GCAAR Media Kit 2016

2016 media kit

Capital Area REALTOR ® – GCAAR’s print publication highlights member and industry news.

also included in this media kit: Advertising in Newsline, GCAAR’s bi-weekly e-newsletter Advertising on GCAAR.com

CAPITAL AREA

REALTOR

®

advertising rates

Circulation: Over 9,400 per issue Print Schedule: Five issues per year; 24 to 36 pages per issue* Specifications: Page trim size is 8.5 x 11” finished. Please allow an additional 1/8” around all sides for full page ads that bleed. Text and logos should be at least 1/4” away from trim edge.

FULL PAGE with bleeds

FULL PAGE no bleeds

8.75” x 11.25” trim size is 8.5 x 11”

8” x 10.5”

HALF PAGE vertical

QUARTER PAGE 3.625” x 4.8125”

3.625” x 10”

HALF PAGE horizontal 7.5” x 4.5”

Submission: Advertising copy should be submitted as follows: By e-mail as an Adobe Acrobat PDF, or as an .eps or .tif file with all screen/printer fonts and graphics embedded (if possible). All submissions must be accompanied by a hard copy of the finished advertisement.

Additional preparation of camera-ready copy will be billed to the advertiser.

AD SIZE

1 TIME

3 TIMES

6 TIMES

ISSUE DATE

RESERVATION DEADLINE

Full Page

$1,500

$1,350

$1,275

January/February

December 29

½ Page ¼ Page Back Cover Inside Front Cover Inside Back Cover

$900 $525 $2,100 $1,800 $1,700

$810 $475 $1,890 $1,620 $1,530

$765 $445 $1,785 $1,530 $1,445

March/April

February 23

May/June

April 20

September/October

July 31

November/December

September 20

per insertion

per insertion

Deadline dates are approximate and may change.

Advertising Policy: Advertising in Capital Area REALTOR® is available to GCAAR members and non-members. Ads will be placed in the order of receipt of the

reservation and payment. Submission of an advertisement does not constitute an agreement to publish the ad in Capital Area REALTOR®. All ads are subject to approval and GCAAR reserves the right to refuse any advertisement, delete objectionable words, phrases or illustrations, or cancel a reservation at any time. GCAAR accepts advertising from REALTORS® and brokerages in this publication.

Advertiser agrees to indemnify and hold GCAAR harmless from any liability or cost incurred resulting from its advertisement placed in Capital Area REALTOR®. Inclusion of an ad does not constitute an endorsement by GCAAR. Advertiser assumes responsibility for substantiating the claims made in the ad and for the accuracy of all information contained in the ad.

Advertiser agrees to the terms and conditions for advertising in Capital Area REALTOR®.

About GCAAR: GCAAR represents over 9,400 REALTORS® in Montgomery County, MD and Washington, DC. The association provides many services for

REALTORS®, including continuing education and professional networking opportunities. GCAAR also works with policymakers to ensure public policy that encourages home ownership in the greater capital area.

CAPITAL AREA

REALTOR

®

advertising contract

2016 Advertising Contract for Capital Area REALTOR ® Please return this form with payment to secure ad space. If you choose to receive an invoice, payment is due 30 days after receipt. If payment is not received within 30 days of invoice receipt, any future ads will be pulled from the schedule. In addition, any future ads must be paid in full at the time the ad is placed.

Please check size of ad(s) you are requesting

Ad Size (width x height)

¼ Page ½ Page Full Page Back Cover Inside Front Cover Inside Back Cover

3.625” x 4.8125” * 7.5” x 4.5” * 8.75” x 11.25” or 8” x 10.5” (no bleeds) Same as Full Page Same as Full Page Same as Full Page

Ad to run in: Jan/Feb March/April May/June Sept/Oct Nov/Dec * 10% discount applies to 4 frequency advertisers; 15% discount applies for advertising in all 5 issues.

No July/August Issue

Name:___________________________________________________________________ Company Name:____________________________________________________________ Address:____________________________________________________________________________________________________________________________________________ GCAAR Member # (if applicable):_________________________________________ Company URL:_______________________________________________________________ Office Phone:____________________________________________________________ Office Fax:_________________________________________________________________ Payment: ____________ per issue

Payment Method:

MasterCard

Visa

American Express

Discover

Invoice

Check Enclosed

Credit Card Number:______________________________________________________ Expiration Date:_____________________________________________________________ *V-Code: ________________________________________________________________ (*V-Code is the last 3 digits in the signature panel on the reverse of Visa, MasterCard

and Discover, and the last 4 digits for American Express).

