KONGRES MAGAZINE MTLG2015

/8/ TOP 10 COUNTRIES TO WATCH IN 2015 SLOVAK REPUBLIC, BULGARIA, MACEDONIA, SERBIA, ROMANIA, ALBANIA, MONTENEGRO, BOSNIA AND HERZEGOVINA, SLOVENIA, CROATIA MEET BUSTERS ISTANBUL, DUBROVNIK, BLED TOP 10 NATIONAL DESTINATIONS 2015 REGIONAL DESTINATIONS 2015 LOCAL DESTINATIONS 2015

/178/ CONVENTA EXPERIENCE New edition 2016 KONGRES FACE 2FACE BELGRADE vs. ISTANBUL GRAZ vs. MARIBOR OPATIJA vs. PORTOROŽ

PLANNERS’ GUIDE 2015

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9 771855 861009

www.kongres-magazine.eu SPECIAL ISSUE // MEETOLOGUES 2015 // May 2015

NEW EUROPE MEETINGS INDUSTRY MAGAZINE 2015 EDITION

ENT INDEPENDS W REVIE

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Let’s Meet in NEW EUROPE

www.slovenia.info

#PostojnaCave

GO DEEPER, RIGHT TO THE HEART! Over 8,000 karst caves are located beneath the surface of Slovenia.

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OUR SELECTION Fresh Meetologues Page 36 ATHENS 32 VENICE 80 VILLACH 82 PIRAN 124 LAŠKO 130 POREČ 90 RIJEKA

Hidden Congress Guest Page 166 TOP 10 City Meeting Hotels 169 TOP 10 Resort Meeting Hotels 172 TOP 10 Boutique Meeting Hotels 140 TOP 10 Convention Centres

Incentive Travel Best Ideas 2015 Page 174 Trekking with donkeys through Brda region Military adventure 175 Yoga on Sups Culinary journey between Karst and Trieste MEETOLOGUES: NATIONAL DESTINATIONS with population of more than 150.000

Page 26 1. ISTANBUL 28 2. PRAGUE 30 3. BUDAPEST 32 4. VENICE 34 5. BELGRADE 36 ATHENS 38 BRATISLAVA 40 BUCHAREST 42 GRANSK 44 GRAZ 46 KRAKOW 48 LJUBLJANA 50 NOVI SAD 52 PODGORICA 54 SARAJEVO

56 SKOPJE 58 SOFIA 60 SPLIT 62 TRIESTE 64 VILNIUS 66 ZAGREB

REGIONAL DESTINATIONS with population of lessthan 150.000 and more than 15.000

74 1. DUBROVNIK 76 2. SALZBURG 78 3. KLAGENFURT 80 4. VILLACH 82 5. PIRAN 84 MARIBOR 86 NOVA GORICA/GORIZIA 88 OSIJEK 90 RIJEKA 92 ŠIBENIK 94 UDINE 96 ZADAR

LOCAL DESTINATIONS with population of lessthan 15.000

1 04 1. BLED 112 2. OPATIJA 132 3. PORTOROŽ 106 4. ROVINJ 108 5. HVAR 114 BOHINJ 116 BRDA/COLIO 118 BREŽICE/ČATEŽ 120 BUDVA 122 KRANJSKA GORA 124 LAŠKO 126 LOŠINJ AND CRES 128 PODČETRTEK 130 POREČ 124 ROGAŠKA SLATINA 136 SARVAR 110 SOČA VALLEY 138 UMAG

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G www.facebook.com/kongres.magazine Editor in Chief Gorazd Čad Assistant to the Editor in Chief Špela Jeruc Editor of Croatia Addendum Daniela Kos Editor of Kongres Telescope Robert Cotter Design Nenad Cizl DTP and Prepress Premedia, Andrej Juvan Proofreading Rob Cotter Printing tisk24.si, Ljubljana Circulation 6000 copies ISSN Number 1855-8615 Photo credits: archive of Kongres magazine and partners destinations The Kongres magazine is entered into the media register under sequence number 1423.

Magazine issued in January; March; May; July; September; November Publisher, Production and Marketing Toleranca Marketing d.o.o., Štihova 4, SI-1000 Ljubljana, t: +386 (0)1 430 51 03 f: +386 (0)1 430 51 04 v e: gorazd.cad@toleranca.eu Issue date May 2015 For the content reproduction it is required to get the written editorial consigment.

Official magazine of the Slovenian Convention Bureau

CONTRIBUTORS ŠPELA JERUC With her youthful energy Špela carries out even the most difficult journalistic tasks. Over the past two years she has become an important part of the Kongres team and is now ready to conquer the media world

ROBERT COTTER Alongside his work for Kongres, Rob is a regular contributor to MPI’s One+ magazine as well as MICENET Asia and Eventbiz Japan. He attends international MICE events to seek out best practice and share this with the international meetings community.

NATALIJA BAH ČAD An unforgettable member in the editorial board of travelogues, who at each destination adds her icing on the cake. She has insight into the soul of destinations based on many years of practical experience with the organisation of events. She is interested in everything from the history, geography and destination marketing to care for the tiny little things that make the big events.

MYSTERY SHOPPER A professional person with min. 15 years of international experience in the organisation of congresses and knowledge of hotel and hospitality management. In addition, our examiners have verified references in the field of quality assurance of their own work in the field of meetings industry, which provides an unbiased view.

Our hidden guests are objective, fair, accurate and reliable, and well-organised and pay attention to details.

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53.200 READERS Kongres magazine total unduplicated reach of 41.200 meeting professionals.

Frankfurt 19–21 May 2015

How much do you know about IMEX? As the countdown to IMEX 2015 begins, take our quick quiz and find out…

1. How many people from

the international meetings industry attended last year’s IMEX? A) Just under 5,000 B) Just under 10,000 C) Just under 15,000

2. Which of the following

subjects will be included in IMEX 2015’s 10-track education programme?

A) Marketing B) Technology C) Wellbeing

4. Which benefits do Hosted Buyers receive at IMEX?

A) Free travel and accommodation B) An exclusive lounge with free wifi C) A friendly concierge service

5. Which destination held

a screaming contest on their stand last year?

A) Mexico B) Norway C) Japan

3. How big is the company behind the show?

IMEX. A small, friendly company hosting a big, friendly event. Come and join us 19–21 May 2015 in fabulous Frankfurt. imex-frankfurt.com Call +44 (0)1273 227311 Email info@imexexhibitions.com @imex_group Register now for IMEX 2015 imex-frankfurt.com/register

A) Under 60 people B) 60 –120 people C) 120+ people

The worldwide exhibition for incentive travel, meetings and events.

Answers: 1. C 2. A,B&C 3. A 4. A,B&C 5. B (They’re not as shy as we thought, obviously.)

Kongres meetologue

MTLG - MEETOLOGUES OF NEW EUROPE HIDDEN SURPRISES

Gorazd Čad, Editor, Kongres magazine

GO SOMEWHERE NEW AND BEAUTIFUL he fairytale landscapes and images of Montenegro really caught my attention and my curiosity was further piqued by its many charming details. My road trip across the wider region was loaded with such moments, so much so that I realised, as I continued to drive through each new and stunning territory, that on the road in front of me revealing itself was … the fresh, modern, congress world of ‘New Europe’!

After the fall of the Iron Curtain there has been a lot of change: new borders, new countries and new meeting destinations, all of which have at times been overlooked and undervalued.

Within the matter of just a few years, however, we became the experts of this new region and were enthused to discover that our New Europe is an attractive and fresh destination, one that is full of positive traits that really help define it.

Prices are kinder than in the “Old Europe”, to start with; overnight stays are cheaper, people are properly genuine and friendly and on top of all this one of the most pleasant surprises is the really high quality cuisine. Chaos on the roads and heavy crowds are more the exception than the rule, as the populations of these countries

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@gorazdcad

are smaller. And meeting industry organisers are excellent hosts and are part of a pleasant community of all the key people who know each other and who share an almost missionary faith in the potential of their industry.

Getting to our region is constantly getting better too. Airline companies have been focussing on expansion to the East and have improved accessibility, bringing New Europe ever closer.

Low cost carriers can whisk you from London to Skopje in just over two hours and starting at only €30. There is a lot to discover in New Europe, and being able to discover it is now easier than ever before.

This year we have added ten new meetologues to over 50 existing ones. Our trip covered 20 countries once known as ‘Eastern Europe’ and also including Turkey. This is already a concrete and comprehensive choice that includes a diverse range of capital cities, regional centres and famous tourist destinations, but it is not just about numbers; the meetologues are among the most read columns in the Kongres Magazine and we present them objectively, comprehensively, independently and based on real economic and social conditions.

WHAT IS NEW EUROPE? The answer to this question is something of an unsolved conundrum. A clear definition of New Europe doesn’t exist, the most general definition being that these are the countries of Eastern Europe that was once behind the Iron Curtain. Technically this means 24 countries of Eastern Europe, adding Greece and Turkey to them.

In our Editorial, we include the fresh, energetic and lesser-known European destinations to New Europe.

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In recent times these New European destinations have been attracting unparalleled levels of media attention, and no less so as a result of their meetings industry. Congress organisers are increasingly looking for new, undiscovered destinations. Our region boasts some excellent projects as well as agencies that have a worldwide reputation and who are working to find the right formula for success on the international meetings industry scene. The leading congress cities of New Europe – Prague, Budapest, Belgrade, Zagreb, Ljubljana and Bucharest – are all breathing down the necks of the established congress cities with their time-honoured traditions. The region’s meetings industry has passed through its early childhood years – it has now reached early puberty and has all the energy that brings!

Yes, the meetings industry destinations of New Europe are full of energy. They believe in themselves. They know what they want. New Europe can only be understood once you feel its positive spirit of infinite possibilities.

MTLG 2015 will stimulate you and renew your congress energy. Can you afford not to be part of MTLG 2015?

10 Countries to Watch

SLOVAK REPUBLIC

WHERE TO GO

The charm of old Europe in a newly independent European country: no crowds, no slick marketing, no mass tourism. Slovakia is full of history. You will find old castles, chateaux and strongholds everywhere! Proudly standing on rocks or hidden in the woods, they look very romantic and majestic. It won’t stay like this for long…

In numbers Slovakia is a car-country. With more than 100 cars per 1,000 people they are the largest producer of cars if counted per person.

Slovak women marry the youngest (average 24 years old) within the European Union, along with Lithuanian and Polish women.

The average Slovakian woman has 1.33 children in her lifetime. This is one of the lowest rates in Europe.

For a small country, Slovakia has an amazing number of castles: 300

BULGARIA

Štrbske pleso in High Tatras: Gateway to many favourite tours in High Tatras, whose fresh air is known to be curative.

Pribylina, Vlkolinec, Cicmany: Open-air museum villages scattered all over Slovakia.

They showcase Slovakia’s folk history, architecture and life over the past centuries.

The most ... ~~ The highest mountains are the High Tatras - Vysoke Tatry has the highest peak, Gerlachovsky štit, at 2,655 m above sea level. ~~ The deepest and biggest lake is Vel’ke Hincovo jazero in the High Tatras at 53 m. ~~ The biggest cave complex is Demanovska jaskyna in the Low Tatras. ~~ The largest castle complex in the Central Europe is Spišský hrad in East Slovakia with more than 41,000 m 2. ~~ The biggest European river island with 132,612 ha is situated in Southern Slovakia and is called Žitný ostrov (The Rye Island).

Bratislava: The most beautiful parts of Bratislava are the Town Hall, St. Martins Cathedral, the Little Blue Church and Bratislava Castle.

Banska Stiavnica: The town of silver. People built giant mines there and they used to be very rich. Even today, the town looks exactly the same as a long time ago! The entire town is UNESCO protected.

Wooden churches in Eastern Slovakia: They were built of wood without using any nails in the 15th, 16th and 17th century. From more than 300 wooden churches there are now only a few left, which are UNESCO world heritage protected.

Land that has been hidden for many years from the world, has finally blossomed in all its glory.

Although small, it offers a lot to its visitors in all seasons: primal sandy beaches, attractive ski resorts, endless opportunities for hiking, mysterious monasteries and churches, and stunning historical monuments. Modern cities and remote rural areas, where traditional, slow pace of life of its warm people has not changed for centuries. One can only hope it will remain such for a long time.

In numbers 35.000 km marked hiking trails 9 UNESCO sites More than 200 hotels and 130 restaurants on the Black Sea Sunny Beach 333 bagpipes »gaidas« has the largest bagpipe orchestra in the world Top 5

What else to do Top 5

WHERE TO GO

~~ Taste “Slovenska Bryndza” – a Slovak national food speciality made of sheep cheese and with its trademark registered within the European Union. ~~ Taste a mix of white and red Slovak wines coming from the warmer southern regions, covering Malokarpatska, Juznoslo-venska, Nitrianska, Stredoslovenska, Vycholdoslovenska and Tokajska. ~~ Cruise on a traditional flatboat on Dunajec from Cerveny klasto in the Pieniny mountains. Pienniny are an ideal destination for kayakers and a paradise for cyclists.

Are you kiddin’ me?

Slovenia vs. Slovakia. These two countries have been mixed up since their independence. Slovakia was a part of Czechoslovakia and gained independence in 1993 when separating from the Czech Republic. Slovenia declared independence from Yugoslavia in 1991. Both countries are members of European Union since May 2004.

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Black Sea Coast boasts stunning beaches and picturesque bays.

Sofia is a dynamic city of the young with interesting museums, beautiful churches and gourmet restaurants.

Rila Monastery is known worldwide for its exceptional colourful frescoes.

Bulgaria, with its predominantly mountainous territory is a paradise for lovers of white slopes with its modern ski resorts Bansko, Borovets and Pamporovo.

Infinite networks of well-marked hiking trails take visitors around the lush mountain and forest landscapes Vitosha, Rile and Rodopov.

10 Countries to Watch

REPUBLIC OF MACEDONIA

The most … ~~ Bulgaria is a country with the oldest name in Europe. ~~ Bulgaria produces half of all rose oil, which is added to perfumes worldwide. ~~ Lactobacillus bulgaricus, the bacterium used in the production of yogurt can be found only in Bulgarian air. ~~ Bulgaria proudly holds third place in the number of archaeological monuments, behind Italy and Greece. ~~ When Bulgarians shake their head, they really think “yes”, and when they nod their head, their answer is “no”.

What else to do ~~ Enjoy the colorful atmosphere of museums and stunning Roman amphitheatre that graces the old part of Plovdiv. ~~ Climb up to the peaks of Rile and enjoy the views of the crystal Seven Lakes. ~~ Relax your body and your eyes on the Sunny beach, the most popular Bulgarian sea resort. ~~ Belogardchika rocks, extending to as much as 30 kilometers will with their unusual forms and folk stories certainly stir your imagination. ~~ Enjoy a Bulgarian folk music concert, which touches every soul deeply.

Are you kiddin’ me?

According to the old farm tradition, at a funeral usually coins are placed on the dead person’s eyes and then soaked in water. Then they give the liquid to the men to drink and then allegedly they are made blind to the faults of their own wives.

WHERE TO GO

It’s so interesting to visit a country that has so much history yet at the same time is so new to the eyes of the modern world. Macedonia is such a country; it still has an air of mystery that makes this mountainous, off-the-beaten-path place such an intriguing destination and one of real discovery.

In numbers 5th Best in Starting a Business rankings – World Bank’s Doing Business 2013 Report Over 4,500 archaeological sites are registered in Macedonia A quarter of the population lives in the capital, Skopje On 26th August 1910, Mother Teresa was born in what is now Macedonia’s capital city The country has 34 mountain peaks each at a height of more than 2,000 metres above sea-level Catfish in Macedonian lakes can reach up to 200 kilos in weight Top 5 Skopje: The Macedonian capital. It’s a vibrant place that fuses history and the modern in an elusive way, a city that tells of the Macedonian way of life across the centuries and that will leave you itching for more.

Matka Canyon: This natural treasure of a canyon with well preserved natural and geographic characteristics is a phenomenon in which a number of rare and endemic species found their escape.

Kokino: One of the most popular archaeological sites and the fourth-oldest megalithic observatory in the world.

Ohrid: known for the hot summers, this is one of the most visited destinations in the Balkans.

Ohrid and the Ohrid Lake were designated World Heritage Sites by UNESCO. Bitola: one of the oldest cities in Macedonia.

Known for its unique architecture and monuments, this is definitely a highlight when it comes to visiting Macedonia.

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The most... ~~ The Millennium Cross is a 66-metre high cross, the biggest cross in the world, set at the top of the Vodno Mountain in Skopje. ~~ Macedonian opium is one of the best in the world, with 14 morphine units, compared to Turkey’s 6, India’s 7, and China’s 8. ~~ Macedonia was the first country in the world to have full access to wireless broadband. ~~ The greatest conqueror in human history was the Macedonian Alexander The Great. He overthrew the Persian Empire, defeated the Greek city-states and carried Macedonian arms to India. ~~ According to NASA, Macedonia’s Kokino is fourth on the list of the planet’s oldest observatories.

What else to do ~~ Town of Kuklica: there is a legend of the ‘stone town’ of Macedonia that brings a lot of curious explorers to this rocky outpost. ~~ Visit Strumica Carnival, which is one of the most famous annual events that takes place in the city of Strumica. ~~ Try Tavče gravče, a traditional Macedonian dish prepared with fresh beans and that can be found in almost every restaurant in Macedonia and throughout the Macedonian diaspora. ~~ Visit the Mother Teresa Memorial House, which is dedicated to the humanitarian and Nobel Peace Prize laureate and located in her hometown of Skopje.

Are you kiddin’ me?

Since becoming an independent nation in 1991, Macedonia has had two flags. Both its first flag and the current flag feature a yellow sun on a red background. The first iteration was based on a symbol found on ancient tombstones discovered in 1977 in the town of Vergina. However, Vergina is in Greek Macedonia and Greece decided to claim that they owned the copyright of the symbol. As a compromise, and to restart trading with their Greek neighbours, Macedonia changed its flag to its current one from 1995.

10 Countries to Watch

SERBIA

WHERE TO GO

A unique country, full of warm hospitality and undiscovered paths. This land of surprising contrasts can boast the natural beauty of valleys and mountains, rivers and lakes, and in its turbulent history, it has also created a rich treasure trove of culture. To its original atmosphere certainly adds the fact that this is one of a few countries in which the people entertain and party just about any night of the week - and all the way to the morning too. Join them for a shot of šljivovica.

In numbers …

5 National Parks 4 UNESCO sites 1000 mineral springs The Danube passes 588 kilometres from the east to the west of Serbia Top 5 Belgrade is a charming city with a vibrant atmosphere that never sleeps.

Zlatibor: picturesque mountains of “golden pine” pamper the visitor with its rich folklore heritage.

Guča trumpet festival is one of the most authentic festivals of folk music in the world Novi Sad, an elegant city, which is not just like that, nicknamed “Serbian Athens”.

Vrnjačka Banja is the most celebrated Serbian spa, which is also a perfect base for visiting the most beautiful monasteries.

ROMANIA

The most … ~~ Serbia is the largest exporter, as much as two thirds of (best quality) raspberries in the world. ~~ The Economist magazine has awarded the prestigious title to Belgrade “City of the Future” of Southern Europe. ~~ Cathedral of St. Sava is the largest functioning Orthodox Church in the world. ~~ The Danube, linking the Serbian east and west, is the second largest European river. ~~ Opanke, Serbian national footwear, have their place in the Guinness Book of Records: largest such shoe measures 3.2 meters in length and weighs 222 kg.

What else to do ~~ Marvel Byzantine art in medieval monasteries Manasija, Sopoćani and Studenica. ~~ Ride the known, more than 1000 km long “Danube Bike Trail” or see the romantic Serbian countryside from a horseback. ~~ Refresh in the lake in the middle of Belgrade’s park Ada Ciganlija and indulge the hedonistic nightlife in the bohemian quarter Skadarlija. ~~ In winter or summer conquer beautiful peaks of Kopaonik, the most famous mountain resort. ~~ Replenish your tired senses in one of over 50 healthy havens in thermal resorts.

WHERE TO GO

Although still regarded by many as an ‘off the beaten track’ destination, Romania is a country full of surprises, folklore and exciting places that leave long lasting impressions in visitors’ minds. Often compared to a “Latin island in a Slavic sea”, Romania features a uniquely familiar feeling of Eastern Europe with the Latin temperament and friendliness of its people. Romania is probably also the last place in Europe where you can still see unspoiled and active countryside, with the traditional rural civilisation still alive.

In numbers Romania is the ninth largest wine producer in the world.

Bucharest’s mass transit network is the fourth largest in Europe.

Romania contains 60% of Europe’s Bears.

Bucharest is the sixth largest city in the EU. The Carpathian Mountains are home to one of the largest virgin forests in Europe, with 400 unique species of mammals.

TOP 5

Are you kiddin’ me?

Bucharest: the cityscape is vibrant, with Byzantine churches crumbling next to palatial Beaux-Arts town houses and minimalist International-style blocks.

In December, the town Zarožje saw a strong increase in sales of garlic, because the mayor issued a public warning about a possible hike of the legendary local vampire Sava Savanović, when the mill in which the vampire lived according to the tale, broke.

Bran Castle (Dracula Castle): Built by Saxons from Braşov in 1382 to defend the Bran pass against Turks, the castle may have housed Vlad Ţepeş.

City of Brasov: is home to the largest Gothic church between Vienna and Istanbul.

Sighisoara: is considered to be one of the most beautiful fortresses in Europe. It is located in the historic region of Transylvania. Central Sighisoara has preserved in an exemplary way the features of a small medieval fortified city and it has been listed by UNESCO as a World Heritage Site.

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10 Countries to Watch

ALBANIA

The Transfagarasan: one of the most spectacular roads in the world. This exquisite mountain road took 4 years to build between 1970 and 1974 during the reign of Nicolae Ceausescu.

The Most ... ~~ Europe’s second largest underground glacier, the Scarisoara glacier, is found underneath the Bihor Mountains in Romania. ~~ The Romanian Palace of Parliament in Bucharest is the second largest administrative centre in the world, second only to the Pentagon in the United States. ~~ Romania has the second-largest outdoor museum in the world – the Astra Museum in Sibiu features more than 300 buildings. ~~ The Danube to Black Sea canal in southeast Romania is the world’s third longest manmade navigation route, after the Suez and the Panama Canals. ~~ Romania is Europe’s richest country in terms of gold resources.

What else to do ~~ Visit the wonderful monasteries: the best place to start is in Bucovina, in northern Moldova. There is no other place in the world with so many Orthodox monasteries. ~~ Enjoy a beer at the Beer Wagon: a place where you can experience Romanian nightlife. It reminds one of why Bucharest was once called “Little Paris”. ~~ Explore the local agro markets: if you enjoy slow food you should definitely explore the Romanian local agro-markets. It doesn’t get more real than this. ~~ Drink Tuica: a traditional Romanian Drink made from plums and prepared using traditional methods.

Are you kiddin’ me?

Tucked away in a tiny village in the Maramures county, near the Ukrainian border, the Merry Cemetery (Cimitirul Vesel) is not only a very unique burial site, but also an open-air museum and a tourist attraction in its own right.

WHERE TO GO

Tirana, the capital, is a colourful, vibrant and noisy city, currently undergoing a major facelift with newly painted buildings and enjoyable squares.

In numbers There are some 750,000 concrete bunkers scattered around Albania Albania was declared the world’s first atheist state in 1967 Albania has 7 symphony orchestras, ten times more symphony orchestras per capita than Great Britain!

Albania fully or partly contains the 3 most important lakes of the Balkan (Lake Shkodra, Ohrid and Prespa) Lonely Planet ranked Albania as the number one recommended destination to visit in 2011 Besides Tosk, Albania’s official language, there are 7 other spoken languages, including Greek, Vlach, Romani, Macedonian, Aromanian and Serbo-Croatian

The most ... ~~ Albania, Armenia and the Vatican City are the only European countries without a branch of McDonald’s. ~~ Albania is one of Europe’s largest cannabis exporters. ~~ The Albanian language, as one of the 9 IndoEuropean languages, is one of Europe’s oldest and is not derived from any other language. ~~ The first printing house in the Balkans was established in Voskopoja, in eastern Albania. ~~ The Karavasta Lagoon by the Adriatic coast is one of the largest lagoons of the Mediterranean Sea. What else to do ~~ Try dough-based desserts inspired by Turkish cuisine – baklava or kadaiff. ~~ Visit Voskopoja and admire the vibrant colours of the frescoes in Albania’s little-known churches. ~~ Go white-water rafting through the spectacular canyons of the Osumi River. ~~ Go skiing in the Albanian Alps. During the Soviet era, Albania was a popular skiing destination for those in the Eastern Bloc.

Top 5

Are you kiddin’ me?

Tirana: has an endless movement and energy about it. With its clubs, pubs, cafes and taverns, it is a city well worth discovering.

Opposite head shake. Supposing you were walking down the street, realised you were lost and decided to stop a stranger to ask for directions, in Albania this could be the start of a complete and total misunderstanding, especially if the stranger or the local prefers using sign language rather than talking. Most of us are used to the up-down head-shake as a way of agreeing with something, or even showing that you’re listening or agreeing with something being said. In Albania, it’s the opposite. Seriously. So, expect a person to give you the side to side headshake if they agree with you, or as a sign of showing that they are following or understanding what you’re saying, and the up-down head shake is used to show the person is not in agreement.

Don’t forget!

Appollonia: in the middle of Albania are the ruins of an ancient town named after the god Apollon.

Gjirokastra: As a result of its unique architectural style this city in the south of Albania was granted UNESCO world cultural heritage status.

Berat: is known as “the city of one-thousand windows” and has been declared a museum city.

Pogradec: is one of the most charming tourist resorts in Albania because of its setting on Lake Ohrid, captivating with its clear water and mountain views.

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10 Countries to Watch

MONTENEGRO

WHERE TO GO

BOSNIA AND HERZEGOVINA

The most …

626.000 inhabitants, making it one of the smallest European nations

~~ Montenegrins are the highest people in the world, with an average height of 186 cm for men and 171 cm for women. ~~ With 48 people per square metre, Montenegro is the most sparsely populated country in Southern Europe. ~~ Zabljak is 1485 meters above sea level, the highest altitude city in Europe. ~~ Tara River is the largest fresh water reservoir in Europe. ~~ The oldest and best-preserved glass in Europe from the 4th century BC was found near Pljevlja. ~~ The first nautical school in the world operated in Perast.

17-percent tourism growth every year

What else to do

Montenegro is considered to be St. Tropez of the South-East Europe and from year to year, it is gaining in its elite sign. Land of spectacular beaches, dramatic peaks and canyons, elegant palaces and ancient towns has become one of the most attractive tourist regions in recent years.

When you see and feel its amazing attraction, it becomes clear to you in a moment why.

In numbers 1300 meters measures the canyon of the river Tara in depth

3.500 Euros costs overnight stay in a suite Sveti Stefan, which ranks Hotel Amman Sveti Stefan in the top of the most luxurious accommodation on the Adriatic Top 5 Kotor Bay: dramatic bay with a beautiful walled town, which oversees the deepest fjord in South East Europe Tara Canyon: the longest European and second longest canyon in the world National Park Lovćen: breath-taking mountain views, are rising almost from the sea Monastery Ostrog: miracle, embedded in a huge rock, visited every year by thousands of pilgrims from around the world

~~ Hoist the sails and discover the stunning beauty of the Montenegrin coast with high cliffs. ~~ Take a mountain tour in the Durmitor National Park, where you can also try skiing, rafting or biking. ~~ Enjoy a good meal in one of the seaside restaurants in Budva, Herceg Novi or Ulcinj. ~~ Feel like a star in the new Porto Montenegro, where Monaco and Russian rich park their yachts. ~~ Try lozovača, a very strong, but (too) tasty national alcoholic drink.

Are you kiddin’ me?

Montenegro is considered to be unpopular among cartographers. It is almost impossible to write its long name on such a small area on the map.

Skadar Lake: amazing play of nature which has created a complete beauty

WHERE TO GO

Bosnia and Herzegovina, the land of the heart, as it is called because of its shape, really touches your heart. It has always been a wonderful meeting point of eastern and western cultures, as it bears the stamp of two completely different empires, Turkish and Austrian-Hungarian.

Land of good food, outstanding, open people and fun offers visitors stunning mountain landscapes and great experiences with a good sense of adventure. Enjoy the Bosnian rhythm and life will be better and easier in a moment.

In numbers …

3 official languages 1272 athletes from 49 countries took part at the Winter Olympic Games in Sarajevo 250.000 tickets were sold at the Olympic Games 75 metres high is the waterfall Skakavac in Sutjeska National Park

Top 5 Sarajevo, a magical city of timeless beauty where everyone immediately feels like at home Mostar with its old bridge is without a doubt the most fascinating city of this heart shaped country.

Neum is the only coastal town, but it boasts an incredibly clean and calm sea.

National Park Sutjeska, pristine area of glacial lakes below the high peaks, passing which the river Sutjeska formed a stunning valley Medjugorje is a place of miracles and one of the most famous pilgrimage sites in the world.

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10 Countries to Watch

HUNGARY

The most … ~~ In 1984 Sarajevo hosted the Winter Olympic Games. These were the first Olympic Games in any communist country in history. ~~ The most famous ćevapi in the world originate in Sarajevo’s Baščaršija. ~~ Peručica is one of the last two surviving primeval forests in Europe. ~~ Oriental town Počitelj is host to the longest continuous art colony in this part of Europe. ~~ The inhabitants of Bosnia and Herzegovina are incredible coffee drinkers, which is similar to a ritual and is an important part of the culture.

What else to do ~~ Taking a walk through Sarajevo’s Baščaršija is always a unique experience that everyone gets addicted to. ~~ In Visoko judge yourself, whether the stunning Bosnian pyramids are the work of nature or ancient human hands. ~~ Enjoy several hours of a cup of coffee in “fildžan” and then pamper your taste buds with čevapčiči, kajmak and burek. ~~ From Mostar to Sarajevo take a train and enjoy the incredible mountain views. ~~ Rafting on Tara or Una- both are a unique adrenaline experience.

WHERE TO GO

Hungary is fast gaining the attention of the vacationers throughout the world. Situated in the East-Central Europe, the country boasts of a rich historical past, which is evident in the numerous World Heritage Sites adorning its interiors.

The capital of this beautiful country is Budapest and is the seat of the parliamentary democracy government.

In numbers Hungary is one of the thirty most popular tourist destinations in the world, attracting 10.2 million tourists a year.

The life expectancy rate in Hungary is 66 for men and 74 for women.

There are approximately 500 places in the country where thermal water occurs. That means you can find water with temperature above 30°C in the 70 % of Hungary.

Pecs: Bordering Croatia is a town enriched with culture and history, with most of its stunning architecture produced during the Ottoman era.

The most ... ~~ The funicular which takes you up to the Buda Castle is more than 140 years old, and it was the second in Europe. ~~ Budapest is home to the third largest Parliament building in the world. It covers an area of 18.000 sq meters, it has 691 rooms, 20 kilometres of stairs and it is 96 metres high. ~~ Hungary has had more Nobel Prize winners relative to its population than any other nation on earth. ~~ There are 8 UNESCO World Heritage Sites in Hungary. ~~ Budapest has the oldest underground train system in Europe.

There are about 150 spas in the country where What else to do you can bath. ~~ Taste wine and palinka - Hungarian wines are celebrated the world over. Sweet tokaj Top 5 and crimson-red Bull’s Blood from Eger are the best known.

Budapest: The capital city of Hungary, which is regarded as one of the most beautiful cities in ~~ Try gulyas the signature national dish.

Europe. It is also the largest city in the country ~~ Enjoy a thermal bath experience - You cannot leave Hungary without experiencing the with an estimated population of 1.7 million famous Szechenyi thermal bath in Budapest. people. ~~ Attend a festival - One of the best times to Lake Balaton: Hungarian “sea” (and Contitravel to Hungary is, indeed, during the nental Europe’s largest lake) is where many summer months. Not only the weather is great Hungarians spend their summer vacations. but there are also lots of cool events.

Thermal Baths: There are more than 300 Are you kiddin’ me? thermal hot springs in use across Hungary.

Under the siege of the Castle of Eger by the Szeged: The cultural capital of the Great Plain Turks, the Hungarians were so tough to beat, and Hungary’s third largest city is filled with after they drank local red wine. The Turks tried Art Nouveau masterpieces, cafes and green to figure out what is that soldiers drink behind space. the walls, and Hugarians said that’s Bulls’s Heviz: One of the most known city of Hungary. Blood that gives them courage.

It has a unique thermal lake rich in minerals, making it ideal for bathing.

13

10 Countries to Watch

CROATIA

WHERE TO GO

In the land of a thousand sunny islands and attractive historical towns you will never be bored. This is a country, where one always runs out of time for everything to do it. Although at first glance, it gives the feeling that mostly sunny beaches and water activities are struggling for the attention of travellers against cultural treasures and ancient architecture, Croatia with its interior offers much more.

In numbers 2786 sunny days per year 1244 islands 576 species of fish 130 domestic types of wine 19 UNESCO protected historical treasures 8 national parks Top 5 Croatian islands: if you discover them by boat, car, or simply lie down on one of them, they are always fascinating Zagreb: dynamic city with the charm of European elegance that enchants you at every step Dubrovnik: the first and only true gem of the Adriatic, a town with no competition Plitvice Lakes: extraordinary beauty of six turquoise lakes, which with numerous waterfalls rest among forested hills.

Slow food: from year to year Croatian Chefs are gaining more force in European culinary world.

The most … ~~ The largest and longest of the islands is Cres, Hvar is the sunniest, the most party is Pag, the most intact is Mljet, the most gourmet is Vis, the most Robinson-like is Palagruza, the most photographed is Brac. ~~ Istrian town of Hum is recorded as the smallest town in the world – it has only 23 inhabitants, in the Guinness Book of Records. ~~ In 1999 the biggest truffle in the world was found in Croatia. ~~ The oldest people’s community theatre in Europe was built in 1612 on the island Hvar. ~~ Stone from the island of Brač could be the most famous stone in the world while the White House was built of it.

What else to do? ~~ Cycle in its green heart among medieval towns and hill villages. ~~ Wear a diving suit and explore the underwater treasures around the Dalmatian islands. ~~ Sail between the Croatian islands. You might meet one of Hollywood acquaintances. ~~ See at least one of Zagreb’s numerous museums and galleries. ~~ Indulge all your senses in one of the many spa resorts, which were already enjoyed by the ancient Romans, or indulge in an authentic farm life on a tourist farm.

Are you kiddin’ me?

Tie, which is worn daily by more than 600 million men around the world, comes from Croatia. The legend began during the Thirty Years War from 1618 to 1648, when the Croatian rented soldiers who served in the French army, worn around the neck small knotted scarves.

With this fashion addition they attracted the attention of Parisians, who immediately adopted it and named it after Croats - Cravat.

14

ISSN 1 8 5 5 - 8 6 1 5

9 771855 861009

www.kongres-magazine.eu

KONGRES MAGAZINE

From July Issue IN FOCUS: The use of Content Marketing at events HOT SPOT: The Circus is in town – the secrets of organizing successful events VOICE FROM THE TOP: Tomo Čeh, Director of Union hotels about the Congress Spring in the main hotel in Ljubljana MEETOLOGUE: Conventa Experience

NEW EUROPE ME

EETINGS INDUSTRY MAGAZINE

Meetologue

MEETOLOGUE HOTSPOT South East and Central Europe along with new emerging destinations represent New Europe, a youthful energetic and creative meetings industry playground!

MARIBOR KRANJSKA GORA SOČA VALLEY NOVA GORICA

BLED LAŠKO BOHINJ LJUBLJANA

ROGAŠKA SLATINA

PODČETRTEK ZAGREB BREŽICEČATEŽ

OSIJEK

PORTOROŽ PIRAN UMAG RIJEKA NOVIGRAD POREČ ROVINJ MALI LOŠINJ

ZADAR ŠIBENIK SPLIT HVAR DUBROVNIK

18

867-EN-C

Meetologue

VILNIUS GDANSK

PRAGUE

SALZBURG

VILLACH

KRAKOW

BRATISLAVA BUDAPEST SARVAR

KLAGENFURT

UDINE NOVI SAD BELGRADE

TRIESTE VENICE

BUCHAREST

SARAJEVO

PODGORICA BUDVA

SOFIA

SKOPJE

ISTANBUL

ATHENS

19

Kongres meetologue

HOW TO EVALUATE AND DEFINE ‘THE BEST’ FROM Meeting planners, FOR Meeting planners KEY TO EVALUATION CRITERIA 2015 Destination evaluations are based on thorough analyses of different criteria. They have developed from interviews and surveys with over 1,200 event organisers from across Europe, work that showed us that congress destinations are comparable and helped us to form a unique model of evaluation. A mixture of factors that we have been evaluating since 2010 can affect the entire meeting experience for both congress organisers and participants.

During our years of assessment, three basic categories were formed, which are related to the size of a destination: - NATIONAL MEETING DESTINATIONS - REGIONAL MEETING DESTINATIONS - LOCAL MEETING DESTINATIONS

destinations with more than 150,000 inhabitants destination with less than 150,000 inhabitants destinations with less than 20,000 inhabitants

Each category has its own standards, with important professional and other comparable criteria also playing a major role.

Listed below are the main groups of criteria that have been divided into subgroups.

A. NATURAL AND CULTURAL FACTORS 1. Natural diversity 2. Climate and Weather 3. Social environment 4. Cultural heritage 5. Natural experience index 6. Historical sites 7. Architecture 8. Accessibility to nature 9. Sustainability satisfaction 10. Quality of ecosystem

D. MEETINGS INFRASTRUCTURE 1. History and references 2. Variety of meeting suppliers 3. Quality of meeting hotels 4. Convention and exhibition centres 5. Ratio of 4 and 5***** hotel rooms 6. Incentive programmes 7. Professionalism of meetings industry 8. Diversity of offer 9. Effective convention bureau activities 10. Support services

B. GENERAL AND TRANSPORT INFRASTRUCTURE 1. Destination safety 2. Accessibility - road 3. Accessibility - air 4. Accessibility - rail 5. General public services 6. Airport 7. Public transport 8. Financial institutions 9. Internet access 10. Pollution index

E. SUBJECTIVE GRADE 1. Political stability 2. Security ratings 3. General support to meetings industry 4. Cost/Value 5. Destination competitiveness 6. Personal experience 7. Local hospitality 8. E-services 9. First Impression 10. Destination image

C. TOURIST INFRASTRUCTURE 1. Restaurant scene 2. Variety of bars and coffee shops 3. Nightlife 4. Leisure activities 5. Adrenaline activities 6. Sports activities 7. Shopping 8. Fun parks, casinos 9. Theatres, musical venues, cinemas 10. Tourist information system

F. MARKETING BUZZ 1. Destination brand perception 2. Brand and corporate identity of CVB 3. New or innovative 4. Destination advertising 5. Direct communication 6. Digital communication 7. Mobile communication 8. Content marketing 9. Events 10. Social network and community

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Kongres meetologue

NATIONAL DESTINATION No. 1

ISTANBUL

No. of citizens

≥150.000

Total Mark

Page

14,160,467

BIG - WORLD

4.71

26

2

PRAGUE

1,272,690

BIG - EUROPEAN

4.64

28

3

BUDAPEST

1,729,040

BIG - EUROPEAN

4.53

30

4

VENICE

270,843

MEDIUM - REGIONAL

4.47

32

5

BELGRADE

1,546,812

BIG - EUROPEAN

4.42

34

6

ZAGREB

1,088,841

BIG - EUROPEAN

4.41

66

7

LJUBLJANA

282,994

MEDIUM - NATIONAL

4.40

48

8

ATHENS

3,090,580

BIG - EUROPEAN

4.38

36

9

BRATISLAVA

411,228

MEDIUM - NATIONAL

4.27

38

10

KRAKOW

755,546

MEDIUM - REGIONAL

4.19

46

11

VILNIUS

557,126

MEDIUM - NATIONAL

4.17

64

12

GRAZ

269,539

MEDIUM - NATIONAL

4.14

44

13

GDANSK

456,874

MEDIUM - REGIONAL

4.07

42

14

BUCHARESTA

1,883,425

BIG - EUROPEAN

4.06

40

15

SOFIA

1,241,396

BIG - EUROPEAN

3.89

58

16

SPLIT

188,694

MEDIUM - REGIONAL

3.87

60

17

NOVI SAD

262,856

MEDIUM - REGIONAL

3.69

50

18

TRIESTE

205,530

MEDIUM - REGIONAL

3.43

62

19

SARAJEVO

608,534

MEDIUM - NATIONAL

3.39

54

20

SKOPJE

506,926

MEDIUM - NATIONAL

3.16

56

21

PODGORICA

185,937

MEDIUM - NATIONAL

3.15

52

HOW TO EVALUATE AND DEFINE ‘THE BEST’ FROM Meeting planners, FOR Meeting planners

W

ith different destinations we evaluate over 70 criteria that are described in detail below. They form the final destination grade or the ‚MEETINGS EXPERIENCE INDEX‘, as we like to call it. The best destinations are annually recognised on the main stage of the Conventa Trade Show.

A. Natural and cultural factors Factors that are vital for the development of the meetings industry, because events are usually focussed on the more appealing destinations. We grade everything from regional diversity, climate conditions and social attractiveness to architecture, historical sites and the attitude towards continual development

of the market. The whole picture gives us an image of the diversity of a destination and is an important criteria for its attractiveness.

B. General and transport infrastructure This includes analytic assessment of infrastructure and public realm tidiness, which reflects the quality of living for residents and consequently also for congress guests. In this section we test everything from destination safety to road, air and rail connections.

Other important criteria include public infrastructure, the network of financial institutions, internet access and a healthy and respectful attitude towards the enviroment.

21

C. Tourist infrastructure Without appropriate tourist infrastructure, the development of congress tourism is nearly imposible. The assesement shows if there is an appropriate quality and accessibility of hotel capacity, restaurants, cafes and nightlife. We also grade the recreational/sport offer as a basis for incentive programmes. On top of that, the cultural offer, tourist information and destination managment are also given full assessment.

D. Meetings infrastructure For many the most important part is grading the congress capacity. In this section we evaluate the standard palette of congress providers, congress hotels, congress centres, exhibition centres and focus on their quality. We want to know the number of appropriate 4 and 5 star hotel room providers and, above all, that the incentive offer, business attitude and professionalism of congress providers is supportive of congress services and the activities of their local convention bureau.

E. Subjective grade Within the remit of subjective grading are a number of combined criteria that include political stability, destination safety and the attitude taken to congress tourism. We also assess the ratio between quality and price, the competitiveness of the destinaton, local hospitality and the destination‘s overall image. A lot of this boils down to the personal experience of the assessors.

F. Marketing buzz Despite impressively fulfilling the other criteria, proactive marketing can be the element that sorts the good from the great. This is why we assess the development of the entire marketing infrastructure in the field of direct, digital, social and traditional marketing.

An added value of our project it that we can then offer recomendations and suggestions on the further positive development of the destinations reviewed.

After evaluation, the destinations are then assigned one of five categories as follows: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so-so

Face 2 Face

BELGRADE vs. ISTANBUL A current comparison of the closest competitors on the 2013 ICCA scale according to the methodology of Kongres travelogues – meetologues.

BELGRADE Population: 1.34 million ICCA Country and City rankings 2013 44th place , 52 meetings Mercer Quality of Living 2013 135th place Sunshine hours: 2080 ✚ Belgrade is an authentic, open and hospitable congress destination with soul. It features a plethora of floating restaurants and clubs, plus lively riverbank promenades. The city has a good basis for the development of the meetings industry, with a large convention centre, the Belgrade Fair, numerous convention hotels, a long tradition and very reasonable prices. Belgrade bases its congress story on a rich culture at the crossroads of East and West, the central position in South-East Europe and a vibrant social life.

Belgrade is a city on the rise and a rough congress diamond that has enormous development potential. Once it improves its infrastructure and handles the entire meetings sales chain it can be placed geo-strategically side by side with world congress capitals.

In short, the zeitgeist of Belgrade is best summed up by writer Momo Kapor: “Belgrade is a low-budget New York..

Belgrade meetings flashpoints: 1. Crowne Plaza - new 416-room hotel with meeting space for up to 800.

2. The Royal Compound - a palace built in Serbian-Byzantine style in 1924.

3. Skadarlija - The most evocative part of Belgrade packed with traditional restaurants.

4. Tito’s Train - Journey back in time on board President Tito’s famous Blue Train - art deco style hotel on wheels.

5. Sava Centar - Serbia’s prime convention facility with 16 meeting rooms.

STAY: Radisson Blu Old Mill, Belgrade

4.42 / 5

ISTANBUL Population: 14.16 million ICCA Country and City rankings 2013 8h place, 146 meetings Mercer Quality of Living 2013 121 Sunshine hours: 2421 ✚ Throughout history Istanbul has been at the crossroads of civilisations and some sort of a meeting point. It offers its congress product through seductive orientalism. Congress facilities are too many to set out here, but the city is easily capable of hosting the largest congress events.

The main advantage of Istanbul is that it reorganised its meetings industry and took advantage of its strategic location at the crossroads between Asia and Europe. This is further complemented by exceptional air accessibility, since 50 airlines fly into the city daily.

Cosmopolitan Istanbul has come back in full shine and has become one of the top global congress cities. The destination is back in the limelight and is the new global success story.

We believe that the meetings industry of Istanbul will be the new congress success story, for it has already fulfilled almost every condition and at the same time it is still relatively inexpensive.

Istanbul meetings flashpoints: 1. Hilton Bomonti - one of Europe’s largest convention hotels, which is setting new Hilton standards here 2. Basilica Cistern - unusal gala diner in the largest underground cistern in the world 3. Tea time a la Turca - a memorable enjoyment of drinking tea is unforgetable experience for your conference guests 4. Club scene at Bosphorus - a club with the most beauutiful views of the Bosphours Reina, Sortie, Suad and Super Club 5. Santralistanbul - a special venue in the restored electrical central STAY: Ciragan Palace, Kempinski Istanbul

4.71 / 5

22

AND THE WINNER IS

Kongres meetologue

•ISTANBUL MEET BUSTERS• 10 congress myths that you did not dare to ask, or know whom to ask:

MYTH 1: THE ONLY CITY THAT LIES ON TWO CONTI­ NENTS. CONFIRMED

This millennia-old city lying on the Bosphorus is the only global metropolis that straddles two continents. Throughout its history, which has traces of the Roman, Byzantine and Ottoman Empires, the city grew into a metropolis that is home to more than 13 million people and is one of the main business and cultural centres of the wider region. Both parts of the city are connected by two suspension bridges that at the same time connect the two continents: the Bosphorus Bridge, which is 1,074 meters long and was opened in 1974, and the Fatih Sultan Mehmet Bridge, also called Bosphorus Bridge II, which is 1,014 meters long and was opened in 1988 about five kilometres north of the first bridge.

MYTH 2: ORIENTAL CHAR­ ACTER DOMINATES THE CITY. BUSTED

Istanbul is an exceptional city connecting Europe and Asia. The stereotype of the oriental nature of the city was overcome a long time ago. The city is modern, dynamic and urban, but also traditional and mystical, as is often captured on the tourist postcards. If you don’t know where to go, the most beautiful feeling is in the middle of the Bosphorus Strait between Europe and Asia on some of the many boats, or even at the legendary clubs, like Suada.

MYTH 3: ISTANBUL WILL BUILD THE LARGEST AIR­ PORT IN EUROPE. CONFIRMED

This millennia-old city Two international airports in Istanbul are set to join a third one, which will be built to the north of the city, between Yeniköy and Akpınarna, and will be able to take 150 million passengers. In doing this it will dislodge the crown from the largest airport in the worlds – from Atlanta, in the US, which can “only” take 90 million.

The first phase is expected to be completed by 2018, when the airport will be able to handle 90 million passengers.

MYTH 4: TURKEY OFFERS MAINLY TRADITIONAL ORI­ ENTAL CUISINE. PLAUSIBLE

Despite the diverse selection of the most modern restaurants, traditional Turkish cuisine still dominates. Foodies in Istanbul

will find one of the hottest culinary scenes on the planet, which brims with creativity, the use of local ingredients and a huge diversity. There are quite a few meeting places for gourmets, combining classical and Turkish cuisine. At the same time, we can’t overlook the truly original and excellent local wine scene, one that can compete with the best in the world.

Istanbul is one of the culinary capitals of 2015.

MYTH 5: TRAFFIC JAMS IN THE CITY ARE UNBEARA­ BLE. PLAUSIBLE

Istanbul qualifies as a traffic jam city, but at the same time it also offers a number of transport alternatives. The metro and city rail system, which are constantly upgraded, and sea ferries are both alternatives to private transport. Today Istanbul offers 141km of public transport lines, which by 2019 will be 420km. You can also ride a bike across the city on one of the 36km of cycle paths, including renting a bike from the city’s ISbike system. Of course, there are also the indispensable yellow taxis, but however you decide to get about, navigating traffic in such a big city still requires some planning.

MYTH 6: IT IS DIFFICULT TO FIND GREEN AREAS IN ISTANBUL. BUSTED

Istanbul is full of green spaces, as the city has 312 parks that are the “green lungs” of the city.

Even the very heart of the city doesn’t lack a park, rather it includes the most famous one –Gezi park. The Istanbul Landscape & Parks Department takes maintenance very seriously. In the years 2005 – 2014 they managed to establish 5.5 million m 2 of new green spaces and they regularly maintain almost 500,000 m 2 of parks where every year 1.6 million roses, 5 million tulips and 51 million seasonal flowers blossom.

MYTH 7: CLASSICAL TOURI­ SM IS MORE IMPORTANT THAN MEETINGS INDUSTRY TOURISM. BUSTED

According to a survey by MasterCard, by 2016 Istanbul will be the second most visited city in Europe after London. Every year tourist visits to the city grows by 15%, which last year reached 11.6 million. However, meeting industry tourism, because of the multiplier effect, is extremely important to this. Last year it hosted more than 100 conferences with 50,000 delegates. The economic impact was 135 million 23

USD and the average consumption of congress guests 2,500 USD, which is considerably more than the average consumption of classical tourists.

MYTH 8: TURKISH AIRLINES IS THE BEST AIRLINE IN EUROPE. CONFIRMED

By size of fleet and number of passengers the largest airline in Europe is Lufthansa.

However, Turkish airlines, which last year won the Skytrax Award, has for some years been overtaking Lufthansa on quality. The Skytrax World Airline Awards are open to the most prestigious in the global aviation industry. They are awarded based on surveys carried out annually among travellers from more than 160 countries. In addition, Turkish Airlines has an impressive flight network; they fly to more countries than any other airline (108 countries on five continents).

MYTH 9: FASHIONABLE AND URBAN SCENE. PLAUSIBLE

With the views on the Bosporus worth millions, there will always be the rich, the famous and the beautiful. The Istanbul scene follows global trends and recreates them based on its history and as a hub and bridge between Europe and Asia. Many designers and architects have achieved worldwide fame and the city was the European Capital of Culture in 2010.

MYTH 10: THE SOUL OF THE CITY IS TORN APART, WHICH MAKES IT INCREDIBLY AT­ TRACTIVE. CONFIRMED

Istanbul is characterized by the old and the new, the east and the west, the religious and the secular. In a time when the largest Turkish city aims to bridge the gap between Christian Europe and the Muslim world, the torn soul is much more attractive than ever. It is a city of excess and extremes, which has no equal throughout the world. Even with its huge population and constant growth it manages to function well and confirms its reputation as a pearl amongst the world’s major cities. Here you will be close to the four elements that shaped it as the European capital of culture: air, water, fire and earth. The city’s list of cultural and historic delights is virtually endless and for much of the trendy character of the city its exceptional residents must be given a round of applause.

Top 10

TOP 10 NATIONAL DESTINATIONS KONGRESNA ZVEZDA MEETINGS STAR 2014

ISTANBUL, Turkey

4.71

Turkish congress tiger is relentlessly growling and overcoming everything set in front of it. Professionalism and entrepreneurship when they are competing for international events is not lacking and they could be setting an example to other convention bureaus.

Congress Bazaar of Istanbul offers everything that a meetings organizer needs, in addition to 7 convention centers, 3 fair grounds and almost 94.000 bed capacity, and the excellently organized Convention Bureau of Instanbul. The quality of life in Istanbul is improving as well as the general infrastructure; Turkish Airlines as Europe’s Best Airlines flies more countries than any other airlines.

PRAGUE, Czech Republic

4.64

Prague has for a long time not been an Eastern European gem, but a true European tourist metropolis with a diverse and comprehensive offer, luxury hotels and sometimes too high prices. The story is reminiscent of Škoda, of which the Czechs are very proud and is one of the oldest automotive brands in Europe. Reputable, solid and reliable pre-war limousines were after the war changed by cars that were behind the times. Today, Škoda’s shine again and again puts the Czech manufacturer where it once was. The same can be said for the meetings industry, where Prague began to seriously falter against the locations top of the European league.

If we look at the position of Prague regionally, Prague certainly has all the conditions to remain one of the most popular congress destinations for a long time.

BUDAPEST, Hungary

4.53

Budapest enjoys a very favorable position in Europe, at the crossroads between the East and the West. It is one of just a few cities in the world that literally lies on thermal springs and to which the Danube River gives a special experiential value. The city has no shortage of picturesque special venues nor the most luxurious hotels and crazy and diverse incentive locations. If Prague is love at first sight, then Budapest is love on the long run. In addition to the selection of 16 five stars hotels, from Intercontinental to Kempinski, and 61 hotels with fourstars, it impresses with unique historic spa resorts. All this has been for many years an excellent and well-established MICE destination with well-oiled congress machinery. In addition, Budapest is also a very pocket friendly and safe congress destination.

4.47

VENICE, Italy

Under a number of different criteria, Venice ranks above average and can’t really be compared to the regional Adriatic congress offer. Extensive tourism growth has created quite few iconic hotels that have become true institutions. The list of options is endless: 33 congress centres, 45 special venues, 5 exhibition centres and 262 congress hotels. As a regional commercial centre, these are all accessible by road, air or sea. Despite 20 million tourists every year, they are distinctly focused on incentive programmes and are also strong on the corporate market. A well-developed weddings segment is also worth a mention, but it is also the reason why many destinations are overtaking them on the associations market.

BELGRADE, Serbia

4.42

Belgrade bases its congress story on the rich culture at the crossroads of East and West, the central position in the South-East Europe and a lively social life. It is a city with remarkable cuisine, world-class nightlife, world events and positive vibrations, which makes it a very dynamic and attractive tourist destination. Belgrade is a city on the rise and a rough congress diamond, which has enormous development potential. With the establishment of the Serbian Convention Bureau in 2007, co-operation and promotion has thoroughly improved and now Belgrade has in terms of management a unique opportunity to take advantage of its benefits, provided so the complete infrastructure can be thoroughly renewed. With that the city can easily be geo-strategically placed by the side of world’s congress capitals.

24

Top 10

TESTING TO THE LIMIT

06.

ZAGREB, Croatia

07.

LJUBLJANA, Slovenia

08.

ATHENS, Greece

09.

BRATISLAVA, Slovakia

10.

KRAKOW, Poland

BEST MEETING DESTINATIONS 2015

4.41

It can be said that Zagreb has a great congress future. As well as Belgrade, Zagreb is also progressing steadily on the chart of development meetings destinations; the final breakthrough of the intire region is intertwined and dependent on the marketing of mayor regional congress cities in the international market. In the last ten years Croatia has radically improved road infrastructure and thus its accessibility. Significantly improved is also air accessibility via Zagreb Airport, which accepts over 40 % of all air traffic in Croatia. The hotel infrastructure with new acquisitions fully satisfies modern congress guests and is perhaps at this moment the best among regional capitals. Zagreb is a pocket-friendly destination that offers a lot for reasonable money.

4.40

According to its conference and accommodation infrastructure, Ljubljana belongs to the group of capitals suitable for medium-sized and smaller meetings (up to 2.500 participants). It is positioned side by side with the new EU member states and geographically in the region of the Western Balkans. With two top-level convention centers and a very well developed hotel meetings offer, Ljubljana is the region’s leading congress destination. At the end of last year in order to give Ljubljana a new sales and promotional momentum, a partnership called Ljubljana Strategic Bidding Team (LSBT) was established; it is composed of interested partners from both the private and public area. The city is extremely safe and one of the region’s most sustainably-oriented.

4.38

Historic city with good connectivity to the rest of the world where you can find the infrastructure of a major European city, but with better weather and in a more interesting location. The Athens charm includes 300 days of sunshine a year, more than 30,000 hotel rooms in 439 hotels, 95,000 sqm of conference space, 1000+ restaurants and 200,000 flights per year. All major hotels in the city underwent a refurbishment for the 2004 Olympics. An incoherent image of Athens in the middle of the crisis improved by active marketing of the destination, which returned quite a few trust worthy clients. Besides that, don’t expect a sale, because the city keeps normal european hotel and service prices. Athens congress industry has a clear vision and enough energy for a second break for the first congress league, but it’s compromised, becuase of the crisis.

4.27

The city of four rivers defines the Danube river with its tributaries and with the mighty Renaissance castle above the intimate and compact old town. Bratislava is undiscovered European congress capital which slowly and steadily penetrates into the congress market. It represents a novelty for international congress market which impresses due to the kind and sympathetic city center but also because of not excessive commercialization. The city is close to the congress organizers mainly due to a more personal congress experience – the city is very friendly and there are no problems with the safety. The city center is full of pubs, restaurants and shops and the hotel offer includes the best known hotel chains. Many special venues like Eurovea city center are the ideal choice for larger and scenic demanding events.

4.19

Of all Polish cities Krakow is the one with the greatest soul and is the most fraught with history. In Poland, Krakow will be the destination of the new generation, which will soon be recognized as a high quality, compact and most versatile meetings destination in Poland due to the cultural heritage, hospitality of the locals, new meetings capacities and because of its huge scientific potentials. Krakow has a variety of hotels services and an exceptional number of tourist attractions. Being the main tourist city it has excellent conditions in place for the development of congress tourism. With the construction of the new convention center ICE it has also received a real affirmation. Krakow’s recipe is successful and a case of good practice for other more traditional central European destinations.

25

Kongres meetologue

ISTANBUL

MEETINGS STAR AWARD BEST MEETING DESTINATION 2014

SIZE DOES MATTER

D

oes size matter? ‘Absolutely’, argue the meetings industry representatives of Istanbul. Distances and size are all relative in this city of superlatives where even five minutes, which is maybe a measure of distance from your destination, can easily be converted into a completely different travel experience.

The only regional megapolis today has almost 15 million inhabitants, the city spreading in every direction where you out your view.

Today Istanbul is some kind of a congress hybrid between regulated western destinations and more exotic congress destinations, and a hybrid between the old and the new that follows you in this incredible city at every step.

Options for the organisation of social events are unparalleled

elsewhere in Europe. Cosmopolitan Istanbul has come back in full shine and has become one of the top global congress cities. The destination is back in the limelight and is the new global success story. How vital is the image of the city was proven at last year’s protests in Taksim square that did not cause any problems to the meetings industry. Similarly, Turkish Airlines is a symbol of the rise and vitality of the Turkish economy. We believe that the meetings industry of Istanbul will be the new congress success story, for it has already fulfilled almost every condition and at the same time it is still relatively inexpensive.

DID YOU KNOW British author Agatha Christie wrote her famous novel “Murder on the Orient Express” at Pera Palas Hotel in Istanbul.

COOL MEETINGS Istanbul is not in any way missing a whole world of real treats, so to pick just one would be unfair. This time let’s expose the spices that make the food divine, with the easiest way to encounter them at the Grand Bazaar.

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 9th place Europe: 8th place Destination grade: Excellent Meetings Destination

4.71

INDIVIDUAL GRADES:

A Natural and cultural factors

4.79

The most distinctive geographical determinant of the city is the Bosphorus, which separates the European from the Asian part of the city and connects the Marmara and the Black Sea. From the sea the most magnificent landscapes of the city are revealed. Together with the demographic conglomeration, historic heritage and amazing architecture, experientially they are putting Istanbul among the most important global tourist destinations.

