Coinslot 2398 digital by GB Media Corporation

Price: £2.50

December 12 – December 18, 2014 • No. 2398 • www.coinslot.co.uk

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COINSLOT

COMMENT

Industry news Seaside amusements EAG Preview Latest Machine Charts B2B Listings Classified ads and opps Comment & Analysis Newsweek

...the gambling entertainment experience enjoyed by the majority, whether in betting shops or other venues and platforms, should not be unnecessarily impaired by the imposition of unqualified harm minimisation measures that whilst best intended, may carry with them unforeseen side effects...

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Newham Council versus th BACKGROUND

• Newham currently has 86 betting shop premises licences and there has been an increase of almost 30 per cent since 2007. • Licensing regulations restrict betting shops to having only four FOBTs, Newham Council believes that this restriction is what has contributed to the rise of almost 30 per cent of stores in the borough during the last seven years. • Newham Council’s licensing committee refused a licensing application to Paddy Power in February 2013 on the grounds that the company could not prove their primary use would be traditional overthe-counter betting, not fixed odds betting terminals. Although the decision was overturned at magistrates’ court, a judicial review confirmed that for a council to be effective in carrying out its licensing authority functions primary gambling activity must be taken into

consideration. • Earlier this year Newham Council supported Hackney Council’s SCA submission calling for the introduction a separate planning class for betting shops, which the government consulted on over the summer. • On October 14, 2014 London Councils’ leaders committee also passed a formal motion backing Newham Council’s SCA proposal. Councillor Claire Kober, London Councils’ executive member for regeneration (pictured), said: “Londoners have told us they are fed up with the number of betting shops on their high streets, and they want councils to have more powers to act. While we welcome the recent changes that the government has proposed to the planning regulations around betting shops, councils currently have no power to regulate how fixed odd betting terminals operate.”

Single site operator points to OPERATORS

Digital content may be making inroads, but analogue continues t Don’t rule out an analogue comeback in 2015.

ajor single site operator Bob Rudd has given digital content the nod as one of the sector’s most important features for 2015 and beyond. The firm’s managing director Bob Rudd welcomed the £100 triennial review for Cat C machines at the start of 2014, stating that it has given machine income a boost. His company’s digital estate has handed the operation a lift and Rudd has noticed increased player uptake over the past 12 months. He explained: “Our digital estate of machines has seen a new level of consistency this year, which is pleasing. We know

digital is the future and can begin to see players thinking that way also.” He does, however, believe that there is still a significant place for analogue in the single site product mix. He added: “In 2015, there will be new innovation on analogue machines as manufacturers start maximising the £100 jackpot and new technical standards as well as some exciting new digital content.” Rudd pointed to new business gains such as Camerons, Mitchell & Butler and Mitchells of Lancaster and the completion of the management buyout as some

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AMUSEMENTS

INDUSTRY

Hopes high for Barry Island

Greene King wins bingo licence appeal

23 December 12 - December 18, 2014 • No. 2398 • www.coinslot.co.uk

rsus the bookies ABB Response

n response to Newham Council’s initiative,the Association of British Bookmakers defended their corner by stating: “There is no evidence in that a reduction of the stake to £2 will have any impact on issue gambling. Betting shops are located in major commercial centres and 84 per cent of betting shops are located in commercial centres where the demand is highest.” It added that the licensed betting office industry had introduced a voluntary code for FOBTs where there would be more breaks in play. The statement concluded: “The majority of customers stop playing after reaching their voluntary limits and self-exclusions have gone up by 35 per cent in the last six many months as a result of customer interactions with staff in shops.”

oints to major business gains

gue continues to hold its own according to operator Bob Rudd. biggest successes of the year, while adding: “The management buy-out has stated our long term intent for the industry, and we are also pleased with being able to bring Charlotte Rudd into the family business as HR manager.” Rudd summed up 2014 as a successful transitional period for his business with major business wins. He concluded: “The industry as a whole has been boosted by the £100 jackpot but continues to battle with fraud. In 2015 there will hopefully be more innovation leading to higher cash boxes.”

Local councils join forces to curb FOBTs HIGH STREET GAMING

Newham Council’s sustained attempt to drive betting shops off Britain’s high streets - for better or worse for the local business community - is gathering momentum. With cross-party local authority support growing, is Britain actually turning into the Russia of Western Europe? ewham Council’s Sustainable Communities Act proposal, which demands that the government reduces the maximum stakes on betting shop B2 gaming machines (FOBTs), from £100 a spin to £2, has been backed by 92 other councils from across the political spectrum up and down the country. The East London-based council, and its supporting authorities, argue that a rise in the number of bookies, mainly big name chains, are clustering on high streets, and taking advantage of lax planning laws. Their proposition is that in the 55 most deprived areas of England, there is double the number of betting shops, compared to the 115 most affluent localities. The Mayor of Newham Sir Robin Wales is demanding that action is taken to reverse the decline of the country’s high streets into the hands of bookmakers. He said: “We are fighting hard to ensure that high streets up and down the country are not dominated by betting shops who are solely concerned with making a quick buck on a computer roulette wheel. In Newham we have tried to curb the rise in the number of betting shops, especially those chain stores who try to maximise their profits through fixed odds betting terminals, but our battle with the betting shops has been thwarted by the lack of tough regulations and the toothless court system. “We are now taking the next step. Some 92 councils,of all political parties, have signed up to our Sustainable Communities Act, the largest number ever,to urge government to bring an end to casino-style gambling on the high street, and prevent betting shops from clustering and destroying our shopping districts, especially in deprived areas.” Notwithstanding Newham’s own

poor track record of making a quick buck out of its residents through its landlord’s licence and hyper aggressive council tax battles in court,it has managed to drive a highly successful PR campaign against FOBTs pushing the numbers game to their very limits with claims that one machine alone could see £18,000 gambled in an hour,and with up to four machines in a store, £72,000 could be spent during peak hours. The latest wave in the public debate, which has been serviced by poor riposte from the bookies themselves, continues to play heavy on the emotive argument, with chairman of the Newham chamber of commerce Lloyd Johnson adding:

“Betting shops are strangling our high streets. It is not a pleasant sight for shoppers to be greeted by rows of bookies instead of independent and high street retailers in our town centres.” The fact that no other businesses have come forward to take these high street premises is somewhat overlooked,as is a discernable lack of willingness of general businesses to operate in an area where it is seemingly difficult to trust a council which sees fit to undermine the planning laws because it doesn’t like them. Whether that argument resonates remains to be seen,the battle,though, will continue with a fairly definitive timetable. The Sustainable CommunitiesAct established a process where councils can urge central government to assist in “promoting the sustainability of local communities”.The government must now reach a decision on Newham Council’s submission within a year.

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Coinslot December 12 - December 18, 2014

Industry

LICENSING

Greene King, whose application for an operating licence was originally turned down, has won a landmark appeal which has resulted in the Gambling Commission now being obliged to issue an operating licence to the pubco.

premises environment’. They were concerned about the development of commercial bingo and accompanying gaming machines in pubs as they may have the potential to impact adversely on the licensing objectives. “In refusing the applications the panel had taken a precautionary approach and concluded that the provision of high stake bingo with higher category gaming machines in a pub environment had the potential to jeopardise the licensing objective of being fair and open and protecting children and the vulnerable. “Interestingly, despite refusing the applications, the panel had been satisfied as to the suitability and competence of Greene King, and persons relevant to the application, to offer the proposed licensed gambling activities. “In allowing the appeal Judge NJ Warren accepted Greene King’s submission that the Commission’s purpose in refusing the application, and indeed the only

JUKEBOXES

ollowing record-breaking sales of the VHub digital Fjukebox incorporating the justification for doing so, was to prevent Greene King from applying for a premises licence. “He commented that Parliament had concluded that questions about premises should be determined locally, having regard both to national guidance and to local criteria. He went on to say that the Commission’s role in respect of premises licences is ‘to give guidance, make representations, even appeal against the licensing authority’s decision but not to usurp the role of decision maker’. “He decided that the appropriate decision was for him to quash the Gambling Commission’s refusal and to remit the matter back to the Commission with a direction that the application should be granted.” Greene King’s success in achieving an operating licence effectively gives the pubco, and inevitably several others to follow, to operate bingo and higher category gaming machines.

