confident about the high initial investment costs, or about maintaining modern electronics, World of Rides also offers the complete operation, maintenance, and updating of all the operator’s pay-to-play equipment, using its hugely popular profit sharing ‘‘All The FUN Of The Share’’ scheme.

Leisure Engineering are bringing Sela’s new range of battery cars to the UK, with a specific focus on providing entertainment for young children.

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eisure Engineering and Sela Battery Cars are pleased to present their new and exciting Baby Farm range of battery coin operated rides. Baby Farm cars are especially attractive and would be ideally suited to all leisure outlets that cater for families.

The two companies have fully researched the market sector and have produced the Baby Farm range to provide battery car rides for 3 to 6-yearolds.

These younger drivers are often excluded from the larger kiddie rides due to size constraints, so as this age group is generally not able to enjoy the bigger car rides Leisure Engineering and Sela wanted to create a product specifically for them.

Sela Cars has been creating Italian quality rides since 1972 and, through an exclusive partnership, has established Leisure Engineering as it’s sole distributor in the UK. Leisure Engineering are now bringing Sela’s range of Baby Farm cars to this country.

The new machines are slow moving with variable speed control, making them safe for young kids to use, but also giving them real control over the movement of the vehicle. These design choices also allow for a smaller track area, saving operator space without compromising on their customer’s enjoyment. Steering is effected by turning the movable head of the farm animals depicted by each ride, making them simple and easy to use for the younger ride. The coin mechanism can be set for any denomination of coin or token, giving operators flexibility regarding costs to their visitors.

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JCM HOSTS TECHNICAL TRAINING aintaining its position in the Latin American gaming industry, JCM M Global will host a new in-depth training for Latin American operators on the final day of the Peru Gaming Show.

The training takes place on June 12 at the Jockey Exhibition Centre in Lima, Peru. JCM hosted a similar training in May prior to SAGSE Panama.

Our [Welsh] countrysid lever to entice more tra tember we will the countrysid the GREAT ca backed by We Katherine Jen the inbound

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DISTRIBITION HARRY LEVY BAGS LAI GAMES DISTRIBUTION DEAL S prize vending and ticket redemption manufacturer LAI Games has U appointed Harry Levy as its exclusive UK distributor.

Commercial director for Harry Levy, Matthew Deith, confirmed: “LAI Games will fit well into our current portfolio. I’m looking forward to offering their current range of games to our customers and seeing all their new developments at IAAPA in November.”

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BUSINESS OPPS SCARBOROUGH PIER ON THE MARKET prestigious seafront landmark is up for sale in Scarborough. Potential A buyers are being offered the unique opportunity to purchase a historic part of the UK’s seaside tradition. The lot includes its own pier and is located in a prominent position on the shore of the

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uzo-Happ Group underlined its commitment to the Asia-Pacific gaming market last year, when the spares-toperipherals group completed the acquisition of Transcity, the Australia-based electronics company that specialises in the design, manufacturing and repair of hardware and software.

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rospective amusement operators can get their hands on a prime piece of real Pestate, as the owners of Lowestoft’s South Pier put it up for sale. The family entertainment centre already boasts a concession income of £33,000 per annum. The venue is situated in a prominent location on the seafront, easily accessible to seaside holidaymakers.

The site is a going concern and any purchaser will be taking on a business that currently functions with a healthy net profit margin. Lowestoft’s South Pier has also been rated D, according to the Energy Performance Certificate.

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he Whittaker Brothers Group have a range of machines on offer for a limited time, with a strong showing from the increasingly popular pusher genre. The company’s recent offers include three pushers, reflective of the sector’s rapid rise to prominence in FECs across the country.

In Whittaker’s pusher category, up to eight players can play simultaneously on Red Hot Jazz, while the higher-end All of the Fun of the Fair and Big Top Circus games support up to six concurrent players.

The company is happy to consider part exchange deals and include delivery as standard in its pricing.

