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July 11 – July 17, 2014 • No. 2376 • www.coinslot.co.uk

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...Can you imagine the uproar in the media if 20 high street adult gaming centres were all caught allowing 16year-olds play on their machines on the same day? I’m pretty sure the national press would somehow make a big meal of that one....

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20 bookmakers in hot wa WARNINGS

In the wake of 20 bookmakers at Ascot allowing a 16-year-old to bet, operators have been warned they must improve underage gambling controls by the Gambling Commission.

On-course betting operators are being warned that they must do more to prevent underage gambling after every track bookmaker approached in a test purchasing operation served a 16-year-old without asking for proof of age. People must be 18 or over to place bets at a racecourse.

The tests were undertaken at Ascot on 20 June 2014 under the supervision of trained officers from the Royal Borough of Windsor and Maidenhead and supported by a Gambling Commission compliance

manager with cooperation from the track licensee Ascot Racecourse Ltd. Commission Director Matthew Hill said: “This was a pretty poor result.

Preventing under 18s from gambling is one of the most basic obligations every bookmaker has, on or off the course. The industry must do better or operators are likely to find themselves facing formal sanctions.”

The on-course bookmakers who failed this test have been advised about their conduct and required to improve their policies and procedures for preventing under age gambling.

The Commission has reminded all gambling operators of their responsibility to ensure children and young persons are not permitted to gamble

New video gamin opens in London VIDEO ARCADES

brand new ‘arcade bar’ has opened on Rye Lane in PeckA ham, London, featuring a number of lovingly restored coin-op arcade games from the 1980s and 1990s.

Founders Joe Dowling and Tom Humphrey (owners of retro games store Retro Games Base) both share a passion for classic and rare games. Tron, Outrun, Street fighter II, Star Wars Trilogy, Asteroids, Defender, Space Invaders, Pac Man, Point Blank and Sega Rally are the restored machines dedicated to the cause to date.

That is not the only fun on offer, however. A casual hang out for gamers and non-gamers alike, Dowling and Humphrey will be serving up local craft beers as

well as hearty food, music, tournaments and film screenings expect nostalgic elements of music, kids TV and even 80’s/90’s wrestling.

Dowling told media: “The arcade scene is actually making a resurgence now with two huge and exciting projects in the North East and South West already well underway and Heart of gaming established in West London. It is a great time for UK arcade fans.”

He continued:“Where we will differ is just a matter of trying to cater for casual and non-gamers as well.We won’t be running the latest fighting games or latest games in general but have beautiful restored classics. For instance, if you are curious about where

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ESSENTIAL GUIDE

INDUSTRY

Let the crane take the strain

Campaign to cut VAT takes to the beaches

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30 July 11 - July 17, 2014 • No. 2376 • www.coinslot.co.uk

hot water at Ascot

Bingo tax reduction prompts £500,000 at Beacon Cricklewood BINGO

The latest industry statistics released a few weeks ago didn’t paint the rosiest of pictures for the bingo sector. However, changes in bingo tax rules and ambitious visions from the bingo business community may well turn that around this year. At the vanguard of this drive, Praesepe has put its money where its mouth is and invested heavily to put bingo back on the gaming and leisure map. he Treasury’s decision to halve the rate of GPT to 10% is having a direct and significant impact on levels of capital investment at Europe’s biggest bingo club situated in Cricklewood, north west London. The Beacon club, which has a capacity in excess of 2,200, has benefited from the first phase of a long term refurbishment programme which has included the fitting of 50,000 square feet of branded Beacon carpet and the installation of 1,254 new positions of Mechanised Cash Bingo,new table surfaces and cash boxes.The half million pound programme, which was undertaken by Leisure Technique, PFD Flooring and Seamers of Derby, was completed over a five-week period of night work without any interruption to business.

Nick Harding,CEO of Praesepe, said:“This is an unequivocal and ringing endorsement of Chancellor George Osborne’s decision to deliver the bingo industry its biggest prize for decades.As soon as the reduction in bingo GPT was confirmed we were able to push the button on what is only stage one of a long-term programme which will allow us to continually fine-tune our offer at the club.The initial programme has provided important business for our suppliers and their staff, it has helped us to improve the offering to our customers, which, in turn, will enhance our trading position and lead to further employment prospects in an area which suffers from unemployment levels which are above the London average.”

He added:“The impact will go right through our extensive supply chain with every £1 of investment

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and that it will continue to work with local authorities to test on-course bookmakers

and other gambling operators as part of its rolling programme of testing.

aming venue ndon

gaming started we have an original Pong machine,Asteroids and Donkey Kong, and then we have classics like Outrun, Point Blank and Tron.We aim to have a minimum of 15 dedicated machines, with three cabinets offering

rotating jamma boards as we have quite a collection of those!”

He concluded:“Some of these machines are rare (Tron for instance is in amazing condition) and we are sure they will draw people from far and wide.”

generating a multiplier effect of further investment. When the announcement was made, I went on the record to say that bingo customers throughout the country would be raising a glass to the Chancellor and I believe that the same applies to the numerous businesses and their employees both in and outside the gaming sector.

Whilst the investment we are making at Cricklewood will certainly be the biggest in the Beacon

chain of clubs, there will also be additional projects undertaken throughout Cricklewood’s eight sister clubs, all made possible by the reduction in bingo GPT.Reducing the unfair tax burden which the previous government had imposed on UK Bingo plc means that bingo cubs all over the country are now able to reinvest and provide players with the modern facilities that they deserve at the same time as creating new jobs."

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Coinslot July 11 - July 17, 2014

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Operator plans further Welsh expansion by adding a hotel to its arcade ventures EXPANSION

Experienced operator Tir Prince which has placed its faith in the future of British family staycations wants to bring a hotel and entertainment centre to seaside resort Towyn.

ales-based Tir Prince Raceway has invested £310,000 to buy and refurbish an amusement arcade in Towyn supported by Barclays. Now the firm is preparing ambitious plans to invest in the future with a new resort complex.

Adam Williams, managing director at Tir Prince Raceway, confirmed his company had started discussions with Conwy Council and potential backers over a £5m scheme.

He told local press:“Our investment in the amusement arcade is a bold move and shows that we have faith in the future. We already operate two amusement arcades across Rhyl and Towyn and this was an excellent opportunity to expand.”

The business was estab-

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lished in 1950 when founder and travelling showman Billy Williams relocated from Bolton to North Wales,opening some of the very first amusement arcades along the North Wales coast.

The company currently employs 60 staff within the amusement arcades, caravan park, fairground and harness racing business.

Like many of the UK’s major operators,Tir Prince Leisure Group supports redemption in the form of its ‘big red tickets’ scheme.

The firm said in a statement: “We are proud to offer all our visitors the attraction of high tech video, rides and amusement arcade machines that are suitable for adults and children of all ages. Collect and save your big red tickets from any of our arcades

and redeem them in any of our arcades too. Our prize range is growing and improving all the time,from games of bowling, sweets, the latest ‘Me to You’ items, radio controlled toys, house goods, electrical goods, gadgets, consoles, LCD TVs and more. If we don’t have a particular item in one arcade we can reserve it in another. ” The company recently opened redemption shops in both Mr B’s Arcade, Rhyl, and in its Fun Factory arcade in Towyn.

Williams believes that further investment is required to safeguard the future of the North Wales

coastal resorts. He said:“We have to keep investing and bringing the next generation of people to this part of North Wales, if we lose the next generation then we will never get them back because people will then start to go elsewhere.

It is competitive and we need to ensure we have enough to offer here to keep people coming back.”

He added:“There has not been a major investment in Towyn since Tir Prince 22 years ago. It is time for something new.”

Williams revealed that Tir Prince Raceway was in discussions over councilowned land at for a leisure

and accommodation project that could potentially create 100 jobs.

He concluded:“It is early days but we are determined to make this happen.”

Gary Fletcher, relationship director for Barclays, concluded: “By working closely and really understanding the business, Barclays has been able to supportTir Prince Raceway Ltd financially and professionally throughout the investment.We have a long standing relationship with the company and now wish to maintain that strong relationship with the existing management team.”

tion and see what events are coming up.

The campaign also employs social media and celebrity endorsements.

Hawkins added:“Blackpool used to be where people came to visit without a second thought, and that’s ADVERTISING the mindset we want to bring back.The attractions are in place and we have A million-pound campaign - including prime time seen huge regeneration, television advertising - has been launched as part of a which is still going on, and we now have a modern,seabold bid to attract millions of new visitors to Blackpool. side resort.”

He continued: “We are already very busy, but why can’t we have 14 million visitors a year,or 16 million?

Merlin has spearheaded this idea because we know this has worked at our resorts around the world.

We took this to the council, who were really supportive ttractions operator which showcases recent message has got to get out which was important as it Merlin Entertainment multi-million pound invest- there that we have changed is a £1m project. And we hope everyone will benefit has joined forces with the ment in the promenade, the and Blackpool is back.”

The TV publicity will be from this - the hotels, the local council to fund the tower and the trams.

Iain Hawkins, head of all linked to a new website town centre,and the restau‘Blackpool’s Back’ campaign. Millions of TV view- Merlin’s Blackpool attrac- where people can book rants.”

Cllr Graham Cain, cabiers are set to see the advert tions, told local press:“The tickets, find accommoda-

net member for tourism and leisure on Blackpool Council, said:“It really is a joint vision,working in partnership with the people who want to see Blackpool have a bright future. The quality we now have to offer is top notch, along with fantastic value thanks to the Resort Pass, and we are continuing to raise the bar.We are on the right path and visitor numbers are up for the first quarter of this year,and over Easter,and we are seeing more and more investment.”

Mark Wilson, managing director of Sleepwell Hotels including The Carousel on South Promenade, said: “A £1m investment is clearly positive news for anyone in the wider tourism industry in Blackpool.The Pleasure Beach has kept up their regional TV campaigns over recent years and the plan for this additional jointly funded private and public sector advertising campaign is great to hear and

will certainly provide a real boost to everyone involved in tourism in the area.”

He continued:“Merlin are a quality operator with some great venues and their local brands featured alongside a generic prime time Blackpool campaign will also provide a financial spin off for hoteliers, restaurants, retail and other hospitality businesses alike.”

There is a 60 second advert being broadcast in Scotland from now until August 3 to coincide with the Scottish holidays, and a different 30 second advert being broadcast in the north of England and Scotland from July 14 until August 31.

Both were broadcast on screens in the town centre, including the Blackpool North Pier screen and a screen near the Tower this week so hoteliers, residents and business owners could see them.The ad will be transmitted during prime viewing times in the evening.

New £1m Blackpool ad campaign launched on prime time TV

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INDUSTRY AMUSEMENTS LEISURE

B2B COMMENT NEWSWEEK REPORT The crane sector has been a staple of UK amusements for decades, and it seems determined to stay that way. 10

Storm releasing new content across multiple sectors

Treasury delivers budget bingo promise

GAMING CONTENT

BINGO

raft of new content is due to be released onto A Storm Games’ platforms

reduction of paid on bingo has Tcomehetaxplanned into effect, leading to

throughout summer and autumn. Beginning with a new hi-tech slot Popeye Spinach to Win It in both B4 and Cat C versions, Storm will then release a major new game that has taken over 12 months to develop, entitled Captain Cashfall the Fisherman.

MD Richard Sheldon told Coinslot: “Both Spinach to Win It and Captain Cashfall will be major game releases and of course will be free of charge to those with our Eyegames terminals. For Street Casino, they will be offered as a low cost upgrade along with two other games to complete a four game upgrade package.”

He added:“Both Captain Cashfall and Spinach to Win It are feature rich content that offer the depth of game play that players loyal to our products expect.”

Captain Cashfall is built using the same engine as

job protection and creation across the industry.

As of June 30, the tax on bingo has been halved from 20 per cent to 10, as determined by George Osborne’s 2014 Budget.

Exchequer secretary to the Treasury David Gauke said: “The lower rate of bingo duty will benefit clubs across the country. Bingo plays an important role in local communities, and I hope that the lower rate of tax will encourage investment and help these clubs to thrive.”

Following the new tax rate, Gala Bingo and the Rank Group - the company behind Mecca Bingo announced a string of redevelopment projects.

Rank Group announced it will open three new halls, leading to the creation of 200 jobs, while Gala Bingo said the measures would protect 200 jobs and allow the company to open a new club that would create 50 new jobs.

