2016 media kit
Capital Area REALTOR ® – GCAAR’s print publication highlights member and industry news.
also included in this media kit: Advertising in Newsline, GCAAR’s bi-weekly e-newsletter Advertising on GCAAR.com
CAPITAL AREA
REALTOR
®
advertising rates
Circulation: Over 9,400 per issue Print Schedule: Five issues per year; 24 to 36 pages per issue* Specifications: Page trim size is 8.5 x 11” finished. Please allow an additional 1/8” around all sides for full page ads that bleed. Text and logos should be at least 1/4” away from trim edge.
FULL PAGE with bleeds
FULL PAGE no bleeds
8.75” x 11.25” trim size is 8.5 x 11”
8” x 10.5”
HALF PAGE vertical
QUARTER PAGE 3.625” x 4.8125”
3.625” x 10”
HALF PAGE horizontal 7.5” x 4.5”
Submission: Advertising copy should be submitted as follows: By e-mail as an Adobe Acrobat PDF, or as an .eps or .tif file with all screen/printer fonts and graphics embedded (if possible). All submissions must be accompanied by a hard copy of the finished advertisement. Additional preparation of camera-ready copy will be billed to the advertiser.
AD SIZE
1 TIME
3 TIMES
6 TIMES
ISSUE DATE
RESERVATION DEADLINE
Full Page
$1,500
$1,350
$1,275
January/February
December 29
½ Page ¼ Page Back Cover Inside Front Cover Inside Back Cover
$900 $525 $2,100 $1,800 $1,700
$810 $475 $1,890 $1,620 $1,530
$765 $445 $1,785 $1,530 $1,445
March/April
February 23
May/June
April 20
September/October
July 31
November/December
September 20
per insertion
per insertion
Deadline dates are approximate and may change.
Advertising Policy: Advertising in Capital Area REALTOR® is available to GCAAR members and non-members. Ads will be placed in the order of receipt of the
reservation and payment. Submission of an advertisement does not constitute an agreement to publish the ad in Capital Area REALTOR®. All ads are subject to approval and GCAAR reserves the right to refuse any advertisement, delete objectionable words, phrases or illustrations, or cancel a reservation at any time. GCAAR accepts advertising from REALTORS® and brokerages in this publication. Advertiser agrees to indemnify and hold GCAAR harmless from any liability or cost incurred resulting from its advertisement placed in Capital Area REALTOR®. Inclusion of an ad does not constitute an endorsement by GCAAR. Advertiser assumes responsibility for substantiating the claims made in the ad and for the accuracy of all information contained in the ad. Advertiser agrees to the terms and conditions for advertising in Capital Area REALTOR®.
About GCAAR: GCAAR represents over 9,400 REALTORS® in Montgomery County, MD and Washington, DC. The association provides many services for
REALTORS®, including continuing education and professional networking opportunities. GCAAR also works with policymakers to ensure public policy that encourages home ownership in the greater capital area.
CAPITAL AREA
REALTOR
®
advertising contract
2016 Advertising Contract for Capital Area REALTOR ® Please return this form with payment to secure ad space. If you choose to receive an invoice, payment is due 30 days after receipt. If payment is not received within 30 days of invoice receipt, any future ads will be pulled from the schedule. In addition, any future ads must be paid in full at the time the ad is placed. Please check size of ad(s) you are requesting
Ad Size (width x height)
¼ Page ½ Page Full Page Back Cover Inside Front Cover Inside Back Cover
3.625” x 4.8125” * 7.5” x 4.5” * 8.75” x 11.25” or 8” x 10.5” (no bleeds) Same as Full Page Same as Full Page Same as Full Page
Ad to run in: Jan/Feb March/April May/June Sept/Oct Nov/Dec * 10% discount applies to 4 frequency advertisers; 15% discount applies for advertising in all 5 issues.