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FILMCHARTS

Single site

AGCs

UK Box Office Chart

This Last Week Week Name / Manufacturer

This Last Week Week Name / Manufacturer

This Last Week Week Name

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 7 6 8 10 9

DOND Winfall BFG DOND Lucky Streak BFG DOND Powerplay BFG DOND The Big One BFG Worminator QPS Bank Job - Rob the lot QPS DOND Pure Gold BFG DOND Crazy Chair Gold BFG Mega Rich BFG DOND Time to Play BFG

Taken from a representative number of sites around the UK Supplied by national operator

1 2 3 4 5 6 7 8 9 10

Magic Lotto Ultra 100 Novomatic Slotto 500 Astra King of Slots Blue Print Triple 8 Barcrest Mega Bars Big Hit Project Lady Luck Reflex Triple 7 Barcrest Magic Slots Astra Rainbow Riches Community Cash Barcrest TS22 Project

MUSICCHARTS

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1 2 3 4 5 6 7 8 9 10

2 6 3 8 -

Encore T7 (GP3) SG Gaming Encore T7 (GP2) SG Gaming Magic Games 100 Ultra Novomatic Magic Games 3 (s/d) Novomatic World of Poker Project Coin Triple 7 (GP3) SG Gaming Magic Games 3 Novomatic X3000 Multigame Amatic Bullion Bars Streak Astra Clockwork Orange Freespins Empire

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1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

Members clubs This Last Week Week Name / Manufacturer

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Coinslot JUNE 13 - JUNE 19, 2014

1 2 3 4 5

1 2 3 4 5

Highest Earning Tracks on Sound Leisure jukeboxes This Last

1 2 3 4 5 6 7 8 9 10

1 2 4 3 5 7 8

Waves Mr. Probz Hideaway Kiesza All Of Me John Legend Summer Calvin Harris Happy Pharrell Williams Stay With Me Sam Smith Nobody To Love Sigma I Will Never Let You Down Rita Ora I Wanna Feel Secondcity Money On My Mind Sam Smith

Based on data supplied by Soundnet

Albums

Based on data from four sites Amusement Equipment Co Ltd

This Last Week Week Name / Manufacturer

Magic Games U/R Novomatic Free Play 70 Project Magic Games S/D Novomatic Pure Gold Project Super Big 7 S/D Electrocoin Party Time Aerna (4 Player) Astra Party Slots Astra Sevens Up Electrocoin Party Time Classic (3 Player) Astra Rainbow Riches Party Barcrest

www.soundnet.net

Bullion Bars (3 Player) Astra Party Time Classic (3 Player) Astra Rainbow Riches (3 Player) Empire Golden Games (3 Player) Mazooma Adders And Ladders (4 Player) Vivid Dond (3 Player) Bellfruit Party Games (4 Player) Astra Party Time Arena (4 Player) Astra Party Time (3 Player) Astra Goldrush Stampede (4 Player) Mazooma

FEC - adult 1 2 3 4 5 6 7 8 9 10

UK Jukebox Chart http://www.sound net.net/

This Last Week Week Name / Manufacturer

CATEGORYB4 (£2/£4000 Max)

1 2 3 4 5 6 7 8 9 10

Maleficent X-Men: Days of Future Past Edge of Tomorrow A Million Ways to Die in the West Godzilla Bad Neighbours Postman Pat: The Movie Blended Rio 2 Jimmy's Hall

Based on data supplied by a representative number of UK sites Supplied by RLMS Sales

CATEGORYD (10p/£5 Max.) AGCs

X-MEN: DAYS OF FUTURE PAST

1 2 3 4 5 6 -

This Last WeekWeek Name

CLEAN BANDIT: NEW EYES

Alice Queen of Hearts Reflex Cops Judgement Pay BFG Flamin’ 400 Reflex Street Casino 2014 Storm Public Enemy Reflex

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 -

In The Lonely Hour Sam Smith Ghost Stories Coldplay New Eyes Clean Bandit Caustic Love Paolo Nuitini A Perfect Contradiction Paloma Faith More Modern Classics Paul Weller Led Zeppelin Led Zeppelin Hank Hank Marvin Xscape Michael Jackson ILed Zeppelin 3 Led Zeppelin

Downloads This Last WeekWeek Name

Based on data from representative sites.

