ROI CRITERIA SAVING MONEY
SAVING TIME
ALMOST NO ADDITIONAL COST
CHERRY-‐PICKED BUYERS
YEAR-‐ROUND PROMOTION -‐ DIGITAL YEAR-‐ROUND PROMOTION -‐ DIRECT
FREE NETWORKING
FREE EDUCATION
INTEGRATED MARKETING BUILDING YOUR BRAND THROUGH CONVENTA BRAND
ROI OF EXHIBITING AT CONVENTA INDICATOR RESULT On average an exhibitor Conventa guarantees gets 15 sales leads 250 hosted buyer contacts worth 3.250 EUR Time needed for An exhibitor conducts preparation and checking on average 22 the contacts ( 60 minutes meetings and per meeting) therefore saves 60 hours of precious time Little additional costs for Exhibitor package attending the show includes fully equipped exhibition stand, meals and entrance to networking social events Exhibitor survey results A minimum of 2.5 show that 14 % of meetings are meetings are fruitful successful which means per exhibitor a business worth 54.540 EUR. Statistics of the web page Views: 9.500 (monthly). Unique visitors: 7.450 Statistics for direct marketing (yearly)
Open rate: 141.000 Unique opened: 55.000 Cost of Social networking All social events that bring together exhibitors and hosted buyers are included in the package Cost of Education Educational programme is free of charge Media publications, media In seven years more partners, than 70 media and Kongres/Conventa TV 140 journalists visited Conventa. Loyal partners and 98 % of exhibitors exhibitors return to Conventa
ACTIVITY 2016 With stricter criteria for hosted buyers Conventa will generate more profitable contacts Increasing the number of meetings with additional calendar
Upon request Conventa ensures special accommodation prices for exhibitors.
Strict criteria for meetings planners to be granted hosted buyer status.
Integration of exhibitor’s stories on Conventa page and social media channels Integration of exhibitor’s stories in e-‐marketing campaigns VIP entrance pass for additional representative
More tailor-‐made educational modules extended over three days Exhibitor promotion through Conventa media partners. On-‐ spot exclusive interviews. Co-‐branding with Conventa – extensive promotion.