/16/ TOP DESTINATIONS YOU SHOULD KNOW MORE ABOUT 2014
/8/ TOP 10 COUNTRIES TO WATCH IN 2014
19/61/81 KONGRES FACE 2FACE
/142/ CONVENTA NEW EUROPE EXPERIENCE New edition 2015
PLANNERS’ GUIDE 2014 /136/ THE KONGRES MAGAZINE 50 Collection of TOP meetings ideas, venues and locations
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www.kongres-magazine.eu SPECIAL ISSUE // MEETOLOGUES 2014 // MAY 2014
2014 EDITION
44 ENT INDEPENDS W REVIE
I FEEL INSPIRED BY WHERE WE MEET At the crossroads of Europe we come together to do business. Accessible, affordable with fine Slovenian hospitality, all you need to do is provide the people.
SLOVENIA. Green. Active. Healthy. www.slovenia.info #ifeelslovenia
OUR SELECTION Fresh Meetologues page 30 BRATISLAVA 92 BREŽICE-ČATEŽ 32 BUCHAREST 98 KRANJSKA GORA 106 ROGAŠKA SLATINA 108 ROVINJ 84 SOČA VALLEY 76 UDINE Page 142 Conventa New Europe Experience New edition 2015 Page 122 Hidden Congress Guest TOP CITY MEETING HOTELS 2014 TOP RESORT MEETING HOTELS 2014 Page 115 Kongres Telescope TTA ATHENS 2014 - TWICE AS NICE IT&CM CHINA 2014: THE DRAGON FLIES HIGHER Page 132 Incentive Travel Best Ideas 2014 TREASURE HUNT, Prague, Czezch Republic IT’S ALL ABOUT THE CHEESE, Island Pag, Croatia FEED THE
KINGS OF THE STREET, Ljubljana, Slovenia SPA VITA LIFE OF SENSES, Umag, Croatia MEETOLOGUES: NATIONAL DESTINATIONS with population of more than 150.000
page 22 1. PRAGUE 24 2. BUDAPEST 26 3. ISTANBUL 28 BELGRADE 30 BRATISLAVA 32 Bucharest 34 GDANSK 36 GRAZ 38 KRAKOW 40 LJUBLJANA 42 NOVI SAD 44 PODGORICA 46 SARAJEVO 48 SKOPJE 50 SOFIA 52 SPLIT 54 TRIESTE 56 VILNIUS 58 ZAGREB
REGIONAL DESTINATIONS with population of less than 150.000 and more than 15.000
page 62 1. DUBROVNIK 64 2. SALZBURG 66 3. KLAGENFURT 68 MARIBOR 70 NOVA GORICA/ GORIZIA 72 OSIJEK 74 ŠIBENIK 76 UDINE 78 ZADAR LOCAL DESTINATIONS with population of less than 15.000
page 82 1. BLED 84 2. SOČA VALLEY 86 3. OPATIJA 88 BOHINJ 90 GORIŠKA BRDA - COLIO 92 BREŽICE - ČATEŽ 94 BUDVA 96 HVAR 98 KRANJSKA GORA 100 LOŠINJ AND CRES 102 PODČETRTEK 104 PORTOROŽ 106 ROGAŠKA SLATINA 108 ROVINJ 110 SARVAR 112 UMAG
CONTRIBUTORS
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G www.facebook.com/kongres.magazine Editor in Chief Gorazd Čad Assistant to the Editor in Chief Danaja Besnard, Špela Jeruc Editor of Croatia Addendum Daniela Kos Editor of Kongres Telescope Robert Cotter Design Nenad Cizl dtp and prepress Premedia, Andrej Juvan Translation Danaja Besnard Printing Schwarz, Ljubljana Circulation 6000 copies ISSN Number 1855-8615 The Kongres magazine is entered into the media register under sequence number 1423. Magazine issued in January; March; May; July; September; November Publisher, Production and Marketing Toleranca Marketing d.o.o., Štihova 4, SI-1000 Ljubljana, t: +386 (0)1 430 51 03 f: +386 (0)1 430 51 04 v e: gorazd.cad@toleranca.eu Issue date May 2014 For the content reproduction it is required to get the written editorial consigment.
Robert COTTER Alongside his work for Kongres, Rob is a regular contributor to MPI’s One+ magazine as well as MICENET Asia and Eventbiz Japan. He attends international MICE events to seek out best practice and share this with the international meetings community.
Official magazine of the Slovenian Convention Bureau
Natalija BAH ČAD An unforgettable member in the editorial board of travelogues, who at each destination adds her icing on the cake. She has insight into the soul of destinations based on many years of practical experience with the organisation of events.
Gorazd ČAD Editor of the magazine is in his profession a geographer and historian. He united his professional education and love of discovering new lesser-known convention destinations with love and passion for the meetings industry. In meetologues he will try to share his enthusiasm with the readers.
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Polona SIMŠIČ The knowledge and experience she accumulated with organisation of advertising festivals and conferences, she successfully transfers to the meetings industry. She tells stories of the project Conventa and takes care that they are always up to date and fresh.
Mystery SHOPPER A professional person with min. 15 years of international experience in the organisation of congresses and knowledge of hotel and hospitality management. Our hidden guests are objective, fair, accurate and reliable, and well-organised and pay attention to details.
Špela JERUC With her youthful energy Špela carries out even the most difficult journalistic tasks. Over the past two years she has become an important part of the Kongres team and is now ready to conquer the media world
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Kongres meetologue
MEETOLOGUES OF NEW EUROPE 2014 44 Meetologues of New Europe 14 countries 220 novelties and news from destinations for 2014 7 new Meetologues (Udine, Kranjska Gora, Soča Valley, Brežice-Čatež, Bucharest, Rovinj, Bratislava) Gorazd Čad, Editor, Kongres magazine
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e symbolically cross boundaries of time and space with Meetologues and form specific knowledge of the New Europe meeting destinations. Each Meetologue is an attempt of objective interpretation through the eyes of the Since 2011, the Editorial board of writer. Kongres magazine is preparing Meetologues with advices and recommendations for event organizers. We dare to claim that we first developed a sub-genre of travelogues – Meetologues in which we discover new meeting destinations based on extensive field research. In doing so, we try to write without unnecessary baggage. In addition, we are committed to high quality journalism. Each year we revise evaluations and Meetologues and supplement them with the latest information’s that we receive from the field. Kongres Magazine was the first International Magazine which began to represent the countries of South, Central and Eastern Europe which are often classified as NEW EUROPE in such a reportage way to the international market. Once upon a time the term NEW EUROPE described all the countries of Eastern Europe or the former Eastern block. Despite
@gorazdcad
the many stereotypes, the region can be proud of exceptional conditions for meetings industry. Stunning history, rich cultural and historical heritage, excellent accessibility, affordability, many new Convention Centres and Hotels and the creativity put NEW EUROPE among the most fresh and desirable congress destinations. The knowledge of destinations is expanding each year with the help of Meetologues, and turns it into a unique guide through the NEW EUROPE meeting destinations. From its beginning until today we have accumulated 44 Meetologues. Due to the large number we needed to sort them to comparable categories. In doing so, we took into account various criteria, among which is in the first place the size of the town: 1. N ATIONAL DESTINATIONS with population of more than 150.00 are the capitals of countries or regions 2. R EGIONAL DESTINATIONS with population of less than 150.000 and more than 15.000 are medium-sized and smaller regional centres 3. L OCAL DESTINATIONS with population of lessthan15.000aresmallertouristcitiessthathave developed congress product
We wish to be closer to the objective situation, so our reporters use a special EIM matrix, which we called »Experience index of meeting destination. « It is a reference system which we stick to from the beginning and provides a realistic comparison of destinations over time.
Dear readers, we look forward to your feedback. We hope you enjoy reading and discovering new destinations in Europe. Editorial Board NEWS RELEASE – ICCA 2013 statistics on twitter: ICCA @ICCAWORLD · May 12
NEWS RELEASE - ICCA 2013 statistics: Int’l association meeting sector continues strong growth - Paris new number one M and IT Magazine@meetpie · May 12
Some surprising reshuffles as @ ICCAWORLD reveals its league tables of top meetings cities and countries
C&IT magazine @CITmagazine · May 12
New ICCA Rankings are out! Paris knocks Vienna off top spot Sam Johnston @Sam_D_Johnston · May 12
Great news that #dublin has jumped 9 places to 13th in @ ICCAWORLD global rankings. Kongres Magazine @kongresmagazine · May 13
Belgrade fastest growing destination - ICCA statistic report 2013
Kongres Magazine @kongresmagazine · May 13
ICCA 2013 STATISTICS: Vienna sends “félicitations à Paris” and “felicitaciones a Madrid” from third place http:/ @kongresmagazine
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Hotspot
10 Years of Slovenian Convention Bureau
Christian Mutschlechner Timo Heinaro Vienna Convention Bureau CEO, Partner at Seikkailu Oy and Fincentive
Martina Marušić, Director of Sales at Grand Hotel Union
“Happy Birthday to the Slovenian Convention Bureau - only 10 years on the market but already achieving a high reputation on the market. Well done and continue for the next decade and all the best wishes to Miha and his very small team.”
“We here at Union Hotels believe in the positive effects of a synergistic approach, which is why we have been members of the Slovenian Convention Bureau since the very beginning. Together with other members, we take part in all key marketing events at home and abroad.”
Coming this summer: Fam trip showing you Slovenia in its best Slovenian Convention Bureau with selected members invite you to experience the best Slovenia has to offer for meetings and incentives. Two and a half days fam trip taking you to the most beautiful parts of the country will be organized from 4 to 6 July 2014. Apply now to ensure your place on the best business development education trip you have ever taken. Conquer Slovenia. Find new ideas for venues, familiarize yourself with the new meetings offer and meet the major meeting suppliers in person. Embark on an unforgettable journey across Slovenia to experience the best meeting
“In June 2012 I had the privilege of joining the IMEX Challenge with 15 colleagues across the meeting industry to help and support the Draga Care centre for the mentally and physically handicapped. The project centred around building a traditional Bee house typical of Slovenia, not just symbolizing the importance of saving declining bee colonies, but also giving both income and enabling apitherapy for the centre’s proteges.” and incentive sights. The two day fam trip will take you from the very heart of Slovenia to the Slovenian coast and through the capital city of Ljubljana to the mighty Alps. Satisfy your curiosity. Get to know Slovenia first-hand. Meeting planners interested in experiencing Slovenia at its best can already apply by writing to Ms Azra Botonjic at azra.botonjic@ slovenia-convention.com ----------------------------------------------------
MEET sLOVEnia at IMEX (C320) Searching for more information about Slovenia and the destination’s meetings, conference, events and incentive offer? Slovenian Convention Bureau is looking
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forward to meeting you at IMEX from 20 to 22 May 2014 (stand number C320) to introduce you to the best kept jewel in Europe! Take a chance on something new! Meet Slovenia, a small country with great variety of options for meetings and events. The energy, enthusiasm and warm hospitality of the Slovenian people will surprise you. We kindly invite you to look for the stand number C320 to personally meet with the team of Slovenian Convention Bureau along with Spirit Slovenia and a number of major meeting industry providers coming from Slovenia. Dobrodošli!
SLOVENIA MEETINGS Feel the people. Taste fresh ideas.
www.slovenia.info
www.slovenia-convention.com
10 Countries to Watch
SERBIA
WHERE TO GO
A unique country, full of warm hospitality and undiscovered paths. This land of surprising contrasts can boast the natural beauty of valleys and mountains, rivers and lakes, and in its turbulent history, it has also created a rich treasure trove of culture. To its original atmosphere certainly adds the fact that this is one of a few countries in which the people entertain and party just about any night of the week - and all the way to the morning too. Join them for a shot of šljivovica. In numbers … 5 National Parks 4 UNESCO sites 1000 mineral springs The Danube passes 588 kilometres from the east to the west of Serbia Top 5 Belgrade is a charming city with a vibrant atmosphere that never sleeps. Zlatibor: picturesque mountains of “golden pine” pamper the visitor with its rich folklore heritage. Guča trumpet festival is one of the most authentic festivals of folk music in the world Novi Sad, an elegant city, which is not just like that, nicknamed “Serbian Athens”. Vrnjačka Banja is the most celebrated Serbian spa, which is also a perfect base for visiting the most beautiful monasteries.
CROATIA
The most … ~~ Serbia is the largest exporter, as much as two thirds of (best quality) raspberries in the world. ~~ The Economist magazine has awarded the prestigious title to Belgrade “City of the Future” of Southern Europe. ~~ Cathedral of St. Sava is the largest functioning Orthodox Church in the world. ~~ The Danube, linking the Serbian east and west, is the second largest European river. ~~ Opanke, Serbian national footwear, have their place in the Guinness Book of Records: largest such shoe measures 3.2 meters in length and weighs 222 kg. What else to do
WHERE TO GO
In the land of a thousand sunny islands and attractive historical towns you will never be bored. This is a country, where one always runs out of time for everything to do it. Although at first glance, it gives the feeling that mostly sunny beaches and water activities are struggling for the attention of travellers against cultural treasures and ancient architecture, Croatia with its interior offers much more. In numbers 2786 sunny days per year 1244 islands 576 species of fish
~~ Marvel Byzantine art in medieval monasteries Manasija, Sopoćani and Studenica. ~~ Ride the known, more than 1000 km long “Danube Bike Trail” or see the romantic Serbian countryside from a horseback. ~~ Refresh in the lake in the middle of Belgrade’s park Ada Ciganlija and indulge the hedonistic nightlife in the bohemian quarter Skadarlija. ~~ In winter or summer conquer beautiful peaks of Kopaonik, the most famous mountain resort. ~~ Replenish your tired senses in one of over 50 healthy havens in thermal resorts. Are you kiddin’ me? In December, the town Zarožje saw a strong increase in sales of garlic, because the mayor issued a public warning about a possible hike of the legendary local vampire Sava Savanović, when the mill in which the vampire lived according to the tale, broke.
130 domestic types of wine 19 UNESCO protected historical treasures 8 national parks Top 5 Croatian islands: if you discover them by boat, car, or simply lie down on one of them, they are always fascinating Zagreb: dynamic city with the charm of European elegance that enchants you at every step Dubrovnik: the first and only true gem of the Adriatic, a town with no competition Plitvice Lakes: extraordinary beauty of six turquoise lakes, which with numerous waterfalls rest among forested hills. Slow food: from year to year Croatian Chefs are gaining more force in European culinary world.
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10 Countries to Watch
CZECH REPUBLIC
The most … ~~ The largest and longest of the islands is Cres, Hvar is the sunniest, the most party is Pag, the most intact is Mljet, the most gourmet is Vis, the most Robinson-like is Palagruza, the most photographed is Brac. ~~ Istrian town of Hum is recorded as the smallest town in the world – it has only 23 inhabitants, in the Guinness Book of Records. ~~ In 1999 the biggest truffle in the world was found in Croatia. ~~ The oldest people’s community theatre in Europe was built in 1612 on the island Hvar. ~~ Stone from the island of Brač could be the most famous stone in the world while the White House was built of it. What else to do? ~~ Cycle in its green heart among medieval towns and hill villages. ~~ Wear a diving suit and explore the underwater treasures around the Dalmatian islands. ~~ Sail between the Croatian islands. You might meet one of Hollywood acquaintances. ~~ See at least one of Zagreb’s numerous museums and galleries. ~~ Indulge all your senses in one of the many spa resorts, which were already enjoyed by the ancient Romans, or indulge in an authentic farm life on a tourist farm. Are you kiddin’ me? Tie, which is worn daily by more than 600 million men around the world, comes from Croatia. The legend began during the Thirty Years War from 1618 to 1648, when the Croatian rented soldiers who served in the French army, worn around the neck small knotted scarves. With this fashion addition they attracted the attention of Parisians, who immediately adopted it and named it after Croats - Cravat.
WHERE TO GO
The Czech Republic is not a large country, but it has a rich and eventful history. The variety in landscape and architecture is enormous, encompassing the forests and rolling countryside of Bohemia, peaceful spa towns like Karlovy Vary and historic towns like Olomouc and Češki Krumlov. In Numbers There are over 2,000 castles and castle ruins in the Czech republic, one of the highest density in the world. 90% of Czechs have completed at least secondary education - the highest score in EUR along with Poles, Slovaks and Slovenes. The country has a total of 46 airports with paved runways, six of them providing international air services. The main international airport of the Czech Republic is Vaclav Havel International Airport. The Czech Republic is one of the top 10 countries worldwide in terms of the fastest average Internet speed. TOP 5 Prague Castle: is Prague’s most popular attraction. According to the Guinness World Records, it’s the largest ancient castle in the world. Češky Krumlov: with a spectacular castle and centered on an elegant old town square it is like a pocket-sized Prague. Unesco World Heritage town since 1992. Karlovy Vary: spa town with a more than 650-year-old tradition of balneology. The town has been recapturing its former glory with its Baroque and Art Nouveau buildings. Karlštejn Castle: medieval castle 30 km southwest of Prague. It is the most visited and one of the most beautiful castles in the Czech Republic.
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Jewish Prague: The only Central European Jewish town quarters that survived the Holocaust. Known as Josefov, this Jewish quarter contains the remains of the former Jewish ghetto. The Most ... ~~ The Czech Republic is the second richest Eastern European Country after tiny Slovenia ~~ The Charles University in Prague, founded in 1348, is the oldest university in Eastern Europe and one of the oldest in the world ~~ Some of the most renowned spa towns are in the Czech Republic. The famous ones are those of Karlovy Vary (Karlsbad), Frantiskovy Lazne (Franzensbad) and Teplice (Teplitz.) ~~ The highest point in the Czech Republic is Snezka, a mountain that reaches 1,602 metres. ~~ Many of the world’s best tennis players – Ivan Lendl, Mandlikova, Sukova, Navratilova, Korda, and Novotna, to name a few – were born and raised in the Czech Republic. What Else To Do ~~ Sample the best Czech beers in Prague, or even better, in Plzen. ~~ Visit quirky nightclub Parukarka housed underground in what was a 1950s Cold War nuclear bunker in Prague. ~~ Take in Zizkov, a former industrial suburb and the epicenter of Prague’s edgy nightlife, with more than 300 bars . ~~ Kutna Hora - ancient silver mine and Unesco World Heritage pretty medieval town that once rivaled Prague and even London. Are You Kiddin’ Me? Czechs are the biggest consumers of beer per male in the world. They drink more beer per capita than anyone else, consuming on average 160 litres per person, per year. Incidentally, a Czech man called Honza Zampa holds the record for beer guzzling, after drinking a litre of beer in 4.11 seconds.
10 Countries to Watch
MONTENEGRO
WHERE TO GO
HUNGARY
The most …
626.000 inhabitants, making it one of the smallest European nations
~~ Montenegrins are the highest people in the world, with an average height of 186 cm for men and 171 cm for women. ~~ With 48 people per square metre, Montenegro is the most sparsely populated country in Southern Europe. ~~ Zabljak is 1485 meters above sea level, the highest altitude city in Europe. ~~ Tara River is the largest fresh water reservoir in Europe. ~~ The oldest and best-preserved glass in Europe from the 4th century BC was found near Pljevlja. ~~ The first nautical school in the world operated in Perast.
17-percent tourism growth every year
What else to do
Montenegro is considered to be St. Tropez of the South-East Europe and from year to year, it is gaining in its elite sign. Land of spectacular beaches, dramatic peaks and canyons, elegant palaces and ancient towns has become one of the most attractive tourist regions in recent years. When you see and feel its amazing attraction, it becomes clear to you in a moment why. In numbers 1300 meters measures the canyon of the river Tara in depth
3.500 Euros costs overnight stay in a suite Sveti Stefan, which ranks Hotel Amman Sveti Stefan in the top of the most luxurious accommodation on the Adriatic Top 5 Kotor Bay: dramatic bay with a beautiful walled town, which oversees the deepest fjord in South East Europe Tara Canyon: the longest European and second longest canyon in the world National Park Lovćen: breath-taking mountain views, are rising almost from the sea Monastery Ostrog: miracle, embedded in a huge rock, visited every year by thousands of pilgrims from around the world
~~ Hoist the sails and discover the stunning beauty of the Montenegrin coast with high cliffs. ~~ Take a mountain tour in the Durmitor National Park, where you can also try skiing, rafting or biking. ~~ Enjoy a good meal in one of the seaside restaurants in Budva, Herceg Novi or Ulcinj. ~~ Feel like a star in the new Porto Montenegro, where Monaco and Russian rich park their yachts. ~~ Try lozovača, a very strong, but (too) tasty national alcoholic drink. Are you kiddin’ me? Montenegro is considered to be unpopular among cartographers. It is almost impossible to write its long name on such a small area on the map.
WHERE TO GO
Hungary is fast gaining the attention of the vacationers throughout the world. Situated in the East-Central Europe, the country boasts of a rich historical past, which is evident in the numerous World Heritage Sites adorning its interiors. The capital of this beautiful country is Budapest and is the seat of the parliamentary democracy government.
In numbers Hungary is one of the thirty most popular tourist destinations in the world, attracting 10.2 million tourists a year. The life expectancy rate in Hungary is 66 for men and 74 for women. There are approximately 500 places in the country where thermal water occurs. That means you can find water with temperature above 30°C in the 70 % of Hungary. There are about 150 spas in the country where you can bath. Top 5 Budapest: The capital city of Hungary, which is regarded as one of the most beautiful cities in Europe. It is also the largest city in the country with an estimated population of 1.7 million people. Lake Balaton: Hungarian “sea” (and Continental Europe’s largest lake) is where many Hungarians spend their summer vacations. Thermal Baths: There are more than 300 thermal hot springs in use across Hungary. Szeged: The cultural capital of the Great Plain and Hungary’s third largest city is filled with Art Nouveau masterpieces, cafes and green space.
Skadar Lake: amazing play of nature which has created a complete beauty
Heviz: One of the most known city of Hungary. It has a unique thermal lake rich in minerals, making it ideal for bathing.
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10 Countries to Watch
BULGARIA
Pecs: Bordering Croatia is a town enriched with culture and history, with most of its stunning architecture produced during the Ottoman era. The most ... ~~ The funicular which takes you up to the Buda Castle is more than 140 years old, and it was the second in Europe. ~~ Budapest is home to the third largest Parliament building in the world. It covers an area of 18.000 sq meters, it has 691 rooms, 20 kilometres of stairs and it is 96 metres high. ~~ Hungary has had more Nobel Prize winners relative to its population than any other nation on earth. ~~ There are 8 UNESCO World Heritage Sites in Hungary. ~~ Budapest has the oldest underground train system in Europe. What else to do ~~ Taste wine and palinka - Hungarian wines are celebrated the world over. Sweet tokaj and crimson-red Bull’s Blood from Eger are the best known. ~~ Try gulyas the signature national dish. ~~ Enjoy a thermal bath experience - You cannot leave Hungary without experiencing the famous Szechenyi thermal bath in Budapest. ~~ Attend a festival - One of the best times to travel to Hungary is, indeed, during the summer months. Not only the weather is great but there are also lots of cool events. ARE YOU KIDDIN’ ME? Under the siege of the Castle of Eger by the Turks, the Hungarians were so tough to beat, after they drank local red wine. The Turks tried to figure out what is that soldiers drink behind the walls, and Hugarians said that’s Bulls’s Blood that gives them courage.
WHERE TO GO
Land that has been hidden for many years from the world, has finally blossomed in all its glory. Although small, it offers a lot to its visitors in all seasons: primal sandy beaches, attractive ski resorts, endless opportunities for hiking, mysterious monasteries and churches, and stunning historical monuments. Modern cities and remote rural areas, where traditional, slow pace of life of its warm people has not changed for centuries. One can only hope it will remain such for a long time. In numbers
The most … ~~ Bulgaria is a country with the oldest name in Europe. ~~ Bulgaria produces half of all rose oil, which is added to perfumes worldwide. ~~ Lactobacillus bulgaricus, the bacterium used in the production of yogurt can be found only in Bulgarian air. ~~ Bulgaria proudly holds third place in the number of archaeological monuments, behind Italy and Greece. ~~ When Bulgarians shake their head, they really think “yes”, and when they nod their head, their answer is “no”.
35.000 km marked hiking trails
What else to do
9 UNESCO sites
~~ Enjoy the colorful atmosphere of museums and stunning Roman amphitheatre that graces the old part of Plovdiv. ~~ Climb up to the peaks of Rile and enjoy the views of the crystal Seven Lakes. ~~ Relax your body and your eyes on the Sunny beach, the most popular Bulgarian sea resort. ~~ Belogardchika rocks, extending to as much as 30 kilometers will with their unusual forms and folk stories certainly stir your imagination. ~~ Enjoy a Bulgarian folk music concert, which touches every soul deeply.
More than 200 hotels and 130 restaurants on the Black Sea Sunny Beach 333 bagpipes »gaidas« has the largest bagpipe orchestra in the world Top 5 Black Sea Coast boasts stunning beaches and picturesque bays. Sofia is a dynamic city of the young with interesting museums, beautiful churches and gourmet restaurants. Rila Monastery is known worldwide for its exceptional colourful frescoes. Bulgaria, with its predominantly mountainous territory is a paradise for lovers of white slopes with its modern ski resorts Bansko, Borovets and Pamporovo. Infinite networks of well-marked hiking trails take visitors around the lush mountain and forest landscapes Vitosha, Rile and Rodopov.
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Are you kiddin’ me? According to the old farm tradition, at a funeral usually coins are placed on the dead person’s eyes and then soaked in water. Then they give the liquid to the men to drink and then allegedly they are made blind to the faults of their own wives.
10 Countries to Watch
ROMANIA
WHERE TO GO
Although still regarded by many as an ‘off the beaten track’ destination, Romania is a country full of surprises, folklore and exciting places that leave long lasting impressions in visitors’ minds. Often compared to a “Latin island in a Slavic sea”, Romania features a uniquely familiar feeling of Eastern Europe with the Latin temperament and friendliness of its people. Romania is probably also the last place in Europe where you can still see unspoiled and active countryside, with the traditional rural civilisation still alive. In numbers Romania is the ninth largest wine producer in the world. Bucharest’s mass transit network is the fourth largest in Europe. Romania contains 60% of Europe’s Bears. Bucharest is the sixth largest city in the EU. The Carpathian Mountains are home to one of the largest virgin forests in Europe, with 400 unique species of mammals. TOP 5 Bucharest: the cityscape is vibrant, with Byzantine churches crumbling next to palatial Beaux-Arts town houses and minimalist International-style blocks. City of Brasov: is home to the largest Gothic church between Vienna and Istanbul. Bran Castle (Dracula Castle): Built by Saxons from Braşov in 1382 to defend the Bran pass against Turks, the castle may have housed Vlad Ţepeş. Sighisoara: is considered to be one of the most beautiful fortresses in Europe. It is located in the historic region of Transylvania. Central Sighisoara has preserved in an exemplary way the features of a small medieval fortified city and it has been listed by UNESCO as a World Heritage Site.
SLOVAK REPUBLIC
The Transfagarasan: one of the most spectacular roads in the world. This exquisite mountain road took 4 years to build between 1970 and 1974 during the reign of Nicolae Ceausescu. The Most ... ~~ Europe’s second largest underground glacier, the Scarisoara glacier, is found underneath the Bihor Mountains in Romania. ~~ The Romanian Palace of Parliament in Bucharest is the second largest administrative centre in the world, second only to the Pentagon in the United States. ~~ Romania has the second-largest outdoor museum in the world – the Astra Museum in Sibiu features more than 300 buildings. ~~ The Danube to Black Sea canal in southeast Romania is the world’s third longest manmade navigation route, after the Suez and the Panama Canals. ~~ Romania is Europe’s richest country in terms of gold resources. What else to do ~~ Visit the wonderful monasteries: the best place to start is in Bucovina, in northern Moldova. There is no other place in the world with so many Orthodox monasteries. ~~ Enjoy a beer at the Beer Wagon: a place where you can experience Romanian nightlife. It reminds one of why Bucharest was once called “Little Paris”. ~~ Explore the local agro markets: if you enjoy slow food you should definitely explore the Romanian local agro-markets. It doesn’t get more real than this. ~~ Drink Tuica: a traditional Romanian Drink made from plums and prepared using traditional methods. Are you kiddin’ me? Tucked away in a tiny village in the Maramures county, near the Ukrainian border, the Merry Cemetery (Cimitirul Vesel) is not only a very unique burial site, but also an open-air museum and a tourist attraction in its own right. 12
WHERE TO GO
The charm of old Europe in a newly independent European country: no crowds, no slick marketing, no mass tourism. Slovakia is full of history. You will find old castles, chateaux and strongholds everywhere! Proudly standing on rocks or hidden in the woods, they look very romantic and majestic. It won’t stay like this for long… In numbers Slovakia is a car-country. With more than 100 cars per 1,000 people they are the largest producer of cars if counted per person. Slovak women marry the youngest (average 24 years old) within the European Union, along with Lithuanian and Polish women. The average Slovakian woman has 1.33 children in her lifetime. This is one of the lowest rates in Europe. For a small country, Slovakia has an amazing number of castles: 300 Top 5 Bratislava: The most beautiful parts of Bratislava are the Town Hall, St. Martins Cathedral, the Little Blue Church and Bratislava Castle. Banska Stiavnica: The town of silver. People built giant mines there and they used to be very rich. Even today, the town looks exactly the same as a long time ago! The entire town is UNESCO protected. Wooden churches in Eastern Slovakia: They were built of wood without using any nails in the 15th, 16th and 17th century. From more than 300 wooden churches there are now only a few left, which are UNESCO world heritage protected.
10 Countries to Watch
Bosnia and Herzegovina
Štrbske pleso in High Tatras: Gateway to many favourite tours in High Tatras, whose fresh air is known to be curative. Pribylina, Vlkolinec, Cicmany: Open-air museum villages scattered all over Slovakia. They showcase Slovakia’s folk history, architecture and life over the past centuries. The most ... ~~ The highest mountains are the High Tatras - Vysoke Tatry has the highest peak, Gerlachovsky štit, at 2,655 m above sea level. ~~ The deepest and biggest lake is Vel’ke Hincovo jazero in the High Tatras at 53 m. ~~ The biggest cave complex is Demanovska jaskyna in the Low Tatras. ~~ The largest castle complex in the Central Europe is Spišský hrad in East Slovakia with more than 41,000 m 2. ~~ The biggest European river island with 132,612 ha is situated in Southern Slovakia and is called Žitný ostrov (The Rye Island).
WHERE TO GO
Bosnia and Herzegovina, the land of the heart, as it is called because of its shape, really touches your heart. It has always been a wonderful meeting point of eastern and western cultures, as it bears the stamp of two completely different empires, Turkish and Austrian-Hungarian. Land of good food, outstanding, open people and fun offers visitors stunning mountain landscapes and great experiences with a good sense of adventure. Enjoy the Bosnian rhythm and life will be better and easier in a moment. In numbers …
Are you kiddin’ me? Slovenia vs. Slovakia. These two countries have been mixed up since their independence. Slovakia was a part of Czechoslovakia and gained independence in 1993 when separating from the Czech Republic. Slovenia declared independence from Yugoslavia in 1991. Both countries are members of European Union since May 2004.
~~ In 1984 Sarajevo hosted the Winter Olympic Games. These were the first Olympic Games in any communist country in history. ~~ The most famous ćevapi in the world originate in Sarajevo’s Baščaršija. ~~ Peručica is one of the last two surviving primeval forests in Europe. ~~ Oriental town Počitelj is host to the longest continuous art colony in this part of Europe. ~~ The inhabitants of Bosnia and Herzegovina are incredible coffee drinkers, which is similar to a ritual and is an important part of the culture.
3 official languages
What else to do
1272 athletes from 49 countries took part at the Winter Olympic Games in Sarajevo
~~ Taking a walk through Sarajevo’s Baščaršija is always a unique experience that everyone gets addicted to. ~~ In Visoko judge yourself, whether the stunning Bosnian pyramids are the work of nature or ancient human hands. ~~ Enjoy several hours of a cup of coffee in “fildžan” and then pamper your taste buds with čevapčiči, kajmak and burek. ~~ From Mostar to Sarajevo take a train and enjoy the incredible mountain views. ~~ Rafting on Tara or Una- both are a unique adrenaline experience.
250.000 tickets were sold at the Olympic Games 75 metres high is the waterfall Skakavac in Sutjeska National Park
What else to do ~~ Taste “Slovenska Bryndza” – a Slovak national food speciality made of sheep cheese and with its trademark registered within the European Union. ~~ Taste a mix of white and red Slovak wines coming from the warmer southern regions, covering Malokarpatska, Juznoslo-venska, Nitrianska, Stredoslovenska, Vycholdoslovenska and Tokajska. ~~ Cruise on a traditional flatboat on Dunajec from Cerveny klasto in the Pieniny mountains. Pienniny are an ideal destination for kayakers and a paradise for cyclists.
The most …
Top 5 Sarajevo, a magical city of timeless beauty where everyone immediately feels like at home Mostar with its old bridge is without a doubt the most fascinating city of this heart shaped country. Neum is the only coastal town, but it boasts an incredibly clean and calm sea. National Park Sutjeska, pristine area of glacial lakes below the high peaks, passing which the river Sutjeska formed a stunning valley Medjugorje is a place of miracles and one of the most famous pilgrimage sites in the world.
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10 Countries to Watch
MACEDONIA
WHERE TO GO
There is something mysterious in its mountain wilderness. It is a true paradise for all pristine nature lovers and a right place for researchers of ancient ruins. In addition to spectacular peaks, lakes and rivers and mystic monasteries its biggest feature is amazing hospitality and cordiality of its people which make the visit of this little country unforgettable. Macedonia wins you over for your whole life. In numbers 34 mountain tops higher than 2.000 metres 53 lakes 349 square metres is the size of Ohrid Lake 4 national parks, covering 110.000 hectares 700.000 tourists visit Macedonia annually Top 5 Ohrid: with its dramatic beauty and cultural richness it is the highlight of any visit to Macedonia Monastery of Saint Naum: a beautiful refuge of tranquility on cliffs overlooking lake Ohrid National Park Mavrovo: in addition to skiing it offers 73,000 hectares of pristine forests, lakes, karst planes, waterfalls and mountains to explore. Skopje: a hospitable capital, where the remains from the times of ancient Rome, Byzantium, the Ottoman Empire and Yugoslavia mix in the best way.
The most … ~~ Alexander the Macedonian was the greatest conqueror in the history of mankind. He defeated the Persian Empire, the Greeks defeated the Macedonian army and led all the way to India. ~~ Kokino is, according to NASA, the fourth oldest observatory on the planet. Ahead of it are only Abu Simbel, Stonehenge and Angkor Wat. ~~ According to the writing of the New York Times the cave Peshna in the Macedonian Brod is almost identical to the imaginary cave in the movie Lord of the Rings. ~~ One of the most kind-hearted people in history, Mother Teresa was born in Skopje. ~~ Ethnographic Museum near Tetovo under the monastery Sv. Bogorodica is recorded in the Guinness Book of Records as the smallest ethno museum in the world. What else to do ~~ Let yourself be impressed at a concert of traditional Macedonian folk music, which is just as magical as the country itself and its people. ~~ Visit Kruševo, which is practically a »living architectural museum«. ~~ Take a walk on the steep edge of the beautiful canyon Matka. ~~ If you are lucky to be in Macedonia in July, you must attend a three-day traditional Macedonian wedding in the legendary mountain village Galicnik. ~~ Discover Bitola’s many secrets of the past and enjoy its neighbouring National park Pelister.
Kokino and Kuklica: explore the ancient megalithic observatory and mysterious land of 10 million year old stone statues.
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7
TH NEW EUROPE EXHIBITION FOR MEETINGS, EVENTS & INCENTIVE TRAVEL
WWW.CONVENTA.INFO
Explore the emerging destinations of South East Europe over a cup of coffee.
21 - 22 JANUARY 2015, Ljubljana—Slovenia
Top 10
10 DESTINATIONS YOU SHOULD KNOW MORE ABOUT 2014
SPLIT, Croatia
Among the Adriatic congress destinations Split has become serious competition to Dubrovnik in the last years. If Split gets a real convention centre in the future it could become one of the leading congress destinations in the Mediterranean. New and excellent hotel capacities, good road connections to Europe and wonderful surroundings, with islands offering numerous incentive programme opportunities, all bolster this proposition. Split is one of the most unexploited congress destinations in the Mediterranean. Political stability, safety, ratio of quality to price and general competitiveness of the destination. Meetings industry support, e-services and the image of Split as a congress destination. FINAL MARK: 3.98 KLAGENFURT, Austria
Klagenfurt as centre of Carinthia with its tidiness, safety and ratio between price and quality is one of the best convention destinations in the wider region. Key advantage of Klagenfurt is
definitely fairy tale like well maintained and pleasant environment and quality offer and professionalism of suppliers. In this respect Carinthia and Klagenfurt are slightly ahead of other destinations in the region. But most important is touristic culture and good co-operation between suppliers that qualitatively round up standard meetings offer. Conventions and meetings industry is organized in the realm of AssociationConventionland Karnten which has been operating since 2007 and brings together over 60 partners in Carinthia Being oriented towards holidaying tourism for years, convention infrastructure is somewhat behind compared to competition in Austria. FINAL MARK: 3.99 SOČA VALLEY, Slovenia
The main advantage of the destination is developed incentive product, gastronomy and preserved natural and cultural heritage, which is unequalled. Weakness in comparison to some other destinations is in offer incoherence. In terms of marketing some other destinations are also better, despite significantly worse conditions. Given the capital of the destination, represented by a number of already developed stories and awards (EDEN European Destinations of Excellence), incentive meetings product awaits a bright future. Soča in the middle of Triglav National Park offers an exceptional number of different experiences in a small area The disadvantage is poorer image of the destination that it would actually earn. FINAL MARK: 3.98
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SARAJEVO, Bosnia and Herzegovina
The brand ‘Sarajevo’ is one of the strongest trademarks in the region. It gets its character from the dramatic juncture between East and West. In the meetings industry the brand and destination are completely unexploited despite their immense potential. With proper positioning and investments in the meetings industry Sarajevo can quickly catch up with other destinations in the region. A special asset for the development of the meetings industry is the attitude of the people of Sarajevo, who are known for their humour, tolerance and understanding. Hospitality of the locals and a good balance between price and quality The weakest part of the offer is the congress infrastructure – first and foremost the lack of a convention bureau rounding up the offer and the fact that Sarajevo lacks a mid-sized convention centre. FINAL MARK: 3.31 ROGAŠKA SLATINA, Slovenia
It would be hard to find a more traditional health resort in Slovenia. The place in a few
Top 10
years has radically changed its appearance and has excellent congress infrastructure. Its rate is compared to other spa congress resorts much more peaceful. Something is missing and it is more convention visitors who were once coming in mass to these places. Rogaška needs congress tourism, as it is written on its skin. It seems that currently it defies the new times mainly thanks to proactive individual hoteliers. Spa Park is the heart of the tourist destination Rogaska Slatina - It would be hard to find a more traditional health resort in Slovenia. Rogaška Slatina is somewhat distant from major transport links of Slovenia FINAL MARK: 3.76 UDINE, Italy
a great deal, which in a form of a cluster from 2010 is promoted under the brand “Colours of Istria”.
It is a city of great cultural and ethnic differences. The warmth of people, their kindness, yummy food and fine wines and improving flight connections. Number of transition problems, range of agencies, destination management and comprehensive offer has not yet been developed, FINAL MARK: 3.09 NOVI SAD, Serbia
Umag is primarily an incentive destination. It provides security, comfort and a range of environmentally friendly outdoor activities. Perhaps at the moment we can only reproach it a slightly reduced visibility. The establishment of a convention bureau would help it a lot. FINAL MARK: 3.77 PODGORICA, Montenegro
The key challenge of the destination is competition within the region. You can find conference infrastructure in Trieste as well as in Gorizia, Grado and Lignano. In addition, the world famous Venice is relatively close. For this reason, Udine is perhaps less recognizable than it would deserve based on a comprehensive and high-quality congress infrastructure analysis. It is very well-developed and viable, but in the international market is less visible. Like a hidden gem it is waiting to be discovered by the international congress organisers who desire a bit more of a relaxed, but still quality congress experience. Meetings elegance spiced with a superd gastronomy and Friuli charm Meetings industry might not be the first associationa linked to Friuli FINAL MARK: 3.93 SKOPJE, Macedonia As capital of Macedonia Skopje is a crossroads of internationals paths and has all the predispositions to develop the meetings industry. It still has a long way of investing into infrastructure. A near neighbour is the Greek city Thessaloniki, which is far more developed and hosts up to 15 international congress annually, in comparison to Skopje which only hosts 1 according to ICCA. In Skopje a convention can be organized with some effort, yet for a serious breakthrough it needs to look to its neighbours for a model of successful development.
Novi Sad maintains well its image of an advanced capital also with festivals such as Exit and others. Unfortunately, the tourism sector is lagging behind some of the most active destinations, especially the capital Belgrade, which is perfectly establishing itself as an important European congress destination. Why to organise a congress in Novi Sad? The answer is in a different, perhaps more authentic atmosphere and hospitality, numerous possibilities of accompanying programmes genuine ‘salaš’, in short in the authenticity of the congress story of Novi Sad. Meetings industry is tailored to the nature and the character of the city which is economic, scientific and university centre Visibility of the destination internationally FINAL MARK: 3.81 UMAG-NOVIGRAD, Croatia Among the competing congress destinations, Umag even a year ago would be easily overlooked, but today it is already hosting the most demanding events such as the most important Microsoft event Windays. This proves that the destination is profiled as a congress and especially incentive location. To the good functioning a great destination management contributes 17
For now Podgorica can rarely be found on the meetings industry map. Considering the outstanding potential it will over time come to have all that is necessary to be a true meeting destination. Being an air travel destination it is highly dependant on the number of flight connections, including low cost ones. A convention bureau for the town would greatly help in positioning the destination, which it deserves as a capital city. The town is developing quickly and is looking for the right image, torn between the classic tourism flow and the idea of development into a meeting destination. Strategic position, which enables easy access to the most attractive parts of Montenegro for incentives Current state of the meeting infrastructure and its transport isolation FINAL MARK: 3.16
Face 2 Face
VIENNA vs. ISTANBUL
VIENNA Population: 1.765.649 ICCA Country and City rankings 2013 3rd place, 182 meetings Mercer Quality of Living 2013 1st place Vienna is one of the world’s leading meeting cities, with some 3,300 events each year. A cultural metropolis, music capital, event heaven, with a congenial blend of imperial nostalgia & dynamic lifestyle, a stroll around Vienna can be like a journey back in time to its Imperial past. Vienna boasts 27 palaces and 163 other stately homes. Vienna is a safe, green, clean city. It is also a compact city that makes for easy logistic planning and it can be reached easily and quickly thanks to its central location at the heart of Europe. It offers a unique blend of historic charm and cool modernity with three conference centres, some 90 hotels with conference facilities, as well as more than 50 historic, modern and incomparable event locations. Vienna is for the fifth year running ranked number 1 with regard to the quality of life. For eight years in succession it has also been ranked number 1 worldwide by ICCA and also takes number 1 spot worldwide in the 2012 Smart Cities Index. Vienna meetings flashpoints: 1. Hilton Vienna - Austria’s largest congress hotel, with 17 conference rooms for up to 1,800 participants 2. Hofburg - The former winter residence of the Habsburgs has 35 meeting rooms for 50 to 1,300 delegates and 17,000 sqm. floor area 3. Melia Vienna – Austria’s tallest building offers spectacular 360 degree views and a grand ballroom with a terrace overlooking the city 4. City Palais Lichenstein - has been restored to its former glory and may be viewed exclusively as part of an event 5. Restauranthalle, Museum Quartier -where modern art is exhibited STAY: Four Seasons, Prague
AND THE WINNER IS
4.98 / 5
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ISTANBUL Population: 14.160.467 ICCA Country and City rankings 2013 8th place, 146 meetings Mercer Quality of Living 2013 121st place Throughout history Istanbul has been at the crossroads of civilisations and something of a meeting point. It offers its congress product through seductive orientalism. Congress facilities are too numerous to set out here, but the city is easily capable of hosting the largest congress events. The main advantage of Istanbul is that it has re-organised its meetings industry and taken advantage of its strategic location at the crossroads between Asia and Europe. This is further complemented by exceptional air accessibility, with 50 airlines flying into the city daily. Cosmopolitan Istanbul has come back in full splendour and has become one of the top global congress cities. The destination is back in the limelight and is the new global success story. We believe that the Istanbul meetings industry will be the new congress success story, for it has already fulfilled almost every condition and at the same time it is still relatively inexpensive. Istanbul meetings flashpoints: 1. Hilton Bomonti - one of Europe’s largest convention hotels, which is setting new Hilton standards 2. Basilica Cistern – an unusual gala dinner in the largest underground cistern in the world 3. Tea time a la Turca - the enjoyment of drinking tea is unforgettable experience for your conference guests 4. Club scene at the Bosphorus - a club with the most beautiful views of the Bosphorus: Reina, Sortie, Suad and Super Club 5. Santralistanbul - a special venue in the restored electrical central STAY: Ciragan Palace, Kempinski Istanbul
4.51 / 5
Meetologue
MEETOLOGUE HOTSPOT South East and Central Europe along with new emerging destinations represent New Europe, a youthful energetic and creative meetings industry playground!