No July/August Issue
Name:___________________________________________________________________ Company Name:____________________________________________________________ Address:____________________________________________________________________________________________________________________________________________ GCAAR Member # (if applicable):_________________________________________ Company URL:_______________________________________________________________ Office Phone:____________________________________________________________ Office Fax:_________________________________________________________________ Payment: ____________ per issue
Payment Method:
MasterCard
Visa
American Express
Discover
Invoice
Check Enclosed
Credit Card Number:______________________________________________________ Expiration Date:_____________________________________________________________ *V-Code: ________________________________________________________________ (*V-Code is the last 3 digits in the signature panel on the reverse of Visa, MasterCard and Discover, and the last 4 digits for American Express). The undersigned agrees to the Terms and Conditions for advertising in Capital Area REALTOR ®. Authorized Signature:________________________________________________________________________________________________________________________________
On Behalf of GCAAR: Authorized Signature:______________________________________________________ Title:__________________________________________Date:__________________ Send your electronic files and completed reservation form with payment to: Robert Silverstein 17320 MacDuff Ave. Olney, MD 20832 Phone: 240-498-9674 Email: rsilverstein@adsalesexperts.net
www.
.com
advertising specifications
Greater Capital Area Associations of REALTORS®
GCAAR offers advertising on its website, GCAAR.com. New ad sizes coming in Summer 2016. Details to come. Affiliate members always enjoy a 10% discount.
GCAAR accepts advertising from REALTORS® or brokerages. Please send an electronic file of your company’s banner advertisement.
FORMAT:
Files should be high resolution JPEG, PNG or GIF files. Animated ads and ads in PDF format will not be accepted.
SIZE:
The banner ad space is a maximum of 480 pixels wide x 70 pixels high for an exclusive banner ad. Failure to comply with the specified guidelines may result in your ad being delayed. Please see examples at any of the location pages listed below. (Only offered through April 2016.) BANNER AD 480 pixels x 70 pixels
LOCATION:
Banner ads are not allowed on the home page, but can appear on the following Web pages: Forms home page: http://gcaar.com/toolkit_ektid866.aspx
Home Sales Statistics home page: http://gcaar.com/toolkit_ektid868.aspx
DC Sales Statistics page: http://gcaar.com/toolkit_ektid1592.aspx
MC Sales Statistics page: http://gcaar.com/toolkit_ektid2030.aspx
GCAAR Master Calendar: http://store.gcaar.com/realtorstore/calendar.asp
GCAAR Member Portal: http://gcaar.com/members.aspx
To place an ad or obtain more information, contact: Robert Silverstein, Phone: 240-498-9674, Email: rsilverstein@adsalesexperts.net All ads will be subject to approval, both in regards to content and style.
www.
.com
advertising contract
Greater Capital Area Associations of REALTORS®
2016 Advertising Contract for GCAAR.com Pricing: For $1,325 your firm can place an ad on GCAAR.com for the entire year. (Or six months for $800).
AFFILIATE MEMBERS ALWAYS ENJOY A 10% DISCOUNT. • The undersigned company representative agrees to place a banner advertisement on the Greater Capital Area Association of REALTORS® website, and by their signature agrees to the following: • Please return full payment and this contract to the address below. If you choose to receive an invoice, payment is due 30 days after receipt. If payment is not received within 30 days of invoice receipt, any future ads will be pulled from the schedule. In addition, any future ads must be paid in full at the time the ad is placed. (Please print or type) Company Name:_________________________________________________________ Contact Person:___________________________________________________________ Street Address:______________________________________________________________________________________________________________________________________ City:_____________________________________________________________________ State:_____________________________Zip:_____________________________________ Telephone:_______________________________________________________________ Fax:_______________________________________________________________________
Authorized by: Signature:_______________________________________________________________ Title: ______________________________________________________________________ Amount enclosed: $_______________________________________________________ Date:______________________________________________________________________
Payment Method:
MasterCard
Visa
American Express
Discover
Invoice
Check Enclosed
Credit Card Number:______________________________________________________ Expiration Date:_____________________________________________________________ *V-Code: ________________________________________________________________ (*V-Code is the last 3 digits in the signature panel on the reverse of Visa, MasterCard and Discover, and the last 4 digits for American Express). Authorized Signature:_______________________________________________________________________ Date: ____________________________________________________ URL for ad to link to: _________________________________________________________________________________________________________________________________
On Behalf of GCAAR: Authorized Signature:______________________________________________________ Title:_____________________________________ Date:_______________________ Send your electronic files and completed reservation form with payment to: Robert Silverstein 17320 MacDuff Ave. Olney, MD 20832 Phone: 240-498-9674 Email: rsilverstein@adsalesexperts.net
Greater Capital Area Associations of REALTORS ®
NEWSLINE
2016 advertising specifications
A BI-WEEKLY e-NEWSLETTER EXCLUSIVELY FOR GCAAR MEMBERS
GCAAR offers advertising in its bi-weekly e-newsletter, Newsline. Advertising is available to members and non-members. Affiliate members always enjoy a 10% discount. FORMAT: Files should be high resolution (300dpi) JPEG, PNG or GIF. Animated ads and ads in PDF format will not be accepted.