Supplied by sector professional

ED SHEERAN: SING

1 2 3 4 5 6 7 8 9 10

2 1 4 5 6 3 18 8 7

Sing Ed Sheeran Stay With Me Sam Smith I Wanna Feel Secondcity Waves Mr Probz All Of Me John Legend I Will Never Let You Down Rita Ora Jubel Klingande Wiggle Jason Derulo ft Snoop Dogg Dangerous Love Fuse ODG ft Sean Paul Only Love Can Hurt Like This Paloma Faith

Classified To advertise: Contact Kathryn Norris on 01204 396 397

Business Opportunities

27

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B 2 B

28

B 2 B

DATA LEISURE SALES LTD. Unit 12 Data House, Trent Industrial Estate, Duchess Street, Shaw, Oldham, OL2 7UT

S

Data Leisure Sales

CLUB B4

REFLEX GAMING £100 HOT SHOT ................................................. £2,225 FIDDLE A FORTUNE ................................... £2,225 BEST OF BRITISH ....................................... £2,225 LETS GET JACKPOTTED ............................. £1,695 LL TRAIL OF RICHES .................................. £1,395 CASH ENCOUNTERS................................... £1,350 SNOW WHITE & 7 TENNERS ...................... £1,295 DOUBLE AGENT ......................................... £1,095 CHOPS & CHANGE ........................................ £995 BELLFRUIT GAMES DOND TURBO ............................................ £1,895 DOND LIVE................................................. £1,195 DOND GO ALL THE WAY ............................ £1,195 MONOPOLY MILLIONAIRES ROW ................ £1,195 COPS STREETWISE .................................... £1,095 FAMILY GUY DRUNKEN CLAM .................... £1,050 SEAL THE DEAL ............................................ £995 RAPID ROUND ............................................... £995 DOND ELIMINATOR ....................................... £995 BANK ON IT .................................................. £995 SHOOT THE LOOT ......................................... £995 DOND EAST & WEST WING ........................... £895 DOND RED HOT ............................................ £845 DOND RED MIST ........................................... £845 DESERT ISLAND............................................ £845

D L

DOND LIVE......................................................POA ALICE QUEEN OF HEARTS .......................... £1,895 LETS GET JACKPOTTED (JULY DELIVERY)......... £1,895

FIDDLE A FORTUNE £70 MACHINES DIAMOND GEEZER ........................................ £295 DOND LETS PLAY ......................................... £245 DOND MEGA ................................................. £245 DOND GAME ON ........................................... £245 DOND GOLD ................................................. £245 STAR WARS DEATH STAR ............................. £195 DUBLIN YOUR MONEY ................................... £195 ON THE FIDDLE............................................. £195 TAKE IT OR LEAVE ........................................ £150 CRAZY TRAILS ............................................. £150 PACMAN POWER UP ..................................... £145

AWP BEST OF BRITISH CAT C

POOL 7X4 TOURNAMENT ....................................... £795 6X3 TOURNAMENT ....................................... £795 7X4 PRINCE .................................................. £345 7X4 TOURNAMENT (USED) ............................ £345

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Authorised and Regulated by the Solicitors Regulation Authority. SRA No 44948.

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Recruitment

UK Sales Executive Salary £25,000 per annum + Commission + Car

Jolly Roger Amusement Rides Limited is the world’s leading manufacturer of licensed and premium coin operated kiddie rides and subsidiary of Photo-Me International plc; the world’s leading photobooth manufacturer.

Since 1988, Jolly Roger has built its leadership position and reputation for quality by incorporating innovative design and is world famous for supplying and manufacturing our award winning children’s rides.