Storm’s original Popeye game which continues to produce impressive cashbox performances and is due to be released on to the LBO estate in the autumn following the firm signing a supply agreement with Inspired Gaming.

Other titles due to be appear in 2014 will include Rolling Red 7’s, Pots of Luck & Rivers of Gold and Pharaohs Tomb

II, the latter two of which are both sequels to massively popular Storm Games titles.

Sheldon concluded:“All of these titles are major game developments and are part of a £500,000 investment by Storm Games in new gaming content to keep our products at the forefront of gaming in the pub, club and arcade sectors.”

Project progress with initiative to protect machine income income. Together with each Critical Update sent by Project, customers will also receive a physical sticker confirming the update ID and an area for the engineer to detail its’ date of completion. Once the update has been completed the engiollowing the recent neer attaches the sticker in a meeting of the Peter Han- high visibility position on nibal chaired Machines Sub the inside of the machine Group, Project has com- door.The objective is to propleted the introduction of a vide a record of a machine’s simple initiative designed to critical update history enhance operational effi- where it cannot be missed ciency in the field and pro- on the machine itself.

Project managing directect operators’ machine

MACHINE DATA

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tor Tony Boulton explained: “This is a very straightforward initiative which we have been pleased to implement following discussions held at the Machines Sub Group.As the title suggests Critical Updates are extremely important and make a huge contribution to protecting machine income and the profitability of sites.

The ID sticker represents a simple, pragmatic, no cost method of recording exactly when Critical Updates have been fitted to a particular machine. From our discus-

sions with operators we recognised how valuable the initiative would be and we wanted to move as quickly as possible to introduce it.

“If Critical Updates are missed on a particular machine, an administrative oversight can cost the operator a full hopper and constitute £500 of lost income.

It’s very important to participate in forums such as the Machines Sub Group which have the ability to identify simple initiatives such as this one which can make a real difference to profitability.”

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Mobile beach hits Parliament VAT CAMPAIGN

Cut Tourism VAT picks up major supporter TOURISM

he Cut Tourism VAT campaign has picked up a considerable supporter in the shape of The Sun, Britain’s biggest selling daily newspaper.

The Sun has launched its own complimentary ‘Give Us A Break’campaign to pressure chancellor George

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Osbourne to cut VAT on tourism accommodation, attractions and restaurants to five per cent.

The newspaper said it costs a family of four nearly £100 more to holiday in the UK than in France due to higher VAT, repeating Cut Tourism VAT’s message that a cut would gift the economy a £4bn boost and create 120,000 jobs.

In its editorial, The Sun said it had the backing of the tourism sector, which has promised to cut prices for holidaymakers if aVAT reduction is enacted.

Nick Varney, chief executive of Merlin Entertainments, one of the leaders of Cut Tourism VAT, said: “Reducing the cost of accommodation and attractions by 15 per cent will

make UK tourism that much more competitive.

“More British people will be able to take an extra short break in the UK and we will also attract more foreign tourists.Tourism is £14bn in the red as six British people go abroad on holiday for every three foreign visitors who come in.”

Dermot King, a director at Bourne Leisure, another leader of Cut Tourism VAT, commented: “In terms of exports, tourism is worth more to the economy than car manufacturing - but you wouldn’t know it. Almost every other country in Europe supports its domestic tourist industry.

“Places like Clacton,Great Yarmouth, Hastings and Blackpool are starved of investment.Businesses there can’t compete because they have to charge 20 per cent tax versus their European competition.”

The newspaper also claimed the campaign had the support of 60 MPs, in what several media outlets reported as a backbench rebellion.

Stephen Gilbert, the Lib Dem MP for St Austell & Newquay, commented: “Thanks to the hard work of people across Britain, our economy is now turning a corner.

“And a VAT cut for those who holiday in Britain would be a great way for the government to recognise and reward the effort that people have put in over recent years.”

46 MPs from all three main political parties, as well as those in Northern Ireland and Wales, have now signed a parliamentary early day motion asking George Osborne to make the cut.

Campaigners drove a ‘mobile beach’ from Downing Street to Parliament Square last week as part of the ongoing campaign to cut UK tourism VAT to 5 per cent. he Cut Tourism VAT campaign continued Tapace last week with a bizarre ‘mobile beach’ protest in Whitehall.

The beach, complete with sand, deck chairs and sunbathers, was driven on a flatbed lorry to Whitehall, Downing Street, Parliament Square and College Green between 11:30am and 1pm on July 2 to coincide

generate investment in local businesses.

Margaret Ritchie, MP for South Down (SDLP), said: “London has benefited hugely postOlympics, but towns right across Britain and Northern Ireland have a lot to contribute to the economic recovery. Cutting VAT on hotels and attractions will enable the many towns reliant on tourism

with Prime Minister’s Questions in the House of Commons.

The Cut Tourism VAT campaign claims that cutting VAT on hotels and attractions would make Britain more competitive, generating over 120,000 new jobs and adding around £4bn to the UK’s economic output. The public campaign has been backed by the Sun newspaper, which launched its own ‘Give Us A Break’ campaign.

Over 60 politicians across the UK have expressed support for the campaign. An Early Day Motion tabled two weeks ago by Margaret Ritchie, SDLP MP for South Down, has generated further support in Westminster, with 44 signatures so far.

The EDM calls for Chancellor George Osborne to ‘introduce a sector-specific VAT reduction for certain tourism-related products, including accommodation and attractions’, recognising this would strengthen the economy, support job creating and

to grow faster and support the excellent work the sector already does employing young and low-skilled people. Ultimately, we are an island and in an increasingly global marketplace we cannot continue to price ourselves out of the equation for tourists who may choose between Europe and Britain and Northern Ireland for their holiday. The high level of VAT at home also leaves us in the ridiculous situation where it’s cheaper for people in Northern Ireland and Britain to fly abroad - which is bad news for the environment, the economy and our balance of payments deficit.”

Graham Wason, chairman of the Cut Tourism VAT campaign, said: “Margaret’s efforts to highlight this important issue will echo support from every corner of the UK. It’s no coincidence that being an island makes ours a very tourist-focused economy which is why we need to overcome the startling anti-competitive stance we currently take.”

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Sound Leisure creates ‘ideal speaker’ for retail sector PERIPHERALS

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eeds-based Sound Leisure’s research and development team has created the SL75 speaker, specifically for commercial environments. Manufactured in the UK, the SL75 has been designed to sound and look good while withstanding the unique demands of a public location.

Featuring a full range heavy-duty 8ins loudspeaker, the SL75 is a fantastic audio solution for any venue.The speaker is bal-

anced to enhance the audio of Sound Leisure’s amplifiers. It can also be mounted horizontally or vertically using the bracket that is provided for maximum flexibility on site.

Sound Leisure’s managing director Chris Black commented:“There has been a gap in the market for some time for a quality commercial speaker. Unfortunately, over the years, all operators have been forced down the route of either having to purchase lowcost retail speakers that have the tendency to blow continuously or alternatively spend hundreds of pounds on named brands.This is the first time for many years that a commercial speaker has been designed and manufactured specifically for our industry.”

Work starts on new bowling alley in Gloucestershire earlier this year to open a 23,000sq.ft development in teel beams were brought in The Brewery, four years after by cranes on July 6 to form Cheltenham’s previous tenpin part of a new tenpin bowling centre Cotswold Bowl closed.

Extensive work is now alley in Cheltenham. Hollywood Bowl, which has a large under way, with the bowling coin-op FEC area integral to all centre expected to open by the its premises, announced plans end of October.

BOWLING CENTRES

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It will fill the empty unit previously occupied by Gala Bingo, above Nando’s, Prezzo, Frankie and Benny’s and Harvester.

Terri Brewster, operations manager for The Brewery, told local press:“Work on changing the internal layout of the unit

is well under way,ready for Hollywood Bowl’s contractor to start their fit out.The final delivery of new steel beams took place on Sunday and these will be providing structural support to allow a number of existing beams to be relocated so that the lanes will fit in place.”

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Group appeals against new LBO DEMONSTRATION

group campaigning against bookmakers in the Wood Green area of London A held an “awareness event” last week.

The Lordship Campaign Group set up a stall outside the former Lordship pub in North London, the proposed site of a new betting shop, and gave out letters, leaflets and information about the gambling industry.

The group hopes to gather more support for its efforts to resist the latest bid by a bookmaker to open up shop in the area. Betting firm Paddy Power is appealing against the council’s refusal to grant it a betting licence.

The campaign group is asking the local residents of Wood Green, where the firm wants to open its new branch, to voice their concerns.

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ECA and NCF join forces TRADE BODIES

The UK’s association for the land-based casino industry, the National Casino Forum, has joined the European Casino Association.

uring last month’s general assembly of the European Casino Association in Copenhagen, Denmark, all 23 European countries unanimously accepted the National Casino Forum’s application to join forces with Europe’s leading trade association for the European casino industry.

Commenting on the partnership, Ron Goudsmit, chairman of the ECA, said: “We are delighted to extend our membership to the UK. Having the UK in the ECA is very

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important because of the size of the market and the strength of its industry.”

“For some time now the ECA and NCF have been promoting equivalent agendas. This renewed membership, which was sealed during the general assembly of the ECA in Copenhagen, will reinforce ECA’s main pledge to be the unified voice for Europe’s licensed casino industry.”

NCF is active on both the political and regulatory levels in the UK. “Throughout the years, ECA and NCF have maintained positive relations and we are looking forward to these relations becoming even stronger,

and joining forces to fulfil our common industry regulatory and policy endeavours together,” said Tracy Damestani, CEO of NCF. “ECA and NCF share the same aims of promoting a positive agenda for a healthy, well regulated, responsible and economically sustainable casino industry.Working together will strengthen our influence in Europe.”

The partnership between the ECA and NCF comes at an important time for the UK’s landbased casino industry.

Despite the fact that the ECA’s 2014 European Casino Industry Report indicates that the UK market saw total revenues

of £872m (E1.035bn) in 2012 - representing a 9.4 per cent jump on the previous year - both Goudsmit and Damestani agreed that the industry still faces numerous hurdles.

“There are huge challenges facing the UK industry,” believes Damestani. “I think that those figures, whilst somewhat encouraging, should not be taken out of context.

There is a large amount of competition now coming from all angles within the gambling markets.”

Since January 1, 2014, NCF became the sole representative trade association for the land-based casino industry in the UK.

William Hill appoints new chief exec APPOINTMENTS

ookmaker William Hill has chosen James HenB derson to succeed Ralph Topping, who is stepping down as chief executive after 44 years with the firm.

Henderson has been with the group for 29 years and is currently operations director with oversight for the UK retail business, online and William Hill’s businesses in Australia and the US. He will take over as chief executive when Topping steps down at the end of this month.

Chairman Gareth Davis described Henderson, who joined the firm as a trainee manager, as a ‘natural bookie’. He added: “He understands gambling, he understands how technical it has become and he understands all the channels.”

William Hill celebrates its 80th anniversary this year.

Weston turns to art PROMOTION

he Grand Pier in Weston-super-Mare is Thosting an art exhibition throughout July.The exhibition, which is hung in the pier’s Pit Stop cafe, has been created by students from the Voyage Learning Campus, an educational facility for young people who are unable to access mainstream schools.Work on display has been produced by students aged 516 and includes a wide variety of media.

Principal of the Voyage Learning Campus, Nick Donnelly, told local press: “We are all very proud of the high achievements by our students in their art and creative studies and the wonderful work they produce across all age ranges.”

Grand Pier Director Michelle Michael, who attended the preview of the exhibition earlier this month, said: “I was taken aback by the high standard of the works on show I am delighted so many of our visitors will get to see it and enjoy it as we head into our peak season.”

Nam-Gear smartphones just got smarter PRIZES

andai Namco Prize Europe has upgraded its popular smart phones B to feature not only high-speed 3G technology, but also a Dual Core processor and the latest Android 4.2.2 software.

James Anderson, general manager, Bandai Namco Prize Europe, expained: “Due to the costs falling in China on 2G phones we took the decision to upgrade our units to give operators a product that is more desirable to players and

which will therefore drive the income on the machines and redemption,” he added.

Also new this season are the essential Powerbank Chargers, which allow users to top up the batteries of their mobile devices on the move – making them the perfect accompaniment for the holiday season.