B General and transport infrastructure

4.29

In the city of excess, despite the apparent chaos everything works more or less normally. In recent times the orderliness of public transport is especially impressive, with two metro lines and other transport that thoroughly interconnect the city. With the planned mega-projects the quality of life is improving as well as the general infrastructure. Most of all it is thanks to the phenomenal and smart growth of Turkish Airlines, which is today the fourth largest airline in the world.

C Tourist infrastructure

4.99

Congress Bazaar of Istanbul offers everything that the heart of a meetings organiser could wish for, in addition to 7 convention centres, 3 fair grounds and almost 100,000 hotel rooms, and the excellently organised Convention Bureau of Istanbul.

E Subjective grade

4.25

Caught between traditional and Western culture the city offers one of the most authentic congress experiences in the world. Leaving aside the political instability and security problems it is one of the most competitive destinations in the world, which is also characterised by the genuine hospitality of the locals and their natural gift for business.

F Marketing buzz

1. More than 100 conferences and meetings – Istanbul will be hosting more than 100 events during 2015 with an attendance anticipated to be just under 50.000 delegates 2. TOP 10 world locations for congressess – City’s international meetings industry is a vital player for the Istanbul economy. In addition to international congresses Istanbul is hosting appr. 150 natiobal congresses per year.

3. A tale of two cities – ICVB lanuched its new global campaign to demonstrate the breadth and variety of Istanbul as a destination.

4. New logo of Istanbul Convention & Visitors Bureau – ICVB has unveiled its new logo.The bureau was using a traditional tulip-shaped logo since 1997. The new logo featuring drop leaves symbolizes communication and meeting.

5. Fastest growing airlines in the world – Turkish airlines will expand strategic network into the Russia, Central Asia, Far East Asia, Middle East, Africa and South America.

5.00

A city of scents, flavours and fragrances together with countless tourist attractions that have always been attracting tourists with their oriental touch. It is therefore not surprising that according to the last year’s Master Card Global Destination Index study it is among the ten most successful global destinations in 2013. Ahead of Istanbul are only Bangkok, London, Paris, Singapore and New York.

D Meetings infrastructure

WHAT’S HOT

4.92

Istanbul Convention Bureau is one of the best run and most tightly organised amongst the regional offices. Together with a well-functioning meetings industry, they ensure that Istanbul is well presented on the international congress scene. Having recognizable hotel chains and the best airline in Europe, Turkish Airlines, has been very helpful for them.

Following a period of intensive marketing Istanbul has now made the breakthrough to the first league of the meeting industry.

BEST INCENTIVE IDEA 007 - Skyfall. Remember the film Skyfall, the third film of James Bond in Istanbul with the music of Adele? A film full of action as the previous series, with filming on the roof of the Grand Bazaar, Spice Bazaar, Eminönü up ... Now it’s your mission! You only have one weekend to successfully transfer the secret disk before meeting James Bond.

Remember the mission is secret agent 007.

WHO TO CONTACT Istanbul Convention & Visitors Bureau, Istanbul Ticaret Odası Ek Hizmet Binası, Reşadiye Cad. No:7, Eminönü 34112 İstanbul, Turkey Ms. Ayla Bilgiç, E: aylabilgic@icvb.org, T: (+90-212) 522 5555 www.icvb.org Comparisons with the region Current support of local politics and the economy in the region is more an exception than a rule. Although the country has recently found itself in a whirlwind of protests and political instability, it seems that this does not affect the meetings industry and the Turkish congress tiger is relentlessly growling and overcoming everything set in front of it. If personal hospitality could be combined with the proverbial German precision, the route to congress superstardom would be completely open. Professionalism and entrepreneurship when they are competing for international events is not lacking and they could be setting an example to other convention bureaus.

Perhaps the biggest rival is Barcelona, which with its facilities and overall support is also able to host the biggest events.

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PRAGUE

MEETINGS STAR AWARD BEST MEETING DESTINATION 2014

SLAVIC PARIS

T

he city is of special importance for the Slavs and is a kind of South Slavic Paris, in which different kinds of stories mix and combine that give rise to conflicting historical memories and feelings. Prague is rightly among the most beautiful European cities, with sights worth seeing at every step. Unsurprisingly, it has since 1992 been listed on the UNESCO heritage list. Congress tourism is highly positioned in Prague and according to Prague Convention Bureau data it generates between 20 to 25% of the total tourist traffic.

The spirit of Central Europe is in the best way caught in this beautiful city, which is an excellent meetings destination

because of its cosmopolitanism, multicul-turalism, liveliness and a tireless nightlife. What is the secret of the Prague congress tourism? It is a combination of circumstances and wise development policies. Elegantly and sustainably they are working to be among the top ten European congress cities.

DID YOU KNOW why Prague is called “Golden Prague”? This name was given to the city during the reign of the Czech King and Holy Roman Emperor, Charles IV, when the towers of Prague Castle were covered in gold. Another theory is that Prague was called ‘Golden’ during the reign of Rudolf II, who employed alchemists to turn ordinary metals into gold.

COOL MEETINGS CZECH KNEDLIČKI - bread dumplings, which are mandatorily washed down with some of the excellent Czech beer. There is a legend that Prague got its name Golden Prague because of the beer. Anyone who has not eaten Czech knedlički with goulash and drank a mug of beer, has not properly been in Prague.

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 10 th place Europe: 9th place Destination grade: Excellent Meetings Destination

4.64

INDIVIDUAL GRADES:

A Natural and cultural factors

4.42

Prague’s historic districts, Staro mesto (the Old Town), Novo mesto (the New Town), the Jewish Quarter, Hradcany and the Little Quarter form the core of an outstanding experiential diversity of the city, which for many years has been attracting a number of tourists. The city has developed on seven hills by the river Vltava. ‘Golden Prague’ is special because of its extreme concentration of architectural and historical sights in combination with landscape diversity, culture and the arts.

B General and transport infrastructure

4.23

WHAT’S HOT 1. EFORT 2015 – The European Federation of National Associations of Orthopaedics and Traumatology (EFORT) is organizing its 16th annual congress in Prague. MCI Group is announcing over 3500 registered participants.

2. IUGG General Assembly – So far they have received and processed 5,656 abstracts. This is historicaly the highest amount for a single congress. For comparison, the number of abstracts received for all events in 2014, which summed up to 3,000.

3. Czech Beer Festival Prague – 17 days of the best Czech breweries, butchers and bakers, more than 100 brands of top-quality Czech beers and live music every day.

4. Volkswagen Prague Marathon Weekend – The most prestigious marathon in Central Europe with the IAAF golden mark of quality! The start and finish of the race, which ranks among the top ten marathons in the world, is on Old Town Square in the historic center of Prague.

Safety, excellent infrastructure, professional environment with an educated workforce, affordability, tradition and high quality of life are the main attributes of the general infrastructure of Prague. Also important for the development of congress tourism are the solid airline availability and regulation of the Vaclav Havel airport ,with a new Terminal 2 that is becoming an important aviation hub of the region.

C Tourist infrastructure

4.79

The Czech capital has in recent years established itself as one of the most visited European tourist destinations. In the city everything is therefore subordinate to tourists with an almost pilgrimage-like surge in high season. However, the city retains its charm and offers a diverse and mainly high quality tourist infrastructure. Prague is a room with a view.

D Meetings infrastructure

4.61

The city with its rich cultural heritage, friendliness of locals and countless congress options anchors deep in the heart.

Every street and house tells its own story, which gives the city a special touch. Prague maintains and builds on its high-quality romantic reputation.

F Marketing buzz

Glass Decoration – visit a famous glass gallery in Prague, where you can admire beautiful works of art and create your own piece of art using your artistic flair whilst painting a piece of glass.

4.65

A complex and comprehensive offer, in which a remarkable number of world-class historic congress venues stand out. It is the first meeting point of the East European meetings industry that with further development is mixing it up with such first category destinations as Vienna, Berlin and Barcelona.

It is the city in which conference participants will feel good.

E Subjective grade

BEST INCENTIVE IDEA

4.82

Prague’s big breakthrough on the international meetings industry scene came true under the leadership of energetic Lenka Žlebkova. The public-private Bureau consistently - and very elegantly - promotes Prague as one of the key Central European meeting destinations. The result has been the successful acquisition of the ICCA Congress and a number of high-profile association conferences. Prague is also an increasingly popular incentive destination with its well-organised marketing infrastructure.

WHO TO CONTACT Prague Convention Bureau, Rytířská 26, 110 00 Prague 1, Czech Republic Ms. Barbora Vopěnková, E: barbora.vopenkova@pragueconvention.cz T: +420 224 267 263, www.pragueconvention.cz

Comparison with the regiovn: Prague has for a long time not been an Eastern European gem, but a true European tourist metropolis with a diverse and comprehensive offer, luxury hotels and sometimes too high prices. The story is reminiscent of Škoda, of which the Czechs are very proud and is one of the oldest automotive brands in Europe. Reputable, solid and reliable pre-war limousines were after the war changed by cars that were behind the times. Today, Škoda shines again and again puts the Czech manufacturer where it once was. The same can be said for the meetings industry, where Prague began to seriously falter against the locations top of the European league. If we look at the position of Prague regionally, Prague will not take primacy in the region over Vienna, but it certainly has all the conditions to remain for a long time the first congress destination among East European capitals.

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BUDAPEST

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

CONGRESS QUEEN OF THE DANUBE

T

he second largest city of the former Austro-Hungarian monarchy is one of my favourite European capitals, where I feel at home. Even in greyer times it seemed to me colourful, cheerful and full of the power of life. Through numerous visits I witnessed the transition of the city into today’s modern congress metropolis.

Budapest has always belonged to the tradition and culture of the West and the enforced stay in Eastern Europe is already quite a faded memory. Specific added value are be-

stowed on the city by the extremely professional and positive professionals who, because of their Finno-Ugric linguistic connection, are reminiscent of their Scandinavian relatives.

Once you agree all of the details everything will work like clockwork and without any unnecessary problems. It’s no wonder that it is always attracting congress organisers.

DID YOU KNOW Budapest is hot – literally! The city has more thermal springs than any other capital city in the world. An amazing 70 million litres of thermal water rises to the surface daily.

The hot springs have given birth to dozens of medicinal baths and to a bathing culture dating back to Roman times.

COOL MEETINGS Hungarian cuisine is famous for its pepper and I cannot imagine a visit to the capital without tasting the world famous speciality of Hungarian goulash. They cook it with different kinds of meat - veal or pork. There are plenty of versions and since the 19th century it spread around the world via Viennese cuisine.

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 17th place Europe: 13th place Destination grade: Excellent Meetings Destination

4.53

INDIVIDUAL GRADES:

A Natural and cultural factors

4.54

One of just a few cities in the world that literally lies on thermal springs and to which the Danube River gives a specific experiential value. In the city there is just no end to the cultural and historical attractions, which positions Budapest among the most attractive tourist cities of Europe.

B General and transport infrastructure

4.22

Budapest enjoys a very favourable position in Europe, at the crossroads between the East and the West. Moreover, even according to Mercer’s scale of quality of life it is among the top cities in Eastern Europe with a strong multicultural character. The accessibility of the city is excellent, as all roads in Hungary lead to the capital. Public transport is also excellently arranged and known to be reliable. The city is also a safe convention destination.

C Tourist infrastructure

WHAT’S HOT 1. Red Bull Air Race World Series – This spectacular acrobatic flying competition attracts fans from all over the world. The race takes place above the Danube, in the heart of the city, between Elizabeth and Margaret Bridges.

2. Sziget Festival – Budapest Sziget Festival takes place on Óbudai Island (aka Hajógyári Island) in Óbuda in northern Budapest. The first performers of 2015 have been announced: the biggest name is Robbie Williams...

3. Budapest Spring Festival – Exciting, recurring cultural event celebrates Springtime with a plethora of music and fine arts events, held at a range of venues across the capital city.

4. Top filming location – Budapest is listed the top 5 filming locations in Europe Featured in some amazing films like „Munich“, „An American Rhapsody“ and „Dinotopia,“ Budapest is one of the most wonderful filming locations throughout the world.

5. ITU Telecom World – heads to Budapest in 2015. $ITU Telecom World is the global platform for high-level debate, networking, innovation showcasing and knowledge-sharing is focused on the current massive disruption of the ICT sector, and its implications for the industry and the world.

4.64

The rich legacy of the Austro-Hungarian Monarchy in combination with sights of the soc-realist period and the city’s affordability are a formula for an exceptional tourist popularity of the city and a good occupancy of the 22,000 hotel rooms. If we add to this an excellent hotel infrastructure and attractions such as spas, gastronomy and a rich nightlife we get a top tourist destination.

D Meetings infrastructure

4.43

The winning combination of world-class convention hotels, additional incentive offer and good prices. Behind its main competitors Vienna and Prague Budapest lags in destination management and has a little bit of a worse image. Missing a more proactive city convention bureau.

E Subjective grade

4.45

Best value for money. According to the research of Magyar Turizmus 1 EUR spent in Vienna in the congress industry is worth 2 in Budapest. At the same time Budapest is still a fresh and new destination compared to some quite tired competitors in the market.

F Marketing buzz

BEST INCENTIVE IDEA Budapest Danube river dinner cruise – This programme is created for those who would like to enjoy the wonderful views of the city bathed in light whilst having dinner in a romantic, candlelit atmosphere on a boat with live music.

WHO TO CONTACT Hungarian Convention Bureau, Bartók Béla út 105-113, 1115 Budapest, Hungary, Ms. Julia Csesznok, E: csesznok.julia@itthon.hu, T: +36 1 488 8644

4.54

A destination that recently was temporarily left without a national or city bureau, yet nevertheless impressively manages to hold on. Active promotion in the past has built its own momentum, but it is difficult to believe that Budapest will retain its position without any serious marketing in the currently fierce competitive environment with other cities. At the moment the task sits firmly on the shoulders of large hotel chains and agencies, helped by the fact that the city is the headquarters of many corporations.

Comparison with the region If one was to put congress destinations of the New Europe into a football perspective, then in the first league Vienna dominates, which is immediately followed by Prague and

Budapest. This has also shown up on our scale, on which Budapest ranked third among larger cities. The city has no shortage of picturesque special venues nor the most luxurious hotels and crazy and diverse incentive locations. If Prague and Dubrovnik are a love at first sight, then Budapest is love in the long run. In addition to the selection of 16 five-star hotels, from Intercontinental to Kempinski, and 61 hotels with four-stars, it impresses with unique, speciality, historic spa resorts. All this has been for many years an excellent and well-established MICE destination with well-oiled congress machinery. In addition, Budapest, unlike its rivals, is also a very pocket friendly congress destination.

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VENICE CONGRESS SERENISSIMA

B

eing the most romantic city in the world is one of the stereotypes of Venice, but it truly is one of the most beautiful places on earth. Because of that unbearable crowd of tourists constantly flows into the city, with even the occasional flooding that threatens the city’s existence unable to stop them. Every year around 20 million tourists arrive in Venice and the city has been recognized as a world cultural heritage site by UNESCO. Venice is probably the reason for my early traveller’s infection. As it is so close to Slovenia, Venice is where my search for world tourist icons began, and began in a great way as I managed to see the romantic city from the natural water point of view as we paddled through it with sea kayaks, an experience that opened an unforgettable perspective of its history, in an altogether different light. Drifting under one of Venice’s 400 bridges you can feel as if you are in a different

world and ready to walk through a mighty palace facade. At any moment at any junction you feel like you could encounter Casanova, Goethe or Vivaldi.

The world renowned Venice Carnival’s roots go back to the 11th century and along with events like the Venice Film Festival or the Biennale it is known around the world.

Alongside all of this a rich congress offer is being developed, which is fortunately concentrated outside of the most tourist-invaded spots.

DID YOU KNOW Did you know that the world’s most common greeting, “ciao”, originates in Venice? It can mean a ‘goodbye’ as well as a welcome. The Venetian “ciavo” hit Italian language in the 15th century, and the word spread all over the world.

Ciavo can be compared to greetings in other languages: šalom (hebrew), aloha (hawaian) or annyeong (korean).

COOL MEETINGS Where to meet locals in Venice? That’s a difficult question!

The best idea is to go to a bar and order a cichetti and ombro. Cichetti are small snacks which are served in bars across the city and not many people know about them.

Those who order them, before or after lunch, have an open door to talking to the locals. Along with the local snack you can drink Ombro - a small - really small - glass of wine. Of course your hosts will offer some more with pleasure.

NEW

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 99th place Europe: 55th place Destination grade: EXCELLENT MEETINGS DESTINATION

4.47

INDIVIDUAL GRADES:

A Natural and cultural factors

4.99

A unique city developed in the middle of a 150 channel lagoon and 118 islands, which went on to become the landlord of the Mediterranean and the world’s richest and most bustling trade centre in the middle ages. Up to the 16th century, the huge growth of the city helped form an incredible architectural heritage. The city is full of picturesque images, with Saint Mark’s Square at its centre. Its film-set fusion of history and art make Venice the most beautiful city for many travellers.

B General and traffic infrastructure

4.25

Venice is unique among cities, having its main traffic routes through the famous Venetian canals. The controlled water chaos works efficiently with its water buses, or vaporettis.

Besides this, Venice is known as a perfect pedestrian area.

Pedestrian traffic flows along the narrow streets and across the famous stone bridges. Other than the arrival at Venice airport, everything is strange and incomparable to any other city.

C Tourist infrastructure

4.89

Venice is one of the most important tourist destinations in the world, with fifty thousand tourists coming every day.

Tourism has been a major part of the Venetian economy since the 18th century, when it was acknowledged as a destination of beautiful buildings, uniqueness and rich musical and artistic heritage. Tourism takes place all year round and the hotel offer covers every category, along with some of the most cult hotel names.

D Meetings infrastructure

4.60

The meetings scene in Venice can hold anything from large congress hotels with halls for 1,000 partcicipants, like the Hilton Molino Stucky, to small providers, suitable for different corporate events. Many boutique congress stories are very impressive, like the Venetian institution Cipriani. The Convention Bureau, which was formed in 1982 as Italy’s first Convention Bureau, also works very well.

E Subjective grade

4.45

In contrast to the belief that Venice is solely about classical tourism, there is a strong congress offer in the city. When the tourist throngs diminish after six o’clock, the city shows congress guests a different face. This is the time when you can have the most crowded places all to yourself. It also has some top-notch restaurants of middle and first rank, but you have to know the city well so as not to get caught in a price trap.

F Marketing buzz

WHAT’S HOT 1. La Biennale – The Venice Biennale has for more than a century been one of the most prestigious cultural institutions in the world. Established in 1895, the Biennale has an attendance today of over 370,000 visitors at the Art Exhibition.

2. 72nd Venice International Film Festival – The 11-day Venice Film Festival takes place during August along the main, sea-facing Lido esplanade. It is second only in importance to the Cannes festival.

3. Venice’s Carnival – The king of Carnivals, the Carnival of Venice, needs no introduction. The world’s largest and most famous masked ball has existed since the Middle Ages.

4. Venice marathon – A marathon along the Riva del Brenta, finishing in front of the Salute Church.

5. La Sensa - Marriage to the Sea – This is an annual ceremony that reaffirms the “marriage” of Venice and the Adriatic. The mayor travels with his party by boat to the Lido, and drops a gold ring into the sea before attending a service at the San Nicolò church. Anyone who manages to dive in and retrieve the ring may keep it, and is free from all state taxes for the following year.

BEST INCENTIVE IDEA Around Venice with sea kayaks: Venice is always full of colour. Riding along the canals, under bridges, past palaces and city squares with sea kayaks is one of the most beautiful rowing tours you can do in an urban environment. In a stable and safe sea kayak you will feel like you’re really in the city and part of it, drifting in a slow water traffic tempo. You can admire Venice and get to love it even more.

WHO TO CONTACT Venice Convention Bureau, Contact: Michela Guggia, Tel: +39 04 15 29 87 16 Email: info@welcome2venicecb.it, Web: www.welcome2venicecb.it ing by profiling the celebrities who love the city and help to focus some attention on it for a few days.

Comparison with the region: Under a number of different criteria, Venice ranks above average and can’t really be compared to the regional Adriatic congress offer. As a tourist icon it can be compared only to Dubrovnik, with which Venice competed for the leading position in the Adriatic in the middle ages. Extensive tourism growth has created quite few iconic hotels that have become true institutions. The list of options is endless: 33 congress centres, 45 special venues, 5 exhibition centres and 262 congress hotels. As a regional commercial centre, these are all accessible by road, air or sea. Despite 20 million tourists every year, they are distinctly focused on incentive programmes and are also strong on the corporate market. A well-developed weddings segment is also worth a mention, but it is also the reason why many destinations are overtaking them on the associations market. The Venice regional area, which is being recognized by more and more congress organisers, is also an interesting element for incentive programmes.

4.49

If you are a tourist icon, than marketing buzz is not something to dwell on. In the case of Venice it is about keeping the attractive congress image as well as the image of a global tourist icon intact. There are many ways to do this, includ-

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BELGRADE

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

A CITY THAT NEVER SLEEPS

B

elgrade is an authentic, open and hospitable congress destination with soul. It features a plethora of floating restaurants and clubs, plus lively riverbank promenades.

Belgrade has a good basis for the development of the meetings industry, with a large convention centre, the Belgrade Fair, numerous convention hotels, a long tradition and very

DID YOU KNOW That Belgrade was the second city in the world to have a Grand Prix in 1939, right before WWII. The first was Monte Carlo.

COOL MEETINGS Despite the remarkable culinary diversity, it is hard to avoid ”ROŠTILJ” (grill) and different forms of mixed grilled meat.

Belgrade is the world capital of “čevapčiči” (meat rolls), patties, “uštipci”, “ražnjiči”, spicy sausages, “vešalica”, …..

reasonable prices. Belgrade bases its congress story on a rich culture at the crossroads of East and West, the central position in the South-East Europe and a lively social life.

Belgrade is a city on the rise and a rough congress diamond that has enormous development potential and can be placed geo-strategically side by side with world congress capitals, once it improves its infrastructure and handles the entire meetings sales chain In short, the zeitgeist of Belgrade is best summed up by writer Momo Kapor with the words: “Belgrade is a low-budget New York.”

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 50 th place Europe: 27th place Destination grade: Quality Meetings Destination

4.42

INDIVIDUAL GRADES:

A Natural and cultural factors

4.29

The city at the crossroads of routes and historic conflict is full of history and forms an authentic social and cultural whole interesting to tourists. Unfortunately, some cultural monuments are in a pretty bad shape and that is why the grade is slightly lower compared to the other parts of the region.

B General and transport infrastructure

4.65

All roads lead to. The geostrategic position of Belgrade is extremely favourable and allows for easy access at any time of the year. Unfortunately, the traffic and especially its quality is the weakest part of the congress infrastructure. Years of wars, sanctions and isolation have claimed its toll on the transport and general infrastructure, which is slowly returning to normal.

C Tourist infrastructure

WHAT’S HOT 1. Radisson Blu Old Mill – Radisson Blu Old Mill Belgrade is unique and authentic, keeping the spirit of Old Mill live in design as a respect to heritage. traditional at the same time.

2. Serbia Wonderland Open Air Festival 2015 – Fairytale project and the best music festival of EDM music in Serbia, with the most famous international EDM musicians will be held on 2nd and 3rd July 2015.

3. Air Serbia Boosts flights capacity – the national airline of the Republic of Serbia, announced it will increase flights to regional capitals 4. BDW 2015 – Founded in 2005, Belgrade Design Week is the first festival of creative industries and modern business in Serbia and the South East European region.

5. ESP Congress 2015 – 27th European Congress of Pathology is among one of the most significant event on Medical, Pathology, Health, Medicine, Electron Microscopy and Infectious Diseases subject with 2500 participants

4.69

Belgrade is currently dominated by medium 3 and 4 star category hotels, in short this will be improved with new openings, which will improve the offer in the first hotel league.

Otherwise, it is a city with remarkable cuisine, world-class nightlife, world events and positive vibrations, which makes it a very dynamic and attractive tourist destination.

D Meetings infrastructure

4.52

Belgrade has a good basis for the development of meetings industry with a large convention centre, the Belgrade Fair, numerous convention hotels, the long tradition and very reasonable prices. With the establishment of the Serbian Convention Bureau in 2007, co-operation and promotion has thoroughly improved and now Belgrade has in terms of management a unique opportunity to take advantage of its benefits, provided that the complete infrastructure will be thoroughly renewed.

E Subjective grade

4.71

Looking at Belgrade in terms of conference infrastructure, investments are necessary for it to be able to compete in the premier league of European cities. Most convention facilities need renovation to get rid of a dominant retro style from the beginning of 1970s. The city has enormous potential, which is still significantly untapped. The gap between expectations of international congress planners and the reality is simply too great.

F Marketing buzz

4.89

Proactive marketing go hand in hand with the national Convention Bureau’s approach of innovation and creativity, which has brought success in the field of associations.

Add to this the further promotional activities of hotel chains and positive buzz of the rich social life of the city and it has created an image of Belgrade as a hot meetings destination that has contributed to its success.

BEST INCENTIVE IDEA Belgrade Rakija tour – Soak up the authentic charm of Belgrade and the bohemian atmosphere with an organised visit to Rakia Bars, where you can learn more about rakija (local brandy) and try six different kinds at three different locations, served with a special type of snack that amplifies and frames the taste accompanied by presentations, lectures and professional commentary at Rakia bars.

WHO TO CONTACT Tourist Organization of Belgrade, Masarikova 5/IX, 11000 Belgrade, Serbia; Ms. Dragana Babović, E: dbabovic@tob.co.rs, T: + 381 11 3061 391; www.tob.rs Comparison with the region: Belgrade bases its congress story on the rich culture at the crossroads of East and West, the central position in the South-East Europe and a lively social life. Belgrade is a city on the rise and a rough congress diamond, which has enormous development potential and can be placed geo-strategically side by side with world congress capitals, if it improves its infrastructure and handles the entire meetings sales chain.

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ATHENS BRIDGING THE GAP

DID YOU KNOW The first modern Olympic Games were held in Athens in the year 1896. In 2004, Athens was once again host to the Olympic Games.

venues, where a glance through the glass ceiling reaches out over the breathtaking Parthenon perched on its rocky hill.

From there it is a short stretch of the legs to the many galleries of the elegant Kolonaki quarter where the Greek art scene can be taken in. Then in Plaka, the oldest neighborhood of the city near the northern slopes of the Acropolis, a sense of the ancient soul of Athens can be had where the narrow, winding roads, the low, tumbledown houses, the wine shops, vagrant cats and taverns all interwine in an organic whole. Its energetic character keeps this area thriving and attracting flows of tourists to appreciate its true spirit of the Mediterranean.

The city’s Mediterranean spirit also infuses its meetings industry story. Despite the financial crisis and the never-ending prospect of a Grexit it remains dynamic and vivacious.

A hot congress spring and fall beats right through the spirit of large meetings for associations and companies. A real treat for guests is the Athens nightlife, which gives the city an especial glow and sets it apart from other, more reserved destinations.

Images are courtesy to City of Athens Convention & Visitors Bureau – ACVB

A

thens is an attractive destination in its own, very special way. It is a unique combination of the old and the new, set in a spectacular Mediterranean landscape.

The ‘city of a thousand faces’ got a complete overhaul in 2004 before the Olympic Games, when the once polluted capital with chaotic traffic turned into a modern, lively city. Today, more than four million people live in Athens, which is almost half of the entire Greek population.

Athens is so much more than the iconic Acropolis inseparable from its global image, although when the visiting crowds sometimes get too much a visit to the Acropolis museum, designed by swiss architect Bernard Tschumi, can be particularly calming. The museum is one of the city’s special

NEW

COOL MEETINGS When in Greece you must have to experience the atmosphere of a real tavern at least once. The best idea is to go to the oldest tavern in Athens: Diporto. Its fame has spread by word of mouth for the last hundred years. All the food is homemade and local, but better than a daily home-cooked meal!

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ICCA 2014 Country and City Ranking Wordlwide: 27th place Europe: 19th place Destination grade: Quality Meetings Destination

4.38

INDIVIDUAL GRADES:

A Natural and cultural factors

4.35

The Greek capital has a rich cultural heritage and is also one of the oldest cities in the world. Athens has been populated for over 7,000 years. In ancient times Athens was the leading city and its cultural achievements during the 5th century BC became the foundation for western civilization. A visit to the city without appreciating this culture is simply incomplete.

In doing so no museum can be overlooked, many of which are special venues for events.

B General and traffic infrastructure

4.39

WHAT’S HOT 1. 12th World Congress of Biological Psychiatry – For the upcoming event, worldwide opinion leaders in the field will make the visit to Athens 2. Travel Trade Athens – The signature annual trade event for the City of Athens, hosting select international buyers focused on Athens and Greece. Organised by the City of Athens Convention & Visitors Bureau (ACVB).

3. Hellenic Festival – Founded in 1955, the summer festival sees worldclass concerts, opera, theatre and dance, staged at various open-air venues in Athens, with the main stage in the ancient Odeon of Herod Atticus, below the Acropolis.

4. Athens Marathon – A sporting event rooted in ancient history, the marathon race was born here.

5. The Global Water Summit 2015 – The flagship water industry event of the year. Attracting high-level executives from industry, municipalities and international water companies.

Athens has its own window on the world at Piraeus harbour, which is just 8km from the city centre. The city had a real traffic revolution before the Olympic games, when it got a modern underground railway and rail connections to the outskirts of the city. It also built 90km of new road connections and a modern airport to welcome visitors. A true urban regeneration also happened in the coastal areas of Faliron and Hellininkon. Overall, the aesthetic renewal improved living standards and is one of the most positive effects of the 2004 Olympic games.

Mama’s cooking – The aim of this game is to produce, in a group environment, a “Greek recipe”, some of Greece’s most popular dishes.

This is an entertaining activity that is both dynamic and competitive. www.summit.gr

C Tourist infrastructure

Athens Convention Bureau 7 Filellinon Str, 105 57 Athens Greece; Alexis Galinos, T: +302103312002, E: info@athenscvb.gr www.athenscvb.gr

4.75

Greece has always been one of the most popular holiday destinations in Europe and analysts reckon that there will be a 5% increase in the next five years, despite the local economic uncertainty. Hotel chains continue to expand their presence in Athens. Best Western International is the biggest hotel chain in the country, with 19 hotels in different locations, Accor has two hotels (Novotel and Sofitel), both in Athens, and other leading hotel groups in the market are Carlson Rezidor, Hilton, Hyatt, InterContinental Hotels Group and Marriott. These are all providers of high price range hotels and are proof that despite the current situation, luxury tourism always has major potential.

D Meetings infrastructure

4.01

The backbone of the congress offer is the high-tech Megaron congress centre. The Hellenic Cosmos Cultural Centre and a new MetropolitanExpo convention centre are two sound alternatives to choose from. The city has two large hotels – Hilton Athens Hotel and the Intercontinental Athenaeum – that are appropriate for bigger groups, with plenty of small conference hotels bolstering these. Few other planned investments are still coming forward, as the economic crisis has put on the brakes on for this well equipped destination. There is no lack of optimism in the congress scene, however, because Athens is, and will remain, an excellent and competitive congress destination.

E Subjective grade

4.65

The city offers a combination of quality services and facilities at very competitive prices. Accessibility is improving; Aegean Airlines, which acquired the state carrier Olympic, has introduced many newEuropean flights to its overall route map.

BEST INCENTIVE IDEA

WHO TO CONTACT

A damaged image of Athens in themidst of the crisis has been improved by the active marketing of the destination, which has seen the return of quite a few reliable clients. However, despite becoming very good value, Athens did not become a fire-sale, with the city sticking to the normal European hotel and service prices. TheAthens congress industry definitely has a clear vision and enough reserves of energy for a second break into the premier congress league, but for the moment it has been a little bit compromised by the crisis. Once this ends, Athens will be able to hit the heights once again.

F Marketing buzz

4.51

The Athens Convention Bureau offers a wide palette of key congress providers. Despite the financial and political crisis they continue their intensive and high quality promotion of the city. Athens never lacks fresh and innovative ideas; they just won an award for the “This is Athens” project at the renowned Enter 2015 conference. A part of the promotion is Travel Trade Athens, a B2B event for the city.

Comparison with the region: A historic city with excellent connectivity to the rest of the world and where you will find infrastructure befitting a major European capital, but with better weather and in a more interesting location. The Athens allure includes 300 days of sunshine a year, more than 30,000 hotel rooms in 439 hotels, 95,000 sq.m of conference space, 1,000+ restaurants and 200,000 flights per year. All major hotels in the city underwent a refurbishment for the 2004 Olympics. crossroads of East and West, the central position in the South-East Europe and a lively social life.

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BRATISLAVA

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

MEETOSLAVA

O

ne of the smaller and very likeable European capitals is compact and you can explore its beautiful parts by foot. The old town is closed for traffic. Administrative and economic centre of Slovakia is currently a fast growing Slovakia’s congress brand. Bratislava is a modern city with a developed congress infrastructure with key international hotel chains such as Sheraton, Kempinski, Crowne Plaza, Radisson Blu, Austria trend hotel and Falkensteiner. The offer is surprisingly rich and very colourful and includes a number of interesting special venues. We are all impressed with Slavic spirit influenced by Germanic organization. As

the new centre of European automotive industry, as it is considered for European Detroit, pins great hopes on the presentation of new cars as one of the specializations. All this is packed into affordable yet very effective and attractive package.

DID YOU KNOW That Bratislava and Vienna are said to be the two closest capital cities in the world - only 64 km (or 40 miles) apart.

COOL MEETINGS Bryndzové Halušky – Halušky, is one of the most popular national dishes of Slovakia. This hearty meal is made of potato dough noodles or dumplings (halušky) with sheep cheese (bryndza) cooked bacon sprinkled on top, and some versions have sausage. Easily speaking, halušky is similar as Italian gnocchi.

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 134th place Europe: 71th place Destination grade: Quality Meetings Destination

4.27

INDIVIDUAL GRADES:

A Natural and cultural factors

4.23

City of four rivers defines the Danube river with its tributaries and with the mighty Renaissance castle above the intimate and compact old town. Although is in the shadow of the more notorious cities Vienna, Budapest and Prague it still offers rich experience. Modern metropolis, the centre of cultural and artistic life with rich architectural heritage creates high eventful diversity.

B General and transport infrastructure

WHAT’S HOT 1. Global Security Forum GLOBSEC 2015 – the leading annual forum in Central Europe celebrate 10 years.

2. The Bratislava Goes Classical project is a new art and marketing project of the destination management organization of Bratislava – the capital city of the Slovak Republic / The Bratislava Tourist Board.

Its task is to present the unique classical music production, both in Slovakia and mainly abroad.

3. Danubiana Meulensteen Art Museum – provided a completely new perspective and experience of visiting admired peninsula of art.

4. Tourist Information Centre of Bratislava/Bratislava Tourist Board celebrate 50 years.

5. Slovak Presidency of the Council of the EU in 2016 will be held in Bratislava.

4.38

The infrastructure has in the recent years became better.

Bratislava is practically in the suburbs of Vienna and has many advantages with its strategic location. A big potential represents airline accessibility with two airports in the courtyard of the city. Vienna is a major regional aviation hub, but the local is attractive for low-cost carrier.

Relatively good quality of life. Public transport is organized with German precision. No problem with the safety.

C Tourist infrastructure

4.44

The city centre is full of pubs, restaurants and shops. Thanks to the mad New Year’s and other parties, Bratislava has acquired the title Partyslava. The hotel offer includes the bestknown hotel chains. 11 hotels fall under the categorization of 4 stars and 5 hotels under the categorization of 5 stars. In the last few years, Bratislava has become a new European tourist hub. It currently offers 17.500 hotel rooms.

D Meetings infrastructure

4.28

In addition to the large convention centre Incheba Expo Arena and a completely new conference hall Slovak National Theatres, the holders of the congress offers are international hotel chains which all have superbly equipped conference centres. Many special venues like Eurovea city centre are the ideal choice for larger and scenic demanding events.

E Subjective grade

4.26

Slovakia is one of the most dynamic countries of Central Europe. With all the friendly people you feel very welcome and just like at home. Slovaks take hospitality and beer very seriously.

F Marketing buzz

4.59

Bratislava has been consistently building its image as a fresh meetings destination. Its young Convention Bureau has successfully connected the industry and built up the entire marketing infrastructure. Besides Belgrade, Bratislava has become a fresh meetings alternative to Prague and Vienna.

The digital promotion of the city is particularly commendable.

Comparison with the region: Bratislava is undiscovered European congress capital which slowly and steadily penetrates into the congress market. It represents a novelty for international congress market which impresses due to the kindness and sympathetic of city centre

BEST INCENTIVE IDEA Speed boat at Danube river, Adrenaline experience – Enjoy the views of Bratislava and its surrounding from totaly different perspective during an adrenaline sightseeing cruise. Refresh your event in Bratislava with an exciting adventure. WOW factor: funkiest and new successful atraction since 2015

WHO TO CONTACT Bratislava Tourist Board, Bratislava Convention Bureau, Primaciálne námestie 1, 814 99 Bratislava, Slovakia, Ms. Agáta Mikulová, E: mikulova@bratislava.sk, T: +421 2 593 565 76, www.bratislavaconventionbureau.com

but also because of not excessive commercialization. Bratislava has long lived in the shadow of neighbouring Vienna and Prague but today as fresh and full of new energy invites international congress organizers. It is closely to them mainly due to a more personal congress experience -the city is very friendly for the congress organizers and participants.

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BUCHAREST PARIS OF THE EAST

C

ity avenues, fountains and magnificent town houses quickly show why Bucharest is considered for the Paris of the East. The largest town between Berlin and Athens is slowly breaking from congress transition and becoming an international congress destination. And otherwise due to a very creative scene and brutal fusion of modern and socialist architecture is easy to compare with East Berlin at the beginning of the transition. Charm of Paris has in the period of socialism thoroughly disappeared except for typical and broad boulevards. Bucharest is being developed at every step with incredible speed and at this time offers world-class congress facilities including unimaginable gigantic Nikolai Ceausescu’s palace which is also a congress centre. Large international congresses are now more rare birds, but the city has a huge potential, relatively good accessibility and rich

tourist offer where could become a strong and developed congress destination. For the exit from the congress shadow they will need to have a better marketing and connect congress providers. Currently it seems that the eclectic city is living in a kind of isolation from the international congress industry.

DID YOU KNOW Did you know that the Palace of the Parliament from Bucharest is the world’s largest civilian administrative building, most expensive administrative building, and heaviest building?

COOL MEETINGS Tuica- the most popular drink in Romania, is made of plums, apples or peaches and is as strong as whiskey

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 74th place Europe: 38th place Destination grade: Quality Meetings Destination

4.06

INDIVIDUAL GRADES:

A Natural and cultural factors

4.11

Bucharest is one of the four capitals of Danube River next to Vienna, Budapest and Belgrade in southeast Romania. The city is surrounded by the rivers that flow into the Danube and picturesque lakes. City defines parks and green spaces as well as seven hills on which were developed main neighbourhoods. Due to the location in the middle of the Romanian plains, the area of the city is very large and monumental buildings and monuments increase the eventful diversity.

4.14 B General and transport infrastructure It is the city of contrasts and surprises. Public transport infrastructure in this mighty city is kind of transitional and it seems that is failing to keep up with the rapid development of the city, except the legendary Metro. On the one side you can find most modern shopping streets but on the other socialist depressed neighbourhoods. Super modern skyscraper is sharing its street with bulk abandoned building interlined with electrical wires. Nonetheless, everything acts solid and feeling of security is surprisingly good.

C Tourist infrastructure

4.29

Infinite number of bars, cafes, restaurants and 124 hotels which currently possess 8.000 hotel rooms. Hotel offer deserves high marks mainly thanks to some truly world-class international hotels such as Hilton Athenae Palace. Extremely rich is also other tourist offer which seems to be somewhat shyly presented and promoted. You will hardly find tourist information centres or markings. City has enormous tourism potential.

D Meetings infrastructure

3.83

International hotel chains carry the offer. Great added value is a large number of specific scenes in museums, theatres and historic buildings that can host up to 800 participants. For larger meetings, the main venues are giant Parliament Palace, Exhibition and Conference centre Romexo and Conference Centre Chamber of Commerce. Congress infrastructure and some very good DMC’s and PCO’s are the strongest congress part of Bucharest.

E Subjective grade

4.15

Despite the good air accessibility, Bucharest has used its congress potential relatively poor. The city is lacking recognizable congress brand, functioning and proactive Convention Bureau which would help to take advantage of numerous historical monuments and some top congress hotels. Currently it appears that the city is in a kind of isolation from the international meetings industry. Mixed feelings.

F Marketing buzz

4.32

Bucharest is the most obvious example of a destination that comes across as incoherent and without a central promotional organisation on the international market. The result is poorer visibility, in spite of a solid infrastructure and relatively good accessibility. This is most evident at the associations market, which really needs a connected industry.

WHAT’S HOT 1. Dye maker puts EUR 0.25 million in painting Bucharest metro stations, rural houses under »Rediscover Romania’s colors«. Romanian paints producer Policolor celebrates 50 years by painting and renovating two Bucharest metro stations namely Aurel Vlaicu and Piata Romana and houses across rural Romania. The paintings will be done by students and graduates of archecture, urban development and arts faculties.

2. Bucharest to host Romania’s first film festival for blind people in 2015.

There will be a total of 10 screenings with audio description. Besides the movie’s soundtrack, people will also hear other explanations, very important for understanding the film’s action, such as the sets, the actors’ gestures, the mimics, the characters’ outfits, the order of their entry, the relationships between them, and any other image that help the public understand the movie.

3. New Bucharest metro line, due by end 2016. The tunnel has been 80% built, whereas the stations’ structure reached 95-98% completion.

The auction for finishing work is ongoing. The deadline to complete work for the metro line no.5 is 16 months.

4. Crowne Plaza Hotel in Bucharest invests EUR 2.2 million in refurbishment. The five-star Crowne Plaza hotel in Bucharest, will finalize year-end the renovation of its 164 rooms. In 2016, the hotel will also upgrade its design and the functionality of its conference rooms and social events.

5. Ryanair takes on Wizz Air and Blue Air with 3 new routes from Bucharest to Italy. Irish low-cost airline Ryanair will launch three new routes from Romania’s capital Bucharest to Rome, Milano, and Bologna. Ryanair thus takes on Hungarian Wizz Air and Romanian Blue Air, the top two low-cost airlines operating in Romania, which have been very active on routes to Italy.

BEST INCENTIVE IDEA Club crawl unlimited: Bucharest used to be called Little Paris, but nowadays it seems you could easily call it little Berlin. Romanians have always known how to party hard. 25 years post communism, the local bar scene is pretty dynamic and hedonistic. Often out of sight of tourists, there are cozy little bars, cheap kitschy relics of hood bars or queer hip places that can build up into a night you will remember.

WHO TO CONTACT Romanian National Tourism Authority, Bd. Dinicu Golescu 38, Bucharest 1 ROMANIA Mr. Simion Giurca, E: rumaenien@aon.at, T: (+4) 0372 144 079 www.romania.travel Comparison with the region: Bucharest is a city of contrasts. Great palaces and the latest congress hotels but on the other hand poorly recognized brand and unrelated congress offer. These are the main disadvantages compared to the much more active cities such as Belgrade and Sofia in the vicinity. But at this moment it is certainly the most affordable major European Congress Capital.With a little effort you will find everything you need for any events. Even the friendliness of the staff in the hotel and congress sector deviates from the average. It appears that the city is missing a little bit more energy so it can be placed alongside big cities, where it actually falls depending on its situation and the conditions for the congress industry development.

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GDANSK CITY OF SOLIDARITY AND FREEDOM

T

he increase in visibility of the European football championship has contributed in its own way, whilst at the same time Gdansk is relatively affordable and accessible and also has solid infrastructure in place. These

DID YOU KNOW The area around Gdansk is famous for Amber which is also known by many other names such as: jantar, good stone, sacred stone, gold of the north, Baltic gold and electron.

Amber is also a mineral of many colours that, depending on the age, can have nuggets ranging from nearly white through all shades of yellow and orange to a dark, almost cherry-like red.

COOL MEETINGS ‘Pierogi’ are Polish ravioli, stuffed with a variety of meat, cabbage or potato fillings. Gdansk Promotional Video GDANSK AND REGION – WHERE BUSINESS MEETS

are the basic conditions for the rapid development of congress tourism. From other Polish cities and towns Gdansk is distinguished by a unique atmosphere, rounded off by the Gothic architecture of the city. This is greatly aided by the mixing of cultures that have left their mark on the city a very open and relaxed place. The positive impression comes through mostly in the friendliness of the people and their warm reception.

We can also count on Poland as an interesting outgoing market, as the country with almost 40 million inhabitants is successfully battling the recession.

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 222th place Europe: 118th place Destination grade: Quality Meetings Destination

4.07

INDIVIDUAL GRADES:

A Natural and cultural factors

3.78

The shallow Bay of Gdansk, rounded to the north by the Hel Peninsula and the Baltic Sea, gives the city a unique natural character. Coastal dunes protecting the region against the intrusion of the sea from the bay alternate with a picturesque lake area around Gdansk and form attractive landscape diversity. The main experiential diversity, however, lies in the rich and tumultuous cultural history, which has plenty of historical monuments in the old centre of Gdansk.

B Meetings Infrastructure

4.50

Gdansk is the city with the most advanced and comprehensive meetings infrastructure in Europe as a result of huge investments for EURO 2012. Together with the excellent Convention Bureau that connects the entire offer of the Pomorjanska region, Gdansk has managed a major breakthrough on the international meetings scene.

C General and transport infrastructure

3.72

EURO 2012 gave an acceleration to the development of general infrastructure. Transport seems to be a bit weak, as the Poles have not finished all of the projects, but they are well on the way to a better situation, as this is the weakest part of the meetings infrastructure. It is necessary to highlight the dysfunctional cycle paths and inadequate road system and parking arrangements. New age blend of socialist and capitalist urbanism is still solid and works better than in some other Polish cities.

D Tourism infrastructure

4.61

Gdansk lives and breathes for meetings tourism and is recognised as one of the most important tourist areas. The solid relationship between price and quality is one of the main reasons for the competitiveness of the destination. A positive personal experience and the hospitality of the locals reinforce the image that the city has acquired in a relatively short time.

F Marketing buzz

1. Gdansk Convention Bureau is celebrating 10th anniversary of establishing this year: Now it’s the best time to join maturity and some great experiences with youthful approach. Don’t hesitate to check its new spirit.

2. New infrastructure: Gdansk Lech Walesa International Airport is developing into new arrivals terminal this summer as well as Pomeranian Metropolitan Railway! That will be the most comfortable way to get to city center of Gdansk - 25 minutes only!

3. Gdansk Shakespeare Theatre: A new investment in Gdansk opened in September 2014. The construction was designed by Prof. Renato Rizzi of Venice and includes the ability to present performances using different types of staging as well as a roof that can be opened to allow performances in daylight! Great place to host exhibitions, workshops or congresses.

4. European Solidarity Centre: Another brand new investment in Gdansk opened in October 2014. The building is centered around a permanent exhibition dedicated to the history of Solidarity and the opposition, which led to the democratic transformation of the countries of Central and Eastern Europe. The building features a library, reading rooms, conference rooms and other spaces, such as the winter garden on the ground floor, which host debates and concerts.

BEST INCENTIVE IDEA Questing in the old town - Gdansk offers a chance to combine riddle solving and tourism with their quest application - gdansk4play. These are unconventional and unmarked routes where you use the information and tips contained in rhymes and follow an original itinerary. Perfectly drawn narratives make quest participants remember the information on the places they call in. Not only is questing a perfect opportunity to experience an unforgettable team adventure but also to become familiar with places which, for various reasons, are not tourists and inhabitants first choice. www.gdansk4play.pl

4.31

In the years up to the European football championship Gdansk literally blossomed. Accommodation capacities were adapted to the new tourists, with the biggest progress made especially in the area of cuisine offers, ranging from fast food to world-class cuisine. In the summer, the region around Gdansk is turned into the biggest Polish Riviera with a traditional seaside offer.

E Subjective Grade

WHAT’S HOT

4.48

Its exemplary promotion over the last few years has put Gdansk on the international meeting destinations map.

Boosted by substantial European funding it has been focusing on the promotion of the development of a B2B marketing platform with great success. The measurable results have been especially remarkable.

WHO TO CONTACT Gdansk Convention Bureau, Dlugi Targ 28/29 Str., 80-830 Gdansk, Poland Ms. Justyna Sudakowska, E: sudakowska@gdanskconvention.pl, T: +48 58 300 06 59, www.conventionkrakow.pl

Comparison with the region: Gdansk differs markedly from other Polish cities because of the special atmosphere in the old town and its many historical sites suitable for congress tourism. There is an attractive mix of west and east, of northern culture and of the old and the new, all adding to the city’s unique identity. Gdansk is known as a place of freedom, which is written into its genetic code and is reflected in the rich cultural heritage and current cultural and artistic production. As a result of the hyperactive Convention Bureau, Gdansk as a destination is in an extremely high position in comparison with other Polish international destinations. To achieve excellence Gdansk needs to focus on better regulation of its traffic and its accessibility, which is not yet at an adequate level, although the other infrastructure is excellent and comparable with competing European destinations.

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GRAZ

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

SECOND CITY FIRST

G

raz and Maribor have much in common, with both cities having been European Capitals of Culture. In 2003 Graz became a city with some force behind its cultural offer in the international arena, and it also seems that the European Capital of Culture gave Graz additional tourism acceleration. The centre of European culture is embodied in its futuristic Kunsthaus and other cultural facilities, which I often visit to see some of the exhibitions or concerts.

Graz is Austria’s second largest city and capital of Styria, which before the First World War was the administrative, cultural, economic, and political centre.

The most eminent medieval building above the town is the Schlossberg fortress with its famous bell tower with a clock, which is a real highlight. Around the fort a picturesque medieval town centre has developed, with the orderly gardens and surroundings surprising in all seasons. The city gives out

a youthful appearance, because of the many students who study at one of the three universities. It is similar in size to Ljubljana and is nicely compact and green. It gives its biggest green breath through the huge Burgarten city park, full of attractive fountains and sculptures, as well as the many other urban parks.

DID YOU KNOW That on December 1, 1999, this exceptional city centre, which until the present day had only a few examples of modern architecture, became a UNESCO world cultural heritage site and that 2003 was one of the most significant years in the city’s history when it was named “Cultural Capital of Europe” by the EU Ministries of Culture, with a colourful cultural programme that attracted visitors from all over the world.

COOL MEETINGS Graz has been redefined into the culinary capital of Austria with many gourmet surpluses. It is mandatory that you try the pumpkin seed oil - the black gold of Styria

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 164th place Europe: 84th place Destination grade: Quality Meetings Destination

4.14

INDIVIDUAL GRADES:

A Natural and cultural factors

4.51

Graz is in the centre of Austria’s green heart, which gives it the character of interplay between the forests of planar Graz fields and the majestic mountains, which are crossing into the wine-growing hills. Cultural diversity, rich history and the connecting Mura River have formed a high experiential diversity, which is reflected in the many opportunities for congress and incentive organisers and planners and is therefore among the most highly esteemed in the region.

B General and transport infrastructure

4.32

Transport and general infrastructure in Graz is excellent and according to survey results amongst the best in the region.

A network of public transport is very well organized; the city has over 120 kilometres of bicycle lanes and the parking system is superbly arranged. It all works very professionally and tidily, and also remarkable is the sense of security with a high level of environmental responsibility and awareness of the population.

C Tourist infrastructure

4.39

Graz is a mature tourist destination, which despite the crisis is recording a steady growth of tourist arrivals and overnight stays in all tourism segments. This is due to a very clear positioning of the city on three pillars as the capital of culture, cuisine and knowledge. Graz has established itself as a base for exploring Styria, which gives it additional marketing momentum.

D Meetings infrastructure

4.65

In terms of infrastructure Graz is still the leading regional convention destination. With more than 154 congress events and some 46,000 participants it achieves excellent results and is stable on the charts ranking international events. Graz can be regarded as a proud congress destination, which is modern, dynamic and internationally competitive. It is difficult to challenge it with any serious errors, perhaps just a slightly poorer image on the international scene.

E Subjective grade

1. STYRIARTE … and laughed 26.6.-26.7.2015, www.styriarte.com The 2015 styriarte Festival is all about laughter – in all its forms. It will resound with liberating laughter as well as malicious mockery, with the jester of the Middle Ages as well as the Opera buffa, with the romantic irony as well as the bitter sarcasm of the 20th century. Highlights: The Barber of Seville, Missa solemnis, Eulenspiegel´s Merry Pranks, Kettledrum Mass, Pure Dvorak 2. LA STRADA International Festival for Street and Puppet Theatre 31.07.-08.08.2015, www.lastrada.at Throughout “La Strada” the whole of Graz turns into an eccentric centre for street art. Fabulous fun and frolics for children of all ages.

3. AUFSTEIRERN The festival of Styria in Graz 18. – 20.9.2015, www.aufsteirern.at For a whole day, the historic centre of Graz is transformed into a stage, or rather a village square, with a vibrant foray into the many sides of traditional Styrian folk culture.

4. MOUNTAINFILM – Graz International Film Festival 10.11. – 14.11.2015, www.mountainfilm.com As customary every year, an international jury will award the Grand Prix Graz to exciting film productions. Additionally, festival visitors can look forward to interesting photo exhibitions and slide shows, to name but a few events.

5. ADVENT IN GRAZ 20.11. – 24.12.2015, www.adventingraz.at Atmospheric Christmas markets, the oversize ice crypt, an Advent calendar on the town hall – this is Graz leading up to Christmas. Experience Graz in the 5th season and yield to the enchantment of the unique ambiance.

BEST INCENTIVE IDEA Schlossberg tour, up above the rooftops of Graz. No tour of the city would be complete without that wonderful view from the Schlossberg hill, looking out over the unique tiled roofscape to views of the mountains, hills and wine country, weather permitting of course.

WHO TO CONTACT Graz Tourismus & Stadtmarketing GmbH, Messeplatz 1, 8010 Graz, Austria Mr. Heinz Kaltschmidt, Head of Convention Bureau, T: +43 316 8075 0, E: kongress@graztourismus.at, www.graztourismus.at

4.32

Environmental responsibility, tidiness of the surrounding areas and infrastructure, cultural infrastructure, the city of design and creative industries are all ideal for the development of congress tourism. The city, key stakeholders and politics do not lack creativity and strategic vision. Despite all the positive projects it may lack some charisma of a capital, making it need much more energy to fight even more successfully at the international congress scene. Otherwise, a beautiful and practical congress destination.

F Marketing buzz

WHAT’S HOT

4.41

Graz is a mature and well-established meetings destination.

In the field of marketing, many young meeting providers were inspired by Graz. They were the first to introduce congress subsidies and even today they are known as an advanced marketing destination, with an integrated meetings industry.

Comparison with the region: Being the first is sometimes difficult, and Graz was among the first to develop the branding of the entire destination, congress grants and many other marketing innovations, from which other regional convention bureaus drew inspiration. However, former pupils have caught up and in the field of branding and in some other areas are now ahead of their teacher. Graz may not be the most seductive convention destination, however, it should be highlighted that Graz and Styria live with congress tourism throughout the year. A developed infrastructure and –year-long additional offer helps this, where tradition combines with the present and where everyone can find an offer for their taste, needs and pocket. With the focus on green meetings Graz will also definitely find the right answer to the ubiquitous crisis, which has not bypassed congress tourism.

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KRAKOW

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

PROUD CITY

T

he main element of experiential diversity of the Malopolska region, of which Krakow is at the centre, are the many historic sites, architecture and social attractiveness united in 6 national parks and 84 nature reserves. The southern part of the region has numerous spas and there are 8 more sites on the UNESCO list in the region in addition to Krakow. The nearby High Tatras with Zakopani in the South are the recreational area for Krakow, the real epicentre of Polish tourism.

Similar to other major Polish cities Krakow has a perfectly organised Convention Bureau, and behind the successful congress offices in Poland you can usually find a team

of women. Over the last few years, Poland has been in the spotlight of the international community because of its relatively successful struggle with the economic crisis and its rapid economic growth. Not surprisingly, therefore, Krakow will see the growth of one of the most modern convention centres in Europe: ICE.

DID YOU KNOW That in 1978 Kraków’s Old Town and Kazimierz districts were placed on the first UNESCO World Heritage List and in the same year Kraków’s archbishop Karol Wojtyła became the first non-Italian pope in 455 years.

COOL MEETINGS Oscypek is a characteristic smoked sheep’s milk cheese, which is produced in the High Tatras. It is smoked at the open fire and is on the list of protected products. With its characteristic cylindrical shape it is highly typical of Zakopane.

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 60 th place Europe: 31th place Destination grade: Quality Meetings Destination

4.19

INDIVIDUAL GRADES:

A Natural and cultural factors

4.40

The cultural capital of Poland is a city where the glorious past is omnipresent. A number of cultural and historic sites attract a large number of tourists and conference organisers.

Its very high score is only lowered by a bad attitude towards the environment and the much-ignored grey suburbs that stir memories of socialism. A typical example of the socialist experiment is in the workers’ settlement Nowa Huta, with heavy industry and endless blocks of flats.

B General and transport infrastructure

3.63

Currently the most problematic part, as Poland has probably the worst roads in Europe. We recommend that you come to the city with one of the many air companies and save yourself from the road ‘adventure’. Otherwise, the city is a pleasant place to stay with an extensive network of bicycle paths and increasingly orderly public transport. Also impressive is the high level of shared space tidiness.

C Tourist Infrastructure

WHAT’S HOT 1. MPI EMEC 2015 IN POLAND – The MPI European Meetings and Events Conference will take place in Krakow in 2015, the event prepared in cooperation between PCB POT, Kraków CB, ICE Kraków and the MPI Poland Club.

2. New conference facilities at the Holiday Inn Krakow – Since last year the Holiday Inn Kraków City Center have been building a new wing attached to the existing Hotel, where you can now find an additional 85 newly designed rooms, a big and modern fitness room and multipurpose large conference facilities.

3. The construction of EXPO Krakow is underway – EXPO Krakow will be one of Europe’s most advanced fair and congress centres and it will host its first event in the spring of 2014.

4. Hilton Worldwide Announces First Dual Branded Property in Krakow – Upscale DoubleTree by Hilton Kraków Hotel & Convention Centre and Value Hampton by Hilton Kraków expected to open in 2014.

5. Ryanair launches a new domestic connection between Krakow and Gdansk – The flights from Kraków to the seaside will run three times a week, on Tuesdays, Thursdays and Saturdays.

4.35

Krakow is a mature and well developed tourist destination with a variety of hotel services and an exceptional number of tourist attractions. This and the extraordinary offer of restaurants, cafes and entertainment make it one of the leading central European tourist destinations. Krakow was rightly chosen to be the cultural capital, since as much as 11 cultural centres, 8 theatres, four orchestras, and 9 museums with 37 permanent and 152 temporary exhibitions operate in it.

D Meetings Infrastructure

4.18

For congress tourism of the city, ICE will be extremely important. The city has taken a risk with the new convention centre, but they managed to create a modern concept with a lot of novelties, a traditional destination for the Facebook generation.

E Subjective Grade

4.25

Krakow convinces with its quality, positive affection for congress tourism and competitiveness, all seasoned with the hospitality of the locals. A good image is a big help. We are awaiting with curiosity the world premiere of the Convention Centre ICE 2014, which will certainly shuffle the wider stack of cards.

F Marketing buzz

BEST INCENTIVE IDEA Exploring the hidden treasures of Krakow in an interesting, unique and active way with elements of competition.

