Coinslot 2402 review digital by GB Media Corporation

2402supp-cover-new-style_Coinslot NEW 08/01/2015 11:57 Page 1

Interviews | Commentary | EAG Products | Exhibitor Guide | Floorplan

January 9 - January 15, 2015 • No. 2402 • www.coinslot.co.uk

Preview to EAG International 2015

Ahead of its time The early bird catches the worm and this year’s newly positioned EAG looks to be fulfilling that mantra to the fullest. Now, the biggest show of the coin-op year will be setting the tone for the next 12 months, with an industry regaining its confidence and a brand new companion show. Coinslot Review provides an in-depth guide to EAG 2015 and industry insight to the year ahead.

UK coin-op sets its stall out PERSPECTIVES

MARKET ANALYSIS

Merlin waves its wand and pretty damn well

Nick Harding on the exploration for new opportunities

OVERVIEW BACTA discuss the challenges and aspirations for the industry

PRODUCTS The products to watch out for on the London show floor

FROM £10 PER YEAR VISIT THE COINSLOT STAND AT EAG 2015 STAND 443

clearly thinking

coinslot

2402Supp-p03-firstword_Coinslot NEW 07/01/2015 18:30 Page 1

EAG 2015 PREVIEW

firstword The way forward

FIRST WORD EAG provides BACTA representatives one of the best opportunities to stay current. For president Steve Hawkins, that’s an objective the industry as a whole would do well to strive for.

EAG represents a comprehensive opportunity to see new machines and understand the trends which are being picked up in the marketplace. This, of course, is fundamental for BACTA personnel: because we act as the mouthpiece and advocate for the industry, it’s vital that we remain up to the moment. Looking forward to the coming year, we have a number of key objectives we’ll be striving for - which I’ll leave to our new chief executive John White to detail in due course. One underlying theme for all of us in the coming year will be the increasing role of social responsibility. As a trade body, we cannot expect to achieve political concessions without demonstrating our understanding and willingness to act on this issue. Through doing so we build trust, making it easier for those in positions of power to grant us the things we require as an industry. We’ll also continue to strive for a correction of market imbalances, particularly between bookies and the inland AGC sector. With parity, comes the freedom to innovate: for too long, a scenario has endured whereby the economical has, out of need, taken priority over the inventive. It’s with this in mind that we believe taxation on SWP machines should be reduced to 5 per cent. As SWP takes significantly less money than other gaming machines, it seems illogi-

“

One underlying theme for all of us in the coming year will be the increasing role of social responsibility. As a trade body, we cannot expect to achieve political concessions without demonstrating our understanding and willingness to act on this issue.

cal for them to be caught within the same kind of taxation framework. On a more fundamental level, the coming year offers us an opportunity for some introspection. Whilst we’ve weathered a recession, there is a number of basic questions underpinning success in our trade which we still need to address: principally, why do people play amusement machines? And with that, a more troubling query: why do increasing numbers of people not play machines? The answer to the former might seem obvious to those of us passionate about the sector. They’re fun, and the environments in which they’re situated are fun. As to the latter, that’s far more difficult to address, as there is a near complete lack of evidence or research to aid us in our understanding, which is something we need to correct. Regardless, it can only be of benefit to ask ourselves: do we have our offer right? It’s true that many, many arcades are very similar to the way they were twenty or thirty years ago. The fact of the matter is that today is a very different world. I think it’s for us to challenge ourselves as an industry and ask more of these probing questions. Is there something else we can do differently? And how can we reinvent this industry to make sure that we’re set well for the next 20 to 30 years? That’s a key challenge which we need to get to grips with.”

CoinslotReview JANUARY 16 - JANUARY 22, 2015

2402supp-p04-06-SectorOverview_Coinslot NEW 07/01/2015 16:24 Page 1

EAG 2015 PREVIEW

sectoroverview INTERVIEW

Where have all the grown-ups gone?

Family-rides are more popular than ever at Millers Amusements in Whitby, with cash machines fading in their shadow. For director Mark Miller, adult-oriented cash area growth will only further diminish without serious redress of market imbalances.

estled on theWhitby coastline,Millers Amusements continues to ply a steady trade. Founded in 1967 and initially offering prize-bingo exclusively, the business eventually grew to a position in which it was able to buy out the arcade which had leased it its original space. Even on a murky winter weekday, at any one given time the venue approximates around 100 or so customers at any one time. However, this sturdy customer-base is principally comprised of one particular demographic: “The vast majority of the business we do now is on the family side: kiddie rides and cranes, that sort of thing,” says director and dynasty member Mark Miller. It’s an evolutional market trend not necessarily of his choosing.“In an ideal world you want your arcade to be an attraction for all members of the family,” he states. But to this end, operators seeking to attract older gamers continue to struggle against punitive regulation and licensing regimes.“With current systems of tax and licensing, it’s difficult to make new investment in cash areas economical,” says Miller. Throw into the mix high-street disparities, and the problem only worsens. In Miller’s own words:“Until we get parity with the bookies, cash areas will continue to suffer.” That said, Miller is able to sustain reliable business in the lower-stake cash areas, and in terms of adult provision, it’s here he’ll direct his attention at the coming show.“I think it’d be sensible for distributors and

CoinslotReview JANUARY 9 - JANUARY 15, 2015

We try to set the bar high: making sure the premises and the ‘pitch’ are all in top nick.

manufacturers to push Cat D machines,” he explains,“as that’s where we’ve seen the most economical returns.” Irrespective of the challenging economical environment however,the business continues to attract players. So what’s Miller’s trick? “It’s true that we sustain a pretty fair crack of the whip,” he replies.“We try to set the bar high: making sure the premises and the ‘pitch’ are all in top nick.” Miller notes specific regional benefits which also serve to aid footfall.“We’re in a good resort here in Whitby - with few competitors,” he allows. “Contrast that with other operators in less busy resorts who are going up against stiffer competition, and we come off quite well.” But fortune of placement merely complements a very real passion for creating an enticing amusement experience.“I think as an industry it’s important that we try and sustain a sense of buzz in arcades,” Miller continues.“If you don’t have a hook - some appealing elements to your site - then you’re in danger of having a flat atmosphere.” It’s in the canny attempt to sustain this atmosphere that Miller sees in EAG a very real market opportunity. “As an operator, you want to know that you’ve seen exactly what the industry has to offer,” he concludes. “You don’t want to be in a position where you have to call a salesman up and ask,‘what’s good?’ - you want to go and see it for yourself.”

2402supp-p04-06-SectorOverview_Coinslot NEW 07/01/2015 14:35 Page 2

EAG 2015 PREVIEW

sectoroverview THE VISITOR

Bouyant Bond looking to keep up investment

There is no doubt that EAG willl provide the key platform to drive the amusements and coin-op industry over the coming months. Just how fast will depend on the visitor to ExCel Centre - if they like what they see, then they’ll buy. Two arcade figures Lee Stefani and Gary Bond - describe their aims for the annual January trip to London.

espite the revival of Paignton Pier bringing added competition to the resort’s amusement market, Gary Bond, owner of Leisure 2000, is travelling to EAG in buoyant mood. Encouraged by the performance of his business over the past 12 months,he is confident that, as long as MGD remains at its current level, the future looks good for the industry. An annual trip to London fits perfectly with his philosophy that an operator must invest money to make money. He told Coinslot:“You have to bring in

new product. In this industry you either go forwards or you go backwards - but you can’t stand still. “Maybe not quite as much as in the past, purely because I’ve got such good kit in the arcade as it is, but there are always customers who want to play something new, so I’m sure I’ll be buying at the show.” Having seen significant growth in redemption in the last two years, Bond is currently revamping his prize shop and devoting more floor space for the genre. With regards to redemption equipment, Bond heads to ExCel with a completely

open mind:“You need a diverse range of games - anything from basketball shooters to coin roll-downs,pushers and whackers.” Although he has little time for politicians, Bond would like whoever takes power after May’s general election to follow-up on the increased jackpot for Category C machines with something similar for Category D. He commented:“It’s been 10p/£5 for so long now, but if we could get 20p/£10 the machines could play so much better and give manufacturers the opportunity for a lot of growth.”

Stefani out to beat the bookies e may only be heading to London for the day next week, but Lee Stefani, manager of Harbour Lights in Fleetwood, is set to search out the next big thing. “I’m going to go down with an open mind. I do tend to study the equipment at the show to see what could become a star performer,” he told Coinslot Review. A traditional seaside amusement arcade that caters for every generation, Stefani is hoping to see the percentage of familyoriented games on show at EAG continue to grow this year. With the £100 Category C jackpot having had a positive effect on Harbour Light’s licensed AGC area, he will also be looking at those AWPs that could help in the effort to win 18 to 25-year-old players back from the bookmakers He explained: “Given the negative press that the bookmakers are getting around the issues associated with fixed odds

CoinslotReview JANUARY 9 - JANUARY 15, 2015

betting terminals, I’m hoping the government will clamp down on them and we can persuade players to return to the arcades. “If this ever transpires, I will certainly be taking a look at bringing in some high tech Category C machines to try and get them back to our AGC.”

2402supp-p08-11-MarketPerspectives_Coinslot NEW 07/01/2015 14:44 Page 1

EAG 2015 PREVIEW

marketperspectives PARK OPERATIONS

After like-for-like amusements growth in 2014, Rupert Hough of Merlin Entertainments will look to EAG for fresh additions to a planned expansion of the company’s machine footprint.

LEISURE OPERATOR

It’s that unique selling point which provides the jewel in every business’ crown, and for Bourne Leisure, it’s the unique product that will top its agenda at EAG 2015. The search party is on in London and Kevin Scott is excited at the prospect of discovering what jewels await at ExCel. 8

CoinslotReview JANUARY 9 - JANUARY 15, 2015

The growing wizard ne of the heavyweights of the amusements industry not just nationally but worldwide, the attendance of Merlin Entertainments Group at EAG is a sure sign of the prestige and continued relevance of the show. Globally, Merlin is second in revenue only to Walt Disney Parks and Resorts. Last year,through operation of attractions such as Alton Towers, Chessington World of Adventures, Thorpe Park, Legoland and Madame Tussauds (amongst others) the company was able to net £1.2bn. Whilst few can claim to even come close to rivalling the scope and scale of Merlin’s amusement operation, the strength of the company’s machine trade serves as a worthy indicator of the direction of the industry as a whole.And here, there’s good news. “In 2014,our machine trade was up year on year,” reports Rupert Hough, head of games and photography at Merlin. How does Hough account for these gains? “Redemption performed particularly well, but principally the main drivers of this growth were investment in new hardware and prize ranges,” he explains. This kind of message is music to the ears of show organisers and suppliers alike: at its core, the Merlin strategy might be crudely surmised as ‘spend big, win big’. All well and good for multi-billion dollar

corporations, one could argue, but it’s a path that is frequently off-limits to the little man. But then even for a professional with the financial muscle of Merlin behind him, Hough argues that the benefits of EAG attendance go well beyond the purchase of new product. “We’re always looking at this show for ideas and for networking opportunities with our partners and suppliers,” he remarks. “EAG serves as a great way of seeing what the breadth of the industry has to offer - as well as making new business inroads.” In this respect, this year’s addition of

BALPPA’s Visitor’s Attraction Expo (VAE) seems likely to only extend the utility of the show.“The VAE looks like a good addition and will be of obvious benefit to a business like ours,” comments Hough. This isn’t hyperbole.The recent growth seen in Merlin’s amusements trade looks set to be rewarded by way of expansion and reinvestment.“We plan to grow our current footprint with the development of new attractions and revisit investment in our current estate to improve its quality,” says Hough.“We will look at all areas due to the diversity of our attractions from hardware to prizes.”