In addition, the current Nam-Gear range features the Bluetooth Headphones and the standard 7ins tablet featuring a Dual Core processor and a brilliant white colour.

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Coinslot July 11 - July 17, 2014

Amusements

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Campaigner wins right to challenge Dreamland Tesco development AMUSEMENT PARKS

A campaigner with concerns over the impact a new Tesco would have to Margate’s Dreamland has won the right to take her case to the Court of Appeal.

Margate campaigner has been given the green light to challenge the granting of planning permission for a Tesco superstore next to the Dreamland heritage amusement park at the Court of Appeal.

A single appeal court judge told B&B proprietor Louise Oldfield that she has an “arguable”case when claiming Eric Pickles, secretary of state for communities and local government,had failed to consider the cumulative impact of the proposed 82,000 square foot superstore, alongside Dreamland’s redevelopment, when he gave it approval in June last year.

Oldfield’s argument had met with defeat in December, when she claimed Pickles

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had failed to consider the impact of the two projects on Margate’s transport network and on the sewage system, which she said should have been subject to an Environmental Impact Assessment.

Responding to the new ruling, Oldfield told the Isle of Thanet Gazette:“The scale of the proposal means there needs to be an environmental impact assessment, what will be the impact on Dreamland, Turner Contemporary and the seafront?

“This is a very narrow point in law but it is essential to consider the environmental impact on transport, sewage, the beach and surrounding areas.”

She said the construction of the superstore, which would see the demolition of

New FEC proposed for Essex coast FEC

he north Essex coast could soon have a new Tamusement arcade after a businessmen applied to convert a former Harwich nightclub into a family entertainment centre.

Mike Gibbons has submitted an application to Tendring District Council to convert the venue, currently empty, and reinvigorate with family-oriented amusement equipment.

After several years of parlous market conditions, the news will be greeted as further proof of the seaside sector’s gradual revival.

Gibbons, who opened a bingo hall in the same building earlier this year, told local press: “It will be a

really good old fashioned seaside town family entertainment centre.”

If approved, he said the new FEC would provide valuable employment for the town, which has suffered economically during the past few years, including from the closure of the nightclub.

Seven new jobs would be created as a result: with four full-time and three part-time positions pro-

posed for the FEC. Simon Harvey, licensing manager at Tendring District Council, commented: “Mr Gibbons has explained his proposed operation would be as an ‘unlicensed family entertainment centre’, which requires the grant of a family entertainment centre gaming machine permit that allows the holder to operate an unlimited number of Category D machines only.”

the public car park behind the Arlington tower block adjacent to Dreamland, was planned without consideration of the forecast for thousands of day-trippers to Dreamland, which is scheduled to reopen next year.

Oldfield added:“Since this was planned everything has moved on. It is now so wonderful across that stretch of sea front. The council has invested millions in Dream-

land and after the successful CPO is now the freeholder of both sites,Arlington and Dreamland are interlinked sites.

“There are 500 car park spaces there that could be utilised.And,withThanet District Council owning both sites why can’t the Arlington 1960s building not be made as an active frontage for Dreamland? The council could take back the lease for

Arlington and stop it being an eyesore and restore the car park and shops.”

The superstore development, which also includes plans for a 60-bed hotel, has been put forward by Tesco and London’s largest private landlord, Freshwater, which currently leases the site.

The appeal will be heard by three of the country’s most senior judges in London at a date yet to be scheduled.

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Essential Guide to...

10 The Essential Guide to cranes and prizes

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Cranes & Prizes Celebrity Crane

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Probably the most famous grabber of all is the Space Crane from Pixar’s seminal animated movie, Toy Story. Referred to with reverence by the sheltered, plush aliens who occupy it, they believe that the ‘The Claw’ chooses those who will pass on “to a better place.”

Cranes often feature LEDs designed to attract the eye and it’s important that these are configured to suit the prizes on offer. “If we were going to put football bears into a sports bar, we wouldn’t have bright pink lighting,” said Playnation’s Mike Field. “However, if we’re going to put Hello Kitty out we would change the lights to pink or yellow.”

Exotic crane machines around the world include the Sub Marine Catcher in Japan, which allows players grab live lobsters. If you’re lucky enough to catch one of the crustaceans, the arcade manager will reward you with a plastic bag full of water to carry the creature home.

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The future is bright With crane development moving apace, Deith Leisure’s Ashley Temple is advising operators to take a long look at upgrading their ageing machines before they are lost in the wake of more modern cranes and prizes.

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Essential Guide ATM & Change Machines Next Week Coinslot JULY 11 - JULY 17, 2014

nnovation in crane design and manufacture is so often focussed on improving the visual aspects of a machine, but this is much more than just an indulgence. In our fast-pace society, cranes must work hard to grab people’s attention. Often positioned as a standalone items or buried among the sights and sounds of a busy arcade, ensuring that potential customers see and engage with a machine is of paramount importance.

Fully aware of this principle, Ashley Temple, sales executive at Deith Leisure, believes that improvements made to the coloured lighting on the products it distributes are among the most important advances in modern crane machines:“Without doubt the LED lighting on E Claw cranes has been the main design innovation in recent years. When operators bank E Claws together and link them, the effect of seeing the colours all morph from one to another is excellent.”

Cranes have demonstrated their popularity with players of all ages, from young children right through to parents. Although older customers were often playing in the hope of winning a prize on behalf of their younger companions, the decreasing cost of technology has contributed to an increased demand for prizes that adults want to win for themselves.

“Cranes definitely appeal to more than just kids,” said Temple.“While plush remains the most popular form of merchandise, we are seeing more and more operators vary the offer with higher value prizes, such as jewellery and electronics, in order to appeal to older players.”

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This mirrors a trend that is also occurring in redemption circles, as tablets and mp3 players become the norm alongside keychains and Minions.

“I think it fair to say cranes are a form of redemption,” noted Temple.“Many customers offer a trade up of merchandise, for example if a player wins three teddies, they can swap for a larger one on offer.”

The two sectors are reciprocal, with a strong dependence on quality prizes from both meaning that as operators invest in one area their performance in another also improves.“As more operators have got into redemption and started to retail more lines of merchandise, they have reviewed what they are offering in their cranes as well,” said Temple.“This has seen then improve the quality on offer via the crane. More and more operators are now using licensed merchandise rather than generic swag.”

With these strong developments in prizes and machines, many venues are now running with older and outdated machinery.“I would encourage operators to invest in new cranes,” said Temple.“Along with pushers they are the back bone of the FEC and too many are operating old or inferior cranes.”

The major crane from Deith Leisure and Crown Direct is the E Claw, a range of grabbers that stands among the leading machines in the sector.“The new E Claw’s offer a far greater player experience,” said Temple,“and this, coupled with 12 month warranty, fantastic reliability and increased cash boxes by as much as 30 percent in some instances make it a safe investment.”

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Essential Guide to ... Cranes & Prizes Sector Overview SWOT ANALYSIS

VIEWPOINT

Grabbing everyone’s attention

Craning for a view of the prizes While the first crane machine appeared on an arcade floor over a century ago, this enduring amusement piece still holds sway as one of the industry’s steadiest earners. ne feature pretty much unites coastal arcades these days - a selection of crane machines packed full of alluring prizes at the front of their premises.The reason for this is straightforward.Besides the striking signage and lighting, crane machines, when stocked with the right plush or gifts, remain the ultimate ‘attract’ piece and, unlike loss leaders in the retail sector, can generate a steady income for decades.

They are big, bold and, if packed with the ‘right’ merchandise, irresistible to the amusement sector’s core demographic - families. Whether it is a big, cuddly teddy bear for toddlers or an iPhone for teens and upwards, cranes can stock them all, upfront, and entice everyone to step over the threshold and invest their disposable income on the other machines inside.

The crane’s charming simplicity is a factor not to be overlooked, from both an operator and player standpoint.How many other machines offer such simplistic appeal and ease of operation?

From the player’s perspective, it’s a fun, skill-based challenge, while from the operator’s point of view it’s a case of unlocking the door and shoving a few more prizes in every day while the cashbox steadily fills.

Cranes could not be any easier to understand, which in turn tempts the masses to try their hand at fishing for that desirable prize to take home as a memento of the day.

Like all prize-related machines, if players believe that they have little to no chance of winning, a crane’s appeal suddenly diminishes. This is where today’s customisable and configurable cranes come in, which allow operators to adjust payout levels at the flick of a

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switch to ensure that the ratio is perfect for encouraging repeat play.

Operators who have had a run of success with older cranes can simply add new processors, thus injecting old models with a new lease of life and creating a renewed revenue stream. Furthermore, so as long as operators continue to stock cranes with non-monetary prizes and resist the urge to wrap a five pound note around a prize or winnable object, everything in the cashbox remains theirs to keep.The obvious trick, therefore, is in identifying the most profitable plush lines, which is where the UK’s major plush suppliers play their part.

When it comes to prizes, cranes offer one of the best possible methods of showcasing the latest plush lines, protected from theft in a heavy duty Perspex box.

With a definite move towards high quality licensed lines to reflect the latest movie and app fads, there is no easier or more effective way to present the soft toy versions of recognisable TV, film and smartphone characters than via a crane’s literal window of opportunity.

With the latest innovations from the likes of Embed, Namco and Lotelle and the thorough industry knowledge and distribution techniques of Crown Direct, Instance Automatics and SB Machines, operators know exactly where to turn. Furthermore, when it comes to stocking cranes with the most alluring prizes, companies such as Whitehouse Leisure are on hand to offer a massive range of licensed plush.

The bottom line is that when firms of the calibre, experience and know-how of those above remain active in the manufacture and supply of cranes and their stock,this is one product genre that will rightly retain its place at the forefront of the amusements sector.

SWOT ANALYSIS CRANES & PRIZES STRENGTHS • Provides instant attraction piece at the front of any premises • Offering the right brands can make prize stock appeal to all • Exempt from Machine Games Duty if stocked with non-money prizes WEAKNESSES • Liable to MGD if stocked with money prize or combination of money and non-money prize • Larger footprint models hard to accommodate at smaller amusement sites • Can take longer to secure ROI OPPORTUNITIES • Provides operator with instant showcase for latest merchandise prize trends • Larger stake and prize combinations allow use of high-end gadgetry as prizes • Can be sited in non-amusement sites, such as pubs and shopping malls THREATS • Cranes positioned outside at greater risk of suffering wear and tear • Can present an easy target to thieves and vandals • Some branded prizes can quickly lose their appeal

Rather than try and compete with the latest console and smartphone entertainment, the crane sector is using the latest, most popular plush lines and gadgetry as bait to attract the country’s punters to part with their hard-earned.

alex lee foreword hen it comes to luring arcade-goers to cranes, some operators have taken the W view that the UK coin-op industry can happily co-exist with the console market - by taking Xboxes, tablets, smartphones and the like from their suppliers to be used as high value gifts.

As much a staple diet of the FEC family as pushers, the crane/grabber/prize-every-time machine continues to evolve from its forefathers over a century ago.

While for a number of years cranes remained as clunky and old-fashioned as fax machines, a new wave of cranes - and plush - continues to permeate the UK market, inspired by Japanese arcades and complemented by an ever-increasing range of licensed plush.

It is important that FECs continue to offer a wide selection of family entertainment, but to drive the sector forward it is vital that modern cranes and up-to-date prizes permeate the market - something that the cream of the UK’s crane distributors and manufacturers are clearly well aware of.

Machines such as the E-Claw and ClenaFlex, alongside popular plush lines such as Disney, Despicable Me and How To Train Your Dragon, have established themselves as top earners in FECs, arcades and bowling centres around the country. This is no accident of course. It’s down to the persistence, expertise and efforts of the likes of Whitehouse Leisure, Crown Direct, Instance Automatics, SB Machines Namco, Embed and Lotelle. The above firms have not just shown a consistent belief in the crane sector as a steady revenue stream but also brought to the table up-to-theminute innovations to obtain wholesale operator and player buy-in.

Overall, then, recent developments in the crane genre have shown that the home console and smartphone content creators don’t necessarily have the monopoly on creative thought. It is also, vitally, still inventing games that simply cannot be replicated at home.