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Meetologue
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Kongres meetologue
PRAGUE SLAVIC PARIS
T
he city is of special importance for the Slavs and is a kind of South Slavic Paris, in which different kinds of stories mix and combine that give rise to conflicting historical memories and feelings. Prague is rightly among the most beautiful European cities, with sights worth seeing at every step. Unsurprisingly, it has since 1992 been listed on the UNESCO heritage list. Congress tourism is highly positioned in Prague and according to Prague Convention Bureau data it generates between 20 to 25% of the total tourist traffic. The spirit of Central Europe is in the best way caught in this beautiful city, which is an excellent meetings destination
KONGRESNA ZVEZDA MEETINGS STAR 2013
because of its cosmopolitanism, multicul-turalism, liveliness and a tireless nightlife. What is the secret of the Prague congress tourism? It is a combination of circumstances and wise development policies. Elegantly and sustainably they are working to be among the top ten European congress cities.
DID YOU KNOW why Prague is called “Golden Prague”? This name was given to the city during the reign of the Czech King and Holy Roman Emperor, Charles IV, when the towers of Prague Castle were covered in gold. Another theory is that Prague was called ‘Golden’ during the reign of Rudolf II, who employed alchemists to turn ordinary metals into gold.
Kongres meetologue
Destination grade: Excellent Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
4.64
WHAT’S HOT 1. Pentahotels – the Asian hotel chain has entered the Czech market last year. The new four-star hotel in Prague provides accommodation in 227 rooms. A device with the simple name pentahotel attracts clients, especially for its informal approach. 2. Hotel Emblem - the newest boutique hotel in Prague was opened in September 2013.
Individual grades: Natural and cultural factors
4.42
Prague’s historic districts, Staro mesto (the Old Town), Novo mesto (the New Town), the Jewish Quarter, Hradcany and the Little Quarter form the core of an outstanding experiential diversity of the city, which for many years has been attracting a number of tourists. The city has developed on seven hills by the river Vltava. ‘Golden Prague’ is special because of its extreme concentration of architectural and historical sights in combination with landscape diversity, culture and the arts. General and transport infrastructure
4.23
Safety, excellent infrastructure, professional environment with an educated workforce, affordability, tradition and high quality of life are the main attributes of the general infrastructure of Prague. Also important for the development of congress tourism are the solid airline availability and regulation of the Vaclav Havel airport ,with a new Terminal 2 that is becoming an important aviation hub of the region. Tourist infrastructure
3. Forum Karlín – last year, the construction of the new multifunctional building Forum Karlín, which will offer the most modern space with a maximum capacity of 3000 pax, began. The newest social venue, located in a popular Prague quarter Karlín just a few minutes from the city center, will be opened in May 2014. 4. Tower Park Prague – at the end of 2012, the Tower Park Prague with a 360 degree view of Prague, an interactive view, a restaurant complex and a One Room Hotel was reopened. Thanks to the reconstruction in 2011/2012, all premises were developed in a distinct style that will impress you with their unique design. 5. WONCA 2013 – In June 2013, Prague hosted the 20th World Conference of General Practitioners/family physicians - the “WONCA 2013”, which was organised by the Society of General Practitioners and attracted 3,628 doctors from 106 different countries. During the Prague Convention Bureau’s Ambassador Awards Evening, this congress was awarded in the category “Congress of the Year 2013” and the prize went to the congress ambassador, Doc. MUDr. Bohumil Seifert, Ph.D.
4.79
The Czech capital has in recent years established itself as one of the most visited European tourist destinations. In the city everything is therefore subordinate to tourists with an almost pilgrimage-like surge in high season. However, the city retains its charm and offers a diverse and mainly high quality tourist infrastructure. Prague is a room with a view. Meetings infrastructure
4.65
A complex and comprehensive offer, in which a remarkable number of world-class historic congress venues stand out. It is the first meeting point of the East European meetings industry that with further development is mixing it up with such first category destinations as Vienna, Berlin and Barcelona. It is the city in which conference participants will feel good. Subjective grade
4.61
The city with its rich cultural heritage, friendliness of locals and countless congress options anchors deep in the heart. Every street and house tells its own story, which gives the city a special touch. Prague maintains and builds on its high-quality romantic reputation. Comparison with the region: Prague has for a long time not been an Eastern European gem, but a true European tourist metropolis with a diverse and comprehensive offer, luxury hotels and sometimes too high prices. The story is reminiscent of Škoda, of which the Czechs are very proud and is one of the oldest automotive brands in Europe. Reputable, solid and reliable pre-war limousines were after the war changed by cars that were behind the times. Today, Škoda shines again and again puts the Czech manufacturer where it once was. The same can
BEST INCENTIVE IDEA Glass Decoration - visit a famous glass gallery in Prague, where you can admire beautiful works of art and create your own piece of art using your artistic flair whilst painting a piece of glass.
WHO TO CONTACT Prague Convention Bureau, Rytířská 26, 110 00 Prague 1, Czech Republic Ms. Barbora Vopěnková, E: barbora.vopenkova@pragueconvention.cz T: +420 224 267 263, www.pragueconvention.cz be said for the meetings industry, where Prague began to seriously falter against the locations top of the European league. If we look at the position of Prague regionally, Prague will not take primacy in the region over Vienna, but it certainly has all the conditions to remain for a long time the first congress destination among East European capitals. Cool meetings: CZECH KNEDLIČKI - bread dumplings, which are mandatorily washed down with some of the excellent Czech beer. There is a legend that Prague got its name Golden Prague because of the beer. Anyone who has not eaten Czech knedlički with goulash and drank a mug of beer, has not properly been in Prague. 23
Kongres meetologue
BUDAPEST CONGRESS QUEEN OF THE DANUBE
T
he second largest city of the former Austro-Hungarian monarchy is one of my favourite European capitals, where I feel at home. Even in greyer times it seemed to me colourful, cheerful and full of the power of life. Through numerous visits I witnessed the transition of the city into today’s modern congress metropolis. Budapest has always belonged to the tradition and culture of the West and the enforced stay in Eastern Europe is already quite a faded memory. Specific added value are be-
KONGRESNA ZVEZDA MEETINGS STAR 2013
stowed on the city by the extremely professional and positive professionals who, because of their Finno-Ugric linguistic connection, are reminiscent of their Scandinavian relatives. Once you agree all of the details everything will work like clockwork and without any unnecessary problems. It’s no wonder that it is always attracting congress organisers.
DID YOU KNOW Budapest is hot – literally! The city has more thermal springs than any other capital city in the world. An amazing 70 million litres of thermal water rises to the surface daily. The hot springs have given birth to dozens of medicinal baths and to a bathing culture dating back to Roman times.
Kongres meetologue
Destination grade: EXCELLENT MEETINGS DESTINATION Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
4.53
Individual grades: 4.54 Natural and cultural factors One of just a few cities in the world that literally lies on thermal springs and to which the Danube River gives a specific experiential value. In the city there is just no end to the cultural and historical attractions, which positions Budapest among the most attractive tourist cities of Europe. General and transport infrastructure 4.22 Budapest enjoys a very favourable position in Europe, at the crossroads between the East and the West. Moreover, even according to Mercer’s scale of quality of life it is among the top cities in Eastern Europe with a strong multicultural character. The accessibility of the city is excellent, as all roads in Hungary lead to the capital. Public transport is also excellently arranged and known to be reliable. The city is also a safe convention destination.
WHAT’S HOT 1. Budapest is hosting the FINA World Championship in 2021 - Following Azerbaijan and the United Arab Emirates withdrawing their bids, in 2021 Budapest will be the host city of the FINA World Championships, which includes swimming, open water swimming, diving, synchronised swimming and water polo. 2. Budapest Airport welcomes Wizz Air’s new route to Dubai in 2013 - Budapest Airport is proud to be one of the first airports to welcome direct scheduled air services to the world’s newest international airport - Dubai World Central Al Maktoum International Airport. 3. Budapest the 2nd Top Spot in Europe for 2013 - Of Lonely Planet’s latest list of top European destinations, Budapest has taken the silver medal. The writers and editors of Lonely Planet were surveying cities that are not too mainstream and not too packed with summer travellers, but that still offer café culture, history and outdoor adventures. Budapest proudly took a podium spot. 4. The Kempinski Corvinus Budapest ground floor re-design was completed in 2013 - This was the first major refurbishment of the hotel’s approximately 3,000 sqm of public areas since the Kempinski Hotel Corvinus Budapest originally opened in 1992. 5. Budapest Marriott Hotel Renovation brings a modern touch in 2014 - Giving a fresh start to the season, the Budapest riverfront hotel completed a makeover of its corridors and guest bathrooms, bringing a sleek and modern touch to them.
Tourist infrastructure 4.64 The rich legacy of the Austro-Hungarian Monarchy in combination with sights of the soc-realist period and the city’s affordability are a formula for an exceptional tourist popularity of the city and a good occupancy of the 22,000 hotel rooms. If we add to this an excellent hotel infrastructure and attractions such as spas, gastronomy and a rich nightlife we get a top tourist destination. Meetings infrastructure 4.43 The winning combination of world-class convention hotels, additional incentive offer and good prices. Behind its main competitors Vienna and Prague Budapest lags in destination management and has a little bit of a worse image. Missing a more proactive city convention bureau. Subjective grade 4.45 Best value for money. According to the research of Magyar Turizmus 1 EUR spent in Vienna in the congress industry is worth 2 in Budapest. At the same time Budapest is still a fresh and new destination compared to some quite tired competitors in the market. Comparison with the region If one was to put congress destinations of the New Europe into a football perspective, then in the first league Vienna dominates, which is immediately followed by Prague and Budapest. This has also shown up on our scale, on which Budapest ranked third among larger cities. The city has no shortage of picturesque special venues nor the most luxurious hotels and crazy and diverse incentive locations. If Prague and Dubrovnik are a love at first sight, then Budapest is love in the long run. In addition to the selection of 16 fivestar hotels, from Intercontinental to Kempinski, and 61 hotels with four-stars, it impresses with unique, speciality, historic
BEST INCENTIVE IDEA Budapest Danube river dinner cruise – This programme is created for those who would like to enjoy the wonderful views of the city bathed in light whilst having dinner in a romantic, candlelit atmosphere on a boat with live music.
WHO TO CONTACT Hungarian Convention Bureua, Bartók Béla út 105-113, 1115 Budapest, Hungary Ms. Julia Csesznok, E: csesznok.julia@itthon.hu, T: +36 1 488 8644 spa resorts. All this has been for many years an excellent and well-established MICE destination with well-oiled congress machinery. In addition, Budapest, unlike its rivals, is also a very pocket friendly congress destination. Cool meetings Hungarian cuisine is famous for its pepper and I cannot imagine a visit to the capital without tasting the world famous speciality of Hungarian goulash. They cook it with different kinds of meat - veal or pork. There are plenty of versions and since the 19th century it spread around the world via Viennese cuisine. 25
Kongres meetologue
ISTANBUL SIZE DOES MATTER
D
oes size matter? ‘Absolutely’, argue the meetings industry representatives of Istanbul. Distances and size are all relative in this city of superlatives where even five minutes, which is maybe a measure of distance from your destination, can easily be converted into a completely different travel experience. The only regional megapolis today has almost 15 million inhabitants, the city spreading in every direction where you out your view. Today Istanbul is some kind of a congress hybrid between regulated western destinations and more exotic congress destinations, and a hybrid between the old and the new that follows you in this incredible city at every step. Options for the organisation of social events are unparalleled
elsewhere in Europe. Cosmopolitan Istanbul has come back in full shine and has become one of the top global congress cities. The destination is back in the limelight and is the new global success story. How vital is the image of the city was proven at last year’s protests in Taksim square that did not cause any problems to the meetings industry. Similarly, Turkish Airlines is a symbol of the rise and vitality of the Turkish economy. We believe that the meetings industry of Istanbul will be the new congress success story, for it has already fulfilled almost every condition and at the same time it is still relatively inexpensive.
DID YOU KNOW British author Agatha Christie wrote her famous novel “Murder on the Orient Express” at Pera Palas Hotel in Istanbul.
NEW
Kongres meetologue
Destination grade: EXCELLENT MEETINGS DESTINATION Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
4.51
Individual grades: Natural and cultural factors 4.74 The most distinctive geographical determinant of the city is the Bosphorus, which separates the European from the Asian part of the city and connects the Marmara and the Black Sea. From the sea the most magnificent landscapes of the city are revealed. Together with the demographic conglomeration, historic heritage and amazing architecture, experientially they are putting Istanbul among the most important global tourist destinations. General and transport infrastructure 3.84 In the city of excess, despite the apparent chaos everything works more or less normally. In recent times the orderliness of public transport is especially impressive, with two metro lines and other transport that thoroughly interconnect the city. With the planned mega-projects the quality of life is improving as well as the general infrastructure. Most of all it is thanks to the phenomenal and smart growth of Turkish Airlines, which is today the fourth largest airline in the world. Tourist infrastructure 4.75 A city of scents, flavours and fragrances together with countless tourist attractions that have always been attracting tourists with their oriental touch. It is therefore not surprising that according to the last year’s Master Card Global Destination Index study it is among the ten most successful global destinations in 2013. Ahead of Istanbul are only Bangkok, London, Paris, Singapore and New York. Meetings infrastructure 4.82 Congress Bazaar of Istanbul offers everything that the heart of a meetings organiser could wish for, in addition to 7 convention centres, 3 fair grounds and almost 100,000 hotel rooms, and the excellently organised Convention Bureau of Istanbul. Subjective grade 4.25 Caught between traditional and Western culture the city offers one of the most authentic congress experiences in the world. Leaving aside the political instability and security problems it is one of the most competitive destinations in the world, which is also characterised by the genuine hospitality of the locals and their natural gift for business. Comparisons with the region Current support of local politics and the economy in the region is more an exception than a rule. Although the country has recently found itself in a whirlwind of protests and political instability, it seems that this does not affect the meetings industry and the Turkish congress tiger is relentlessly growling and overcoming everything set in front of it. If personal hospitality could be combined with the proverbial German precision, the route to congress superstardom would be com-
WHAT’S HOT 1. Istanbul Convention Bureau successfully hosted ECM Summer School in Istanbul - the 27th edition of European Cities Marketing (ECM) Summer School was in Istanbul at the Mövenpick Hotel Istanbul. 2. Istanbul re-brands – »Istanbul: the best place to connect«: This was partly in response to the fact that Istanbul first broke into the world’s Top 10 Congress Destinations in 2010 and subsequently became the world’s number one congress destination for meetings with more than 500 delegates in 2011 & 2012 (ICCA statistics). 3. New Hotel Raffles Istanbul will open in the summer of 2014 - Turkey’s first Raffles hotel will be located in Istanbul’s Zorlu Centre - a multi-use venue which will also house a performing arts centre, offices, residential property and retail outlets. 4. New Hilton Bomonti Hotel was opened in 2013 – the city’s largest hotel ever. 5. Istanbul named the best travel destination in the World by tripAdvistor in 2014: Istanbul was named the top destination in Europe and the world, ahead of cities such as Rome, London, Paris and New York, in the sixth annual Travellers’ Choice awards for Destinations by TripAdvisor.
BEST INCENTIVE IDEA Home to a diverse culture and vibrant crowd, Istanbul offers an infinite number of possibilities for incentive ideas. Having the Bosphorus dividing the city and the continents, a boat tour on a beautiful Istanbul evening promises breath-taking scenery for your guests.
WHO TO CONTACT Istanbul Convention & Visitors Bureau, Istanbul Ticaret Odası Ek Hizmet Binası, Reşadiye Cad. No:7, Eminönü 34112 İstanbul, Turkey Ms. Ayla Bilgiç, E: aylabilgic@icvb.org, T: (+90-212) 522 5555 www.icvb.org
pletely open. Professionalism and entrepreneurship when they are competing for international events is not lacking and they could be setting an example to other convention bureaus. Perhaps the biggest rival is Barcelona, which with its facilities and overall support is also able to host the biggest events. Cool meetings Istanbul is not in any way missing a whole world of real treats, so to pick just one would be unfair. This time let’s expose the spices that make the food divine, with the easiest way to encounter them at the Grand Bazaar. 27
Kongres meetologue
BELGRADE A CITY THAT NEVER SLEEPS
B
elgrade is an authentic, open and hospitable congress destination with soul.It features a plethora of floating restaurants and clubs, plus lively riverbank promenades. Belgrade has a good basis for the development of the meetings industry, with a large convention centre, the Belgrade Fair, numerous convention hotels, a long tradition and very reasonable prices. Belgrade bases its congress story on a rich culture at the crossroads of East and West, the central position in the South-East Europe and a lively social life.
Belgrade is a city on the rise and a rough congress diamond that has enormous development potential and can be placed geo-strategically side by side with world congress capitals, once it improves its infrastructure and handles the entire meetings sales chain In short, the zeitgeist of Belgrade is best summed up by writer Momo Kapor with the words: “Belgrade is a low-budget New York.�
DID YOU KNOW That Belgrade was the second city in the world to have a Grand Prix in 1939, right before WWII. The first was Monte Carlo.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
4.18
1. Crowne plaza hotel: once the Hotel Beograd, in January 2014 a fully renovated hotel reopened as the Crowne Plaza, an InterContinental Hotels Group brand. The new Crowne Plaza Belgrade has 416 units (387 rooms and 29 suites), 14 conference rooms and a choice of restaurants and bars.
Individual grades: Natural and cultural factors
4.29
The city at the crossroads of routes and historic conflict is full of history and forms an authentic social and cultural whole interesting to tourists. Unfortunately, some cultural monuments are in a pretty bad shape and that is why the grade is slightly lower compared to the other parts of the region. General and transport infrastructure
4.15
All roads lead to. The geostrategic position of Belgrade is extremely favourable and allows for easy access at any time of the year. Unfortunately, the traffic and especially its quality is the weakest part of the congress infrastructure. Years of wars, sanctions and isolation have claimed its toll on the transport and general infrastructure, which is slowly returning to normal. Tourist infrastructure
WHAT’S HOT
2. Tourism Oscar as the best place for tourism in SEE - Belgrade has been acclaimed as the best tourist spot in South Eastern Europe (SEE) in a tourism action carried out by Sacen International, an international centre for tourism and hospitality development based in Serbia, tasked with selecting the best of SEE tourism in 2013. 3. Royal Palace is officially open for visits - Visitors to the Royal and the White Palace will get acquainted with history, art and culture in a nice two-hour walk through the Royal Compound accompanied by professional tour guides. 4. 36th International Fair of Tourism (ITTFA) was held in Belgrade. 5. Air Serbia launching new routes. Planned growth from 29 destinations by end 2013 to 38 destinations by end 2014 and employing more than 300 people in roles across the business.
4.65
Belgrade is currently dominated by medium 3 and 4 star category hotels, in short this will be improved with new openings, which will improve the offer in the first hotel league. Otherwise, it is a city with remarkable cuisine, world-class nightlife, world events and positive vibrations, which makes it a very dynamic and attractive tourist destination. Meetings infrastructure
3.89
Belgrade has a good basis for the development of meetings industry with a large convention centre, the Belgrade Fair, numerous convention hotels, the long tradition and very reasonable prices. With the establishment of the Serbian Convention Bureau in 2007, co-operation and promotion has thoroughly improved and now Belgrade has in terms of management a unique opportunity to take advantage of its benefits, provided that the complete infrastructure will be thoroughly renewed. Subjective grade
BEST INCENTIVE IDEA Belgrade Rakija tour – Soak up the authentic charm of Belgrade and the bohemian atmosphere with an organised visit to Rakia Bars, where you can learn more about rakija (local brandy) and try six different kinds at three different locations, served with a special type of snack that amplifies and frames the taste accompanied by presentations, lectures and professional commentary at Rakia bars.
4.49
Looking at Belgrade in terms of conference infrastructure, investments are necessary for it to be able to compete in the premier league of European cities. Most convention facilities need renovation to get rid of a dominant retro style from the beginning of 1970s. The city has enormous potential, which is still significantly untapped. The gap between expectations of international congress planners and the reality is simply too great. Comparison with the region: Belgrade bases its congress story on the rich culture at the crossroads of East and West, the central position in the South-East Europe and a lively social life. Belgrade is a city on the rise and a rough congress diamond, which has enormous development potential and can be placed geo-strategically side by side with world congress capitals, if it improves its infrastructure and handles the entire meetings sales chain.
WHO TO CONTACT Tourist Organization of Belgrade, Masarikova 5/IX, 11000 Belgrade, Serbia Ms. Dragana Babović, E: dbabovic@tob.co.rs, T: + 381 11 3061 391 www.tob.rs
Cool meetings: Despite the remarkable culinary diversity, it is hard to avoid ”ROŠTILJ” (grill) and different forms of mixed grilled meat. Belgrade is the world capital of “čevapčiči” (meat rolls), patties, “uštipci”, “ražnjiči”, spicy sausages, “vešalica”, …..
29
Kongres meetologue
BRATISLAVA MEETOSLAVA
O
ne of the smaller and very likeable European capitals is compact and you can explore its beautiful parts by foot. The old town is closed for traffic. Administrative and economic centre of Slovakia is currently a fast growing Slovakia’s congress brand. Bratislava is a modern city with a developed congress infrastructure with key international hotel chains such as Sheraton, Kempinski, Crowne Plaza, Radisson Blu, Austria trend hotel and Falkensteiner. The offer is surprisingly rich and very colourful and includes a number of interesting special venues. We are all impressed
with Slavic spirit influenced by Germanic organization. As the new centre of European automotive industry, as it is considered for European Detroit, pins great hopes on the presentation of new cars as one of the specializations. All this is packed into affordable yet very effective and attractive package.
DID YOU KNOW That Bratislava and Vienna are said to be the two closest capital cities in the world - only 64 km (or 40 miles) apart.
NEW
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
4.26
WHAT’S HOT 1. Bratislava’s tourism fair ITF SLOVAKIATOUR celebrates its 20th anniversary this year. 2. Bratislava Castle Hrad – the buildings of Hrad are all renovated or rebuilt, with the courtyard to be finished some time in 2014. 3. Ryanair will celebrate its 10th anniversary in Bratislava in 2015. 4. Bratislava will host the 41st International Congress on Electrocardiology in June 2014.
Individual grades: Natural and cultural factors
4.23
City of four rivers defines the Danube river with its tributaries and with the mighty Renaissance castle above the intimate and compact old town. Although is in the shadow of the more notorious cities Vienna, Budapest and Prague it still offers rich experience. Modern metropolis, the centre of cultural and artistic life with rich architectural heritage creates high eventful diversity. General and transport infrastructure
5. The year 2014 is marked by the 10th anniversary of the Slovak Republic’s accession to NATO, to be honoured during The International Exhibition of Defence Engineering IDEB at Incheba EXPO Bratislava.
4.38
The infrastructure has in the recent years became better. Bratislava is practically in the suburbs of Vienna and has many advantages with its strategic location. A big potential represents airline accessibility with two airports in the courtyard of the city. Vienna is a major regional aviation hub, but the local is attractive for low-cost carrier. Relatively good quality of life. Public transport is organized with German precision. No problem with the safety. Tourist infrastructure
4.44
The city centre is full of pubs, restaurants and shops. Thanks to the mad New Year’s and other parties, Bratislava has acquired the title Partyslava. The hotel offer includes the bestknown hotel chains. 11 hotels fall under the categorization of 4 stars and 5 hotels under the categorization of 5 stars. In the last few years, Bratislava has become a new European tourist hub. It currently offers 17.500 hotel rooms. Meetings infrastructure
4.28
BEST INCENTIVE IDEA
In addition to the large convention centre Incheba Expo Arena and a completely new conference hall Slovak National Theatres, the holders of the congress offers are international hotel chains which all have superbly equipped conference centres. Many special venues like Eurovea city centre are the ideal choice for larger and scenic demanding events.
White Water Rafting on the Danube: the Bratislava White Water Canal on the Danube River offers a great rafting experience ranging from beginners to Olympic gold medallists.
Subjective grade
Bratislava Tourist Board, Bratislava Convention Bureau, Primaciálne námestie 1, 814 99 Bratislava, Slovakia, Ms. Agáta Mikulová, E: mikulova@bratislava.sk, T: +421 2 593 565 76, www.bratislavaconventionbureau.com
4.29
Slovakia is one of the most dynamic countries of Central Europe. With all the friendly people you feel very welcome and just like at home. Slovaks take hospitality and beer very seriously. Comparison with the region: Bratislava is undiscovered European congress capital which slowly and steadily penetrates into the congress market. It represents a novelty for international congress market which impresses due to the kindness and sympathetic of city centre but also because of not excessive commercialization. Bratislava has long lived in the shadow of neighbouring Vienna and Prague but today as fresh and full of new energy invites international congress organizers. It is closely to them mainly due to a more personal congress experience -the city
WHO TO CONTACT
is very friendly for the congress organizers and participants. Cool meetings: Bryndzové Halušky – Halušky, is one of the most popular national dishes of Slovakia. This hearty meal is made of potato dough noodles or dumplings (halušky) with sheep cheese (bryndza) cooked bacon sprinkled on top, and some versions have sausage. Easily speaking, halušky is similar as Italian gnocchi.
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Kongres meetologue
BUCHAREST PARIS OF THE EAST
C
ity avenues, fountains and magnificent town houses quickly show why Bucharest is considered for the Paris of the East. The largest town between Berlin and Athens is slowly breaking from congress transition and becoming an international congress destination. And otherwise due to a very creative scene and brutal fusion of modern and socialist architecture is easy to compare with East Berlin at the beginning of the transition. Charm of Paris has in the period of socialism thoroughly disappeared except for typical and broad boulevards. Bucharest is being developed at every step with incredible speed and at this time offers world-class congress facilities including unimaginable gigantic Nikolai
Ceausescu’s palace which is also a congress centre. Large international congresses are now more rare birds, but the city has a huge potential, relatively good accessibility and rich tourist offer where could become a strong and developed congress destination. For the exit from the congress shadow they will need to have a better marketing and connect congress providers. Currently it seems that the eclectic city is living in a kind of isolation from the international congress industry.
DID YOU KNOW The jet engine used by modern airplanes was invented by Bucharest-born inventor Henri Coanda. Romanian inventor and aerodynamics pioneer, Henri Coanda designed and built in 1910 the world’s first jet powered aircraft, known as the Coandă - 1910, which he demonstrated publicly at the second International Aeronautic Salon in Paris.
NEW
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
4.10
1. Museum of Art Collections re-opens in 2014 on Bucharest’s Calea Victoriei after 27 years of renovation. Among the first guests of the museum was heir to the British throne, Prince Charles, who was on a private visit to Romania. 2. Bucharest to host 3x3 European Champs in 2014.
Individual grades: Natural and cultural factors
4.11
Bucharest is one of the four capitals of Danube River next to Vienna, Budapest and Belgrade in southeast Romania. The city is surrounded by the rivers that flow into the Danube and picturesque lakes. City defines parks and green spaces as well as seven hills on which were developed main neighbourhoods. Due to the location in the middle of the Romanian plains, the area of the city is very large and monumental buildings and monuments increase the eventful diversity. General and transport infrastructure
WHAT’S HOT
3. Two electric test buses in Bucharest starting in 2014. The municipality intends to turn all of its public transport green by using electric vehicles for urban transport. 4. Bucharest City Hall starts to revamp the Triumphal Arch, with work to be done in 2015 and rehabilitation works to be completed by March 2015. Costs amount to around EUR 7 million, of which over EUR 5 million is from European funding. 5. Romania’s Bucharest National Opera House celebrates 60 years in 2014 - the current building was designed by architects Octav Doicescu and Paraschiva Iubu and has a 952 seat capacity.
4.14
It is the city of contrasts and surprises. Public transport infrastructure in this mighty city is kind of transitional and it seems that is failing to keep up with the rapid development of the city, except the legendary Metro. On the one side you can find most modern shopping streets but on the other socialist depressed neighbourhoods. Super modern skyscraper is sharing its street with bulk abandoned building interlined with electrical wires. Nonetheless, everything acts solid and feeling of security is surprisingly good. Tourist infrastructure
4.29
Infinite number of bars, cafes, restaurants and 124 hotels which currently possess 8.000 hotel rooms. Hotel offer deserves high marks mainly thanks to some truly world-class international hotels such as Hilton Athenae Palace. Extremely rich is also other tourist offer which seems to be somewhat shyly presented and promoted. You will hardly find tourist information centres or markings. City has enormous tourism potential. Meetings infrastructure
Treasure hunt in 100 years old Athenee Palace Hilton Bucharest: Discover the facinanting untold story of a 100-year-old grand hotel - a scene for royal gatherings, behind the scene plots, secrets meetings and grand celebrations. Since1914 up until now the hotel keeps memories of movie stars, world political & business leaders, famous artists and innovators today.
3.83
International hotel chains carry the offer. Great added value is a large number of specific scenes in museums, theatres and historic buildings that can host up to 800 participants. For larger meetings, the main venues are giant Parliament Palace, Exhibition and Conference centre Romexo and Conference Centre Chamber of Commerce. Congress infrastructure and some very good DMC’s and PCO’s are the strongest congress part of Bucharest. Subjective grade
BEST INCENTIVE IDEA
4.15
Despite the good air accessibility, Bucharest has used its congress potential relatively poor. The city is lacking recognizable congress brand, functioning and proactive Convention Bureau which would help to take advantage of numerous historical monuments and some top congress hotels. Currently it appears that the city is in a kind of isolation from the international meetings industry. Mixed feelings. Comparison with the region: Bucharest is a city of contrasts in the field of congress tourism. Great palaces and the latest congress hotels but on the other hand poorly recognized brand and unrelated congress offer. These are the main disadvantages compared to
WHO TO CONTACT Romanian National Tourist Office, 355 Lexington Avenue, 8th Floor New York, NY 10017-6603, USA Mr. Simion Alb, E: info@romaniatourism.com, T: +001 1 212 545 8484 www.romaniatourism.com
the much more active cities such as Belgrade and Sofia in the vicinity. But at this moment it is certainly the most affordable major European Congress Capital. With a little effort you will find everything you need for any events. Even the friendliness of the staff in the hotel and congress sector deviates from the average. It appears that the city is missing a little bit more energy so it can be placed alongside big cities, where it actually falls depending on its situation and the conditions for the congress industry development. On a scale of ICCA in 2012 occupied 85 place with 28 congresses, and depending on the conditions it could be ranked much higher. Cool meetings: Tuica- the most popular drink in Romania, is made of plums, apples or peaches and is as strong as whiskey 33
Kongres meetologue
GDANSK CITY OF SOLIDARITY AND FREEDOM
T
he increase in visibility of the European football championship has contributed in its own way, whilst at the same time Gdansk is relatively affordable and accessible and also has solid infrastructure in place. These are the basic conditions for the rapid development of congress tourism. From other Polish cities and towns Gdansk is distin-
guished by a unique atmosphere, rounded off by the Gothic architecture of the city. This is greatly aided by the mixing of cultures that have left their mark on the city a very open and relaxed place. The positive impression comes through mostly in the friendliness of the people and their warm reception. We can also count on Poland as an interesting outgoing market, as the country with almost 40 million inhabitants is successfully battling the recession.
DID YOU KNOW The area around Gdansk is famous for Amber which is also known by many other names such as: jantar, good stone, sacred stone, gold of the north, Baltic gold and electron. Amber is also a mineral of many colours that, depending on the age, can have nuggets ranging from nearly white through all shades of yellow and orange to a dark, almost cherry-like red.
34
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
4.05
1. PIARC International Winter Road Congress 2018 - The PIARC Congress, the world’s most important and largest event for the road industry, along with its accompanying trade fair will be held in Gdańsk’s AmberExpo Exhibition & Convention Centre.
Individual grades: Natural and cultural factors
3.78
The shallow Bay of Gdansk, rounded to the north by the Hel Peninsula and the Baltic Sea, gives the city a unique natural character. Coastal dunes protecting the region against the intrusion of the sea from the bay alternate with a picturesque lake area around Gdansk and form attractive landscape diversity. The main experiential diversity, however, lies in the rich and tumultuous cultural history, which has plenty of historical monuments in the old centre of Gdansk. Meetings Infrastructure
WHAT’S HOT
2. Record number of business meetings held in Gdansk & Region - Over 7,000 business meetings were held in Gdansk & Region in 2013, 2,000 more than in 2012, making it a great success for the local industry and the Gdansk Convention Bureau/Gdansk Tourist Organisation. 3. Gdansk a top conference destination - Gdansk was listed in Kongres magazine’s top 10 conference destinations in Europe for 2013! 4. Gdansk Shakespeare Theatre will open in 2014 – The new theatre will be one of the main attractions of Gdansk. 5. Gdansk has got the power - Anna Gorska, CEO of Gdansk Tourist Organization/Gdańsk Convention Bureau, has been awarded the MP Power Award in the category of MP Power 12 Convention Bureaux.
4.50
Gdansk is the city with the most advanced and comprehensive meetings infrastructure in Europe as a result of huge investments for EURO 2012. Together with the excellent Convention Bureau that connects the entire offer of the Pomorjanska region, Gdansk has managed a major breakthrough on the international meetings scene. General and transport infrastructure
3.72
EURO 2012 gave an acceleration to the development of general infrastructure. Transport seems to be a bit weak, as the Poles have not finished all of the projects, but they are well on the way to a better situation, as this is the weakest part of the meetings infrastructure. It is necessary to highlight the dysfunctional cycle paths and inadequate road system and parking arrangements. New age blend of socialist and capitalist urbanism is still solid and works better than in some other Polish cities. Tourism infrastructure
4.31
In the years up to the European football championship Gdansk literally blossomed. Accommodation capacities were adapted to the new tourists, with the biggest progress made especially in the area of cuisine offers, ranging from fast food to world-class cuisine. In the summer, the region around Gdansk is turned into the biggest Polish Riviera with a traditional seaside offer. Subjective Grade
4.61
Gdansk lives and breathes for meetings tourism and is recognised as one of the most important tourist areas. The solid relationship between price and quality is one of the main reasons for the competitiveness of the destination. A positive personal experience and the hospitality of the locals reinforce the image that the city has acquired in a relatively short time. Comparison with the region: Gdansk differs markedly from other Polish cities because of the special atmosphere in the old town and its many historical sites suitable for congress tourism. There is an attractive mix of west and east, of northern culture and of the old and the new, all adding to the city’s unique identity. Gdansk is known as a place of freedom, which is written into its genetic
BEST INCENTIVE IDEA Gdansk experience; old town walk. Gdańsk is a must- see: it’s the place where the Second World War started and where the Communist Rule began its end with the Solidarity movement. Among Gdańsk’s many landmarks there are the massive gothic brick Church of Our Lady, the Long Market surrounded by Renaissance townhouses and the Old Medieval Crane dreaming on the Motława Bank.
WHO TO CONTACT Gdansk Convention Bureua, Dlugi Targ 28/29 Str., 80-830 Gdansk, Poland Ms. Justyna Sudakowska, E: sudakowska@gdanskconvention.pl, T: +48 58 300 06 59, www.conventionkrakow.pl code and is reflected in the rich cultural heritage and current cultural and artistic production. As a result of the hyperactive Convention Bureau, Gdansk as a destination is in an extremely high position in comparison with other Polish international destinations. To achieve excellence Gdansk needs to focus on better regulation of its traffic and its accessibility, which is not yet at an adequate level, although the other infrastructure is excellent and comparable with competing European destinations. Cool meetings: ‘Pierogi’ are Polish ravioli, stuffed with a variety of meat, cabbage or potato fillings. Gdansk Promotional Video GDANSK AND REGION – WHERE BUSINESS MEETS
35
Kongres meetologue
GRAZ SECOND CITY FIRST
G
raz and Maribor have much in common, with both cities having been European Capitals of Culture. In 2003 Graz became a city with some force behind its cultural offer in the international arena, and it also seems that the European Capital of Culture gave Graz additional tourism acceleration. The centre of European culture is embodied in its futuristic Kunsthaus and other cultural facilities, which I often visit to see some of the exhibitions or concerts. Graz is Austria’s second largest city and capital of Styria, which before the First World War was the administrative, cultural, economic, and political centre.
The most eminent medieval building above the town is the Schlossberg fortress with its famous bell tower with a clock, which is a real highlight. Around the fort a picturesque medieval town centre has developed, with the orderly gardens and surroundings surprising in all seasons. The city gives out a youthful appearance, because of the many students who study at one of the three universities. It is similar in size to Ljubljana and is nicely compact and green. It gives its biggest green breath through the huge Burgarten city park, full of attractive fountains and sculptures, as well as the many other urban parks.
DID YOU KNOW That on December 1, 1999, this exceptional city centre, which until the present day had only a few examples of modern architecture, became a UNESCO world cultural heritage site and that 2003 was one of the most significant years in the city’s history when it was named “Cultural Capital of Europe” by the EU Ministries of Culture, with a colourful cultural programme that attracted visitors from all over the world.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
4. 33
1. American Football European championship – Will be held at the UPC Arena Graz in 2014. 2. La Strada Street Theatre Festival - Pedestrians dancing furiously, city hikers on urban discovery tours, energy-laden popular productions, phenomenal theatre of masks going beyond all physical limits, puppet shows that make us marvel, thrilling productions for kids… all of this as well as unusual encounters in streetcars and on trains at this festival.
Individual grades: Natural and cultural factors
4.51
Graz is in the centre of Austria’s green heart, which gives it the character of interplay between the forests of planar Graz fields and the majestic mountains, which are crossing into the wine-growing hills. Cultural diversity, rich history and the connecting Mura River have formed a high experiential diversity, which is reflected in the many opportunities for congress and incentive organisers and planners and is therefore among the most highly esteemed in the region. General and transport infrastructure
4.32
Transport and general infrastructure in Graz is excellent and according to survey results amongst the best in the region. A network of public transport is very well organized; the city has over 120 kilometres of bicycle lanes and the parking system is superbly arranged. It all works very professionally and tidily, and also remarkable is the sense of security with a high level of environmental responsibility and awareness of the population. Tourist infrastructure
4.65
In terms of infrastructure Graz is still the leading regional convention destination. With more than 154 congress events and some 46,000 participants it achieves excellent results and is stable on the charts ranking international events. Graz can be regarded as a proud congress destination, which is modern, dynamic and internationally competitive. It is difficult to challenge it with any serious errors, perhaps just a slightly poorer image on the international scene. Subjective grade
3. Long Table of Graz - imagine sitting down at a festively decorated table and enjoying a delicious dinner with matching wines and musical entertainment, accompanied by 700 other guests, in the heart of Graz. This is what happens at the long table. 4. The spectacular architecture of Graz Kunsthaus leaves nobody cold. Whilst it’s not common for existing, traditional urban buildings to sit so perfectly next to breathtaking new architecture, with the setting of this museum of contemporary art in Graz it’s definitely the case. 5. UNESCO City of Design is a timeless attribute to a city, not only regarding existing design in Graz, but also entailing a responsibility to implement design into everyday life. Graz will stay a City of Design and thus become a constant member of a worldwide network of creative cities.
4.39
Graz is a mature tourist destination, which despite the crisis is recording a steady growth of tourist arrivals and overnight stays in all tourism segments. This is due to a very clear positioning of the city on three pillars as the capital of culture, cuisine and knowledge. Graz has established itself as a base for exploring Styria, which gives it additional marketing momentum. Meetings infrastructure
WHAT’S HOT
4.32
Environmental responsibility, tidiness of the surrounding areas and infrastructure, cultural infrastructure, the city of design and creative industries are all ideal for the development of congress tourism. The city, key stakeholders and politics do not lack creativity and strategic vision. Despite all the positive projects it may lack some charisma of a capital, making it need much more energy to fight even more successfully at the international congress scene. Otherwise, a beautiful and practical congress destination. Comparison with the region: Being the first is sometimes difficult, and Graz was among the first to develop the branding of the entire destination,
BEST INCENTIVE IDEA Schlossberg tour, up above the rooftops of Graz. No tour of the city would be complete without that wonderful view from the Schlossberg hill, looking out over the unique tiled roofscape to views of the mountains, hills and wine country, weather permitting of course.
WHO TO CONTACT Mr. Heinz Kaltschmidt, Head of Convention Bureau, T: +43 316 8075 0, E: kongress@graztourismus.at, www.graztourismus.at congress grants and many other marketing innovations, from which other regional convention bureaus drew inspiration. However, former pupils have caught up and in the field of branding and in some other areas are now ahead of their teacher. Graz may not be the most seductive convention destination, however, it should be highlighted that Graz and Styria live with congress tourism throughout the year. A developed infrastructure and –year-long additional offer helps this, where tradition combines with the present and where everyone can find an offer for their taste, needs and pocket. With the focus on green meetings Graz will also definitely find the right answer to the ubiquitous crisis, which has not bypassed congress tourism. Cool meetings: Graz has been redefined into the culinary capital of Austria with many gourmet surpluses. It is mandatory that you try the pumpkin seed oil - the black gold of Styria 37
Kongres meetologue
KRAKOW PROUD CITY
T
he main element of experiential diversity of the Malopolska region, of which Krakow is at the centre, are the many historic sites, architecture and social attractiveness united in 6 national parks and 84 nature reserves. The southern part of the region has numerous spas and there are 8 more sites on the UNESCO list in the region in addition to Krakow. The nearby High Tatras with Zakopani in the South are the recreational area for Krakow, the real epicentre of Polish tourism. Similar to other major Polish cities Krakow has a perfectly organised Convention Bureau, and behind the success-
ful congress offices in Poland you can usually find a team of women. Over the last few years, Poland has been in the spotlight of the international community because of its relatively successful struggle with the economic crisis and its rapid economic growth. Not surprisingly, therefore, Krakow will see the growth of one of the most modern convention centres in Europe: ICE.
DID YOU KNOW That in 1978 Kraków’s Old Town and Kazimierz districts were placed on the first UNESCO World Heritage List and in the same year Kraków’s archbishop Karol Wojtyła became the first non-Italian pope in 455 years.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
4.24
1. MPI EMEC 2015 IN POLAND - The MPI European Meetings and Events Conference will take place in Krakow in 2015, the event prepared in cooperation between PCB POT, Kraków CB, ICE Kraków and the MPI Poland Club.
Individual grades: Natural and cultural factors
4.40
The cultural capital of Poland is a city where the glorious past is omnipresent. A number of cultural and historic sites attract a large number of tourists and conference organisers. Its very high score is only lowered by a bad attitude towards the environment and the much-ignored grey suburbs that stir memories of socialism. A typical example of the socialist experiment is in the workers’ settlement Nowa Huta, with heavy industry and endless blocks of flats. General and transport infrastructure
WHAT’S HOT
3.63
2. New conference facilities at the Holiday Inn Krakow - Since last year the Holiday Inn Kraków City Center have been building a new wing attached to the existing Hotel, where you can now find an additional 85 newly designed rooms, a big and modern fitness room and multipurpose large conference facilities. 3. The construction of EXPO Krakow is underway – EXPO Krakow will be one of Europe’s most advanced fair and congress centres and it will host its first event in the spring of 2014. 4. Hilton Worldwide Announces First Dual Branded Property in Krakow - Upscale DoubleTree by Hilton Kraków Hotel & Convention Centre and Value Hampton by Hilton Kraków expected to open in 2014. 5. Ryanair launches a new domestic connection between Krakow and Gdansk - The flights from Kraków to the seaside will run three times a week, on Tuesdays, Thursdays and Saturdays.