soundjack app, Soundnet and Sound Leisure have put over 2,000 units online so far in 2014. THE APPEAL The soundjack app, which • The panel initially found in favour won the “highly commended” of the Gambling Commission, accolade at the recent Effechowever, • The judge and the QC identified a tive Mobile Marketing Awards for “most effective mobile first number of flaws in the panel’s service” allows customers to decision that has led to the choose and pay for their music appeal succeeding. using a smart phone. It is • The Gambling Commission now has to issue an operating licence proven to increase the jukebox cashbox by encouraging more to Greene King, probably with customers throughout the conditions relating to ‘primary venue to use the jukebox, withpurpose’ out having to leave their seats • As an outcome of this case (and or move inside from the smokthe previous Luxury Leisure ing area, for example. case) we can expect more from James Luck from Soundnet the Gambling Commission regarding the definition and inter- said: “We know that in North America a pretation of the term ‘primary similar, purpose’. established • he coin-op sector may soon app is anticipate a change in direction already from the Commission in terms responsible of local risk assessments and for over 15 specific measures such as per cent of maglocks etc. jukebox income with this figure growing significantly year on year. company’s managing director Ralf We feel that soundjack will be Markmann added:“Never before an important part of the future has Merkur Gaming offered so for our jukeboxes. As a result, many gaming possibilities at an Soundnet and Sound Leisure exhibition. We understand that will extend soundjack capabileach market has its own special ity for free to all existing Milerequirements, which is why visi- stones in Music jukeboxes at tors to our stand can expect solu- the EAG show in January.” tions for a host of markets, “Milestones in Music is by including Spain, UK, Netherlands, far the largest inventory of Czech Republic, Italy and South machines in the UK so this is a Africa.” massive commitment,” said ICE, the world’s favourite Chris Black, managing direcgaming event is on course to tor, Sound Leisure. “It will eclipse the 2014 success story herald a seismic shift in conwhen an independently audited nectivity for existing Sound 23,506 attendees from a record Leisure machines. It proves 156 nations travelled to London to that Sound Leisure and Soundsee the 515 exhibitors who chose net are committed to making it as their international shop the future a reality for our cuswindow. tomers.” HOW IT HAPPENED - AND WHAT IT MEANS

ICE set to become Germany’s international trade show EVENTS

he latest cancellation of the IMA trade show, scheduled to take place in Düsseldorf in January 2015, will effectively make London’s ICE Totally Gaming the German industry’s international trade show according to Lars Rogge,MD of BallyWulff,one of the principal German machine manufacturers. “I would expect there to be at least 300 of the most important German operators visiting London for the show,” he said.“For us,and our fellow machine-makers in Germany, ICE will therefore become our principal international showcase.We will feature our machines for Italy and Spain there.”

Responding to the news, Kate Chambers, portfolio director responsible for ICE, said:“When Germany had no IMA show in 2013, we welcomed a large number of German gaming pro-

Email: ks@sjc.co.uk

Online jukeboxes break the 2,000 barrier

Greene King appeal success opens door to bingo in pubs

n a landmark case for the industry, pubco Greene King has successfully overturned the decision to deny it a bingo operating licence in a move which will dramatically change the UK gambling landscape. Nick Arron, of gaming law experts Poppleston Allen, stated: “The First-tier Tribunal has handed down its judgment in respect of Greene King’s appeal against the Gambling Commission’s refusal to grant it bingo operating licences.The Judge, NJ Warren, allowed the appeal and remitted the applications back to the Gambling Commission with a direction that the applications be allowed. “Greene King had applied for operating licences to allow it to provide commercial bingo and gaming machines within its pubs. The Gambling Commission had refused the applications as they were concerned about the ‘new and potentially contentious

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fessionals to what was the first year at our new home at ExCeL.As part of the broader gaming family we sympathise with the complex political situation, which has caused the cancellation of IMA. ICE is a unique meeting place for the international gaming industry and we look forward to welcoming German operators in even bigger numbers to London in February.” With what is the busiest show floor in gaming, ICE features a significant number of German exhibitors including the Gauselmann Group subsidiary Merkur Gaming, which confirmed that it will be bringing an ‘extensive’ selection of gaming cabinets to ICE. Discussing the offering, the

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INDUSTRY AMUSEMENTS LEISURE

B2B COMMENT NEWSWEEK EXHIBITIONS EAG has unveiled its list of seminars with social media and the state of the industry topping the agenda. 14

Latest industry statistics show signs of recovery? INDUSTRY STATISTICS

Gambling revenues grew by 6 per cent last year, a sure sign that the UK was on the up from the economic doldrums. Remote betting took the winners medal for the biggest growth, which is somewhat ironic given all the media attention focused on landbased bookies and that one much maligned machine.

he Gambling Commission has published industry statistics for the five-year period 1 April 2009 to 31 March 2014.The figures provided for April 2013 to March 2014 are provisional at this stage. The Gambling Commission has also published an Excel version of the statistics to provide more transparency and an element of interactivity with the figures. Findings include: • The British gambling industry, as regulated by the Commission, generated a gross gambling yield (GGY) of over £6.8bn betweenApril 2013 and March 2014, a rise of almost £0.4bn (6 per cent) compared to the periodApril 2012 to March 2013. • The non-remote betting sector represents the largest market with a 47 per cent share of GGY. • Growth is biggest for remote betting, bingo and casino (22 per cent) and

casinos (15 per cent) compared to last year. • Other sectors showing growth are arcades, betting, and large society lotteries. Only the bingo sector experienced a decrease in GGY between the two most recent reporting periods. • GGY for B2 machines in betting shops was over £1.56bn, an increase of just under £17.6m (1 per cent) on the figure for the previous reporting period, set against a 4 per cent

increase in the number of B2 machines. • 102,715 people were employed across the industry, a drop of 5,357 from the previous reporting period. This is the first edition of Industry Statistics to include sales figures for the National Lottery, for which sales were £6.7bn during the period April 2013 to March 2014. The full list of statistics is available on www.gamblingcommission.gov.uk

Further £10m investment to be pumped into Blackpool REGENERATION

£10m investment could be set to transform a A Blackpool eyesore which has been vacant since fire tore through the seaside town’s historic Yates’s pub in 2009. Leisure giant Whitbread plans to open a 150-bedroom Premier Inn on the site of the former Yates’s pub in the coastal resort’s Talbot Square,with another of its brands, Beefeater, operating a pub restaurant on the ground floor.A full planning application has been lodged with the council for the latest proposals which would also create around 70 jobs.The designs for the site include an Art

Deco-style tower. Nick Johnston, acquisition manager, North West and Wales for Premier Inn (pictured), told local press: “We’re working with a development partner to take the plans forward and, if approved, they would trigger investment from

Premier Inn of more than £10m, as well as create approximately 70 new year-round jobs. “It’s still early days but,all being well, we’ll be able to bring this site back into productive use and deliver some important further investment and jobs for Blackpool.” The Beefeater would take up most of the ground floor and applications have been made to the council to licence the venue. The hotel would have its own reception, accessed separately. Proposals are also in place to use reconstituted stone and brick in the exterior of the building“with an iconic tower feature off

Corporation Street.” Cllr Fred Jackson, cabinet member for urban regeneration on Blackpool Council, said:“I need to see more of the detail,but if this scheme is going to create jobs and revive that area then that will be a good thing. It is an eyesore at the moment and while planning permission has been granted before for that site, development hasn’t taken place.We have seen signs in Blackpool of good things happening which have been initiatives of the council. This is a very prominent site next to the town hall and the North Pier and it is important we get something of really high quality that will enhance the area.”