We are currently looking for an individual that can grasp this unique, and exciting sales opportunity to really make a difference and lead Jolly Roger to its full potential. You must have a minimum of 3 years’ strong external sales experience in a similar industry, having the drive and ambition to succeed together with the ability to manage all aspects of Sales in the UK and a proven track record of delivering results, in what is a challenging arena.

Best of British To subscribe, email:shaworth@gbmedia.eu or asullivan@gbmedia.eu

01204 396 397 Coinslot JUNE 13 - JUNE 19, 2014

If you have got what it takes and you are interested in working for a company that is innovative, original and a brand leader, then please forward your CV and covering letter to Rita Hilla, HR Advisor, Photo-Me International plc, Church Road, Bookham Surrey KT23 3EU or via e-mail at rita.hilla@photo-me.com

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RUTLAND WAY, LINNEY LANE, SHAW, OLDHAM, LANCS OL2 8HE

TEL: 01706 847531

Jolly Roger Amusement Rides Limited is the worldâ&#x20AC;&#x2122;s leading manufacturer of licensed and premium coin operated kiddie rides and subsidiary of Photo-Me International plc; the worldâ&#x20AC;&#x2122;s leading photobooth manufacturer.

Since 1988, Jolly Roger has built its leadership position and reputation for quality by incorporating innovative design and is world famous for supplying and manufacturing our award winning childrenâ&#x20AC;&#x2122;s rides.

email: sales@whittakers.co.uk web: www.whittakers.co.uk

ARCADE MACHINES FOR SALE To Advertise

contact Kathryn Norris

on 01204 396 397

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We have a unique opportunity for an individual with a minimum of 3 yearsâ&#x20AC;&#x2122; experience in this ďŹ eld that wants to make a difference and lead the business to its full potential both in the UK and Overseas, where strong sales experience would be a distinct advantage, as would a second language. You will need to be committed to maximising Jolly Rogerâ&#x20AC;&#x2122;s distribution network, coupled with maintaining and developing new/ existing business and customer base. To have the vision to appreciate the potential to grow with a brand that is in a global expansion phase.

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IAN ON 07831 407 445 OR STEVE ON 07876 477 586 Coinslot JUNE 13 - JUNE 19, 2014

B 2 B

2372-p30-31-Comment_Coinslot NEW 10/06/2014 14:14 Page 1

30

Coinslot June 13 - June 19, 2014

Comment Rain doesn’t stop play

Industry upbeat despite gloomy weather

alex lee comment espite the sporadic rain and the swing bin grey skies over North London last week, there was a definite air of optimism at the Park Avenue Open Day.This was no ill-founded gesture of defiance in the face of adversity, rather a cheery outlook based on an uplift in sales figures, some solid new products and a positive vision for the future.

Whether or not the industry will contract further in months to come is of course open to debate, however.

No-one can deny that the sector has had some seriously challenging times of late. The ‘harder’ side of adult gaming, for example, continues to trade against a backdrop of unfair legislation. Overall, though, the mood permeating Park Avenue was that the firms who had managed to survive the challenges of the last decade were in a good position to kick on, aided by slightly better trading conditions and abetted by one of the best selections of new products since the midnineties when video games still ruled the roost.

In related news, the adult gaming centre sector continues to throw up fascinating news. Swiftly following the revelation that Talarius had decided to

D

“

employ a further 40 staff with a view to boosting its high street operation, it came to light that the Astra Gaming Group - which had previously consisted of manufacturers and distributors - had bought the arcade arm of the Noble Organisation. As mentioned in a previous comment column, the theme for the UK coin-op sector continues to be one of ‘survival of the fit for purpose’.

In other words,if the industry offers compelling entertainment solutions then the public will dig deep and cough up - several times over - for the privilege.

In terms of the coastal brigade, the main thrust of the summer season is just weeks away with the ‘staycation’ phenomenon very much alive. Elsewhere, the single site sector is taking a deep breath ahead of the start of the World Cup in the hope that increased pub footfall due to live football and late opening will have a knock-on effect in terms of cashbox takings.

While it would be way too dramatic, and too early, to call 2014 the year things got a little better for UK coin-op, my prediction based on the views of a number of experienced industry stakeholders - is that the next few months should be good ones.