WHO TO CONTACT Krakow Convention Bureau, pl. Wszystkich Świętych 3-4, 31-004 Kraków, Poland Ms. Natalia Kulec-Gren, E: Natalia.Kulec-Gren@um.krakow.pl, T: +48 12 616 60 77, www.conventionkrakow.pl

4.70

Krakow is steadily building its image through its Convention Bureau. This year’s hosting of the MPI conference made a great contribution to the city, which presented itself in an extremely positive way. The new, ultra-modern centre, ICE Krakow, plays a huge part in how the city can position itself.

An intensive media campaign has helped the city takes its place on the meetings destinations map.

Comparison with the region: Of all the Polish cities Krakow is the one with the greatest soul and is the most fraught with history. Being the main tourist city it has excellent conditions in place for the devel-

opment of congress tourism. With the construction of the new convention centre it has also received a real affirmation. In Poland Krakow will be the destination of the new generation, which will soon be recognised as a high quality, compact and most versatilemeetings desti- nation in Poland due to the cultural heritage, new meetingscapacities and because of its huge scientific potential. The activities of the Convention Bureau are a good indicator of what the destination is capable of and what expectations it can meet. Krakow’s recipe is successful and a case of good practice for other more traditional central European destinations. I expect a fierce fight among the leading Polish destinations, which is moving into its next phase.

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LJUBLJANA

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

EUROPEAN GREEN CAPITAL 2016

L

jubljana has congresses written in its genome. Long before the emergence of the meetings industry as we know it today, in 1821 Ljubljana hosted the Congress of the Holy Alliance, which brought together important sovereigns, politicians and diplomats of the time to draw a new political map of Europe after Napoleon’s downfall.

Then a provincial centre in the Austrian Empire, Ljubljana was chosen to host the event because of its strategic location and adequate accommodation facilities, thus stepping on the stage of European diplomatic history. Chronicles report that during the four months of the Congress many concerts, theatre performances, balls, parades and fireworks were held for the illustrious guests, much to the delight of the local res-

DID YOU KNOW ... that in the warm season you can refill your bottle for free at a number of public drinking water fountains around the city? And there is a shortcut to them! The Tap Ljubljana Water application helps users find the nearest one among 17 locations by detecting their current location and displaying a map with a plotted route to point out the right direction. Set all worries aside while quenching your thirst, as the drinking water’s quality is being constantly monitored.

COOL MEETINGS On Fridays from mid-March to October, a square at the Ljubljana Central Market is literally occupied by a street food market that has in two years established itself as a true city hot spot. The Open Kitchen is wrapped up in the scents of delicious Slovenian and international dishes freshly prepared by chefs and cooks right there, on the market stalls.

Locals mix with visitors from around the globe enjoying a wide array of flavours in a convivial atmosphere. Many people check the weather forecast on Thursdays, hoping it will not rain...

idents, too. The legacy of this historic event is the central Congress Square, which is surrounded by some notable buildings and has been transformed, following a recent extensive renovation, into one of the most attractive open-air event spaces in the city, with the Ljubljana Castle as a backdrop.

Due to a natural passage through the Ljubljana basin, the Slovenian capital has always had a linking role between South East and Central Europe. Ljubljana has many attributes of a big city, while creating the impression of a smaller and friendly town, which makes it so relaxing. A comprehensive urban renewal plan that has won several international awards and is an ongoing project, has contributed to redesigning the city’s image with its sustainable development at the forefront. Over the recent years, traffic-free areas in the city centre and the Old Town have been visibly expanded, which made a positive impact on the quality of life of locals residents and visitors alike. With this, a number of public spaces have acquired a new functionality, now being also suitable for events. The city is compact, picturesque, attractive and friendly to delegates attending conferences, corporate events or incentives.

Ljubljana is the major congress destination in Slovenia and the highest share of (international) meetings take place in the capital due to the well-developed and diversified meeting infrastructure and its accessibility.

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 74th place Europe: 38th place Destination grade: Quality Meetings Destination

4.40

INDIVIDUAL GRADES:

A Natural and cultural factors

4.45

These are rated highly since Ljubljana is an appealing and attractive tourist destination with a developed infrastructure and cultural offer as well as high experiential value.

The focus of this is the Ljubljana Castle and the medieval town. Given the size of the city, it has an exceptional cultural and histor ical diversity with over 15 museums, 41 galleries, 10 theatres and experientially diverse and varied natural hinterland.

B General and transport infrastructure

4.11

Through history the city has expanded organically and, consequently, the overall proportion of infrastructure and transport is solidly regulated. Among the major shortcomings are still the bad airline availability, the unused railway infrastructure and poorly controlled stationary traffic.

The city is extremely safe and in the region one of the most sustainably-oriented.

C Tourist infrastructure

4.43

In the past the tourist offer developed around business tourists, so in Ljubljana hotels are missing a truly superior luxury hotel and recognisable international hotel chains. In the range from 2 to 4 stars, the offer is wide and attractive enough. The restaurant offer is solid, especially in Ljubljana there are many green spaces that offer plenty of opportunities for sports and recreational activities and incentive programmes.

D Meetings infrastructure

4.79

Most of investments in the tourism sector in recent years were aimed at improving the congress infra- structure.

With two top-level convention centres and a very well developed hotel meetings offer, Ljubljana is the region’s leading congress destination. Also positive is the operation of the Ljubljana Convention Bureau. Among weaknesses we could count fluctuations in the quality of service and lack of hotels availability in the largest peak times.

E Subjective grade

4.41

Mostly Ljubljana makes a good first impression, which is partially due to the consequence of the burden with ‘”apriority” conceptions in the light of the Balkans and Eastern Europe.

Instead they find a congress destination which is friendly and favourable to the meetings industry while being competitive in terms of price and quality at the same time. Among all regional capitals it also has a very good image that has also been strengthened thanks to the Conventa Trade Show.

F Marketing buzz

4.67

Ljubljana is very successfully promoted through the Slovenian Convention Bureau, and notably so through the very successful Conventa Trade Show project that has brought the regional congress scene together and which would otherwise not be possible without the support of the city. The Project Ljubljana Strategic Bidding Team, which will this year undertake the

WHAT’S HOT 1. Ljubljana has received the Tourism for Tomorrow Destination Award for 2015 at the World Travel and Tourism Council’s global summit this April. The WTTC jury pointed out that in recent years Ljubljana “has been completely redesigned with sustainability in mind.”

2. The current year promises to be as positive in terms of international congresses with more than 100 delegates and in accordance with the ICCA criteria as 2014, which was a successful one.

3. Anniversaries – the International Biennial of Graphic Arts, considered one of the oldest in the world, is turning 60 this autumn; the Ljubljana Festival will be delighting audiences for the 63rd summer in a row, while the Jazz festival Ljubljana will heat the stages during its 56th edition; last, but not least, the Grand Hotel Union is celebrating 110 years since its opening back in 1905.

4. Crowne Plaza is confirmed for Ljubljana – plans to build a luxurious hotel property at a central location have been recently disclosed by the Serbian company Delta Holding, in the presence of IHG representatives.

5. Two hotels in Ljubljana are Halal-certified – Grand Hotel Union and Four Points by Sheraton Ljubljana Mons now offer services in accordance with Islamic values.

6. Ljubljana is gearing up to wear the prestigious title of European Green Capital 2016, which will be marked by an array of events and related programme contents.

BEST INCENTIVE IDEA The Taste Ljubljana Food Tour is a new themed experience suitable for groups of up to 35 people. Tasting sessions of traditional Ljubljana dishes, the city’s culinary offerings and their historical background are the “fil rouge” of this enjoyable programme.

WHO TO CONTACT Ljubljana Tourism / Convention Bureau, Krekov trg 10, 1000 Ljubljana, Slovenia.

Ms. Tatjana Radovič, E: tatjana.radovic@visitljubljana.si, T: +386 1 306 45 84, www.visitljubljana.com/meetings start of the ambassador programme with the aim of strengthening the market position on the international associations market, is also highly praised.

Comparisons with the region Based on its conference and accommodation infrastructure, Ljubljana belongs to the group of capitals suitable for medium-sized and smaller meetings (up to 2.500 participants). It is positioned side by side with the new EU member states and geographically in the region of the Western Balkans. Thus, according to congress stakeholders in Ljubljana the most competitive destinations are Zagreb, Belgrade, Prague and Budapest.

Compared to the newer EU capitals and countries of South East Europe, Ljubljana is ranked in the second half. It is preceded by Budapest and Vilnius, and we should also highlight the rapid growth of Belgrade. While most countries and cities in Europe, including New York, recorded a minimal decrease in the number of congresses, the cities in our immediate vicinity, mainly from South East Europe, recorded a fall on a smaller scale or record growth. At the end of last year in order to give Ljubljana a new sales and promotional momentum, a partnership called Ljubljana Strategic Bidding Team (LSBT), was established; it is composed of interested partners from both the private and public area.

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NOVI SAD AUTHENTIC CONVENTION “EXIT”

I

n Vojvodina multiculturalism accompanies you at every step. Capital of the autonomous region, where the roads are all long and fields endless, is also exhibition/fair and conference hub of Serbia. Meetings industry is tailored to the nature and the character of the city. Novi Sad is the econom-

DID YOU KNOW That the Petrovaradin Fortress, also known as the Gibraltar on the Danube River, is one of the most famous landmarks of Novi Sad and one of the largest and most complex fortifications in southeast Europe.

COOL MEETINGS FISH PAPRIKAŠ a modest dish of exceptional taste for true gourmets

ic, scientific and university centre. With the construction of the convention centre Master and renovation of hotels it has become a competition to more established destinations.

Novi Sad is climbing slowly the ranks and becoming the second meetings destination in Serbia. The Convention Bureau of Novi Sad (established in 2010) will no doubt speed up further development of meetings industry.

If we cross the really good and modern offer with the hospitality of locals, superb cuisine and very reasonable prices, we get more than competitive convention destination.

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 289th place Europe: 143th place Destination grade: Quality Meetings Destination

3.69

INDIVIDUAL GRADES:

A Natural and cultural factors

4.05

The first thing that you notice in Novi Sad is Petrovaradin Fortress, which stands out from the surrounding plains, and give the city a special adventurous character. Petrovaradin was once considered to be Danube Gibraltar. The second is its multicultural character, which makes it socially and culturally attractive. In Vojvodina live 26 nations and ethnic groups that make Novi Sad very cosmopolitan. The third is the river Danube, which gives the city energy.

B General and transport infrastructure

WHAT’S HOT 1. Exit festival – gears up to celebrate its 15th anniversary in 2014. Set in the historic Petrovaradin Fortress in Serbia, EXIT has to be one of the most perfectly located festivals in the world.

2. Novi Sad Fair – The International Agricultural Fair held in Novi Sad was in 2013 the largest agribusiness event in Serbia. It is one of the five leading fairs in Europe and ten in the world, according to the Eichberg Ag Trade Show Report 2010 data.

3. The Cultural Centre of Novi Sad launched a gorgeous new digital heritage platform using DPLA’s open source technology in 2014.

4. River cruise congresses on the Danube river.

5. European Union Information point has opened its doors in Novi Sad in 2014, aiming to improve knowledge of the European Union amongst fellow citizens.

3.82

Novi Sad is the capital of Vojvodina and the second largest city in Serbia. As a centre of culture and science it has always been directed towards Vienna. Also the communal and general infrastructure with architecture are reminiscent of the AustroHungarian period. The city boasts with the highest quality of life in Serbia. High employment, communal infrastructure is arranged and air is the cleanest. The cultural offer is also rich and it seems that it is a pleasant place both to stay and to organise conferences.

C Tourist infrastructure

4.04

In the city you certainly will not be left hungry and thirsty. A look at the huge and colourful market is proof that you are in the heart of food production. The hotel offer is also diverse and ranges from five star Hotel Leopold to many hotels of category 3 and 4 stars. The offer is tailored to the diverse needs of guests and visitors of the Novi Sad Fair and other business guests. It also offers a rich nightlife.

D Meetings infrastructure

3.73

Master centre, which was created in 2006, is the heart of the congress offer of Novi Sad. At more than 31.000 meters of surface the convention centre offers a trade fair hall and a multi-purpose hall. Novi Sad is a city with one of the longest fair traditions in the region. Convention facilities and other infrastructure are suitable for medium large conferences for up to 500 participants.

E Subjective grade

4.22

Novi Sad is teeming with nostalgia, it is a way of thinking and living. In Novi Sad, life is slow and harmonious between numerous nations. Residents of the city have a lot of heart and they are exceptional hosts. A paradise for culinary hedonists and a great congress alternative if you decide to organise a conference in Serbia.

F Marketing buzz

4.36

The unconnected promotion of the city is a key development challenge for Novi Sad. The Convention Bureau that has been operated is currently not connecting the supply and the promotion is therefore left to the individual providers. Given the huge potential of the city, the promotion is more or less left to the National Convention Bureau.

BEST INCENTIVE IDEA Salaš 137 – it is a unique place if you want to enjoy local food and drink in an authentic ambience and the local ethno music of Vojvoda.

WHO TO CONTACT Tourist Organisation of Novi Sad City, 9 Mihajla Pupina Boulevard, 21000 Novi Sad, Serbia; Ms. Slavica Lončar, E: slavica.loncar@turizamns.rs, T: +381 21 6617344, www.serbia.travel

Comparison with the region: Novi Sad maintains well its image of an advanced capital also with festivals such as Exit and others. Unfortunately, the tourism sector is lagging behind some of the most active destinations, especially the capital Belgrade, which is perfectly establishing itself as an important European congress destination. The question is why to organise a congress in the city, which is only 100 km away from the capital city of Serbia. The answer is in a different, perhaps more authentic atmosphere and hospitality, numerous possibilities of accompanying programmes genuine ‘salaš’, in short in the authenticity of the congress story of Novi Sad.

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PODGORICA REGION’S WARMEST CITY

W

hen I visited Montenegro for the first time, I was fascinated by the combination of gorgeous landscape, biodiversity and its pleasant climate. The extraordinary natural resources have not been managed well, however, a consequence of non-sustainable development in the past. The same applies to the potential for the development of the meeting industry in Podgorica, which is remarkable, but poorly utilised.Moreover, the country is small but has a remarkable history and, consequently, a high concentration of tourist attractions that could become an integral part of the meeting industry, or simply offer a cooling down from the searing summer heat. The town is thus in the

shadow of the bigger tourist places and unfortunately also touristically quite boring. Montenegro is probably one of the rare countries with two capitals, the formal one in Podgorica and its capital of the ‘heart’ in Cetinje. If you want to find the true heart of the country, you will have to have to go on a trip there.

DID YOU KNOW That the St. George Church, the oldest church in the city, dates from the 9th to 11th centuries.

COOL MEETINGS Vranac – an aromatic and intoxicating wine, a true elixir of life, that put you in a good mood. The best known is from the Plantaže vinyards, where they produce the best Vranac, pro corde and loza (brandy made from grapes).

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: Recommendable Meetings Destination

3.15

INDIVIDUAL GRADES:

A Natural and cultural factors

3.91

Podgorica lies at the cultural and transport crossroads of the middle of the Zetska plains, only a hop from the varied Montenegrin landscape. Montenegrins are justifiably a proud people, reflected in the awareness of outstanding natural and cultural heritage, which is the main attribute of the touristic / meetings offer.

B General and transport infrastructure

3.12

The worst part of the meetings offer, largely based on air accessibility, is that roads, railways and other traffic infrastructure is poorly developed. Also poor is the tourist information infrastructure of signs and directions around town.

The attitude towards the environment is not proportional to the environmental statements, because the infrastructure is governed more or less ‘domestically’ and it is the weakest link in the tourist offer.

C Tourist infrastructure

1. Hilton Podgorica – Hotel accommodation in the Capital City Podgorica will enrich hotel Hilton which under construction as the first hotel brand of that type in the country.

2. Duklja and Medun – Archeological sites Duklja and Medun and Orthodox Temple of Christ s Resurrection are interesting as a very important part of the cultural and religious tourism.

3. Atlas Capital Center – A model of lifestyle and business with the first Hard Rock Cafe in the Adriatic Region, which is opened in 2015.

4. Wine&Dine – Podgorica is recognized as a wine region such as the Cemovsko field as largest vineyards in Europe (as a complex) and it also has several wine cellars and wineries of local producers.

5. Visit to national parks – National park “Skadar Lake” (active holiday including cruising, bird watching...hiking&byking...) and Regional Natural park “Komovi” with glacial lakes Bukumirsko and Rikavacko

3.45

According to statistical data Podgorica has 31 hotels, 580 rooms, 156 apartments and a total of 1,600 beds.

Approximately half of the hotel rooms are appropriate for meeting industry guests (11 hotels are of 4* category), a hotel with 5 stars is lacking. Taking into account the size of the town, it has the largest concentration of bars and restaurants, over 700 in total.

D Meetings infrastructure

2.74

Meeting facilities currently are mostly located at hotels. For now the best choice is the Hotel Ramada, with a smaller congress centre for 200 participants, but after the opening of the Hilton Hotel that everyone is waiting for there will be a larger multifunctional centre. The greatest weaknesses are the undeveloped meetings brand of Podgorica, the lack of a convention bureau and the needed development of a network of meetings industry suppliers.

E Subjective grade

3.72

BEST INCENTIVE IDEA 4×4 WD IN THE HISTORICAL HEART OF MONTENEGRO – Self drive to Cetinje, the best witness of the Montenegrin turbulent history and the former seat of Montenegrin rulers. Experience adventurous roads which will take you high above Boka Bay and onto the beautiful and majestic Lovcen Mountain. Enjoy a luxury picnic lunch in intact nature, numerous outdoor activities and culinary workshops.

WHO TO CONTACT

For nor Podgorica is more a transit tourist destination, waiting to present itself to congress guests.

Tourism Board Podgorica, Ulica Slobode 47, 81000 Podgorica, Montenegro

F Marketing buzz

Ms. Biserka Stamatović, E: biserka.stamatovic@podgorica.travel, T: +382 20 667 535, www.podgorica.travel

3.89

The most common stereotype of Montenegro is that of sun and sea, meaning the fast growing Montenegrin capital is often overlooked as a viable business destination. To a degree, meetings industry tourism has not yet been clearly defined yet. We foresee great potential for Montenegro, but it will be necessary to establish a well-functioning Convention Bureau that connects the providers.

Comparison with the region: For now Podgorica can rarely be found on the meetings industry map. Considering the outstanding potential it will over time come to have all that is necessary to be a true meeting destination. Among its advantages there is its stra-

tegic position, which enables easy access to the most attractive parts of Montenegro for incentives. Among the weaknesses we have to point out the current state of the meeting infrastructure and its transport isolation.

Being an air travel destination it is highly dependant on the number of flight connections, including low cost ones. A convention bureau for the town would greatly help in positioning the destination, which it deserves as a capital city. The town is developing quickly and is looking for the right image, torn between the classic tourism flow and the idea of development into a meeting destination.

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SARAJEVO BETWEEN EAST AND WEST

T

he fragile peace in Bosnia is occasionally interrupted by incidents that don’t undermine the feeling of security. The city is opening up to new capital and building sites are open all over the city despite the economic woes.

The meetings industry is not yet among the key products of Sarajevo. For a serious breakthrough it should be dealt with in a planned and strategic manner. Sarajevo is a winner in hospitality, which contributes greatly to the positive personal experience of the participants. I often wonder if the four-year siege tore apart the spirit of tolerance that shaped the Bosnian culture for centuries beforehand and culminated in the Winter Olympics of 1984 under the world’s gaze.

Sarajevo deserves a new “Olympic Games” and a number of new congress projects. For starters, Sarajevo will be the

European Cultural Capital in 2014. The new spirit of the times is demonstrated by the Al Džezira Balkan TV station setting up headquarters in Sarajevo. According to the editors this is because of the special spirit of Sarajevo which enables regional coverage without nationalist tendencies.

The Bosnia and Sarajevo from my youth are gone, but the romantic memories remain!

DID YOU KNOW That Bosnia and Herzegovina is one of the best hidden gems of South East Europe. Some experiences cannot be downloaded. You simply have to experience them!

COOL MEETINGS Sarajevo burek (only with meat), Bosnian pies and ćevapčići at Baščaršija rule! The Bosnian black coffee goes great with baklava, urmašice, tulumba and ratlukom. We grew up with Sarajevan music: Bijelo Dugme, Crvena Jabuka, Plavi orkestar as well as Kemal Monteno, Zdravko Čolić, Dino Merlin and sevdah. Even the culinary offer and multi-ethnic – cultural and national – Olympic spirit are a part of the congress Sarajevo from our past.

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 266th place Europe: 131th place Destination grade: Recommendable Meetings Destination

3.39

INDIVIDUAL GRADES:

A Natural and cultural factors

4.39

Sarajevo is known for its incredible countryside spiced with historical, social and cultural attractiveness. Due to the recent history Sarajevo is one of the more exciting cities in the region. The negative aspect is the attitude towards the environment and the general state of the environment and architecture, a consequence of the war in the nineties. In Sarajevo, geography intertwines with chemistry.

B General and transport infrastructure

3.46

The general infrastructure and traffic infrastructure of Sarajevo is average, with huge investments needed in some areas to help Sarajevo catch up with developed congress destinations. This is especially the case with road and air access and public transportation.

C Tourism infrastructure

3.35

The tourism infrastructure of Sarajevo is gradually picking up and rejuvenating, however everything is happening independently and without a clear and coherent strategy. The biggest attribute of their current offer are that numerous cafes, restaurants, čevabdžinice and bars Sarajevo is famous for. Tourist development is slowly followed by the tourist “superstructure”, such as information centres and support services.

D Congress infrastructure

3.05

The weakest part of the offer is the congress infrastructure – first and foremost the lack of a convention bureau rounding up the offer and the fact that Sarajevo lacks a mid-sized convention centre. Other congress infrastructure is at best average.

E Subjective assessment

1. The Via Dinarica trail – Encompasses the largest karst field on earth, i.e. over 1,000 kilometers through the heart of the western Balkans. Via Dinarica is an adventure of a lifetime and offers amazing hiking, trekking, rafting, mountain biking and other adventure activities.

2. First Hamam Spa in the region – The old Turkish Spa “Isa-Bey’s Hamam” in Sarajevo has been renovated and will be open in May 2015.

In addition to recently renovated City Hall and wealth of tourism attractions and activities, and new eminent accommodation facilities such as the recently open Marriott Hotel, the new spa confirms Sarajevo is becoming an inevitable part on congress tourism map.

3. Growing Olympic and Rural Tourism – As the Olympic mountains prepare for the EYOWF 2017, the Olympic winter centres, and new mountain biking trails connecting Bjelasnica, Igman, Trebevic and Jahorina, as well as new ethno and eco sites offering unique experience have been developed.

4. Wealth of Cultural and Historical Heritage – Rich cultural and historical heritage of Bosnia and Herzegovina has always lured thousands of tourists. In addition to this and the blend of cultures and religions, new mysterious archaeological findings such as the Pyramids or stone spheres are now attracting visitors from long-haul markets such as Asia, Gulf and Australia. And Bosnia and Herzegovina has always been known for its hospitality.

5. Bosnia and Herzegovina will host Pope Francis – The event is the highlight in June and will be accompanied by other cultural and entertainment events. Venue of this significant visit is the Kosevo Stadion.

BEST INCENTIVE IDEA Via Dinarica – Situated in the heart of the central Dinaric Alps, the western Balkan region is one of the Europe’s most unexplored mountain ranges and offers a vast range of activities, from adventure to relaxation. Hiking and trekking is a popular activity in the national parks and white-water rafting is a well-developed adventure sport in Bosnia and Herzegovina. The country offers diverse beauty and harmony of limestone mountains, lush valleys, forests, crystal clear rivers, and green mountain lakes. It is from these pristine areas that Bosnia and Herzegovina’s rich cultural heritage evolved.

4.02

The biggest asset of Sarajevo is the hospitality of the locals and a good balance between price and quality. In the area of political stability, safety and competitiveness, Sarajevo is an average destination. To be on the way towards becoming a developed congress destination, the attitude towards the meetings industry will have to change.

F Marketing buzz

WHAT’S HOT

WHO TO CONTACT Sarajevo Tourism, Branilaca Sarajeva 21/IV, 71000 Sarajevo, Bosnia and Herzegovina Mr. Šemsudin Džeko, E: dzeko@tourism.ba, T: +387 (0) 33 25 02 00 www.sarajevo-tourism.com/bos/

4.06

In the meetings industry Sarajevo once sat alongside Ljubljana, Zagreb and Beograd. We believe that the brand Sarajevo has enormous potential, which in the congress scene is completely untapped. It is one of the cities of the region that urgently needs a functioning Convention Bureau, one that will connect its great but fragmented congress offer.

in the meetings industry Sarajevo can quickly catch up with other destinations in the region. A special asset for the development of the meetings industry is the attitude of the people of Sarajevo, who are known for their humour, tolerance and understanding.

Comparison to the Region: The brand ‘Sarajevo’ is one of the strongest trademarks in the region. It gets its character from the dramatic juncture between East and West. In the meetings industry the brand and destination are completely unexploited despite their immense potential. With proper positioning and investments 55

Kongres meetologue

SKOPJE WHERE THE SUN SHINES ETERNALLY

I

n Skopje everything happens with a bit of a delay, yet is accompanied by a feeling of relaxation and freedom. The culinary and night life are among the best in the region.

The food is simply divine. In this area Skopje breaths in the rhythm of larger metropolises and can be compared to Belgrade in many aspects. The hospitality and kindness of the Macedonians is unbeatable.

The dispute over the name definitely effects the positioning of Skopje’s meetings industry, which is virtually non-existing in the international meetings market. Despite that the

atmosphere is lively and the congress position of Skopje can improve immensely with the development of basic infrastructure and a convention bureau.

DID YOU KNOW Did you know that Mother Teresa was born in Skopje?

Born Agnes Gonxha Bojaxhiu on August 26 1910 in Skopje, Macedonia, in the former Yugoslavia, she was the youngest of three children. Her family was of Albanian descent.

COOL MEETINGS Tavče gravče is a traditional Macedonian dish. It is prepared with fresh beans and can be found in all the restaurants in Skopje.

Kongres meetologue

ICCA 2013 Country and City Ranking Wordlwide: 294th place Europe: 148th place Destination grade: Recommendable Meetings Destination

3.16

INDIVIDUAL GRADES:

A Natural and cultural factors

3.32

In 1963, was struck by a catastrophic earthquake. Symbols of Skopje were demolished and the city was flooded with rubble. After the earthquake the city experienced a complete makeover of its visual identity, surprisingly the old oriental čaršija remained fairly intact and is today one of the main experiential values of Skopje, which otherwise is not among the most experientially attractive cities of the region, unlike the inhabitants of Skopje on which the hot sun has a positive effect because they are always smiling and friendly.

B General and transport infrastructure

3.45

In terms of transport and ecologically Skopje is not among the most arranged capitals of Europe. Grey socialist-realist image and reality dominate. With a gigantic redevelopment project by 2014 twenty new buildings and a series of sculptures are going to be built. It seems that the project came halfway and it will not be fully accomplished. It is true, however, that the city is becoming more beautiful year after year as a tourist destination and hides a lot of pearls.

C Tourist infrastructure

3.94

Tourist infrastructure is adapted to demand and is with over 70 hotels sufficiently diversified for the current needs of the city. Tourist pace is slow and relaxed and that’s what gives the city its unique charm. The old part of town is full of small shops, Ćevabdžinice and oriental tourism offer that inspires.

For the current extent of congress tourism, the tourism offer is adequate and the strongest part of the congress chain.

D Meetings infrastructure

2.74

In Skopje, except for a very well-functioning Skopje Fair and solid congress offer in some hotels meetings industry is at its beginning. Range of agencies, destination management and comprehensive offer has not yet been developed, and this is why we have described this part of congress infrastructure as the weakest part.

E Subjective grade

3.29

Skopje is the heart of the Balkans in a positive and negative sense. It is a city of great cultural and ethnic differences. The warmth of people, their kindness, yummy food and fine wines, on the other hand, ethnic differences and a number of transition problems. Beautification of the city, improving flight connections, a mix of modern and traditional and energy and variegation are making it attractive to meeting organisers.

F Marketing buzz

4.01

WHAT’S HOT 1. Direct flight from Skopje to Genewa twice a week from 2015 – flight Skopje-Geneva will start to operate from “Alexander the Great” airport.

Following Basel and Zurich, this is the third destination in Switzerland.

Skopje is increasingly becoming a travel destination, along with Ohrid.

In this way, they are expecting to bring Macedonia closer to Switzerland.

2. Railway in Skopje is rapidly reconstructed, soon will get new feature – Rebuilding is ongoing, former symbol of the city is now turned into big construction site. To improve the energy efficiency of the station is planned installing photovoltaic system and solar panels on the roof of the platform. These panels will generate electricity for the station.

3. City of Skopje prepares for Boulevard of 2.5 km in Aerodrom – Recently was put in use the first part of the reconstructed boulevard “Third Macedonian Brigade” in Aerodrom and city officials are already preparing for the second phase expansion of the section, in which will be built two new lanes to Tobacco company premisses. Boulevard will allow fast and smooth flow of vehicles from Lisiche and Aerodrom to the central area. The project should provide transport solutions for two new lanes, bike paths, sidewalks, sewers, and new lighting.

4. Hilton Hotel to be built in Skopje – As a new build property, DoubleTree by Hilton Skopje’s design is planned to make it ideal for conferences and events, with an easy access to the city centre and Skopje International Airport. In addition, the city’s main exhibition centre, which is more than 50,000m2 in size, is located nearby.

5. International Tourism Fair in Skopje 2015 – The purpose of the event is to bring together representatives of all hotels nearby and exotic destinations to those who need new traveling experience and new memories to tell and share. Interested people will be able to get more information on destinations worldwide and to make reservations for trips.

BEST INCENTIVE IDEA Team cooking – round off your visit to a town, village or chosen region with the peculiar aromas and tastes of traditional cooking.

WHO TO CONTACT City of Skopje, bul. “Ilinden” br. 82, 1000 Skopje, Republic of Macedonia Ms. Meri Kostovska, E: meri.kostovska@skopje.gov.mk T: + 389 2 329 72 35, www.skopje.gov.mk Comparison with the Region: As capital of Macedonia Skopje is a crossroads of internationals paths and has all the predispositions to develop the meetings industry. It still has a long way of investing into infrastructure. A near neighbour is the Greek city Thessaloniki, which is far more developed and hosts up to 15 international congress annually, in comparison to Skopje which only hosts 1 according to ICCA. In Skopje a convention can be organized with some effort, yet for a serious breakthrough it needs to look to its neighbours for a model of successful development – the Thessaloniki Convention and Visitors Bureau, which combines over 100 members.

Macedonia and its capital city is becoming an increasingly prominent tourist destination. Its improved accessibility and an interest in the architectural renaissance of Skopje has contributed to this success. Unfortunately the congress offer, which covers a whole range of providers, is still not connected or properly represented on the international market.

Skopje is losing out on one of its strategic opportunities.

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SOFIA SLEEPING CONGRESS BEAUTY

S

ofia is technically as well equipped as any great city.

Organizing a convention in Sofia should be no trouble.

It’s missing the factor x. It lacks the concise and consistent branding, which would position the city among other tourist sites in Bulgaria. The entire communications story of Sofia seems tired and reminiscent of the olden days. The sense of security in the city is not always absolute. You can quickly have a little mishap with currency exchange. The agencies are doing everything to survive, so a true specialisation hasn’t taken place yet. As a consequence Sofia is not yet on the top of regional convention destinations, where it should be considering its capacities. It’s behind all the impor-

tant cities by ICCA statistics, which means the potential of the destination is enormous.

What is extraordinary about it, are the individuals. Among them the legendary professor Stella Filipova and her young team, who raise hope and optimism about the future of the meetings industry in Sofia and Bulgaria.

DID YOU KNOW That the Valley of Roses near the town of Kazanluk is one of the biggest producers of rose oil in the world, with more than three centuries history.

COOL MEETINGS ŠOBSKA SALAD is disputed between Serbs and Bulgarians.

Both claim that is of their origin. Otherwise, it is very good and typical Balkan salad, which is usually served with grilled delicacies.

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 90th place Europe: 48th place Destination grade: Quality Meetings Destination

3.89

INDIVIDUAL GRADES:

A Natural and cultural factors

3.49

The city a little shyly offers a colourful array of historic and cultural attractions, which along with hidden nooks do not disappoint conference delegates. Experiential diversity is a bit spoilt by worse environmental conditions, however, it is a tolerant city, in which a Mosque, a Synagogue, a Catholic and the Bulgarian Orthodox Church and various architectural styles co-exist hand in hand.

B General and transport infrastructure

3.67

Bulgaria is in fact the real Balkans. On the one hand, the buildings and architecture bear the imprint of the socialist past and on the other are its warm and friendly people. The city is not governed by strict Western standards, but it still feels safe. It seems that the attitude towards the environment is not the most developed; because of the size of the city one finds garbage and untidy communal infrastructure. What is surprising is the new underground metro with new stations and the relatively solidly governed public transport.

C Tourist infrastructure

3.94

The streets of are increasingly full of tourists, and with the advent of low-cost carriers, Sofia is becoming a popular European city break destination. It seems that the inhabitants have not yet become accustomed to the tourist rush.

The city offers a lot of authentic travel experiences for which there appear to be somewhat shyly hiding providers.

D Meetings infrastructure

4.12

A giant convention centre Palace of Culture forms the meetings infrastructure, otherwise the main providers are international hotel chains. The main problem of the destination is the inadequate destination marketing and poorer destination image compared to the competition.

E Subjective grade

1. New connections: flights between Sofia and Zagreb – budget carrier Croatian Airlines will start flights from this summer operating three times weekly. Serbia’s national carrier, Air Serbia, has reintroduced direct daily flights from Belgrade to Sofia after 15 years.

2. Trains between Sofia and Thessaloniki to run again – The train connection was terminated three years ago by OSE for economic reasons, but now the company is renewing it, along with the lines from Thessaloniki to Skopje and Belgrade.

3. Sofia ranked most affordable european destination – Bulgaria’s capital city of Sofia is the most affordable destination for tourists in Europe, with average prices of BGN 115, according to the Trivago Hotel Price Index.

4. Sofia Event Centre (SEC) is a unique multifunctional hall with no equivalent in Bulgaria, suitable for all kinds of events – conferences, gala dinners and awards, ceremonies, fashion shows, exhibitions, launch of new products,… Its capacity of 1,400 seated and 2,000 standing places makes it one of the largest locations for events in Sofia.

5. Nu Boyana Film Studios is a thriving creative community providing state of the art facilities, set lighting and over 15 industry affiliated businesses. With 16 years of experience in the country, the studio provides an international level of production and post-production services. They can bring to life any of your ideas working with a wide scale of projects: feature films, television series, commercials, music videos, advertising and even special events. This makes it one of the best studios in the world.

BEST INCENTIVE IDEA A DAY AT THE MOVIES. The participants are challenged on a creative and practical level as members of a film crew. Equipped with professional gear, costumes and props, the participants compete on creative ideas, planning and cooperating to create the best film in one day. The participants are instructed and coached by professional filmmakers in specific areas such as photography, light design, acting and stunts.

WHO TO CONTACT OP Tourist Service, Sofia str.„Oborishte” 44, 1505 Sofia, Bolgaria Ms. Vihra Ognianova, E: opto@info-sofia.bg T: +47 2 943 47 28 www.visitsofia.bg

3.98

A great advantage of the destination are its friendly and helpful inhabitants, and price attractiveness of the destination. Sofia is one of the most attractively priced convention destinations in South-East Europe. The city where you meet with the past and the future of Bulgaria is also arriving at an international congress map. Perhaps the city is not as spectacular as some other cities, but it offers a genuine Balkan Congress service and experience.

F Marketing buzz

WHAT’S HOT

4.48

Comparison with the region: Sofia is a typical transition convention destination, which needs some more quality of services and a connection of the meetings industry with creative industries. As a destination to discover Bulgaria Sofia has a lot to offer, yet it will have to internationalize its meetings industry and strengthen marketing. The biggest opportunity is in the added value of the destination unknown to the rest of congress Europe. Sofia needs to get rid of the image of a cheap congress destination of a lesser quality and become an internationally recognized congress brand. Sofia is a congress sleeping beauty caught between east and west.

Sofia is a well marketed destination, primarily through high-profile international events and some proactive hotel chains and DMCs. A Convention Bureau, that the city once had, is currently being re-established. With more consistent marketing the city has a strong potential for medium-sized events and incentives. There is an excellent correlation between price and service, which is currently among the best in the region, but this is often not picked up on in the city’s marketing.

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SPLIT CROSSROADS DALMATIA

S

plit is full of stories and myths. First of all, the classic clash between the north and south, between Zagreb and Split, Dinamo and Hajduk. Split reproaches Zagreb with claims of centralism and exploitation of the south.

Split is faced with the classic issue of many destinations, where the convention bureau is formally a part of the city tourist organisation and thus lacks international recognition.

Split urgently needs a well organised and branded convention bureau. The major disadvantage of the destination is air traffic access, although infrastructure has been improved with the renovation of the airport platform and will further gain from the planned construction of a new terminal, equipping the airport to be able to receive up to 2 million passengers annually.

Air transport is mostly an issue in the low tourist season, which is at the same time high congress season. This element of an attractive destination is the main one preventing Split from becoming an excellent congress destination. Split is the diamond amongst the coal.

DID YOU KNOW That as A VALUABLE ARCHEOLOGICAL SITE Split and Solin, on the initiative of one of the founders of the science of archaeology, don Frane Bulić, hosted the 1st International Congress of Early Christian archeology in 1894. This congress awakened the interest of archaeological science in Europe.

COOL MEETINGS HEART OF DALMATINSKA KUHINJA: Characteristic of Dalmatian coastal cuisine is its digestibility and simple preparation. The secret of the fabulous taste of fish, meat, or other cooked dishes lies right in that. Yet the idea that simplicity means everyone everywhere could prepare them would be deceiving. The tradition of grilling and roasting fish and delicacies of the sea in this region has been carried on from generation to generation, whereby the proper grilling technique often depends on the type of wood or wood briquettes chosen to do the grilling. In addition to this come the tantalizing Dalmatian olive oil, grilling technique, and the particular taste of the fish and delicacies of the sea.

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 318th place Europe: 165th place Destination grade: Quality Meetings Destination

3.87

INDIVIDUAL GRADES:

A Natural and cultural factors

4.35

The mild climate, lively atmosphere, historical attractions and architecture are the main advantages of destination Split.

Its disadvantage is the attitude towards the environment and sustainable development.

B General and transport infrastructure

3.98

With the completion of the motorway Split has an excellent connection to the continent. Air and rail accessibility is steadily improving. The downside is local traffic infrastructure with public transportation as well as communal infrastructure.

4.45 C Tourism infrastructure Tourism infrastructure has improved immensely in the last few years. Even before that Split was well equipped with sports venues and leisure offers. Split is the cultural centre of Dalmatia. The progress of the hotel scene is making great strides.

D Congress infrastructure

WHAT’S HOT 1. Ultra Europe festival – Was last year organised for the first time at the Poljud stadium, which has turned Split into one of the most important Croatian centres of entertainment and festival tourism.

2. Tour Diocletian’s Aqueduct Tunnels – These tunnels are one of the best preserved examples of ancient infrastructure, and there are plans to open them to visitors. The tunnels are 1.15 metres wide and 2.2 metres high, which makes them pretty comfortable for walking.

3. 10th Central European Orthopaedic Congress (CEOC) – Will be held in Split from 8th to 11th May. 4. Split Cathedral Doors Celebrate 800 Years – We know that the doors were erected at exactly midday on April 23rd 1214 from a marginal note in the ‘Historia Salonitana’, a 13th century work covering the history of Split up to 1266, written by Thomas the Archdeacon. So at exactly midday on Wednesday, April 23rd, Split celebrated the 800th anniversary of the Cathedral doors with the opening of a special exhibition about them.

5. Dalmacija Wine Expo 2014 in Split – The Dalmatia Wine Expo 2014 continues to grow, to the satisfaction of its clients and visitors. The concept of the Expo has changed this year and the festival has been divided into two key segments: the business segment, which is to be held on 24 and 25 April 2014 at Radisson Blu Hotel in Split, and the so-called Wine & Fun days, held on 1 and 2 May 2014 on Kacic Square in Makarska.

4.12

Congress hotels, professional services, ongoing development and a variety of congress products are a strong part of the offer. On the downside are its congress history and references as well as the number of hotel rooms appropriate for congresses, the weakest link being the lack of a convention centre in Split.

E Subjective assessment

4.16

Political stability, safety, ratio of quality to price and general competitiveness of the destination are the main attributes of Split’s offer. Split does somewhat worse in the area of meetings industry support, e-services and the image of Split as a congress destination.

F Marketing buzz

4.60

In an extremely short time Split has became a hit in tourism and one of the hottest destinations of the Adriatic. New hotels have contributed enormously to the development of business tourism, generated through aggressive marketing and by securing some high-profile car launch events. Split’s promotion takes place through the Tourist office, but for a complete breakthrough even more intense marketing and internationalisation would be really helpful.

Comparison to the Region: Among the Adriatic congress destinations Split has become serious competition to Dubrovnik in the last years. The main disadvantages of the destination are bad cooperation between the service providers, lack of air traffic connections to key markets and not enough destination marketing. If Split gets a real convention centre in the future it could become one of the leading congress destinations in the Mediterranean.

New and excellent hotel capacities, good road connections to Europe and wonderful surroundings, with islands offer-

BEST INCENTIVE IDEA The Diocletian Palace. Prepare to explore the tangle of marble streets that make up the Old City escorted by a licensed guide brimming with tales of Roman Emperor Diocletian and how he build his imposing palace or the way he lived.

WHO TO CONTACT Tourist Board Split, Obala hrvatskog narodnog preporoda HR-21000 Split, Croatia Ms. Renata Bašić, E: touristinfo@visitsplit.com T: +385 (0)21 348 600, www.visitsplit.com ing numerous incentive programme opportunities, all bolster this proposition. Split is one of the most unexploited congress destinations in the Mediterranean.

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TRIESTE IMPRESSIONS AT THE JUNCTION OF ROMAN AND SLAVIC

T

he congress shape of the city gives the impression of hibernation. Due to numerous scientific institutions the meetings industry is functioning, but not developing. It seems the huge congress potential of the city is unexploited. The city is pleasant and tidy, but it seems economically and socially stagnant for decades. This can mostly be seen in the image of the destination, which needs a serious boost considering the cosmopolitan nature of the city. The convention bureau appears somewhat rusty so maybe the abolition of the border can offer a new opportunity to cooperate with the hinterland in Slovenia. Trieste used to be one of the leading cities in Europe, which attracted business and was an

example of multiculturalism. Today the meetings industry shares its faith with the city’s, despite a number of development opportunities. Globalisation and border abolition enable Trieste to turn to its hinterlands. This can contribute to the revitalization of the meetings industry if there is interest on both sides of the border, which may be gone now, but is still present in the minds. In cooperation with Ljubljana, Trieste could become a large player in the meetings industry of the broader European space.

DID YOU KNOW That the poet James Joyce lived in Trieste. What was his home until the outbreak of World War I is now the Hotel Victoria.

COOL MEETINGS Trieste is the second name for coffee. In Trieste coffee is great and is the first on the daily schedule. Espresso from Trieste rules. And to quote the coffee doctor Ernesto Illy, “cappuccino is the female side of coffee, espresso is for men”. There are over 50 coffee companies working in Trieste today.

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 354th place Europe: 183th place Destination grade: Recommendable Meetings Destination

3.43

INDIVIDUAL GRADES:

A Natural and cultural factors

4.11

The Mediterranean climate, unspoilt Karst hinterland and extraordinary diversity of the landscape contribute to high attractiveness of Trieste and surroundings. The Karst hinterland with its extraordinary cultural heritage poses a contrast to the city which demonstrates its former cosmopolitan spirit at every step. The mixture of cultures left its mark on the city and makes the meetings industry that much more interesting.

B General and transport infrastructure

3.72

Trieste was an important traffic juncture and main port of the region for centuries. Traffic infrastructure is still good, but air access is poor. The most sensitive historical centre is neat and tidy but the feeling of industrial degradation around the harbours is less pleasant. General feel and quality of living are adequate.

C Tourism infrastructure

3.54

The trump cards of tourism are numerous cafes, bistros and restaurants. Sports and recreation offer is well developed.

The city offers some great hotels and a number of smaller boutique ones. Due to the demographic situation and the abolition of the border it regressed somewhat in the once leading shopping and entertainment area, which can now be found on the Slovenian side of the border.

D Meetings infrastructure

3.42

Despite the oldest convention centre in the region Trieste lost its previous high position on the international market. The convention centre is in dire need of renovation. Hotel Savoia is the flagship hotel others don’t reach its level. The agencies are strong, but Trieste lacks some really strong PCO agencies and a more innovative incentive offer.

E Subjective assessment

3.21

The meetings industry of Trieste is actually fine, it’s just missing something to make it an above average congress destination. The city is safe, tidy, has a good price to quality ratio, the locals are hospitable and professional. The something extra that’s missing is a more attractive offer, which would take advantage of the hidden potentials of Trieste.

F Marketing buzz

4.12

Trieste is today promoted mostly through large events, such as Barcolana, with congress promotion currently resting in the hands of the FVG Convention Bureau. The city seems, however, to be simply an overlooked destination that offers so much more than the current marketing promises, with congress tourism seeming to be left behind. The fact is that the potential of Trieste for further development of congress tourism is simply outstanding.

WHAT’S HOT 1. Aria di Friuli Venezia Giulia, on the occasion of the Milan World EXPO 2015, Friuli Venezia Giulia launches the project “Expo Territories” offering its flavors and beauty to welcome guests with special festive air.

Food and wine tasting, itineraries, cultural meetings and rich musical programme will be offered by the 12 municipalities participating in the project.

2. Trieste, coffee capital – a legend made history... the outstanding Salone degli Incanti overlooking the sea will host an incredible exhibition presenting coffee and all its secrets 3. Spilimbergo, was given in in 2013 the “Jewel of Italy” award. It is mainly known for being the ‘town of the mosaic’. The Friuli Mosaic School is internationally famous and a unique reference point throughout the world. Do not miss the opportunity of admiring the mosaic artists at work and visit the fascinating exhibit showing a wide range of beautiful mosaics.

4. The Great War, thanks to cart roads and CAI (Italian Alpine Club) paths you can reach the various open-air museums featuring the war remains of structures used by soldiers during World War I. All year round these sites stage events, exhibitions and hikes organized by various specialized operators.

5. Portopiccolo, a new destination with a unique congress centre to be opened soon to host important events, a beautiful setting for those looking for an emotional experience. Its capacity up to 300 persons, with a terrace overlooking the sea and a breathtaking view, this new congress centre is designed to accommodate professional, scientific, economic and cultural meetings

BEST INCENTIVE IDEA If you want to experience the full excitement and spirit of a sailing regatta, Trieste can be the challenging location for this successful incentive or team building activity. In October do not miss the “Barcolana”, the biggest international regatta in the Mediterranean: more than 3,000 boats take part in the 20 mile triangle sea contest & sailing fair!

WHO TO CONTACT Agenzia Turismo Friuli Venezia Giulia, Villa Chiozza, via Carso 3 33052 Cervignano del Friuli (UD), Italy Ms. Brenda Lee Fabbro, E: brenda.fabbro@turismo.fvg.it, T: +39 0431 387 122, www.turismofvg.it Comparison to the Region: Today, Trieste is mostly known for its coffee, rather than the meetings industry. The geo-political location could make Trieste a leading Adriatic congress destination, yet it is now being overtaken by less accessible and geographically located destinations. Solid infrastructure is a good foundation for development. The image of the city on the regional and world market needs to be improved. When key stakeholders on both sides of the border realize the potential of the city, it can become much more important than it is today.

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VILNIUS

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

BALTIC CONGRESS TIGERS

T

he competitive advantage of Vilnius lies in its hotel capacities, its accompanying tourist offer, the compactness of the city and its very good organisation and integration of congress service providers. The great desire for the development of congress tourism by the mayor and the city policy is also praiseworthy. Furthermore, the three Baltic countries are one of the few positive stories in the current European crisis. After a disastrous recession in 2009, they quickly picked up and are now a rare success story.

In a simplified way one could say that they are smaller, more flexible and more open than other European countries, and this is also reflected in the meetings industry. The proud Lithuanians prefer to compare themselves with Scandinavia,

rather than with Europe, and whilst the country’s competitiveness is hampered for now mainly by inadequate air links and a dampened image of the destination for the industry, I believe that the common investment of the destination in the Convene project will greatly strengthen and improve the city’s competitiveness.

DID YOU KNOW That Lithuania‘s capital Vilnius is a home of CONVENE, a tradeshow that unlocks the Baltic Sea region for meeting and incentive planners. This annual event brings meeting professionals including the leading providers from the whole region under one roof creating a platform for effective business, networking and education opportunities.

COOL MEETINGS ŠAKOTIS – festive dessert in the form of a tree.

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 53th place Europe: 28th place Destination grade: Quality Meetings Destination

4.17

INDIVIDUAL GRADES:

A Natural and cultural factors

4.01

Vilnius is a green and spacious city with a beautiful old city centre where you can find over 40 churches, which is why it is also known as the Baltic Jerusalem. The history of the city was developed by a flourishing Jewish community, which has left a visible seal on it. The city has interesting traces of multiculturalism and religious diversity reminiscent of Jerusalem, which have created a unique experiential value.

B General and transport infrastructure

3.62

Vilnius city centre is compact and easily accessible. In terms of its infrastructure arrangement it is comparable to other Eastern European capitals and at first glance everything works smoothly and normally. The quality of life is impacted by a good balance between price, quality and solid infrastructure, which improves each year. Vilnius may not be the most beautiful city in the world, but it can also surprise and impress where you least expect it. The air quality, which is the best among comparable cities of Europe because of the surrounding forests and absence of heavy industry, is particularly impressive.

C Tourist infrastructure

WHAT’S HOT 1. Best in Travel 2015 – Lithuania has been ranked third within Lonely Planet’s top ten ‘Best in Travel’ destinations for 2015.

2. UNESCO treasure – Diverse and rich in history, with a UNESCO treasure old town and the only statue of Frank Zappa in the world, the capital city Vilnius is named as a must to visit hotspot in 2015.

3. ESPNIC 2015 – Vilnius will host the 26th Annual Congress of the European Society for Paediatric and Neonatal Intensive Care on 10-13 June, 2015 (ESPNIC 2015). It is expected to attract around 1000 participants from all over the world.

4. IDF World Dairy Summit – Will take place in Vilnius in 2015. In Baltic countries it will take place for the first time.

5. New Vilnius Congress Centre – To be reconstructed from a Former Vilnius Concerts and Sports Palace. The reconstruction project is prepared to preserve building’s cultural value and its original structure erected in 1971. Centrally located building will open its doors in few years.

6. Vilnius Tech Park – The biggest startup and game development centre in the Baltics will be launched in a prestigious and historical area of the city in the beginning of next year. The complex will fill with startup offices, meeting facilities, cafeterias, hostel and recreational areas.

4.21

The three most important reasons for visiting Vilnius are architectural heritage, the city’s rich history, and its specific urban atmosphere. Together with a very wide range of hotel accommodation and accompanying offer, which in recent years has much developed, Vilnius is an attractive tourist destination that is still largely undiscovered.

D Meetings infrastructure

4.30

The main congress provider in the city is LitExpo. The spine of the Vilnius meetings offer is composed of convention hotels of all sizes and categories, offering a wide range of services in one place. With an active and well-organised convention bureau and broad-based mar- keting Vilnius is becoming an important new European meetings destination.

E Subjective grade

4.34

Vilnius is a city open to foreigners and different cultures, which is best reflected in the cosmopolitan old town with a dominantly Baroque seal. Particularly surprising are the simple, hospitable and open Lithuanians who make it a pleasant destination and are nothing like the Scandinavian restraint.

F Marketing buzz

4.53

Just like Ljubljana, Vilnius sets its path to the international congress scene through its regional trade show, Convene.

We believe that this show largely changed the image of the destination through its media and sales buzz. Alongside this, the Convention Bureau is very proactive and implements high-quality and consistent marketing.

Comparison with the region: Over the last few years Vilnius learned diligently, polished

BEST INCENTIVE IDEA Hot-Air Ballooning Over the Old Town. Explore many different aspects of Vilnius whilst learning about places off the usual tourist radar. Vilnius offers a truly memorable experience gliding over its charming UNESCO Old Town in a hot air balloon, something most cities simply don‘t allow.

WHO TO CONTACT Vilnius Tourist Information Centre & Convention Bureau, Vilniaus g. 22, LT 01119 Vilnius, Latvia Ms. Jolanta Beniuliene, E: jolanta.beniuliene@vilnius.lt T: +370 5 212 1833, www.vilnius-convention.lt

its offer and was preparing for its entry into the international congress scene. In their favour they have the charm of the city, which is cosmopolitan, urban, very European and full of hidden surprises. It’s a city where socialist modernist architecture coexists with the Baroque centre, and unlike some other Eastern European congress destinations this makes it very attractive. By joining the EU the city has become a credible partner of the international meetings industry, making is one of the new, undiscovered convention destinations that appeals because of its freshness. For all three Baltic Congress Tigers - Vilnius, Riga and Tallinn - we predict a sunny congress future.

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ZAGREB

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

WHITE ZAGREB TOWN

I

often come to the capital city of Croatia Zagreb, and the first thing I have noticed in recent years are many new buildings and new modern trams. Trams have accompanied me since my childhood as a sign that I am in a truly big city. Zagreb today has about 800,000 inhabitants and together with the surrounding conurbation, the population is just a little over one million. Zagreb is a fascinating place to me; it reminds me of the proverbially well dressed women of Zagreb, who have always been known as harbingers of fashion trends in the region.

I feel that life in Zagreb is running slower, people still take the time to sit in cafés and for socializing, and in this respect the character of the city is Mediterranean, which gives the city a very specific character that more and more tourists are getting to know from year to year. Year 2012 was, according to number of tourist visits, a record year and it seems that Zagreb will soon reach its goal of a million tourist arrivals per year.

The city was built at the crossroads of important transport routes and today it is the administrative and economic centre of Croatia. For a foreigner, the first impression is certainly Central European. The architecture of many buildings is marked by Austro-Hungarian times. The suburban ‘sleeping’ New Zagreb appears more Balkan-like; which from my childhood has not changed much and seems gray and tired. On the other hand, there is no shortage of green spaces and parks in the city. Urban Maksimir Park is the largest urban park in Croatia; Medvednica is a ski resort, a nature park

DID YOU KNOW That Zagreb is the only capital city in the world that hosts one of the races in Alpine Ski World Cup? The Snow Queen Trophy is organized annually since 2005 on the Medvednica mountain where famous skiing champions Janica and Ivica Kostelić, both born in Zagreb, made their first ski steps.

Janica is a winner of five World Championships gold medals and three Overall Alpine Skiing World Cup titles, while her older brother, Ivica, is a winner of three Olympic silver medals and was overall World Cup champion in 2011.

COOL MEETINGS ‘Paprenjak’ is a traditional biscuit, which you’ll find only in Zagreb, slightly spicy and goes excellently with the morning coffee, but it can also be a unique souvenir of the visit or a Congress in Zagreb.

Meetings Star 2012

ICCA 2014 Country and City Ranking Wordlwide: 72th place Europe: 37th place Destination grade: Quality Meetings Destination

4. 41

INDIVIDUAL GRADES:

A Natural and cultural factors

4.45

Its rich natural and cultural heritage and the position of the Croatian capital have enabled Zagreb intensive development in tourism. Recently, Zagreb has profited as a destination of culture with individual museums that have the potential to become world attractions, such as the unique Museum of Failed Relationships.

B General and transport infrastructure

4.52

In the last ten years Croatia has radically improved road infrastructure and thus its accessibility. Significantly improved is also air accessibility via Zagreb Airport, which accepts over 40% of all air traffic in Croatia. We would, however, like to see an early construction of the new airport building as the existing one is strongly outdated. Currently, Zagreb is lagging behind in rail infrastructure the most. Accord- ing to municipal infrastructure, local transport and sense of security, Zagreb can be classified into a golden class among competing European cities.

C Tourist infrastructure

WHAT’S HOT 1. EuroBasket 2015 tournament will also be hosted in Zagreb.

2. International garden show »Floraart« to host 50th edition in Zagreb – Over 130 Croatian exhibitors and a number of international exhibitors will display everything from flora pianos, to water sculptures and garden designs in over 30 hectares of open space and in 2,000 square metres of indoor space.

3. First Croatian craft beer fest to be held in Zagreb – Craft beer brewers are starting to make their mark on the beer scene in Croatia, with one of the world’s most well-known craft beer websites, RateBeer, ranking Croatian craft beer brewers Zmajska pivovara in its Top 10 New Brewers in the World list recently.

4. Fusing old with new to attract tourists in 2015 – Ognjen Ivanović decided to launch a project showcasing Croatia’s capital in a unique way…‘Zagreb – Then and Now’ is a series of photos which fuses old with new as some of the cities popular landmarks are photographed together with photos from yesteryear.

5. Iconic Croatian cinema to celebrate 90 years in 2015 – One of Zagreb’s iconic movie theaters, and protected cultural heritage and national treasure of Croatia, is to celebrate its 90th birthday.

4.63

The hotel infrastructure with new acquisitions fully satisfies modern congress guests and is perhaps at this moment the best among regional capitals. The fact that the tourist infrastructure is good and that the marketing of the destination also works well is also confirmed by the good results, which show a 5% growth despite the global recession.

D Meetings infrastructure

4.39

In Croatia, Zagreb has a dominant image of a business as well as a major congress destination. This has also been adapted by the offer of hotels with excellent congress facilities. A somewhat worse score than competitive cities of the region is due to the fact that Zagreb is without a convention centre, construction of which has been heralded since the public tender, which was completed in 2007.

E Subjective grade

Old tram, new view: while you’re enjoying an exclusive Old Tram ride together with Zagreb delicacies, the guide will introduce you to the Zagreb Down town and its beauty, which will take you to Zagreb’s illustrious past.

4.58

In the region, Zagreb managed to best maintain the Central European culture that is reminiscent of Vienna and creates a special atmosphere. In addition, it is a ‘pocket-friendly destination’ that offers a lot for reasonable money. It is the ideal combination of a metropolis with charm and a small town atmosphere.

F Marketing buzz

BEST INCENTIVE IDEA

4.67

The traditional connection between congress providers in one of the oldest convention bureaus of the region is now also connecting through its marketing. Zagreb has a well-developed marketing infrastructure and is patiently and progressively breaking into the major convention destinations league.

Intensive marketing has triggered a positive response that has placed Zagreb on the list of fresh congress destinations.

WHO TO CONTACT Zagreb Convention Bureau, Kaptol 5, 10000 Zagreb, Croatia Mr. Zlatan Muftič, E: zmuftic@zagreb-convention.hr T: +385 1 48 98 555, www.zagreb-convention.hr Comparison with the region: I predict a great congress future for Zagreb.I estimate that in the international congress market it is well established and in addition to Ljubljana and Belgrade it represents the future backbone of the continental meetings industry of the region. All three cities are progressing steadily on the charts of developed meetings destinations; the final breakthrough of the entire region is intertwined and dependent on the marketing of major regional cong ress cities in the international market.