Currently the most problematic part, as Poland has probably the worst roads in Europe. We recommend that you come to the city with one of the many air companies and save yourself from the road ‘adventure’. Otherwise, the city is a pleasant place to stay with an extensive network of bicycle paths and increasingly orderly public transport. Also impressive is the high level of shared space tidiness. Tourist Infrastructure
4.35
Krakow is a mature and well developed tourist destination with a variety of hotel services and an exceptional number of tourist attractions. This and the extraordinary offer of restaurants, cafes and entertainment make it one of the leading central European tourist destinations. Krakow was rightly chosen to be the cultural capital, since as much as 11 cultural centres, 8 theatres, four orchestras, and 9 museums with 37 permanent and 152 temporary exhibitions operate in it. Meetings Infrastructure
4.18
For congress tourism of the city, ICE will be extremely important. The city has taken a risk with the new convention centre, but they managed to create a modern concept with a lot of novelties, a traditional destination for the Facebook generation. Subjective Grade
BEST INCENTIVE IDEA Exploring the hidden treasures of Krakow in an interesting, unique and active way with elements of competition.
WHO TO CONTACT Krakow Convention Bureua, pl. Wszystkich Świętych 3-4, 31-004 Kraków, Poland Ms. Natalia Kulec-Gren, E: Natalia.Kulec-Gren@um.krakow.pl, T: +48 12 616 60 77, www.conventionkrakow.pl
4.25
Krakow convinces with its quality, positive affection for congress tourism and competitiveness, all seasoned with the hospitality of the locals. A good image is a big help. We are awaiting with curiosity the world premiere of the Convention Centre ICE 2014, which will certainly shuffle the wider stack of cards. Comparison with the region: Of all the Polish cities Krakow is the one with the greatest soul and is the most fraught with history. Being the main tourist city it has excellent conditions in place for the development of congress tourism. With the construction of the new convention centre it has also received a real affirmation. In Poland Krakow will be the destination of the new generation, which will soon be recognised as a high quality, compact and most versatile meetings destination in Poland due to the cultural heritage, new meetings capacities and because of its
huge scientific potential. The activities of the Convention Bureau are a good indicator of what the destination is capable of and what expectations it can meet. Krakow’s recipe is successful and a case of good practice for other more traditional central European destinations. I expect a fierce fight among the leading Polish destinations, which is moving into its next phase. Poland boasts 17 Nobel Prize winners and considering the size of the country it has a numerous scientific community. A large part of it is concentrated in Krakow, with more congress Ambassadors working around the world. This is another plus for the future of the destination. Cool meetings: Oscypek is a characteristic smoked sheep’s milk cheese, which is produced in the High Tatras. It is smoked at the open fire and is on the list of protected products. With its characteristic cylindrical shape it is highly typical of Zakopane.
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LJUBLJANA The most beautiful city in the world*
L
jubljana has congresses written in its genome. Long before the emergence of the meetings industry as we know it today, in 1821 Ljubljana hosted the Congress of the Holy Alliance. The legacy of the event is the Congress Square, surrounded by famous buildings and one of the city’s icons, and after the renovation it is now also an attractive venue. At the time of the Congress of the Holy Alliance Ljubljana was chosen because of adequate accommodation facilities and its strategic location. Because of the passage through the Ljubljana basin, Ljubljana has always had a linking role between South East and Central Europe. It has the attributes of a big city, while creating the
impression of a small and friendly town. Recently the comprehensive urban renewal also contributed to this, with which Ljubljana acquired many new areas that are closed to traffic and are also suitable for congresses or other events. The city is picturesque, attractive and friendly to congress guests. Ljubljana is the most important congress destination in Slovenia, where most of the meetings take place because of the appropriate meeting infrastructure and its accessibility. *With these words Ljubljana’s Mayor Mr. Zoran Janković welcomes guests and tourists.
DID YOU KNOW In 1821 the most influential European leaders and politicians gathered in Ljubljana for the Congress of the Holy Alliance: count Metternich, the Austrian imperial couple, Russian car, the king of Naples and others. The victorious powers defeating Napoleon gathered with the mission to re-establish the balance of powers in Europe, ruined by the conquering of Napoleon. Ljubljana has so with joined the history of European diplomacy.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades:
4.46
1. Four Points by Sheraton – U.S. hotel chain Starwood Hotels&Resorts is opening a Four Points by Sheraton Ljubljana with Mons hotel
5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so INDIVIDUAL GRADES: Natural and cultural factors
2. Cankarjev dom – with a renovation completed in 2013 has earned the title of best Convention Center in Southeast Europe awarded by Kongres magazine
4.45
These are rated highly since Ljubljana is an appealing and attractive tourist destination with a developed infrastructure and cultural offer as well as high experiential value. The focus of this is the Ljubljana castle and the medieval town. Given the size of the city, it has an exceptional cultural and historical diversity with over 15 museums, 41 galleries, 10 theatres and experientially diverse and varied natural hinterland. General and transport infrastructure
WHAT’S HOT
3. 29 international congresses in Ljubljana with more than 100 participants and in accordance with the ICCA criteria in 2014 represents one of the most successful years of meetings industry in Ljubljana 4. Ljubljana celebrates 2000 years of Emona – two thousand years ago, the Roman city of Emona stood on the site of the present-day Ljubljana. In 2014, in celebration of the anniversary, Ljubljana will host a vibrant programme of events and experiences aimed at evoking the atmosphere of Roman times 5. Union Hotels – With the merger and its rebranding became the largest Ljubljana’s hotelier in 2014
4.11
Through history the city has expanded organically and, consequently, the overall proportion of infrastructure and transport is solidly regulated. Among the major shortcomings are still the bad airline availability, the unused railway infrastructure and poorly controlled stationary traffic. The city is extremely safe and in the region one of the most sustainably-oriented. Tourist infrastructure
4.43
In the past the tourist offer developed around business tourists, so in Ljubljana hotels are missing a truly superior luxury hotel and recognisable international hotel chains. In the range from 2 to 4 stars, the offer is wide and attractive enough. The restaurant offer is solid, especially in Ljubljana there are many green spaces that offer plenty of opportunities for sports and recreational activities and incentive programmes. Congress infrastructure
4.79
Most of investments in the tourism sector in recent years were aimed at improving the congress infra- structure. With two top-level convention centres and a very well developed hotel meetings offer, Ljubljana is the region’s leading congress destination. Also positive is the operation of the Ljubljana Convention Bureau. Among weaknesses we could count fluctuations in the quality of service and lack of hotels availability in the largest peak times. Subjective grade
4.41
Mostly Ljubljana makes a good first impression, which is partially due to the consequence of the burden with ‘”apriority” conceptions in the light of the Balkans and Eastern Europe. Instead they find a congress destination which friendly and favourable to the meetings industry while competitive in terms of price and quality at the same time. Among all regional capitals it also has a very good image that has also been strengthened thanks to the Conventa Trade Show. Comparison with the region: According to its conference and accommodation infrastructure, Ljubljana belongs to the group of capitals suitable for medium-sized and smaller meetings (up to 2.500 participants). It is positioned side by side with the new EU member
BEST INCENTIVE IDEA Ljubljana guided cycling tour – one of the best ways to get around the city and its major sights is by bycicle.
WHO TO CONTACT Ljubljana Tourism, Krekov trg 10, 1000 Ljubljana, Slovenia Ms. Tatjana Radovič, E: tatjana.radovic@visitljubljana.si, T: +386 1 306 45 84, www.visitljubljana.com
states and geographically in the region of the Western Balkans. Thus, according to congress stakeholders in Ljubljana the most competitive destinations are Zagreb, Belgrade, Prague and Budapest. Compared to the newer EU capitals and countries of South East Europe, Ljubljana is ranked in the second half. It is preceded by Budapest and Vilnius, and we should also highlight the rapid growth of Belgrade. While most countries and cities in Europe, including New York, recorded a minimal decrease in the number of congresses, the cities in our immediate vicinity, mainly from South East Europe, recorded a fall on a smaller scale or record growth. At the end of last year in order to give Ljubljana a new sales and promotional momentum, a partnership called Ljubljana Strategic Bidding Team (LSBT), was established; it is composed of interested partners from both the private and public area. Cool meetings: “Pražen krompir” on oil and onions are world famous and a very popular potato supplement with us, without which no Sunday lunch in Ljubljana and suburban restaurants passes. With a little luck and knowledge you will eat the best one in the world. The number of versions is similarly endless as with risotto and is depending on the imagination. 41
Kongres meetologue
NOVI SAD AUTHENTIC CONVENTION “EXIT�
I
n Vojvodina multiculturalism accompanies you at every step. Capital of the autonomous region, where the roads are all long and fields endless, is also exhibition/fair and conference hub of Serbia. Meetings industry is tailored to the nature and the character of the city. Novi Sad is the economic, scientific and university centre. With the construction of the convention centre Master and renovation of hotels it has become a competition to more established destinations. Novi Sad is climbing slowly the ranks and becoming the
second meetings destination in Serbia. The Convention Bureau of Novi Sad (established in 2010) will no doubt speed up further development of meetings industry. If we cross the really good and modern offer with the hospitality of locals, superb cuisine and very reasonable prices, we get more than competitive convention destination.
DID YOU KNOW That the Petrovaradin Fortress, also known as the Gibraltar on the Danube River, is one of the most famous landmarks of Novi Sad and one of the largest and most complex fortifications in southeast Europe.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.81
1. Exit festival – gears up to celebrate its 15th anniversary in 2014. Set in the historic Petrovaradin Fortress in Serbia, EXIT has to be one of the most perfectly located festivals in the world. 2. Novi Sad Fair – The International Agricultural Fair held in Novi Sad was in 2013 the largest agribusiness event in Serbia. It is one of the five leading fairs in Europe and ten in the world, according to the Eichberg Ag Trade Show Report 2010 data.
Individual grades: Natural and cultural factors
4.05
The first thing that you notice in Novi Sad is Petrovaradin Fortress, which stands out from the surrounding plains, and give the city a special adventurous character. Petrovaradin was once considered to be Danube Gibraltar. The second is its multicultural character, which makes it socially and culturally attractive. In Vojvodina live 26 nations and ethnic groups that make Novi Sad very cosmopolitan. The third is the river Danube, which gives the city energy. General and transport infrastructure
WHAT’S HOT
3. The Cultural Centre of Novi Sad launched a gorgeous new digital heritage platform using DPLA’s open source technology in 2014. 4. River cruise congresses on the Danube river. 5. European Union Information point has opened its doors in Novi Sad in 2014, aiming to improve knowledge of the European Union amongst fellow citizens.
3.82
Novi Sad is the capital of Vojvodina and the second largest city in Serbia. As a centre of culture and science it has always been directed towards Vienna. Also the communal and general infrastructure with architecture are reminiscent of the AustroHungarian period. The city boasts with the highest quality of life in Serbia. High employment, communal infrastructure is arranged and air is the cleanest. The cultural offer is also rich and it seems that it is a pleasant place both to stay and to organise conferences. Tourist infrastructure
4.04
In the city you certainly will not be left hungry and thirsty. A look at the huge and colourful market is proof that you are in the heart of food production. The hotel offer is also diverse and ranges from five star Hotel Leopold to many hotels of category 3 and 4 stars. The offer is tailored to the diverse needs of guests and visitors of the Novi Sad Fair and other business guests. It also offers a rich nightlife. Meetings infrastructure
3.73
Master centre, which was created in 2006, is the heart of the congress offer of Novi Sad. At more than 31.000 meters of surface the convention centre offers a trade fair hall and a multi-purpose hall. Novi Sad is a city with one of the longest fair traditions in the region. Convention facilities and other infrastructure are suitable for medium large conferences for up to 500 participants. Subjective grade
4.22
Novi Sad is teeming with nostalgia, it is a way of thinking and living. In Novi Sad, life is slow and harmonious between numerous nations. Residents of the city have a lot of heart and they are exceptional hosts. A paradise for culinary hedonists and a great congress alternative if you decide to organise a conference in Serbia. Comparison with the region: Novi Sad maintains well its image of an advanced capital also with festivals such as Exit and others. Unfortunately, the tourism sector is lagging behind some of the most active destinations, especially the capital Belgrade, which is perfectly establishing itself as an important European congress
BEST INCENTIVE IDEA Salaš 137 – it is a unique place if you want to enjoy local food and drink in an authentic ambience and the local ethno music of Vojvoda.
WHO TO CONTACT Tourist Organisation of Novi Sad City, 9 Mihajla Pupina Boulevard, 21000 Novi Sad, Serbia Ms. Slavica Lončar, E: slavica.loncar@turizamns.rs, T: +381 21 6617344
destination. The question is why to organise a congress in the city, which is only 100 km away from the capital city of Serbia. The answer is in a different, perhaps more authentic atmosphere and hospitality, numerous possibilities of accompanying programmes genuine ‘salaš’, in short in the authenticity of the congress story of Novi Sad. Cool meetings: FISH PAPRIKAŠ a modest dish of exceptional taste for true gourmets 43
Kongres meetologue
PODGORICA REGION’S WARMEST CITY
W
hen I visited Montenegro for the first time, I was fascinated by the combination of gorgeous landscape, biodiversity and its pleasant climate. The extraordinary natural resources have not been managed well, however, a consequence of non-sustainable development in the past. The same applies to the potential for the development of the meeting industry in Podgorica, which is remarkable, but poorly utilised.Moreover, the country is small but has a remarkable history and, consequently, a high concentration of tourist attractions that could become an in-
tegral part of the meeting industry, or simply offer a cooling down from the searing summer heat. The town is thus in the shadow of the bigger tourist places and unfortunately also touristically quite boring. Montenegro is probably one of the rare countries with two capitals, the formal one in Podgorica and its capital of the ‘heart’ in Cetinje. If you want to find the true heart of the country, you will have to have to go on a trip there.
DID YOU KNOW That the St. George Church, the oldest church in the city, dates from the 9th to 11th centuries.
Kongres meetologue
Destination grade: Recommendable Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.16
1. The hotel offer is getting richer with two category of 4 stars hotels already opened and the Hotel Hilton under construction as the first hotel brand of that type in the country*****. 2. As a very important part of the religious tourism of Podgorica and the entire Montenegro, the construction of the Orthodox Temple of Christ’s Resurrection was finished in October 2013.
Individual grades: Natural and cultural factors
3.91
Podgorica lies at the cultural and transport crossroads of the middle of the Zetska plains, only a hop from the varied Montenegrin landscape. Montenegrins are justifiably a proud people, reflected in the awareness of outstanding natural and cultural heritage, which is the main attribute of the touristic / meetings offer. General and transport infrastructure
WHAT’S HOT
3. Newly opened modern King’s park across from the imminent Hilton Hotel. 4. Irish Low-cost Airline Ryanair opened flights from Podgorica to London and Brussels. 5. As a part of the Wine & Dine offer there is Wine House and several new natural type (eco & etno) restaurants, as well as a number of international cuisine spots (Japanese, Chinese and Turkish).
3.12
The worst part of the meetings offer, largely based on air accessibility, is that roads, railways and other traffic infrastructure is poorly developed. Also poor is the tourist information infrastructure of signs and directions around town. The attitude towards the environment is not proportional to the environmental statements, because the infrastructure is governed more or less ‘domestically’ and it is the weakest link in the tourist offer. Tourist infrastructure
3.45
According to statistical data Podgorica has 31 hotels, 580 rooms, 156 apartments and a total of 1,600 beds. Approximately half of the hotel rooms are appropriate for meeting industry guests (11 hotels are of 4* category), a hotel with 5 stars is lacking. Taking into account the size of the town, it has the largest concentration of bars and restaurants, over 700 in total. Meetings infrastructure
2.74
Meeting facilities currently are mostly located at hotels. For now the best choice is the Hotel Ramada, with a smaller congress centre for 200 participants, but after the opening of the Hilton Hotel that everyone is waiting for there will be a larger multifunctional centre. The greatest weaknesses are the undeveloped meetings brand of Podgorica, the lack of a convention bureau and the needed development of a network of meetings industry suppliers. Subjective grade
3.72
For nor Podgorica is more a transit tourist destination, waiting to present itself to congress guests. Comparison with the region: For now Podgorica can rarely be found on the meetings industry map. Considering the outstanding potential it will over time come to have all that is necessary to be a true meeting destination. Among its advantages there is its strategic position, which enables easy access to the most attractive parts of Montenegro for incentives. Among the weaknesses we have to point out the current state of the meeting infrastructure and its transport isolation. Being an air travel destination it is highly dependant on the number of flight connections, including low cost ones. A convention bureau for the town would greatly help in positioning the destination, which it de-
BEST INCENTIVE IDEA 4×4 WD IN THE HISTORICAL HEART OF MONTENEGRO - Self drive to Cetinje, the best witness of the Montenegrin turbulent history and the former seat of Montenegrin rulers. Experience adventurous roads which will take you high above Boka Bay and onto the beautiful and majestic Lovcen Mountain. Enjoy a luxury picnic lunch in intact nature, numerous outdoor activities and culinary workshops.
WHO TO CONTACT Tourism Board Podgorica, Ulica Slobode 47, 81000 Podgorica, Montenegro Ms. Biserka Stamatović, E: biserka.stamatovic@podgorica.travel, T: +382 20 667 535, www.podgorica.travel serves as a capital city. The town is developing quickly and is looking for the right image, torn between the classic tourism flow and the idea of development into a meeting destination. Cool meetings: Vranac - an aromatic and intoxicating wine, a true elixir of life, that put you in a good mood. The best known is from the Plantaže vinyards, where they produce the best Vranac, pro corde and loza (brandy made from grapes). 45
Kongres meetologue
SARAJEVO BETWEEN EAST AND WEST
T
he fragile peace in Bosnia is occasionally interrupted by incidents that don’t undermine the feeling of security. The city is opening up to new capital and building sites are open all over the city despite the economic woes. The meetings industry is not yet among the key products of Sarajevo. For a serious breakthrough it should be dealt with in a planned and strategic manner. Sarajevo is a winner in hospitality, which contributes greatly to the positive personal experience of the participants. I often wonder if the four-year siege tore apart the spirit of tolerance that shaped the Bosnian culture for centuries beforehand and culminated in the Winter Olympics of 1984 under the world’s gaze.
Sarajevo deserves a new “Olympic Games” and a number of new congress projects. For starters, Sarajevo will be the European Cultural Capital in 2014. The new spirit of the times is demonstrated by the Al Džezira Balkan TV station setting up headquarters in Sarajevo. According to the editors this is because of the special spirit of Sarajevo which enables regional coverage without nationalist tendencies. The Bosnia and Sarajevo from my youth are gone, but the romantic memories remain!
DID YOU KNOW That 30 years after hosting winter Olympic Games, Sarajevo and East Sarajevo get ready for another Olympic event. The cities will introduce a new perspective of excellence among young elite athletes of Europe and will again unite the two cities that naturally lean on each other and are connected by their common past and future. EYOF 2017 will be held in Bosnia and Herzegovina.
Kongres meetologue
Destination grade: Recommendable Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.31
1. 30th Anniversary of Winter Olympic Games in 2014 – Sarajevo will prepare numerous theatre plays, concerts, films, exhibitions and performances, and guest appearances of prominent international artists. 2. 100th Anniversary of the beginning of World War I - the year 2014 marks the 100th anniversary of the beginning of World War I, which was triggered by the assassination of the Austro-Hungarian heir to the throne in Sarajevo.
Individual grades: Natural and cultural factors
4.39
Sarajevo is known for its incredible countryside spiced with historical, social and cultural attractiveness. Due to the recent history Sarajevo is one of the more exciting cities in the region. The negative aspect is the attitude towards the environment and the general state of the environment and architecture, a consequence of the war in the nineties. In Sarajevo, geography intertwines with chemistry. General and transport infrastructure
3.46
The general infrastructure and traffic infrastructure of Sarajevo is average, with huge investments needed in some areas to help Sarajevo catch up with developed congress destinations. This is especially the case with road and air access and public transportation. Tourism infrastructure
WHAT’S HOT
3. Peace event Sarajevo 2014 – international event that will bring together thousands of peace activists and youth from many countries around the world. Activities such as workshops, plenary sessions, conferences, round tables, as well as cultural and youth activities will be held in multiple locations in Sarajevo. 4. 20th Sarajevo Film Festival - this year the Sarajevo Film Festival, the most successful Sarajevo brand, an international cinematic art event that brought the city world fame and recognition, celebrates its 20th birthday. The First Sarajevo Film Festival was held in 1995 and was visited by 3,500 people, while today the number of visitors runs to 100,000. 5. VIJEČNICA National and University Library of Bosnia and Herzegovina - the building will be brought back to function in 2014. The building, now a national monument, will be used for a variety of events. Its space will also be used for various protocol events for all levels of government, concerts and exhibitions.
3.35
The tourism infrastructure of Sarajevo is gradually picking up and rejuvenating, however everything is happening independently and without a clear and coherent strategy. The biggest attribute of their current offer are that numerous cafes, restaurants, čevabdžinice and bars Sarajevo is famous for. Tourist development is slowly followed by the tourist “superstructure”, such as information centres and support services. Congress infrastructure
3.05
The weakest part of the offer is the congress infrastructure – first and foremost the lack of a convention bureau rounding up the offer and the fact that Sarajevo lacks a mid-sized convention centre. Other congress infrastructure is at best average. Subjective assessment
4.02
The biggest asset of Sarajevo is the hospitality of the locals and a good balance between price and quality. In the area of political stability, safety and competitiveness, Sarajevo is an average destination. To be on the way towards becoming a developed congress destination, the attitude towards the meetings industry will have to change. Comparison to the Region: The brand ‘Sarajevo’ is one of the strongest trademarks in the region. It gets its character from the dramatic juncture between East and West. In the meetings industry the brand and destination are completely unexploited despite their immense potential. With proper positioning and investments in the meetings industry Sarajevo can quickly catch up with other destinations in the region. A special asset for the development of the meetings industry is the attitude of the people of Sarajevo, who are known for their humour, tolerance and understanding.
BEST INCENTIVE IDEA City Hunting Sarajevo – City hunting is an exciting activity where teams have to accomplish different tasks connected with an ability to orient, to socialise, to plan the order of tasks performance and make a successful team work. It can also involve an element of theatrical and creative skill to capture the best images.
WHO TO CONTACT Sarajevo Tourism, Branilaca Sarajeva 21/IV, 71000 Sarajevo, Bosnia and Herzegovina Mr. Šemsudin Džeko, E: dzeko@tourism.ba, T: +387 (0) 33 25 02 00 www.sarajevo-tourism.com/bos/ Cool meetings: Sarajevo burek (only with meat), Bosnian pies and ćevapčići at Baščaršija rule! The Bosnian black coffee goes great with baklava, urmašice, tulumba and ratlukom. We grew up with Sarajevan music: Bijelo Dugme, Crvena Jabuka, Plavi orkestar as well as Kemal Monteno, Zdravko Čolić, Dino Merlin and sevdah. Even the culinary offer and multi-ethnic – cultural and national – Olympic spirit are a part of the congress Sarajevo from our past.
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SKOPJE WHERE THE SUN SHINES ETERNALLY
I
n Skopje everything happens with a bit of a delay, yet is accompanied by a feeling of relaxation and freedom. The culinary and night life are among the best in the region. The food is simply divine. In this area Skopje breaths in the rhythm of larger metropolises and can be compared to Belgrade in many aspects. The hospitality and kindness of the Macedonians is unbeatable.
The dispute over the name definitely effects the positioning of Skopje’s meetings industry, which is virtually non-existing in the international meetings market. Despite that the atmosphere is lively and the congress position of Skopje can improve immensely with the development of basic infrastructure and a convention bureau.
DID YOU KNOW That to this very day, the clock on the remaining wall of the old railway station remains stuck at 5:17 - the moment when the earthquake hit in 1963.
Kongres meetologue
Destination grade: Recommendable Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.09
1. Project Skopje 2014 – The government funded revamp of the Macedonian capital aims to give the city a more monumental appearance. Drawing inspiration from the architectural styles of Classical Antiquity, the project envisages the construction of almost 20 buildings, including, museums, theatres, concert halls, hotels and administrative offices.
Individual grades: Natural and cultural factors
3.32
In 1963, Skopje was struck by a catastrophic earthquake. Symbols of Skopje were demolished and the city was flooded with rubble. After the earthquake the city experienced a complete makeover of its visual identity, surprisingly the old oriental čaršija remained fairly intact and is today one of the main experiential values of Skopje, which otherwise is not among the most experientially attractive cities of the region, unlike the inhabitants of Skopje on which the hot sun has a positive effect because they are always smiling and friendly. General and transport infrastructure
3.45
In terms of transport and ecologically Skopje is not among the most arranged capitals of Europe. Grey socialist-realist image and reality dominate. With a gigantic redevelopment project by 2014 twenty new buildings and a series of sculptures are going to be built. It seems that the project came halfway and it will not be fully accomplished. It is true, however, that the city is becoming more beautiful year after year as a tourist destination and hides a lot of pearls. Tourist infrastructure
WHAT’S HOT
2. Perhaps the main symbol of the Skopje 2014 project is the “Warrior on a Horse” statue and fountain in the centre of Macedonia Square. The statue was sculpted by Valentina Stefanovska and cast in Florence, officially completed on September 8, 2011 to commemorate 20 years of the independence of the Republic of Macedonia. 3. Skopje elected to undertake the Presidency of CEFA 2014 – The Skopje Fair will undertake the Presidency of CEFA 2014 from the International Fair Plovdiv, i.e. from Mr. Georgi Gergov, the President of CEFA 2013. The President of CEFA 2014 will be Daniela Gligorovska, the CFO of Skopje Fair since 2001 and CEO of the Skopje Fair Group since 2009. 4. International Fair of Tourism SKOPJE TRAVEL MARKET 2014 Accompanying the events of the SKOPJE TRAVEL MARKET 2014 will be many presentations and promotions of different tourist destinations, national representation and their travel offers, expert workshops, B2B meetings, promotions of books related to tourism, the fourth state championship of barmen and many more initiatives. 5. FINEXPO Conference on Finance, Business Opportunities and Economic Development - Was held in 2013 at Skopje fair.
3.94
Tourist infrastructure is adapted to demand and is with over 70 hotels sufficiently diversified for the current needs of the city. Tourist pace is slow and relaxed and that’s what gives the city its unique charm. The old part of town is full of small shops, Ćevabdžinice and oriental tourism offer that inspires. For the current extent of congress tourism, the tourism offer is adequate and the strongest part of the congress chain. Meetings infrastructure
2.74
In Skopje, except for a very well-functioning Skopje Fair and solid congress offer in some hotels meetings industry is at its beginning. Range of agencies, destination management and comprehensive offer has not yet been developed, and this is why we have described this part of congress infrastructure as the weakest part. Subjective grade
3.29
Skopje is the heart of the Balkans in a positive and negative sense. It is a city of great cultural and ethnic differences. The warmth of people, their kindness, yummy food and fine wines, on the other hand, ethnic differences and a number of transition problems. Beautification of the city, improving flight connections, a mix of modern and traditional and energy and variegation are making it attractive to meeting organisers. Comparison with the Region: As capital of Macedonia Skopje is a crossroads of internationals paths and has all the predispositions to develop the meetings industry. It still has a long way of investing into infrastructure. A near neighbour is the Greek city Thessaloniki, which is far more developed and hosts up to 15 international
BEST INCENTIVE IDEA Team cooking – round off your visit to a town, village or chosen region with the peculiar aromas and tastes of traditional cooking.
WHO TO CONTACT City of Skopje, bul. “Ilinden” br. 82, 1000 Skopje, Republic of Macedonia Ms. Meri Kostovska, E: meri.kostovska@skopje.gov.mk T: + 389 2 329 72 35, www.skopje.gov.mk congress annually, in comparison to Skopje which only hosts 1 according to ICCA. In Skopje a convention can be organized with some effort, yet for a serious breakthrough it needs to look to its neighbours for a model of successful development – the Thessaloniki Convention and Visitors Bureau, which combines over 100 members. Cool meetings: Tavče gravče is a traditional Macedonian dish. It is prepared with fresh beans and can be found in all the restaurants in Skopje. 49
Kongres meetologue
SOFIA SLEEPING CONGRESS BEAUTY
S
ofia is technically as well equipped as any great city. Organizing a convention in Sofia should be no trouble. It’s missing the factor x. It lacks the concise and consistent branding, which would position the city among other tourist sites in Bulgaria. The entire communications story of Sofia seems tired and reminiscent of the olden days. The sense of security in the city is not always absolute. You can quickly have a little mishap with currency exchange. The agencies are doing everything to survive, so a true specialisation hasn’t taken place yet. As a consequence Sofia is not yet on the top of regional convention destinations, where it
should be considering its capacities. It’s behind all the important cities by ICCA statistics, which means the potential of the destination is enormous. What is extraordinary about it, are the individuals. Among them the legendary professor Stella Filipova and her young team, who raise hope and optimism about the future of the meetings industry in Sofia and Bulgaria.
DID YOU KNOW That the Valley of Roses near the town of Kazanluk is one of the biggest producers of rose oil in the world, with more than three centuries history.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.77
1. New connections: flights between Sofia and Zagreb – budget carrier Croatian Airlines will start flights from this summer operating three times weekly. Serbia’s national carrier, Air Serbia, has reintroduced direct daily flights from Belgrade to Sofia after 15 years.
Individual grades: Natural and cultural factors
3.49
The city a little shyly offers a colourful array of historic and cultural attractions, which along with hidden nooks do not disappoint conference delegates. Experiential diversity is a bit spoilt by worse environmental conditions, however, it is a tolerant city, in which a Mosque, a Synagogue, a Catholic and the Bulgarian Orthodox Church and various architectural styles co-exist hand in hand. General and transport infrastructure
3.67
Bulgaria is in fact the real Balkans. On the one hand, the buildings and architecture bear the imprint of the socialist past and on the other are its warm and friendly people. The city is not governed by strict Western standards, but it still feels safe. It seems that the attitude towards the environment is not the most developed; because of the size of the city one finds garbage and untidy communal infrastructure. What is surprising is the new underground metro with new stations and the relatively solidly governed public transport. Tourist infrastructure
WHAT’S HOT
2. Trains between Sofia and Thessaloniki to run again - The train connection was terminated three years ago by OSE for economic reasons, but now the company is renewing it, along with the lines from Thessaloniki to Skopje and Belgrade. 3. Sofia ranked most affordable european destination - Bulgaria’s capital city of Sofia is the most affordable destination for tourists in Europe, with average prices of BGN 115, according to the Trivago Hotel Price Index. 4. Sofia Event Centre (SEC) is a unique multifunctional hall with no equivalent in Bulgaria, suitable for all kinds of events - conferences, gala dinners and awards, ceremonies, fashion shows, exhibitions, launch of new products,… Its capacity of 1,400 seated and 2,000 standing places makes it one of the largest locations for events in Sofia. 5. Nu Boyana Film Studios is a thriving creative community providing state of the art facilities, set lighting and over 15 industry affiliated businesses. With 16 years of experience in the country, the studio provides an international level of production and post-production services. They can bring to life any of your ideas working with a wide scale of projects: feature films, television series, commercials, music videos, advertising and even special events. This makes it one of the best studios in the world.
3.94
The streets of are increasingly full of tourists, and with the advent of low-cost carriers, Sofia is becoming a popular European city break destination. It seems that the inhabitants have not yet become accustomed to the tourist rush. The city offers a lot of authentic travel experiences for which there appear to be somewhat shyly hiding providers. Meetings infrastructure
4.12
A giant convention centre Palace of Culture forms the meetings infrastructure, otherwise the main providers are international hotel chains. The main problem of the destination is the inadequate destination marketing and poorer destination image compared to the competition. Subjective grade
3.98
A great advantage of the destination are its friendly and helpful inhabitants, and price attractiveness of the destination. Sofia is one of the most attractively priced convention destinations in South-East Europe. The city where you meet with the past and the future of Bulgaria is also arriving at an international congress map. Perhaps the city is not as spectacular as some other cities, but it offers a genuine Balkan Congress service and experience. Comparison with the region: Sofia is a typical transition convention destination, which needs some more quality of services and a connection of the meetings industry with creative industries. As a destination to discover Bulgaria Sofia has a lot to offer, yet it will have to internationalize its meetings industry and strengthen marketing. The biggest opportunity is in the added value of the destination unknown to the rest of congress Europe. Sofia
BEST INCENTIVE IDEA A DAY AT THE MOVIES. The participants are challenged on a creative and practical level as members of a film crew. Equipped with professional gear, costumes and props, the participants compete on creative ideas, planning and cooperating to create the best film in one day. The participants are instructed and coached by professional filmmakers in specific areas such as photography, light design, acting and stunts.
WHO TO CONTACT OP Tourist Service, Sofia str.„Oborishte” 44, 1505 Sofia, Bolgaria Ms. Vihra Ognianova, E: opto@info-sofia.bg T: +47 2 943 47 28 www.visitsofia.bg needs to get rid of the image of a cheap congress destination of a lesser quality and become an internationally recognized congress brand. Sofia is a congress sleeping beauty caught between east and west. Cool meetings: ŠOBSKA SALAD is disputed between Serbs and Bulgarians. Both claim that is of their origin. Otherwise, it is very good and typical Balkan salad, which is usually served with grilled delicacies. 51
Kongres meetologue
SPLIT CROSSROADS DALMATIA
S
plit is full of stories and myths. First of all, the classic clash between the north and south, between Zagreb and Split, Dinamo and Hajduk. Split reproaches Zagreb with claims of centralism and exploitation of the south. Split is faced with the classic issue of many destinations, where the convention bureau is formally a part of the city tourist organisation and thus lacks international recognition. Split urgently needs a well organised and branded convention bureau. The major disadvantage of the destination is air traffic access, although infrastructure has been improved with the renovation of the airport platform and will further
gain from the planned construction of a new terminal, equipping the airport to be able to receive up to 2 million passengers annually. Air transport is mostly an issue in the low tourist season, which is at the same time high congress season. This element of an attractive destination is the main one preventing Split from becoming an excellent congress destination. Split is the diamond amongst the coal.
DID YOU KNOW That as A VALUABLE ARCHEOLOGICAL SITE Split and Solin, on the initiative of one of the founders of the science of archaeology, don Frane Bulić, hosted the 1st International Congress of Early Christian archeology in 1894. This congress awakened the interest of archaeological science in Europe.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.98
1. Ultra Europe festival - Was last year organised for the first time at the Poljud stadium, which has turned Split into one of the most important Croatian centres of entertainment and festival tourism. 2. Tour Diocletian’s Aqueduct Tunnels - These tunnels are one of the best preserved examples of ancient infrastructure, and there are plans to open them to visitors. The tunnels are 1.15 metres wide and 2.2 metres high, which makes them pretty comfortable for walking.
Individual grades: Natural and cultural factors
4.35
The mild climate, lively atmosphere, historical attractions and architecture are the main advantages of destination Split. Its disadvantage is the attitude towards the environment and sustainable development. General and transport infrastructure
3.98
With the completion of the motorway Split has an excellent connection to the continent. Air and rail accessibility is steadily improving. The downside is local traffic infrastructure with public transportation as well as communal infrastructure. Tourism infrastructure
4.45
Tourism infrastructure has improved immensely in the last few years. Even before that Split was well equipped with sports venues and leisure offers. Split is the cultural centre of Dalmatia. The progress of the hotel scene is making great strides. Congress infrastructure
WHAT’S HOT
3. 10th Central European Orthopaedic Congress (CEOC) - Will be held in Split from 8th to 11th May. 4. Split Cathedral Doors Celebrate 800 Years - We know that the doors were erected at exactly midday on April 23rd 1214 from a marginal note in the ‘Historia Salonitana’, a 13th century work covering the history of Split up to 1266, written by Thomas the Archdeacon. So at exactly midday on Wednesday, April 23rd, Split celebrated the 800th anniversary of the Cathedral doors with the opening of a special exhibition about them. 5. Dalmacija Wine Expo 2014 in Split – The Dalmatia Wine Expo 2014 continues to grow, to the satisfaction of its clients and visitors. The concept of the Expo has changed this year and the festival has been divided into two key segments: the business segment, which is to be held on 24 and 25 April 2014 at Radisson Blu Hotel in Split, and the so-called Wine & Fun days, held on 1 and 2 May 2014 on Kacic Square in Makarska.
4.12
Congress hotels, professional services, ongoing development and a variety of congress products are a strong part of the offer. On the downside are its congress history and references as well as the number of hotel rooms appropriate for congresses, the weakest link being the lack of a convention centre in Split. Subjective assessment
4.16
Political stability, safety, ratio of quality to price and general competitiveness of the destination are the main attributes of Split’s offer. Split does somewhat worse in the area of meetings industry support, e-services and the image of Split as a congress destination. Comparison to the Region: Among the Adriatic congress destinations Split has become serious competition to Dubrovnik in the last years. The main disadvantages of the destination are bad cooperation between the service providers, lack of air traffic connections to key markets and not enough destination marketing. If Split gets a real convention centre in the future it could become one of the leading congress destinations in the Mediterranean. New and excellent hotel capacities, good road connections to Europe and wonderful surroundings, with islands offering numerous incentive programme opportunities, all bolster this proposition. Split is one of the most unexploited congress destinations in the Mediterranean. Cool meetings: HEART OF DALMATINSKA KUHINJA: Characteristic of Dalmatian coastal cuisine is its digestibility and simple preparation. The secret of the fabulous taste of fish, meat,
BEST INCENTIVE IDEA The Diocletian Palace. Prepare to explore the tangle of marble streets that make up the Old City escorted by a licensed guide brimming with tales of Roman Emperor Diocletian and how he build his imposing palace or the way he lived.
WHO TO CONTACT Tourist Board Split, Obala hrvatskog narodnog preporoda HR-21000 Split, Croatia Ms. Renata Bašić, E: touristinfo@visitsplit.com T: +385 (0)21 348 600, www.visitsplit.com
or other cooked dishes lies right in that. Yet the idea that simplicity means everyone everywhere could prepare them would be deceiving. The tradition of grilling and roasting fish and delicacies of the sea in this region has been carried on from generation to generation, whereby the proper grilling technique often depends on the type of wood or wood briquettes chosen to do the grilling. In addition to this come the tantalizing Dalmatian olive oil, grilling technique, and the particular taste of the fish and delicacies of the sea. 53
Kongres meetologue
TRIESTE IMPRESSIONS AT THE JUNCTION OF ROMAN AND SLAVIC
T
he congress shape of the city gives the impression of hibernation. Due to numerous scientific institutions the meetings industry is functioning, but not developing. It seems the huge congress potential of the city is unexploited. The city is pleasant and tidy, but it seems economically and socially stagnant for decades. This can mostly be seen in the image of the destination, which needs a serious boost considering the cosmopolitan nature of the city. The convention bureau appears somewhat rusty so maybe the abolition of the border can offer a new opportunity to cooperate with the hinterland in Slovenia. Trieste used to be one of the leading cities in Europe, which attracted business and was an
example of multiculturalism. Today the meetings industry shares its faith with the city’s, despite a number of development opportunities. Globalisation and border abolition enable Trieste to turn to its hinterlands. This can contribute to the revitalization of the meetings industry if there is interest on both sides of the border, which may be gone now, but is still present in the minds. In cooperation with Ljubljana, Trieste could become a large player in the meetings industry of the broader European space.
DID YOU KNOW That the poet James Joyce lived in Trieste. What was his home until the outbreak of World War I is now the Hotel Victoria.
Kongres meetologue
Destination grade: Recommendable Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.33
1. The ICGEB (International Centre for Genetic Engineering and Biotechnology) is organising conferences, seminars, symposiums, workshops and training courses in Trieste Italy in 2014. 2. Residence Bonomo - The newly opened Residence Bonomo is located on the premises of the once administrative office of the Dreher beer Company. The lovely 19thcentury building, surrounded by the “Boschetto” park, has undergone a thorough exterior restoration and a complete interior renovation to provide the best of comfort to its guests.
Individual grades: Natural and cultural factors
4.11
The Mediterranean climate, unspoilt Karst hinterland and extraordinary diversity of the landscape contribute to high attractiveness of Trieste and surroundings. The Karst hinterland with its extraordinary cultural heritage poses a contrast to the city which demonstrates its former cosmopolitan spirit at every step. The mixture of cultures left its mark on the city and makes the meetings industry that much more interesting. General and transport infrastructure
3.72
Trieste was an important traffic juncture and main port of the region for centuries. Traffic infrastructure is still good, but air access is poor. The most sensitive historical centre is neat and tidy but the feeling of industrial degradation around the harbours is less pleasant. General feel and quality of living are adequate. Tourism infrastructure
WHAT’S HOT
3. Trieste will host the 16th European Conference on Personality Psychology 4. The Castle of San Giusto carried out renovation, restoration and improvement works on the castle, which dates back to the second half of the 15th century and is an ancient symbol of the city of Trieste. 5. The airport interchange project shortlisted for the »Global air-rail Awards 2014« - The project for the soon-to-be-built Trieste airport airrail-road interchange has been shortlisted for the the “Global AirRail Awards 2014”, together with other projects presented by Deutsche Bahn (Germany), Heathrow Express (London, UK), Gatwick Airport (London, UK), Union Pearson Express (Toronto, Canada), Birmingham Airport (Birmingham, UK), Airport Link Company (Sydney, Australia), and Aeroexpress (Moscow, Russia).
3.54
The trump cards of tourism are numerous cafes, bistros and restaurants. Sports and recreation offer is well developed. The city offers some great hotels and a number of smaller boutique ones. Due to the demographic situation and the abolition of the border it regressed somewhat in the once leading shopping and entertainment area, which can now be found on the Slovenian side of the border. Meetings infrastructure
3.42
Despite the oldest convention centre in the region Trieste lost its previous high position on the international market. The convention centre is in dire need of renovation. Hotel Savoia is the flagship hotel others don’t reach its level. The agencies are strong, but Trieste lacks some really strong PCO agencies and a more innovative incentive offer. Subjective assessment
3.21
The meetings industry of Trieste is actually fine, it’s just missing something to make it an above average congress destination. The city is safe, tidy, has a good price to quality ratio, the locals are hospitable and professional. The something extra that’s missing is a more attractive offer, which would take advantage of the hidden potentials of Trieste. Comparison to the Region: Today, Trieste is mostly known for its coffee, rather than the meetings industry. The geo-political location could make Trieste a leading Adriatic congress destination, yet it is now being overtaken by less accessible and geographically located destinations. Solid infrastructure is a good foundation for development. The image of the city on the regional and world market needs to be improved. When key stakeholders on both sides of the border realize the potential of the city, it can become much more important than it is today.
BEST INCENTIVE IDEA If you want to experience the full excitement and spirit of a sailing regatta, Trieste can be the challenging location for this successful incentive or team building activity. In October do not miss the “Barcolana”, the biggest international regatta in the Mediterranean: more than 3,000 boats take part in the 20 mile triangle sea contest & sailing fair!
WHO TO CONTACT Agenzia Turismo Friuli Venezia Giulia, Villa Chiozza, via Carso 3 33052 Cervignano del Friuli (UD), Italy Ms. Brenda Lee Fabro, E: brenda.fabbro@turismo.fvg.it, T: +39 0431 387 122, www.turismofvg.it
Cool meetings: Trieste is the second name for coffee. In Trieste coffee is great and is the first on the daily schedule. Espresso from Trieste rules. And to quote the coffee doctor Ernesto Illy, “cappuccino is the female side of coffee, espresso is for men”. There are over 50 coffee companies working in Trieste today.
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Kongres meetologue
VILNIUS BALTIC CONGRESS TIGERS
T
he competitive advantage of Vilnius lies in its hotel capacities, its accompanying tourist offer, the compactness of the city and its very good organisation and integration of congress service providers. The great desire for the development of congress tourism by the mayor and the city policy is also praiseworthy. Furthermore, the three Baltic countries are one of the few positive stories in the current European crisis. After a disastrous recession in 2009, they quickly picked up and are now a rare success story. In a simplified way one could say that they are smaller, more flexible and more open than other European countries, and
this is also reflected in the meetings industry. The proud Lithuanians prefer to compare themselves with Scandinavia, rather than with Europe, and whilst the country’s competitiveness is hampered for now mainly by inadequate air links and a dampened image of the destination for the industry, I believe that the common investment of the destination in the Convene project will greatly strengthen and improve the city’s competitiveness.
