SPA-CE MAGAZINE 1/2015 by KONGRES MAGAZINE

SPA-CE MAGAZINE 1/2015

TRADE SHOW OF SPA AND WELLNESS TOURISM IN CENTRAL EUROPE

1 – 3 OCTOBER 2015 // HÉVÍZ, HUNGARY

7th

B2B event with new ideas for relaxed and healthy way of living

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1 – 3 October 2015 Hévíz, Hungary

www.spa-ce.si

Dear colleagues and friends of SPA-CE, www.spa-ce.si

e are all dreamers and number seven is one of the most desirable fairytale numbers. But the 7th edition of SPA-CE is proving again that SPA-CE is not a fairytale but the only trade show of spa and wellness tourism in Central Europe. And we are happy to say it is strengthening its position each year. Since its beginnings, SPA-CE has hosted more than 160 providers of spa and wellness services and hosted buyers on average more than 15 countries from Europe. Also the number of B2B meetings is really impressive as it has surpassed 3.300. A very important fact is also that we are able to attract more and more new potential partners. Just last year, when the Slovenian traditional Spa town Radenci was host of the SPA-CE workshop, there were more than 90 % of newcomers. Our surveys show that they come to explore, get the knowledge and not only bind the first business connections, but also sign several agreements for programmes, groups, etc.

And this year SPA-CE is going international again. We are really honestly happy that the world famous lake resort Hévíz in Hungary agreed to be the host of this year’s meeting of the spa industry of Central Europe from 1 to 4 October 2015. According to The Global Wellness Institute research the spa and wellness industry is booming. Thermal and spa springs are generating $50 billion, spa industry is annually generating $94 billion, while the wellness tourism is generating a whopping $494 billion. Just looking around us, the Central European region has the strongest focus on the spa industry in a concentrated area, so great opportunities are waiting for us. Also the predicted growth for this year by the WTO is a promising message just waiting to be turned into business.

Iztok Altbauer, Director Slovenian Spa Association

We are welcoming all in Hévíz in the beginning of October where the European Spa business will meet for the first time. And we are sure you would not want to miss the opportunity to be a part of it!

7th TRADE SHOW OF SPA AND WELLNESS TOURISM IN CENTRAL EUROPE

PERSONAL EXPERIENCE AS A KEY ADVANTAGE

e believe that personal contact is still the best tool to start a business relationship with. If we add to this also a personal experience and experience of the services, the way to new cooperation can be even easier. SPA-CE is a boutique B2B event where mostly natural and thermal spas from Central Europe are presented. Organizers ensure a warm and pleasant

environment where spa and wellness providers meet with hosted buyers from all over Europe. Although One2One meetings are the core of SPA-CE, the emphasis is put also on the evening social events and the study tour where hosted buyers can also get a personal experience of the place and services.

SPA-CE RESULTS 2009 – 2014 6 YEARS 204 hosted buyers from 50 countries 158 exhibitors from 6 countries 3.921 pre-scheduled meetings 2009 & 2010 Ljubljana, Slovenia

2011 2012

Laško, Slovenia

Zrecˇe, Slovenia

2013 Sárvár, Hungary

2014 Radenci, Slovenia

2015 Hévíz, Hungary

Caring for the health and welfare is a trend that is followed by the thermal and natural spas. 4

www.spa-ce.si

MAKING SPA-CE CONCEPT

HUNGARY, THE LAND OF THE HEALING WATERS

ungary may be a small country but it packs an awful lot within its borders. As one of the oldest European countries, you will find it possible to combine rich cultural experience with medical, health or wellness treatments during your holiday. Thanks to its ideal location in the centre of Europe, Hungary is easily accessed by low-cost flights from all over Europe, as well by road and waterways. 77 medical baths, 15 medical resorts, more than 1,000 hot springs as well as a modern medical infrastructure, the country’s rich traditions of balneotherapy, the excellent and comprehensive training that medical professionals receive, and the price/value ratio of treatments all contribute to making Hungary a growing medical tourism destination.

Gentle slopes, proud dolomite cliffs, rich-flavoured wines mellowed by the sun; and beaches with silky water and the spas still keeping the warmth of long extinct volcanoes, underground canals where you can go boating, caves in which even the air has a healing power, moors rich in wildlife. All these natural treasures and beauties with the ‘Hungarian Sea’ as the brightest colour of the palette belong to the Hévíz-Balaton Region. The region offers a great variety of indoor or outdoor spas and adventure baths. This is where you can find the Hévíz Medicinal Lake, which is the biggest biologically active thermal lake of the world. Its waters were already widely used by the Romans, however facilities for bona fide bathing culture were created by the Count György Festetics 1st in the 18th century.