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D. Rostuhar

Arhiv TZGZ

Arhiv MSU

M. Vrdoljak

G. Vranić

D. Rostuhar

D. Vurušić

Arhiv TZGZ

M. Vrdoljak

ZG A SMART PLACE TO MEET

ZAGREB

Kongres meetologue

REGIONAL DESTINATION No. 1

DUBROVNIK

No. of citizens

≥150.000

Total Mark

Page

42,615

SMALL - REGIONAL

4.57

74

2

SALZBURG

148,521

BIG - REGIONAL

4.20

76

3

KLAGENFURT

94,796

MEDIUM - REGIONAL

3.97

78

4

VILLACH

58,963

MEDIUM - REGIONAL

3.96

80

5

PIRAN

4,500

SMALL - LOCAL

3.92

82

6

UDINE

100,514

BIG - REGIONAL

3.81

94

7

MARIBOR

95,171

MEDIUM - REGIONAL

3.71

84

8

ZADAR

76,343

MEDIUM - REGIONAL

3.70

96

9

RIJEKA

128,625

BIG - REGIONAL

3.69

90

10

ŠIBENIK

46,332

SMALL - REGIONAL

3.67

92

11

NOVA GORICA/ GORIZIA

49,471

SMALL - REGIONAL

3.60

86

12

OSIJEK

114,616

BIG - REGIONAL

3.18

88

HOW TO EVALUATE AND DEFINE ‘THE BEST’ FROM Meeting planners, FOR Meeting planners

W

ith different destinations we evaluate over 70 criteria that are described in detail below. They form the final destination grade or the ‚MEETINGS EXPERIENCE INDEX‘, as we like to call it. The best destinations are annually recognised on the main stage of the Conventa Trade Show.

A. Natural and cultural factors Factors that are vital for the development of the meetings industry, because events are usually focussed on the more appealing destinations. We grade everything from regional diversity, climate conditions and social attractiveness to architecture, historical sites and the attitude towards continual development of the market. The whole picture gives us an image of the diversity of a destination and is an important criteria for its attractiveness.

B. General and transport infrastructure This includes analytic assessment of infrastructure and public realm tidiness, which reflects the quality of living for residents and consequently also for congress guests. In this section we test everything from

destination safety to road, air and rail connections.

Other important criteria include public infrastructure, the network of financial institutions, internet access and a healthy and respectful attitude towards the enviroment.

C. Tourist infrastructure Without appropriate tourist infrastructure, the development of congress tourism is nearly imposible. The assesement shows if there is an appropriate quality and accessibility of hotel capacity, restaurants, cafes and nightlife. We also grade the recreational/sport offer as a basis for incentive programmes. On top of that, the cultural offer, tourist information and destination managment are also given full assessment.

D. Meetings infrastructure For many the most important part is grading the congress capacity. In this section we evaluate the standard palette of congress providers, congress hotels, congress centres, exhibition centres and focus on their quality. We want to know the number of appropriate 4 and 5 star hotel room providers and, above

69

all, that the incentive offer, business attitude and professionalism of congress providers is supportive of congress services and the activities of their local convention bureau.

E. Subjective grade Within the remit of subjective grading are a number of combined criteria that include political stability, destination safety and the attitude taken to congress tourism. We also assess the ratio between quality and price, the competitiveness of the destinaton, local hospitality and the destination‘s overall image. A lot of this boils down to the personal experience of the assessors.

F. Marketing buzz Despite impressively fulfilling the other criteria, proactive marketing can be the element that sorts the good from the great. This is why we assess the development of the entire marketing infrastructure in the field of direct, digital, social and traditional marketing.

An added value of our project it that we can then offer recomendations and suggestions on the further positive development of the destinations reviewed.

After evaluation, the destinations are then assigned one of five categories as follows: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so-so

Face 2 Face

GRAZ vs. MARIBOR A current comparison of the closest competitors on the 2013 ICCA scale according to the methodology of Kongres travelogues – meetologues.

GRAZ Population: 265.318 ICCA Country and City rankings 2013 219th place, 10 meetings Mercer Quality of Living 2013 NA Sunshine hours: 1903 per year

MARIBOR Population: 95.171 ICCA Country and City rankings 2013 328th place, 6 meetings Mercer Quality of Living 2013 NA Sunshine hours: 2037 per year

✚ Being the first is sometimes difficult, and Graz was among the first to develop the branding of the entire destination, subsidies and many other marketing innovations, from which other regional convention bureaus drew inspiration. However, former pupils have caught up and in the field of branding and in some other areas are now ahead of their teacher. A developed infrastructure and yearlong additional offer helps this, where tradition combines with the present and where everyone can find an offer for their taste, needs and pocket.

Environmental responsibility, tidiness of the surrounding areas and infrastructure, cultural infrastructure, the city of design and creative industries are all-ideal for the development of meetings industry. The city, key stakeholders and politics do not lack creativity and strategic vision..

✚ Maribor is one of the most promising meetings destinations in Slovenia.

The city is historically, ethnically and culturally extremely interesting. It gives an impression of familiarity and warmth. Unfortunately the city lacks an attractive story that would also attract foreign event organisers.

The main reason is the inexistence of a convention bureau. Maribor has everything that is necessary for development. On the other hand people are not fully aware of the potential the meetings industry could have.

Maribor is an excellent meetings destination whose biggest problem are its meetings identity and visibility and the absence of co-operation between the suppliers. In Maribor you will not be able to find a specialised DMC agency with local knowledge.

Graz meetings flashpoints: 1. Congress Graz - A blend of tradition and modernity that is an ideal backdrop for creative communication. The unique location in the historic city centre of Graz, a UNESCO listed World Cultural Heritage site.

2. Stadthalle Graz - Austria’s most up-to-date event location has been creating a stir in the Styrian capital since it opened in 2002.

3. Kunsthaus Graz - Memorable event locations. Candlelight dinners, presentations or panel discussions, the remarkable ambience of Space04 and Needle 4. Helmut List Halle - A former factory hall combined with modern architecture.

5. Joanneum Quarter - the centrepiece of Austria’s first public museum. The underground and yet light-filled auditorium and the attractive foyer provide a range of possibilities for events.

Maribor meetings flashpoints: 1. Habakuk Congress Centre - Centre can be proud of the wide range of events and other business meetings that have already been held here by some of Slovenia’s largest companies and 2. Green Village Ruševec - example of ecological, sustainable and green tourism in Slovenia.

3. Hotel Bellevue - at the top of Pohorje mainly attract those businessmen for whom the forests of Pohorje, the fresh air and the remoteness from urban hustle and bustle are a welcome break.

4. Maribor Regional museum - The Maribor city castle’s position in the centre of the city makes it a special point of interest and special venue.

5. Pohorje Incentives - Pohorje represents an excellent link between city life and nature, culture and sport. Pohorje is a place where man and nature are Co-creators of a mosaic of diverse incentive experiences.

STAY: Hotel Wiesler / 5*****

AND THE WINNER IS

4.14 / 5

STAY: Hotel Habakuk / 5*****

3.71 / 5

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Kongres meetologue

•DUBROVNIK MEET BUSTERS• 10 congress myths that you did not dare to ask, or know whom to ask:

MYTH 1: I CAN ORGANISE MY EVENT IN ONE OF THE SEVEN KINGDOMS ON THE CONTINENTS OF WESTEROS, ESSOS AND ASTAPOR. PLAUSIBLE

Unfortunately you cannot visit these continents, because they don’t exist, but they are real locations where the famous sitcom Game of Thrones was filmed, and in Dubrovnik you can really get the feeling that you managed to find yourself in a real Game of Thrones.

The Lovrijenac Fortress has served as King Joffrey’s home, and the tower Minčeta, Dubrovnik symbol, which falls under UNESCO protection. Lokrum is also in the story, known as the port city of Qarth.

MYTH 2: DUBROVNIK IS AN EXPENSIVE MEETINGS DES­ TINATION. BUSTED

Whilst Vilnius was announced as the cheapest weekend European destination, Dubrovnik finished sixth on the list. The capital of Lithuania is at the top of the list of the City Costs Barometer in Travel Money from the British Post Office. The recently released list covers 26 European cities, and Vilnius took the title of cheapest destination. A weekend in the Lithuanian capital will set you back only 130 EUR, while a weekend in Dubrovnik came in at 192 EUR.

MYTH 3: CROATIA HAS THE LARGEST NUMBER OF UNESCO HERITAGE SITES IN EUROPE. CONFIRMED

On the UNESCO list of World Heritage sites 18 Croatian monuments of exceptional importance are registered. Of these, seven are cultural and historical monuments and natural beauty and eleven are of non-material cultural values. Dubrovnik is perhaps best know for its well-preserved city walls, which hide within them the Gothic, Renaissance and Baroque churches, monasteries, palaces and fountains in the heart of the city.

MYTH 4: HORDES OF TOUR­ ISTS FROM MEGA CRUISE SHIPS BESIEGE DUBROVNIK. PLAUSIBLE

There are only few early morning moments when for many people the most beautiful city in the Mediterranean has empty streets.

However, this often occurs right in the high spring and autumn congress season. More than a thousand cruisers annually dock in the city, brining over a million tourists. The experienced locals will help you to find a peaceful tavern away from the buzz and the right space for your event.

MYTH 5: THE DUBROVNIK REPUBLIC STILL EXISTS. BUSTED

Maybe in the hearts of the true “gospar” families and in the special spirit of the city at the Rector’s Palace (Knežji dvor), whose chambers tell the stories about the famous Adriatic maritime republic. In 1358, with the Zadar contract the city was freed from the Venetian authorities and began a new chapter as a successful, independent trading power. Venice was a great rival, but never prevailed over the Dubrovnik Republic. In 1808, however, Napoleon did manage to dominate its territory.

MYTH 6: THE OLDEST EUROPEAN EVENTS TAKE PLACE IN DUBROVNIK. PLAUSIBLE

It can’t quite be confirmed, but certainly the “Fešta Sv. Blaža” is amongst the oldest, as it has been running since the 10th century.

This patron saint of the city has been honoured since the 10th century when, according to legend, he defended Dubrovnik from the Venetians who wanted to occupy Dubrovnik by fraudulent means.

MYTH 7: DUBROVNIK IS AN INACCESSIBLE MEETING DES­TINATIONS. BUSTED

Flight availability to Dubrovnik is improving year on year, borne out by the number of new routes and increased traffic at the airport.

Of the regional airports, Dubrovnik is in 4th place, with 1,584,471 passengers, ahead of Ljubljana and behind after Split, Zagreb and Belgrade. Last year there was 4.1% growth in the number of passengers.

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MYTH 8: YOU CAN MEET WORLD FAMOUS PEOPLE AT EVERY STEP. CONFIRMED

In the summer season there is not a day that goes by without world famous people visiting this beautiful city. Many choose Dubrovnik to have their wedding, and the truth is that there are only few places that compete with it as a special place to get married. With a little luck, you will be able to catch some of the world’s stars walking right past you.

MYTH 9: DUBROVNIK HAS THE BEST HOTELS. PLAUSIBLE

This is quite an unrewarding myth that has so many possible answers as event organisers.

Therefore, we considered the ‘hidden congress guest’ assessment, which every year reaches its peak with the MEETING STAR award to the winners and has been carried out continuously since 2007. The data is collected by means of a hidden hotel guest who, in a structured way, assesses over 450 criteria. The best hotel in Dubrovnik is based on the final grade: most recently it was the Hilton Imperial Hotel.

MYTH 10: DUBROVNIK HAS THE BEST SPECIAL VENUES. PLAUSIBLE

As with the previous myth, this is another tricky question. Many organisers swear by the Revelin and Lovrijenac Fortress: for a real experience of historic Dubrovnik there is the possibility to organise an event at the Revelin fortress, guarding the town on the eastern side, or Lovrijenac fortress to its west. The large space behind the wall and the outdoor terraces caters for events and offers a magnificent view over the town.

Top 10

TOP 10 REGIONAL DESTINATIONS KONGRESNA ZVEZDA MEETINGS STAR 2014

01.

DUBROVNIK, CROATIA

02.

SALZBURG, AUSTRIA

03.

KLAGENFURT, AUSTRIA

04.

VILLACH, AUSTRIA

05.

PIRAN, SLOVENIA

4.57

Dubrovnik is the flagship of regional tourism and is commonly the first association of meetings organizers we meet daily. It is the closest in the region to renowned Mediterranean convention destinations Cannes and Monte Carlo, and it will be even closer after the completion of the convention center. So far the center is successfully replaced by modern and well-equipped centers at hotels such as Dubrovnik Palace, Excelsior, Bellevue, Grand Villa Argentina, Importanne Resort, Dubrovnik President, Valamar Lacroma and Radisson Blue.

Well-developed is the entire conference infrastructure including destination management and creative agency scene. The city is safe and one of the tourist icons of the Adriatic and justifiably the most painted tourist skyline with unprecedented experiential diversity for conference guests.

4.20

Salzburg offers all the characteristics of a congress destination and a cosmopolitan mix of visitors. With its location in the heart of Europe and because of the high quality of life, Salzburg has a great starting point in congress tourism. For current logistics and transport restrictions of the city, medium sized congresses with up to 2.500 participants are the best suited. Two top-quality, modern and high tech congress centers are together with a top quality conference hotel infrastructure a foundation for this congress destination. In this area they will offer you a superior product wrapped in superior packaging. Although you will find Mozart on every step of your way and it seems that the clock stopped in the times of the famous composer, Salzburg is a very modern and cool tourist destination with extraordinary culinary scene.

3.97

Klagenfurt is a likable alpine congress destination with rich cultural heritage and high experiential diversity. Key advantage is definitely fairy tale like well-maintained and pleasant environment, quality offer that is above average in regional sense, and professionalism of suppliers. Position at the crossroads of important routes is also an important factor in competitiveness of this destination. The city is an important inter social and European transit region that is easily reachable thanks to modern highways and rail connections. Klagenfurt as the center of Carinthia with its tidiness, safety and ratio between price and quality is one of the best convention destinations in the wider region. The city builds its meetings offer on a sustainable development.

3.96

Villach is the second largest city of Carinthia and its tourist sights attract an enormous amount of visitors. Villach has also become established as a small Silicon Valley in the Alps, with an international character reflected in the town‘s infrastructure. The main reason for a meetings industry in this part of Austria are the numerous incentive programmes, all of which you can engage with in a very clean enviroment. The most charming aspects are the Carnithian way of life, cultural diversity and a general sense of casualness. In our opinion the main advantages are the size and the feeling of familarity, along with a modern congress infrastructure.

Locals also like to emphasise the border location, sat at the crossroads of three nations, which hasn‘t been totally picked up in a congress sense. It is an inspiring mixture of meeting facilities, atmosphere, modernism and a high quality of life and services at any time of the year.

3.92

Medieval Piran is definitely one of the most portrayed cities on Slovenian tourist postcards. The city owes its prosperity to the over a thousand-year long respectful coexistence between the saltpan workers and their natural environment.

Where once a monastery stood, today you will find the St. Bernardin hotel located only a 15-minute walk away from Piran. The Bernardin Congress Centre is the first and the largest hotel congress centre in Slovenia. Its multifunctional design sets the standards for all similar centres in the region.

For quite some time the city has been living in the shadow of its notorious tourist neighbour Portorož; the truth is, however, that in the future Piran will stand out if it decides for the right differentiation.

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Top 10

TESTING TO THE LIMIT

06.

UDINE, ITALIA

07.

MARIBOR, SLOVENIA

08.

ZADAR, CROATIA

09.

RIJEKA, CROATIA

10.

ŠIBENIK, CROATIA

BEST MEETING DESTINATIONS 2015

3.81

It is a unique world in which the Latin elements from the period of Roman Empire are mixed with those of Lombard, Venetian, Austrian and Slavic. History touches you at every step, which is the perfect backdrop for a variety of innovative incentive programs.

Udine has a rich quality of life, being one of the most economically developed Italian region. The city is perfectly accessible via highways, rail and air. There are plenty of hotel facilities in the city and the surrounding areas, which are a true shopping paradise with superb cuisine and some of the best Italian restaurants with Michelin stars. In the middle of one of the most important Italian wine regions you can organize you event in wineries, renovated industrial buildings or palaces. The whole offer is quality linked by the Friuli Venezia Giulia Tourist Board.

3.71

Maribor is one of the most promising meetings destinations in Slovenia. The city is historically, ethnically and culturally extremely interesting. It gives an impression of familiarity and warmth. Transport infrastructure, mostly because of the inactive Maribor Airport, is the weakest part of the Maribor meetings industry offer. Otherwise the city is safe and pleasant to live in. Its speciality is an extraordinary access to nature. The additional tourist offer is well developed, especially for sports and recreation. Congress offer of Maribor is concentrated in company Terme Maribor and their hotels Habakuk, Piramida (Pyramid) and Bellevue. The town is very rich with additional convention programmes suitable for incentives, but unfortunately a comprehensive offer of Pohorje and the town is under-utilised and not well presented.

3.70

Zadar with over 4000 beds, several campgrounds and resorts is a developed summer destination for leisure and a yachting paradise. The charming city with thousand years of cultural heritage, the proximity of the islands, five national parks and improving flight connections has a number of good reviews by foreign media describing it as a cool convention destination. The city is an ideal destination for organization of smaller conferences and incentives for up to 100 participants. Currently, the main drawback are congress facilities that are not offering enough space for bigger business events, as well as congress infrastructure which is not yet built and in function. Once everything is in place, Zadar will certainly be an important congress player.

3.69

The extended region of Kvarner has the huge potential to become a leading meetings destination. Individual congress cities together with the islands of Opatija, Lošinj and Cres are the heart of a very rich product. It is a complex offer, appropriate for associations as well as corporate events. Comparing Rijeka to Split it’s possible to see just how fast the tourist-congress transformation can happen. With its Mediterranean - industrial character Rijeka has no competitor in the Adriatic; the urban scene is so very alive and contains a rich cultural offer.

Plenty of congress stories are just waiting for discovery.

3.67

It is a fact that Šibenik has excellent conditions and is somehow considered to be a hidden jewel of the Croatian congress offer. Because of the natural beauty, a mayor part of the area around the Krka is declared a national park, of which the geographical center is Šibenik. This gives the whole area an outstanding experiential value and numerous opportunities in the field of congress tourism. For ease of accessibility it may be a suitable location for small association conferences as well as a variety of incentive programmes. Virtually all of the convention centers are completely renovated as part of the strategy to fill capacities in the pre-season. In Šibenik there is no shortage of entertainment, festivals, world-class cuisine and also offers for the more discerning guests.

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Kongres meetologue

DUBROVNIK

MEETINGS STAR AWARD BEST MEETING DESTINATION 2014

PEARL OF THE ADRIATIC

D

ubrovnik is a city growing and developing due to the meetings industry. It will be a big part of the future of this industry for the entire region. First, as the most successful Croatian and regional brand on the global meetings market. With little exaggeration we can claim the destination brand of the entire region will hang on Dubrovnik.

It will lead the region as the first destination where international and local hotel chains are opening convention centres and performing intensive co-branding. The results are numerous incentives of international corporations to book up the season and convention centre openings one after the other. I personally believe the meetings industry can change the image of Dubrovnik. It is possible new investments in meetings industry will change the sociological structure of tourists. I have to add, the key question is always the vision of the destination and the knowledge the infrastructure will be successfully marketed.

The wonderful setting of Dubrovnik is only a part of the story; the meetings industry is largely the logical industry for Dubrovnik. It is only missing some important investments into infrastructure and meetings infrastructure.

The meetings organizers can learn much from Dubrovnik, the inscription on the door to the Duke’s Palace: “Obliti privatorum publica curate” or “Forget your own gains and take care of the common ones”.

DID YOU KNOW That Dubrovnik, back then an independent state, was the first nation to formally recognise the United States as a nation when it declared independence from Great Britain.

COOL MEETINGS DUBROVNIŠKA ROŽATA: Dessert of Dubrovnik’s nobility.

Cream eggs with caramel sauce, served most often with the sweet liqueur or fruit. One of Croatian versions of the world-famous cream with caramel.

Kongres meetologue

ICCA 2014 Country and City Ranking Wordlwide: 99th place Europe: 55th place Destination grade: Excellent Meetings Destination

4.57

INDIVIDUAL GRADES:

A Natural and cultural factors

4.94

Stone Palace, which hides many stories, will greet you in all its splendour as it has for centuries greeted travellers from around the world. The magnificent city is one of the tourist icons of the Adriatic and justifiably the most painted tourist skyline with unprecedented experiential diversity for conference guests.

B General and transport infrastructure

4.49

Among Croatian destinations Dubrovnik depends the most on the availability of flights. Hence this year’s forecasted record number of flights is gratifying for conference organizers. The city is safe, as evidenced by the current analysis of the portal Trip Advisor. The city is logistically regulated solidly, it is only necessary to avoid the largest tourist crowds in the middle of the season.

C Tourist infrastructure

WHAT’S HOT 1. Dubrovnik declared ‘best port destination’ in the Mediterranean – Spanish Cruises News declared that Dubrovnik was the best port destination in the Mediterranean for 2013.

2. Dubrovnik to once again host HBO team of “Game of Thrones” – In 2011 American production company HBO chose Dubrovnik as the location for the filming of award winning hit series “Game of Thrones”, as a result of which the City has become the “King’s Landing”.

3. ICCA ranking – Dubrovnik climb on the list of popular meetings destinations. During the spring the large convention hotels in Dubrovnik – Rixos, Libertas, Valamar Lacroma, Dubrovnik Palace Hotel, Radisson Blue and others – hosted a series of major conferences with smaller meetings held in other hotels with convention facilities. It seems that 2014 is also shaping up to be very successful.

4. Dubrovnik’s Hotel renovations in 2014 – Exciting improvements in several of Dubrovnik’s most popular hotels, namely the Hotel Kompas, Dubrovnik President, Dubrovnik Palace and Argosy.

5. New Hotel openings announced for 2014 season – the Hotel Dubrovnik Riviera project, which will offer the Dubrovnik Riviera more than 730 units with accompanying facilities, encompasses a full reconstruction of the Hotel Astarea in Mlini, the existing Hotel Mlini, the Hotel Orlando and the “Češkebanje” beach bar.

4.95

Dubrovnik is once again well established on the world tourist map as a leading tourist destination in the region. Given the extensive tourist infrastructure locals would want to stretch the summer crowds on the rest of the year. In addition to legendary and iconic hotels like the Excelsior, the city offers a variety of hotel accommodation and is regarding restaurants and entertainment lively day and night.

D Meetings infrastructure

4.69

To have convention completeness Dubrovnik is only missing a modern multifunctional convention centre, which has been planned for a long time. So far, it is successfully replaced by modern and well-equipped centres at hotels such as Dubrovnik Palace, Excelsior, Bellevue, Grand Villa Argentina, Importanne Resort, Dubrovnik President, Valamar Lacroma and Radisson Blue. Well-developed is the entire conference infrastructure including destination management and creative agency scene.

E Subjective grade

4.58

World destination is again attracting well-known names and world class events. It is the strongest brand of the region in the meetings industry which hardly disappoints or leaves indifferent. Dubrovnik ignites love at first sight.

F Marketing buzz

4.95

When you’re a recognised tourist icon, the marketing tends to take care of itself. This is not quite the case, however, for the meetings industry, although it can help a lot. The great advantage of Dubrovnik is that its director actually comes from the meetings industry and therefore well understands the multiplier effect. Further helping this, Dubrovnik is excellently organised and promoted, ensuring that it is the leading light among the regional offices.

Comparison with the region: Dubrovnik is the flagship of regional tourism and is the first

BEST INCENTIVE IDEA The Dubrovnik polaroid treasure hunt. The programme has been adapted to Dubrovnik’s most attractive locations, where teams get the chance to explore, compete and have fun. Tasks include answering a list of questions, as well as finding and photographing objects and situations inside the city walls.

WHO TO CONTACT Dubrovnik Tourist Board & Convention Bureau, Brsalje 5 20000 Dubrovnik, Croatia Ms. Romana Vlašič, E: romana.vlasic@tzdubrovnik.hr T: +385 20 312 015, www.tzdubrovnik.hr association of meetings organizers we meet daily. It has still not reached its full potential. It is the closest in the region to renowned Mediterranean convention destinations Cannes and Monte Carlo. It has the biggest potential in the area of corporate and other incentives; after the completion of the convention centre also in the area of international associations conventions.

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Kongres meetologue

SALZBURG

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

SALZBURG GIVES YOU WINGS

I

f security and political stability are treated as givens, the key advantages of Salzburg are the compactness and manageable size of the city, the easy accessibility, the convention centre in the city centre and the technological sophistication of the destination. Salzburg is already in its essence and urban organisation one of the most sustainable world congress destinations. In addition they care a lot about your congress and welfare of participants. A friendly gesture for event organisers is the free concert which is prepared for international congress guests, and the already mentioned congress subsidies if you bring to the city at least 250 international participants as well as cheaper tickets for public transport. A small city by size, but a congress metropolis by its offer and approach to congress tourism.

The entire industry has for ten years been successfully connected by the Salzburg Convention Bureau, which works on the non-profit model of its older brother in Vienna. Salzburg also has great congress ambassadors and advocates of event organisers.

DID YOU KNOW Did you know, that the world’d largest ice cave is located in Salzburg? The so called “Eisriesenwelt” is located only half an hour by car from the city of Salzburg. In total, the ice cave has a length of 30 miles. A tour through the ice cave takes 1 1/4 hours and is a highlight for every business and leisure tourist coming to Salzburg.

COOL MEETINGS Ikarus Restaurant, which is located in Hangar-7 in Salzburg, every month hosts the best chefs in the world who present their favourite masterpieces in cooperation with the owner of the restaurant, Eckart Witzigmann, and chef Martin Klein. April’s chef was Slovene Ana Roš from restaurant Hiša Franko in Kobarid. This is one of the best world-class culinary stories in the world, if not the best in line with its concept.

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ICCA 2014 Country and City Ranking Wordlwide: 134th place Europe: 71th place Destination grade: Quality Meetings Destination

4.20

INDIVIDUAL GRADES:

A Natural and cultural factors

4.63

The picturesque alpine landscape with Mozart, lakes, culture festivals and rich history creates an unmistakable experiential diversity and atmosphere that makes Salzburg one of the most famous tourist destinations of Europe.

B General and transport infrastructure

4.48

With its location in the heart of Europe Salzburg has a great starting point in congress tourism, helped also because of the high quality of life. Excellent public infrastructure, idyllic nature, recreation and sports infrastructure is also unequalled.

Probably one of the most friendly and regulated destinations in Central Europe, which possesses all the characteristics of a metropolis packed into an extremely attractive package.

C Tourist infrastructure

4.41

Although you will find Mozart on every step of your way and it seems that the clock stopped in the times of the famous composer, Salzburg is a very modern and cool tourist destination. It appears that Salzburg was formed and lives for tourism and it is especially necessary to highlight the extraordinary culinary scene.

D Meetings infrastructure

4.53

Two top-quality, modern and high tech congress centres – Messezentrum Salzburg for 6,000 participants and Congress Salzburg for 2.500 participants – are together with a top quality conference hotel infrastructure a foundation for congress destination. Marketing is successfully connected by the Salzburg Convention Bureau, which last year celebrated its 10th anniversary.

E Subjective grade

4.36

Austrian efficiency and organisation, peppered with the baroque charm of its city, is the formula for success in the field of medium-sized congresses up to 2,500 participants.

A cosmopolitan mix of visitors and the local population is torn between tradition and the fast pace of the 21st century.

F Marketing buzz

4.62

The most musical city in the world certainly knows how to attract visitors - they have extensive experience around events with their traditional Summer festival, and they know how to translate this perfectly to the meetings industry floor.

The complete support centre in Austria is self-evident and a well-organised convention bureau works like a Swiss clock.

Cultural heritage and innovation also help with the marketing and, of course, location, location, location.

WHAT’S HOT 1. Hello Salzburg – In spring 2015, the marketing cooperation “Hello Salzburg” was initiated. It consists of 11 top-sights in the province of Salzburg. Together they created a brand development strategy and set the focus on innovation, quality, family friendliness and a clear topic-orientation.

2. Cultural Events – Salzburg stages over 4000 cultural events every year and is one of the world’s most famous cities of culture. This year, they have two very special anniversaries: The famous movie “The Sound of Music” celebrates its 50th anniversary in 2015. More than 300,000 people come to Salzburg every year to see where the film was made.

Hellbrunn palace is celebrating its first 400 years of existence. The ensemble – the palace, the trick fountains and the park – were built between 1612 and 1619 and are still a very famous tourist magnet.

3. Successful Congress Destination – According to the meeting industry report Austria, Salzburg is the second most popular congress destination in Salzburg. After the EPMA Congress and the Congress for Analytical Chemistry in 2014, it hosts some noteworthy events this year.

4. Large-Scale Investments – After extensive renovation and a €15 Mio. investment, the Crowne Plaza Salzburg – the Pitter and (the brandnew!) Pitter Event Center re-opened in October 2014. The new conference center provides 11 new rooms with state-of-the-art technology on 1300m2. The highlight is the ballroom, which is divisible in six sections and has daylight in every room due to its six unique glass domes. In November 2014, the IMLAUER Sky Bar & Restaurant opened. Its extraordinary cuisine and the astonishing view over the city are unique in Salzburg.

BEST INCENTIVE IDEA Tabtour - Up to 1000 participants can participate in the tabtour. They work together in small groups and each group gets a tablet with innovative features. It guides them through the city to the next sight. From there, the group has to fulfill tasks like e.g. taking pictures or answering questions (historical and cultural questions about the city or knowledge questions about a previously held lecture). The last stop could be a dinner restaurant. The group with the highest score receives a prize.

The tabtour is as flexible as can be, as it is not linked to a time, place or content.

WHO TO CONTACT Salzburg Convention Bureau, Auerspergstrasse 6, 5020 Salzburg, Austria; Mr. Gernot Marx, E: g.marx@salzburgcb.com, T: +43 662 88987 273; www.salzburgcb.com

this area they will offer you a superior product wrapped in superior packaging. Unlike the congress sister Ljubljana, which shares a lot in common, Salzburg has no problems with branding and visibility. Otherwise, location, location, location and once again location is considered a crucial reason for choosing Salzburg for your event.

Comparison with the region: It is difficult to compare Salzburg with it much larger brother Vienna, yet it offers all the characteristics of a congress destination and a cosmopolitan mix of visitors. For current logistics and transport restrictions of the city medium sized congresses with up to 2,500 participants are best suited. In 77

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KLAGENFURT AND LAKE WORTHERSEE

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MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

CONVENTIONLAND

he image is complemented by extraordinary cultural and architectural heritage that is most evident in Klagenfurt. Landscape diversity as well as relationship to the environment are extraordinary and wonderful scenery for organising congresses, conferences and other events. At the same time Carinthia is a crossroads of three cultures which represent an outstanding marketing potential. In the current tourism strategy documents it is clearly written that Carinthia wants to become the third most important destination in Austria with its centre in Klagenfurt.

They set themselves a goal that Klagenfurt would become the third most important Austrian meetings industry destination, following Vienna and Salzburg as the first and the second most important meetings destinations.

Conventions and meetings industry is organized in the realm of Association Conventionland Karnten which has been operating since 2007 and brings together over 60 partners in Carinthia. This is a marketing coalition that has been successfully promoting meetings industry offer of Carinthia in the past few years.

DID YOU KNOW Legend has it that Klagenfurt was founded after a couple of brave men had slain the abominable “Lindwurm”, a winged dragon, in the moors adjoining the lake, the staple diet of which is said to have been virgins, but which nonetheless did not spurn the fat bull on a chain that the men had mounted on a strong tower.

COOL MEETINGS Dumplings known from ski trip visits called “Germknodel” are not originally speciality of Carinthia, nevertheless I think of them every time I think of Carinthia. Carinthia is otherwise divided into 12 culinary regions each of which has their own typical culinary products.

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ICCA 2013 Country and City Ranking Wordlwide: 371th place Europe: 186th place Destination grade: Quality Meetings Destination

3.97

INDIVIDUAL GRADES:

A Natural and cultural factors

4.46

Klagenfurt builds its meetings offer on sustainable development. Main types of tourism are based on natural wealth and experiential diversity. Apart from natural wealth it also has rich cultural heritage and the crossroads of three cultures represents a rich marketing potential.

B General and traffic infrastructure

4.35

Position at the crossroads of important routes is an important factor in competitiveness of destination. Klagenfurt is an important inter social and European transit region that is easily reachable thanks to modern highways and rail connections.

Somewhat poorer are air connections.

C Tourist infrastructure

4.82

WHAT’S HOT 1. Sportpark Arena Opening – Completed in 2013 it is Austria’s largest multi-functional sport arena. The facility was designed as a four-way arena for sport, cultural and social events.

2. Ljubljana and Klagenfurt brought closer with a new bus connection – Departures four times a day, every day bring the two cities much closer together.

3. Ironman Austria – Europe’s largest triathlon coming to Klagenfurt in 2014 – The bike section with a ‘Tour de France’ atmosphere attracts over 2,000 athletes from 50 countries with its beautiful setting and perfect triathlon landscape.

4. United world games 2014 in Klagenfurt – The Games are among Europe’s finest youth sporting events and attract thousands of young athletes from all around the world every year. Sport unites everyone, even whilst the skin colour, origin and religion of the participants will differ.

5. CBMI 2014 – 12th international workshop on content-based multimedia indexing - Bringing together the various communities involved in all aspects of content-based multimedia indexing, retrieval, browsing and presentation.

Carinthia is one of the most developed tourist destinations in Austria with comprehensive tourist offer. At this time it is leading in the field of sports, active holidays and holidays in pristine nature. This part of the offer is accompanied by numerous health, wellness and spa suppliers.

D Meetings infrastructure

3.89

Being oriented towards holidaying tourism for years, convention infrastructure is somewhat behind compared to competition in Austria. Although Klagenfurt is weakest in this respect the offer is still above average in regional sense.

Klagenfurt can be an excellent starting point for incentive programmes near by and in Carinthia.

E Subjective grade

4.41

Klagenfurt as centre of Carinthia with its tidiness, safety and ratio between price and quality is one of the best convention destinations in the wider region. Personal experience is pleasant. Image of destination positively affects the result of a congress or an event.

F Marketing buzz

4.45

Mighty Carinthia is very much at home in tourism and knows very well how to serve its marketing side. They have a good ear for meeting industry tourism and Conventionland Karnten is doing a fine job. Compared to the more established Austrian destinations of Vienna, Salzburg and Graz they have to put in a bit more muscle to get themselves on the radar, but a structured marketing approach and a consistent presence on the international market is bringing some good results.

Comparison with the region: Klagenfurt is a likable and pleasant alpine congress destination that is reminiscent of Gorenjska region in Slovenia in many respects. Not surprisingly, co-operation between regions has been developing lately, however we also note some competitiveness in the field of meetings industry. It is interesting that closeness to border represents an advantage and an opportunity for majority of meetings industry suppliers. Key advantage of Klagenfurt is definitely fairy tale like

BEST INCENTIVE IDEA The Bike Gourmet tour - discover the stunning surroundings of Klagenfurt and its culinary delights in an exciting way!

WHO TO CONTACT Carinthia Convention, Voelkermarkter Ring 21 - 23 9020 Klagenfurt, Austria Ms. Patricia Flatschacher, E: patricia.flatschacher@kaernten.at T: +43 463 3000 96, www.convention.kaernten.at

well maintained and pleasant environment and quality offer and professionalism of suppliers. In this respect Carinthia and Klagenfurt are slightly ahead of other destinations in the region. But most important is touristic culture and good co-operation between suppliers that qualitatively round up standard meetings offer.

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VILLACH THE ALPINE LAKES EXPERIENCE

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he area around Villach, with its perfectly accessible location, is one of the most attractive meetings destinations in the wider region. Villach is an open minded city, especially well known for it‘s festivals and parties. It is blessed with romantic and picturesque lakes, trekking, endless bike tracks, golf and excellent meetings capacities. In the winter time it continues to reach out with snow-topped mountains for skiing, incentive programmes, wine and an excellent food offer. Given its important geographic location, Villach has always been an attractive regional shopping centre and it continues to be so with the new Atrio centre located at the crossroads of Carinthia, Slovenia and Friuli, which acts as a completely new type of thematic shopping centre where it is also possible to organise events. With its thematic standpoint uniting three countries (Austria, Slovenia and Italy), languages and cultures, it is an ultra-modern incarnation of the regional spirit bringing together three cultural circles.

Villach – an Alpine-Adriatic centre is the Carinthian town that displays the greatest Mediterranean influence. This is not only true of the climate but also primarily of the architecture and people’s mentality. Hardly surprising when the town surrounded by lakes and mountains is only a few minutes’ drive from the Italian border. But it is also only a stone’s throw from Slovenia.

DID YOU KNOW Villach Conference on Global Warming The conference was held from 9 to 15 of October 1985. It was the first time that the world really started noticing the issues of global warming and the ozone hole. The conference was supported by the Austrian goverment, whilst a small team of expert scientists laid the path to permanent solutions in the future.

COOL MEETINGS Natural, homemade and traditional are the words to describe the culinary specialities of region. They are especially proud of their unique eating habits and dishes. The mixture of Alpine and Mediterranean air serves up smoked ham and cheese even more aromatic and delicious than usual.

You must also try the salmon from Ziljska valley, or the tasty meat of a Carinthian mountain Ox.

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WHAT’S HOT Destination grade: Quality Meetings Destination

3.96

INDIVIDUAL GRADES:

A Natural and cultural factors

4.48

Carinthia is defined by its numerous waters, where over 1,270 rivers and over 200 warm lakes can be found, the biggest and the famous Woerthersee, near Villach. Adding to the experience is an interesting renaissance style architecture and the alpine spirit with a mediterranean touch.

B General and traffic infrastructure

4.32

Carinthia has a very well developed traffic network. Three highways go through the country: South highway (A2), Turska highway (A10) and Karavanke highway (A11). The most important railways are the South railway and Turska railway. The city of Villach is an important traffic intersection. From an airline accesibility perspective, Villach is closest to Klagenfurt airport, although Ljubljana and Graz airports are also an option.

C Tourist infrastructure

4.58

Carinthia has a tourist season throughout the year. Whether its on the hiking paths, running tracks or nordic walking trails, on biking and horse riding roads or beautiful golf courses, if you like to be active you will find something for your taste. A great hotel infrastructure and a series of events are the final touch of a highly developed tourist product.

D Meetings infrastructure

4.07

1. Carinthian summer festival – This classical music festival has been in existence for 40 years and alongside Salzburg and Bregenz has gained an excellent reputation in Austria. During the months of July and August the modern Congress Centre in Villach hosts major symphonies, music theatre for children and literary gems, while in the splendid Baroque abbey church in Ossiach there are concerts and in particular performances of what has become the festival’s hallmark: church opera.

2. IRONMAN Austria – Every year IRONMAN Austria attracts 3.000 ath- letes from 60 countries around the Known as one of the most beautiful races in the world, IRONMAN Austria has become legendary among athletes. After swimming, the athletes bike through the scenic land- scape of Carinthia and run along the lakeside and across the city is mainly flat and shaded.

3. Alpe Adria Bike Festival – For the second year in June the Alpe-Adria Bike Trail will connect three countries, Austria, Slovenia and Italy. 3-days programme is indeed the biking festival with many side events with the epicentre in Villach.

4. European Bike Week 2015 – On of the biggest Harley Davidson events in the world takes place around Faaker lake at the beginning of September. More than 70,000 fans meet and celebrate for an entire week. The Harley Davidson Parade, which goes through the centre of Villach, forms the highlight of the event.

5. Villacher Kirchtag – Austria‘s largest traditional folk festival is a melting pot of traditions and ancient customs. During the one week celebration from July 26 to August 2, you can also enjoy a fun park and watch presentations and shows on several stages all over the centre of Villach.

BEST INCENTIVE IDEA

Carinthia has excellent congress infrastructure at its disposal. A central meeting point is the Congress Centre Villach, but apart from that Carinthia also offers a variety of excellent congress hotels, where you can organise events. The incentive programme offer is also very extensive and will satisfy everybody, from adrenaline lovers to classic congress organisers. It sets Villach at the very epicentre of the regional incentive offer.

RAFT BUILDING WORKSHOP – Raft building is a classic teambuilding exercise where teams construct a functional raft by themselves. It is up to the teams how to build it, as long as the raft carries them over water.

Everyone has to contribute to the planning and construction to make it work, putting a focus on the ability to communicate, forward-think and generate responsible action.

E Subjective grade

Convention Bureau Region Villach Region Villach Tourismus GmbH, Töbringer Straße 1, A-9523 Villach Landskron; Ms. Martina Mayrhofer, T: 0043(0)4242/42000-53, F: 0043(0)4242/42000-42; E: mayrhofer@region-villach.at, www.region-villach.at

4.42

Villach is the centre of the Carinthian incentive industry, at- tracting congress organisers with its natural sense of open- ness and happiness. It is no surprise that the biggest Harley Davidson event in the world takes place at the Faaker lake. In addition to that has an excellent culinary offer and a wide choice of hotels. In the direct vicinity of the city there are many excellent 5 star hotels, over 1,400 rooms in 4 stars hotels and 2,500 rooms in family hotels and pensions.

E Marketing buzz

4.41

The Carinthian meetings industry is tightly knit into a very well working convention bureau, which connects the smaller destinations of Central Carinthia, Bad Kleinkircheim, Klagenfurt, Worthersee and Villach. They offer organisers free services for searching for venues and connecting with local congress providers. They also present the region as a whole, although it sometimes seems that Villach doesn‘t get adequate attention. In the bureau you can find 47 of the best hotel providers in the region. They create a lot of positive buzz for the local meetings industry.

WHO TO CONTACT

Comparison with the region: Villach is the second largest city of Carinthia and its tourist sights attract an enormous amount of visitors. Villach has also become established as a small Silicon Valley in the Alps, with an international character reflected in the town‘s infrastructure. The main reason for a meetings industry in this part of Austria are the numerous incentive programmes, all of which you can engage with in a very clean enviroment. The most charming aspects are the Carnithian way of life, cultural diversity and a general sense of casualness. In our opinion the main advantages are the size and the feeling of familarity, along with a modern congress infrastructure.

Locals also like to emphasise the border location, sat at the crossroads of three nations, which hasn‘t been totally picked up in a congress sense. It is an inspiring mixture of meeting facilities, atmosphere, modernism and 81

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PIRAN CITY OF SALT

M

edieval Piran is definitely one of the most portrayed cities on Slovenian tourist postcards. It stays in my memory as a place where many movies from my youth were filmed. During the 1950s, it was the centre of the Slovenian film industry and the movie scenes filmed there left an unforgettable impression in the memory of the viewers and awakened in them a desire to come visit it.

Personally, I see Piran as a cultural and creative Mediterranean city, as for many years it has been delighting visitors of the Golden Drum Advertising Festival and many other events, which are all represented in the statue of the Serbian

DID YOU KNOW The Tartini kiss – a kiss under the statue dedicated to the famous musician from Piran, Tartini – is a guarantee of luck and prosperity. Maybe you will find your luck on 6 July, International Kissing Day.

advertising pioneer Dragan Sakan standing next to the Teater Café. Only a few places are capable of paying tribute to the legend and the advertising genius of the Balkans in such a manner as Piran did.

Top of the Adriatic The lighthouse of Piran, the most exposed and attractive sight, represents a symbolic peak of the Northern Adriatic Sea and is known by all sailors. Together with St. George’s Church it is a symbolic centre of the Mediterranean. Piran and its surroundings feature many natural landmarks. The highest flysch wall on the Adriatic, the Strunjan cliff, with its peak 80 meters above sea level, olive groves in the hinterland and the famous Sečovlje saltpans are just a fraction of the rich natural and cultural heritage of this city. The list of cultural monuments is endless; to start off, there is Tartini Square, the Minorite Monastery, the famous “Benečanka”, a building that dates back to the era of the Venetian Republic, and the Tartini’s House.

COOL MEETINGS Piran sea bass – it became a local culinary specialty owing to the Fonda family, which has been breading this “king of all fishes” with passion and commitment on a sea farm in the middle of the Piran gulf. Each sea bass bears a designation of origin and a quality guarantee.

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WHAT’S HOT Destination grade: Quality Meetings Destination

3.92

INDIVIDUAL GRADES:

A Natural and cultural factors

4.82

Piran has always been a meeting point of different languages and cultures, due to its prestigious strategic location, and the centre of northern Istria. Because of the seabed formation and the diverse flora and fauna, the underwater world which surrounds the cape of Piran is probably the most beautiful and the most vivid part of the Slovenian sea. Despite the shallow waters, the short coastline and intensive urbanisation, the Slovenian sea is invaluable from the viewpoint of biodiversity.

B General and traffic infrastructure

4.02

One could say that the Bernardin hotels are the main hotel resort in Piran, although one could easily place them in Portorož. On the one hand the complex offers a wide enough and sufficiently comprehensive range of services for all tastes, and on the other there are quite a few boutique hotels in the city, among which the Piran and the Tartini hotel are the most popular. The destination is persistently trying to improve its tourist services, which have not yet reached their full potential, and that is probably what makes it so attractive.

D Meetings infrastructure

4.15

The Bernardin Congress Centre is the first and the largest hotel congress centre in Slovenia. Its multifunctional design sets the standards for all similar centres in the region. The biggest hall can host up to 1,100 participants. In Piran, youwill find a true treasure from the Secession period of ar- chitecture, the Tartini Theatre. Furthermore, it has to be pointed out that you probably will not find more picturesque openair venues elsewhere on the Slovenian coastline

E Subjective grade

4.26

The locals and everyone involved in organising events must realize that they live in a historically and culturally important environment, which is full of interesting stories. These make the city unique and the guest curious. Stories can be a source of inspiration for incentive programmes, some of which have already been successfully implemented. One such example is the innovative incentive programmes organised by the Fonda family.

F Marketing buzz

2. Internautica – In the first weeks of May, the international boat and nautical equipment fair Internautica takes place in Portorož. Every year, the Internautica Fair is visited by more than 10,000 people.

3. Tartini Festival – An international festival of chamber music dedicated to the memory of the life and spirit of Giuseppe Tartini, the famous classical composer who was born in Piran.

4. Slovenian Film Festival – A cultural and business event, a meeting place for filmmakers, film enthusiasts, experts and business partners.

5. The Golden Drum – The Golden Drum is an annual international advertising festival that takes place in October in Portorož and Piran.

6. Piran Days of Architecture – An international architectural conference with one of the oldest traditions in the world.

4.15

As its window to the rest of the world, the Slovenian coast plays a crucial role for Slovenia. In terms of traffic connections, we cannot avoid the fact that this is the only part of Slovenian territory which is not only accessible by road and air but also by sea. With the rapid development of the airports in Venice and Trieste it is well connected to the rest of the world from the standpoint of congress guests.

C Tourist infrastructure

1. Saltpans Feast – The Saltpans Feast takes place at the end of April (the last weekend in April). A new season of salt gathering begins on St. George’s Day.

4.66

BEST INCENTIVE IDEA Find the lost Tartini violin in Piran – this adventure will lead you through the hidden streets of Piran, Casa Veneziana, Monastery Cloister, to the many secrets of the past search- ing for pieces of violin. At the market place which will give you an introduction to the Istrain culinary delights the great final act will be performed – a music performance by the founder of the hidden violin. One idea with a triple remix: culture, culinary and active involvement of the whole team.

WHO TO CONTACT Bernardin Resorts & Hotels, Obala 2, 6320 Portorož, Ms. Mojca Gobina, E: mojca.gobina@bernardingroup.si; T: +386 5 690 7302, www.portoroz.si/en

The weakest link is the fact that Piran does not have an active office for the meetings industry which would summarise everything the city has to offer under one roof and place it on international markets. Besides, for an external observer, congress services seem poorly structured and stiff.

Comparison with the region: Piran is probably the most inspiring Slovenian meetings destination. In the past, the people living in the city were in- spired to discover things and to make more out of them, and therefore today Piran is full of artwork, marvellous facades and creative MICE stories. At each step exceptional encoun- ters are waiting to be discovered and what they need is only a bit of a boost and some extra energy. For quite some time the city has been living in the shadow of its notorious tourist neighbour Portorož; the truth is, however, that in the future Piran will stand out if it decides for the right differentiationIncentive programmes do not have much competition in the Istrian region, and another big advantage is a fully developed meetings industry product and a tourist tradition. What is missing is better oriented destination management, which would ensure joint marketing with a stronger emphasis on Piran. To congress guests Piran can offer more than Portorož – the gastronomic scene is better and the spirit of the city is still largely untapped.

The joint promotion of Piran and Portorož may seem logical at first glance; however, a different approach is worth considering because these are two quite different MICE stories.

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MARIBOR

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

EUROPEAN CAPITAL OF CULTURE

G

eographically the city is defined by the Drava River basin and the green Pohorje, which is one of Slovenia’s largest forested areas. If there is fog in Ljubljana, Maribor will probably be having sunshine. Maribor is a small and friendly city, especially friendly and easy to use for conference and congress guests. Maribor has no shortage of special venues for events. Lent, the former Drava River Maribor has everything bigger ones have (only in a smaller format). Compared to other Slovenian Meetings destinations like Ljubljana, Portorož and Bled it possibly has a

bit less experience in the field of meetings industry, which it compensates with friendly attitude of suppliers, that give the client a feeling that he or she is wanted.

DID YOU KNOW That in Maribor grows ‘Old Vine’, the oldest vine in the world and the oldest living specimen on our planet of a noble grape vine that still bears grapes! At an age of over 400 years it is registered in the Guinness Book of Records as the oldest vine on the planet.

COOL MEETINGS Before downing the “Pohorje blue berries” liquor, try the “Pohorje pot”. It is a traditional dish that can be found in huts all over Pohorje; on special request it will also be prepared for your guests at Hotel Habakuk!

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ICCA 2013 Country and City Ranking Wordlwide: 328th place Europe: 164th place Destination grade: Quality Meetings Destination

3.71

4.19 A Nature and Cultural Factors Maribor is in the centre of Styria with a rich history that is reflected in its cultural heritage. The landscape diversity of fertile soil, beautiful nature, forests, clean streams, and the green Pohorje are the basics for all kinds of add-ons for the meetings industry. Maribor is also the cultural centre of the country.

4.15

Transport Infrastructure, mostly because of the inactive Maribor Airport, is the weakest part of the Maribor meetings industry offer. Otherwise Maribor is a safe and pleasant city to live in. Its speciality is an extraordinary access to nature.

C Tourist Infrastructure

1. International rowing regatta in 2014 – This exciting international sports event is particularly exciting because of performances by finalists and medal winners of the Youth World Championship!

2. Lent festival - Celebrates its 21st anniversary this year.

INDIVIDUAL GRADES:

B General and Transport Infrastructure

WHAT’S HOT

4.15

3. Pruning the oldest Wine in the world – in 2014 Maribor will celebrate 35th Anniversary of Pruning the oldest Wine in the wordl. Pruning of the Old Vine is one of the highlights of the entire cycle of events dedicated to the Old Vine, which end with a ceremonial grape harvest. An attractive cultural program invites each year visitors from near and far to one of the banks of the river Drava.

4. New Film 2014 – Maribor the City on river Drava: The film presents the most popular and beautiful spots in the city of Maribor - old town, city wine hills, oldest vine tree in the world, Pohorje Mountain, city park - during romantic winter time through the eyes of a foreign visitor.

5. Habakuk Hotel****, Terme Maribor d.o.o. is the winner of Brand Leader Award2014: The Leading provider of wellness and medical tourism in South East Europe. Award is awarded based on standardized criteria: innovation, high market visibility and positioning of the authentic product.

In Maribor and its immediate surroundings there are over 109 accommodation facilities with some 1,500 rooms. A little over half of these are in hotels that are mostly of medium or higher categories and are suitable for business tourism. The additional tourist offer is well developed, especially for sports and recreation.

D Meetings Infrastructure

3.89

Congress offer of Maribor is concentrated in company Terme Maribor and their hotels Habakuk, Piramida (Pyramid) and Bellevue. This company and partly also Sports Centre Pohorje and City Hotel are carriers of offer and development. The town is very rich with additional convention programmes suitable for incentives but unfortunately a comprehensive offer of Pohorje and the town is under-utilised and not presented, convention bureau does not operate, and there are chronic shortages of specialised agencies. A more intensive co-operation between all players of the destination is essential and we hope that the ECC Project will have a positive impact on the destination.

E Subjective mark

4.05

Maribor is an excellent meetings destination whose biggest problem is its meetings identity and visibility and the absence of co-operation between the suppliers. In Maribor you will not be able to find a specialised DMC agency with local knowledge.

F Marketing buzz

BEST INCENTIVE IDEA Lent, the oldest part of the city, where you can explore the oldest city sights, try a traditional raft ride, and in summertime visit the international multi-cultural Festival Lent, when the Drava embankment turns into a whirlpool of top cultural events and entertainment, and where many bars, coffeehouses and restaurants with international cuisine invite you to sit around and enjoy their excellent catering offers.

WHO TO CONTACT Maribor - Pohorje Tourist Board, Tkalski prehod 4, 2000 Maribor, Slovenia Ms. Bernarda Karo, E: bernarda.karo@maribor.si, T: +386 2 234 66 08, www.maribor-pohorje.si

4.15

Maribor has for some time had its own convention bureau and is firmly on the meetings industry map, but unfortunately the crisis hit them the hardest in all of Slovenia, with the consequence that they had to reduce their promotional budget. The destination is making every effort to maintain its presence and given this hard work the promotional part of the Maribor story will soon improve.

Comparison with the Region: Maribor is one of the most promising meetings destinations in Slovenia. The city is historically, ethnically and culturally

extremely interesting. It gives an impression of familiarity and warmth.

Unfortunately the city lacks an attractive story that would also attract foreign event organisers. The main reason is the inexistence of a convention bureau. I have a feeling that the lack of knowledge in the field of meetings industry stems from the influence of the past and industrial thinking. Maribor has everything that is necessary for development. On the other hand people are not fully aware of the potential the meetings industry could have. We hope that the ECC project will also use meetings tourism in its start-up phase.

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NOVA GORICA - GORIZIA

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

A TEENAGER AND A LADY OF RESPECTABLE AGE

D

ue to its location between the Alps and the Mediterranean and at the ethnic junction of Roman and Slovenian population the Gorizia region is a particularly rich and attractive place. An excellent location at the crossroads of the CEC road and rail networks in the relative vicinity of airports makes it recognisable as a conference destination. The abolition of borders has created conditions in which it has become practically impossible for the Slovenian and Italian side to remain isolated from each other. Time will be needed in order to create the right trust. Convention tourism could be one of the biggest accelerators of cross-border co-operation and the future of tourism, sspecially given

the fact that it is close to one of the strongest European convention markets in North Italy, and that a university centre is being developed that is also able to generate conferences of international associations.

DID YOU KNOW That according to the 6th Paris Peace Conference the town of Gorica/Gorizia belonged to Italy, and thus a substantial part of the GoriĹĄka area, the SoÄ?a Valley and the Lower Vipava Valley, lost its centre.

COOL MEETINGS Jota is the Karst and Friuli national separate dish or casserole. Today in Friuli it is hardly known any more, while it has domesticated around Gorica and throughout Primorska.

Only the name is derived from the Friuli word Jota, which derives from Gaelic word for soup. The basic ingredients are beans, potatoes, sauerkraut, dried pork meat and spices.

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: quality meetings destination

3.60

INDIVIDUAL GRADES:

A Natural and Cultural Factors

4.15

Gorizia and Nova Gorica are the heart of the sunny and verdant Goriška plane. Due to its interesting position between the Alps and the Mediterranean and the junction between the Roman and Slavic it forms a historically attractive space with high experiential value and preserved natural and cultural landscape.

B General and transport infrastructure

4.22

1. International meeting of Saxophone players – An attractive one-week festival with musical events enriches and brightens up summer nights in Nova Gorica.

2. Pixxelpoint: international festival of new-media art – Bringing information technologies closer to the broader public and at the same time presenting other possibilities for the use of computers, particularly to the younger generation.

3. HIT casinos celebrating its 30th anniversary 4. Annual PUMAS conference in Perla Hotel – Dedicated to the theme: “Sustainable Urban Mobility Plans: From Local To Territorial and Administrative Cross-Border Experiences”.

5. 27th annual conference of Social Firms Europe, CEFEC, at Nova Gorica Conference centre in 2014.

In the transport sense it is a very easily accessible region with a high quality of living and excellent infrastructure. With its location is an excellent starting point for discovering hidden gems in the area. From here it is just a jump to the unique Posočje, to Karst, the green Vipavska valley and Brda wine hills. Only about an hour’s drive separates you from the world famous Venice, the Slovenian capital Ljubljana and other attractions.

C Tourist Infrastructure

4.24

Both Goricas will delight lovers of gastronomy, entertainment and gaming. This is with good restaurants the most populated part of Slovenia. In addition, it is an excellent starting point for the region with really rich tourist offer in the surrounding Goriška Brda, Vipava, Sveta gora (Holy mountain), Trieste, Miramare ....

D Meetings Infrastructure

3.64

In 2006 a modern conference centre at hotel Perla was created, which along with several smaller halls in hotels in Gorizia and a series of special venues forms the backbone of the congress offer. The final grade is reduced because there is no local convention bureau and because of the lack of co-operation between providers on both sides of the border.

Consequently, the image of the destination is also worsened.

E Subjective Grade

3.85

It seems that the preference for the meetings industry is currently more of a declarative nature and that no one has really capitalized on the potential of the merged city. What is also problematic is the dominant image of a gaming destination, which is not helpful to the development of meetings tourism. Everything else, especially the hospitality of the locals and the competitiveness of the destination, is placing Gorizia on the top of young, fresh, undiscovered convention destinations.

F Marketing buzz

3.89

The two cities combined could achieve a remarkable meetings industry breakthrough, but for now the offer is left to the individual meetings industry providers. On the Slovenian side it is mainly the gaming company HIT, which has recently been increasingly dedicating its core business to meetings.

BEST INCENTIVE IDEA Discover the city of roses and a journey into the unknown through an amazing race-inspired orienteering adventure in search of hidden treasures and local tradition. Following instructions from one check point to another and completing mini tasks participants receive a true taste of the region.

WHO TO CONTACT Tourist Association Nova Gorica, Delpinova ulica 18 B, 5000 Nova Gorica, Slovenia Ms. Dejana Baša, E: dejana.basa@siol.net, T: +386 5 330 46 00, www.novagorica-turizem.com Comparision with the region: Conurbation, which because of its diversity has an amazing meetings potential, has not yet fully realised its potential and mission of connecting the two cities. It is because of this, combined with an excellent transport position and an offer in the vicinity of both cities, that it is of interest to the international meetings market. The limit is still the psychological barrier. Both Goricas have a historic opportunity to appear on the international meetings scene united and together in the style of one of the tourist campaigns Play together. If you are looking for an original conference destination that is not yet completely besieged, the two Goricas are a perfect choice.

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OSIJEK OVERLOOKED DESTINATION

O

sijek is a special town you can quickly fall in love with and it gets under your skin. Somewhat slow pace of life relaxes and gives the feeling of ease. Besides, the ratio between authenticity, quality and price is accessible and far more favourable than in the Mediterranean Croatia.

Unfortunately, because of the process of transition from the post-industrial town and the war, it is relatively undeveloped in meetings and conventions terms. Given what we have written above and the existence of own University with numerous faculties and other institutions, which have some potential congress ambassadors, the town is one of the hidden convention gems of Croatia.

DID YOU KNOW Osijek is very green. There are 17 parks and 40 km of bike routes. Located only 20 km from the Danube, Osijek is located in the very centre of the European Danube region.

Parts of the city are located in the wild of the Nature Park “Kopački Rit”, the largest marshland in Central and Eastern Europe.

COOL MEETINGS BARANJA KULEN is a spiced, slightly hot sausage of the typically red colour.

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: Recommendable Meetings Destination

3.18

INDIVIDUAL GRADES:

A Natural and Cultural factors

4.04

The most typical Croatian Pannonian area is among the most blessed Croatian provinces, which together with its position at the crossroads of three nations created an extremely varied and socially attractive space. To illustrate: fertile agricultural areas, thermal waters, geographic location at the junction of the three nations, position on the major transportation routes and the culture of co-existence and experiential diversity.

B General and Transport Infrastructure

3.14

1. Wine and Tourism Days – Festival and fair where the wine producers from four vine-countries of Osijek-Baranja County will show their products.

2. Osijek Cultural Summer – Includes music, drama, performance and exhibition programmes with guests coming from many countries and from all over Croatia. It consisted of around 40 different programmes.