DID YOU KNOW That Vilnius was the first city in the world to offer language classes while you travelled on public transport. While you whiled away the time getting around the city, the ‘language buses’ played a collection of phrases in Polish, Lithuanian and English.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
4.15
1. Radisson Blu Astorija refreshes rooms - Based in an exclusive area of Vilnius Old Town, just a step away from the City Hall, a five-star hotel Radisson Blu Astorija has successfully completed a room renovation project. The hotel now offers 52 restored rooms within its overall number of 119 rooms.
Individual grades: Natural and cultural factors
4.01
Vilnius is a green and spacious city with a beautiful old city centre where you can find over 40 churches, which is why it is also known as the Baltic Jerusalem. The history of the city was developed by a flourishing Jewish community, which has left a visible seal on it. The city has interesting traces of multiculturalism and religious diversity reminiscent of Jerusalem, which have created a unique experiential value. General and transport infrastructure
3.62
Vilnius city centre is compact and easily accessible. In terms of its infrastructure arrangement it is comparable to other Eastern European capitals and at first glance everything works smoothly and normally. The quality of life is impacted by a good balance between price, quality and solid infrastructure, which improves each year. Vilnius may not be the most beautiful city in the world, but it can also surprise and impress where you least expect it. The air quality, which is the best among comparable cities of Europe because of the surrounding forests and absence of heavy industry, is particularly impressive. Tourist infrastructure
4.30
The main congress provider in the city is LitExpo. The spine of the Vilnius meetings offer is composed of convention hotels of all sizes and categories, offering a wide range of services in one place. With an active and well-organised convention bureau and broad-based mar- keting Vilnius is becoming an important new European meetings destination. Subjective grade
2. Vilnius Airport to commence summer season - During the summer season regular flights to Vilnius will be operated from 52 airports in 26 countries covering 42 European cities. New routes to Denmark, Greece, Georgia, Cyprus and Sweden have significantly improved the accessibility of Vilnius. This summer the number of regular flights will increase by 24% compared to the summer of 2013. 3. Norwegian to launch direct flights from Vilnius to Stockholm in 2014 - The Norwegian airline Norwegian Air Shuttle, branded Norwegian on the market, continues its expansion in Lithuania. 4. Vilnius’ New City brand unveiled - With a view to promoting the capital of Lithuania abroad, Vilnius City Municipality has designed a new Vilnius city brand, which will be first presented at the Eurovision Song Contest in Copenhagen in May. 5. In 2013 Vilnius hosted Europe’s largest information and communications technology event - ICT2013 was one of the major events in Lithuania’s Presidency of the EU Council, and was organised by the Ministry of Transport and Communications, the Ministry of Foreign Affairs and the European Commission.
4.21
The three most important reasons for visiting Vilnius are architectural heritage, the city’s rich history, and its specific urban atmosphere. Together with a very wide range of hotel accommodation and accompanying offer, which in recent years has much developed, Vilnius is an attractive tourist destination that is still largely undiscovered. Meetings infrastructure
WHAT’S HOT
4.34
Vilnius is a city open to foreigners and different cultures, which is best reflected in the cosmopolitan old town with a dominantly Baroque seal. Particularly surprising are the simple, hospitable and open Lithuanians who make it a pleasant destination and are nothing like the Scandinavian restraint. Comparison with the region: Over the last few years Vilnius learned diligently, polished its offer and was preparing for its entry into the international congress scene. In their favour they have the charm of the city, which is cosmopolitan, urban, very European and full of hidden surprises. It’s a city where socialist modernist architecture coexists with the Baroque centre, and unlike some other Eastern European congress destinations this makes it
BEST INCENTIVE IDEA Let Battle Commence! Experience a medieval tournament in the beautiful surroundings of Trakai’s breathtaking Gothic castle complete with jousting knights and archery competitions. Get involved in the action yourself and help build a traditional catapult, the ultimate medieval siege weapon. Test its firing capabilities with a cabbage!
WHO TO CONTACT Vilnus Tourist Information Centre & Convention Bureau, Vilniaus g. 22, LT 01119 Vilnius, Latvia Ms. Jolanta Beniuliene, E: jolanta.beniuliene@vilnius.lt T: +370 5 212 1833, www.vilnius-convention.lt very attractive. By joining the EU the city has become a credible partner of the international meetings industry, making is one of the new, undiscovered convention destinations that appeals because of its freshness. For all three Baltic Congress Tigers - Vilnius, Riga and Tallinn - we predict a sunny congress future. Cool meetings: ŠAKOTIS – festive dessert in the form of a tree. 57
Kongres meetologue
ZAGREB WHITE ZAGREB TOWN
I
often come to the capital city of Croatia Zagreb, and the first thing I have noticed in recent years are many new buildings and new modern trams. Trams have accompanied me since my childhood as a sign that I am in a truly big city. Zagreb today has about 800,000 inhabitants and together with the surrounding conurbation, the population is just a little over one million. Zagreb is a fascinating place to me; it reminds me of the proverbially well dressed women of Zagreb, who have always been known as harbingers of fashion trends in the region. I feel that life in Zagreb is running slower, people still take the time to sit in cafés and for socializing, and in this respect the character of the city is Mediterranean, which gives the city a very specific character that more and more tourists are getting to know from year to year. Year 2012 was, according
to number of tourist visits, a record year and it seems that Zagreb will soon reach its goal of a million tourist arrivals per year. The city was built at the crossroads of important transport routes and today it is the administrative and economic centre of Croatia. For a foreigner, the first impression is certainly Central European. The architecture of many buildings is marked by Austro-Hungarian times. The suburban ‘sleeping’ New Zagreb appears more Balkan-like; which from my childhood has not changed much and seems gray and tired. On the other hand, there is no shortage of green spaces and parks in the city. Urban Maksimir Park is the largest urban park in Croatia; Medvednica is a ski resort, a nature park
DID YOU KNOW That legend has it that during the time of the Ottoman incursions, the cannon at Grič fired a shot exactly at noon into a Turkish encampment across the river Sava. It blew to smithereens a cockerel that the cook was carrying on a platter to the Pasha. The Turks immediately fled!
Meetings Star 2012
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
4. 21
1. Europe’s Second best destination in 2014 - Closely behind Portuguese city of Porto, in becoming second best destination of Europe for 2014 Zagreb has gathered more votes than Vienna, Amsterdam, Berlin, Barcelona, Bergen, Budapest, Cannes, Glasgow, Nicosia, London, Madeira, Madrid, Milan, Paris, Prague, Rome, Stockholm and Geneva. Well done!
Individual grades: Natural and cultural factors
4.35
Its rich natural and cultural heritage and the position of the Croatian capital have enabled Zagreb intensive development in tourism. Recently, Zagreb has profited as a destination of culture with individual museums that have the potential to become world attractions, such as the unique Museum of Failed Relationships. General and transport infrastructure
4.29
In the last ten years Croatia has radically improved road infrastructure and thus its accessibility. Significantly improved is also air accessibility via Zagreb Airport, which accepts over 40% of all air traffic in Croatia. We would, however, like to see an early construction of the new airport building as the existing one is strongly outdated. Currently, Zagreb is lagging behind in rail infrastructure the most. Accord- ing to municipal infrastructure, local transport and sense of security, Zagreb can be classified into a golden class among competing European cities. Tourist infrastructure
WHAT’S HOT
2. Palace Hotel Zagreb spring makeover – The hotel has just undergone a major refurbishment project, with its 55 rooms and the main restaurant, meeting rooms and salons fully reconstructed and the new fitness and wellness centre also added to the hotel’s amenities. 3. Nin Salt Factory Museum-Store opens in Zagreb - The museum-store of the Nin Salt Factory, which opened in the centre of Zagreb in midMarch of 2014, reveals an interesting story of how salt is made today and how it used to be in the past. 4. HUP Zagreb and Starwood: the continuation of a successful career - Inspired by more than 20 years of successful cooperation, Zagreb’s largest hotel company, HUP Zagreb, and Starwood Hotels & Resorts Worldwide signed a new cooperation contract in mid-December 2013. Contracts have also been signed for the next 15 years by Zagreb’s five star Westin and Sheraton hotels. 5. The first automobile museum in Croatia is in Zagreb - The city’s newest museum – the first automobile museum in Croatia – officially opened in June 2013 and features more than 50 classic cars and motorcycles on 1,500 square metres of exhibition space.
4.58
The hotel infrastructure with new acquisitions fully satisfies modern congress guests and is perhaps at this moment the best among regional capitals. The fact that the tourist infrastructure is good and that the marketing of the destination also works well is also confirmed by the good results, which show a 5% growth despite the global recession. Meetings infrastructure
4.17
In Croatia, Zagreb has a dominant image of a business as well as a major congress destination. This has also been adapted by the offer of hotels with excellent congress facilities. A somewhat worse score than competitive cities of the region is due to the fact that Zagreb is without a convention centre, construction of which has been heralded since the public tender, which was completed in 2007. Subjective grade
4.28
In the region, Zagreb managed to best maintain the Central European culture that is reminiscent of Vienna and creates a special atmosphere. In addition, it is a ‘pocket-friendly destination’ that offers a lot for reasonable money. It is the ideal combination of a metropolis with charm and a small town atmosphere. Comparison with the region: I predict a great congress future for Zagreb.I estimate that in the international congress market it is well established and in addition to Ljubljana and Belgrade it represents the future backbone of the continental meetings industry of the region. All three cities are progressing steadily on the charts of developed meetings destinations; the final breakthrough of the
BEST INCENTIVE IDEA Old tram, new view: while you’re enjoying an exclusive Old Tram ride together with Zagreb delicacies, the guide will introduce you to the Zagreb Down town and its beauty, which will take you to Zagreb’s illustrious past.
WHO TO CONTACT Zagreb Convention Bureua, Kaptol 5, 10000 Zagreb, Croatia Mr. Zlatan Muftič, E: zmuftic@zagreb-convention.hr T: +385 1 48 98 555, www.zagreb-convention.hr entire region is intertwined and dependent on the marketing of major regional cong ress cities in the international market. Cool meetings: ‘Paprenjak’ is a traditional biscuit, which you’ll find only in Zagreb, slightly spicy and goes excellently with the morning coffee, but it can also be a unique souvenir of the visit or a Congress in Zagreb.
59
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Face 2 Face
VENICE vs. DUBROVNIK
VENICE Population: 270,843 ICCA Country and City rankings 2012 70th place, 34 meetings Mercer Quality of Living 2013 NA The magical city par excellence and one of the most extraordinary world destinations. A combination of sites, churches, villas and ancient palaces alongside new facilities with all the latest meetings services. Venice and its province are unquestionably hospitable by vocation, as illustrated by some of the most famous hotels and temples of hospitality. Venice is a city which has long been hosting world events. As a commercial crossroads it is easy to reach either by land or by sea, the city offering various means of transport. A city with irresistible charm and a wide range of different offers typical to the “Italian way of life”. Venice meetings flashpoints: 1. JW Marriott Venice Resort & Spa - located on Isola de la Rose, a lagoon island just south of San Marco 2. NH Laguna Palace - Hotel characterised by its attractive contemporary design with a marina offering water access to the canals 3. Paddling a kayak - in a city where canals are roads, paddling a kayak is a fantastic way to explore it 4. Venice Film Festival - takes place each year in late summer on the Lido and it is the oldest international film festival in the world 5. Hilton Molino Stacky - Once a flourishing flourmill, now beautifully restored it houses a hotel and 2,500 square metres of flexible conference and exhibition space
DUBROVNIK Population: 42,615 ICCA Country and City rankings 2012 74th place, 31 meetings Mercer Quality of Living 2013 NA Dubrovnik is a city growing and developing as a result of its meetings industry. It will be a big part of the future of this industry for the entire region, primarily as the most successful Croatian and regional brand on the global meetings market. With no exaggeration we can claim the destination brand of the entire region will hang on Dubrovnik. It will lead the region as the first destination where international and local hotel chains are opening convention centres and performing intensive co-branding. The results are numerous international corporation incentives booking up the season and convention centres opening one after the other. Dubrovnik meetings flashpoints: 1. Revelin and Lovrijenac Fortress - unique historic venues for a real experience of Dubrovnik. 2. Game of Thrones - Game of Thrones is an action role-playing team building based on novels by George R. R. Martin 3. Valamar Lacroma Dubrovnik - set in Dubrovnik’s green oasis of Babin Kuk peninsula with the largest conference facilities in the area 4. Event Ship Seastar - Multipurpose ship with a capacity for up to 400 people adds a mobile dimension to meetings in Dubrovnik 5. Radisson Blu Resort & Spa, Dubrovnik sun gardens - Five star hotel with congress centre spanning 200,000 square metres of modern architecture
STAY: The Gritti Palace
STAY: Hilton Imperial Dubrovnik
4.60 / 5
4.61 / 5
61
AND THE WINNER IS
Kongres meetologue
DUBROVNIK PEARL OF THE ADRIATIC
D
ubrovnik is a city growing and developing due to the meetings industry. It will be a big part of the future of this industry for the entire region. First, as the most successful Croatian and regional brand on the global meetings market. With little exaggeration we can claim the destination brand of the entire region will hang on Dubrovnik. It will lead the region as the first destination where international and local hotel chains are opening convention centres and performing intensive co-branding. The results are numerous incentives of international corporations to book up the season and convention centre openings one after the other. I personally believe the meetings industry can change the image of Dubrovnik. It is possible new investments in meetings industry will change the sociological structure of
KONGRESNA ZVEZDA MEETINGS STAR 2013
tourists. I have to add, the key question is always the vision of the destination and the knowledge the infrastructure will be successfully marketed. The wonderful setting of Dubrovnik is only a part of the story; the meetings industry is largely the logical industry for Dubrovnik. It is only missing some important investments into infrastructure and meetings infrastructure. The meetings organizers can learn much from Dubrovnik, the inscription on the door to the Duke’s Palace: “Obliti privatorum publica curate” or “Forget your own gains and take care of the common ones”.
DID YOU KNOW That Dubrovnik, back then an independent state, was the first nation to formally recognise the United States as a nation when it declared independence from Great Britain.
Kongres meetologue
Destination grade: Excellent Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
4.61
1. Dubrovnik declared ‘best port destination’ in the Mediterranean Spanish Cruises News declared that Dubrovnik was the best port destination in the Mediterranean for 2013. 2. Dubrovnik to once again host HBO team of “Game of Thrones” - In 2011 American production company HBO chose Dubrovnik as the location for the filming of award winning hit series “Game of Thrones”, as a result of which the City has become the “King’s Landing”.
Individual grades: Natural and cultural factors
4.94
Stone Palace, which hides many stories, will greet you in all its splendour as it has for centuries greeted travellers from around the world. The magnificent city is one of the tourist icons of the Adriatic and justifiably the most painted tourist skyline with unprecedented experiential diversity for conference guests. General and transport infrastructure
4.15
Among Croatian destinations Dubrovnik depends the most on the availability of flights. Hence this year’s forecasted record number of flights is gratifying for conference organizers. The city is safe, as evidenced by the current analysis of the portal Trip Advisor. The city is logistically regulated solidly, it is only necessary to avoid the largest tourist crowds in the middle of the season. Tourist infrastructure
WHAT’S HOT
3. ICCA ranking - Dubrovnik climb on the list of popular meetings destinations. During the spring the large convention hotels in Dubrovnik – Rixos, Libertas, Valamar Lacroma, Dubrovnik Palace Hotel, Radisson Blue and others – hosted a series of major conferences with smaller meetings held in other hotels with convention facilities. It seems that 2014 is also shaping up to be very successful. 4. Dubrovnik’s Hotel renovations in 2014 - Exciting improvements in several of Dubrovnik’s most popular hotels, namely the Hotel Kompas, Dubrovnik President, Dubrovnik Palace and Argosy. 5. New Hotel openings announced for 2014 season - the Hotel Dubrovnik Riviera project, which will offer the Dubrovnik Riviera more than 730 units with accompanying facilities, encompasses a full reconstruction of the Hotel Astarea in Mlini, the existing Hotel Mlini, the Hotel Orlando and the “Češkebanje” beach bar.
4.89
Dubrovnik is once again well established on the world tourist map as a leading tourist destination in the region. Given the extensive tourist infrastructure locals would want to stretch the summer crowds on the rest of the year. In addition to legendary and iconic hotels like the Excelsior, the city offers a variety of hotel accommodation and is regarding restaurants and entertainment lively day and night. Meetings infrastructure
4.69
To have convention completeness Dubrovnik is only missing a modern multifunctional convention centre, which has been planned for a long time. So far, it is successfully replaced by modern and well-equipped centres at hotels such as Dubrovnik Palace, Excelsior, Bellevue, Grand Villa Argentina, Importanne Resort, Dubrovnik President, Valamar Lacroma and Radisson Blue. Well-developed is the entire conference infrastructure including destination management and creative agency scene. Subjective grade
BEST INCENTIVE IDEA The Dubrovnik polaroid treasure hunt. The programme has been adapted to Dubrovnik’s most attractive locations, where teams get the chance to explore, compete and have fun. Tasks include answering a list of questions, as well as finding and photographing objects and situations inside the city walls.
4.58
World destination is again attracting well-known names and world class events. It is the strongest brand of the region in the meetings industry which hardly disappoints or leaves indifferent. Dubrovnik ignites love at first sight. Comparison with the region: Dubrovnik is the flagship of regional tourism and is the first association of meetings organizers we meet daily. It has still not reached its full potential. It is the closest in the region to renowned Mediterranean convention destinations Cannes and Monte Carlo. It has the biggest potential in the area of corporate and other incentives; after the completion of the convention centre also in the area of international associations conventions.
WHO TO CONTACT Dubrovnik Tourist Board & Convention Bureua, Brsalje 5 20000 Dubrovnik, Croatia Ms. Romana Vlašič, E: romana.vlasic@tzdubrovnik.hr T: +385 20 312 015, www.tzdubrovnik.hr Cool meetings: DUBROVNIŠKA ROŽATA: Dessert of Dubrovnik’s nobility. Cream eggs with caramel sauce, served most often with the sweet liqueur or fruit. One of Croatian versions of the world-famous cream with caramel.
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SALZBURG SALZBURG GIVES YOU WINGS
I
f security and political stability are treated as givens, the key advantages of Salzburg are the compactness and manageable size of the city, the easy accessibility, the convention centre in the city centre and the technological sophistication of the destination. Salzburg is already in its essence and urban organisation one of the most sustainable world congress destinations. In addition they care a lot about your congress and welfare of participants. A friendly gesture for event organisers is the free concert which is prepared for international congress guests, and the already mentioned congress subsidies if you bring to the city at least 250 international participants as well as cheaper tickets for public
transport. A small city by size, but a congress metropolis by its offer and approach to congress tourism. The entire industry has for ten years been successfully connected by the Salzburg Convention Bureau, which works on the non-profit model of its older brother in Vienna. Salzburg also has great congress ambassadors and advocates of event organisers.
DID YOU KNOW That Hangar-7 is a favourite toy of Dietrich Mateschitz, which almost 25 years ago became famous with the energy drink Red Bull. The 67-year old Austrian master of marketing has today a more than five billion U.S. dollar property and is skilfully advertised with supporting the increasing number of extreme (sports) industries, where an enormous visit is provided. He became the champion in Formula 1 and shares his love for airplanes with his pilot friend Sigij Angererwhich which led to the idea of hangars at Salzburg airport, where they would keep rare, legendary airplanes of their own.
NEW
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
4.37
1. Congress Subsidy - the City of Salzburg supports domestic and foreign events and offers subsidies to organisers of scientific events, travel agencies and PCOs, to attract events to Salzburg . 2. Cheap bus travel – a special Congress ticket allowing delegates to travel on the city buses all day long for just 1,30 EUR. 3. Stiegl Brauwelt - Europe’s largest and only hands-on brewery museum is a gripping voyage of discovery around the world of beer. Stiegl’s Brauwelt has been built and authentically renovated in the oldest part of the Stieglbrauerei zu Salzburg.
Individual grades: Natural and cultural factors
4.63
The picturesque alpine landscape with Mozart, lakes, culture festivals and rich history creates an unmistakable experiential diversity and atmosphere that makes Salzburg one of the most famous tourist destinations of Europe. General and transport infrastructure
4.48
With its location in the heart of Europe Salzburg has a great starting point in congress tourism, helped also because of the high quality of life. Excellent public infrastructure, idyllic nature, recreation and sports infrastructure is also unequalled. Probably one of the most friendly and regulated destinations in Central Europe, which possesses all the characteristics of a metropolis packed into an extremely attractive package. Tourist infrastructure
WHAT’S HOT
4. Laimeralm Lodge - owned by the Laimer family, the Laimeralm was built in the 17th century and is one of the largest and oldest mountain lodges in the entire Salzkammergut region. It has been kept in its original style and uses candles, oil lamps and a traditional open fire for heating and light. 5. Kavalierhaus - since 1962 the Kavalierhaus has been under the ownership of Salzburg’s regional government. The elegant rooms and the conservatory are ideally suited to the staging of exclusive festivities such as weddings, banquets, receptions and presentations. Any of these magnificent halls can be hired along with waiters in typical costumes of the Mozart period to serve aperitifs ahead of the grand gala dinner.
4.41
Although you will find Mozart on every step of your way and it seems that the clock stopped in the times of the famous composer, Salzburg is a very modern and cool tourist destination. It appears that Salzburg was formed and lives for tourism and it is especially necessary to highlight the extraordinary culinary scene. Meetings infrastructure
4.53
Two top-quality, modern and high tech congress centres – Messezentrum Salzburg for 6,000 participants and Congress Salzburg for 2.500 participants – are together with a top quality conference hotel infrastructure a foundation for congress destination. Marketing is successfully connected by the Salzburg Convention Bureau, which last year celebrated its 10th anniversary. Subjective grade
4.36
Austrian efficiency and organisation, peppered with the baroque charm of its city, is the formula for success in the field of medium-sized congresses up to 2,500 participants. A cosmopolitan mix of visitors and the local population is torn between tradition and the fast pace of the 21st century. Comparison with the region: It is difficult to compare Salzburg with it much larger brother Vienna, yet it offers all the characteristics of a congress destination and a cosmopolitan mix of visitors. For current logistics and transport restrictions of the city medium sized congresses with up to 2,500 participants are best suited. In this area they will offer you a superior product wrapped in superior packaging. Unlike the congress sister Ljubljana, which shares a lot in common, Salzburg has no problems with branding and visibility. Otherwise, location, location, location and once again location is considered a crucial reason for choosing Salzburg for your event.
BEST INCENTIVE IDEA LUDO Dynamic’ board game - The ‘team building dinner’ combines playful, yet meaningful communication exercises during a joint evening meal to facilitate reflection upon what has been learned. The numerous life-size board games from the LUDO Dynamic series are also interactive and can be employed during coffee breaks, or as a way of complementing team building activities.
WHO TO CONTACT Salzburg Convention Bureau, Auerspergstrasse 6, 5020 Salzburg, Austria Mr. Gernot Marx, E: g.marx@salzburgcb.com, T: +43 662 88987 273, www.salzburgcb.com Cool meetings: Ikarus Restaurant, which is located in Hangar-7 in Salzburg, every month hosts the best chefs in the world who present their favourite masterpieces in cooperation with the owner of the restaurant, Eckart Witzigmann, and chef Martin Klein. April’s chef was Slovene Ana Roš from restaurant Hiša Franko in Kobarid. This is one of the best world-class culinary stories in the world, if not the best in line with its concept. 65
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KLAGENFURT AND LAKE WORTHERSEE CONVENTIONLAND
T
he image is complemented by extraordinary cultural and architectural heritage that is most evident in Klagenfurt. Landscape diversity as well as relationship to the environment are extraordinary and wonderful scenery for organising congresses, conferences and other events. At the same time Carinthia is a crossroads of three cultures which represent an outstanding marketing potential. In the current tourism strategy documents it is clearly written that Carinthia wants to become the third most important destination in Austria with its centre in Klagenfurt. They set themselves a goal that Klagenfurt would become the third most important Austrian meetings industry
destination, following Vienna and Salzburg as the first and the second most important meetings destinations. Conventions and meetings industry is organized in the realm of Association Conventionland Karnten which has been operating since 2007 and brings together over 60 partners in Carinthia. This is a marketing coalition that has been successfully promoting meetings industry offer of Carinthia in the past few years.
DID YOU KNOW Legend has it that Klagenfurt was founded after a couple of brave men had slain the abominable “Lindwurm�, a winged dragon, in the moors adjoining the lake, the staple diet of which is said to have been virgins, but which nonetheless did not spurn the fat bull on a chain that the men had mounted on a strong tower.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.99
WHAT’S HOT 1. Sportpark Arena Opening - Completed in 2013 it is Austria’s largest multi-functional sport arena. The facility was designed as a four-way arena for sport, cultural and social events. 2. Ljubljana and Klagenfurt brought closer with a new bus connection Departures four times a day, every day bring the two cities much closer together.
4.46
3. Ironman Austria – Europe’s largest triathlon coming to Klagenfurt in 2014 – The bike section with a ‘Tour de France’ atmosphere attracts over 2,000 athletes from 50 countries with its beautiful setting and perfect triathlon landscape.
Klagenfurt builds its meetings offer on sustainable development. Main types of tourism are based on natural wealth and experiential diversity. Apart from natural wealth it also has rich cultural heritage and the crossroads of three cultures represents a rich marketing potential.
4. United world games 2014 in Klagenfurt - The Games are among Europe’s finest youth sporting events and attract thousands of young athletes from all around the world every year. Sport unites everyone, even whilst the skin colour, origin and religion of the participants will differ.
General and traffic infrastructure
5. CBMI 2014 – 12th international workshop on content-based multimedia indexing - Bringing together the various communities involved in all aspects of content-based multimedia indexing, retrieval, browsing and presentation.
Individual grades: Natural and cultural factors
4.35
Position at the crossroads of important routes is an important factor in competitiveness of destination. Klagenfurt is an important inter social and European transit region that is easily reachable thanks to modern highways and rail connections. Somewhat poorer are air connections. Tourist infrastructure
4.82
Carinthia is one of the most developed tourist destinations in Austria with comprehensive tourist offer. At this time it is leading in the field of sports, active holidays and holidays in pristine nature. This part of the offer is accompanied by numerous health, wellness and spa suppliers. Meetings infrastructure
3.89
Being oriented towards holidaying tourism for years, convention infrastructure is somewhat behind compared to competition in Austria. Although Klagenfurt is weakest in this respect the offer is still above average in regional sense. Klagenfurt can be an excellent starting point for incentive programmes near by and in Carinthia. Subjective grade
4.41
Klagenfurt as centre of Carinthia with its tidiness, safety and ratio between price and quality is one of the best convention destinations in the wider region. Personal experience is pleasant. Image of destination positively affects the result of a congress or an event. Comparison with the region: Klagenfurt is a likable and pleasant alpine congress destination that is reminiscent of Gorenjska region in Slovenia in many respects. Not surprisingly, co-operation between regions has been developing lately, however we also note some competitiveness in the field of meetings industry. It is interesting that closeness to border represents an advantage and an opportunity for majority of meetings industry suppliers. Key advantage of Klagenfurt is definitely fairy tale like well maintained and pleasant environment and quality offer and professionalism of suppliers. In this respect Carinthia and Klagenfurt are slightly ahead of other destinations in the region. But most important is touristic culture and good co-operation between suppliers that qualitatively round up standard meetings offer.
BEST INCENTIVE IDEA The Bike Gourmet tour - discover the stunning surroundings of Klagenfurt and its culinary delights in an exciting way!
WHO TO CONTACT Carinthia Convention, Voelkermarkter Ring 21 - 23 9020 Klagenfurt, Austria Ms. Andrea Leitner, E: andrea.leitner@kaernten.at, T: +43 463 300095, www.convention.kaernten.at
Cool meetings: Dumplings known from ski trip visits called “Germknodel” are not originally speciality of Carinthia, nevertheless I think of them every time I think of Carinthia. Carinthia is otherwise divided into 12 culinary regions each of which has their own typical culinary products.
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MARIBOR EUROPEAN CAPITAL OF CULTURE
G
eographically the city is defined by the Drava River basin and the green Pohorje, which is one of Slovenia’s largest forested areas. If there is fog in Ljubljana, Maribor will probably be having sunshine. Maribor is a small and friendly city, especially friendly and easy to use for conference and congress guests. Maribor has no shortage of special venues for events. Lent, the former Drava River Maribor has everything bigger ones have (only in a
smaller format). Compared to other Slovenian Meetings destinations like Ljubljana, Portorož and Bled it possibly has a bit less experience in the field of meetings industry, which it compensates with friendly attitude of suppliers, that give the client a feeling that he or she is wanted.
DID YOU KNOW That in Maribor grows ‘Old Vine’, the oldest vine in the world and the oldest living specimen on our planet of a noble grape vine that still bears grapes! At an age of over 400 years it is registered in the Guinness Book of Records as the oldest vine on the planet.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.62
1. International rowing regatta in 2014 - This exciting international sports event is particularly exciting because of performances by finalists and medal winners of the Youth World Championship! 2. Lent festival - Celebrates its 21st anniversary this year.
Individual grades: Nature and Cultural Factors
4.12
Maribor is in the centre of Styria with a rich history that is reflected in its cultural heritage. The landscape diversity of fertile soil, beautiful nature, forests, clean streams, and the green Pohorje are the basics for all kinds of add-ons for the meetings industry. Maribor is also the cultural centre of the country. General and Transport Infrastructure
3.29
Transport Infrastructure, mostly because of the inactive Maribor Airport, is the weakest part of the Maribor meetings industry offer. Otherwise Maribor is a safe and pleasant city to live in. Its speciality is an extraordinary access to nature. Tourist Infrastructure
WHAT’S HOT
3. Pruning the oldest Wine in the world – in 2014 Maribor will celebrate 35th Anniversary of Pruning the oldest Wine in the wordl. Pruning of the Old Vine is one of the highlights of the entire cycle of events dedicated to the Old Vine, which end with a ceremonial grape harvest. An attractive cultural program invites each year visitors from near and far to one of the banks of the river Drava. 4. New Film 2014 – Maribor the City on river Drava: The film presents the most popular and beautiful spots in the city of Maribor - old town, city wine hills, oldest vine tree in the world, Pohorje Mountain, city park - during romantic winter time through the eyes of a foreign visitor. 5. Habakuk Hotel****, Terme Maribor d.o.o. is the winner of Brand Leader Award2014: The Leading provider of wellness and medical tourism in South East Europe. Award is awarded based on standardized criteria: innovation, high market visibility and positioning of the authentic product.
4.15
In Maribor and its immediate surroundings there are over 109 accommodation facilities with some 1,500 rooms. A little over half of these are in hotels that are mostly of medium or higher categories and are suitable for business tourism. The additional tourist offer is well developed, especially for sports and recreation. Meetings Infrastructure
3.89
Congress offer of Maribor is concentrated in company Terme Maribor and their hotels Habakuk, Piramida (Pyramid) and Bellevue. This company and partly also Sports Centre Pohorje and City Hotel are carriers of offer and development. The town is very rich with additional convention programmes suitable for incentives but unfortunately a comprehensive offer of Pohorje and the town is under-utilised and not presented, convention bureau does not operate, and there are chronic shortages of specialised agencies. A more intensive co-operation between all players of the destination is essential and we hope that the ECC Project will have a positive impact on the destination.
Lent, the oldest part of the city, where you can explore the oldest city sights, try a traditional raft ride, and in summertime visit the international multi-cultural Festival Lent, when the Drava embankment turns into a whirlpool of top cultural events and entertainment, and where many bars, coffeehouses and restaurants with international cuisine invite you to sit around and enjoy their excellent catering offers.
Subjective mark
Maribor - Pohorje Tourist Board, Partizanska cesta 47, 2000 Maribor, Slovenia
4.05
Maribor is an excellent meetings destination whose biggest problem is its meetings identity and visibility and the absence of co-operation between the suppliers. In Maribor you will not be able to find a specialised DMC agency with local knowledge. Comparison with the Region: Maribor is one of the most promising meetings destinations in Slovenia. The city is historically, ethnically and culturally extremely interesting. It gives an impression of familiarity and warmth. Unfortunately the city lacks an attractive story that would also attract foreign event organisers. The main reason is the inexistence of a convention bureau. I have a feeling that the lack of knowledge in the field of meetings industry stems from the influence of the past and industrial thinking. Maribor has everything that is necessary for de-
BEST INCENTIVE IDEA
WHO TO CONTACT
Ms. Simona Pinterič, E: simona.pinteric@maribor.si, T: +386 (0)2 234 66 20, www.maribor-pohorje.si velopment. On the other hand people are not fully aware of the potential the meetings industry could have. We hope that the ECC project will also use meetings tourism in its startup phase. Cool meetings: Before downing the “Pohorje blue berries” liquor, try the “Pohorje pot”. It is a traditional dish that can be found in huts all over Pohorje; on special request it will also be prepared for your guests at Hotel Habakuk!
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NOVA GORICA - GORIZIA A TEENAGER AND A LADY OF RESPECTABLE AGE
D
ue to its location between the Alps and the Mediterranean and at the ethnic junction of Roman and Slovenian population the Gorizia region is a particularly rich and attractive place. An excellent location at the crossroads of the CEC road and rail networks in the relative vicinity of airports makes it recognisable as a conference destination. The abolition of borders has created conditions in which it has become practically impossible for the Slovenian and Italian side to remain isolated from each other. Time will be needed in order to create the right trust. Convention
tourism could be one of the biggest accelerators of cross-border co-operation and the future of tourism, sspecially given the fact that it is close to one of the strongest European convention markets in North Italy, and that a university centre is being developed that is also able to generate conferences of international associations.
DID YOU KNOW That according to the 6th Paris Peace Conference the town of Gorica/Gorizia belonged to Italy, and thus a substantial part of the GoriĹĄka area, the SoÄ?a Valley and the Lower Vipava Valley, lost its centre.
Kongres meetologue
Destination grade: quality meetings destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.68
1. International meeting of Saxophone players - An attractive one-week festival with musical events enriches and brightens up summer nights in Nova Gorica. 2. Pixxelpoint: international festival of new-media art - Bringing information technologies closer to the broader public and at the same time presenting other possibilities for the use of computers, particularly to the younger generation.
Individual grades: Natural and Cultural Factors
3. HIT casinos celebrating its 30th anniversary 4.15
Gorizia and Nova Gorica are the heart of the sunny and verdant Goriška plane. Due to its interesting position between the Alps and the Mediterranean and the junction between the Roman and Slavic it forms a historically attractive space with high experiential value and preserved natural and cultural landscape. General and transport infrastructure
WHAT’S HOT
4. Annual PUMAS conference in Perla Hotel - Dedicated to the theme: “Sustainable Urban Mobility Plans: From Local To Territorial and Administrative Cross-Border Experiences”. 5. 27th annual conference of Social Firms Europe, CEFEC, at Nova Gorica Conference centre in 2014.
4.22
In the transport sense it is a very easily accessible region with a high quality of living and excellent infrastructure. With its location is an excellent starting point for discovering hidden gems in the area. From here it is just a jump to the unique Posočje, to Karst, the green Vipavska valley and Brda wine hills. Only about an hour’s drive separates you from the world famous Venice, the Slovenian capital Ljubljana and other attractions. Tourist Infrastructure
4.24
Both Goricas will delight lovers of gastronomy, entertainment and gaming. This is with good restaurants the most populated part of Slovenia. In addition, it is an excellent starting point for the region with really rich tourist offer in the surrounding Goriška Brda, Vipava, Sveta gora (Holy mountain), Trieste, Miramare .... Meetings Infrastructure
3.64
In 2006 a modern conference centre at hotel Perla was created, which along with several smaller halls in hotels in Gorizia and a series of special venues forms the backbone of the congress offer. The final grade is reduced because there is no local convention bureau and because of the lack of co-operation between providers on both sides of the border. Consequently, the image of the destination is also worsened. Subjective Grade
3.85
It seems that the preference for the meetings industry is currently more of a declarative nature and that no one has really capitalized on the potential of the merged city. What is also problematic is the dominant image of a gaming destination, which is not helpful to the development of meetings tourism. Everything else, especially the hospitality of the locals and the competitiveness of the destination, is placing Gorizia on the top of young, fresh, undiscovered convention destinations. Comparision with the region: Conurbation, which because of its diversity has an amazing meetings potential, has not yet fully realised its potential and mission of connecting the two cities. It is because of this, combined with an excellent transport position and an offer in the vicinity of both cities, that it is of interest to the inter-
BEST INCENTIVE IDEA Discover the city of roses and a journey into the unknown through an amazing race-inspired orienteering adventure in search of hidden treasures and local tradition. Following instructions from one check point to another and completing mini tasks participants receive a true taste of the region.
WHO TO CONTACT Tourist Association Nova Gorica, Delpinova ulica 18 B, 5000 Nova Gorica, Slovenia Ms. Dejana Baša, E: dejana.basa@siol.net, T: +386 5 330 46 00, www.novagorica-turizem.com national meetings market. The limit is still the psychological barrier. Both Goricas have a historic opportunity to appear on the international meetings scene united and together in the style of one of the tourist campaigns Play together. If you are looking for an original conference destination that is not yet completely besieged, the two Goricas are a perfect choice. Cool meetings: Jota is the Karst and Friuli national separate dish or casserole. Today in Friuli it is hardly known any more, while it has domesticated around Gorica and throughout Primorska. Only the name is derived from the Friuli word Jota, which derives from Gaelic word for soup. The basic ingredients are beans, potatoes, sauerkraut, dried pork meat and spices. 71
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OSIJEK OVERLOOKED DESTINATION
O
sijek is a special town you can quickly fall in love with and it gets under your skin. Somewhat slow pace of life relaxes and gives the feeling of ease. Besides, the ratio between authenticity, quality and price is accessible and far more favourable than in the Mediterranean Croatia. Unfortunately, because of the process of transition from the post-industrial town and the war, it is relatively undeveloped
in meetings and conventions terms. Given what we have written above and the existence of own University with numerous faculties and other institutions, which have some potential congress ambassadors, the town is one of the hidden convention gems of Croatia.
DID YOU KNOW That the city was founded next to the banks of the river Drava, which has a habit of broadening its trough during long rainy periods. Naturally, the houses had to be safe from water, so settlers had to find a dry place of “perpetual ebbtide”. And this is how Osijek got its name – “oseka” means “ebb-tide”.
Kongres meetologue
Destination grade: Recommendable Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.19
1. Grand Prix Osijek Žito Challenge Cup 2014 – Artistic Gymnastics World Cup Men & Women was held in the city of Osijek. 2. CNN ranked Osijek among the 20 most beautiful places in Croatia in 2014 – the portal CNN.com, in cooperation with the Croatian National Tourist Board, published a photo gallery of the »20 most beautiful places in Croatia«.
Individual grades: Natural and Cultural factors
4.04
The most typical Croatian Pannonian area is among the most blessed Croatian provinces, which together with its position at the crossroads of three nations created an extremely varied and socially attractive space. To illustrate: fertile agricultural areas, thermal waters, geographic location at the junction of the three nations, position on the major transportation routes and the culture of co-existence and experiential diversity. General and Transport Infrastructure
WHAT’S HOT
3. Ryanair starts operations in Osijek - Ryanair will deliver over 30,000 passengers p.a. and sustain over 30 “on-site” jobs at Osijek Airport with 2 weekly flights on Monday and Friday. Ryanair’s new routes will begin in 2014. 4. Osijek to host European Fair of Jobs 5. 13th International Congress of IAPNM (International Association of Public and Non-profit Marketing) will be held in Osijek in 2014.
3.14
Despite the good road and rail infrastructure, the majority of convention tourists arrive to the destination by air. Catastrophic air accessibility of Osijek, despite the recently renovated international airport, is the main obstacle to serious development. The second condition would be building a passengers port for river cruisers on the Danube. Until then Osijek will remain above all a regional and local convention centre. Tourist Infrastructure
3.53
The basic accommodation infrastructure is reasonably well developed and of good quality. Restaurants with above average cuisine stand out. Offer of bars and cafes and general eno-gastronomic offer is good. The worst part of the offer is the lack of receptive DMC Agencies and a more proactive destination management. Meetings Infrastructure
2.90
Currently deserves the most criticism. The destination practically has only one true convention hotel. There are no local specialised DMC Agencies. Incentive providers are practically inexistent. A Convention Bureau of Osijek or the whole region is missing. Consequently, the development and variety of convention products is small. Because of all we have written above, it is a great opportunity for development at the same time.
BEST INCENTIVE IDEA Tamburitza Music - It is said that Osijek is the cradle of tamburitza music. The first tamburitza club in Osijek was founded in 1847. Thus Osijek has become not only the tamburitza centre of Croatia, but also of the entire Slavic south.
WHO TO CONTACT Osijek tourtist board, Županijska 2, 31000 Osijek, Croatia Mr. Saša Uranjek, E: tzosijek@tzosijek.hr, T: +385 (31) 203 755, www.tzosijek.hr
It seems that Osijek lives and operates on the nostalgic drive. Its identity was shaped by natural features and turbulent social processes. For serious development of convention tourism this is not enough. The town has an excellent strategic position with numerous opportunities for the development of convention tourism, but it could also quickly become a blind convention gut. The most could be done on the image of the Destination, which besides the transport infrastructure is the main reason for the current lack of competitive edge of the Destination.
most poorly known region of Croatia. Its character is given by rivers Drava and Danube with its symbolic, functional and aesthetic value. Self image of isolation and the feeling of living on a desert island of convention tourism in which only a small number of meeting planners and organisers are interested. Because of its geographic position, it is economically and politically far from the capital and also undeveloped as a convention destination as a consequence. The focus of the problem is the stereotype feeling of neglect. If we ignore this part, Osijek is one of the freshest and most sustainable Croatian meetings destinations with no real competition in the region.
Comparison with the Region: To most people, the extreme north-eastern part of Croatia is the most marginal, border, multi-faith, multicultural and the
Cool meetings: BARANJA KULEN is a spiced, slightly hot sausage of the typically red colour.
Subjective Grade
3.50
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ŠIBENIK THE HEART OF DALMATIA
V
arious tourist guides and the Top 10 somehow overlooked Šibenik. After war destruction the city needed some time to make a new breakthrough. In addition, the status of the industrial city of the industrial zone to the east of the city appeared quite unattractive. Despite this and in the shadow of more media exposed destinations it is experiencing a fast and high-quality tourism development. The centre of happening is the hotel complex Solaris, situated in a peninsula covered with Mediterranean vegetation, which comprises of thematic 5 hotels, apartment and villas complex with a Yacht marina and a campsite. Carefully arranged resort offers a wide range of facilities.
The Mayor of the city, Franko Vidović, sees the future development of the city as a centre of green industries. Within this story we could also place the meetings industry. There is room for such development of congress tourism, just the right products and the corresponding ROI will have to be developed. There is no shortage of opportunities. The national parks around Šibenik, rafting on the Cetinje rapids, the race with old boats, all lend themselves to creative incentive programs.
DID YOU KNOW That Šibenik is the only indigenous Croatian town on the Adriatic coast. While other towns started their existence as the villages of old Illyrians, Greek colonies or Roman urban agglomeration, the existence of Sibenik is linked to the arrival of Croats on the Adriatic area at some point in the 9th or 10th century.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.72
1. The European Chess Union and Croatian Chess Federation organised the 13th European Senior Team Championship in Šibenik. 2. Summer Open Air Theatre at Šibenik takes a final check – the theatre will have 1,260 seats and should open in June 2014. The project is funded by the EU and by the City of Šibenik.
Individual grades: Natural and cultural factors
4.54
Because of the natural beauty, a major part of the area around the Krka is declared a national park, of which the geographical centre is Šibenik. This gives the whole area an outstanding experiential value and also numerous opportunities in the field of congress tourism. On the seaside one may wonder at Kornati, the most dynamic and diverse group of islands in the Adriatic and a sustainable paradise. General and transport infrastructure
4.14
The location is perfect and surprisingly favourable for congress tourism, although it is currently simply ignored. Access via the highway is elegant and simple. Nearby there are two sufficiently frequented airports, Split and Zadar. The fact that the city is located in the triangle of three extraordinary national parks - Kornati, Krka and Paklenica - and close to the Plitvice Lakes and Northern Velebit is particularly attractive. Tourist infrastructure
WHAT’S HOT
3. Basket Tour – In memoriam of Dražen Petrović - A basketball tournament in memoriam of Šibenik’s great man Dražen Petrović takes place every year on the anniversary of his death, June 7th. The basketball competition “3 on 3” in two categories (cadets and seniors) ends with a rich entertainment and music programme. 4. Šibenik’s beach »Banj« among the 10 best European beaches Šibenik is slowly but surely making its way back among the popular tourist destinations, with laudable confirmation from one of the most popular Italian daily newspapers, La Repubblica, ranked Sibenik among the top 10 cities to visit. 5. The Renovation of St. James’s Cathedral in Šibenik - until the end of 2014, a complete renovation is planned of the interior of the central apse and the sanctuary, including the main altar of the Mother of Tears. In addition to the work in the interior, preparations are under way for the consolidation of the exterior portion of the central apse’s semi-dome, in order to prevent the penetration of humidity and rainfall, which are among the main causes of the stone deterioration.