Hévíz, the fountain of life!

WHY HÉVÍZ? “Nomen est Omen”, your name is your value, as the Romans thought. The name of the town means hot water, which in itself shows what is going on here. The world’s largest natural thermal lake that is suitable for swimming can be found here. A better reason is not needed to hold the event SPA CE. What experiences await those who discover the spa town this time? • r elaxation in a unique natural environment, among water lilies • monuments from the Roman era •2 20-year-old traditional balneo-therapeutic treatments of Hévíz •m odern medical and cosmetic procedures •1 0,000 beds, a wide range of accommodation capacity

What novelties await those who have already been to Hévíz? • Renewed bathing buildings, reviving town areas • Refurbished hotels, new services • New sports facilities And the traditional international gastronomy and luscious Hungarian wines. Every participant can expect that we, as hosts, will make every effort to serve hosted buyers and exhibitors on the highest level. We warmly welcome you! Orsolya Horváth, Managing director, Tourism Non-profit Ltd. of Hévíz

www.spa-ce.si

INSIDE HÉVÍZ

EXPECTATIONS ARE QUALITY, LUXURY AND SAFETY

ealthy way of living is increasingly becoming popular among both the younger and older generations. Health tourism serves as a perfect opportunity to meet this growing demand. The average age of the population as well as the general income are rising in the developed countries all over the world. As a result the elderly will have more possibilities to utilize the services health tourism has to offer, with a special focus on healing and medical wellness treatments. As for hotels and spas that provide healing services it is highly important to have a unique selling proposition, natural health conditions (e.g healing water, healing mud, healing cave) and also the outdoor environment. Natural surroundings, places of natural health conditions and ecological areas mean an advantage. The younger generation is open more and more to try wellness services and they tend to link primarily holidays with wellness and active tourism nowadays. Shorter breaks and travels are also becoming common targeting higher quality wellness suppliers with a complex product range. The competition is increasing among the players in the tourism industry. Only those can survive in the future market, who consider the following operational improvements and developments: the establishment has to have a unique architectural and interior design appearance - something that

is outstanding and sets it apart from other suppliers in an attractive way. The product range must consist of extraordinary, unique and quality elements. The gastronomical offering has to reflect on the growing demand for healthy eating too. Staff must be highly qualified and motivated at all times. Expectations are quality, luxury and safety.

Imre Vörös, President Hungarian Marketing Association for Health Tourism

SUSTAINABLE REGENERATION WITH NATURAL HEALING REMEDIES

ellbeing, more quality of life and health prevention are the current trends for the next years. The programs are mainly focused on taking “time out” from everyday life and enjoying life by prevention, ayurveda and wellness with a medical background. The demand for wellness and health trips is increasing. More and more vacationers ask for such offerings – a rising trend. A lot of people just want to relax and escape from the daily routine. Even if they only can travel for a few days, the focus of their time out is on health and prevention. Over the past years FIT Reisen works constantly on developing their medical wellness offer. There is a high request on spas and luxury, more than before, which influences the selection of our portfolio. FIT Reisen guests appreciate not only a highly professional service but also the natural factors, for example the occurrence of thermal water and applications with healing effects like thalasso, massages and baths in thermal water and other treatments. People demand comprehensive care and prevention programs with focus on nutrition, exercise and sustainable regeneration with natural healing remedies ranging from thermal water and mud treatments to gentle and intensive

medical therapies with long lasting results. Health and its preservation is a priority in our stressful world.

Claudia Wagner, Managing director FIT REISEN

www.spa-ce.si

SPA & WELLNESS IN THE FUTURE

IN THE MODERN WORLD THE CULTURE OF RELAXATION IS GETTING MORE AND MORE IMPORTANT.

chieving the balance between the mind and body is crucial for our work and everyday challenges. What else would be more appropriate to start our way to better and more balanced life than natural and thermal spa resorts based on the traditional healing factors.