Our exstensive range of plush will grab your visitors attention

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Whitehouse Leisure are the exclusive suppliers of Henry and Hetty plush. www.whitehouseleisure.co.uk Wilson House, Bentalls, Pipps Hill, Basildon, Essex SS14 3BX, England Telephone: +44 (0) 1268 274284 Fax: +44 (0) 1268 274285 E-Mail: sales@whitehouseleisure.co.uk

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Essential Guide to ... Cranes & Prizes Market Perspectives OPERATIONS

Making your own luck Mike Field of UK-wide operator Playnation explains his company’s streamlined prize strategy and how intensive testing leads to positive results. s one of the UK’s leading providers of family entertainment solutions to the leisure industry, Playnation has finessed the stocking of cranes to a fine art.The ability to make rapid adjustments to a wide array of cranes is particularly important for Playnation, as they utilise a quick rotation of prizes to ensure that that they have the most popular toys on offer at all times.

“We do a lot of testing on our crane lines,” said Field.“We get a lot of lines that come from the suppliers and we will test those for a number of weeks at various sites, index them against all the other crane lines that we currently run with and pick the best ones.We operate a ‘Top 20’ crane line for the majority of our business, so if a location has eight crane positions, they’d use number 1-8 in our current rankings. These are reissued and rechecked every month.”

Of those popular prizes, the majority feature characters from well known films, TV and video games.“I would say about 80 percent of our crane lines are licensed,” said Field.“That’ll get the customer’s attention and appeal to a range of customers, or a certain niche of customer. However, you need a number of different licences to appeal to all your market.You can’t just run with three or four licenses in a site, because you have to encompass small children, teenagers, boys and girls.”

For sites with fewer positions, Playnation creates a mix,

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which combines some of the most popular prizes together into one machine.“We mix our own licenses at head office and send those out to the sites, so that they’ll have a mix of seven or eight different licenses,” said Field.“That’s our ‘want me, win me’ licence mix.”

However, in Field’s experience, there remains a market for traditional toys alongside popular licensed fare.“There’ll always be the market for the traditional generic teddy bear,” he said.“I think from a business perspective, when you’re balancing cost they are cheaper than the licensed products, which means you can give away more. It’s a balance between making sure that the customers are winning teddies and that they don’t walk away empty handed, but also trying to give them that more expensive, more desirable brand as well.”

Ultimately, finding a balance between branded and non-branded prizes echoes strategies employed in many diverse industries.“If you were going out shopping, people always want to buy the Heinz baked beans, but you’ve got to have the value price as well. It’s a mixture. On our holiday parks and motorway services it’s about trying to appeal to as many different customer bases,and all their requirements, as possible.

That means you’ve got to have as wide a range of prizes as possible.You can’t just go all licensed or all generic or all expensive or all cheap.You’ve got to try and cover the broad spectrum that you’re customers are.”

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PRESENTATION

Keeping up appearances The difference between a good crane and a great crane is often a matter of presentation, with custom artwork and attractive prizes the key to success. Namco’s John Brennan explains. nstalling a high quality crane and stocking it with prizes might make for a profIitable machine, but operators who are really looking to get the most from their investments should consider the finer details of how to display a machine in their venue.

“We have found that when cranes are presented in a more attractive way, they definitely take more money,” said commercial director, John Brennan. Players are searching for cranes with prizes that they perceive as having high value for money.

Placing these prizes front and centre is key to driving the cashbox.“It stands to reason that when good quality prizes can be clearly seen by the player, they will want to play for them,” said Brennan.

“The operator needs attractive prizes,” noted James Anderson, general manager at Namco Prize Europe.“Players are definitely getting more discerning when it comes to which prizes they want to play for, so quality is essential and Bandai Namco Amusement Prize only offers retail quality plush and prizes.”

Decoration can also be used to reinforce excitement, as players work up a desire to win the prizes on offer.“We provide decal kits,” said Brennan, “which emphasise the prize even further and create a fully branded environment and customer awareness.” By tying in the surrounding visuals to the merchandise available, a machine can present a more striking and consistent appearance.“We

have found that dressing the machine with artwork that is related to the prizes increases the impact and this also boosts cashbox,” said Anderson,“so we have created artwork for all of our products.”

Investing in machines made by companies such as Namco also guarantees that the prizes on show will be clearly on display, making it much easier for them to catch the attention of any passersby.

“Our skill prize vending machines such as Barber Cut, DunkTank Prize, Drop the Hook or Kandy Cuts are designed to show off the prizes in the best possible way,” said Brennan,“and to allow operators to have something a little different in their machines - such as a 4.2kg bucket of jelly beans.”

The smart implementation of these strategies and practices are the building blocks that will help the cranes sector to grow, something that Namco are naturally in favour of.“We would always like to see the sector grow still further and diversify into new markets,” said Anderson, “in order to sell more high quality prizes!”

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Essential Guide to ... Cranes & Prizes Market Analysis LIGHTING

SOFTWARE

The bright lights of cranes and prizes

A computerised crane future

Ensuring that cranes are decked out with lights and images designed to entice customers is imperative to their success, says Whitehouse Leisure’s Ian Whittingham. assing trade is of vital importance to the success of a crane,which,as Whitehouse Leisure’s Ian Whittingham explains, creates many parallels with the traditional high street:“Operating a crane is no different to running a retail shop in as much as good presentation is vital in persuading the customers to part with their cash.”

Presentation is key and without an attractive display to draw in the customers, even the best cranes will lie dormant.“The use of exterior crane graphics, posters and interior shelf edging are extremely effective to stimulate interest from visitors and passing trade,”saidWhittingham.“The high impact and colourful graphics, particularly for our licensed products, draw immediate attention with consumers wanting toys from the latest movie,TV show or popular App.” To capitalise on this potential,Whitehouse has created custom decorations to match each of the branded ranges on its books.“We now have crane wraps, posters and shelving available to operators for all our licensed product ranges,” said Whittingham, “and hear of continuous reports of how these really do work and encourage play.The wraps are suitable for all types of cranes from E-Claw to Giga Cranes.

They look fantastic and take an older crane to a new level - definitely worth the extra investment to entice the all-important customer.”

After you’ve attract the player up to the glass, the next challenge is convincing them to put some of their hard earned money into the machine. Presenting desirable prizes is clearly key, but investing time in making the booty appear winnable is proving increasingly successful. “We’re seeing increased sales for our coloured plastic beads for the crane bed as a striking alternative to just loading the crane with toys,” said Whittingham. “This makes the toys

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look far more attractive and most importantly, winnable.”

King of the crane prizes are the Minions from animated franchise, Despicable Me. “It goes without saying that our Despicable Me 2 products continue to be the hottest property across the amusement and leisure sector with no sign of any slow-down in demand,” notes Whittingham.

However, there are a number of new lines on the horizon from Whitehouse Leisure which could challenge the status quo.“Other licences to watch include How to Train Your Dragon 2, the upcoming sequel has been a huge success in the USA and has been tipped as one of the summer’s biggest family blockbusters,” said Whittingham. “Doc McStuffins from the hit Disney Junior TV show remains a consistent top performing item for cranes for pre-school customers and we’ll soon be launching Disney’s Frozen, the record breaking animated movie that took everyone by surprise. Due for re-release in cinemas before Christmas as sing along Karaoke style experience, this is sure to be another huge success to look forward to.”

Another growing sector that depends massively on the quality of available prizes is redemption and Whitehouse understands that the two are closely linked.“We believe that it’s imperative for us to be able to provide operators with a redemption offering that complements the prizes up for grabs in the cranes,”saidWhittingham. “We have now expanded our licensed redemption range to include a vast array of products including mugs, breakfast sets, backpacks, key-rings and stationery. It is our aim not only to provide the hottest licenses for crane machines but also provide the same in-demand properties for the ever growing redemption market.”

With a background in redemption, Embed’s Steven Wooley discusses how crane performance can be improved by the addition of both redemption integration and modern tracking software. oinslot: How does Embed software help operators to manage the cranes in their venues?

C Steven Wooley: With the Embed Standalone Redemption Pro system or the full Cashless Management solution an operator is able to issue product to his cranes and track the value of merchandise issues to each player station.With the weekly collection you are then able to see the average payout of product and track how each position and merchandise selection is doing. If you have cards or tokens on the merchandise with ticket value you can also track the number of tickets issued and redeemed.

CS: How can cranes integrate with or compliment a redemption offering?

SW:When an operator is merchandising his stations, it is key to have the right product to attract the player to play.Adding things like cash notes, or even other things like a card with 1,000 tickets to be redeemed at the redemption counter, are great ways to increase guest loyalty by taking someone that may have traditionally only been looking to play one game and win a piece of plush then ends up with an extra 1,000 tickets.

For example: the prize at the counter a customer desires is 1,400 tickets so they spend an additional £5 to try and win the required tickets.This helps increase spend on machines and keeps guests coming back to your location as they see great value in what you offer.The Embed system can help track all this and provide additional details on what products works best and what level of products you should be using to help drive guest loyalty at redemption.

CS: Which innovations have improved the performance of modern cranes?

SW: In the past couple of years there are a number of improvements in the crane sector of the industry allowing for better tracking of prize pay-out and the setting of percentages. Elaut has a great range of features now in their product line that the Embed system can monitor as well provide even more details of machine and product performance.

Embed as a company is always working to keep our product meeting the needs of our customers. Working with machine manufacturers and operators, we are able to keep our product ahead of industry requirements.This is one of the greatest benefits of being with a supplier like Embed.

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FEC’S

Cranes a boon for Funscape Namco Funscape’s leisure equipment controller, Trevor Sutton, tells Coinslot how a well positioned crane can transform passersby into customers. oinslot: How should cranes be positioned in an amusement venue?

CTrevor Sutton: Cranes are integral to our operation and, equally, their positioning within any FEC can be crucial to determining what they deliver to the cash box.This particular machine type offers a shop window to potential customers and at Namco we pride ourselves on how they are presented.

Our cranes can normally be found in a very prominent location, close to the entrance to our facility.This ensures they gain the attention of passing footfall who would not necessarily have been visiting our location. They can act as an opportune spend and of course, once on site, can open up a customer’s eyes to every-

thing that Namco has to offer.

seem to be on the wane. Some cranes now offer self-teach facilities which makes the CS: Which innovations have improved the transition from one product to another far more expedient. In a nutshell both the performance of modern cranes?

TS: Presentation of cranes, as well as the operator and the customer are benefitting product displayed within, now appears to from recent innovations within the crane be key to their success and we have seen in sector. recent years Eclaw come to the fore as the ‘must have’ from an aesthetic perspective. CS: What new prizes do you expect to be Multiple cranes can now be linked and popular over the coming months? offer predetermined colours or effects.This TS: The ever popular Minions [from the can have a massive impact on the location, movie Despicable Me 2] continue to domiin terms of both how they are viewed and nate cash box returns,however Baby Olegs the effect it has in drawing attention to the could be a great short term gain for operaproduct.This has led to other manufactur- tors and, of course, the much loved Disney ers also looking for ways in which to pres- lines continue to offer solid returns. ent their cranes with the ‘wow’ factor.

The days of tedious set up routines also CS: Are there any changes you would

encourage in the cranes sector during the next 12 months?

TS:Attract modes can be key in some locations, I would certainly like to see more audio and visual updates in this area, particularly those that are product related and relevant to new lines. In summary anything that can enhance the customer journey and reduce the burden for operators would be welcomed!

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Essential Guide to ... Cranes & Prizes Products CROWN DIRECT

INSTANCE AUTOMATICS

E Claw on form

Grabbing the zeitgeist

Elaut’s E Claw crane has been a real hit for Crown Direct and Deith Leisure, as they continue to seek what they consider to be a seminal product for the sector. rown Direct and Deith Leisure maintain that the arrival of the E Claw crane in 2010 was a turning point for cranes. Elaut, distributed in the UK and Ireland by the two companies, was already established as a premium, top end crane manufacturer with the EX and Giga range, but in 2010 it delivered a truly head turning product with E Claw.

“The visual attraction of the light changing doors was amazing and stopped customers in their tracks,” explained Stuart Wood, sales executive at Crown Direct,“but the real winning feature was the technology - and the game that this then delivered to the player.These two factors combined have made E Claw the best cash box performing crane for the market place.”

The E Claw comes in a variety of different models, ranging from single to fourplayers.All come with the same LED light changing front doors, with the most popular models being the 900 two player and the Cosmic single player.