4.23
The Hotel Renaissance outside the city should soon be followed by one in its very heart. Otherwise, Šibenik and its surroundings is one of the most diverse and developed regions of Dalmatia for tourists, where there is no shortage of entertainment, festivals, world-class cuisine and also offers for the more discerning guests. It’s also worth remembering the harmony singing (‘klape’), which in the area around Šibenik is also the most developed on the Adriatic. Meetings infrastructure
3.44
Meeting capacities in Šibenik, Vodice and Primošten are adapted to medium-sized congresses. Virtually all of the convention centres are completely renovated as part of the strategy to fill capacities in the pre-season. In Šibenik, a common destination management - in the sense of establishing a convention bureau in order to properly position the destination among the competition of neighbouring Dalmatian cities of Split and Zadar,- means there is a significant untapped potential. Subjective grade
3.94
BEST INCENTIVE IDEA Speed boat trip - combination deal of a cruise and an adrenaline rush - a fast and exciting adventure on the sea. Bounce across the waves, feel the sea splashing in your face, steer your speedboat in all directions, stop directly below the cliffs and cast anchor in a turquoise sand cove.
WHO TO CONTACT Town of Šibenik Tourist Board, Fausta Vrančića 18, 22000 Šibenik, Croatia
Once industrial, military and port city, it now has a sound basis for the development of congress tourism after a period of transition. It offers a very genuine and authentic experience and a real boom. Foreign investors are coming, new tourist facilities are being built and also in the field of meeting industry, with the appropriate positioning, it promises a bright future.
jewel of the Croatian congress offer. For ease of accessibility it may be a suitable location for small association conferences as well as a variety of incentive programmes.
Comparison with the region: Šibenik very rarely raises any association with the meeting industry. In the process of transition from an industrial city into a tourist destination it has not yet asserted its image among competing cities. Despite this it is a fact that it has excellent conditions and is somehow considered to be a hidden
Cool meetings: ‘PEKA’ (BAKING): in a cast iron container, under the heated lid covered with coals, are baked meats of all kinds, which is also great with fish and octopus. Large quantities of vegetables and potatoes are required, which provide juiciness and a good taste.
Mr. Dino Karađole, E: tz-sibenik@si.t-com.hr, T: + 385 22 212 075, www.sibenik-tourism.hr/en/
75
Kongres meetologue
UDINE CONGRESS ELEGANCE WITH FRIULIAN CHARM
W
ith its location at the crossroads of the regions, close to Austria, Slovenia, and Croatia, Friuli Venezia Giulia has been very well influenced throughout history. Perhaps the best embodiment of all is the cappuccino in the central square of Udine, which is genuinely unequalled. The city has a unique blend of tradition and modernity, Venetian architecture and hi-tech historic conference centres and technology parks. The Italians are also proverbial aesthetes, which you will find if you organise a congress in Udine. On top of all this, only a few minutes’ drive separates you from the Adriatic Sea or the Alpine peaks, where you can find yourself in a completely different world. Congress tourism might not be the first association linked to the Friuli
Venezia Giulia, but it is a very active and vital industry, the most famous congress institution being the Villa Manin. A further advantage for the organisation of events is the remarkable concentration of medieval castles: in the nearby Cividale del Friuli is the prestigious Canussio Castle, but any kind of meeting can be also organized either in the Castle of Villalta of Fagagna, one of the most well-preserved manor of the region, or in the Castle of Susans where participants can be spoiled over the rolling countryside, where nature gives strong suggestions.
DID YOU KNOW The city is dominated by a castle that was originally the seat of the patriarchs and of the Venetian governors and now houses a museum and art gallery with works by Giovanni Battista Tiepolo and other artists of the Venetian school.
NEW
Kongres meetologue
Destination grade: quality meetings destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.93
1. Contemporary Slovenian Art on Show In Italy’s Udine - Works by some hundred Slovenian contemporary painters, sculptors and photographers are being put on display at Villa Manin in Passariano near the Italian city of Udine on Saturday in a show dubbed “La magia dell arte” (Magic of Art) till 22nd of June 2014.
Individual grades: Natural and cultural factors
4.43
It is a unique world in which the Latin elements from the period of the Roman Empire are mixed with those of Lombard, Venetian, Austrian and Slavic. At a very short distance you can find roman Aquileia, Cividale del Friuli and Udine, where traces of Venetian influence and the Habsburg Trieste can be found, which creates unprecedented experiential value. General and transport infrastructure
4.74
Udine is perfectly accessible via highway, rail and air. In addition to the nearby Trieste Airport, the main air hub in Venice is excellently connected with the rest of the world. The quality of life is high, being one of the most economically developed Italian regions. Tourist infrastructure
4.21
There are plenty of hotel facilities in the city and the surrounding areas, which are a true shopping paradise with superb cuisine and some of the best Italian restaurants with Michelin stars. History touches you at every step, which is the perfect backdrop for a variety of innovative incentive programs. Meetings infrastructure
WHAT’S HOT
2. Aria di Festa - the ancient medieval squares and streets, the historic palaces and every space in San Daniele will provide visitors with unforgettable memories. Four days full of tasting experiences, music, events and performances, during which you can discover this magical place with its unique prosciutto and superb wines (from 27th till 30th of June 2014) . 3. Udine Jazz - The XXIV International Festival Udin&Jazz, (in collaboration with “Azienda Speciale Villa Manin”) will open with a really special musical event: the national tour premiere of one of the icons of the world jazz scene, the guitarist Pat Metheny, who with his Unity Group, will perform June 14, at 9.30 p.m. at Villa Manin Passariano del Friuli (Codroipo - Ud). 4. Mittelfest One of Italy’s most important festivals is repeated in the summer of 2014 as well. Prose, music, dance, poetry, theatre characterize a festival that builds concrete and spectacular bridges among the Countries of Central Europe. From 19th to 28th of July. 5. Riccardo Muti in Concert - one of the great protagonists of the solemn concert inscribed in the National Commemoration of The Great War (http://www.turismofvg.it/Evento/116226). Thanks to cart roads and CAI (Italian Alpine Club) paths you can reach the various open-air museums, which feature the remains of the war structures built and used by many soldiers. All year round these sites stage, events, exhibitions and hikes organized by various specialized operators (www. turismofvg.it/First-World-War).
4.14
The region is famous for its many historic sites in which it is possible to organise events. In the middle of one of the most important Italian wine regions you can organise your event in wineries, renovated industrial buildings or palaces. This gives any congress offer a special charm. Subjective grade
4.13
Udine as a centre of Friuli is a part of Italy that is essentially very diverse, mysterious and surprising. The vintage pearls of the region almost never run our, nor does the modern architecture. It is a shame that is often overlooked by organisers. The whole offer is quality linked by the Friuli Venezia Giulia Tourist Board Comparison with the region: The key challenge of the destination, one full of congress surprises, special venues and world-class cuisine, is competition within the region. You can find conference infrastructure in Trieste as well as in Gorizia, Grado and Lignano Sabbiadoro. For this reason, Udine is perhaps less recognizable than it would deserve based on a comprehensive and high-quality congress infrastructure analysis. It is very well-developed and viable, ready to be discovered by the international congress organisers looking something special and unique. Elegance spiced with a superb gastronomy and Friuli Venezia Giulia charm, you will not be disappointed. Cool meetings: When visiting the Region you should not overlook the area
BEST INCENTIVE IDEA Eat like a Hapsburg Captain. Here’s an interesting idea proposed by the Antica Trattoria Schönburg at Malborghetto in the province of Udine. Their menu still contains the exact meal served to the captain who defended the town during the French siege in the Napoleonic Wars.
WHO TO CONTACT Agenzia Turismo Friuli Venezia Giulia, Villa Chiozza, via Carso 3, 33052 Cervignano del Friuli (UD), Italy, www.turismofvg.it info@turismo.fvg.it Ms. Brenda Lee Fabbro - MICE department, E: brenda.fabbro@ turismo.fvg.it, congress@turismo.fvg.it, T: +39 0431 387 122
of San Daniele, which is known for the production of prosciutto crudo , largely due to favourable climatic conditions or the area of the Colli Orientali where the famous wines Ramandolo and Picolit (DOCG) are produced. 77
Kongres meetologue
ZADAR A COOL MEETINGS DESTINATION
C
ongress organisers will usually choose Zadar because of its location at the crossroads of the greatest natural beauties of Croatia, history and culture as well as the better overall and conference infrastructure. Zadar is becoming very advanced and viable conference city, which boasts an exceptional cultural offer. With such potential it can compete with Mediterranean destinations of Spain, Italy, Portugal and
Turkey. In the future it will have to do some urgent organisational and infrastructural interventions to capture the rhythm of most of the more advanced Croatian conference destinations.
DID YOU KNOW That during its existence Zadar was for many centuries the home of the Ilyrian Liburni and for 1,000 years the capital city of Dalmatia. Rich in history, it is today a focal point in civilisation, and most of all a city with a clear future.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.76
1. The Zadar summer theatre festival celebrates its 20th anniversary The programme is dedicated to stage pieces, which means visitors are able to follow a gripping plot of a theatre play one evening and enjoy a dance choreography the next. 2. Event Ship Nada opened in 2013 - A multifunctional congress & event ship with seating capacity for 200 and complete conference audio and visual equipment, a restaurant, kitchen and bars providing excellent service throughout.
Individual grades: Natural and Cultural Factors
4.25
Natural geographic position at the crossroads of different regions, rich history, indented coastline and terrain and untouched nature, together with the mild Mediterranean climate and vegetation is an excellent prospect for the development of congress tourism. General and Transport Infrastructure
4.24
It seems that Ryanair transformed the tourist map of Zadar and returned Zadar among the important tourist hubs in the Adriatic. The city is experiencing a traffic and infrastructure renaissance and gives a sense of urban tidiness. Even the quality of life seems to be at a high level. Tourist Infrastructure
4.44
Zadar with over 4000 beds, several campgrounds and resorts is a developed summer destination for leisure and a yachting paradise. With the advent of new air connections, construction of new and renovation of existing hotel facilities, conditions for the development of congress tourism and exploitation of the extremely rich and already-developed tourist infrastructure. Meetings Infrastructure
WHAT’S HOT
3. Harley Davidson Days 2014 - Endless lines of the most famous motorcycles in the world and demo rides of the latest Harley models on exciting Biograd sections will demonstrate to you the meaning of owning the world’s best known motorcycle. 4. Manchester – Zadar route from Ryanair - Ryanair has introduced a Manchester (UK) to Zadar (Croatia) service to its destination portfolio, launched on April 4, 2014. 5. Zadar celebrating the peace treaty of 1358 - The Treaty of Zadar, signed between the Venetian Republic and the Croatian-Hungarian Kingdom, freed the Croatian coast and islands from Venetian occupation and opened a long period of social and economic prosperity of the city of Zadar, as stressed by Skunca Stanko, Guardian of the Monastery where the treaty was signed and where the original document is filed, who also emphasized the important role of the Franciscans in the achievement of peace and the signing of this treaty.
3.45
Zadar is an ideal destination for organisation of smaller conferences and incentives for up to 100 participants. In this area it has the greatest opportunity, as meeting planners are always looking for new attractive convention destinations. Unfortunately, Zadar is missing a convention bureau and a more targeted marketing, which affects the congress image of the destination. Subjective Grade
4.15
The charming city with thousand years of cultural heritage, the proximity of the islands, five national parks and improving flight connections. It’s no wonder that a number of foreign media see it as a cool convention destination. Comparison with the region: Conference organisers are always looking for new and different destinations. Zadar is the logical choice, as it has enormous potential of natural and cultural conditions. Moreover, it is a cool destination with a specific urban rhythm. Currently, the main drawback are congress facilities that only allow smaller events as well as congress infrastructure which is not yet built and in function. Once everything is in place, Zadar will certainly be an important congress player. Cool meetings: Maraschino liqueur is made from ‘maraska’ cherries after the original recipe from the 16th century. It is attributed with healing effects.
BEST INCENTIVE IDEA Raftmania on the Zrmanja river, the only river in Croatia that has a rafting track above the hydro plant that gives rise to varying water levels, lending the name of ‘Beauty and the Beast’ to Zrmanja!Experience an expedition down the magnificent Wild West-like canyons.
WHO TO CONTACT Zadar Tourist Board, Ilije Smiljanica 5, HR-23000 Zadar, Croatia Mr. Stjepan Felber, E: stjepan@tzzadar.hr, T: +385 (0)23 212 222 www.tzzadar.hr
79
18-20 November 2014 Barcelona, Spain
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Top level global decision makers meet here. See you in 2014: 18 – 20 November. (,%70 LV D WUXH JOREDO IRFDO SRLQW ZKHUH WKH PHHWLQJV DQG HYHQWV LQGXVWU\ FRQQHFWV &RQVWDQWO\ HYROYLQJ WR UHƃHFW WKH market, EIBTM brings together over 15,000 industry professionals for three days. Three days of discovery and focus in a dynamic business environment. Three days of one-to-one appointments and three days of networking with the decision makers that matter to drive your business forward. EIBTM. Where the global meetings and events industry connects.
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14/03/2014 15:28
Face 2 Face
ATHENS vs. BELGRADE
ATHENS Population: 664.046 ICCA Country and City rankings 2012 40th place, 52 meetings Mercer Quality of Living 2013 83 place
BELGRADE Population: 1.339 million ICCA Country and City rankings 2012 60th place, 38 meetings Mercer Quality of Living 2013 135 place
Historic city with good connectivity to the rest of the world where you can find the infrastructure of a major European city, but with better weather and in a more interesting location. The Athens charm includes 300 days of sunshine a year, more than 30,000 hotel rooms in 439 hotels, 95,000 sqm of conference space, 1000+ restaurants and 200,000 flights per year. All major hotels in the city underwent a refurbishment for the 2004 Olympics. Access is constantly improving. Aegean Airlines, which acquired state carrier Olympic, has introduced many new flights. Athens airport is one of the fastest growing airports in the world and public transportation is well organised. Athens is also famous for its vibrant nightlife. The choices are plenty and they appeal to all tastes and lifestyles. Athens offers a combination of quality services and facilities at rather competitive prices.
Belgrade is an authentic, open and hospitable congress destination with soul.It features a plethora of floating restaurants and clubs, plus lively riverbank promenades. Belgrade has a good basis for the development of the meetings industry, with a large convention centre, the Belgrade Fair, numerous convention hotels, a long tradition and very reasonable prices. Belgrade bases its congress story on a rich culture at the crossroads of East and West, the central position in the South-East Europe and a lively social life. Belgrade is a city on the rise and a rough congress diamond that has enormous development potential and can be placed geo-strategically side by side with world congress capitals, once it improves its infrastructure and handles the entire meetings sales chain In short, the zeitgeist of Belgrade is best summed up by writer Momo Kapor with the words: “Belgrade is a low-budget New York”.
Athens meetings flashpoints: 1. Hilton Athens – a legendary hotel with 506 rooms, a 1,000 capacity ballroom and a total of 22 meetings rooms 2. Megaron Athens Conference Centre - with 18 meeting halls the venue of choice for the majority of global convention planners 3. Ethniki Conference Centre - a world class conference hall as well as an imposing Exhibition Area, is managed by Athenaeum Intercontinental hotel 4. Mini Olympics - team building at ancient Olympic stadium, the Panathenaic Stadium 5. The Acropolis Museum – a special venue and city’s top attraction
Belgrade meetings flashpoints: 1. Crowne Plaza - new 416-room hotel with meeting space for up to 800 2. The Royal Compound - a palace built in Serbian-Byzantine style in 1924 3. Skadarlija - The most evocative part of Belgrade packed with traditional restaurants 4. Tito’s Train - Journey back in time on board President Tito’s famous Blue Train - art deco style hotel on wheels 5. Sava Centar - Serbia’s prime convention facility with 16 meeting rooms
STAY: Hotel Grande Bretagne
AND THE WINNER IS
4.39 / 5
81
STAY: Hotel Metropol Palace
4.18 / 5
Kongres meetologue
BLED THE IMAGE OF HEAVEN
T
he overall personal experience in Bled is a positive one, despite the feeling of low season sleepiness. The ratio of price to quality is mostly good. The low competitiveness level of the destination is influenced by the disconnectedness of both its offer and congress marketing. A different understanding of the quality of congress suppliers and their uncoordinated work are the main reasons Bled’s image has suffered slightly. The solution lies in an excellent congress product, promoted under the destination slogan ‘The Image of Heaven’. Bled is becoming one of the more attractive and world famous Slovenian meeting places with a known brand, which in itself summons quality. In the past it hosted numerous important congresses and other important
events. Based on its tradition and profiled offer it can clearly compete with more world-renowned alpine congress destinations. It is important to follow the policy of sustainable development, which needs to be taken into account for any consideration of the renovation of the convention centre and the individual marketing activities of the convention bureau. The natural environment of the destination calls for this, which can become one of Bled’s future competitive advantages. I am certain that Bled will quickly catch up with the competition and regain its former, famous congress identity.
DID YOU KNOW Cream cakes, known to Bled for decades, are in fact the symbol of Bled. Over the last 60 years they have sold as many as 12 million cream cakes.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.99
WHAT’S HOT 1. Bled Film Festival - this summer, the fairy tale location of Bled will host the first annual Bled Film Festival under the presidency of Rade Šerbedžija. 2. International Writers Meeting PEN - held in Bled since 1977; 46th to be held in Bled in May 3. Bled Strategic Forum - over the last few years the Bled Strategic Forum has grown into a succesful platform for high-level strategic dialog among leaders from the private and public sector
Individual grades: 4.94
4. Rowing with Olympians - Lake Bled with its idyllic scenery accompanied by Slovenina rowing Olympians
Bled can thank its environment and rich cultural heritage for the development of tourism. The place is linked with its green hinterland, which offers a variety of additional activities with high experiential value.
5. IBU World Cup in Biathlon - Bled with its surrounding is one of the most beautiful alpine resorts. Ever since 1992, it is, together with Pokljuka, hosting the world’ s best biathlets.
Natural and cultural factors
General and transport infrastructure
4.32
Bled’s location is favourable, being near the central Slovenian airport and having good road and rail connection to other congress markets. This is a big plus for Bled, besides safety and tidiness. Tourism infrastructure
3.72
The hotel infrastructure of Bled is satisfactory, yet not adapted to the needs of demanding congress guests. The entire tourist offer is differentiated by quality and image. Bled is becoming the new culinary capital of Slovenia. Activities and recreation are well developed. The weakest part of the offer is nightlife and entertainment as well as shopping. Tourist infrastructure needs some polish and development of the soft part of the offer. Congress infrastructure
4.22
Bled offers numerous congress halls and venues for smaller congress events. The weakest link is the outdated Festival Hall. Many years of congress tradition are evident in a broad palette of congress suppliers and support services. Subjective assessment
4.47
Bled is definitely among the leading Slovenian meetings destinations. Tidiness, wonderful nature and entire infrastructure are ideal bases for development. Unfortunately, Bled lost some trust of its loyal customers. The newly established Convention Bureau indicates a new era and promises to restore Bled to its former congress glory. Comparison to the Region: As a recognisable brand Bled stands out among other congress destinations in the region. It most closely resembles Dubrovnik, which caught up with the pre-war congress tempo by taking the right steps. Currently the biggest disadvantage is the lack of a clear focus towards quality rather than mass tourism. This is most clearly seen in the restaurant, night life and shopping offer. As a result the current perception of quality is lower than with largest competitors. In Bled the saying ‘Less is more’ is very true. The potential for the meetings industry is immense, it just needs to be harnessed in the right way. On the domestic market Bled lost most ground to Portorož, which on average hosts larger events with higher added value. Its advantages were traditionally built on congresses
BEST INCENTIVE IDEA Images of paradise: participants will be met by Bled Castle’s Lord and Lady for a castle tour, which may be followed up with a performance of medieval dance as well as dinner at the castle restaurant also being an option.
WHO TO CONTACT Bled Tourist Board & Convention Bureua, Cesta Svobode 11, 4260 Bled, Slovenia. Ms. Eva Štravs Podlogar, E: eva.stravs@dzt.bled.si, T: +386 4 578 05 00 www.meetings@dzt.bled.si
and conferences of international associations, which can once again fuel its development. It just needs to adapt to change faster. Cool meetings: The legendary Bled Cream Cake is the symbol of Bled’s culinary offer. The Cream Cake, made from pastry and filled with vanilla and whipped cream, became famous after the Second World War. To date more that eleven million have been sold in Bled.
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Kongres meetologue
SOČA VALLEY EPICENTRE OF INCENTIVE INSPIRATIONS
T
hree key places for congress tourism – Bovec, Kobarid and Tolmin – are connected by the Soča river, one of the most pristine Alpine rivers that, with its beauty, creates a highly experiential diversity. Soča river is perfect for postcards and adrenaline water sports. Soča Valley is probably one of the most photogenic venues to launch new cars. Numerous film crews and car launch programme organisers have already understood this. A connected performance would facilitate marketing and access to specific clients, who are currently coming to the Soča Valley more by chance. Incentive meetings stories thrive best where the picturesque is intertwined with the cultural and historical heritage to
a solid tourist offer. This is the maximum potential of the Soča Valley; incentive tourism in terms of development is one of the most promising market segments, which due to the possibility of a combination of active leisure, relaxation and professional work is an ideal product. All of the spots in the Soča Valley can boast an exceptional natural heritage and a wide range of incentive stories: rafting, kayaking, hydrospeed, mountain biking, paragliding, hiking, mountaineering, fishing. For all of the above reasons the Soča Valley is an unpolished incentive gem that with appropriate development would be an incentive epicentre of Europe.
DID YOU KNOW The famous novel by Ernest Hemingway ‘A Farewell to Arms’ is set in Posočje. The writer thoroughly describes the Soča Valley and offers insight into these ground-breaking historical times.
NEW
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.98
1. 100 years from the start of the First World War - the memory of a turbulent and eventful history from the period of World War 1, will be the red thread of many events in 2014 2. Path of Peace – is dedicated to the memory of the victims of the First World War and is worth a visit 3. Alpe Adria Trail - 690 km long journey through three countries and three cultures this year. National Geographic Traveller ranked it among the 10 best new hiking trails
Individual grades: Natural and cultural factors
4.76
Variety of offer in a small space, preserved nature, Soča, culinary and wine offer, authenticity, rich cultural and historical heritage, Julian Alps and Triglav National Park all make for an extreme experiential diversity and attractiveness. General and transport infrastructure
WHAT’S HOT
4. Ana Roš, Restaurant Hiša Franko – Ana Roš as Guest chef in the Ikarus - Hangar-7. Ana is in the company of the top 12 masters of Europe. We recommend a visit. 5. Soča - one of the most beautiful rivers in Europe, famous for its beautiful emerald colour, is the heart incentive offer in 2014
4.27
Geographic location, proximity to key markets and good communal arrangement are the key advantages. Very close are also important transit points with entrances to the European motorway network (Udine and Treviso). If you want to get away from the bustle of the city, you will be excited about the quality of living in the picturesque Soča valley. Tourist infrastructure
4.41
A tourist destination that is not yet besieged by crowds of tourists, outstanding gastronomic offer, visibility through the top festivals, good sports facilities are the key benefits of the destination. The weakest part of the offer is currently accommodation facilities. A large number of agencies (over 20) that are offering highly developed products for sports and also incentive tourism programmes is important. Meetings infrastructure
4.02
Soča Valley is suitable for smaller boutique conferences and incentive programmes in the middle of genuine Alpine nature. Unfortunately, the product is currently fragmented and poorly represented in the international market. Given the potential creation of meetings an incentive bureau is essential and would link key providers of existing products in all three places and present the extraordinary offer to the international congress market. Subjective grade
4.40
Soča, set in the middle of Triglav National Park, offers an exceptional number of different experiences in a small area. Particularly impressive is the top culinary offer concentrated in restaurants such as House of Franko, Kotlar and others. Also, the balance between price and quality is acceptable, which makes the destination very competitive in comparison with more notorious destinations. The disadvantage is a poorer image of the destination that it should actually earn. Comparison with the region: In the narrow micro-region the Soča Valley is currently not facing increased competition. On the Italian side in Friuli Venezia Giulia, incentive tourism is underdeveloped and the development of the product in Brda and Nova Gorica is also at the beginning stages. A more serious competition is in Istria and neighbouring Carinthia, as well as within the wider Slovenian Julian Alps.
BEST INCENTIVE IDEA ZIPLINE BOVEC –in addition to the traditional teambuilding programmes on the river Soča, when in Bovec try one of the largest zip line parks in Europe with panoramic views over the whole of the Upper Soča Valley.
WHO TO CONTACT LTO SOTOČJE, Petra Skalarja 4, 5220 Tolmin, Slovenia Ms. Tatjana Humar, T: 386 5 380 04 80, E: info@lto-sotocje.si www.visit-soca.eu
The main advantage of the destination is a developed incentive product, gastronomy and preserved natural and cultural heritage, which is unequalled. A weakness in comparison to some other destinations is the offer’s disjointedness. In terms of marketing some other destinations are also better, despite significantly worse conditions. Given the capital of the destination, represented by a number of already developed stories and awards (EDEN European Destinations of Excellence), the incentive meetings product awaits a bright future. Cool meetings: ČOMPE - the original dish, based on combining cottage cheese and potato, grows abundantly in the Bovec region. 85
Kongres meetologue
OPATIJA VINTAGE MEETINGS
T
he Queen of Croatian tourism can also in gloomy autumnal days surprise continentals with its sun and typical Austro-Hungarian patina. Opatija is also reminiscent of the elite places on the Côte d’Azur and seems that at the turn of the century it arose as a response to the fashion fads of Paris. If you therefore find yourself missing the smell of the sea, a trip to Opatija and a walk along the Lungimare coastal footpath is the best tonic for winter depression. Opatija otherwise fluctuates between aspirations and a vision of the cosmopolitan resort and mass tourism that is prevalent today. One type of tourist usually does not understand the other very well. However, as a convention destination it is a refined old lady with a wide range of culture and exquisite
cuisine and a few restaurants that are the best in the Adriatic, such as Bevanda, Blue cellar (Plavi podrum), Kukuriku or La Mandrač. Above all, it is one of a few destinations in the Adriatic with the complete and year-round congress infrastructure, from the operating Convention Bureau through all kinds of convention venues to DMC agencies and individual specialists for teambuilding programmes and incentives. This, combined with a wonderful ambience and a rich natural hinterland, has been creating a winning convention combination ever since 1885.
DID YOU KNOW That together with the French Riviera, the Opatija Riviera was the main destination of the Hapsburg elite and that it still bears the title of the Adriatic Nice?
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.94
1. 22nd International Congress of Tourism & Hospitality Industry 2014 – with the main objective to bring together scientists and practitioners from Croatia and abroad to exchange their knowledge and experiences, and to present their latest achievements in the field of tourism and hospitality management. 2. Opatija’s successful bids – Opatija won the bid to host an annual meeting of the International Honey Commission (IHC) in 2014.
Individual grades: Natural and cultural factors
4.35
The whole part of the Kvarner below the Učka mountain is famous for its mild climate, due to the sunny position below Učka, which allows year-round tourism. This combined with lush vegetation and a clean Kvarner sea is main reason for the development of 30 kilometres of the Opatija or Liburnia Riviera. The primary tourist motive is therefore natural wellness that nicely upgrades the needs of congress organisers. General and transport infrastructure
4.14
Connections with Rijeka are good and also at Opatija’s disposal is the relative proximity to the major population conglomerates of Central Europe. In terms of infrastructure Opatija appears tidy and offers a truly diverse tourism story with the legendary tourist Adriatic Riviera connected with an attractive Lungomare promenade. Tourist infrastructure
WHAT’S HOT
3. Gastro world in Hotel Continental Opatija - in the Hotel Continental, Opatija is opening a unique catering complex named Gastro world, mostly in the premises of the previous Grand café and clothing store. 4. Aristocracy destination Opatija marks 170th anniversary of tourism - the reputation of a top destination that stretches back seventeen decades is today reflected in the wide range of facilities and services on offer that together make Opatija an attractive destination for all seasons. 5. Opatija gets its first hostel - Hostel Link will have 111 rooms at the site of the renovated old hotel. The investment is worth 5 million Euros.
4.55
Almost every stone and building in Opatija is a witness to the rich history of the city’s tourism, which was once called the ‘Nice of the Adriatic’. With the renovation of hotels, which is in full swing, it will again shine in its former beauty and with an upscale hotel offer. A rich gastronomy offer thrills, with some restaurants at the peak of Croatian cuisine. Meetings infrastructure
4.04
The ratio between hotel rooms and congress facilities enables the organisation of medium-sized conferences with up to 600 participants. In Opatija there is virtually no hotel without meeting facilities, and also very attractive is the accompanying offer with its well developed incentive programmes and the offer connected by the Opatija Convention Bureau. Subjective grade
4.35
An elegant tourist lady to which years are showing and appears at times a bit tired, but is still very charming. It will need a facelift as soon as possible and a vitamin treatment to be able to fully compete with the competitors on the Croatian Adriatic, and above all to fight for its congress place in the battle with Dubrovnik. Comparison with the region: 170 years of tourism tradition is based on the positive energy of the riviera and the exceptional natural conditions. This is a great sign for the revival of Opatija congress tourism, which has recently relaxed slightly in comparison with the hyperactive Croatian Adriatic competitors. The city already boasts the entire infrastructure, but it is beaten mostly by an unfavourable image and somewhat slow adjustment to the new congress market conditions. A change of the structure of hotels is also necessary, as ‘cosmopolitan’ Opatija today only boasts three hotels in the 5-star category, whilst in Dubrovnik there are now 14
BEST INCENTIVE IDEA The Opatija Riviera - Have you ever wished to go back by time machine to a distant, more romantic time, to a time when kings and emperors, many crowned heads, used to come here on holiday?…. And then to return to the present day with a greater awareness of the opportunities that modern times offer?! Both are possible on the Opatija Riviera.
WHO TO CONTACT Tourist Board Opatija, Vladimira Nazora 3, 51 410 Opatija, Croatia Mr. Goran Pavlović, E: goran@opatija-tourism.hr, T: +385 51 271 710, www.opatija-tourism.hr
Cool meetings: Kvarner scampi: are considered to be the best in the world. Identified by the pale red colour and thinner armour, their specialty is - experts say - in that they live here in a very shallow sea with a lot of drinkable water springs and are therefore very soft and sweet. 87
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BOHINJ HIDDEN SUSTAINABLE MEETINGS GEM
B
ohinj is for conference guests also the epicentre of unspoiled nature, clean water, a lake shore accessible to all with a centuries-old tradition in tourism. It seems, however, that all of this is a bit overlooked by the conference delegates. Neighbouring Bled is much more active in this area and the Bohinj brand is not sufficiently present or recognisable across the world. Obviously convention tourism is currently not the first priority in the development of the area Bohinj is suitable for smaller congress groups, of whom most favour Bohinj in Bohinj Park EKO Hotel, which has 8 conference rooms, the largest one for 150 participants. In addition to this first category there are smaller congress facilities in the Hotel Jezero (30 persons), Hotel Zlatorog (50 persons),
and pension Tripič (25 persons). Also awaiting renovation is the hall in the Jože Ažman cultural centre, which can accommodate up to 300 people. The main thing is that Bohinj shows and is proud to offer an original and very sought-after authentic conference experience. Moreover, in Bohinj one becomes aware of the magnificence of nature and the programmes developed by Bohinjci are respectful of the cultural, social and natural heritage of the valley.
DID YOU KNOW That in 1906, the Bohinj Tunnel - one of the most important tunnels in the new railway line that connected Central Europe with Trieste - was ceremoniously opened by the heir presumptive to the Austro-Hungarian throne, Franz Ferdinand.
Kongres meetologue
Destination grade: QUALITY CONVENTION DESTINATION Grades: 5 excellent convention destination 4 quality convention destination 3 recommendable convention destination 2 average convention destination 1 so so
3.65
1. 8th International Wild Flower Festival. Bohinj is known worldwide for its biotic diversity. During the festival every May and June you can take part in different thematic photographic, botanical and ornithological tours, enjoy the local cuisine and other events. 2. Mountain huts and tourist farms in the idyllic alpine scenery with the authentic hospitality and local cuisine. Perfect place for a team-building, far away from the everyday noise.
Individual grades: Natural and cultural factors
4.62
Pure, unspoiled nature in the heart of the Julian Alps, peace and quiet, a quality offer, originality and sustainable development are the main attributes of the high experiential value of Bohinj. With its beautiful nature Bohinj is today one of the most recognisable tourist destinations in Slovenia. General and road infrastructure
3.83
Transport infrastructure is poor and outdated and road networks is one of the key local priorities. At the same time, and in line with environmental protection and authenticity values, it is one of the most authentic Slovenian destinations with a high living standard and genuine tranquillity of the local area. Tourist infrastructure
WHAT’S HOT
3. Museum of Alpine Dairy Farming, set up in an abandoned village cheese dairy, built in 1883, where cheese was still produced in 1967. In 1990, the museum was reorganised and revised. Numerous original pieces in the museum bring to life the story of alpine dairy farming in Bohinj. 4. Free wi-fi in Bohinj – you can access internet in Bohinj without the password. The link first takes you to the official site of Bohinj Tourism. 5. ICF Canoe Marathon World Cup in 2014 – a comeptition that is organised every year in different country will attract not only competitors from all over the world, but also the audience that will enjoy at the shores of Bohinj lake.
3.92
Apart from the Bohinj Eko Park top hotel there is a lack of accommodation facilities in Bohinj and a lot of them are inadequate for the needs of congress tourism. Among these are mainly different apartments and guesthouses. The catering offer is also average. Meetings infrastructure
3.25
Until the construction of the Bohinj Park EKO Hotel convention activity was not among the priorities. A modern conference centre has brought many incentive groups and other meetings groups to Bohinj that have contributed a lot to de-seasonality and show the way towards a sustainable meetings industry. Subjective grade
4.30
The variety and diversity of the natural environment places Bohinj among the exclusive and superior convention destinations in Slovenia. It is difficult to imagine a better location for sustainable conference programmes. Comparison with the region: The majority of congress guests will be sworn lovers of nature and its aesthetic value. Bohinj is a place that is created for sustainable conference programmes and for active incentive experiences. It is a place where without any hesitation you can drink water from the public water supply and from its clean streams. Even the basic network of thematic paths offers ideas for authentic congress programmes. In Slovenia, the beauty of Bohinj can only be matched by its neighbours across the peaks in the Soča Valley, or in Kranjska Gora. Cool meetings: Bohinj cheese is a special type of Emmentaler cheese. A typical ‘loaf’ is heavy, from 45 kg to 55 kg, measures about 60 cm in diameter and is from 8 cm to 15 cm high. The loaf is slightly convex, its rind firm, smooth, dry and golden.
BEST INCENTIVE IDEA An »old-fashioned« day in a village Studor, full of fun. The horses need to be cleaned and brushed, saddled and prepared for riding; the grass has to be mown, the meadow racked and the hay has to be put in harrows and loaded into the special sheets. The logs of wood and splinters have to be chopped, the trunk of a tree needs to be saw through, after all, the fireplace have to be done properly to prepare a traditional meal!
WHO TO CONTACT Tourism Bohinj, Triglavska cesta 30, 4264 Bohinjska Bistrica Ms. Vida Kovačič, E: vida.kovacic@bohinj.si, T: +386 4 57 47 590, www.bohinj.si
Throughout history, the typical traditional way of making Bohinj cheese has adapted and changed. Today, Bohinj cheese from the traditional Emmentaler cheese differs by its golden yellow crust, dimensions, time of ripening, and the distinctive taste that is slightly spicy and reminiscent of walnut kernels. 89
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GORIŠKA BRDA - COLIO FERTILE CROSSROADS OF CULTURES
W
ine growing Brda is not only a land of wine and fruit, but a region in the ethnic, economic and cultural crosswinds. In its bosom are hiding a number of cultural attractions, both in the administrative centre of Brda - in Dobrovo, which boasts a Renaissance castle from the 17th century - as well as in Vipolže or Števerjen in Collio (San Floriano del Collio). Almost at every Brda hill, in the middle of a tight village, you can find a church. Church steeples attract the eye, as some resemble small fortresses. Brda is also interesting architecturally because of the preserved medieval architecture of many of the old houses.
Brda attracted conference guests with its rich oeno-gastronomic offer, and in addition with cultural-historical sights and unique landscapes. The Brda border region has an extraordinary meetings industry potential, which is powered by three important factors: tradition, entry into the EU, and good examples of neighbouring Friuli. The destination is lacking a slightly better convention image, which would immediately improve its competitiveness.
DID YOU KNOW That the preparation of brandy was strictly controlled by Austria, but under Italy it was prohibited. The inhabitants of Brda managed this situation very well and they prepared the brandy secretly – they even hired Venetians, so that the men were at home in case of inspection.
Kongres meetologue
Destination grade: quality meetings destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.53
1. Electric bikes or electric cars - drive in the embrace of the Brda region’s green treasures. 2. Gredič is a renovated castle with a superb restaurant, abundant wine shop and hotel rooms. It is a place of numerous surprises, impressing with its elegance, lavish rooms and suites, a spectacular wine cellar with a broad wine offer, a library and supreme comfort. 3. Staying in the family and always ecological, Hotel San Martin has opened a wine cellar.
Individual grades: Natural and cultural factors
4.65
Brda is synonymous with an attractive and picturesque hilly landscape, where one brings his or her conference guests for nature, food and wine. A combination of these three elements gives Brda a special charm, which together with the Mediterranean climate is reminiscent of Tuscany. General and transport infrastructure
3.65
Brda has a good strategic location, just an hour from Venice. Goriška brda were once geographically remote, but today the closeness of the motorway infrastructure allows easy and quick access and is bringing the area closer to ‘air guests’ through the nearby airports of Ronchi and Venice. The relative isolation has largely retained the traditional settlement and originality, which the locals are eager to maintain through the cultural landscape. Tourist infrastructure
WHAT’S HOT
4. 6th Natour Show - Travel and Trade Show of active holidays – Brda will host this year’s Natour Show. The main goal of the trade show is to allow the leading sports tourism and active holiday providers to meet with tour operators, tourist agencies, potential investors, representatives of interest associations and other potential buyers of these services. 5. Alpe Adria Trail - The Alpe-Adria-Trail connects the three regions of Carinthia, Slovenia and Friuli Venezia Giulia in a total of 43 stages.
3.75
Tourism in Brda is based on unspoiled nature, food and drink. Brda is known for its affordable accommodation options in tourist farms, which are highly fragmented and scattered in the surrounding hills. The lack of accommodation could be addressed by converting a number of unused objects with a sense of proportion and sustainability. Meetings infrastructure
3.14
BEST INCENTIVE IDEA
Meetings capacities in Brda are boutique and highly dispersed but impress with their authenticity and genuine convention experience. The entire destination as something special is calling for greater connectivity and integration, as it is an exceptional convention product focusing on incentives, which is completely unused. It is necessary to make an inventory of the offer on both sides of the border and introduce common and more targeted marketing.
Experience the pulse of life in Brda - this idyllic landscape, genuine and authentic, maintains its message through numerous traditional events. The land is interlaced with traditional ties that are closely embedded in festivities and green treasures awaiting hikers, cyclists and adrenaline lovers.
Subjective grade
Tourist information Centre Brda, Grajska, cesta 10, 5212 Dobrovo, Slovenia
3.95
In recent years Goriška Brda has gained recognition as a tourist destination. It is also suitable for small conference groups looking for an authentic experience. More and more congress organisers are looking precisely for this. Comparision with the region: A number of the features of Brda make it special and unique in the wider area. In the first place is its openness to the sea, creating a pleasant Mediterranean climate, followed up by its natural beauty with rich cultural heritage and eco-preserved countryside with exceptional culinary and wine offer, unrivalled in the region. A panorama of hills with a cluster of agglomerations and subdivided farmland and countless terraced vineyards is certainly one of the most beautiful Italian-Slovenian landscape-aes-
WHO TO CONTACT
Ms. Erika Kovačič Marinič , E: tic@obcina-brda.si, T: +386 (0)5 395 95 94 www.brda.si
thetic experiences. In the field of tourism-convention offer, Brda is perhaps the future formula of tourism development: “less is more”. The convention fate of Brda and Collio is in co-operation and joint promotion. Cool meetings: Frtaja is fried omelette made with beaten eggs, flour and a little milk, into which locals mix a blend of fresh, finely chopped spices: cabbage heart, chives, green baby fennel, “madrjalca” (‘white gate’) and sage. 91
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BREŽICE AND ČATEŽ TOURIST GAZELLE
A
lmost not a year passes without a summit of Slovenian and Croatian politicians at the Mokrice castle. Just off the Croatian-Slovenian border the location has played host to a number of historical events. The idyllic setting of the castle with the golf course and castle park is the flagship of the region’s congress offer and in Slovenia it has no equal. A visit to the Lower Posavje is difficult to imagine without a visit to the thermal Riviera, but congress organisers will also get what they specifically came looking for. With our own eyes, however, we were convinced that Čatež and Brežice offer much more.
Overall the main advantages in terms of congress tourism are a favourable geostrategic position of the border location, close to Zagreb international airport and favourable natural conditions with high tourist potential. In addition, thanks to large investments it provides a variety of accommodation facilities, a welcome boon for conference guests with different purchasing power. An arranged congress centre, multipurpose hall and the Mokrice golf course work together to offer many innovative combinations.
DID YOU KNOW Repnicas – caves more than 200 years old that were once used for the storage of crops are now an ideal place for Bizeljsko wine tasting.
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Kongres meetologue
Destination grade: quality meetings destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.89
WHAT’S HOT 1. Golf Grad Mokrice - 18 holes on 70 acres makes this one of the most beautiful golf courses in Slovenia. 2. Bizeljsko – discovering the surroundings of Brežice is a wonderful gastronomic experience – we recommend a visit to the Bizeljsko-Sremič wine road with its friendly wineries. 3. Villa Istenič - Wine conference tourism at the entrance to the Bizeljsko wine-growing area 4. Trgovinica (small shop) with local domestic products at Brežice town hall. 5. Jovsi – Natural park and part of the Natura 2000 protected area.
Individual grades: Natural and cultural factors
4.35
Most natural attractions in the Sava valley are in the municipality Brežice, making it known as an area with rich natural resources. A clean, pristine and ecologically unburdened area that can be nicely connected in interesting meetings and incentive products. General and transport infrastructure
4.41
Lower Sava valley has an important geostrategic position, because there are important rail and road links with good connections with European centres. The municipality is also intensively considering the local cycling infrastructure that will securely connect Čatež and Brežice. Tourist infrastructure
4.26
The common thread of tourism development is the thermal water and Terme Čatež company, which is a recognized brand in the region. They have developed an attractive, comprehensive and diverse tourist offer for all ages. Meetings infrastructure
3.98
Čatež offers everything like much more developed congress destinations but in a very small area, from protocol meetings to a rich offer of teambuilding programmes. Together with the possibility of connecting with other authentic products of the Lower Posavje it is a true congress surprise. Subjective grade
4.35
A safe and enjoyable convention destination, where you will get for your money much more than in more established convention centres of Slovenia. In addition to the proverbial friendliness and hospitality of the locals there is also a business-orientation and professionalism of providers at a high level.
BEST INCENTIVE IDEA Indijanska vas - a quaint programme for larger groups, coloured with an Indian theme. As anthropologists – explorers of ancient cultures – you will see and discover the culture of the native American indigenous people.