TERME OLIMIA

LOŠINJ

Selfness Day

Island of vitality

In recent years, the team of Terme Olimia focused a great deal of knowledge and energy on becoming the first comprehensive provider of selfness services in Slovenia. The idea of selfness, a new trend in the tourism world, was developed in order to provide the guests with more than just the pampering they usually get in this type of spa. Many years of experience and knowledge help them to show their guests the possible paths to self-realisation and to the physical and spiritual balance that will bestow on them a better quality of life – not only when they stay at Terme Olimia, but also when they are at home, at work, etc. Every 3rd Friday of the month, Wellness Orhidelia thus organises a traditional selfness day. There is a world. And then there’s a whole other world. Wellness Orhidelia. You are more than welcome to explore it. www.terme-olimia.com

Bellevue Spa Clinic at the Island of Lošinj is the ideal place for relaxation, inspiration and sublime indulgence... just by the sea. Focusing on finding the balance of the body, mind and soul they are combining traditional treatments with newest technology. As one of the ideal anti-stress remedy they use a range of regenerating massages for releasing toxins and increasing oxygen flow in the blood. The skin’s natural functions are stimulated and the warmth created soothes it and helps to relax the body physically and mentally. Programmes in the Bellevue Spa Clinic includes consultations with nutritionist who will put the nutritional diet according to eating habits, bowel movements, skin condition, general health, food likes and dislikes and much more, with practical suggestions to make your daily intake healthier, boost the energy, lose weight. Putting all these so different components together, guests feel they have reached the total level of relaxation, peace for the mind and the body.

www.losinj-hotels.com

DANUBIUS HEALTH SPA RESORT HÉVÍZ

6 Natural elements

The hotel’s qualified specialists use mineral-rich thermal water and mud from Lake Hévíz in a variety of wellness, beauty and medical treatments. In Hévíz you can find almost all the elements of natural healing and health promotion, which interlock with one another as tiny particles, thus forming an integrated whole. The Danubius Health Spa hotels health and wellness services brand aims to emphasize the significance of health maintenance and the regenerative effects of Danubius thermal baths. The six key elements of Danubius Health Spa services are natural elements, quality medical expertise, health treatments, wellness and relaxation, fitness and beauty treatment as well as a healthy cuisine. Aside from the obvious benefits of providing relaxation and relieving stress, treatments such as massages and baths provide numerous physiological benefits as well. Whether your body’s aches and pains are the result of work, sport, or day-to-day stress, a wellness treatment like a massage will relax tense or aching muscles and joints.

www.danubiushotels.com/heviz

www.spa-ce.si

SPA-CE SELFNESS

TOP 5 Wellness retreats

Bathing in natural mineral water that is rich in carbon dioxide has an invigorating effect on the body: it expands capillaries in the skin, triggers a reflex expansion of veins and increases the blood flow. The drop in peripheral resistance eases the work of the heart and brings more oxygen and other vital substances into the organs. The improved circulation also helps the body to remove waste matter faster and in larger quantities. The functioning of the organs improves and the body is stronger, regenerates faster and has improved resistance. Try it in Radenci Health Resort! www.sava-hotels-resorts.com

2. AYURVEDA

3. BAREFOOT WALKING

4. BEER WELLNESS

5. STRESS RELIEF MUD BATH

Ayurveda is an Indian holistic method based on the oldest traditions in the world. Ayurvedic treatments are excellent supplementary treatments to Western medicine. The treatments are beneficial if the body is exhausted, if it is adversely affected by the effects of modern civilisation, in the case of joint problems, backache, stress, asthma, hypertonia, stomach complaints and skin problems. In line with its basic principles, it assists in the purification of the body and the activation of self-healing processes through a variety of oil massages, oil infusions, heat therapy, inhalation, bathing and a conscious lifestyle. www.spirithotel.hu

How many times a year do you take your shoes off and walk barefoot? In most cases the answer is: not enough. You can learn about the soothing effect of barefoot walking at Terme Olimia experiential park. This kind of walking eases muscle tension, decreases problems accompanying chronic leg illnesses, eliminates stress and sleeping disorders, and menstrual cramping with women. www.terme-olimia.com

Beer has - like wine - rich tradition, history and culture. Being aware of the importance of nature‘s wealth and healing effects of natural elements and for respecting extraction of local natural and cultural heritage, Thermana Laško have developed unique beer wellness treatments in which they use beer products. Many cereals are the basis of any good beer (barley, wheat, rye, oats), they are a rich source of vitamin E, which is most welcome for the protection and at the same time, restoration of the skin. Beer wellness is suitable for young as well as mature skin, for men and for women, they refund skin softness and elasticity. www.thermana.si/en