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BACTA plays pivotal role - Horwood

Watch out for the B.A.T.S. warns Project research POKER GAMES

is encouraging AGC Pandroject bingo club opera-

design and creation of suctors to look out for cessful poker M.I.S.T.S(s), C.A.R.S and games into one of B.A.T.S who, according to our key specialisms the company, are likely to and I’m pleased to say that be seen congregating around Project’s quartet of the genre has become poker themed games. The something of a staple in acronyms, which stand for Britain’s adult gaming cenMen In Suits & Ties, Cater- tres and bingo clubs. Poker games from the ing And Restaurant Staff Project stable can be and Bus And Taxi Staff, found in virtually every refer to three distinct AGC in the country with player groupings which some customers playing have been identified by models which Project as being core TRADE BODIES are ten years old, factors poker aficionados. Expanding on the player which refute the fallacy Chairman of BACTA division four and experienced redemption and novelty distributor, Mark groupings, that poker only works in Project chief Horwood, has praised the work of the industry trade body in his annual report to members Tony Boulton said: “In the certain sites. “To continue to deliver decade or so that we have of the association. choice and variety we been producing poker have produced a range of themed games we have ark Horwood, story to tell and we are cal Committee has been dards such as TITO.” poker products to suit all Furthermore, a task been aware of the differchairman of BACTA proud of our contribution formed to consider all players, all levels of disdivision four, has to the economy by provid- technical matters related group has also been set up ences which exist posable leisure spend and praised the industry ing thousands of jobs, not to amusement machines. to provide technical input between orthodox body’s on-going work as only to the gaming and Sub-committees of the to the Royal Mint’s consul- machine players and those all environments. Games can be played at various well as providing an expla- entertainment industry, main committee will tation on the introduction that tend to gravitate stakes in order to provide nation of how the trade but also to wider markets.” tackle issues such as Tech- of a new £1 coin, and to towards poker games as a poker experience at recommenda- their preferred form of He added: “We have nical Standards and provide group’s Technical Commitprice points which are always believed that machine features to assess, tions to the industry on gaming entertainment. tee will function. Horwood stated: changes to the existing propose and support managing the changeover The research that we have affordable and which still deliver compelling gaming undertaken has identified “BACTA’s manufacturers Gambling Commission changes to the standards to in coinage. Horwood concluded: three key groupings based entertainment.” lead the world in many technical standards would allow desired features on The Project quartet areas of innovation and result in a more competi- all types of amusement “BACTA is the recognised on their occupations and comprises Golden voice of the industry and whilst it is a light-hearted pride themselves at being tive and innovative prod- machines. Joker (30p £100 “A communication sub- continues to play a pivotal exercise the research at the centre of excellence, uct, but manufacturers combining experience delayed tackling this issue committee will review, role in trying to facilitate does highlight an opportu- jackpot), Find The Lady Ultimate Gamble (50pwith creativity, consis- whilst we awaited the out- maintain and develop the innovation and making the nity to deliver targeted tently generating success- come of the Triennial BACTA Dataport and case for fair treatment that marketing promotions and £1/£100), Chase The Ace AMEDIS standards and to benefits the industry and in the process attract new Double Jackpot (50p-£1ful games - both for the Review.” £100) and Chase The Ace He continued: “On the input on the development allows us to compete in a customers. local market and for Unlimited (20p/£10). “We have made the export. We have a great back of this, a new Techni- of other industry stan- fast-changing world.”

Commission licence needed by software suppliers REGULATIONS

providers across the globe have Sbeenoftware reminded that they must apply for a Gambling Commission licence if the businesses they supply are licensed by the Commission. From 31 March 2015, Commission licensed operators are required to

only source gambling software from Commission licensed software businesses. Software providers are being advised to apply for the relevant licence at the earliest opportunity to avoid potential disruption to business. A Commission spokesperson said:

“Licence applications normally take six weeks to process but can take longer if the application is incomplete or the Commission needs to investigate further. We are therefore advising software providers who need a licence to make their applications as soon as possible

and preferably before 31 December 2014.” Further information on who needs a gambling software licence can be found on the Commission website. Gambling software is defined in the Gambling Act 2005 as computer software that is used in con-

nection with remote gambling but does not include anything for use solely in connection with a gaming machine. An operator requires a gambling software licence if it manufactures, supplies, installs or adapts gambling software that is used in connection with remote gambling.

More information can be found in the Commission’s “What is gambling software?” document from June 2014. Guidance on how to apply for a Commission licence can be found on the Commission’s blog and the associated fees are on the Commission’s website.

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Coinslot December 12 - December 18, 2014

Industry

INDUSTRY

AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK PARKS Fresh hopes for Barry Island Pleasure Park. Could amusements and rides return to the leisure offering in the Welsh town? 10

Whitehouse looks to 2015 with confidence PLUSH

Having enjoyed a successful 2014 due to a number of factors, not least by securing some immensely popular plush lines, Whitehouse Leisure, led by MD Phil Setter, is readying itself for another bumper year. hil Setter,MD of leading plush supplier Whitehouse Leisure, has shared his thoughts on 2014, along with a positive outlook on prospects for trading in the New Year. He told Coinslot:“The general consensus from most operators is that 2014 has been a great year. The weather across most of the UK was dry and good which prompted a lot of day trippers. The economy is still showing signs of improvement and there seems to be a far better mood amongst consumers than the year before.”

He added: “Despicable Me Minions has turned out to be the most successful licence for the past 10 years. Demand was phenomenal across all sectors and outperformed every other licence in the market. Customers made substantial commitments at the start of the year which gave us the confidence to buy heavily and ensure we had product available throughout the season. Consumers loved the quality and collectability of these characters and have ensured that Minions have become a risk free investment for any leisure

operator.” Talking more broadly of how the amusement sector is heading, Setter explained: “The past few years have seen big changes to the amusement sector with big investments made in both the quality of the arcades and machines on offer.Operators have seen the benefit of these investments, for example redemption, and we see this continuing to grow and the consumers becoming more aware of this concept.We can see it in the high street and the amusement centres are no different, consumers are demanding a better offer and

will vote with their feet. Arcades face stiff competition for consumers’ time and money and if the offer is attractive enough then the rewards will flow through.” Setter revealed his highlight of 2014 was being awarded the Universal Studios ‘Best Product’ category for his firm’s Minion collection. “There are thousands of different licensees worldwide involved in Minions. To be presented with this award was a fantastic recognition to all the staff both in the UK and China who were involved in the development process and ensured

that this licence was such a resounding success.” Setter admitted that 2014 will be a difficult year to beat but he does believe there are still gains to be made and that his firm’s collection for 2015 really does look impressive.He added:“If the weather is kind to us I believe 2015 will be another great year for the industry.” He concluded: “I think that the buzz around

Disney’s Frozen will continue throughout 2015 and that new movie releases such as Jurassic World and the latest Minions movies will create a huge demand for product next year. We are lucky to be in a position to hold the official licences for all these brands and we’ve developed a great range of plush and redemption that consumers will want to win.”

2398-p06-08-industry_Coinslot NEW 09/12/2014 14:56 Page 3

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BBPA welcomes Business Rates Relief extension

Competition is good but polarisation is likely

PUBS

PERSPECTIVE

Quentin Stott, managing director of Newark-based Reflex Gaming, spoke candidly about how 2014 went for his company while assessing what could lie in store for UK coin-op in 2015.

rigid Simmonds, BBPA chief executive, has welcomed the B year-long extension on small We have had a very consistent year delivering to the pub retail sector. Of those games we have produced I would say that Best of British, Fiddle a Fortune and Hot Shots have been highlights that achieved full retailer approvals.We hope that our latest product Chilli Con Carnage will continue this momentum as we approach the year-end. When measured against their peer group, I would say that the reason for the success of our games is the depth of the game stable that we have to draw on.We are not simply rehashing the same one or two games styles over and again. I am sure that the variety of our games contributes to their success, but there is also always a little unknown factor when it comes to predicting which games will do well! We have maintained our position as a leading supplier to the UK retail sector and another highlight was establishing a joint venture in Holland. We have established Reflex GamingVoFS in partnership with experienced Dutch game developers and sales people. We had been exclusively focused on the UK business thus far and now

“

we have a strategy for the Dutch market. We hope that this model may extend to other markets going forward. 2014 has been very busy and saw Reflex continue on its growth trajectory.We had unemployment dropping, inflation low and saw positive economic signs in the earlier part of year, but now the horizon is clouded by more recent economic forecasts.The economy is still a cause for concern and we can only do the best for our businesses and the sector overall. It is important that BACTA pulls together the data for those sectors of our industry that are struggling so that we can prove that we require assistance through stakes and prizes and technical standards to give those areas a boost. This should be a constantly evolving process for our sector in order to maintain the interest of the players, while still adhering to the tenets of the 2005 Gambling Act. The increase in prizes in January was the most important single event this year.As an industry we are dependent on refreshing not only the game content but also the nuances in how we deliver it to the

players.This is something we have also learned with the latest technical standards, which have really pushed things forward. The new jackpot separated the new games from those that came before - it also threw the balls up into the air and stirred up competition between games design houses. We can expect to see a little more consolidation of the key players when it comes to providing product in volume to the Cat C retail business. We have gone through a period of fragmentation and seen some new entrants - which is great - the industry welcomes the competition. However, this is likely to develop into a situation where we see a degree of polarisation between the stronger and the weaker players and some will struggle to sustain their position. We will continue to see reelbased products dominate in volume in 2015 but it is going to be interesting to see how digital performs and how it is delivered commercially.It is the commercial model rather than the games themselves that will see digital really stick.”

business rate relief in the Chancellor of the Exchequer’s recent Autumn Statement. She stated: “I am very pleased to see that small business rate relief has been extended for a further year. The increase in the retail relief to £1,500 is more good news that will benefit 64 per cent of pubs. Overall, over 70 per cent of pubs will receive retail relief. “For pubs, the current Business Rates regime makes up ten per cent of costs. As well as getting bills down, we need to make it easier for pubs to appeal their rates bills and make the system more responsive to changing business conditions. The government is certainly giving increasing attention to this important issue for pubs.” Simmonds concluded: “I also welcome the removal of National Insurance payments for apprenticeships for those under 25. The pub industry can create many jobs and careers for young people quickly, with around 45 per cent of the country’s 600,000 pub employees under 25. Making it easier to create more apprenticeships is good news.”

