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WWW.CASINOREVIEW-ONLINE.COM • SEPTEMBER 2013 • EDITION 131

Asia & Oceania CASINO IN PARADISE THE AQUIS GREAT BARRIER REEF PROJECT GATHERS MOMENTUM 16-17 How modern legislation is expected to work

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THE BUSINESS NEWSPAPER FOR THE GLOBAL CASINO INDUSTRY

Could Atlantic Club in Atlantic City return to the ownership of the man who built it?

UNITED STATES

After years of declining revenues, Atlantic City’s prospects could be looking up as online gaming attracts interest from major industry players in the US and internationally.

ATLANTIC CITY

Wynn’s interest in Atlantic City boosts revival hopes

he casino industry’s most flamboyant mogul Steve Wynn has applied for an online gaming licence in New Jersey - expected to be the most lucrative base for internet gambling in the US. The licence must be tied to an existing land-based casino in Atlantic City: the struggling resort casinos are now getting a fillip from tie-ups and investments from international online gambling operators and acquisition interest from those, such as Wynn, who want to go it alone. Wynn’s interest in a New Jersey “casino service licence”, the vehicle by online gaming is to be offered in the state, was revealed in August: now the Las Vegas Review Journal has linked him with a potential bid on the Atlantic Club at the southern end of the Boardwalk. Wynn

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built the casino, then named the Golden Nugget Atlantic City, in 1980 and was his first big project after turning round Golden Nugget in Las Vegas. However, he sold up in 1987 for $440m (E333m at today’s rates) after a series of arguments with state authorities. According to LVRJ, however, he has always retained a soft spot for the venue, returning to stay in his old suite from time to time. It also say that after Superstorm Sandy that lashed the east coast almost a year ago, he asked: “How did my building hold up?” Atlantic Club, owned by Colony Capital, was the third lowest revenue generator in Atlantic City in the first half of this year and made the biggest loss. However, it was also the venue that improved most, with revenues up by 16 per cent and operating losses shortened by 55 per cent. But with potential online gambling revenues in

New Jersey expected to far outstrip those of Nevada at between $500m and $1bn (E380m - E760m) per year, its value as anchor location could be substantial. Even so, a deal with the owners of the PokerStars website that fell through in May and only reached a definitive end in August valued the resort at just $15m (E11.4m). The lifeline for Atlantic City resorts is that after seven years or more of a steady decline as a result of the wider availability of casinos across the United States, especially the newly legalised and substantial ones in the neighbouring states, they finally have a reason to exist. The investment and marketing tie-ups could set them off in a new direction. At the very least the potential for online gambling means that operators will need their land-based anchors to remain in business. All 12 resorts have registered

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their intentions to operate online gaming, which the state hopes to launch by the end of the year, even if partners have not yet been finalised by all of them. With Europe and especially the UK having a well developed market, many that have been named are from across the water: Caesar’s Entertainment has hooked up with 888 Holdings for its four venues; Gamesys has signed up with Tropicana; Trump Plaza is reported to be partnership with Betfair while Borgata has taken on Bwin.party. All these resorts, however tenuously some of them, remain in the black. The loss-making resorts, Atlantic Club as well as also Golden Nugget Atlantic City and Revel, remain potential targets for well-funded companies who want to try their own online operations. Golden Nugget, owned by Landry’s, lost $6.5m (E4.9m) in the first half, despite a substan-

tial renovation programme last year, and could now be sold. Landry’s said it had been approached by the investment bank Houlihan Lokey to consider selling Golden Nugget or its Internet gambling rights “due to some interest from outside parties”. In a statement on August 30, the casino’s general manager Tom Pohlman said: “In light of our $200m [E151m] investment in this gaming asset and less than stellar results in the Atlantic City market, Landry’s indicated to Houlihan Lokey that it would listen to any proposal. However, absolutely no decision has been made to sell the property or Internet gaming rights.” He added: “Unlike the majority of the Atlantic City casinos, Landry’s has no outstanding debt on the casino and remains committed to the Atlantic City marketplace and Internet gaming.”

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