This treatment is carried out in a bath at a temperature of about 34 °C to which Hévíz liquid mud is added. The positive effects of the mud from Hévíz are well known. Because of chemical components of the mud it is a perfect therapy to combat stress, fatigue and stress. In addition the mud is rich in mineral ingredients that detoxify the skin and body, improve the blood circulation and complement lost minerals, whilst, at the same time, leave the skin feeling regenerated and toned. www.danubiushotels.com

www.spa-ce.si

1. CO2 MINERAL BATHS

TOP 5 Health Retreats

This programme is focused on the treatment and alleviation of digestive diseases. The treatment duration has been set on the basis of empirical knowledge. The main treatment therapy is the drinking cure, which features the regular drinking of a certain amount of mineral water. The drinking cure is prescribed for the patient by the spa doctor. The prescribed amount and kind of mineral water depends on the type of illness, body weight and the patient’s state of health. Drinking mineral water has very good influence on digestion and the entire body. www.bohemia-lazne.cz

2. EXTENSIVE MAGNESIUM TREATMENT

3. TRADITIONAL HÉVÍZ THERAPY

Almost every person who visits the Rogaška Slatina decides to try out the magnesium treatment due to its numerous medical effects that have been proven to be beneficial. The treatment is recommended for the treatment of gastrointestinal, liver, biliary, pancreatic, nerve system, heart and vascular diseases. It also reduces the blood sugar level, cholesterol level and blood pressure, and has a beneficial effect on the body when under stress and mental and physical strain. The benefits of the Donat Mg healing mineral water treatment drink are further improved by therapies recommended by the doctor. www.rogaska-medical.com

The point of Hévíz cure is that the healing bathing is “dosed” according to the collected scientific experience and the many decades and even centuries old medical practice. The effect of Hévíz treatment is complex, where the temperature and the chemical composition of the water, the mud, the air, the climate, as well as the additionally used electrotherapy and other physiotherapy methods have clearly defined roles. The medicinal water of Hévíz can mainly be used for musculoskeletal diseases, including cases where follow-up treatments are needed after rheumatic, orthopaedic, musculoskeletal operations and injuries, but it is also perfectly suitable for chronic gynecological and dermatological diseases as a complementary treatment. www.hevizlake.com

4. CARDIOVASCULAR TREATMENTS

5. THALASSOTHERAPY

Cardiovascular diseases are the leading chronic diseases as they represent 40% of them. They are one of the most common causes of low functional capacity, early aging and death. At Terme Krka they have been successfully treating cardiovascular and postoperative complications and conditions for numerous years. Relaxing massage, brushing, Vacusac – hypobaric therapy, Burger exercises and pain relief electrotherapy are carried out. Therapies are supplemented by diet nutrition and health education. The effect of the rehabilitation programme is monitored by an interim and final examination. www.terme-krka.com

Already in the 13th century, local medicinal elements of the Piran Salt Pans (salt pan mud, brine and salt) were used in alternative medicine by monks of the Benedictine monastery in Portorož. The beneficial effect of the sea salt therapies (Thalasso) has been medically proven and clinically tested, and the final results for health improvement are outstanding. One of the treatments is the therapy in the salt room, where during inhalation tiny particles of the dry aerosol of salt reach deep into the lower part of the lungs – the origin of breathing problems. www.lifeclass.net

www.spa-ce.si

1. MINERAL WATER DRINKING CURE

BOUTIQUE SHOW WHERE QUALITY IS MORE IMPORTANT THAN QUANTITY

PA-CE is the first and only trade show of spa and wellness tourism in Central Europe. The fact that it has remained a boutique event irrespective of the growth of interest in participating at the event, shows that quality won over quantity. Being just the right size, SPA-CE gives the emphasis on a personal and individual approach. Organizers easily make guests feel special and a part of the SPA-CE family, while participants can get better acquainted with each other and conduct more meetings.

The key to a quality and successful B2B event is also to invite the right people and to deliver to them what is promised. SPA-CE does just that. On one hand organizers invite only quality hosted buyers, while on the other hand they make sure that the offer of spa and wellness services presented at the show is as diverse as possible. And what is promised? The best networking in a cost and time effective manner! SPA-CE guarantees 12 One2One meetings between hosted buyers and exhibitors, but the statistics actually show that on average 21 meetings are conducted.