WHO TO CONTACT Tourist information center Čatež ob Savi (Terme Čatež) Topliška cesta 35, 8251 Čatež ob Savi, T: + 386 (0)7 49 36 757 www.visitbrezice.si, E: info@visitbrezice.si
Comparison with the region: Another convention destination of Slovenia, which according to the capacity, integrity of the offer and convenience is often overlooked. Lower Sava valley is mainly thanks to the proactive Terme Čatež a very competitive convention destination. Improvement is needed, however, especially in its image, as at first one does not think of it in terms of congress tourism. Cool meetings: The only indigenous species of Slovenian pig, the “Krško polje” was strenuously maintained and is increasingly appreciated. You will soon find it yourself in pubs and restaurants.
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BUDVA ON THE FOAMING SEA
T
he meeting industry as a part of luxury travel is something they are serious and ambitious about on the Montenegro coast. Other projects in the vicinity of Budva are also proof of capital attracting capital. This summer the Aman Hotel in Sveti Štefan was renovated and re-opened, the Porto Montenegro mega yacht marina in Tivat followed, sponsored by names such as banker Jacob Rotschild, Russian oligarch Oleg Deripasko and magnate Bernard Arnault, all with the goal of Montenegro becoming the ‘Monaco of the Adriatic’. They face several obstacles on that way, the main one being poor accessibility by plane and road travel, currently one of the destination’s main weaknesses. The national air travel provider has a poorly developed flight net, and in the opinion of the local meeting industry players they do not sufficiently understand and support the industry. There are only a few low-fare air travel providers, mostly to the nearby Dubrovnik. The entire destination is
mostly dependant on charter flights, which are dependent on the attractiveness of the hotel selection; road accessibility is also lacking. The destination, promoting itself as a wild beauty, is well on its way to becoming a true congress queen, but a lot will have to be done on the road to perfection, especially in infrastructure and shifting from seasonal to year-round meetings activity. This is the very reason why it is practically impossible to organise a congress or an event in high season and why access is difficult in low season. The Montenegro coast remains a less accessible meetings destination for the time being and periodically an unconquerable fortress.
DID YOU KNOW in the Montenegrin coast, besides Kotor, only Budva has the wall which circles the entire core of the town with narrow streets and small squares.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.69
1. Adriatic project - The Adriatic Project is the development of a 5 star hotel, conference centre and residential scheme in Montenegro, one of the world’s fastest growing tourism markets.The accommodation will consist of 180 world-class hotel rooms and 161 luxury residential apartments, together covering approximately 400,000 sq ft above ground, with approximately 100,000 sq ft below ground for car parking.
Individual grades: Natural and cultural factors
4.25
Budva Riviera is the centre of Montenegrin tourism, which has developed because of the intermingling of cultural, historical and landscape attractions and the warm Mediterranean climate. Early in the spring, while elsewhere we are still in the cold, it is pleasantly warm in Budva. The ancient gem is today much altered and studded with new hotels; the entire coast is bursting with liveliness and a tireless nightlife. General and transport infrastructure
3.21
It seems that the passions of the relentless transition wave of new buildings and the arrival of Russian investors have dampened somewhat. The most densely populated tourist town in Montenegro is, due to rapid development, facing significant urban and logistical challenges. Tourist infrastructure
WHAT’S HOT
2. Hotel “Palas”, a four star hotel located in a small charming town of Petrovac just a couple of steps away from the beach, offers a new congress hall, which can accommodate up to 250 participants 3. People in Budva have the opportunity to use free Wi-Fi internet service form April 2014 4. Tourist village “Slovenska plaza” in Budva, the hotel with the biggest capacity in Montenegro having 1985 beds, completely renovated its accommodation facilities, which resulted in overall quality improvement from two to four star categorisation. 5. The Resort “Slovenska plaza” is one of the first winners of the Eco Label Certificate in Montenegro, The Europe Union certificate for care and preservation of the natural environment.
4.49
With its developed tourist infrastructure Budva is suitable for all kinds of tourism. The offer is adapted to all types and forms of tourists, which is on the one hand a plus and on the other a minus of the destination. It surprises you with its relaxed atmosphere, the friendliness of the locals and the Montenegrin temperament. Meetings infrastructure
4.12
First rate hotels in Budva offer superb conference facilities, but it is lacking a long-planned convention centre and a more systematic and targeted destination marketing. Otherwise in Budva there is no shortage of top agencies and a number of developed incentive suppliers and programmes, which fall into the top of the Adriatic offer. Subjective grade
3.99
Budva is famous for its night life and it seems that the inhabitants of Budva are on vacation all the time, with cafes full during the day and the night clubs at night: it’s a true paradise for posers. Of course, it is necessary to reach deep into the pocket for a proper and appropriate atmosphere. The fame of Budva eventually over grew the reality, but nevertheless this is a city worth its name and represents a solid convention destination. Comparison with the region: Budva is one of the central incentive destinations on the Adriatic coast, with very successful marketing, despite numerous deficiencies in poor accessibility and current capacity selection. The development plans for the ‘Monte Carlo of the Adriatic’, openness to foreign investors and very liberal policies could position the Montenegro coast very high on the meetings industry map in the next few years, while it is already the leader in the area of incentive programs. It boasts the unique opportunity for the practically untapped Russian
BEST INCENTIVE IDEA Budva is one of the central incentive destinations on the Adriatic coast. Once in Budva, do not miss the opportunity to visit Cetinje, the ancient capital of Montenegro, Njegusi, the hometown of famous Montenegrin leader and poet Petar Petrovic Njegos, and taste traditional cheese and smoked ham we are proud of.
WHO TO CONTACT Tourist organization of Budva, Mediteranska 8/6, 85310 Budva, Montenegro Ms. Jelena Gluscevic, E: jelenag@budva.travel, T: +382 33 465 406 www.budva.travel
meetings industry, which has always had a positive relationship with Budva. If this “wild beauty” improves its accessibility, price competitiveness and infrastructure, it can be a worthy competitor as a meetings destination, even as one of the top destinations in the wider region of the Mediterranean. Cool meetings: NJEGUŠKI HAM: The famous local ham prepared in the traditional way.
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HVAR ROOM WITH A VIEW
H
var is still quite wild and largely uninhabited island. Over the beauty of the island, reminiscent of the Garden of Eden, there is no point in wasting words, since there is no shortage of various urban legends for approval. Among other things, it used to be called Austrian Madeira. In Hvar urban has been coexisting with rural for centuries. Towns Hvar, Stari Grad, Jelsa and Vrboska and on the other hand less touristic places Poljica, Zastražišće, Zavala,... Logistically the organisation of events on the island is certainly more complex than on the mainland. However, today in addition to the quite degraded ferries of Jadrolinija you can use the more comfortable passenger catamaran, which can also be privatised. Each year Airport Split has more
connections, even out of the main season. Number of flights during the season surpasses those of many of the South-East European capitals. Road connectivity within the island, however, requires a bit more patience, especially during the high season. In the middle of summer Hvar is really overcrowded, but in early autumn and spring it is a perfect choice for the organisation of congresses and incentive programmes, both at sea and on land.
DID YOU KNOW That if you manage to schedule labour so that you give birth on the ferry between Jadrolinija and Hvar, your child will be granted free travel on the ferry for life.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.91
1. Hvar celebrates 145 years of organised tourism 2. Restoration of The Hvar public Theatre - works on improvement of the Arsenal building are in progress, as a prerequisite for the restoration of the Theatre itself and the revitalisation of the cultural and dramatic life of this one-of-a-kind veteran of the world’s theatrical history. The long-awaited reconstruction of this exceptional historical monument will bring it back to life.
Individual grades: Natural and Cultural Factors
4.79
Central Dalmatian islands are inhabited since prehistoric times. Due to its island specificity they create as a geographical and cultural-historical finished whole. Hvar is now on the UNESCO list of natural heritage and is the main adventure pearl of the Adriatic. General and Transport Infrastructure
3.82
Since Split is accessible from the highway, way to Hvar is significantly shorter. Sunčani Hvar is aware of the difficult access to the island, which is particularly problematic for congress and other business travellers who come for 2 - 3 day’s events. Improving flight connectivity weighs even in the worst case a two-hour drive from Split to the island. Tourist Infrastructure
WHAT’S HOT
3. Hvar for the first time connected to Dubrovnik by Catamaran – the team from Krilo have come up with a twice-weekly service on Tuesdays and Thursdays from Plito to Milna, Hvar Town, Korčula and Dubrovnik, starting in May 2014. 4. Two Hvar restaurants make the top 40 Croatia restaurant for 2014 – Gariful and Meneghello. 5. First Mini Seedcamp on an island: Hvar - the leading European accelerator program is hosting the first Mini Seedcamp on an island.
4.45
Sunčani Hvar took care of cosmopolitan transformation of Hvar into a world’s top destination. The renovated hotels Riva and Adriana in the old town can meet the needs of the most demanding guests, without missing good restaurants, bars and exclusive beaches. Well maintained walkway connects the old part with the largest hotel, the Hotel Amfora. Meetings Infrastructure
3.79
Hvar has put itself on the meetings map by building a convention hotel Amfora with a congress centre and two large halls. The largest one can take up to 370 people theatre-style, and the other 320. Both are flexible, A/V connected and can be converted into five break out rooms, complemented by three additional ones, designed for smaller, intimate meetings. For special events and receptions Hotel Palace offers a wonderful ambience at San Marco terrace on the main town square. Subjective Grade
BEST INCENTIVE IDEA Sailing in Hvar - Sailing is often called “the poetry of movement”… If you are an experienced sailor or a sailing novice you can still join in sailing adventures.
4.55
Despite the notoriety of the island and its visibility Hvar is still sweet, genuine and full of sincere, authentic Mediterranean experiences. Island culture fascinates and conquers even despite the more difficult access. It is worth it!
WHO TO CONTACT Tourist board of City of Hvar, Trg sv. Stjepana b/b, 21450 Hvar, Croatia Mr. Georges Buj, E: tzg-hvar@st.t-com.hr, T: +385 (021) 741 059, www.tzhvar.hr
Comparison with the region: None of the more than 1.000 Croatian islands has such karma and recognition as Hvar. Definitely a “must” Croatian destination, right behind Dubrovnik. Distance from the mainland gives it a touch of boutique smallness. Cool meetings: Hvar wine and island’s culinary art have thrilled the gourmet and the World traveller Anthony Bourdain who already after the first visit became one of the biggest promoters of Hvar. Definitely you will also be reminded of Hvar by the taste of olive oil, red wine, and the fragrance of lavender. 97
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KRANJSKA GORA GOOD WILL IS THE BEST
T
he image of most famous Slovenian ski resort with the Julian Alps in the background is in the heart of all Slovenian active skiers. One of the most beautiful Slovenian Alpine valleys is the venue of the FIS Ski World Cup Vitranc since 1961. Today, Kranjska Gora builds its image on sustainable natural development as well as on quality year-round tourist facilities. Kranjska Gora is easily accessible as it lies on the borders near important tourist markets. It seems that with the arrival of new hotel manager, the place received new impetus for the further development of meetings industry. Conditions for smaller conferences are already
excellent and with a wide range of casino offer and incentive programs satisfy the basic needs. In Kranjska Gora you will not find city streets whit boutiques offering ski equipment, cafĂŠs and restaurants. This is something you should not look for when coming to Kranjska Gora. Instead you can find beautiful scenery and plenty of authenticity and genuine congress experiences.
DID YOU KNOW Triglav National Park is the only national park in Slovenia which covers 4% of the entire Slovenia, almost across the entire area of the Julian Alps, and is considered as one of the oldest European parks. Its international significance is confirmed by the European Diploma of the Council of Europe, listing as a Natura 2000 site and in particular, UNESCO’s decision to include the park in the international network of biosphere reserves, MAB in 2003.
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Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.90
1. Slovenian Alpine Museum Mojstrana - special venue appropriate for the reception of congress participants shows the story of operation of Slovenians in domestic and foreign mountains and shows the beauty and values of the mountains.
Individual grades: Natural and cultural factors
4.58
Extraordinary natural gifts generate a diverse landscape provides many opportunities for leisure activities in unspoiled nature and organization of events in touch with nature. Most of the area falls within the Triglav National Park, which is under the supervision and protection. General and transport infrastructure
4.28
Peace and security, a clean environment and preserved natural heritage. Easy accessibility. The tourist offer is constantly expanding, responsible attitude towards nature impresses all. Tourist infrastructure
4.23
Kranjska Gora is a world renowned winter sports center, and a haven for recreation. Tourism is an important economic sector with a long tradition since the first hotel was opened already in 1904. Resorts, walking and cycling trails, mountain Bike Park, golf course, horse riding, tennis, swimming pools are integral parts of the rich tourist offer. Meetings infrastructure
WHAT’S HOT
2. Vrsic (1611 m.) - The highest Slovenian mountain pass road is an attractive summer location for a variety of more or less active incentive programs, which you can spice up with a visit to one of the mountain huts (Erjavčeva koča, 1515 meters above sea level, Tičarjev dom, 1620 meters above sea level, Koča na Gozdu 1226 meters above sea level and Poštarska koča at 1725 meters above sea level.) 3. Planica Nordic Centre - Updating one of the most beautiful jump centres in the world is in full swing. The location is already the basis for the widespread congressional offer of destination. 4. Fun Bike Park - on the slopes of Vitranc at 350 meters above sea level offers trails of varying difficulty for beginners and experienced cyclists. A great teambuilding experience. 5. Alpe Adria Bike Festival – In June 2014 Kranjska Gora will with the neighbouring municipalities of Villach (Villach) and Treviso (Tarvisio) host a sporting event, which includes marathon mountain biking, TrailShow and Alpe Adria Giro.
4.05
Kranjska Gora throughout the year provides an interesting experience and with the accompanying incentive products enforced as an active congress destination. Subjective grade
4.28
Complete destination act as a natural park, offering plenty of opportunities to disconnect from the city and a pleasant cooling in the summer heat. Congresses and incentive boutique for smaller meetings. Comparison with the region: The most important winter sports center in Slovenia has among the Slovenian ski resorts the strongest brand, which is known worldwide mainly due Cup Vitranc. In the company of places like Kitzbuhel, Cortina, Garmisch, Wengen has stayed for meny years. In recent years, Kranjska Gora successfully defied the green winters and economic hardship of key hoteliers. Slowly and steadily has also developed a summer tourist offer, which enables the development of congress tourism. Both seasons are now virtually in balance. With the latest changes in the field of hospitality will surely strengthen its position as an important center for the implementation of incentive programs and small conferences. Due to the recognition of the ski jumps in Planica and Vitranc Cup has a high priority over other rivals in the region. It is important boutique congress destination for quality mid-size corporate events up to 350 participants. Cool meetings: Kranjska sausage - Among meat products is particularly famous Kranjska sausage, protected Slovenian specialty, which comes from the centuries-old tradition.
BEST INCENTIVE IDEA Cycling Challenge - Kranjska Gora has many possibilities for cycling. Just cycling with a group is not so connecting experience, but when it is designed as a mutual challenge, with addition of other team tasks, where various, not just physical skills are important, it becomes interesting and connecting adventure for everyone.
WHO TO CONTACT Tourist Information Centre Kranjska Gora, Kolodvorska ul. 1c SI – 4280 Kranjska Gora T: +386 (0)4 580 94 40, F: +386 (0)4 580 94 41 E: info@kranjska-gora.eu, www.kranjska-gora.si
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LOŠINJ AND CRES LOW-CARBON INCENTIVE ISLAND
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piced up by the long years of tourist tradition and solid business-mindedness, the renowned hospitality of the locals is a good starting point for the development of thesustainable meetings industry. The ratio of quality to price is excellent in comparison with other more famous islands. The island’s weakness, however, can be ascribed to its non-existent image to the meetings industry, something
that can be a huge opportunity for all wishing to take advantage of its immense potential. The personal experience is certainly positive; I am a fan of autumnal serenity, when the islands breathe and seem more peaceful. Cres and Lošinj are the perfect islands for all seasons.
DID YOU KNOW The rapid rise of Lošinj’s maritime activities and shipbuilding industry was without a doubt one of the most significant occurrences in the history of maritime affairs in the East Adriatic. Despite this, further progress was stopped because stronger and faster steel steamships appeared and consequently Lošinj lost its position.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.56
1. The first five-star hotel on the island of Lošinj, Hotel Bellevue 5* Situated in a unique setting right by the sea, among the treetops of the centuries-old pine trees of Čikat Park Forest, the new Hotel Bellevue will welcome its first guests in July 2014. 2. Lošinj will celebrate 21st anniversary of a day they call the ‘Day of Dolphins’ - It will take place on the first Saturday of August.
Individual grades: Natural and cultural factors
4.59
The diversity of the islands, the climate, vegetation, culture, architecture and the incredible marine areas are ideal for incentive and congress products. The natural environment is very well preserved, dolphins living in the waters around Lošinj are a clear testament to this. The natural and cultural factors are ideal for incentive programmes. General and transport infrastructure
WHAT’S HOT
3. 10 years of Televrin Hotel – With all the repair jobs and renovation work duly completed, the hotel has reopened to see in the new season. 4. High turnover - In 2013 Lošinj generated more than 2.2 million overnight stays. 5. Wellness Hotel Aurora won the “Simply the Best” prize – The award was given to inventive and creative development of tourism products and the design and improvement of tourist facilities.
2.96
The general accessibility of the Kvarner Bay has improved in the last few years. Access to the islands is still problematic, even though they are not quite as isolated as other Dalmatian islands. The entire Kvarner area has bad air connections and the renovation of the airport on Krk is a precondition for intensive development of the meetings industry. Tourism infrastructure
4.25
The tourist infrastructure of Lošinj and Cres has been developing for 125 years and is of a great standard. The offer of recreation and sports is extraordinary, as well as the culinary offer and destination management. The islands are missing some boutique offers for the more demanding guests, the existing hotel offer could also be complemented with some high-level hotels. Meetings infrastructure
3.55
New congress capacities at the Aurora and Vespera hotels lifted the potential for organising congresses. In general, the product lacks the developed incentive programmes carried out by specialised agencies. To date the offer is disconnected and would benefit from strategic, coordinated action. Subjective assessment
3.98
The islands of Lošinj and Cres are sustainable diamonds amongst the coal. Of the 1244 officially recognised Croatian islands they possess excellent natural conditions and are authentic and packed with diverse adventures, all of which contributes to a positive personal experience. The meetings industry is not in a prime position yet, but I am certain it will soon become a part of the sustainable strategy of the islands’ tourism. Comparison to the Region: Lošinj and Cres are the only Adriatic islands that successfully deal with sustainable tourism and are amongst the more eco-friendly islands of Kvarner. They differ from the more famous Dalmatian isles, such as Hvar, Brač and Krk, with their nature preservation, systematic sustainable development and cultural heritage. All these activities are well managed and present a huge opportunity for the development of a limited and exclusive sustainable meetings industry in harmony with the capabilities of the islands. The key challenge is the invisibility of the islands’ image on the meetings
BEST INCENTIVE IDEA Croyak – biking & hiking. Guided biking and hiking tours on Lošinj and Cres, with adventure outdoor games for teambuilding.
WHO TO CONTACT Town of Mali Lošinj Tourism Office, Riva lošinjskih kaptan 29 51550 Mali Lošini, Croatia Ms. Đurđica Šimičić, E: durdica@visitlosinj.hr, T: +385 51 231 884, 231 547, www.tz-malilosinj.hr
industry radar, lacking the recognisable incentive brands to build the high quality boutique and intimate stories that can raise its profile. If local suppliers can develop from these points and their programmes can continue to be socially responsible, they will be able to benefit from the current trends in the industry. I am certain their first clients will be the existing loyal guest of Cres and Lošinj. With a high added value the islands can also become the eco-incentive oasis of the Adriatic. Cool meetings: Healthy Mediterranean cuisine pervades Cres and Lošinj – fish from the baker’s oven; brodet with polenta and other sea food with fresh ingredients; baked lamb from Cres that is equally as good as anything in Pag. Everything is available in typical taverns, alongside the few top restaurants at the upper end of the Croatian offer. The spices and herbs are a symbol of the islands, so a visit to Lošinj’s Miomirisni vrt herb garden is highly recommended.
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PODČETRTEK The success story
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mallest place in our analysis is big in its offer and an example to all of us involved with tourism. Its epicentre is a thermal spring, around which a success story was created. Hotel Sotelia was never hiding its ambitions to bring to the meetings industry a genuine wellness experience, which other competitors do not yet know. In addition, the distinctive architectural design has many admirers; small details always attract the eye. Together with the rich tourist
and sports offer Podčetrtek is ideal for the implementation of various incentives and other incentive programmes. At every step the locals you meet, be it a wine-grower, a caterer or a priest, will let it be known that you are welcome.
DID YOU KNOW That these parts of Slovenia are known for their beauty, with Podčetrtek and the town of Olimje winning a gold award in the Entente Florale Europe competition.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.59
1. Multipurpose sport hall Podčetrtek – where you can visit many interesting events. 2. “Summer in Podčetrtek” – events held every weekend during the summer months. 3. Entente Florale Europe competition - In 2013 Podčetrtek won a gold award.
Individual grades: Natural and Cultural factors
4.05
Podčetrtek is the tourist centre of Posotelje near the Slovenian-Croatian border. The wine-growing soil and especially the thermal water are two of its natural resources and tourism potential of the place. Thermal spring was discovered in the mid-sixties, the main development occurred in the mid eighties with the increase of hotel and spa capacities. The castle from the 13th century certainly gives a historical mark to the place, which is one of the oldest in Slovenia and the Franciscan monastery Olimje, built in the 16th century. While the castle is still waiting for the right investor for renewal, you will be welcomed at the Franciscan monastery by hospitable Franciscans who will provide you with herbs from their pharmacy. General and Transport Infrastructure
3.81
In terms of traffic a pretty closed region influenced the development of places in the past. Highway has shortened the route to Podčetrtek, but it is still necessary to use local scenic road that leads to one of the most beautiful wine-growing towns in Slovenia. Increasing connections to the Zagreb airport, which is only 1 hour and 20minute drive away, put Podčetrtek in an improved position for the organisation of international events. Tourist Infrastructure
4.04
One rarely finds a place with such a positive attitude towards tourism as Podčetrtek. Alliance of the municipality, the largest provider Terme Olimia, associations and all smaller suppliers is reflected in the new projects that increase the value of the place. In the past year, among other things, they have created new cycle paths that open up new opportunities for the surrounding farms and the development of additional offer. The whole offer, from historical, sports and gastro-oenological is calling for incentive events which finish with pampering in the beautiful wellness centre Orhidelia, which in 2009 added the icing on the cake of spa and wellness offer. Meetings Infrastructure
3.43
As a part of the Wellness Hotel Sotelia, the convention centre in the spa Olimia was opened in 2006. The largest of eight technically perfectly equipped halls and meeting rooms can tale up to 350 participants in theatre style and can be divided into two rooms. The entire hotel has been awarded for architecture, mainly due to its placement in the environment; the architects have used a common thread of modern design also in halls, which are attractive to professional, business or social gatherings. Perhaps sometimes a larger lobby for breaks or on-site meetings might come in handy as well as daylight in Primula halls. Subjective Grade
WHAT’S HOT
4.21
4. Days of Slovenian tourism and 60th Tourism and Hospitality chamber of Slovenia - Took place at Terme Olimia, Podčetrtek, in 2013. 5. A busy 2013 – With over 15 international events of more than 100 participants hosted by Terme Olimia, 2013 was a busy year.
BEST INCENTIVE IDEA Enjoy the vineyard covered hills, a spa day in Terme Olimia, visit the biggest regional park in Slovenia and marvel at Olimje and Podčetrtek, two of the most beautiful villages in Europe. Come and discover one of the most beautiful and friendly parts of Slovenia.
WHO TO CONTACT Terme Olimia d.d., Zdraviliška cesta 24, 3254 Podčetrtek, Slovenia Mr. Dejan Hojnik, E: dejan.hojnik@terme-olimia.com T: +385 (0)3 829 78 48, www.terme-olimia.com tourism. However, everything intended for recreation can be advantageously applied for congress guests. The biggest advantage is a diverse offer and a range of adventure and variety in a small area, which makes it a good use of time also for business guests. Comparison with the Region: There are few places where the only driving force of the economy is tourism. Because in these places industry has never developed, today this can be considered as one of their advantages. Podčetrtek has a great potential in the field of congress tourism. It is an authentic and in many ways a sustainable congress experience. Cool meetings: What is more sustainable than the old, indigenous varieties of apples, which in Kozjansko they maintain with love. On the now traditional event Kozjansko apple farms offer the old varieties of apples, healthy agricultural products grown in a sustainable way and original and imaginatively processed fruit in home canning. Apple is still the most sympathetic attention that you can offer to the participants of your event!
The complete offer of Podčetrtek is intended primarily for 103
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PORTOROŽ PORT OF ROSES
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he image of the destination is improving thanks to some individual efforts and the innovative viral campaign ‘Jump to Portorož’ and “Fly me to the Green” but it is high time to raise the level of the congress offer and improve the destination marketing of Portorož and Piran as well as their surroundings. Portorož will have a difficult task in competing with low-cost Mediterranean congress destinations, which are already tempting organisers with their ‘all-‘ and ‘ultra-inclusive’ packages. With its own high quality and making best use of its natural advantages, it can reclaim the
spot it has held several times in the past. For this to happen, a clear definition, strategy and organisation of the congress product is necessary. Unfortunately the philosophy of knowing that the overall offer will only be as good as the sum of its parts is breaking through very slowly.
DID YOU KNOW That in 1879 a Piran doctor, Giovanni Lugnano, started to treat rheumatic problems with fango (sea mud), seawater baths and the drinking of salt water.
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Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.93
1. Thalasso Spa Lepa Vida - Is a new and unique outdoor spa centre that opened last summer. The spa is situated in the abandoned area of the Sečovlje Salina and its architecture is adapted to the geometry of the nature park.
Individual grades: Natural and cultural factors
4.62
The climate, cultural diversity, access to the coast and experience index are the main advantages. The weakest part is the architectural value and state of the environment. General and transport infrastructure
4.15
Highest marks for road access, destination security, communal infrastructure. Low marks for bad air and rail accessibility and condition of the airport. Tourism infrastructure
4.02
The strongest feature of Portorož is the offer of sports activities, cafes and bars, not so great is the offer of shops, restaurants, nightlife and cultural options. Meetings infrastructure
4.15
Congress hotels, history and references, quantity of appropriate hotel rooms and incentive offer are the strongest part of the congress infrastructure. Bad marks for a lack of a convention bureau, non-existent support of congress services and the inappropriate position of the Avditorij Portorož convention centre. Subjective assessment
WHAT’S HOT
2. Renovated LifeClass Hotels & Spa - In April 2014 LifeClass Hotels & Spa opened three renewed products: Apollo 4* Superior Hotel, Grand Hotel Portorož 5* and Swimming pools with Prehistoric sea. Each room at the Apollo hotel carries its own story of Mediterranean herbs, the chefs in the hotel restaurant Herbae prepare exclusively healthy Mediterranean diet based on macrobiotics, and even training equipment can be ordered into the room 3. New charter flights between Italy and Portorož - After four years of negotiations between the Neapolitan tour operator CTM Travelair, Portorož Tourist Board and Airport Portorož, on 1 May a new charter connection between three Italian cities and Portorož will be established. 4. Slovenia Top destination 2014 - Rough Guide, the world-renowned publishing house of travel guides, has released on their website a list of the most desirable destinations for 2014 and Slovenia took a position on the prestigious list as one of the top destinations according to readers, while our beautiful Piran can be admired on the cover page! 5. Portorož will be the host of the 19th Internautica® - The largest Adriatic boat show, which has been following the trend of intense development, excellence and high quality for nineteen years.
4.26
Political stability, security, e-services and professionalism are the strongest parts of the offer. Portorož does somewhat worse in the area of political support of the meetings industry, ratio of quality to price, hospitality of the locals and the general competitiveness of the destination. Comparison to the Region: The historic laurels of the leading Adriatic congress destination are slowly starting to gather dust. Portorož is still in hard competition with Dubrovnik, Opatija and new Adriatic congress destinations that are developing all the time. A rich congress history, tradition and the existing infrastructure are a competitive advantage. The meetings industry is by no means a tree to sleep under and simply harvest its fruit of wealthy congress participants. Despite that, Portorož has proven resilient and adaptable many times in the course of history, so some innovativeness and marketing opportunities should ensure it has a bright future. Cool meetings: DARK CHOCOLATE WITH FLEUR DE SEL: Piran salt is the result of restless winds, warm sun, and the hardworking salt pan workers. It is made manually, according to traditional methods dating back more than 700 years. One of the products made with salt is a dark chocolate with fleur de sel. A perfect balance of bitter and sweet, with just a hint of traditionally harvested virgin salt. A true delicacy made for connoisseurs.
BEST INCENTIVE IDEA Boat party in the Slovenian Mediterranean – embark on a boat adventure along the Slovene Mediterranean, starting with a fisherman’s lunch on the sea and a panorammic ride along the Slovenian coast. You can test your fishing skills in the company of a local fisherman.
WHO TO CONTACT Tourist Board Portorož, Obala 16, 6320 Portorož, Slovenia Mr. Jadran Furlanič, E: info@portoroz.si, T: +386 (0) 5 674 82 60 www.portoroz.si
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ROGAŠKA SLATINA OLD FOR NEW
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omen est omen - all is in the name. Location has to thank for its name to the healing waters - Slatina, which already in 1572 was as enthroned as healing by Swiss alchemist Leonhard Thurneyssserin. In addition to the healing waters also attractive is the border area of Upper Sotla. Valleys and the wine-growing hills, scenic spots with churches and subpannonian climate create interesting landscape diversity. Additional offer nicely complements and rounds congress-tourist offer of the place.
Rogaška Slatina is among the Slovenian congress destinations probably the most unjustly overlooked. At this moment except a functioning local convention bureau it offers everything you need for a great event. The exception is perhaps a bit less lively nightlife. It is unfortunately overlooked mainly due to the lack of connection between providers and abundant supply. Thus, while each of hoteliers is trying in their own way, a lot of events escape to the near-by Podčetrtek.
DID YOU KNOW It is said that Croatian ban Peter Zrinski, after drinking water from the healing springs in 1665 was miraculously healed. The reputation of the spa water has rapidly spread.
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Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.76
1. Anna’s court – modern cultural-event centre is an interesting special venue that has been operating since 2012 2. Crystal Hall – is one of the most beautiful convention halls in Slovenia, cultural monument and a hall with superior acoustics 3. Kaiser restaurant – restaurant because of which your guests will remember the place by top cuisine
Individual grades: Natural and cultural factors
4.38
Natural mineral water Donat Mg is due to its composition the base of the location into a large and modern spa. This is complemented with the area of Boč with Plešivec and Donačka mountain that is because of the multitude of natural and cultural values protected as a landscape park. Imperial, elegant and solemn design of the spa is the cream on the cake of experiential value of the destination. General and transport infrastructure
WHAT’S HOT
4. Strmol Castle – renovated mansion, protocol facility, castle restaurant and one of the most beautiful special venues of Slovenia where you can organise knight’s dinner 5. Rogaška Glassworks – guided tour of the legendary factory unveils the mystery of manufacturing stainless glass
3.97
Rogaška Slatina is somewhat distant from major transport links of Slovenia. This is an extremely well arranged tourist resort with excellently regulated communal infrastructure and high quality of living. We are enthusiastic about cycling paths and tastefully decorated public areas. Compact, pleasant and a safe stay for convention guests. Tourist infrastructure
3.93
Spa Park is the heart of the tourist destination Rogaska Slatina, which, together with healing mineral water is a fundamental competitive advantage of the place. Given the hotel capacities practically the whole place is now in the category of 4 stars. The structure of the hotel rooms is adapted to the needs of congress tourism. Meetings infrastructure
3.90
Prominent central Crystal Hall with 200 years of tradition, which has not been best utilized, seems to be the best metaphor for the current congress situation in Rogaška Slatina. Congress tourism was best undertaken in the Grand Hotel Sava. Convention Center Rogaška is excellently managed and offers superior service while at the same time it is performing the mission of promoting the whole place. Subjective grade
BEST INCENTIVE IDEA Farmers Olympics - a test of skills in a variety of chores around the farm and handicraft skills. The competition takes place at the open air museum in Rogatec, showing artisanal and commercial premises and way of life of rural people in the past
4.37
Classical park in the middle of Rogaška Slatina is emitting a special energy that has long been attracting the congress organizers. If you want to organize a major event today due to the fragmented supply today more coordination is needed. Without at least minimal connectivity of providers and in the future perhaps even a Convention Bureau, the visibility will not improve and congress tourism will remain a supplementing tourist activity even with maybe more profitable and dominant Russian guests. Comparison with the region: It would be hard to find a more traditional health resort in Slovenia. Most other health resorts including the neighbouring Podčetrtek can not boast with such tradition that inspires confidence. The place in a few years has radically changed its appearance and has excellent congress infrastructure. Its rate is compared to other spa congress resorts much more peaceful. Something is missing and it is more convention vis-
WHO TO CONTACT TIC Rogaška Slatina, Zdraviliški trg 1, 3250 Rogaška Slatina, Slovenia Ms. Nada Lončar, E: info@turizem-rogaska.si, T: +386 3 581 44 14 www.turizem-rogaska.si
itors who were once coming in mass to these places. Rogaška needs congress tourism, as it is written on its skin. It seems that currently it defies the new times mainly thanks to proactive individual hoteliers. To re-climb to the top more connectivity will be required, better joint promotion and a reflection on the establishment of a Convention Bureau. Cool meetings: Jerpica – is a kind of thin baked bread, sprinkled with cracklings or with cream. It is suitable for all occasions, as a standalone snack or with a glass of wine. It is best still a bit warm. 107
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ROVINJ ISTRIA STAR MEETINGS
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f for the venue chooses you air Formula One “Red Bull Air Race�, then this is certainly an attractive and charming tourist destination. Specialty of the meetings offer is the old tobacco factory or convention centre Adris, which is a supreme example of conversion of industrial space in a superb conference venue. A beautiful transformation of industrial heritage into functional halls for the most demanding events occurs each year at the renowned Weekend Media Festival. Otherwise, the romance of the old town is hard to resist, especially since the city is live and flashes in its daily rhythm of the Mediterranean. Advanced conference guests are only disrupted by the dominant fast gastronomic offer, which is only
slowly adapting to demanding tourists. Insiders nevertheless find some culinary gems that build on the best Istrian wines, olive oils, flavours and tradition of the rich Istrian cuisine. Similarly, souvenirs on offer somehow do not belong to such an authentic tourist destination. Otherwise, Rovinj is becoming a trendy and modern congress destination, which will soon be a serious competitor to the more well-known Croatian congress destinations.
DID YOU KNOW BATANA - Rovinj batanas are flat-bottomed boats protected by UNESCO due to their longevity and a traditional way of construction. This is the reason why the Batana House Eco Museum was established.
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Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.92
1. Red Bull Air Race - the second race of air Formula 1 has fulfilled the expectations of pilots and organizers and helped to present the wonderful place to 500 million viewers around the world 2. Weekend media festival - the largest regional communications festival, which has become predictor of trends and a good practice case of event organization
Individual grades: Natural and cultural factors
4.49
Indented coast with over 22 islands of the Rovinj Archipelago, clear waters and rich historical and cultural heritage of this picturesque town are the main reasons that Rovinj is the leading Croatian tourist destination. The old town centre, once an island with Renaissance and Baroque buildings attracts many artists and gives the city a unique bohemian character. General and transport infrastructure
WHAT’S HOT
3. New city beach Lone - a beautifully arranged beach, which may also be a special venue for your event 4. Dolce Vita festival – a very special festival that celebrates vintage culture of 50s, 60s in all its manifestations 5. Champion of Croatian tourism - for the year 2014 it is predicted that Rovinj will again be the champion of Croatian tourism. Given the excellent start of the year we do not doubt of success.
3.94
Picturesque town dominates over some of the problems of the city, among which in the first place limited accessibility, with the exception of roads. After the construction of the Istrian Y the destination is connected to the main pan-European transport links. Among the main challenges is one of improving air accessibility and transformation into a true year-round air destination. Tourist infrastructure
4.26
Tourism is the main industry of the city, but it is highly seasonal. Efforts of the main hotelier Maistra and all tourism providers in recent years to promote tourism also in the low season, to which play a role mild climate and new world-class hotel facilities. Every year, improves the offer of entertainment, cuisine is one of the best in the region. Rovinj is perfectly located for exploring other parts of Istria. Meetings infrastructure
4.25
Maistra has seriously focused on the development of congress offer, as evidenced by the recent large-scale investment in the Lone Hotel, with which is also at the same time rounded the offer of convention centre Cap Áureo, one of the largest convention centres in the region. The whole story is only missing a neutral and well-functioning Convention Bureau, which would place the destination on the worldwide congress map. Subjective grade
4.59
BEST INCENTIVE IDEA SPACIO - The batana ride across the peninsula, dinner in old tavern, musicians singing old fishermans songs. An impressive way to represent how fishermen and farmers used to live in Rovinj.
WHO TO CONTACT Tourist Board Office Rovinj, Obala Pino Budicin 12, 52210 Rovinj, Croatia Ms. Odette Sapač, E: tzgrovinj@tzgrovinj.hr T: +385 52 811-566 www.tzgrovinj.hr
Security of the destination is at a high level. With the new development strategy affection for the meetings industry is high. Personal experience regarding the professionalism of the staff is positive. Ambitious projects such as the Red Bull Air Race will surely give wings to the destination, only the relationship between price and quality is not always the most appropriate.
teed. Missing is only a convention bureau, which would know how to step out of corporate governance of the destination and would be able to serve as attorney of the meetings industry. Otherwise, forecasts of mayor Sponza that Rovinj will be more exclusive than Dubrovnik, can be realized,
Comparison with the region: If at the destination you have owners who have clear goals and who look at congress tourism strategically, then in a short time you can do a lot. It is possible to revitalize the old factory premises and build a superior conference hotel. Maistra in Rovinj has undoubtedly left its mark. Taking into consideration the geographical location of Rovinj as one of the closest Mediterranean congress destinations for Central and Western Europe, the future of this industry is guaran-
Cool meetings: In Rovinj and its surroundings you will find countless taverns and wine cellars where you will get true autochthonous experience of traditional meals. You can start with “maneštra”, typical Istrian soup, once the food of the poor, today you can find it in the restaurants. The basis consists of corn, vegetables, beans, potatoes, some meat or Istrian ham. Every family has its own family recipe which varies according to what’s in season. 109
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SÁRVÁR PANNONIAN MELANCHOLY
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visit to Hungary does not go by without thinking about the Pannonian Sea, that in ancient times covered today’s plain. Over time, it retreated and left in the lowest area what is now known as Lake Balaton. The Pannonian Sea left a rich legacy to the country in the form of oil, natural gas and thermal waters. The thermal water was discovered in Sárvár by coincidence when they were exploring for petroleum. Upon this wealth the city of Sárvár has also developed, a city that lies in the most famous spa-health area of Hungary and which connects with the Spa road places Sárvár, Buk, Kesztely and Heviz by Lake Balaton. It seems that the whole development of the city is subordinate to tourism today. Sárvár is very nicely and attractively
arranged. The great advantage is its proximity to Austria and to Vienna and Bratislava airports. To Vienna airport it is approximately 130 km, only a shot more to the airport in Bratislava and to Graz airport it is just 150 km. Sárvár hides numerous natural and cultural gems and positively surprises guests. The open horizon of the Pannonian Plain entails openness and hospitality of the people and the typical Pannonian melancholy.
DID YOU KNOW That Sárvár got its name from the Nádasdy castle. It is part of the National Cultural Heritage and since December 2011 it’s been a historical monument. Originally it was a fortress surrounded by marshes, as its name suggests.
Kongres meetologue
Destination grade: QUALITY MEETINGS DESTINATION Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.52
WHAT’S HOT 1. 34th Anniversary of International Folklore Festival - The Nádasdy castle Culture Centre and Library has organised the International Folklore Festival since 1981. The Festival has recently evolved into the most significant Folklore Festival of the Transdanubian Region. 2. From 2014, the Park Inn by Radisson Sárvár Resort & Spa has been providing a halfboard buffet dinner for all guests.
Individual grades:
3. XV. Blassmusic Castle Festival - Sárvár has a rich musical history. One of the town’s most favorite events is the Castle Festival.
4.65 Natural and cultural factors: Natural conditions with numerous pristinely preserved areas and a rich cultural heritage of the area are ideal for the development of sustainable tourism. Autochthony is a big advantage in the development of convention tourism.
4. 3rd Annual Sikh History Competition – Gobind Sárvár aims to connect the youth to the rich and deep history of the Sikh way of life and the invaluable lessons taught by Guru Ji’s.
General and transport infrastructure 3.61 Sárvár enjoys the advantages of its position near the main emitive markets in the region and the major transport hubs. Throughout the history of the region it has acted as a bridge between East and West,
5. Superbrands Award for Spirit Hotel Sárvár in 2014 - Spirit Hotel Sárvár received another award, this year getting the Superbrands award. This award is made according to the opinion of the committee of voluntary and independent experts, as well as the opinion of guests.
3.75 Tourist infrastructure Although the city has a long and rich history, it seems like in the last 10 years it has blossomed. The mainstay of tourism is medicinal water for rehabilitation and relaxation, complemented by outdoor activities, from visits to the Arboretum to rowing on the lake and learning about the history of the area at a museum collection at the Castle. Meetings infrastructure 3.14 Spirit Hotel and Park Inn by Radisson have certainly set guidelines for the development of convention tourism in Sárvár. Park Inn with the tradition and the knowledge of hotel chains, Spirit, so to speak from the point of zero, but by following the best international hotels. Spirit Hotel also offers the largest hall in the city, accommodating up to 500 participants. Subjective grade: 3.95 The Hungarian proverbial hospitality was confirmed during the visit to Sárvár. It shows already in abundant portions of food and an overall desire to please guests.
BEST INCENTIVE IDEA Healing water - the most attractive part of the Sárvár area is without doubt its two completely different types of healing water, upon which the development of Sarvar is based.
WHO TO CONTACT Sárvár Tourist & TDM, Várkerület 33/c, 9600 Sárvár, Hungary Mr. Ferenc Haller, E: ferenc.haller@sarvar.hu, T: +36 95 520 178, www.sarvar.hu
Comparison with the region: Sárvár is a city that at the moment only a few would place somewhere on the convention destinations map. Development has been primarily focused on health tourism. Once you get to know it, it is an elegant and fresh destination that is surprising because it is not ostentatious. Cool meetings: Famous Hungarian meat stews are paprikás, a paprika stew, meat simmered in thick creamy paprika gravy, and pörkölt, a Hungarian stew with boneless meat (usually beef or pork), onion, and sweet red paprika powder. Fun fact: Pannonia Ring circuit is only about six kilometres from Sárvár and is an excellent venue for incentive programmes.
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Kongres meetologue
UMAG AND NORTHERN ISTRIA DOOR TO THE ADRIATIC
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orth-western Istria offers a genuine and very active conference experience. Options of activities with which you will fill up the schedule of your conference guests are countless. In Umag and its surroundings there is a very special spirit of sport in the air. It is an interesting and attractive congress destination because of its proximity to major convention markets in the region. Perhaps at the moment we can only reproach it a slightly reduced visibility. The establishment of a convention bureau would help it
a lot in terms of development and promotion of the congress product and improve its image on the international convention scene. That the destination is capable is demonstrated by some big events that have recently moved to Umag from some much more famous Croatian convention places.
DID YOU KNOW That in 1269, in the late middle ages, Umag was among the first towns in Istria to recognise the rule of the Venetian Republic, a flourishing naval power, and it was to remain under Venetian rule until the Republic fell in the late 18th century.
Kongres meetologue
Destination grade: Quality Meetings Destination Grades: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so so
3.77
1. 10th anniversary of the popular guidebook Enjoy Istria - Once in spring, once in autumn and twice during the summer EnjoyIstria brings you all of the latest information. You can pick up your copy at the info desks of tourist boards across Istria and at the front desks of hotels and camping sites.