Bourne looking for unique identity at EAG eading UK leisure operator, Bourne Leisure, continues to refine its amusement and gaming offering as it heads into 2015. The company operates arcades at 36 Haven and three Butlins venues, and also has gaming offerings across its Warner Leisure Hotels estate. Kevin Scott, head of arcades for the group, said he would be looking out for unique products at this year’s EAG Expo. “We had a good 2014 season, and I think most in the industry would feel the same way,” Scott told Coinslot Review. “We introduced a new partner last year,

with Namco coming on board to supply, joining our existing suppliers of Crown and Playnation. “We have done particularly well with

redemption, which has continued to grow. In addition, our crane and pusher operation has been excellent. We really are excelling in our good family offer at the moment.” Scott added: “Looking ahead, we want to continue to develop this rounded family offer, but we are really looking for something a bit unique at EAG. We want to give something to our customers that hasn’t been readily available in the past whether this is something motion-based, such as a smaller simulators or something unique in redemption. For Bourne, it is crucial that we keep our offer fresh.”

2402supp-p08-11-MarketPerspectives_Coinslot NEW 07/01/2015 14:44 Page 2

EAG 2015 PREVIEW

SEASIDE OPERATOR With record-breaking temperatures, 2014 proved bountiful for British seaside operators. Whilst trade diversification has benefitted Empire Amusements, success in the coming year will continue to rise or fall on that most elusive of elements - the British sunshine.

Here comes the sun s the fireworks rang out across the land to welcome in the new year, UK seaside amusement operators were no doubt crossing their fingers for a repeat of 2014’s weather. “Looking back,last year saw decent performance across all sectors of our business,” says Andy Williamson, director of EmpireAmusements in Mablethorpe.“And that was largely attributable to the weather.” Indeed, the Met Office has confirmed that last year broke 2006’s previously held record as the warmest year since records began in 1910. It’s no secret that prolonged periods of fair weather, particularly around the summer period, drive numbers to British seaside towns, and last year’s burgeoning trade on England’s east coast has left Williamson well-placed for reinvestment. “The big objective for the coming year is the revamp of our large coffee shop,” he states.“That’s going to include extensive interiors upgrades like new carpeting,

decor, that kind of thing.” Business diversification has insulated Williamson’s business through tougher times.It’s a strategy which has proved popular with customers.“We’ve had a snackbar onsite for about 20 years, but it’s something that every year seems to have grown larger and larger,” he tells us.“We also installed a soft-play area, so as time’s gone on the machine side of our business has run in tandem with these two developing income streams.” The result is a seaside operation which sees interaction between all three of its contributive elements. “Whilst we still maintain a hardcore customer-base that comes in just to play the machines, there’s also a large feed-in element from the softplay area - with parents waiting for their kids,”he explains.“That’s a knock-on effect which also drives trade to our cafe.” It’s a robust business model.And whilst Williamson concedes that the scale of his machine operation has declined in recent years, he is adamant that there has been

no compromise on quality:“The equipment we do have we make sure is in tiptop condition and keeps taking money.” Looking to EAG and the prospect of new machines, Williamson cautiously looks to add to Empire’s portfolio. “Costs are still an issue from the machine perspective,” he comments.“We’ll be conservative with any new additions - just the odd piece here and there.” That said, business strategy and appealing products can only do so much: for Williamson, the key factor still lies with the elements.“The most important factor is still the weather,” he confirms.

CoinslotReview JANUARY 9 - JANUARY 15, 2015

2402supp-p08-11-MarketPerspectives_Coinslot NEW 07/01/2015 15:20 Page 3

EAG 2015 PREVIEW

marketperspectives PUB & CLUB OPERATIONS

Digital or reel-based? Who cares, argues Jason Jarrett of Amusement Machine Services - the industry needs diversity and variety. A man for all genres it seems, Jarrett is looking for more excitement and innovation from this year’s EAG.

PIERS

Boosted by extended periods of fine weather, redemption performed particularly well for Anne Martin, general manager at Brighton Pier. Whilst themed events and even newlyweds are expected to increase footfall in the coming months, enticing quality staff to key roles continues to prove a challenge.

CoinslotReview JANUARY 9 - JANUARY 15, 2015

‘The need for variety is essential’ ith all eyes on EAG 2015, one leading UK machine operator has stressed the importance of variety when it comes to offering compelling gaming experiences to consumers. Discussing the ongoing debate surrounding digital versus reel-based gaming, Jason Jarrett, director of Kent-based Automatic Machine Services (AMS), said both platforms have their advantages. “From a truly independent, cashbox driven and focused company, we can argue merits on both sides,” Jarrett told Coinslot Review.“It is true to say that some digital AWPs can perform exceptionally well and be consistent over a longer period of time. However, they will not all perform the same in all locations and this is where the need for variety is essential. “We feel confident that the density of digital machines will grow throughout our estate in the current year but we will con-

tinue to monitor all collection data closely to ensure profitable income is always maximised even if this means resorting back to a reel-based model.We hope the manufacturers continue to develop exciting and innovative models to give the opportunity for the digital revolution to gather momentum.” Discussing the UK gaming and amusements industry’s position in 2015, Jarrett said: “Twelve months ago we were all trying to predict how theTriennial Review would affect our business.Machine Games Duty (MGD) was now part and parcel of gaming machine supply, and SWPs were struggling to demand floor space in many locations. “As we are a company that are keen to respond positively to all types of change, we continued with our commitment to invest in quality products such as brand new £100 AWPs and Venue Hub digital

jukeboxes and, as such, we have seen significantly improved results from all areas of our business compared to past years. “At the start of this new year, we have some exciting plans to grow our company and we look forward to continuing to offer our customers the very best products with the very best levels of service,” he added. “At this year’s EAG we will be looking at a wide range of products to enhance our sales team’s offering. In particular, I would like to see some new B3a models, some more digital machines for both B4 and C and, if all my wishes could come true at once, a valid option for SWP. “We often recall the days of the Crystal Maze,the Mating Game,and of course,Who Wants to be a Millionaire and wonder why some of these iconic games couldn’t be reworked for the next generation? Perhaps someone somewhere will develop the next big ‘must-have’ model.”

From Brighton with Love C

S: What business trends characterised 2014 for Brighton Pier?

AM: Last year redemption pieces remained strong. We found that by extending and improving our retail offer so that tickets won even better prizes from a wider range added to redemption appeal and drove further sales revenue. Family pieces in general did very well. We are waiting to see what EAG has to offer to see what we can add to our portfolio. On a wider level, on the whole 2014 in Brighton was a very successful year characterised by a steady flow of customers aided by good weather.We saw evidence that there was more confi- CS: Do you face any challenges in sourcing new quality dence in the economy and with that, customers with more personnel? expendable income to spend on leisure. AM: Recruitment is an issue.We have to challenge ourselves to attract more people to our industry. I think we’re still tarred with the brush of long, unsociable working hours in leisure. Instead, CS: Are there any special events planned for 2015? AM: For Easter and the summer season we will have a whole we need to focus on the benefits and the sheer fun of it all.There series of entertainment-led events in our bars. Last year’s Mod are few better places to work than leisure and, in my opinion, Rock music events featuring Rock n’Roll in all its guises proved none better than the pier. We’re currently recruiting for two popular and increased dwell time and number of visitors.This assistant chief engineers for our arcades and I hope we can attract year we are featuring soul music for summer events in Hora- the calibre of candidate that the roles require. tio’s bar.We are planning a series of themed weekend events where we take a nostalgic view of the 1950’s and 1960’s and CS: Finally, do you have any other predictions as to any turn time back on the pier with music, costumes, and games specialist areas of trade in 2015? from the era. On our rides we’ll be promoting ‘ride all day’ AM:Yes - I think this could be the year of the wedding. So far wristbands and using our website to encourage sales of these. I have had 60 enquiries for weddings on the pier in May and They’re proving ever popular and will be the basis of our rides June alone, so maybe we will look back on 2015 as the year offer for 2015. of Romance!

2402supp-p08-11-MarketPerspectives_Coinslot NEW 07/01/2015 14:45 Page 4

EAG 2015 PREVIEW

SEASIDE FEC With over two decades worth of experience, pavilion manager Tim Moyle of the Grand Pier Weston has focused on a burgeoning crane and redemption trade, with quality licensed prizes central to player appeal.

The value of quality

im Moyle has seen his fair share of amusement trade-shows. Whilst just six months into his new role as pavilion manager of the Grand Pier at Weston-Super-Mare (a role which oversees amusements operation), he brings over 20 years of experience served with Inspired Gaming (latterly PlayNation), and before that at Butlins in Minehead. In his own words: “I’ve been in the industry all my adult life.” He makes no bones about underlining the requirement for shows like EAG. “It’s very important to see the new products and what’s on offer for the new season,” he claims. Product awareness aside, with business increasingly conducted via email or over the phone, Moyle also values an increasingly rare opportunity to meet the members of his business network face-to-face. “You often speak to people on the phone on a daily basis whether it be service, sales or pur-

chasing,” he says. “It’s nice to see those people in the flesh.” Moyle’s experience has already manifested itself in an alteration of business focus at Weston. “Since I’ve been here we’ve put a lot of emphasis on cranes, pushers, and redemption,” he says. “What we’ve seen is craning income absolutely flying in the latter half of 2014 in terms of like for like comparison.” It’s a familiar story - across the board, operators seem to be finding cranes and redemption their go-to sectors in terms of cashbox performance. “There’s a lot of quality licensed product out there at the moment,” Moyle explains, noting the popularity of licensed material from Universal’s Despicable Me and Minions franchises: his sales front-runners for 2014. It’s a trend he anticipates to continue. “I think cranes will continue to perform very strongly in the coming year,” Moyle proffers. “There’s a new Minions film

due for release in May and a Jurassic Park film with plush to go with that, so I expect that to drive sales.” Indeed, for Moyle the continued sturdy performance of both the redemption and crane sectors can be attributed largely to an increase in quality of offered prize product. “When it comes to prizes, what people seem to want now is quality rather than quantity,” he states. “Over the last few years we’ve gone from the generic, cheaper product to the licensed product which might cost £5 or so: the net result is people are far more willing to play for the latter than the former.” And it’s in recognising these market trends that the underlying thinking behind the pier’s current business objectives can be identified. “Rather than adding more, we’re focusing on upgrading existing machines,” Moyle concludes. “We’ll be looking for newer pushers, newer redemption and a revamping of our prize shop.”

CoinslotReview JANUARY 9 - JANUARY 15, 2015

2402supp-p12-15-MarketAnalysis_Coinslot NEW 07/01/2015 13:29 Page 1

EAG 2015 PREVIEW

marketanalysis NATIONAL OPERATOR

The challenges are aplenty for the UK amusements and gaming industry, but as Nick Harding, CEO, Praesepe, explains, the business always needs to keep adapting. TiTO, £1 coins for credits, “skewed” machine opportunities - there’s so much to drive forward and so much to address over the comings year.

Exploring new opportunities is the key an you identify any particular business trends which characterised 2014? “From a retailers perspective I think it’s clear that we cannot refer to the UK as a single entity and that no two years are the same.There are so many variables that come into play and business is so dependent on the weather - and this applies equally to our bingo clubs as it does to our FECs at the coast.Taking our adult gaming centres first, we saw a significant uplift in revenues in the South East of the country throughout 2014, although the Midlands and the North were more sluggish. Bingo in the first half of 2014 was very tough but started to pick up in the autumn. In order to see more consistency, I think we will need to see a broader demographic benefitting from the economic recovery and with that less pressure on disposable income amongst our constituency of customers.”

Are there any special developments to occur at Praesepe in 2015?

