“Simply put, generative design means humans and computers working together to create objects beyond the human imagination alone.�
Product Designs Beyond the Human Imagination Why future product development with generative design and artificial intelligence will now gain momentum
Paul Haimes, VP, Europe Technical Sales, PTC
The concept of generative design controlled by artificial intelligence (AI) in product development is not ground-breaking innovation. Some years ago, there was the first hype around this topic; but there was still no real breakthrough in this field. The scepticism towards AI algorithms seemed to be too great a driving force in product design. In addition, it was difficult for suppliers of 3D CAD technology to get engineers and developers enthusiastic about the early and frequent use of simulation technology in the design process, as the technological challenges such as the lack of application speed often seemed too great.
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But, a lot has happened since that time. Thanks to cloud technologies and advances in simulation technology, 3D printing, and, as one of the AI technologies, machine learning, the concept of generative design in product development is facing a broader application in the market. And with that, it is now time to think about the future role of the product developer.