“The Cosmic has been the real surprise for us,” said Wood.“A slow starter in terms of sales, but the extra size for the playfield and claws enable the operator to use larger merchandise and this offers more variety to the offer on location.We know a great crane needs great prizes to appeal to the player, and the options that can be offered via the Cosmic have had real appeal.”

This year has seen sales of the Mr Claw increase, as operators and retails in the pub sector look to offer something different to their visitors.Wood continued “Mr Claw’s footprint is ideal for the pubs that have a family offer as their main outlook.

Again with Elaut, it’s about the quality and the reliability that have made it a success, coupled with good merchandise. Customers in the pub retail sector have even had Mr Claw manufactured in specific colours to meet their requirements”

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Cranes from Instance move with the times, as the allure of skilful play takes over from the thrill of pure chance.

Automatics supplies an extensive number Iofnstance amusement cranes, ranging from the current line of Maxx Grab Cranes - and custom-built Maxxgrab units - through to the Toy and Sweet Shop, which are some of the smallest cranes available at just 150cm high.

In between these two, the company sells mid size cranes such as Prize Zone, Pirate and Princess and Chupa Chups Grabber. Each have their own particular selling points, be it size, theme or type of product available to win.

Instance has a number of mantras which guide its crane philosophy. The basic concept of the crane has not changed at all over the decades and the grabbing claw mechanism is pretty much universal. What has changed is the accuracy of the claw.

Now there is far more skill involved in the positioning and pick up, compared with once upon a time and this, of course, is the direction many arcade machines are going. Skill can make a marked difference as the mechanism and technology has increased massively.

The design of all arcade machines is also really important, as this is an arcade’s initial selling point. It is a shop window for the prizes within and once they draw in the player they are more likely to play. The machines have also got to be easy to operate. Complicated controls put people off straight away.

Lastly, you have to consider the height of the viewing window on cranes, often although it might be the adult operating the controls, it will have been a child who has encourage a mum or dad to try their skill and win a prize.

Cranes have always been the bread and butter of the arcade operator. They

never go out of fashion and when a new toy is added it’s like having a brand new machine installed without the expense of buying one.

Instance launch new crane ideas each year and normally releases updates to its current ranges. It has a selection of cranes which it manufactures year in year out, such as the Maxxgrab single unit and Prize Zone.

These are constantly in demand as customers keep expanding and adding more machines to their empires.

Recently the company has been supplying several companies that operate in the brewery environment and manufacture custom machines with custom software for this environment.

Alongside Instance’s range of quality cranes are an extensive supply of consumables and prizes. Ranging from £1 and £2 ‘prize every time’ mixes to candy mixes from 6p per item to 28p per item to loads of redemption and vending stock.

Designed to perform, built to last www.sbmachines.co.uk +44(0)1656 783894

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Essential Guide to ... Cranes & Prizes Products BANDAI NAMCO

A fresh approach to cranes and prizes Bandai Namco are leading the field in both machine and prize development for the cranes and grabbers sector, with ‘skill’ the new byword. andai Namco Amusement Europe Ltd has established a new form of skill prize vending machine, which sits comfortably alongside the traditional crane and grabbers to offer a new type of experience.

These machines, which have been hugely successful, include titles such as Barber Cut, Dunk Tank Prize and Drop the Hook.They allowed operators to entice players with different types of prizes, such as electronics and larger confectionary offerings.

“Our skill prize vending range really opened up the market for both traditional and new types of venues,” says Bandai Namco’s John Crompton. “We have further explored the profitability of combining themed cabinets to extend the promotion of the highly desirable prizes and have found this to increase cash box still further.”

The latest machine in this high performing dynasty is Kandy Cuts 2 - a revision of the Barber Cut format with unique candy prizes and theming.This game will supplement the Jelly Bean Drop the Hook, which features dedicated artwork and the attractive display of Jelly Bean prizes, including the impressive 4.2kg bucket of jelly beans, the glass and metal jelly bean dispensers and the 410g tubes.

“The overall effect is simply stunning and the fact that these are branded retail products is not lost on the players,” says Crompton. Drop the Hook is also available with a Power House themed kit to show off the Nam-Gear range

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of high-end electronic prizes to their best advantage.Drop the Hook Power House is essentially the same game as the traditional Drop the Hook machine, however, there is a 2-pin plug that the player needs to position correctly in order to win a prize.All prizes are specially boxed to display the contents to their greatest effect, complete with cable ties and non-glare printed, retail style packaging.

Bandai Namco also has a spectrum of exciting plush options for cranes, including the exciting Trash Pack licence.Trash Pack is a phenomenally successful brand based on collectable characters, which has matured since its launch in 2011 to have a brand value of over $22m in the UK alone - with more than 130m Trashie toys sold in over 75 countries worldwide.

In addition, Bandai Namco Prize Europe has enjoyed massive success with its range of Pac-Man and the Ghostly Adventures plush - based on the hit TV show which was launched into 40 countries at the start of the year.

Bandai Namco Prize Europe unveiled the full range of plush characters based on the show at the EAG.The brand is further reinforced by a number of arcade machines, which have been released by Bandai Namco, which also feature the new-look Pac-Man character.

Classic Pac-Man remains one of the most popular ranges for cranes and grabbers.The instantly recognisable characters of Pac-Man and the ghosts come in a range of sizes in plush and also feature in a wide variety of prizes.

WHITEHOUSE LEISURE

Grabbing Customer’s Attention While Minions continue to rule the roost, another popular prize is hoovering up a lot of interest from crane players around the country, according to Whitehouse Leisure.

Leisure, whilst will undoubtedly be the Fyearor2014ofWhitehouse the Minions, it’s easy to forget some of the other great licensed products that continue to fill the cash box each week.

Henry the vacuum cleaner and his pink companion Hetty have a proven record of high returns but due to their early popular demand have been out of stock Coinslot JULY 11 - JULY 17, 2014

since April. Available in two adorable sizes these iconic and well known characters arrive back into stock this week. Just in time for the peak summer season. Their size and shape make them an ideal toy for crane machines and attractive eye catching point of sale Crane Kits are also available to encourage and stimulate demand.

2376-p10-23-Essentials_Coinslot NEW 08/07/2014 16:08 Page 9

Essential Guide to ... Cr

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Products EMBED

More than just a leading publisher Consulting Corporate Identity Creative Marketing Crisis Management Design Events Exhibitions Market Research Public Relations Publishing Social Media Video GB Media Marketing Services provides a complete communications service. With a management team boasting decades of international industry experience, GB Media is the only company of its type in the gambling space, employing teams of designers, marketers, journalists and business development executives.

For more information please call John Sullivan +44 (0) 1204 396 397 or email jsullivan@gbmedia.eu

gbmedia.eu

Coinslot JULY 11 - JULY 17, 2014

The redemption of crane software Embed’s redemption software includes detailed merchandise tracking facilities that could make a major difference to crane operators. he Redemption concept is rapidly expanding in the United Kingdom. More and more location owners and operators are designing professional and attractive redemption counters and operations, which will attract and retain more customers.

Redemption Pro by Embed allows an operator to maximise employee efficiency, reducing customer‘s wait time to improve the guest’s experience, and restore order and control in the redemption area.

Next to any redemption machine you will find merchandise and crane machines with product that needs to be tracked just the same as toys and plush at the redemption counter.With the Embed Redemption Pro or Cashless card system you are able to issue product to your merchandise, crane or pusher machines and track the volume of payout to know what machines are doing well and with what product issued to them.

As they say:‘knowledge is power’.

This is all designed to help improve accountability and ease of management at peak operating times, for staff on location as well as managers and owners. Not only is management of merchandise and crane machines with the Embed system possible, but the key Stock Management System can be used at the counter to redeem guest tickets as well.

The redemption centre is typically the last place a guest will visit when leaving a facility.That makes it a critical place to leave a lasting positive impression and a feeling of having received good value to encourage return visits.

During busy periods guests will appreciate an efficient check out process that utilises technology to help speed up the redemption of their prizes. Owners will appreciate better accountability for inventory and improved game management.

Redemption Pro by Embed is the most advanced management system on the market today. Up to four employees can work from one Redemption Pro terminal, so staff can serve multiple guests at the same time, improving productivity and enhancing the level of guest service provided.This also minimises cost investment and reduces the use of space at the counter.

Customers can store their winnings on their personal card, or ticket eater voucher.

Redemption Pro interfaces with all ticket eaters and all ticket stations. Handling tickets electronically means faster and cleaner transactions.The software also supports a secondary display for perfect communication with customers.

Prize inventory is easily managed and maintained,including specific features for prize machine inventory:staff members quickly ‘scan’ the merchandise out of inventory as they assist guests. No more manual inventory, nor manual input of new prize orders receive for stock, as Redemption Pro supports electronic packing lists from the leading redemption supply companies. Redemption Pro is available as a stand-alone system or fully integrated with the Embed Cashless Debit Card system to completely manage all areas of any entertainment complex.

T

2376-p10-23-Essentials_Coinslot NEW 08/07/2014 16:09 Page 10

... Cranes & Prizes

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LOTELLE

The Won keeps cranes on point Lotelle’s crane processor, The Won, promises to boost operator’s revenues by giving them more control over their cranes. ustomers new to the The Won processor often ask: “Is it really worth installing on my old cranes?” SomeC times these older machines have virtually no value and are effectively worthless. Although many of them continue to operate without issue, they just don’t provide the gameplay of a newer piece of equipment.

However, those operators who have updated these older cranes report an increase in revenue. They also enjoy easier operation, relieved of the burden of adjusting grab strength, and increased reliability, thanks to the lack of adjusting or fiddling with new hardware. The customer experience also receives a boost and those venues using The Won have seen a drop in customer complains as a result.

“The stake and prize level increase that the Gambling Act changed has boosted crane machine revenue and

has attracted more customers,” said Lotelle sales manager Michelle Andrews.

“Amusement arcade’s ability to vend higher value prizes can really increase their appeal and encourage customers to pay more per play. With higher value prizes, it is now more important than ever that prize payout is accurately controlled, to avoid excessive and expensive payouts by badly adjusted cranes.”

A summer full of holidaymakers will mean an increase in the amount of plush being restocked or changed, with some cranes being attended too more than once a day.

With the pressures of busy hot summer’s days, the last thing you want to be doing is worrying about the payout of your cranes or having to adjust the cranes with a different line of heavier or bulkier toys. Using sophisticated

computer control, The Won controls the payout of the crane in the same manner as a fruit machine, simply by setting the optimal number of plays per toy. As the crane is played, the grab strength will be constantly adjusted to ensure that the crane maintains its payout target. Not only does this provide the confidence to place any toy in the crane without the need to adjust any settings, it also reduces time spent configuring the machine. Operators can also rest assured that in-experienced staff will be confident to load toys into the crane without prompting a disastrous payout.

Coinslot JULY 11 - JULY 17, 2014

2376-p24-25-Listings_Coinslot NEW 08/07/2014 13:59 Page 1

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MARKETPLACE

B2B Air Hockey

B2B Arcade Crane Services

THE HIGHEST EARNING POOL, AIR HOCKEY AND FOOTBALL TABLES

Listings

www.thewon.co.uk

Hastings Pier rebuild update

T 024 7646 1234 F 024 7646 4433

The Hastings Pier Charity (HPC) said construction work to rebuild the historic attraction has reached its next stage. Work on the parade extension has been largely completed and the refurbishment of the pavilion can now go ahead, the HPC said.

SALES@SAMLEISURE.CO.UK sales@samleisure.co.uk WWW.SAMLEISURE.CO.UK www.samleisure.co.uk

B2B Bingo B2B Amusements

Ticket House Crane sales@leisure-electronics.co.uk www.leisure-electronics.co.uk

CALL NOW

01843 866464

Harry Levy Amusement Contractor Ltd Tel: +44 (0)1843 866464 | Fax: +44 (0)1843 860144 Email: sales@harry-levy-amusements.com | Web: www.harry-levy-amusement.com

B2B Carpets & Flooring

JNC SALES

www.antrimcarpets.com

“Let’s talk about it” Vast ranges of AWPs, SWPs, Drivers, Simulators, Sit-downs and amusement equipment www.jnc-sales.co.uk sales@jnc-sales.co.uk Tel: 0117 9382552 Fax: 0117 9382218 Aftersales Tel: 0117 9382225

info@antrimcarpets.com

B2B Cash Handling

360Cash is an independent maintenance service provider on a wide range of cash handling equipment. We have fully trained engineers located throughout the UK who can provide service on a call-out basis. Alternatively our central repairs centre can offer a ‘back to bench’ repair service on a range of manufacturer’s cash handling equipment.