I see the roll out of TiTO as potentially a seismic shift in the way that we operate and we will be investing significantly in both TiTO as well as loyalty systems during 2015. “It’s very important in this business to keep on exploring new opportunities and equally important to keep your cards close to your chest! Needless to say we are examining a number of opportunities in coin-op related sectors.” Is there any new technology or machines that the company plans to invest in the coming year? “There have been a number of industry developments worthy of the title game changers. 20p/£4.80 is one, the acceptance of £1 coins for credits is another as are notes for credits and the ability to play off the credit meter.All are examples of developments which have had a dramatic impact on how we do business and TiTO sits comfortably within this category. I see the roll out of TiTO as potentially a seismic shift in the way that we operate and we will be investing significantly in both TiTO as well as loyalty systems during 2015.” How do Praesepe anticipate FOBT machines will affect trade in 2015? “The slot gaming operation on the UK high street is skewed dramatically toward a B3/B2 hybrid machine that we can’t operate but that the bookmakers can.We think this is fundamentally inequitable and we hope sincerely that there will be a move towards parity during 2015.” Are there any other new business challenges you anticipate for the coming year? “Whilst currently we can’t currently see any new challenges on the long range radar, having worked in this business as long as I have, I know that there is always going to be something which I haven’t anticipated and which will be guaranteed to give me sleepless nights: but that’s the beauty of this business!”

CoinslotReview JANUARY 9 - JANUARY 15, 2015

2402supp-p12-15-MarketAnalysis_Coinslot NEW 07/01/2015 13:29 Page 2

EAG 2015 PREVIEW

SUPPLIERS

Carnival-style redemption games leading the way Justin Burke, general manager of Sega Amusements, is a man in search of redemption. But then aren’t we all except, for Burke, it’s a crucial route to growth and development for the UK amusements industry. Years of planning and development are beginning to show their worth as technological innovation takes the stand in London.

ollowing a successful 2014, Justin Burke, general manager of Sega Amusements, says carnival-style redemption games will be, once again, some of the key products to look out for this year. “Continued growth is clearly being seen in the redemption sector,” Burke said ahead of this year’s EAG. “This genre is particularly strong when it comes to simple, interactive carnivalstyle games, such as ICE’s Down the Clown, which we introduced last year with great success.” Helping operators to capture this growth, Sega are themselves keen to focus on a full ‘ICE Skill Wall’ of carnival classics, which includes Gold Fishin’ the company’s latest iteration of this traditional theme. “That carnival range has really hit the nail right on the head, and we’ll be showing our range in full force at EAG,” Burke said. With all eyes on redemption, Burke drew attention to innovation in other sectors, including video games. “We have replaced Grid - our best driving game for four years - with ShowDown, which will also be debuted at EAG,” he stated. “Research and development is always there in the background, with our team planning products for next year and beyond. ShowDown, for example, has been two years in the making.” Looking ahead, Burke said: “There is good business out there, and we are very excited for EAG. We have a strong product offering across all genres of the amusement industry, and I’m expecting the same in 2015. “We continue to support BACTA and BALPPA and are happy to lend the weight of our brand to their arguments, be this Machine Games Duty or more general issues, such as VAT on tourism. We are very much involved in those debates.”

puzzled by CASH MANAGEMENT? CPI has put all of the pieces together. Now, the industry’s leading brands—CashCode, Conlux, MEI, Money Controls, NRI and Telequip—have been combined into one comprehensive portfolio. CPI is more than products. It is a one-stop shop for coin, note and cashless solutions that lower transaction costs from the point of sale to the deposit. The products and expertise that represent these brands will accelerate expectations for automated payment systems. Visit www.CranePI.com or booth #N3-320 during ICE and let us assemble the pieces to add value to your application.

Technology that counts. CranePI.com

CoinslotReview JANUARY 9 - JANUARY 15, 2015

2402supp-p12-15-MarketAnalysis_Coinslot NEW 07/01/2015 13:30 Page 3

EAG 2015 PREVIEW

marketanalysis MANUFACTURING

WHITTAKER BROTHERS GROUP

RUTLAND WAY, LINNEY LANE, SHAW, OLDHAM, LANCS OL2 8HE

TEL: 01706 847531

email: sales@whittakers.co.uk web: www.whittakers.co.uk 14

CoinslotReview JANUARY 9 - JANUARY 15, 2015

QUALITY USED EQUIPMENT FROM WHITTAKERS

Covering all bases Offering both hi- and lo-tech fruit machines, and with a growing range of Cat C lite and digital compendium products, director Quentin Stott of UK manufacturer Reflex Gaming boasts a versatile offering. This year, he’ll be looking to EAG for a fresh inroad with prospective clients both at home and abroad.

S: What business benefit does Reflex derive from attendance at EAG?

QS: EAG is extremely important for Reflex Gaming. It represents a chance to see our customers and show off our latest developments.As such, we’re taking our largest ever stand this year. CS: How has Reflex benefited from exhibiting at EAG in the past? QS:The EAG show has always been important for us as a company and it helped us in our transition into a major player within the hi-tech Category C market in the last few years. CS: Does Reflex have any specific/general outcomes its looks to garner from EAG 2015? QS: Obviously the main aim is to sell machines but it is also an opportunity to get feedback from customers and to find out what is going on in the wider marketplace. CS: What business trends do you anticipate for the coming year? QS:We’re exploring the possibilities of Cat C Lite machines being used more widely to offer something new and refreshing to the AGC and bingo sectors, as well as perhaps even going into pub retail estates in place of some tired SWP positions.Reflex Gaming will show three Category C Lite machines at EAG,namely Bank Raid Platinum,RobinThe Rich Mini and Lady Luck Band of Gold.These have a 10p/20p price of play and a £5/£10 jackpot, all attracting the 5% lower MGD rate. CS: Are there any specific products you expect to garner particular interest? QS:We’re anticipating great interest in our Royal £100 digital compendium, which will be provided to operators for a two year rental term.This allows them to move the machines to new locations or update existing ones on site. Once the two years is through,operators simply return the machines back to Reflex. Since being unveiled at ACOS, the reaction to this concept has been extremely positive. CS: Finally, how important is EAG in terms of networking with potential clients and partners? QS: It’s hugely important from a networking point of view - not only for our UK customers and partners, but also for overseas visitors.A highlight of last year for Reflex Gaming was establishing a joint venture in Holland, which led to the establishment of Reflex Gaming VoF in partnership with experienced Dutch game developers and sales people.Up until then we had been exclusively focused on the UK, but having now entered the market in the Netherlands we hope to extend our influence further into Europe in the coming years.

2402supp-p12-15-MarketAnalysis_Coinslot NEW 07/01/2015 13:30 Page 4

EAG 2015 PREVIEW

AGC OPERATOR

Part of the Australian Tatts Group, last year Quicksilver operator Talarius was a topperformer for the conglomerate: after a refurbishment campaign which has seen its most successful sites enjoy an extensive make-over. Chief operating officer Peter Harvey provides us with his take on growth, investment, and high street imbalance for the year underway.

Riding high oinslot: Can you identify any particular business trends which characterised 2014? Peter Harvey:As some signs of confidence in the recovering economy appear, many customers have had a little more money to spend on leisure activities.To keep our customers coming back to us, rather than our competitors, in 2014 we invested millions of pounds to modernise our venues, significantly improve the machine estate, and provide extensive training and development for our employees across the business. As demonstrated by Talarius’ record results in 2014, the benefits of this investment are already bearing fruit and have helped build an excellent platform for long-term sustainable growth.

into 2015 and is being driven by the refurbishment of profitable venues. We recently transformed our Clapham Junction venue into a next generation model which sets the standard for future arcades, and we are now refurbishing our Quicksilver venue in Sunderland up to the same standard.These refurbishments form part of Talarius’ wider long term growth strategy to increase its market share and ensure Quicksilver, Silvers and Winners venues across the country are welcoming more customers through their doors. We will also continue to train our staff to the highest standards in 2015 through, for example, a new dedicated training program to develop our venue managers. This aims to give the staff the skills and knowledge they need to be the CS: Are there any special developments best in the industry and enhance the overto occur at Talarius in 2015? PH:Talarius was a standout performer for all operations of the business. In addition, the Tatts Group, our parent company in our management teams have access to a 2014: with revenue up 32.8% to £55.3m. range of management development proThis improvement is expected to continue grammes including “Management 1st”- a

programme codesigned with People 1st, the skills and development charity for the leisure and hospitality industries. CS: Is there any new technology Talarius plans to invest in in the coming year? PH:We are currently trialling facial recognition technology across a number of our venues. This identifies the age of those entering our venues, enabling our staff to better understand which customers to approach and ask for ID. It also recognises our regular customers, allowing us to improve the service we provide for them. With linked photographic databases, the technology can also identify those who have chosen to self exclude from gambling premises, meaning that, once rolled out across the industry, it will serve as useful tool for dealing with instances of problem gambling.

CoinslotReview JANUARY 9 - JANUARY 15, 2015

2402supp-p16-17-viewpoint_Coinslot NEW 07/01/2015 13:25 Page 1

EAG 2015 PREVIEW

viewpoint INDUSTRY BODY

The coming weeks will see two major trade events in the form of EAG and ICE, and the Gambling Business Group plans to use its uniquely broad stance to reach out to current and future members at each of the shows. And with FOBTs promising to cause further controversy across the industry, chief executive Peter Hannibal lays down GBG’s approach to the issue.

INDEPENDENT OPERATORS

Paul Langham, vice chairman of The IOA Group,has a busy agenda at this year’s EAG expo. Not least of all is the body’s annual general meeting where the group’s action plan for 2015 will be clearly laid out.

CoinslotReview JANUARY 9 - JANUARY 15, 2015

GBG aims to draw on industry mood as it drives agenda forward ow are you able to use your broader remit to make an impact where sector specific trade bodies cannot? When The Gambling Business Group speaks it speaks on behalf of its broad cross section of members. Government Departments, Ministers and the regulators all know that we will not favour one sector to the detriment of another as that would not be equitable for our members. This unique position helps promote a balanced dialogue at appropriate times when the Industry is being asked more and more by government to speak with a single voice. But we know that in the real world this cannot always be the case, so where there are sector specific issues, we will offer our support to the relevant

trade association accordingly. How is the GBG approaching the divisive issue of Fixed Odds Betting Terminals? We approach the B2 situation the same way that we approach all issues, with logical and rational positions that are supported with evidence. The Gambling Business Group’s members have thrown their weight behind not just this last wave of machines research but the previous ones too, and it is in the light of these outcomes that we take our approach. That said, whilst there are a small number of B2’s in casinos, this is primarily a betting sector specific issue and as mentioned above, in these circumstances we will work closely with the respective trade association.

How will the GBG use the upcoming EAG expo as a platform to meet in person with existing and prospective members? Exhibitions are the heartbeat of the industry sectors they represent and EAG has established itself as an important annual event for the largely UK coin-op and amusements sectors. When the industry comes together at events such as EAG it provides an opportunity to take stock of where we all are and given the chance to establish the mood and outlook of the businesses which make up the industry. A large proportion of our members are either exhibiting or visiting and we have meetings set up during the event with many of them. I’m looking forward to both EAG and, of course, ICE in February.

IOA keeps hopes pinned on a ‘government that understands the industry’ hat are the lessons learned from 2014 that you hope to build on during the year ahead? I think the key lesson that we’ve learned from last year is the absolute necessity for innovation in machine design. It was sadly absent in 2014 and that absence was felt by the business.The time for small changes that impact the game playing experience at the margins has passed and to some extent are no longer relevant.As an industry we need a root and branch overhaul of the AWP offering and a clear and honest appraisal of what the modern consumer is looking for and if we are delivering it.The spending public is far more discerning and far more ‘canny’ about what they spend their hard earned cash on.The community of gaming manufacturers and operators need to be honest and confront the difficult questions, undergo a no holds barred review and use our collective ingenuity to, if necessary, rip up the rule book and start all over again. From a retailing perspective I would like to see the creation of gaming zones within pubs and a greater willingness to create gaming and amusements opportunities within appropriate venues.