REAL EXPERIENCE – COME FOR BUSINESS, INDULGE YOURSELF WITH PAMPERING

FAM TRIPS An important part of SPA-CE are also fam trips, fully organized post-event tours taking hosted buyers to different natural and thermal spas. How better to experience the spa and wellness offer than to experience it first hand? Hosted buyers attending the 7th SPA-CE will have a chance to explore the offer of local natural and thermal spas. More about the programme at: www.spa-ce.si

Why not mix business with pleasure? SPA-CE is an oasis of peace in this hectic business world. After a hard day filled with meetings, there is nothing better than to indulge yourself with some well-deserved pampering at the spa and wellness centre. Live the full SPA-CE experience! Try out the local spa & wellness offer and let your worries melt away.

CREATIVE NETWORKING & GREAT SOCIAL PROGRAMME Face-to-face business appointments remain the core of the trade show. But the networking doesn’t stop there. SPA-CE offers plenty of chances to meet, exchange business cards and discuss possible business collaboration in a more relaxed setting. Networking is enhanced during social events that welcome all participants. SPA-CE’s trick for relaxed networking is a taste of the local culinary delights accompanied by a great glass of wine and pleasant music!

DID YOU KNOW? Lake Hévíz – Europe‘s largest thermal lake - a warm water lake situated in a peat-bed. The 4.44 ha water-surface lake is surrounded by a 60.5 ha nature conservation area. Springs of different temperatures diffuse in a narrow cave, and became a constant (38,5 °C) temperature stream when entering the lake.

www.spa-ce.si

SPA-CE EXPERIENCE

Getting there: The city of Hévíz lies in the south-western part of Hungary, very close to the Lake Balaton (Pannonian sea).

SK Vienna (A)

Miskolc

Arriving by car –you can comfortably reach Hévíz in 2 hours by car from Vienna, or from Budapest. From Ljubljana it will take you 3 hours, from Zagreb 2 hours. Hévíz GPS: 46° 47’ N, 17° 11’ E Arriving by plane - Hévíz has its own airport connected with several European cities www.hevizairport.com/en/ Other close-by international airports are Budapest and Graz.

Bratislava (SK)

Budapest Graz (A)

Debrecen

Hévíz Szeged Pésc

SLO

www.spa-ce.si

PASSPORT TO SPA-CE

Ljubljana (SLO) Zagreb (HR)

Please note: hosted buyers are granted free flights

SRB

SPA-CE TEAM 1 Iztok Altbauer, frontman

4 Polona Simšič, balanced

Slovenian Spas Association e: iztok.altbauer@ssnz.si

promotion. GO.MICE / Toleranca marketing. e: polona@spa-ce.si

2 Gorazd Čad, marketing guru GO.MICE / Toleranca marketing e: gorazd.cad@toleranca.eu

5 Špela Jeruc, pozitive vibrations buyer coordinator GO.MICE / Toleranca marketing e: spela.jeruc@toleranca.eu

3 Natalija Bah Čad, de-stress manager GO.MICE / Toleranca marketing e: natalija@spa-ce.si 2

Information: www.spa-ce.si e: info@spa-ce.si; natalija@spa-ce.si, t: +386 1 430 51 03

HOSTED BUYERS

5 REASONS TO ATTEND SPA-CE = MAKING BUSINESS IN A PERSONAL WAY

SPA-CE = FIRST HAND EXPERIENCE

Site-visits on a day before the show and post-show study tour will give you first-hand experience of the local offer. Experience the offer in order to present it in the best possible way to your clients!

SPA-CE is a boutique trade-show offering a different experience. Face-to-face business development is acknowledged as being the most successful form of selling and building a personal and direct relationship with exhibitors. SPA-CE is the trade show that emphasizes the importance of personal contact. The core of the show are pre-scheduled meetings between providers and hosted buyers that when realized, always put a face to the name of your potential new business partner!

SPA-CE = OPPORTUNITY TO GAIN NEW KNOWLEDGE

Traditionally SPA-CE conference opens the stage for professionals from the spa & wellness industry. New trends, fresh ideas and valuable knowledge is what we offer!

SPA-CE = ECONOMICAL USE OF YOUR TIME

SPA-CE = EXCELLENT HOSPITALITY

We promise that you won’t waste any minute of your precious time! Every 20-minutes face-to-face meeting will give you new information and new reliable contact! Using our one2one online system will allow you to choose the exhibitors you want to meet!

Free transportation to Hévíz, accommodation in a 4 star hotel, transfers to and from the airport, study tour, constant support of SPA-CE team, evening social events, refreshments and lunches during the day. Good time is guaranteed!

HUNGARY Âť spa.gotohungary.com