£161,000 raised for seriously ill children excellent opportunity for guests to network and to promote, and support, the ACTA has raised in work carried out by the excess of £161,000 over children’s charity. the past three years for its The money raised, by charity partner,Rays of Sunauction and other charity shine Children’s Charity, events, will enable many which helps grant wishes seriously ill children to for seriously ill children have their dreams come from across the UK. The true.Whether a child wants announcement was made to be a fireman for a day, go at BACTA’s latest fundraising party held at the Hippo- £161,000 was surpassed by BACTA members, Rays to Disneyland Paris or even drome Casino, Leicester when another £4,000 was of Sunshine Children’s meet their favourite added that evening. This Charity staff, MPs and other celebrity, Rays of Sunshine Square. The total amount of latest event was attended guests and provided an Children’s Charity works CHARITY

extremely hard to grant their wish. Steve Hawkins, BACTA’s president, who conducted the auction at the Hippodrome, said: “Although the amusement industry is undergoing a very challenging time economically, Rays of Sunshine has captured the hearts of so many of us and we look forward to finding many new ways to promote the excellent work they undertake for everyone in our communities.”

Jane Sharpe, CEO of Rays of Sunshine, added:“We are in the third year of a highly successful three year partnership with BACTA,which I am delighted to say has been extended for a further three years. Through this partnership we have received more than £161,000 in donations from members, which has enabled us to make a difference to the lives of seriously ill children and their families across the country.”

THE AMUSEMENT & LEISURE SHOW

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2398-p10-11-Amusements_Coinslot NEW 09/12/2014 12:02 Page 1

Coinslot December 12 - December 18, 2014

Amusements

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Email: je@sjc.co.uk

Operator close to reaching terms for Barry Island Pleasure Park AMUSEMENT PARK

A deal that would see amusements and rides return to Barry Island Pleasure Park in time for the 2015 season could soon be agreed. ne of the country’s leading fairground operators is reported to be close to an agreement to take on the running of Barry Island Pleasure Park. The family-run operator, who did not wish to be identified, is thought to be in talks with the Vale of Glamorgan Council over the site, which is currently derelict. If its plans are approved, it could see the return of amusements and major

rides to the iconic South Wales attraction. A representative of the operator, who is planning to visit the resort later this month, told local press: “I cannot go into details at the moment but this could be the one of the biggest and best developments Barry Island has seen. “The Barry Island Pleasure Park is well known and it is sad to see the state it is currently in. We want to bring it back to life.” The firm is renowned for

operating traditional fairground rides - many of which have featured in films, music videos and on television - which it would bring to Barry Island. Plans are already in place to demolish the existing log flume ride, the last major ride on the amusement park, which closed in September. It stands on a prime site in the park and would be replaced by an attraction of similar style and importance under the new pro-

posals. It is hoped that the deal can be agreed in time to allow the new operator and rides to move onto the site in time for the 2015 season, avoiding any loss of reputation for the attraction and for Barry Island itself. Local councillor Richard Bertin, who is hoping to use the amusement park as a venue for a music festival next summer, commented: “I really hope that something can be delivered on

BALPPA to keep campaigning for tourism VAT cut TOURISM

ALPPA has vowed to keep up its efforts as part of the group campaigning for a B reduction in VAT on attractions, accommodation and restaurants. As one of the leaders of the Cut Tourism VAT group, it had hoped to see George Osborne cut the rate to five per cent in his Autumn Statement last week. When nothing appeared forthcoming from the chancellor, Janice Dunphy, chair of BALPPA’s family entertainment centre subgroup, aired her disappointment in an interview on BBC Radio 5Live. When asked for reaction to no cut being offered, she commented: “It is something that we have been campaigning for and we will continue to. “We are asking for a cut to five per cent, and we have evidence that will increase

the Pleasure Park site as soon as possible.We need a good operator to come in and deliver on the decaying site. “I am sure everyone would agree that progress has been slow at this site and people are becoming more and more frustrated at the way the site has been left in its current condition. “I therefore now call on the developers, a leisure operator, the Vale council and the Welsh government

to work together and deliver this jewel in the crown for our town.” The operator’s plans are separate to those already submitted to the council by the Barry Island Property Company to turn the Dolphin pub, at the beachfacing entrance to the Pleasure Park, into a flats and retail development. That scheme has caused concern amongst council planners that want to see a unified approach to the regeneration of whole site.

Burnham MP latest to call for tourism VAT cut TOURISM

urnham-on-Sea MP Tessa Munt has become the B latest seaside MP to call on

revenue for the exchequer over 10 years and would generate 120,000 jobs over the same period, so it has massive positives, and we are trying to get that message across.” As the owner of Web Adventure Park FEC in York, Dunphy admitted that the exemption from having to pay national insurance contributions for under-21s and apprentices would help her business. She explained: “We employ 65 staff, and out of that 65, 40 are under the age of 21, so obviously it is going to make it easier for TESSA MUNT MP us to employ more young staff.” Dunphy also agreed that a review of business rates was urgently needed: “We have actually tried on two separate occasions to employ companies to reduce our business rates - they are huge. Crippling in fact. Our rent is very high and as a result the rates are phenomenal.”

chancellor George Osborne to cut VAT for tourism business. Munt is part of a group of almost 100 MPs who want to see VAT on accommodation and attractions reduced from 20 to 5 per cent. The MPs are backing the Cut Tourism VAT campaign, led by Butlin’s owner Bourne Leisure, operator Merlin Entertainments, BALPPA and the British Hospitality Association, which said the move would create jobs and help the UK compete with Europe. Speaking to local website Burnham-on-Sea.com, Munt commented: “It is ludicrous that currently it is cheaper to hop on a plane to France or Spain where holidaymakers pay less for their accommoda-

tion and entry to attractions. “As we know, the weather in the UK can’t always be relied upon, so the government must do everything possible to encourage people to take holidays and short breaks locally. Munt, a Liberal Democrat, said theVAT was crucial for the South West economy, which is heavily reliant on tourism. She explained: “3,000 people’s livelihoods in Somerset alone depend on the industry. In parts of Somerset, almost one in five jobs depends on the industry. “Cutting VAT on tourism would be a bold move and could create a further 5,000 jobs, boost our economy to the tune of £150m and encourage employers to invest in our towns and villages, making them even more attractive to visitors.

2398-p10-11-Amusements_Coinslot NEW 09/12/2014 12:02 Page 2

Cleethorpes Pier refurbishment already proving successful REGENERATION

ven though the project is only half complete, the refurbishment of Cleethorpes Pier has already attracted the interest of businessees keen to use its facilities once complete. Simon Huxford, the pier’s managing director, said he had many enquiries about the new conference hall, which will form the centerpiece of the revamped attraction. Work to strip out its Victorian building has almost been finished, with May 2015 the proposed date for the venue’s reopening. Huxford told local press:

degree walkway around the building have been put forward, as well as to refurbish and reinstall the building’s stained-glass window. Huxford explained:“The Pier has always been the focal point of Cleethorpes and we want everyone who visits to say:‘wow, I have just had the most amazing afternoon tea or variety show or business conference.’” Graham Franklin, who has worked on the pier from 1985 to 2003 and will be The venue will also fea- returning as its general man“We have had a lot of interest as this and that the area is resort has to offer.” A new restaurant, named ture a pub and a tea room, ager, said:“I’m looking forfrom local businesses as well crying out for it. “We want to get business the 1873 Restaurant in refer- with one on each corner ward to what is another as the big international companies that have set up locally. people here during the day ence to the pier’s opening closest to the the front exciting chapter in the pier’s history. For me it is like “They are telling us they and attract more people to date, will run along one side entrance. Plans to install a 360 coming home.” have a use for venues such Cleethorpes to see what the of the conference hall.