Can you reveal what the major talking points of this year’s IOA AGM will be? It’s a very significant year in so far as John Powell officially finishes his long and successful tenure as IOA Chairman, although he will still be in charge of finances and lending his support and guidance to his successor, who will be decided at the AGM.We will also continue the process of bringing through the next generation of IOA executives to positions of influence within the organisation. I’m referring to individuals such as Nick Rudd, Greg Wood, Nick Langham, John and Andy Powell as well as numerous others - all of whom have gained invaluable experience in the industry and who will be applying that experience to help take the IOA on to the next level. On a strategic point the AGM will provide an opportunity for us to review 2014, which, incidentally, was a year in which the IOA came out as top external supplier in the league tables produced by a number of national accounts, and to plan accordingly. In January 2016 the IOA will celebrate its 25th anniversary and the AGM will discuss what activities we will be putting in place to mark this important milestone.

What’s on your wish-list for 2015 in terms of legislation or market trends? Top of my wish-list is to welcome in a new government which understands the pub industry and the role that independent machine operators play in helping pubs remain sustainable and in providing employment opportunities for local people. Before the last general election IOA members from all of our regional depots wrote to their parliamentary candidates explaining the issues impacting the business, the pressures we face and the impact on profitability and by extension jobs. As the General Election on May 7th approaches we will be repeating this exercise and doing our best to get in front of the people who will be campaigning for our vote. Other items on the wish-list include an upturn in the economy to stimulate the pub side of the leisure economy, a reduction in VAT for the hospitality sector and the continued building of bridges between a John White led BACTA and the Gambling Commission.

2402supp-p16-17-viewpoint_Coinslot NEW 07/01/2015 13:25 Page 2

EAG 2015 PREVIEW

EAG ORGANISER

Martin Burlin, chairman of EAG International, looks ahead to the 51st edition of the UK’s premier coin-op show.

Many exhibitors ‘more optimistic than they have been for several years’ oinslot: What genres and marketplaces do you think will be booming at EAG 2015? Martin Burlin: As with previous years, EAG’s core exhibitors will be companies serving the amusements and coin-op markets. This year we’ve noted a widening of the product base with some very innovative presentations planned by all exhibitors. For 2015, EAG will be joined by the Visitor Attractions Expo (VAE) and with free access between the two events visitors will be introduced to some amazing new products targeted at attractions and leisure facilities.There will also be particularly strong representations from the indoor play and adventure play markets.

CS: Do you see any special opportunities presenting themselves following the show? MB:As the organiser of EAG 2015, it’s not really for us to make industry predictions. We do, however, listen closely to our exhibitors and many of these are more optimistic than they have been for several

years. We’ve noticed a definite trend for operators to adopt products and initiatives from other leisure markets as customer expectations grow. There is also an increase in games and products featuring licensed entertainment brands, which is something that will be very much in evidence at EAG 2015. CS: Can you predict any clear campaigns for regulatory or political change that may emerge from the show floor? MB:This is best answered after the event as many will use the show to network and exchange ideas. But, we are being told by manufacturers, operators and trade associations that they are investigating crosssector platforms for more cohesive and effective lobbying and campaigning.

CS: What do you believe will be the key trends and developments at EAG 2015? MB: Products on display from over 200 manufacturers at EAG 2015 will bear testament to our industry’s extraordinary ability to adapt and embrace new ideas.There will be games utilising completely new technologies and it’s interesting to note that a large number of products are now web-enabled and include social media interfaces. EAG 2015 will be proud to feature some of the world’s most iconic manufacturers and the show will witness many European product launches. I would urge visitors to take the time to visit all of the stands at both EAG andVAE,large and small,to experience the wealth of innovation and creativity that will be on offer.

CoinslotReview JANUARY 9 - JANUARY 15, 2015

2402supp-p20-21-politics_Coinslot NEW 07/01/2015 16:18 Page 1

EAG 2015 PREVIEW

politics TICKET MANAGER Ticket Manager is a system used to control the operation of the redemption prize shop within in your business.

FEATURES This system is now used * Integrates with all major ticket eaters up and down the country including Ticket Eater, Ticket Station & with great response! Galileo. * Scan receipts electronically for a faster service. * Prints receipt for any remaining balance after the transaction is complete. * Secondary customer display shows available stock items which can be bought. * Another customer can be served at the same time, reducing wait time. * Non barcoded items accessible from the users’ main screen. * Stock control shows low level and out of stock items. * Closing reports shows the value of stock redeemed on that day/week. * Management generated reports can be printed off in different formats.

NEW TABLET FOR 2015 * Manage all stock in and out of machines * Full reports on loss of stock * Full MGD and VAT reports * Log machine reﬁll * Customers sign for payouts * Log machines faults

COME AND SEE US ON

STAND 935 AT EAG Contact Joe Sheeran on 0191 – 4277505 or 07974 195002 Email joe@redemptionsoftware.co.uk Website www.redemptionsoftware.co.uk

TRADE BODY BACTA chief executive John White provides us with his own take on the current political landscape, and outlines his key objectives for the coming year. The coming year brings with it an election which could possibly change the political environment quite significantly for our sector. There are marked differences of opinion between the Conservative and Labour parties. Whilst at the moment it seems unlikely that either are going to form the next government exclusively, the make-up of whoever forms the next coalition may well decide whether or not gambling is a topic that gets tackled early on. One thing that’s clearer is that gambling wont be an election issue, which will be an obstacle

“

The year ahead in attracting attention and subsequent action in the months ahead. Nevertheless, we aim to do everything we can to gain as much political traction as possible and will actively engage with both sitting and prospective MPs, (the latter often more inclined to listen than safeseated counterparts). This includes campaigning for 10 per cent MGD to offset the cost of the upcoming £1 coin conversion; a cost we can't pass on. In terms of high street taxation, I’m very pleased to see that is an issue which going to be addressed by the chancellor in his review. Clearly the discrepancies which are allowed between bookies and AGCs continue to be a supreme manifestation of the inequality and unfairness on the high street, and I think politically we have to accept that the government is going to have to do something about it - it is under pressure. Again, it will very much depend on who wins the next election whether this issue gets picked up and dealt with sooner rather than later. In terms of how we present

CoinslotReview JANUARY 9 - JANUARY 15, 2015

ourselves as an industry - there are three things I think we need to stress. The first is our place within the tourism sector. After all, the Department of Culture, Media and Sport isn’t just responsible for gambling its responsible for heritage: which means piers, seaside and tourism. By joining a number of organisations aiming to improve footfall within the domestic tourism sector, we’re aiming to cut VAT on tourist attraction fees and hotel fees to 5 per cent, which would provide a huge boost to all affected parties. The second is the import of machine income within pubs and clubs. As pubs close and this market declines, we need to expand it by finding ways of improving machine penetration within existing venues and ensure that the tax regime is correct for those premises. Finally, and perhaps most crucially of all, we need to underline the manufacturing role this sector plays for the UK economy. Whilst the UK retains what is principally a service economy, we continue to manufacture in Britain. We make some very good machines. Small, local companies across the country are making games machines, pushers, cranes and components, served by a strong network of domestic distributors. This in turn sustains hi-tech engineering, software and electronics jobs - often in areas of high unemployment. A similar thing is true of the UK videogame industry, which is perceived as the government as creative and worthy of support. We deserve the government to recognise that the same tenets apply to our own industry. All policy decisions impinging at the operator level trickle down to this manufacturing-base which continues to support of tens of thousands of jobs within local communities. It’s a crucial point and one in which I aim to make government - in whatever form takes - clearly comprehend.”

2402supp-p20-21-politics_Coinslot NEW 07/01/2015 15:12 Page 2

EAG 2015 PREVIEW

TRADE BODY

This yearâ&#x20AC;&#x2122;s EAG will be joined by the Visitor Attractions Expo (VAE) and Paul Kelly, chief executive of the British Association of Leisure Parks, Piers and Attractions (BALPPA), feels that this will demonstrate just how much cross-over there is in the industry today.

Setting the trend moving forward oinslot: What do you believe will be the biggest revelation at EAG/VAE 2015? Paul Kelly: It is becoming commonplace to see indoor and outdoor equipment such as climbing walls, zip wires, petting areas, dodgems and high rope courses at the same locations including FECs, piers and hotels and the 2015 shows will demonstrate the ever-growing cross-over between traditional leisure sectors.

CS: Following the shows, what do you feel will be some of the challenges facing operators in 2015? PK: Over the last few years, people have got used to having their holidays in the UK and now the challenge and opportunity is to provide products that

keep these vacationers having that holiday here.This will be achieved by offering a quality product with great value for money and venues that invest in their products will continue to do well in 2015. CS: Can you predict any clear campaigns for regulatory or political change that may emerge from the show floor? PK:As always, there are a number of areas in which more time needs to be spent lobbying.The thought that the traditional summer holiday could be whittled down to just four weeks in August sends shivers down operatorsâ&#x20AC;&#x2122; spines and the hugely negative potential impact of this needs to be rammed

home. Discussions also need to be started about the next triennial review focusing on how we can work with the Department for Culture, Media and Sport (DCMS) in supporting the industry, in particular the hard-pressed seaside operators. CS: What do you believe will be the key trends and developments at EAG/VAE 2015? PK: EAG/VAE 2015 will demonstrate the wide variety of products that can be used to support all kinds of businesses in our sector. In addition to a number of new play equipment products, there will be the opportunity to focus on the food and beverage side of an operation.These areas can add a great margin to businesses and be part of the customer experience in providing a souvenir of a visit.There will be a mix of exhibitors, products, seminars and visitors at EAG/VAE 2015 that will hopefully set the trend for this show going forward.

CoinslotReview JANUARY 9 - JANUARY 15, 2015

2402supp-p22-23-CashHandlingCatC_Coinslot NEW 07/01/2015 13:21 Page 1

EAG 2015 PRODUCT PREVIEW

amusements EAG International Expo 2015

SEGA AMUSEMENTS

Making its presence known With the variety of product on display ‘unprecedented’ even by gaming giant Sega Amusements’ standards, general manager Justin Burke is adamant that Sega’s showing at this year’s EAG will be the most impressive yet. COMMENT: JUSTIN BURKE GENERAL MANAGER SEGA AMUSEMENTS “EAG 2015 is poised to be our best EAG ever. The breadth of innovative product utilising cutting edge technologies across such a wide spectrum of licenses and formats is unprecedented for Sega, and I think for the industry as well. It demonstrates how as company and an industry we’re maintaining relevance by continuing to develop experiences that drive people off their sofas and into their local amusement arcades.”

Products to look out for at ExCel 22

CoinslotReview JANUARY 9 - JANUARY 15, 2015

ega plans on being one exhibitor attendees of January’s EAG are sure to remember.“Our EAG exhibit will be the largest we’ve ever executed,” said Sega’s general manager Justin Burke “We’ll cover 3,600 square feet with an exciting variety of state-of-the-art amusement games, compelling attractions, and licensed and proprietary redemption merchandise that’s sure to be the talk of the show.” Leading the way will be Sega’s latest Special Attraction game - Showdown. “Showdown represents the next generation of video attractions,” Burke explained. “It possesses breakthrough technologies never before seen in a video amusement game: it’s really more an experience than simply playing a video game and I believe Showdown Special Attraction will set the new standard for what an attraction piece can, and should deliver.” Based on the console game DiRT Showdown by racing specialists Codemasters, for Burke, Showdown represents a “stunning bespoke production for arcade”. Gameplay aims to engross arcade players by taking advantage of the ground-breaking technologies featured in its Special Attraction Cabinet: boasting a Signature LED Lit Surround Marquee and two huge HD displays which show players’ real time reactions during game play.“With Showdown’s ‘Pivot Motion Technology Cabinet Design’ players will literally feel like they’re part of the action as the cabinet sways side-to-side when they clatter around bends or find themselves unlucky enough to get T-Boned by one of their friends,” Burke added. Whilst Showdown will be the Sega headliner, it will take its place amongst 29 other titles in 64 different cabinet configurations and covering 12 distinct game categories. With a new movie confirmed by DreamWorks for 2016, prominent amongst Sega’s licensed offering will be Kung Fu Panda from ICE - a redemption game that draws in the crowds:“Players just want to play it again and again” commented Burke.“It’s an amazing show stopping cabinet that will create a focal point in any location.” Meanwhile, getting the super-size treatment this year are two hits from last year - Transformer and Plants Vs Zombies. Both are getting bigger screens this year, 80” and 60” respectively. Finally, Sega’s Prize Division will be exhibiting Plants vs Zombies and Doodle Jump licensed merchandise along with exciting new products from their proprietary Tokio Technology Line including the new Tokio Time Smart Watch,Tokio Tablet 3.0 and Tokio Sound Blue Tooth Speaker.