Individual grades: Natural and Cultural Factors
4.35
Hinterland of Umag has retained some of its primal nature. Olive groves are intertwined with vines and produce excellent wine and olive oil. Specific climate, cultural heritage and rich history excite tourists, but especially excite Istrans who impress with their distinctive positive energy. General and Transport Infrastructure
3.84
Door to Istria literally means that Umag is nearest to some major convention markets in the vicinity. The highway Ypsilon connected Istria to the mainland and also improved accessibility to guest who arrive by plane. Umag is a destination that is accessible from three airports (Ljubljana, Trieste, Pula) in less than two hours, which should not be an obstacle for international congress organisers to think about it for organisation of international congresses and events. Tourist Infrastructure
WHAT’S HOT
2. 25th Anniversary of Vegeta Croatia Open Umag - the Summer ATP Tournament is the climax of the tourist season in north-western Istria and is one of the most important sports and social events in Croatia. 3. Juventus soccer school summer camp - This summer Umag is proud to host the Juventus International Camp, which will be held at Stella Maris Resort and offers top accommodation facilities and a quality sporting environment. 4. Umagination - Since its first edition in 2010, 30,000 visitors have come to Umag to enjoy the music of the world’s best DJs and performers. 5. ADAC & ANWB 2014: Best Camping for CampingIN Park Umag Recognitions in the ADAC - Best Camping category, which replaces the ADAC Superplatz and ANWB Euro-Top certificates of excellence, were also granted to CampingIN Park Umag which is now one European campsites which have received the ADAC Best Camping award.
4.45
By connecting to the hotel chain Sol Melia Istraturist has got a fresh wind and a higher standard of hotels. Where before there were holiday villages of lower categories there are now apartments and villas for the most discerning guests. Changes of the major tourist player in north-western Istria, were also followed by Laguna Novigrad, whose accommodation offer has also much improved in recent years. Sports facilities, from golf courses to indoor swimming pools complement the offer and Umag is from the summer increasingly turning into a destination for all seasons. Meetings Infrastructure
3.65
Unlike some destinations that have congress centres, but lack additional offer, Umag has planned and developed co-operation with suppliers in the Istrian hinterland, which is certainly an additional motive for event organisers. Although the largest hotel hall can only accommodate 350 participants, the Istraturist team is not intimidated even by an event for 1.500 participants, for which they are ready to shake up even the tennis hall. Subjective Grade
4.33
Sometimes we inadvertently overlook destinations that we remember as leisure. With what has changed in recent years in Umag and north-western Istria, it gives a whole new dimension to the destination. Umag is primarily an incentive destination, where we were convinced by hospitable locals and employees in hotels. It provides security, comfort and a range of environmentally friendly outdoor activities. Integration of local suppliers is in full swing and gives the impression that the entire destination aspires toward worldclass incentive, sports, culinary and experiential services. Comparison with the region: Among the competing congress destinations, Umag even a year ago would be easily overlooked, but today it is already
BEST INCENTIVE IDEA Hunt for the Istrian white truffle, one of the most renowned in the world, near Gračišće and Livade, accompanied by a professional truffle hunter and a trained dog.
WHO TO CONTACT Umag Tourist Board, Trgovačka 6, 52470 Umag, Croatia Ms. Sanda Bravar, E: info@istria-umag.com, T: +385 (0)52 741-363 www.coloursofistria.com/destinations/umag hosting the most demanding events such as the most important Microsoft event Windays. This proves that the destination is profiled as a congress and especially incentive location. To the good functioning a great destination management contributes a great deal, which in a form of a cluster from 2010 is promoted under the brand “Colours of Istria”. Cool meetings: Istrian truffles are rightly called Istrian gold and represent the culmination of gastronomy offer of the largest Adriatic peninsula. It is most prevalent in Mirna valley. White truffle is the most prized species; it is picked from the beginning of October until the end of December. Truffles are an indicator of pristine nature. We recommend tasting in the form of ‘fuži’ with truffles. 113
E info@hotel-lev.si T +386 1 433 21 55 WWW.UNION-HOTELS.EU
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CONGRESS TELESCOPE By Robert Cotter
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TTA Athens 2014 – Twice as Nice text by Robert Cotter
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elebrating its second birthday in April 2014, Travel Trade Athens (TTA) pulled out all the stops to make sure the follow-up outing to its inaugural event was twice as nice. Over four days of pre-show tours, b2b meetings, social events and a jaw-dropping variety of post-show tours showcasing the best of what Athens has to offer by way of history, culture, gastronomy and leisure, the near 200 local suppliers and 100 hosted buyers from more than 20 countries got to see and experience the many faces of one of Europe’s oldest capital cities as well as participate in more than 2,000 business-generating meetings. “TTA Athens is one of the best ways to introduce Athens to professionals from all over the world and at the same time to let them experience what Athens has to offer to all categories of visitors and MICE organisers,” said George Angelis, Press and Media Manager for the City of Athens Development and Destination Management Agency. “MICE is a key market sector for Athens as a destination and a central axis of the city’s strategy towards recovery and growth, which is why we have a programme specifically designed for the needs and expectations of MICE representatives. Our aim is to strengthen this sector for the events to come.” The specific programme for MICE reps took in a number of site visits to the city’s conference and exhibition venues, including the Metropolitan Expo near the International
Airport, the Onassis Cultural Centre, the Athenaeum Intercontinental with its stunning ballroom with 1,500 capacity and 40 meeting rooms, and the historical and captivating Zappeion conference centre. These visits were broken up by whistle-stop sessions at some of the city’s more interesting corners, such as the Digital Planetarium of the Eugenides Foundation, the Vorres Museum with its varied artwork collection, and the city’s post-industrial area of Gazi with its City of Athens Technopolis. To complement these many high-end facilities a number of additional venues to broaden the city’s portfolio are scheduled for completion in the coming years. “A number of new facilities that are in the pipeline will boost the city’s existing MICE infrastructure and help profile the destination,” said Angelis. “Next month we are expecting the opening of the new National Museum of Contemporary Art, which will be another new meeting venue. The new Niarhos Foundation Centre of Culture is expected to open in early 2016, which will include meeting facilities. Finally there is the old airport’s redevelopment plans, a 500-hectare site that will be the biggest urban development investment plan in Euorpe, with works expected to begin by the end of the year. It will also include meeting and cultural facilities.” The arrival of these new facilities will be serviced by a number of new hotels coming to the
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Athens landscape, as well as by the growth of Aegean Airlines, Europe’s best regional airline for 2013, who after the acquisition of Olympic Airways will be able to accelerate their expansion and increase destinations and route frequency to and from the city.
“There have been two hotel re-openings in the city centre, of the King George (a Luxury Collection Hotel) at Syntagma Square that opened last year after a complete renovation and the Grecotel Pallas Athena, near Omonoia Square,” noted Angelis. “Last month, probably the best hotel property in all of Greece, the world-famous Astir Palace Vouliagmeni complex, was sold after an international tender. The new owners are talking about creating a 7* service resort within the next couple of years.” With all of these initiatives Athens – and according to recent news reports, the Greek economy too – is moving in a positive direction and with a strong tailwind. This has best been borne out by securing events for the city for the coming years.
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“The most important and best [event secured] for the city is the TBEX Europe 2014 event, which will take place in October and for which ACB won the bid earlier this year,” said Angelis. “It is the annual meeting of travel bloggers, writers and content creators from all over the world, with more than 1,000 expected to attend. It can really boost the city’s image and exposure.” Kongres looks forward to TTA 2015 and to what new initiatives this ancient capital will be showcasing to further boost its modern image and exposure.
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IT&CM China 2014: The Dragon flies Higher text by Robert Cotter
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here has been a lot of press speculation over the past couple of years as to whether China’s remarkable levels of economic growth would be sustainable. Despite the critics, just like the buildings of Shanghai’s financial area of Pudong the levels of growth remain high and continually hint at getting higher. Mirroring the general economic situation, the growth of the MICE industry is also extraordinarily buoyant, offering a wealth of opportunity for both international and domestic MICE suppliers and drawing international companies to target the growing industry. All of this was clearly visible at a hugely successful eighth iteration of IT&CM China co-organised by TTG Events, CITS International MICE and MP International and held at Shanghai’s World Expo Exhibition & Convention Centre from April 15-17. “The Chinese MICE industry is burgeoning at 20% annually, reflecting endless opportunities for both international and domestic MICE suppliers alike,” said Darren Ng, Managing Director of TTG Asia Media. “Our unsurpassed proportion of Chinese buyers [this year] fulfills both the international and local suppliers’ intention of boosting outbound and domestic traffic respectively. In 2014 exhibitors could expect to see 70% Chinese buyers, addressing the outbound and domestic procurement for both international and Chinese suppliers respectively. The latter can also benefit from the remaining 30% of international buyers looking to buy into China.”
“IT&CM China 2014’s achievement in attracting both quality and quantity of Chinese buyers is not just a reflection of the massive buying interest from mainland China, but also the strength of the organisers’ network and resources to reach valuable segments that both our international and domestic exhibitors deliver,” added Zhang Jian, Executive General Manager of CITS International MICE. The move to a greater number of Chinese buyers was one of the notable shifts in this year’s event, geared to respond to exhibitor wishes in light of such strong domestic growth. Enriching the experience for the surge in Chinese buyers was a new act – or rather ACTE – for the event, as the Association of Corporate Travel Executives joined the partner line-up, a collaboration bringing an expanded global network of over 10,000 ACTE Corporate Travel Executives in over 100 countries, as well as access to a bigger pool of industry experts sharing their insider perspectives on global best practices, to the IT&CM events. “ACTE is extremely delighted to announce this strategic partnership in Asia and China with IT&CM events,” said Benson Tang, ACTE Regional Director. “We believe that their entrenched reputation and commitment to the Corporate Travel Arena and understanding of these markets will positively impact the industry across the region.” Making an impact across the region began with making an impact on the trade show floor: 3,000 MICE professionals took part in more
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than 12,000 business appointments and could participate in up to 70 business, education and networking sessions. To the trade show floor was also brought the wealth of experience of the Corporate Travel Roundtable Initiative, which in advance of the event holds a number of sessions around China to boost industry knowledge that can be continued in further sessions afterwards. “Organising the Corporate Travel Roundtable sessions is part of our commitment to invest in the groove of the industry,” said Ooi Peng Ee, General Manager of TTG Events. “These outreach efforts enable us to establish a closer relationship with our stakeholders and to promote these engagements through our publicity activities.” With such dynamic initiatives attached to such a vast and dynamic market, the only outcome can be huge dividends reaped from both the market and the event. “China’s business market is growing faster than any other nation and it is predicted that China will be the world’s largest contributor to the industry,” said Chen Yueliang, Vice-President of CITS Ltd. “With domestic and international demand driving surges in group meetings and events travel, both Chinese industry suppliers and buyers alike will find IT&CM China an ideal platform to expand their business events.” As the IT&CM China dragon continues to fly higher, Kongres will once again join it in the China MICE heights and report back in 2015.
20-22 MAY 2014 imex-frankfurt.com
TOMORROW’S
MEETINGS TRENDS,
TODAY IMEX is where it all happens for the meetings industry – it’s the innovative exhibition that brings the global market together for three ground-breaking days. With exciting new technology, suppliers, destinations and learning every year, IMEX will keep you at the forefront of the MICE market. Welcome to IMEX 2014! Latest inspiration – Discover the innovations and latest trends that will get you on top of today’s meetings market challenges Tailored to you – We gather feedback from the industry and shape each IMEX to address the most pressing issues Constantly evolving – Every year is different, so you’ll always find the very latest trends and developments
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WEB: imex-frankfurt.com/register OR TO FIND OUT MORE: E-MAIL: info@imexexhibitions.com
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The worldwide exhibition for incentive travel, meetings and events.
Atlas – creating memorable events in Croatia since 1923. ATLAS This brand name stands for a destination management company and professional conference organizer creating memorable events for over 90 years. Everything started back in 1923 when the first branch office was opened in Dubrovnik. Nowadays, Atlas is the biggest company in Croatia and the region in the tourism industry. The multiregional organizational structure of the company makes it easier to offer enhanced service packages and wide array of programs and products which satisfy all demands of individual, group and corporate clients from Croatia and the world. MICE Department ATLAS DMC Croatia Izidora Kršnjavog 1 10000 Zagreb Croatia T. + 385 1 4698 053 E. mice@atlas.hr Skype: mice.atlas
ŠIBENIK – the city with rich cultural and historical heritage is situated along mouth of Krka, on the picturesque part of the eastern Adriatic coast. Šibenik is a city of culture, numerous churches, monasteries, palaces and four fortresses 'frame' the city, and also testify to the perseverance, renunciation and faith of generations of people of Šibenik. One of the major attractions is the impressive Cathedral of sv. St. Jacob, built by the famous architect Juraj Dalmatinac and is under UNESCO protection.
Nearby, there are also two national parks – Krka and Kornati whose fascinating landscapes take visitors breath away. If you plan to organize a unique event, Šibenik is the best choice; offers inspirational surrounding for encouraging team spirit and impressing the key business partners. Atlas will help you to amaze your colleagues and create memorable corporate events by providing creative and innovative tailor made team building and incentive activities, suitable for all requirements.
Think out of the box. Surprise your clients. Exceed your goals. THINK BLUE.
info@blue-red.si
Hoteli Bernardin d.d. Obala 2, SI-6320 Portoro탑 Slovenia
Top of the AdriATic
Tel . +386 5 690 70 00 congress@bernardingroup.si
www.bernardingroup.si
Business
Take your business to the City, a city for all seasons!
Pleasure
Brsalje 5 HR-20 000 Dubrovnik
T +385 20 312 015 F +385 20 323 725
info@tzdubrovnik.hr experience.dubrovnik.hr
Hidden Congress Guest
TOP RESORT MEETING HOTELS 2012 - 2013 1. KEMPINSKI PALACE
KONGRESNA ZVEZDA MEETINGS STAR 2013
Portorož, Slovenia
The Kempinski Hotel is the only five-star superior hotel in Slovenia. This means that the rooms are spa- cious and well-equipped, as befits a top hotel. The inte- rior colour is subdued, modernly designed and appears prestigious whilst offering a lot of style and freshness. The technical equipment showcases the hotel’s tech- nological sophistication. The modern convention centre is prestigious and well-equipped. Six confer- ence rooms have natural daylight and the largest hall can accommodate up to 220 participants. The heart of the convention offer is Crystal Hall, which after the renovation shone in full splendour and in addition to the Union Hall in Ljubljana is the most prestigious conference and banquet hall in Slovenia. It opens onto a century-old park, which is an attractive venue for outdoor events. 2. HOTEL MONTE MULINI
Rovinj, Croatia
This is the hotel to enjoy, to which the entire business philosophy is covered. There are only a few hotels that delight and thrill as fully as Monte Mulini does. The hotel looks good, is superbly equipped and offers a number of extras. The longer we hung out in the hotel, the better was the feeling that it is an extraordinary gastronomic oasis. A real 5 star hotel in an excellent location. Suitable for the most demanding and exclusive conference events.
3. FALKENSTEINER SCHLOSS HOTEL VELDEN
Velden, Austria
The legendary hotel is no doubt one of the best hotels in the region. Managed with German precision and Austrian charm, it is the ideal of excellence in all areas. Unfortunately, the town Valden is not following the hotel standards and also the rest of the tourist offer is average. After the takeover by the Falkensteiner hotel chain the hotel was slightly refreshed and is probably one of the best incentive hotels for the most demanding guests. The Hotel was established as the best hotel for elite guests in Carinthia. We consider that the goal is close, however still a little mastery of details will be needed by the Falkensteiner Team. You know what happens when a large hotel chain buys a boutique hotel; in the great zeal to rationalise, it is often forgotten that some things simply cannot be squeezed into a boutique hotel. 4. HOTEL LONE
Rovinj, Croatia
We understand design hotels as an experience that includes reflection and very personal contact with culture, nature and the culinary art of the destination. The creators of the first Croatian design Hotel Lone were probably thinking similarly. I like it. Lovers of hotel glamour and kitsch will not like it but we think that luxury is in small details, like a enormous room service menu and the hotel guide in broadsheet newspaper format or in selected fabric for curtains and numerous other details. The hotel is ideal for ”DINKS” and young professionals and a monument of Croatian creativity and the zeitgeist of the new generation. 5. HOTEL LAV MERIDIEN
Split, Croatia
It is in a class of its own on the current hotel and convention scene in Split. Operators of Starwood have done their homework excellently and are winners in the most sensitive area; friendliness and professionalism of the staff. This has in the past earned them a place among the best in its class. However, there are also some shortcomings, particularly in the field of catering and hospitality, where one would expect a little more from a top hotel. However, this is a balanced congress hotel, which is elegant and charming and the perfect choice for the most demanding congress clients.
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6. HOTEL MELIA CORAL
Umag, Croatia
Hotel Meliá Coral convinces with the quality of the offer, comfort and spaciousness. The final grade is that this is a good hotel for good money. Prices are in fact reasonable in relation to the nearby Istrian and Slovenian competition. Numerous options for organising receptions and outdoor activities. Istratourist together with the hotel chain Melia without much bragging managed to make a great hotel and convention product. Umag is becoming a serious and respected European incentive destination. 7. SPIRIT HOTEL
Sarvar, Hungary
The hotel Spirit certainly represents a new chapter in the rich history and culture of spa tourism of Sárvár, which is currently the “flag ship” of the city. Hotel Spirit is elegant, spacious and because of all this an impressive hotel. It is certainly not perfect. Anyone wishing to take advantage of everything the hotel has to offer will have to deal with a relatively high price for this part of Europe.
8. HOTEL & SPA IADERA
Zadar, Croatia
The overall result of the new resort is extremely good. The hotel follows the known standards of the Falkensteiner group and is an excellent choice for incentive and product launches and smaller conferences. It is important to avoid the high tourist season and go for less frequent dates, carefully planning the arrivals logistics. From what we saw and experienced we can only give a firm nod of approval. 9. HOTEL DUBROVNIK PALACE
Dubrovnik, Croatia
At the Hotel Dubrovnik Palace I wonder how little is needed to move from being a solid hotel to some- thing special and collecting numerous awards. Firstly, it is about the quality of services, as well as about marketing that was excellently prepared around the hotel and is reflected in its increased profile. According to the World Travel Awards jury, something of a tourism Oscar, the hotel earned the 2011 award for being the leading Croatian hotel and spa resort. At the same time, we wonder whether they are eligible for other prizes. After visiting the hotel, it is clear that the Hotel Dubrovnik Palace deserved the award; to the highest category it does not lack much, and depending on the assessment we ranked it among the top premium congress hotels in the region, where the emphasis is not only on the environment but on quality. In almost all respects a modern hotel and definitely a good choice among the many options in Dubrovnik. 10. RADISSON BLU RESORT & SPA
Dubrovnik, Croatia
The Hotel does not have any serious weaknesses and convinces with comfort and quality as it befits hotels in the colours of the Radisson chain. If we used the automotive jargon, it is a premium hotel. If you wonder what we see under the term premium in this hotel, then this would be its rich and luxurious equipment, small details and above all the image of the brand. If you have ever organised a meeting in a hotel belonging to the Radisson Blu chain, then you can expect a similar experience in Dubrovnik. The Hotel is very suitable for incentive events, which seem to be taking place as if they were lined up on the conveyor belt at the Hotel’s Convention Centre.
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11. WELNESS HOTEL SOTELIA
Podčetrtek, Slovenia
Hotel Sotelia was never hiding its ambitions to bring to the meetings industry a genuine wellness expe- rience, which other competitors do not yet know. In addition, the distinctive architectural design has many admirers; small details always attract the eye. In all respects this is a very good hotel with confer- ence facilities for smaller events. Together with the rich tourist and sports offer Podčetrtek is ideal for the implementation of various incentives and other incentive programmes. The hotel is no longer the newest on the market, but it is still fresh enough and different from the other offer in Slovenia. 12. GRAND HOTEL TOPLICE
Bled, Slovenia
In Slovenia there are only a few hotels with such a long tradition and regular guests who like to return to Bled. The Hotel Toplice (Spa) remains one of these, regardless of the change of ownership and renovation of a hotel CLASSIC that gets under your skin. Changes since the last renewal have been welcome, but they did not deprive the hotel of its soul. This is the right hotel for sworn lovers of historical locations and a place where time slows down and almost stops. It is reminiscent of the period that many people long for.
13. HOTEL BALNEA SUPERIOR
Dolenjske toplice, Slovenia
A full-blooded wellness experience that does not disappoint your congress guests - the interiors and architecture of the hotel is sound in all respects and the quality craftsmanship and materials used satisfy at first glance, with the only drawback being that the hotel is generally very busy and so your conference guests will have to mix with classical health guests. Otherwise, this spa is where you can be a little removed from the world and enjoy the peace and intimacy of your event. A very authentic and very genuine boutique congress experience. 14. AVALA RESORT & VILLAS
Budva, Montenegro
A hotel with great potential, which stands out with its appearance. It is flirting with luxury clients and tries to understand their most demanding requirements. A hotel that wants to be the best on the Montenegrin scene, but will have to continue to work hard on its ‘software’. However, it surprises in many ways and convinces mostly with its lifestyle story. With its dandy design its shortcomings are easily forgiven. It is therefore not surprising that in this month the spectacular Cavalli fashion show is being held here as well as many other events of this rank. 15. KEMPINSKI HOTEL ADRIATIC Savudrija, Croatia If you are looking for a conference hotel with a very varied offer and a relative closure of the resort that offers privacy, then Kempinski Adriatic is the right choice. The completeness of the offer and the supplementary extras makes sure you will definitely not yawn. The design of the hotel is advanced, but sometimes a bit unpractical because of the size of the resort. However, most conference guests will be positively surprised and enthusiastic. The biggest minus for a hotel of the Kempinski brand is the staff, who are working hard, but the impression is spoilt by numerous smaller details. Loyal fans of the Kempinski brand will not be disappointed by the hotel, rather they will be enthusiastic about the tried and tested hotel service in a more modern Istrian disguise.
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16. HOTEL PUNTA
Veli Lošinj, Croatia
A natural environment that has a calming effect - on one side the sea, on the other pine trees. Although Punta, because of its positioning as a ‘Vitality hotel’ on the first ball does not catch con- gress guests, it is a very suitable choice for the or- ganisation of business and motivational events for groups of up to 60 guests. Professional service, friendly staff, solid cuisine, reasonable prices and interesting additional offer.
17. GRAND HOTEL PRIMUS, TERME PTUJ
Ptuj, Slovenia
Often for an event we need more than just a well- equipped hall: what happens during breaks, at lunch, and at the evening event is also important. In the Grand Hotel Primus the offer is so rich that you can easily fill a day, two or more for your partic- ipants with a quality programme. The grand hotel Primus convinces, especially with its authentic story.
18. THERMANA CONGRESS CENTRE
Laško, Slovenia
It’s a little more than two years since the opening of the congress centre and the hotel, for which we can say that it is already one of the more likable options. In addition, Thermana offers a lot for a moderate amount, which is very important in today’s economic climate. It is also striking how much Laško can offer to congress guests in addition to the traditional beer. Everything from one of the best Slovenian cuisine restaurants to exceptional cultural and historical heritage, along with the option of organising green meetings. Given all of the above, Thermana’s congress offer became a hit and caused a true earthquake on the Slovenian market. The organisation of events with the option of extra wellness pampering is very appealing, and for the time being we can only make reference to the new congress offer with full respect. 19. HOTEL VALAMAR SANFIOR
Rabac, Croatia
The renovated hotel h as unexpectedly placed Rabac on the map of new, fresh incentive destinations. The hotel with its renovation became more useful and adaptable to the needs of convention guests. In modern parlance, we could say that it is a multitask- ing hotel. Whilst it is not a real convention hotel, it will easily perform well for the needs of a pleasant meeting or an event.
20. BOHINJ EKO PARK
Bohinj, Slovenia
Pioneering is not easy, especially in the field of tourism. The hotel is a real hidden treasure and is actually very well managed, but we wonder why they did not prefer to go for 4-star superior category, into which they could easily fit¸ as for the 5 stars they sometimes fall short in the field of standard service and cuisine. They lack the hotel glamour of the more famous alpine tourist destinations. It is true that they are the first in the field of sustainable tourism, but is it worth the higher classification and the price? For some, certainly; for others, the equation does not work out and they will instead explore alternative solutions, but the hotel is nevertheless an excellent choice. It is important that congress organisers also have available a hotel that is friendly to the environment. In short, if you are willing to accept some disadvantages, the Bohinj Eco Park will sit at the top of its class.
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21. LIFECLASS GRAND HOTEL PORTOROŽ
Portorož, Slovenia
Lifeclass stakes its reputation on the provision of high quality services and a lot of pleasure for their guests, which they manage to do well. The hotel and convention centre, however, just lack a bit more character, and a look across the street at Portorož’s first class facility that does not leave their guests cold could help. Set against the quality of service of the nearby Kempinski Hotel, the Grand Hotel Portorož is more deserving of four rather than five stars. A little more emotion, playfulness and hotel dynamic could leave a completely different final impression of the hotel.
22. RIMSKE TERME
Rimske term, Slovenia
Following a period of turbulence, the Spa management is now working to restore its lustre and it must be admitted that so far they are making good progress. The hotel is undergoing its spring and is especially blowing on the souls of those who want a different experience and a disconnection from the everyday world. With their offer they are trying to move towards above standard to high quality, while taking into account local traditions. The main complaint is related to the offer of the town, which is still not aware what kind of a pearl the Roman Spa is. With a special offer, an exquisite cuisine and its pleasing architecture, the Roman Spa is a competitor to Slovenia’s more experienced thermal providers worthy of serious consideration. 23. SPA & SPORT RESORT SVETI MARTIN
Sveti Martin na Muri, Croatia
At the beginning of the year, the management of the hotel was taken over by the hotel chain Lifeclass. With their vast experience in the field of congress tourism, we believe that the resort will be re-posi- tioned on the new map of conference and in particu- lar incentive destinations. The hotel itself is well designed and except for minor cosmetic changes they will not have a difficult job. It is complement- ed by the offer of 120 apartments, which puts it in a suitable location for medium to large conferences of up to 300 participants. The hotel teamed with the authentic surroundings is designed in such a way to offer a very competitive and different conference experience. 24. HOTEL OLYMPIA VODICE
Vodice, Croatia
One rarely comes across hotels that are managed with love and heart. In this part of Dalmatia hotels that operate throughout the season are also rare. These are, besides the good access, the main competitive advantages of the Olympia Hotel. With the new 5 star hotel, the more prestigious Split and Dubrovnik will get a serious contender in Central Dalmatia. The hotel, and with it Vodice, are already definitely a good choice and in almost all respects a modern and high-quality congress provider. 25. HOTEL MAESTRAL Pržno, Montenegro Hotel Maestral is a kind of crossover between the convention centre, the hotel and the casino. It can be considered the pioneer of such forms of tourism resorts in Montenegro. Soon after the concept was copied elsewhere on the Montenegrin coast. Maestral, despite the competition, managed to maintain the meetings primacy, but for perfection it still needs some improvements in hotel rooms. In any case the talent over the years matures and improves with age.
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26. HOTEL GOLF BLED
Bled, Slovenia
At first glance the hotel doesn’t evoke any special emotions, but in the end it’s obvious that you can’t go wrong with a classic approach when trying to cater for the entire spectrum of hotel guests. The hotel is comfortable enough and is currently the best choice for mid-sized events in Bled. What makes it stand out are the additional offers and a really well developed congress centre with one of the best views in Slovenia. The low points of the congress offer are the rooms, which will soon find themselves in need of a renovation.
27. HOTEL LARIX HIT ALPINEA
Kranjska gora, Slovenia
According to the latest hotel standards, the hotel’s concept stayed somewhere halfway. In terms of conference delegates it, together with subsidiary Hotel Kompas, is intended a role of flag bearers of Kranjska Gora. It impresses with spaciousness and flexibility, less with the service. We believe that with the new hotel management the hotel is going to gain new guest and improve the offer, which will have a positive impact on the development of Kranjska Gora.
28. GRAND HOTEL BERNARDIN
Portorož, Slovenia
Congress organisers are looking for surplus, quality and an attractive location. All this Hotel Bernardin had, but the old glory accumulated much dust. The Hotel was the first real Convention Centre and following the development, a number of the same Convention Halls at first view ware created. But cards have shuffled. Competition is active. In Portorož, Kempinski now sets the standards and the distinguishing advantage remains the size of the main Convention Hall. In the Hotel part, Bermardin is now lagging behind the competition, but remains to have an advantage because of its Congress capacities. The Hotel chic requires a lot of time and money and also for this hotel it is true that it is sometimes better to have a star less and more satisfied guests. 29. NOVI SPA HOTEL & RESORT
Novi Vinodolski, Croatia
A resort with outstanding potential and unfortunately the hand in management appears semi-organised. The design is at the level of the best centres in the Adriatic, comfort is commendable, the concept thrills, less so the final implementation where spoiled congressmen are missing a lot, but those who are happy with wonderful views and comfort will be satisfied.
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TOP CITY MEETING HOTELS 2012 - 2013 1. METROPOL PALACE
KONGRESNA ZVEZDA MEETINGS STAR 2013
Belgrade, Serbia
The legend has returned to Belgrade. Historic heritage has been in the long renovation excellently rebuilt and the hotel today is flirting with premium hotels in major metropolitan cities of the region. Warm colours, superior lighting, retro furniture and services at an appropriate level place it among the best hotels in the Balkans. If you want to impress your conference guests, then this hotel at the moment is the best choice in Belgrade. The hotel in which the memory of the good returns, which many people are missing today.
2. ESPLANADE ZAGREB
Zagreb, Croatia
The hotel is an excellent choice for business and congress guests and is probably the regional flagship in terms of service quality, customer care, prestige and image. Staying at the hotel is a special experience, with a package that gives you a feeling of luxury.
3. HOTEL SAVOIA EXCELSIOR PALACE
Trieste, Italia
The Savoia Excelsior Palace is definitely a good example of why such hotels are still a big selling hit and a shining exception on the otherwise quite tired Trieste congress-hotel scene. The hotel with its offer is a good starting point for the re-launch of Trieste as a congress destination. Less can be more. Probably the most stylish first category facility also in the wider region.
4. SHERATON SOFIA HOTEL BALKAN
Sofia, Bulgaria
Extremely practical classic hotel, which has recently received numerous competition. The question remains what, in addition to the central position, differs the hotel Sheraton from contemporary competitors. If you’re a fan of minimalism and the latest hotel fashion than this hotel is not customised for you. It is a traditional hotel with the classic charm of the hotel, which is felt at every step after entering the hotel lobby. However, for the hotel to keep pace with the competition it will need cosmetic refurbishment in hotel rooms.
5. KEMPINSKI HOTEL ZOOGRAFSKI SOFIA
Sofia, Bulgaria
Reasonable prices, a solid selection of restaurants, beautiful views from the rooms, especially on the Vitosha mountain, a great convention centre are the main advantages of the hotel. Still, the hotel is far from the standards of other hotels in the Kempinski chain. The most disturbing are lobbies and other public areas, which call for urgently needed renovation, and inconsistent services. The hotel also in the final evaluation fits into the category of four stars and does not reach the standard of five stars, but because of the diversity of the hotel offer in combination with the cuisine, a large number of rooms and spaciousness it is still a very good choice for meeting planners.
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6. GRAND HOTEL UNION EXECUTIVE
Ljubljana, Slovenia
Taste of meetings organizers is unpredictable and difficult to follow, but the choice of Grand Hotel Union is definitely a right one. Due to the excellent convention halls, flexibility and friendly staff, of course. In the Ljubljana conference offer the Grand Hotel Union reigns. Excellent hotel for convention gourmets and a true flag bearer of the Ljubljana hotel conference offer ever since 1905.
7. HYATT REGENCY
Belgrade, Serbia
Hyatt Regency is a legend on the Belgrade hotel scene. It represents an excellent choice in Belgrade’s current premium class. For many years it has been the most reliable and convincing Belgrade hotel. Soon it will face fierce competition with an excess of hotels, which will necessarily demand a renovation of the existing hotel. Already the rooms are calling for renovation. The hotel has a soul, which has been successfully shared with its guests for a number of years and, like the city itself, it does not leave you feeling indifferent. 8. HOTEL WESTIN
Zagreb, Croatia
Westin Hotel is contemporary but not modern, spacious but not over equipped, robust yet flexible hotel for those who care a lot for practicality and reliability. Westin Hotel still functions perfectly and is among congress clients well received due to its versatility and professionalism of the staff. Service, staff, quality in all the important elements of the hotel works well, it is disturbed only by the lack of a hotel of character and personality, which more inclines the hotel towards four stars.
9. HOTEL LEV
Ljubljana, Slovenia
Hotel Lev is somehow reminiscent of car limousines: in our region, despite numerous advantages they are not always the first choice. The situation is completely different in other markets, where limousines dominate among cars as do those with pedigree and genetic blueprint of large hotel chains among hotels. Lev is love at second sight, which never disappoints. After all, not all guests are the same and to some more important than the appearance of the hotel are the well-being, comfort and friendliness of the staff that makes all the difference. After all, this hotel is “good value for money”, which today is also very important to business guests. 10. HOTEL BRISTOL
Sarajevo, Bosnia
A well-managed business hotel, which to the Sarajevo market brings the experience of international hotel chains. The Hotel Bristol offers business travelers and convention guests excellent working facilities and service on a global scale, flirting with the highest quality. Smart details, fine fabrics, comfort and everything else that belongs to the top class business hotels. European guests are disturbed only by the prohibition of alcohol, which could be more clearly and explicitly communicated.
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11. HOTEL SHERATON
Zagreb, Croatia
A traditionalist on the Zagreb hotel scene that defies time and wins congress buyers and business guests with its variety and versatility of halls. The Sheraton is showing the results of years of hard work in the services field. The staff is among the friendliest in the city. Any criticism is for the hotel rooms that are in urgent need of a renovation. Totting up the pluses and minuses, the Sheraton remains one of the best hotels in Zagreb. 12. HOTEL HABAKUK
Maribor, Slovenia
Hotel Habakuk is the leading conference hotel in the SE part of Slovenia. On entering the market it had a great advantage over competitors because of the vision of the owners and it still has good results to this day because of that. The hotel as a whole does not merit criticism. However, some adjustments that could put Habakuk amongst the top competition again will have to be considered. With the renovation of the rooms they have partially moved forward. The integrity of the accompanying offer on Pohorje makes it one of the best Slovenian incentive hotels. Whilst there are more beautiful, bigger, more seductive hotels, Habakuk is nevertheless one of the better ones, and it is skilfully navigating between the needs of different guests. Let’s hope it will stay this way after Russian ownership of the hotel, whose plans have not yet been disclosed to the public. 13. BEST WESTERN PREMIER HOTEL SLON Ljubljana, Slovenia Congress guests are rather spoilt here; the hotel itself is not even that important, more important are the services and the attitude towards the guests. This is something they are well aware of at the ‘Elephant’ Hotel. The long history of the hotel has its own advantages, the service has been tested and is reliable and the guest gets a lot for his/her money. An additional safeguard is membership of the first league of the Best Western hotel chain. Time and again I note that this is a nice hotel that is sometimes overlooked on the Ljubljana hotel scene. In general, the hotel is easily comparable to all the top competitors of its class. 14. AUSTRIA TREND HOTEL LJUBLJANA Ljubljana, Slovenia Its great advantage is the ratio between what it offers and the price. The hotel is a rational choice of businesspeople and those who do not want to stand out and are not looking for locations in the centre of town. The fact that the hotel is tailor-made to the needs of businesspeople is its main advantage and, consequently, the hotel holds a good spot amongst the old and new competitors in Ljubljana. 15. HOTEL RAMADA
Podgorica, Montenegro
A classic business hotel that tries to convince its guests with functional design, timeless hotel elegance and solid hotel rooms. This makes it very useful for business people and is a pleasant refreshment to the hotel scene in Podgorica. The ‘Golden Mean’, which is complemented by favorable prices and which faithfully follows the standards of the Ramada hotel chain.
16. IN HOTEL BELGRADE
Belgrade, Serbia
In terms of design a simple and completely pleasing hotel that impresses with the spaciousness of hotel rooms. Together with their friendly staff this is a relia- ble business hotel that impresses with reasonable prices and special amenities for business guests. If you are looking for hotel extras, then you will have to find another alternative in Belgrade, but certain- ly this is a solid hotel with excellent value for money. 130
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Advertorial
OPATIJA – 170 YEARS OF TOURISM TRADITION
H
ale and hearty ladies are said to be like good wine – the older they are, the more fascinating they become! The same can be said about Opatija, even if no wine could live such a dynamic life and maintain so much style and bouquet after one hundred and seventy years! As centre of the Riviera since the long-gone days of the AustroHungarian monarchy, Opatija has maintained its fine reputation up to the present day. Even more, thanks to its revitalising energy and willingness to adapt to the trends of modern tourism, Opatija is experiencing a new renaissance. The renovation of several of the town’s historic and classical buildings, many new facilities and the wellknown favourable climate guarantee that you will enjoy every single moment of your stay in Opatija. This ambience that has inspired so many famous artists, poets, and Nobel prizewinning writers, as well as politicians, businessmen and governors, invites you to enjoy its charm and unique energy. The whole of Opatija is like a large stage set of hotels located close to the sea and beautifully maintained parks, only a few minutes’ pleasing stroll from each other. This is exactly what the largest business events in Opatija are like - the whole town pulsating to a rhythm that can only be wished for. The life of Opatija and the whole Kvarner region delights with its laidback manner while at the same time it offers numerous diverse facilities. Between two long sips of a cappuccino in your favourite café in Opatija, think carefully how you want to spend your precious free moments, because there are so many possibilities. Only a half-hour’s drive will bring you within an entirely new ambience. Trekking or free climbing on the slopes of the marvellous Mount Učka, which go down to Opatija and bring that recognisable, magical breath of mountain air? Skiing in the nearby Platak, one of the rare ski centres with sea view? Or a visit to the green hills of the Croatia’s Tuscany – Istria for a joyful truffle hunt? It’s a hard choice and yet this is only a small piece of what is on the plate. Opatija is proudly preparing for the 170th anniversary of the beginning of organized tourism in 2014. The new multifunctional sports hall, opened in 2013 will host first big events. With its capacity of up to 1,500 participants it is an excellent venue for all kinds of events. A complete renovation of famous Hotel Kvarner will return the whole glamour and glory that this hotel proudly carries for 130 years. Renovation and opening of the Hotel Royal will further extend Opatija’s rich conference offer with new 800 m2 banquet hall. Famous Opatija beach Lido will also restore its gloss in line with luxury and elegancy of nearby newly opened Hotel Bevanda. Last but not least, construction of the Culture and tourism centre, a 500-seat event hall with exhibition space, will start at the end of 2014.
Opatija is simply irresistible make your business event like this too: we are waiting for you! Opatija Convention and Incentive Bureau V. Nazora 3, HR-51410 Opatija, Croatia tel. +385 51 271 710 • fax 271 699 convention.bureau@opatija-tourism.hr www.opatija-tourism.hr www.opatija-convention.com 131
Top 4
INCENTIVE TRAVEL BEST IDEAS 2014 TREASURE HUNT
IT’S ALL ABOUT THE CHEESE!
Incentive: This competitive event takes your teams around the city visiting famous landmarks. You will be amazed by the fantastic medieval buildings that appear around every bend of the cobbled ancient streets, and be won over by the friendliness of the people.
Incentive: Delightfully tasty, capturing the strong character of the dry winter wind, the creamy yellowish Pag cheese produced on the Croatian island of Pag has been described as one of the ten best cheeses in the world. Join us in exploring the island of Pag, its rocky surface, pebble beaches and magnificent aromatic flora while tasting the superb local product – the Pag cheese.
Wow factor: Exploring City of Prague and its wide range of historical jewels in a small area Company: Prague Convention Bureau and it´s member DMCs www.pragueconvention.cz Best time of the year : April-September (spring, summer) but it can be arranged in winter too Duration: 2-3 hours
Category: Adrenaline experiences Active experiences Culinary experiences Cultural experiences CSR experiences Historical experiences Luxury experiences
Minimum/maximum number of participants: Few small groups á 5-15 pax Location: Prague city centre, Czech Republic
Wow factor: Delicatesse cow curd, Kozlar cheese, Cheese with pumpkin seeds/ Cheese with peppet, Pag cheese, Zigljen extra old, Cheese with truffles Company: Falkensteiner Hotel & Spa Iadera, Tel. +385 23 555 601 E: iadera@falkensteiner.co Best time of the year : All year round Duration: 5 hours
Category: Adrenaline experiences Active experiences Culinary experiences Cultural experiences CSR experiences Historical experiences Luxury experiences
Minimum/maximum number of participants: Private tours Location: Pag island, Croatia
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FEED THE KINGS OF THE STREET
Spa Vita Life of the senses
Incentive: Homelessness is relatively new phenomenon for Slovenia. Homeless people are having many challenges but above all they are missing roof over their heads and healthy nutrition. A common goal, division of assignments, democratic leadership and good interpersonal relationships – all these are the basis for successful teamwork. They are also the fundamental principles for preparation of a healthy meal for the Kings of the Street as the homeless are lovingly called. In cooperation with social worker you will take care of the whole process of food preparation from its source to delivery. After the preparation of a cooking plan you will start preparing dishes with an emphasis on healthy food under the guidance of a cooks. In order to succeed you will have invite members of Kings of the Street to cooperate with your team and to match the taste they are familiar with.
Incentive: A complete intensive two-day luxury care treatment to deservedly pamper your body and energize your soul leaving you looking. The first day invites you to get that radiant sea salt glow through a sea-salt body peeling which removes old skin cells, leaving you with hydrated, smooth, more lustrous skin. You’ll then be pampered with an invigorating and incredibly luxurious aromatic oils wrapping, covered with warm, moist towels that are infused with aromatic essential oils. After a fantastic night’s sleep, it’s time for some facial treatment care, with vitamin C giving you immediate visible effects leaving your skin feeling fresher and brighter. To really end the care performance on a high, you’ll indulge in the delights by experiencing a ritual massage involving aromatic body and crystal facial massage.
Wow factor: By participating in this program you become a part of the team who will enrich the life of homeless. You will also experience how the homeless society works, help it and get to know the levers of the society.
Duration: 6 hours
Company: Istraturist Umag d.d. Best time of the year : April - November
Company: iDMC d.o.o., www.idmc.eu Best time of the year : All year around
Wow factor: aromatic oils wrapping, full aroma balancing ritual massage
Category: Adrenaline experiences Active experiences Culinary experiences Cultural experiences CSR experiences Historical experiences Luxury experiences
Duration: 2 days
Category: Adrenaline experiences Active experiences Culinary experiences Cultural experiences CSR experiences Historical experiences Luxury experiences
Minimum/maximum number of participants: 2 – 30 Umag, Istria, Croatia
Minimum/maximum number of participants: 8-80 Location: Outdoor/indoor, Slovenia
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GRAND HOTEL UNION EXECUTIVE
KEMPINSKI PALACE PORTOROZ
BEST FOR: International congresses, conferences and corporate meetings of all levels.
BEST FOR: International meetings and conferences as well as special events and car launches.
WHY: Grand hotel Union is the largest hotel with the conference centre in Ljubljana that hosts over 700 events per year. There are 21 halls and meeting rooms with the total surface of 3.150 m2. A unique gourmet experience is guaranteed by the century of tradition combined with fresh ingredients and healthy preparation methods in the hands of an award-winning team of chefs.
LAST REFURBISHMENT Rooms refurbished in 2013. SPECIALS: The Union Hall with beautiful Art Nouveau design is the biggest hotel banquet and congress hall in the region. Max. capacity (theatre): 800 seats Number of halls: 21 Contact: Ms. Nuša Šolar Phone: +386 1 308 10 70 Mail: nusa.solar@gh-union.si Web: www.union-hotels.eu
HOTEL THERMANA PARK LAŠKO BEST FOR: Congresses, conferences, incentives
SPECIALS: Physical and mental relaxation is taken care of in the premWHY: Hotel Thermana Park Lasko ises of the Thermal Centre which is **** Superior is the latest addition covered by a glass dome. The main of luxury that arose in the area of features of the Thermal Centre the existing complex of Zdravilišče are its diverse and inspiring water Laško. The hotel is situated in the relaxations. midst of a quiet park beside the River Savinja. Congress Center fea- Max. capacity (theatre): 490 seats tures a great adaptability of halls, its Number of halls: 10 modern common areas and lobby, where guests can meet at banquets, Contact: Ms. Nuša Korotaj receptions or other events, and also serves as an exhibition space.
Phone: + 386 (0)3 423 2484
LAST REFURBISHMENT: Opened in 2008
Web: www.thermana.si
Mail: kongres@thermana.si
WHY: The 5 star Superior hotel Kempinski Palace Portoroz is situated directly at theAdriatic coast of Slovenia. It boasts 181 superb rooms and suites, 1500 sqm SPA and offers two á la carte restaurants, Fleur de Sel and Sophia with a mixture of modern and global culinary trends. It avails 6 meeting rooms with day light, state-of-the-arttechnical equipment and wireless internet free of charge, a historic Crystal ballroom and a private park for special events.