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wo weeks ago, thousands of gamers around the world were simultaneously booted from their PC, Xbox and Playstation multiplayer matches. The infrastructural requirements of keeping servers active for an audience extending into the millions can be taxing for even heavy-weight players like Electronic Arts (EA), but a technical glitch this was not. Instead, EA Games had fallen victim to a distributed denial of service

UK resorts to benefit from increased political recognition TOURISM

ourism’s enhanced reputation as an economic driver and creator of jobs, Ttogether with its position as the lifeblood of a number of marginal constituencies, could see the seaside sector enjoy increased recognition as political parties gear up for next year’s general election, according to the Tourism Alliance policy director Kurt Janson. He said the strong performance - from what is Britain’s fifth largest export industry - throughout the recent recession will see the sector gain recognition. Recent figures produced by the Office for National Statistics show that total employment across the UK increased by 820,000 over 2013 - of which 120,000 jobs (15 per cent) were attributable to the UK tourism industry.With 39 per cent of these new tourism jobs going to people under the age of 30,the growth of the UK tourism industry is also one of the leading factors in the 20 per cent reduction in youth unemployment that is highlighted by the statistics. Political parties already seem to be alive to the importance of the sector to the nation’s prospects, with shadow culture secretary Harriet Harman recently stating that tourism would play a ‘key role’ in Labour’s plans for growth and jobs if it

returns to power. This followed a seminar featuring highprofile panellists at the recent Conservative Party Conference, which explored ways to unleash the growth potential of the industry. Janson told leisure industry press: “Tourism looks likely to feature in next year’s election due to increased recognition by all parties that the industry has been at the forefront of the UK’s economic recovery, having generated almost a third of all additional new jobs in the UK over the past three years. “This is especially important because the key areas in which these jobs have been created - seaside and rural destinations - are the location of the marginal constituencies that will decide the election outcome. So look out for policies that will support rural businesses (e.g. rural broadband) and the regeneration of seaside towns when manifestos are published.”

2398-p12-13-Leisure_Coinslot NEW 09/12/2014 14:54 Page 2

Coinslot December 12 - December 18, 2014

INDUSTRY AMUSEMENTS LEISURE B2B

COMMENT NEWSWEEK RESEARCH The Gambling Business Group are keeping a close eye on recent research findings and how they can help the industry push forward. 22

(DDoS) attack, where perpetrators had flooded its system with an a unsustainable level of traffic, causing it to crash. A repeat attack, performed seemingly by the same perpetrators, crashed Sony’s PSN network this weekend. The phenomenon isn't exclusive to gaming. Former targets have included banks, major businesses and government agencies. The motives behind them are often enigmatic. Some are directly criminal in nature: seeking credit card information or other fraudulent data. Others are more spurious: former gamers disgruntled at in-game experience or customer service provision. Worryingly, many seem to be just for the hell of it. To quote Alfred Penny-

worth, butler to the Caped Crusader himself: “Some men just want to see watch the world burn.” Regardless, the implications are serious for coin-op stakeholders. The digital adult gaming market within the UK is only growing larger. Indeed, many companies are planning to rollout server-based gaming solutions nationwide in the coming year: hoping to take a large swathe of its AGC customer-base with it. In a recent study, it was estimated that on average, twenty-eight DDoS attacks take place every hour worldwide. In a transaction-based industry increasingly taking its players online - one new year’s resolution for us all should be to take our digital security seriously.

East Kent tourism trade boosts the area’s regeneration REGENERATION

he tourism and hospitality sector continues Tto play a key role in the regeneration of East Kent, according to the Kent Property Market Report 2014. The report, launched this month, is compiled by Kent County Council, Locate in Kent and Caxtons Chartered Surveyors and reviews activity in the county’s property and economic development and regeneration sectors. It states that Thanet attracts more than 3m visitors a year, bringing £230m into the local economy. Visitors to the world’s first heritage amusement

park on the Dreamland site in Margate, which is due to open next year, and the East Kent area’s other many and varied amusement outlets in Broadstairs, Ramsgate and Herne Bay will have a big choice of nearby accommodation in 2015. Many other developments have also started in earnest, including the opening in April of the

Botany Bay Hotel, creating 15 new jobs; a new 14bedroom boutique hotel, The Crescent Victoria, Margate; the new 14-bedroom Albion House Hotel, Ramsgate; an additional seven rooms at the Royal Harbour Hotel, Ramsgate and plans for a 30-bedroom hotel and hospitality training centre at East Kent College’s Yarrow Building in Broadstairs.

2398-p14-Essentials_Coinslot NEW 09/12/2014 14:48 Page 1

B 2 B

15 This week’s machine charts

Essential Guide to... EAG Seminars EAG SEMINARS 2015

TUESDAY 13 JANUARY 2015 1.30PM Liability Claims Portal and HSE Fee For Intervention and talk about Claims Reporting and RIDDOR Speaker Robert Kluth, Lorica Insurance

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WEDNESDAY 14 JANUARY 2015 10.30AM The Disciplinary Procedure: How to do it properly Speaker Charlotte Cooper, Plexus Law

20 Classified sales, job and business opps

11.20AM Customers, love them or lose them Speaker Jonathan Winchester, Shopper Anonymous

Sharing the mic In 2015, for the first time, EAG will share its program of seminars with a colleague.

DECEMBER 12 - DECEMBER 18, 2014

AG is set to attract the coinop entertainment’s best and brightest to London’s ExCel Centre, but in 2015, a younger cousin will be sharing its seminar space.The Visitor Attraction Expo (VAE), which gets its debut outing across the hall, will split conference delegates with its more established compatriot. In fact,the programme of speakers at this year’s event is symbolic of the integration which is expected to flourish between these two interlocking industries, having been organised by amusement trade body BALPPA.As such, the talks focus largely on areas that overlap between sectors, making them applicable for everyone from theme park impresarios to AGC operators. Social media is a major focus for this year’s seminars, as the likes of

Twitter and Facebook become an ever more potent tool for attracting and keeping customers in amusement venues. Both Scott Brown, FEC veteran and director of business development at marketing firm We Do Digital, and Baz Slatter, global business development director at Picsolve, will be tackling the issue head on. The range of talks extends from glitzier elements like internet marketing right down to more practical concerns,including a talk from Plexus Law head of employment, Charlotte Cooper on the correct way to carry out disciplinary procedures. With such a diverse range of options, visitors to EAG or the VAE are likely to find one or more talks that will help them develop and enhance their amusement or gaming business.

12.10PM State of the Industry - 2015 trends survey results Speaker Janice Dunphy, Web Adventure Park 1.30PM How the social media explosion is affecting the leisure and attractions industry Speaker Baz Slatter, Global Business Development Director, Picsolve 2.20PM Social Media Magic - aligning your social media strategy with your overall business goals Speaker Scott Brown, Director of Business Development, WDD 3.05PM Practical ideas to make 2015 the year of achieving excellent customer service in your FEC Speaker Scott Brown, Director of Business Development, WDD

The making of a seminar In advance of the 2015 programme of EAG and VAE seminars, Coinslot spoke to BALPPA chief executive Paul Kelly who’s organisation are responsible for organising the event. oinslot: Explain the process that goes into discovering speakers for the C shows.

EAG Preview 4 weeks away Coinslot DECEMBER 12 - DECEMBER 18, 2014

CS: How do you select the right speakers for this sort of event? PK:The BALPPA seminars at VAE are specialised for the needs of our industry. Being at the pulse of the industry largely though frequent communication with our members, we are able to ascertain an accurate educational needs analysis across our membership that is applicable to the industry outside of our membership also.