SIZE: The banner ad (top of the page) space is a maximum of 600 pixels wide (7.65 inches) x 96 pixels high (1.25 inches). A sidebar tile ad (along the left-hand column of the page) is a maximum of 119 pixels wide (1.65 inches) x 220 pixels high (3.1 inches). Failure to comply with the specified guidelines may result in your ad being delayed.
BANNER AD 600 pixels (7.65”) x 96 pixels (1.25”)
SIDEBAR TILE AD 119 pixels (1.65”) x 220 pixels (3.1”)
SIDEBAR AD
BANNER AD* $1,200 Quarterly
One-time ad
$75
N/A
Four weeks Six months Full year
$200 $1,100 $1,975
N/A N/A N/A
* Banner ads can be purchased quarterly (three months). Once a quarterly ad has been purchased, you will not be able to purchase another ad during that calendar year unless space is available. Questions: Contact Robert Silverstein, Phone: 240-498-9674, Email: rsilverstein@adsalesexperts.net. All ads will be subject to approval, both in regards to content and style.
To place an ad or to obtain more information contact: Robert Silverstein, Phone: 240-498-9674, Email: rsilverstein@adsalesexperts.net
Greater Capital Area Associations of REALTORS ®
NEWSLINE
advertising contract
A BI-WEEKLY e-NEWSLETTER EXCLUSIVELY FOR GCAAR MEMBERS
2016 Advertising Contract for Newsline The undersigned company representative agrees to place an advertisement in the Greater Capital Area Association of REALTORS® e-newsletter Newsline, and by its signature agrees to the following: • Please return full payment and this contract to the address below. If you choose to receive an invoice, payment is due 30 days after receipt. If payment is not received within 30 days of invoice receipt, any future ads will be pulled from the schedule. In addition, any future ads must be paid in full at the time the ad is placed. • Advertising Policy: Advertising in Newsline is available to GCAAR members and non-members. Ads will be placed in the order of receipt of the reservation and payment. Submission of an advertisement does not constitute an agreement to publish the ad in Newsline. All ads are subject to approval, and GCAAR reserves the right to refuse any advertisement, delete objectionable words, phrases or illustrations, or cancel a reservation at any time. Advertiser agrees to indemnify and hold GCAAR harmless from any liability or cost incurred resulting from its advertisement placed in Newsline. Inclusion of an ad does not constitute an endorsement by GCAAR. Advertiser assumes responsibility for substantiating the claims made in the ad and for the accuracy of all information contained in the ad. Advertiser agrees to the terms and conditions for advertising in Newsline. (Please print or type) Company Name:_________________________________________________________ Contact Person:___________________________________________________________ Street Address:______________________________________________________________________________________________________________________________________ City:_____________________________________________________________________ State:_____________________________Zip:_____________________________________ Telephone:_______________________________________________________________ Fax:_______________________________________________________________________
Authorized by: Signature:_______________________________________________________________ Title: ______________________________________________________________________ Amount enclosed: $_______________________________________________________ Date:______________________________________________________________________
Payment Method:
MasterCard
Visa
American Express
Discover
Invoice
Check Enclosed
Credit Card Number:______________________________________________________ Expiration Date:_____________________________________________________________ *V-Code: ________________________________________________________________ (*V-Code is the last 3 digits in the signature panel on the reverse of Visa, MasterCard and Discover, and the last 4 digits for American Express). Authorized Signature:_______________________________________________________________________ Date: ____________________________________________________ URL for ad to link to: _________________________________________________________________________________________________________________________________ Cost: _______________________ Ad Type/Position: __________________________________ Dates: ______________________________________________________________
On Behalf of GCAAR: Authorized Signature:______________________________________________________ Title:_____________________________________ Date:_______________________ Send your electronic files and completed reservation form with payment to: Robert Silverstein 17320 MacDuff Ave. Olney, MD 20832 Phone: 240-498-9674 Email: rsilverstein@adsalesexperts.net