STAND: 550

2402supp-p22-23-CashHandlingCatC_Coinslot NEW 07/01/2015 13:22 Page 2

EAG 2015 PRODUCT PREVIEW

cash handling ASTROSYSTEMS

Astro-nomical As a subdivision of Astrosys International, EAG 2015 represents a prime opportunity for UK-based Astrosystems to profile its range of Microcoin and Global Bill Acceptor validators.

ased in Oxfordshire,Astrosystems Ltd is the regional office of Astrosys International Ltd, which focuses on wider European,Middle Eastern andAsian markets. The company have been specialists in the currency handling business for over 20 years. Its Microcoin and Global Bill Acceptor (GBA) validators are well established products within many markets worldwide, and these versatile units are both due to display at EAG. The Microcoin SP coin validator is already popular within the UK pool table industry, and is gaining increasing traction in the jukebox and kiddy ride markets.Together with a unique jam release mechanism, and high

levels of reliability, the SP is an attractive product to both operators and service technicians. Additional features include a unique bonus credit system, remote downloading of firmware and software and an optional stylish SP 115mm faceplate which offers a blue illuminated coin slot. Also to showcase on the Astrosystems stand is the Microcoin QL.The QL offers a high speed multi-coin and token validator and is already utilised in a number of high profile casino machines. To complement its Microcoin products, Astrosystemâ&#x20AC;&#x2122;s Global Bill Acceptors range of note validation products is also diverse.The stackerless GBA ST2 bank note reader has

been particularly successful in the European gaming and amusement market due to its ease of servicing, along with impressive levels of reliability. Software and firmware can be downloaded by use of a USB stick, or via ccTalk and RS232 interfaces, which further enhances the simplicity of operation. Alongside the ST2, also on offer is the GBA ST1, which is an integrated stacker with a modular architecture and secure, lockable cashbox design.The ability to disassemble the unit and then re-assemble it within 30 seconds makes it particularly service-friendly. STAND NUMBER: 538

CoinslotReview JANUARY 9 - JANUARY 15, 2015

2402supp-p24-25-Children'sRides_Coinslot NEW 07/01/2015 13:42 Page 1

EAG 2015 PRODUCT PREVIEW

cranes

distributors

LOTELLE

Big improvements at Lotelle

RLMS

Electronics company Lotelle designs and produces a range of products for the amusement industry. And, after an ‘excellent’ 2014, it’s a confident trip to London to EAG for the crane processing specialist.

A strong product line-up from RLMS Sales will aim to cover all amusement bases, and includes IAAPA prize winer Fishbowl Frenzy.

fter many years of design and research a gap in the market for self-adjusting crane processors was identified.There are many benefits of a self-adjusting crane; increased revenue, reduced setting time, increased reliability and improved payout control. Sales manager, Michelle Andrews, commented; “We saw excellent sales in 2014; building on highly successful test trials, most major operators in the UK are now using TheWon. The stake and prize level increase the Gambling Act changed has boosted crane machine revenue and attracted more customers.Amusement arcades’ ability to vend higher value prizes can really increase their appeal and encourage customers to pay more per play. With higher value prizes, it is now more important than ever that prize payout is accurately controlled, to avoid excessive and expensive payouts by badly adjusted cranes.” “A summer full of holidaymakers will mean an increase in the amount of plush being restocked or changed, with some cranes being attended to more than once a day.With the pressures of busy hot summer’s days, the last thing you want to be doing is worrying about the payout of your cranes, or having to adjust the cranes with a different line of heavier or bulkier toys. Using sophisticated computer control, the payout of the crane is controlled in the same manner as a fruit machine, with just a single setting Plays per Toy to adjust.As the crane is played, the grab strength will be constantly adjusted to ensure the crane maintains its payout target. Not only does this provide the confidence to place any toy in the crane without the need to adjust any settings, it also reduces time spent adjusting.You can also be rest assured that in-experienced staff can now load toys into the crane without a disastrous payout occurring. As the strength of the grab is now so precisely adjusted, the player becomes teasingly close to winning each game, encouraging them to spend that little extra, chasing the win and also reducing customer complaints. Currently, the processor supports all major cranes available in the UK, from the smallest Chinese single player crane to the largest fixed Mammoth cranes.

CoinslotReview JANUARY 9 - JANUARY 15, 2015

COMMENT MANAGING DIRECTOR, RLMS SALES PHIL BOULTON “Gaming is understandably a sector of the business that demands a lot of our focus and attention. That said, we are also very committed to making sure that our customers can count on us to provide them with the best amusement products as well. After all, we do work in the amusement industry and it’s absolutely necessary that our product portfolio should reflect that fact. We’ll be taking these games to EAG with the confidence that they can bring something new and diverse to our customer base.”

RLMS show credentials LMS will be extending an enthusiastic welcome to EAG goers in 2015. With EAG attracting bigger and better exhibitions each year, games machines distributor RLMS Sales hopes to stand out with a recently acquired Queen licence - of the rock band kind and a host of new gaming titles. With the company feeling positive for the upcoming show and the year ahead, managing director Phil Boulton issues a warm welcome to anyone attending 2015’s first coin-op trade show. With just days to go before EAG International Expo 2015 opens for business, national distributor RLMS Sales is sending out a warm welcome to customers old and new at ExCeL next week. The firm has assembled a stunning portfolio of products that span the full coin-op spectrum from amusement to gaming, with some interesting new concepts to whet the appetite of industry buyers. Paying tribute to the companies behind the RLMS line up, managing director Phil Boulton commented: “The range of models we have on show at EAG this year is the culmination of many months of dedication and hard work from our product design and manufacturing partners. I would personally like to thank all of our partners of array of gaming and nongaming categories.” He added: “Among the 30-plus models we will have on show next week are some standout products, including a selection of brand new licences. Many are available exclusively from RLMS Sales, so we urge all our customers, old and new, to make the trip to ExCel, meet the team and play some of the new games that may be relevant to your business.” Featuring prominently on stand 740 will be Bell-Fruit Games’ inaugural Cat C model bearing the iconic Queen licence. It will be joined by new gaming titles from Astra, Empire and Project alongside a range of ticket redemption and other non-gaming equipment from the likes of Supernova Games. Boulton concluded: “In a way, it’s encouraging that there are simply too many strong new developments on the RLMS roster to name-drop each and every one of them. So, with the support of all stakeholders, there is no reason why we all cannot make 2015 a successful and exciting year in the world of coin-op amusements. ”

2402supp-p24-25-Children'sRides_Coinslot NEW 07/01/2015 13:42 Page 2

EAG 2015 PRODUCT PREVIEW

hows its amusement tials at EAG 2015 WHAT’S ON SHOW LMS Sales will will be showcasing an array of entertaining models at EAG including Mr Bus, Fishbowl Frenzy, Lucky Ladders, Odd Bods and F5 Vortex. The Mr Bus kiddie ride from Leisurematic comes complete with an interactive ball catching game, rocking motion and ticket redemption option. It seats up to three children who are challenged to catch balls whilst riding using the steering wheel as part of a ‘bagatelle’ style game. Meanwhile, Teamplay’s Fishbowl Frenzy, voted best new coin-operated arcade product at IAAPA 2014, has been described as the first ‘augmented reality ticket

redemption game’. It comes with a high definition 65 inch transmissive LCD screen and features custom 3D animations with game play controlled by a singular button. RLMS will also have a brace of ticket redemption titles from Empire Games in the form of Lucky Ladders and Odd Bods. Both are offered at 10p per play on 500/800 ticket payout. Lucky Ladders is based on the hugely successful Adders & Ladders concept and is presented in the WOW cabinet with infill panels and top box, whilst Odd Bods is available in Red, White and Blue cabinets. Finally the F5 Vortex from Birthday Blaster offers a fully automated coin-op version of the original Vortex and is perfect for any venue which has a ticket redemption offering as part of its portfolio of amusement machines.

CoinslotReview JANUARY 9 - JANUARY 15, 2015

2402supp-p26-29-distributors_Coinslot NEW 07/01/2015 13:49 Page 1

EAG 2015 PRODUCT PREVIEW

distributors ELECTROCOIN

Looking back to move forward Electrocoin will be showcasing the latest in their adult gaming technology with a new range of Cat C games using its Bar X brand, alongside a versatile offering of amusement machines.

lectrocoin arrive at EAG with host of new products, including brand new Cat C games that take their pedigree and inspiration from the past. However, there is a common theme that runs through the new line up: Bar X. As the recently highlighted demand for new Bar X product continues to grow, Electrocoin have responded with 4 brand new products that will be launched at the EAG show. Magic Diamond, Bar X 7 Extra Casino and the retro style Bar X are all aimed at the arcade and Bingo sectors and feature a community gaming option on some models, whilst the new Bar XTRA is a complete departure for the popular brand’s usual style as it makes its debut as a hi tech Cat C,which will commence testing in the pub sector in January.The game features six reels and delivers a genuine hi tech experience in keeping with the type of game that pub players have become accustomed to. Bar XTRA will be shown alongside the successful Alice’s Royal Riches which has already gained pub retailer approvals. The amusement sector has always been a major part of Electrocoin’s portfolio and EAG 2015 will see a number of new products targeted at all ages and venues. Lobster Robot from Andamiro has been testing well throughout the post-ACOS period and is building a reputation as a reliable and quality performer in the ticket payout sector.The game catches the players attention as being innovative and totally unique. Another new game on display will be Power Truck Special from Wahlap. This is the sequel to the successful original Power Truck and features a variety of new vehicles including a London Bus and a Fire Engine. Stern Pinball will arrive at EAG with a brand new game that has been kept under wraps. In recent years Stern have produced tables with very strong universal licences and it’s understood that this year’s EAG launch will be one of the biggest to date.Whilst Electorcoin can confirm that the Walking Dead will be on show, attendees will have to wait and see what else will be making its world premier!

STAND: 535

CoinslotReview JANUARY 9 - JANUARY 15, 2015

2402supp-p26-29-distributors_Coinslot NEW 07/01/2015 13:50 Page 2

EAG 2015 PRODUCT PREVIEW

manufacturers REFLEX GAMING

At EAG 2015, Reflex Gaming aims to build on recent successes with its biggest stand at the show to date.