3. Pannonian Challenge – Lasting five days and suiting lovers of extreme sports. This is an international event and reliably attracts big names in the world of skateboarding, BMX stunt-riding, mountain biking and inline-skating.

4. First Croatian Beer Days – A fun four-day event for tourists to get involved with, where an assortment of Croatian beer is put through its paces 5. Advent in Osijek – Christmas festival and fairs

Despite the good road and rail infrastructure, the majority of convention tourists arrive to the destination by air.

Catastrophic air accessibility of Osijek, despite the recently renovated international airport, is the main obstacle to serious development. The second condition would be building a passengers port for river cruisers on the Danube. Until then Osijek will remain above all a regional and local convention centre.

C Tourist Infrastructure

3.53

The basic accommodation infrastructure is reasonably well developed and of good quality. Restaurants with above average cuisine stand out. Offer of bars and cafes and general eno-gastronomic offer is good. The worst part of the offer is the lack of receptive DMC Agencies and a more proactive destination management.

D Meetings Infrastructure

2.90

Currently deserves the most criticism. The destination practically has only one true convention hotel. There are no local specialised DMC Agencies. Incentive providers are practically inexistent. A Convention Bureau of Osijek or the whole region is missing. Consequently, the development and variety of convention products is small. Because of all we have written above, it is a great opportunity for development at the same time.

E Subjective Grade

3.50

It seems that Osijek lives and operates on the nostalgic drive.

Its identity was shaped by natural features and turbulent social processes. For serious development of convention tourism this is not enough. The town has an excellent strategic position with numerous opportunities for the development of convention tourism, but it could also quickly become a blind convention gut. The most could be done on the image of the Destination, which besides the transport infrastructure is the main reason for the current lack of competitive edge of the Destination.

F Marketing buzz

4.16

Osijek does not have a convention bureau, so the idea of connected promotion is left to the city’s Tourist Board and to specific providers. Despite its huge potential a congress concept sits as part of the broader tourist offer, so without a more in-depth approach Osijek will remain recognizable only in the local context.

BEST INCENTIVE IDEA Tramway Dicso Party – Ride the tram and enjoy local beer! Osijek is the city with the oldest tram system in south Eastern Europe, dating back to 1884. Osijek also holds the proud tradition as the region’s oldest beer production centre, dating back to 1644. Combine the two and experience the most fun night time sightseeing as you party on like you’re in a discotheque while driving down the city streets with your colleagues.

WHO TO CONTACT Osijek tourtist board, Županijska 2, 31000 Osijek, Croatia Mr. Saša Uranjek, E: tzosijek@tzosijek.hr, T: +385 (31) 203 755, www.tzosijek.hr

Comparison with the Region: To most people, the extreme north-eastern part of Croatia is the most marginal, border, multi-faith, multicultural and the most poorly known region of Croatia. Its character is given by rivers Drava and Danube with its symbolic, functional and aesthetic value. Self image of isolation and the feeling of living on a desert island of convention tourism in which only a small number of meeting planners and organisers are interested. Because of its geographic position, it is economically and politically far from the capital and also undeveloped as a convention destination as a consequence.

The focus of the problem is the stereotype feeling of neglect. If we ignore this part, Osijek is one of the freshest and most sustainable Croatian meetings destinations with no real competition in the region.

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RIJEKA A CITY WITH CHARACTER

R

ijeka is more than just a harbour or an industrial city; it is Croatia‘s third largest city, the country‘s biggest port and also a place where you can‘t fail to get excited by its amazing attractions. That it is an important industrial centre is something that completely overshadows it‘s many beauties, such as the fact that the city is full of green areas, mostly spread across more than 13 city parks.

Despite its greenness, the city‘s traffic function is ordinarily the first thing that springs to mind when thinking of its road, sea and rail hubs. They are often urban, dynamic and multicultural, but also very much open to the outside world. They are probably the reason behind Rijeka‘s special ‚spirit‘, an open Mediterranean mentality that is also the reason behind many of the top rebel rock bands forming themselves here and going on to inspire the whole region. A unique Islamic centre, designed by croatian sculptor Dušan Džamonije, is another outcome of this mentality. The easiest way to get

DID YOU KNOW Automotodrom Grobnik is a motorsport race track located in Rijeka. Motor racing in Kvarner has a long tradition that goes back to the begining of the last century. From 1978 to 1990, it hosted the Yugoslavian motorcycle Grand Prix of MotoGP. The motordrome is used daily for training practice, testing and various events and demonstrations.

COOL MEETINGS The wise saying goes: to get to know the soul of a certain city, visit it‘s market and taste its everyday food. Rijeka‘s Main Market, Placa, was built by the sea at the end of the 19th century. Its siting occurred thanks to the fishermen who set their catch ashore precisely at that spot. In the beginning fish were sold in the open air, but since 1866 under the cover of the constructed fish market.

a microcosm of Rijeka‘s unique spirit is on the city centre‘s legendary Korzo street, or alternatively by visiting the many events of official or alternative culture.

All of this, as well as its rich industrial tradition, university and one of the best university clinics in Croatia, helps justify why Rijeka deserves the title of European Capital of Culture 2020, for which it has offered its candidature. It is one of the most multicultural cities in the region, whose tolerance has been formed through a turbulent history and having lived under six flags over the course of the last century.

These many ingredients are a great platform for the meetings industry and many events are already generated from their local, urban scene. We look forward to further steps being taken, driven on by the Rijeka tourist board.

At the moment the meetings scene is much more developed in nearby Opatija, but Rijeka offers an interesting product and a truly urban congress experience. The city is alive day and night and is full of young people and energy. It offers a completely different Mediterranean congress experience, a little reminiscent of that you can find in Barcelona.

NEW

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: Quality Meetings Destination

3.69

INDIVIDUAL GRADES:

A Natural and cultural factors:

4.51

The main competitive edge of Rijeka comes from its position by the deep Kvarner gulf, which was the key reason for building the port there. As the gateway to Kvarner, Rijeka is consequently the centre of a diverse region. It includes everything from picturesque islands to the Gorski Kotar mountains (the ‚Alps of the Mediterranean‘). The city is also rich in industrial heritage from the end of the 19th and 20th centuries, giving it a lot of interesting special venues and making it also very interesting for tourists.

B General and transport infrastructure:

4.14

Besides its harbour, Rijeka also has great highway and railway connections to Zagreb. The most exciting part of its transport network is the revitalization of the airport - every year there is an increase in flights and also an improvement in accessibility, thanks to low-cost carrier Ryanair and a number of others. A further interesting alternative for getting around when in Rijeka is a hydroplane connection to the islands.

Rijeka‘s general tourist rebirth will also feature an improvement in its public utility orderliness, including the harbour arrangements, the old city, and the building of new sport facilities, all of which will make Rijeka more attractive and tidy.

C Tourist infrastructure:

4.12

Rijeka‘s tourist offer is pretty much built around its dominant transit role, but this manages to offer a lot of interesting things to do. The good tourist results in 2014 and the start of 2015 confirm that the city isboth interesting and attracting visitors. Together with Opatija there are curently 2,322 beds available in hotels, which can cater for organising thekind of large events for which Rijeka deserves a little bit of specific praise, especially in putting on tourist-popular shows such as the Rijeka carnival or the CACIB display, events that help fill the city‘s tourist facilities.

D Meetings infrastructure:

4.05

The city has an attractive congress offer, which includes a large number of special venues, at the heart of which are the Grand Hotel Bonavia and the Hotel Neboder. Larger congress halls are in Euroagram, Transadria and the Cinestar facilities, but more exciting are venues such as Teatro Fenice, Maritime and the Historical Museum, Trsat. An exceptional location with a stunning view is the Astronomic Centre Of Rijeka, which sits in an old military fort that was renovated in 2009. Brave organisers can also choose an alternative way that connects with the city: by organising their event in one of the city‘s many industrial buildings.

E Subjective grade:

3.99

Rijeka was always infused with the spirit of rebellion, which is now embodied by the sports hit NK Rijeka. The city is trying to transfer the club‘s great success, organisation and ambitiousness into their congress story. The convention bureau, founded in 2007 as part of the Tourist Board, plays a major role in this. Unfortunately its activities stopped in

1. Fiumanka – In June, Rijeka traditionally captures the spirit of sailing.

It is famous for it‘s traditional slogan: „Got a boat, got a sail - sign up!“ Fiumanka offers a range of different and completely free regattas.

2. Hartera – is today a decent three-day festival with an incredibly wide range of performers from Croatia and abroad that have been the reason for it‘s success. With its many accompanying events it has acquired the title “different and special”.

3. Fiumare – Kvarner festival of the sea and maritime tradition, for which Rijeka „goes back 100 years“ to a time when the area around the Dead Canal was a place of intense daily commercial traffic.

4. Ri Rock Festival – one of the town‘s longest running festivals.

Featuring new bands, the Ri Rock Festival has become Rijeka‘s musical trademark. It is the central event of Rijeka‘s alternative scene.

5. Rijeka Carnival – Krepat, ma ne molat!” (Die, but never give up!) is the motto that summarizes all the best that the Rijeka Carnival offers.

The festival is a full member of the Federation of European Carnival Cities (FCCC). The Rijeka Carnival has been added to the list of the 500 most important events in Europe.

BEST INCENTIVE IDEA TO THE SOURCE OF THE RIVER RJEČINA: The cycle through the Grobnik field starts out in Čavle and follows a road that leads to the source of the river Rječina, sitting beneath the cliffs of the Kičej hill.

After sightseeing in this area the route turns back towards Dražice, from where the cycle then continues on to Podkilavac and Dubine. Passing the Grobnik Circuit and Airport the cycle comes full circle to Soboli and back to Čavle, where the helmets come off and the cycling trip ends. www.da-riva.hr

WHO TO CONTACT Rijeka Tourist Board, Užarska 14, 51000 Rijeka Dominik Damiš, T: +385 (0)51 315 716, F: +385 (0)51 315 720 E: dominik@visitRijeka.hr, www.visitRijeka.hr 2012 and it became part of the Tourist Board‘s regular work. For any kind of strategic breakthrough, however, there must be a connection between providers, and taking into account the potential that the city hold, a convention bureau will be essential. Rijeka is a specific destination with a great, untapped congress potential just waiting for the right opportunity.

F Marketing buzz

3.85

The promotion of Rijeka as a meetings industry destination continues to run without any formal functioning of a convention bureau, despite the fact that the international visibility of Rijeka during the bureau’s intense activity was much, much better. Rijeka has to confront the strategic decision of how it is to move forward, and congress tourism is clearly one of its main development opportunities.

Comparisons with the region The extended region of Kvarner has the huge potential to become a leading meetings destination. It is a complex offer, appropriate for associations as well as corporate events. Comparing Rijeka to Split it’s possible to see just how fast the tourist-congress transformation can happen. With its Mediterranean - industrial character Rijeka has no competitor in the Adriatic; the urban scene is so very alive and contains a rich cultural offer.

Plenty of congress stories are just waiting for discovery.

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ŠIBENIK

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

THE HEART OF DALMATIA

V

arious tourist guides and the Top 10 somehow overlooked Šibenik. After war destruction the city needed some time to make a new breakthrough. In addition, the status of the industrial city of the industrial zone to the east of the city appeared quite unattractive. Despite this and in the shadow of more media exposed destinations it is ex-

DID YOU KNOW That Šibenik is the only indigenous Croatian town on the Adriatic coast. While other towns started their existence as the villages of old Illyrians, Greek colonies or Roman urban agglomeration, the existence of Sibenik is linked to the arrival of Croats on the Adriatic area at some point in the 9th or 10th century.

COOL MEETINGS ‘PEKA’ (BAKING): in a cast iron container, under the heated lid covered with coals, are baked meats of all kinds, which is also great with fish and octopus. Large quantities of vegetables and potatoes are required, which provide juiciness and a good taste.

periencing a fast and high-quality tourism development. The centre of happening is the hotel complex Solaris, situated in a peninsula covered with Mediterranean vegetation, which comprises of thematic 5 hotels, apartment and villas complex with a Yacht marina and a campsite. Carefully arranged resort offers a wide range of facilities.

The Mayor of the city, Franko Vidović, sees the future development of the city as a centre of green industries. Within this story we could also place the meetings industry. There is room for such development of congress tourism, just the right products and the corresponding ROI will have to be developed. There is no shortage of opportunities. The national parks around Šibenik, rafting on the Cetinje rapids, the race with old boats, all lend themselves to creative incentive programs.

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: Quality Meetings Destination

3.67

INDIVIDUAL GRADES:

A Natural and cultural factors

4.54

Because of the natural beauty, a major part of the area around the Krka is declared a national park, of which the geographical centre is Šibenik. This gives the whole area an outstanding experiential value and also numerous opportunities in the field of congress tourism. On the seaside one may wonder at Kornati, the most dynamic and diverse group of islands in the Adriatic and a sustainable paradise.

B General and transport infrastructure

4.14

The location is perfect and surprisingly favourable for congress tourism, although it is currently simply ignored. Access via the highway is elegant and simple. Nearby there are two sufficiently frequented airports, Split and Zadar. The fact that the city is located in the triangle of three extraordinary national parks - Kornati, Krka and Paklenica - and close to the Plitvice Lakes and Northern Velebit is particularly attractive.

C Tourist infrastructure

4.23

The Hotel Renaissance outside the city should soon be followed by one in its very heart. Otherwise, Šibenik and its surroundings is one of the most diverse and developed regions of Dalmatia for tourists, where there is no shortage of entertainment, festivals, world-class cuisine and also offers for the more discerning guests. It’s also worth remembering the harmony singing (‘klape’), which in the area around Šibenik is also the most developed on the Adriatic.

D Meetings infrastructure

3.44

Meeting capacities in Šibenik, Vodice and Primošten are adapted to medium-sized congresses. Virtually all of the convention centres are completely renovated as part of the strategy to fill capacities in the pre-season. In Šibenik, a common destination management - in the sense of establishing a convention bureau in order to properly position the destination among the competition of neighbouring Dalmatian cities of Split and Zadar,- means there is a significant untapped potential.

E Subjective grade

2. Barone Fortress – The reconstruction of this unique fortress includes restoration, rehabilitation and sustainable use of the cultural heritage for the benefit of all citizens of Sibenik, and tourists. According to the project The Fort Barone will include high-tech museum that uses augmented reality technology or technology ‘augmented reality’ for presentation-display. In this way visitors through smart-phone, tablet, or in the future, AR glasses, can observe and explore the contents of the rich history of Sibenik.

3. City of festivals – Šibenik is a host for more than 18 festivals. Just recently Šibenik received a well-deserved title – The City of Festivals.

Some of the most popular festival are Croatian Travel Festival, Taste the Meditteranean, International Children`s Festival, Musica Appassionata, Off Jazz & Blues Festival, Salsa Beach Splash, etc…

4. Šibenik Channel of St Anthony – One of the most beautiful parts of the Adriatic coast and most lavish maritime entrances to a city. Well arranged trails, pier and panoramic viewpoints, cultural heritage and recreational facilities provide a variety of different activities through area ( walking, jogging, Nordic walking, orienteering, cycling, sightseeing, etc.).

5. D- resort – is a luxury hotel complex located on Mandalina – a peninsula situated near Šibenik old city center. It is a project of Turkish Business firms Dogus Group and together with a D-Marin harbor for luxurious yacht it is a uniqe complex which will offer prime international and tourist service.

BEST INCENTIVE IDEA Speed boat trip – combination deal of a cruise and an adrenaline rush - a fast and exciting adventure on the sea. Bounce across the waves, feel the sea splashing in your face, steer your speedboat in all directions, stop directly below the cliffs and cast anchor in a turquoise sand cove.

WHO TO CONTACT Town of Šibenik Tourist Board, Fausta Vrančića 18, 22000 Šibenik, Croatia Mr. Dino Karađole, E: tz-sibenik@si.t-com.hr, T: + 385 22 212 075, www.sibenik-tourism.hr/en/

3.94

Once industrial, military and port city, it now has a sound basis for the development of congress tourism after a period of transition. It offers a very genuine and authentic experience and a real boom. Foreign investors are coming, new tourist facilities are being built and also in the field of meeting industry, with the appropriate positioning, it promises a bright future.

F Marketing buzz

1. St Michael’s Fortress – A recognizable monument of the cultural heritage. Summer stage is newly build, unique venue and has the seating capacity of 1077 seats, facing the sea, which contributes to the image of Šibenik and Croatia as an inevitable destination for cultural tourism.

4.22

For decades already the Croatian coast has been extremely popular and has generated a huge number of positive images.

Despite thinking that we already know all the secret corners, every year we manage to find something new. Last year the major breakthrough was Šibenik, which is becoming the second Dalmatian hotspot behind Zadar. At the moment it

does not have a convention bureau or any connected promotion, but many organisers are finding it hard to resist its mystical position at the crossroads of national parks.

Comparison with the region: Šibenik very rarely raises any association with the meeting industry. In the process of transition from an industrial city into a tourist destination it has not yet asserted its image among competing cities. Despite this it is a fact that it has excellent conditions and is somehow considered to be a hidden jewel of the Croatian congress offer. For ease of accessibility it may be a suitable location for small association conferences as well as a variety of incentive programmes.

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UDINE

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

CONGRESS ELEGANCE WITH FRIULIAN CHARM

W

ith its location at the crossroads of the regions, close to Austria, Slovenia, and Croatia, Friuli Venezia Giulia has been very well influenced throughout history. Perhaps the best embodiment of all is the cappuccino in the central square of Udine, which is genuinely unequalled. The city has a unique blend of tradition and modernity, Venetian architecture and hi-tech historic conference centres and technology parks. The Italians are also proverbial aesthetes, which you will find if you organise a congress in Udine. On top of all this, only a few minutes’ drive separates you from the Adriatic Sea or the Alpine peaks, where you can find yourself in a completely different world. Congress tourism might not be the first association linked to the Friuli Venezia Giulia, but it is a very active and vital industry, the most famous congress institution being the Villa Manin. A further advantage for the organisation of events is the re-

markable concentration of medieval castles: in the nearby Cividale del Friuli is the prestigious Canussio Castle, but any kind of meeting can be also organized either in the Castle of Villalta of Fagagna, one of the most well-preserved manor of the region, or in the Castle of Susans where participants can be spoiled over the rolling countryside, where nature gives strong suggestions.

DID YOU KNOW The city is dominated by a castle that was originally the seat of the patriarchs and of the Venetian governors and now houses a museum and art gallery with works by Giovanni Battista Tiepolo and other artists of the Venetian school.

COOL MEETINGS When visiting the Region you should not overlook the area of San Daniele, which is known for the production of prosciutto crudo , largely due to favourable climatic conditions or the area of the Colli Orientali where the famous wines Ramandolo and Picolit (DOCG) are produced.

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: quality meetings destination

3.81

INDIVIDUAL GRADES:

A Natural and cultural factors

4.41

It is a unique world in which the Latin elements from the period of the Roman Empire are mixed with those of Lombard, Venetian, Austrian and Slavic. At a very short distance you can find roman Aquileia, Cividale del Friuli and Udine, where traces of Venetian influence and the Habsburg Trieste can be found, which creates unprecedented experiential value.

B General and transport infrastructure

4.69

Udine is perfectly accessible via highway, rail and air. In addition to the nearby Trieste Airport, the main air hub in Venice is excellently connected with the rest of the world.

The quality of life is high, being one of the most economically developed Italian regions.

C Tourist infrastructure

4.21

There are plenty of hotel facilities in the city and the surrounding areas, which are a true shopping paradise with superb cuisine and some of the best Italian restaurants with Michelin stars. History touches you at every step, which is the perfect backdrop for a variety of innovative incentive programs.

D Meetings infrastructure

4.13

Udine as a centre of Friuli is a part of Italy that is essentially very diverse, mysterious and surprising. The vintage pearls of the region almost never run our, nor does the modern architecture. It is a shame that is often overlooked by organisers.

The whole offer is quality linked by the Friuli Venezia Giulia Tourist Board.

F Marketing buzz

2. Aria di Festa – the ancient medieval squares and streets, the historic palaces and every space in San Daniele will provide visitors with unforgettable memories. Four days full of tasting experiences, music, events and performances, during which you can discover this magical place with its unique prosciutto and superb wines (from 27th till 30th of June 2014) .

3. Udine Jazz – The XXIV International Festival Udin&Jazz, (in collaboration with “Azienda Speciale Villa Manin”) will open with a really special musical event: the national tour premiere of one of the icons of the world jazz scene, the guitarist Pat Metheny, who with his Unity Group, will perform June 14, at 9.30 p.m. at Villa Manin Passariano del Friuli (Codroipo - Ud).

4. Mittelfest One of Italy’s most important festivals is repeated in the summer of 2014 as well. Prose, music, dance, poetry, theatre characterize a festival that builds concrete and spectacular bridges among the Countries of Central Europe. From 19th to 28th of July.

5. Riccardo Muti in Concert – one of the great protagonists of the solemn concert inscribed in the National Commemoration of The Great War (http://www.turismofvg.it/Evento/116226). Thanks to cart roads and CAI (Italian Alpine Club) paths you can reach the various open-air museums, which feature the remains of the war structures built and used by many soldiers. All year round these sites stage, events, exhibitions and hikes organized by various specialized operators (www. turismofvg.it/First-World-War).

4.14

The region is famous for its many historic sites in which it is possible to organise events. In the middle of one of the most important Italian wine regions you can organise your event in wineries, renovated industrial buildings or palaces. This gives any congress offer a special charm.

E Subjective grade

1. Contemporary Slovenian Art on Show In Italy’s Udine – Works by some hundred Slovenian contemporary painters, sculptors and photographers are being put on display at Villa Manin in Passariano near the Italian city of Udine on Saturday in a show dubbed “La magia dell arte” (Magic of Art) till 22nd of June 2014.

BEST INCENTIVE IDEA Eat like a Hapsburg Captain. Here’s an interesting idea proposed by the Antica Trattoria Schönburg at Malborghetto in the province of Udine.

Their menu still contains the exact meal served to the captain who defended the town during the French siege in the Napoleonic Wars.

WHO TO CONTACT Agenzia Turismo Friuli Venezia Giulia, Villa Chiozza, via Carso 3, 33052 Cervignano del Friuli (UD), Italy Ms. Brenda Lee Fabbro - MICE department, T: +39 0431 387 122 E: brenda.fabbro@turismo.fvg.it, www.turismofvg.it

3.89

Living in the shadow of its more famous brothers, Trieste and Venice, Udine has an interesting and attractive congress offer all of its own and deserving to be discovered. FVG Convention Bureau takes care of the promotion and developed the entire marketing infrastructure, which is only lacking in increased digitization. In terms of promotion the incentive product is currently a little bit left behind.

would deserve based on a comprehensive and high-quality congress infrastructure analysis. It is very well-developed and viable, ready to be discovered by the international congress organisers looking something special and unique. Elegance spiced with a superb gastronomy and Friuli Venezia Giulia charm, you will not be disappointed.

Comparison with the region: The key challenge of the destination, one full of congress surprises, special venues and world-class cuisine, is competition within the region. You can find conference infrastructure in Trieste as well as in Gorizia, Grado and Lignano Sabbiadoro.

For this reason, Udine is perhaps less recognizable than it

95

Kongres meetologue

ZADAR

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

A COOL MEETINGS DESTINATION

C

ongress organisers will usually choose Zadar because of its location at the crossroads of the greatest natural beauties of Croatia, history and culture as well as the better overall and conference infrastructure. Zadar is becoming very advanced and viable conference city, which boasts an exceptional cultural offer. With such potential it can compete with Mediterranean destinations of Spain, Italy, Portugal and Turkey. In the future it will have to do some urgent organisational and infrastructural interventions to capture the rhythm of most of the more advanced Croatian conference destinations.

DID YOU KNOW That during its existence Zadar was for many centuries the home of the Ilyrian Liburni and for 1,000 years the capital city of Dalmatia. Rich in history, it is today a focal point in civilisation, and most of all a city with a clear future.

COOL MEETINGS Maraschino liqueur is made from ‘maraska’ cherries after the original recipe from the 16th century. It is attributed with healing effects.

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: Quality Meetings Destination

3.70

INDIVIDUAL GRADES:

A Natural and Cultural Factors

4.25

Natural geographic position at the crossroads of different regions, rich history, indented coastline and terrain and untouched nature, together with the mild Mediterranean climate and vegetation is an excellent prospect for the development of congress tourism.

B General and Transport Infrastructure

4.24

It seems that Ryanair transformed the tourist map of Zadar and returned Zadar among the important tourist hubs in the Adriatic. The city is experiencing a traffic and infrastructure renaissance and gives a sense of urban tidiness. Even the quality of life seems to be at a high level.

C Tourist Infrastructure

4.44

Zadar with over 4000 beds, several campgrounds and resorts is a developed summer destination for leisure and a yachting paradise. With the advent of new air connections, construction of new and renovation of existing hotel facilities, conditions for the development of congress tourism and exploitation of the extremely rich and already-developed tourist infrastructure.

D Meetings Infrastructure

1. The Zadar summer theatre festival celebrates its 20th anniversary – The programme is dedicated to stage pieces, which means visitors are able to follow a gripping plot of a theatre play one evening and enjoy a dance choreography the next.

2. Event Ship Nada opened in 2013 – A multifunctional congress & event ship with seating capacity for 200 and complete conference audio and visual equipment, a restaurant, kitchen and bars providing excellent service throughout.

3. Harley Davidson Days 2014 – Endless lines of the most famous motorcycles in the world and demo rides of the latest Harley models on exciting Biograd sections will demonstrate to you the meaning of owning the world’s best known motorcycle.

4. Manchester – Zadar route from Ryanair - Ryanair has introduced a Manchester (UK) to Zadar (Croatia) service to its destination portfolio, launched on April 4, 2014.

5. Zadar celebrating the peace treaty of 1358 – The Treaty of Zadar, signed between the Venetian Republic and the Croatian-Hungarian Kingdom, freed the Croatian coast and islands from Venetian occupation and opened a long period of social and economic prosperity of the city of Zadar, as stressed by Skunca Stanko, Guardian of the Monastery where the treaty was signed and where the original document is filed, who also emphasized the important role of the Franciscans in the achievement of peace and the signing of this treaty.

3.45

Zadar is an ideal destination for organisation of smaller conferences and incentives for up to 100 participants. In this area it has the greatest opportunity, as meeting planners are always looking for new attractive convention destinations.

Unfortunately, Zadar is missing a convention bureau and a more targeted marketing, which affects the congress image of the destination.

E Subjective Grade

4.15

The charming city with thousand years of cultural heritage, the proximity of the islands, five national parks and improving flight connections. It’s no wonder that a number of foreign media see it as a cool convention destination.

F Marketing buzz

4.16

What do you think about when you hear the word Dalmatia?

Summer, vacation, sailing… some might add Dalmatian dogs, perhaps prosciutto, maybe even Severina? Well, now you can also put Zadar in mind by its meetings industry tourism. It may not be as well organised as in Dubrovnik, but the place is very attractive and the remarkably positive buzz is why most corporate organisers are so impressed. The city’s tourism authorities now have to seriously think about establishing a convention bureau for Zadar in light of events such as this year’s promotion of the BMW Tourer.

Comparison with the region: Conference organisers are always looking for new and different destinations. Zadar is the logical choice, as it has enormous potential of natural and cultural conditions. Moreover, it is a cool destination with a specific urban rhythm. Cur-

BEST INCENTIVE IDEA Raftmania on the Zrmanja river, the only river in Croatia that has a rafting track above the hydro plant that gives rise to varying water levels, lending the name of ‘Beauty and the Beast’ to Zrmanja!​Experience an expedition down the magnificent Wild West-like canyons.

WHO TO CONTACT Zadar Tourist Board, Ilije Smiljanica 5, HR-23000 Zadar, Croatia Mr. Stjepan Felber, E: stjepan@tzzadar.hr, T: +385 (0)23 212 222 www.tzzadar.hr rently, the main drawback are congress facilities that only allow smaller events as well as congress infrastructure which is not yet built and in function. Once everything is in place, Zadar will certainly be an important congress player.

97

Enjoy business. Feel pleasure.

Bernardin Group. Perfect combination.

Hoteli Bernardin d.d., Obala 2, SI-6320 Portoro탑, Slovenia

Tel . +386 5 690 70 00 congress@bernardingroup.si

www.bernardingroup.si/mice

Kongres meetologue

TOURIST DESTINATION No. 1

BLED

No. of citizens

≤20.000

5,205

SMALL - LOCAL

Total Mark

Page

4.01

104

2

OPATIJA

11,659

SMALL - REGIONAL

3.98

112

3

PORTOROŽ

2,849

SMALL - LOCAL

3.96

132

4

ROVINJ

14,234

SMALL - REGIONAL

3.95

106

5

HVAR

11,103

SMALL - REGIONAL

3.93

108

6

SOČA VALLEY

20,302

SMALL - LOCAL

3.91

110

7

KRANJSKA GORA

5,526

SMALL - LOCAL

3.88

122

8

ROGAŠKA SLATINA

11,070

SMALL - LOCAL

3.77

134

9

POREČ

16,696

SMALL - LOCAL

3.76

130

10

BUDVA

14,458

SMALL - REGIONAL

3.75

120

11

BREŽICE - ČATEŽ

6,856

SMALL - LOCAL

3.74

118

12

LAŠKO

3,408

SMALL - LOCAL

3.72

124

13

UMAG

7,769

SMALL - LOCAL

3.71

138

14

BOHINJ

5,222

SMALL - LOCAL

3.61

114

15

BRDA/COLIO

5,765

SMALL - LOCAL

3.58

116

16

LOŠINJ AND CRES

6,566

SMALL - LOCAL

3.57

126

17

PODČETRTEK

3,224

SMALL - LOCAL

3.56

128

18

SARVAR

14,777

SMALL - REGIONAL

3.46

136

HOW TO EVALUATE AND DEFINE ‘THE BEST’ FROM Meeting planners, FOR Meeting planners

W

ith different destinations we evaluate over 70 criteria that are described in detail below. They form the final destination grade or the ‚MEETINGS EXPERIENCE INDEX‘, as we like to call it. The best destinations are annually recognised on the main stage of the Conventa Trade Show.

A. Natural and cultural factors Factors that are vital for the development of the meetings industry, because events are usually focussed on the more appealing destinations. We grade everything from regional diversity, climate conditions and social attractiveness to architecture, historical sites and the attitude towards continual development of the market. The whole picture gives us an image of the diversity of a destination and is an important criteria for its attractiveness.

B. General and transport infrastructure This includes analytic assessment of infrastructure and public realm tidiness, which reflects the quality of living for residents and consequently also for congress guests. In this section we test everything from destination safety to road, air and rail connections.

Other important criteria include public infrastructure, the network of financial institutions, internet access and a healthy and respectful attitude towards the enviroment.

C. Tourist infrastructure Without appropriate tourist infrastructure, the development of congress tourism is nearly imposible. The assesement shows if there is an appropriate quality and accessibility of hotel capacity, restaurants, cafes and nightlife. We also grade the recreational/sport

99

offer as a basis for incentive programmes. On top of that, the cultural offer, tourist information and destination managment are also given full assessment.

D. Meetings infrastructure For many the most important part is grading the congress capacity. In this section we evaluate the standard palette of congress providers, congress hotels, congress centres, exhibition centres and focus on their quality. We want to know the number of appropriate 4 and 5 star hotel room providers and, above all, that the incentive offer, business attitude and professionalism of congress providers is supportive of congress services and the activities of their local convention bureau.

E. Subjective grade Within the remit of subjective grading are a number of combined criteria that include political stability, destination safety and the attitude taken to congress tourism. We also assess the ratio between quality and price, the competitiveness of the destinaton, local hospitality and the destination‘s overall image. A lot of this boils down to the personal experience of the assessors.

F. Marketing buzz Despite impressively fulfilling the other criteria, proactive marketing can be the element that sorts the good from the great. This is why we assess the development of the entire marketing infrastructure in the field of direct, digital, social and traditional marketing.

An added value of our project it that we can then offer recomendations and suggestions on the further positive development of the destinations reviewed.

After evaluation, the destinations are then assigned one of five categories as follows: 5 excellent meetings destination 4 quality meetings destination 3 recommendable meetings destination 2 average meetings destination 1 so-so

Face 2 Face

OPATIJA vs. PORTOROŽ A current comparison of the closest competitors on the 2013 ICCA scale according to the methodology of Kongres travelogues – meetologues.

OPATIJA Population: 11.659 ICCA Country and City rankings 2013 NA Mercer Quality of Living 2013 NA Sunshine hours: 2230 per year ✚ 170 years of tourism tradition is based on the positive energy of the riviera and the exceptional natural conditions. This is a great sign for the revival of Opatija congress tourism, which has recently relaxed slightly in comparison with the hyperactive Croatian Adriatic competitors. The city already boasts the entire infrastructure, but it is beaten mostly by an unfavourable image and somewhat slow adjustment to the new congress market conditions. A change of the structure of hotels is also necessary, as ‘cosmopolitan’ Opatija today only boasts three hotels in the 5-star category, whilst in Dubrovnik there are now 14. An elegant tourist lady to which years are showing and appears at times a bit tired, but is still very charming. It will need a facelift as soon as possible and a vitamin treatment to be able to fully compete with the competitors on the Croatian Adriatic, and above all to fight for its congress place in the battle with Dubrovnik.

Opatija meetings flashpoints: 1. The Villa Angiolina: One of the most beautiful venues in Opatija. The Villa is ideal for ceremonial meetings, gala dinners, or cocktail parties that require a luxury ambience.

2. The Hotel Kvarner: The hotel’s Crystal Ballroom (655 m2) is the perfect venue for larger congresses and events. The hall’scapacity can be additionally increased by setting up a marquee on the terrace.

3. The Grand Hotel Adriatic: Hosts 150 to 200 national and international congresses, conferences and meetings every year.

The most important facility of the hotel’s convention centre is the amphitheatre-shaped congress hall with 550 seats.

4. The Hotel Ambasador: Boasts a modern, fully equipped convention centre suitable for hosting meetingss of all types and sizes.

5. The Milenij Grand Hotel: 4 opatijska cvijeta features the large Tamaris convention centre, consisting of seven multi-functional, multi-purpose halls with a total capacity of 1,000 delegates..

AND THE WINNER IS

STAY: Hotel Milenij/ 5*****

3.98 / 5

PORTOROŽ Population: 2.849 ICCA Country and City rankings 2013 328th place , 6 meetings Mercer Quality of Living 2013 NA Sunshine hours: 2385 per year ✚ The historic laurels of the leading Adriatic congress desti- nation are slowly starting to gather dust. Portorož is still in hard competition with Dubrovnik, Opatija and new Adriatic congress destinations that are developing all the time. A rich congress history, tradition and the existing infrastructure are a competitive advantage. The meetings industry is by no means a tree to sleep under and simply harvest its fruit of wealthy congress participants. Despite that, Portorož has proven resilient and adaptable many times in the course of history, so some innovativeness and marketing opportunities should ensure it has a bright future. Political stability, security, e-services and professionalism are the strongest parts of the offer. Portorož does somewhat worse in the area of political support of the meetings indus- try, ratio of quality to price, hospitality of the locals and the general competitiveness of the destination.

Portorož meetings flashpoints: 1. Congress centre Bernardin: With 19 modern multifunctional halls and a total capacity of 2,600 people is the first and the largest convention centre in Slovenia.

2. Convention Centre Portus, LifeClass Hotels & Spa: It consist of six hotels, including the 192-room Grand Hotel Portoroz and the 160-room Slovenija, 16,000 square feet of event space for up to 1,200 persons, and a conference center for 520.

3. Metropol Conference Centre: The business center offers 5 conference halls of various sizes. While the biggest hall can seat 150 people, the other ones seating 30 people are perfect for smaller meetings or workshops.

4. Convention Centre Kempinski Palace: Offers 7 meeting rooms. The magnificent Crystal Hall Ballroom, known for its majestic balls held in the early 20s for the Austro-Hungarian aristocracy, is a perfect choice for glamorous events.

5. Conference hall Piranesi - Hotel Piran: Boutique and full of charm. The view of the wide-open sea or the medieval Piran will make your stay at Hotel Piran a unique experience.

STAY: Grand Hotel Bernardin/ 5*****

3.96 / 5 100

Kongres meetologue

•BLED MEET BUSTERS•

10 congress myths that you did not dare to ask, or know whom to ask: MYTH 1: BLED IS A TOURIST AND CONGRESS ICON OF SLOVENIA CONFIRMED

Bled is a global tourist icon characterized by the image of its island in the lake and the castle perched above it, sealing its rank amongst the hottest and most photogenic destinations of Europe.

of small wooden huts offering accommodation right in the heart of nature. They are similar to the wooden houses, called “kožarice”, that the charcoal burners once built at Pokljuka for their summer accommodation. Eight huts have been manufactured from organically grown, untreated larch wood and covered with larch shingles. These have proved to be very popular among congress guests.

MYTH 2: BLED ISLAND IS THE ONLY ISLAND IN SLOVENIA BUSTED

MYTH 5: THE FAMOUS BLED CREAM CAKE WAS CREATED IN BLED BUSTED

It is not the only one, but it is probably the most beautiful. The most recognizable symbol of the island is the Church of Virgin Mary with a long and rich history, but the lush greenery hides even more interesting island buildings, such as the Wishing Bell Tower, the vicarage and Provost’s House, and a small hermitage with some mysterious legends.

MYTH 3: BLED HAS HEALING POWERS ON ITS CONGRESS PARTICIPANTS CONFIRMED

Bled has a mild, healthy, sub-Alpine climate, with the longest swimming season of any Alpine resort. Moreover, it has genuine healing spring waters, which are used in the three swimming pools of the Grand Hotel Toplice (23 °C), Hotel Park and Hotel Golf, which offer not only a pleasant swimming experience, but also the successful treatment of stress related illnesses, exhaustion, neuro-vegetative disorders and age-related fatigue. Bled has been known as a natural healing resort since 1895, when the Swiss doctor Arnold Rikli put Bled on the medical tourism map.

MYTH 4: BLED IS A PLACE WHERE CONGRESS PARTICI­ PANTS CAN SLEEP IN CAMPS CONFIRMED

The eco-village “Gozdne Vile” offers a special type of accommodation, with its wooden huts following the latest trends in camping, but transforming the simple activity of engaging with nature into an altogether more glamorous experience: “glamping”. Gozdne vile consists

The crispy golden brown crust, sprinkled with ground sugar, yellow custard and white whipped cream is officially protected as an original Bled cream cake – “kremšnita”.

However, the original recipe was brought to Slovenia from Vojvodina by the confectioner Ištvan Lukaševič, who moved from Sente in Vojdovina to Bled, where the legend of “kremšnite” was finally settled.

MYTH 6: IT IS POSSIBLE TO ORGANISE AN EVENT IN THE NATIONAL PARK CONFIRMED

The best national parks in Europe offer outstanding landscapes and the joyful experience of wilderness. The only Slovenian national park, the Triglav National Park, is an alpine landscape considered one of the most beautiful in Europe. The park administration is situated in Bled and from there it’s easy to explore the wonders of the park, in which you can participate in a variety of incentive programs.

MYTH 7: IT IS FORBIDDEN TO BATHE IN THE LAKE BUSTED

Lake Bled has some very nice beaches, the most attractive being “grajska plaža” just below the picturesque castle and the beach in Zaka. In the lake not only can you swim, but also compete in rowing, fish, take a ride on a traditional Pletna Boat to the island or simply stroll leisurely around the lake. In the summer months, the water temperature even gets up to 25°C.

101

MYTH 8: BLED IS ONLY SUITABLE FOR SMALL-SIZE MEETINGS BUSTED

With 512 seats, the Bled Congress Centre (Festival Hall) is the town’s largest convention hall. It boasts a superb lakeside location in the very heart of the town, enabling easy access from several hotels of various categories, which are all within easy walking distance.

MYTH 9: GREEN MEETINGS CAN BE ORGANISED IN BLED CONFIRMED

Under the slogan “Green for today”, Sava Hotels Bled took its first steps towards sustainability, such as consistent recycling, the reduction of energy and water consumption, the use of local suppliers and the development of eco-friendly goods.

MYTH 10: THE ACCORDION IS A TYPICAL INSTRUMENT OF BLED AND THE GORENJSKA REGION CONFIRMED

The Accordion is an indispensable part of Slovenian folk music and it was in the vicinity of Bled that the most successful Slovenian ensemble, The Avsenik Brothers Ensemble, made their performances. During their heyday from 1953 to 1990 they released around 120 records and cassettes to a total circulation of more than 30 million listeners. In total they have about 670 songs and to learn more about them you can visit their museum and restaurant in Begunje, not far from Bled.

Top 10

TOP 10 SMALL TOURIST DESTINATIONS

01.

BLED, Slovenia

02.

OPATIJA, Croatia

03.

PORTOROŽ, Slovenia

04.

ROVINJ, Croatia

05.

HVAR, Croatia

KONGRESNA ZVEZDA MEETINGS STAR 2014

4.01

Bled is definitely among the leading Slovenian meetings destinations. Tidiness, wonderful nature and entire infrastructure are ideal bases for development. As a recognisable brand Bled stands out among other meetings destinations in the region. The overall personal experience in Bled is a positive one, despite the feeling of low season sleepiness. The ratio of price to quality is mostly good. In Bled the saying ‘Less is more’ is very true. The potential for the meetings industry is immense, it just needs to be harnessed in the right way. Its advantages were traditionally built on congresses and conferences of international associations, which can once again fuel its development. It just needs to adapt to change faster.

3.98

An elegant tourist lady to which years are showing and appears at times a bit tired, but is still very charming. It will need a facelift as soon as possible and a vitamin treatment to be able to fully compete with the competitors on the Croatian Adriatic, and above all to fight for its congress place in the battle with Dubrovnik. 170 years of tourism tradition is based on the positive energy of the riviera and the exceptional natural conditions. The city already boasts the entire infrastructure, but it is beaten mostly by an unfavourable image and somewhat slow adjustment to the new market conditions. A change of the structure of hotels is also necessary, as ‘cosmopolitan’ Opatija today only boasts three hotels in the 5-star category, whilst in Dubrovnik there are now 14.

3.96

Portorož is unquestionably an appropriate destination for the meetings industry, given its climate, cultural diversity and range of social and leisure options. Expensive yet accurate and precise renovation of the secessionist hotel Palace and several historic buildings ensured we can also still enjoy a part of its historic glamour too.A rich congress history, tradition and the existing infrastructure are a competitive advantage. The meetings industry is by no means a tree to sleep under and simply harvest its fruit of wealthy congress participants. Despite that, Portorož has proven resilient and adaptable many times in the course of history, so some innovativeness and marketing opportunities should ensure it has a bright future.

3.95

Indented coast with over 22 islands of the Rovinj Archipelago, clear waters and rich historical and cultural heritage of this picturesque town are the main reasons that Rovinj is the leading Croatian tourist destination. Tourism is the main industry of the city, but it is highly seasonal. Efforts of the main hotelier Maistra and all tourism providers in recent years is to promote tourism also in the low season, to which play a role mild climate and new world-class hotel facilities. Maistra has seriously focused on the development of congress offer, as evidenced by the recent large-scale investment in the Lone Hotel, with which is also at the same time rounded the offer of convention centre Cap Aureo, one of the largest convention centres in the region.

3.93

Over the beauty of the island, reminiscent of the Garden of Eden, there is no point in wasting words, since there is no shortage of various urban legends for approval.

Logistically the organisation of events on the island is certainly more complex than on the mainland. Despite the notoriety of the island and its visibility Hvar is still sweet, genuine and full of sincere, authentic Mediterranean experiences. Island culture fascinates and conquers even despite the more difficult access. It is worth it! None of the more than 1.000 Croatian islands has such karma and recognition as Hvar. Definitely a “must” Croatian destination, right behind Dubrovnik.

Distance from the mainland gives it a touch of boutique smallness.

102

Top 10

TESTING TO THE LIMIT

06.

SOČA VALLEY, Slovenia

07.

KRANJSKA GORA, Slovenia

08.

ROGAŠKA SLATINA, Slovenia

09.

POREČ, Croatia

10.

BUDVA, Montenegro

BEST MEETING DESTINATIONS 2015

3.91

The main advantage of the destination is the developed incentive product, gastronomy and a preserved natural and cultural heritage that is unequalled. In terms of marketing some other destinations are also better, despite significantly worse conditions. Given the capital of the destination, represented by a number of already developed stories and awards (EDEN European Destinations of Excellence), the incentive meetings product awaits a bright future. As an incentive pearl the Soča Valley is somewhat remote, so for a visit it requires a bit more logistics planning. However, the reward once there is so much bigger, because you find yourself in one of the European incentive epicentres that offers a complete infrastructure for adrenaline and active incentive programmes, from agencies to guide services and accompanying services.

3.88

Kranjska Gora is a worldwide brand known as the traditional Slovenian winter ski resort highly suitable for various possibilities of creating incentive products. The ethnographic treasure, legends and stories all call for the arrival of incentive programmes.

The best way from here to the valley of Soča over Vršič is very attractive in the summer time, where is possible to test a variety of adrenaline incentive programmes. It is easily accessible, lying on the borders of important tourist markets. Kranjska Gora throughout the year provides an interesting experience and with the accompanying incentive products seals itself as an active congress destination.

3.77

It would be hard to find a more traditional health resort in Slovenia. Most other health resorts including the neighbour- ing PodÊetrtek can not boast with such tradition that inspires confidence. The place in a few years has radically changed its appearance and has excellent congress infrastructure. Its rate is compared to other spa congress resorts much more peaceful. Something is missing and it is more convention visitors who were once coming in mass to these places. RogaÊka needs congress tourism, as it is written on its skin. It seems that currently it defies the new times mainly thanks to proac- tive individual hoteliers. To re-climb to the top more connec- tivity will be required, better joint promotion and a reflection on the establishment of a Convention Bureau.

3.76

Until recently Poreč was known mostly for its family tourism, which is focused on the sun and sea. In the last couple of years there have been significant moves in terms of seasonality and also the meetings industry. The whole of Istria, in fact, has a huge potential for incentive programmes. The congress infrastructure already exists, including the main culinary and sports programmes, as well as the salubrious surroundings that zmake them special.

It’s just the appropriate connections to form real incentive products that have to be put in place, which will definitely make them seriously competitive. The list of events is getting longer every year and is moving Poreč up the ladder of event destinations in Croatia. If Poreč continues to be a tourist champion of Croatia, it will definitely make the break into the international congress scene.

3.75

The fame of Budva eventually over grew the reality, but nevertheless this is a city worth its name and represents a solid meeting destination. Budva is one of the central incentive destinations on the Adriatic coast, with very successful marketing, despite numerous deficiencies in poor accessibility and current capacity selection. The development plans for the ‘Monte Carlo of the Adriatic’, openness to foreign investors and very liberal policies could position the Montenegro coast very high on the meetings industry map in the next few years, while it is already the leader in the area of incentive programs. If this “wild beauty” improves its accessibility, price competitiveness and infrastructure, it can be a worthy competitor as a meetings destination, even as one of the top destinations in the wider region of the Mediterranean.

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Kongres meetologue

BLED

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

THE IMAGE OF HEAVEN

T

he overall personal experience in Bled is a positive one, despite the feeling of low season sleepiness. The ratio of price to quality is mostly good. The low competitiveness level of the destination is influenced by the disconnectedness of both its offer and congress marketing. A different understanding of the quality of congress suppliers and their uncoordinated work are the main reasons Bled’s image has suffered slightly. The solution lies in an excellent congress product, promoted under the destination slogan ‘The Image of Heaven’. Bled is becoming one of the more attractive and world famous Slovenian meeting places with a known brand, which in itself summons quality. In the past it hosted numerous important congresses and other important events. Based on its tradition and profiled offer it can clearly compete with more world-renowned alpine congress desti-

nations. It is important to follow the policy of sustainable development, which needs to be taken into account for any consideration of the renovation of the convention centre and the individual marketing activities of the convention bureau. The natural environment of the destination calls for this, which can become one of Bled’s future competitive advantages. I am certain that Bled will quickly catch up with the competition and regain its former, famous congress identity.

DID YOU KNOW Cream cakes, known to Bled for decades, are in fact the symbol of Bled. Over the last 60 years they have sold as many as 12 million cream cakes.

COOL MEETINGS The legendary Bled Cream Cake is the symbol of Bled’s culinary offer. The Cream Cake, made from pastry and filled with vanilla and whipped cream, became famous after the Second World War. To date more that eleven million have been sold in Bled.

Kongres meetologue

ICCA 2013 Country and City Ranking Wordlwide: 328th place Europe: 164th place Destination grade: Quality Meetings Destination

4.01 4.94

Bled can thank its environment and rich cultural heritage for the development of tourism. The place is linked with its green hinterland, which offers a variety of additional activities with high experiential value.

B General and transport infrastructure

4.39

Bled’s location is favourable, being near the central Slovenian airport and having good road and rail connection to other congress markets. This is a big plus for Bled, besides safety and tidiness.

C Tourism infrastructure

1. Bled Film Festival – this summer, the fairy tale location of Bled will host the first annual Bled Film Festival under the presidency of Rade Šerbedžija.

2. International Writers Meeting PEN – held in Bled since 1977; 47th to be held in Bled in May.

INDIVIDUAL GRADES:

A Natural and cultural factors

WHAT’S HOT

3. Bled Strategic Forum – over the lst few years the Bled Strategic Forum has grown into a succesful platform for high-level strategic dialog among leaders from the private and public sector.

4. Rowing with Olympians – Lake Bled with its idyllic scenery accompanied by Slovenian rowing Olympians.

5. IBU World Cup in Biathlon – Bled with its surrounding is one of the most beautiful alpine resorts. Ever since 1992, it is, together with Pokljuka, hosting the world‘ s best biathlets.

3.98

The hotel infrastructure of Bled is satisfactory, yet not adapted to the needs of demanding congress guests. The entire tourist offer is differentiated by quality and image.

Bled is becoming the new culinary capital of Slovenia.

Activities and recreation are well developed. The weakest part of the offer is nightlife and entertainment as well as shopping. Tourist infrastructure needs some polish and development of the soft part of the offer.

D Congress infrastructure

4.22

Bled offers numerous congress halls and venues for smaller congress events. The weakest link is the outdated Festival Hall. Many years of congress tradition are evident in a broad palette of congress suppliers and support services.

E Subjective assessment

4.47

Bled is definitely among the leading Slovenian meetings destinations. Tidiness, wonderful nature and entire infrastructure are ideal bases for development. Unfortunately, Bled lost some trust of its loyal customers. The newly established Convention Bureau indicates a new era and promises to restore Bled to its former congress glory.

F Marketing buzz

4.65

The promotion of Bled has greatly improved with the establishment of the Bled Convention Bureau. They set up the complete marketing infrastructure and built the conditions for international marketing. Today, in line with their marketing, Bled is one of the trailblazers of Slovenian meetings destinations.

Comparison to the Region: As a recognisable brand Bled stands out among other congress destinations in the region. It most closely resembles Dubrovnik, which caught up with the pre-war congress tempo by taking the right steps. Currently the biggest disadvantage is the lack of a clear focus towards quality rather than mass tourism. This is most clearly seen in the restaurant, night life and shopping offer. As a result the current perception of quality is lower than with largest competitors.

In Bled the saying ‘Less is more’ is very true. The potential

BEST INCENTIVE IDEA Images of paradise – participants will be met by Bled Castle’s Lord and Lady for a castle tour, which may be followed up with a performance of medieval dance as well as dinner at the castle restaurant also being an option.

WHO TO CONTACT Bled Tourist Board & Convention Bureau, Cesta Svobode 11, 4260 Bled, Slovenia; Ms. Lili Ošterbenk Janša, E: lili.osterbenk@dzt.bled.si, T: +386 4 578 05 00; www.bled.si/en

for the meetings industry is immense, it just needs to be harnessed in the right way.

On the domestic market Bled lost most ground to Portorož, which on average hosts larger events with higher added value. Its advantages were traditionally built on congresses and conferences of international associations, which can once again fuel its development. It just needs to adapt to change faster.

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ROVINJ

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

ISTRIA STAR MEETINGS

I

f for the venue chooses you air Formula One “Red Bull Air Race”, then this is certainly an attractive and charming tourist destination. Specialty of the meetings offer is the old tobacco factory or convention centre Adris, which is a supreme example of conversion of industrial space in a superb conference venue. A beautiful transformation of industrial heritage into functional halls for the most demanding events occurs each year at the renowned Weekend Media Festival.

Otherwise, the romance of the old town is hard to resist, especially since the city is live and flashes in its daily rhythm of the Mediterranean. Advanced conference guests are only disrupted by the dominant fast gastronomic offer, which is only slowly adapting to demanding tourists. Insiders nevertheless find some culinary gems that build on the best Istrian wines, olive oils, flavours and tradition of the rich Istrian cuisine.

Similarly, souvenirs on offer somehow do not belong to such an authentic tourist destination.

Otherwise, Rovinj is becoming a trendy and modern congress destination, which will soon be a serious competitor to the more well-known Croatian congress destinations.

DID YOU KNOW BATANA - Rovinj batanas are flat-bottomed boats protected

by UNESCO due to their longevity and a traditional way of construction. This is the reason why the Batana House Eco Museum was established.

COOL MEETINGS In Rovinj and its surroundings you will find countless taverns and wine cellars where you will get true autochthonous experience of traditional meals. You can start with “maneštra”, typical Istrian soup, once the food of the poor, today you can find it in the restaurants. The basis consists of corn, vegetables, beans, potatoes, some meat or Istrian ham. Every family has its own family recipe which varies according to what’s in season.

Kongres meetologue

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WHAT’S HOT Destination grade: Quality Meetings Destination

3.95

INDIVIDUAL GRADES:

A Natural and cultural factors

4.49

Indented coast with over 22 islands of the Rovinj Archipelago, clear waters and rich historical and cultural heritage of this picturesque town are the main reasons that Rovinj is the leading Croatian tourist destination. The old town centre, once an island with Renaissance and Baroque buildings attracts many artists and gives the city a unique bohemian character.

B General and transport infrastructure

3.94

Picturesque town dominates over some of the problems of the city, among which in the first place limited accessibility, with the exception of roads. After the construction of the Istrian Y the destination is connected to the main pan-European transport links. Among the main challenges is one of improving air accessibility and transformation into a true year-round air destination.

C Tourist infrastructure

1. Red Bull Air Race World Championship – The Red Bull Air Race World Championship gathers the world’s best pilots who combine speed, precision and skill to operate exceptionally fast and maneuverable planes between the 25 meter high pylon air gates.

2. 100th Session of UNWTO – Rovinj will be visited by around 200 participants from countries represented in the Executive Council and other UNWTO representatives.

3. Weekend Media Festival – The largest regional communications festival bringing together more than 4,000 Croatian and regional media, marketing and PR professionals from the entire region but also numerous guests Europe and America.

4. 2015 Communications Days – A national marketing communications festival joining together IdejaX and Effie Awards Croatia.

5. Dolce vita – Heritage festival celebrating vintage culture in all its forms - music, film, design, fashion, dance and cuisine.

4.26

Tourism is the main industry of the city, but it is highly seasonal. Efforts of the main hotelier Maistra and all tourism providers in recent years to promote tourism also in the low season, to which play a role mild climate and new world-class hotel facilities. Every year, improves the offer of entertainment, cuisine is one of the best in the region. Rovinj is perfectly located for exploring other parts of Istria.

D Meetings infrastructure

4.25

Maistra has seriously focused on the development of congress offer, as evidenced by the recent large-scale investment in the Lone Hotel, with which is also at the same time rounded the offer of convention centre Cap Áureo, one of the largest convention centres in the region. The whole story is only missing a neutral and well-functioning Convention Bureau, which would place the destination on the worldwide congress map.

E Subjective grade

4.59

Security of the destination is at a high level. With the new development strategy affection for the meetings industry is high. Personal experience regarding the professionalism of the staff is positive. Ambitious projects such as the Red Bull Air Race will surely give wings to the destination, only the relationship between price and quality is not always the most appropriate.

F Marketing buzz

4.92

In the field of congress tourism Rovinj’s congress transformation has been established by the main player of the pack, Maistra. Maistra has completely taken over the destination marketing and a number of secured events is testament to their success. Mega events, such as Red Bull Air Race or Weekend media festival, play a big role and are part of the marketing strategy.

BEST INCENTIVE IDEA SPACIO - The batana ride across the peninsula, dinner in old tavern, musicians singing old fishermans songs. An impressive way to represent how fishermen and farmers used to live in Rovinj.

WHO TO CONTACT Tourist Board Office Rovinj, Obala Pino Budicin 12, 52210 Rovinj, Croatia Ms. Odette Sapač, E: tzgrovinj@tzgrovinj.hr T: +385 52 811-566 www.tzgrovinj.hr Comparison with the region: If at the destination you have owners who have clear goals and who look at congress tourism strategically, then in a short time you can do a lot.

It is possible to revitalize the old factory premises and build a superior conference hotel. Maistra in Rovinj has undoubtedly left its mark. Taking into consideration the geographical location of Rovinj as one of the closest Mediterranean congress destinations for Central and Western Europe, the future of this industry is guaranteed. Missing is only a convention bureau, which would know how to step out of corporate governance of the destination and would be able to serve as attorney of the meetings industry.

Otherwise, forecasts of mayor Sponza that Rovinj will be more exclusive than Dubrovnik, can be realized,

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HVAR

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

ROOM WITH A VIEW

H

var is still quite wild and largely uninhabited island.

Over the beauty of the island, reminiscent of the Garden of Eden, there is no point in wasting words, since there is no shortage of various urban legends for approval. Among other things, it used to be called Austrian Madeira. In Hvar urban has been coexisting with rural for centuries. Towns Hvar, Stari Grad, Jelsa and Vrboska and on the other hand less touristic places Poljica, Zastražišće, Zavala,...

Logistically the organisation of events on the island is certainly more complex than on the mainland. However, today in addition to the quite degraded ferries of Jadrolinija you can use the more comfortable passenger catamaran, which can also be privatised. Each year Airport Split has more connections, even out of the main season. Number of flights during the season surpasses those of many of the South-East

European capitals. Road connectivity within the island, however, requires a bit more patience, especially during the high season.

In the middle of summer Hvar is really overcrowded, but in early autumn and spring it is a perfect choice for the organisation of congresses and incentive programmes, both at sea and on land.

DID YOU KNOW That if you manage to schedule labour so that you give birth on the ferry between Jadrolinija and Hvar, your child will be granted free travel on the ferry for life.

COOL MEETINGS Hvar wine and island’s culinary art have thrilled the gourmet and the World traveller Anthony Bourdain who already after the first visit became one of the biggest promoters of Hvar.

Definitely you will also be reminded of Hvar by the taste of olive oil, red wine, and the fragrance of lavender.

Kongres meetologue

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WHAT’S HOT Destination grade: Quality Meetings Destination

3.93

INDIVIDUAL GRADES:

A Natural and Cultural Factors

4.82

Central Dalmatian islands are inhabited since prehistoric times. Due to its island specificity they create as a geographical and cultural-historical finished whole. Hvar is now on the UNESCO list of natural heritage and is the main adventure pearl of the Adriatic.

B General and Transport Infrastructure

3.82

Since Split is accessible from the highway, way to Hvar is significantly shorter. Sunčani Hvar is aware of the difficult access to the island, which is particularly problematic for congress and other business travellers who come for 2 - 3 day’s events. Improving flight connectivity weighs even in the worst case a two-hour drive from Split to the island.

C Tourist Infrastructure

1. Hvar celebrates 145 years of organised tourism 2. Restoration of The Hvar public Theatre – works on improvement of the Arsenal building are in progress, as a prerequisite for the restoration of the Theatre itself and the revitalisation of the cultural and dramatic life of this one-of-a-kind veteran of the world’s theatrical history. The long-awaited reconstruction of this exceptional historical monument will bring it back to life.