The undersigned agrees to the Terms and Conditions for advertising in Capital Area REALTOR ®.

Authorized Signature:________________________________________________________________________________________________________________________________

On Behalf of GCAAR: Authorized Signature:______________________________________________________ Title:__________________________________________Date:__________________ Send your electronic files and completed reservation form with payment to: Robert Silverstein 17320 MacDuff Ave. Olney, MD 20832 Phone: 240-498-9674 Email: rsilverstein@adsalesexperts.net

www.

.com

advertising specifications

Greater Capital Area Associations of REALTORS®

GCAAR offers advertising on its website, GCAAR.com.

New ad sizes coming in Summer 2016.

Details to come.

Affiliate members always enjoy a 10% discount.

GCAAR accepts advertising from REALTORS® or brokerages.

Please send an electronic file of your company’s banner advertisement.

FORMAT:

Files should be high resolution JPEG, PNG or GIF files. Animated ads and ads in PDF format will not be accepted.

SIZE:

The banner ad space is a maximum of 480 pixels wide x 70 pixels high for an exclusive banner ad. Failure to comply with the specified guidelines may result in your ad being delayed. Please see examples at any of the location pages listed below. (Only offered through April 2016.)

BANNER AD 480 pixels x 70 pixels

LOCATION:

Banner ads are not allowed on the home page, but can appear on the following Web pages: Forms home page: http://gcaar.com/toolkit_ektid866.aspx

Home Sales Statistics home page: http://gcaar.com/toolkit_ektid868.aspx

DC Sales Statistics page: http://gcaar.com/toolkit_ektid1592.aspx

MC Sales Statistics page: http://gcaar.com/toolkit_ektid2030.aspx

GCAAR Master Calendar: http://store.gcaar.com/realtorstore/calendar.asp

GCAAR Member Portal: http://gcaar.com/members.aspx

To place an ad or obtain more information, contact: Robert Silverstein, Phone: 240-498-9674, Email: rsilverstein@adsalesexperts.net All ads will be subject to approval, both in regards to content and style.

www.

.com

advertising contract

Greater Capital Area Associations of REALTORS®

2016 Advertising Contract for GCAAR.com Pricing: For $1,325 your firm can place an ad on GCAAR.com for the entire year. (Or six months for $800).

AFFILIATE MEMBERS ALWAYS ENJOY A 10% DISCOUNT. • The undersigned company representative agrees to place a banner advertisement on the Greater Capital Area Association of REALTORS® website, and by their signature agrees to the following: • Please return full payment and this contract to the address below. If you choose to receive an invoice, payment is due 30 days after receipt. If payment is not received within 30 days of invoice receipt, any future ads will be pulled from the schedule. In addition, any future ads must be paid in full at the time the ad is placed.

(Please print or type) Company Name:_________________________________________________________ Contact Person:___________________________________________________________ Street Address:______________________________________________________________________________________________________________________________________ City:_____________________________________________________________________ State:_____________________________Zip:_____________________________________ Telephone:_______________________________________________________________ Fax:_______________________________________________________________________

Authorized by: Signature:_______________________________________________________________ Title: ______________________________________________________________________ Amount enclosed: $_______________________________________________________ Date:______________________________________________________________________

Payment Method:

MasterCard

Visa

American Express

Discover

Invoice

Check Enclosed

Credit Card Number:______________________________________________________ Expiration Date:_____________________________________________________________ *V-Code: ________________________________________________________________ (*V-Code is the last 3 digits in the signature panel on the reverse of Visa, MasterCard

and Discover, and the last 4 digits for American Express).

Authorized Signature:_______________________________________________________________________ Date: ____________________________________________________ URL for ad to link to: _________________________________________________________________________________________________________________________________

On Behalf of GCAAR: Authorized Signature:______________________________________________________ Title:_____________________________________ Date:_______________________ Send your electronic files and completed reservation form with payment to: Robert Silverstein 17320 MacDuff Ave. Olney, MD 20832 Phone: 240-498-9674 Email: rsilverstein@adsalesexperts.net

Greater Capital Area Associations of REALTORS ®

NEWSLINE

2016 advertising specifications

A BI-WEEKLY e-NEWSLETTER EXCLUSIVELY FOR GCAAR MEMBERS

GCAAR offers advertising in its bi-weekly e-newsletter, Newsline. Advertising is available to members and non-members.