The best of Reflex here will be a comprehensive range of product designed for the UK market on the Reflex Gaming stand,from Cat C hi tech and Cat C Lite through to B4 and both analogue and digital options. The latest Category C titles for the pub retail sector include Showtime, Maid of Money, Chilli Con Carnage and a dartsthemed title called Treble Top, which is performing well on test. Showtime has exceptional early test results and Chilli Con Carnage has already received almost blanket retailer approvals before the show. Maid of Money received full retailer approvals at the latter part of 2014 making this a phenomenal line-up going into the EAG. These reel-based titles are backed up by the exciting Cat C digital compendium called Royal £100,which was first unveiled atACOS. It is housed in Reflex’s Video Atom cabinet and is a completely new concept for Reflex, as it is available to rent on a two-year contract, during which time it will be supplied with fresh proven content from Reflex,including hi-tech and slot-style games.“The reaction we

have received from customers so far has been everything we could have hoped for and Royal £100 is performing extremely well on test,” says Quentin Stott,Reflex Managing Director. Reflex Gaming will show three Category C Lite machines at EAG, namely Bank Raid Platinum, Robin The Rich Mini and Lady Luck Band of Gold.These have a 10p/20p price of play and a £5/£10 jackpot, all attracting the 5% lower MGD rate.“These machines have offered something new and refreshing to the ACG and Bingo sectors and we feel there is even an opportunity for them in pub retail estates in place of some tired SWP positions,”adds Quentin. Finally for the B4 sector, Reflex Gaming will show three titles at EAG:Best of British and Fiddle A Fortune which are both proven games will be joined by the show unveiling of Hot Shots. Says Quentin:“We plan to build on our success in the club sector with these diverse and dynamic £2 stake, £400 jackpot club machines.” STAND: 820

CoinslotReview JANUARY 9 - JANUARY 15, 2015

2402supp-p26-29-distributors_Coinslot NEW 07/01/2015 13:58 Page 3

EAG 2015 PRODUCT PREVIEW

merchandise

software

WHITEHOUSE LEISURE

REDEMPTION SOFTWARE COMPANY

Supporting FEC management EAG 2015 represents an opportunity for Whitehouse Leisure to tout an impressive array of franchised popculture product

At the cutting edge

COMMENT MARK TITTERON PARTNER WHITEHOUSE LEISURE “We always have our finger on the pulse and as we have done in previous years we’re able to offer our customers some really exciting new generic plush and family ranges. Our Sparkly Eyes collection continues to go from strength to strength and we have some fantastic new big winner prizes available.”

hitehouse Leisure is pulling out all the stops for this year’s EAG show. The company has built a strong portfolio of exclusive licensed and generic plush, as well as an accompanying range of redemption prizes.Across its three stands the company will showcase some of the hottest licensed ranges for 2015 these include blockbuster movie plush and redemption from: Minions, Jurassic World, Frozen, Inside Out, How to Train Your Dragon, SpongeBob, Marvel Avengers and Disney Princess. “To celebrate the new Minions movie release, welcoming visitors to our stand this year will be our very own life-size Minion character,” said Mark Titterton, partner at Whitehouse Leisure. In addition,Whitehouse has expanded its soft toy range with product from the most popular kids’ TV shows around, including Peppa Pig, Doc McStuffins, In the Night Garden, Teenage Mutant Ninja Turtles, Mickey and Minnie. The company also provides product that attracts both teenagers and adults and is extremely excited to announce brand new Paul Frank plush and redemption prizes. “As our company has grown and we’ve shown our commitment to delivering great product to the market,we’ve been able to win licenses for some of the must-have toys,”Titterton commented. “Whilst blockbuster TV and movie product is certainly a winner, we have also seen some real growth in application and gaming related product, so we’ll be excited to launch our Candy Crush product at EAG.” Alongside an expansive redemption and pusher offering,Whitehouse is aiming to be the catch-all solution for all amusement prize requirements. Their redemption range includes both licensed and generic toys and games including; gadgets, remote control toys, confectionary, stationery, ceramics, resins, key-chains and fashion accessories. “EAG International Expo is the most important show in our calendar,”Titterton added.“It’s a very important expo for us and for many customers, it will deliver the first glimpse of the new season’s products.”

Following three successful years at EAG, the Redemption Software Company is returning in 2015 to exhibit its Ticket Manager software and Tablet, which hosts its newest solution: Arcade Manager.

ride of place on the Redemption Software Company (RSC) stand at EAG this year will be Ticket Manager, a system designed to control the operation of an FEC’s redemption prize shop. It’s easy to use touch screen system along with wireless barcode scanning technology offers a wide range of functions and allows staff members to quickly carry out transactions. The system integrates with all major ticket eaters including Ticket Station, Ticket Eater and Galileo. Tickets not redeemed are returned to the customer in the form of a secure bar-coded receipt or a customer Loyalty Card. Ticket Manager includes a comprehensive and easy-to-use stock inventory system which allows users to add, delete and update stock details. Reports can be easily generated from the system in various formats and you can also see the value of all stock within the prize shop at anytime. An advanced security feature of the system voids all tickets previously used decreasing the risk of fraud. Receipts given to customers have a unique code which allows them only to be used in your premises ensuring other sites receipts cannot be accepted. The RSC loyalty system allows customers to store tickets securely on a barcoded Loyalty Card. Customised promotions can also be carried out to encourage customers to return again and again. Meanwhile, running alongside Ticket Manager will be Arcade Manger: a new Tablet software solution to control the dayto-day running of an amusement arcade. The software was primarily designed on feedback from RSC customers who were looking for a solution to track stock used in cranes, pushers and novelty machines following the introduction of Machine Gaming Duty (MGD). The system hosts a full stock inventory and tracks what stock has been issued to each machine. This allows reports to be generated detailing total stock used over specific periods including machines which are subject to MGD and VAT. Alongside its stock application clients will find other applications that allow machine faults, refills and customer refunds to be logged. Machine refills also include redemption tickets for those operating ticket machines. For larger sites, a network drive can be installed to allow the use of multiple tablets. Management reports for this type of setup can be accessed via a back office or remote computer.

STAND: 935 STAND NO: 430, 455, 530

CoinslotReview JANUARY 9 - JANUARY 15, 2015

2402supp-p26-29-distributors_Coinslot NEW 07/01/2015 13:58 Page 4

EAG 2015 PRODUCT PREVIEW

pushers WHITTAKERS

UK manufacturer Whittakers continues to offer an attractive range of quality pushers, alongside a part-exchange service as well as redemption and kiddie-ride offerings.

Pushing to the limit vailable both as 6 player all cash or as cash and tickets models, Whittakers pushers All the Fun of the Fair and Surfers Paradise are both reliable centrepieces with superb graphics and enhanced sound effects with coin input sound and background music. Meanwhile the company’s 8 player compact deck pusher Camptown Races offers compact dimensions, allowing it to be fit into even the smallest arcade. The company also manufacturers single player cash pushers in both Big Top Circus and Surfers Paradise formers. Whittakers’ part-exchange service serves operators wishing to update their equipment some of the best prices in the industry. For Redemption requirements, the company’s Roll n Win single

player is available in two models, with Skittle or Greedy Gobs targets. Players roll their coins through the swivel coin entry and attempt to guide them to their targets. On both models tickets are paid out from under the top sign at eye level allowing improved speed of play Both Roll n Win models can either be operated individually or grouped together for maximum effect. Great sound effects and LED lighting on both games make the models ideal and a proven money earner for the family redemption arcade. Rounding off the Whittakers 2015 portfolio is its range of both single and threeseater kiddie rides.

CoinslotReview JANUARY 9 - JANUARY 15, 2015

2402supp-p30-33-Essential guide without address_Coinslot NEW 08/01/2015 12:02 Page 1

EXHIBITOR GUIDE

essentialguideto ...

theexhibitor

EAG EXPO 7S ABOVE

AUTOMAT MAGAZINE

CROWN DIRECT

FORMULA K INTERNATIONAL

Stand: 156

Stand: 165

Stand: 600

Stand: 913

T: +44 (0) 1845 471020 E: ian@7sabove.co.uk W: www.7sabove.co.uk

T: +39 (0) 6 4403686 E: stampa@sapar.info W: www.sapar.info

T: +44 (0) 1942 210 860 E: sales@crowndirect.co.uk W: www.crowndirect.co.uk

T: +44 (0) 1745 350032 E: info@formula-k.co.uk W: www.formula-k.co.uk

ACE GAMING

BACTA

DEITH LEISURE

Stand: 941

Stand: 30 and BACTA Lounge

Stand: 600

FUTURELOGIC (A JCM GLOBAL COMPANY)

T: +44 (0) 292044 3899 E: alanp@acegaming.co.uk W: www.acegaming.co.uk

T: +44 (0) 207 730 6444 E: parveen@bacta.org.uk W: www.bacta.org.uk

T: +44 (0) 1942 210860 E: sales@crowndirect.co.uk W: www.crowndirect.co.uk

E: Michaela.drews@jcmglobal.eu W: www.jcmglobal.com

AFFORDABLE LEISURE/ARION JUKEBOXES

BACTA CHARITABLE TRUST

ELAUT

Stand: 30 and BACTA Lounge

Stand: 710

T: + 44 (0) 207 730 6444 E: lindam@bacta.org.uk W address: www.bacta.org.uk

T: +32 (3) 78094 80 E: sales@elaut.be W: www.elaut.be

Stand: 110 T: +44 (0) 0845 077 2933 E: 1972shane.mayers@gmail.com W: www.atr.com.mx

ALL THINGS NICE VENDING Stand: 728 T:+44 (0) 1895 263789 E: info@atnvending.co.uk W: www.atnvending.co.uk

Stand: 457

ANTRIM CONTRACT CARPETS Stand: 419 T: +44 (0) 289062 3888 E: Robbie@antrimcarpets.com W: www.antrimcarpets.com

ASTRA GAMES

ASTROSYSTEMS Stand: 538 T: +44 (0) 1235 772201 E: Debbie.m@astrosystems.co.uk W: www.globalbillacceptors.com

ELECTROCOIN GAMBLING COMMISSION

T: +44 (0) 208 324 6101 E: jbrennan@bandainamco.co.uk W: www.bandainamco.co.uk

T: + 44(0) 208 965 2055 E: kevin@electrocoin.net W: www.electrocoin.net

Stand: 760

BANDAI NAMCO PRIZE DIVISION

EMBED UK & EUROPE

T: +44 (0) 208 324 6102 E: janderson@bandainamco.co.uk W: www.bandainamco-am.co.uk

Stand: 930 T: +44 (0) 1225 311 323 E: salesuk@embedcard.com W: www.embedcard.com

T: +44 (0) 121 230 6700 E: j.cook@gamblingcommission.gov.uk W: www.gamblingcommission.gov.uk

GAMCARE Stand: 762 T: +44 (0) 207 801 7000 E: teresa.tunstall@gamcare.org.uk W: www.gamcare.org.uk

BAPTO Stand: 942

ENTNET

GEWETE

T: +44 (0) 1743 464232 E: kenhussey@hotmail.co.uk W: www.bapto.org.uk

Stand: 120

Stand: 940

T: +44 (0) 845 052 0867 E: sales@entnet.co.uk W: www.entnet.co.uk

T: + 49 (0) 2256 300027 E: MEdmundson@gewete.com W: www.gewete.com

BLUE MONKEY Stand: 140

BRENT ELECTRONIC/ BRENT SALES Stand: 630 T: +44 (0) 208 324 6102 E: sshort@namco.co.uk W: www.namco.co.uk

BRUNEL SHIPPING Stand: 815

COINSLOT INTERNATIONAL Stand: 443 T: +44 (0) 1204 396397 E: jsullivan@gbmedia.eu W: www.gbmedia.eu

CONCEPT GAMES Stand: 926 T: +44 (0) 1132 798216 E: dianamarygarforth@gmail.com W: www.conceptgames.co.uk

CoinslotReview JANUARY 9 - JANUARY 15, 2015

T: +886 2 2760 7407 E: gametime@taiwanslot.com.tw W: www.gtimmagazine.com.tw.