3. Hvar for the first time connected to Dubrovnik by Catamaran – the team from Krilo have come up with a twice-weekly service on Tuesdays and Thursdays from Plito to Milna, Hvar Town, Korčula and Dubrovnik, starting in May 2014.

4. Two Hvar restaurants make the top 40 Croatia restaurant for 2014 – Gariful and Meneghello.

5. First Mini Seedcamp on an island – Hvar - the leading European accelerator program is hosting the first Mini Seedcamp on an island.

4.45

Sunčani Hvar took care of cosmopolitan transformation of Hvar into a world’s top destination. The renovated hotels Riva and Adriana in the old town can meet the needs of the most demanding guests, without missing good restaurants, bars and exclusive beaches. Well maintained walkway connects the old part with the largest hotel, the Hotel Amfora.

D Meetings Infrastructure

3.79

Hvar has put itself on the meetings map by building a convention hotel Amfora with a congress centre and two large halls.

The largest one can take up to 370 people theatre-style, and the other 320. Both are flexible, A/V connected and can be converted into five break out rooms, complemented by three additional ones, designed for smaller, intimate meetings. For special events and receptions Hotel Palace offers a wonderful ambience at San Marco terrace on the main town square.

E Subjective Grade

4.55

Despite the notoriety of the island and its visibility Hvar is still sweet, genuine and full of sincere, authentic Mediterranean experiences. Island culture fascinates and conquers even despite the more difficult access.

It is worth it!

4.89 F Marketing buzz Hvar probably doesn’t need much additional promotion as a tourist icon; it is already known for so many things, such as an island of sun, fun, lavender, premium wines and as a top incentive destination. With such an array of qualities the classic marketing is probably not needed, but to complete its internationalisation a convention bureau would be very much welcome.

BEST INCENTIVE IDEA Sailing in Hvar – Sailing is often called “the poetry of movement”… If you are an experienced sailor or a sailing novice you can still join in sailing adventures.

WHO TO CONTACT Tourist board of City of Hvar, Trg sv. Stjepana b/b, 21450 Hvar, Croatia Mr. Georges Buj, E: tzg-hvar@st.t-com.hr, T: +385 (021) 741 059, www.tzhvar.hr

Comparison with the region: None of the more than 1.000 Croatian islands has such karma and recognition as Hvar. Definitely a “must” Croatian destination, right behind Dubrovnik. Distance from the mainland gives it a touch of boutique smallness.

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SOČA VALLEY

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

EPICENTRE OF INCENTIVE INSPIRATIONS

T

hree key places for congress tourism – Bovec, Kobarid and Tolmin – are connected by the Soča river, one of the most pristine Alpine rivers that, with its beauty, creates a highly experiential diversity. Soča river is perfect for postcards and adrenaline water sports. Soča Valley is probably one of the most photogenic venues to launch new cars. Numerous film crews and car launch programme organisers have already understood this. A connected performance would facilitate marketing and access to specific clients, who are currently coming to the Soča Valley more by chance.

Incentive meetings stories thrive best where the picturesque is intertwined with the cultural and historical heritage to a solid tourist offer. This is the maximum potential of the Soča Valley; incentive tourism in terms of development is one

of the most promising market segments, which due to the possibility of a combination of active leisure, relaxation and professional work is an ideal product. All of the spots in the Soča Valley can boast an exceptional natural heritage and a wide range of incentive stories: rafting, kayaking, hydrospeed, mountain biking, paragliding, hiking, mountaineering, fishing. For all of the above reasons the Soča Valley is an unpolished incentive gem that with appropriate development would be an incentive epicentre of Europe.

DID YOU KNOW The famous novel by Ernest Hemingway ‘A Farewell to Arms’ is set in Soča Valley. The writer thoroughly describes the Soča Valley and offers insight into these ground-breaking historical times.

COOL MEETINGS ČOMPE - the original dish, based on combining cottage cheese and potato, grows abundantly in the Bovec region.

Kongres meetologue

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WHAT’S HOT Destination grade: Quality Meetings Destination

3.91

2. The Walk of Peace – Dedicated to the memory of the victims of the World War 1 and is worth a visit.

INDIVIDUAL GRADES:

A Natural and cultural factors

4.76

Variety of offer in a small space, preserved nature, Soča, culinary and wine offer, authenticity, rich cultural and historical heritage, Julian Alps and Triglav National Park all make for an extreme experiential diversity and attractiveness.

B General and transport infrastructure

4.27

Geographic location, proximity to key markets and good communal arrangement are the key advantages. Very close are also important transit points with entrances to the European motorway network (Udine and Treviso). If you want to get away from the bustle of the city, you will be excited about the quality of living in the picturesque Soča valley.

C Tourist infrastructure

1. 100 years from the start of the World War – The memory of a turbulent and eventful history from the period of World War 1, will be the red thread of many events in 2015.

3. Ana Roš, Restaurant Hiša Franko – Ana Roš is according to Jeunes Restaurateurs d’Europe the most talented chef in Europe. Ana Roš is also one of the 37 of the world’s chefs who will participate in an unprecedented international restaurant ‘swap’ The Grand GELINAZ! Shuffle. We recommend a visit.

4. Alpe Adria Trail – 690 km long journey through three countries and three cultures this year. National geographic traveller ranked it among the 10 best new hiking trails.

5. Soča – One of the most beautiful rivers in Europe, famous for its beautiful emerald colour, is the heart incentive offer in 2015.

4.41

A tourist destination that is not yet besieged by crowds of tourists, outstanding gastronomic offer, visibility through the top festivals, good sports facilities are the key benefits of the destination. The weakest part of the offer is currently accommodation facilities. A large number of agencies (over 20) that are offering highly developed products for sports and also incentive tourism programmes is important.

D Meetings infrastructure

4.02

Soča Valley is suitable for smaller boutique conferences and incentive programmes in the middle of genuine Alpine nature. Unfortunately, the product is currently fragmented and poorly represented in the international market. Given the potential creation of meetings an incentive bureau is essential and would link key providers of existing products in all three places and present the extraordinary offer to the international congress market.

E Subjective grade

4.40

Soča, set in the middle of Triglav National Park, offers an exceptional number of different experiences in a small area.

Particularly impressive is the top culinary offer concentrated in restaurants such as House of Franko, Kotlar and others.

Also, the balance between price and quality is acceptable, which makes the destination very competitive in comparison with more notorious destinations. The disadvantage is a poorer image of the destination that it should actually earn.

F Marketing buzz

4.31

There must be something special in the Soča Valley, as films and commercials are constantly being shot there. The photogenic qualities of the valley, however, are not enough; congress products need to be connected into a single story that does not necessarily see municipal boundaries. We positively await their first attempts and with high expectations.

Comparison with the region: In the narrow micro-region the Soča Valley is currently not facing increased competition. On the Italian side in Friuli Venezia Giulia, incentive tourism is underdeveloped and the

BEST INCENTIVE IDEA Tandem Paragliding – Do you want to Experience the joy of sheer freedom? We offer tandem flights from one of the most beautiful parts of Slovenia. For this unique experience you don’t need any preknowledge or special equipment. Only a desire to fly which can later become your passion. Run a few steps and before you know it you’ll be airborne.

Admire the beautiful emerald Soča River and the mountains of Julian Alps from the air!

WHO TO CONTACT LTO SOTOČJE, Petra Skalarja 4, 5220 Tolmin, Slovenia Ms. Tatjana Humar, T: 386 5 380 04 80, E: info@lto-sotocje.si www.visit-soca.eu development of the product in Brda and Nova Gorica is also at the beginning stages. A more serious competition is in Istria and neighbouring Carinthia, as well as within the wider Slovenian Julian Alps. The main advantage of the destination is a developed incentive product, gastronomy and preserved natural and cultural heritage, which is unequalled. A weakness in comparison to some other destinations is the offer’s disjointedness. In terms of marketing some other destinations are also better, despite significantly worse conditions. Given the capital of the destination, represented by a number of already developed stories and awards (EDEN European Destinations of Excellence), the incentive meetings product awaits a bright future.

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OPATIJA

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

VINTAGE MEETINGS

T

he Queen of Croatian tourism can also in gloomy autumnal days surprise continentals with its sun and typical Austro-Hungarian patina. Opatija is also reminiscent of the elite places on the Côte d’Azur and seems that at the turn of the century it arose as a response to the fashion fads of Paris. If you therefore find yourself missing the smell of the sea, a trip to Opatija and a walk along the Lungimare coastal footpath is the best tonic for winter depression.

Opatija otherwise fluctuates between aspirations and a vision of the cosmopolitan resort and mass tourism that is prevalent today. One type of tourist usually does not understand the other very well. However, as a convention destination it is a refined old lady with a wide range of culture and exquisite

cuisine and a few restaurants that are the best in the Adriatic, such as Bevanda, Blue cellar (Plavi podrum), Kukuriku or La Mandrač. Above all, it is one of a few destinations in the Adriatic with the complete and year-round congress infrastructure, from the operating Convention Bureau through all kinds of convention venues to DMC agencies and individual specialists for teambuilding programmes and incentives.

This, combined with a wonderful ambience and a rich natural hinterland, has been creating a winning convention combination ever since 1885.

DID YOU KNOW That first meeting was held in Opatija in 1885, when Austrian balneologists met to discuss about future development of Opatija as a winter health resort.

COOL MEETINGS Kvarner scampi: are considered to be the best in the world.

Identified by the pale red colour and thinner armour, their specialty is - experts say - in that they live here in a very shallow sea with a lot of drinkable water springs and are therefore very soft and sweet.

Kongres meetologue

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WHAT’S HOT Destination grade: Quality Meetings Destination

3.98

INDIVIDUAL GRADES:

A Natural and cultural factors

4.55

The whole part of the Kvarner below the Učka mountain is famous for its mild climate, due to the sunny position below Učka, which allows year-round tourism. This combined with lush vegetation and a clean Kvarner sea is main reason for the development of 30 kilometres of the Opatija or Liburnia Riviera. The primary tourist motive is therefore natural wellness that nicely upgrades the needs of congress organisers.

B General and transport infrastructure

4.26

Connections with Rijeka are good and also at Opatija’s disposal is the relative proximity to the major population conglomerates of Central Europe. In terms of infrastructure Opatija appears tidy and offers a truly diverse tourism story with the legendary tourist Adriatic Riviera connected with an attractive Lungomare promenade.

C Tourist infrastructure

4.55

Almost every stone and building in Opatija is a witness to the rich history of the city’s tourism, which was once called the ‘Nice of the Adriatic’. With the renovation of hotels, which is in full swing, it will again shine in its former beauty and with an upscale hotel offer. A rich gastronomy offer thrills, with some restaurants at the peak of Croatian cuisine.

D Meetings infrastructure

4.28

The ratio between hotel rooms and congress facilities enables the organisation of medium-sized conferences with up to 600 participants. In Opatija there is virtually no hotel without meeting facilities, and also very attractive is the accompanying offer with its well developed incentive programmes and the offer connected by the Opatija Convention Bureau.

E Subjective grade

4.35

An elegant tourist lady to which years are showing and appears at times a bit tired, but is still very charming. It will need a facelift as soon as possible and a vitamin treatment to be able to fully compete with the competitors on the Croatian Adriatic, and above all to fight for its congress place in the battle with Dubrovnik.

F Marketing buzz

4.69

Opatija is considered as the cradle of Croatian congress tourism, which with continuous improvement justifies its reputation year on year. This is spurred on by the convention bureau, which is rapidly positioning the city amongst the leading congress destinations.

1. Mediterranean Cooking Congress – In October 2015 Opatija will host 2nd edition of the Mediterranean Cooking Congress, which gathers producers, cooks and distributors/importers, who through a media path, meetings, synergies and commercial negotiations will work together to strengthen the trade among the Mediterranean nations, protecting the identity of the individual territory and avoiding a consumer propaganda that too often trivializes or distorts the true taste of territorial typicalness.

2. Critical Tourism Studies – gathers a network of scholars who share a vision of producing and promoting social change in and through tourism practice, research and education. CTS Conference seeks to find ‘fresh’ ways of theorising tourism by locating the phenomenon in its wider political, economic, cultural and social contexts. It takes place in Opatija, June 26th-30th.

3. New hotel in Opatija – Hotel Navis, a brand new hotel will open it’s doors in May. It is located on the spectacular location just a few steps from the sea. Modern architecture and design will offer 44 rooms and suites. The investment is worth 6 million Euros.

4. Construction of the Culture and Tourist Centre – City of Opatija closed the deal for the construction of the Culture and Tourist Centre.

This public building will include the main hall with big stage and 500 seats on the first floor, a divisible hall on the ground floor, additional services and a multi-purpose basement floor. Construction will start in September 2015 and opening is expected in Spring 2017.

5. Long awaited connection to Kvarner – Croatia Airlines introduced new connection between Munich and Rijeka Airport, which will significantly improve accessibility for business guests when traveling to conferences in Rijeka, Opatija or Kvarner region. Total of 8.000 seats are available from April to October with 3 flights-a-week schedule (Tuesday, Thursday & Sunday).

BEST INCENTIVE IDEA A Walk through History – The walk through the city will guide you to all important spots. On each spot the actor dressed in the costume of the epoch linked to the story of the place will explain the guests the historical importance of the place. Da Riva Tourist Agency

WHO TO CONTACT Tourist Board Opatija, Vladimira Nazora 3, 51 410 Opatija, Croatia Mr. Goran Pavlović, E: goran@opatija-tourism.hr, T: +385 51 271 710, www.opatija-tourism.hr the entire infrastructure, but it is beaten mostly by an unfavourable image and somewhat slow adjustment to the new congress market conditions.

A change of the structure of hotels is also necessary, as ‘cosmopolitan’ Opatija today only boasts three hotels in the 5-star category, whilst in Dubrovnik there are now 14.

Comparison with the region: 170 years of tourism tradition is based on the positive energy of the riviera and the exceptional natural conditions. This is a great sign for the revival of Opatija congress tourism, which has recently relaxed slightly in comparison with the hyperactive Croatian Adriatic competitors. The city already boasts

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BOHINJ HIDDEN SUSTAINABLE MEETINGS GEM

B

ohinj is for conference guests also the epicentre of unspoiled nature, clean water, a lake shore accessible to all with a centuries-old tradition in tourism. It seems, however, that all of this is a bit overlooked by the conference delegates. Neighbouring Bled is much more active in this area and the Bohinj brand is not sufficiently present or recognisable across the world. Obviously convention tourism is currently not the first priority in the development of the area Bohinj is suitable for smaller congress groups, of whom most favour Bohinj in Bohinj Park EKO Hotel, which has 8 conference rooms, the largest one for 150 participants. In addition to this first category there are smaller congress facilities in the Hotel Jezero (30 persons), Hotel Zlatorog (50 persons), and pension Tripič (25 persons). Also awaiting renovation is the hall in the Jože Ažman cultural centre, which can accommodate up to 300 people.

The main thing is that Bohinj shows and is proud to offer an original and very sought-after authentic conference experience. Moreover, in Bohinj one becomes aware of the magnificence of nature and the programmes developed by Bohinjci are respectful of the cultural, social and natural heritage of the valley.

DID YOU KNOW That in 1906, the Bohinj Tunnel - one of the most important tunnels in the new railway line that connected Central Europe with Trieste - was ceremoniously opened by the heir presumptive to the Austro-Hungarian throne, Franz Ferdinand.

COOL MEETINGS Bohinj cheese is a special type of Emmentaler cheese. A typical ‘loaf’ is heavy, from 45 kg to 55 kg, measures about 60 cm in diameter and is from 8 cm to 15 cm high. The loaf is slightly convex, its rind firm, smooth, dry and golden.

Throughout history, the typical traditional way of making Bohinj cheese has adapted and changed. Today, Bohinj cheese from the traditional Emmentaler cheese differs by its golden yellow crust, dimensions, time of ripening, and the distinctive taste that is slightly spicy and reminiscent of walnut kernels.

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: QUALITY CONVENTION DESTINATION

3.61

INDIVIDUAL GRADES:

A Natural and cultural factors

4.62

Pure, unspoiled nature in the heart of the Julian Alps, peace and quiet, a quality offer, originality and sustainable development are the main attributes of the high experiential value of Bohinj. With its beautiful nature Bohinj is today one of the most recognisable tourist destinations in Slovenia.

B General and road infrastructure

3.83

Transport infrastructure is poor and outdated and road networks is one of the key local priorities. At the same time, and in line with environmental protection and authenticity values, it is one of the most authentic Slovenian destinations with a high living standard and genuine tranquillity of the local area.

C Tourist infrastructure

1. 8th International Wild Flower Festival. Bohinj is known worldwide for its biotic diversity. During the festival every May and June you can take part in different thematic photographic, botanical and ornithological tours, enjoy the local cuisine and other events.

2. Mountain huts and tourist farms in the idyllic alpine scenery with the authentic hospitality and local cuisine. Perfect place for a team-building, far away from the everyday noise.

3. Museum of Alpine Dairy Farming, set up in an abandoned village cheese dairy, built in 1883, where cheese was still produced in 1967. In 1990, the museum was reorganised and revised. Numerous original pieces in the museum bring to life the story of alpine dairy farming in Bohinj.

4. Free wi-fi in Bohinj – you can access internet in Bohinj without the password. The link first takes you to the official site of Bohinj Tourism.

5. ICF Canoe Marathon World Cup in 2014 – a comeptition that is organised every year in different country will attract not only competitors from all over the world, but also the audience that will enjoy at the shores of Bohinj lake.

3.92

Apart from the Bohinj Eko Park top hotel there is a lack of accommodation facilities in Bohinj and a lot of them are inadequate for the needs of congress tourism. Among these are mainly different apartments and guesthouses. The catering offer is also average.

D Meetings infrastructure

3.25

Until the construction of the Bohinj Park EKO Hotel convention activity was not among the priorities. A modern conference centre has brought many incentive groups and other meetings groups to Bohinj that have contributed a lot to de-seasonality and show the way towards a sustainable meetings industry.

E Subjective grade

4.30

The variety and diversity of the natural environment places Bohinj among the exclusive and superior convention destinations in Slovenia. It is difficult to imagine a better location for sustainable conference programmes.

F Marketing buzz

4.12

Bohinj’s promotion moves to the beat given by the main hotelier, Bohinj Eko park hotel. The focus on green congress products have been assessed as something very positive, sincere and well targeted, with good results very quickly tangible.

However, we still want to see a more courageous promotional story that would connect all of the providers from Bohinj.

Comparison with the region: The majority of congress guests will be sworn lovers of nature and its aesthetic value. Bohinj is a place that is created for sustainable conference programmes and for active incentive experiences. It is a place where without any hesitation you can drink water from the public water supply and from its clean streams. Even the basic network of thematic paths offers ideas for authentic congress programmes. In Slovenia, the beauty of Bohinj can only be matched by its neighbours across the peaks in the Soča Valley, or in Kranjska Gora.

BEST INCENTIVE IDEA An »old-fashioned« day in a village Studor, full of fun. The horses need to be cleaned and brushed, saddled and prepared for riding; the grass has to be mown, the meadow racked and the hay has to be put in harrows and loaded into the special sheets. The logs of wood and splinters have to be chopped, the trunk of a tree needs to be saw through, after all, the fireplace have to be done properly to prepare a traditional meal!

WHO TO CONTACT Tourism Bohinj, Triglavska cesta 30, 4264 Bohinjska Bistrica Ms. Vida Kovačič, E: vida.kovacic@bohinj.si, T: +386 4 57 47 590, www.bohinj.si

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GORIŠKA BRDA - COLIO FERTILE CROSSROADS OF CULTURES

W

ine growing Brda is not only a land of wine and fruit, but a region in the ethnic, economic and cultural crosswinds. In its bosom are hiding a number of cultural attractions, both in the administrative centre of Brda - in Dobrovo, which boasts a Renaissance castle from the 17th century - as well as in Vipolže or Števerjen in Collio (San Floriano del Collio). Almost at every Brda hill, in the middle of a tight village, you can find a church. Church steeples attract the eye, as some resemble small fortresses. Brda is also interesting architecturally because of the preserved medieval architecture of many of the old houses.

Brda attracted conference guests with its rich oeno-gastronomic offer, and in addition with cultural-historical sights

and unique landscapes. The Brda border region has an extraordinary meetings industry potential, which is powered by three important factors: tradition, entry into the EU, and good examples of neighbouring Friuli. The destination is lacking a slightly better convention image, which would immediately improve its competitiveness.

DID YOU KNOW Did you know that in Brda region we have more than 70 wine producers with their own excelent wine brands ? Plenty of choice, huh ?

COOL MEETINGS Frtaja is fried omelette made with beaten eggs, flour and a little milk, into which locals mix a blend of fresh, finely chopped spices: cabbage heart, chives, green baby fennel, “madrjalca” (‘white gate’) and sage.

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: quality meetings destination

3.58

INDIVIDUAL GRADES:

A Natural and cultural factors

4.65

Brda is synonymous with an attractive and picturesque hilly landscape, where one brings his or her conference guests for nature, food and wine. A combination of these three elements gives Brda a special charm, which together with the Mediterranean climate is reminiscent of Tuscany.

3.65 B General and transport infrastructure Brda has a good strategic location, just an hour from Venice.

Goriška brda were once geographically remote, but today the closeness of the motorway infrastructure allows easy and quick access and is bringing the area closer to ‘air guests’ through the nearby airports of Ronchi and Venice. The relative isolation has largely retained the traditional settlement and originality, which the locals are eager to maintain through the cultural landscape.

3.75 C Tourist infrastructure Tourism in Brda is based on unspoiled nature, food and drink.

Brda is known for its affordable accommodation options in tourist farms, which are highly fragmented and scattered in the surrounding hills. The lack of accommodation could be addressed by converting a number of unused objects with a sense of proportion and sustainability.

D Meetings infrastructure

1. Vila Vipolže – The renovated Vila Vipolže is one of the most beatiful renassaince buildings in Slovenia. Located in-between the vineyards of the magical Brda region, the villa`s wonderful congress/meeting capacities in combination with the world-known Brda fruit, wine, excellent olive oil as well as the delicious Brda cuisine and the experience of the local hospitality is a great venue for a story full of adventures, memories and joyous gatherings.

2. Donkey Trekking – Donkeys Lisa, Poncho, Lino, Frida and Fernando are the best company for exploring the hidden places of the Brda region in a fun and active way. Getting along well with a donkey is a challenge that requires dedication and brings joy when achieved.

3. Barefoot Hiking – Enjoy barefoot hiking along verified trails in beetween vineyards and Brda hills and discover the positive benefits of walking barefoot.

4. Apitherapy – Apitherapy is an Api Well-being program developed to rejuvenate the body, strengthen the activity, maintain balance and harmony, raise creativity and to strengthen mutual relations. Soothing humming, the air saturated with honey aroma, a touch of warm wax or honey lead to meditation and pleasure. The moment we stop, calm down, relax. In the hive, which knits a special bond between man and bee.

5. Terra Cycling – Slow food and fast bike with locals that know the places like their pockets. They suggest you only food and wine they know and trust in. They know the sun and the winds. There is no such experience as the one you can gain on your bike. Muscle burn will go away; memories and tastes will stay forever.

3.14

Meetings capacities in Brda are boutique and highly dispersed but impress with their authenticity and genuine convention experience. The entire destination as something special is calling for greater connectivity and integration, as it is an exceptional convention product focusing on incentives, which is completely unused. It is necessary to make an inventory of the offer on both sides of the border and introduce common and more targeted marketing.

E Subjective grade

3.95

In recent years Goriška Brda has gained recognition as a tourist destination. It is also suitable for small conference groups looking for an authentic experience. More and more congress organisers are looking precisely for this.

F Marketing buzz

4.69

Just what can be achieved in a very short time has been proven by the energetic team of TIC Brda. With high levels of energy they have managed to create a congress product, place it on the market and at the same time position a new congress centre. We can only hope they will succeed with the internationalization of their marketing, which will extend their reach well beyond Slovenian borders.

Comparision with the region: A number of the features of Brda make it special and unique in the wider area. In the first place is its openness to the sea, creating a pleasant Mediterranean climate, followed up by its natural beauty with richcultural heritage and eco-preserved

BEST INCENTIVE IDEA Experience&Taste Brda – A mixture of activities and culinary discovering Experience the fairy tale enviorment of Brda through traditional events, outdoor activities, world-known local fruit & wine, excellent olive oil, delicious cuisine, magic landscape views and the local hospitality.

WHO TO CONTACT Tourist information Centre Brda, Grajska, cesta 10, 5212 Dobrovo, Slovenia; Ms. Erika Kovačič Marinič, E: tic@obcina-brda.si, T: +386 (0)5 395 95 94 www.brda.si countryside with exceptional culinary and wine offer, unrivalled in the region. In the field of incentive offer, Brda is perhaps the future formula of tourism development: “less is more”. The convention fate of Brda and Collio is in co-operation and joint promotion.

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BREŽICE AND ČATEŽ TOURIST GAZELLE

A

lmost not a year passes without a summit of Slovenian and Croatian politicians at the Mokrice castle. Just off the Croatian-Slovenian border the location has played host to a number of historical events. The idyllic setting of the castle with the golf course and castle park is the flagship of the region’s congress offer and in Slovenia it has no equal. A visit to the Lower Posavje is difficult to imagine without a visit to the thermal Riviera, but congress organisers will also get what they specifically came looking for. With our own eyes, however, we were convinced that Čatež and Brežice offer much more.

Overall the main advantages in terms of congress tourism are a favourable geostrategic position of the border location,

close to Zagreb international airport and favourable natural conditions with high tourist potential. In addition, thanks to large investments it provides a variety of accommodation facilities, a welcome boon for conference guests with different purchasing power. An arranged congress centre, multipurpose hall and the Mokrice golf course work together to offer many innovative combinations.

DID YOU KNOW Repnicas – caves more than 200 years old that were once used for the storage of crops are now an ideal place for Bizeljsko wine tasting.

COOL MEETINGS The only indigenous species of Slovenian pig, the “Krško polje” was strenuously maintained and is increasingly appreciated. You will soon find it yourself in pubs and restaurants.

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: quality meetings destination

3.74

INDIVIDUAL GRADES:

A Natural and cultural factors

4.35

Most natural attractions in the Sava valley are in the municipality Brežice, making it known as an area with rich natural resources. A clean, pristine and ecologically unburdened area that can be nicely connected in interesting meetings and incentive products.

B General and transport infrastructure

1. Large and heated football field which will be completed in June 2015.

2. Adventure Park 3. Classification on the cycling map of Slovenia www.terme-catez.si/ novice/terme-catez-odslej-tudi-na-kolesarskem-zemljevidu-slovenije/ 4. ADAC andANWB reward for the best camp in Slovenia www.termecatez.si/novice/po-adac-u-in-anwb-ju-zopet-naj-slovenski-kamp/ 5. Stop for campers: in the nearest town Brežice special stop for campers is planned, thereby our Municipality will be included in the project of setting stops for campers in Slovenia;

4.41

Lower Sava valley has an important geostrategic position, because there are important rail and road links with good connections with European centres. The municipality is also intensively considering the local cycling infrastructure that will securely connect Čatež and Brežice.

C Tourist infrastructure

4.27

The common thread of tourism development is the thermal water and Terme Čatež company, which is a recognized brand in the region. They have developed an attractive, comprehensive and diverse tourist offer for all ages.

D Meetings infrastructure

3.98

Čatež offers everything like much more developed congress destinations but in a very small area, from protocol meetings to a rich offer of teambuilding programmes. Together with the possibility of connecting with other authentic products of the Lower Posavje it is a true congress surprise.

E Subjective grade

4.35

A safe and enjoyable convention destination, where you will get for your money much more than in more established convention centres of Slovenia. In addition to the proverbial friendliness and hospitality of the locals there is also a business-orientation and professionalism of providers at a high level.

F Marketing buzz

4.65

And just how important the role of a small town is in a key tourist destination has been proved by Terme Čatež. Without them, there probably wouldn’t be a congress product in this part of Slovenia, but with them the destination has some very interesting congress products. These, however, are unfortunately not connected and without proper promotion. A more comprehensive destination marketing campaign will therefore be necessary for a serious breakthrough.

BEST INCENTIVE IDEA Indijanska vas – a quaint programme for larger groups, coloured with an Indian theme. As anthropologists – explorers of ancient cultures – you will see and discover the culture of the native American indigenous people.

WHO TO CONTACT Tourist information center Čatež ob Savi (Terme Čatež) Topliška cesta 35, 8251 Čatež ob Savi Ms. Nataša Mihajlović; E: natasa.mihajlovic@terme-catez.si, T: + 386 (0)7 49 36 757, www.visitbrezice.si

Comparison with the region: Another convention destination of Slovenia, which according to the capacity, integrity of the offer and convenience is often overlooked. Lower Sava valley is mainly thanks to the proactive Terme Čatež a very competitive convention destination.

Improvement is needed, however, especially in its image, as at first one does not think of it in terms of congress tourism.

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BUDVA

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

ON THE FOAMING SEA

T

he meeting industry as a part of luxury travel is something they are serious and ambitious about on the Montenegro coast. Other projects in the vicinity of Budva are also proof of capital attracting capital. This summer the Aman Hotel in Sveti Štefan was renovated and re-opened, the Porto Montenegro mega yacht marina in Tivat followed, sponsored by names such as banker Jacob Rotschild, Russian oligarch Oleg Deripasko and magnate Bernard Arnault, all with the goal of Montenegro becoming the ‘Monaco of the Adriatic’. They face several obstacles on that way, the main one being poor accessibility by plane and road travel, currently one of the destination’s main weakness-

DID YOU KNOW in the Montenegrin coast, besides Kotor, only Budva has the wall which circles the entire core of the town with narrow streets and small squares.

COOL MEETINGS NJEGUŠKI HAM: The famous local ham prepared in the traditional way.

es. The national air travel provider has a poorly developed flight net, and in the opinion of the local meeting industry players they do not sufficiently understand and support the industry. There are only a few low-fare air travel providers, mostly to the nearby Dubrovnik. The entire destination is mostly dependant on charter flights, which are dependent on the attractiveness of the hotel selection; road accessibility is also lacking. The destination, promoting itself as a wild beauty, is well on its way to becoming a true congress queen, but a lot will have to be done on the road to perfection, especially in infrastructure and shifting from seasonal to year-round meetings activity. This is the very reason why it is practically impossible to organise a congress or an event in high season and why access is difficult in low season. The Montenegro coast remains a less accessible meetings destination for the time being and periodically an unconquerable fortress.

Kongres meetologue

ICCA 2013 Country and City Ranking Wordlwide: 294th place Europe: 148th place Destination grade: Quality Meetings Destination

3.75

INDIVIDUAL GRADES:

A Natural and cultural factors

4.25

Budva Riviera is the centre of Montenegrin tourism, which has developed because of the intermingling of cultural, historical and landscape attractions and the warm Mediterranean climate. Early in the spring, while elsewhere we are still in the cold, it is pleasantly warm in Budva. The ancient gem is today much altered and studded with new hotels; the entire coast is bursting with liveliness and a tireless nightlife.

B General and transport infrastructure

3.21

It seems that the passions of the relentless transition wave of new buildings and the arrival of Russian investors have dampened somewhat. The most densely populated tourist town in Montenegro is, due to rapid development, facing significant urban and logistical challenges.

C Tourist infrastructure

4.49

With its developed tourist infrastructure Budva is suitable for all kinds of tourism. The offer is adapted to all types and forms of tourists, which is on the one hand a plus and on the other a minus of the destination. It surprises you with its relaxed atmosphere, the friendliness of the locals and the Montenegrin temperament.

D Meetings infrastructure

4.12

First rate hotels in Budva offer superb conference facilities, but it is lacking a long-planned convention centre and a more systematic and targeted destination marketing. Otherwise in Budva there is no shortage of top agencies and a number of developed incentive suppliers and programmes, which fall into the top of the Adriatic offer.

E Subjective grade

3.99

Budva is famous for its night life and it seems that the inhabitants of Budva are on vacation all the time, with cafes full during the day and the night clubs at night: it’s a true paradise for posers. Of course, it is necessary to reach deep into the pocket for a proper and appropriate atmosphere. The fame of Budva eventually over grew the reality, but nevertheless this is a city worth its name and represents a solid convention destination.

F Marketing buzz

4.58

On the Montenegrin coast congress tourism is being very seriously and ambitiously considered as part of their elite tourism. The destination, which is promoted as a wild beauty, is on the right track to become a congress gem, but to achieve this goal they will have to do much more, especially in the field of infrastructure and moving their thinking from the summer season to more year-round activities.

WHAT’S HOT 1. Hotel “Budva” – The new hotel will contribute significantly to the overall impression of Budva as the metropolis of tourism. Hotel Budva has to offer 77 double rooms and four family rooms-suites. All rooms are stylish and elegant. Within the hotel there is an outdoor pool and a wellness center. The hotel is equipped so that it can receive visitors throughout the year.

2. The Sea Dance festival – At last year’s European Festival Awards 2014 ceremony, the sea edition of EXIT Adventure, Sea Dance Festival in Budva has been named the Best European Medium-Sized Festival!

Record setting 1,2 milion festival fans voted at the festival “oscars” together with press and music industry experts. It’s a monumental and historic success because it’s the first time that a debut edition of a festival won an award of this magnitude. This year the festival is going to be held from 15th to 18th July in Budva (Jaz beach) .

3. Villa Urbana (Ancient mosaic) – During the construction of the old hotel “Avala”, at the end of the 30s of the last century, parts of the Roman urban villa Villa Urbana were found together with the parts of the ancient mosaic which is believed to date from the second century BC. The discovery of this mosaic was a very important one, which not only testifies to the continuity and way of life on the ground of Budva in the Roman period, but also represents an important and rare example of a mosaic with figural representations from the early Roman Empire on the territory of Montenegro and the eastern Adriatic coast. Works on conservation lasted 120 days and during this project the latest technology in conservation of mosaics was used. Ancient mosaic can be seen in the church of Santa Maria in Budva Old Town from November 2014.

BEST INCENTIVE IDEA James Bond experience. Montenegro is finding its place among the latest incentive hot spots in southeast Europe. Lowering with the paragliding on the hotel beach, Bong girls, cocktails, check in, speed boat transfer to the Island St Nikola, water activities, stand up peddling (SUP), kayak, jet ski, fly board, diving ... After all this excitement comes the BBQ with show cocktail at the beach or a gala dinner at Citadel (The fortress within the Old town walls).

WHO TO CONTACT Tourist organization of Budva, Mediteranska 8/6, 85310 Budva, Montenegro Ms. Jelena Gluscevic, E: jelenag@budva.travel, T: +382 33 465 406 www.budva.travel

selection. The development plans for the ‘Monte Carlo of the Adriatic’, openness to foreign investors and very liberal policies could position the Montenegro coast very high on the meetings industry map in the next few years, while it is already the leader in the area of incentive programs. It boasts the unique opportunity for the practically untapped Russian meetings industry, which has always had a positive relationship with Budva. If this “wild beauty” improves its accessibility, price competitiveness and infrastructure, it can be a worthy competitor as a meetings destination, even as one of the top destinations in the wider region of the Mediterranean.

Comparison with the region: Budva is one of the central incentive destinations on the Adriatic coast, with very successful marketing, despite numerous deficiencies in poor accessibility and current capacity 121

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KRANJSKA GORA

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

GOOD WILL IS THE BEST

T

he image of most famous Slovenian ski resort with the Julian Alps in the background is in the heart of all Slovenian active skiers. One of the most beautiful Slovenian Alpine valleys is the venue of the FIS Ski World Cup Vitranc since 1961. Today, Kranjska Gora builds its image on sustainable natural development as well as on quality year-round tourist facilities. Kranjska Gora is easily accessible as it lies on the borders near important tourist markets. It seems that with the arrival of new hotel manager, the place received new impetus for the further development of meetings industry. Conditions for smaller conferences are already excellent and with a wide range of casino offer and incentive programs satisfy the basic needs. In Kranjska Gora you

will not find city streets whit boutiques offering ski equipment, cafés and restaurants. This is something you should not look for when coming to Kranjska Gora. Instead you can find beautiful scenery and plenty of authenticity and genuine congress experiences.

DID YOU KNOW “There is nothing more beautiful in Europe than this,” wrote Sir Humphry Davy about the beauties of the Sava Valley with its waterfalls and lakes.

COOL MEETINGS Kranjska sausage - Among meat products is particularly famous Kranjska sausage, protected Slovenian specialty, which comes from the centuries-old tradition.

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: Quality Meetings Destination

3.88

INDIVIDUAL GRADES:

A Natural and cultural factors

4.58

Extraordinary natural gifts generate a diverse landscape provides many opportunities for leisure activities in unspoiled nature and organization of events in touch with nature. Most of the area falls within the Triglav National Park, which is under the supervision and protection.

B General and transport infrastructure

4.28

Peace and security, a clean environment and preserved natural heritage. Easy accessibility. The tourist offer is constantly expanding, responsible attitude towards nature impresses all.

C Tourist infrastructure

4.23

1. Slovenian Alpine Museum Mojstrana – Special venue appropriate for the reception of congress participants shows the story of operation of slovenians in domestic and foreign mountains and shows the beauty and values of the mountains.

2. Bike park Kranjska gora – First bike park in Slovenia, (1,6 km; ski lift; hard and easy lines, good for learning – great if you are with riders with less skill) 3. Planica Nordic Centre – Updating one of the most beautiful jump centres in the world is in full swing. the location is already the basis for the widespread congressional offer of destination.

4. Alpe Adria Trail – The Alpe-Adria Trail runs in 43 stages from the Austrian Corinthia across Slovenia to Friuli-Venezia Giulia. On each stage you can try at least one culinary delight or find comfortable overnight accommodation.

5. Vrsic (1611 m.) – The highest slovenian mountain pass road is an attractive summer location for a variety of more or less active incentive programs, which you can spice up with a visit to one of the mountain.

Kranjska Gora is a world renowned winter sports center, and a haven for recreation. Tourism is an important economic sector with a long tradition since the first hotel was opened already in 1904. Resorts, walking and cycling trails, mountain Bike Park, golf course, horse riding, tennis, swimming pools are integral parts of the rich tourist offer.

D Meetings infrastructure

4.05

Kranjska Gora throughout the year provides an interesting experience and with the accompanying incentive products enforced as an active congress destination.

E Subjective grade

4.28

Complete destination act as a natural park, offering plenty of opportunities to disconnect from the city and a pleasant cooling in the summer heat. Congresses and incentive boutique for smaller meetings.

F Marketing buzz

4.53

Kranjska Gora is the most famous Slovenian ski city and at the end of the season it is filled with sports and musical events. Many people would like to have an event at this Slovenian centre of winter tourism. The understanding of events throughout the whole place is also positive, which put an increasing emphasis on the travel industry and some intense international marketing.

Comparison with the region: The most important winter sports center in Slovenia has among the Slovenian ski resorts the strongest brand, which is known worldwide mainly due Cup Vitranc. In the company of places like Kitzbuhel, Cortina, Garmisch, Wengen has stayed for meny years. In recent years, Kranjska Gora successfully defied the green winters and economic hardship of key hoteliers. Slowly and steadily has also developed a summer tourist offer, which enables the development of congress tourism.

Both seasons are now virtually in balance. With the latest changes in the field of hospitality will surely strengthen its position as an important center for the implementation of incentive programs and small conferences. Due to the recognition of the ski jumps in Planica and Vitranc Cup has a high priority over other rivals in the region. It is important

BEST INCENTIVE IDEA HIKE & BIKE & CONNECT – New energy Cycling and biking tours for incentive groups, acchieving different goals. Kranjska Gora Tourist Board

WHO TO CONTACT Tourist Information Centre Kranjska Gora, Kolodvorska ul. 1c SI – 4280 Kranjska Gora Ms. Mirjam Žerjav, E: mirjam.zerjav@kranjska-gora.eu T: +386 (0)4 580 94 40, www.kranjska-gora.si

boutique congress destination for quality mid-size corporate events up to 350 participants.

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LAŠKO BEER AND CONGRESSES

I

t all started in 1825 with the idea of beer. A bold idea, maybe, but it sticks well and endured through turbulent times marked by two world wars, a whole host of political regimes and much global economic turbulence. All the while it is being developed by upstanding people who are curious and dedicated to developing their profession, not to mention the life around them. They are responsive, ready to both give and receive.

In Laško, water is the bedrock for the noble liquids that bring a smile to your face: beer and honey. The river Savinja defines the life in the valley and it has come to pass that in 2015, Pivovarna Laško will be celebrating 190 years of existence under a new owner, the global brewing star Heineken. The biggest festival in the region, Pivo In Cvetje, takes place an-

nually under the sponsorship of Laško and enjoys one of the longest traditions (2014 was the 50th anniversary) celebrated by more than 120,000 visitors each year.

From a congress tourism point of view it is really about two centres: Laško, which besides the geographical, administrative, cultural and economical centre is also the central tourist destination in the region, and Rimske Toplice with Rimske Terme.

DID YOU KNOW The Rimske Terme are the oldest thermal springs in Slovenia. They were found by the Romans in 39BC, when they created the first pools with warm and cold water.

COOL MEETINGS Laško Zlatorog - Zlatorog is a pale beer with a specific taste, foamy and with a characteristic bitterness achieved by a Slovenian variety of hops of worldwide renown. By using only the best ingredients and the most contemporary technological achievements, it is brewed according to traditional recipes that have remained unchanged for decades.

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Not Available

WHAT’S HOT Destination grade: Quality Meetings Destination

3.72

INDIVIDUAL GRADES:

A Natural and cultural factors:

4.42

On the number of natural and cultural sites alone, Laško can’t really be contrasted against destinations that build their advantage solely on these factors. For Laško the more important element is its non-materialistic heritage, namely the brewing tradition, beekeeping knowledge and herbalism. The town is also developing a quality culinary offer - Laško has a very reputable restaurant in Tabor castle. All of this provides a solid basis for the proper development of congress tourism.

3.96 B General and transport infrastructure: The area is in the heart of Slovenia and on an important transport route, with traffic connections from the north-eastern part of Slovenia to central Slovenia all going through the Laško region. The destination is accessible by both road and rail. Laško has also been one of the tidiest tourist destinations in Slovenia for many years and its quality of living and public utility orderliness is at a high level, meaning neat buildings, traffic surfaces and green areas.

C Tourist infrastructure:

4.05

On the Slovenian market, Laško has a longstanding tradition as one of Slovenia’s health municipalities. With Thermana Laško and the rebirth of Rimske Terme, it has two competitive health and thermal tourist centres. Other, smaller, private tourist providers are still being developed. The city is also marked out with its identity as a brewing town with the oldest tradition in Slovenia.

D Meetings infrastructure:

4.22

With the complete design of the Wellness Park Laško the town has attracted many congress organisers who had previously picked more illustrious locations. As one of the oldest towns in Slovenia, Laško very quickly became an attractive congress destination. It recently acquired a new, smaller congress centre with the re-launch of Rimske Terme. It is very flexible in design and copes well with competitors in the 250-participant category.

E Subjective grade:

4.15

In Slovenia the destination is mostly known for the Thermana/Zdravilišču Laško, Laško beer and the Pivo in Cvetje festival. However, on the foreign market it is known for the independent health and thermal providers. The hotel and congress centre Thermana, along with Rimske Terme, are a novel choice amongst the wider congress offer. Hosting an event with the extra wellness pampering option also functions very well. For now, the new congress offer is being spoken about with consioderable respect.

F Marketing buzz

1. “Pivo & Cvetje” Summer festival – an unforgettable party with exquisite cuisine and a welcoming atmosphere celebrates its 51st anniversary this year.

2. EDEN – European Destination of Excellence – Laško managed to convince the judges and become the fifth European destination of excellence (EDEN). It has now joined the other destination to have previously won this award: Soča valley, Solčavsko, river Kolpa and Idrija.

3. Laško brewery tour – visitors can learn about the tradition and modern brewing procedures in the oldest Slovenian brewery. The tour is wrapped up with a Laško beer tasting.

4. Honey stories – in the Laško spa park you will find a garden of honey-bearing plants with an exhibition featuring the Carniolan honey bee, which is native to Slovenia.

5. Special Venue Grad Tabor – thanks to the Laško Brewery, the castle was able to be completely renovated. Inside the castle there is now a restaurant (Pavus Restaurant, Tabor Castle) featuring superb cuisine and serving local and international food, as well as a wine cellar stocking a fine selection of wines.

BEST INCENTIVE IDEA Geocatching Around Laško – An exciting sports team-bonding programme that encourages teamwork and brings out the best of creativity in its participants. Expect lots of action, laughter and fun. Unwind completely in the wonderful surroundings of Laško! www.thermana.si

WHO TO CONTACT Center za šport, turizem, informiranje in kulturo Laško.

T: +386 3 733 89 50, E: info@stik-lasko.si Ms. Metka Mavri, E: metka@stik-lasko.si, www.stik-lasko.si/en foreground as it is in Laško. As a destination that has just developed, a new brand won’t be enough: for a congress breakthrough they will have to start with market connections, which could really improve their competitiveness.

Comparisons with the region Laško is first and foremost a spa destination, because the main motive of going there are the two spa and thermal centres. In the future it will remain so. In the past five years, however, much has been done in developing congress tourism and enriching the offer and it is today surprising how much Laško can offer to congress guests beyond its traditional tasty beer. Everything from one of the best Slovenian cuisines to an exceptional cultural and historical heritage together with the possibility of organising green meetings. In making this breakthrough Laško has very quickly become much more competitive to the more established meeting industry destinations.

4.09

Laško’s main congress promotion engine is Thermana, alongside which they have also developed destination promotion and found good routes into the market. The Rimske Terme is also a solid congress product, but not so strongly in the 125

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LOŠINJ AND CRES LOW-CARBON INCENTIVE ISLAND

S

piced up by the long years of tourist tradition and solid business-mindedness, the renowned hospitality of the locals is a good starting point for the development of thesustainable meetings industry. The ratio of quality to price is excellent in comparison with other more famous islands. The island’s weakness, however, can be ascribed to its non-existent image to the meetings industry, something that can be a huge opportunity for all wishing to take advantage of its immense potential. The personal experience is certainly positive; I am a fan of autumnal serenity, when the islands breathe and seem more peaceful. Cres and Lošinj are the perfect islands for all seasons.

DID YOU KNOW The rapid rise of Lošinj’s maritime activities and shipbuilding industry was without a doubt one of the most significant occurrences in the history of maritime affairs in the East Adriatic. Despite this, further progress was stopped because stronger and faster steel steamships appeared and consequently Lošinj lost its position.

COOL MEETINGS Healthy Mediterranean cuisine pervades Cres and Lošinj – fish from the baker’s oven; brodet with polenta and other sea food with fresh ingredients; baked lamb from Cres that is equally as good as anything in Pag. Everything is available in typical taverns, alongside the few top restaurants at the upper end of the Croatian offer. The spices and herbs are a symbol of the islands, so a visit to Lošinj’s Miomirisni vrt herb garden is highly recommended.

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: Quality Meetings Destination

3.57

INDIVIDUAL GRADES:

A Natural and cultural factors

2. Statue of Apoxyomenos – Is coming to Mali Lošinj in december 2015.

4.59

The diversity of the islands, the climate, vegetation, culture, architecture and the incredible marine areas are ideal for incentive and congress products. The natural environment is very well preserved, dolphins living in the waters around Lošinj are a clear testament to this. The natural and cultural factors are ideal for incentive programmes.

B General and transport infrastructure

1. Awards in 2015 – Town of Mali Lošinj and Tourism Office have received a prestigious UNWTO (World Tourism Organisation) Ulysses Award for excellence in innovations in tourism and won the third place for the “Scents and Flavours of Lošinj” concept and project.

3. Building the Aquapark – The construction of an entertainment aqua park is underway at the Čikat campsite in Mali Lošinj covering an area of 6300 m2 with more than 2400 m2 of pools filled with seawater.

4. Luxury Čikat Bay – Boutique Hotel Alhambr and Villa Hortensia 5. Boutique Hotel – Dolphin Suites in Veli Lošinj: opening in June 2015

2.96

The general accessibility of the Kvarner Bay has improved in the last few years. Access to the islands is still problematic, even though they are not quite as isolated as other Dalmatian islands. The entire Kvarner area has bad air connections and the renovation of the airport on Krk is a precondition for intensive development of the meetings industry.

C Tourism infrastructure

4.25

The tourist infrastructure of Lošinj and Cres has been developing for 125 years and is of a great standard. The offer of recreation and sports is extraordinary, as well as the culinary offer and destination management. The islands are missing some boutique offers for the more demanding guests, the existing hotel offer could also be complemented with some high-level hotels.

D Meetings infrastructure

3.55

New congress capacities at the Aurora and Vespera hotels lifted the potential for organising congresses. In general, the product lacks the developed incentive programmes carried out by specialised agencies. To date the offer is disconnected and would benefit from strategic, coordinated action.

E Subjective assessment

Island Jeep Adventure – great experience for all nature and adventure lovers. Exploring the hidden parts of Cres and Lošinj, we wanted to show these beautiful places to people who would like a little more on their vacation than just the sea and the sun. On your trip with us, you will be guided by professionals to places you never knew existed on Cres and Lošinj, Island jeep adventure is a great experience for all nature and adventure

3.98

The islands of Lošinj and Cres are sustainable diamonds amongst the coal. Of the 1244 officially recognised Croatian islands they possess excellent natural conditions and are authentic and packed with diverse adventures, all of which contributes to a positive personal experience. The meetings industry is not in a prime position yet, but I am certain it will soon become a part of the sustainable strategy of the islands’ tourism.

F Marketing buzz

BEST INCENTIVE IDEA

4.43

The ‘Green Island’ is mostly a classic tourist destination that is just waiting for its true congress boost. It is a hidden incentive treasure, which is currently the most popular of the Adriatic islands. We understand that the ambitious plans of the new owners of a main hotel company include the development of congress tourism.

Comparison to the Region: Lošinj and Cres are the only Adriatic islands that successfully deal with sustainable tourism and are amongst the more eco-friendly islands of Kvarner. They differ from the more famous Dalmatian isles, such as Hvar, Brač and Krk, with

WHO TO CONTACT Town of Mali Lošinj Tourism Office, Riva lošinjskih kaptan 29 51550 Mali Lošini, Croatia Ms. Đurđica Šimičić, E: durdica@visitlosinj.hr, T: +385 51 231 884, 231 547, www.tz-malilosinj.hr

their nature preservation, systematic sustainable development and cultural heritage. All these activities are well managed and present a huge opportunity for the development of a limited and exclusive sustainable meetings industry in harmony with the capabilities of the islands. The key challenge is the invisibility of the islands’ image on the meetings industry radar, lacking the recognisable incentive brands to build the high quality boutique and intimate stories that can raise its profile. If local suppliers can develop from these points and their programmes can continue to be socially responsible, they will be able to benefit from the current trends in the industry. I am certain their first clients will be the existing loyal guest of Cres and Lošinj. With a high added value the islands can also become the eco-incentive oasis of the Adriatic.

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PODČETRTEK THE SUCCESS STORY

S

mallest place in our analysis is big in its offer and an example to all of us involved with tourism. Its epicentre is a thermal spring, around which a success story was created. Hotel Sotelia was never hiding its ambitions to bring to the meetings industry a genuine wellness experience, which other competitors do not yet know. In addition, the distinctive architectural design has many admirers; small details always attract the eye. Together with the rich tourist and sports offer Podčetrtek is ideal for the implementation of various incentives and other incentive programmes. At every step the locals you meet, be it a wine-grower, a caterer or a priest, will let it be known that you are welcome.

DID YOU KNOW That these parts of Slovenia are known for their beauty, with Podčetrtek and the town of Olimje winning a gold award in the Entente Florale Europe competition.

COOL MEETINGS What is more sustainable than the old, indigenous varieties of apples, which in Kozjansko they maintain with love.

On the now traditional event Kozjansko apple farms offer the old varieties of apples, healthy agricultural products grown in a sustainable way and original and imaginatively processed fruit in home canning. Apple is still the most sympathetic attention that you can offer to the participants of your event!

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: Quality Meetings Destination

3.56

INDIVIDUAL GRADES:

A Natural and Cultural factors

4.05

Podčetrtek is the tourist centre of Posotelje near the Slovenian-Croatian border. The wine-growing soil and especially the thermal water are two of its natural resources and tourism potential of the place. Thermal spring was discovered in the mid-sixties, the main development occurred in the mid eighties with the increase of hotel and spa capacities.

The castle from the 13th century certainly gives a historical mark to the place, which is one of the oldest in Slovenia and the Franciscan monastery Olimje, built in the 16th century.

While the castle is still waiting for the right investor for renewal, you will be welcomed at the Franciscan monastery by hospitable Franciscans who will provide you with herbs from their pharmacy.

B General and Transport Infrastructure

4.04

One rarely finds a place with such a positive attitude towards tourism as Podčetrtek. Alliance of the municipality, the largest provider Terme Olimia, associations and all smaller suppliers is reflected in the new projects that increase the value of the place. In the past year, among other things, they have created new cycle paths that open up new opportunities for the surrounding farms and the development of additional offer. The whole offer, from historical, sports and gastro-oenological is calling for incentive events which finish with pampering in the beautiful wellness centre Orhidelia, which in 2009 added the icing on the cake of spa and wellness offer.

D Meetings Infrastructure

3.43

As a part of the Wellness Hotel Sotelia, the convention centre in the spa Olimia was opened in 2006. The largest of eight technically perfectly equipped halls and meeting rooms can tale up to 350 participants in theatre style and can be divided into two rooms. The entire hotel has been awarded for architecture, mainly due to its placement in the environment; the architects have used a common thread of modern design also in halls, which are attractive to professional, business or social gatherings. Perhaps sometimes a larger lobby for breaks or on-site meetings might come in handy as well as daylight in Primula halls.

E Subjective Grade

2. New special train route – Historical train from Celje to Podčetrtek 3. Wellness Orhidelia again: Best Slovenian wellness for the 6th time in a row 4. In your pocket award –Terme Olimia as the best Slovenian Spa resort 5. Upgrading Wellness to Selfness – Terme Olimia are the first comprehensive provider of selfness services in Slovenia, a new trend in the tourism world

3.81

In terms of traffic a pretty closed region influenced the development of places in the past. Highway has shortened the route to Podčetrtek, but it is still necessary to use local scenic road that leads to one of the most beautiful wine-growing towns in Slovenia. Increasing connections to the Zagreb airport, which is only 1 hour and 20minute drive away, put Podčetrtek in an improved position for the organisation of international events.

C Tourist Infrastructure

1. First time ever – Festival of Wine&Chocolate in Sports hall Podčetrtek

4.21

BEST INCENTIVE IDEA Enjoy the vineyard covered hills, a spa day in Terme Olimia, visit the biggest regional park in Slovenia and marvel at Olimje and Podčetrtek, two of the most beautiful villages in Europe. Come and discover one of the most beautiful and friendly parts of Slovenia.

WHO TO CONTACT Terme Olimia d.d., Zdraviliška cesta 24, 3254 Podčetrtek, Slovenia Mr. Jani Golob, E: kongresi@terme-olimia.com T: +386 51 66 70 66; www.terme-olimia.com advantage is a diverse offer and a range of adventure and variety in a small area, which makes it a good use of time also for business guests.

F Marketing buzz

4.21

For Podčetrtek their tourism is spurred on by Terme Olimia, a company that quickly grasped the potential of congress tourism and today, especially in the corporate area, is managing to stand up well to some much stronger players. The destination is well connected and for its size the marketing is incredibly innovative and progressive.

Comparison with the Region: There are few places where the only driving force of the economy is tourism. Because in these places industry has never developed, today this can be considered as one of their advantages. Podčetrtek has a great potential in the field of congress tourism. It is an authentic and in many ways a sustainable congress experience.

The complete offer of Podčetrtek is intended primarily for tourism. However, everything intended for recreation can be advantageously applied for congress guests. The biggest 129

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POREČ SUNNYSIDE MEETINGS

T

he Poreč riviera is one of the most important tourist spots of the Adriatic, something that make me occasionally reflect on the tourist statistics and comparisons with Slovenia. In 2014 Slovenia had 3.34 million tourist arrivals generating 9.34 million overnight stays. But in Istria, almost the same number of tourists (3.27 million) generated 22.27 million overnight stays, which is 2.3 times more. A large part of that number was recorded in Poreč (7.5 million). The coastline, central position, local vineyards and rich agricultural landscape of Poreč is clearly a true magnet for tourists.

also been putting Istria on the map for being amongst the best lifestyle destinations, not to mention the best wine and gourmet destinations too. It is exactly this blend of attractiveness that makes for a great baseline for quality incentive programmes, something that will be very well received by the international congress scene. A move in the direction of congress tourism most definitely looks promising in Poreč.

It also seems that the hotel revolution in Poreč won’t stop just yet. Every year there are new hotel openings and the relay race of them coming on stream switches between Valamar and Plava Laguna, two of the leading hotel providers in the region. Valamar’s biggest investment this year is on the island of Saint Nikola: only accessible by boat and with barely any traffic, the Isabella Island Resort. It has a large conference hall and many other activities and options. With it coming on stream, the stereotype of Poreč as a classic tourist destination is history. All the way from the tourist resorts of Lanterna to the Green Lagoon (Zelena laguna), there is enough by way of capacity for organising high quality events. The capacity is matched by special venues and rich surroundings, with huge potential for incentive programmes. The world’s media has

The narrow gauge Parenzana railway operated between 1902 and 1935. The first train rode the section between Trieste and Buje on 1st of April, 1902, and a few months later on the rest of the track. The railway brought a huge economical uplift to the nearby towns, as farming produce was transported on it and then sold on the Trieste market.

It got its name from the city of Poreč.

DID YOU KNOW

COOL MEETINGS Malvazija - The first culinary association with Poreč is malvazija wine, of which it is said that it was brought to Istria by the Venetians from the Peloponnese. In the last couple of years, Istrian wine makers have taken it to the highest level of quality. The traditional and increasingly appreciated white Istrian wine, with a distinct palette and a full aroma, is a must-have when visiting Poreč.

NEW

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: Quality Meetings Destination

3.76

INDIVIDUAL GRADES:

A Natural and cultural factors

4.51

An accessible coastline, shimmering sea, fine climate and Mediterranean vegetation are the key factors that draw tourists to this part of the Adriatic, one that has been well developed for them for many years. Through a mixture of its numerous cultural and historical monuments, Poreč is all about a unique experience. A world-renowned attraction is the Euphraisan Basilica, which was recognised as a UNESCO world heritage site in 1997. The natural geographic image of Poreč can’t be complete without mentioning the medieval pearls such as Motovun, Grožnjan and Buzet.

B General and traffic infrastructure

3.89

As a result of its solid traffic connections and further improvements to the whole tourist and general infrastructure, Poreč is starting to experience a new tourist renaissance. In one of the most tourist-orientated cities of Istria, everything plays along to tourism and to the well-being of guests. The city and surrounding settlements feel tidy and welcoming, explaining why they have won the Turistički cvijet award many times, an award only given to the tidiest cities in Croatia. More than 100km of biking trails are also testament to the highest levels of development for tourism. Every year the airline accessibility through Pula airport improves considerably.

C Tourist infrastructure

4.56

The tourist industry in Poreč, one traditionally based on sea and sun, is becoming more complex and complete, but also more rounded to run all year long. There are more than 16,000 beds in hotel and tourist resorts in Poreč and its surroundings and their variety is becoming better and more suitable for MICE use. According to most recent statistics there are 200 restaurants and more than 100 bars and cafes, as well as an extensive amount of sport facilities suitable for all kinds of incentive programmes.

D Meetings infrastructure

3.88

The main congress offer provider is Valamar, which also operates the Villa Polesini unique meeting and event vanue, located in the old town of Poreč, a completely new resort on Saint Nikola island with a conference hall for 420 delegates, and a Valamar Diamant Hotel with conference hall for up to 180 delegates and 3 smaller meeting rooms. Plava Laguna also offers congress capacities in Poreč; a multifunctional hall in the renovated Laguna Parentium hotel can take up to 435 participants. There are many other special venues for corporate events in the regional countryside estates.