Beer tie not quite so tig

In recent industry-rela 2014 souvenir goods

alex lee media watch government has introa set of measures to Tcrackheduced down on pub companies using the controversial “beer tie” but has fallen short of banning them completely, according to Coin-op Community.

The beer tie means that landlords have to buy their alcohol at a higher price in return for a subsidised rent and other benefits.

Nick Clegg, deputy prime minister, and Vince Cable, business secretary gave publicans more power to challenge their rent prices and announced that an independent body will be established in order to resolve disputes.

This will mean that the largest UK pub companies with over 500 pubs, such as Punch Taverns and Enterprise Inns will need to make their rental structures clear to tenants in future, offering comparative costs to tenants showing

the true cost of the beer tie.

Landlords will now be able to ask for a rent review if they have not had one for five years and can see the information that has gone into setting the level of their rent. However, it will cost landlords £200 to view this information, so that they “consider carefully” if it is in their best interests to do so.

“The government is committed to supporting a healthy pub industry and believes that the core principles - that tenants should be treated fairly and that the tied tenant should be no worse off than the free-oftie tenant - are critical to addressing the problems which have dogged the relationship between pub owning companies and their tied tenants,” the government’s consultation report said.

Further afield, the Dutch DAGP show featured a number of products from German

gaming giant Merkur Gaming, according to Euroslot. The Gauselmann Group’s subsidiary for international sales and marketing of gaming machines is very popular choice amongst players in the Netherlands. The DAGP show was an ideal opportunity for Merkur Gaming to underline its strength in depth. The Dutch Association of Gaming Providers (DAGP) brings together manufacturers, operators and developers of gaming machines in the Netherlands. The exhibition took place on 22 May in Dordrecht, near Rotterdam.

As a major player in this market, Merkur Gaming made full use of this opportunity to exhibit and network. Three different cabinets were on proud display including the Highflyer - the unique dual-monitor slant top with its upper monitor seemingly floating in the air.

2372-p30-31-Comment_Coinslot NEW 10/06/2014 14:15 Page 2

Coinslot June 13 - June 19, 2014 31

“Today is Park Avenue Open Day, when the industry will be gathering to network and view the games and equipment from a record number of companies. It is a shame that the weather couldn’t be better to complement the fact that, this year, optimism seems to have really returned to the industry.”

8

TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk

STEPH NORBURY, COIN-OP COMMUNITY

“ ”

quote unquote

“Pubs and bars face inconsistencies and demands which hamper their ability to grow and boost their local economies.

The ALMR manifesto provides clear information on the national scale and local importance of our industry for policymakers and guidance on how we can encourage further growth, reduce regulatory burdens and free up our small businesses to do more.”

KATE NICHOLLS, ALMR STRATEGIC AFFAIRS DIRECTOR

“It is no secret that retail is in the midst of a major transition. If the classic shopping mall is not dying, then it is certainly in some transformative stage. While traditional anchor stores fight for their lives against aggressive online retailers, momand-pops are facing the perils of a down economy.”

HANK SCHLESINGER, VENDING TIMES

BBPA continues to bang ‘ban beer tie’ drum With confirmation in the Queen’s speech that the government will introduce a Statutory Code for Pub Companies in this legislative session,the British Beer & Pub Association has shared their reaction to the news.

“Publicans should make the most of the money-spinning opportunity afforded by the World Cup, with fans likely to head to the pub to watch matches. It’s time for pubs to cash in.”

NIGEL HUDDLESTON, THE MORNING ADVERTISER

politics t is important for the health of the pub industry that this Ilegislation is implemented as

so tight

nt industry-related news, the beer tie has been loosened, but not banned, while Brazil souvenir goods have been selling like the proverbial hotcakes.

The Highflyer was joined by the Evolution and the Privilege.