Affiliate members always enjoy a 10% discount.

FORMAT: Files should be high resolution (300dpi) JPEG, PNG or GIF. Animated ads and ads in PDF format will not be accepted.

SIZE: The banner ad (top of the page) space is a maximum of 600 pixels wide (7.65 inches) x 96 pixels high (1.25 inches). A sidebar tile ad (along the left-hand column of the page) is a maximum of 119 pixels wide (1.65 inches) x 220 pixels high (3.1 inches). Failure to comply with the specified guidelines may result in your ad being delayed.

BANNER AD 600 pixels (7.65”) x 96 pixels (1.25”)

SIDEBAR TILE AD 119 pixels (1.65”) x 220 pixels (3.1”)

SIDEBAR AD

BANNER AD* $1,200 Quarterly

One-time ad

$75

N/A

Four weeks Six months Full year

$200 $1,100 $1,975

N/A N/A N/A

* Banner ads can be purchased quarterly (three months). Once a quarterly ad has been purchased, you will not be able to purchase another ad during that calendar year unless space is available. Questions: Contact Robert Silverstein, Phone: 240-498-9674, Email: rsilverstein@adsalesexperts.net. All ads will be subject to approval, both in regards to content and style.

To place an ad or to obtain more information contact: Robert Silverstein, Phone: 240-498-9674, Email: rsilverstein@adsalesexperts.net

Greater Capital Area Associations of REALTORS ®

NEWSLINE

advertising contract

A BI-WEEKLY e-NEWSLETTER EXCLUSIVELY FOR GCAAR MEMBERS

2016 Advertising Contract for Newsline The undersigned company representative agrees to place an advertisement in the Greater Capital Area Association of REALTORS® e-newsletter Newsline, and by its signature agrees to the following: • Please return full payment and this contract to the address below. If you choose to receive an invoice, payment is due 30 days after receipt. If payment is not received within 30 days of invoice receipt, any future ads will be pulled from the schedule. In addition, any future ads must be paid in full at the time the ad is placed.

• Advertising Policy: Advertising in Newsline is available to GCAAR members and non-members. Ads will be placed in the order of receipt of the reservation and payment. Submission of an advertisement does not constitute an agreement to publish the ad in Newsline. All ads are subject to approval, and GCAAR reserves the right to refuse any advertisement, delete objectionable words, phrases or illustrations, or cancel a reservation at any time. Advertiser agrees to indemnify and hold GCAAR harmless from any liability or cost incurred resulting from its advertisement placed in Newsline. Inclusion of an ad does not constitute an endorsement by GCAAR. Advertiser assumes responsibility for substantiating the claims made in the ad and for the accuracy of all information contained in the ad. Advertiser agrees to the terms and conditions for advertising in Newsline.

(Please print or type) Company Name:_________________________________________________________ Contact Person:___________________________________________________________ Street Address:______________________________________________________________________________________________________________________________________ City:_____________________________________________________________________ State:_____________________________Zip:_____________________________________ Telephone:_______________________________________________________________ Fax:_______________________________________________________________________

Authorized by: Signature:_______________________________________________________________ Title: ______________________________________________________________________ Amount enclosed: $_______________________________________________________ Date:______________________________________________________________________

Payment Method:

MasterCard

Visa

American Express

Discover

Invoice

Check Enclosed

Credit Card Number:______________________________________________________ Expiration Date:_____________________________________________________________ *V-Code: ________________________________________________________________ (*V-Code is the last 3 digits in the signature panel on the reverse of Visa, MasterCard

and Discover, and the last 4 digits for American Express).

Authorized Signature:_______________________________________________________________________ Date: ____________________________________________________ URL for ad to link to: _________________________________________________________________________________________________________________________________ Cost: _______________________ Ad Type/Position: __________________________________ Dates: ______________________________________________________________

On Behalf of GCAAR: Authorized Signature:______________________________________________________ Title:_____________________________________ Date:_______________________ Send your electronic files and completed reservation form with payment to: Robert Silverstein 17320 MacDuff Ave. Olney, MD 20832 Phone: 240-498-9674 Email: rsilverstein@adsalesexperts.net