Stand: 535

T: +44 (0) 208 5917348 E: info@brunelshipping.co.uk W: www.brunelshipping.co.uk

Stand 934

BANDAI NAMCO EUROPE

Stand: 720 T: +44 (0) 1656 658658 E: cppet@astra-games.com W: www.astra-games.com

GAME TIME INTERNATIONAL/TAIWAN SLOT

Stand: 630

AMUSEMENT INDUSTRY CATALOGUE

Stand: 725

E-SERVICE

GIOCO NEWS

Stand: 60

Stand: 422

T: +44 (0) 208 275 300 E: paul.smith@e-service.co.uk W: www.e-service.co.uk

T: +39 (7) 44461296 E: redazione@gioconews.it W: www.gioconews.it

EUROSLOT INTERNATIONAL

GORDON MOODY ASSOCIATION

Stand: 117

Stand: 764

T: +44 (0) 1622 269 9197 E: jhunter@datateam.co.uk W: www.euroslot-online.co.uk

T: 07896 747183 E: Elaine.smethurst@gordonmoody.org.uk W: www.gordonmoody.org.uk

FAIR GAMES UK

GUANGDONG GRANDEUR INTERNATIONAL EXHIBITION GROUP

Stand: 922 T: +44 (0) 1446 739 200 E: sales@fair-games.com W: www.fair-games.com

FIAM AUTOMAZIONE

Stand: 442 T: +86 20 22106418 E: grand.ti@grahw.com W: www.zsgaf.com

Stand: 300 T: +39 (0) 1189 51883 E: info@fiamautomazione.com W: www.fiamautomazione.com

HARRY LEVY AMUSEMENT CONTRACTOR Stand: 640 T: +44 (0) 1843 866 464 E: md@harrylevy.com W: www.harrylevy.com

2402supp-p30-33-Essential guide without address_Coinslot NEW 08/01/2015 12:03 Page 2

EXHIBITOR GUIDE

ibitors Stand: 708

T: +48 665 775 011 E: sales@jakar.pl W: www.jakar.pl

T: +44 (0) 1843 866552 E: sales@hazelelectronics.co.uk W: www.hazelelectronics.co.uk

JAMMA

HAZEL ELECTRONICS

Stand: 851

HEIGHWAY PINBALL Stand: 122 T: 07447 697 130 E: oti@heighwaypinball.com W: www.heighwaypinball.com

T: 39 (0) 761 354602 E: Maurizio@jamma.it W: www.jamma.it

JNC SALES Stand: 540

HOT GAMES Stand: 413 T: +886 73437880 E: pazcayenne@gmail.com W: www.agisgame.com.tw

T: +44 (0) 1179 382552 E: sales@jnc-sales.co.uk W: www.jnc-sales.co.uk

JOLLY ROGER AMUSEMENT RIDES

INNOVATIVE TECHNOLOGY

Stand: 927

Stand: 910

T: +44 (0) 1754 896 800 E: liz@photo-me.com W: www.jolly-roger.co.uk

T: +44 (0) 161 626 9999 E: marketing@innovative-technology.co.uk W: www.innovative-technology.co.uk

KALKOMAT

INSTANCE AUTOMATICS

Stand: 420 T: +48 7984 85015 E: kalkomat@kalkomat.com W: www.kalkomat.com

Stand: 840

Stand 928

T: +44 (0) 113 239 3803 E: wendy@kiddyrides.uk.com W: www.kiddyrides.uk.com

KUPPER-AUTOMATY

INTERFUN

Stand: 460

Stand: 817

T: +48 695 566232 E: kupper-office@wp.pl W: www.automaty-kupper.com.pl

T: +44 (0) 161 633 0100 E: intergame@intergame.ltd.uk W: www.intergameonline.com

LAIV

INTERGAME

Stand: 812

Stand: 817

T: +34 952 243905 E: laiv@laiv.com W: www.laiv.com

T: +44 (0) 161 633 0100 E: intergame@intergame.ltd.uk W: www.intergameonline.com

INTERNATIONAL GAMES TRADE

Stand: 141 T: +44 (0) 1752 880553 E: info@leisureengineering.com W: www.leisureengineering.com

ITM LEISURE (EUROPE) Stand: 456 T: +44 (0) 1772 683311 E: dave@itmleisure.com

MONDO AUTOMATICO Stand: 411 T: 39 (0) 746 485732 E: mondoautomatico@yahoo.it

REFLEX GAMING Stand: 820 T: +44 (0) 1636 700708 E: pbingham@reflex-gaming.co.uk W: www.reflex-gaming.co.uk

REGAL ARCADES Stand: 453

NSM MUSIC Stand: 950 T: +44 (0) 113 271 3708 E: info@nsmmusic.com W: www.nsmmusic.com

T: 0771 134 0034 E: neil@regalarcades.co.uk W: www.supernovagames.co.uk

RE-PLAY Stand: 650

PINBALL HEAVEN T: +44 (0) 177 281 6677 E: phil@pinball.co.uk W: www.pinball.co.uk

T: +39 081 03852925 E: info@re-play.biz W: www.re-play.biz

RITTER Stand: 658

PMS INTERNATIONAL GROUP

T: + 48 602 196 802 E: info@ritter-polska.pl W: www.ritter-polska.pl

T: +44 (0) 1268 505050 E: hbreeds@pmsinternational.com W: www.pmsinternational.com

PROJECT DESIGN AND TECHNOLOGY Stand: 923 T: +44 (0) 208 540 9280 E: dave@projectcoin.co.uk

REDEMPTION SOFTWARE COMPANY Stand: 935 T: 07974 195002 E: support@redemptionsoftware.co.uk W: www.redemptionsoftware.co.uk

RLMS SALES Stand: 740

LEISURE ENGINEERING

Stand: 814 T: +378 904 286 E: commerciale@igt.sm W: www.coolthings.sm

T: +49 (0) 2256 300027 E: info@merkur-kids.com W: www.merkur-kids.com

Stand: 750

KIDDY RIDES

INTERCLUB LOTTERIES T: +44 (0) 1323 489489 E: alan@interclub.co.uk W: www.interclub.co.uk

MERKUR KIDS Stand: 940

Stand: 155

Stand: 830 T: +44 (0) 1507 441144 E: sales@maxxgrab.co.uk W: www.maxxgrab.co.uk

E: sales3@lucasrl.it W: www.lucasrl.it

T: 0845 603 6666 E: sales@rlms-sales.com W: www.rlms-sales.com

SACOA PLAYCARD SYSTEM

LOUNGE LIZZARD

Stand: 660

Stand: 421

T: +1 214 256 3965 E: pol@sacoa.com W: www.sacoacard.com

T: 07854 895 714 E: carl@avtechnicalservices.co.uk W: www.lounge-lizzard

SAM LEISURE

LUCA

Stand: 116

JAKAR

Stand: 728

Stand: 450

T: +39 (0) 423 969714

T: +44 (0) 24 7646 1234 E: sales@samleisure.co.uk W: www.samleisure.co.uk

CoinslotReview JANUARY 9 - JANUARY 15, 2015

2402supp-p30-33-Essential guide without address_Coinslot NEW 08/01/2015 12:03 Page 3

EXHIBITOR GUIDE

theexhibitors

VISITOR ATTRACTIONS EX WESSEX COIN Stand: 130 T: +44 (0) 1635 552131 E: karl.prismall@wessexcoin.co.uk W: www.wessexcoin.co.uk

ACTIVITY WORLD/APRICOT PENGUIN Stand: 1156 T: 07850 954171 E: mikeboyle@activityworld.co.uk W: www.activityworld.co.uk

WHITEHOUSE DISNEY stand: 530

ALES UK

T: +44 (0) 1268 274284 E: mavnhees@whitehouseleisure.co.uk W: www.whitehouseleisure.co.uk

Stand: 1326

SB MACHINES

T: +44 (0) 7855 250407 E: ales@alesuk.org W: www.alesuk.org

Stand: 937 T: +44 (0) 1656 783894 E: info@sbmachines.co.uk W: www.sbmachines.co.uk

SEGA AMUSEMENTS EUROPE Stand: 550 T: +44 (0) 208 391 8090 E: Justin.Burke@sega.com W: www.segaarcade.com

SEGA PRIZE Stand: 550 T: +44 (0) 208 391 8090 E: denny.wong@sega.com W: www.sega-prize.com

SEGA TOTAL SOLUTIONS Stand: 550 T: +44 (0) 208 391 8090 E: Peter.Murphy@sega.com W: www.segaarcade.com

SEMNOX SOLUTIONS

E: rbruck@sweetamandas.com W: www.sweetamandas.com

SYNDICATE UK

TARCO INTERNATIONAL T: +44 (0) 1737 556526 E: richard.holland@tarcointernational.com W: www.tarcointernational.com

Stand: 500

T: +42 (0) 585 228701 E: billiard@volny.cz W: www.toolbilliard.cz

Stand: 440

TOUCH HITS Stand 424 T: 00 35 386 101 1237 E: info@touchhits.com W: www.touchhits.com

Stand: 135

VDW INTERNATIONAL

T: +44 (0) 1132 321700 E: chris.black@soundleisure.com W: www.soundleisure.com

Stand: 936

SUZO HAPP GROUP

T: +44 (0) 207 403 4455 E: chrissie@balppa.org W: www.balppa.org

BRANDART

T: +44 (0) 208 965 7071 E: sales@udc.co.uk W: www.udc.co.uk

T: +371 2 888 1129 E: jevgenijroshin@gmail.com W: www.perfumevending.com

Stand: 816

BALPPA Stand: 1040

THE UNITED DISTRIBUTING COMPANY

TOOL BILLIARD

T: +39 (0) 8157 26854 E: info@specialgame.it W: www.specialgame.it

Stand: 1137 T: +90 212 570 63 05 E: tureks@tureksfuar.com.tr W: www.atraxion.net

Stand: 412

Stand: 414

SPECIAL GAME

ATRAX EXPO/ATRAXION MAGAZINE

T: +44 (0) 247 630 1070 E: arjun@syndicategroup.net W: www.syndicategroup.net

T: +91 8244255888 E: info@semnox.com W: www.semnox.com

SOUND LEISURE/SOUNDNET

T: +44 (0) 1462 471919 E: juliebadrick@leisuremedia.com W: www.attractionsmanagement.com

Stand: 423

Stand: 853

SIA RIEMON

T: +32 2424 2799 E: info@vdw-int.com W: www.dvw-int.com

Stand: 1035

WHITEHOUSE LEISURE Stand: 430 T: +44 (0) 1268 274284 E: mavnhees@whitehouseleisure.co.uk W: www.whitehouseleisure.co.uk

WHITEHOUSE REDEMPTION Stand: 445

T: 07714 208 186 E: west.jonathan1@gmail.com

WORLD OF RIDES Stand: 947

Stand: 921

ZONE LEISURE TECHNOLOGY

VEQTOR UK

Stand: 912

Stand: 958

T: +44 (0) 116 242 5225 E: peter.d@zonelaser.co.uk W: www.zonelaser.co.uk

Stand: 416

CoinslotReview JANUARY 9 - JANUARY 15, 2015

DP LEISURE

Stand: 410 T: +48 338577110 E: wik@wik.pl

Stand: 920

T: +1 516 240 2022

T: + 971 434 35777 E: lilia@iec.ae W: www.dealmiddleeastshow.com

WIK

T: +44 (0) 191 4920999 E: info@worldofrides.com W: www.worldofrides.com

T: +44 (0) 1428 685660 E: j.plache@veqtor.co.uk W: www.veqtor.co.uk

DEAL Stand: 1316

Stand: 1036

VENDING SABADELL T: +34 937 152 621 E: info@vendingsabadell.com W: www.vendingsabadell.com

T: +44 (0) 1206 224466 E: g.groombridge@brandartuk.com W: www.brandartglobal.com

T: +44 (0) 1268 274284 E: mavnhees@whitehouseleisure.co.uk W: www.whitehouseleisure.co.uk