Paul Kelly: BALPPA dedicates a lot of effort towards its seminars that run throughout the year; it is an integral benefit of being a BALPPA member.As such we have built up an extensive database of contacts for speakers for our seminars, most of which are our very own BALPPA trade association members, and some that have high profiles in the industry and are therefore enthusiastic to speak at a CS: With both EAG and VAE attendees BALPPA seminar. sharing the same seminar, how do you

ensure that your speakers are of interest to both groups? Despite being a diverse association, from piers to indoor play centres to Zoos to themed attractions with individual educational needs, many of our members’ needs also overlap.Therefore our seminar programme at VAE balances global as well as individual needs with specific topics.These detailed industry specific seminars make up an exciting programme for our first year of the VAE and we look forward to welcoming both BALPPA members and non-members there.

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B 2 B NOVOMATIC LEADS, OTHERS FOLLOW

CATEGORYC (£1/£100 Max.)

CATEGORYB3 (£2/£500 Max.)

FILMCHARTS

Single site

AGCs

UK Box Office Chart

This Last Week Week Name / Manufacturer

This Last Week Week Name

1 2 3 4 5 6 7 8 9 10

1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10

1 2 3 4 5 6 7 8 9 10

1 2 3 5 6 7 4 8 9

DOND Winfall BFG DOND Box 23 BFG DOND Double Up BFG Hot Shots REF DOND Powerplay BFG DOND Midas Touch BFG DOND Best Offer BFG Hit the Dracpot REF Fiddle A Fortune REF DOND Powerplay Deluxe BFG

Taken from a representative number of sites around the UK Supplied by national operator

Slotto 500 Astra Triple 8 Barcrest Wish Upon A Slot Blueprint Magic Lotto Ultra Novomatics Mega Bars Big Hit Project Triple 7 Barcrest King of Slots Blueprint A Bet £100 Astra TS22 Project Lady Luck Reflex

FEC - family

This Last Week Week Name / Manufacturer

1 2 3 4 5 6 7 8 9 10

Encore T7 (GP2) SG Gaming Encore T7 (GP3) SG Gaming Magic Games 3 Novomatic Encore T7 (GP1) SG Gaming Magic Games 100 Ultra Novomatic Bullion Bars Streak Astra Triple 7 (GP2) SG Gaming Find the Lady 2 Card Project Triple 7 (GP1) SG Gaming Bullion Run Concept Games

Based on data from a minimum of 10 locations. Supplied by Praesepe

1 2 3 4 5 6 7 8 9 -

Members clubs

This Last Week Week Name / Manufacturer

Rainbow Riches Party Barcrest Magic Games U/R Novomatic Free Play 70 Project Pure Gold Project Find The Lady 70 Project Party Time Arena (4 Player) Astra Win Wall Astra Bar X 7’s Electrocoin Party Games (4 Player) Astra DOND Cops and Robbers Bellfruit

Taken from a representative number of sites around the UK Supplied by Amusement Equipment Co Ltd

www.soundnet.net

1 2 3 4 5

Highest Earning Tracks on Sound Leisure jukeboxes This Last Week Week

1 2 3 4 5 6 7 8 9 10

1 3 2 9 5 7 6 10 -

Thinking Out Loud Ed Sheeran Real Love Clean Bandit & Jess Glynne All About That Bass Meghan Trainor Wrapped Up Olly Murs feat. Travie McCoy Fairytale Of New York Pogues Blame Calvin Harris feat. John Newman Bang Bang Jessie J, Ariana Grande & Nicki Minaj Shake It Off Taylor Swift Budapest George Ezra Outside Calvin Harris feat. Ellie Goulding

Albums

Based on data from four sites Amusement Equipment Co Ltd

FEC - adult 1 2 3 4 5 6 7 9 10

UK Jukebox Chart http://www.sound net.net/

Bullion Bars (3 Player) Astra Party Time Classic ( 3 Player) Astra Party Games (4 Player) Astra Monopoly (4 Player) Mazooma Adders And Ladders (4 Player) Vivid Rainbow Riches (3 Player) Empire Goldrush Stampede (4 Player) Barcrest Party Time Arena (4 Player) Astra Party Time (3 Player) Astra Clockwork Orange Empire

CATEGORYB4 (£2/£4000 Max)

1 2 3 4 5 6 7 8 9 10

Paddington The Hunger Games: Mockingjay, Part 1 The Imitation Game Horrible Bosses 2 Interstellar Nativity 3: Dude, Where's My Donkey? Frozen Hockney Mr Turner The Drop

MUSICCHARTS

AGCs 1 3 2 4 7 9 5 -

PADDINGTON

1 2 3 4 5 7

Based on data supplied by a representative number of UK sites Supplied by RLMS Sales

CATEGORYD (10p/£5 Max.)

This Last Week Week

TAKE THAT: III

Jackpot 100 Barcrest Fiddle a Fortune Reflex Street Casino 2014 Storm Flamin’ 400 Reflex DOND Live BFG

1 2 3 4 5 6 7 8 9 10

2 1 4 3 1 6 5 7

III Take That X Ed Sheeran Rock or Bust AC/DC In The Lonely Hour Sam Smith Four One Direction Never Been Better Olly Murs Wanted on Voyage George Ezra The Endless River Pink Floyd McBusted McBusted 1989 Taylor Swift

Downloads This Last Week Week

Based on data from representative sites. Supplied by sector professional

UNION J: YOU GOT IT ALL

1 2 3 4 5 6 7 8 9 10

4 5 2 3 7 1 11 59

Blank Space Taylor Swift Thinking Out Loud Ed Sheeran These Days Take That You Got It All Union J I Love You Blonde ft Melissa Steel Wrapped Up Olly Murs ft Travie McCoy Real Love Clean Bandit ft Jess Glynne Do They Know It’s Christmas Band Aid 30 The Hanging Tree James Newton Howard/Lawrence Yours Ella Henderson Coinslot DECEMBER 12 - DECEMBER 18, 2014

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Netting gongs Soundnet’s mobile jukebox app, soundjack, has received a rating of ‘Highly Commended’ at the Effective Mobile Marketing awards. The smartphone program allows pub-goers to select jukebox tracks from anywhere in the venue.

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RLMS taking orders for latest BFG club machine Another entry into the endlessly successful line of Deal or No Deal machines is on the horizon, with supplier RLMS Sales already taking orders for Bell Fruit’s latest club release.

LMS Sales announced that it has begun taking orders for Bell-Fruit Games’ hotly anticipated new club machine, Deal or No Deal Box 23, well in advance of its scheduled new year launch. The national sales and distribution company revealed that customers placing the first orders can expect delivery in midJanuary. The Cat B4 model, which will be showcased by RLMS at EAG 2015, is another addition to what has become a long and auspicious line of titles bearing the Deal or No Deal name. The Noel Edmunds fronted TV show has undoubtedly become the most successful gaming machine licence of the modern era. This latest club title follows on from 2014’s DOND Live, which continues to

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resh off the back of its acquisition of Dutch games developers Elam FGroup, Novomatic has now announced its continued expansion by way of a

majority shareholding in Spanish gaming manufacturers GiGames, part of the Conei Group. This most recent purchase of an undisclosed amount was made via Novomatic’s regional subsidiary, Novomatic Gaming Spain. An accompanying statement from Novomatic claimed the company was “convinced that the longstanding experience of GiGames and the Conei Group

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E and EAG will be treated ray of products and usements and attractions confirming that a lot of ss will be done. We firmly , however, that the shows also deliver a forum for ring of ideas, experiences tiatives.

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perform well across the country. The game is built with entertaining game play in mind and includes a healthy compliment of features. It’s £400 jackpot game offers multi-stake opportunities (50p/£1/£2 or 25p/50p/£1 play) and the option to include note payout. Phil Boulton, MD of RLMS Sales, commented: “It’s always exciting to introduce a new Cat B4 product to the market, particularly when it comes with the pedigree associated with Bell-Fruit Games and Endemol’s Deal of No Deal licence. It’s widely acknowledged that the flow of new products into the club sector is much less prolific these days - all the more reason to ensure that the games we do deliver are peerless, both in terms of build quality and attractiveness to the player. DOND Box 23 more than fulfils that brief.”

will greatly help the company to consolidate and further enhance its future market position in the Spanish gaming sector.”

KIDDIE RIDES KIDDY RIDES CONFIRM EAG STAND

should look no further than EAG, where Kiddy Rides have confirmed their attendance. Making up their display material will be the company’s brand new Pip Ahoy ride, franchise offerings such as Peppa Pig, as well as its Interactive Game Bus.