PROCOIN CURRENCY TECH

Tel: 01270 211565

SCAN COIN DE LA RUE

GLORY MAGNER

We also supply cash handling equipment

Email: admin@360cash.co.uk www.360cash.co.uk www.namco.co.uk

B2B Change Machines

We buy and sell all gaming equipment with over 400 units in stock - From Pool-tables to Fruit machines we have it all.

For the best prices please call us today

Tel: 01795 844 169

Email: Stuart@starleisure.biz

Tel: 020 8391 7700 Fax: 020 8391 7760 Email: sales@suzohapp.co.uk www.suzohapp.co.uk

Kathryn Norris on 01204 396 397

Coinslot JULY 11 - JULY 17, 2014

EXHIBITIONS

Dates unveiled for DEAL 2015

ollowing an extremely successful 2014 event, International Expo Consults (IEC) has announced that next year’s Dubai Entertainment Amusement and Leisure (DEAL) show, will take place at the Dubai World Trade Centre on April 14-16.

DEAL 2014 saw a large assembly of exhibitors and visitors within the entertainment arena, as 32 new exhibitors and three new countries took part in the show.

“Many exhibitors have shown a keen interest in displaying their games at the event which will be the largest edition of the show in history, said Sharif Rahman (pictured), CEO of IEC. “The story was different 20 years ago as there were no shows in the region that catered to the needs of the theme parks and amusement industry.

“DEAL has welcomed many of the stalwarts of the amusement industry, with

F

“Great range of Change Machines available”

To advertise here call

STEVE SHORT, BRENT SALES

The organisers of the Middle East’s largest exhibition for the leisure and amusement industry are hoping for a record-breaking DEAL 2015.

COIN AND BANK NOTE EQUIPMENT MAINTENANCE

jcrompton@namco.co.uk

Redemption will continue to grow, as new venues appreciate the value of attracting families and existing sites expand their offering.

PIERS SUMMER OFFER FROM CLACTON PIER elebrating its 143rd birthday this year, Clacton Pier has launched a range of C offers for visitors July.

regional and global names such as Amusement Services International, Warehouse of Games, Zamperla, Moser Rides, Pro-Fab, Brunswick, EOS Rides, Polin Waterparks and Pool Systems and Rainbow Productions among several other industry leaders across the globe.

“A new way of entertainment which includes retail also referred as ‘retailment’ is now in the limelight,” Rahman added. “It is an amalgamation of family entertainment centres, retail, cinemas and F&B which has been adopted in the GCC and across the Middle East. Malls in the region compete with each other by bring out new innovative entertainment zones constantly. It is therefore not something unexpected that the main leaders in the amusement and leisure industry all across the globe are showing keen interest in the DEAL show that is taking place in April 2015.”

2376-p24-25-Listings_Coinslot NEW 08/07/2014 14:00 Page 2

25

8

MARKETPLACE TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk

Bowling alley for Cheltenham Work has started on a new tenpin bowling alley in Cheltenham.

According to the Gloucestershire Echo, the 23,000sq.ft Hollywood Bowl facility is expected to open by the end of October.

B2B Finance

B2B Gaming Machines

B2B Juke Box Specialists

Amusement and Gaming Equipment Finance with Rates from 3.1%

kim@arionmusic.co.uk

Immediate Funds Available 98% Acceptance Rate

Tel: 0844 800 88 25 info@portmanassetfinance.co.uk www.portmanassetfinance.co.uk

Guests can save 30 per cent by booking amusement wristbands online.

Admission to the SeaQuarium and fishing permits can also be booked in advance. In addition, Clacton Pier has a wide range of live music and entertainment planned throughout summer.

SECURITY HI-RES, LOW PRICES

B2B Gaming Machines

SOUNDNET THE DIGITAL JUKEBOX SPECIALISTS

CALL TOBY: 07970 229124 CALL JAMES: 07836 233176 FOR ALL YOUR JUKE NEEDS & QUERIES www.soundnet.net

B2B Kiddie Rides

C

ricklewood Electronics continues to assist gaming and amusement operators ensure their venues are up to date with the latest security solutions.

The London-based company is currently offering a four-camera CCTV security solution that is viewable on web or mobile devices for just £185, including hard drive.

An eight-camera system is available for £299 and a 16-camera system is £545.

...our business is child’s play!

Family FUN...

For Everyone! www.worldofrides.com

B2B Machines

REFURBS TOP PERFORMANCE FROM DATA LEISURE mong the current deals on offer Data Leisure is the popular Fiddle a ForA tune machine, from Reflex Gaming. This multi-stake £100 AWP machine is available for just £2,225, alongside other Cat C machines such as Hot Shot and Best of British - also from Reflex Gaming.

The selection presented by Data Leisure also includes a range of Cat C Deal or No Deal games from Bell Fruit.

These include DOND All the Way and a selection of classic £70 titles such as DOND Gold and DOND Let’s Play.

www.segaarcade.com

sales@segaarcade.com

Next week’s feature is ATM/Change Machines To advertise, please call Kathryn on

01204 396397 Coinslot JULY 11 - JULY 17, 2014

B 2 B

2376-p26-Analysis_Coinslot NEW 08/07/2014 16:42 Page 1

26

B 2 B

MARKETPLACE

B2B Marketing

B2B Soft Toys & Redemption

Get great PR from the industry experts

Analysis

S&J communications

For a quote call Chris Jones +44 (0)1273 699900 ! # """ !

gaming | betting | gambling

B2B Monitor Repairs

Monitor Repairs (CRT & TFT) Fast turnaround We also repair Paragon PC, etc.

AK Amusement Supplies

0207 923 2335 (Est.1987)

B2B Novelty

B2B Spares *The only OfďŹ cial Cromptons Machines Spares supplier*

CATEGORYC (ÂŁ1/ÂŁ100 Max.)

CATEGORYB3 (ÂŁ2/ÂŁ500 Max.)

Single site

AGCs

This Last Week Week Name / Manufacturer

This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

www.cromptons-spares.co.uk For Spares, Refurbishments, Repairs and Special Offers call Matt or Terri on 01843 593335 For FREE technical support call Steve or Hugh on: 01843 593353 Email: spares@cromptons.com Fax: 01843 588043

1 2 3 4 6 5 8 10 7 9

DOND Winfall BFG Best of British REF DOND Lucky Streak BFG DOND Powerplay BFG Worminator QPS DOND The Big One BFG DOND Time to Play BFG Mega Rich BFG Bank Job - Rob The Lot QPS DOND Pure Gold BFG

Taken from a representative number of sites around the UK Supplied by national operator

1 2 3 4 8 5 7 10 -

Slotto 500 Astra Magic Lotto Ultra Novomatics King of Slots Blueprint T8 Barcrest Mega Bars Big Hit Project Triple 7 Barcrest Lady Luck Reflex Rainbow Riches Community Cash Barcrest TS22 Project Rainbow Kings Astra

Based on data supplied by a representative number of UK sites Supplied by RLMS Sales

CATEGORYD (10p/ÂŁ5 Max.) www.zoltaruk.com

B2B Pool Tables & Accessories

Distributor of snooker and pool accessories and manufacturers of genuine Superleague tables and spares.

s 07442 491384 eric_lewis_mbs@btconnect.com

FEC - family

AGCs This Last Week Week Name / Manufacturer

This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

2 1 3 4 10 -

Encore T7 (GP3) SG Gaming Encore T7 (GP2) SG Gaming Encore T7 (GP1) SG Gaming Magic Games 100 Ultra Novomatic Triple 7 (GP1) SG Gaming Magic Games 3 Novomatic Party Time Anniversary Astra Find the Lady 2 Card Project Bullion Bars Platinum Astra Wish Upon A Bonus Blueprint

Based on data from a minimum of 10 locations. Supplied by Praesepe

1 2 3 4 5 6 10 8 9 7

Bullion Bars (3 Player) Astra Party Time Classic (3 Player) Astra Party Games (4 Player) Astra Golden Games (3 Player) Mazooma Adders And Ladders (4 Player) Vivid Rainbow Riches (3 Player) Empire Goldrush Stampede (4 Player) Mazooma Party Time Arena (4 Player) Astra Party Time (3 Player) Astra DOND (4 Player) Bellfruit

Based on data from four sites Amusement Equipment Co Ltd

B2B Skill Ball Deluxe

CATEGORYB4 (ÂŁ2/ÂŁ4000 Max)

To subscribe please call Sarah Haworth on 01204 396 397 Coinslot JULY 11 - JULY 17, 2014

FEC - adult

Members clubs

This Last Week Week Name / Manufacturer

This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

1 2 3 4 6 9 8 9 -

Magic Games U/R Novomatic Rainbow Riches Party Barcrest Magic Games S/D Novomatic Pure Gold Project Free Play 70 Project Party Time Aerna (4 Player) Astra Win Wall Celebrity Astra Bar X Diamonds 7 Electrocoin Win Wall Celebrity Astra Party Time Player Astra

Taken from a representative number of sites around the UK Supplied by Amusement Equipment Co Ltd

1 2 3 4 5

1 2 3 4 5

Alice Queen of Hearts Reflex Flamin’ 400 Reflex Jackpot 400 Barcrest Cops Judgement Pay BFG Street Casino Storm

Based on data from representative sites.

Supplied by sector professional

2376-p26-Analysis_Coinslot NEW 08/07/2014 16:43 Page 2

Sponsored by

NOVOMATIC LEADS, OTHERS FOLLOW

ClassiďŹ ed To advertise: Contact Kathryn Norris on 01204 396 397

Wanted

For Sale

WANTED

UK Box Office Chart This Last Week Week Name

MRS BROWM’S BOYS D’MOVIE

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6

Mrs Brown's Boys D'Movie The Fault in Our Stars 22 Jump Street Maleficent Chef How to Train Your Dragon 2 Walking on Sunshine X-Men: Days of Future Past Edge of Tomorrow Jersey Boys

EX1

BARCREST CAT C & D BOXERS STACKERS EATERS CRANES PILE UPS BEST PRICES PAID BEST PRICES PAID CHANGER 07595 568078 07595 568078 CRANE S/P For Sale FAIR PRICES /LFHQVLQJ IRU \RXU EXVLQHVV TEL. 07748 821632 MIDLANDS DW SULFHV \RX FDQ DIIRUG

TICKET

FILMCHARTS

FOR SALE

&DOO 'HEELH +RXJK RQ

SOUND LEISURE JUKEBOXES %*(* 53"$, Ĺ­ .*-&450/& */ .64*$ ÂŁ800 ONE STOP 10,000 TRACKS ÂŁ700 DIGI TRACK 1 ÂŁ400 /4. *$0/ -*5& ÂŁ700 ICON 1 ÂŁ400 The prices you see are the prices you pay

ZZZ FKDWWHUWRQV FRP

MUSICCHARTS UK Jukebox Chart http://www.sound net.net/ www.soundnet.net

This Last Week Week

1 2 3 4 5 6 7 8 9 10

1 2 3 4 6 5 10 7 8 9

Waves (Robin Schulz Remix) Mr Probz Ghost Ella Henderson Hideaway Kiesza Sing Ed Sheeran Stay With Me Sam Smith Summer Calvin Harris Wiggle Jason Derulo feat. Snoop Dogg All Of Me John Legend Happy Pharrell Williams Nobody To Love Sigma

Albums This Last Week Week

1 2 3 4 5 6 7 8 9 10

1 7 2 6 5 4 3 -

X Ed Sheeran 5 Seconds of Summer 5 Seconds of Summer Wanted on Voyage George Ezra Blue Smoke - The Best Of Dolly Parton In The Lonely Hour Sam Smith 48:13 Kasabian Caustic Love Paolo Nuitini Ghost Stories Coldplay Ultraviolence Lana Del Rey Mutineers David Gray

Downloads This Last Week Week

ARIANA GRANDE FT IGGY AZALEA: PROBLEM

WOULD PART EXCHANGE FOR CD JUKEBOXES OR PINTABLES

Working or not.

Authorised and Regulated by the Solicitors Regulation Authority. SRA No 44948.