T: +44 (0) 208 391 7700 E: Norman.ridall@suzohapp.co.uk W: www.suzohapp.co.uk

SWEET AMANDA’S

ATTRACTIONS MANAGEMENT Stand: 1067

EUROCOIN Stand: 1130 T: +44 (0) 208 275 3000 E: sales@eurocoin.co.uk W: www.eurocoin.co.uk

FACTO EDIZIONI/PLAY MACHINE EUROPE Stand: 1022 W: www.factoedizioni.it

HANG FAST Stand: 1020 T: +44 (0) 1274 510 448 E: inspections@hangfastclimbing.co.uk W: www.hangfastclimbing.co.uk

2402supp-p30-33-Essential guide without address_Coinslot NEW 08/01/2015 12:03 Page 4

EXHIBITOR GUIDE

IONS EXPO HOLIDAY PARKS MANAGEMENT

THE SOFTBRICK COMPANY

Stand: 1330

Stand 1318

T: +44 (0) 1432 263219 E: info@holidayparksmanagement.com W: www.holidayparksmanagement.com

T: 01925 837733 E:Â Simon.Ward@softbrick.co.uk W: www.softbrick.co.uk

INDOOR PLAY MAGAZINE

PELICAN PROCUREMENT SERVICES

Stand: 1155 T: +44 (0) 208 6030936 E: alex@indoorplaymagazine.co.uk W: www.indoorplaymagazine.co.uk

Stand: 1314 T: +44 (0) 1252 705222 E: info@pelicanprocurement.co.uk W: www.pelicanprocurement.co.uk

INNOVATIVE LEISURE Stand: 1210 T: +44 (0) 1162 713095 E: info@innovativeleisure.co.uk W: www.innovativeleisure.co.uk

INTERPARK Stand: 1102 T: +44 (0) 1457 865500 E: john@interpark.co.uk W: www.interpark.co.uk

LORICA INSURANCE Stand: 1136 T: 07958 549202 E: rkluth@loricaleisure.com W: www.loricainsurance.com

PEOPLE1ST Stand:1045 T: +44 (0) 203 0741222 E: simran.braich@people1st.co.uk W: www.people1sttraining.co.uk

E: excel2015@meno.com W: www.meno.com

RAAPA (RUSSIAN ASSOCIATION OF AMUSEMENT PARKS AND ATTRACTIONS)

RUSSELL PLAY Stand: 1044 T: +44 (0) 1425 481425 E: info@russell-play.com W: www.russell-play.com

Stand: 1304

SEVERN LAMB

T: +7 (495) 234 50 15 E: raapa@raapa.ru W: www.raapa.ru/en

Stand: 1055 T: +44 (0) 1789 400140 E: gary.hardy@severn-lamb.com W: www.severn-lamb.com

REGENCY PURCHASING Stand: 1050/1150

SIMWORX

T: +44 (0) 1934 646113 E: ben.hoskin@regencypurchasing.co.uk W: www.regencypurchasing.co.uk

Stand: 1056 T: +44 (0) 1384 295733 E: sales@simworx.co.uk W: www.simworx.co.uk

ROVER INTERNATIONAL

TICKETHOUR UK

Stand: 1023

THE NOISY DRINKS COMPANY

Stand 1135

T: +44 (0) 2476 693405 E: sales@roverinternational.com W: www.roverinternational.com

Stand: 1030

T: (+44) 0203 504 0035 E: CChristoforidis@tickethour.com W: www.tickethour.co.uk

RP ATTRACTIONS

T: +44 (0) 1708 805888 E: enquiries@noisydrinks.co.uk W: www.noisydrinks.co.uk

Q2000 LASER GAMES

Stand: 1001

THE PLAYBUS COMPANY

Stand: 1062

T: +44 (0) 1293 786749 E: rpattractions@hotmail.com W: www.rpoattractionsgroup.com

Stand: 1338

Unit 7, Quarry Court, Pitstone Green Business Park, Pitstone, Bedfordshire LU7 9GW, UK

T: +44 (0) 1296 663 900

T: 0770 6945529 E: info@theplaybuscompany.co.uk W: www.theplaybuscompany.co.uk

CoinslotReview JANUARY 9 - JANUARY 15, 2015

2402supp-p34-35-floorplan_Coinslot NEW 07/01/2015 18:33 Page 1

EAG 2015 EXHIBITOR LISTING & FLOORPLAN

EAG 2015 floorplan 7's Above ..........................................................156

A Ace Gaming .....................................................941 Affordable Leisure/Arion Jukeboxes ................110 All Things Nice Vending....................................728 Amusement Industry Catalogue.......................457 Amusewind......................................................770 Antrim Contract Carpets..................................419 Astra Games ....................................................720 AstroSystems....................................................538 Automat Magazine ...........................................165

B BACTA................................................................30 BACTA Charitable Trust ......................................30 Bandai Namco Europe......................................630 Bandai Namco Prize Division ...........................630 BAPTO .............................................................942 Blue Monkey ....................................................140 Brent Electronics..............................................630 Brunel Shipping ...............................................815

C Coinslot International ......................................443 Concept Games ...............................................926 Crown Direct ...................................................600

D Deith Leisure....................................................600

E E Service ............................................................60 Elaut Sales ........................................................710 Electrocoin ......................................................535 Embed UK & Europe ........................................930 Entnet ..............................................................120 Euroslot International ......................................117

F Fair Games UK .................................................922 Fiam Automazione ...........................................300 Formula K ........................................................913 FutureLogic (a JCM Global Company)..............725

G Gambling Commission.....................................760 Gamcare ..........................................................762 Game Time International/Taiwan Slot ..............934 GeWeTe ...........................................................940 Gioco News .....................................................422 Gordon Moody Association ..............................764 Guangdong Grandeur International Exhibition Group..442

H Harry Levy Amusement Contractor..................640 Hazel Electronics .............................................708 Heighway Pinball .............................................122 Hot Games .......................................................413

I Innovative Technology .....................................910 Instance Automatics .........................................830 InterGame........................................................817 International Games Trade/Cool Things ...........814 ITM Leisure (Europe) .......................................456 34

CoinslotReview JANUARY 9 - JANUARY 15, 2015

J Jakar.................................................................450 Jamma ..............................................................851 JNC Sales ..........................................................540 Jolly Roger Amusement Rides...........................927

PMS International Group .................................750 Project Design and Technology ........................923

Kalkomat .........................................................420 Kiddy Rides......................................................840 Kupper-Automaty ............................................460

Redemption Software Company ......................935 Reflex Gaming .................................................820 Regal Amusments .............................................453 Re-Play .............................................................650 Ritter................................................................658 RLMS Sales .......................................................740

Laiv ..................................................................812 Leisure Enginnering .........................................141 Lounge Lizzard Entertainment Systems............421 Luca .................................................................728

M Merkur Kids .....................................................940 Mondo Automatico...........................................411

N NSM Music .......................................................950

P Pinball Heaven Ltd ...........................................155

Sacoa Playcard System......................................660 Sam Leisure/Billares Sam..................................116 SB Machines .....................................................937 Sega Amusements Europe ................................550 Sega Prize.........................................................550 Sega Total Solutions ..........................................550 Semnox Solutions P .........................................853 Sia Riemon .......................................................440 Sound Leisure ..................................................135 Soundnet..........................................................135 Special Games..................................................816 Suzo Happ Group.............................................920 Sweet Amanda's ...............................................416 Syndicate UK....................................................423

2402supp-p34-35-floorplan_Coinslot NEW 07/01/2015 18:33 Page 2

EAG 2015 EXHIBITOR LISTING & FLOORPLAN

CoinslotReview EAG Preview 2015

T Tarco International ..........................................412 The United Distributing Company ...................500 TOOL Billiard ...................................................414 Touch Hits........................................................424

V VdW International ...........................................936 Vending Sabadell..............................................921 Veqtor UK ........................................................958

W Wessex Coin.....................................................130 Whitehouse Disney..........................................530 Whitehouse Leisure .........................................430 Whitehouse Leisure Redemption.....................445 WIK .................................................................410 World of Rides..................................................947

Z Zone Leisure Technology .................................912

Visitor Attractions Expo Activity World ................................................1156 ALES UK .........................................................1326

Atrax/Atraxion Magazine ...............................1137 Attractions Management ................................1067 BALPPA ..........................................................1040 Brand Art .......................................................1035 DEAL..............................................................1316 DP Leisure GB ................................................1036 Eurocoin ........................................................1130 Facto Edizioni/Play Machine Europe ..............1022 Hang Fast .......................................................1020 Holiday Parks Management ............................1330 Indoor Play Magazine .....................................1155 Innovative Leisure..........................................1210 InterPark ........................................................1102 Lorica Insurance ............................................1136 Pelican Procurement Services........................1314 People 1st ......................................................1045 Q2000 Laser Games .......................................1062 R P Attractions................................................1001 RAAPA............................................................1304 Regency Purchasing ......................................1150 Regency Purchasing ......................................1050 Rover International ........................................1023 Russell Play ....................................................1044 Severn Lamb ..................................................1055 Simworx ........................................................1056 The Noisy Drinks Company ...........................1030 The Playbus Company....................................1338 The Softbrick Company .................................1318

EDITORIAL Editor: Joseph Ewens Email: je@gbmedia.eu Tel: +44 (0) 1273 699 900 Managing Editor: Ken Scott Tel: +44 (0) 1273 699 900 Email: ks@sjc.co.uk Contributors: Nick Norton, Dan Tester, Alan Campbell, James Walker, Imogen Goodman, Ian Markx ADVERTISING Advertisement Manager: Marc Lawton Email: mlawton@gbmedia.eu Tel: +44 (0) 1204 396 397 Fax: +44 (0) 1204 392 748 Sales Executives: Kathryn Norris Email: knorris@gbmedia.eu Tel: +44 (0) 1204 396 397 Fax: +44 (0) 1204 392 748 PRODUCTION Designer: Gina Lloyd, Pete Shirley Email: gl@sjc.co.uk Ad Production: Dave Roderick Email: gdk@sjc.co.uk Editorial & Production Office: GB Media Corporation Ltd 20 New Road, Brighton BN1 3UF, UK Tel: +44 (0) 1273 699 900 Printed by: Stephens & George SUBSCRIPTIONS Subscriptions Executive: Sarah Haworth Email: shaworth@gbmedia.eu Tel: +44 (0) 1204 396 397 Fax: +44 (0) 1204 392 748 Web: www.coinslot.co.uk Advertising & Subscriptions GB Media Corporation Ltd Bolton Technology Exchange, 33 Queensbrook, Bolton BL1 4AY, UK Tel: +44 (0) 1204 396 397 Fax: +44 (0) 1204 392 748 PUBLISHERS GB Media Corporation Ltd Bolton Technology Exchange, 33 Queensbrook, Bolton BL1 4AY, UK Tel: +44 (0) 1204 396 397 Fax: +44 (0) 1204 392 748 Publishing Director: John Sullivan Email: jsullivan@gbmedia.eu Opinions expressed in this publication should not be regarded as the official view of GB Media Corporation Ltd, except where stated. Views, opinions and recommendations contained in this publication are put forward for consideration only. No action should be taken in reliance upon any such views, opinions or recommendations. Neither GB Media Corporation Ltd nor contributors accept any responsibility for any loss occasioned to any person howsoever caused or arising as a result of or in consequence of action taken or refrained from in realiance on the contents of this publication. Notes for contributors The Editorial Board welcomes the submission of articles for consideration by the editor with a view to publication. Articles submitted will not be returned and accordingly contributors making submissions should retain copies. Submission of an article will be held to imply that the article contains original unpublished work which GB Media Corporation Ltd may lawfully publish. All submissions are made at the owner’s risk. © GB Media Corporation Ltd 2015 All rights strictly reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior written permission is given, full acknowledgement of author, publisher and source must be given. Published by:

corporation ltd

GBmedia

CoinslotReview JANUARY 9 - JANUARY 15, 2015