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BOWLING AYLESBURY WELCOMES NEW BOWLING ALLEY weekend saw the opening of Rogue a brand new 14-lane bowling TalleyhisBowling, in Aylesbury, Buckinghamshire. In an opening ceremony well attended by the local community, cast members Suzanne Shaw and Andy Collins from Cinderella (currently playing at the town’s Waterside Theatre) cut the ribbon on the fully air conditioned centre, complete with licensed bar and cafe facilities. The town has been without a bowling centre since the 2012 closure of the Jardines bowling club, which had operated next to Friar’s Square shopping centre for 45 years. The new alley has been placed under the management of Kevin Pollard, former British Open Tenpin bowling champion. While the team behind the new bowling venture have operated an indoor go-karting site, Rogue Racing, elsewhere in the market town since 2005, plans are underway to relocate the karting operation to the new bowling site in Gatehouse Way at some point next year.

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offering from Taiwanese manufacturer Feiloli. With its outer-space theme and flashing LED features, players attempt to save the galaxy from alien invasionâ&#x20AC;Śby whacking the extraterrestrial culprits squarely on the head. As the machine uses a patented motor piston mechanism, its manufacturers claim Galaxy Garrison is both more reliable and easier to maintain than coilpiston counterparts.

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2398-p22-23-Comment_Coinslot NEW 09/12/2014 11:57 Page 1

Coinslot December 12 - December 18, 2014

Comment Challenges remain after upbeat convention

“

WARNING: New £1 coin could be bad for your health

alex lee comment nd so the FOBT debate rattles on. From the viewpoint of 93 local councils it’s the fact that FOBTs are causing the UK public to lose large sums of money in seconds and in some cases ruining people’s lives, while from a BACTA perspective, it’s the disparity in what is permitted in equally well-regulated and lawabiding premises that’s causing the kerfuffle. As the Gambling Commission’s Matthew Hill stated at last month’s BACTA Convention, however:“Be careful what you wish for.” While the coin-op sector has had to suffer some extraordinarily tough times in recent years, with appalling levels of job losses and shrinkage, the high street LBO sector has, by and large, thrived with its FOBT allowance.The more times the phrase ‘The crack cocaine of gambling’is bandied about, the more the public at large will start to actively avoid - or be suspicious of - all types of machine-based play. I have no independently-compiled research to back up my next assertion, but it is my guess that the average man on the street who doesn’t play machines at all - wouldn’t have a clue about how to differentiate between FOBTs and other types of coinop gambling. The above, of course, is all being played out to a backdrop of BACTA admitting that they need to convert non-players into players tout suite.These are testing times for all concerned, but I’m inclined to agree with some of the RGT’s independent findings which state that:

“Machine gambling behaviour is clearly dynamic and changes over time, with people starting, stopping and switching machine gambling.” In other words, the presence of FOBTs in bookmakers just might not be the reason why coin-op has suffered so much in recent times and, let’s be honest, the past 12 months have seen many companies involved in the various links of our industry’s chain report something of an upsurge.In the same way that any profits and success can’t be credited solely to the weather, any downturns aren’t necessarily down to the FOBT disparity. The other challenge that the industry must face very soon is the onset of the new £1 coin. BACTA will be writing to the Chancellor to see how the industry can be somehow compensated for a move that could potentially cost coin-op ‘tens of millions’ and push for an appropriate reduction in MGD to help soften the blow. It’s just as tough to predict the sector’s future as it is to make a living out of it, but to finish on an upbeat note BACTA’s most recent shake-up at the top has already re-positioned the trade body as a business which faces, broadly, the same issues as any other - and that requires its fair share of government empathy and support. If the buzz words of ‘ethical, sustainable, modern, professional, partnering, open and transparent’ are put into practise quickly, they can help coin-op move forwards with confidence.

Lack of convergence limits busine

In recent industry new firms aren’t taking en conducted research i

alex lee media watch he Government has confirmed that the long-awaited Tpowers of entry code will come into force next year, according to Big Hospitality. The Powers of Entry draft code stipulates that authorities should give at least 48 hours’ notice before visiting a licensed venue, and clearly state the reason for their visit. A Home Office Spokeswoman revealed that the code, which was drawn up in January 2013 and subject to consultation, will be introduced in Parliament ‘shortly’. It is hoped the code will minimise disruption to licensees, who have complained of groups of police officers and other authorities turning up unannounced at busy times for routine inspections. The proposed code is separate from the Home Office review of powers of entry last week, which concluded that the powers set out under the Licensing Act should remain as they are. Meanwhile, many organisations are struggling to overcome cultural, technical and data-

related barriers to a truly joinedup customer experience and single customer view, according to Econsultancy. The gambling sector is no different in this respect, according to new research by Econsultancy and IGT. The Multichannel Convergence in the Gambling Sector Best Practice Guide examines how companies can significantly improve their business performance by taking a cross-channel approach to the customer experience and marketing activities. It includes findings from an industry survey and in-depth interviews with senior executives. Some key findings from the report are as follows: Multichannel customers spend more. Across different industries it’s true that customers that engage with brands across numerous touch points tend to be more valuable. This should be no big surprise, as it makes sense that if a person is a fan of a certain brand then they will be more likely to engage regardless of the chan-

nel or device. The gambling sector is no different. Companies surveyed as part of the report are seeing a much improved revenue uplift per player when customers engage with them across multiple channels (an average of 38 per cent uplift). So the real challenge for gambling brands is to ensure they are delivering a consistent customer experience across all channels. A majority of respondents (88 per cent) said it was crucial to offer a consistent brand experience, while 67 per cent strongly agree that convergence is creating significant opportunities for their businesses. Though the gambling industry is aware of the critical importance of convergence there are still major challenges to overcome. In its survey the most commonly cited barriers to having a truly multichannel approach are: incompatible technologies (58 per cent), too much focus on short term goals (58 per cent) and difficulty joining up different data sets (50 per cent).

2398-p22-23-Comment_Coinslot NEW 09/12/2014 11:57 Page 2

Coinslot December 12 - December 18, 2014 23

“I thank the noble Baroness Lady Howe for her amendment, which seeks to block transactions with illegal, remote gambling operators and I applaud her tenacity. I confess that I thought we had got it sorted, so there is no intention on the Government’s behalf or indeed on my behalf to try to pull any wool over anybody’s eyes.”

TO COMMENT ON ANY ARTICLE

Email: al@sjc.co.uk

BARONESS JOLLY, LIFE PEER, LIBERAL DEMOCRATS

“ ”

quote unquote

“The RGT’s own research acknowledges that high stakes impairs the decision making of players. So, there is no denying that reducing the maximum stake of B2 machines from £100 to £2 would have a substantial impact on problem gambling, support our communities and would give our high streets a fighting chance of surviving the blight of betting shops cause by these FOBTs.”

Why informed research holds the key to smart policy-making

SIR ROBIN WALES, MAYOR OF NEWHAM

“I feel BACTA have regrouped and refocused quickly with John White and I look forward to being involved with a reinvigorated association that I am proud to be a member of.” QUENTIN STOTT, REFLEX GAMING

“Gambling industry regulators have used Cambridge technology for one of the world’s largest ever and most in-depth studies of gambling habits. Now the behavioural analytics deployed by Featurespace for the research could become a key weapon in the ensuing fight to stem addiction.”

The Gambling Business Group is getting down to business. And top of the list is to ensure that good research makes for good policy. And good policy means good practice, more opportunity and better prospects.

peter hannibal politics

TONY QUESTED, BUSINESS WEEKLY

he Gambling Business Group welcomes the publication on TDecember 1st of the research com-

business opportunities

nt industry news, a new Powers of Entry code will come into force in 2015, gambling ren’t taking enough of a cross-channel approach and the RGT’s independentlycted research into gaming machines in LBOs has come in for criticism.