Authorised and Regulated by the Financial Services Authority

Telephone Rick on 07870 883463

Highest Earning Tracks on Sound Leisure jukeboxes

Based on data supplied by Soundnet

5 SECONDS OF SUMMER: 5 SECONDS OF SUMMER

FOR SALE

WANTED

1 2 3 4 5 6 7 8 9 10

2 5 1 3 6 13 8

Problem Ariana Grande ft Iggy Azalea Ghost Elle Henderson Budapest George Ezra Gecko (Overdrive) Oliver Heldens & Becky Hill Sing Ed Sheeran Chandelier Sia Make U Bounce DJ Fresh vs TC ft Little Nikki Stay With Me Sam Smith A Sky Full of Stars Coldplay All Of Me John Legend

New & Used Machine Prices Cat B3 ÂŁ2 Stake

T8 PERFORMER 22 KING OF SLOTS VISION MEGA 7/ D&J / MEGA BARS SLOTTO 500 CASINO KING SLANT HOT HOT 500 MEGA GAMES SLANT LADY LUCK JACKPOT KING RAINBOW KING

ÂŁ7,995 ÂŁ7,995 ÂŁ6,995 ÂŁ4,495 ÂŁ3,995 ÂŁ2,995 ÂŁ2,495 ÂŁ1,995 ÂŁ1,295 ÂŁ995 ÂŁ995

10P ÂŁ5 MULTI-PLAYERS PARTY TIME CLASSIC BULLION BARS CLASSIC DOND 4 PLY SIT DOWN CRAIC IN FUN 3 PLY RAINBOW KING 3 PLY DOND 3 PLY

ÂŁ8,495 ÂŁ8,495 ÂŁ6,995 ÂŁ5,995 ÂŁ3,995 ÂŁ3,495

Pushers SWEET FALLS COIN/TKT ÂŁ18,495 MRY GO ROUND COIN/TKT ÂŁ16,995 SNAKE N LADDER STRAIGHT ÂŁ10,995 ROLLER COASTER STRAIGHT ÂŁ9,995 BIG PRIZE WINNER ÂŁ4,995 R/R SHOOT TO WIN 2PLY ÂŁ3,995 SALSA ÂŁ2,495

Redemption

WIZARD OF OZ 2 PLY TICKET MONSTER HARPOON LAGOON CONNECT 4 MINI GOAL LINE RUSH SINK IT SINGLE DEAL OR NO DEAL DOODLE JUMP

ÂŁ13,495 ÂŁ8,995 ÂŁ7,995 ÂŁ6,995 ÂŁ6,495 ÂŁ6,195 ÂŁ3,495 ÂŁ2,995

Video

TRANSFORMERS THEATRE ÂŁ11,995 SUPER ALPINE RACER TWIN ÂŁ11,995 DEAD STORM PIRATES ÂŁ7,995 SUPER ALPINE RACER SGL ÂŁ6,495 RAZING STORM ÂŁ3,995 TERMINATOR SALVATION ÂŁ3,495

THIS WEEK STAR BUY ROLLER COASTER ROLL DOWN ONLY

ÂŁ3,475 +VAT

All prices subject to VAT and Carriage

gaming...and so much more!

VDOHV#FURZQGLUHFW FR XN

VDOHV#GHLWKOHLVXUH FRP

Coinslot JULY 11 - JULY 17, 2014

27

B 2 B

28

B 2 B

FOR SALE

FOR SALE

11 x Cat D Amusements with Prizes

9 x Cat C Amusements with Prizes 1. Ant and Dec 2. Max a million

1. Yabba Dabba Darts 2. King Kong

3. Monopoly 4. Show Time

3. Round the bend 4. Jack potters

5. Amazing 6. Pacman

5. Italian job x2 6. King Kerching

7. Crazy Fruits

7. Juggling Jackpots 8. Hulk 9. Homer’s meltdown 10. Crazy Fruits 11. Monopoly All in good working order at London Airport. Buyer collects, best oers call

07973 326448

FOR SALE

NBA BASKETBALLS

3 FOR ÂŁ2,495

01179382552

8. Joker Poker upright 9. Crazy Fruits All in good working order at London Airport. Buyer collects, best oers call

FOR SALE

FOR SALE

Pusher game for sale Electric rock 6 player good condition photo on request

5x Amusements with Prizes ~ 9^ZTa ?^ZTa bXcS^f] ~ 1XV ATS 3TP[ ^a =^ 3TP[ ~ ATS FWXcT P]S 1[dT " _[PhTa ~ ?Pach CX\T " _[PhTa ~ APX]Q^f AXRWTb

BEST OFFERS call

0[[ X] V^^S f^aZX]V ^aSTa Pc ;^]S^] 0Xa_^ac 1dhTa R^[[TRcb QTbc ^äTab RP[[

07973 326448

07973 326448

FOR SALE

PINBALL HEAVEN LTD

FOR SALE

TEL 01772 816677 EMAIL SALES@PINBALL.CO.UK

BEST OFFERS call

Coin sorting and counting equipment for sale all in good working order 1x Cummings coin sorter model 1361 x2 1x Mal coin sorter 309 1x Procoin sorter 2 x Cummings jet sorter 4200 3x printers IDP 3550

BEST OFFERS call

07973 326448

&(&" "!%##'

PARTS/REPAIRS/ACCESORIES Kiddie Rides x4 & SERVICE FULL WORKING ORDER MACHINES BOUGHT & SOLD Ride details: Jay Jay, Helicopter, LARGE STOCK OF PINBALL Magic Roundabout and PARTS ALWAYS AVAILABLE Tweenies photos on request

07973 326448

To Advertise contact Kathryn Norris on 01204 396 397

FOR SALE

10p ÂŁ5 BARCREST $SBJD O 'VOĹŚ Ĺ­ 1MZS 0OMZ NPOUIT PME c WBU

MAD WAVE MOTION THEATRE 3 1"/ ".64&.&/54 (6/ 4)005&

5FMFQIPOF 07774 191 191

Whether your market is low stake high volume gaming, remote, land-based casinos, bingo, betting or amusements there’s only one publishing house that’s really connected.

The publishing division of GB Media is responsible for the award winning titles International Casino Review, Betting Business interactive and Coinslot, as well as the ofďŹ cial ICE catalogue.

UPCOMING FEATURES

For a unique window on the world of gaming, simply contact us on +44 (0) 1204 396 397 or email us at jsullivan@gbmedia.eu.

ATM/CHANGE MACHINES Issue 2377 - 18th July

CAT B3 Issue 2378 - 25th July

POOL TABLES, CLOTHS & ACCESSORIES Issue 2379 - 1st August

Coinslot JULY 11 - JULY 17, 2014

icr

GBmedia

TEL: 0117 9382552 AFTERSALES TEL: 0117 9382225

C AYS ULY JNN D1TH J PE & 1

O TH 10

JNC SALES

UNIT 1, CCT BUILDINGS, GREENSPLOTT ROAD, CHITTENING TRADING ESTATE, AVONMOUTH, BRISTOL. BS11 0YB 777 *.# 3!,%3 #/ 5+ s 3!,%3 *.# 3!,%3 #/ 5+

JNC CHEAP FRUIT FRENZY

CAT C HI-TECH

CAT D HI-TECH

CAT C HI-TECH

CAT D HI-TECH

DOND BANKERS BONUS.........£495 DOND DOUBLE TAKE..............£395 FAMILY GUY BOOZE HOUND ...£395 BANKER RINGS TWICE ...........£395 DOND GOLD...........................£345 COPS N ROBBERS ..................£345 DOND PERFECT GAME ...........£295 DOUBLE DOND.......................£295 DOND LETS PLAY...................£295 CASINO CRAZY......................£295 BULLYS STAR PRIZE ..............£295 ITALIAN JOB .........................£295 MONOPOLY HOT PROPERTY ...£295 DOND CRAZY CHAIR ..............£295 DOND BIG RED ......................£295 ANT N DEC POKER FACE ........£295

GOLD DIGGER ........................£295 DOND ORIGINAL ....................£295 DOND WHATS IN YOUR BOX ...£295 MONOPOLY ROAD TO RICHES .£295 MONOPOLY DLX .....................£295 COPS N ROBBERS ..................£295 DOND POWER OF 5 ................£295 WHO WANTS TO BE A LEGIONNAIRE ..£245 BOBBY DAZZLER ...................£245 BULLYS PRIZE BOARD ...........£245 SIDE SPLITTER ......................£245 BIG BLASTER ........................£245 LORD OF THE RINGS ROTK.....£245 ROYLE FAMILY BANKER .........£245 MONOPOLY ............................£245 MANIC MINER........................£245 GRAND BLASTER CASH..........£245 RETURN OF THE COUNT ........£245 TUBULAR BELLS....................£245

RR ON THE FIDDLE ................£395 RR REELS OF GOLD ...............£395 DEVIL OF A DEAL (HORIZON 2) ..£295 HOT HOT HOT (HORIZON 2) ........£295 RR LEPRECHAUNS GOLD........£295 RR LOTTA LUCK .....................£295 RESERVOIR FROGS (G2) ..........£295 BUCKSHOT (G2) ......................£295 TAKE IT OR LEAVE IT CRAZY TRAILS..£245 PACMAN POWER UP .............. £195 TAKE IT OR LEAVE IT ............. £195 COUNT YA CASH.................... £195 INDIANA JONES & HOLY GRAIL ..£195 ITS AMAZING ........................ £195 BOOTYLICIOUS ...................... £195 ELVIS 5 LINER ....................... £195 SMASH THE CASH ................. £195 TEMPLE OF TREASURE .......... £195 GOLD RUSH ........................... £195

SPACE RAIDERS .................... £195 VORTEX ................................ £195 SHOW ME THE MUMMY .......... £195 OPEN THE BOX ...................... £195 HOT SHOT ............................. £195 PHIL THE POWER .................. £195 CASH OR BUST ...................... £195 MOST DAUNTING ................... £195 ROUND THE BEND ................. £195 IT’S A KNOCKOUT ................. £195 CASH ATTACK ....................... £195 JEWEL IN THE CROWN........... £195 SNAKES N LADDERS.............. £195 DOCTORS & NURSES.............. £195 ROB DA BANK ....................... £195 ITS AMAZING ........................ £195 KING KERCHING .................... £195

ANY 4 FOR ONLY £995

ANY 5 FOR ONLY £995

ANY 6 FOR ONLY £995

ANY 6 FOR ONLY £995

BELLFRUIT £70

BELLFRUIT £5

B3

BARECREST £5

BARCREST £70

MANY MORE MACHINES AVAILABLE FOR SPEEDY DELIVERY

SELECTION TRIPLE 7 ............................£4,395

(ANY 3 NEW £2 GAMES)

LADY LUCK ........................ £1,995 MAGIC SLOTS ........................£995 STAR ATTRACTION ................£895 MONKEY BUSINESS GOLD ......£595 SLOTTO DOUBLE ACTION .......£395 REEL KING ............................£395

CAT C/D

SELECTION BAR X EXTREME 3 PLAYER £100 ..£8,995 LOCOMOTION 3 PLAYER ......£3,995 JUST COME IN

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2376-p30-31-Comment_Coinslot NEW 08/07/2014 13:11 Page 1

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Coinslot July 11 - July 17, 2014

Comment Horses for courses

“

“Twenty quid on Richard Pankhurst, squire!”

alex lee comment hile schadenfreude has a habit of biting back, I had to stifle a little giggle to myself when I heard the news that all 20 trackside bookmakers had fallen foul of test inspections at Royal Ascot last month.While many outside the industry - as in the people who shove coins into a slot in order to be entertained, along with the media and to an extent the government - lump all constituent parts of the gambling industry together there is a definite distinction between the coin-op sector and the bookmakers sector, not least down to the FOBT divide.

Can you imagine the uproar in the media if 20 high street adult gaming centres were all caught allowing 16-year-olds play on their machines on the same day? I’m pretty sure the national press would somehow make a big meal of that one, yet while 20 trackside bookies flaunt the law there’s barely a mention of the fact outside of the Gambling Commission’s fortnightly bulletin. I wonder if that’s anything to do with the fact that the Queen likes horses? She probably likes a quick go on the FOBTs as well on the quiet.They’re the

W

champagne and caviar of gambling, doesn’t one know?