Christian Wiechert, international sales manager, commented: “Our neighbours here in Holland truly appreciate the ‘made in Germany’ gaming quality and are turning more and more to Merkur Gaming to source their gaming solutions to the delight of the local players here. This show was a great success for Merkur Gaming and we wish to thank all the visitors that came to our stand.”

And finally, over 9.1m World Cup-related toys have been sold in the UK in 2014 so far, according to Toy News Daily.

The NPD Group has revealed that over 9.1m World Cup related toys have been sold in the UK in 2014 so far, the equivalent of one out of every nine toys sold.

Weekly figures for May show that World Cup fever took hold

last month, with 27 per cent of all toys sold in the week commencing May 11 were related to the tournament.

The best-selling toy that week was the Panini’s World Cup Brazil Official sticker album, and stickers and cards representing 93 per cent of all toys merchandise linked to the event in the UK. “World Cup sticker mania is a real opportunity for the trade and grocers in particular, which is where most (75 per cent) stickers are sold,” said Frédérique Tutt, toy global industry analyst at The NPD Group.

“Usually these shops account for only 29 per cent of toys sales. With their attractive pocket

brigid simmonds

money prices the sticker packs are the perfect item mums or dads will add to their trolley whilst doing the weekly shop.

“Without World Cup-related purchases grocers’ toy sales would actually be 3 per cent down on last year at mid-May instead of holding flat. And more generally speaking, this impulse boost is extremely welcome by the industry and responsible for a third of the market growth to date as the UK toy industry posts a strong 4.6 per cent value growth year to date to 17th May.” At the last World Cup in 2010, the UK sold more World Cup related toys than any of the four big European markets.

currently proposed and calls for free-of-tie options remain unheeded. Proponents of legislating for landlords to be forced to offer a mandatory free-of-tie option, fail to see that reducing the commercial buying power of the pub company would destroy the model and threaten the closure of vast numbers of pubs throughout the country with thousands of vital jobs lost - as acknowledged by the government’s own economic analysis.

Why would the pub company invest capital in a business if they did not know that at the end of five years they would still be making a reasonable return from their drinks tie? Regional breweries, often major local employers would be under serious threat of closure without the guaranteed route to market via their tied pubs.

The grass is always greener - this could not be more true for proponents of free-of-tie who maintain that their beer would automatically be cheaper and the beer choice wider. This is not necessarily true and if it was, it is highly likely that they will be tied to a different distributor or wholesaler, who in return for cheaper beer will insist on loyalty to their brand, or range of drinks.You only have to look at Europe where there are only

two or three brands on the bar.

In reality,the support for the tied pub by the pub company is far greater than anything offered by a commercial landlord. They have a shared interest with the lessee as co-investors in making the pub succeed. Pub companies have sought to protect tenants and lessees from the hardest impact of the recession.Year on year and for the past four years, beer has been cheaper in tenanted and leased estates than in independent estates and in tied pubs a much greater proportion of local cask ale is sold; some 81 per cent compared with 60 per cent in independent pubs.

The distribution of beer from smaller breweries is achieved through the buying power of the larger pub companies and a competitive market. New routes to market for smaller producers have opened up through their engagement with pub companies, who have recognised that consumers are demanding a broader range of drinks in their pubs.

Light touch legislation is one thing, but at the end of the day, pub companies need to be able to support small individual tenants who with very little capital are able to run their own business. Anything which dilutes this support would be very unwelcome and destabilising for the pub sector.

2372-p32-newsweek_Coinslot NEW 10/06/2014 14:10 Page 1

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Coinslot June 13 - June 19, 2014

Newsweek LEISURE TECH EXPO HITS LONDON he Leisure Tech Expo is set to take place at London’s O2 arena on July 17, bringing together representatives from around the world to showcase the latest innovations in the technology-drive leisure sector. The latest developments, products and software will be available to road test, with exhibitors including BALPAA, evosite, ZEO, and BIAZA all making their presence felt. The event will be held at the Cineworld cinema inside the O2 Arena, on

T

8

TO COMMENT ON ANY ARTICLE

Email: jw@sjc.co.uk

European Policy Conference confirms new speakers head of its 10th outing, the European Conference on Gambling Studies and Policy Issues continues to develop a programme of speakers.Among the latest additions are representation from the European Commission, in the form of HarrieTemmink,the deputy head of the Online and Postal Unit at DG Internal Market and Services.Youth gambling expert Jeffrey

Derevensky from McGill University in Montreal, Canada has also added his name to the roster.