E Subjective grade

4.15

Valamar Isabella Island Resort with large conference hall is Poreč’s newest acquisition and helps put it on the congress map. Larger events can be organised in the Žatika multifunctional sport’s hall, which is an architectural gem. The congress offer is getting better, and at a fast pace. An excellent tourist offer in one of the most recognized Croatian tourist

1. Valamar Isabela Island Resort - on the Saint Nikola island, with 334 accommodation units and a conference hall for up to 420 delegates.

2. Swatch Beach Volleyball - Poreč will host the Swatch Beach Volleyball Major Series 2015. The best Beach Volleyball players of the world will play in Poreč from 2nd to 7th of June.

3. World and European Darts Championship - one of the biggest events of the year, which will bring more than 2,500 competitors.

4. Vinistra – a trendy exhibition of wine and winemaking, Vinistra has become the major exhibition of its kind in Croatia and its ever growing significance is reflected in the number of the exhibitors coming from across Croatia as well as from abroad.

5. Dance star Finals - the grand finale of the European Dance Championship. This is the last qualifying tournament of the DanceStar World Tour 2015. It is also the last chance to qualify for the DanceStar Finals, the World Dance Masters 2015.

BEST INCENTIVE IDEA IUSTITIA – In 1699 a sensational event upset the citizens of Poreč.

Domenico Furlan, a notorious and infamous thief of the day, destroyed the tabernacle of the Basilica Poreč, stealing the gold and silver with which it was adorned. He was soon captured, taken to trial and sentenced to death on the main square for this unprecedented crime. Join the citizens of Poreč to celebrate justice with them. Dance the night away, enjoy the food and soak up the atmosphere of the Baroque...

Contact for Istrian incentives: Istra Inspirit, www.istrainspirit.hr

WHO TO CONTACT Valamar Riviera d.d., Stancija Kaligari 1, 52440 Poreč, Croatia mice@valamar.com, T +385 1 6312 777, F +385 1 6312 778 www.valamar.com/meetings-events destinations is a good base for expanding the season, namely into the field of corporate incentive stories. In our opinion, alongside sport and cuisine, congress tourism is going to be one of the key tourist products of the future.

F Marketing buzz

4.16

This is probably the weakest link of the current congress story - Poreč doesn’t exist on the incentive map, because the image of a summer destination is too overbearing. Looking at market proximity and the potential of the incentive story, an appropriate marketing adapted to the B2B market is still lacking.

Comparison with the region: Until recently Poreč was known mostly for its family tourism, which is focused on the sun and sea. In the last couple of years there have been significant moves in terms of seasonality and also the meetings industry.

The whole of Istria, in fact, has a huge potential for incentive programmes.

The congress infrastructure already exists, including the main culinary and sports programmes, as well as the salubrious surroundings that make them special. It’s just the appropriate connections to form real incentive products that have to be put in place, which will definitely make them seriously competitive. The list of events is getting longer every year and is moving Poreč up the ladder of event destinations in Croatia. If Poreč continues to be a tourist champion of Croatia, it will definitely make the break into the international congress scene.

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PORTOROŽ

MEETINGS STAR AWARD FINALIST - BEST MEETING DESTINATION 2014

PORT OF ROSES

T

he image of the destination is improving thanks to some individual efforts and the innovative viral campaign ‘Jump to Portorož’ and “Fly me to the Green” but it is high time to raise the level of the congress offer and improve the destination marketing of Portorož and Piran as well as their surroundings. Portorož will have a difficult task in competing with low-cost Mediterranean congress destinations, which are already tempting organisers with their ‘all-‘ and ‘ultra-inclusive’ packages. With its own high quality and making best use of its natural advantages, it can reclaim the spot it has held several times in the past. For this to happen, a clear definition, strategy and organisation of the congress product is necessary.

Unfortunately the philosophy of knowing that the overall offer will only be as good as the sum of its parts is breaking through very slowly.

DID YOU KNOW That in 1879 a Piran doctor, Giovanni Lugnano, started to treat rheumatic problems with fango (sea mud), seawater baths and the drinking of salt water.

COOL MEETINGS DARK CHOCOLATE WITH FLEUR DE SEL: Piran salt is the result of restless winds, warm sun, and the hardworking salt pan workers. It is made manually, according to traditional methods dating back more than 700 years.

One of the products made with salt is a dark chocolate with fleur de sel. A perfect balance of bitter and sweet, with just a hint of traditionally harvested virgin salt. A true delicacy made for connoisseurs.

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ICCA 2013 Country and City Ranking Wordlwide: 328th place Europe: 164th place Destination grade: Quality Meetings Destination

3.96

INDIVIDUAL GRADES:

A Natural and cultural factors

4.62

The climate, cultural diversity, access to the coast and experience index are the main advantages. The weakest part is the architectural value and state of the environment.

B General and transport infrastructure

4.25

Highest marks for road access, destination security, communal infrastructure. Low marks for bad air and rail accessibility and condition of the airport.

4.39 C Tourism infrastructure The strongest feature of Portorož is the offer of sports activities, cafes and bars, not so great is the offer of shops, restaurants, nightlife and cultural options.

D Meetings infrastructure

4.15

Congress hotels, history and references, quantity of appropriate hotel rooms and incentive offer are the strongest part of the congress infrastructure. Bad marks for a lack of a convention bureau, non-existent support of congress services and the inappropriate position of the Avditorij Portorož convention centre.

E Subjective assessment

WHAT’S HOT 1. Thalasso Spa Lepa Vida – Is a new and unique outdoor spa centre that opened last summer. The spa is situated in the abandoned area of the Sečovlje Salina and its architecture is adapted to the geometry of the nature park.

2. New online booking system for the whole destination – Portorož Tourist Board has decided to use software Phobs, following the example of Croatian Istria which already uses it. In Slovenia, some individuals and some hotels already use this software too; however, the Tourist Board of Portorož will gather offers of all tourist service providers in the region in one reservation system. Users will access the system via web page www.portoroz.si, where they’ll find actual information on various types of accommodation with descriptions, photos, availability, packages, prices and offers in high season and off-season, first-minute and last-minute offers.

3. Festival of roses and wellness – From May 30th to June 7th Portorož will bloom with the Festival of roses and wellness.

4. 22nd Golden drum, 13.-16. oktober 2015 – Portorož will host the 22nd edition of the famous advertising festival Golden drum 5. Portorož will be the host of the 19th Internautica® – The largest Adriatic boat show, which has been following the trend of intense development, excellence and high quality for nineteen years.

4.26

Political stability, security, e-services and professionalism are the strongest parts of the offer. Portorož does somewhat worse in the area of political support of the meetings industry, ratio of quality to price, hospitality of the locals and the general competitiveness of the destination.

F Marketing buzz

4.66

In Portorož the buzz is always good due to a number of established events that they hold. It seems that the congress promotion of the city is based on co-branding with these events and from the intensive efforts of some hoteliers, in particular the Hotel Bernardin. The Kempinski Palace Hotel has also helped with the positioning of the destination.

Comparison to the Region: The historic laurels of the leading Adriatic congress destination are slowly starting to gather dust. Portorož is still in hard competition with Dubrovnik, Opatija and new Adriatic congress destinations that are developing all the time.

A rich congress history, tradition and the existing infrastructure are a competitive advantage. The meetings industry is by no means a tree to sleep under and simply harvest its fruit of wealthy congress participants. Despite that, Portorož has proven resilient and adaptable many times in the course of history, so some innovativeness and marketing opportunities should ensure it has a bright future.

BEST INCENTIVE IDEA Boat party in the Slovenian Mediterranean – embark on a boat adventure along the Slovene Mediterranean, starting with a fisherman’s lunch on the sea and a panorammic ride along the Slovenian coast. You can test your fishing skills in the company of a local fisherman.

WHO TO CONTACT Tourist Board Portorož, Obala 16, 6320 Portorož, Slovenia Ms. Lea Šuligoj, E: lea@portoroz.si, T: +386 (0) 5 674 82 60 www.portoroz.si

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ROGAŠKA SLATINA THE RIGHT PLACE FOR BUSINESS MEETINGS

N

omen est omen – it’s all in the name, and the location is to thank for its name of healing waters. Slatina, which was by 1572 already recognised as healing

by Swiss alchemist Leonhard Thurneyssserin. When it was also declared as healing by Viennese court physician Dr. Paul Sorbait numerous eager health visitors soon began to take to the spring. By the 18th century Rogaška water was the third best-selling water in the world. With a high magnesium content it was given its present name during the years 1907 - 1908 when it was called today’s worldwide famous Donat.

Rogaška Slatina is among Slovenian congress destinations probably the most unjustly overlooked. At this moment and without a functioning local convention bureau it offers

everything you need for a great event, minus perhaps a lively nightlife. It is sadly overlooked mainly due to the lack of connection between providers and an abundant supply. Thus, while each of the hoteliers is trying in their own way, many events escape to the nearby Podčetrtek.

DID YOU KNOW Rogaška Slatina is for century’s world-known not only for the healing water Donat Mg, but also for the exceptional ground of crystal glass products that are handmade from glass masters from Rogaška Glassworks. Productions of the Europe’s largest glass factory can also be seen live.

COOL MEETINGS Jerpica – is a kind of thinly baked bread, sprinkled with crackling or cream. It is suitable for all occasions, as a standalone snack or with a glass of wine. It is best eaten when still a bit warm.

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: Quality Meetings Destination

3.77

INDIVIDUAL GRADES:

A Natural and cultural factors

4.42

Natural mineral water Donat Mg is, due to its composition, the basis of the location being a large and modern spa. This is complemented with the areas of Boč with Plešivec and the Donačka mountain that, because of the multitude of natural and cultural values, is protected as a landscape park. The imperial, elegant and solemn design of the spa is the icing on the cake of the experiential value of the destination.

B General and transport infrastructure

1. Anna’s court – museum where in one place shows Rogaška Slatina from past to present! The central hall of Anna’s court is intended for various events and is special mainly because of decoration since on the ceiling and curtains hangs 8.500 crystals.

2. Crystal Hall – is one of the most beautiful convention halls in Slovenia, a cultural monument and a hall with superior acoustics 3. Kaiser restaurant – restaurant because of which your guests will remember the place by top cuisine 4. Strmol Castle – renovated mansion, protocol facility, castle restaurant and one of the most beautiful special venues of Slovenia where you can organise knight’s dinner 5. Rogaška Glassworks – guided tour of the legendary factory unveils the mystery of manufacturing stainless glass

4.05

Rogaška Slatina is somewhat distant from major transport links of Slovenia. This is an extremely well arranged tourist resort with excellently regulated communal infrastructure and high quality of living. We are enthusiastic about cycling paths and tastefully decorated public areas. Compact, pleasant and a safe stay for convention guests.

C Tourist infrastructure

4.35

The Spa Park is the heart of the Rogaska Slatina tourist destination, which together with healing mineral water is a fundamental competitive advantage of the place. For hotel capacity practically the whole place is now in the category of 4 stars. The structure of hotel rooms is adapted to the needs of congress tourism.

D Meetings infrastructure

3.90

The prominent central Crystal Hall, with its 200 years of tradition that has not been best utilized, seems to be the best metaphor for the current congress situation in Rogaška Slatina. Congress tourism was best undertaken in the Grand Hotel Sava. The Convention Center Rogaška is excellently managed and offers superior service while at the same time is performing the mission of promoting the entire place.

E Subjective grade

4.37

The classical park in the middle of Rogaška Slatina is emitting a special energy that has long been attracting congress organisers. If you want to organise a major event today, more coordination will be needed because of the fragmented supply.

Without at least minimal connectivity of providers and in the future perhaps even a Convention Bureau, the visibility will not improve and congress tourism will remain a supplementing tourist activity, maybe even with the more profitable and dominant Russian guests.

F Marketing buzz

4.12

Rogaška Slatina is of all the Slovenian congress destinations probably the most unjustly overlooked. Other than a functioning local convention bureau it offers everything you need for a great event, with the exception perhaps a little bit less lively nightlife. It is unfortunately overlooked mainly due to the lack of connection between its providers and the abundant supply. So, while each of the hoteliers is trying their best in their own way, a lot of events are escaping to the nearby Podčetrtek.

BEST INCENTIVE IDEA Farmers Olympics - a test of skills in a variety of chores around the farm and handicraft skills. The competition takes place at the open air museum in Rogatec, showing artisanal and commercial premises and the way of life of rural people in times gone by.

WHO TO CONTACT Tourism Board Rogaška Slatina, Zdraviliški trg 1 3520 Rogaška Slatina, T: +386 (0)3 581 44 14 E: info@turizem-rogaska.si, W: www.rogaska-tourism.com

Comparison with the region: It would be hard to find a more traditional health resort in Slovenia. Most other health resorts, including the neighbouring Podčetrtek, cannot boast such tradition that inspires confidence. In a few years the place has radically changed its appearance and has excellent congress infrastructure.

However, something remains missing - more convention visitors, who were once coming en masse to these places. Rogaška needs congress tourism, as is written into its DNA. It seems that it is currently defying the modern times, mainly thanks to the proactive individual hoteliers. To regain a top spot more connectivity will be required, better joint promotion and all of this reflected through the establishment of a Convention Bureau.

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SÁRVÁR PANNONIAN MELANCHOLY

A

visit to Hungary does not go by without thinking about the Pannonian Sea, that in ancient times covered today’s plain. Over time, it retreated and left in the lowest area what is now known as Lake Balaton. The Pannonian Sea left a rich legacy to the country in the form of oil, natural gas and thermal waters. The thermal water was discovered in Sárvár by coincidence when they were exploring for petroleum. Upon this wealth the city of Sárvár has also developed, a city that lies in the most famous spa-health area of Hungary and which connects with the Spa road places Sárvár, Buk, Kesztely and Heviz by Lake Balaton.

It seems that the whole development of the city is subordinate to tourism today. Sárvár is very nicely and attractively arranged. The great advantage is its proximity to Austria and to Vienna and Bratislava airports. To Vienna airport it is approximately 130 km, only a shot more to the airport in Bratislava and to Graz airport it is just 150 km.

Sárvár hides numerous natural and cultural gems and positively surprises guests. The open horizon of the Pannonian Plain entails openness and hospitality of the people and the typical Pannonian melancholy.

DID YOU KNOW That Sárvár got its name from the Nádasdy castle. It is part of the National Cultural Heritage and since December 2011 it’s been a historical monument. Originally it was a fortress surrounded by marshes, as its name suggests.

COOL MEETINGS Famous Hungarian meat stews are paprikás, a paprika stew, meat simmered in thick creamy paprika gravy, and pörkölt, a Hungarian stew with boneless meat (usually beef or pork), onion, and sweet red paprika powder.

Fun fact: Pannonia Ring circuit is only about six kilometres from Sárvár and is an excellent venue for incentive programmes.

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: Quality Meetings Destination

3.46

INDIVIDUAL GRADES:

A Natural and cultural factors:

4.65

1. 35th Anniversary of International Folklore Festival – The Nádasdy castle Culture Centre and Library has organised the International Folklore Festival since 1981. The Festival has recently evolved into the most significant Folklore Festival of the Transdanubian Region.

2. XVI. Blassmusic Castle Festival – Sárvár has a rich musical history.

One of the town’s most favorite events is the Castle Festival.

Natural conditions with numerous pristinely preserved areas and a rich cultural heritage of the area are ideal for the development of sustainable tourism. Autochthony is a big advantage in the development of convention tourism.

3. mySPIRIT Health Progamme – Own developed organic cosmetic products and treatments

B General and transport infrastructure

5. 3rd Annual Sikh History Competition – Gobind Sarvar aims to connect the youth to the rich and deep history of the Sikh way of life and the invaluable lessons taught by Guru Ji’s.

3.61

Sárvár enjoys the advantages of its position near the main emitive markets in the region and the major transport hubs.

Throughout the history of the region it has acted as a bridge between East and West,

C Tourist infrastructure

4. Fitness coffee break – Healthy snacks, fresh fruits, 10-minute-massage, refreshing work-outs, etc.

3.75

Although the city has a long and rich history, it seems like in the last 10 years it has blossomed. The mainstay of tourism is medicinal water for rehabilitation and relaxation, complemented by outdoor activities, from visits to the Arboretum to rowing on the lake and learning about the history of the area at a museum collection at the Castle.

D Meetings infrastructure

3.14

Spirit Hotel and Park Inn by Radisson have certainly set guidelines for the development of convention tourism in Sárvár. Park Inn with the tradition and the knowledge of hotel chains, Spirit, so to speak from the point of zero, but by following the best international hotels. Spirit Hotel also offers the largest hall in the city, accommodating up to 500 participants.

E Subjective grade:

Healing water - the most attractive part of the Sarvar area is without doubt its two completely different types of healing water, upon which the development of Sarvar is based.

3.95

The Hungarian proverbial hospitality was confirmed during the visit to Sárvár. It shows already in abundant portions of food and an overall desire to please guests.

F Marketing buzz

BEST INCENTIVE IDEA

3.94

WHO TO CONTACT Sárvár Tourist & TDM, Várkerület 33/c, 9600 Sárvár, Hungary Mr. Ferenc Haller, E: ferenc.haller@sarvar.hu, T: +36 95 520 178, www.sarvar.hu

Sarvar is primarily a health resort and its entire promotion whistles this tune. Because of this there are no congress organizers, but they can neverthesless offer many interesting products, which just need to be integrated and promoted as a fresh, new congress destination.

Comparison with the region: Sárvár is a city that at the moment only a few would place somewhere on the convention destinations map. Development has been primarily focused on health tourism. Once you get to know it, it is an elegant and fresh destination that is surprising because it is not ostentatious.

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Kongres meetologue

UMAG AND NORTHERN ISTRIA DOOR TO THE ADRIATIC

N

orth-western Istria offers a genuine and very active conference experience. Options of activities with which you will fill up the schedule of your conference guests are countless. In Umag and its surroundings there is a very special spirit of sport in the air. It is an interesting and attractive congress destination because of its proximity to major convention markets in the region. Perhaps at the moment we can only reproach it a slightly reduced visibility. The establishment of a convention bureau would help it a lot in terms of development and promotion of the congress product and improve its image on the international convention scene. That the destination is capable is demonstrated by some big events that have recently moved to Umag from some much more famous Croatian convention places.

DID YOU KNOW Did you know that Umag is the first city you will reach when approaching Colours of istria from western Europe?

COOL MEETINGS Istrian truffles are rightly called Istrian gold and represent the culmination of gastronomy offer of the largest Adriatic peninsula. It is most prevalent in Mirna valley. White truffle is the most prized species; it is picked from the beginning of October until the end of December. Truffles are an indicator of pristine nature. We recommend tasting in the form of ‘fuži’ with truffles.

Kongres meetologue

Not Available

WHAT’S HOT Destination grade: Quality Meetings Destination

3.71

INDIVIDUAL GRADES:

A Natural and Cultural Factors

4.35

Hinterland of Umag has retained some of its primal nature.

Olive groves are intertwined with vines and produce excellent wine and olive oil. Specific climate, cultural heritage and rich history excite tourists, but especially excite Istrans who impress with their distinctive positive energy.

B General and Transport Infrastructure

3.84

Door to Istria literally means that Umag is nearest to some major convention markets in the vicinity. The highway Ypsilon connected Istria to the mainland and also improved accessibility to guest who arrive by plane. Umag is a destination that is accessible from three airports (Ljubljana, Trieste, Pula) in less than two hours, which should not be an obstacle for international congress organisers to think about it for organisation of international congresses and events.

C Tourist Infrastructure

4.45

By connecting to the hotel chain Sol Melia Istraturist has got a fresh wind and a higher standard of hotels. Where before there were holiday villages of lower categories there are now apartments and villas for the most discerning guests.

Changes of the major tourist player in north-western Istria, were also followed by Laguna Novigrad, whose accommodation offer has also much improved in recent years. Sports facilities, from golf courses to indoor swimming pools complement the offer and Umag is from the summer increasingly turning into a destination for all seasons.

D Meetings Infrastructure

3.65

Unlike some destinations that have congress centres, but lack additional offer, Umag has planned and developed co-operation with suppliers in the Istrian hinterland, which is certainly an additional motive for event organisers. Although the largest hotel hall can only accommodate 350 participants, the Istraturist team is not intimidated even by an event for 1.500 participants, for which they are ready to shake up even the tennis hall.

E Subjective Grade

4.33

Sometimes we inadvertently overlook destinations that we remember as leisure. With what has changed in recent years in Umag and north-western Istria, it gives a whole new dimension to the destination. Umag is primarily an incentive destination, where we were convinced by hospitable locals and employees in hotels. It provides security, comfort and a range of environmentally friendly outdoor activities.

Integration of local suppliers is in full swing and gives the impression that the entire destination aspires toward worldclass incentive, sports, culinary and experiential services.

1. 14th Anniversary of Moto Meeting Old Rockers – Once again this year one of the biggest and most visited motorcycle meetups in the region offers to thrill all bikers and fans of fast two-wheeled machines a frenetic and loud opening of the season at the Stella Maris camp in the vicinity of Umag 2. 26th Croatia Open Umag – The town is the host to world-ranking tennis players, while the cream of society, journalists and reporters, sports experts and tennis aficionados spend time in and around the luxurious tennis complex Stella Maris.

3. International Festival of Antique Sepomaia viva – Popular among the inhabitants and the guests, the historic festival Sepomaia viva invites some ancient times when Istria was ruled by the Romans. White wine was drunk with honey, and rose petals were added to the red one.

4. MIK – the Festival of Melodies of Istria and Kvarner – The Festival of Melodies of Istria and Kvarner, the only travelling music festival in Croatia, will go on another journey through Istria, Kvarner and islands, reviving the tradition of indigenous chakavian speech blended in the melodic expression of Istria and Primorje. This year, MIK’s caravan tour is making a stop in Umag.

5. Kempinski Hotel Adriatic will host another exhibition of Devin Miles artwork – Devin Miles is a pioneer of the German neo-pop movement.

Fascinated by the iconic movie stars of the 1950’s and the 60’, such as Audrey Hepburn, Romy Schneider, Brigitte Bardot, James Dean and Steve McQueen, this German artist pays homage to them in his own innovative way.

BEST INCENTIVE IDEA Hunt for the Istrian white truffle, one of the most renowned in the world, near Gračišće and Livade, accompanied by a professional truffle hunter and a trained dog.

WHO TO CONTACT Umag Tourist Board, Trgovačka 6, 52470 Umag, Croatia Ms. Sanda Bravar, E: info@istria-umag.com, T: +385 (0)52 741-363 www.coloursofistria.com/destinations/umag

F Marketing buzz

4.12

Umag has all the conditions and requirements to become one of the hottest incentive destinations in the region. We are eagerly awaiting the establishment of the first Incentive Bureau in the region, which we believe will also take care of appropriate promotion.

Comparison with the region: Among the competing congress destinations, Umag even a year ago would be easily overlooked, but today it is already hosting the most demanding events such as the most important Microsoft event Windays. This proves that the destination is profiled as a congress and especially incentive location. To the good functioning a great destination management contributes a great deal, which in a form of a cluster from 2010 is promoted under the brand “Colours of Istria”.

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Top 10

TOP 10 CONVENTION CENTRES KONGRESNA ZVEZDA MEETINGS STAR 2014

01.

SALZBURG CONGRESS, SALZBURG, Austria

02.

CANKARJEV DOM, CULTURAL AND CONGRESS CENTRE LJUBLJANA, Slovenia

4.87

Salzburg Congress located in the center of the city, is a harmonious synthesis of appealing architecture, state-of-the-art congress technology and historic surroundings.

Over 1,200 beds in 4- and 5-star hotels within easy walking distance and the close proximity to the attractions in the historic city center make the location of Salzburg Congress so uniquely attractive.

4.85

Slovenia’s leading convention centre and a professional congress organiser, is located in the centre of Ljubljana neighbouring all the major institutions of the Slovenian state.

The cultural and convention focal point of Slovenia and a place where Slovenian history is happening.

One can not imagine Ljubljana today without Cankarjev dom; it and the Slovenian meetings industry were created together. On top of that Cankarjev dom is a perfectly oiled congress machinery, which does not show its age and which after recent renovations is in excellent condition.

03.

BRDO CONGRESS CENTRE , BRDO, Slovenia

04.

CONGRESS SCHLADMING, SCHLADMING, Austria

05.

LJUBLJANA EXHIBITION AND CONVENTION CENTRE, LJUBLJANA, Slovenia

4.84

Brdo Congress Centre is part of Brdo Estate. What is necessary to appreciate is what is hidden below the minimalist exterior. The centre is different, Zen-like and exudes elegant luxury. Today the centre is an important player in the field. We rate it as an all-round excellent convention centre, without any serious errors, which at the moment represents the pinnacle in its field.

4.69

Congress Schladming stands for modern architecture, environmentally friendly building technology, multi-functional use, gastronomic perfection and state-of-the-art technology, in the heart of Austria. The combination of “days in the mountains” and a diverse recreational offer in a pristine natural landscape lends the desired balance for mind and soul.

4.61

The Ljubljana Exhibition and Convention centre is positioned as a mid-sized regional exhibition and convention centre. As a result of a number of past investments and reforms and with the new administration in place they have really lifted the level of infrastructure and come in line with the highest international standards. After renovation, the centre functions in a very fresh and tidy way and gives the impression of a well maintained centre that is the equal of similar centres in Europe.

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TESTING TO THE LIMIT

06.

MESSE CONGRESS GRAZ, GRAZ, Austria

07.

CONGRESS SALLFELDEN, SAALFELDEN, Austria

08.

CONGRESS UND MESSE INNSBRUCK, INNSBRUCK, Austria

09.

PRAGUE CONGRESS CENTRE, PRAGUE, Czech Republic

10.

SAVA CENTAR, BELGRADE, Serbia

BEST HOTELS AND CONVENTION CENTRES 2015

4.60

Congress Graz has been a certified ‘Green Meetings’ venue for over two years. Now, for the first time this year, Messe congress Graz is also on board – with three events in 2014. The first one was the gala ceremony for the Congress Awards Graz in May, followed by the congress of the ‘Österreichischen Schmerzgesellschaft’. It goes without saying, Messe Congress Graz believes it is essential to provide responsible and expert services, and to wholeheartedly provide for the wishes of clients in compliance with all environmental criteria.

4.58

This multifunctional congress facility can accommodate up to 1800 guests and is situated at the heart of the popular Saalfelden Leogang holiday region. The modern congress centre is particularly well known for its wide range of customisable rooms, and a conference floor that provides fantastic views of the surrounding mountains. The glass cube on the top floor of the venue in the Salzburg countryside is surrounded by a patio at a height of 14 metres.

4.55

In June 2004 the two companies Congress Innsbruck GmbH and Innsbrucker Messen GmbH merged to one company: Congress und Messe Innsbruck GmbH. By making use of numerous synergies and combining the power of two successful and now unified businesses, they have further extended Innsbruck as an international Congress, Exhibition and Trade Fair destination.

The Prague Congress Centre now ranks among the leading and best-known convention complexes in Europe. With beautiful panoramic views over the city is one of the most prominent landmarks of the Czech capital. The complex also includes the Vyšehrad Business Centre and the 4-star Holiday Inn Prague Congress Centre with 251 rooms.

Convention Centre was a pioneer in design, a trendsetter and the source for many centres to later evolve in Europe. Once the most technologically advanced centres is now in need of renovation. Nevertheless, it is still a vital part of the Belgrade conference scene.

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3.89

3.66

OPENING UP THE WAY TO INCREASED EVENT BUSINESS 7 & 8 September 2015, Moscow MICE business from Russia and nearby Asian Countries continues to flow towards many destinations worldwide.

If you’re representing a destination or a supplier and want to increase your market shares accordingly, contact us soonest to meet up with qualified leading buyers face-to-face and profit from their current need for new business contacts.

• • • • • •

Pre-Scheduled and Match Made One-to-One Meetings Qualified Buyers from Russia and Asian Countries Central 5 Star Moscow Event Venue Fabulous Luncheons, Cocktail Party & Dinner Unlimited Networking to Increase Valuable Contacts Unique Business Development Opportunity

Contacts: Europe Congress | T: +420 226 804 080 E: info@europecongress.com | W: www.europecongress.com

Bled Report

BLED FOR MEETING AND EVENTS Bled is definitely among the leading Slovenian meetings destinations. The lake, island and castle are a truly unforgettable sight, with countless other natural and cultural attractions to stun visitors merely a short drive away. A meeting in Bled will remain in the memory of attendees forever. As a recognisable iconic brand Bled stands out among other meetins destinations in the region. It most closely resembles Dubrovnik.

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Bled Report

BLED, ICONIC MEETINGS WITH CHARACTER Bled is definitely among the leading Slovenian meetings destinations.

The lake, island and castle are a truly unforgettable sight, with countless other natural and cultural attractions to stun visitors merely a short drive away. A meeting in Bled will remain in the memory of attendees forever.

As a recognisable iconic brand Bled stands out among other meetins destinations in the region. It most closely resembles Dubrovnik.

TOP 5 PLACES WHERE PEOPLE MEET The best places to meet, stay and incentivize in Bled.

Hotel Golf

The Golf Hotel is a modern conference and spa hotel standing on a small hill in the centre of Bled.

With as many as eight function rooms and over 1,000 sq m of meeting space, the hotel is the largest hotel convention centre in Bled, priding itself on its long- established tradition of hosting the most diverse meetings. A special feature of the Golf Hotel is the exceptional Živa Wellness Centre, which aims to further the heritage of Arnold Rikli’s 19th century healing methods and enhance them with a modern approach.

Bled Congress Centre

With 512 seats, the Bled Congress Centre is Bled’s largest convention hall. It boasts a superb location next to the lake shore in the very heart of the town, enabling easy access from several hotels of various categories, which are all within walking distance. The centre was built in 1961 for a large chess event and underwent a thorough renovation prior to Bled hosting the 1989 World Rowing Championships. The facility is the prime setting for larger corporate, association, scientific and governmental meetings, as well as cultural events.

Grand Hotel Toplice

The Grand Hotel Toplice, boasts a prime location right on the shore of Lake Bled. The fivestar hotel has retained the elegant style of the 1930s and is one of Slovenia’s most distinguished hotels, offering traditional comfort and the highest level of services. The hotel’s conference centre features two larger divisible conference halls, as well as two smaller meeting rooms, several indoor exhibition spaces and magnificent lakeside terraces ideal for coffee breaks.

Bled castle

Hotel Park

The Park Hotel enjoys a central location on the shore of Lake Bled, close to the Bled Congress Centre and amidst Bled’s lively goings-on, which makes it a popular choice for business and leisure travellers alike.The hotel boasts a conference centre with three halls, the largest of which seats up to 120 participants theatre-style and is divisible. There are two business offices, spacious exhibition areas and four additional function rooms located on different hotel floors. Beautiful views of the lake unfold from all meeting spaces.

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The imposing Bled Castle has been brooding over the lake on a steep 130m rock for centuries.

Mentioned in written sources as early as 1011, it is Slovenia’s oldest castle. Most of the castle in its current shape is from the Renaissance period, while the daunting stone walls stem from the Romanesque.The castle is a unique viewpoint, with beautiful vistas across the lake, island and surrounding villages, and extending as far as the Karavanke and Julian Alps.

Bled Report

ESSENTIAL MEETING EXPERIENCES STAY LOCAL

Take Pletna boats The pletna boats, the origins of which go back to the 12th century, are rowed by a boatman standing upright. They are covered by a linen roof, which probably gives them their name.

Boat traffic on the lake was regulated by Empress Maria Theresa in the 18th century, who gave 22 families the rights to operate boats.

Their descendants retain these rights to this day.

HIT THE STREETS

Bled Island The island on Lake Bled is a charming sight that, together with the mighty castle, adds to the everlasting allure of Bled. The ride in a traditional wooden ‘pletna’ boat to reach it is an adventure in its own right. Alternatively, visitors may opt to row to the island themselves, while in particularly cold winters when the lake freezes it is even possible to walk there.

PLAY THE GAME

Bled Golf Course Distinguished by idyllic countryside and majestic views of the surrounding mountain ranges, the Bled Golf Course ranks among central

Europe’s most beautiful and oldest golf courses.

Constructed in 1937, its 18-hole King’s Course was redesigned by Donald Harradine in 1972 and joined by the 9-hole Lake Course in 1993.

The two courses are suitable for beginners and professional golfers alike, and pride themselves on great open spaces and fairytale countryside.

The offer for golfers further includes three practice greens and a driving range.

Alternatively, the Alpine-style Lake House beckons for an informal get-together in its pleasant familiar interior or on its shady terrace overlooking the Lake Course.

ESSENTIAL INCENTIVE EXPERIENCES Vital plus at camping Bled

This multi-day glamping programme focuses on your vitality and includes workout sessions such as morning yoga, cycling on Pokljuka and jogging, during which participants get to know the sights of Bled. Invigorating breakfasts will be served on the pier, the lunch will have to be caught first and one of the dinners will feature live cooking by chef Simon.

Rowing with the Olympians on lake Bled Accompanied by Slovenian rowing Olympians, participants will learn basic rowing skills in professional racing boats. Eight person crew demonstrates the balance between individual strength and team performance. The experience will allow your team to feel the physical, mental and emotional aspects of working together – to move a boat efficiently and with speed…

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Chef’s table

A 3-hour event, the Chef’s Table is an ultimate culinary experience encouraging the team to head into the kitchen with their colleagues, partake in an interactive cooking demonstration, filled with fun cooking tips and tricks and afterwards bond over a seated meal.

Bled Report

ANOTHER PERSPECTIVE

WHEN IN BLED MUST TASTE – GASTRONOMY

The Original Bled Cream Cake

Legend of the widow Poliksena and the sunken bell Around 1500, the castle administrator was Hartman Kreigh, who ruled with an iron fist.

One day, he disappeared without trace, never to be seen again. His wife Poliksena, also a merciless lady, was inconsolable. In his memory, she gathered all her gold and silver to have a bell cast for the island chapel. However, while the bell was being carried over to the island, a severe storm sprang up, capsizing the boat, taking the boatmen and the bell to the bottom with it. Devastated, Poliksena left Bled to enter a convent. When the Pope heard her story, he cast a new bell and sent it to Bled, but it is said that the original bell can still be heard tolling at the bottom of the lake on windy nights to this day.

Special venue Vila Bled The unique Vila Bled is in a majestic park right on the shore of Lake Bled, its setting outside the centre of Bled ensuring privacy for the most noteworthy events. The villa was constructed in 1947 on the site of a former royal summer home and subsequently served for decades as one of President Tito’s residences before being turned into a boutique 1950s-style hotel.The hall has direct access to a lake-side terrace and is a wonderful venue for meetings of various kinds, as well as gala dinners prepared and served by the highly skilled staff of the Slovenian State Protocol Service, which manages the hotel.

Special Venue The Belvedere Pavilion An exceptional building set on 30-metre pillars in the hotel park. The edifice was designed by Jože Plečnik, one of the greatest Slovenian architects, as the reception area of a new royal residence, the plans for which never came to fruition. Later, it was used by Tito for relaxed tea parties. Nowadays, it makes an unsurpassable setting for a standing reception with the most beautiful view across Lake Bled and the island.

It would be a sin to leave Bled without tasting the original Bled cream cake!

Not every cream slice is the original Bled cream cake. Seven, the fairytale number, is the secret behind this legendary dessert. To make the original Bled cream cake, puff pastry is folded

seven times and left to rest overnight so it is even lighter when baked in the morning. A light egg custard is boiled for precisely seven minutes before stiffly beaten egg whites are added to it and the mixture is poured over the first layer of delicate puff pastry. The delicious custard cream is topped with a layer of whipped cream and covered with a second layer of puff pastry, which is then dusted with vanilla sugar. The original Bled cream cakes are still made strictly to the recipe perfected by the pastry chef in the 1940s.

STRENGTH IN NUMBERS

10 real places that look like they belong in fairy tales, Trip Advisor

ROOMS IN 5 and 4 STAR HOTELS

1.392

18:55 No. 1 minutes. The record for running around the Lake

when it comes to the most famous attractions in Slovenia

€ 2002 BLED

SUNSHINE HOURS

COMPETITIVE PRICES OF HOTELS (Hotels.com)

Record catch in Lake Bled: sheatfish

2,45m&80kg

In last 60 years: made and sold over

12 million

Cream cakes

PRO BLED ✔ BLED IS SAFE. SLOVENIA RANKS AMONG THE SAFEST DESTINATIONS IN THE WORLD. ✔ BLED IS EASILY ACCESSIBLE.THE COUNTRY LIES IN THE HEART OF EUROPE AND IS EASILY ACCESSIBLE BY AIR, ROAD AND RAIL. ✔ BLED IS COMPACT, WITH ALL ITS FACILITIES AND SIGHTS BEING WITHIN WALKING DISTANCE. ✔ BLED HAS EXCELLENT INFRASTRUCTURE. INFRASTRUCTURE IS BEING CONSTANTLY UPGRADED AND MODERNISED. ✔ ACCOMMODATION OPTIONS RANGE FROM THE SIMPLE TO THE SOPHISTICATED, ALL BEING GOOD VALUE FOR MONEY.

✔ BLED HAS A RICH TRADITION IN HOSTING MEETINGS. BLED HAS BEEN ACTIVELY PRESENT ON THE WORLD CONFERENCE MAP FOR OVER 25 YEARS. ✔ BLED IS ATTRACTIVE. BEAUTIFUL NATURE PROVIDES A FANTASTIC BACKDROP THAT ENTHUSES AND INSPIRES PARTICIPANTS. ✔ BLED BLENDS BUSINESS WITH PLEASURE ✔ BLED OFFERS SUPERB CUISINE. BLED GIVES YOU THE CHANCE TO TASTE ITS REGIONAL FARE IN A TRADITIONAL INN, OR YOU CAN OPT FOR THE BEST GOURMET CUISINE CREATED

BY THE TOWN’S NEW GENERATION OF CONTEMPORARY CHEFS.

Who to contact: Bled tourist Board & Convention Bureau, Cesta svobode 11, 4260 Bled, Slovenia.

Ms. Lili Oterbenk Janša, E: lili.osterbenk@dzt.bled.si T: +386 4 578 05 00 www.meetings@dzt.bled.si

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SLOVENIA MEETINGS Feel the people.

Taste fresh ideas.

www.slovenia.info

www.slovenia-convention.com

Top 10

TOP 10 CAR LAUNCH DESTINATIONS IN SEE 2015

N

ew cars premiers and other automotive events are an exceptional international promotion of a destination and an excellent business opportunity for everyone participating in it. Organisers plan these events very carefully at least a year in advance, as it is necessary to obtain a number of permits, to carefully select partners and to choose a scenic route for the test runs.

As an Editorial Board, we analysed the most suitable locations in South East Europe on the basis of the following criteria: • Overnight stay for min. 50 journalists in a 4**** + hotel • Parking for min. 50 cars • min. 1,500 m2 of space in the convention centre • outdoor space for the presentation of vehicles • service space for vehicles (washing and maintenance of vehicles, security) • additional culinary and incentive offer • picturesqu e locations (coastal, mountain, urban roads, motorways) • Good accessibility by air and proximity of airports

1. CENTRAL DALMATIA, Croatia

3. NORTHERN DALMATIA, Croatia

Venue: HOTEL LAV MERIDIAN, Split, Croatia It is probably not a coincidence that Split’s first class category has seen it selected for quite a few world premieres, including this year’s European sales conference of Skoda Rapid, which drew 5,500 participants. Set in the picturesque Dalmatian landscape it offers excellent logistics and wonderful roads for testing cars. flexibility and experiential value of the destination average tourist offer of Podstrana

Venue: FALKENSTEINER IADERA, Zadar, Croatia The overall score of this new resort is extremely good. The hotel adheres to the known standards of the Falkensteiner group and is an excellent choice for incentive and product launches and smaller conferences. vicinity of Zadar, Nin and the national parks, such as the Krka waterfalls, the Plitvice Lakes, Paklenica, Velebit and Kornati. nothing - from what we saw and experienced, we can only give it a firm nod of approval.

2. TIVAT, Montenegro

4. CARINTHIAN LAKES, Austria

Venue: REGENT PORTO MONTENEGRO, Tivat, Montenegro Regent Hotels & Resorts’ second property in Europe, featuring 51 rooms and 35 suites, is said to be the first and the only hotel to date in the Porto Montenegro super-yacht marina resort. located in the town of Tivat, guests can access the hotel through the city’s airport as well as Dubrovnik’s and Podgorica’s international gateways the price in high season. We recommend a visit outside the peak season.

Venue: SCHLOSS HOTEL VELDEN, Velden, Austria Ferraris, Porsches and other similar beasts are a common sight on the roads around the hotel.

The history of the hotel has included a series of press, sales and other business conferences, as well as world premieres of virtually all of the most prominent automotive houses. fairytale-like surroundings and a photogenic location on the lake. worst airline accessibility.

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5. SLOVENIAN COAST, Slovenia

7. LJUBLJANA, Slovenia

9. BELGRADE, Serbia

Venue: HOTEL BERNARDIN, Portorož, Slovenia The venue for the largest number of local and regional automotive events has already proven itself through its hosting of Toyota’s European Sales Conference. It has one of the largest and best-equipped congress centres and excellent logistic facilities. the comprehensive meetings offer concept, parking availability and the possibility of creating very private events. compared to its competitors, the hotel lacks some dynamics in its details, but nevertheless it still remains as interesting as the day it started.

Venue: : FOUR POINTS BY SHERATON LJUBLJAN MONS, Ljubljana, Slovenia A huge amount of parking, a position by the city bypass, service areas, security, proximity to highways and a modern design are all attributes of a hotel that seems perfect for automotive events and premieres. In addition to hosting many local events the hotel also has on its CV the world premieres of Twingo and Skoda Yeti. accessibility, excellent logistics and a location close to major road links. spaciousness and standard of hotel rooms.

Venue: RADISSON BLU OLD MILL, Belgrade, Serbia Radisson Old Mill took a risk and it succeeded.

They have managed to capture just the right aesthetic balance; the top quality ingredients are never wrapped in ballast and the new space is adorned with the story of the former mill. The result is an elegant concept of an authentic hotel, a cult restaurant and a dynamic lounge bar. quelle surprise! We have not experienced such a culinary and personal experience in regional hotels for a long, long time. the awkward access to the hotel, which requires a little bit of flexibility.

6. DUBROVNIK, Croatia

8. ISTRIA, Croatia

10. BLED LAKE, Slovenia

Venue: RADISSON BLU RESORT & SPA, Dubrovnik Sun Gardens, Dubrovnik A minimalist design, the lush Mediterranean greenery, elegant villas and many rustic details are all in Radisson’s recipe for success. The the first impression is therefore very good, in fact, excellent. in automotive jargon, it is a premium hotel with its rich and luxurious equipment, many special little details and, above all, the image of the brand. the hotel does not have any serious weaknesses and firmly convinces with the comfort and quality expected of the Radisson chain.

Venue: HOTEL MONTE MULINI, Rovinj, Croatia A venue to meet the needs of the most demanding guests, which was why it was chosen for the world premiere of the famous Bentley. The exclusive Hotel Monte Mulini’s surroundings, fittingly complemented by the adjacent Lone design hotel, were of a suitable quality to unveil the prestigious Bentley Continental model. quality and integrity of the hotel and its additional offer. logistical capacities are more suited to exclusive and smaller events.

Venue: HOTEL TOPLICE, Bled, Slovenia The most renowned hotel in Bled has always been tightly linked to the development of tourism in the area. The hotel is classic, sophisticated, restrained and elegant – with its construction they really knew what they were doing and managed to conjure up a most charming hotel at the best location on the lake. beautiful views of Lake Bled and Bled Island, views that are not matched anywhere else in Slovenia. the location by the main road to Bohinj (we are still waiting for the promised Bled bypass…)

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Exclusive interview

ISTANBUL MAKING A DIFFERENCE Exclusive interviw with Özgül Özkan Yavuz, General Manager, Istanbul Convention Bureau

KONGRESNA ZVEZDA MEETINGS STAR 2014

Text by Špela Jeruc

BIG IS BEAUTIFUL The Istanbul Convention and Visitors Bureau (ICVB) reveals meeting industry as a vital player in Istanbul’s economy with their economic impact estimate calculated to be at least $135 million for 2015.

Istanbul will be hosting more than 100 conferences and meetings across the city during 2015 with an attendance anticipated to be just under 50,000 delegates. The range of topics covered will be wide, including agriculture, commerce, economics, education, industry, law, medical sciences and technology with organisations represented from more than 20 countries around the world. The medical sciences sector will be particularly strongly represented with 14 of the 51 meetings covering this theme.

With an estimated economic impact to Istanbul no less than $135 million, the budget per conference delegate for 2015 is calculated to be $2500 per delegate. Thus the city’s international meeting industry representing a top 10 location for conferences in the world, is a vital player both for the Istanbul and the Turkish economy. In addition to international congresses İstanbul is hosting approximately 150 national congresses per year.

Q: What is purpose behind the campaign “A tale of two cities”?

It is natural for meeting planners to have the idea that İstanbul is only a heritage destination and that they may not have used as the base for a meeting or event before. Istanbul is known as a popular culture and leisure destination though not so well known as a flourishing and successful MICE destination – and this is where we aim to break down misconceptions with our a dynamic marketing campaign ‘A Tale of Two Cities’.

The concept behind the campaign is to create awareness of Istanbul as a flourishing and successful MICE destination Istanbul highlighting both its charm and capacity – by breaking down misconceptions with the ‘two cities’ slogan to demonstrate the breadth and variety of Istanbul as a destination, – old and new – highlighting the city’s high-tech modern infrastructure juxtaposed against its monumental history to metaphorically reflect a city of contrasts.

We have created this campaign to strengthen city’s position in our already existing markets and to reach out new regions around the world, to project a clearer message about our city and to highlight and personify Istanbul’s contrasting styles in a huge variety of venues. It offers a glimpse into the huge variety of venues and accommodation on offer for any size of meeting and incentive, from the historical and stately to the cosmopolitan and cutting edge including 7 convention centres, 3 exhibition centres, 49 universities and many unusual venues to name just a few.

With the beginning of our new global campaign, we have also extended our visual brand identity across various social media platforms through up-to-date content, presence and interaction, with presence now on Facebook, Twitter, Instagram, Pinterest and Youtube.

Q: Are you happy with the state of meetings industry in Istanbul?

As the being in the World’s Top 10 Congress destination, simply the answer is yes but to clarify: As Istanbul CVB, we have produced our first compherensive research and statistics of both national and international state of congress and meeting industry in İstanbul. We have concluded a detailed report including not 150

only international congresses but also national tradeshows, fairs meetings and congresses in general. This first 360 degrees report we estimated the income of the congress industry to İstanbul and the report shows the significant impact of MICE Industry in our city. We can easily say that meeting industry has vital role in İstanbul’s economy. Thus the city’s international meeting industry representing a top 10 location for conferences in the world, is a vital player both for the Istanbul and the Turkish economy which makes the current state of meeting industry a success story for our city.

On the other hand, besides international congresses İstanbul is hosting approximately 150 national congresses per year and over 200 tradeshows which also have a huge impact on the city’s economy.

In addition, we are striving to make Istanbul the first go-to destination in international meeting industry and continue to work towards the city increasing its market share of the international MICE scene.

Q: Where is Istanbul meetings industry going?

The number of meetings both nationally and internationally has been increasing rapidly. For instance, the number of international congresses has been increased by 280 % in the last 10 years and we believe that the increase will continue in the future. İstanbul holds the high percentage of the international congresses within the country which also makes İstanbul the only city in the country that has been ranked in the World’s Top 10 Congress Destination since 2010

by ICCA. To look at the big picture, Opportunity Report of PwC explains İstanbul’s current condition as one of the most dynamic cities. As one of the most dynamic and diverse economies in Europe, a fast-growing, increasingly important gateway between Turkey and all prominent, booming economies its cosmopolitan character makes it an ideal nexus for global business services. Nevertheless, we witness the same increase and dynamism in the meeting industry. Istanbul has a full calendar of up-andcoming meetings and congresses for the next few years, not to mention the many sporting events and festivals that it hosts. We do not an-

Exclusive interview

ticipate any change in outlook in the coming future – Istanbul’s profile and participation in international meetings continues to grow and be positioned ever more positively. Therefore, our outlook also remains very positive and we expect Istanbul to rise in its rankings for our industry.

Q: How are meeting planners habits changing?

In a growing and evolving world, I can easily say that there is a constant change in all industries as well as in the meeting industry. Therefore, with the need of adaptation the meeting planners habits or in other words needs are changing constantly from technology oriented solutions to venue selections, from RFPs to level of experience expectations. Its not only choosing a destination like before, morelike selecting an experience or looking for a value. A couple of weeks ago, I was impressed (but not suprised!) to see a report that indicated that a small percentage of meeting planners uses social media to decide on a destination. Social media has a vital role in the meetings industry, it gives us a great opportunity for promotion, networking and even for on-site communication and has the power of ‘World of Mouth’. Besides the technology, not to mention the importance of enviromental issues also became one of the most important aspects of choosing a destination for meeting planners.

The meeting industry trends shows that the destinations are preffered for smaller conferences compare to previous years. Luckily, Istanbul is an ideal destination for both larrger and smaller conferences. However, as the changing trends in result, the meeting planners requirements has been switched to alternative/ unusual venues where they can experience ‘out of the box’ meetings and uniqueless. To give an example on this, I can easily say that most of the times we receive the following question from meeting planners much more than usual: ‘What is unique about your destination?’ and this shows that the requirements of RFP’s became more value added for meeting planners.

Q: How is the industry changing in order to accommodate this?

The industry is changing continously the reason as we and all industry partners needs to respond the constantly changing habits or needs. If we look at the ‘sustainbility’, the industry has been improved and still improving

regarding on the needs and expectations. As the industry we are trying to increase not only the quantity but also investment for environment.

For instance, Bureau Veritas and the Turkish Hotels and Investors Association (TUROB) came together to give a green light to The Hotel Greening Project in order to move the environmental agenda forward with İstanbul’s hotels by encouraging them to implement environmentally friendly strategies. The important point here that I would like to highlight is that the pilot project came to life during the 5th World Water Forum’s ‘Green Forum Initiative’ to raise awareness on hotel greening techniques and also to encourage participating hotels to take the first step toward greener accommodation. İstanbul Metropolitan Municipality (IBB) is also one of the major authority giving great importance to a sustainable environment. As consciousness for the environment grows day by day, environmentally managed hotels are receiving more and more interest. Tourism is one of the most consuming service sectors. So, with the motto “Conservation & Use”, the hospitality sector should be the leader of sustainability in tourism and environment.

Q: What’s the importance of meetings industry trade shows like IMEX? Indeed, important! To develop strong social relationships, in spite of all developments in technology and usage of it, social relationship will always remain crucial and we believe in the power of face to face meetings. A big gathering not only with our potential decision makers/ hosted buyers but also with the industry to learn and share so for both business and educational perspective is important. Furthermore, tradeshows are significant in order to attract association congresses from different regions and to showcase our destination with more wide aspects direct to associations and meeting planners. As İstanbul CVB, we are aware of the importance of the trade shows at both national and regional levels to be able to enhance İstanbul’s competitive level in the international market.

Q: What future do you wants to see for Istanbul meetings industry?

Congress and meeting sector become powerfull since 1990s in Turkey and Istanbul. Now having Istanbul in the 8th place in the world is an important success but we still needs to take Istanbul to up level. Keeping up with the 151

new trends will revive our business. I personally think that networking and business partnerships are very important. Istanbul CVB and other promotion corporations work is not enough on their own. That’s why all of the players on this sector must come into the front at the international arena. Companies must participate to the education programs more and even organize these programs themselves.

We are targeting to be a Top 3 Congress destination in the world.

As the Convention Bureau, surely we aim to increase number of international congresses in Istanbul and we are also trying to have more ambassadors. In general, Istanbul’s strategies for the meeting industry should be incorporated in the city’s economic strategies and we should create a joint effort with intellectual capital of the city, especially universities. I also strongly believe that meting industry is more than the economic contribution; the meetings are bringing people together to discuss and to produce and fostering the dialogue between people which has a great value in today’s world.

ÖZGÜL ÖZKAN YAVUZ PERSONAL: Q: What time do you like to be at your desk?

At 9 o’clock promptly Q: What’s your management style?

I would call my management style as “democratic”, I happily allow my team members to participate in decision making. I prefer just to give guidance but it also depends on the situation and my team member. Some are asking more supervision whereas some others are taking more responsibility, so my style may change accordingly J. I will be more than happy if I can delegate more.

Q: What does your support team look like?

All female…. dedicated, crazy about details, hardworking and passionate about Istanbul Q: What would your key management advice be?

Encourage your team to work on the problem, be supportive and provide clear feedback

Exclusive interview

PRAGUE, EVERYTHING IS POSSIBLE Exclusive interviw with Lenka Jarošova, Executive director, Prague Convention Bureau

Text by Gorazd Čad

ture and provides wide options in selection of the meeting venues. It is dynamic and modern as well as traditional and full of interesting possibilities to accompany the meetings. Engaging the tradition with modern style gives opportunities for unusual arrangements even for a very demanding and experienced organizers.

People in Prague meeting industry have learnt that it is very important to have the attitude of „Everything is possible „and for organizers that’s an important and highly appreciated fact.

Q: What is the most dynamic area of Prague meetings industry?

The meeting industry in Prague is growing and strengthening. We are focusing on finding out what people organizing meetings need. One of the requirements is the end-to-end service, therefore I think the most dynamic has been the business connecting and making the destination attractive as a whole.

Q: Where is the new competition coming from?

Prague’s competition still comes from the European cities that have similar potential in what they can offer, obviously. History and tradition along with modern facilities with newest technologies and trend following approach of local organizers and partners are the key advantages. The position of our city is rather strong so whenever some new potential competitors appear, they only push us to do an even better job and keep the pace. We are focusing on learning from the best practices and educating ourselves in MICE field. Then we can see the competition only as something that is helping us to move forward.

Q: What are Prague’s strengths as a place to organize meetings?

Prague is accessible, it has a great infrastruc-

Q: What sets Prague apart from other CEE MICE destinations?

I believe Prague has something special that people feel right when they arrive. It brings positive emotions and its genius loci is unmistakable. That would probably not be enough to set Prague as more attractive than other CEE destinations, but as soon as you realize that above that special “something” you can get top services and have an opportunity to select from wide options, Prague gets real attention.

Q: What are your favourite things about the city of Prague?

- Prague worth a visit in 2015?

My favourite by all means is the variability of this wonderful city. Whether you want to have a highly sophisticated day with amazing historical heritage involved, feel nostalgic, have a traditional Czech cuisine and perhaps slow down a bit, or you want a dynamic and hypermodern experience containing great amount of modern art, fresh architecture, contemporary gastronomic experience, you can have it all and even combine those while doing so with style. You can have a perfect day that suits your wishes and requirements. When organizing an event, this seems to be priceless.

LENKA PERSONAL: Q: What time do you like to be at your desk?

I like to be at my desk early in the morning.

I work the most efficiently while no phones are ringing and when I feel like I am a little ahead of the schedule. I like to be

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ready for the day. So the best is to be in the office before anybody else is and before the regular business hours start. I only spend very late nights when necessary, it is important that everyone finds his/hers perfect timing and this works for me.

Q: What’s your management style?

I think it can never be defined precisely as some situations require different management approach. But should I qualify the predominant style, democratic would be the one. I have enjoyed working under democratic leadership in the past, therefore I keep what has worked for me as motivational.

Q: What does your support team look like?

The PCB team is small and is consisting only from women. Each of them is very different and that is the team strength. We have also one representative in USA, since it is one of our main markets.

I have been with the PCB for a short time yet, but it is great to know that PCB has been known for the great effectivity. While considering the size of the team and available funds it is admirable and very satisfying to see the processes are set well and that Prague’s meeting industry is growing and is successful – in ICCA ranking at the top 10 - 9th place to be more specific among European cities and 11th worldwide in 2013.

Q: What would your key management advice be?

Give opportunities to your people and discover the interests and talents within your team. People who are excited about what they do are always performing better, with more ideas and greater commitment to succeed. I believe in motivating employees by providing opportunities for their professional growth and by doing so achieving higher team involvement followed by greater results.

Advertorial

RADISSON BLU OLD MILL GET THE WHOLE STORY

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rafting old to new and fusing local heritage to the contemporary in an interior design of a unique and singular style, the spirit of the Radisson Old Mill lives on in a new, modern attire as it becomes a new, local landmark.

The ambitious and fresh interior concept has embraced and enhanced the existing historical structure with new materials, colours and forms, energising the original qualities of the cultural monument and creating a unique visual experience.

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The main entrance of the hotel, with its lobby and reception area, bar and restaurant, are located in the existing building complex. The newly built high-rise accommodates the guest rooms and suites, as well as the spa, fitness and service areas.

The guests arrive on a slightly elevated new plaza, featuring old granite stones and wrought iron columns rescued from the Old Mill. A water feature softens the traffic noise. The lobby then welcomes the hotel guests with its industrial, open and authentic atmosphere. Numerous reclaimed materials, such as the bricks from the historical building, were salvaged, cleaned, repaired and re-integrated into the renova-

tion, and the backdrop of the reception counter was made from old machinery from the mill.

Integrated into this modern architectural language, the natural materials, such as oak and copper, also reference the history of the site and its former uses, whilst the structurally necessary concrete cuts were kept rough, complimenting its overall industrial look. All of this is then contrasted against a giant, white structure that fuses all of the materials into a vast, spatial continuum. Acting like a white canvas, it reflects and speaks of their different ages and qualities, breathing new life into them.

This public and raw aspect of the Old Mill complex gradually shifts into the more private 154

and contemplative environment of the guest rooms. The metals and stones are replaced by wood and textile creating a cosy, comforting quality. The concrete remains untreated, in continuing the industrial heritage theme, but is here overlaid with wall paintings to offer narration and interpretation. The rooms’ interior also feature enormous, low windows, customised seating areas and an open, bright bathroom.

There are 236 guest rooms and 14 suites with balconies on the upper floors. The Old mill building also features a conference centre with four meeting rooms, a great banquet hall and an exclusive business lounge at the top of this landmark building.

Advertorial

GOLD FOR RADISSON BLU OLD MILL HOTEL AT THE 8TH INTERNATIONAL DESIGN AWARDS (IDA) Radisson Blu Old Mill Hotel in Belgrade was recognised as an architectural masterpiece in two categories at the 8th International Design Awards (IDA).

Studio GRAFT, responsible for the interior design of the hotel, took first prize in the Renovation category and the second prize in the Commercial among 1000 design projects category, beating off competition from 52 countries. The prestigious awards were presented to studio GRAFT at the official IDA international ceremony in Harmony Gold Theatre in Los Angeles on 5th May 2015.

In addition to this great success, the Radisson Blu Old Mill Hotel project has reached the finale of the 11th Hospitality Design Awards in the Hotel Midscale category, lining up against 560 projects from countries around the world.

Hotel Radisson Blu Old Mill has 236 hotel rooms, including 14 suites, 500m 2 of modern conference space consisting of six conference rooms with the latest AV equipment, OMB Larder + Lounge (a restaurant of modern Serbian cuisine), a Fitness and Wellness centre and a large parking area. This is the so-called focus hotel of the Carlson Rezidor Hotel Group, one of the largest hotel companies in the world.

RADISSON BLU OLD MILL, Bulevar Vojvode Miťića 15, Belgrade T: +381 (0)11 6 357 357, F: +385 (0)11 6 357 358, E: info.belgrade@radissonblu.com www.radissonblu.com/hotel-belgrade 155

Advertorial

A YEAR OF SUCCESS LJUBLJANA EXHIBITION AND CONVENTION CENTRE

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ne of the biggest successes of Ljubljana Exhibition and Convention Centre in recent years are global traveling exhibitions. After exhibitions such as Bodies revealed in 2012 (80.000 visitors), Da Vinci - The Genius year after that (68.000 visitors) and last year’s Brain – The Inside Story (48.000 visitors) is now until the end of June available international recognized and award-winning world exhibition 1001 Inventions – Discover the Muslim heritage in our World. All exhibitions have in common the educational, yet fun and interactive way of revealing something new, interesting and fascinating to millions of visitors of all generations around the world.