Of course, the issue shouldn’t be which of the various coin-op, amusement, gaming and gambling sectors is holier than thou and, ultimately, point scoring exercises are a waste of time.What shouldn’t be forgotten, however, is that AGCs still haven’t had the opportunity to show that they can deploy FOBTs in a responsible manner, despite not only being strictly for over-18s but also by and large crossing every ‘T’ and dotting every ‘I’ that the Gambling Commission asks of them.

Obviously, while there is a crossover in AGC and bookmaker demographics it isn’t the exact same group of people that visit both venues.What the two types of location have in common, however, is that they’re both adult only.Wouldn’t it be good if the government behaved like responsible adults and created a level playing field for B2 machines? At least then the coin-op sector could prove beyond any reasonable doubt that it is capable of siting FOBTs without the whole world caving in to an apocalypse of addiction.

You can’t win them all

A single site operator, a bin come under Coinslot’s media m

alex lee media watch ent-based operator AMS has been working flat out to ensure K that its customers have been fully prepared for the World Cup and the additional opening hours and footfall this month, according to Coinop Community.

“Just over two weeks into the tournament, we have seen mixed results from our vast array of equipment,” said AMS director Jason Jarrett. “Some customers’ takings have rocketed, while others have been rather stagnant as the extra custom has resulted in AWPs being blocked by people watching the TV. Some jukeboxes have also not been in use as much due to the afternoon and evening games, so it is fair to say you can’t win them all!”

AMS is celebrating being the first operator in the country to be 100 per cent Soundjack enabled this month. “All of our VHub customers have had an afternoon’s demonstration of this great app to allow the selection of tracks from a smartphone, or tablet PC, which can then be played on the jukebox.

Posters, balloons, beer mats and t-

shirts have all been supplied to promote this new venture and in addition, all AMS VHubs have now been fitted with cameras to allow the users to make Dance Me videos.

Credit Countdown has also been set up as well as Twitter and Flickr feeds when desired. “This is a great achievement by all our staff and I am pleased we have managed to complete this upgrade before any other operator in the country,” concluded Jarrett.

Further afield, consumer spending and shopping habits appear to be changing in a dramatic and longterm manner, according to the Vending Times. Evidence of this can be seen in one survey conducted by the market research firm NPD Group. As the survey discovered, families aren’t eating out as much as they did just a few years ago.

According to NPD, visits to restaurants by families have declined by about 1bn over the past six years. Family outings, which represent an estimated $83.7bn, or 20 per cent of total restaurant sales, have dropped across all segments and meal periods.

In the instance of casual dining, receipts were at a six-year low for the period ending February 2014.

Starting in 2009, NPD noted, casual-dining traffic declined at a rate of 2 per cent each subsequent year, with total losses of 7.1m visits.

A weakened economy factors into the decline, but NPD also found that there are other barriers limiting families from dining out, including the perceived value for the money and restaurant environment.

Additional evidence of this trend can be seen in the second bankruptcy filing in less than three years by the iconic restaurant brand Sbarro. The family-friendly pizza chain cited in legal papers an “unprecedented decline in mall traffic”.

According to the experts, online shopping has taken an especially big bite out of foot traffic at brickand-mortar locations. As of the fourth quarter of 2013, online sales account for some 6 per cent of total retail spending. That number nearly doubles the share from 2006 on a trend line that shows no signs of flattening out.

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Coinslot July 11 - July 17, 2014 31

“The way people communicate is changing at an alarming rate. The particular growth area is photos - Snapchat, Instagram and similar sites are the new frontier of online communication. No doubt many of your customers will be taking and sharing photos in your pub, which could have implications for your licence.”

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Email: al@sjc.co.uk

POPPLESTON ALLEN, MORNING ADVERTISER

“ ”

quote unquote

“Violent video games like Grand Theft Auto have long courted criticism for ‘promoting’ violent behaviour, but a new study suggests that morally bad behaviour in the virtual world may actually translate to more pro-social behaviour in the real world.”

Howe calls for tougher government action on online gambling

HARRY REDHEAD, METRO NEWS

“The upcoming summer sports events and in particular, the World Cup, will see increased gambling across the board. From the accessibility of gambling sites to shop advertisements, to awareness campaigns about the risks involved and the availability of resources for those with a problem (or worried they may be developing one) awareness and proactive action is key.”

DR GARY JACKSON, CONSULTANT PSYCHIATRIST AND MEDICAL DIRECTOR, PRIORY HOSPITAL CHELMSFORD

“I couldn’t believe the story today about the thief in Welwyn Garden City who walked into an open pub, got his drill out and calmly bored into the fruit machine!

Apparently he fled when staff challenged him. Did he really think they would leave him to it?”

STEPH NORBURY, COIN-OP COMMUNITY

operator, a bingo hall in Drumchapel and the US coin-op sector all inslot’s media microscope this week.

This is bad news for those vending and amusement operators who rely on casual restaurants and mall-based retailers to attract their customers. And the forecast is not expected to improve any time soon. Some of the best-known strip mall anchor stores have announced massive closings. One headline in the business press recently announced that strip malls are on “a march toward extinction”.

While many of these venues are not typical of coin-op locations, operators continue to rely on high-volume retailers to attract foot traffic. If the current trend continues, which seems likely, operators will be forced to rethink location strategies. That could involve following the foot traffic to less vulnerable locations, such as 24-hour convenience stores and mom-and-pop speciality stores.

And finally, one lucky player at the Mecca Bingo hall in Drumchapel, Glasgow will be having a better honeymoon than originally planned thanks to a big win at the club, according to bingosupermarket.co.uk.

Charlene McCartney netted herself a £10,000 jackpot win on the National Bingo game on June 28 at the Mecca Bingo hall but she also shared £50,000 with the other

players at the venue at the time.

She landed a house prize of £207.58 and the National Prize of £10,000 whilst 316 other players shared the afternoon Win, Share and Shout prize of £50,000 - a total of £158.23 each. Charlene called ‘house’ in 45 numbers and really didn’t think that she had won any more than the house prize, which she was more than happy with.

You can imagine her elation when she found that she had won the National Prize and the Win, Shout and Share game too. The club’s general manager Duncan Anderson said: “When Charlene shouted house and we knew we’d got the community prize, the atmosphere was just amazing. Everyone jumped up and cheered! I’m absolutely delighted for all our players.”

During the Second Reading of the Consumer Rights Bill, Baroness Howe of Idlicote spoke of her disappointment that the government has not yet introduced a financial blocking measure in relation to transactions between people in the UK and online providers based outside the UK without a Gambling Commission licence.

baroness howe comment support the general principles underlying the Consumer Rights Bill. It Iisfirmly crucial that consumers have greater choice, transparency and rights in the public services that they receive, and the Bill provides that.

The current approach, which involves setting out consumer rights across various pieces of legislation, between which there is on some occasions overlap and, on other occasions,tension,does not make for clarity.A call for evidence in the consumer law review in 2008 revealed strong support across the board for consolidating consumer legislation to make it clearer and more accessible. Respondents highlighted a number of benefits that a rewrite would bring, such as: removing discrepancies and inconsistencies; greater use of plain English; greater awareness of rights, remedies and obligations; greater flexibility; future-proofing and the aiding of business growth.The Bill provides these, too.

I am disappointed that the government have not yet introduced a financial blocking measure in relation to transactions between people in the UK and online providers based outside the UK that do not possess a Gambling Commission licence. The Gambling (Licensing and Advertising) Act that we considered in the previous Session introduced important legal changes in relation to online gambling.The government presented the Bill as a piece of legislation motivated very much by concerns for consumer protection.

The Act requires that any online gambling provider wishing to access the UK market from another country must obtain a UK Gambling Commission licence, which of course sounds excellent, but there is a problem.The provision of this new licensing regime can enhance consumer protection only if it is harnessed to another provision that securely prevents online providers without a licence from

accessing the UK market.

A second provision, however, was absent from the Bill. On Report, I moved an amendment to prevent unlicensed gambling providers selling to consumers in the UK.This has been termed “financial transaction blocking”. The amendment had the effect of requiring financial transaction providers not to service transactions between people in the UK and online gambling providers based outside the UK without a Gambling Commission licence.

The government responded by announcing that the Gambling Commission had spoken to three financial transaction providers who had agreed to introduce financial transaction blocking on a voluntary basis. This was welcome news.At the meeting that I had with the Minister on that occasion, I was told that although the government did not want a financial transaction blocking clause in the Gambling Bill they would be open to making such a provision in a consumer protection Bill. It so happens that we have a consumer protection Bill before us, but no financial transaction blocking measure is proposed in it.

It is clear to me that while a voluntary agreement with three financial transaction providers is very welcome, what we need is a statutory approach covering all providers of financial transaction services.

I am advised by online gambling providers that, if financial transaction blocking is not provided universally through law, financial transaction provision will simply migrate to providers that are beyond the voluntary agreement. I would like to ask the Minister whether he would update us on any developments in relation to the voluntary agreement. Are the government willing to introduce an amendment to this Bill to make provision for financial transaction blocking in order to protect British consumers from unlicensed online gambling operators?

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Newsweek GERMAN TRADE FAIR SQUASHED BY REPRESSIVE LAWS he IMA trade fair for the international amusement and vending machine industry, due to be held in Germany during 2015, has been cancelled in response to draconian anti-amusement laws.

In a public statement, organiser VDAI, which represents the nation’s coin-op industry, has cited the overwhelming weight of the ‘German State Treaty on Games of Chance’ as the primary cause of the show’s cancellation: “The treaty…as well as the significant increase in local amuse-

T

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Big names confirmed for big Macao show the success achieved in 2013 and the response from the international gaming community has been very positive,”said event director,Marina Wong.“2014 is on course to be a bigger event featuring returning companies as well as those which will be new to MGS.The proportion of returning exhibitors is a very accurate measure of success and I’m delighted to have some very important companies on the floor plan.”

The 2014 Macao Gaming Show is scheduled to take place from 18-20 November, 2014 at the Venetian Macao.

ne of the world’s biggest gaming expos has confirmed its first wave of exhibitors for this year’s event.The Macao Gaming Show, scheduled to take place in November, looks set to attract a diverse line-up featuring some of the industry’s most influential companies.

Among the early sign-ups are JCM Global, BMM Testlabs and Future Logic.They will join many many more, as organisers report that 95 percent of last year’s exhibitors have already signed up for the 2014 edition.

“Our objective was to build on

O

ment taxes in some communities combine to massively repress the amusement and vending machine industry and severely limit its economic prospects. Further drastic limitations are to be imposed by the planned amendment of the Gaming

Ordinance. Years of development work are abruptly rendered obsolete.”

GAMING CONGRESS SET FOR CRIMEA he troubled region of Crimea is set to host an exploratory gam-

T

ing summit, as the organisers of the Russian Gaming Week gather interested parties together to discuss gambling in the recently conquered peninsula. Following Russia’s annexation of the region - a fact still disputed by the new Ukrainian gov-

ernment - President Vladimir Putin suggested that Crimea could become a gambling hub for visitors from Russia and wider Europe. The Crimea Gaming Congress will be held in Yalta on 22 August, 2014 and promises to feature a talk from Maria

Lepschikova, a lawyer from Pravovaya Liniya, and further unconfirmed speakers.

Calendar AUGUST 2014 12-14 Australasian Gaming Expo Sydney Exhibition Centre, Sydney, Australia www.austgamingexpo.com

SEPTEMBER 2014 2-4 Entertainment Arena Expo, Romexpo Fair Ground, Bucharest, Romania www.earena.ro 2-4 Playfair at SALTEX 2014 Royal Windsor Racecourse, Windsor, UK www.playfairuk.com

23-25 Euro Attractions Show, RAI Exhibition Centre, Amsterdam, Netherlands www.iaapa.org/eas 30-2 LIW 2014 NEC, Birmingham, UK www.liw.co.uk

OCTOBER 7-9 Brand Licensing Europe Olympia, London, UK www.brandlicensing.eu

30-2 G2E 2014 Sands Expo & Convention Centre, Las Vegas, US www.globalgamingexpo.com

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Views, opinions and recommendations contained in this publication are put forward for consideration only. No action should be taken in reliance upon any such views, opinions or recommendations. Neither GB Media Corporation Ltd nor contributors accept any responsibility for any loss occasioned to any person howsoever caused or arising as a result of or in consequence of action taken or refrained from in realiance on the contents of this publication.

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