SMALL KITCHEN APPLIANCES
Sort out your smalls Small Kitchen Appliances come to the fore before Christmas, both as gifts and as convenient, versatile tools to make festive entertaining easier. There are appliances that can slice, dice, juice, mix, knead, prepare, cook, bake or brew anything from a barista-quality coffee to a quick snack to a whole meal. This year, with an added focus on home cooking, the category is even more appealing
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mall appliances have grown massively in quality, versatility and all-round ability to save time and produce excellent results over the past few years. They have now developed to the point where they are not just a time-saving convenience, but a considered step towards enhancing cooking skills. As Luke Harding, General Manager at Electrolux, tells GC: “With more time spent cooking and baking during the pandemic, we predict consumers will invest more in their appliances ahead of the festive season. After getting better acquainted with their appliances over lockdown, we anticipate consumers opting for new models with the latest technology in time for Christmas. For some, lockdown afforded the opportunity to spend longer on meal preparation, which meant more skilled and adventurous techniques were being trialled. AEG anticipates this will have a significant impact on buying behaviour. The expectation for appliances which elevate our home cooking experiences in a post-lockdown world will be high, as people seek out quality, intuitive technology that will take their skills to the next level, especially during the festive period.”
BREWING UP Coffee machines were already near the top of the desirability list as a way of producing “the perfect coffee” at home. Nigel Morrison, Consumer & Trade Marketing Manager at coffee maker brand Melitta UK, also has a positive
view of this quarter’s prospects, fuelled by home working and a desire to make great-tasting coffee Morphy Richards MyPot 15-in-1 preset programs cooks for enjoyment and entertaining. “an astonishing variety of dishes” “We have seen sustained demand for coffee machines in general,” he says, “but £25 will soar as consumers look to gift a little particularly across the bean to cup and filter sunshine into their family’s life after a somewhat coffee categories. Both highlight the trend miserable year.” for simple to use, no fuss, quality coffee at Retailers, he adds, should remember that “as the touch of a button. As we enter the peak ever, it is all about knowing your customers and Christmas trading period, we anticipate the how they shop and then building your strategy demand for coffee machines and coffee around this. Availability is king – consumers accessories will continue as people seek will go elsewhere to purchase the product coffee related gifts to replicate both the cafe they want if you don’t have it. Display similar or experience and coffee enjoyment at home.” complementary products together - for example kettles, toasters and coffee makers - and GETTING THE RIGHT MIX encourage link purchases.” “We’re confident in peak season sales despite REDUCING THE HASSLE the unusual circumstances of Christmas 2020,” Smeg’s head of products Laura Jones believes says Morphy Richards UK sales director Barrie “appliances which promote healthy living tend Saxby. “SKA and SDA sales have continued to be most sought after following festive overto perform well throughout the year, and we indulgence.” She cites slow juicers, citrus juicers expect this final quarter of the year to benefit and stick blenders as seasonal winners, and from a release of pent-up demand and a desire adds: “Coffee machines and accessories always for the world to return to normality. do well over the festive season. “From an SDA perspective there are two “Because of the ongoing coronavirus areas that we expect to do very well. Firstly, pandemic, homeowners will naturally entertain hand and traditional blenders will remain in more at home so appliances that take the hassle fashion – both for the busy host as they prepare out of food prep will also continue to prove for an increase in cooking and entertaining at popular, so we expect our hand blenders to home, but also as gifts in line with the healthy perform well.” She also cites breadmakers as a eating trends that always raise their heads at strong performing category: “Over the period of this time of year. And secondly coffee makers lockdown, breadmaking was incredibly popular will be hot! We saw a significant uplift in sales and it’s highly possible that this trend will of coffee machines as lockdown began and continue. As a consequence, our stand mixers people were missing their coffee shop fixes. I should also see an uplift in sales.” also think impulse purchases of products under
Bamix, the revolutionary hand-held food processor with a versatility that replaces many kitchen appliances. It cuts, chops and purees raw and cooked veg, cooked meat, frozen fruit and even ice cubes. The additional SliceSy attachment allows you to mix together pastry quickly and easily. Bamix is easy to use and clean, very quiet, easy to hold and doesn’t vibrate through any of its functions. A kitchen tool designed with universal uses in mind. Now distributed in the UK by Burton McCall Ltd. For more information please call 0116 234 4611 sales@burton-mccall.com www.burton-mccall.co.uk
SEPT/OCT 2020
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