The conference takes place on 9-12 September, 2014 at the Hilton Kalastajatorppa in Helsinki, Finland.The event is organised by the European Association for the Study of Gambling, with the aim of bolstering the dialogue between all sides of the commercial gambling

London’s Docklands.

A series of speakers will also be on hand, including Experience economist Joseph Pine, founders of Eventbrite Julia and Kevin Hartz. A keynote address will be delivered by Sir Eric Peacock of the UKTI. The event is being organised by new

broadcast platform Ginicam, in collaboration with the University of Hertfordshire.

A

EIG LOOKS TO LAND-BASED

T

he draft schedule of the upcoming EiG expo has been

industry.The conference is aimed at governmental bodies, the gaming industry, those who have made gaming a subject of scientific study and those who are working in the treatment field. In addition to a series of panels and conference talks, visitors will also be treated to a series of workshops and social events, scheduled to run across the show’s four-day runtime. unveiled, detailing the proposed talks and seminars for the Berlin-based conference and trade show. The event is primarily built around online gaming, but includes crossover talks such as: 'Exploring the synergies and business opportunities between the

real-money gaming and the video gaming industries - two sides of the same coin?’ The discussion is scheduled for 11:00 am on the 22 October, 2014 on Day Two of the show. The Excellence in iGaming Expo will

take place in the Arena Berlin from the 21-23 October, 2014.

Calendar EVENTS JUNE 2014 18-20 Asian Attractions Expo, China National Convention Centre, Beijing, China www.iaapa.org/ AsianAttractionsExpo

SEPTEMBER 2014 2-4 Entertainment Arena Expo, Romexpo Fair Ground, Bucharest, Romania www.earena.ro 2-4 Playfair at SALTEX 2014 Royal Windsor Racecourse, Windsor, UK www.playfairuk.com

23-25 Euro Attractions Show, RAI Exhibition Centre, Amsterdam, Netherlands www.iaapa.org/eas 30-2 LIW 2014 NEC, Birmingham, UK www.liw.co.uk

EDITORIAL Editor: Alex Lee Email: al@sjc.co.uk Tel: 07772 280 299 Assistant Editor: James Walker Email: jw@sjc.co.uk Tel: 07816678021 Managing Editor: Ken Scott Email: ks@sjc.co.uk Tel: 01273 699 900 ADVERTISING SALES Kathryn Norris Email: knorris@gbmedia.eu Tel: 01204 396 397 Fax: 01204 392 748 SUBSCRIPTIONS Sarah Haworth Tel: 01204 396 397 DIGITAL VERSION Marc Lawton Email: mlawton@gbmedia.eu Tel: 01204 396 397 PRODUCTION Designer: Gina Lloyd Email: gl@sjc.co.uk Ad Production & Pre-Press: Dave Roderick Email: gdk@sjc.co.uk PUBLISHER Director: John Sullivan GB Media Corporation Ltd, Bolton Technology Exchange, 33 Queensbrook, Bolton, BL1 4AY Tel: 01204 396 397 Fax: 01204 392 748

Email: jsullivan@gbmedia.eu MARKETING Marketing Executive: Emilie Beau Tel: 01204 396 397 OFFICES Editorial and Production: 3rd Floor, 20 New Road, Brighton, East Sussex BN1 1UF (UK) Tel: 01273 699 900 Advertising and Subscriptions: Coinslot International, Bolton Technology Exchange, 33 Queensbrook, Bolton BL1 4AY Tel: 01204 396 397 Fax: 01204 392 748 Opinions expressed in this publication should not be regarded as the official view of GB Media Corporation Ltd, except where stated.

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