LAST REFURBISHMENT The traditional Palace wing was built in 1910. A complete renovation was done in 2008, where the modern wing was added to the hotel. SPECIALS: The fully refurbished Crystal Hall ballroom overlooking a private 5000 sqm park. Max. capacity (theatre): 225 seats Number of halls: 6 Contact: Ms. Najda Djordjevic Phone: +386 5 692 7665 Mail: meetings.portoroz@kempinski.com Web: www.kempinski.com/portoroz
WELLNESS-ACTIVE HOTEL APOLLO PORTOROŽ BEST FOR: incentives, conferences WHY: Hotel Apollo, part of the Lifeclass hotels & Spa Portorož presents the new concept of active wellness hotel based on the mediterranean herbs and healthy cuisine. Every floor has its own story related to the typical mediterranean herb, like basil, thyme, origano… There is a covered passage connecting the Apollo hotel to the centre of health and well-being, the Terme & Wellness LifeClass. LAST REFURBISHMENT: completely renovated in 2014
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SPECIALS: you can enjoy splendid view to the sea, the beach and the natural park of the Sečovlje salt pans or even better yet, experience it! Max. capacity (theatre): 520 in the conference centre Portus Number of halls: 10 Contact: Mr. Ronald Kvarantan Phone: +386 (0)5 692 90 45 Mail: ronald.kvarantan@lifeclass.net Web: www.lifeclass.net/ en/hotels/hotel-apollo
Advertorial
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TOP SOUTH-EAST EUROPE INCENTIVE DESTINATIONS Over the past years we have sent our reporters across dozens of destinations. The result is our collection of TOP meetings ideas, venues, locations:
slav army or simply take advantage of the capital with excellent options for organisation of crazy incentive events on the Danube River.
1. DUBROVNIK, Croatia
SPORT INCENTIVE HOTELS IN SEE 6. MELIA CORAL UMAG, Umag, Croatia
Dubrovnik is the most exclusive and unique incentive destination in the region, where incentive programmes participants have access to medieval atmosphere and culture and Elaphiti Islands. Programmes are very rich in terms of fantastic experiences and regional characteristics of south Dalmatia.
4. ISTRIA, Croatia
2. SOČA VALLEY, Slovenia
The emerald green river Soča is an epicentre of classic and extreme incentive programmes in the region. Rafting and adrenaline water sports are Soča’s top export commodities and incentive programmes are flagships of Bovec and Tolmin. When we add superb culinary and wine offer of the region, especially Goriška Brda, we get very tasty and creative incentive programmes. 3. THE COAST OF MONTENEGRO, Montenegro Montenegro with its tourist epicentre on the coast is special in terms of its awareness of natural and cultural heritage and influences from the Mediterranean Sea. For wild incentives there are four national parks on offer. In last couple of years Montenegro developed in one of the most competitive incentive destinations of the region with adequate infrastructure.
In Istria there are a couple of unique natural features – from Brioni archipelago to Lim canal and picturesque inland. Epicentre is in towns like Umag, Poreč, Rovinj and Pula which are the most developed among all of Croatian destinations in terms of incentive offer and hotels infrastructure. Team building programmes on offer here are among the best in Croatia. An excursion to the inland will no doubt offer an exciting culinary experience.
Meliá Coral is a five-star hotel located in Istria, just steps from the Adriatic Sea. With innovative services and facilities aimed adult only guests, as well as personalized attention that will satisfy the most demanding of guests, Meliá Coral is an ideal destination for a relaxing holiday. The hotel offers numerous leisure interests, including both indoor and outdoor swimming pools and an Asian-themed wellness centre. The property is complete with a state-of-the-art business centre, fully-equipped for meetings and presentations. 7. KEMPINSKI ADRIATIC, Savudrija, Croatia
5. BELGRADE, Serbia
The coolest capital in Europe is full of incentive surprises. You can take a ride in the blue Marshall Tito’s train, fly planes of the ex-Yugo136
Kempinski Hotel Adriatic is easily reachable from many European cities by car or by plane. It is located near Savudrija, the westernmost point of Croatia, in a picturesque Istrian countryside setting with stunning views of the Adriatic Sea and nearby vineyards and olive oil farms. From here you can easily explore Istria’s rich history, natural splendors, culture and arts, enjoy sports or simply discover true Mediterranean value
Kongres magazine 50
8. UNITUR HOTEL PLANJA, Rogla, Slovenia
panoramic view of the surrounding snow-covered slopes is an unforgettable experience, esecially in winter.
15. MUSEUM OF CONTEMPORARY ART, Zagreb, Croatia
SPECIAL VENUES 100+ participants 11. POSTOJNA CAVE, Postojna, Slovenia
The Planja Hotel**** presents a perfect choice for all guests who wish to experience an unforgettable vacation in the heart of the pure nature of Pohorje. This is a great place for active holidays, rest, a business meeting or simply a relaxation from stressful days. The Hotel includes a Multipurpose Hall, a Snack Bar, Conference Rooms, a Gallery, a Children’s Nook, an Information Point, an internet corner, and you can buy souvenirs at the Souvenir Shop by the Hotel’s Reception Desk.
SPECIAL VENUES - up to 100 participants 16. BLED CASTLE, Bled, Slovenia
12. REVELIN AND LOVRIJENAC FORTRESS, Dubrovnik, Croatia
9. PARK PLAZA, Verudela, Pula, Croatia
17. SAINT STEFAN, Montenegro
The Park Plaza Histria, perfectly located on the Punta Verudela peninsula overlooking the sea, represents the symbol of Pula’s tourist offer. The hotel Park Plaza Pula offers state of the art facilities – including a number of dining options, two seawater swimming pools, conference center, wellness center with gym and saunas.
13. LJUBLJANA CASTLE, Ljubljana, Slovenia
10. RAMADA RESORT KRANJSKA GORA, Kranjska gora, Slovenia
18. CONFERENCE SHIP SEA STAR, Dubrovnik, Croatia
14. WHITE PALACE AND THE ROYAL PALACE, Belgrade, Serbia
Right at the bottom of a ski slope, which is the starting point for all the Kranjska Gora trails, you will find the comfortable and friendly Larix hotel, totally renovated two years ago. Its nicely furnished rooms with their view of the slopes are a promise of a cosy and beautiful holiday, whereas bathing in the water park offering a 137
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19. MOKRICE CASTLE, Mokrice, Slovenia
23. ADRIATIC LIGHTHOUSES Adriatic Coast, Croatia
27. Cankarjev dom, Cultural and Congress Centre, Ljubljana, Slovenia.
20. VILLA POLESINI, Poreč, Croatia
24. KUMROVEC, Zagorje, Croatia
28. Austria Center Vienna, Austria
UNUSUAL MEETING PLACES IN SEE
25. ESKIMO VILLAGE KRANJSKA GORA, Kranjska Gora, Slovenia
29. Congress Schladming, Schladming Austria
BIG CONVENTION CENTRES
30. Congress und Messe Innsbruck, Austria
21. TITO’S BLUE TRAIN, Belgrade, Serbia
22. DRVENGRAD, Mečavnik, Serbia
26. Salzburg Congress, Salzburg, Austria
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SMALL CONVENTION CENTRES 31. Congress Centrum Alpbach, Austria
35. Congress Saalfelden, Saalfelden, Austria
39. HOTEL MONTE MULINI, Rovinj, Croatia
CAR LAUNCH HOTELS
40. DUBROVNIK PALACE HOTEL, Dubrovnik, Croatia
32. Brdo Congress Centre, Brdo pri Kranju, Slovenia
36. HOTEL LAV MERIDIEN, Split, Croati
33. Ferry Porsche Congress Center Zell am See, Austria
37. KEMPINSKI PORTOROŽ, Portorož, Slovenia
AFFORDABLE MEETINGS DESTINATIONS IN SOUTH-EAST EUROPE 41. PLOVDIV, Bulgaria
34. Conference Centre Laxenburg, Austria
38. SCHLOSS HOTEL VELDEN, Velden, Austria 42. NOVI SAD, Serbia
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43. SOFIA, Bulgaria
44. BUCHAREST, Romania
47. HOTEL LONE, Rovinj
49. HOTEL SPLENDID, Budva
The first Croatian member of the design hotels group is set within the wonderful environment of the Mediterranean forest park Zlatni rt. It is defined by its extraordinary architectural layout. Along with its neighbouring boutique hotel Monte Mulini and utilising other facilities it can host events for up to 750 participants.
The star Montenegro hotel is defined by luxurious furniture, a lot of hotel glamour, an excellent spa and a spectacular congress hall. The hotel is the centre of social life in Montenegro. The largest congress hall can seat up to 780 participants.
48. HOTEL IMPERIAL HILTON, Dubrovnik
50. RADISSON BLU DUBROVNIK, Dubrovnik
45. SARAJEVO, Bosnia and Herzegovina
ADRIATIC LUXURY RESORTS FOR MEETINGS 46. HOTEL FALKENSTEINER IADERA, Zadar
Hilton has had a presence in Croatia since 2005 and became known as one of Croatia’s most luxurious hotels shortly after opening. Hilton has an excellent location near the city gate Pile with a view of the old town. It distinguishes itself from the competition through its excellent services and staff. The congress facilities can seat up to 259 participants.
6
th
A top-notch resort 10 km from the centre of Dubrovnik surprises with its incredibly functional congress centre able to host up to 900 participants. The offer is rounded off by spa and recreation facilities, ideal for incentive programmes.
SOUTH EAST EUROPEAN EXHIBITION FOR MEETINGS, EVENTS & INCENTIVE TRAVEL
22 – 23 JANUARY 2014 • Ljubljana–Slovenia
www.conventa.info
The hotel combines top-notch architecture, excellently laid-out wellness facilities, professional staff and superior congress capacities, all wrapped into a quality product – suitable for congress groups of up to 200 participants.
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WHY Conventa? • Its great value for money. • You can meet and network with key meeting industry players of SE and Central Europe and emerging destinations. • One2One meetings will give you a chance to get personal. • You will experience first-hand the South-East European hospitality. • You can build and position your brand with Conventa year-round promotion. www.conventa.info
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Conventa is not just a two-day tradeshow; it is much more than that! Conventa strives to unite the region and year after year presents its professional face to the international meetings market. text by Miha KOVAČIČ, Chief organizer of the Conventa
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decade back the region of South East Europe did not feature heavily in the thoughts of the international meetings market. Then seven years ago Slovenia, one of the smallest countries in this region, initiated the idea of regional marketing with the aim of positioning the region on the international meetings map. It was quite an ambitious plan for a small Convention Bureau and a small marketing agency to achieve, one they set out to do through a meetings show. With each passing year of Conventa, however, each trade show has contributed to the growing success of the region. Conventa is not just a two-day tradeshow; it is much more than that. It is a marketing campaign running 365 days per year. It is also an event that remains alert to how important it is to understand client needs, market developments and market trends. Year after year it delivers on its promises to hosted buyers and exhibitors at the only meetings show where they are treated equally.
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Through popular education sessions provided by world industry leaders the Conventa trade show also contributes to the professional development of individual suppliers, destinations and countries, but most importantly to the South East Europe region. Over the years that it has been taking place Conventa has attracted and hosted over 1000 meeting planners interested in the region, all of whom could personally experience the product, the people and the pleasure of South East Europe’s destination gems. Conventa strives to unite the region and year after year presents its professional face to the international meetings market. The results received from hosted buyers and exhibitors attending the shows bear testament to its continued success. We look forward to seeing you at the 7th Conventa in January 2015!
01 Trade show 02 Hosted buyer chef challenge 03 creative use of Conventa stand 04 Conventa team 05 Welcome reception 06 Conveta awards 07 Conventa TV
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Discovering New Europe with Conventa Conventa is the first trade show to represent on international market the destinations of South, Central and Eastern Europe, also known as New Europe. text by Gorazd Čad
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nce the term New Europe described all of the countries of Eastern Europe or the former Eastern Bloc. Despite the many stereotypes this region now offers exceptional conditions for the meetings industry. Stunning nature, rich cultural and historical heritage, excellent accessibility, affordability, a number of new convention centres, hotels and fresh creativity puts New Europe among the freshest and most desirable convention destinations out there. Emerging meetings destinations of New Europe are thus waiting to be explored. But what falls under emerging meetings destinations? Lisa A. Grimaldi, Senior Editor at Northstar Travel Media, defines them as: • Destinations that are just discovering how meetings, incentives and exhibitions can further boost a country’s economy • A country with newly developed infrastructure for hosting events • A country that, due to its strong economy, is developing a domestic meetings markets and even expanding its group business regionally and overseas The organisers of Conventa firmly believe that it is necessary to go beyond the outdated ways of thinking and start with new forms of integration and cooperation. For them, New Europe is associated with the fundamental professional values of the meetings industry, with youth, energy and creativity that radiate from the destinations represented at Conventa.
A majority of Conventa’s exhibition floor remains reserved for the South East and Central European meeting providers; the rest is now also open to all emerging destinations that represent a novelty on the international meeting market. Only a few hours from Frankfurt or London lies a half of Europe that is open and waiting for you to explore it. This trip will be full of positive surprises, meetings with new convention bureaus, new meeting venues and service providers, and last but not least opportunities for new connections between East and West, North and South. Join us in discovering NEW European meeting destinations at Conventa 2015!
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CONVENTA 2009 – 2014 RESULTS 1.362 HOSTED BUYERS FROM 40 COUNTRIES 731 EXHIBITORS FROM 12 COUNTRIES 14.322 BILLATERAL TALKS 13.714 ONE2ONE PRESCHEDULED MEETINGS
The development of Conventa:
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2007
• First Simex, predecessor of Conventa show • The first trade show hosted 35 exhibitors and 40 hosted buyers • Development of One2One system for pre-scheduling meetings
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• 50 exhibitors and for the first time over 100 hosted buyers • Decision to expand the project across borders • First catalogue Meet in SEE
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• The launch of the Conventa brand • Over 3000 One2One meetings • The start of Academy Conventa
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• Exceeding 100 exhibitors • Conventa starts to recognise outstanding achievements by granting awards • The launch of the Meeting services spot
2011
• 23 % more exhibitors from 9 SEE countries • The launch of Conventa Wild Card programme • Conventa Hall of fame award granted for the first time • Record number of hosted buyers (271) • Conventa wins Sustainable Stand Award at EIBTM • Introduction of Eco day and Eco Village • Conventa hosted first IMEX-MPIMCI Future Leaders Forum
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• 10 SEE destinations presented at the show • Conventa TV – broadcasting live for the first time • The launch of Conventa mobile site • Conventa hosts Meeting Star Awards for the first time
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• Expanding the borders – Turkey joins Conventa exhibitors • Hosting SEEPCO meeting • Celebrating 5 year anniversary – Conventa give me five! • Inside award granted for the first time at Conventa • Introducing Conventa mingling
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• Introduction of 6 Es (Experience, Engagement, Education, Emotions, Energy and Entertainment) • The largest number of international meeting planners in the history of the show (over 200) • The highest quality hosted buyers (62,78 % were rated as good or excellent by exhibitors) • Congress destinations were presented in the highest number so far (12) • A record number of pre-arranged meetings (3.158) • The best and most extensive educational program was offered (over all 3 days) • First Conventa Ambassador
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• For the first time Conventa invites emerging destinations of New Europe • Adding another E to the mix
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01 Welcome to Conventa 02 Conventa eco village (2011) 03 Conventa meeting services spot 04 Conventa catalogue 05 Conventa TV 06 Feeling Conventa love 07 Linda Pereira never misses Conventa show 08 Sustainability is important to Conventa 09 Press Conference for the 5th anniversary of Conventa 10 Zoran Janković, Mayor of Ljubljana 11 SEEPCO meeting at Conventa 2013 12 Ljubljana pre-tour for buyers 13 No one leaves Conventa hungry 14 Culinary delights at networking dinner 15 Conventa party 2012
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The 6th Conventa surpassed all expectations • largest number of international meeting planners in the history of the show (over 200) • highest quality hosted buyers (62,78 % were rated as good or excellent by exhibitors) • congress destinations were presented in the highest number so far (12) • the organizers recorded a record number of pre-arranged meetings (3.158) • the best and most extensive educational program was offered (over all 3 days)
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SATISFACTION SURVEY RESULTS
EXHIBITORS SHARED
Getting feedback on the past Conventa shows helps Conventa team make a step forward in 2014. The satisfaction survey conducted after Conventa 2014 brought some remarkable results.
Main reasons for attending Conventa are One2One meetings The core of the show, One2One meetings, are also the main reasons why 70,37 percent of exhibitors decided to attend the sixth Conventa. More than half of exhibitors said their participation absolutely met their expectations!
“Conventa team, you know how to keep a promise and organise an event which can meet all exhibitor needs. Congratulations Conventa team, you’ve done a great job!” Conventa 2014 exhibitor
“67 percent of Conventa exhibitors would absolutely recommend this trade show to their meeting industry colleagues!”
High level of satisfaction Exhibitors were very happy with the work the organizers did. Friendliness and effectiveness of show organizer (4,63) was followed by effectiveness and timeliness in communication (4,52) and registration procedure (4,48). The exhibitors also rated highly the Conventa Catalogue (4,48) and Geoffrey device (4,46) for rating meetings on location. * Rating: 5 – Excellent, 4 – Good, 3 – Adequate, 2 – Poor, 1 – Very Poor Great number of meetings On average exhibitors had 31,6 meetings in total. More than half of exhibitors had 1 – 5 quality business leads, while more than 22,2 percent of exhibitors had an amazing 11 – 15 quality business leads.
Satisfies Conventa exhibitors
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Hosted buyers at networking dinner
Having a cup of coffee at Conventa
HOSTED BUYERS SHARED
The possibility of placing future business in the destination, hotels, venues
Hosted buyers felt welcome at Conventa The main reason hosted buyers attend Conventa trade show remains the presentation of South East and Central European meetings industry offer in one place. More than 80 percent of hosted buyers that attended Conventa 2014 said their participation absolutely met their expectations.
“75 percent of hosted buyers said they feel welcome at Conventa!”
The organizers hope the 2014 edition was successful in promoting the SEE region as a great meetings destination. Looking at the survey results the organizers of Conventa remain optimistic. Hosted buyers that attended the 2014 show stated that in the future they are most likely to place business in the destination (4,27) and likely to place business in the hotels presented at the show (4,1). There is still room for improvement when it comes to convincing hosted buyers to place future business in activities (3,92) and venues (3,71) in SEE. Ratings: 5- Very likely, 4 - likely, 3 – Moderately likely, 2 – Slightly likely 1 – Not at all likely
The overall reputation of the trade show (4,35) and networking opportunities (4,46) also stood out on the positive side and were complimented by hosted buyers.* Rating: 5 – Excellent, 4 – Good, 3 – Adequate, 2 – Poor, 1 – Very Poor FAM trips offered an unforgettable first-hand experience of the destination Hosted buyers certainly got plenty of possibilities to explore the SEE region. Not only did they get to know the region by meeting with key meeting industry suppliers and checking their meetings offer at the trade show, but they also had the possibility of attending Conventa FAM trips that offered first -hand experience of the following destinations: Ljubljana, Bled, Zagreb, Carinthia, Trieste, Portorož and Opatija. Based on the survey results we can concluded hosted buyers were very much satisfied with fam trips organized. The highest score was given to Ljubljana (4,6) that was followed by Bled (4,5), Zagreb (4,5), Carinthia (4,34), Trieste (4,5), Portorož (4,41) and Opatija (4).* *Rating: 5 – Excellent, 4- Good, 3 – Adequate, 2 - Poor, 1 – Very Poor
Ljubljana dragon welcomes hosted buyers
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HOSTED BUYERS ABOUT CONVENTA »You would think if you are a seasoned meeting planner you would have Europe sewn up by now. But it could be time to discover the ‘new’ destinations of Europe.« Angela Antrobus, M&IT, United Kingdom
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“I would like to warmly thank you for giving me the opportunity to discover both your wonderful city of Ljubljana as well as attend Conventa. It was really a great experience and I am very enthusiastic about all I have seen, heard, tasted and experienced. I can’t wait to come back and to bring ESC sub-specialty congresses to Ljubljana!” Valérie Thiollet, Specialty Congress Production, European Society of Cardiology (2014) “The fact that I come to the Conventa show and find all the partners in the region at the show, means I can do in an hour, maximum two days, what would take me five days or even more to do as I would have to travel among other countries in the region. So in this way I can bring the South East European countries together; all the partners are at the table and I can seal the deal in a couple of hours.” Linda Pereira, Senior Partner and CEO of the L&I Communications Group (2011) “Conventa is a top quality event to meet prime partners at. The trade show lets you know the potential South East Europe has to host future meetings.” Efrain Pardo, HelmsBriscoe, Czech Republic (2012) “As a professional meeting planner I’m being continuously asked for something different, value-centred. I firmly believe that South East Europe can provide answers to many of these needs. Go there and check it out. I know you will be more than satisfied!” Patrick M Delaney, Director at Ovation Global DMC (2012) “I would like to thank you for the invitation to be your guest in the city. I know I postponed my visit for a long time, but I am glad I was there. You are great people, with an amazing and charming approach, and you made me fall in love with the country, city, and the people. I am glad I made the decision to stay here for an extra 2 days so I could also walk around and have 1 or 2 more meetings. I am sure I will be able to bring congresses to you - you are unique.” Eyal Halevy, Paragon Group, Switzerland (2014)
Hosted buyers know how to mix business with pleasure at Conventa
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PARTNERS ABOUT CONVENTA The trade show rests upon a partnership model of creating synergies with official, regional, international and media partners. Their engagement also plays a crucial role in the success and development of the trade show and consequently also in the development of the meeting industry in the region of South East Europe.
Iztok Bricl, M.Sc., director of GR - Ljubljana Exhibition and Convention Centre ‘We have collaborated with Conventa from the very beginning. Every year we host it in the halls of the GR - Ljubljana Exhibition and Convention Centre. We even “dressed” it: an imaginative, original and trendy “green” installation made of crates was awarded as the best exhibition space at the congress exchange EIBTM in Barcelona in 2011.’ Milan Sajovic, Assistant Sales & Marketing Manager at the Union Hotels Ljubljana, Slovenia “Conventa - melting pot of opportunities for successful business.”
Karmen Novarlič, Msc, Tourism Division, SPIRIT Slovenia “Slovenian tourism boasts a number of excellent business events, characterized by professional execution and satisfaction of domestic and foreign business partners. Conventa ranks at the very top of these events and in 2014, with more than 200 international hosted buyers from 25 countries, proves once again that events carried out with quality each year attract the most important players from business and congress tourism in the region and beyond. Congress as a product with high added value and multiplicative effects is ranked among the key products of Slovenian tourism, so we are glad about the optimistic forecast of a positive global trend in business meetings and congresses for the year 2014. Also positive is the fact that the organisers of congresses and business meetings are increasingly looking for new destinations, often with accompanying “outdoor events”, where Slovenia can offer attractive tourism products with a good ratio between price and quality of the product offered.”
Zoran Janković, Mayor of the City of Ljubljana “The Conventa Show has established itself over the past six years as an unmissable business event for showcasing the SE Europe meeting industry products to international clients. As a strategic partner of the organiser, the City of Ljubljana has lent its support to Conventa since the beginning and, hopefully, for the many years to come.” Saša Zor, Director of Sales at Sava Hotels & Resorts “Academy Conventa is a series of enlightening events. Hosting a comprehensive array of speakers it is also the best way to keep abreast of all the latest industry trends. With eyes wide open it encourages participants to return to their offices with a valuable collection of new ideas, contacts and an actionable to-do list inspired by the some of the issues discussed. From junior to senior, Academy Conventa is a refreshing experience for every MICE enthusiast.” Bogdan Lipovšek, director of Union Hotels “We are very proud that the city of Ljubljana and Grand hotel Union has the honour to host Conventa each year. This trade show is a very important tool to promote Ljubljana as a congress destination. The most positive thing is the combination of business and networking with people from all around Europe at one place.”
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Boosting NEW EUROPE through the Conventa wild card Conventa wild card programme aims to reduce regional disparities and to increase competitiveness of all meeting and incentive destinations in South East Europe
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New European countries are one of a new breed of destinations attracting interest from the meeting and events industry. To present the entire region of New Europe with a wide range of meeting industry providers, the Conventa trade show from 2011 onwards offers meetings industry providers coming from countries with a lower trade per capita the opportunity to apply for the Conventa wild card. The Conventa wild card programme is designed to help new or emerging meeting providers to enter the global meeting industry market and therefore increase the competitiveness of the entire region of New Europe. The Conventa free wild card in the past focused on South East European countries and granted the meeting industry providers coming from Albania, Bosnia and Herzegovina, Bulgaria, Former Yugoslav Republic of Macedonia, Montenegro, Romania, Serbia and Turkey, who had never before exhibited at Conventa, an opportunity to present their offer at the Conventa show free-ofcharge. This was a chance for the winners to build important contacts through prescheduled appointments and numerous networking opportunities at Conventa, thus building potential partnerships for the future. In 2015 Conventa opens the wild card programme to all New European countries with a lower trade per capita that are thinking for attending Conventa for the first time.
The Novi Sad Fair – Congress Centre Master, Serbia
“We met hosted buyers with real buying power at Conventa and learnt about our competitors and best practices in the meeting industry.” Dragana Baturan of Novi Sad Fair
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SC MC Transylvania SRL, Romania
Conventa wild card winners through the years
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The Tourist Service Municipal Enterprise, Bulgaria
“Winning the Wild Card Programme presents a great opportunity for a small DMC like us to make himself known and promote a “product” that deserves to be exposed in the MICE business. When it comes to promotion, our work is endless! Participating at a trade show like Conventa in only “accelerating” the process!” Jean Michel Corbet, SC MC Transylvania SRL, Romania
“Winning the Conventa wild card gave us the opportunity to learn about the global meetings market and exchange best practices with other participants.” Stoyan Lazarov of the Municipal Enterprise.
Fortuna Trade Tours, Bosnia and Herzegovina “Participation gave us chance to present our products and services to potential clients and make new long-term business cooperation (and follow-up after attending Conventa), as well as present new packages to our already existing partners which are exhibiting Conventa.” Mili Bijavica, Fortuna Trade Tours, Bosnia and Herzegovina
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Zira Hotel Beograd, Serbia
world map. We perceive Conventa Wild Card Program as an outstanding possibility to increase our brand awareness not only to Exploringmacedonia.com as a tourism portal, but in general for Macedonia as the unexplored MICE destination in the region. Following Conventa in the last years, we really appreciate the opportunity to be the first Macedonian PCO on Conventa broadening the networking possibilities and enriching Conventa’s regional list of participants.” Despina Kozarovska, Exploringmacedonia.com
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Tourist Organization of Subotica, Serbia
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“Wild card programme gave us a chance to explore the market outside of Serbia. It gave us a chance to connect with both clients from region and our colleagues from meeting industry in order to expand and improve our services.” Milena Čolaković, Zira Hotel Beograd ExploringMacedonia.com, Macedonia
“We perceive Conventa Wild Card Program as an outstanding possibility to increase the awareness of Subotica as the unexplored, emerging, MICE destination in the region. To present our offer to the wide audience of international buyers in only two days is something that we could only dream of but could not afford. With Conventa Wild Card Programme we can put Subotica on the business travel world map.” Branka Banjanin, Subotica Tourist Organization Radon Plaza hotel, Bosnia and Herzegovina
“Conventa, as the leading business-to-business event in the area, is a valuable opportunity for every business tourism oriented company from the region. We are glad that Conventa supports and gathers industry professionals at an event that is building tradition, know-how and expertise for a global competence of the South East European region on the business travel
“Wild card gave us a possibility to establish ourselves as a permanent exhibitor at Conventa in the upcoming years.” Đenan Riković, Radon Plaza Hotel
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Meeting industry of yesterday, today and tomorrow! Conventa offers opportunities to gain in depth knowledge and best practice examples in subjects as diverse as meetings management and destination marketing.
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he guiding principle is to share knowledge and experience that has been developed through the years of tradition and professional practice with those that will be shaping the future of the meeting industry tomorrow. The sixth edition enriched the educational programme by upgrading the traditional Conventa Academy, introducing Conventa morning energy sessions tailor-made for exhibitors and hosted buyers needs and launching a brand new Conventa Experts Corner where short One-on-One sessions were filled with expertise and advice. Conventa Academy Knowledge is no longer a privilege, yet a necessity to ensure success and growth of a company. This is most of all true for a developing field like meetings industry. Over the years Academy Conventa has offered up-to-date knowledge in the area of meeting s industry, following the principle of active learning. It has stimulated companies to invest in knowledge to ensure constant development and progress. Since the outset many great meeting professionals shared their knowledge and experience. Conventa Academy has hosted: Kevin Kelly, Internationally Acclaimed Motivational Speaker and authority on entrepreneurship, leadership, sales, creativity and personal excellence Paul Bridle, Bridle International, UK Penilla Gunther, MP at Swedish Parliament, Sweden Paul Colston, CMW Magazine, Conference News, UK Linda Pereira, CPL Events, Portugal Michael Foreman, Association of British Professional Conference Organisers Angie Mason, Absolute Corporate Events Francesca Manzani, AIM Group Paul Kennedy MBE, Kennedy Integrated Solutions Mike van der Vijver, MindMeeting Davor Bruketa, Marketing Agency Bruketa&Žinić Roger Pride, Heavenly Wales Chris Parnham, Absolute Corporate Events Srečo Peterlič, Liberty International Slovenia Rok Klančnik, at the time of Conventa Academy representative of Slovenian Tourism Organization in Brussels Damir Lukić, Dubrovnik Palace Hotel Bogdan Lipovšek, Union Hotels Janez Jager, LifeClass Hotels & Spa Tomaž Krušič, INTOURS DMC Miha Kovačič, Slovenian Convention Bureau Gorazd Čad, Go.Mice & Toleranca Marketing Tatjana Radovič, Ljubljana Convention Bureau “The modules of Academy Conventa are an excellent opportunity to gain new knowledge for all the young professionals in the meetings industry. The lecturers are profes-
sionals in their field and by sharing their knowledge and experiences through good practice examples, they really help us newbies.” Bernarda Karo, Destination Maribor – Pohorje Future Leaders Forum From 2011 onward, Conventa has hosted IMEX-MPI-MCI Future Leaders Forum, a premier educational programme that encourages the best and brightest students to develop successful careers in the meetings and events industry. The FLF takes place in up to 15 different locations all over the world each year. Over 100 forums have taken place globally since 2003 with more than 6,000 students participating in the forums to date. The programme is especially designed to engage and inspire future industry leaders and cover various industry-relevant topics. Students from South East Europe are every year invited to participate at the IMEX-MPI-MCI Future Leaders Forum held at Conventa. By attending this Forum, they listen to some of the leading speakers in the industry, learn about the meetings industry and meet industry leaders. It also gives them a chance to visit the Conventa show and see how different countries promote themselves. All in all, it is a wonderful experience that students find informative and fun.
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Conventa sustainable management Conventa is fully committed to reducing the negative environmental impacts of the trade show by implementing sustainable practices that add value to all participants and the local community.
Engaging interested parties Conventa promotes a close cooperation with key interested parties to together identify sustainable issues and determine key performance indicators. By engaging interested parties, Conventa strives to make sustainability integral part of the trade show management. Keeping it local When it comes to organization of the trade show, Conventa focuses on local knowledge, suppliers, products and services. Conventa therefore gives preference to local suppliers of food and beverage, transport, floral arrangements and signage. The trade show thus encourages local economy, reduces travel miles and preserves culinary and cultural heritage. 4R Conventa follows the 4R principle of rethinking, reducing, reusing and recycling in designing the exhibition stands and setting up the trade show venue. Conventa uses wooden crates from naturally dried domestic pine for exhibitor stands. The crates are being reused every year. Signage at Conventa is made from recycled cardboard and in order to reuse it, almost all signage avoids printing dates. The organizers prepared sustainable guidelines for exhibitors and for hosted buyers to help them understand how to integrate sustainable actions into their exhibit and travel arrangements. The participants are invited to take part in Conventa’s sustainable endeavours. They can participate in Conventa sustainability programme by return their badges and lanyards at the end of the trade
show to be re-cycled, use the recycling bins, communicate with organizers in electronic form, use the on-line forms and surveys,... Conventa’s sustainability practice has been awarded in the past Winning the Sustainable Stand Award at EIBTM 2011, global meetings & events exhibition, Conventa considered as a special honour. The award was given by an independent body, Sustainability Events Ltd, for demonstrating a real commitment to sustainability. Miha Kovačič, Conventa organiser, about the award: “The Sustainability Award acknowledged our efforts in introducing a strategic approach to sustainable management of the regional meeting industry show. It showed us Conventa is on the right track to drive market transformation toward sustainable meeting industry in South East Europe.” Conventa organisers and partners continue to be committed to reduce the negative environmental impacts of the trade show With every edition of the show, Conventa continues to pursue its strategic goals that serve the interests of people, planet and profit. New sustainable practices are introduced to the show every year. To show how committed Conventa truly is to sustainability, this text has been rethought, reduced, recycled and reused as well!
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01 Local apples take over Conventa 02 On-line surveys 03 Conventa wins EIBTM Sustainable Stand Award 04 Recycling Conventa badges 05 planting herbs
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Conventa awards outstanding achievements “This prize makes us proud but at the same time it obligates us to continue and try even harder in the future!” Miloš Milovanović, CEO of Serbia Convention Bureau Conventa Hall of Fame award
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Conventa wants to encourage stakeholders in the field of tourism to contribute to the development of the meetings industry of South East & Central Europe through their work, knowledge and ideas. With the “Conventa Hall of Fame” award organisers annually recognise an individual who, through his or her extraordinary and invaluable efforts, has made a significant mark and has affected the development of the meetings industry. The Conventa Hall of Fame award went to: Andrea Leitner, Director of Conventionland of Kärnten (2014) Barbara Vajda, former Director of the Ljubljana Tourism (2013) Bogdan Lipovšek, Director of Union Hotels (2012) Nikica Račić, Director of Croatian Convention Bureau (2011)
Ambassador of Conventa
In 2014 the Conventa Academy for the first time honoured a promoter of Conventa and granted him the title of ‘Conventa Ambassador’. The award was dedicated to Conventa’s longstanding partner and the greatest ambassador of the trade show, Rok Klančnik (1966 - 2013). From the beginning Klančnik took care of the promotion of the trade show as Head of the Slovenian Tourist Board representation in Brussels and he was the greatest ambassador of Conventa. The first international ambassador of Conventa was Timo Heinaro from the Finnish Agency Fincentive.
Meeting Star award
Since 2012, Kongres Magazine, media partner of Conventa, has been acknowledging outstanding contributions in the field of marketing communication of destinations, congresses, events and meetings industry suppliers in South East Europe. The Meetings Star award is a visible recognition of creativity, knowledge and effort based on team-work and experiences that brought clear and measurable results.
Winners in 2014
Prague - Top Destination of 2013 Cankarjev dom - Top Convention centre of 2013 Metropol Palace Belgrade - Top Luxury city meeting hotel of 2013 Kempinski hotel Zoografski - Top Premium city meeting hotel of 2013 Kempinski Palace – Top Luxury resort meeting hotel of 2013 Hotel Dubrovnik Palace – Top premium resort meeting hotel of 2013
Winners in 2013 Ljubljana, Graz and Zagreb – The Best SEE Meetings Destinations of 2012 Hotel Esplanade (Zagreb) - Luxury city meetings hotel of the year 2012 Hotel Dubrovnik Palace - Premium meetings hotel of the year 2012 Kempinski Palace Hotel Portorož - Luxury meetings resort hotel of the year 2012 Grand Hotel Union Executive - Premium city meetings hotel of the year 2012
Winners in 2012
Miloš Milovanović, Serbia Convention Bureau Kongres Marketing Personality of the year 2011 Centre of Business Tourism, Daniela Kos - Meeting Industry Marketing Agency of the year 2011 Anže Čokl, Bohinj Park EKO Hotel - Young Meeting Industry Creative Professional of the year 2011 Jezeršek House Catering, product campaign Taste the world - Best Overall Product Marketing Campaign of the year 2011
INSIDE AWARD
From 2012, Conventa has been awarding companies developing innovations in the field of technology or business innovations in the meetings industry with the ‘Inside Innovation’ award. The purpose of the award is to identify good practice in the region. Innovations include new products, processes and services that significantly improve on existing ones already established in the market. Inside Innovation award was granted to: Geoffrey – The first electronic butler (2014) Strawberry energy Company - Strawberry Mini device (2013)
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01 Daniela Kos, Centre of Business Tourism 02 Jure Jezeršek, Jezeršek Catering 03 Bogdan Lipovšek, Union Hotels 04 Miloš Milovanović, Serbia Convention Bureau 05 Conventa winners on stage 06 Nikica Račić, Croatian Convention Bureau 07 Miloš Milovanović, Serbia Convention Bureau 08 Anže Čokl, Bohinj Park ECO Hotel 09 Mateja Peric, CDCultural and Congress Centre Ljubljana 10 Dagmar Brozova, Aniko Ferenczy, Romana Vlašić 11 Aleksandar Danilović, Metropol Palace Belgrade 12 Najda Đorđević, Kempinski Palace Portorož 13 Matej Zalar, Visionect - Goeffrey 14 Andrea Leitner, Conventionland of Kärnten 15 Timo Heinaro, Fincentive
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KONGRES EDITORIAL CALENDAR TOPICS AND DATES Published 6 times per year Kongres Magazine is far from being just a magazine. It is the only provider of integrated congress marketing communications, with which you can make effective dialogue with congress customers. Because we know what congress customers really need and how to ensure their long-term loyalty, we can make above-average, high-quality, relevant, independent, in-depth and interesting congress stories. In 2013 they will dedicate to you and your customers even more.
CONVENTA DAILY January 2014
CONVENTA DAILY 1 - 2 Daily newspaper, which will be released during the Conventa trade show and which brings to exhibitors and invited guests daily news from Conventa. Space close: 13.12.2013 Materials due: 20.12.2013 Delivery: 22. - 23.01.2014
SPECIAL ISSUE January 2014
CONVENTA 2014 Special edition, published as a catalogue of Conventa together with extensive destination presentations and presentations of participating partners. In terms of content this is the most comprehensive overview of the meetings industry in the region of Southeast Europe. Space close: 13.12.2013 Materials due: 20.12.2013 Delivery: 22. - 23.01.2014
SRING ISSUE March 2014
In Focus: ENERGY The uniqueness of your event is based on energy. The event can be quickly estimated as successful if it was just executed well and in line with the objectives. Effective are only a few events, which are the ones in which the flow of atomic congress energy is present, where participants become a part of the energy. In the spring issue we will highlight all the meetings industry topics related to energy. Themed supplement: KONGRES GOURMET 2014 Space close: 14.02.2014 Materials due: 21.02.2014 Delivery: 28.03.2014
SPECIAL ISSUE May 2014
MEETOLOGUE 2014 In Kongres magazine we have been publishing since 2010 CONGRESS TRAVELOGUES, which were renamed MEETOLOGUES. International Congress buyers thus discover little-known European convention destinations. All existing travelogues of the NEW EUROPE will be issued in a special issue of Kongres magazine, which will be released prior to IMEX trade show. With high-quality editorial content, travelogues completely replace the tedious and irrelevant catalogues of meetings suppliers. Digital versions of MEETOLOGUES are currently the most read sections of the Kongres magazine. Space close: 11.04.2014 Materials due: 18.04.2014 Delivery: 16.05.2014
SUMMER 2014 July 2014
In Focus: ENGAGEMENT Future of meetings industry depends on understanding the needs of new generations of congress participants who are looking for new different experiences. In the summer issue, we will explore what triggers positive experiences. To do this we must first build well, if we build events on authenticity, there is a good chance that we will initiate positive emotional reactions. We will present to you a few stories that are true, verifiable and relevant. Themed supplement: ADVENTURE PARKS 2014 OUTDOOR VENUES 2014 Space close: 20.06.2014 Materials due: 27.06.2014 Delivery: 25.07.2014
FALL 2014
September 2014 In Focus: “EDUTAINMENT” We live in a period of edutainment, where connection of educational content with entertainment has become a vital component of events. We will discuss how to use technology at your events for greater interactivity, what kind of innovations are offered on the market. We will re-open the dilemma of whether technology can replace personal contact. Themed supplement: INNOVATIVE PEOPLE & EVENTS Space close: 22.08.2014 Materials due: 29.08.2014 Delivery: 19.09.2014
WINTER 2014 November 2014
In Focus: ENTERTAINMENT Meetings industry is characterized by a mixture of professional and fun motive, but certainly the most important thing is companionship in their profession and communities. What are the trends, innovations, and what are the examples of good practice will be revealed in the last issue in 2014. Moreover, as an integral part of the magazine we will present a whole series of new ideas for organization of congress parties. Themed supplement: KONGRES WAW - WINES AND WINERIES 2014, KONGRES HOLIDAY & PARTY GUIDE Space close: 18.10.2014 Materials due: 25.10.2014 Delivery: 15.11.2014
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Hidden Congress Guest
Poreč Rise Up 2014 Poreč, an attractive Mediterranean destination in the middle of the western coast of the Istrian peninsula, is always cheerfully expecting its loyal visitors and those who want to get to know it. Two millennia old city full of cultural attractions is the right destination for a carefree vacation.
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arland of green peninsulas, submerged in the vastness of the blue Adriatic sea, numerous bays and coves, beaches, promenades, which meander through pine forests, biking and hiking trails that lead through vineyards, orchards and olive groves, offer enjoyment to those who wish to rest from everyday work, as well as to those who want an active holiday. Spring and autumn here are full of colours and adventure while winter as well has its hidden charms. Fun summer brings cheerful murmur of the sea and fun in the water. To start the summer, holidays and parties with Rise Up Poreč, Poreč invites you to the opening of the season!
Rise Up Poreč awaits you with world known artists and accompanying programme in the centre of Poreč in the gulf Peškera with views of the Old Town centre as the backdrop to music events. Remember Poreč as a world-class entertainment city that will in the three June days full of entertainment and sports programmes, gastronomic offer full of various tasty nibbles and excellent wine you simply cannot resist, attract a series of global artists and top names! Already on the first night your host will be Shaggy! Jamaican singer has conquered the world rankings with the hit Oh Carolina, and continued with an even greater mega hit
Boombastic. He is coming back to the top of the charts with hits from the album Hot Shot, which is already conquering first places. Song It Was not me feat. Ricardo ‘RikRok Ducent already had success in many countries. It is followed by Angel, which features Rayvon. Saturday Night Fever will be enriched by Inna, a singer that has already with the initial single Hot from the album with the same title, reached the top of the charts, even the most reputable - the Billboard Hot Dance Airplay. And as the title of her new album - Party Never Ends – says, fun in Poreč also continues with fireworks and famous DJ names! They say that Poreč is a city where fun begins with sunset and lasts until sunrise. Come and see for yourself! In moments of early summer your favourite destination will take care of top entertainment and hosting of world stars. Listen to Shaggy in Boombastic!
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Join us at the 6th
TRADE SHOW OF SPA & WELLNESS TOURISM in CENTRAL EUROPE
From 23 – 25 October 2014, Radenci, SLOVENIA
4 1 0 2 S P L A R U O T A N T A U ENIA O V O Y L S , E A D E S ISKA BR R O G , 4 1 0 5, 2 OCTOBER
2–
e m where th dscape, fro n la le e ta n e y ir nd V Brda – a fa ea, Friuli a s e th to t n the hes ou ay betwee w lf view stretc a h d te s of hills, ne dance of to, a land . The abun a e S c ti a ri racts the Ad riences att e p Alps and x e d n a ttractions stamp of beauties, a earing the B r. e ll ve a very tr hamlets lages and each and e il v e th in day’s life - tranquil the past, to s own pace it g in k ta n in hars bee family and of Brda ha y b d e d n u ul, surro f the Brda and cheerf essence o e h T . rs o it tasting vis leasure of p mony with – e m a s d ains the erience an region rem g wine exp in c ti n e , s e ish ents. excellent d lizing mom ia c o year s le b a ments, all o m unforgett g n ti ra of invigo Brda, land round!
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www.visitljubljana.com/meetings