“I am delighted that the award-winning science and cultural exhibition ‘1001 Inventions’ had its central European premier at the

Ljubljana Exhibition and Convention Centre.

We could not have asked for a better venue and host partner. The Ljubljana Exhibition and Convention Centre is truly a world-class venue providing a fully serviced platform to support major events. The venue facilities are outstanding and the staff are highly experienced professionals who dedicated themselves to making our exhibition a success.” Ahmed Salim, director 1001 Inventions. »Ljubljana Exhibition and Convention Centre (Gospodarsko razstavišče) is the central Events centre in Ljubljana, capital of Slovenia. Our position is in the heart of the city, easily accessible, only five minutes’ walk up to main bus and railway station and 20 minutes’ drive away from the nearest international airport. A possibility to walk to your hotel is something guests from

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abroad enjoy after the business day. In summer 2014 we hosted the high-profile World Scout Conference with 1.200 participants, Congress of the European Association of Agricultural Economists with 700 participants and in September we hosted annual conference of UK’s leading travel association ABTA with 400 participants. Together with our network partners, we take care of everything: from the regulation of the halls to accompanying program, catering, hotel accommodation, transport, etc.

Therefore, depending on the expectations of the client« said director of Ljubljana Exhibition and Covnention Centre, Iztok Bricl, MSc.

Just like birds, meetings industry professionals know no borders; they migrate to their nesting destinations ‌ And know why

they are coming back.

www.gr-congress.si

Advertorial

LOOK NO FURTHER CD – Congress Centre Ljubljana

Breda Pečovnik, Congress and Commercial Programme Director

LOOK NO FURTHER! • A venue ideal for large, medium-sized, as well as smaller meetings • Location in the heart of Slovenia and its capital, Ljubljana • 25 minutes to / from the airport • Good accessibility, parking in immediate vicinity • A variety of hotels, other accommodation options and city attractions – within easy reach on foot • Flexible space: 22 multipurpose halls of various capacities and configurations (20– 2000 seats) TOP FIVE TIPS 1. Find the right venue to suit the needs of the meetings / choose the venue that offers more than just meetings facilities to get those creative juices flowing 2. Consider your location from the point of view of accessibility but do not overlook the micro-location and new attractions or hidden gems 3. Ensure excellent quality of food and beverage – provide a memorable catering experience at all meeting events 4. Creativity doesn’t need to be costly 5. Be family- and spouse friendly

• Modern design • Vast exhibition area (up to 4,000 m. sq.)

• A very attractive location for social events • Fully equipped • Experienced, professional and friendly staff • In-house PCO (also the only member of IAPCO in the country) • Green approach • A selection of catering partners • Competitive prices

KONGRES PICKS • A diversity of spaces for different convention needs • The only congress centre in Ljubljana with amphitheatre halls • Stage and light equipment for most demanding theatre and music projects, that can be also used for conference opening ceremonies • Environmentally friendly • Urban beekeeping and production of honey – a delicacy and a highly desirable gift from boutique production by the CD team itself

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Q: What is the biggest impression CD Congress Centre has made on the events’ organisers?

I believe that we always surprise the organisers as a state-of-the-art venue, maintained and well-kept with attention to the smallest detail. Even when we act merely as a venue we can, as a PCO, apply our knowledge of the industry to events implementation.

Q: What about safety issue?

Green, logistically manageable, picturesque, enchanting, and shaped like a hen, Slovenia is a safe country not merely in our experience but also by international standards. We are well aware that safety is an important factor in organising meetings.

Having a safe congress or conference is a priority.

Q: What particularity is your added value?

The CD Congress Centre Ljubljana is a venue of national importance, co-habiting with the country’s main cultural centre under one roof. Excellent connections in the artistic sphere can contribute to unique events, complementing a meeting with culture. Be it something from our regular selection (exclusive, VIP, special treatment with ticket and seating area reservation, and catering) or tailored-made programme on request. Congress = art2 Q: Why would meetings planners choose you?

Because we can build a reliable, innovative and efficient partnership.

Exclusive Interview

STUNNED BY EXTRAORDINARY TRANQUILITY AND NATURAL BEAUTY Gian Pietro Severi, Owner of Lafodia Sea Resort

Q: Tell us about the hotel’s location – why was Lopud Island chosen?

When I came to the island for the first time in 2007 I was stunned by its extraordinary tranquility and natural beauty. Having sailed for several years to the most beautiful places in the world, my dream was to create a hotel that would evoke the same emotions you experience when sailing, and to experience the sea in all its aspects while offering the conveniences that a boat unfortunately cannot. Since cars are not allowed on the island (only golf carts); this makes Lopud a true paradise.

Q: How has the hotel changed since its refurbishment?

The hotel has changed radically, both structurally and in relation to the management. The renovation, which lasted two years, led to a significant expansion. The choice of materials and the attention to detail are testament to the skill and expertise of different specialist engineers, and the project is very sensitive to the environment with the installation of water purifiers, photovoltaic panels and energy consumption control systems.

As for the management, we have gone from a 3 star hotel to a 4 star resort. We expanded our services and we pay special attention to training our staff each year before the new season’s opening. We decided there should be no compromises with the refurbishment. With the new product we’re better able to meet and exceed changing guest expectations, and propose different solutions that satisfy different needs.

Q: How would you define the style of the hotel?

Lafodia Sea Resort is very contemporary, but it’s also inspired by its surroundings - every little detail has been carefully considered in order to integrate it perfectly with its natural setting.

Q: Who is the typical Lafodia guest?

Our typical guest is someone looking for complete relaxation and tranquillity, who wishes to escape from everyday stress and the noise of the city. We appeal to people looking to be surrounded by nature and in close contact with the sea. Lafodia is also suitable for groups looking to combine meetings with sports activities, as the island offers endless opportunities for various activities such as hiking, Nordic walking, kayaking and more.

Q: What is it about this part of Croatia that you like the most? What is not to be missed on a visit here?

I have been privileged to spend a lot of time getting to know Croatia in recent years. It’s a unique country, still to be discovered for the most part. The Dubrovnik Neretva County has an exclusive feel thanks to the beauty of its coastline and the dispersed islands of the Elafiti Archipelago (easily navigable), combined with the culture and heritage of Dubrovnik. This city has managed to retain its independence against the Venetian Republic and the Turkish Empire; always defined as one of the noblest and richest cities in Croatia. Consequently Lopud inherited part of this heritage as the preferred seaside resort of Dubrovnik’s wealthiest families.

“Having sailed for several years to the most beautiful places in the world, my dream was to create a hotel that would evoke the same emotions you experience when sailing” Q: You’ve just opened a brand new spa.

Are there any other new additions in the pipeline?

WaterHill Lafodia SPA is new for the 2015 season as well as show cooking at the à la carte restaurant Dalmar and the new pizzeria Itali. Our next projects include an integration with the park behind the resort at the top of the hill. Here you can enjoy a panoramic view of the surrounding sea which separates the island from the mainland. The temperature is mild throughout the year, but in the off seasons the air feels just a little fresher. The idea is to create a sports area in the lush green of the forest, which is ideal for those who want to enjoy a little more physical activity while staying with us.

Q: What is it in particular that makes Lafodia appeal to the meetings and events market as well as leisure guests?

What sets us apart from our competition is the

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uniqueness of the location. Lafodia is the ideal destination for combining business meetings with recreational activities outdoors, surrounded by nature. Our meeting rooms have been meticulously designed, using only the best audio and video technology. Thanks to our dedicated teams, we can arrange tailor-made team building programmes and our fleet provides flexibility in arranging excursions to the nearby islands.

Q: How are you using technology to enhance the meetings and events experience at Lafodia?

Our meeting rooms have been fitted with high standard equipment: the wall coverings used are sound absorbing and reflective, to ensure optimal performance and sound insulation (both in terms of speech and audio), in case two meetings are held simultaneously. We also installed an audio 5.1 cinema system with Dolby surround sound. In terms of video equipment, we have a Full HD and 3D projector with an image processor for optimum quality. The very name of our main meeting room - AVATAR (named after the famous technologically advanced movie) - reflects the technical expertise that went into its creation.

Q: What qualities do you look for in your staff?

Most of our staff are young - what we look for in them is their willingness to accomplish every task, their creativity and their intuition - the ability to sense guests’ needs without necessarily having to be asked. Obviously we also look for a good standard of education and an excellent knowledge of foreign languages, especially English.

Q: To you, what is luxury that money can’t buy?

They say “you cannot buy happiness”. It’s whatever makes you feel good - often something as simple as a walk through the forest, watching a beautiful sunset, listening to the sound of the waves and the birds singing, the fresh scent of pine trees, the silence of the night, or the friendly smiles of a village where everyone’s welcome is genuine. I can find all of this on Lopud Island.

Behind the Scenes

LAFODIA – CROATIAN FOR LUXURY. LAFODIA SEA RESORT, LOPUD CROATIA Text by Gorazd Čad

Photo Credits LAFODIA

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t might not be the first place that comes to mind for meetings or corporate events, but its alluring images and enviable amenities are quick to convince - this Adriatic island hideaway could make your next event more memorable than most.

PURE BEAUTY Set in 12,000 square metres of privately owned parkland on a butterfly shaped isle in the Adriatic, Lafodia Sea Resort is an easy-going Mediterranean retreat in an impossibly picturesque setting. The island of Lopud, regarded as the most beautiful in the Elaphiti archipelago, is just a short hop from ancient Dubrovnik -

Croatia’s picture-postcard must-see. Save for an occasional passing golf buggy, it’s also completely car free, making time spent in this pine covered, palm-fringed paradise an even rarer pleasure.

SHINING VIEWS The only town on Lopud island has no more than a couple of hundred permanent residents, but thanks to its 2,584 hours of sunshine a year Lopud produces an abundance of fruit and vegetables as well as its seafood; the Mediterranean climate is warm enough for lemons, oranges and kiwi fruits. Lafodia’s imaginative menus take full advantage.

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Behind the Scenes

Perhaps what sets this place apart more than anything else are the views. Every one of Lafodia’s 182 spacious rooms, its two restaurants, lounge, pool and beach bar all benefit from breathtaking vistas across azure waters to the distant hills that line the horizon. It’s also a short distance from stunning Šunj - considered the most beautiful beach in the Dubrovnik area.

The ancient Romans took a liking to Lopud, as did countless generations of aristocrats who were seduced by its scenic charms and built second homes here. Thanks to Lafodia Sea Resort, it’s now yours to enjoy.

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Behind the Scenes

MEETINGS AND EVENTS AT LAFODIA The resort’s large meeting room, Avatar, is bathed in natural light and flexible in format with state of the art facilities. Translation services are available on request and meetings are fully catered; Lafodia has its own bakery and two gourmet restaurants refuel delegates with food of the finest quality. For statement-making presentations or cinematic treats, the meeting room converts into a 3D-ready screening room.

The resort is superbly equipped; there’s a wellstocked shop, currency exchange desk, swift sea transfers to Dubrovnik and other nearby mainland locations, and complimentary Wi-Fi throughout, so the sense of splendid isolation never comes at the cost of modern conveniences.

GOING WILD AND FREE Where Lafodia really comes into its own is the sheer scope of its team building activities, a world away from the average corporate incentive. The resort’s experienced events team takes full advantage of the island’s natural assets to offer an unparalleled range of activities, many of them water-based.

An operation D-Day experience, based on the eponymous event in June 1944, involves groups of 6-10 delegates embarking on inflatable rafts

and paddling back to nearby beaches. A catamaran challenge sees groups of varying sizes tasked with building a seaworthy catamaran out of just two kayaks, two beams and four straps, and competing in a relay race. Less taxing, but every bit as exhilarating, is Lafodia’s Sea Kayaking Safari, taking in the area’s ruggedly 163

beautiful coastline. Sailing, fishing, snorkeling, swimming, hiking and cycling are all offered as alternatives, with every activity tailored to the organiser’s requirements.

Kongres meetologue

WATERHILL SPA Back at the resort, Waterhill Spa is a stunning new wellness facility opening this month. The traditional and Finnish saunas and Turkish bath in its state of the art termarium accommodate groups of up to eight, and there are six innovative treatment cabins, a whirlpool for 20 people complete with group water games, and a relaxation area looking out over the bay.

PERFECT RECIPE With two upscale eateries and al fresco dining under the warming island sun, Lafodia’s culinary credentials are as impressive as its spectacular setting. Dalmar restaurant serves à la carte Croatian cooking with a contemporary twist, while The Scarlet offers lighter Italian fare. The La Baja bar offers a grill menu freshly prepared beside the beach, and the resort’s entertainment team is adept at organising crowd-pleasing live music and dance evenings.

MODERN DESIGN STORIES Rooms at Lafodia Sea Resort are decorated in breezy whites with nautical blue and orange accents echoing the laid back seaside vibe outside, and there’s a picture window with sea views in each. Many have private balconies, while some have jacuzzis. The resort also has its own exclusive villa, a historic stone residence impressively restored in 2012 just a five minute stroll along the shoreline. Utterly unique, Villa Benessa is ideal for private group hire with the facilities of the resort on hand but peace and seclusion in spades, along with its neighbouring stone built apartments added in 2013.

All the better for its off-the-beaten-track location, this island haven is a refreshingly original option for meetings, events and incentives of every kind, guaranteed to leave even the most hardworking guests revitalised.

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Lafodia Sea Resort T: +44 020 3540 9971 F: +44 020 3006 8646 E: bookings@luxuryhotelsgroup.com www.luxuryhotelsgroup.com

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Hidden Congres Guest

TOP 10 CITY MEETING HOTELS Till today we have evaluated 26 city meeting hotels. The top 10 are: 1. PARK HYATT VIENNA

Vienna, Austria

4.89

A unique blend of tradition and modernity, this is a temple of the best hotel aesthetics, which is essentially intimate, sophisticated, respectful of its history and not at all boastful. All of this inspired us during our visit and we believe that the newly opened hotel has set new standards in the regional hotel industry, where absolutely nothing has come about by chance. A superior hotel is one that is a remarkable storyteller of timeless stories, just as is the case of what we enthusiastically experienced in Vienna.

2. HILTON IMPERIAL DUBROVNIK

Dubrovnik, Croatia

4.84

Last year the hotel won the award for the leading hotel in each brand of the Hilton Worldwide chain – Connie Award. It has convinced us with its luxury and superior level of customer service. A hotel with a soul that speaks for himself is also an excellent choice for congresses, if your budget allows it. The hotel has witnessed many historic congress events and banquets, which will not disappoint you even today. It is a hotel institution with a soul.

3. RADISSON BLU OLD MILL HOTEL

Belgrade, Serbia

4.82

Radisson Old Mill took a risk and it has succeeded. It seems they have captured just the right aesthetic balance. Top quality ingredients are never wrapped with ballast and the new space is balanced with the story of the former mill.

The result is an elegant concept of an authentic hotel, a cult restaurant and a dynamic lounge bar, which gives a new dimension to Belgrade tourism and sets new standards.

4. ESPLANADE ZAGREB

Zagreb, Croatia

4.81

The hotel is an excellent choice for business and congress guests and is probably the regional flagship in terms of service quality, customer care, prestige and image. Staying at the hotel is a special experience, with a package that gives you a real feeling of luxury.

5. HOTEL MARK LUXURY

Prague, Czech R.

As a rule, luxury hotels must surprise us. In this respect The Mark is special because of its timeless elegance. In every sense there is nothing that disturbs the view; it seems that everything is in its rightful place and the hotel is proving that this kind of lifestyle is certainly still worth something. The Hotel Mark has two main advantages over other hotels: the first its garden and the second is being in one of the best locations in Prague, next to the Municipal House, the Czech National Bank and just a few steps away from the Prague triangle at the intersection of Hybernska, Na Prikope and Republic Square.

166

4.80

Hidden Congres Guest

TESTING TO THE LIMIT

6. METROPOL PALACE

Belgrade, Serbia

4.79

The legend has returned to Belgrade. After a long renovation the historic heritage of the hotel has been excellently restored and today it is flirting with premium hotels in the major metropolitan cities of the region. Warm colours, superior lighting, retro furniture and services at an appropriate level all place it among the best hotels in the Balkans. If you want to impress your conference guests then at the moment this hotel is your best choice in Belgrade. It is the hotel from which the memory of the good times, which many people are longing for today, is making a return.

7. HOTEL SAVOIA EXCELSIOR PALACE

Trieste, Italia

4.65

The Savoia Excelsior Palace is definitely a good example of why such hotels are still a major selling hit and a glowing exception from the otherwise quite tired Trieste congress-hotel scene. The hotel is a good starting point for the re-launch of Trieste as a congress destination. ‘Less can be more’ is the ethos of what is probably the most stylish first category facility in Trieste and also in the wider region.

8. SHERATON SOFIA HOTEL BALKAN

Sofia, Bulgaria

4.51

An extremely practical classic hotel, which has recently witnessed an increase in its competition. The question therefore remains as to what, in addition to its central position, differentiates the hotel from the contemporary competitors.

If you’re a fan of minimalism and the latest hotel fashion then this hotel is not for you. It is a traditional hotel with a classic charm felt at every step from the hotel lobby onwards. However, for the hotel to keep pace with the competition it will need some cosmetic refurbishment in the guest rooms.

9. CROWNE PLAZA BELGRADE

Belgrade, Serbia

4.49

The hotel is a true convention hotel that at the moment outperforms the rest of the Belgrade convention hotels. It stands out both in terms of size and functionality of the meetings area, and it has extremely quickly become synonymous with being the congress hotel of Belgrade, a hotel that sets new standards and especially for the city’s congress scene.

10. GRAND HOTEL UNION EXECUTIVE

Ljubljana, Slovenia

The taste of meeting organisers can be unpredictable and difficult to follow, but the choice of Grand Hotel Union is definitely a right one, due to the excellent convention halls and, of course, the flexible and friendly staff. In the Ljubljana conference offer the Grand Hotel Union reigns. An excellent hotel for convention gourmets and a true flag bearer of the Ljubljana hotel conference offer since 1905.

167

4.45

BEST HOTELS AND CONVENTION CENTRES 2015

Hidden Congres Guest

KONGRESNA ZVEZDA MEETINGS STAR 2014

TOP 10 CITY MEETING HOTELS 2014 - LUXURY

TOP 10 CITY MEETING HOTELS 2014 - PREMIUM Belgrade, Serbia

4.49

Ljubljana, Slovenia

4.48

Belgrade, Serbia

4.47

4. K EMPINSKI HOTEL ZOOGRAFSKI SOFIA

Sofia, Bulgaria

4.46

5. H YATT REGENCY

Belgrade, Serbia

4.44

HOTEL WESTIN

Zagreb, Croatia

4.44

6. HOTEL LEV

Ljubljana, Slovenia

4.43

7. HOTEL BRISTOL

Sarajevo, BiH

4.35

Ljubljana, Slovenia

4.35

8. HOTEL SHERATON

Zagreb, Croatia

4.30

9. B EST WESTERN PREMIER HOTEL SLON

Ljubljana, Slovenia

4.28

10. BLUESUN HOTEL KAJ

Marija Bistrica, Cro 4.19

1. PARK HYATT VIENNA

Vienna, Austria

4.89

2. HILTON IMPERIAL DUBROVNIK

Dubrovnik, Croatia

4.84

3. R ADISSON BLU OLD MILL HOTEL

Belgrade, Serbia

4.82

1. CROWNE PLAZA BELGRADE 2. G RAND HOTEL UNION EXECUTIVE 3. FALKENSTEINER HOTEL BELGRADE

4. ESPLANADE ZAGREB

Zagreb, Croatia

4.81

5. HOTEL MARK LUXURY

Prague, Czech R.

4.80

6. METROPOL PALACE

Belgrade, Serbia

4.79

7. HOTEL SAVOIA EXCELSIOR PALACE

Trieste, Italia

4.65

8. SHERATON SOFIA HOTEL BALKAN

Sofia, Bulgaria

9. Call Hidden Guest 10. Call Hidden Guest

4.51

FOUR POINTS BY SHERATON LJUBLJANA

Hotels are rated by the HIDDEN CONGRESS GUEST. These are professional people who have many years of experience in the meetings industry and the additional knowledge of hospitality management. The evaluation matrix contains over 450 measurable criteria, which are divided into different categories, such as the first contact with the customer, the general impression upon arrival, the behaviour of employees and a host of others.

Each category is assessed by the share of conditionality and the average rating, which allows the improvement of the quality of the individual criteria.

The HIDDEN CONGRESS GUEST section is not paid for. The selection of hotels, which are evaluated by the hidden congress guest, is left to the editorial board. The hidden guest visits the hotels without prior notice.

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Hidden Congres Guest

TOP 10 RESORT MEETING HOTELS Till today we have evaluated 35 resort meeting hotels.

Here are our top ten: 1. HOTEL BELLEVUE

★★★★★

Lošinj, Croatia

Through renovation an elegant and extremely elaborate, in fact almost timeless hotel has been created. This is also reflected in its exceptional and truly topclass logo. With the richness and diversity of content it functions as a mini-city into which the convention centre is also nicely and reasonably well positioned.

A team of Croatian architects, led by the legendary Andrija Ruslan, has done excellent work and created a space that the youthful team is filling with kindness, positive energy and a superior service. A hotel that in many respects stands out from the offer on the Adriatic and deserves the highest praise.

Portorož, Slovenia 2. KEMPINSKI PALACE ★★★★★ The Kempinski Hotel is the only five-star superior hotel in Slovenia. This means that the rooms are spacious and well-equipped, as befits a top hotel. The interior colour is subdued, of modern design and appears prestigious, whilst offering a lot of style and freshness. The technical equipment showcases the hotel’s technological sophistication. The modern convention centre is prestigious and well-equipped. Six conference rooms have natural daylight and the largest hall can accommodate up to 220 participants. The heart of the convention offer is Crystal Hall, which post-renovation shines in full splendour and which in addition to the Union Hall in Ljubljana is the most prestigious conference and banquet hall in Slovenia. It opens onto a century-old park, which is an attractive venue for outdoor events.

Rovinj, Croatia 3. HOTEL MONTE MULINI ★★★★★ This is a hotel to enjoy and for which the entire business philosophy is covered.

There are only a few hotels that delight and thrill as fully as the Monte Mulini does; it looks good, is superbly equipped and offers a number of extras. The longer we stayed in the hotel, the better was the feeling that it is an extraordinary gastronomic oasis. A real 5 star hotel in an excellent location, suitable for the most demanding and exclusive conference events.

4. FALKENSTEINER SCHLOSS HOTEL VELDEN ★★★★★ Velden, Austria The legendary hotel is undoubtedly one of the best hotels in the region.

Managed with German precision and Austrian charm, it is the ideal of excellence in all areas. Unfortunately, the town of Velden isn’t following the hotel standards and the rest of the tourist offer is also only average at best. After the takeover by the Falkensteiner hotel chain the hotel was slightly refreshed and is probably one of the best incentive hotels for the most demanding guests. It was established as the best hotel for elite guests in Carinthia and we consider the goal to be close, however, the Falkensteiner Team will still need to master a few more details. It sometimes happens that when a large hotel chain buys a boutique hotel, in their zeal to rationalise it is often overlooked that some things simply cannot be squeezed into a boutique hotel.

5. HOTEL LONE ★★★★★ Rovinj, Croatia We understand design hotels as an experience that can include reflection and a very personal contact with culture, nature and the culinary art of the destination. The creators of the first Croatian design hotel, Hotel Lone, were probably thinking similarly. And we like it. Lovers of hotel glamour and kitsch will not like it, however, but we think that the luxury comes through in the small details, like the enormous room service menu and the hotel guide in broadsheet newspaper format, or even in the selected fabric for curtains and the numerous other small details. Being ideal for “DINKS” and young professionals and a totem of Croatian creativity, it is the zeitgeist of the new generation.

169

4.83

4.77

4.76

4.73

4.72

Hidden Congres Guest

6. HOTEL EXCELSIOR & SPA DUBROVNIK

★★★★★ Dubrovnik, Croatia

Dubrovnik’s high-flyer defies both time and its increasing competition in the city - the hotel’s myth is built on its reputation of being the best hotel in the city. This traditional hotel still scores very high on the quality scale. However, there are currently several competitors breathing down its neck. ‘Excelsior is Excelsior’, though, and this is a sentence that you often hear in Dubrovnik. It would be difficult to place any other hotel in Dubrovnik into this thought that would command the same special meaning. This is not to take away from the value of other local competitors, however, which are continuing to build on other strengths.

Split, Croatia 7. HOTEL LAV MERIDIEN ★★★★★ It is in a class of its own in Split’s current hotel and convention scene. The Starwood operators have done their homework excellently and are winners in the most sensitive areas - friendliness and the professionalism of the staff. This has in the past earned them a place among the best in the class. However, there are also some shortcomings, particularly in the areas of catering and hospitality, where one would expect a little more from a top hotel. Overall, though, this is a balanced congress hotel that is elegant, charming and a perfect choice even for the most demanding congress clients.

Umag, Croatia 8. HOTEL MELIA CORAL ★★★★★

4.69

4.62

4.58

Hotel Meliá Coral stands out with the general quality of the offer, comfort and its spaciousness. The final grade is that this is a good hotel for good money.

The prices are in fact very reasonable in relation to the nearby Istrian and Slovenian competition. There are numerous options for organising receptions and outdoor activities. Without much bragging about it, Istratourist, together with the hotel chain Melia, have managed to make a great hotel and convention product, helping Umag on its path to becoming a serious and respected European incentive destination.

9. SPIRIT HOTEL

★★★★★

Sárvár, Hungary

4.54

The hotel Spirit, which is currently the city’s “flagship” hotel, certainly represents a new chapter in the rich history and culture of Sárvár’s spa tourism. Its elegance and spaciousness make it an impressive hotel, although it is certainly not perfect. Anyone wishing to take advantage of everything the hotel has to offer will have to deal with a relatively high price for this part of Europe.

10. HOTEL & SPA IADERA

★★★★★

Zadar, Croatia

The overall impression of the new resort is an extremely good one. The hotel follows the known standards of the Falkensteiner group and is an excellent choice for incentive and product launches, as well as smaller conferences. It is important to avoid the high tourist season, go for less frequented dates and carefully plan the arrivals logistics. From what we saw and experienced we can only give it a firm nod of approval.

170

4.52

Hidden Congres Guest

KONGRESNA ZVEZDA MEETINGS STAR 2014

TOP 10 RESORT MEETING HOTELS 2014 - LUXURY

TOP 10 RESORT MEETING HOTELS 2014 - PREMIUM Dubrovnik Croatia

4.50

Budva, Montenegro

4.50

2. HOTEL DUBROVNIK PALACE

Dubrovnik, Croatia

4.41

3. R ADISSON BLU RESORT & SPA

Dubrovnik, Croatia

4.38

4. WELNESS HOTEL SOTELIA

Podčetrtek, Slovenia

4.36

5. GRAND HOTEL TOPLICE

Bled, Slovenia

4.35

Dolenjske tolice, Sl

4.35

6. AVALA RESORT & VILLAS

Budva, Montenegro

4.34

7. K EMPINSKI HOTEL ADRIATIC

Savudrija, Croatia

4.32

8. GRAND HOTEL BERNARDIN

Portorose, Slovenia

4.31

4.54

9. VITALITY HOTEL PUNTA

Veli Lošinj, Croatia

4.30

4.52

10. GRAND HOTEL PRIMUS, TERME Ptuj, Slovenia PTUJ

1. HOTEL BELLEVUE

Lošinj, Croatia

4.83

2. KEMPINSKI PALACE

Portorož, Slovenia

4.77

3. HOTEL MONTE MULINI

Rovinj, Croatia

4.76

4. FALKENSTEINER SCHLOSS HOTEL VELDEN

Velden, Austria

4.73

5. HOTEL LONE

Rovinj, Croatia

4.72

6. H OTEL EXCELSIOR & SPA DUBROVNIK

Dubrovnik, Croatia

4.69

7. HOTEL LAV MERIDIEN

Split, Croatia

4.62

8. HOTEL MELIA CORAL

Umag, Croatia

4.58

9. SPIRIT HOTEL

Sarvar, Hungary

10. HOTEL & SPA IADERA

Zadar, Croatia

1. VALAMAR LACROMA HOTEL SPLENDID

HOTEL BALNEA SUPERIOR

4.29

Hotels are rated by HIDDEN CONGRESS GUEST. These are professional people who have years of experience in the meetings industry and additional knowledge of hospitality management. The evaluation matrix contains over 450 measurable evaluation criteria, which are divided into different categories such as the first contact with the customer, the general impression upon arrival, the behaviour of employees and many others. Each category is assessed by the share of conditionality and the average rating, which allows the improvement of the quality of the individual criteria.

The HIDDEN CONGRESS GUEST section is not paid for. The selection of hotels, which are evaluated by the hidden congress guest, is left to the editorial board. The hidden guest visits the hotels without prior notice.

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Hidden Congres Guest

TOP 10 BOUTIQUE MEETING HOTELS Till today we have evaluated 16 boutique meeting hotels.

Here are our top ten: 1. HOTEL TOWNHOUSE 27

Belgrade, Serbia

A modern hotel in a picturesque historic building dating back to 1929. It is beautifully furnished and has excellent room facilities. Everything is stylish about this hotel and the support and excellent service from all the staff makes it very special.

4.81

Thrills: Urban boutique experience 2. HOTEL BEVANDA

Opatija, Croatia

It started out as a superb restaurant, to which a hotel offer was added in the last year. The prime location and superior design overlooking the Kvarner Bay can also be a venue for very special events.

4.77

Thrills: One of the most famous Croatian oeno-gastronomic brands 3. HOTEL CUBO

Ljubljana, Slovenia

The hotel is perfectly located and feels brand new. Everything about the room and the hotel is very modern and beautifully designed. The standard of food and service is top notch. The hotel is elegant and über-modern, almost a design hotel.

4.76

Thrills: Small but very cozy in a good location Brtonigla, Croatia

San Rocco was created from an old, restored Istrian family business, while at the same time maintaining the atmosphere of the medieval town. For four years running (2007-2010) the hotel was acknowledged and honoured as Croatia’s best boutique hotel.

4.74

Thrills: Top quality gourmet offer of Istria.

5. SQUARE NINE HOTEL

Belgrade, Serbia

Elegant, modern and sophisticated hotel in the heart of the Old City of Belgrade with an extremely good restaurant attached. The swimming pool is one of the coolest designed we know of. Finest food, elegant service and special attention to every detail.

4.79

Thrills: Modern luxury with incredibly attentive staff 6. HOTEL VANDER

Ljubljana, Slovenia

This urban oasis offers tranquility right in the heart of Ljubljana’s Old Town.

The hotel is a modern reflection of the city and a completely new hotel experience unprecedented in Ljubljana. This is best confirmed by its recognition and classification on the prestigious list of the 154 best hotels in the world by the Conde Nast Traveller magazine.

Thrills: Superb cuisine of chef Benjamin in the gourmet restaurant 172

4.70

The HIDDEN CONGRESS GUEST section is not paid for. The selection of hotels, which are evaluated by the hidden congress guest, is left to the editorial board. The hidden guest visits the hotels without prior notice.

4. SAN ROCCO

Hidden Congres Guest

7. HOTEL 9

Zagreb, Croatia

Trendy, quiet hotel in Zagreb. Rooms are well proportioned and decorated following a colour scheme. A stylish environment, breakfast on the roof terrace and smooth service.

4.68

Thrills: Breakfast is absolutely delicious and unique

8. HOTEL PLESNIK

Logarska dolina, Slovenia

The hotel is set in the idyllic natural surroundings in one of Slovenia’s most beautiful alpine valleys and combines nature conservation with the life of the locals in a unique way. Solčavsko received the 2009 EDEN award.

4.52

Thrills: the Logar Valley natural landscape park

9. HOTEL BOŠKINAC

Pag, Croatia

Beautifully situated on a hill in Novalja surrounded by a dense pine forest and close to a vineyard and an olive grove, Hotel Boškinac offers carefully decorated accommodation with handmade furniture. Unwind completely far from the urban noise and enjoy the scent of pine trees, bay plants, jasmine, sage, incense, mint and fresh hay.

4.49

Thrills: Restaurant guarantees the harmony of flavour and scents in creative cuisine 10. HOTEL SAN MARTiN

Goriška Brda, Slovenia

A modern and pretty special boutique hotel that is hard to miss. The terrace with its amazing views grabs most of the attention and with the exceptional attitude of the staff, who excel at every turn, the hotel is very impressive overall.

4.28

Thrills: Electric bikes and scooters are a nice – and green – innovation

What is a boutique hotel?

The region is experiencing a real boom of small, boutique hotels. Among them are some that are more than suitable for smaller events. In the editorial board and with the help from our readers we have selected some of the best ones based on the following criteria: • Minimum 5 boutique guest rooms for a total of minimum 10 participants • Small meeting room or adequate space for minimum 10 participants • Specificity that makes the hotel a boutique one (authenticity, design, cuisine) • Private ownership / a family business • Excellent cuisine, selected drinks and individuality • Special, intimate atmosphere

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Hotels are rated by the HIDDEN CONGRESS GUEST. These are professional people who have years of experience in the meetings industry and additional knowledge of hospitality management. The evaluation matrix contains over 450 measurable evaluation criteria, which are divided into different categories, such as the first contact with the customer, the general impression upon arrival, the behaviour of employees and many others. Each category is assessed by the share of conditionality and the average rating, which allows the improvement of the quality of the individual criteria.

Top 4

INCENTIVE TRAVEL BEST IDEAS 2014 TREKKING WITH DONKEYS THROUGH BRDA REGION

CULINARY JOURNEY BETWEEN KARST AND TRIESTE

Incentive: Simple rustic pleasures of donkey walking in Italian and Slovenian Brda.

Enjoy bonding with the donkey while it enjoys carrying your pack of requirements for the day in a traditional manner. Embark on a journey that will de-stress your life and take you through the history of the lovely Brda area.

Incentive: On this culinary journey we take you directly to the producers which cling tight to the production of homemade food. You will taste the ancient Karst flavours, famous wine “teran” and delicous Karst prosciutto directly in the wine cellar! Before we let the flavours of typical Karst dinner impress you, we will take you to Trieste, the famous Italian Capital of coffee! An authentic culinary experience!

Wow factor: Bonding with donkeys

Wow factor: Tasting the flavours of Karst directly in the wine cellar!

Company: BLUE , Natalija Bah Čad, info@blue-red.si www.meet-blue.com Best time of the year : All year Duration: 3 hours

Category: Adrenaline experiences Active experiences Culinary experiences Cultural experiences CSR experiences Historical experiences Luxury experiences

Minimum/maximum number of participants: 1 - 20 Location: Goriška Brda, Šmartno, Slovenia

Company: Autentica Travel Agency, Jernej Frank, geo@autentica.si www.autentica.si Best time of the year : All year round Duration: 8 – 10 hours

Category: Adrenaline experiences Active experiences Culinary experiences Cultural experiences CSR experiences Historical experiences Luxury experiences

Minimum/maximum number of participants: 10 - 150 Location: Karst, Slovenia and Trieste, Italy

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Top 4

KONGRES INCENTIVE GUIDE Next issue of Kongres magazine brings 250 FRESH INCENTIVE IDEAS Published June 2015

YOGA ON SUPS

MILITARY ADVENTURE

Incentive: Awaking your body and soul at sunrise, surrounded by the calmness of the sea. There is no better way to start your day than doing morning exercises. And when that exercise is morning yoga on sups on the sea at sunrise it is just extraordinary. The event starts in Portorož from where you journey to the Sečovlje salt pans, one of the most gorgeous landscapes of Slovenia. Guided by a professional yoga master you will start your physical, mental, and spiritual practice just as the firs sunlight hits the surface of the breathtaking surroundings you’re in.

Incentive: Put the army equipment on and under the leadership of ruthless commander become a soldier for one day! Together with your comrades discover the war combat equipment and explore the underground caverns!

Conclude an exeptional day by the fireplace in the real castle and watch the open kitchen show before you. The culinary delights will surprise you!

Wow factor: Awaking your body and soul at sunrise, surrounded by the calmness of the sea Company: LifeClass Hotels & Spa, Mitja Žnidaršič, mitja.znidarsic@lifeclass.net www.lifeclass.net Best time of the year : July - October Duration: 4 – 5 hours

Wow factor: Become a soldier for one day!

Company: Autentica Travel Agency, Jernej Frank, geo@autentica.si www.autentica.si Best time of the year : All year round Duration: 4 – 5 hours

Category: Adrenaline experiences Active experiences Culinary experiences Cultural experiences CSR experiences Historical experiences Luxury experiences

Category: Adrenaline experiences Active experiences Culinary experiences Cultural experiences CSR experiences Historical experiences Luxury experiences

Minimum/maximum number of participants: 10 - 20

Minimum/maximum number of participants: 5 – 20

Location: Brkini region, Slovenia

Location: Portorož, Sečoveljske salt pans, Slovenia

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Advertorial

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clients. Exceed your goals. THINK BLUE.

www.kongres-meetologue.eu Destinations include Istanbul Prague Dubrovnik Bucharest Bratislava Split Ljubljana Salzburg

www.meet-blue.com

Sell more, work less.

CRM that fits your needs. www.intrixcrm.com

176

Advertorial

WWW.KONGRESINCENTIVES.NET THE BIGGEST COLLECTION OF INCENTIVE IDEAS IS HERE! 200 INCENTIVE IDEAS / 8 COUNTRIES

“Whether you are looking for an adrenaline, active, CSR, cultural, historical, culinary or luxury experience, the Incentive book has it all. The Book is full of interesting and new Incentive programs from 8 countries and more than 40 providers. With these Incentive programs you will be able to see the yet unseen places, taste un-tasted foods, unknown wines, hear unintelligible languages and experience undiscovered experiences.”

177

Conventa Addendum

178

NEW EUROPE EXHIBITION FOR MEETINGS, EVENTS & INCENTIVE TRAVEL

• Its great value for money.

?

WHY CONVENTA

• You can meet and network with key meeting industry players of SE and Central Europe and emerging destinations.

• One2One meetings will give you a chance to get personal.

• You will experience first-hand the South-East European hospitality.

• You can build and position your brand with Conventa yearround promotion.

www.conventa.info

Conventa Addendum

179

Conventa Addendum

CONVENTA IS NOT JUST A TWO-DAY TRADESHOW; IT IS MUCH MORE THAN THAT! Conventa strives to unite the region and year after year presents its professional face to the international meet­ings market.

180

text by Miha KOVAČIČ, Chief organizer of the Conventa

A

decade back the region of South East Europe did not feature heavily in the thoughts of the international meetings market. Then seven years ago Slovenia, one of the smallest countries in this region, initiated the idea of regional marketing with the aim of positioning the region on the international meetings map. It was quite an ambitious plan for a small Convention Bureau and a small marketing agency to achieve, one they set out to do through a meetings show. With each passing year of Conventa, however, each trade show has contributed to the growing success of the region.

Conventa is not just a two-day tradeshow; it is much more than that. It is a marketing campaign running 365 days per year. It is also an event that remains alert to how important it is to understand client needs, market developments and market trends. Year after year it delivers on its promises to hosted buyers and exhibitors at the only meetings show where they are treated equally.

Through popular education sessions provided by world industry leaders the Conventa trade show also contributes to the professional development of individual suppliers, destinations and countries, but most importantly to the South East Europe region.

Over the years that it has been taking place Conventa has attracted and hosted 1716 meeting planners interested in the region, all of whom could personally experience the product, the people and the pleasure of South East Europe’s destination gems.

Conventa strives to unite the region and year after year presents its professional face to the international meetings market. The results received from hosted buyers and exhibitors attending the shows bear testament to its continued success. We look forward to seeing you at the 8th Conventa in January 2016!

What you didn’t know about Conventa Only at Conventa an investment of 55 EUR brings hosted buyers a VIP treatment worth 1.200 EUR.

Conventa is always the first!

The first to open the trade show season, that is.

In six years Conventa hosted 753 exhibitors and 1.436 hosted buyers.

Over the years 17.240 one2one meetings were held during the show.

The farthest distance a hosted buyer will travel to come to Conventa 2015 is 7.690 km.

The number of countries meeting providers come from doubled over the years.

The idea of Conventa was not born while drinking coffee, but while drinking beer.

It takes around 3200 wooden crates to set up all the Conventa stands.

Conventa Addendum

DISCOVERING NEW EUROPE WITH CONVENTA The organisers of Conventa believe in new, different, charming and yet undiscovered meetings destinations. Because of this, Conventa is the first trade show to represent on international market the destinations of South, Central and Eastern Europe, also known as New Europe. text by Gorazd Čad

O

nce the term New Europe described all of the countries of Eastern Europe or the former Eastern Bloc.

Despite the many stereotypes this region now offers exceptional conditions for the meetings industry. Stunning nature, rich cultural and historical heritage, excellent accessibility, affordability, a number of new convention centres, hotels and fresh creativity puts New Europe among the freshest and most desirable convention destinations out there.

Emerging meetings destinations of New Europe are thus waiting to be explored. But what falls under emerging meetings destinations? Lisa A. Grimaldi, Senior Editor at Northstar Travel Media, defines them as: • Destinations that are just discovering how meetings, incentives and exhibitions can further boost a country’s economy • A country with newly developed infrastructure for hosting events • A country that, due to its strong economy, is developing a domestic meetings markets and even expanding its group business regionally and overseas

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A majority of Conventa’s exhibition floor remains reserved for the South East and Central European meeting providers; the rest is now also open to all emerging destinations that represent a novelty on the international meeting market.

Only a few hours from Frankfurt or London lies a half of Europe that is open and waiting for you to explore it. This trip will be full of positive surprises, meetings with new convention bureaus, new meeting venues and service providers, and last but not least opportunities for new connections between East and West, North and South.

Join us in discovering NEW European meeting destinations at Conventa 2016!

The organisers of Conventa firmly believe that it is necessary to go beyond the outdated ways of thinking and start with new forms of integration and cooperation. For them, New Europe is associated with the fundamental professional values ​​of the meetings industry, with youth, energy and creativity that radiate from the destinations represented at Conventa.

Conventa Experience Conventa is not only a trade show that offers providers a business-oriented platform to develop individual business relationships with targeted meeting industry audiences in a cost and time efficient manner, but it is also a meeting point of New Europe filled with energy, warmth and great hospitality. It is a place where personal experience is what matters most, where business flourishes, knowledge is acquired and a good time is guaranteed.

You’ll get the whole package: trade show, educational modules, social programme, fam trips and more. In seven years 888 exhibitors from 17 countries and 1,702 hosted buyers from 45 countries have conducted 20,668 meetings at Conventa. Do you dare to try this new trade show experience? Join the crème de la crème of the meetings industry from 21 to 22 January 2016 in Ljubljana, Slovenia.

More on www.conventa.info

Conventa Addendum

CONVENTA 2009 – 2015 RESULTS SEVEN years or results 1.716 HOSTED BUYERS FROM 45 COUNTRIES 899 EXHIBITORS FROM 17 COUNTRIES 21.160 BILLATERAL TALKS / 17.079 ONE2ONE PRESCHEDULED MEETINGS

The development of Conventa:

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2007

• First Simex, predecessor of Conventa show • The first trade show hosted 35 exhibitors and 40 hosted buyers • Development of One2One system for pre-scheduling meetings

2008

• 50 exhibitors and for the first time over 100 hosted buyers • Decision to expand the project across borders • First catalogue Meet in SEE

2009

• The launch of the Conventa brand • Over 3000 One2One meetings • The start of Academy Conventa

2010

• Exceeding 100 exhibitors • Conventa starts to recognise outstanding achievements by granting awards • The launch of the Meeting services spot

2011

• 23 % more exhibitors from 9 SEE countries • The launch of Conventa Wild Card programme • Conventa Hall of fame award granted for the first time • Record number of hosted buyers (271) • Conventa wins Sustainable Stand Award at EIBTM • Introduction of Eco day and Eco Village • Conventa hosted first IMEX-MPIMCI Future Leaders Forum

2012

• 10 SEE destinations presented at the show • Conventa TV – broadcasting live for the first time • The launch of Conventa mobile site • Conventa hosts Meeting Star Awards for the first time

2013

• Expanding the borders – Turkey joins Conventa exhibitors • Hosting SEEPCO meeting • Celebrating 5 year anniversary – Conventa give me five!

• Inside award granted for the first time at Conventa • Introducing Conventa mingling

2014

• Introduction of 6 Es (Experience, Engagement, Education, Emotions, Energy and Entertainment) • The largest number of international meeting planners in the history of the show (over 200) • The highest quality hosted buyers (62,78 % were rated as good or excellent by exhibitors) • Congress destinations were presented in the highest number so far (12) • A record number of pre-arranged meetings (3.158) • The best and most extensive educational program was offered (over all 3 days) • First Conventa Ambassador

2015

• For the first time Conventa invites emerging destinations of New Europe • Congress destinations presented in the highest number so far (15) • Adding another E to the mix • Introducing Conventa Valley • Exhibitors at Meeting Services Spot get their own One2One system • More media partners than ever

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01 Conventa Academy 02 Future Leaders Forum 03 Conventa in the picture 04 Conventa in the picture 05 Welcome reception at Grand Hotel Union 06 Kevin Kelly – „Xceptional Execution - the key to breakthrough in the meetings industry“ 07 Conventa Exhibitor – Roomz Graz 08 Ljubljana’s Dragon on Harley motorcycle 09 Conventa After party sponsored by Kongres Magazie 10 Conventa Catalogue 11 Prize draw at Lunch 12 Conventa Experts Corner 13 Ljubljana Fam trip 14 Meeting friends at Conventa 15 Conventa team

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Conventa Addendum

THE 7TH CONVENTA 2015 SURPASSED ALL EXPECTATIONS • largest number of international meeting planners in the history of the show (over 200) • highest quality hosted buyers (66.7 % were rated as good or excellent by exhibitors) • congress destinations were presented in the highest number so far (15) • the organisers took a record number of pre-arranged meetings (3.365) • the best and most extensive educational program was offered (over all 3 days)

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SATISFACTION SURVEY RESULTS

HOSTED BUYERS SHARED

With new dimensions, new opportunities and a new personal best, the seventh edition brought to Ljubljana the highest number of international meetings planners and meeting providers in the history of the show.

Hosted buyers felt welcome at Conventa The main reason hosted buyers attend Conventa trade show are one2one meetings between exhibitors and buyers. Almost 89% of hosted buyers that attended Conventa 2015 said their participation absolutely met their expectations.

EXHIBITORS SHARED Main reasons for attending Conventa are One2One meetings The core of the show, One2One meetings, is also the main reason why 92.3% of exhibitors decided to attend the seventh Conventa. More than half of exhibitors said their participation absolutely met their expectations!

“61.5% of Conventa exhibitors would absolutely recommend this trade show to their meeting industry colleagues!”

Great number of meetings On average exhibitors had a total of 34,5 meetings. More than half of exhibitors had 1-5 quality business leads.

“Conventa team, you know how to keep a promise and organise an event which can meet all exhibitor needs.

Congratulations Conventa team, you’ve done a great job!”

Conventa 2014 exhibitor

“72.3% of hosted buyers said they feel welcome at Conventa!”

FAM trips offered an unforgettable first-hand experience of the destination The offer presented at the show was confirmed on fam trips, post tours to different meetings destinations in the region where hosted buyers experience the meetings offer firsthand. Hosted buyers were most satisfied with Ljubljana (5) and Portorož (5), followed by Bled (4,82), Kranjska Gora pretour (4,75) and post-tour (4,67) and Zagreb (4,40). All in all, the fam trips were extremely educational and remain an important part of the Conventa experience. *Rating: 5 – Excellent, 4- Good, 3 – Adequate, 2 - Poor, 1 – Very Poor The possibility of placing future business in the destination, hotels, venues The organisers hope the 2015 edition was successful in promoting the SEE region as a great meetings destination.

Looking at the survey results the organisers of Conventa are optimistic. Hosted buyers that attended the 2015 show stated that in the future they are most likely to place business in the destination (4.41) and likely to place business in the hotels presented at the show (4.0).

Ratings: 5- Very likely, 4 - likely, 3 – Moderately likely, 2 – Slightly likely 1 – Not at all likely

Conventa Addendum

HOSTED BUYERS ABOUT CONVENTA “I would like to warmly thank you for giving me the opportunity to discover both your wonderful city of Ljubljana as well as attend Conventa. It was really a great experience and I am very enthusiastic about all I have seen, heard, tasted and experienced.

I can’t wait to come back and to bring ESC sub-specialty congresses to Ljubljana!”

Valérie Thiollet, Specialty Congress Production, European Society of Cardiology (2014)

“The fact that I come to the Conventa show and find all the partners in the region at the show, means I can do in an hour, maximum two days, what would take me five days or even more to do as I would have to travel among other countries in the region.

So in this way I can bring the South East European countries together; all the partners are at the table and I can seal the deal in a couple of hours.”

Linda Pereira, Senior Partner and CEO of the L&I Communications Group (2011) “Conventa is a top quality event to meet prime partners at. The trade show lets you know the potential South East Europe has to host future meetings.”

Efrain Pardo, HelmsBriscoe, Czech Republic (2012) “As a professional meeting planner I’m being continuously asked for something different, value-centred.

I firmly believe that South East Europe can provide answers to many of these needs. Go there and check it out. I know you will be more than satisfied!”

Patrick M Delaney, Director at Ovation Global DMC (2012) “I would like to thank you for the invitation to be your guest in the city. I know I postponed my visit for a long time, but I am glad I was there. You are great people, with an amazing and charming approach, and you made me fall in love with the country, city, and the people. I am glad I made the decision to stay here for an extra 2 days so I could also walk around and have 1 or 2 more meetings. I am sure I will be able to bring congresses to you - you are unique.”

Eyal Halevy, Paragon Group, Switzerland (2014)

I was delighted to attend Conventa - one of the best-organised events. Everything was outstanding: people, business opportunities, attractions, networking, food, wine. The highest quality in a small country.

Congratulations! I will come back with my clients!

Malgorzata Maleszewska, MICE manager, FCM Travel Express, Poland (2015) Thanks to exceptionally good organization, content, meetings and most of all attitude of whole team around Miha Kovacic, Slovenia is becoming leader and leading destination of Southeast European region in tourism.

Michal Šíma, IITours, Czech Republic (2015) I have attended many ‘hosted buyers events’ during my many years of organizing meetings and events for the Telcos in Europe, but this was one of my best, may be The Best.

Terje Tondel, Managing Director, ETIS (2015) “I would like to thank you all ( staff & management ) for the great efforts and cooperation that shown during Conventa 2015.Without your good arrangements and high ethics this event would not succeed … actually I enjoy a lot with program and team building activities ..

As well Ljubljana is a great distention. I made a lot of business contacts and friends.

Thank you so much. Hope to see you again next year! Wish you all the best and Good luck!”

Rasha Mashal, General Manager, Creative Tours –Part of Al-Munjed Group, 2015

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Conventa Addendum

BOOSTING NEW EUROPE THROUGH THE CONVENTA WILD CARD New European countries are one of a new breed of destinations attracting interest from the meeting and events industry.

To present the entire region of New Europe with a wide range of meeting industry providers, the Conventa trade show from 2011 onwards offers meetings industry providers coming from countries with a lower trade per capita the opportunity to apply for the Conventa wild card.

186 The Conventa wild card programme is designed to help new or emerging meeting providers to enter the global meeting industry market and therefore increase the competitiveness of the entire region of New Europe. The Conventa free wild card in the past focused on South East European countries and granted the meeting industry providers coming from Albania, Bosnia and Herzegovina, Bulgaria, Former Yugoslav Republic of Macedonia, Montenegro, Romania, Serbia and Turkey, who had never before exhibited at Conventa, an opportunity to present their offer at the Conventa show free-ofcharge. This was a chance for the winners to build important contacts through pre-scheduled appointments and numerous networking opportunities at Conventa, thus building potential partnerships for the future. In 2015 Conventa opened the wild card programme to all New European countries with a lower trade per capita.

The Novi Sad Fair – Congress Centre Master, Serbia “We met hosted buyers with real buying power at Conventa and learnt about our competitors and best practices in the meeting industry.”

Dragana Baturan of Novi Sad Fair

2012

SC MC Transylvania SRL, Romania

Conventa wild card winners through the years

2011

The Tourist Service Municipal Enterprise, Bulgaria “Winning the Wild Card Programme presents a great opportunity for a small DMC like us to make itself known and promote a “product” that deserves to be exposed in the MICE business. When it comes to promotion, our work is endless!

Participating at a trade show like Conventa in only “accelerating” the process!”

Jean Michel Corbet, SC MC Transylvania SRL, Romania Fortuna Trade Tours, Bosnia and Herzegovina

“Winning the Conventa wild card gave us the opportunity to learn about the global meetings market and exchange best practices with other participants.”

Stoyan Lazarov of the Municipal Enterprise.

“Participation gave us the chance to present our products and services to potential clients and make new long-term business cooperation (and follow-up after attending Conventa), as well as present new packages to our already existing partners which are exhibiting at Conventa.”

Mili Bijavica, Fortuna Trade Tours, Bosnia and Herzegovina

Conventa Addendum

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2015

“The Wild card programme gave us a chance to explore the market outside of Serbia. It gave us a chance to connect with both clients from the region and our colleagues from the meeting industry in order to expand and improve our services.”

Milena Čolaković, Zira Hotel Beograd

„Carnet de Voyage tailor made Croatia is very proud to be selected as Conventa wild card winner for 2015. Although Carnet de Voyage is a new brand on the market, we appreciate that Conventa team recognized our potential and fresh approach to our clients. It is a great push forward for our agency. We believe Conventa 2015 is beginning of a great friendship and partnership.“ Katarina Marić, Managing Director at Carnet de Voyage

Zira Hotel Beograd, Serbia

ExploringMacedonia.com, Macedonia “Conventa, as the leading business-to-business event in the area, is a valuable opportunity for every business tourism oriented company from the region. We are glad that Conventa supports and gathers industry professionals at an event that is building tradition, know-how and expertise for a global competence of the South East European region on the business travel world map. We perceive Conventa Wild Card Programme as an outstanding possibility to increase our brand awareness not only to Exploringmacedonia.com as a tourism portal, but in general for Macedonia as the unexplored MICE destination in the region.

Following Conventa in the last years, we really appreciate the opportunity to be the first Macedonian PCO on Conventa broadening the networking possibilities and enriching Conventa’s regional list of participants.”

Despina Kozarovska, Exploringmacedonia.com

Caranet de Voyage, Croatia

Thessaloniki Convention Bureau, Greece “Participating at a trade show like Conventa is an outstanding opportunity to take advantage of the platform that Conventa offers to us to increase brand awareness in order to place Thessaloniki in the international map of the MICE industry .”

Efi Koudeli, General Manager of the Thessaloniki Convention Bureau Tourist organization of Budva, Montenegro

2014

Tourist Organization of Subotica, Serbia “We perceive the Conventa Wild Card Programme as an outstanding possibility to increase the awareness of Subotica as the unexplored, emerging MICE destination in the region. To present our offer to the wide audience of international buyers in only two days is something that we could only dream of but could not afford. With the Conventa Wild Card Programme we can put Subotica on the business travel world map.”

Branka Banjanin, Subotica Tourist Organisation Radon Plaza hotel, Bosnia and Herzegovina “Wild card gave us a possibility to establish ourselves as a permanent exhibitor at Conventa in the upcoming years.” Đenan Riković, Radon Plaza Hotel

“The Tourism organisation of Budva is very pleased to gain the opportunity to present the region of Budva municipality as an attractive and interesting destination for congresses, meetings and incentive trips organisers. We share Conventa’s philosophy that face to face meetings provide the best and most effective way of informing prospective buyers and media about the destination and the possibilities it offers in terms of hosting events of any kind. Since Conveta represents one of the most important events of its kind in this part of Europe, we hope that our participation will help us accumulate more interest in Budva as a MICE destination.”

Jelena Gluščević, Manager at Tourism Organisation of Budva

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Conventa Addendum

CONVENTA AWARDS OUTSTANDING ACHIEVEMENTS CONVENTA HALL OF FAME AWARD

Conventa wants to encourage stakeholders in the field of tourism to contribute to the development of the meetings industry of South East & Central Europe through their work, knowledge and ideas. With the “Conventa Hall of Fame” award organisers annually recognise an individual who, through his or her extraordinary and invaluable efforts, has made a significant mark and has affected the development of the meetings industry.

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The Conventa Hall of Fame award went to: Tomaž Krušič, CEO of Intours DMC (2015) Andrea Leitner, Director of Conventionland of Kärnten (2014) Barbara Vajda, former Director of the Ljubljana Tourism (2013) Bogdan Lipovšek, Director of Union Hotels (2012) Nikica Račić, Director of Croatian Convention Bureau (2011)

AMBASSADOR OF CONVENTA

In 2014 the Conventa Academy for the first time honoured a promoter of Conventa and granted him the title of ‘Conventa Ambassador’. The award was dedicated to Conventa’s longstanding partner and the greatest ambassador of the trade show, Rok Klančnik (1966 - 2013). From the beginning Klančnik took care of the promotion of the trade show as Head of the Slovenian Tourist Board representation in Brussels and he was the greatest ambassador of Conventa.

The first international ambassador of Conventa was Timo Heinaro from the Finnish Agency Fincentive. The second international ambassador in 2015 was Paul Kennedy, MBE Director and Owner of Kennedy Integrated Soultions.

MEETING STAR AWARD

Since 2012, Kongres Magazine, media partner of Conventa, has been acknowledging outstanding contributions in the field of marketing communication of destinations, congresses, events and meetings industry suppliers in South East Europe. The Meetings Star award is a visible recognition of creativity, knowledge and effort based on team-work and experiences that brought clear and measurable results.

Winners in 2015

Istanbul – Top Destination of 2014 Salzburg Congress – Top Convention Centre of 2014 Park Hyatt Vienna – Top Luxury city meeting hotel of 2014 Crowne Plaza Belgrade – Top Premium city meeting hotel of 2014 Hotel Bellevue – Top Luxury resort meeting hotel of 2014 Valamar Lacroma – Top premium resort meeting hotel of 2014

Winners in 2014 Prague - Top Destination of 2013 Cankarjev dom - Top Convention centre of 2013 Metropol Palace Belgrade - Top Luxury city meeting hotel of 2013 Kempinski hotel Zoografski - Top Premium city meeting hotel of 2013 Kempinski Palace – Top Luxury resort meeting hotel of 2013 Hotel Dubrovnik Palace – Top premium resort meeting hotel of 2013

Winners in 2013

Ljubljana, Graz and Zagreb – The Best SEE Meetings Destinations of 2012 Hotel Esplanade (Zagreb) - Luxury city meetings hotel of the year 2012 Hotel Dubrovnik Palace - Premium meetings hotel of the year 2012 Kempinski Palace Hotel Portorož - Luxury meetings resort hotel of the year 2012 Grand Hotel Union Executive - Premium city meetings hotel of the year 2012

Winners in 2012

Miloš Milovanović, Serbia Convention Bureau Kongres Marketing Personality of the year 2011 Centre of Business Tourism, Daniela Kos - Meeting Industry Marketing Agency of the year 2011 Anže Čokl, Bohinj Park EKO Hotel - Young Meeting Industry Creative Professional of the year 2011 Jezeršek House Catering, product campaign Taste the world - Best Overall Product Marketing Campaign of the year 2011

Conventa Addendum

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TRADE SHOW OF SPA AND WELLNESS TOURISM IN CENTRAL EUROPE

Where new ideas for relaxed and g healthy way of livin come to life!

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1 – 3 October 2015 |

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Information for exhibitors and hosted buyers:

Organiser

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Information for exhibitors and hosted buyers:

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