These issues are by no means exclusive to the gambling sector, particularly the problems with legacy technology and disparate data sets. All industries are struggling to overcome these hurdles as they try to reach the ever-elusive single customer view. The complexity of the supplier ecosystem in the gambling sector is not conducive to a joined-up customer experience, nor is the issue of differing legislation across geographical boundaries. It’s clear from the research that there are a number of key elements to be considered in the path to success. These range from convergence in games, to the critical area of account convergence and the potential of using account information and other data to inform marketing and content activity, increase revenues and drive competitive advantage. And finally, the RGT has been criticised over its machinerelated problem gambling study,

according to iGaming Business. Research by the RGT into machine-related problem gambling has attracted criticism over claims from a number of parties that the reports favour the industry and ignore wider issues in the UK market. The RGT said the research was undertaken to build the knowledge base available to identify harmful machine play and to better understand what measures might help limit harmful play without impacting those that do not exhibit harmful behaviour. The independent findings will be passed on to the DCMS and the Gambling Commission to inform policy decisions they may decide to make in regards to these machines. RGT chief executive Marc Etches said: “Our understanding of these (gaming) machines (in LBOs) and the way people use them is now greatly enhanced. We hope that everyone will consider carefully how the findings of this ground-breaking research can be used to help all gamblers

to make better informed decisions and, in particular, to protect those that are vulnerable to gambling-related harm.” However, the report has attracted criticism from some parties that have highlighted the risks such machines pose to problem gamblers. “This (RGT) report serves only to block any move that would hit the bookies where it hurts, on their bottom line. It does little to help problem gamblers, the communities they belong to or the nation’s high streets,” according to Sir Robin Wales, Mayor of Newham (pictured). Newham Council is currently leading a group of 92 other local councils in England that have petitioned the UK government to cut the maximum stakes on FOBTs from £100 to £2.

missioned by Responsible Gambling Trust into gaming machines in licenced betting offices, and we also thank the research teams and the contributing organisations for their excellent work and commitment in delivering this unprecedented insight. The necessity to understand more about how the industry can minimise harm caused by gambling activity is well understood by most, if not all industry stakeholders and this research represents a marked progression along that journey.Similarly, the more we understand about problem gamblers and their behaviours the more effective we can be at prevention. But as readers of the documents will appreciate, answers to the questions posed for the research are not as straightforward as some had perhaps hoped, and the results of the research therefore need to be considered very carefully. What is also important is that the gambling entertainment experience enjoyed by the majority, whether in betting shops or other venues and platforms, should not be unnecessarily impaired by the imposition of unqualified harm minimisation measures that whilst best intended,may carry with them unforeseen side effects.This further highlights the need for more of this type of research to inform quality decision-making. The future of the gambling industry in the UK is to a large extent dependent upon the government using evidence provided by this type of research to inform gambling policy and future changes, and on

that basis the Gambling Business Group supports the work of The Responsible Gambling Trust and the Responsible Gambling Strategy Board in their methodical approach to change. Contextually, it is also important to recognise that this research relates to a particular type of machine in a specific environment. It should not be automatically assumed that the information gleaned in this research will be relative to all machines in all venues. To acquire a similar level of intelligence about other machines or products in different gambling environments will require a similar undertaking with a focus on those products and their players. There is more work to be done in the evaluation of the results from this research and also in identifying the next steps for our members in order to leverage the maximum value that this and any further research presents. Key objectives set out by the Gambling Business Group when it was established and formally launched in the summer was to provide a strategic voice for gaming, to engage with government thinking, to help shape the political agenda and in the process to protect the long-term future of the companies active in the industry and the livelihoods of the people employed.To help fulfil these objectives we look forward to taking an active role in the next stages of this important research. Undoubtedly, there is more work to be done in the evaluation of the results from this research and also in identifying the next steps for our members in order to leverage the maximum value that this and any further.

2398-p24-newsweek_Coinslot NEW 09/12/2014 12:04 Page 1

Coinslot December 12 - December 18, 2014

Newsweek CASINO CONFERENCE FINDS A NEW HOME CE’s traditional curtain raiser, the International Casino Conference (CC), is to venture out of its usual clinical surroundings into the opulent suites of the Hippodrome Casino in Leicester Square. The 2015 edition will take place on Monday 2 February, a day before the start of the world’s largest B2B gaming event at the London’s ExCeL Centre. The ICC will gather key executives from casino groups around Europe to discuss issues affecting the land-based gaming industry, with input from members of

8 Email: je@gbmedia.eu TO COMMENT ON ANY ARTICLE

MGF 2015: The premium event for mobile stakeholders this coming January. Offering a schedule packed with a vast array of expert lectures, seminar, Q&A and networking events, coin-op attendees should pay particular heed to scheduled sessions on the establishment of mobile gaming brands, as well as the ambitious title event of the two-day conference: “Making tablets the core device for gamers”. MGF 2015 will take place at 155 Bishopsgate from 20 to 21 January.

y 2016, it’s predicted that the mobile games market will account for 11.6 per cent of all electronic gaming activity, with a projected worth of £55.2bn.With companies like Electrocoin and Wexel Gaming both pioneering the use of tablet devices within traditional coin-op environs, those seeking to enter or develop the market should look to the twelfth annual MGF mobile games conference, which will be taking place in Bishopsgate, London

European Commission also available. “This is the first

time that the International Casino Conference has been taken out of a conventional conference-style setting and we could not have wished for a more prestigious and appropriate venue than the Hippodrome,” said ICE marketing director, Jo Mayer.

INFLATION: THE GOOD KIND ECs and other play centres can look to Cambridgeshire for next the INPAS, the UK’s largest inflatables and play industry expo. Taking place at the Wood Green Animal Centre in Godmanchester,

Cambridgeshire, the confirmed exhibitor list shows a broad range of ready-booked industry attendees including Supersumo, RPII, PIPA, First Class Leisure, Didi Cars and Activity World. Sponsored by the Bouncy Castle Network, INPAS is due to take place from 1 to 2 February, 2015.

Calendar JANUARY 2015 13-15 EAG International Expo ExCeL London ExhibitionCentre, London UK www.eagexpo.com 13-15 Visitor Attractions Expo (VAE) ExCeL London Exhibition Centre, London UK www.attractionsexpo.co.uk

20-22 The Toy Fair 2014 Grand Hall Olympia London UK www.btha.co.uk/toy-fair

FEBRUARY 2015 1-5 Spring Fair NEC Birmingham UK www.springfair.com

2-4 ICE Conferences ExCel London UK www.icetotallygaming.com/conferences

3-5 ICE Totally Gaming ExCel London UK www.icetotallygaming.com 11-15 IAAPI Amusement Expo Bombay Exhibition Centre Mumbai India www.iaapi.org

EDITORIAL Editor: Alex Lee Email: al@sjc.co.uk Tel: 07772 280 299 Assistant Editor: Joseph Ewens Email: je@gbmedia.eu Tel: 01273 699 900 Contributors: Chris Webster, Steve Turner Managing Editor: Ken Scott Email: ks@sjc.co.uk Tel: 01273 699 900 ADVERTISING SALES Kathryn Norris Email: knorris@gbmedia.eu Tel: 01204 396 397 Fax: 01204 392 748 SUBSCRIPTIONS Sarah Haworth Tel: 01204 396 397 DIGITAL VERSION Marc Lawton Email: mlawton@gbmedia.eu Tel: 01204 396 397 PRODUCTION Designer: Gina Lloyd Email: gl@sjc.co.uk Ad Production & Pre-Press: Dave Roderick Email: gdk@sjc.co.uk PUBLISHER Director: John Sullivan GB Media Corporation Ltd, Bolton Technology Exchange, 33 Queensbrook, Bolton, BL1 4AY

Tel: 01204 396 397 Fax: 01204 392 748 Email: jsullivan@gbmedia.eu OFFICES Editorial and Production: 3rd Floor, 20 New Road, Brighton, East Sussex BN1 1UF (UK) Tel: 01273 699 900 Advertising and Subscriptions: Coinslot International, Bolton Technology Exchange, 33 Queensbrook, Bolton BL1 4AY Tel: 01204 396 397 Fax: 01204 392 748 Opinions expressed in this publication should not be regarded as the official view of GB Media Corporation Ltd, except where stated. Views, opinions and recommendations contained in this publication are put forward for consideration only. No action should be taken in reliance upon any such views, opinions or recommendations. Neither GB Media Corporation Ltd nor contributors accept any responsibility for any loss occasioned to any person howsoever caused or arising as a result of or in consequence of action taken or refrained from in realiance on the contents of this publication.

Notes for contributors: Coinslot welcomes the submission of articles for consideration by the editor with a view to publication. Submission of an article will be held to imply that the article contains original unpublished work which GB Media Corporation Ltd may lawfully publish. All submissions are made at the owner’s risk. © GB Media Corporation Ltd, 2014 All rights strictly reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior written permission given, full acknowledgement of author, publisher and source must be given.

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